WordPress Traffic Automation Guide

This tutorial is part of a series of comprehensive articles designed to help you learn how to grow your business and drive traffic automatically using a WordPress-powered website or blog and proven online marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Almost every business needs a constant stream of web traffic to prosper online.

Learning how to attract more visitors to your website is a requirement of building a successful digital presence. Getting visitors to a web site is also one of the biggest challenges faced by almost all business owners.

Why Do So Many Small Businesses Have Difficulty Bringing Visitors To Their Web Sites?

If you search for any of the information below in Google …

• “drive visitors to my website for free”
• “how can I drive more web traffic to my website”
• “best 100 places to bring traffic”
• “ways to get more web visitors using StumbleUpon”
• “get more web traffic to your website”

… and you will immediately find thousands of pages that contain tips, tricks, and information on ways to help get more website visitors …

(There are lots of methods to drive more website visitors. This article series will show you how to set up a system to benefit from all these traffic generation strategies!)

There is clearly no shortage of ways to drive visitors to your site. There are tons of courses and free sites online that can teach you effective methods to bring more visitors to your site.

The problem is often more to do with business owners not investing enough time into learning how to generate new web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.

The illustration below shows the typical approach most businesses take when it comes to generating traffic to their sites …

(This is how many businesses approach traffic generation)

Essentially, the typical approach most businesses take is this: first, you build your website, and then you figure out ways of driving traffic to the site.

As we will show you in a moment, there is a better approach.

You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will address the problem.

Outsourcing is useful if you have great systems in place to manage and analyze the results of your traffic generation campaigns. If not, you will probably end up wasting a lot of time and money looking for a winning strategy to attract more website traffic.

(Without laying down a solid foundation and putting proper systems, online traffic generation can end up being a very costly activity!)

Sustainable traffic generation requires setting up a solid foundation online, implementing the right systems, testing campaign elements, experimenting with different advertising and promotional services, tracking results, comparing ROI across different traffic generation methods, and so on.

Is There A Way To Automate The Process Of Getting More Traffic?

Imagine if all you had to do to instantly drive targeted traffic to your business was to publish content on a regular basis.

This is not fantasy … it’s a fact! In fact, many website owners already have some or all of the requirements set up for this to happen … and so can you!

In our article series, we will show you how to create an automated traffic generation machine that can begin to attract new visitors to your website, simply by adding regular content to your web site.

How To Set Up A System That Will Automatically Drive Traffic To Your Website

As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 fundamental steps:

1. Set up specific systems to lay down a solid foundation for creating sustainable web traffic
2. Add web content on a regular basis to start bringing visitors and generating data
3. Add new traffic strategies and test

(To get sustainable traffic, you first need to put in the right systems)

At this stage, we’ll mostly be focusing on Step 1. The aim of our article series is to help you lay the foundations for a traffic generation system that will ultimately help you:

• Save time using leverage and automation
• Save money by starting with a very simple setup and scaling up as you grow
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress web site, you just publish content and WordPress will then do the rest, informing the world about your new content and bringing you back traffic!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress site is different than a professionally-configured WordPress web site.

An ”expertly configured” WordPress site is a blog that is not only built with WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and the way it integrates with other services, specifically in areas like search engine optimization, content syndication, and reporting.

Why Use An Expertly Configured WordPress-Driven Site?

We write extensively on this site about the benefits of using WordPress-powered websites to grow your business online.

Understanding how and why an “expertly configured” WordPress website or blog can create an automated traffic system requires several articles, which is why we really recommend that you spend some time reading our content and subscribe to our site (this way, you will be informed whenever a new article gets published).

Let’s start by addressing some basic questions:

Why WordPress? Why not use some other platform?

Take a look at the diagram below …

(Static vs Expertly Configured WordPress Site)

Many web sites are traditionally built using applications that create websites with “static” web pages. Essentially, what this means is that your web site pages mostly sit inside the server waiting to be found. By itself, the static website doesn’t communicate with anything else outside the application; it doesn’t ’ping’ anybody in the cybersphere or inform any other website that new content has been added to the site.

Think about it … if with a static website, the content just sits there passively waiting to be found, then the website owner has to keep promoting their site and its content to continue driving web traffic.

WordPress is different!

WordPress provides a number of features that give site owners the ability to set up, configure and build an automated “traffic generation” machine, where all you then need to do is add content and your website does the rest, immediately notifying various online properties about your new content to drive your business new web site visitors …

(With an expertly configured WordPress website, you just publish content and your site will do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Website Traffic Blueprint overview, we break down the components of your automated website traffic machine:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
• Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also integrating your WordPress functionality with external services and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your site settings and integrating your website with various third-party sites, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to potential visitors.
• Optimize – We recommend beginning with a content-focused strategy to build traffic sustainably. With the right systems in place, you can begin to track and analyze incoming traffic and start gathering valuable information that will allow you to make smarter decisions as you expand to new traffic generation methods.

This is the end of Part 1

To read the rest of this article, click here:

Website Traffic Blueprint Part 2 – Learn How To Create A Traffic-Getting Machine

This tutorial is part of a comprehensive article series designed to help you learn how to grow your business online with a WordPress-powered website and proven online marketing strategies.

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