WordPress Traffic Automation Guide
This article is part of an article series aimed at helping small business owners learn how to grow their business with a WordPress-driven website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need traffic to survive online.
Discovering effective strategies to drive more traffic to your website is vital to running a business online successfully. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Attract More Visitors To Their Websites?
Search for any of the phrases below in Google …
- “how to attract visitors to my web site”
- “increase more traffic to my website”
- “learn to increase more visitors”
- “ideas to get web site traffic using forum ads”
- “need web site visitors”
… and you will find tons of sites with tips, tricks, and information about different methods to help increase your website visitors …
(There are lots of ways to get more website visitors. This article series will show you how to set up a system to benefit from many of these traffic generation strategies!)
There is clearly no shortage of ways to drive visitors to your web site. There are thousands of courses and free information online that can show you methods to bring more traffic to your site.
The problem is often more to do with business owners not investing enough time into learning how to grow traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are several ways to automate and leverage your web traffic generation.
The illustration below shows the typical approach most small businesses take when it comes to generating traffic to their sites …
(This is how many site owners approach traffic generation)
Essentially, the typical approach many small businesses take is this: first, you get your website, and then you figure out how to drive traffic to it.
As you will discover in just a moment, there is a better way.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will eliminate the problem.
There is nothing wrong with outsourcing if you have the systems in place to manage your traffic generation campaigns already. If not, you will probably end up spending a lot of your valuable time and money looking for a winning traffic method.
(Without a solid foundation and proper systems, website traffic generation can end up being very costly!)
Sustainable traffic generation requires setting up a solid foundation online, implementing the right systems, continually testing campaign variables, experimenting with different services, tracking results, comparing ROI across different traffic generation strategies, etc.
Is There A Way To Automate The Process Of Generating More Web Traffic?
Imagine if all you had to do to automatically deliver a stream of targeted traffic to your site was to publish content consistently.
This is not fantasy or science fiction … it’s a fact! In fact, many website owners are currently already profiting with this automated traffic system … and you can too!
In our Website Traffic Blueprint article series, you will discover what is required to set up an automated traffic machine that will begin driving targeted visitors to your business, simply by adding new content to your website on a consistent basis.
How To Set Up A System That Will Automatically Help Drive Traffic To Your Website
As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for driving sustainable web traffic
- Add content on a regular basis to drive traffic and generate data organically
- Start testing other traffic methods
(Sustainable traffic generation requires laying a solid foundation online and implementing systems)
Right now, we’re mostly concerned with Step 1. The purpose of our article series is to explain how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling up in a sensible way
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress website, you simply post new content and WordPress will then do the rest, informing other sites about your new content and bringing you back traffic!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress site is different than a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress website is a web site that is not only built on WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, external site notification, and reporting.
Why Do I Need An Expertly Configured WordPress Site?
We have published many excellent articles on this site about the benefits of choosing the WordPress CMS to grow your business online.
Understanding how an “expertly configured” WordPress blog can create an automated traffic generation system requires several articles, which is why we recommend that you spend some time reading our content and consider subscribing to this site (this way, you will be informed whenever we publish a new article).
Let’s start by answering these basic questions:
Why WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Site)
Many sites are traditionally built on platforms that create websites with “static” web pages. Essentially, this means that your website content typically sits inside a server waiting to be found. A static website doesn’t communicate with anything outside the application; it doesn’t ’ping’ anyone in the cybersphere or inform any other website that new content has recently been published in your site.
Think about it … if with a traditional website, all of your content simply sits there passively waiting to be found, then you have to actively promote your website and your content to maintain web traffic coming.
WordPress is different!
The WordPress CMS software comes with powerful built-in functionality that lets users set up, configure and build an automated “traffic generation” machine, where all you then need to do is publish new content and your website will do the rest, immediately notifying search engines, social media and other online properties about your site to start bringing you new website visitors …
(With an expertly configured WordPress site, you just publish new content and your website then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we break down the components of your automated website traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also the expert integration of your WordPress site with external services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your website with various external services, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to more web visitors.
- Optimize – We recommend beginning with a content-focused strategy to build traffic sustainably. With the right systems in place, you can also start to track and analyze your incoming traffic and gather valuable data that will allow you to make intelligent and cost-effective decisions when expanding to different traffic generation strategies.
This is the end of Section 1
To read the rest of this article, click here:
This tutorial is part of an tutorial series aimed at helping small business owners learn how to grow their business online cost-effectively and drive traffic automatically with a WordPress-powered website and proven web marketing methods.
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