WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive tutorials aimed at helping you learn how to grow your business online inexpensively using a WordPress-driven website or blog and proven marketing strategies that are easy to use and easy to implement.
***
WordPress Traffic Automation Blueprint – Overview
Most businesses need a constant stream of web traffic to survive online.
Discovering new methods to increase traffic to your website is a requirement of growing a successful presence online. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Bringing More Visitors To Their Web Sites?
If you type any of the commonly-searched phrases below into Google …
- “increase traffic to your site for free”
- “how can I attract web traffic to my website for free”
- “need to bring web visitors”
- “how to attract more traffic using paid advertising”
- “I need more web site visitors”
… and you will be presented with loads of information about different strategies to help get more visitors to your website …
(There are lots of methods to drive more web traffic to your web site. This article series will show you how to set up a system to take advantage of most of these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your website. There are loads of products and free sites that can show you cost-effective ways to drive more traffic to your site.
The problem is often more to do with businesses not investing enough time into learning how to drive web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are a number ways to automate and leverage your web traffic generation.
The illustration below shows the typical approach most businesses take when it comes to generating traffic to their sites …
(This is how most businesses approach traffic generation)
Essentially, the typical approach many businesses take is this: first, you get your website, and then you figure out how to drive traffic to the site.
As we will show you in just a moment, there is a better approach.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will address the problem.
Outsourcing is great if you have systems in place to manage and analyze the results of your traffic generation campaigns already. If not, you will probably end up investing a lot of valuable time and money searching for a winning strategy.
(Without laying down a solid foundation and putting the right systems in place, online traffic generation can end up becoming a very costly activity!)
Driving more web traffic sustainably requires laying a solid foundation online, implementing the right systems, continually testing elements in your campaigns, experimenting with different advertising and promotional services, tracking results, measuring ROI across different traffic generation strategies, etc.
Is There A Way To Automate The Process Of Driving Website Traffic?
Imagine owning a website where all you had to do to attract web traffic to your website was to publish quality content consistently.
This is not science fiction … it’s a fact! In fact, many website owners are already doing this … and so can you!
In the Web Site Traffic Blueprint article series, you will learn what it takes to set up an automated traffic system that can instantly begin to drive targeted traffic to your site, simply by adding regular content to your site.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for driving sustainable web traffic
- Add web content on a regular basis to drive traffic and generate data organically
- Start adding other traffic strategies and test
(Sustainable traffic generation involves laying a solid foundation online and putting the right systems in place)
At this point, we’re mostly concerned with Step One. The aim of this article series is to help you lay the foundations for a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically get your web pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress website, you simply post new content and WordPress will do the rest, notifying the world about your content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress site is not the same thing as a professionally-configured WordPress site.
An expertly configured WordPress website or blog is a web site that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and the way it integrates with various sites, specifically in areas like search engine optimization, third-party site syndication, and reporting.
Why Use An Expertly Configured WordPress-Powered Site?
We provide a number of detailed blog posts on this site about the benefits of using WordPress-driven websites to grow your business online.
Understanding how an “expertly configured” WordPress blog can help drive web traffic to your business requires a number of article installments, which is why we recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know whenever we publish a new article).
Let’s start by answering a couple of basic questions:
What makes WordPress so special? What does WordPress do that other web platforms don’t?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are built using applications that create “static” websites. Essentially, what this means is that the web files simply sit inside a server waiting to be found. The static website doesn’t communicate with anything outside the application; it doesn’t ’ping’ anybody in the cybersphere or inform any other site that new content has been published to the site.
Think about it … if with a static website, all of the content simply sits there passively waiting to be found, then the web site owner has to keep promoting their web presence and its content to continue driving new visitors.
WordPress is different!
The WordPress CMS software provides several features that allow users to set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is add new content and WordPress does the rest, immediately notifying search engines, social media and other online properties about your new content to automatically start driving your business more traffic …
(With an expertly configured WordPress website, you simply post new content and your website then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we go over the components of your automated traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also integrating your site’s built-in functionality with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your website with various external services, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to potential new visitors.
- Optimize – We recommend beginning with a content marketing strategy to build organic traffic. With the right systems in place, you can also start to measure and understand your incoming traffic and gather valuable information that will allow you to make better decisions when expanding to other traffic generation strategies.
This is the end of Part One
To keep reading this article, click here:
This article is part of an tutorial series designed to help website owners learn how to grow their business online inexpensively and drive traffic organically using a WordPress-powered website or blog and proven web marketing strategies.
Subscribe Using The Form Below And Get Notified When New Tutorials Get Published!
***
"I am beyond impressed with what you have put together. I can tell that you put a ton of hard work into building what you have. You have the absolute best content on WordPress I have ever seen!" - Robert T. Jillie