WordPress Traffic Automation Guide
This article is part of a series of articles aimed at helping you learn how to grow your business online inexpensively using a WordPress-powered website and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Knowing how to generate new visitors to your website is vital to running a successful business presence online. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Attracting More Visitors To Their Web Sites?
If you type any of the phrases below into Google …
- “attract more traffic to my web site for free”
- “how can I increase more visitors to my web site for free”
- “ways to bring traffic”
- “learn how to attract traffic using paid advertising”
- “attract more prospects to my web site”
… and you will be immediately presented with tons of pages with information about strategies to help you increase visitors to your site …
(There are lots of methods to increase web traffic to your site. This article series will show you how to set up a simple system to benefit from all these traffic generation methods!)
Clearly, there is no shortage of ways to drive visitors to your site. There are tons of tutorials and free sites online that can teach you how to get more visitors to your site.
The problem is often more to do with businesses not investing enough time into learning how to grow traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your site to automate and leverage your web traffic generation.
The illustration below shows how many businesses approach the challenge of generating website traffic …
(This is how most small businesses approach the challenge of generating web traffic)
Essentially, the typical approach most small businesses take is this: first, you build your website, and then you figure out ways of driving traffic to your website.
As you will discover in a moment, there is a smarter way.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will eliminate the problem.
There is nothing wrong with outsourcing if you have great systems set up to manage your traffic generation activities. If not, all you will probably do is end up spending a lot of valuable time and money searching for a profitable method that can deliver you a positive ROI.
(Without a solid foundation and the right systems in place, traffic generation can become a costly activity!)
Sustainable traffic generation involves setting up a solid foundation online, implementing the right systems, testing elements in your campaigns, experimenting with different methods, analyzing results, comparing ROI across different traffic generation solutions, and so on.
Is There A Simpler, Automated Way To Increase Web Visitors?
Imagine if all you had to do to automatically drive new visitors to your business was to publish content on a regular basis.
This is not fiction or fantasy … it’s a fact! As a matter of fact, many website owners already have some or all of the prerequisites set up for this to happen … and you can too!
In the Web Site Traffic Blueprint article series, we explain the process of setting up an automated traffic generation system that will attract new visitors to your website, simply by adding regular content to your web site.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for creating sustainable web traffic
- Add content on a regular basis to start bringing visitors and generating data
- Add other traffic strategies and test
(Sustainable traffic generation requires laying a solid foundation online and putting proper systems in place)
At this point, we’re mostly concerned with Step One. The purpose of this article is to help you understand how to set up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you simply add new content and WordPress will do the rest, informing other sites about your content and bringing you back web traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website is different than a professionally-configured WordPress site.
An ”expertly configured” WordPress blog is a web site that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and how it integrates with other services, specifically in areas like search engine optimization, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Driven Site?
We have published many detailed articles on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding how and why an “expertly configured” WordPress website or blog can be used to set up an automated traffic generation system requires several articles, which is why we recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know when we publish new information on this topic).
Let’s begin by answering a couple of basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? What does WordPress provide that other web platforms don’t?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Website)
Many sites are traditionally built with applications that create “static” websites. Essentially, what this means is that your website pages mostly sit inside a server waiting to be discovered. A static website doesn’t communicate with anything else outside its platform; it doesn’t ’ping’ anybody in the cybersphere or notify any other site when new content has recently been published to your website.
Think about it … if in a traditional website, the content simply sits there passively waiting to be found, then the business owner has to constantly promote their web presence and its content to maintain new web traffic coming.
WordPress is different!
The WordPress application provides special features that let users set up, configure and build an automated “web traffic generation” machine, where all you then need to do is add content and WordPress will do the rest, instantly notifying various online properties about your site to automatically generate your business more web site visitors …
(With an expertly configured WordPress web site, you just post new content and your site will do the rest, informing other sites about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we explain the components of this automated online traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also integrating your built-in WordPress features with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your website with various third-party services, you simply begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to potential new visitors.
- Optimize – We recommend starting with a content marketing strategy to build organic traffic. With the right systems in place, you can begin to monitor and understand incoming traffic and start gathering valuable information that will allow you to make smarter decisions when using new traffic generation strategies.
This is the end of Section 1
To keep reading about this topic, click on the link below:
This tutorial is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online and drive traffic sustainably with a WordPress-driven website and proven online marketing strategies.
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