WordPress Traffic Automation Guide
This article is part of an article series aimed at helping you learn how to grow your business online inexpensively with a WordPress-driven website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of just about every business online.
Learning how to attract more traffic to your website is one of the fundamental skills of running a successful digital presence. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Attracting Visitors To Their Web Sites?
Type any of the following key phrases into Google …
- “increase more web traffic to my website”
- “how can I drive traffic to my website for free”
- “best 25 resources to attract more traffic”
- “learn how to get more traffic using solo ads”
- “need website visitors”
… and you will immediately find an overwhelming number of sites that contain information on different strategies to increase your website visitors …
(There are loads of ways to increase web traffic to your website. This article series will show you how to set up a simple system to benefit from most of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more traffic to your web site. There are tons of products and free sites online that can show you ways to drive more visitors to your site.
The problem often has more to do with business owners not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are a number ways to automate and leverage your web traffic generation.
The illustration below shows the approach most small businesses take when it comes to generating web traffic …
(This is how most site owners approach traffic generation)
Essentially, the typical approach most businesses take is this: first, you build your website, and then you figure out how to drive traffic to it.
As we will show you in just a moment, there is a better way.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will take care of the problem.
Outsourcing is great if you already have systems set up to manage and analyze the results of your traffic generation activities. If not, you will probably end up wasting a lot of valuable time and money looking for a profitable method that can deliver you a positive ROI.
(Without laying down a solid foundation and putting the right systems, web traffic generation can end up being a costly activity!)
Sustainable traffic generation requires setting up a solid foundation online, putting the right systems in place, testing campaign variables, experimenting with different methods, tracking results, measuring ROI across different traffic generation methods, etc.
Is There A Simple, Automated Way To Get Web Traffic?
Imagine owning a website where all you had to do to automatically deliver new targeted traffic to your website was to publish content consistently.
This is not science fiction or fantasy … it’s a fact! Many website owners are currently doing what we have described above … and so can you!
In this article series, we will show you the process of setting up an automated traffic generation machine that will begin to deliver targeted traffic to your site, simply by adding regular content to your site.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for getting sustainable traffic
- Add web content on a regular basis to start bringing visitors and generating data
- Start adding other traffic strategies and test
(Driving more web traffic sustainably involves laying a solid foundation online and putting the right systems in place)
At this stage, we’re mostly concerned with Step One. The purpose of this article is to lay the foundations of a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically get your web pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress website, you simply add content and WordPress does the rest, notifying other sites about your content and bringing you back traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website is not the same thing as a professionally-configured WordPress website.
An expertly configured WordPress website or blog is a site that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Web Site?
We provide a number of comprehensive articles on this site about why you should choose the WordPress platform to grow your business online.
Understanding how and why an “expertly configured” WordPress site can help begin delivering new targeted traffic to your business requires several articles, which is why we really recommend that you spend some time reading our posts and subscribe to our site (this way, we can let you know when we publish new content about this topic).
Let’s start by answering some basic questions:
Why use WordPress to set up an automated traffic generation system? Why not use some other platform?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many websites are traditionally built on platforms that create “static” websites. Essentially, what this means is that your content files just sit inside your server waiting to be discovered. A static website doesn’t communicate with anyone else outside the platform; it doesn’t send out signals to anybody in the cybersphere or inform any other website that new content has recently been added to the site.
Think about it … if with a traditional website, your content simply sits in a server passively waiting to be found, then you have to actively promote your website and your content to keep bringing in web traffic.
WordPress is different!
The WordPress platform comes with default functionality that gives you the ability to set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is publish content and your site will then do the rest, immediately notifying search engines, social media and other online properties about your site to automatically start generating you new web site traffic …
(With an expertly configured WordPress website, you just post new content and WordPress will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Website Traffic Blueprint overview, we break down the components of your automated website traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for best results.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also integrating your WordPress functionality with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your website with various external sites, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to new targeted visitors.
- Optimize – We recommend beginning with a content publishing strategy to build traffic organically. With the right systems in place, you can begin to track and analyze your incoming traffic and gather valuable data that will allow you to make better decisions when using new traffic generation strategies.
This is the end of Part 1
To continue reading about this topic, click here:
Website Traffic Blueprint Part 2 – A Complete Guide To Increasing Your Traffic Automatically
This tutorial is part of a comprehensive series of articles designed to help business owners learn how to grow their business online cost-effectively and drive traffic automatically using a WordPress-driven website and proven marketing methods that are easy and quick to implement.
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