WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles and tutorials designed to help you learn how to grow your business online using a WordPress website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs a constant stream of new traffic to grow online.
Knowing how to drive traffic to your website is vital to growing a successful digital presence. Lack of online traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Bringing Traffic To Their Websites?
Type any of the following searches into Google …
- “drive traffic to your web site”
- “bring visitors to my web site”
- “need to increase more traffic”
- “learn how to increase more web traffic using ads”
- “drive buyers to your web site”
… and you will find an overwhelming number of sites providing tips, tricks, and information about different strategies to get more traffic to your site …
(There are lots of strategies to increase web traffic to your site. In this article series you will learn how to set up a simple system to take advantage of many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more traffic to your site. There are tons of products and free resources online that can show you how to bring more traffic to your site.
The problem is often more about businesses not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The diagram below shows the typical approach many small businesses take when it comes to generating traffic to their sites …
(This is how many website owners approach traffic generation)
Essentially, the approach most small businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to your site.
As we will show you in a moment, there is a smarter way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate this problem.
There is nothing wrong with outsourcing if you have systems set up to manage your traffic generation campaigns already. If not, you will probably end up wasting a lot of valuable time and money looking for a positive ROI traffic-getting method.
(Without a solid foundation and the right systems in place, website traffic generation can become a very costly activity!)
Sustainable traffic generation requires laying a solid foundation online, putting systems in place, continually testing campaign elements, experimenting with different marketing and promotional strategies, analyzing results, comparing ROI across different traffic generation strategies, and so on.
Is There A Way To Automate The Process Of Driving Website Visitors?
Imagine if all you had to do to deliver targeted traffic to your web site was to publish content consistently.
This is not science fiction … it’s a fact! In fact, many website owners already have some or all of the requirements set up to profit from the automated traffic system we’ve just described … and you can too!
In our article series, we will show you how to create an automated traffic system that will help begin driving web traffic to your business, simply by adding new content to your website on a consistent basis.
How To Set Up A System That Will Automatically Help Increase Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for generating sustainable web traffic
- Add content on a regular basis to start bringing visitors and generating data
- Test new traffic methods
(Driving more web traffic sustainably involves laying a solid foundation online and putting proper systems in place)
Right now, we’re mostly concerned with Step One. The purpose of our article series is to show you how to set up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money in many different ways
- Automatically get your website content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress web site, you simply post new content and your site then does the rest, notifying the world about your new content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website or blog is different than a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress web site is a blog that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Powered Site?
We write extensively on this site about the benefits of using WordPress to grow your business online.
Understanding why and how an “expertly configured” WordPress website can be used to set up an automated traffic system requires a number of articles, which is why we highly recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know when we publish a new article).
Let’s start by addressing a couple of basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? What does WordPress do that other web platforms don’t?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Website)
Many sites are built on platforms that create “static” websites. Essentially, this means that the website pages mostly sit inside the server waiting to be found. A static website doesn’t communicate with anyone outside its platform; it doesn’t ’ping’ anyone in the cybersphere or notify any other site when new content has been added to the site.
Think about it … if in a traditional website, the content just sits in a server passively waiting to be found, then the business owner has to continually promote their website and its content to maintain web traffic coming.
WordPress is different!
The WordPress platform comes with default functionality that gives site owners the ability to set up, configure and build an automated “online traffic generation” machine, where all you then have to do is publish new content and your website then does the rest, immediately notifying search engines, social media and other online properties about your site to automatically generate your business more web traffic …
(With an expertly configured WordPress website, you just publish new content and your website does the rest, informing other sites about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we go over the components of your automated online traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal results.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also an expert integration of your site’s built-in functionality with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your website with various external sites, you then begin to publish new content consistently and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to more web visitors.
- Optimize – We recommend beginning with a content publishing strategy to build traffic sustainably. With the right systems in place, you can also begin to track and understand your incoming traffic and gather valuable information that will allow you to make intelligent and cost-effective decisions when using different traffic generation strategies.
This is the end of Part 1
To continue reading, click on the link below:
This tutorial is part of an article series designed to help you learn how to grow your business online inexpensively using a WordPress-powered website and proven online marketing strategies.
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