WordPress Traffic Automation Guide
This tutorial is part of an article series aimed at helping site owners learn how to grow their business online using a WordPress-driven website or blog and proven marketing methods that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to stay in business online.
Finding sustainable strategies to get more traffic to your website is essential to running an online presence successfully. Getting visitors to a web site is also one of the biggest challenges faced by almost every web site owner.
Why Are So Many Businesses Struggling To Attract More Traffic To Their Web Sites?
Type in any of the following phrases into Google …
- “drive visitors to my web site for free”
- “drive more web traffic to my web site for free”
- “need to drive more web traffic”
- “cheapest ways to bring traffic using free methods”
- “need web site visitors”
… and you will be immediately presented with loads of information on different strategies to get more website visitors …
(There are lots of ways to increase your website visitors. This article series will show you how to set up a system to benefit from most of these traffic generation methods!)
There is clearly no shortage of ways to drive traffic to your web site. There are loads of products and free information online that can show you ways to drive more traffic to your site.
The problem often has more to do with businesses not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The diagram below shows how most businesses approach the process of generating web traffic …
(This is how many site owners approach traffic generation)
Essentially, the typical approach most small businesses take is this: first, you build a website, and then you figure out ways of driving traffic to your site.
As you will discover in a moment, there is a smarter approach.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will take care of this problem.
There is nothing wrong with outsourcing if you have systems in place to manage and process information about your traffic generation activities. If not, you will probably end up investing a lot of valuable time and money searching for a positive ROI traffic-getting strategy.
(Without laying down a solid foundation and putting proper systems, traffic generation can become a costly waste of time and money!)
Sustainable traffic generation involves setting up a solid foundation online, implementing systems, testing elements in your campaigns, experimenting with different advertising and promotional services, tracking results, comparing ROI across different traffic generation strategies, and so on.
Is There A Simpler, Automated Way To Get More Traffic?
Imagine owning a website where all you had to do to attract web traffic to your web site was to publish content on a regular basis.
This is not fantasy … it’s a fact! Many website owners are already doing this … and so can you!
In the Website Traffic Blueprint article series, you will learn how to create an automated traffic system that will help begin to drive web traffic to your business, simply by adding content to your website on a consistent basis.
How To Set Up A System That Will Automatically Help Drive Traffic To Your Website
As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for generating sustainable traffic
- Add content on a regular basis to drive traffic and generate data organically
- Add new traffic strategies and test
(To get sustainable web traffic, you need to first put in the right systems)
Right now, we’ll mostly be focusing on Step One. The purpose of our article series is to explain the process of setting up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress site, you simply add new content and your website then does the rest!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress site is different than a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress web site is a website that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and its integration with various sites, specifically in areas like SEO, external site syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Website?
We write extensively on this site about the benefits of using WordPress to grow your business online.
Understanding how and why an “expertly configured” WordPress website or blog can begin attracting a stream of new targeted traffic to your business requires a number of articles, which is why we really recommend that you spend some time reading our other articles and consider subscribing to this site (this way, we can let you know when a new article gets published).
Let’s begin by answering a couple of basic questions:
Why WordPress? Why can’t you use another web platform?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Website)
Many websites are built using applications that create websites with “static” web pages. Essentially, what this means is that the web site pages mostly sit inside a server waiting to be found. The static website doesn’t communicate with anything else outside the platform; it doesn’t ’ping’ anyone in cyberspace or announce to any other website when new content has been added.
Think about it … if in a traditional website, all of your content just sits there passively waiting to be found, then you have to actively promote your web presence and your content to continue bringing in new visitors.
WordPress is different!
The WordPress platform provides various features that give users the ability to set up, configure and build an automated “online traffic generation” machine, where all you then have to do is publish content and WordPress will do the rest, immediately notifying various online properties about your site to automatically start generating you new web site visitors …
(With an expertly configured WordPress website, you just post content and your website will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we go over the components of this automated web traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also integrating your site’s built-in functionality with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site has been configured and integrated with various third-party tools, you simply begin to publish new content consistently and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to new visitors.
- Optimize – We recommend starting with a content strategy to build sustainable traffic. With the right systems in place, you can also begin to measure and understand the traffic generated as a result and gather valuable information that will allow you to make smarter decisions when using other traffic generation methods.
This is the end of Part One
To read more, click on the link below:
This tutorial is part of a comprehensive article series designed to help website owners learn how to grow their business online with a WordPress-powered website or blog and proven online marketing strategies.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum