WordPress Traffic Automation Guide

This article is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online with a WordPress-powered website and proven web marketing strategies.

***

WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of most businesses online.

Finding effective ways of generating more traffic to your website is essential to running a successful business presence online. Increasing visitors to a web site is also one of the biggest challenges faced by most web site owners.

Why Are So Many Businesses Struggling To Bring Traffic To Their Websites?

Search for any of the phrases below in Google …

• “drive visitors to your website”
• “how do I get visitors to my web site”
• “need to drive more visitors”
• “how to bring website traffic using StumbleUpon”
• “bring more customers to your website for free”

… and you will find tons of pages providing information on different strategies to help increase your website visitors …

(There are loads of methods to increase your website visitors. This article series will show you how to set up a simple system to benefit from most of these traffic generation methods!)

There is clearly no shortage of ways to drive visitors to your web site. There are loads of tutorials and free resources that can teach you cost-effective ways to drive more traffic to your web site.

The problem often has more to do with business owners not investing enough time into learning how to generate traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are a number ways to automate and leverage your web traffic generation.

The illustration below shows how many small businesses approach the process of generating web traffic …

(This is how many businesses approach the challenge of generating website traffic)

Essentially, the approach most businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to the site.

As you will see in just a moment, there is a smarter approach.

Don’t make the mistake of believing that “outsourcing” your traffic generation will eliminate the problem.

Outsourcing is fine if you have great systems set up to manage and process information about your traffic generation activities. If not, you will probably end up investing a lot of your time and money searching for a profitable method that can deliver you a positive ROI.

(Without a solid foundation and the right systems in place, website traffic generation can become very costly!)

Driving web traffic sustainably requires laying a solid foundation online, putting systems in place, continually testing variables in your campaigns, experimenting with different advertising and promotional strategies, tracking results, comparing ROI across different traffic generation methods, and so on.

Is There A Simpler, Automated Way To Generate Traffic?

Imagine if you owned a website where the only thing you had to do to automatically deliver an ongoing stream of targeted visitors to your business was to publish content on a regular basis.

This is not science fiction … it’s a fact! As a matter of fact, many website owners are profiting with what we have described above … and so can you!

In our article series, we explain how to create an automated traffic machine that can begin attracting web traffic to your web site, simply by publishing regular content to your web site.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:

1. Set up systems to lay down a solid foundation for creating sustainable web traffic
2. Add content on a regular basis to start bringing visitors and generating traffic data
3. Add new traffic methods and test

(Getting regular web traffic sustainably requires setting up a solid foundation online and putting systems in place)

Right now, we’ll mostly be focusing on Step 1. The purpose of our article series is to lay the foundations of a traffic generation system that will ultimately help your business:

• Save time using leverage and automation
• Save money by starting simple and scaling things in an economic and sensible way
• Automatically notify search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation campaigns, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress web site, you simply add content and WordPress will then do the rest!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress website or blog is different than a professionally-configured WordPress website or blog.

An ”expertly configured” WordPress web site is a site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with various sites, specifically in areas like SEO, external site notification, and reporting.

Why Use An Expertly Configured WordPress-Driven Site?

We write extensively on this site about the benefits of using WordPress-powered sites to grow your business online.

Understanding how an “expertly configured” WordPress blog can help attract targeted visitors to your business requires several article installments, which is why we really recommend that you spend some time reading our content and consider subscribing to this site (this way, you will be informed whenever we publish a new article).

Let’s begin by answering these basic questions:

Why WordPress? Why not use another web platform?

Take a look at the diagram below …

(Static Website vs Expertly Configured WordPress Site)

Many sites are traditionally built using applications that create “static” websites. Essentially, this means that your web site pages just sit inside the server waiting to be found. A static website doesn’t communicate with anything outside the application; it doesn’t ’ping’ anyone in the cybersphere or announce to any other site that new content has recently been published.

Think about it … if in a traditional website, the content just sits in a server passively waiting to be found, then the business owner has to continually promote their website and its content to continue bringing in new visitors.

WordPress is different!

The WordPress platform comes with default functionality that gives you the ability to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is add content and WordPress will do the rest, immediately notifying search engines, social media and other online properties about your site to automatically start driving you more web site visitors …

(With an expertly configured WordPress website, you simply post new content and your site will then do the rest, notifying the world about your new content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Site Traffic Blueprint overview, we go over the components of this automated traffic system:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
• Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also integrating your site’s built-in functionality with external tools and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your site settings have been configured and integrated with various third-party tools, you simply begin publishing new content regularly and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to new targeted visitors.
• Optimize – We recommend starting with a content-focused strategy to build organic traffic. With the right systems in place, you can begin measuring and analyzing the traffic generated as a result and gather valuable data that will allow you to make better decisions as you expand to different traffic generation strategies.

This is the end of Part One

To continue reading, click on the link below:

Website Traffic Blueprint Part 2 – How To Increase Your Web Traffic For Your Business With WordPress

This tutorial is part of an tutorial series designed to help you learn how to grow your business online with a WordPress-powered website or blog and proven online marketing methods.

Get Notified When New Tutorials Get Published – Subscribe Using The Form Below!

***