WordPress Traffic Automation Guide
This article is part of a comprehensive series of articles and tutorials designed to help you learn how to grow your business online cost-effectively using a WordPress-driven website and proven marketing methods that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of just about every single business online.
Finding cost-effective methods to generate more traffic to your website is one of the fundamental skills of growing a business online successfully. Increasing visitors to a web site is also one of the biggest challenges faced by almost all website owners.
Why Do So Many Small Businesses Have Difficulty Getting More Traffic To Their Websites?
If you search for any of the key phrases below in Google …
- “drive more web traffic to my site”
- “drive web traffic to my web site for free”
- “top 5 places to increase web site visitors”
- “need to get visitors using StumbleUpon”
- “get more clients to my web site”
… and you will find loads of information about methods to help you increase your website visitors …
(There are lots of methods to get more website visitors. This article series will show you how to set up a simple system to benefit from all these traffic generation strategies!)
There is clearly no shortage of ways to drive more visitors to your site. There are loads of tutorials and free resources online that can show you how to increase traffic to your site.
The problem is often more to do with businesses not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The picture below shows the typical approach many small businesses take when it comes to generating web traffic …
(This is how most site owners approach the challenge of generating web traffic)
Essentially, the approach most businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to your website.
As we will show you in just a moment, there is a smarter way.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will take care of the problem.
There is nothing wrong with outsourcing if you have the systems in place to manage your traffic generation campaigns already. If not, all you will probably do is end up investing a lot of your time and money looking for a winning traffic-getting strategy.
(Without a solid foundation and the right systems in place, traffic generation can become a costly activity!)
Getting more web traffic sustainably requires setting up a solid foundation online, implementing the right systems, testing campaign elements, experimenting with different advertising and promotional strategies, tracking results, measuring ROI across different traffic generation methods, and so on.
Is There A Simple, Automated Way To Generate Web Traffic?
Imagine if all you had to do to automatically attract targeted visitors to your web site was to regularly add quality content to your web site.
This is not fiction or fantasy … it’s a fact! As a matter of fact, many website owners are already doing what we have described above … and so can you!
In this article series, you will learn how to set up an automated traffic machine that will help deliver web traffic to your business, simply by publishing regular content to your web site.
How To Set Up A System That Will Automatically Help Bring Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for getting sustainable traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Test other traffic strategies
(Sustainable traffic generation requires laying a solid foundation online and implementing the right systems)
At this stage, we’re mostly concerned with Step 1. The purpose of our article is to provide an overview of a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money in many different ways
- Automatically get your website content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress website, you just add new content and WordPress then does the rest, notifying the world about your new content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website is different than a professionally-configured WordPress website or blog.
An expertly configured WordPress web site is a website or blog that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and how it integrates with other services, specifically in areas like search engine optimization, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Driven Website?
We provide a number of comprehensive articles on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding why and how an “expertly configured” WordPress website will help drive new visitors to your business requires a number of article installments, which is why we strongly recommend that you spend some time reading our content and consider subscribing to this site (this way, you will be informed whenever we publish new information about this topic).
Let’s begin by answering some basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? Why not use some other platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many web sites are traditionally built with platforms that create “static” websites. Essentially, this means that the website content just sits inside the server waiting to be found. The static website doesn’t communicate with anyone else outside its platform; it doesn’t broadcast to anyone in cyberspace or notify any other website that new content has recently been added to the site.
Think about it … if in a traditional website, the content simply sits in a server passively waiting to be found, then the site owner has to constantly promote their web presence and its content to continue bringing in new visitors.
WordPress is different!
The WordPress platform comes with default functionality that allows users to set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is publish new content and your site will then do the rest, instantly notifying various online properties about your site to drive your business more web traffic …
(With an expertly configured WordPress website, you just publish new content and WordPress will then do the rest, informing the world about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Website Traffic Blueprint overview, we explain the components of your automated website traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for best results.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also the integration of your site’s built-in functionality with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your site with various external tools, you then begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to potential visitors.
- Optimize – We recommend starting with a content strategy to build sustainable traffic. With the right systems in place, you can start to monitor and analyze incoming traffic and gather valuable data that will allow you to make better decisions when using new traffic generation strategies.
This is the end of Part 1
To continue reading about this topic, click here:
This tutorial is part of a comprehensive article series aimed at helping website owners learn how to grow their business and drive traffic sustainably using a WordPress-driven website or blog and proven online marketing strategies.
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