WordPress Traffic Automation Guide
This article is part of a series of articles and tutorials aimed at helping small business owners learn how to grow their business online inexpensively and drive traffic organically using a WordPress-powered website and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Learning how to drive more visitors to your website is one of the most important aspects of growing a successful business online. Getting traffic to a web site is also one of the greatest challenges faced by almost every business owner.
Why Do So Many Businesses Struggle To Bring More Traffic To Their Websites?
If you search for any of the key phrases below in Google …
- “attract web traffic to my web site”
- “increase visitors to my website for free”
- “need to attract more traffic”
- “need to get visitors using Twitter”
- “attract more people to my web site for free”
… and you will find loads of information about different ways to help get more visitors to your web site …
(There are lots of methods to get more website visitors. In this article series you will learn how to set up a simple system to benefit from most of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive visitors to your site. There are tons of tutorials and free information that can teach you effective methods to bring more visitors to your website.
The problem is often more to do with business owners not investing enough time into learning how to generate web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to automate and leverage your web traffic generation.
The picture below shows how most businesses typically approach the challenge of generating traffic to their sites …
(This is how many small businesses approach traffic generation)
Essentially, the approach most small businesses typically take is this: first, you build a website, and then you figure out how to drive traffic to it.
As you will discover in just a moment, there is a smarter approach.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will address the problem.
Outsourcing is fine if you have systems set up to manage and process information about your traffic generation campaigns already. If not, you will probably end up wasting a lot of your valuable time and money searching for a positive ROI strategy.
(Without a proper foundation and the right systems in place, web traffic generation can end up being a costly waste of time and money!)
Getting web traffic sustainably involves setting up a solid foundation online, putting systems in place, continually testing campaign variables, experimenting with different advertising and promotional services, analyzing results, measuring ROI across different traffic generation strategies, and so on.
Is There A Way To Automate The Process Of Getting Website Visitors?
Imagine owning a website where the only thing you had to do to instantly drive targeted traffic to your website was to publish content consistently.
This is not fiction or fantasy … it’s a fact! Many website owners are already doing what we have described above … and so can you!
In our Web Traffic Blueprint article series, we will show you what is required to set up an automated traffic system that can begin attracting an ongoing stream of targeted visitors to your web site, simply by adding new content on a consistent basis to your website.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for driving sustainable web traffic
- Add web content on a regular basis to drive visitors and generate web traffic data organically
- Test other traffic strategies
(To get sustainable traffic, you first need to put in the right systems)
Right now, we’ll mostly be focusing on Step 1. The aim of this article series is to help you understand how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling up in an economic and sensible way
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress web site, you simply post content and your site does the rest, notifying other sites about your content and bringing you back web traffic!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress site is not the same as a professionally-configured WordPress web site.
An expertly configured WordPress blog is a site that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, 3rd-party site syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Website?
We write extensively on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding how an “expertly configured” WordPress site can instantly begin attracting an ongoing stream of web traffic to your business requires several articles, which is why we strongly recommend that you spend some time reading our other articles and subscribe to our site (this way, you will be informed when a new article is published).
Let’s begin by addressing a couple of basic questions:
Why does it have to be WordPress? What does WordPress do that other web platforms don’t?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Site)
Many web sites are built with applications that create websites with “static” web pages. Essentially, what this means is that your website pages typically sit inside your server waiting to be found. The static website doesn’t communicate with anything else outside the platform; it doesn’t ’ping’ anyone in the cybersphere or notify any other website when new content has been added to your site.
Think about it … if in a static website, all of your content just sits there passively waiting to be found, then you have to keep promoting your web presence and your content to continue driving web traffic.
WordPress is different!
The WordPress application comes with default functionality that gives site owners the ability to set up, configure and build an automated “web traffic generation” machine, where all you then have to do is post new content and your website does the rest, instantly notifying search engines, social media and other online properties about your site to drive your business more traffic …
(With an expertly configured WordPress web site, you simply add new content and your site then does the rest, informing the world about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Site Traffic Blueprint overview, we break down the components of your automated online traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also the expert integration of your site’s built-in functionality with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your website with various external tools, all you have to do is publish new content on a regular basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to more web visitors.
- Optimize – We recommend beginning with a content strategy to build organic traffic. With the right systems in place, you can also start to monitor and analyze incoming traffic and start gathering valuable information that will allow you to make better decisions as you expand to other traffic generation methods.
This is the end of Part One
To keep reading this article, click on the link below:
This tutorial is part of a comprehensive series of articles designed to help you learn how to grow your business online cost-effectively and drive traffic organically using a WordPress-driven website and proven online marketing strategies.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)