WordPress Traffic Automation Guide
This tutorial is part of a series of articles and tutorials designed to help website owners learn how to grow their business online with a WordPress-powered website or blog and proven marketing methods that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Discovering sustainable ways to drive more traffic to your website is vital to growing a successful presence online. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Bringing Traffic To Their Web Sites?
If you search for any of the information below in Google …
- “drive more web traffic to my web site for free”
- “drive web traffic to my web site”
- “best 5 methods to get website traffic”
- “need to drive more web site visitors using videos”
- “attract more customers to your website for free”
… and you will be immediately presented with an overwhelming number of sites that provide information about different strategies to increase your website visitors …
(There are loads of strategies to drive more web traffic to your website. This article series is designed to help you set up a system to benefit from most of these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your site. There are thousands of courses and free resources online that can show you effective strategies to increase traffic to your website.
The problem is often more to do with businesses not investing sufficient time into learning how to drive web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The picture below shows the typical approach many businesses take when it comes to generating website traffic …
(This is how many web site owners approach the challenge of generating traffic to their sites)
Essentially, the approach many businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to your website.
As we will show you in just a moment, there is a better way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will address the problem.
Outsourcing is fine if you already have great systems set up to manage your traffic generation campaigns. If not, you will probably end up spending a lot of your time and money looking for a profitable strategy.
(Without a solid foundation and the right systems, traffic generation can become very costly!)
Sustainable traffic generation involves setting up a solid foundation online, implementing systems, continually testing campaign elements, experimenting with different services, analyzing results, comparing ROI across different traffic generation methods, and so on.
Is There A Simple, Automated Way To Drive More Website Visitors?
Imagine if all you had to do to attract new visitors to your web site was to regularly add content to your website or blog.
This is not science fiction … it’s a fact! As a matter of fact, many website owners are currently doing this … and you can too!
In our WordPress Traffic Blueprint article series, we will show you how to set up an automated traffic machine that will begin delivering new visitors to your site, simply by publishing regular content to your site.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to start driving traffic and generating data
- Start testing other traffic methods
(Sustainable traffic generation requires laying a solid foundation online and implementing systems)
At this point, we’re mostly concerned with Step One. The aim of our article series is to help you set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress website, you just publish new content and WordPress then does the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress web site is different than a professionally-configured WordPress website.
An expertly configured WordPress web site is a blog that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and how it integrates with other sites, specifically in areas like search engine optimization, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Driven Site?
We provide a number of detailed articles on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding how an “expertly configured” WordPress web site can instantly attract new targeted traffic to your business requires several article installments, which is why we really recommend that you spend some time reading our content and consider subscribing to this site (this way, you will be informed whenever a new article gets published).
Let’s start by answering a couple of basic questions:
Why does it need to be WordPress? Why can’t you just use some other platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many websites are traditionally built with applications that create websites with “static” web pages. Essentially, what this means is that the web content mostly sits inside your server waiting to be found. By itself, the static website doesn’t communicate with anything else outside its application; it doesn’t ’ping’ anybody in cyberspace or notify any other site when new content has recently been added to your site.
Think about it … if in a traditional website, your content just sits there passively waiting to be found, then you have to continually promote your website and your content to maintain new web traffic coming.
WordPress is different!
WordPress comes with default functionality that lets users set up, configure and build an automated “traffic generation” machine, where all you then need to do is add new content and WordPress does the rest, instantly notifying search engines, social media and other online properties about your site to automatically generate your business new web site traffic …
(With an expertly configured WordPress site, you simply add new content and your site will then do the rest, notifying the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we explain the components of this automated traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also an integration of your built-in WordPress features with 3rd-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site has been configured and integrated with various external sites, you simply begin publishing new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to more web visitors.
- Optimize – We recommend beginning with a content-focused strategy to build organic traffic. With the right systems in place, you can start to measure and analyze incoming traffic and gather valuable data that will allow you to make intelligent and cost-effective decisions as you expand to other traffic generation methods.
This is the end of Section One
To read the rest of this article, click on the link below:
Web Site Traffic Blueprint Part Two – Learn How To Create An Automated Traffic Generation Machine
This tutorial is part of an tutorial series aimed at helping website owners learn how to grow their business online with a WordPress-driven website and proven web marketing strategies.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)