WordPress Traffic Automation Guide
This tutorial is part of a comprehensive series of articles aimed at helping you learn how to grow your business online using a WordPress website and proven marketing strategies that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Just about every business needs a regular stream of web traffic to prosper online.
Discovering effective strategies to get more traffic to your website is vital to growing a successful digital presence. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Driving Traffic To Their Websites?
If you search for any of the following information in Google …
- “attract web traffic to your web site”
- “drive more web traffic to my website”
- “ways to drive visitors”
- “fastest way to get website traffic using Twitter”
- “I need web visitors”
… and you will be presented with tons of pages with tips, tricks, and information on strategies to get more website visitors …
(There are loads of strategies to get more web traffic to your website. This article series will show you how to set up a simple system to take advantage of many of these traffic generation methods!)
There is clearly no shortage of ways to drive more traffic to your site. There are tons of tutorials and free information online that can show you cost-effective methods to drive more visitors to your site.
The problem often has more to do with business owners not investing enough time into learning how to generate web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your site to automate and leverage your web traffic generation.
The picture below shows the typical approach many small businesses take when it comes to generating web traffic …
(This is how most businesses approach the challenge of generating web traffic)
Essentially, the typical approach most small businesses take is this: first, you get your website, and then you figure out how to drive traffic to your site.
As you will see in a moment, there is a better way.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will address the problem.
Outsourcing is useful if you have systems in place to manage and analyze the results of your traffic generation activities. If not, you will probably end up spending a lot of time and money looking for a winning traffic-getting strategy.
(Without a solid foundation and proper systems in place, online traffic generation can be a costly waste of time and money!)
Driving web traffic sustainably requires laying a solid foundation online, implementing proper systems, testing variables in your campaigns, experimenting with different marketing and promotional strategies, analyzing results, comparing ROI across different traffic generation strategies, and so on.
Is There A Way To Automate The Process Of Growing Website Visitors?
Imagine if all you had to do to automatically deliver targeted traffic to your site was to regularly add content to your website or blog.
This is not science fiction … it’s a fact! As a matter of fact, many website owners are currently doing this … and you can too!
In the Website Traffic Blueprint article series, you will discover how to create an automated traffic generation machine that can instantly begin to attract targeted traffic to your site, simply by adding content on a regular basis to your website.
How To Set Up A System That Will Automatically Help Increase Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for creating sustainable traffic
- Add web content on a regular basis to drive visitors and generate web traffic data organically
- Start testing other traffic strategies
(Sustainable traffic generation requires setting up a solid foundation online and putting systems in place)
At this stage, we’re mostly concerned with Step 1. The purpose of this article is to help you lay the foundations for a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money by starting with a simple setup and scaling things cost-effectively
- Automatically get your web pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress web site, you simply publish content and WordPress then does the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress site.
An ”expertly configured” WordPress website is a web site that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and how it can be integrated with various services, specifically in areas like search engine optimization, 3rd-party site notification, and analytics.
Why Use An Expertly Configured WordPress-Driven Site?
We provide a number of excellent articles on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding how an “expertly configured” WordPress web site can help create an automated traffic system requires a number of articles, which is why we strongly recommend that you spend some time reading our content and consider subscribing to our site (this way, you will be informed when a new article is published).
Let’s start by answering these basic questions:
Why WordPress? Why not use some other web platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are built with applications that create “static” websites. Essentially, what this means is that your website content simply sits inside a server waiting to be discovered. By itself, the static website doesn’t communicate with anyone outside its application; it doesn’t send out signals to anyone in the cybersphere or notify any other site that new content has recently been added to your site.
Think about it … if in a traditional website, the content just sits there passively waiting to be found, then the business owner has to continually promote their site and its content to maintain new web visitors coming.
WordPress is different!
The WordPress CMS application provides several features that allow you to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is post new content and your site will do the rest, instantly notifying various online properties about your new content to drive you new website traffic …
(With an expertly configured WordPress web site, you simply post content and WordPress then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we go over the components of this automated online traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for best results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also integrating your WordPress site with external services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site settings have been configured and integrated with various third-party tools, you simply begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to new visitors.
- Optimize – We recommend starting with a content marketing strategy to build organic traffic. With the right systems in place, you can also begin to monitor and understand your incoming traffic and start gathering valuable information that will allow you to make intelligent and cost-effective decisions as you expand to other traffic generation strategies.
This is the end of Section One
To read the rest of this article, click on the link below:
This tutorial is part of a comprehensive article series designed to help you learn how to grow your business online cost-effectively and drive traffic sustainably using a WordPress-driven website or blog and proven online marketing strategies.
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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)