WordPress Traffic Automation Guide
This article is part of a comprehensive tutorial series designed to help business owners learn how to grow their business and drive traffic organically using a WordPress-powered website or blog and proven marketing methods that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs a regular stream of traffic to survive online.
Knowing how to generate new traffic to your website is vital to running a successful presence online. Lack of web traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Struggle To Attract Visitors To Their Websites?
Search for any of the key phrases below in Google …
- “how to drive visitors to my web site for free”
- “how can I attract more visitors to my website”
- “fastest ways to attract more web visitors”
- “cheapest ways to attract more visitors using banner ads”
- “drive people to your website”
… and you will immediately find thousands of pages that provide information on different strategies to help you increase your website visitors …
(There are loads of ways to drive more web traffic to your site. In this article series you will learn how to set up a simple system to take advantage of most of these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your website. There are thousands of courses and free sites that can teach you cost-effective strategies to drive more visitors to your web site.
The problem often has more to do with businesses not investing enough time into learning how to generate web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The illustration below shows the typical approach most small businesses take when it comes to generating website traffic …
(This is how most site owners approach the challenge of generating web traffic)
Essentially, the typical approach most businesses take is this: first, you build your website, and then you figure out how to drive traffic to it.
As you will discover in just a moment, there is a smarter way.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.
There is nothing wrong with outsourcing if you already have great systems in place to manage your traffic generation activities. If not, all you will probably do is end up wasting a lot of your valuable time and money looking for a positive ROI traffic strategy.
(Without a solid foundation and systems in place, website traffic generation can end up becoming very costly!)
Getting a regular stream of web traffic sustainably involves setting up a solid foundation online, putting systems in place, continually testing elements in your campaigns, experimenting with different methods, tracking results, comparing ROI across different traffic generation methods, and so on.
Is There A Simple, Automated Way To Get Web Visitors?
Imagine if you owned a website where all you had to do to instantly drive targeted traffic to your business was to publish content on a regular basis.
This is not fantasy … it’s a fact! Many website owners are currently doing this … and so can you!
In the WordPress Traffic Blueprint article series, we explain the process of setting up an automated traffic machine that can begin delivering a stream of targeted visitors to your web site, simply by publishing regular content to your website.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for creating sustainable traffic
- Add content on a regular basis to drive traffic and generate data organically
- Add new traffic strategies and test
(Sustainable traffic generation requires setting up a solid foundation online and putting proper systems in place)
At this stage, we’re mostly concerned with Step One. The purpose of our article series is to lay the foundations of a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money by starting with a simple setup and scaling up cost-effectively
- Automatically get your website content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress site, you simply add new content and your website then does the rest, notifying other sites about your new content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress site is different than a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress web site is a web site that is not only built on the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and the way it can be integrated with various sites, specifically in areas like search engine optimization, content syndication, and reporting.
Why Use An Expertly Configured WordPress Website?
We write extensively on this site about the benefits of using WordPress-powered web sites to grow your business online.
Understanding why and how an “expertly configured” WordPress website or blog can be used to set up an automated traffic system requires a number of article installments, which is why we really recommend that you spend some time reading our other articles and consider subscribing to this site (this way, we can let you know whenever new content on this topic gets published).
Let’s start by addressing these basic questions:
What makes WordPress so special? What does WordPress do that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are built with platforms that create websites with “static” web pages. Essentially, what this means is that your website content typically sits inside your server waiting to be discovered. A static website doesn’t communicate with anything else outside its platform; it doesn’t ’ping’ anybody in cyberspace or announce to any other site that new content has recently been added to your site.
Think about it … if with a static website, all of your content just sits there passively waiting to be found, then you have to continually keep on promoting your web presence and your content to maintain web traffic coming.
WordPress is different!
WordPress comes with default functionality that allows users to set up, configure and build an automated “traffic generation” machine, where all you then need to do is post new content and your site will do the rest, immediately notifying various online properties about your new content to start bringing your business more traffic …
(With an expertly configured WordPress web site, you simply post content and WordPress then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we go over the components of this automated online traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for maximum benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also an integration of your site with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site settings have been configured and integrated with various external services, you simply begin to publish new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to potential visitors.
- Optimize – We recommend beginning with a content-based strategy to build traffic organically. With the right systems in place, you can also begin to track and understand your results and start gathering valuable data that will allow you to make better decisions when expanding to new traffic generation strategies.
This is the end of Section One
To keep reading this article, click on the link below:
This tutorial is part of an tutorial series designed to help you learn how to grow your business online and drive traffic automatically with a WordPress-powered website and proven online marketing methods.
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