WordPress Traffic Automation Guide
This tutorial is part of a series of articles aimed at helping you learn how to grow your business online and drive traffic automatically with a WordPress-powered website and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Just about every business needs traffic to prosper online.
Learning how to drive more visitors to your website is one of the fundamental skills of running a successful digital presence. Lack of online traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Attracting Visitors To Their Websites?
If you type any of the phrases below into Google …
- “bring visitors to my site for free”
- “how do I attract more visitors to my website”
- “best 25 methods to bring more web site traffic”
- “ways to bring web site traffic using SEO”
- “drive customers to my web site for free”
… and you will find lists of pages containing information on different methods to help you drive more website visitors …
(There are loads of strategies to get more web traffic to your website. This article series will show you how to set up a system to benefit from most of these traffic generation strategies!)
There is clearly no shortage of ways to drive traffic to your site. There are tons of courses and free sites online that can show you cost-effective methods to bring more visitors to your website.
The problem is often more about businesses not investing sufficient time into learning how to drive traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The diagram below shows how most small businesses approach the challenge of generating web traffic …
(This is how most website owners approach traffic generation)
Essentially, the typical approach many small businesses take is this: first, you build your website, and then you figure out how to drive traffic to your site.
As we will show you in a moment, there is a smarter approach.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will eliminate this problem.
There is nothing wrong with outsourcing if you have systems in place to manage and analyze the results of your traffic generation campaigns already. If not, all you will probably do is end up investing a lot of time and money looking for a positive ROI strategy that can consistently deliver you a positive ROI.
(Without a solid foundation and the right systems in place, traffic generation can end up becoming very costly!)
Driving continuous web traffic sustainably involves setting up a solid foundation online, putting proper systems in place, testing variables in your campaigns, experimenting with different advertising and promotional methods, analyzing results, comparing ROI across different traffic generation solutions, etc.
Is There A Simpler, Automated Way To Drive More Web Visitors?
Imagine if all you had to do to automatically deliver targeted visitors to your website was to regularly add valuable content to your web site.
This is not fiction or fantasy … it’s a fact! Many website owners are currently doing what we’ve described above … and you can too!
In our article series, we will show you how to create an automated traffic generation system that can instantly begin attracting a stream of targeted visitors to your website, simply by adding regular content to your site.
How To Set Up A System That Will Automatically Help Increase Traffic To Your Website
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for driving sustainable traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Add other traffic methods and test
(Driving more web traffic sustainably requires laying a solid foundation online and implementing systems)
At this stage, we’ll mostly be focusing on Step 1. The purpose of this article series is to explain the process of setting up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress web site, you simply publish new content and WordPress will then do the rest!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress web site.
An expertly configured WordPress blog is a website that is not only built on the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and built-in functionality of WordPress and its integration with other services, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Driven Web Site?
We write extensively on this site about the benefits of using the WordPress CMS to grow your business online.
Understanding why and how an “expertly configured” WordPress website or blog will help attract targeted visitors to your business requires several articles, which is why we highly recommend that you spend some time reading our content and consider subscribing to this site (this way, you will be informed whenever a new article is published).
Let’s start by addressing a couple of basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? Why can’t you use another platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are built with applications that create websites with “static” web pages. Essentially, what this means is that the digital content mostly sits inside a server waiting to be found. The static website doesn’t communicate with anyone outside its application; it doesn’t ’ping’ anybody in the cybersphere or announce to any other site when new content has recently been published on your website.
Think about it … if with a static website, all of your content just sits in a server passively waiting to be found, then you have to continually keep on promoting your site and your content to maintain new web visitors coming.
WordPress is different!
The WordPress application provides special features that give site owners the ability to set up, configure and build an automated “online traffic generation” machine, where all you then have to do is add new content and your site then does the rest, immediately notifying various online properties about your new content to automatically bring you more web site visitors …
(With an expertly configured WordPress website, you just add content and WordPress does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Site Traffic Blueprint overview, we explain the components of this automated traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also an integration of your site with external services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various external tools, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to new visitors.
- Optimize – We recommend starting with a content publishing strategy to build traffic organically. With the right systems in place, you can also begin to monitor and analyze incoming traffic and gather valuable data that will allow you to make smarter decisions when expanding to different traffic generation strategies.
This is the end of Part 1
To read the rest of this article, click on the link below:
This article is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online and drive traffic automatically using a WordPress-powered website and proven web marketing methods.
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