WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles designed to help you learn how to grow your business online cost-effectively and drive traffic sustainably with a WordPress website or blog and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to survive online.
Knowing how to attract new visitors to your website is a requirement of building an online presence successfully. Getting visitors to a web site is also one of the greatest challenges faced by almost every website owner.
Why Are So Many Businesses Struggling To Drive More Visitors To Their Web Sites?
If you search for any of the following information in Google …
- “how to get web traffic to my web site”
- “bring traffic to my web site for free”
- “ideas to drive more web visitors”
- “best ways to attract more traffic using banner ads”
- “drive more visitors to your web site”
… and you will be presented with an overwhelming number of sites offering you information on different ways to help you get more traffic to your website …
(There are loads of methods to drive more web traffic to your site. This article series will show you how to set up a simple system to benefit from most of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your site. There are loads of products and free resources online that can teach you cost-effective methods to drive more traffic to your web site.
The problem is often more to do with business owners not investing enough time into learning how to grow traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The illustration below shows the typical approach most small businesses take when it comes to generating web traffic …
(This is how many businesses approach the challenge of generating traffic to their sites)
Essentially, the approach most businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to the site.
As you will see in a moment, there is a better approach.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will take care of this problem.
There is nothing wrong with outsourcing if you have great systems in place to manage and analyze the results of your traffic generation campaigns already. If not, you will probably end up wasting a lot of valuable time and money looking for a profitable traffic-getting strategy.
(Without laying down a solid foundation and putting the right systems in place, website traffic generation can be a very costly activity!)
Getting web traffic sustainably involves laying a solid foundation online, implementing the right systems, testing campaign elements, experimenting with different services, analyzing results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Way To Automate The Process Of Increasing Website Visitors?
Imagine if all you had to do to automatically drive targeted traffic to your business was to publish valuable content consistently.
This is not fiction or fantasy … it’s a fact! As a matter of fact, many website owners are currently enjoying the benefits of what we’ve described above … and so can you!
In the WordPress Traffic Blueprint article series, you will learn what it takes to set up an automated traffic generation machine that can help begin attracting an ongoing stream of web traffic to your website, simply by publishing new content to your website on a consistent basis.
How To Set Up A System That Will Automatically Help Increase Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for driving sustainable web traffic
- Add web content on a regular basis to drive visitors and generate data organically
- Start testing other traffic strategies
(Increasing web traffic sustainably involves setting up a solid foundation online and implementing the right systems)
At this stage, we’ll mostly be focusing on Step 1. The aim of our article series is to give you an overview of a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress website, you just post new content and your site does the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress website or blog is different than a professionally-configured WordPress website.
An ”expertly configured” WordPress blog is a website that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and how it can be integrated with various services, specifically in areas like search engine optimization, 3rd-party site syndication, and reporting.
Why Do I Need An Expertly Configured WordPress Website?
We write extensively on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding why and how an “expertly configured” WordPress site can create an automated traffic system requires a number of articles, which is why we highly recommend that you spend some time reading our other articles and subscribe to our site (this way, you will be informed when new content about this topic is published).
Let’s begin by addressing these basic questions:
What makes WordPress so special? What does WordPress offer that other web platforms don’t?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Website)
Many websites are built with platforms that create websites with “static” web pages. Essentially, this means that your content pages simply sit inside a server waiting to be found. On its own, the static website doesn’t communicate with anything else outside the platform; it doesn’t send out signals to anybody in cyberspace or notify any other site that new content has been published to the site.
Think about it … if with a traditional website, all of the content simply sits there passively waiting to be found, then the site owner has to actively promote their web presence and its content to keep driving new visitors.
WordPress is different!
The WordPress CMS software provides various features that let you set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is post content and your site will then do the rest, immediately notifying various online properties about your site to automatically bring you new web traffic …
(With an expertly configured WordPress web site, you just publish content and your website does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Site Traffic Blueprint overview, we explain the components of this automated web traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also an integration of your site’s built-in functionality with external tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various external tools, you simply begin publishing new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to new targeted visitors.
- Optimize – We recommend beginning with a content-based strategy to build traffic sustainably. With the right systems in place, you can also start to measure and analyze your results and gather valuable data that will allow you to make better decisions as you expand to new traffic generation strategies.
This is the end of Section One
To read the rest of this article, click here:
Web Traffic Blueprint Part 2 – How To Turn Your WordPress Web Site Into A Traffic Generation Machine
This tutorial is part of a comprehensive article series designed to help you learn how to grow your business online inexpensively with a WordPress-powered website and proven online marketing methods.
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