WordPress Traffic Automation Guide

This article is part of a series of comprehensive articles and tutorials designed to help you learn how to grow your business online inexpensively using a WordPress-powered website and proven web marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Almost every business needs traffic to survive online.

Knowing how to increase visitors to your website is essential to running a business online successfully. Driving traffic to a website is also one of the most difficult challenges faced by almost all business owners.

Why Do So Many Small Businesses Have Difficulty Bringing More Traffic To Their Websites?

Type any of the commonly-searched phrases below into Google …

• “how to drive more visitors to my web site for free”
• “drive more traffic to my website”
• “ideas to increase more web traffic”
• “ideas to get more traffic using LinkedIn”
• “need more website visitors”

… and you will be presented with tons of sites containing tips, tricks, and information on different strategies to drive more visitors to your site …

(There are many methods to get more web traffic to your site. This article series is designed to help you set up a system to take advantage of all these traffic generation strategies!)

There is clearly no shortage of ways to drive traffic to your site. There are thousands of products and free resources that can show you strategies to drive more visitors to your website.

The problem is often more about businesses not investing sufficient time into learning how to generate traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The picture below shows how most small businesses typically approach the challenge of generating website traffic …

(This is how many site owners approach the challenge of generating traffic to their sites)

Essentially, the approach most small businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to the site.

As you will discover in just a moment, there is a smarter way.

You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will eliminate this problem.

There is nothing wrong with outsourcing if you have great systems set up to manage your traffic generation activities already. If not, all you will probably do is end up investing a lot of your time and money looking for a profitable strategy.

(Without a solid foundation and systems in place, traffic generation can end up being a costly activity!)

Driving web traffic sustainably involves laying a solid foundation online, putting the right systems in place, continually testing campaign elements, experimenting with different services, tracking results, comparing ROI across different traffic generation methods, and so on.

Is There A Simpler, Automated Way To Generate Website Visitors?

Imagine if all you had to do to instantly deliver an ongoing stream of targeted traffic to your website was to regularly publish valuable content to your web site.

This is not fantasy or science fiction … it’s a fact! Many website owners are currently enjoying the benefits of this automated traffic system … and you can too!

In the Website Traffic Blueprint article series, you will discover what is required to set up an automated traffic system that can instantly begin to drive targeted traffic to your web site, simply by adding new content to your website on a regular basis.

How To Set Up A System That Will Automatically Drive More Traffic To Your Website

As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:

1. Set up specific systems to lay down a solid foundation for generating sustainable web traffic
2. Add content on a regular basis to start driving traffic and generating traffic data
3. Test other traffic strategies

(Sustainable traffic generation involves laying a solid foundation online and putting the right systems in place)

At this point, we’ll mostly be focusing on Step One. The aim of this article is to lay the foundations of a traffic generation system that will ultimately help your business:

• Save time using automation and leverage
• Save money in lots of different ways
• Automatically get your website content indexed faster in search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation campaigns, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress web site, you simply post content and your website does the rest, notifying other sites about your new content and bringing you back traffic!)

What Is An Expertly Configured WordPress Site?

An expertly configured WordPress website or blog is different than a professionally-configured WordPress website.

An ”expertly configured” WordPress site is a site that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, content syndication, and analytics.

Why Use An Expertly Configured WordPress Website?

We write extensively on this site about the benefits and advantages of using WordPress to grow your business online.

Understanding how an “expertly configured” WordPress website can instantly begin attracting targeted traffic to your business requires several articles, which is why we highly recommend that you spend some time reading our other articles and consider subscribing to our site (this way, you will be informed when a new article gets published).

Let’s begin by answering these basic questions:

Why do you need to use WordPress to set up an automated traffic generation system? Why can’t you use another web platform?

Take a look at the diagram below …

(Static vs Expertly Configured WordPress Website)

Many websites are traditionally built on applications that create websites with “static” web pages. Essentially, this means that your website pages simply sit inside the server waiting to be found. The static website doesn’t communicate with anyone outside its application; it doesn’t broadcast to anyone in cyberspace or announce to any other website when new content has recently been published to the website.

Think about it … if with a traditional website, all of the content simply sits there passively waiting to be found, then the web site owner has to actively promote their website and its content to maintain web traffic coming.

WordPress is different!

WordPress comes with powerful built-in functionality that allows site owners to set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is publish content and your website will then do the rest, instantly notifying various online properties about your site to automatically bring your business new web traffic …

(With an expertly configured WordPress web site, you just add content and WordPress will do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Website Traffic Blueprint overview, we explain the components of this automated online traffic system:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for best results.
• Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also the integration of your WordPress site with third-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your site has been configured and integrated with various third-party tools, all you have to do is publish new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to more web visitors.
• Optimize – We recommend beginning with a content strategy to build traffic organically. With the right systems in place, you can also begin to measure and analyze your results and gather valuable data that will allow you to make intelligent and cost-effective decisions when using new traffic generation methods.

This is the end of Part One

To keep reading about this topic, click here:

Web Traffic Blueprint Part 2 – How To Turn Your WordPress Website Into A Traffic Machine

This article is part of a comprehensive series of tutorials designed to help you learn how to grow your business online inexpensively with a WordPress website or blog and proven web marketing methods.

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