WordPress Traffic Automation Guide

This article is part of a comprehensive tutorial series designed to help site owners learn how to grow their business using a WordPress-powered website or blog and proven marketing methods that are easy to use and easy to implement.

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WordPress Traffic Automation Blueprint – Overview

Almost every business needs a constant stream of new web traffic to grow online.

Learning how to increase visitors to your website is essential to building an online presence successfully. Lack of website visitors is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Struggling To Attract Traffic To Their Web Sites?

Type any of the key phrases below into Google …

• “how to attract web traffic to my site for free”
• “how can I drive more web traffic to my web site”
• “best 25 resources to bring website traffic”
• “how to get more traffic using Twitter”
• “get more clients to your web site for free”

… and you will be presented with loads of information about different ways to help drive more visitors to your website …

(There are lots of methods to drive more web traffic to your site. In this article series you will learn how to set up a simple system to benefit from all these traffic generation strategies!)

There is clearly no shortage of ways to drive more visitors to your website. There are loads of products and free sites that can show you ways to drive more visitors to your site.

The problem is often more to do with business owners not investing sufficient time into learning how to generate traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The picture below shows how most small businesses approach the process of generating traffic to their sites …

(This is how most small businesses approach traffic generation)

Essentially, the typical approach many small businesses take is this: first, you build your website, and then you figure out how to drive traffic to your website.

As you will see in just a moment, there is a better approach.

Don’t make the mistake of believing that “outsourcing” your traffic generation will address this problem.

There is nothing wrong with outsourcing if you have great systems in place to manage and analyze the results of your traffic generation campaigns. If not, you will probably end up spending a lot of valuable time and money searching for a winning strategy.

(Without a solid foundation and the right systems, traffic generation can become a very costly activity!)

Sustainable traffic generation involves laying a solid foundation online, implementing systems, continually testing variables in your campaigns, experimenting with different advertising and promotional methods, tracking results, measuring ROI across different traffic generation methods, and so on.

Is There A Way To Automate The Process Of Getting Website Traffic?

Imagine if you owned a web site where all you had to do to instantly attract targeted visitors to your website was to regularly add content to your web site.

This is not science fiction or fantasy … it’s a fact! As a matter of fact, many website owners already have some or all of the prerequisites set up for this to happen … and so can you!

In this article series, you will discover the process of setting up an automated traffic machine that will help begin to deliver targeted visitors to your business, simply by publishing regular content to your web site.

How To Set Up An Automated Traffic System

As you can see in the diagram below, the web traffic method we present in this article series involves three basic steps:

1. Set up specific systems to lay down a solid foundation for getting sustainable traffic
2. Add web content on a regular basis to drive traffic and generate web traffic data organically
3. Add other traffic methods and test

(To generate sustainable web traffic, you need to first put in the right systems)

At this stage, we’ll mostly be focusing on Step One. The aim of our article series is to explain how to set up a traffic generation system that will ultimately help your business:

• Save time using leverage and automation
• Save money by starting simple and scaling up in an economic and sensible way
• Automatically get your web pages indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress blog …

(With an expertly configured WordPress website, you simply post new content and your site will do the rest!)

What Is An Expertly Configured WordPress Site?

An expertly configured WordPress web site is different than a professionally-configured WordPress web site.

An ”expertly configured” WordPress web site is a website or blog that is not only built on the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with various services, specifically in areas like SEO, content syndication, and analytics.

Why Do I Need An Expertly Configured WordPress Website?

We provide a number of great blog posts on this site about the benefits of using WordPress-powered sites to grow your business online.

Understanding how and why an “expertly configured” WordPress web site will begin driving an ongoing stream of targeted visitors to your business requires a number of article installments, which is why we highly recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know whenever a new article is published).

Let’s begin by answering some basic questions:

Why use WordPress to set up an automated traffic generation system? What does WordPress offer that other web platforms don’t?

Take a look at the illustration below …

(Static Website vs Expertly Configured WordPress Site)

Many websites are traditionally built with platforms that create websites with “static” web pages. Essentially, this means that your web pages simply sit inside a server waiting to be found. The static website doesn’t communicate with anyone else outside the platform; it doesn’t send out signals to anybody in the cybersphere or notify any other website that new content has recently been added to your site.

Think about it … if in a static website, your content simply sits there passively waiting to be found, then you have to actively promote your site and your content to keep bringing in web traffic.

WordPress is different!

WordPress provides a number of features that give you the ability to set up, configure and build an automated “traffic generation” machine, where all you then have to do is add content and your site will then do the rest, instantly notifying various online properties about your site to automatically start generating your business more web site traffic …

(With an expertly configured WordPress site, you just publish content and WordPress will do the rest, informing other sites about your content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Traffic Blueprint overview, we go over the components of your automated website traffic machine:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
• Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also an integration of your site’s built-in functionality with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your site settings have been configured and integrated with various third-party sites, all you have to do is publish new content on a regular basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to new targeted visitors.
• Optimize – We recommend starting with a content marketing strategy to build traffic organically. With the right systems in place, you can also start to track and understand incoming traffic and start gathering valuable information that will allow you to make better decisions as you expand to new traffic generation strategies.

This is the end of Section One

To read more, click here:

Website Traffic Blueprint Part 2 – Discover How To Attract More Web Visitors For Your Business

This article is part of an article series designed to help you learn how to grow your business online cost-effectively and drive traffic sustainably using a WordPress-powered website and proven marketing strategies that are easy and quick to implement.

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