WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles designed to help you learn how to grow your business using a WordPress-driven website and proven marketing methods that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of almost every business online.
Learning cost-effective methods to attract more traffic to your website is essential to running a business online successfully. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Driving More Visitors To Their Websites?
If you search for any of the following information in Google …
- “get traffic to my website”
- “how do I get more traffic to my web site”
- “learn to bring more web visitors”
- “easiest ways to get more visitors using podcasts”
- “need web site visitors”
… and you will find loads of tips, tricks, and information about strategies to get more traffic to your web site …
(There are loads of strategies to increase your website visitors. This article series will show you how to set up a system to take advantage of many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more traffic to your website. There are tons of products and free sites that can teach you effective how to bring more visitors to your web site.
The problem is often more to do with business owners not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.
The picture below shows how many small businesses approach the challenge of generating web traffic …
(This is how most site owners approach the challenge of generating traffic to their sites)
Essentially, the approach many businesses typically take is this: first, you get your website, and then you figure out how to drive traffic to your site.
As you will discover in just a moment, there is a better approach.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will address the problem.
There is nothing wrong with outsourcing if you have systems set up to manage your traffic generation activities already. If not, you will probably end up wasting a lot of your time and money searching for a profitable traffic-getting strategy.
(Without a solid foundation and the right systems, website traffic generation can become a very costly activity!)
Driving web traffic sustainably requires laying a solid foundation online, putting systems in place, continually testing elements in your campaigns, experimenting with different marketing and promotional strategies, analyzing results, measuring ROI across different traffic generation solutions, etc.
Is There A Simple, Automated Way To Get Website Visitors?
Imagine if all you had to do to drive web traffic to your business was to regularly add valuable content to your website.
This is not science fiction or fantasy … it’s a fact! Many website owners are currently enjoying the benefits of this automated traffic system … and you can too!
In our Web Site Traffic Blueprint article series, we explain how to create an automated traffic generation system that can help begin to attract web traffic to your web site, simply by adding regular content to your web site.
How To Set Up A System That Will Automatically Help Bring Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for getting sustainable web traffic
- Add web content on a regular basis to drive traffic and generate web traffic data organically
- Add new traffic strategies
(Sustainable traffic generation requires setting up a solid foundation online and implementing the right systems)
Right now, we’ll mostly be focusing on Step One. The purpose of this article is to help you set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting simple and scaling things intelligently
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress website, you simply publish content and your website then does the rest, notifying other sites about your new content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress site is different than a professionally-configured WordPress website.
An expertly configured WordPress blog is a web site that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and the way it can be integrated with various services, specifically in areas like SEO, third-party site notification, and analytics.
Why Do I Need An Expertly Configured WordPress-Driven Website?
We provide a number of detailed articles on this site about the benefits and advantages of using the WordPress platform to grow your business online.
Understanding why and how an “expertly configured” WordPress website or blog can be used to set up an automated traffic generation system requires several article installments, which is why we really recommend that you spend some time reading our content and consider subscribing to this site (this way, we can let you know whenever a new article is published).
Let’s start by answering these basic questions:
Why WordPress? Why can’t you use some other platform?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are built with platforms that create websites with “static” web pages. Essentially, what this means is that the content pages simply sit inside your server waiting to be discovered. A static website doesn’t communicate with anyone outside its platform; it doesn’t ’ping’ anybody in the cybersphere or notify any other website when new content has been added to the site.
Think about it … if in a static website, your content simply sits there passively waiting to be found, then you have to constantly promote your site and your content to keep driving new visitors.
WordPress is different!
The WordPress platform comes with default functionality that allows you to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is publish new content and WordPress then does the rest, immediately notifying search engines, social media and other online properties about your site to automatically drive your business more website traffic …
(With an expertly configured WordPress site, you just add new content and WordPress does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we explain the components of your automated website traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for best results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also the integration of your site with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your website with various external sites, you then begin publishing new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to new visitors.
- Optimize – We recommend starting with a content publishing strategy to build traffic sustainably. With the right systems in place, you can then begin to measure and analyze your results and start gathering valuable information that will allow you to make better decisions as you expand to different traffic generation methods.
This is the end of Section One
To keep reading, click here:
This tutorial is part of an article series designed to help site owners learn how to grow their business online cost-effectively and drive traffic automatically with a WordPress-powered website or blog and proven online marketing methods.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum