WordPress Traffic Automation Guide
This article is part of an article series aimed at helping business owners learn how to grow their business online and drive traffic sustainably using a WordPress website and proven marketing strategies that are easy to use and easy to implement.
***
WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Knowing how to attract visitors to your website is vital to growing a business online successfully. Getting visitors to a website is also one of the greatest challenges faced by almost all web site owners.
Why Are So Many Businesses Having Difficulty Driving Visitors To Their Websites?
Type in any of the phrases below into Google …
- “drive more visitors to your web site”
- “how can I increase more traffic to my web site”
- “top 10 places to bring traffic”
- “learn how to increase web site traffic using PPC advertising”
- “I need website visitors”
… and you will be presented with loads of information about different ways to get more visitors to your website …
(There are many methods to drive more web traffic to your website. This article series will show you how to set up a system to take advantage of all these traffic generation methods!)
There is clearly no shortage of ways to drive more visitors to your website. There are thousands of courses and free resources online that can teach you methods to bring more traffic to your website.
The problem often has more to do with business owners not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to leverage and automate your web traffic generation.
The diagram below shows how most small businesses approach the process of generating web traffic …
(This is how most small businesses approach traffic generation)
Essentially, the approach many small businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to it.
As you will see in a moment, there is a smarter way.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will address this problem.
Outsourcing is fine if you have systems set up to manage and process information about your traffic generation activities already. If not, you will probably end up investing a lot of your time and money looking for a winning traffic-getting strategy.
(Without a solid foundation and proper systems, website traffic generation can end up being a costly waste of time and money!)
Driving continuous web traffic sustainably involves setting up a solid foundation online, putting proper systems in place, testing elements in your campaigns, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation opportunities, etc.
Is There A Way To Automate The Process Of Increasing Web Visitors?
Imagine if all you had to do to drive targeted traffic to your website was to publish content on a regular basis.
This is not science fiction or fantasy … it’s a fact! In fact, many website owners are currently doing this … and so can you!
In our Web Site Traffic Blueprint article series, we explain the process of setting up an automated traffic generation machine that can instantly begin delivering an ongoing stream of targeted traffic to your web site, simply by publishing regular content to your website.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for getting sustainable traffic
- Add web content on a regular basis to drive visitors and generate web traffic data organically
- Add other traffic strategies and test
(Sustainable traffic generation involves laying a solid foundation online and putting systems in place)
Right now, we’re mostly concerned with Step 1. The purpose of our article is to show you how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling up in an economically sensible way
- Automatically get your web content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress web site, you just post new content and your site will do the rest, informing other sites about your content and bringing you back traffic!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress site is different than a professionally-configured WordPress website.
An expertly configured WordPress site is a blog that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and built-in functionality of WordPress and how it can be integrated with other services, specifically in areas like search engine optimization, third-party site notification, and analytics.
Why Do I Need An Expertly Configured WordPress-Driven Web Site?
We write extensively on this site about why you should choose WordPress to grow your business online.
Understanding how an “expertly configured” WordPress website or blog will help begin delivering an ongoing stream of web traffic to your business requires several articles, which is why we strongly recommend that you spend some time reading our content and subscribe to this site (this way, we can let you know when we publish new information on this topic).
Let’s start by addressing some basic questions:
Why does it have to be WordPress? Why can’t you just use some other web platform?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many sites are built with platforms that create “static” websites. Essentially, what this means is that your web content mostly sits inside the server waiting to be found. A static website doesn’t communicate with anything else outside its application; it doesn’t broadcast to anyone in the cybersphere or announce to any other website that new content has been published to the website.
Think about it … if with a traditional website, the content just sits in a server passively waiting to be found, then the site owner has to constantly promote their site and its content to continue driving web traffic.
WordPress is different!
The WordPress CMS software comes with powerful built-in functionality that gives users the ability to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is add content and your site then does the rest, instantly notifying various online properties about your new content to automatically start generating your business new web site visitors …
(With an expertly configured WordPress website, you just post content and your site will then do the rest, notifying other sites about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we break down the components of your automated online traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also the integration of your WordPress functionality with external services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your site with various third-party sites, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to more web visitors.
- Optimize – We recommend beginning with a content-based strategy to build sustainable traffic. With the right systems in place, you can start to track and understand the traffic generated as a result and start gathering valuable data that will allow you to make more intelligent and cost-effective decisions when expanding to other traffic generation strategies.
This is the end of Section 1
To read the rest of this article, click on the link below:
This article is part of a comprehensive article series designed to help site owners learn how to grow their business online cost-effectively and drive traffic automatically with a WordPress-powered website or blog and proven online marketing methods.
Would You Like To Get Notified When New WordPress Tutorials Get Published? Then Subscribe To WPCompendium.org!
***
"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum