WordPress Traffic Automation Guide
This article is part of a comprehensive series of tutorials designed to help you learn how to grow your business online inexpensively with a WordPress website or blog and proven marketing strategies that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to prosper online.
Learning how to drive visitors to your website is vital to building an online presence successfully. Lack of web traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Attracting More Visitors To Their Web Sites?
If you type any of the commonly-searched key phrases below into Google …
- “attract visitors to your web site for free”
- “how can I increase more web traffic to my web site for free”
- “top 25 places to bring traffic”
- “how to increase web visitors using podcasts”
- “need more web site traffic”
… and you will immediately find thousands of pages containing tips, tricks, and information about different strategies to help you get more traffic to your web site …
(There are many ways to increase web traffic to your site. This article series will show you how to set up a simple system to take advantage of most of these traffic generation strategies!)
There is clearly no shortage of ways to drive more traffic to your website. There are thousands of tutorials and free sites that can teach you cost-effective how to increase visitors to your web site.
The problem is often more to do with businesses not investing enough time into learning how to generate traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The illustration below shows the approach many small businesses take when it comes to generating traffic to their sites …
(This is how most web site owners approach traffic generation)
Essentially, the typical approach many small businesses take is this: first, you get your website, and then you figure out ways of driving traffic to the site.
As we will show you in just a moment, there is a better way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will address the problem.
There is nothing wrong with outsourcing if you have great systems in place to manage and process information about your traffic generation campaigns already. If not, you will probably end up investing a lot of valuable time and money searching for a winning traffic method.
(Without laying down a solid foundation and putting proper systems in place, website traffic generation can end up becoming a costly waste of time and money!)
Driving more web traffic sustainably requires setting up a solid foundation online, putting the right systems in place, testing variables in your campaigns, experimenting with different marketing and promotional strategies, tracking results, measuring ROI across different traffic generation methods, and so on.
Is There A Way To Automate The Process Of Growing Web Traffic?
Imagine if all you had to do to drive targeted traffic to your site was to regularly publish great content to your web site.
This is not science fiction … it’s a fact! In fact, many website owners are enjoying the benefits of what we have described above … and you can too!
In our Web Site Traffic Blueprint article series, we explain what is required to set up an automated traffic generation system that will begin to drive targeted visitors to your site, simply by publishing regular content to your web site.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for creating sustainable traffic
- Add content on a regular basis to start driving traffic and generating traffic data
- Start testing other traffic methods
(To generate sustainable traffic, you first need to put in the right systems)
At this point, we’re mostly concerned with Step 1. The purpose of this article is to help you set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress web site, you simply post new content and WordPress will do the rest!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress website is different than a professionally-configured WordPress website.
An ”expertly configured” WordPress blog is a website that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and the way it integrates with other sites, specifically in areas like search engine optimization, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Driven Website?
We write extensively on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding why and how an “expertly configured” WordPress site can be used to create an automated traffic generation system requires a number of article installments, which is why we strongly recommend that you spend some time reading our other articles and subscribe to our site (this way, we can let you know whenever we publish new information on this topic).
Let’s begin by answering these basic questions:
Why use WordPress to set up an automated traffic generation system? What does WordPress offer that other web platforms don’t?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Website)
Many web sites are built with platforms that create websites with “static” web pages. Essentially, this means that your content simply sits inside a server waiting to be discovered. The static website doesn’t communicate with anyone outside the application; it doesn’t send out signals to anybody in the cybersphere or inform any other website when new content has recently been published to your website.
Think about it … if in a traditional website, your content simply sits there passively waiting to be found, then you have to keep promoting your web presence and your content to maintain new web traffic coming.
WordPress is different!
The WordPress CMS software comes with powerful built-in functionality that allows you to set up, configure and build an automated “traffic generation” machine, where all you then have to do is publish content and WordPress will then do the rest, immediately notifying various online properties about your new content to automatically start generating your business new web traffic …
(With an expertly configured WordPress site, you just post content and WordPress then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Traffic Blueprint overview, we go over the components of this automated online traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for maximum benefit.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also the integration of your site’s built-in functionality with 3rd-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your website with various external sites, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to potential new visitors.
- Optimize – We recommend beginning with a content strategy to build traffic sustainably. With the right systems in place, you can start to monitor and understand the traffic generated as a result and gather valuable information that will allow you to make smarter decisions as you expand to different traffic generation methods.
This is the end of Section 1
To continue reading about this topic, click on the link below:
This article is part of an article series aimed at helping you learn how to grow your business online using a WordPress website and proven online marketing strategies.
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