Tag: Increase Web Traffic

Welcome to Part 5 of our Web Traffic Blueprint article series, where we show you how to automate traffic to your website using the WordPress CMS.

So far, here is what we have covered in this article series:

In Part 1 of this article series, we explain why using an expertly configured WordPress website is the key to automating traffic to your website …

(With an expertly configured WordPress site, all you have to do to automatically attract more web traffic is post fresh content consistently!)

In Part 2, we discuss critical setup decisions. We explain the best way to get started if you don’t have a web presence yet, how to set things up if you already have a site, and what to do if your existing site has been built with WordPress.

(In Part two we show you how to set up a WordPress website or blog on your domain)

In Part Three, we focus on the configuration phase of the automation blueprint. We explained how to configure all the settings that can affect your website’s ability to generate traffic automatically …

(In Part Three you will configure hosting settings, internal settings, and external settings that can affect your site’s ability to generate traffic automatically)

In Part 4, you learned how to set up various plugins that can help drive traffic automatically to your site.

(Publish once to WordPress and automate your content distribution to all other services!)

In Part 5 of the WordPress web traffic automation blueprint article series, we discuss ways to optimize the traffic system with a number of different tools and strategies.

WordPress Traffic Automation Blueprint – Traffic Optimization Systems

In addition to getting your WordPress website expertly configured, the key to generating successfully on a consistent basis is having a well-defined business vision, sound digital planning, and excellent systems in place.

(Consistent traffic is the result of a business vision, sound planning, and systems)

Let’s review briefly the systems that will help you grow and manage your new traffic.

These include:

• Marketing Systems – How you create traffic for your business.
• Technical Systems – How you keep your digital presence operating efficiently for receiving new traffic.
• Business Systems – How you manage and respond to traffic.

(Use systems to grow, automate, and manage your traffic)

Let’s briefly review the above systems:

Marketing Systems

Your marketing systems consist of the processes and methods used to drive traffic to your business. Your online marketing systems can be tested by asking questions such as:

• What channels do you plan to use to generate new traffic (e.g. blogging, facebook advertising, video marketing, etc)?
• What resources and portion of your budget will you assign to your marketing channels?
• How will you create and optimize your content and marketing campaigns?
• How will you test and measure the cost-effectiveness of your marketing campaigns?

During the setup and configuration phase, you should have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising to help generate some initial actionable data, such as the keywords people are searching online to find your website, which you can use to create content targeted specifically to your audience.

Technical Systems

Your technical systems and processes ensure that your online presence remains up and running for receiving traffic. There’s no point driving traffic to your website if your site is down or your pages take a very long time to load.

Your systems include handling areas like webhosting, website maintenance and support, installing, configuring, and updating new software (e.g. plugins), customization, integration, troubleshooting, etc.

Your technical systems can be tested by asking questions such as:

• Who is looking after my server?
• Who is looking after my website and keeping my site maintained and up-to-date?
• Who will fix errors, troubleshoot problems, provide technical support and advice, etc. if you experience difficulties?

Many potential problems can be minimized if your planning and setup and configuration phases have been done correctly. As with all technology, however, you should expect to face new problems. You will need the right technical systems in place to handle these.

Business Systems

Your business systems help you manage the influx of new traffic. These include:

• Communication systems
• Resources management – human, financial
• Handling sales inquiries
• Order fulfillment
• Customer training/service
• etc.

If you plan to outsource your digital marketing and technical services, then you will need to put systems in place to manage all outsourcing processes.

WordPress Web Traffic System – Optimizing Traffic Generation

If your business objectives are clear and your systems and processes are in place, all you need to focus your efforts on is implementing a “traffic loop”.

Let’s go through an example of how to implement, optimize, and further automate a traffic loop. Take a look at the processes illustrated below …

(WordPress can help implement, optimize, and automate a traffic loop)

Increase Reach And Visibility

Step 1 of the process is to expose your business to as many traffic generation sites and channels as you can.

Tips

• Your expertly configured WordPress site will allow you to automatically publish your content on sites like Facebook, Twitter, LinkedIn, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content online.
• As mentioned earlier, investing in some paid advertising can help generate actionable data such as the keywords people are searching online to find your site, which you can use to create web content targeted specifically to your audience’s needs.
• Repurpose your content to leverage different media formats.
• Continue learning about ways to drive more visitors using methods like Facebook advertising, solo ads, joint ventures, etc.

Plugins, Tools, And Methods

See earlier sections of this tutorial series for many useful tools and strategies we’ve already covered to help you reach more members of your target audience.

Also, if you haven’t already, ask us about plugins that let you easily add the following to your site:

• Share your comments and posts online,
• Run contests, offer discounts/downloads for likes/shares,
• Add user generated content, feeds, etc.
• Distribute content online in other media formats (e.g. videos, PDF guides, audio, etc.)

Build Authority And Credibility

Getting more content out there is a great first step, but to make this more effective, your content needs to be building authority and credibility with users.

Publishing better quality content not only helps to establish your credibility, it also improves your chances of getting it shared around and viewed by more people and hence more traffic.

Traffic Tips

• Create and publish content that adds value to potential users and that showcases your expertise. This includes content that informs and educates readers, training content, case studies, adding testimonials, etc.
• Consider publishing a special report that you can sell or distribute online (e.g. sell on Amazon.

Plugins, Tools, And Strategies

We have created a complete email course designed to help you come up with unlimited content ideas for your website:

Also, ask us about WordPress plugins that let you easily add the following to your website or blog:

• Legal Pages
• Testimonials
• Customer Support (e.g. Helpdesk, Live Chat, etc.)
• Ratings
• User Reviews
• Badges/Certificates Of Recognition

Grow Influence & Engagement

As your business grows, you may want to consider developing “traffic on demand.” You can achieve this by growing a list or starting an online network.

With “Traffic On Tap,” most of your traffic will come from customers or subscribers – people who already know you and trust you. Your influence and credibility can be used to generate traffic with every post you publish, forum post you add, or email broadcast you send out.

Traffic Optimization Ideas

• Encourage commenting and discussions on your site.
• Add an email training course and encourage people to subscribe.
• Add a paid, free, or ‘freemium’ membership site.
• Start or join an online group on Facebook.

Plugins, Tools, And Methods

Many solutions and WordPress plugins are available that can help grow your influence and improve user engagement. For example:

• Autoresponders/Email Newsletters (e.g. Aweber, GetResponse, etc.)
• Contact Forms, Live Chat
• Forums & Social Communities (e.g. bbPress, BuddyPress)
• Polls and Surveys
• Webinars (e.g. Webinar JEO)
• Comment sharing
• Add media, image galleries, etc.

Identify Needs And Provide Solutions To These

By taking advantage of incoming traffic to find out what problems your visitors are trying to solve, you can have an endless funnel of ideas for new services and products, all of which can provide you with new opportunities to generate new streams of traffic.

Useful Tips And Ideas

• Consider creating a free or paid e-learning course.
• Consider publishing special reports that you can sell or distribute online.
• Add e-commerce to your business.

Plugins, Tools, And Strategies

If you plan to provide services, products, and solutions online (as opposed to just providing information), then some of the more useful plugins you may want to add to your website include:

• Membership Sites (e.g. Wishlist Member, S2 Member, etc.)
• e-Courses (e.g. Courseware)
• Event Registrations (e.g. EventEspresso)

Analyze Data & Feedback

The final step of the process is to collect and analyze data. By interpreting data gathered from existing traffic, you can discover new opportunities to create additional traffic.

You should already have installed an analytics tool (e.g. Google Analytics) on your site. Make sure you also learn how to interpret the data.

WordPress Traffic System – Summary

Once you implement the above strategies, all you have to do is rinse and repeat, fine-tuning and refining your methods as you go to grow your traffic and get better your results.

In summary:

• Start with an expertly configured WordPress site backed by solid marketing, technical and business systems,
• Implement a content marketing strategy (consider also investing in some paid advertising to drive initial traffic and generate useful data) to increase your reach and visibility online,
• Add plugins, list-building strategies, and other methods as required to help build authority and credibility, and also to improve engagement with users,
• Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
• Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, now you have a blueprint that will help you drive more visitors automatically to your WordPress website and build a more successful business online.

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