WordPress Traffic Automation Guide
This tutorial is part of an article series aimed at helping you learn how to grow your business online and drive traffic sustainably with a WordPress-driven website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need traffic to stay in business online.
Learning effective methods of increasing traffic to your website is vital to building a business online successfully. Driving traffic to a web site is also one of the biggest challenges faced by almost every web site owner.
Why Do So Many Small Businesses Have Difficulty Bringing Traffic To Their Web Sites?
If you search for any of the key phrases below in Google …
- “how to attract visitors to my website for free”
- “bring traffic to my website for free”
- “top 25 ways to drive web visitors”
- “ways to drive more web visitors using Reddit”
- “attract prospects to your web site for free”
… and you will be presented with lists of pages that provide tips, tricks, and information about strategies to increase your website visitors …
(There are loads of strategies to get more web traffic to your site. This article series will show you how to set up a simple system to benefit from many of these traffic generation methods!)
There is clearly no shortage of ways to drive traffic to your site. There are loads of tutorials and free sites online that can show you cost-effective how to increase visitors to your web site.
The problem is often more about business owners not investing sufficient time into learning how to grow traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The illustration below shows the typical approach most businesses take when it comes to generating website traffic …
(This is how many website owners approach the challenge of generating traffic to their sites)
Essentially, the typical approach many businesses take is this: first, you build your website, and then you figure out ways of driving traffic to the site.
As we will show you in a moment, there is a better approach.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will address this problem.
There is nothing wrong with outsourcing if you have great systems in place to manage and analyze the results of your traffic generation campaigns. If not, all you will probably do is end up investing a lot of your time and money searching for a winning method that can consistently deliver you a positive ROI.
(Without a solid foundation and the right systems in place, website traffic generation can become a costly waste of time and money!)
Driving web traffic sustainably involves setting up a solid foundation online, putting proper systems in place, continually testing campaign variables, experimenting with different services, tracking results, comparing ROI across different traffic generation opportunities, and so on.
Is There A Simpler, Automated Way To Drive More Website Traffic?
Imagine owning a website where the only thing you had to do to automatically attract web traffic to your web site was to publish quality content consistently.
This is not fantasy or fiction … it’s a fact! Many website owners are currently profiting with this automated traffic system … and you can too!
In the Web Site Traffic Blueprint article series, we will show you the process of setting up an automated traffic system that will drive web traffic to your web site, simply by publishing regular content to your web site.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for generating sustainable traffic
- Add web content on a regular basis to start driving traffic and generating data
- Add other traffic strategies and test
(To get sustainable web traffic, you first need to put in the right systems)
Right now, we’re mostly concerned with Step One. The purpose of this article is to explain the process of setting up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting simple and scaling up in a sensible way
- Automatically get your website pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress web site, you simply add content and your website will then do the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress site is not the same thing as a professionally-configured WordPress website.
An expertly configured WordPress website is a web site that is not only built using the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and the way it can be integrated with various sites, specifically in areas like search engine optimization, external site syndication, and analytics.
Why Use An Expertly Configured WordPress-Powered Web Site?
We write extensively on this site about why you should choose WordPress-driven web sites the WordPress CMS to grow your business online.
Understanding why and how an “expertly configured” WordPress site can be used to create an automated traffic generation system requires a number of articles, which is why we strongly recommend that you spend some time reading our other articles and subscribe to this site (this way, you will be informed when a new article gets published).
Let’s start by answering these basic questions:
Why use WordPress to set up an automated traffic generation system? Why can’t you use another web platform?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many sites are traditionally built using platforms that create websites with “static” web pages. Essentially, what this means is that the digital content mostly sits inside a server waiting to be found. On its own, a static website doesn’t communicate with anyone outside its platform; it doesn’t ’ping’ anyone in cyberspace or inform any other website that new content has been added to your site.
Think about it … if in a static website, the content just sits there passively waiting to be found, then the business owner has to constantly promote their site and its content to maintain new web traffic coming.
WordPress is different!
The WordPress application comes with default functionality that allows users to set up, configure and build an automated “online traffic generation” machine, where all you then have to do is publish content and your website will then do the rest, immediately notifying various online properties about your site to generate you new web site traffic …
(With an expertly configured WordPress web site, you just publish content and WordPress does the rest, notifying other sites about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we break down the components of your automated online traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for best results.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also expert integration of your WordPress site with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site has been configured and integrated with various external tools, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to potential new visitors.
- Optimize – We recommend beginning with a content-based strategy to build sustainable traffic. With the right systems in place, you can start monitoring and analyzing incoming traffic and gather valuable information that will allow you to make better decisions when expanding to additional traffic generation methods.
This is the end of Part 1
To continue reading, click on the link below:
This article is part of a comprehensive article series designed to help website owners learn how to grow their business online cost-effectively and drive traffic automatically using a WordPress-driven website or blog and proven web marketing methods.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum