WordPress Traffic Automation Guide
This article is part of a comprehensive tutorial series aimed at helping site owners learn how to grow their business online cost-effectively and drive traffic organically with a WordPress website and proven marketing strategies that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Just about every business needs traffic to grow online.
Knowing how to increase traffic to your website is vital to running a successful digital presence. Driving traffic to a web site is also one of the most difficult challenges faced by almost every website owner.
Why Are So Many Businesses Struggling To Attract More Traffic To Their Websites?
If you search for any of the following information in Google …
- “bring visitors to my site”
- “how do I attract visitors to my website for free”
- “need to bring visitors”
- “learn how to increase website traffic using Reddit”
- “free web visitors”
… and you will be immediately presented with loads of information about different strategies to help get more visitors to your web site …
(There are many strategies to get more website visitors. This article series is designed to help you set up a system to benefit from all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive visitors to your site. There are loads of tutorials and free sites that can show you cost-effective methods to get more visitors to your web site.
The problem is often more about businesses not investing sufficient time into learning how to drive traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The diagram below shows how many small businesses approach the challenge of generating traffic to their sites …
(This is how most website owners approach the challenge of generating web traffic)
Essentially, the approach most small businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to it.
As we will show you in just a moment, there is a smarter approach.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will eliminate the problem.
There is nothing wrong with outsourcing if you have great systems set up to manage and analyze the results of your traffic generation activities already. If not, all you will probably do is end up investing a lot of your valuable time and money looking for a profitable strategy.
(Without a proper foundation and the right systems in place, traffic generation can be a costly activity!)
Sustainable traffic generation involves setting up a solid foundation online, implementing systems, testing elements in your campaigns, experimenting with different strategies, tracking results, comparing ROI across different traffic generation strategies, etc.
Is There A Way To Automate The Process Of Driving More Web Visitors?
Imagine if all you had to do to drive new visitors to your website was to regularly add content to your web site.
This is not fantasy or science fiction … it’s a fact! Many website owners are already doing what we’ve described above … and you can too!
In our Website Traffic Blueprint article series, we explain how to create an automated traffic system that will begin to deliver web traffic to your website, simply by adding new content on a consistent basis to your website.
How To Set Up A System That Will Automatically Drive More Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for driving sustainable traffic
- Add web content on a regular basis to drive visitors and generate data organically
- Start testing other traffic strategies
(Sustainable traffic generation requires laying a solid foundation online and implementing proper systems)
Right now, we’re mostly concerned with Step 1. The purpose of this article series is to give you an overview of a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically get your web pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress site, you simply post content and your website will then do the rest!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress website is not the same thing as a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress website is a website that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and the way it integrates with various sites, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Driven Web Site?
We have published many great articles on this site about the benefits of using WordPress-driven websites to grow your business online.
Understanding how an “expertly configured” WordPress website or blog will deliver targeted visitors to your business requires several articles, which is why we strongly recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know when we publish new content on this topic).
Let’s start by addressing these basic questions:
Why does it need to be WordPress? Why can’t you use some other web platform?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Site)
Many websites are traditionally built with platforms that create “static” websites. Essentially, this means that your web pages just sit inside a server waiting to be found. The static website doesn’t communicate with anything else outside its application; it doesn’t send out signals to anyone in the cybersphere or announce to any other website when new content has recently been published in the site.
Think about it … if with a static website, your content simply sits there passively waiting to be found, then you have to continually promote your web presence and your content to keep bringing in new visitors.
WordPress is different!
WordPress provides several features that allow site owners to set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is post content and your site will then do the rest, instantly notifying various online properties about your site to automatically start generating you new web site visitors …
(With an expertly configured WordPress web site, you just post content and WordPress does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we break down the components of this automated website traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also expert integration of your WordPress functionality with 3rd-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your website with various third-party tools, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to potential new visitors.
- Optimize – We recommend starting with a content-based strategy to build traffic sustainably. With the right systems in place, you can start measuring and analyzing the traffic generated as a result and gather valuable information that will allow you to make better decisions when expanding to different traffic generation methods.
This is the end of Section One
To read the rest of this article, click here:
This tutorial is part of a comprehensive series of articles designed to help you learn how to grow your business using a WordPress-powered website or blog and proven online marketing strategies.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now