WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive tutorials designed to help you learn how to grow your business online and drive traffic sustainably with a WordPress-driven website and proven marketing methods that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of almost every business online.
Learning how to bring traffic to your website is a requirement of growing a successful presence online. Lack of online traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Driving Visitors To Their Web Sites?
If you type any of the commonly-searched key phrases below into Google …
- “how to attract more web traffic to your web site”
- “how do I drive more visitors to my web site”
- “top 5 resources to attract traffic”
- “cheapest way to attract more visitors using videos”
- “get more visitors to my website”
… and you will be immediately presented with thousands of pages that provide tips, tricks, and information on different strategies to increase your website visitors …
(There are many ways to drive more web traffic to your site. This article series will show you how to set up a simple system to take advantage of all these traffic generation methods!)
Clearly, there is no shortage of ways to drive traffic to your web site. There are thousands of courses and free resources online that can show you methods to get more traffic to your site.
The problem often has more to do with business owners not investing enough time into learning how to generate new traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The diagram below shows how most small businesses typically approach the process of generating website traffic …
(This is how most businesses approach the challenge of generating website traffic)
Essentially, the approach many small businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to the site.
As we will show you in just a moment, there is a smarter way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.
There is nothing wrong with outsourcing if you have the systems in place to manage and analyze the results of your traffic generation activities already. If not, all you will probably do is end up investing a lot of your valuable time and money searching for a profitable method.
(Without a solid foundation and the right systems in place, traffic generation can end up becoming very costly!)
Driving web traffic sustainably involves setting up a solid foundation online, putting the right systems in place, testing campaign elements, experimenting with different methods, analyzing results, measuring ROI across different traffic generation methods, etc.
Is There A Way To Automate The Process Of Driving More Website Traffic?
Imagine if you owned a website where the only thing you had to do to instantly deliver targeted visitors to your website was to regularly publish valuable content to your site.
This is not science fiction or fantasy … it’s a fact! As a matter of fact, many website owners are currently already profiting with this automated traffic system … and you can too!
In our Web Traffic Blueprint article series, you will discover the process of setting up an automated traffic generation machine that can help begin to deliver web traffic to your business, simply by publishing regular content to your website.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for getting sustainable web traffic
- Add content on a regular basis to start bringing visitors and generating data
- Start adding other traffic methods and test
(To generate sustainable traffic, you first need to put in the right systems)
At this point, we’ll mostly be focusing on Step 1. The purpose of our article series is to provide an overview of how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a simple setup and scaling up to suit your budget
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress site, you simply post content and your site will then do the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website is different than a professionally-configured WordPress site.
An expertly configured WordPress web site is a web site that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and how it can be integrated with other sites, specifically in areas like search engine optimization, content syndication, and reporting.
Why Use An Expertly Configured WordPress Web Site?
We write extensively on this site about the benefits of using WordPress to grow your business online.
Understanding why and how an “expertly configured” WordPress blog can help deliver targeted visitors to your business requires a number of articles, which is why we strongly recommend that you spend some time reading our other articles and consider subscribing to our site (this way, you will be informed when we publish a new article).
Let’s begin by addressing a couple of basic questions:
Why WordPress? What does WordPress do that other web platforms don’t?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Website)
Many websites are traditionally built on platforms that create “static” websites. Essentially, this means that the content files typically sit inside the server waiting to be discovered. A static website doesn’t communicate with anything else outside the application; it doesn’t send out signals to anybody in the cybersphere or announce to any other website that new content has recently been added to your site.
Think about it … if with a static website, the content simply sits in a server passively waiting to be found, then the web site owner has to continually promote their website and its content to maintain new web visitors coming.
WordPress is different!
WordPress provides many features that give site owners the ability to set up, configure and build an automated “traffic generation” machine, where all you then need to do is publish content and WordPress then does the rest, instantly notifying search engines, social media and other online properties about your site to automatically bring you more web site traffic …
(With an expertly configured WordPress web site, you just add content and your site then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we go over the components of your automated website traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also integrating your WordPress site with third-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site has been configured and integrated with various third-party sites, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to more visitors.
- Optimize – We recommend beginning with a content-based strategy to build traffic organically. With the right systems in place, you can also begin to measure and understand the traffic generated as a result and gather valuable data that will allow you to make smarter decisions when using different traffic generation strategies.
This is the end of Section One
To continue reading, click on the link below:
This tutorial is part of an tutorial series aimed at helping you learn how to grow your business online inexpensively using a WordPress-powered website and proven marketing strategies that are easy to implement.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)