WordPress Traffic Automation Guide
This tutorial is part of a comprehensive series of articles and tutorials designed to help business owners learn how to grow their business online inexpensively with a WordPress website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs a constant stream of web visitors to survive online.
Finding sustainable methods to generate more visitors to your website is vital to growing an online presence successfully. Increasing visitors to a web site is also one of the greatest challenges faced by almost every web site owner.
Why Do So Many Small Businesses Struggle To Attract Traffic To Their Websites?
If you type any of the following searches into Google …
- “how to attract web traffic to your website”
- “how do I increase more visitors to my web site”
- “top 25 resources to bring website visitors”
- “how to increase more website visitors using podcasts”
- “drive prospects to your website for free”
… and you will find lists of pages containing tips, tricks, and information about different methods to help drive more website visitors …
(There are loads of methods to increase web traffic to your site. This article series will show you how to set up a simple system to benefit from most of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more visitors to your website. There are tons of products and free resources that can show you effective how to bring more traffic to your website.
The problem often has more to do with businesses not investing enough time into learning how to generate web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.
The picture below shows the typical approach most businesses take when it comes to generating web traffic …
(This is how most website owners approach the challenge of generating traffic to their sites)
Essentially, the approach many small businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to your website.
As we will show you in just a moment, there is a smarter way.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will eliminate this problem.
Outsourcing is useful if you have the systems set up to manage your traffic generation activities already. If not, all you will probably do is end up spending a lot of your time and money looking for a winning traffic method.
(Without a solid foundation and the right systems in place, online traffic generation can end up becoming very costly!)
Getting web traffic sustainably requires setting up a solid foundation online, implementing the right systems, continually testing campaign elements, experimenting with different methods, tracking results, comparing ROI across different traffic generation opportunities, etc.
Is There A Simple, Automated Way To Increase Web Traffic?
Imagine owning a website where the only thing you had to do to instantly deliver web traffic to your website was to publish quality content consistently.
This is not science fiction or fantasy … it’s a fact! In fact, many website owners are already doing this … and you can too!
In our article series, you will learn the process of setting up an automated traffic machine that can begin delivering new targeted traffic to your website, simply by adding regular content to your web site.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for driving sustainable web traffic
- Add content on a regular basis to start driving traffic and generating data
- Test other traffic strategies
(Sustainable traffic generation involves laying a solid foundation online and putting proper systems in place)
Right now, we’ll mostly be focusing on Step 1. The aim of this article is to show you how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in many different ways
- Automatically get your web content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you just publish new content and your site does the rest, informing other sites about your content and bringing you back web traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website or blog is different than a professionally-configured WordPress site.
An expertly configured WordPress website is a blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, external site notification, and analytics.
Why Use An Expertly Configured WordPress Web Site?
We write extensively on this site about the benefits of using the WordPress CMS to grow your business online.
Understanding how an “expertly configured” WordPress website or blog can instantly begin attracting targeted traffic to your business requires a number of articles, which is why we really recommend that you spend some time reading our posts and subscribe to this site (this way, you will be informed whenever a new article gets published).
Let’s start by answering some basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? What does WordPress offer that other web platforms don’t?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Site)
Many websites are built using platforms that create “static” websites. Essentially, what this means is that your digital content mostly sits inside your server waiting to be found. A static website doesn’t communicate with anything else outside the platform; it doesn’t ’ping’ anyone in cyberspace or notify any other website that new content has recently been added.
Think about it … if in a static website, all of the content just sits in a server passively waiting to be found, then the website owner has to constantly keep on promoting their site and its content to maintain new web visitors coming.
WordPress is different!
The WordPress platform provides various features that give you the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is publish new content and WordPress will do the rest, immediately notifying search engines, social media and other online properties about your site to automatically start bringing you more web site traffic …
(With an expertly configured WordPress website, you simply post new content and your website will then do the rest, notifying the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we explain the components of this automated traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also integrating your site’s built-in functionality with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your site with various third-party sites, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to more visitors.
- Optimize – We recommend starting with a content-focused strategy to build sustainable traffic. With the right systems in place, you can then begin to monitor and understand the traffic generated as a result and gather valuable information that will allow you to make smarter decisions as you expand to additional traffic generation strategies.
This is the end of Section 1
To read the rest of this article, click here:
This article is part of a comprehensive series of articles aimed at helping site owners learn how to grow their business online using a WordPress-driven website or blog and proven online marketing methods.
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