WordPress Traffic Automation Guide

This tutorial is part of a series of comprehensive tutorials aimed at helping you learn how to grow your business online using a WordPress-driven website or blog and proven marketing methods that are easy to use and easy to implement.

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WordPress Traffic Automation Blueprint – Overview

Most businesses need a regular stream of new web traffic to grow online.

Finding cost-effective strategies to get visitors to your website is one of the fundamental skills of building a successful digital presence. Lack of online traffic is also one of the most common complaints made by website owners everywhere.

Why Do So Many Businesses Have Difficulty Getting Traffic To Their Websites?

Search for any of the information below in Google …

• “get more visitors to my site”
• “how can I bring more web traffic to my website for free”
• “top 25 ways to increase visitors”
• “ways to get more traffic using paid advertising”
• “attract more traffic to my website for free”

… and you will be immediately presented with loads of information on strategies to drive more website visitors …

(There are many methods to drive more web traffic to your web site. This article series will show you how to set up a simple system to benefit from many of these traffic generation methods!)

There is clearly no shortage of ways to drive visitors to your website. There are thousands of tutorials and free information that can teach you cost-effective methods to bring more traffic to your site.

The problem is often more to do with business owners not investing sufficient time into learning how to drive web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The diagram below shows the approach most small businesses take when it comes to generating website traffic …

(This is how most web site owners approach traffic generation)

Essentially, the approach most small businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to your website.

As you will see in a moment, there is a better approach.

Don’t make the mistake of thinking that “outsourcing” your traffic generation will address the problem.

Outsourcing is great if you have systems in place to manage and analyze the results of your traffic generation activities. If not, you will probably end up wasting a lot of time and money looking for a winning traffic-getting strategy.

(Without a solid foundation and the right systems in place, traffic generation can end up becoming very costly!)

Getting more web traffic sustainably involves setting up a solid foundation online, putting proper systems in place, continually testing campaign elements, experimenting with different marketing and promotional strategies, analyzing results, measuring ROI across different traffic generation strategies, etc.

Is There A Way To Automate The Process Of Getting Web Traffic?

Imagine owning a website where all you had to do to deliver web traffic to your web site was to publish content on a regular basis.

This is not science fiction … it’s a fact! In fact, many website owners are currently profiting with this automated traffic system … and you can too!

In the WordPress Traffic Blueprint article series, you will learn how to create an automated traffic generation system that will help attract targeted visitors to your site, simply by publishing regular content to your web site.

How To Set Up A System That Will Automatically Bring Traffic To Your Website

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:

1. Set up systems to lay down a solid foundation for driving sustainable web traffic
2. Add content on a regular basis to start bringing visitors and generating traffic data
3. Start testing other traffic strategies

(To generate sustainable web traffic, you need to first put in the right systems)

Right now, we’ll mostly be focusing on Step 1. The purpose of our article is to lay the foundations of a traffic generation system that will ultimately help your business:

• Save time using leverage and automation
• Save money by starting with a simple setup and scaling things as you grow
• Automatically get your web pages indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation campaigns, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress web site, you simply post content and your website will do the rest!)

An Expertly Configured WordPress Site – What Is It?

An expertly configured WordPress website is different than a professionally-configured WordPress website or blog.

An ”expertly configured” WordPress site is a site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with various sites, specifically in areas like SEO, content syndication, and analytics.

Why Use An Expertly Configured WordPress-Powered Site?

We have published many great articles on this site about the benefits of using the WordPress CMS to grow your business online.

Understanding how and why an “expertly configured” WordPress website can be used to set up an automated traffic generation system requires a number of article installments, which is why we highly recommend that you spend some time reading our other articles and consider subscribing to our site (this way, you will be informed whenever we publish new content on this topic).

Let’s begin by answering these basic questions:

Why WordPress? What does WordPress do that other web platforms don’t?

Take a look at the diagram below …

(Static vs Expertly Configured WordPress Site)

Many websites are built with platforms that create websites with “static” web pages. Essentially, this means that your web content mostly sits inside your server waiting to be found. A static website doesn’t communicate with anything else outside the platform; it doesn’t broadcast to anybody in cyberspace or inform any other site that new content has recently been published.

Think about it … if in a static website, your content simply sits in a server passively waiting to be found, then you have to continually keep promoting your website and your content to maintain new web traffic coming.

WordPress is different!

WordPress comes with default functionality that allows site owners to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is post new content and WordPress will do the rest, instantly notifying various online properties about your site to drive you more website traffic …

(With an expertly configured WordPress site, you just add new content and WordPress will do the rest, informing the world about your new content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Traffic Blueprint overview, we break down the components of this automated traffic system:

• Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for best results.
• Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also an integration of your WordPress site with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your site settings have been configured and integrated with various third-party tools, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to new visitors.
• Optimize – We recommend starting with a content strategy to build traffic sustainably. With the right systems in place, you can start to monitor and analyze the traffic generated as a result and start gathering valuable information that will allow you to make intelligent and cost-effective decisions when expanding to other traffic generation methods.

This is the end of Part One

To read more, click here:

WordPress Website Traffic Blueprint Part 2 – How To Create A Web Traffic Generation Machine

This article is part of an article series designed to help you learn how to grow your business and drive traffic organically with a WordPress website or blog and proven online marketing methods.

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