WordPress Traffic Automation Guide
This tutorial is part of an article series aimed at helping you learn how to grow your business with a WordPress website or blog and proven marketing strategies that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs a constant stream of web traffic to prosper online.
Discovering cost-effective ways to get more traffic to your website is one of the fundamental skills of building a successful business online. Increasing visitors to a web site is also one of the greatest challenges faced by most business owners.
Why Are So Many Businesses Having Difficulty Attracting Visitors To Their Web Sites?
If you search for any of the information below in Google …
- “increase more traffic to my web site for free”
- “how do I get more visitors to my website for free”
- “learn to attract more visitors”
- “ways to get more web site traffic using podcasts”
- “get targeted buyers to your website for free”
… and you will be presented with loads of tips, tricks, and information about strategies to help get more visitors to your site …
(There are loads of ways to drive more website visitors. In this article series you will learn how to set up a system to take advantage of all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive visitors to your site. There are tons of tutorials and free resources online that can teach you cost-effective strategies to drive more traffic to your site.
The problem often has more to do with business owners not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are many ways to leverage and automate your web traffic generation.
The diagram below shows the approach most businesses take when it comes to generating website traffic …
(This is how many businesses approach the challenge of generating website traffic)
Essentially, the approach most small businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to it.
As you will discover in just a moment, there is a smarter way.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will address the problem.
Outsourcing is useful if you have great systems in place to manage your traffic generation activities already. If not, all you will probably do is end up spending a lot of your valuable time and money searching for a positive ROI strategy.
(Without a solid foundation and the right systems in place, website traffic generation can be a costly waste of time and money!)
Sustainable traffic generation involves setting up a solid foundation online, putting proper systems in place, continually testing campaign elements, experimenting with different advertising and promotional methods, tracking results, measuring ROI across different traffic generation solutions, and so on.
Is There A Simpler, Automated Way To Increase Website Visitors?
Imagine if all you had to do to instantly deliver an ongoing stream of targeted visitors to your web site was to publish great content consistently.
This is not science fiction … it’s a fact! Many website owners are already profiting with what we have just described … and you can too!
In our Web Traffic Blueprint article series, we explain how to create an automated traffic generation machine that will begin to deliver targeted traffic to your web site, simply by adding regular content to your website.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for getting sustainable traffic
- Add web content on a regular basis to start driving traffic and generating traffic data
- Add new traffic methods and test
(To get sustainable web traffic, you first need to put in the right systems)
At this point, we’ll mostly be focusing on Step 1. The purpose of our article series is to show you how to set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress web site, you simply post content and WordPress will then do the rest, notifying other sites about your new content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress web site.
An expertly configured WordPress blog is a web site that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with various services, specifically in areas like SEO, third-party site notification, and reporting.
Why Use An Expertly Configured WordPress-Driven Website?
We provide a number of detailed blog posts on this site about the benefits of using WordPress-powered web sites to grow your business online.
Understanding how an “expertly configured” WordPress site can help create an automated traffic system requires a number of articles, which is why we highly recommend that you spend some time reading our posts and subscribe to this site (this way, we can let you know when new information about this topic gets published).
Let’s start by addressing a couple of basic questions:
Why use WordPress to set up an automated traffic generation system? Why can’t you just use another platform?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Website)
Many websites are built on platforms that create “static” websites. Essentially, what this means is that your website pages just sit inside the server waiting to be discovered. On its own, the static website doesn’t communicate with anyone else outside its platform; it doesn’t ’ping’ anyone in cyberspace or inform any other website when new content has been added to your site.
Think about it … if in a static website, the content simply sits there passively waiting to be found, then the site owner has to continually keep on promoting their website and its content to continue bringing in web traffic.
WordPress is different!
The WordPress platform comes with powerful built-in functionality that lets users set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is add new content and WordPress will then do the rest, instantly notifying various online properties about your new content to automatically bring you new traffic …
(With an expertly configured WordPress website, you simply add new content and WordPress does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we go over the components of your automated website traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also expert integration of your WordPress functionality with third-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site has been configured and integrated with various external tools, you then begin to publish new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to more visitors.
- Optimize – We recommend beginning with a content-focused strategy to build organic traffic. With the right systems in place, you can also start measuring and analyzing the traffic generated as a result and start gathering valuable data that will allow you to make smarter decisions when expanding to other traffic generation methods.
This is the end of Part 1
To read the rest of this article, click here:
This tutorial is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online inexpensively using a WordPress-powered website and proven marketing methods that are easy to implement.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum