WordPress Traffic Automation Guide
This article is part of a series of tutorials designed to help business owners learn how to grow their business online with a WordPress website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Learning how to generate visitors to your website is one of the most important aspects of building a successful web presence. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Driving Traffic To Their Web Sites?
Type any of the phrases below into Google …
- “drive more visitors to my web site for free”
- “increase more traffic to my web site for free”
- “best 50 resources to increase visitors”
- “easiest ways to bring traffic using Facebook”
- “free web traffic”
… and you will be presented with tons of sites offering you tips, tricks, and information about ways to help increase visitors to your website …
(There are many methods to increase web traffic to your web site. This article series is designed to help you set up a simple system to take advantage of all these traffic generation methods!)
Clearly, there is no shortage of ways to drive more traffic to your website. There are loads of tutorials and free information that can show you how to increase visitors to your web site.
The problem is often more to do with business owners not investing enough time into learning how to grow web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.
The picture below shows the typical approach many businesses take when it comes to generating traffic to their sites …
(This is how most website owners approach traffic generation)
Essentially, the approach most businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to it.
As we will show you in just a moment, there is a smarter way.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will take care of the problem.
Outsourcing is useful if you already have great systems set up to manage and analyze the results of your traffic generation activities. If not, you will probably end up spending a lot of valuable time and money searching for a positive ROI method that can deliver you a positive ROI.
(Without a proper foundation and the right systems in place, traffic generation can become a costly activity!)
Increasing web traffic sustainably requires setting up a solid foundation online, implementing systems, continually testing campaign variables, experimenting with different services, tracking results, measuring ROI across different traffic generation solutions, etc.
Is There A Simpler, Automated Way To Get More Web Traffic?
Imagine owning a web site where the only thing you had to do to deliver web traffic to your business was to regularly publish valuable content to your website or blog.
This is not fiction or fantasy … it’s a fact! As a matter of fact, many website owners are already doing what we have described above … and you can too!
In this article series, we will show you the process of setting up an automated traffic generation system that will help drive a stream of targeted traffic to your business, simply by publishing regular content to your website.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for creating sustainable web traffic
- Add content on a regular basis to drive visitors and generate web traffic data organically
- Add new traffic methods and test
(Increasing web traffic sustainably involves setting up a solid foundation online and putting the right systems in place)
Right now, we’re mostly concerned with Step 1. The aim of this article is to help you set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling things when required
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress web site, you just post new content and WordPress does the rest, notifying other sites about your new content and bringing you back traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website is different than a professionally-configured WordPress website or blog.
An expertly configured WordPress blog is a blog that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with other services, specifically in areas like SEO, 3rd-party site syndication, and reporting.
Why Use An Expertly Configured WordPress Site?
We write extensively on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding why and how an “expertly configured” WordPress website can help begin driving an ongoing stream of targeted traffic to your business requires a number of articles, which is why we really recommend that you spend some time reading our other articles and subscribe to our site (this way, we can let you know whenever we publish new content on this topic).
Let’s start by answering a couple of basic questions:
Why WordPress? Why not use some other platform?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many websites are traditionally built using platforms that create “static” websites. Essentially, this means that your website pages just sit inside your server waiting to be discovered. A static website doesn’t communicate with anything outside its platform; it doesn’t broadcast to anybody in cyberspace or notify any other website that new content has recently been published in your site.
Think about it … if in a static website, your content simply sits in a server passively waiting to be found, then you have to keep promoting your site and your content to maintain new web visitors coming.
WordPress is different!
WordPress provides many features that allow site owners to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is add content and WordPress does the rest, immediately notifying various online properties about your new content to drive your business more website traffic …
(With an expertly configured WordPress website, you simply add new content and your website will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we break down the components of this automated traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal results.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also integrating your WordPress site with external tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your website with various third-party tools, all you have to do is publish new content on a regular basis and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to more web visitors.
- Optimize – We recommend beginning with a content-based strategy to build traffic organically. With the right systems in place, you can begin to measure and understand your incoming traffic and gather valuable data that will allow you to make smarter decisions as you expand to additional traffic generation strategies.
This is the end of Part One
To read the rest of this article, click here:
This article is part of a comprehensive series of tutorials designed to help you learn how to grow your business online inexpensively and drive traffic automatically using a WordPress-powered website or blog and proven online marketing strategies.
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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)