WordPress Traffic Automation Guide
This tutorial is part of a comprehensive tutorial series designed to help site owners learn how to grow their business with a WordPress-driven website and proven marketing methods that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of just about every business online.
Learning how to drive traffic to your website is one of the most important skills of growing a business online successfully. Getting visitors to a website is also one of the biggest challenges faced by almost every web site owner.
Why Are So Many Businesses Struggling To Drive More Visitors To Their Web Sites?
If you search for any of the phrases below in Google …
- “increase web traffic to your web site for free”
- “drive more traffic to my website”
- “best 25 ways to increase more traffic”
- “learn how to drive visitors using Facebook”
- “attract people to your web site”
… and you will be immediately presented with loads of tips, tricks, and information on different methods to help you drive more traffic to your website …
(There are loads of methods to drive more website visitors. This article series will help you set up a simple system to benefit from many of these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your site. There are thousands of courses and free information that can teach you cost-effective ways to increase visitors to your web site.
The problem is often more to do with business owners not investing sufficient time into learning how to generate traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The picture below shows the typical approach most small businesses take when it comes to generating traffic to their sites …
(This is how most businesses approach the challenge of generating web traffic)
Essentially, the approach many businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to it.
As we will show you in a moment, there is a better way.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will take care of the problem.
There is nothing wrong with outsourcing if you have systems set up to manage and process information about your traffic generation activities. If not, all you will probably do is end up wasting a lot of your valuable time and money looking for a winning traffic method.
(Without a solid foundation and the right systems in place, traffic generation can end up becoming a very costly activity!)
Getting web traffic sustainably involves laying a solid foundation online, implementing systems, continually testing variables in your campaigns, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation solutions, and so on.
Is There A Way To Automate The Process Of Getting More Web Traffic?
Imagine owning a website where all you had to do to automatically drive web traffic to your site was to publish great content consistently.
This is not science fiction … it’s a fact! Many website owners already have some or all of the basic components set up for this to happen … and you can too!
In our article series, we explain how to create an automated traffic system that can help begin to attract web traffic to your site, simply by adding content on a regular basis to your website.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for creating sustainable web traffic
- Add web content on a regular basis to start driving traffic and generating data
- Add other traffic methods and test
(To generate sustainable traffic, you first need to set up the right systems)
At this point, we’re mostly concerned with Step One. The aim of our article series is to lay the foundations of a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting simple and scaling up only when it made sense to do so
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress web site, you simply add new content and your site does the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress web site is different than a professionally-configured WordPress website or blog.
An expertly configured WordPress web site is a blog that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and the way it integrates with other services, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress Web Site?
We have published many excellent articles on this site about why you should use the WordPress platform to grow your business online.
Understanding how and why an “expertly configured” WordPress site will help begin delivering a stream of new visitors to your business requires several article installments, which is why we highly recommend that you spend some time reading our posts and subscribe to our site (this way, we can let you know when we publish new information on this topic).
Let’s begin by addressing these basic questions:
Why does it need to be WordPress? What does WordPress provide that other web platforms don’t?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Website)
Many websites are built on applications that create websites with “static” web pages. Essentially, what this means is that your website pages mostly sit inside the server waiting to be discovered. The static website doesn’t communicate with anyone else outside the platform; it doesn’t ’ping’ anybody in cyberspace or notify any other website that new content has recently been published in your site.
Think about it … if in a static website, all of the content just sits in a server passively waiting to be found, then the web site owner has to constantly keep on promoting their website and its content to continue driving web traffic.
WordPress is different!
The WordPress CMS application provides various features that allow you to set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is post new content and WordPress will do the rest, instantly notifying various online properties about your site to automatically start bringing you new web site visitors …
(With an expertly configured WordPress site, you simply post new content and your website will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we explain the components of this automated web traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for maximum benefit.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also expert integration of your WordPress functionality with 3rd-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site has been configured and integrated with various external tools, you then begin publishing new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to more web visitors.
- Optimize – We recommend beginning with a content-focused strategy to build traffic organically. With the right systems in place, you can also begin to measure and analyze incoming traffic and gather valuable data that will allow you to make better decisions when using other traffic generation strategies.
This is the end of Part 1
To keep reading, click on the link below:
This article is part of a comprehensive series of articles designed to help you learn how to grow your business online cost-effectively using a WordPress-powered website or blog and proven marketing strategies that are easy and quick to implement.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now