WordPress Traffic Automation Guide
This tutorial is part of a comprehensive article series designed to help you learn how to grow your business online cost-effectively with a WordPress-powered website or blog and proven web marketing methods.
***
WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of just about every single business online.
Knowing how to generate new traffic to your website is a requirement of growing a successful web presence. Getting visitors to a website is also one of the most difficult challenges faced by many web site owners.
Why Are So Many Businesses Struggling To Bring Visitors To Their Websites?
Type in any of the commonly-searched phrases below into Google …
- “attract traffic to your website”
- “get more web traffic to my web site”
- “top 25 methods to attract more traffic”
- “ways to attract web visitors using Pinterest”
- “need website traffic”
… and you will find an overwhelming number of sites with tips, tricks, and information about ways to help get more traffic to your web site …
(There are lots of methods to drive more web traffic to your website. This article series will show you how to set up a system to take advantage of many of these traffic generation strategies!)
There is clearly no shortage of ways to drive traffic to your website. There are thousands of tutorials and free information online that can teach you methods to get more visitors to your website.
The problem is often more to do with business owners not investing enough time into learning how to generate traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are several ways to automate and leverage your web traffic generation.
The illustration below shows how many businesses typically approach the challenge of generating web traffic …
(This is how many businesses approach traffic generation)
Essentially, the approach most small businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to it.
As you will discover in just a moment, there is a smarter approach.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.
There is nothing wrong with outsourcing if you have great systems in place to manage your traffic generation campaigns already. If not, all you will probably do is end up investing a lot of valuable time and money searching for a profitable traffic-getting strategy.
(Without a solid foundation and systems in place, traffic generation can be a very costly activity!)
Sustainable traffic generation requires setting up a solid foundation online, implementing proper systems, continually testing campaign elements, experimenting with different services, analyzing results, comparing ROI across different traffic generation opportunities, and so on.
Is There A Simple, Automated Way To Grow Web Visitors?
Imagine if all you had to do to automatically deliver a stream of web traffic to your site was to regularly add quality content to your website.
This is not science fiction or fantasy … it’s a fact! As a matter of fact, many website owners are currently already enjoying the benefits of what we have described above … and so can you!
In the WordPress Traffic Blueprint article series, you will learn the process of setting up an automated traffic generation machine that can help begin delivering an ongoing stream of targeted visitors to your business, simply by publishing content to your website on a consistent basis.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for driving sustainable web traffic
- Add content on a regular basis to start bringing visitors and generating traffic data
- Start adding other traffic strategies and test
(Sustainable traffic generation requires laying a solid foundation online and implementing systems)
At this point, we’re mostly concerned with Step 1. The aim of this article series is to explain how to set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress website, you simply post new content and WordPress does the rest, informing other sites about your content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress site is not the same as a professionally-configured WordPress site.
An expertly configured WordPress website or blog is a site that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and its integration with various sites, specifically in areas like SEO, external site syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Web Site?
We have published many detailed blog posts on this site about the benefits and advantages of using the WordPress platform to grow your business online.
Understanding how an “expertly configured” WordPress website or blog can help create an automated traffic system requires a number of articles, which is why we really recommend that you spend some time reading our posts and consider subscribing to this site (this way, you will be informed when we publish a new article).
Let’s start by answering a couple of basic questions:
What makes WordPress so special? What does WordPress do that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many websites are built with applications that create “static” websites. Essentially, what this means is that the web site pages just sit inside a server waiting to be discovered. The static website doesn’t communicate with anything outside the platform; it doesn’t ’ping’ anybody in cyberspace or announce to any other website that new content has been added.
Think about it … if with a traditional website, your content just sits there passively waiting to be found, then you have to constantly promote your website and your content to continue driving web traffic.
WordPress is different!
The WordPress application comes with powerful built-in functionality that gives you the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is publish new content and WordPress will do the rest, instantly notifying search engines, social media and other online properties about your site to generate you new traffic …
(With an expertly configured WordPress web site, you simply add new content and WordPress will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we break down the components of your automated web traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for maximum benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also the integration of your WordPress functionality with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your website with various external services, you simply begin publishing new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to more visitors.
- Optimize – We recommend starting with a content-focused strategy to build traffic sustainably. With the right systems in place, you can also begin monitoring and analyzing your results and gather valuable information that will allow you to make better decisions when using additional traffic generation methods.
This is the end of Part 1
To read the rest of this article, click here:
This article is part of an article series aimed at helping you learn how to grow your business online cost-effectively using a WordPress-powered website and proven web marketing methods.
Would You Like To Get Notified When New Tutorials Get Published? Then Subscribe To Our Site!
***
"I was absolutely amazed at the scope and breadth of these tutorials! The most in-depth training I have ever received on any subject!" - Myke O'Neill, DailyGreenPost.com