WordPress Traffic Automation Guide

This article is part of an article series aimed at helping you learn how to grow your business with a WordPress-powered website or blog and proven web marketing strategies.

***

WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of almost every business online.

Finding effective ways to get visitors to your website is one of the most important skills of building a successful web presence. Driving traffic to a website is also one of the greatest challenges faced by many business owners.

Why Are So Many Businesses Struggling To Bring Traffic To Their Websites?

Type in any of the searches below into Google …

• “how to get web traffic to my website”
• “how do I get traffic to my web site”
• “top 10 methods to bring visitors”
• “need to bring website visitors using StumbleUpon”
• “I need more free web traffic”

… and you will find thousands of pages offering you tips, tricks, and information about strategies to help you get more visitors to your site …

(There are loads of strategies to increase web traffic to your website. In this article series you will learn how to set up a system to take advantage of all these traffic generation methods!)

There is clearly no shortage of ways to drive traffic to your web site. There are thousands of tutorials and free resources online that can show you cost-effective how to get more traffic to your web site.

The problem often has more to do with business owners not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are several ways to automate and leverage your web traffic generation.

The picture below shows the approach most small businesses take when it comes to generating web traffic …

(This is how many web site owners approach the challenge of generating traffic to their sites)

Essentially, the approach many small businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to it.

As you will discover in just a moment, there is a smarter approach.

You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will eliminate this problem.

There is nothing wrong with outsourcing if you have great systems in place to manage your traffic generation activities already. If not, you will probably end up wasting a lot of valuable time and money looking for a winning traffic strategy.

(Without a proper foundation and the right systems in place, online traffic generation can be a costly activity!)

Sustainable traffic generation involves setting up a solid foundation online, implementing proper systems, testing campaign elements, experimenting with different advertising and promotional methods, tracking results, comparing ROI across different traffic generation solutions, and so on.

Is There A Simple, Automated Way To Drive More Web Visitors?

Imagine if all you had to do to deliver targeted traffic to your web site was to publish quality content on a regular basis.

This is not science fiction … it’s a fact! In fact, many website owners are already doing this … and you can too!

In our article series, you will discover what it takes to set up an automated traffic generation system that will begin driving an ongoing stream of targeted traffic to your site, simply by publishing regular content to your web site.

How To Set Up A System That Will Automatically Bring Traffic To Your Site

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 fundamental steps:

1. Set up specific systems to lay down a solid foundation for generating sustainable traffic
2. Add content on a regular basis to start bringing visitors and generating data
3. Test new traffic strategies

(To generate sustainable traffic, you first need to set up the right systems)

Right now, we’re mostly concerned with Step 1. The aim of our article series is to help you lay the foundations for a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money by starting with a very simple setup and scaling up as you grow
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog …

(With an expertly configured WordPress website, you simply publish new content and your website will do the rest!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress website is different than a professionally-configured WordPress web site.

An ”expertly configured” WordPress site is a blog that is not only built on the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, 3rd-party site syndication, and reporting.

Why Use An Expertly Configured WordPress-Driven Site?

We write extensively on this site about the benefits of using WordPress-powered sites to grow your business online.

Understanding why and how an “expertly configured” WordPress site will help begin driving an ongoing stream of targeted visitors to your business requires a number of article installments, which is why we highly recommend that you spend some time reading our content and consider subscribing to our site (this way, you will be informed when we publish a new article).

Let’s start by answering these basic questions:

Why do you need to use WordPress to set up an automated traffic generation system? What does WordPress do that other web platforms don’t?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Site)

Many sites are traditionally built using platforms that create websites with “static” web pages. Essentially, what this means is that the web pages typically sit inside your server waiting to be discovered. The static website doesn’t communicate with anyone outside the application; it doesn’t ’ping’ anyone in cyberspace or inform any other website that new content has recently been added.

Think about it … if with a static website, all of your content simply sits in a server passively waiting to be found, then you have to keep promoting your web presence and your content to keep driving web traffic.

WordPress is different!

The WordPress CMS application comes with powerful built-in functionality that allows you to set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is post content and your site will then do the rest, instantly notifying various online properties about your new content to automatically start generating you more web site traffic …

(With an expertly configured WordPress website, you just post new content and WordPress does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Traffic Blueprint overview, we break down the components of your automated online traffic system:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for best results.
• Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also integrating your WordPress site with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your WordPress site settings have been configured and integrated with various third-party sites, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to more visitors.
• Optimize – We recommend beginning with a content marketing strategy to build traffic organically. With the right systems in place, you can also begin to measure and analyze your incoming traffic and gather valuable information that will allow you to make more intelligent and cost-effective decisions as you expand to other traffic generation methods.

This is the end of Part 1

To read the rest of this article, click on the link below:

Web Site Traffic Blueprint Part 2 – Learn How To Create An Automated Traffic-Getting Machine

This tutorial is part of a comprehensive series of articles designed to help website owners learn how to grow their business online cost-effectively and drive traffic sustainably with a WordPress-driven website or blog and proven online marketing strategies.

Get Notified When New Tutorials Are Published – Subscribe Using The Form Below!

***