WordPress Traffic Automation Guide

This article is part of a comprehensive article series aimed at helping business owners learn how to grow their business online using a WordPress-powered website or blog and proven web marketing strategies.

***

WordPress Traffic Automation Blueprint – Overview

Most businesses need a regular stream of new web visitors to survive online.

Learning how to drive visitors to your website is vital to growing a business online successfully. Increasing traffic to a website is also one of the most difficult challenges faced by almost every web site owner.

Why Do So Many Businesses Have Difficulty Driving Visitors To Their Web Sites?

If you type any of the commonly-searched key phrases below into Google …

• “how to bring traffic to my website for free”
• “bring web traffic to my web site”
• “best ways to increase traffic”
• “how to attract more traffic using solo ads”
• “need more web visitors”

… and you will be immediately presented with loads of information on strategies to increase traffic to your web site …

(There are loads of methods to increase your website visitors. In this article series you will learn how to set up a system to benefit from many of these traffic generation strategies!)

There is clearly no shortage of ways to drive traffic to your site. There are thousands of tutorials and free information online that can show you ways to drive more traffic to your web site.

The problem is often more about business owners not investing enough time into learning how to generate new web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to automate and leverage your web traffic generation.

The diagram below shows how most businesses approach the process of generating traffic to their sites …

(This is how many small businesses approach the challenge of generating website traffic)

Essentially, the approach most small businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to your website.

As you will discover in just a moment, there is a better approach.

Don’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will eliminate this problem.

Outsourcing is great if you have systems in place to manage and analyze the results of your traffic generation activities already. If not, all you will probably do is end up spending a lot of your valuable time and money looking for a positive ROI traffic-getting method.

(Without laying down a solid foundation and putting proper systems, online traffic generation can end up becoming a costly activity!)

Driving continuous web traffic sustainably requires setting up a solid foundation online, implementing the right systems, continually testing variables in your campaigns, experimenting with different marketing and promotional strategies, analyzing results, comparing ROI across different traffic generation methods, and so on.

Is There A Way To Automate The Process Of Driving Web Visitors?

Imagine owning a web site where the only thing you had to do to automatically deliver web traffic to your website was to regularly add content to your website.

This is not fantasy … it’s a fact! In fact, many website owners are currently doing this … and you can too!

In our Website Traffic Blueprint article series, you will learn how to create an automated traffic machine that can begin to drive targeted visitors to your website, simply by adding regular content to your site.

How To Set Up A System That Will Automatically Drive Traffic To Your Site

As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:

1. Set up specific systems to lay down a solid foundation for getting sustainable web traffic
2. Add web content on a regular basis to start driving traffic and generating data
3. Start testing other traffic methods

(To get sustainable web traffic, you first need to set up the right systems)

At this point, we’ll mostly be focusing on Step One. The aim of this article series is to explain how to set up a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money in many different ways
• Automatically notify search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress site, you simply add new content and WordPress then does the rest, notifying other sites about your content and bringing you back web traffic!)

An Expertly Configured WordPress Site – What Is It?

An expertly configured WordPress site is different than a professionally-configured WordPress web site.

An ”expertly configured” WordPress website or blog is a blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, external site notification, and reporting.

Why Do I Need An Expertly Configured WordPress-Driven Website?

We write extensively on this site about using the WordPress CMS to grow your business online.

Understanding why and how an “expertly configured” WordPress website or blog can create an automated traffic system requires several article installments, which is why we highly recommend that you spend some time reading our content and subscribe to this site (this way, you will be informed when we publish new information about this topic).

Let’s start by addressing a couple of basic questions:

Why WordPress? What does WordPress do that other web platforms don’t?

Take a look at the diagram below …

(Static vs Expertly Configured WordPress Site)

Many websites are built with platforms that create “static” websites. Essentially, this means that your web content typically sits inside a server waiting to be discovered. A static website doesn’t communicate with anyone else outside the platform; it doesn’t ’ping’ anyone in the cybersphere or notify any other website when new content has recently been added to your site.

Think about it … if with a traditional website, the content simply sits there passively waiting to be found, then the website owner has to continually promote their web presence and its content to continue bringing in new visitors.

WordPress is different!

WordPress comes with default functionality that allows you to set up, configure and build an automated “traffic generation” machine, where all you then need to do is publish new content and WordPress will do the rest, immediately notifying various online properties about your new content to start generating your business new web site traffic …

(With an expertly configured WordPress web site, you just add new content and your website then does the rest, notifying the world about your content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Site Traffic Blueprint overview, we explain the components of your automated traffic machine:

• Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
• Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also an integration of your site with third-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your WordPress site settings have been configured and integrated with various external services, all you have to do is publish new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to more web visitors.
• Optimize – We recommend starting with a content strategy to build traffic sustainably. With the right systems in place, you can also begin tracking and analyzing your results and gather valuable data that will allow you to make better decisions as you expand to other traffic generation methods.

This is the end of Part 1

To read more, click on the link below:

Website Traffic Blueprint Part Two – How To Turn Your WordPress Web Site Into A Web Traffic Machine

This article is part of a comprehensive tutorial series aimed at helping website owners learn how to grow their business online inexpensively with a WordPress website and proven web marketing methods.

Subscribe To WPCompendium.org And Get Notified When New Tutorials Get Published!

***