WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles designed to help business owners learn how to grow their business using a WordPress-powered website or blog and proven marketing strategies that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Finding new methods of getting visitors to your website is vital to growing a successful digital presence. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Attracting Visitors To Their Web Sites?
Search for any of the following information in Google …
- “how to increase traffic to my website for free”
- “drive visitors to my website for free”
- “top 5 places to drive visitors”
- “how to increase more traffic using podcasts”
- “get people to my web site”
… and you will be presented with lists of sites that provide information on different strategies to help you increase visitors to your web site …
(There are many ways to get more web traffic to your site. This article series will show you how to set up a system to benefit from all these traffic generation methods!)
Clearly, there is no shortage of ways to drive visitors to your website. There are tons of courses and free information online that can show you effective methods to bring more visitors to your website.
The problem often has more to do with business owners not investing sufficient time into learning how to drive traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your site to automate and leverage your web traffic generation.
The picture below shows the typical approach many businesses take when it comes to generating traffic to their sites …
(This is how many small businesses approach the challenge of generating web traffic)
Essentially, the typical approach many businesses take is this: first, you get your website, and then you figure out ways of driving traffic to your site.
As you will discover in just a moment, there is a smarter approach.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will take care of the problem.
Outsourcing is great if you have systems set up to manage your traffic generation campaigns already. If not, you will probably end up wasting a lot of time and money looking for a positive ROI method.
(Without a solid foundation and the right systems in place, website traffic generation can end up becoming a costly waste of time and money!)
Driving continuous web traffic sustainably involves setting up a solid foundation online, putting the right systems in place, testing campaign variables, experimenting with different advertising and promotional methods, analyzing results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Way To Automate The Process Of Driving Website Traffic?
Imagine if all you had to do to drive new visitors to your web site was to regularly add quality content to your site.
This is not fantasy or fiction … it’s a fact! Many website owners are enjoying the benefits of what we’ve described above … and you can too!
In the Website Traffic Blueprint article series, we will show you the process of setting up an automated traffic machine that will help drive targeted visitors to your website, simply by adding new content on a consistent basis to your website.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic method we present in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for getting sustainable traffic
- Add web content on a regular basis to start driving traffic and generating traffic data
- Add other traffic strategies
(Driving web traffic sustainably requires setting up a solid foundation online and putting systems in place)
Right now, we’ll mostly be focusing on Step One. The aim of this article is to show you how to set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically get your website pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation campaigns, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress site, you simply add new content and WordPress does the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress web site is different than a professionally-configured WordPress website.
An ”expertly configured” WordPress blog is a web site that is not only built on the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and the way it integrates with various sites, specifically in areas like search engine optimization, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Driven Web Site?
We provide a number of great blog posts on this site about using WordPress to grow your business online.
Understanding why and how an “expertly configured” WordPress website or blog can help attract new visitors to your business requires a number of articles, which is why we recommend that you spend some time reading our posts and consider subscribing to our site (this way, we can let you know whenever a new article is published).
Let’s start by answering some basic questions:
What makes WordPress so special? Why can’t you just use some other platform?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Site)
Many sites are traditionally built on platforms that create “static” websites. Essentially, this means that your content just sits inside your server waiting to be discovered. A static website doesn’t communicate with anyone outside its application; it doesn’t send out ’pings’ to anyone in cyberspace or announce to any other website that new content has been added.
Think about it … if in a static website, all of your content simply sits in a server passively waiting to be found, then you have to continually find ways of promoting your website and your content to maintain web traffic coming.
WordPress is different!
The WordPress platform provides various features that allow you to set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is add new content and your website then does the rest, immediately notifying search engines, social media and other online properties about your new content to automatically start generating your business more web site visitors …
(With an expertly configured WordPress website, you just publish new content and your site does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Website Traffic Blueprint overview, we explain the components of this automated traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for best results.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also an integration of your site with 3rd-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your website with various third-party tools, you simply begin publishing new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to more visitors.
- Optimize – We recommend starting with a content-focused strategy to build organic traffic. With the right systems in place, you can also begin to track and analyze your incoming traffic and gather valuable information that will allow you to make better decisions when using other traffic generation strategies.
This is the end of Part One
To read the rest of this article, click here:
This tutorial is part of a comprehensive series of articles aimed at helping site owners learn how to grow their business online inexpensively using a WordPress-powered website and proven marketing strategies that are easy to implement.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum