WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles aimed at helping you learn how to grow your business online and drive traffic automatically with a WordPress-powered website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Finding sustainable methods to attract more traffic to your website is one of the fundamental skills of running a successful digital presence. Driving visitors to a web site is also one of the greatest challenges faced by many web site owners.
Why Do So Many Small Businesses Have Difficulty Attracting More Traffic To Their Websites?
If you search for any of the phrases below in Google …
- “drive traffic to my site”
- “drive more web traffic to my website for free”
- “fastest way to drive more visitors”
- “ways to drive web site visitors using email”
- “I need web site traffic”
… and you will be presented with loads of information about methods to help you increase your website visitors …
(There are many methods to increase your website visitors. In this article series you will learn how to set up a system to take advantage of many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more traffic to your site. There are loads of products and free information online that can teach you strategies to get more traffic to your website.
The problem often has more to do with businesses not investing enough time into learning how to grow traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The diagram below shows the typical approach many small businesses take when it comes to generating web traffic …
(This is how most website owners approach traffic generation)
Essentially, the approach most businesses typically take is this: first, you build a website, and then you figure out how to drive traffic to your website.
As you will discover in just a moment, there is a better approach.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate the problem.
Outsourcing is great if you already have the systems set up to manage your traffic generation activities. If not, all you will probably do is end up investing a lot of time and money looking for a profitable method.
(Without a solid foundation and systems in place, online traffic generation can end up becoming a costly waste of time and money!)
Sustainable traffic generation requires setting up a solid foundation online, putting the right systems in place, continually testing campaign variables, experimenting with different methods, analyzing results, comparing ROI across different traffic generation methods, and so on.
Is There A Simple, Automated Way To Drive More Web Traffic?
Imagine if you owned a web site where all you had to do to attract targeted traffic to your business was to regularly publish great content to your website.
This is not science fiction or fantasy … it’s a fact! Many website owners already have some or all of the requirements set up to profit from the automated traffic system described above … and so can you!
In our WordPress Traffic Blueprint article series, we explain the process of setting up an automated traffic machine that will begin driving web traffic to your website, simply by publishing new content to your website on a regular basis.
How To Set Up A System That Will Automatically Drive Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for driving sustainable web traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Add other traffic strategies
(To generate sustainable traffic, you first need to set up the right systems)
At this stage, we’re mostly concerned with Step 1. The aim of our article series is to explain how to set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money by starting simple and scaling up in an economic and sensible way
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress site, you just post new content and WordPress does the rest, informing other sites about your new content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress web site is different than a professionally-configured WordPress website or blog.
An expertly configured WordPress site is a website or blog that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, external site notification, and analytics.
Why Use An Expertly Configured WordPress Web Site?
We provide a number of excellent blog posts on this site about the benefits of using WordPress-powered web sites to grow your business online.
Understanding why and how an “expertly configured” WordPress web site can begin attracting targeted visitors to your business requires a number of articles, which is why we really recommend that you spend some time reading our content and subscribe to our site (this way, we can let you know whenever we publish a new article).
Let’s start by addressing some basic questions:
Why WordPress? Why can’t you use some other platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many web sites are traditionally built on applications that create websites with “static” web pages. Essentially, this means that your web content mostly sits inside a server waiting to be found. By itself, a static website doesn’t communicate with anyone outside its application; it doesn’t ’ping’ anyone in the cybersphere or inform any other site when new content has recently been published in your site.
Think about it … if with a traditional website, all of the content simply sits in a server passively waiting to be found, then the business owner has to actively promote their website and its content to continue bringing in new visitors.
WordPress is different!
The WordPress CMS software provides many features that let site owners set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is post new content and WordPress will do the rest, immediately notifying search engines, social media and other online properties about your site to automatically start bringing your business new web site visitors …
(With an expertly configured WordPress site, you simply add content and your website will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we explain the components of your automated web traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also an integration of your built-in WordPress features with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site has been configured and integrated with various third-party services, you simply begin to publish new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to new visitors.
- Optimize – We recommend starting with a content strategy to build organic traffic. With the right systems in place, you can begin measuring and analyzing incoming traffic and start gathering valuable information that will allow you to make better decisions when using other traffic generation strategies.
This is the end of Section One
To continue reading about this topic, click on the link below:
Web Traffic Blueprint Part Two – A Complete Guide To Getting More Traffic Automatically
This tutorial is part of a comprehensive series of tutorials designed to help business owners learn how to grow their business online inexpensively using a WordPress-powered website and proven online marketing methods.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)