WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles aimed at helping you learn how to grow your business online cost-effectively and drive traffic sustainably using a WordPress website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need a regular stream of traffic to prosper online.
Knowing how to drive traffic to your website is a requirement of growing a successful web presence. Driving visitors to a web site is also one of the greatest challenges faced by almost every business owner.
Why Do So Many Small Businesses Have Difficulty Getting More Traffic To Their Web Sites?
If you search for any of the phrases below in Google …
- “bring more traffic to your web site for free”
- “how can I get more web traffic to my web site”
- “how to increase traffic”
- “how to attract more website traffic using StumbleUpon”
- “need more web visitors”
… and you will find loads of tips, tricks, and information on strategies to help you get more visitors to your site …
(There are lots of methods to get more website visitors. This article series will show you how to set up a simple system to take advantage of most of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more traffic to your website. There are thousands of products and free sites that can teach you cost-effective how to increase traffic to your website.
The problem is often more to do with business owners not investing sufficient time into learning how to generate traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.
The picture below shows the approach most businesses take when it comes to generating traffic to their sites …
(This is how many small businesses approach the challenge of generating website traffic)
Essentially, the approach most businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to your site.
As you will discover in just a moment, there is a better approach.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will take care of the problem.
Outsourcing is fine if you have systems in place to manage and process information about your traffic generation campaigns already. If not, you will probably end up wasting a lot of your valuable time and money searching for a positive ROI method that can deliver you a positive ROI.
(Without a solid foundation and proper systems, online traffic generation can be a costly waste of time and money!)
Getting a regular stream of web traffic sustainably involves laying a solid foundation online, putting the right systems in place, testing elements in your campaigns, experimenting with different strategies, tracking results, comparing ROI across different traffic generation solutions, etc.
Is There A Way To Automate The Process Of Driving More Traffic?
Imagine if you owned a website where all you had to do to deliver an ongoing stream of targeted traffic to your website was to regularly publish quality content to your website or blog.
This is not science fiction … it’s a fact! As a matter of fact, many website owners are currently doing this … and you can too!
In our Web Traffic Blueprint article series, you will learn how to create an automated traffic generation system that can attract a stream of targeted visitors to your web site, simply by publishing new content to your website on a regular basis.
How To Set Up A System That Will Automatically Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for getting sustainable web traffic
- Add content on a regular basis to drive traffic and generate data organically
- Add new traffic methods
(To get sustainable traffic, you need to first put in the right systems)
At this stage, we’ll mostly be focusing on Step 1. The purpose of our article is to help you set up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling things only when it made sense to do so
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress website, you simply add new content and your site does the rest, informing the world about your new content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website is not the same as a professionally-configured WordPress site.
An expertly configured WordPress website is a website that is not only built on WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with various sites, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Site?
We write extensively on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding how and why an “expertly configured” WordPress site can create an automated traffic generation system requires a number of article installments, which is why we recommend that you spend some time reading our other articles and subscribe to our site (this way, you will be informed when we publish new content about this topic).
Let’s start by answering a couple of basic questions:
Why WordPress? Why not use another platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Site)
Many web sites are built using applications that create “static” websites. Essentially, what this means is that your web content just sits inside the server waiting to be found. On its own, a static website doesn’t communicate with anything else outside the platform; it doesn’t ’ping’ anyone in the cybersphere or notify any other site that new content has been added.
Think about it … if in a traditional website, your content just sits in a server passively waiting to be found, then you have to keep promoting your web presence and your content to maintain web traffic coming.
WordPress is different!
The WordPress platform provides several features that let site owners set up, configure and build an automated “traffic generation” machine, where all you then have to do is publish content and your website will do the rest, immediately notifying various online properties about your site to automatically generate you new website visitors …
(With an expertly configured WordPress website, you simply publish content and WordPress will then do the rest, notifying other sites about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we explain the components of your automated website traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also an integration of your WordPress functionality with external tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your website with various external sites, you simply begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to potential new visitors.
- Optimize – We recommend beginning with a content publishing strategy to build organic traffic. With the right systems in place, you can then start measuring and analyzing your incoming traffic and start gathering valuable information that will allow you to make better decisions when using other traffic generation strategies.
This is the end of Section One
To continue reading about this topic, click on the link below:
This tutorial is part of an tutorial series designed to help you learn how to grow your business online cost-effectively and drive traffic automatically with a WordPress-powered website or blog and proven online marketing strategies.
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