WordPress Traffic Automation Guide

This tutorial is part of a comprehensive tutorial series designed to help website owners learn how to grow their business online inexpensively using a WordPress website and proven marketing strategies that are easy to use and easy to implement.

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WordPress Traffic Automation Blueprint – Overview

Almost every business needs a regular stream of new web visitors to stay in business online.

Finding new ways of attracting more visitors to your website is a requirement of building a successful digital presence. Lack of web visitors is also one of the most common complaints made by website owners everywhere.

Why Do So Many Businesses Have Difficulty Getting More Visitors To Their Websites?

Type any of the key phrases below into Google …

• “bring more traffic to your web site for free”
• “how do I drive traffic to my web site”
• “top 25 places to drive visitors”
• “ways to drive visitors using solo ads”
• “I need more web traffic”

… and you will be presented with an overwhelming number of sites with information about different strategies to help increase your website visitors …

(There are many methods to increase web traffic to your web site. In this article series you will learn how to set up a simple system to take advantage of most of these traffic generation strategies!)

Clearly, there is no shortage of ways to drive more visitors to your website. There are tons of tutorials and free information that can teach you strategies to drive more visitors to your website.

The problem is often more to do with businesses not investing enough time into learning how to generate web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.

The diagram below shows the approach many businesses take when it comes to generating website traffic …

(This is how most businesses approach the challenge of generating traffic to their sites)

Essentially, the typical approach many small businesses take is this: first, you get a website, and then you figure out ways of driving traffic to your website.

As you will discover in just a moment, there is a better approach.

Don’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will address this problem.

Outsourcing is great if you have systems set up to manage your traffic generation campaigns already. If not, you will probably end up investing a lot of time and money looking for a positive ROI traffic-getting strategy.

(Without a solid foundation and systems in place, website traffic generation can become a costly waste of time and money!)

Getting web traffic sustainably involves laying a solid foundation online, implementing the right systems, continually testing elements in your campaigns, experimenting with different marketing and promotional strategies, tracking results, comparing ROI across different traffic generation strategies, etc.

Is There A Way To Automate The Process Of Getting More Web Traffic?

Imagine if all you had to do to instantly attract targeted visitors to your web site was to publish quality content consistently.

This is not science fiction … it’s a fact! Many website owners are already enjoying the benefits of what we have just described … and so can you!

In our WordPress Traffic Blueprint article series, we will show you the process of setting up an automated traffic machine that will help begin delivering targeted visitors to your website, simply by adding regular content to your web site.

How To Set Up An Automated Web Traffic System

As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:

1. Set up systems to lay down a solid foundation for generating sustainable web traffic
2. Add content on a regular basis to start bringing visitors and generating data
3. Add new traffic strategies

(To generate sustainable web traffic, you first need to put in the right systems)

Right now, we’re mostly concerned with Step One. The purpose of this article series is to lay the foundations of a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money in lots of different ways
• Automatically get your website pages indexed faster in search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation campaigns, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress site, you simply publish content and your website then does the rest, notifying other sites about your content and bringing you back traffic!)

What Is An Expertly Configured WordPress Website?

An expertly configured WordPress website is different than a professionally-configured WordPress website.

An expertly configured WordPress web site is a site that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and built-in functionality of WordPress and the way it integrates with other sites, specifically in areas like SEO, content syndication, and reporting.

Why Use An Expertly Configured WordPress-Driven Web Site?

We write extensively on this site about the benefits of using WordPress-driven web sites to grow your business online.

Understanding how an “expertly configured” WordPress website or blog can instantly attract targeted traffic to your business requires a number of articles, which is why we highly recommend that you spend some time reading our posts and subscribe to this site (this way, you will be informed when we publish a new article).

Let’s begin by addressing these basic questions:

What makes WordPress so special? What does WordPress offer that other web platforms don’t?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Website)

Many websites are traditionally built with applications that create “static” websites. Essentially, what this means is that the content files mostly sit inside a server waiting to be found. The static website doesn’t communicate with anyone outside its application; it doesn’t ’ping’ anyone in cyberspace or notify any other website that new content has recently been published.

Think about it … if with a traditional website, the content just sits in a server passively waiting to be found, then the site owner has to actively continue promoting their site and its content to maintain web traffic coming.

WordPress is different!

The WordPress CMS application provides a number of features that give site owners the ability to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is post new content and your site does the rest, instantly notifying search engines, social media and other online properties about your new content to bring your business new traffic …

(With an expertly configured WordPress site, you simply post content and WordPress does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Site Traffic Blueprint overview, we explain the components of your automated website traffic system:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for optimal benefit.
• Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also the integration of your site with external tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your WordPress site has been configured and integrated with various third-party services, you then begin to publish new content on a regular basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to potential visitors.
• Optimize – We recommend beginning with a content-based strategy to build sustainable traffic. With the right systems in place, you can then begin measuring and analyzing your incoming traffic and gather valuable data that will allow you to make better decisions when using other traffic generation strategies.

This is the end of Section One

To read more, click on the link below:

Web Site Traffic Blueprint Part 2 – How To Automatically Increase Your Traffic For Your Business

This tutorial is part of a comprehensive series of articles aimed at helping website owners learn how to grow their business online cost-effectively using a WordPress-powered website and proven marketing methods that are easy to implement.

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