WordPress Traffic Automation Guide

This article is part of a series of comprehensive tutorials aimed at helping you learn how to grow your business online inexpensively with a WordPress website or blog and proven online marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of just about every single business online.

Finding effective ways of getting traffic to your website is a requirement of growing an online presence successfully. Lack of website visitors is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Having Difficulty Driving More Traffic To Their Websites?

If you type any of the phrases below into Google …

• “how to increase traffic to my website”
• “get more web traffic to my web site for free”
• “ways to bring more web visitors”
• “learn how to increase visitors using paid advertising”
• “need more web site traffic”

… and you will find loads of information on ways to help drive more website visitors …

(There are lots of strategies to drive more website visitors. In this article series you will learn how to set up a simple system to take advantage of all these traffic generation strategies!)

Clearly, there is no shortage of ways to drive more visitors to your site. There are tons of tutorials and free resources online that can show you methods to bring more visitors to your site.

The problem often has more to do with business owners not investing sufficient time into learning how to drive web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are many ways to automate and leverage your web traffic generation.

The picture below shows the approach most businesses take when it comes to generating website traffic …

(This is how most site owners approach the challenge of generating web traffic)

Essentially, the typical approach many small businesses take is this: first, you get your website, and then you figure out ways of driving traffic to your website.

As we will show you in a moment, there is a smarter way.

You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will address this problem.

There is nothing wrong with outsourcing if you have great systems set up to manage your traffic generation campaigns. If not, you will probably end up spending a lot of time and money searching for a positive ROI traffic-getting strategy.

(Without a solid foundation and proper systems, website traffic generation can end up becoming a costly activity!)

Sustainable traffic generation requires setting up a solid foundation online, implementing proper systems, testing campaign variables, experimenting with different services, tracking results, comparing ROI across different traffic generation opportunities, etc.

Is There A Simpler, Automated Way To Generate Web Traffic?

Imagine if all you had to do to deliver targeted visitors to your site was to publish content on a regular basis.

This is not fantasy … it’s a fact! In fact, many website owners are already doing what we’ve just described … and you can too!

In our Web Traffic Blueprint article series, we explain the process of setting up an automated traffic system that can help begin delivering a stream of web traffic to your business, simply by publishing new content on a consistent basis to your website.

How To Set Up A System That Will Automatically Bring Traffic To Your Website

As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:

1. Set up specific systems to lay down a solid foundation for driving sustainable web traffic
2. Add web content on a regular basis to drive traffic and generate web traffic data organically
3. Add new traffic strategies and test

(Getting regular web traffic sustainably requires setting up a solid foundation online and implementing systems)

Right now, we’re mostly concerned with Step One. The aim of this article series is to help you lay the foundations for a traffic generation system that will ultimately help your business:

• Save time using leverage and automation
• Save money by starting with a very simple setup and scaling up intelligently
• Automatically get your web pages indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation campaigns, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress site …

(With an expertly configured WordPress site, you simply add new content and your website will do the rest, notifying other sites about your new content and bringing you back web traffic!)

What Is An Expertly Configured WordPress Site?

An expertly configured WordPress website is not the same as a professionally-configured WordPress site.

An ”expertly configured” WordPress website or blog is a website or blog that is not only built on the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and the way it integrates with other services, specifically in areas like search engine optimization, third-party site notification, and analytics.

Why Do I Need An Expertly Configured WordPress Web Site?

We have published many comprehensive articles on this site about the benefits and advantages of choosing the WordPress CMS to grow your business online.

Understanding why and how an “expertly configured” WordPress site can create an automated traffic generation system requires several articles, which is why we highly recommend that you spend some time reading our posts and consider subscribing to our site (this way, we can let you know whenever we publish a new article).

Let’s begin by addressing these basic questions:

Why WordPress? What does WordPress offer that other web platforms don’t?

Take a look at the illustration below …

(Static vs Expertly Configured WordPress Site)

Many web sites are built on applications that create websites with “static” web pages. Essentially, what this means is that the digital content mostly sits inside a server waiting to be found. The static website doesn’t communicate with anything outside its application; it doesn’t ’ping’ anybody in cyberspace or inform any other site when new content has recently been published.

Think about it … if in a static website, all of your content just sits in a server passively waiting to be found, then you have to constantly promote your web presence and your content to continue bringing in web traffic.

WordPress is different!

WordPress comes with powerful built-in functionality that allows site owners to set up, configure and build an automated “web traffic generation” machine, where all you then have to do is add new content and WordPress will do the rest, immediately notifying search engines, social media and other online properties about your new content to bring your business more web traffic …

(With an expertly configured WordPress web site, you simply publish content and your site will then do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Site Traffic Blueprint overview, we go over the components of this automated web traffic system:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for best results.
• Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also the integration of your site with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your site settings and integrating your website with various external sites, you simply begin publishing new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to new targeted visitors.
• Optimize – We recommend beginning with a content publishing strategy to build organic traffic. With the right systems in place, you can begin to monitor and analyze your incoming traffic and start gathering valuable information that will allow you to make better decisions as you expand to other traffic generation methods.

This is the end of Section 1

To read the rest of this article, click here:

WordPress Website Traffic Blueprint Part Two – Discover How To Create A Web Traffic-Getting Machine

This tutorial is part of a comprehensive article series aimed at helping you learn how to grow your business online cost-effectively and drive traffic organically using a WordPress website and proven online marketing strategies.

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