WordPress Traffic Automation Guide

This article is part of an article series aimed at helping small business owners learn how to grow their business using a WordPress website or blog and proven online marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of just about every business online.

Learning effective ways to increase traffic to your website is one of the fundamental skills of running a successful web presence. Driving visitors to a website is also one of the greatest challenges faced by almost every business owner.

Why Are So Many Businesses Struggling To Get More Traffic To Their Websites?

If you search for any of the information below in Google …

• “bring more visitors to my web site”
• “drive traffic to my website for free”
• “best 10 resources to get more visitors”
• “ideas to increase more web traffic using Reddit”
• “attract visitors to your web site”

… and you will be presented with thousands of pages that provide information on different strategies to increase your website visitors …

(There are lots of ways to drive more website visitors. In this article series you will learn how to set up a simple system to take advantage of many of these traffic generation strategies!)

Clearly, there is no shortage of ways to drive more traffic to your site. There are loads of tutorials and free sites online that can show you cost-effective how to get more visitors to your site.

The problem is often more to do with business owners not investing enough time into learning how to generate web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to leverage and automate your web traffic generation.

The picture below shows the typical approach many businesses take when it comes to generating website traffic …

(This is how most web site owners approach the challenge of generating traffic to their sites)

Essentially, the approach most businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to it.

As you will discover in just a moment, there is a smarter way.

Don’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will address the problem.

There is nothing wrong with outsourcing if you have great systems in place to manage and process information about your traffic generation activities. If not, all you will probably do is end up wasting a lot of your time and money looking for a profitable strategy.

(Without laying down a solid foundation and putting proper systems, traffic generation can end up becoming very costly!)

Driving web traffic sustainably requires laying a solid foundation online, putting systems in place, testing campaign variables, experimenting with different advertising and promotional methods, tracking results, comparing ROI across different traffic generation strategies, and so on.

Is There A Simpler, Automated Way To Increase Website Traffic?

Imagine if all you had to do to drive new visitors to your website was to publish content on a regular basis.

This is not science fiction … it’s a fact! Many website owners are already doing what we have described above … and you can too!

In our article series, we explain how to create an automated traffic generation machine that will begin to deliver web traffic to your business, simply by publishing new content on a regular basis to your website.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:

1. Set up systems to lay down a solid foundation for driving sustainable web traffic
2. Add content on a regular basis to drive visitors and generate data organically
3. Start adding other traffic strategies and test

(Getting more web traffic sustainably involves setting up a solid foundation online and putting the right systems in place)

Right now, we’re mostly concerned with Step One. The purpose of our article series is to explain how to set up a traffic generation system that will ultimately help your business:

• Save time using leverage and automation
• Save money by starting with a very simple setup and scaling up in an economic and sensible way
• Automatically notify search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress website, you simply add new content and WordPress does the rest, informing other sites about your new content and bringing you back traffic!)

What Is An Expertly Configured WordPress Site?

An expertly configured WordPress site is different than a professionally-configured WordPress web site.

An ”expertly configured” WordPress blog is a blog that is not only built using the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and the way it can be integrated with other services, specifically in areas like search engine optimization, content syndication, and reporting.

Why Do I Need An Expertly Configured WordPress-Powered Website?

We write extensively on this site about using the WordPress CMS to grow your business online.

Understanding how and why an “expertly configured” WordPress website or blog can create an automated traffic system requires several article installments, which is why we strongly recommend that you spend some time reading our content and consider subscribing to our site (this way, you will be informed whenever new content about this topic is published).

Let’s start by addressing some basic questions:

What makes WordPress so special? What does WordPress do that other web platforms don’t?

Take a look at the diagram below …

(Static vs Expertly Configured WordPress Website)

Many sites are built using platforms that create websites with “static” web pages. Essentially, what this means is that the digital content mostly sits inside your server waiting to be discovered. The static website doesn’t communicate with anyone outside the application; it doesn’t ’ping’ anybody in cyberspace or announce to any other website when new content has been published.

Think about it … if in a static website, your content simply sits there passively waiting to be found, then you have to continually keep on promoting your web presence and your content to continue driving web traffic.

WordPress is different!

WordPress comes with default functionality that gives site owners the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is publish new content and WordPress will then do the rest, instantly notifying search engines, social media and other online properties about your new content to start generating your business more web site traffic …

(With an expertly configured WordPress web site, you just post new content and your website will do the rest, notifying the world about your new content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Site Traffic Blueprint overview, we explain the components of this automated online traffic machine:

• Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for maximum benefit.
• Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also expert integration of your WordPress site with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your site settings and integrating your site with various external sites, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to potential new visitors.
• Optimize – We recommend beginning with a content marketing strategy to build traffic sustainably. With the right systems in place, you can then start monitoring and analyzing the traffic generated as a result and start gathering valuable data that will allow you to make smarter decisions when expanding to other traffic generation strategies.

This is the end of Section One

To read the rest of this article, click here:

Website Traffic Blueprint Part 2 – A Complete Guide To Getting More Web Visitors Automatically

This article is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online cost-effectively using a WordPress-driven website or blog and proven online marketing methods.

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