WordPress Traffic Automation Guide
This tutorial is part of an article series aimed at helping you learn how to grow your business online cost-effectively and drive traffic sustainably with a WordPress-powered website and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Finding sustainable ways to drive more traffic to your website is vital to running a successful business presence online. Getting visitors to a website is also one of the most difficult challenges faced by almost every business owner.
Why Do So Many Businesses Struggle To Attract Visitors To Their Websites?
If you type any of the following phrases into Google …
- “drive more traffic to your website for free”
- “increase traffic to my website”
- “learn to get visitors”
- “ideas to drive web site visitors using podcasts”
- “drive prospects to your web site”
… and you will be immediately presented with loads of tips, tricks, and information on different ways to help you get more website visitors …
(There are lots of methods to increase your website visitors. This article series will help you set up a system to benefit from all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your website. There are thousands of products and free sites online that can teach you how to get more visitors to your website.
The problem often has more to do with business owners not investing enough time into learning how to generate web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The picture below shows the typical approach most small businesses take when it comes to generating website traffic …
(This is how most web site owners approach traffic generation)
Essentially, the typical approach most small businesses take is this: first, you get a website, and then you figure out ways of driving traffic to the site.
As you will see in a moment, there is a better way.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.
There is nothing wrong with outsourcing if you have systems set up to manage and analyze the results of your traffic generation campaigns. If not, you will probably end up spending a lot of your valuable time and money searching for a positive ROI traffic method.
(Without a solid foundation and proper systems, website traffic generation can become very costly!)
Getting web traffic sustainably requires laying a solid foundation online, implementing the right systems, continually testing variables in your campaigns, experimenting with different methods, tracking results, measuring ROI across different traffic generation solutions, and so on.
Is There A Simple, Automated Way To Increase Website Visitors?
Imagine if all you had to do to automatically drive targeted visitors to your business was to publish content on a regular basis.
This is not fantasy or science fiction … it’s a fact! Many website owners are already doing what we have described above … and so can you!
In this article series, we explain what it takes to set up an automated traffic machine that can begin to drive web traffic to your site, simply by publishing regular content to your website.
How To Set Up A System That Will Automatically Drive More Traffic To Your Site
As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for driving sustainable traffic
- Add web content on a regular basis to drive visitors and generate data organically
- Start testing other traffic methods
(To generate sustainable web traffic, you need to first put in the right systems)
Right now, we’ll mostly be focusing on Step 1. The aim of this article is to show you how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting simple and scaling things in a sensible way
- Automatically get your web content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you just post content and your site will do the rest, notifying other sites about your content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website is different than a professionally-configured WordPress web site.
An expertly configured WordPress blog is a site that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and its integration with other sites, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Driven Web Site?
We write extensively on this site about the benefits of using WordPress-powered web sites to grow your business online.
Understanding how an “expertly configured” WordPress website can instantly drive targeted traffic to your business requires several articles, which is why we highly recommend that you spend some time reading our content and consider subscribing to this site (this way, you will be informed when we publish a new article).
Let’s start by answering some basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? What does WordPress offer that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many web sites are traditionally built with platforms that create websites with “static” web pages. Essentially, this means that the website content simply sits inside a server waiting to be found. By itself, a static website doesn’t communicate with anything else outside the platform; it doesn’t ’ping’ anybody in the cybersphere or notify any other website that new content has recently been published on the website.
Think about it … if in a static website, your content just sits in a server passively waiting to be found, then you have to continually keep promoting your web presence and your content to keep driving new visitors.
WordPress is different!
The WordPress CMS software comes with default functionality that lets users set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is post new content and WordPress will do the rest, immediately notifying various online properties about your new content to start generating you more web site visitors …
(With an expertly configured WordPress web site, you just add content and your site does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we explain the components of this automated online traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also an integration of your site with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various external services, you simply begin publishing new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to new targeted visitors.
- Optimize – We recommend starting with a content marketing strategy to build traffic sustainably. With the right systems in place, you can then begin tracking and analyzing your incoming traffic and start gathering valuable information that will allow you to make smarter decisions as you expand to different traffic generation strategies.
This is the end of Section One
To read the rest of this article, click on the link below:
This tutorial is part of a comprehensive series of articles aimed at helping you learn how to grow your business online inexpensively using a WordPress website and proven web marketing methods.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum