WordPress Traffic Automation Guide
This article is part of a comprehensive series of articles and tutorials aimed at helping small business owners learn how to grow their business online and drive traffic organically using a WordPress website and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Learning how to generate visitors to your website is a requirement of growing a successful web presence. Getting traffic to a web site is also one of the biggest challenges faced by almost every business owner.
Why Are So Many Businesses Having Difficulty Bringing More Visitors To Their Web Sites?
Type any of the commonly-searched phrases below into Google …
- “how to drive web traffic to my web site”
- “bring traffic to my website”
- “best 25 resources to bring web site traffic”
- “best way to drive more traffic using Reddit”
- “drive traffic to your web site”
… and you will immediately find loads of information about different strategies to help drive more website visitors …
(There are lots of methods to drive more web traffic to your site. In this article series you will learn how to set up a simple system to take advantage of all these traffic generation methods!)
There is clearly no shortage of ways to drive more traffic to your website. There are thousands of products and free sites that can teach you cost-effective ways to increase traffic to your web site.
The problem often has more to do with businesses not investing enough time into learning how to grow web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.
The diagram below shows the approach most small businesses take when it comes to generating web traffic …
(This is how most website owners approach the challenge of generating website traffic)
Essentially, the typical approach most businesses take is this: first, you get a website, and then you figure out ways of driving traffic to your website.
As you will see in a moment, there is a smarter way.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will eliminate the problem.
Outsourcing is useful if you have systems in place to manage your traffic generation activities already. If not, all you will probably do is end up wasting a lot of valuable time and money searching for a positive ROI traffic strategy.
(Without a proper foundation and the right systems in place, web traffic generation can become a costly waste of time and money!)
Sustainable traffic generation requires setting up a solid foundation online, implementing systems, testing campaign variables, experimenting with different advertising and promotional methods, analyzing results, comparing ROI across different traffic generation strategies, etc.
Is There A Simple, Automated Way To Get More Web Visitors?
Imagine if you owned a website where all you had to do to deliver targeted traffic to your website was to regularly publish content to your web site.
This is not fantasy or science fiction … it’s a fact! Many website owners are currently doing what we have described above … and so can you!
In this article series, you will learn the process of setting up an automated traffic machine that can help drive new visitors to your business, simply by adding new content on a regular basis to your website.
How To Set Up A System That Will Automatically Drive Traffic To Your Site
As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for driving sustainable web traffic
- Add web content on a regular basis to drive traffic and generate web traffic data organically
- Add new traffic methods
(To get sustainable web traffic, you first need to set up the right systems)
Right now, we’re mostly concerned with Step 1. The aim of this article series is to help you lay the foundations for a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling things in an economically sensible way
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress site, you just publish new content and your site will then do the rest, notifying other sites about your content and bringing you back traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress web site.
An expertly configured WordPress website is a web site that is not only built on the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and how it can be integrated with various sites, specifically in areas like SEO, external site notification, and reporting.
Why Use An Expertly Configured WordPress-Driven Web Site?
We provide a number of excellent articles on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding how an “expertly configured” WordPress blog can help drive targeted traffic to your business requires several articles, which is why we recommend that you spend some time reading our content and subscribe to our site (this way, we can let you know when new content about this topic is published).
Let’s start by answering a couple of basic questions:
Why does it have to be WordPress? Why can’t you just use another web platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Website)
Many web sites are traditionally built with applications that create websites with “static” web pages. Essentially, what this means is that your website pages just sit inside a server waiting to be found. By itself, a static website doesn’t communicate with anything else outside its application; it doesn’t ’ping’ anybody in cyberspace or inform any other site when new content has recently been added.
Think about it … if with a traditional website, all of the content simply sits there passively waiting to be found, then the business owner has to constantly promote their web presence and its content to maintain new web traffic coming.
WordPress is different!
The WordPress CMS application comes with default functionality that allows you to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is add new content and WordPress then does the rest, instantly notifying various online properties about your site to automatically drive your business more website visitors …
(With an expertly configured WordPress web site, you just publish new content and WordPress then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we go over the components of this automated online traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for maximum benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also the integration of your site with external tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various third-party tools, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to new visitors.
- Optimize – We recommend starting with a content strategy to build traffic organically. With the right systems in place, you can start to measure and understand incoming traffic and gather valuable data that will allow you to make better decisions as you expand to additional traffic generation strategies.
This is the end of Section 1
To read the rest of this article, click on the link below:
This article is part of an tutorial series designed to help you learn how to grow your business online and drive traffic sustainably with a WordPress-powered website or blog and proven marketing methods that are easy and quick to implement.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)