WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles aimed at helping small business owners learn how to grow their business and drive traffic automatically with a WordPress-driven website or blog and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs traffic to stay in business online.
Knowing how to attract visitors to your website is vital to building a business online successfully. Lack of online traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Getting Visitors To Their Web Sites?
Type in any of the following searches into Google …
- “drive web traffic to my web site”
- “how can I drive more web traffic to my web site for free”
- “top 5 ways to bring more web traffic”
- “learn how to increase traffic using podcasts”
- “bring more visitors to your website”
… and you will be immediately presented with thousands of pages offering you information about different methods to help you increase traffic to your web site …
(There are loads of strategies to increase your website visitors. This article series will show you how to set up a simple system to benefit from all these traffic generation methods!)
Clearly, there is no shortage of ways to drive more visitors to your web site. There are loads of products and free sites online that can teach you strategies to bring more traffic to your web site.
The problem often has more to do with businesses not investing enough time into learning how to drive traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your site to automate and leverage your web traffic generation.
The illustration below shows how many small businesses approach the challenge of generating website traffic …
(This is how many website owners approach the challenge of generating web traffic)
Essentially, the typical approach most small businesses take is this: first, you build a website, and then you figure out ways of driving traffic to the site.
As you will discover in a moment, there is a better approach.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will address the problem.
There is nothing wrong with outsourcing if you already have great systems set up to manage and analyze the results of your traffic generation activities. If not, you will probably end up investing a lot of your valuable time and money looking for a positive ROI method for getting targeted web site traffic.
(Without laying down a solid foundation and putting the right systems, website traffic generation can be very costly!)
Sustainable traffic generation requires laying a solid foundation online, implementing the right systems, continually testing campaign elements, experimenting with different advertising and promotional strategies, tracking results, comparing ROI across different traffic generation methods, etc.
Is There A Simple, Automated Way To Increase Traffic?
Imagine if you owned a web site where all you had to do to attract web traffic to your website was to regularly publish valuable content to your site.
This is not fantasy or science fiction … it’s a fact! Many website owners are already doing what we have described above … and you can too!
In this article series, we will show you how to create an automated traffic machine that can help deliver new visitors to your web site, simply by publishing content to your website on a regular basis.
How To Set Up A System That Will Automatically Drive More Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for driving sustainable web traffic
- Add content on a regular basis to start driving traffic and generating traffic data
- Add other traffic strategies and test
(To generate sustainable web traffic, you need to first set up the right systems)
Right now, we’re mostly concerned with Step One. The purpose of this article series is to show you how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in many different ways
- Automatically get your website pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress web site, you simply post new content and WordPress then does the rest!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress site.
An expertly configured WordPress web site is a website or blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Driven Web Site?
We write extensively on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding how and why an “expertly configured” WordPress website can create an automated traffic generation system requires several article installments, which is why we highly recommend that you spend some time reading our posts and consider subscribing to this site (this way, you will be informed when a new article is published).
Let’s begin by answering these basic questions:
What makes WordPress so special? What does WordPress do that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many websites are traditionally built on applications that create websites with “static” web pages. Essentially, what this means is that your website content mostly sits inside your server waiting to be discovered. The static website doesn’t communicate with anything outside its application; it doesn’t broadcast to anyone in cyberspace or announce to any other site that new content has recently been added to your site.
Think about it … if with a traditional website, all of your content just sits in a server passively waiting to be found, then you have to constantly keep on promoting your site and your content to keep bringing in new visitors.
WordPress is different!
The WordPress CMS software comes with powerful built-in functionality that allows site owners to set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is publish content and WordPress will then do the rest, immediately notifying various online properties about your new content to automatically drive your business new traffic …
(With an expertly configured WordPress web site, you just add new content and WordPress will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Traffic Blueprint overview, we explain the components of your automated website traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal results.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also integrating your WordPress site with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your website with various external services, you simply begin to publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to new visitors.
- Optimize – We recommend starting with a content marketing strategy to build sustainable traffic. With the right systems in place, you can then begin monitoring and understanding your results and start gathering valuable information that will allow you to make better decisions when using new traffic generation strategies.
This is the end of Section One
To read the rest of this article, click here:
This article is part of a comprehensive tutorial series aimed at helping you learn how to grow your business online cost-effectively and drive traffic organically with a WordPress website and proven web marketing methods.
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