WordPress Traffic Automation Guide

This article is part of a series of comprehensive tutorials aimed at helping site owners learn how to grow their business and drive traffic organically using a WordPress-powered website or blog and proven web marketing methods.

***

WordPress Traffic Automation Blueprint – Overview

Almost every business needs a constant stream of new visitors to grow online.

Learning how to drive traffic to your website is a requirement of running an online presence successfully. Getting visitors to a website is also one of the biggest challenges faced by almost every web site owner.

Why Are So Many Businesses Having Difficulty Attracting Traffic To Their Web Sites?

If you search for any of the phrases below in Google …

• “how to get more web traffic to my web site”
• “attract traffic to my web site for free”
• “best 5 resources to increase more traffic”
• “ways to attract more traffic using social media”
• “get people to my website”

… and you will find tons of sites that contain information about different ways to help increase your website visitors …

(There are many strategies to get more website visitors. This article series will show you how to set up a simple system to benefit from all these traffic generation strategies!)

There is clearly no shortage of ways to drive visitors to your website. There are tons of products and free resources that can teach you strategies to drive more visitors to your website.

The problem is often more about businesses not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.

The illustration below shows how most small businesses typically approach the process of generating web traffic …

(This is how many businesses approach the challenge of generating web traffic)

Essentially, the approach most small businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to your website.

As we will show you in a moment, there is a better way.

Don’t make the mistake of believing that “outsourcing” your traffic generation will address this problem.

There is nothing wrong with outsourcing if you have great systems in place to manage and analyze the results of your traffic generation campaigns. If not, all you will probably do is end up investing a lot of time and money looking for a positive ROI traffic-getting strategy.

(Without a solid foundation and proper systems in place, web traffic generation can become very costly!)

Getting web traffic sustainably requires setting up a solid foundation online, putting the right systems in place, testing variables in your campaigns, experimenting with different advertising and promotional services, analyzing results, comparing ROI across different traffic generation opportunities, etc.

Is There A Way To Automate The Process Of Growing Web Visitors?

Imagine if all you had to do to deliver new targeted traffic to your website was to publish valuable content consistently.

This is not fantasy or fiction … it’s a fact! In fact, many website owners are already doing this … and you can too!

In the Web Site Traffic Blueprint article series, we will show you how to create an automated traffic system that will help attract targeted visitors to your website, simply by publishing regular content to your web site.

How To Set Up A System That Will Automatically Bring Traffic To Your Site

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:

1. Set up systems to lay down a solid foundation for generating sustainable traffic
2. Add web content on a regular basis to drive traffic and generate web traffic data organically
3. Add other traffic methods and test

(Sustainable traffic generation involves laying a solid foundation online and implementing systems)

Right now, we’ll mostly be focusing on Step 1. The purpose of our article series is to explain how to set up a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money in lots of different ways
• Automatically get your web pages indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress website, you just publish new content and your site will do the rest, informing the world about your new content and bringing you back web traffic!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress website is not the same as a professionally-configured WordPress site.

An ”expertly configured” WordPress site is a website that is not only built on the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and its integration with other sites, specifically in areas like SEO, content syndication, and reporting.

Why Do I Need An Expertly Configured WordPress-Powered Web Site?

We have published many detailed articles on this site about the benefits of using WordPress-driven web sites to grow your business online.

Understanding how an “expertly configured” WordPress web site will deliver targeted visitors to your business requires a number of articles, which is why we recommend that you spend some time reading our posts and subscribe to our site (this way, you will be informed whenever we publish a new article).

Let’s begin by addressing some basic questions:

What makes WordPress so special? Why not use another platform?

Take a look at the diagram below …

(Static vs Expertly Configured WordPress Site)

Many websites are built using platforms that create “static” websites. Essentially, what this means is that the website pages simply sit inside your server waiting to be discovered. On its own, a static website doesn’t communicate with anything outside the platform; it doesn’t send out ’pings’ to anyone in cyberspace or announce to any other website that new content has recently been published to the site.

Think about it … if with a traditional website, the content simply sits in a server passively waiting to be found, then the web site owner has to actively continue promoting their web presence and its content to maintain new web visitors coming.

WordPress is different!

WordPress provides special features that let you set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is add new content and your site then does the rest, instantly notifying various online properties about your site to automatically start driving you new traffic …

(With an expertly configured WordPress website, you simply add new content and your website will then do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Website Traffic Blueprint overview, we break down the components of your automated online traffic machine:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
• Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also an integration of your site with third-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your WordPress site settings have been configured and integrated with various third-party services, you then begin publishing new content regularly and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to potential new visitors.
• Optimize – We recommend starting with a content marketing strategy to build traffic sustainably. With the right systems in place, you can also begin to measure and understand your results and gather valuable data that will allow you to make smarter decisions as you expand to new traffic generation methods.

This is the end of Section 1

To keep reading about this topic, click here:

Web Site Traffic Blueprint Part Two – A Complete Guide To Increasing Your Traffic Automatically

This article is part of a comprehensive series of tutorials designed to help you learn how to grow your business online cost-effectively and drive traffic organically using a WordPress-powered website and proven online marketing methods.

Would You Like To Get Automatically Notified When New Tutorials Are Published? Then Subscribe Using The Form Below!

***