WordPress Traffic Automation Guide
This tutorial is part of a comprehensive tutorial series aimed at helping website owners learn how to grow their business online inexpensively with a WordPress-powered website and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs a constant stream of visitors to prosper online.
Finding sustainable strategies of getting visitors to your website is essential to running an online presence successfully. Getting visitors to a web site is also one of the most difficult challenges faced by almost every website owner.
Why Are So Many Businesses Struggling To Bring More Traffic To Their Web Sites?
Type in any of the phrases below into Google …
- “how to bring web traffic to your website”
- “how do I bring traffic to my website”
- “top 5 places to increase more traffic”
- “best way to get more traffic using StumbleUpon”
- “attract more customers to my website”
… and you will be immediately presented with thousands of pages with tips, tricks, and information about different ways to help drive more visitors to your website …
(There are loads of methods to increase your website visitors. This article series will show you how to set up a simple system to take advantage of most of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your site. There are loads of courses and free resources online that can teach you strategies to bring more traffic to your website.
The problem often has more to do with businesses not investing enough time into learning how to generate new web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to leverage and automate your web traffic generation.
The illustration below shows how most businesses approach the challenge of generating website traffic …
(This is how many businesses approach traffic generation)
Essentially, the typical approach most small businesses take is this: first, you get your website, and then you figure out how to drive traffic to your website.
As you will discover in just a moment, there is a smarter approach.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will take care of the problem.
Outsourcing is fine if you have systems in place to manage and analyze the results of your traffic generation campaigns already. If not, you will probably end up wasting a lot of your valuable time and money searching for a profitable traffic strategy.
(Without a proper foundation and systems in place, web traffic generation can end up being a costly activity!)
Getting web traffic sustainably involves setting up a solid foundation online, putting the right systems in place, testing elements in your campaigns, experimenting with different advertising and promotional strategies, tracking results, measuring ROI across different traffic generation solutions, and so on.
Is There A Way To Automate The Process Of Getting More Website Traffic?
Imagine if all you had to do to automatically deliver an ongoing stream of new visitors to your website was to regularly publish valuable content to your website or blog.
This is not fantasy … it’s a fact! As a matter of fact, many website owners are already doing what we’ve just described … and you can too!
In our Web Traffic Blueprint article series, we explain how to set up an automated traffic generation machine that will begin delivering targeted traffic to your site, simply by adding regular content to your website.
How To Set Up A System That Will Automatically Increase Traffic To Your Site
As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for driving sustainable web traffic
- Add content on a regular basis to drive visitors and generate web traffic data organically
- Start testing other traffic methods
(Sustainable traffic generation requires setting up a solid foundation online and putting proper systems in place)
At this stage, we’re mostly concerned with Step One. The purpose of this article is to lay the foundations of a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically get your web content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress web site, you just post new content and WordPress does the rest, notifying other sites about your content and bringing you back web traffic!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress website is different than a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress web site is a website that is not only built with the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, 3rd-party site notification, and reporting.
Why Do I Need An Expertly Configured WordPress Site?
We write extensively on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding how an “expertly configured” WordPress blog can be used to set up an automated traffic system requires a number of articles, which is why we recommend that you spend some time reading our content and consider subscribing to this site (this way, you will be informed when we publish new content on this topic).
Let’s start by answering these basic questions:
What makes WordPress so special? Why not use some other web platform?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Site)
Many websites are built using platforms that create “static” websites. Essentially, this means that the web files typically sit inside your server waiting to be found. A static website doesn’t communicate with anyone outside the platform; it doesn’t ’ping’ anyone in the cybersphere or inform any other website when new content has been published in your site.
Think about it … if with a static website, all of your content just sits there passively waiting to be found, then you have to continually promote your site and your content to keep driving new visitors.
WordPress is different!
The WordPress application provides special features that let site owners set up, configure and build an automated “web traffic generation” machine, where all you then have to do is add new content and WordPress does the rest, instantly notifying various online properties about your site to generate you new website traffic …
(With an expertly configured WordPress web site, you simply add new content and WordPress will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Website Traffic Blueprint overview, we go over the components of your automated web traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for maximum benefit.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also an expert integration of your site with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site has been configured and integrated with various third-party services, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to potential new visitors.
- Optimize – We recommend starting with a content strategy to build organic traffic. With the right systems in place, you can then begin monitoring and analyzing incoming traffic and start gathering valuable data that will allow you to make smarter decisions when using different traffic generation strategies.
This is the end of Part 1
To read more, click on the link below:
This tutorial is part of a comprehensive series of articles designed to help you learn how to grow your business and drive traffic sustainably using a WordPress-powered website and proven online marketing methods.
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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group