WordPress Traffic Automation Guide
This article is part of a series of articles and tutorials aimed at helping website owners learn how to grow their business online inexpensively and drive traffic automatically using a WordPress-powered website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need traffic to survive online.
Learning how to attract new traffic to your website is essential to building a successful digital presence. Driving traffic to a web site is also one of the greatest challenges faced by almost every web site owner.
Why Are So Many Businesses Struggling To Get More Visitors To Their Websites?
If you type any of the key phrases below into Google …
- “how to bring visitors to my website for free”
- “increase traffic to my website for free”
- “best 5 ways to drive web visitors”
- “how to attract more traffic using podcasts”
- “I need more free web traffic”
… and you will be presented with tons of sites with information on ways to help get more website visitors …
(There are loads of ways to get more website visitors. In this article series you will learn how to set up a system to benefit from most of these traffic generation strategies!)
There is clearly no shortage of ways to drive visitors to your web site. There are loads of products and free resources online that can show you cost-effective ways to drive more visitors to your website.
The problem is often more about business owners not investing sufficient time into learning how to drive web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to automate and leverage your web traffic generation.
The diagram below shows how many businesses typically approach the challenge of generating web traffic …
(This is how most small businesses approach traffic generation)
Essentially, the typical approach many businesses take is this: first, you get your website, and then you figure out ways of driving traffic to your website.
As you will discover in a moment, there is a smarter way.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will address the problem.
There is nothing wrong with outsourcing if you have systems set up to manage and analyze the results of your traffic generation activities. If not, you will probably end up wasting a lot of time and money looking for a positive ROI strategy to attract targeted web site visitors.
(Without laying down a solid foundation and putting the right systems in place, web traffic generation can end up being a costly waste of time and money!)
Sustainable traffic generation requires laying a solid foundation online, implementing the right systems, testing campaign variables, experimenting with different services, analyzing results, comparing ROI across different traffic generation strategies, etc.
Is There A Way To Automate The Process Of Increasing Web Traffic?
Imagine if you owned a web site where the only thing you had to do to automatically deliver an ongoing stream of new targeted traffic to your site was to regularly publish content to your web site.
This is not fantasy … it’s a fact! As a matter of fact, many website owners are already doing this … and so can you!
In our Web Traffic Blueprint article series, we explain how to create an automated traffic generation machine that will help begin driving targeted traffic to your site, simply by publishing regular content to your site.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for driving sustainable web traffic
- Add content on a regular basis to start driving traffic and generating traffic data
- Start testing other traffic strategies
(To get sustainable traffic, you need to first put in the right systems)
At this stage, we’ll mostly be focusing on Step 1. The purpose of our article is to explain the process of setting up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling up when required
- Automatically get your website pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you just post new content and WordPress then does the rest, informing other sites about your new content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress website or blog.
An expertly configured WordPress web site is a web site that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and its integration with other services, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Web Site?
We have published many excellent articles on this site about the benefits of using the WordPress platform to grow your business online.
Understanding why and how an “expertly configured” WordPress blog can create an automated traffic system requires a number of articles, which is why we really recommend that you spend some time reading our posts and subscribe to our site (this way, we can let you know whenever we publish new content on this topic).
Let’s begin by addressing a couple of basic questions:
What makes WordPress so special? What does WordPress offer that other web platforms don’t?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Website)
Many websites are traditionally built on applications that create websites with “static” web pages. Essentially, this means that the web files just sit inside your server waiting to be discovered. On its own, a static website doesn’t communicate with anything else outside its application; it doesn’t broadcast to anybody in the cybersphere or announce to any other website when new content has recently been added.
Think about it … if in a traditional website, all of your content simply sits in a server passively waiting to be found, then you have to continually keep promoting your site and your content to maintain new web visitors coming.
WordPress is different!
The WordPress CMS application comes with default functionality that gives users the ability to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is publish new content and your website then does the rest, instantly notifying search engines, social media and other online properties about your new content to start generating your business more web site traffic …
(With an expertly configured WordPress web site, you simply add content and WordPress does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we go over the components of your automated traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also integrating your site’s built-in functionality with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various external tools, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to potential new visitors.
- Optimize – We recommend starting with a content marketing strategy to build sustainable traffic. With the right systems in place, you can then start monitoring and analyzing the traffic generated as a result and start gathering valuable data that will allow you to make more intelligent and cost-effective decisions when using other traffic generation methods.
This is the end of Part 1
To read the rest of this article, click here:
This tutorial is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online cost-effectively and drive traffic sustainably using a WordPress-powered website or blog and proven online marketing strategies.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now