WordPress Traffic Automation Guide

This article is part of a series of tutorials aimed at helping you learn how to grow your business online and drive traffic automatically using a WordPress website or blog and proven marketing strategies that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of almost every business online.

Learning how to attract new traffic to your website is one of the fundamental skills of running a successful presence online. Driving visitors to a website is also one of the greatest challenges faced by almost all web site owners.

Why Do So Many Small Businesses Have Difficulty Driving Traffic To Their Web Sites?

If you type any of the commonly-searched key phrases below into Google …

• “how to increase more web traffic to my site for free”
• “how do I drive web traffic to my web site for free”
• “best 100 methods to bring more visitors”
• “ideas to bring website visitors using solo ads”
• “free web traffic”

… and you will immediately find loads of information on different methods to help get more website visitors …

(There are loads of strategies to increase web traffic to your website. In this article series you will learn how to set up a system to take advantage of most of these traffic generation methods!)

Clearly, there is no shortage of ways to drive visitors to your web site. There are thousands of tutorials and free resources that can show you effective how to get more visitors to your website.

The problem often has more to do with business owners not investing sufficient time into learning how to drive traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.

The illustration below shows the approach most small businesses take when it comes to generating website traffic …

(This is how many web site owners approach the challenge of generating web traffic)

Essentially, the typical approach most small businesses take is this: first, you get your website, and then you figure out ways of driving traffic to your site.

As we will show you in a moment, there is a better approach.

Don’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will address the problem.

There is nothing wrong with outsourcing if you have great systems in place to manage and process information about your traffic generation activities already. If not, you will probably end up wasting a lot of valuable time and money looking for a profitable traffic method.

(Without a solid foundation and systems in place, online traffic generation can end up being a costly waste of time and money!)

Sustainable traffic generation involves setting up a solid foundation online, putting proper systems in place, testing campaign elements, experimenting with different services, tracking results, comparing ROI across different traffic generation opportunities, and so on.

Is There A Way To Automate The Process Of Generating Website Traffic?

Imagine owning a website where the only thing you had to do to automatically deliver a stream of web traffic to your site was to regularly publish content to your site.

This is not fiction or fantasy … it’s a fact! As a matter of fact, many website owners are profiting with what we have just described … and you can too!

In this article series, you will discover the process of setting up an automated traffic system that will help begin delivering new visitors to your web site, simply by publishing content on a regular basis to your website.

How To Set Up A System That Will Automatically Bring Traffic To Your Site

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:

1. Set up specific systems to lay down a solid foundation for generating sustainable web traffic
2. Add web content on a regular basis to start driving traffic and generating traffic data
3. Start adding other traffic methods and test

(Sustainable traffic generation requires laying a solid foundation online and putting systems in place)

At this stage, we’re mostly concerned with Step 1. The purpose of our article is to help you set up a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money by starting with a simple setup and scaling up intelligently
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation strategies, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress web site, you simply publish content and your site will then do the rest, notifying other sites about your new content and bringing you back traffic!)

An Expertly Configured WordPress Site – What Is It?

An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress web site.

An ”expertly configured” WordPress web site is a website that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, content syndication, and reporting.

Why Use An Expertly Configured WordPress-Driven Site?

We have published many detailed blog posts on this site about using WordPress to grow your business online.

Understanding how and why an “expertly configured” WordPress site can create an automated traffic system requires several articles, which is why we really recommend that you spend some time reading our posts and consider subscribing to our site (this way, you will be informed whenever new content on this topic is published).

Let’s start by answering these basic questions:

Why WordPress? What does WordPress offer that other web platforms don’t?

Take a look at the diagram below …

(Static Website vs Expertly Configured WordPress Website)

Many web sites are built on applications that create websites with “static” web pages. Essentially, what this means is that the web content typically sits inside a server waiting to be discovered. On its own, the static website doesn’t communicate with anyone else outside its platform; it doesn’t ’ping’ anyone in cyberspace or inform any other site that new content has recently been published in the site.

Think about it … if in a static website, all of the content simply sits there passively waiting to be found, then the website owner has to constantly promote their website and its content to keep driving web traffic.

WordPress is different!

The WordPress platform comes with default functionality that lets site owners set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is add content and your site will then do the rest, immediately notifying search engines, social media and other online properties about your new content to automatically start bringing you more website traffic …

(With an expertly configured WordPress site, you simply post content and your website will then do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Site Traffic Blueprint overview, we break down the components of your automated website traffic machine:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
• Automate – Your traffic system requires not only internal WordPress settings to be configured but also the expert integration of your site with external tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your WordPress site settings have been configured and integrated with various external tools, you simply begin publishing new content regularly and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to more visitors.
• Optimize – We recommend beginning with a content-based strategy to build organic traffic. With the right systems in place, you can also start monitoring and understanding your results and gather valuable data that will allow you to make better decisions as you expand to new traffic generation methods.

This is the end of Section One

To keep reading about this topic, click on the link below:

Web Site Traffic Blueprint Part Two – Discover How To Create An Automated Traffic Generation Machine

This article is part of a comprehensive series of tutorials designed to help you learn how to grow your business online using a WordPress-driven website and proven online marketing methods.

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