WordPress Traffic Automation Guide
This tutorial is part of a comprehensive tutorial series designed to help business owners learn how to grow their business online cost-effectively with a WordPress website or blog and proven marketing methods that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of just about every single business online.
Knowing how to bring visitors to your website is vital to building a business online successfully. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Have Difficulty Bringing More Traffic To Their Websites?
If you search for any of the key phrases below in Google …
- “how to get web traffic to your web site for free”
- “how do I attract more web traffic to my website”
- “top 10 resources to get web traffic”
- “learn how to increase traffic using Reddit”
- “bring more visitors to your website”
… and you will be immediately presented with tons of sites that provide information about methods to help you increase visitors to your website …
(There are many methods to increase web traffic to your website. This article series will show you how to set up a system to benefit from most of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more traffic to your web site. There are thousands of products and free information online that can show you effective how to drive more traffic to your web site.
The problem often has more to do with businesses not investing enough time into learning how to drive traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to leverage and automate your web traffic generation.
The diagram below shows the approach most small businesses take when it comes to generating web traffic …
(This is how many website owners approach the challenge of generating web traffic)
Essentially, the typical approach most small businesses take is this: first, you build your website, and then you figure out ways of driving traffic to your site.
As we will show you in a moment, there is a better approach.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will address this problem.
There is nothing wrong with outsourcing if you already have great systems in place to manage and analyze the results of your traffic generation activities. If not, you will probably end up investing a lot of your time and money searching for a winning traffic-getting strategy.
(Without laying down a solid foundation and putting proper systems in place, web traffic generation can become a costly activity!)
Sustainable traffic generation requires setting up a solid foundation online, implementing systems, continually testing elements in your campaigns, experimenting with different strategies, tracking results, comparing ROI across different traffic generation strategies, etc.
Is There A Simpler, Automated Way To Get More Traffic?
Imagine if you owned a web site where all you had to do to automatically deliver a stream of new visitors to your web site was to regularly add quality content to your web site.
This is not science fiction or fantasy … it’s a fact! Many website owners are already doing what we’ve just described … and you can too!
In this article series, you will discover the process of setting up an automated traffic system that will begin to deliver new visitors to your website, simply by adding regular content to your website.
How To Set Up A System That Will Automatically Bring Traffic To Your Site
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for driving sustainable web traffic
- Add web content on a regular basis to drive traffic and generate data organically
- Start testing other traffic strategies
(To get sustainable traffic, you first need to set up the right systems)
At this point, we’ll mostly be focusing on Step 1. The aim of our article series is to help you set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically get your web pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress site, you just add new content and your site will then do the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress website or blog.
An expertly configured WordPress website or blog is a website or blog that is not only built with WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and how it can be integrated with other services, specifically in areas like search engine optimization, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Powered Site?
We provide a number of excellent articles on this site about using the WordPress platform to grow your business online.
Understanding how an “expertly configured” WordPress site can be used to set up an automated traffic generation system requires a number of articles, which is why we recommend that you spend some time reading our content and subscribe to this site (this way, we can let you know when new content on this topic gets published).
Let’s start by addressing some basic questions:
What makes WordPress so special? What does WordPress provide that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many websites are built on applications that create “static” websites. Essentially, what this means is that your website content typically sits inside a server waiting to be found. A static website doesn’t communicate with anything else outside the application; it doesn’t ’ping’ anybody in the cybersphere or notify any other site that new content has been added to your site.
Think about it … if in a traditional website, your content simply sits there passively waiting to be found, then you have to keep promoting your web presence and your content to keep driving web traffic.
WordPress is different!
The WordPress platform comes with default functionality that allows you to set up, configure and build an automated “online traffic generation” machine, where all you then have to do is add new content and WordPress does the rest, instantly notifying various online properties about your new content to automatically start bringing you more web site visitors …
(With an expertly configured WordPress web site, you simply post content and WordPress does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we break down the components of your automated website traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also the expert integration of your site with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various third-party sites, you then begin publishing new content on a regular basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to more visitors.
- Optimize – We recommend starting with a content marketing strategy to build traffic sustainably. With the right systems in place, you can then begin tracking and understanding the traffic generated as a result and start gathering valuable information that will allow you to make more intelligent and cost-effective decisions as you expand to additional traffic generation strategies.
This is the end of Section 1
To read the rest of this article, click on the link below:
This article is part of an article series designed to help small business owners learn how to grow their business online with a WordPress-driven website and proven marketing methods that are easy and quick to implement.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum