WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles aimed at helping business owners learn how to grow their business online with a WordPress-driven website and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need a constant stream of new web traffic to prosper online.
Learning how to drive new visitors to your website is vital to building a successful web presence. Lack of web traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Get More Visitors To Their Websites?
If you search for any of the key phrases below in Google …
- “how to attract more visitors to my web site”
- “how can I bring more visitors to my web site”
- “best 5 ways to get traffic”
- “how to get more web traffic using banner ads”
- “get customers to your website for free”
… and you will be presented with loads of information about ways to increase your website visitors …
(There are many strategies to drive more website visitors. This article series will show you how to set up a simple system to take advantage of many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more traffic to your site. There are loads of courses and free sites online that can teach you strategies to increase visitors to your site.
The problem is often more to do with business owners not investing enough time into learning how to generate new web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to automate and leverage your web traffic generation.
The diagram below shows the approach many businesses take when it comes to generating traffic to their sites …
(This is how most businesses approach traffic generation)
Essentially, the typical approach many small businesses take is this: first, you get a website, and then you figure out how to drive traffic to your site.
As we will show you in just a moment, there is a better way.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will address this problem.
Outsourcing is useful if you have great systems set up to manage your traffic generation activities already. If not, all you will probably do is end up wasting a lot of valuable time and money looking for a winning method.
(Without a solid foundation and proper systems in place, web traffic generation can be very costly!)
Increasing web traffic sustainably involves setting up a solid foundation online, putting proper systems in place, continually testing campaign variables, experimenting with different methods, analyzing results, measuring ROI across different traffic generation solutions, and so on.
Is There A Way To Automate The Process Of Growing Traffic?
Imagine if you owned a website where the only thing you had to do to automatically deliver targeted visitors to your web site was to publish content consistently.
This is not science fiction or fantasy … it’s a fact! In fact, many website owners are currently doing this … and you can too!
In this article series, you will discover how to set up an automated traffic generation system that can instantly begin attracting new targeted traffic to your business, simply by publishing regular content to your site.
How To Set Up A System That Will Automatically Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for generating sustainable traffic
- Add content on a regular basis to drive visitors and generate data organically
- Start adding other traffic strategies and test
(Sustainable traffic generation requires setting up a solid foundation online and putting the right systems in place)
Right now, we’ll mostly be focusing on Step One. The aim of our article is to show you how to set up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress site, you just add new content and your site will then do the rest!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website is not the same as a professionally-configured WordPress website.
An ”expertly configured” WordPress blog is a blog that is not only built using the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Powered Site?
We write extensively on this site about the benefits of using the WordPress platform to grow your business online.
Understanding how and why an “expertly configured” WordPress blog will help drive targeted visitors to your business requires several article installments, which is why we really recommend that you spend some time reading our posts and subscribe to this site (this way, you will be informed whenever we publish new content about this topic).
Let’s start by answering a couple of basic questions:
What makes WordPress so special? What does WordPress offer that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many websites are traditionally built with applications that create “static” websites. Essentially, this means that the web site pages mostly sit inside the server waiting to be found. On its own, the static website doesn’t communicate with anyone outside its application; it doesn’t ’ping’ anybody in cyberspace or announce to any other website that new content has recently been published.
Think about it … if with a static website, your content just sits there passively waiting to be found, then you have to constantly be promoting your site and your content to maintain new web traffic coming.
WordPress is different!
The WordPress platform provides several features that let site owners set up, configure and build an automated “online traffic generation” machine, where all you then have to do is add new content and your website will then do the rest, instantly notifying various online properties about your site to start driving your business more website visitors …
(With an expertly configured WordPress web site, you simply add content and your site will do the rest, informing other sites about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we break down the components of this automated traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also an integration of your site’s built-in functionality with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various third-party tools, you simply begin publishing new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to new targeted visitors.
- Optimize – We recommend beginning with a content marketing strategy to build organic traffic. With the right systems in place, you can then start monitoring and analyzing your results and start gathering valuable information that will allow you to make smarter decisions as you expand to new traffic generation strategies.
This is the end of Part One
To read more, click on the link below:
This tutorial is part of a comprehensive series of tutorials aimed at helping site owners learn how to grow their business and drive traffic automatically using a WordPress-powered website and proven online marketing strategies.
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