WordPress Traffic Automation Guide
This tutorial is part of a comprehensive series of articles designed to help you learn how to grow your business using a WordPress-powered website or blog and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Knowing how to generate new visitors to your website is essential to running an online presence successfully. Increasing visitors to a website is also one of the biggest challenges faced by most business owners.
Why Do So Many Small Businesses Struggle To Drive More Visitors To Their Websites?
Search for any of the key phrases below in Google …
- “bring more visitors to my web site”
- “get visitors to my web site for free”
- “easiest way to bring traffic”
- “ideas to bring more visitors using Facebook”
- “drive more traffic to your website for free”
… and you will find loads of information about ways to get more traffic to your web site …
(There are many strategies to get more website visitors. In this article series you will learn how to set up a system to benefit from all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more traffic to your site. There are thousands of courses and free sites that can teach you cost-effective how to get more traffic to your site.
The problem often has more to do with businesses not investing enough time into learning how to grow web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your site to automate and leverage your web traffic generation.
The picture below shows the typical approach many businesses take when it comes to generating website traffic …
(This is how most site owners approach traffic generation)
Essentially, the typical approach most small businesses take is this: first, you build your website, and then you figure out ways of driving traffic to your website.
As you will discover in just a moment, there is a smarter way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate the problem.
Outsourcing is great if you have systems in place to manage your traffic generation activities. If not, all you will probably do is end up wasting a lot of valuable time and money looking for a profitable strategy.
(Without laying down a solid foundation and putting the right systems, web traffic generation can end up being very costly!)
Sustainable traffic generation involves laying a solid foundation online, putting the right systems in place, continually testing variables in your campaigns, experimenting with different services, tracking results, measuring ROI across different traffic generation opportunities, etc.
Is There A Way To Automate The Process Of Growing Web Traffic?
Imagine if all you had to do to automatically attract web traffic to your web site was to publish content on a regular basis.
This is not fantasy … it’s a fact! As a matter of fact, many website owners are currently doing this … and you can too!
In our article series, you will learn what is required to set up an automated traffic system that can begin driving a stream of targeted visitors to your site, simply by publishing new content on a consistent basis to your website.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for generating sustainable web traffic
- Add content on a regular basis to start driving traffic and generating traffic data
- Start adding other traffic strategies and test
(Driving web traffic sustainably requires setting up a solid foundation online and implementing the right systems)
At this point, we’ll mostly be focusing on Step 1. The aim of this article is to explain how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically get your web pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress website, you simply publish content and WordPress then does the rest, notifying the world about your new content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress website is different than a professionally-configured WordPress site.
An ”expertly configured” WordPress website or blog is a website or blog that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and how it can be integrated with other services, specifically in areas like search engine optimization, external site syndication, and analytics.
Why Use An Expertly Configured WordPress Website?
We write extensively on this site about the benefits of using WordPress-powered web sites to grow your business online.
Understanding how and why an “expertly configured” WordPress website or blog will attract targeted visitors to your business requires a number of article installments, which is why we really recommend that you spend some time reading our other articles and consider subscribing to this site (this way, you will be informed whenever we publish new information on this topic).
Let’s begin by answering these basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? What does WordPress do that other web platforms don’t?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Site)
Many web sites are built with applications that create “static” websites. Essentially, this means that your website content typically sits inside the server waiting to be discovered. A static website doesn’t communicate with anyone else outside the platform; it doesn’t ’ping’ anybody in the cybersphere or inform any other site that new content has recently been published.
Think about it … if with a static website, your content just sits there passively waiting to be found, then you have to continually keep on promoting your web presence and your content to maintain new web visitors coming.
WordPress is different!
The WordPress platform provides special features that give users the ability to set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is post content and WordPress then does the rest, immediately notifying search engines, social media and other online properties about your site to start driving your business new web site visitors …
(With an expertly configured WordPress web site, you just post content and WordPress then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Site Traffic Blueprint overview, we go over the components of your automated traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also integrating your WordPress site with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various external services, you simply begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to more visitors.
- Optimize – We recommend starting with a content publishing strategy to build organic traffic. With the right systems in place, you can start to monitor and analyze the traffic generated as a result and start gathering valuable information that will allow you to make intelligent and cost-effective decisions as you expand to other traffic generation methods.
This is the end of Section One
To read the rest of this article, click on the link below:
This tutorial is part of a comprehensive series of tutorials designed to help site owners learn how to grow their business online and drive traffic sustainably using a WordPress-powered website and proven online marketing strategies.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)