WordPress Traffic Automation Guide

This tutorial is part of a comprehensive article series aimed at helping business owners learn how to grow their business and drive traffic organically with a WordPress-driven website and proven online marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Most businesses need traffic to stay in business online.

Knowing how to attract traffic to your website is one of the fundamental skills of building a successful web presence. Lack of web traffic is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Having Difficulty Attracting More Visitors To Their Websites?

Type in any of the key phrases below into Google …

• “get more traffic to my web site for free”
• “get visitors to my website for free”
• “easiest way to increase more website traffic”
• “easiest ways to increase traffic using videos”
• “free web visitors”

… and you will find loads of tips, tricks, and information on strategies to help drive more traffic to your website …

(There are lots of strategies to drive more website visitors. This article series will show you how to set up a simple system to benefit from many of these traffic generation methods!)

Clearly, there is no shortage of ways to drive more visitors to your website. There are thousands of courses and free sites that can show you effective how to bring more visitors to your website.

The problem often has more to do with businesses not investing enough time into learning how to generate web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.

The picture below shows how many businesses typically approach the challenge of generating website traffic …

(This is how many website owners approach traffic generation)

Essentially, the typical approach many businesses take is this: first, you get a website, and then you figure out how to drive traffic to the site.

As you will discover in just a moment, there is a smarter way.

Don’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.

Outsourcing is useful if you have great systems set up to manage your traffic generation activities. If not, all you will probably do is end up investing a lot of time and money searching for a winning traffic strategy.

(Without a solid foundation and the right systems in place, traffic generation can be a very costly activity!)

Driving web traffic sustainably requires laying a solid foundation online, implementing proper systems, continually testing elements in your campaigns, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation strategies, etc.

Is There A Way To Automate The Process Of Getting More Website Traffic?

Imagine if all you had to do to instantly attract targeted visitors to your web site was to regularly add content to your website.

This is not fantasy … it’s a fact! In fact, many website owners are already enjoying the benefits of this automated traffic system … and you can too!

In the Web Traffic Blueprint article series, you will learn the process of setting up an automated traffic machine that will begin driving an ongoing stream of targeted traffic to your business, simply by publishing content to your website on a regular basis.

How To Set Up A System That Will Automatically Help Drive More Traffic To Your Website

As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:

1. Set up specific systems to lay down a solid foundation for creating sustainable web traffic
2. Add web content on a regular basis to start driving traffic and generating traffic data
3. Add other traffic methods and test

(To generate sustainable traffic, you first need to set up the right systems)

Right now, we’ll mostly be focusing on Step 1. The aim of our article is to show you how to set up a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money by starting simple and scaling things intelligently
• Automatically notify search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation strategies, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress web site, you just post content and your site will then do the rest!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress website is not the same as a professionally-configured WordPress web site.

An expertly configured WordPress website is a web site that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and its integration with various sites, specifically in areas like SEO, external site syndication, and analytics.

Why Use An Expertly Configured WordPress Site?

We provide a number of great blog posts on this site about the benefits of using WordPress-powered sites to grow your business online.

Understanding how an “expertly configured” WordPress blog can be used to set up an automated traffic system requires a number of article installments, which is why we highly recommend that you spend some time reading our content and consider subscribing to our site (this way, you will be informed when a new article is published).

Let’s begin by addressing a couple of basic questions:

Why use WordPress to set up an automated traffic generation system? What does WordPress offer that other web platforms don’t?

Take a look at the diagram below …

(Static Website vs Expertly Configured WordPress Site)

Many sites are traditionally built on platforms that create websites with “static” web pages. Essentially, this means that your web site pages just sit inside your server waiting to be discovered. The static website doesn’t communicate with anything outside the platform; it doesn’t ’ping’ anyone in the cybersphere or inform any other site that new content has recently been added to the site.

Think about it … if with a traditional website, all of the content simply sits in a server passively waiting to be found, then the business owner has to continually promote their web presence and its content to continue bringing in web traffic.

WordPress is different!

The WordPress CMS software comes with default functionality that gives site owners the ability to set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is post new content and your website then does the rest, immediately notifying various online properties about your new content to automatically bring your business new website traffic …

(With an expertly configured WordPress website, you simply add content and your site will then do the rest, notifying other sites about your new content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Traffic Blueprint overview, we break down the components of this automated traffic machine:

• Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal results.
• Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also expert integration of your WordPress functionality with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your site settings have been configured and integrated with various external sites, you simply begin to publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to potential visitors.
• Optimize – We recommend beginning with a content-focused strategy to build sustainable traffic. With the right systems in place, you can start monitoring and understanding your results and gather valuable information that will allow you to make intelligent and cost-effective decisions as you expand to additional traffic generation strategies.

This is the end of Part 1

To keep reading this article, click on the link below:

Web Site Traffic Blueprint Part 2 – Discover How To Create An Automated Web Traffic-Getting Machine

This article is part of a comprehensive tutorial series aimed at helping business owners learn how to grow their business online inexpensively using a WordPress-driven website or blog and proven web marketing methods.

Subscribe To Our Site And Get Notified When New Tutorials Get Published!

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