WordPress Traffic Automation Guide
This article is part of an article series designed to help website owners learn how to grow their business and drive traffic organically with a WordPress website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs a constant stream of new visitors to survive online.
Knowing how to increase traffic to your website is essential to running an online presence successfully. Lack of web traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Struggle To Attract Visitors To Their Web Sites?
If you search for any of the following information in Google …
- “how to drive more visitors to my site for free”
- “drive more visitors to my website for free”
- “top 5 places to bring web site visitors”
- “ideas to increase more traffic using podcasts”
- “need website visitors”
… and you will be immediately presented with thousands of pages offering you information about methods to help you drive more visitors to your site …
(There are lots of strategies to increase web traffic to your site. This article series will show you how to set up a system to take advantage of many of these traffic generation strategies!)
There is clearly no shortage of ways to drive more traffic to your web site. There are thousands of tutorials and free resources that can teach you effective methods to increase traffic to your web site.
The problem often has more to do with business owners not investing enough time into learning how to drive web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.
The diagram below shows how many small businesses typically approach the process of generating web traffic …
(This is how many web site owners approach traffic generation)
Essentially, the typical approach many small businesses take is this: first, you get a website, and then you figure out how to drive traffic to your website.
As you will see in just a moment, there is a smarter approach.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will eliminate this problem.
Outsourcing is great if you have systems set up to manage and process information about your traffic generation activities already. If not, all you will probably do is end up wasting a lot of valuable time and money looking for a profitable traffic-getting strategy.
(Without laying down a solid foundation and putting proper systems, traffic generation can end up being a costly waste of time and money!)
Increasing web traffic sustainably involves setting up a solid foundation online, implementing systems, testing campaign variables, experimenting with different methods, analyzing results, measuring ROI across different traffic generation opportunities, etc.
Is There A Simple, Automated Way To Drive More Traffic?
Imagine owning a web site where the only thing you had to do to deliver web traffic to your business was to regularly add content to your web site.
This is not fantasy … it’s a fact! Many website owners already have some or all of the requirements set up for this to happen … and so can you!
In the Web Site Traffic Blueprint article series, we will show you what it takes to set up an automated traffic system that can instantly begin to drive new targeted traffic to your web site, simply by publishing regular content to your site.
How To Set Up A System That Will Automatically Help Drive More Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for generating sustainable traffic
- Add content on a regular basis to start driving traffic and generating data
- Start testing other traffic strategies
(To get sustainable traffic, you first need to set up the right systems)
At this stage, we’re mostly concerned with Step One. The purpose of this article is to help you understand how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress site, you simply post content and your site will do the rest, informing other sites about your content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress web site.
An expertly configured WordPress site is a blog that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and its integration with various sites, specifically in areas like SEO, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Driven Web Site?
We provide a number of comprehensive articles on this site about the benefits of using WordPress-driven websites to grow your business online.
Understanding how an “expertly configured” WordPress site can be used to create an automated traffic system requires several articles, which is why we strongly recommend that you spend some time reading our other articles and consider subscribing to our site (this way, we can let you know when we publish new information on this topic).
Let’s begin by answering some basic questions:
Why WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many websites are traditionally built on applications that create “static” websites. Essentially, this means that the website pages just sit inside a server waiting to be discovered. The static website doesn’t communicate with anyone outside its platform; it doesn’t send out signals to anybody in cyberspace or announce to any other website that new content has been added to your site.
Think about it … if in a traditional website, your content simply sits there passively waiting to be found, then you have to constantly promote your web presence and your content to continue bringing in new visitors.
WordPress is different!
The WordPress CMS application comes with default functionality that lets users set up, configure and build an automated “web traffic generation” machine, where all you then have to do is post new content and WordPress does the rest, immediately notifying various online properties about your new content to automatically start generating you more traffic …
(With an expertly configured WordPress web site, you simply post new content and WordPress will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we break down the components of your automated online traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also the expert integration of your WordPress functionality with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various external sites, all you have to do is publish new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to more web visitors.
- Optimize – We recommend beginning with a content strategy to build traffic organically. With the right systems in place, you can begin tracking and analyzing your results and start gathering valuable data that will allow you to make smarter decisions as you expand to additional traffic generation methods.
This is the end of Part 1
To keep reading, click on the link below:
This tutorial is part of an article series aimed at helping you learn how to grow your business online inexpensively and drive traffic automatically using a WordPress website and proven web marketing methods.
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