WordPress Traffic Automation Guide
This article is part of a comprehensive article series designed to help you learn how to grow your business online using a WordPress-powered website or blog and proven online marketing strategies.
***
WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Finding effective methods of driving more visitors to your website is one of the fundamental skills of building a business online successfully. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Attracting More Visitors To Their Web Sites?
Type in any of the following phrases into Google …
- “get traffic to my site”
- “drive more visitors to my web site for free”
- “best 25 ways to get more visitors”
- “need to drive visitors using videos”
- “need website traffic”
… and you will be presented with lists of sites that provide tips, tricks, and information about methods to help you drive more visitors to your site …
(There are loads of methods to increase your website visitors. This article series will show you how to set up a simple system to benefit from many of these traffic generation methods!)
There is clearly no shortage of ways to drive more traffic to your site. There are loads of products and free information online that can show you how to get more traffic to your site.
The problem often has more to do with businesses not investing enough time into learning how to grow traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The picture below shows the approach many businesses take when it comes to generating website traffic …
(This is how most small businesses approach traffic generation)
Essentially, the typical approach most businesses take is this: first, you build your website, and then you figure out ways of driving traffic to it.
As you will discover in a moment, there is a smarter way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate this problem.
There is nothing wrong with outsourcing if you have systems in place to manage and process information about your traffic generation activities. If not, you will probably end up wasting a lot of your valuable time and money looking for a positive ROI strategy.
(Without a solid foundation and the right systems, traffic generation can be a costly waste of time and money!)
Increasing web traffic sustainably requires setting up a solid foundation online, implementing proper systems, testing variables in your campaigns, experimenting with different advertising and promotional services, tracking results, measuring ROI across different traffic generation strategies, etc.
Is There A Simpler, Automated Way To Drive Website Traffic?
Imagine if all you had to do to instantly attract targeted visitors to your business was to publish content on a regular basis.
This is not science fiction or fantasy … it’s a fact! In fact, many website owners already have some or all of the elements set up to profit from the automated traffic system we’ve just described … and you can too!
In our Web Traffic Blueprint article series, we will show you how to set up an automated traffic system that will begin attracting web traffic to your website, simply by publishing new content on a regular basis to your website.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for driving sustainable web traffic
- Add content on a regular basis to drive traffic and generate data organically
- Add other traffic strategies and test
(To get sustainable web traffic, you need to first set up the right systems)
Right now, we’re mostly concerned with Step One. The purpose of our article is to lay the foundations of a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money by starting simple and scaling things to suit your budget
- Automatically get your website pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress web site, you simply add content and WordPress will then do the rest, notifying other sites about your content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website is different than a professionally-configured WordPress site.
An expertly configured WordPress website is a website that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with various sites, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress Web Site?
We provide a number of detailed blog posts on this site about the benefits of using the WordPress platform to grow your business online.
Understanding how an “expertly configured” WordPress site can be used to create an automated traffic generation system requires a number of articles, which is why we strongly recommend that you spend some time reading our content and subscribe to this site (this way, you will be informed when a new article is published).
Let’s begin by answering these basic questions:
Why use WordPress to set up an automated traffic generation system? What does WordPress offer that other web platforms don’t?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are traditionally built using platforms that create websites with “static” web pages. Essentially, what this means is that the web pages simply sit inside a server waiting to be found. A static website doesn’t communicate with anything outside the application; it doesn’t broadcast to anyone in the cybersphere or announce to any other site when new content has recently been published.
Think about it … if with a traditional website, all of the content simply sits in a server passively waiting to be found, then the business owner has to constantly promote their website and its content to continue driving new visitors.
WordPress is different!
WordPress comes with powerful built-in functionality that lets you set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is post content and your site will then do the rest, immediately notifying search engines, social media and other online properties about your new content to generate you new website traffic …
(With an expertly configured WordPress site, you simply publish content and your site then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we break down the components of this automated traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for maximum benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also integrating your WordPress functionality with external services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your website with various third-party sites, all you have to do is publish new content on a regular basis and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to more web visitors.
- Optimize – We recommend beginning with a content strategy to build organic traffic. With the right systems in place, you can also start to track and analyze incoming traffic and gather valuable information that will allow you to make better decisions as you expand to new traffic generation strategies.
This is the end of Section One
To read the rest of this article, click here:
This tutorial is part of a comprehensive series of tutorials designed to help you learn how to grow your business online cost-effectively and drive traffic sustainably with a WordPress-driven website and proven marketing strategies that are easy to implement.
Subscribe To This Site And Get Notified Of New WordPress Tutorials!
***
"Learning WordPress has been a huge stumbling block for me. I've been looking for something that covers absolutely everything but doesn't cost an arm and a leg. Thank you so much ... you have just provided me with what I have been looking for! Truly appreciated!" - Tanya