WordPress Traffic Automation Guide

This tutorial is part of a series of tutorials designed to help small business owners learn how to grow their business using a WordPress-powered website and proven online marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Almost every business needs traffic to survive online.

Learning how to drive traffic to your website is vital to building a successful business online. Getting traffic to a website is also one of the greatest challenges faced by most web site owners.

Why Do So Many Small Businesses Have Difficulty Driving More Visitors To Their Web Sites?

Type in any of the key phrases below into Google …

• “how to increase traffic to your site for free”
• “get more visitors to my website for free”
• “learn to attract more web traffic”
• “easiest ways to get web site traffic using forum ads”
• “get targeted buyers to your website for free”

… and you will find loads of tips, tricks, and information about different strategies to get more website visitors …

(There are loads of strategies to get more web traffic to your website. In this article series you will learn how to set up a system to benefit from all these traffic generation strategies!)

Clearly, there is no shortage of ways to drive more traffic to your web site. There are tons of tutorials and free information online that can teach you methods to increase visitors to your web site.

The problem often has more to do with business owners not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The diagram below shows how most businesses typically approach the challenge of generating web traffic …

(This is how most website owners approach traffic generation)

Essentially, the approach most small businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to your website.

As you will see in a moment, there is a better way.

Don’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.

Outsourcing is useful if you have systems set up to manage your traffic generation activities. If not, you will probably end up wasting a lot of valuable time and money searching for a profitable strategy to attract targeted web site traffic.

(Without a proper foundation and systems in place, web traffic generation can become very costly!)

Getting web traffic sustainably requires laying a solid foundation online, putting proper systems in place, testing campaign variables, experimenting with different strategies, tracking results, measuring ROI across different traffic generation solutions, and so on.

Is There A Way To Automate The Process Of Growing Web Traffic?

Imagine if you owned a website where the only thing you had to do to deliver an ongoing stream of targeted visitors to your business was to regularly add valuable content to your website or blog.

This is not science fiction … it’s a fact! Many website owners are already doing this … and you can too!

In the Web Traffic Blueprint article series, we will show you what it takes to set up an automated traffic system that will begin delivering new visitors to your web site, simply by publishing regular content to your website.

How To Set Up A System That Will Automatically Increase Traffic To Your Website

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:

1. Set up specific systems to lay down a solid foundation for driving sustainable traffic
2. Add content on a regular basis to start driving traffic and generating traffic data
3. Add other traffic strategies and test

(To get sustainable web traffic, you need to first set up the right systems)

At this stage, we’ll mostly be focusing on Step One. The purpose of our article is to provide an overview of a traffic generation system that will ultimately help you:

• Save time using leverage and automation
• Save money by starting with a simple setup and scaling up in an economically sensible way
• Automatically notify search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website or blog …

(With an expertly configured WordPress web site, you simply add content and your website does the rest, notifying other sites about your content and bringing you back traffic!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress web site is different than a professionally-configured WordPress web site.

An expertly configured WordPress web site is a website that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and the way it can be integrated with various services, specifically in areas like search engine optimization, content syndication, and reporting.

Why Use An Expertly Configured WordPress-Powered Web Site?

We write extensively on this site about the benefits of using WordPress-driven websites to grow your business online.

Understanding how an “expertly configured” WordPress website can be used to set up an automated traffic generation system requires several articles, which is why we really recommend that you spend some time reading our content and subscribe to our site (this way, we can let you know whenever we publish a new article).

Let’s begin by answering some basic questions:

Why does it have to be WordPress? Why can’t you just use another platform?

Take a look at the diagram below …

(Static vs Expertly Configured WordPress Site)

Many web sites are traditionally built on platforms that create “static” websites. Essentially, what this means is that your website content typically sits inside your server waiting to be discovered. The static website doesn’t communicate with anyone outside its platform; it doesn’t ’ping’ anyone in the cybersphere or notify any other site when new content has been published.

Think about it … if with a traditional website, all of the content just sits in a server passively waiting to be found, then the web site owner has to keep promoting their website and its content to continue bringing in new visitors.

WordPress is different!

WordPress comes with powerful built-in functionality that allows you to set up, configure and build an automated “traffic generation” machine, where all you then need to do is publish new content and your site will then do the rest, instantly notifying various online properties about your site to automatically drive your business more web site traffic …

(With an expertly configured WordPress web site, you simply publish content and WordPress will then do the rest, informing other sites about your content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The WordPress Website Traffic Blueprint overview, we go over the components of your automated website traffic machine:

• Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for best results.
• Automate – Your traffic machine requires not only internal WordPress settings to be configured but also integrating your site with 3rd-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your WordPress site has been configured and integrated with various third-party tools, you simply begin publishing new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to new targeted visitors.
• Optimize – We recommend starting with a content strategy to build traffic organically. With the right systems in place, you can then begin to monitor and analyze incoming traffic and start gathering valuable data that will allow you to make more intelligent and cost-effective decisions as you expand to additional traffic generation methods.

This is the end of Part One

To continue reading, click on the link below:

Web Traffic Blueprint Part Two – How To Automatically Drive More Web Visitors For Your Business

This article is part of an tutorial series aimed at helping small business owners learn how to grow their business using a WordPress website or blog and proven web marketing methods.

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