WordPress Traffic Automation Guide

This article is part of a series of comprehensive articles designed to help website owners learn how to grow their business and drive traffic organically using a WordPress-powered website or blog and proven marketing methods that are easy to use and easy to implement.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of almost every business online.

Finding cost-effective methods of increasing visitors to your website is essential to growing a successful business presence online. Lack of website traffic is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Struggling To Drive Traffic To Their Websites?

If you type any of the following phrases into Google …

• “how to bring visitors to your site for free”
• “how do I get traffic to my website”
• “best 10 resources to increase traffic”
• “learn how to get website visitors using Facebook”
• “attract more people to my web site for free”

… and you will be presented with an overwhelming number of sites with tips, tricks, and information about methods to help you get more visitors to your website …

(There are loads of strategies to get more website visitors. In this article series you will learn how to set up a simple system to take advantage of all these traffic generation strategies!)

Clearly, there is no shortage of ways to drive traffic to your web site. There are tons of courses and free resources that can teach you ways to drive more traffic to your site.

The problem is often more to do with business owners not investing enough time into learning how to generate new web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to leverage and automate your web traffic generation.

The diagram below shows the typical approach many businesses take when it comes to generating website traffic …

(This is how many website owners approach the challenge of generating website traffic)

Essentially, the typical approach most businesses take is this: first, you get a website, and then you figure out how to drive traffic to it.

As we will show you in just a moment, there is a better way.

You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will eliminate the problem.

There is nothing wrong with outsourcing if you have systems set up to manage your traffic generation campaigns already. If not, you will probably end up investing a lot of time and money searching for a positive ROI method.

(Without a solid foundation and the right systems in place, website traffic generation can end up becoming very costly!)

Sustainable traffic generation involves setting up a solid foundation online, implementing the right systems, testing campaign variables, experimenting with different advertising and promotional strategies, analyzing results, measuring ROI across different traffic generation strategies, and so on.

Is There A Way To Automate The Process Of Growing Traffic?

Imagine if you owned a web site where the only thing you had to do to automatically drive targeted traffic to your business was to regularly publish great content to your website or blog.

This is not fiction or fantasy … it’s a fact! As a matter of fact, many website owners are already doing this … and you can too!

In our article series, we will show you the process of setting up an automated traffic system that will help begin to attract new visitors to your website, simply by publishing new content on a consistent basis to your website.

How To Set Up A System That Will Automatically Help Drive Traffic To Your Site

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:

1. Set up specific systems to lay down a solid foundation for getting sustainable traffic
2. Add web content on a regular basis to start driving traffic and generating traffic data
3. Add other traffic methods and test

(To generate sustainable traffic, you first need to set up the right systems)

Right now, we’ll mostly be focusing on Step 1. The aim of our article is to help you lay the foundations for a traffic generation system that will ultimately help you:

• Save time using automation and leverage
• Save money by starting with a very simple setup and scaling things in a sensible way
• Automatically get your website content indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation campaigns, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress web site, you simply post new content and WordPress will do the rest, notifying the world about your new content and bringing you back web traffic!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress web site.

An ”expertly configured” WordPress website is a website or blog that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and the way it integrates with other services, specifically in areas like SEO, external site notification, and analytics.

Why Use An Expertly Configured WordPress-Driven Web Site?

We write extensively on this site about the benefits of using WordPress-powered web sites to grow your business online.

Understanding how and why an “expertly configured” WordPress blog can create an automated traffic generation system requires several articles, which is why we recommend that you spend some time reading our other articles and subscribe to our site (this way, you will be informed when we publish new content on this topic).

Let’s begin by addressing these basic questions:

Why use WordPress to set up an automated traffic generation system? Why can’t you use some other platform?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Site)

Many websites are built using applications that create “static” websites. Essentially, what this means is that the website content simply sits inside a server waiting to be found. A static website doesn’t communicate with anything outside the platform; it doesn’t ’ping’ anyone in cyberspace or announce to any other site that new content has recently been added.

Think about it … if with a static website, the content just sits there passively waiting to be found, then the web site owner has to continually promote their web presence and its content to continue driving web traffic.

WordPress is different!

The WordPress platform provides many features that allow you to set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is post content and your site will do the rest, instantly notifying search engines, social media and other online properties about your new content to automatically start generating you new traffic …

(With an expertly configured WordPress website, you simply publish new content and your site then does the rest, notifying the world about your new content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Website Traffic Blueprint overview, we explain the components of this automated web traffic system:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for maximum benefit.
• Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also an integration of your site’s built-in functionality with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your WordPress site settings have been configured and integrated with various third-party services, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to more visitors.
• Optimize – We recommend starting with a content publishing strategy to build organic traffic. With the right systems in place, you can start to track and analyze your results and start gathering valuable data that will allow you to make smarter decisions when expanding to new traffic generation strategies.

This is the end of Section One

To read the rest of this article, click on the link below:

Web Traffic Blueprint Part Two – How To Drive More Web Visitors For Your Business With WordPress

This tutorial is part of an article series aimed at helping you learn how to grow your business online inexpensively and drive traffic sustainably using a WordPress-powered website or blog and proven web marketing strategies.

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