WordPress Traffic Automation Guide
This article is part of a comprehensive tutorial series aimed at helping you learn how to grow your business and drive traffic organically using a WordPress-driven website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need traffic to prosper online.
Learning new ways to attract more visitors to your website is vital to building an online presence successfully. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Struggle To Attract Visitors To Their Web Sites?
Search for any of the key phrases below in Google …
- “how to bring web traffic to your site for free”
- “attract traffic to my website”
- “best ways to attract more website visitors”
- “cheapest ways to bring website traffic using podcasts”
- “bring targeted buyers to your web site”
… and you will be presented with tons of pages containing tips, tricks, and information on ways to get more website visitors …
(There are many ways to drive more website visitors. This article series will help you set up a simple system to benefit from all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive visitors to your web site. There are thousands of products and free resources that can teach you cost-effective ways to increase visitors to your web site.
The problem often has more to do with businesses not investing enough time into learning how to drive traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your site to automate and leverage your web traffic generation.
The diagram below shows the typical approach many businesses take when it comes to generating website traffic …
(This is how most small businesses approach the challenge of generating traffic to their sites)
Essentially, the typical approach many businesses take is this: first, you get your website, and then you figure out ways of driving traffic to your site.
As you will discover in just a moment, there is a smarter approach.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will address the problem.
Outsourcing is great if you have systems set up to manage and analyze the results of your traffic generation activities already. If not, all you will probably do is end up wasting a lot of your time and money searching for a positive ROI method that can consistently deliver you a positive ROI.
(Without a proper foundation and systems in place, website traffic generation can end up becoming very costly!)
Sustainable traffic generation involves laying a solid foundation online, implementing the right systems, continually testing campaign variables, experimenting with different services, analyzing results, comparing ROI across different traffic generation solutions, etc.
Is There A Way To Automate The Process Of Getting Web Traffic?
Imagine owning a web site where all you had to do to automatically attract web traffic to your website was to regularly publish content to your website.
This is not science fiction or fantasy … it’s a fact! In fact, many website owners are enjoying the benefits of this automated traffic system … and so can you!
In our Website Traffic Blueprint article series, you will discover the process of setting up an automated traffic machine that can help begin driving a stream of new targeted traffic to your web site, simply by adding regular content to your website.
How To Set Up A System That Will Automatically Help Bring Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for driving sustainable traffic
- Add web content on a regular basis to start bringing visitors and generating traffic data
- Start testing other traffic methods
(Getting more web traffic sustainably requires laying a solid foundation online and putting proper systems in place)
Right now, we’ll mostly be focusing on Step One. The purpose of our article series is to explain how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress web site, you just add content and your site does the rest, notifying other sites about your new content and bringing you back traffic!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress site is not the same as a professionally-configured WordPress website.
An expertly configured WordPress blog is a website that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with various services, specifically in areas like SEO, external site syndication, and analytics.
Why Do I Need An Expertly Configured WordPress Website?
We have published many comprehensive blog posts on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding why and how an “expertly configured” WordPress website can help deliver an ongoing stream of targeted traffic to your business requires several article installments, which is why we really recommend that you spend some time reading our posts and consider subscribing to our site (this way, we can let you know whenever we publish a new article).
Let’s begin by answering these basic questions:
Why WordPress? What does WordPress provide that other web platforms don’t?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many websites are built with platforms that create “static” websites. Essentially, this means that your web content typically sits inside your server waiting to be discovered. On its own, the static website doesn’t communicate with anyone outside the platform; it doesn’t ’ping’ anyone in the cybersphere or notify any other website when new content has been published in your site.
Think about it … if with a traditional website, all of the content simply sits in a server passively waiting to be found, then the website owner has to continually promote their web presence and its content to maintain web visitors coming.
WordPress is different!
WordPress provides special features that let users set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is publish new content and WordPress then does the rest, immediately notifying various online properties about your site to automatically start driving your business new traffic …
(With an expertly configured WordPress site, you simply post new content and WordPress will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we explain the components of your automated online traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also expert integration of your WordPress site with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various third-party services, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to more visitors.
- Optimize – We recommend starting with a content strategy to build traffic organically. With the right systems in place, you can also begin to monitor and analyze your incoming traffic and gather valuable data that will allow you to make smarter decisions as you expand to different traffic generation strategies.
This is the end of Part One
To read the rest of this article, click on the link below:
This article is part of a comprehensive series of tutorials designed to help website owners learn how to grow their business with a WordPress-driven website or blog and proven marketing strategies that are easy and quick to implement.
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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group