WordPress Traffic Automation Guide

This tutorial is part of an article series aimed at helping website owners learn how to grow their business online inexpensively using a WordPress-driven website or blog and proven online marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Almost every business needs a regular stream of new web traffic to stay in business online.

Knowing how to drive traffic to your website is a requirement of building a successful business online. Increasing traffic to a web site is also one of the biggest challenges faced by almost every web site owner.

Why Do So Many Businesses Struggle To Attract Visitors To Their Web Sites?

If you type any of the following phrases into Google …

• “how to get visitors to your web site for free”
• “how do I drive web traffic to my website for free”
• “top 100 resources to attract more traffic”
• “fastest ways to bring more web traffic using free methods”
• “need more website visitors”

… and you will immediately find thousands of pages providing information about strategies to help get more website visitors …

(There are loads of ways to get more web traffic to your web site. In this article series you will learn how to set up a simple system to benefit from most of these traffic generation methods!)

Clearly, there is no shortage of ways to drive traffic to your site. There are tons of tutorials and free sites online that can show you effective how to increase traffic to your web site.

The problem often has more to do with business owners not investing sufficient time into learning how to drive web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are several ways to leverage and automate your web traffic generation.

The diagram below shows how many businesses typically approach the process of generating web traffic …

(This is how many small businesses approach traffic generation)

Essentially, the approach most small businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to the site.

As we will show you in a moment, there is a better approach.

You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will address this problem.

Outsourcing is fine if you have systems in place to manage your traffic generation campaigns already. If not, you will probably end up wasting a lot of time and money searching for a positive ROI traffic-getting method.

(Without a solid foundation and systems in place, web traffic generation can end up being a costly waste of time and money!)

Sustainable traffic generation involves setting up a solid foundation online, implementing proper systems, continually testing elements in your campaigns, experimenting with different services, tracking results, comparing ROI across different traffic generation strategies, etc.

Is There A Simpler, Automated Way To Grow Website Visitors?

Imagine if all you had to do to attract targeted visitors to your website was to regularly publish content to your website or blog.

This is not fantasy … it’s a fact! As a matter of fact, many website owners are currently doing what we have described above … and you can too!

In the Web Traffic Blueprint article series, we explain the process of setting up an automated traffic generation machine that will help begin driving a stream of targeted traffic to your business, simply by publishing content on a regular basis to your website.

How To Set Up An Automated Web Traffic System

As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:

1. Set up systems to lay down a solid foundation for creating sustainable traffic
2. Add web content on a regular basis to drive traffic and generate data organically
3. Add new traffic methods

(To get sustainable traffic, you first need to put in the right systems)

Right now, we’ll mostly be focusing on Step 1. The aim of this article is to explain the process of setting up a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money in lots of different ways
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation methods, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …

(With an expertly configured WordPress site, you simply publish content and WordPress then does the rest, notifying the world about your new content and bringing you back traffic!)

What Is An Expertly Configured WordPress Website?

An expertly configured WordPress web site is not the same as a professionally-configured WordPress web site.

An expertly configured WordPress web site is a website that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, third-party site syndication, and reporting.

Why Use An Expertly Configured WordPress-Powered Web Site?

We write extensively on this site about the benefits of using WordPress-driven web sites to grow your business online.

Understanding how an “expertly configured” WordPress website will help drive new visitors to your business requires a number of articles, which is why we recommend that you spend some time reading our content and subscribe to this site (this way, we can let you know whenever a new article gets published).

Let’s begin by answering a couple of basic questions:

Why do you need to use WordPress to set up an automated traffic generation system? Why can’t you just use another web platform?

Take a look at the diagram below …

(Static vs Expertly Configured WordPress Website)

Many web sites are built on applications that create websites with “static” web pages. Essentially, what this means is that your web content typically sits inside the server waiting to be discovered. The static website doesn’t communicate with anyone outside the platform; it doesn’t broadcast to anybody in cyberspace or inform any other site that new content has been added.

Think about it … if in a static website, your content simply sits in a server passively waiting to be found, then you have to continually be promoting your web presence and your content to maintain new web visitors coming.

WordPress is different!

WordPress comes with powerful built-in functionality that lets users set up, configure and build an automated “traffic generation” machine, where all you then have to do is publish content and WordPress will then do the rest, instantly notifying various online properties about your site to automatically bring you more web site visitors …

(With an expertly configured WordPress website, you just publish new content and your website will do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Traffic Blueprint overview, we explain the components of your automated online traffic machine:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
• Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also integrating your WordPress site with external tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your site settings have been configured and integrated with various external sites, all you have to do is publish new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to potential new visitors.
• Optimize – We recommend beginning with a content strategy to build traffic sustainably. With the right systems in place, you can start measuring and understanding the traffic generated as a result and start gathering valuable information that will allow you to make better decisions when expanding to different traffic generation strategies.

This is the end of Part 1

To continue reading about this topic, click here:

Website Traffic Blueprint Part Two – Learn How To Drive More Website Visitors For Your Business

This tutorial is part of a comprehensive series of articles aimed at helping business owners learn how to grow their business online cost-effectively using a WordPress-powered website or blog and proven web marketing strategies.

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