WordPress Traffic Automation Guide
This tutorial is part of a comprehensive series of articles aimed at helping you learn how to grow your business online inexpensively with a WordPress-powered website or blog and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Knowing how to drive new traffic to your website is a requirement of running a successful digital presence. Increasing visitors to a web site is also one of the biggest challenges faced by many business owners.
Why Do So Many Small Businesses Have Difficulty Bringing Visitors To Their Web Sites?
Search for any of the key phrases below in Google …
- “how to increase more traffic to your site”
- “increase visitors to my web site”
- “learn to bring web traffic”
- “cheapest ways to drive more web site traffic using paid ads”
- “free web site traffic”
… and you will immediately find loads of information on methods to help you increase your website visitors …
(There are loads of ways to get more website visitors. In this article series you will learn how to set up a system to take advantage of most of these traffic generation strategies!)
There is clearly no shortage of ways to drive more traffic to your website. There are thousands of courses and free resources online that can show you methods to increase visitors to your website.
The problem often has more to do with business owners not investing sufficient time into learning how to generate traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your site to automate and leverage your web traffic generation.
The illustration below shows the approach most small businesses take when it comes to generating web traffic …
(This is how many businesses approach the challenge of generating web traffic)
Essentially, the approach most businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to the site.
As we will show you in just a moment, there is a smarter way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.
There is nothing wrong with outsourcing if you have great systems set up to manage and analyze the results of your traffic generation activities. If not, you will probably end up investing a lot of your time and money looking for a profitable strategy.
(Without laying down a solid foundation and putting proper systems, traffic generation can end up becoming a costly activity!)
Sustainable traffic generation involves setting up a solid foundation online, putting the right systems in place, testing campaign elements, experimenting with different marketing and promotional services, tracking results, comparing ROI across different traffic generation opportunities, etc.
Is There A Way To Automate The Process Of Generating Web Visitors?
Imagine if all you had to do to automatically attract new targeted traffic to your business was to publish quality content consistently.
This is not fantasy or fiction … it’s a fact! As a matter of fact, many website owners are already doing this … and so can you!
In the WordPress Traffic Blueprint article series, we explain what is required to set up an automated traffic generation machine that can instantly begin delivering new visitors to your web site, simply by publishing regular content to your website.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for creating sustainable traffic
- Add content on a regular basis to start bringing visitors and generating data
- Test other traffic strategies
(To generate sustainable web traffic, you need to first set up the right systems)
At this stage, we’ll mostly be focusing on Step One. The purpose of our article series is to show you how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a simple setup and scaling things when required
- Automatically get your website content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress website, you just post new content and WordPress does the rest, informing other sites about your new content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress site.
An expertly configured WordPress website or blog is a website that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and how it can be integrated with other sites, specifically in areas like search engine optimization, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Powered Website?
We write extensively on this site about the benefits of using WordPress-driven websites to grow your business online.
Understanding why and how an “expertly configured” WordPress website can deliver targeted traffic to your business requires several articles, which is why we highly recommend that you spend some time reading our other articles and consider subscribing to this site (this way, we can let you know when a new article gets published).
Let’s begin by answering these basic questions:
Why does it need to be WordPress? What does WordPress do that other web platforms don’t?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are traditionally built with applications that create “static” websites. Essentially, this means that your web site pages typically sit inside the server waiting to be found. A static website doesn’t communicate with anything outside its platform; it doesn’t ’ping’ anyone in cyberspace or inform any other website when new content has recently been added to your site.
Think about it … if with a static website, all of your content just sits there passively waiting to be found, then you have to actively promote your web presence and your content to maintain web visitors coming.
WordPress is different!
WordPress provides special features that let site owners set up, configure and build an automated “online traffic generation” machine, where all you then need to do is publish content and your website then does the rest, immediately notifying various online properties about your site to start generating your business more web site visitors …
(With an expertly configured WordPress site, you just post content and WordPress will do the rest, informing the world about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we break down the components of your automated traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also integrating your built-in WordPress features with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various third-party sites, all you have to do is publish new content on a regular basis and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to more web visitors.
- Optimize – We recommend starting with a content-focused strategy to build traffic sustainably. With the right systems in place, you can also begin to monitor and analyze the traffic generated as a result and gather valuable data that will allow you to make intelligent and cost-effective decisions when using additional traffic generation strategies.
This is the end of Part One
To read the rest of this article, click here:
This article is part of an tutorial series aimed at helping you learn how to grow your business online cost-effectively and drive traffic automatically with a WordPress-driven website and proven marketing strategies that are easy and quick to implement.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)