WordPress Traffic Automation Guide
This article is part of a series of tutorials aimed at helping you learn how to grow your business and drive traffic sustainably with a WordPress-powered website or blog and proven marketing methods that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Just about every business needs traffic to prosper online.
Learning sustainable ways of getting visitors to your website is a requirement of growing a business online successfully. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Bringing Visitors To Their Web Sites?
If you type any of the following key phrases into Google …
- “bring more visitors to my site for free”
- “how do I get more traffic to my web site for free”
- “best 25 places to drive more web site traffic”
- “learn how to bring traffic using email”
- “I need web site visitors”
… and you will immediately find loads of information about ways to get more website visitors …
(There are loads of strategies to get more website visitors. In this article series you will learn how to set up a simple system to take advantage of most of these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your site. There are loads of tutorials and free resources online that can show you ways to drive more visitors to your website.
The problem often has more to do with businesses not investing sufficient time into learning how to drive web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are many ways to leverage and automate your web traffic generation.
The illustration below shows how most small businesses approach the challenge of generating traffic to their sites …
(This is how many small businesses approach traffic generation)
Essentially, the typical approach many small businesses take is this: first, you get a website, and then you figure out how to drive traffic to your site.
As you will discover in a moment, there is a better approach.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will address this problem.
There is nothing wrong with outsourcing if you have great systems in place to manage and analyze the results of your traffic generation campaigns already. If not, you will probably end up spending a lot of valuable time and money searching for a winning strategy that can consistently deliver you a positive ROI.
(Without a proper foundation and systems in place, website traffic generation can end up becoming a very costly activity!)
Driving continuous web traffic sustainably requires setting up a solid foundation online, putting proper systems in place, continually testing variables in your campaigns, experimenting with different advertising and promotional services, analyzing results, comparing ROI across different traffic generation solutions, etc.
Is There A Way To Automate The Process Of Generating Web Traffic?
Imagine owning a web site where all you had to do to instantly deliver web traffic to your web site was to regularly publish content to your web site.
This is not science fiction … it’s a fact! Many website owners are profiting with this automated traffic system … and so can you!
In our article series, we will show you what you need to do to set up an automated traffic generation machine that can instantly begin driving a stream of targeted visitors to your site, simply by adding new content on a consistent basis to your website.
How To Set Up A System That Will Automatically Drive More Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for generating sustainable web traffic
- Add content on a regular basis to drive traffic and generate data organically
- Add other traffic strategies and test
(Sustainable traffic generation involves setting up a solid foundation online and implementing the right systems)
Right now, we’re mostly concerned with Step 1. The purpose of this article series is to help you understand how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress website, you simply post new content and WordPress will then do the rest, notifying other sites about your content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress web site is different than a professionally-configured WordPress web site.
An ”expertly configured” WordPress blog is a website or blog that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and how it can be integrated with various services, specifically in areas like SEO, external site syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Site?
We write extensively on this site about the benefits and advantages of using WordPress to grow your business online.
Understanding how an “expertly configured” WordPress blog will drive web traffic to your business requires a number of articles, which is why we highly recommend that you spend some time reading our other articles and consider subscribing to this site (this way, we can let you know when we publish new information about this topic).
Let’s begin by addressing some basic questions:
Why does it need to be WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are built using applications that create websites with “static” web pages. Essentially, this means that your content files just sit inside the server waiting to be discovered. The static website doesn’t communicate with anything else outside the application; it doesn’t ’ping’ anybody in cyberspace or announce to any other site that new content has recently been published to your site.
Think about it … if in a static website, all of your content just sits there passively waiting to be found, then you have to actively promote your site and your content to continue driving web traffic.
WordPress is different!
The WordPress application provides various features that allow site owners to set up, configure and build an automated “online traffic generation” machine, where all you then have to do is publish new content and WordPress will then do the rest, instantly notifying search engines, social media and other online properties about your site to automatically start driving your business new website visitors …
(With an expertly configured WordPress web site, you just add new content and your website will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we break down the components of this automated web traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also the integration of your built-in WordPress features with external tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various external sites, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to new targeted visitors.
- Optimize – We recommend beginning with a content strategy to build traffic sustainably. With the right systems in place, you can then start monitoring and analyzing incoming traffic and gather valuable information that will allow you to make better decisions as you expand to other traffic generation strategies.
This is the end of Section 1
To read more, click on the link below:
This article is part of a comprehensive tutorial series aimed at helping small business owners learn how to grow their business using a WordPress website or blog and proven online marketing strategies.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now