WordPress Traffic Automation Guide
This article is part of an article series designed to help you learn how to grow your business and drive traffic organically with a WordPress-powered website and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to grow online.
Discovering sustainable methods of increasing traffic to your website is one of the most important aspects of building a successful web presence. Lack of web traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Have Difficulty Getting Traffic To Their Websites?
Search for any of the phrases below in Google …
- “how to bring web traffic to your web site”
- “attract more traffic to my website for free”
- “top 25 methods to increase more traffic”
- “learn how to attract more visitors using YouTube”
- “drive web traffic to your website for free”
… and you will find loads of information about different ways to help increase traffic to your site …
(There are lots of strategies to get more web traffic to your website. This article series will help you set up a simple system to benefit from all these traffic generation methods!)
Clearly, there is no shortage of ways to drive visitors to your website. There are loads of courses and free information that can teach you effective how to drive more traffic to your website.
The problem often has more to do with businesses not investing enough time into learning how to generate web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.
The diagram below shows how most small businesses typically approach the challenge of generating web traffic …
(This is how most website owners approach the challenge of generating web traffic)
Essentially, the approach most small businesses typically take is this: first, you get your website, and then you figure out how to drive traffic to your website.
As you will see in a moment, there is a better approach.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will eliminate the problem.
There is nothing wrong with outsourcing if you have systems in place to manage your traffic generation campaigns already. If not, all you will probably do is end up spending a lot of valuable time and money looking for a positive ROI traffic strategy.
(Without a solid foundation and the right systems in place, website traffic generation can be a costly waste of time and money!)
Sustainable traffic generation involves setting up a solid foundation online, putting systems in place, testing campaign elements, experimenting with different advertising and promotional methods, tracking results, comparing ROI across different traffic generation opportunities, etc.
Is There A Simple, Automated Way To Generate Traffic?
Imagine if you owned a website where all you had to do to deliver new visitors to your business was to publish content consistently.
This is not fantasy or science fiction … it’s a fact! Many website owners are currently doing this … and so can you!
In our article series, we explain how to create an automated traffic generation machine that will begin to deliver targeted visitors to your website, simply by publishing new content to your website on a regular basis.
How To Set Up A System That Will Automatically Drive More Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for generating sustainable traffic
- Add content on a regular basis to drive traffic and generate data organically
- Start testing other traffic strategies
(Increasing web traffic sustainably requires laying a solid foundation online and implementing systems)
Right now, we’re mostly concerned with Step One. The purpose of our article is to help you set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a simple setup and scaling up when required
- Automatically get your website content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress web site, you simply post content and WordPress will do the rest, informing other sites about your new content and bringing you back traffic!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress website or blog is different than a professionally-configured WordPress website or blog.
An expertly configured WordPress site is a web site that is not only built with WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and how it integrates with various services, specifically in areas like SEO, third-party site syndication, and analytics.
Why Use An Expertly Configured WordPress Website?
We provide a number of excellent articles on this site about using the WordPress platform to grow your business online.
Understanding how an “expertly configured” WordPress site can help create an automated traffic system requires several articles, which is why we recommend that you spend some time reading our posts and subscribe to this site (this way, we can let you know when a new article is published).
Let’s begin by answering a couple of basic questions:
Why WordPress? What does WordPress provide that other web platforms don’t?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Website)
Many websites are traditionally built with platforms that create “static” websites. Essentially, this means that the web site pages mostly sit inside a server waiting to be found. The static website doesn’t communicate with anything outside its platform; it doesn’t broadcast to anyone in the cybersphere or announce to any other site when new content has been added to the site.
Think about it … if in a static website, the content just sits there passively waiting to be found, then the website owner has to constantly keep on promoting their site and its content to keep driving web traffic.
WordPress is different!
WordPress comes with default functionality that gives users the ability to set up, configure and build an automated “web traffic generation” machine, where all you then have to do is post content and WordPress will then do the rest, immediately notifying various online properties about your new content to automatically generate your business new web site traffic …
(With an expertly configured WordPress site, you simply add new content and WordPress does the rest, notifying the world about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Website Traffic Blueprint overview, we break down the components of this automated traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for best results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also an integration of your WordPress site with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your site with various external sites, you then begin publishing new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to more web visitors.
- Optimize – We recommend starting with a content marketing strategy to build organic traffic. With the right systems in place, you can then start measuring and analyzing your results and gather valuable data that will allow you to make better decisions when using different traffic generation methods.
This is the end of Section One
To keep reading, click here:
This article is part of a comprehensive series of articles aimed at helping site owners learn how to grow their business online cost-effectively and drive traffic automatically with a WordPress-powered website and proven online marketing methods.
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