WordPress Traffic Automation Guide

This tutorial is part of a comprehensive tutorial series aimed at helping website owners learn how to grow their business online cost-effectively with a WordPress website or blog and proven online marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of most businesses online.

Learning how to increase traffic to your website is essential to growing a successful web presence. Increasing visitors to a web site is also one of the most difficult challenges faced by almost all web site owners.

Why Are So Many Businesses Having Difficulty Attracting Traffic To Their Websites?

If you type any of the key phrases below into Google …

• “increase web traffic to your web site for free”
• “bring web traffic to my website for free”
• “top 50 places to increase web traffic”
• “learn how to attract more visitors using podcasts”
• “need more web traffic”

… and you will immediately find loads of information on strategies to help increase traffic to your website …

(There are many methods to increase web traffic to your website. This article series is designed to help you set up a simple system to take advantage of many of these traffic generation methods!)

Clearly, there is no shortage of ways to drive traffic to your web site. There are thousands of tutorials and free resources that can teach you cost-effective ways to increase visitors to your site.

The problem is often more to do with business owners not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.

The illustration below shows the approach many small businesses take when it comes to generating traffic to their sites …

(This is how many web site owners approach the challenge of generating website traffic)

Essentially, the typical approach most small businesses take is this: first, you build a website, and then you figure out ways of driving traffic to your website.

As you will discover in a moment, there is a smarter approach.

Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will address the problem.

Outsourcing is great if you have systems set up to manage your traffic generation campaigns already. If not, all you will probably do is end up spending a lot of your time and money looking for a profitable traffic strategy.

(Without a solid foundation and the right systems in place, website traffic generation can become a costly waste of time and money!)

Sustainable traffic generation requires laying a solid foundation online, implementing the right systems, testing variables in your campaigns, experimenting with different advertising and promotional methods, tracking results, measuring ROI across different traffic generation opportunities, etc.

Is There A Way To Automate The Process Of Growing Website Traffic?

Imagine if all you had to do to deliver a stream of targeted traffic to your site was to publish content on a regular basis.

This is not fantasy … it’s a fact! In fact, many website owners are already doing what we have described above … and you can too!

In our Website Traffic Blueprint article series, you will learn the process of setting up an automated traffic generation machine that will help begin delivering an ongoing stream of targeted visitors to your business, simply by publishing regular content to your site.

How To Set Up An Automated Traffic System

As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:

1. Set up specific systems to lay down a solid foundation for creating sustainable traffic
2. Add content on a regular basis to start driving traffic and generating traffic data
3. Start testing other traffic methods

(Driving web traffic sustainably involves laying a solid foundation online and implementing proper systems)

At this stage, we’ll mostly be focusing on Step 1. The aim of this article series is to explain the process of setting up a traffic generation system that will ultimately help you:

• Save time using leverage and automation
• Save money in lots of different ways
• Automatically get your website content indexed faster in search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …

(With an expertly configured WordPress website, you just post new content and WordPress does the rest, notifying other sites about your content and bringing you back web traffic!)

What Is An Expertly Configured WordPress Website?

An expertly configured WordPress site is different than a professionally-configured WordPress website or blog.

An expertly configured WordPress website is a website or blog that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and the way it integrates with other services, specifically in areas like SEO, content syndication, and reporting.

Why Use An Expertly Configured WordPress-Driven Website?

We have published many detailed articles on this site about the benefits and advantages of choosing WordPress to grow your business online.

Understanding how and why an “expertly configured” WordPress blog can instantly begin driving an ongoing stream of web traffic to your business requires a number of article installments, which is why we strongly recommend that you spend some time reading our content and subscribe to our site (this way, you will be informed when we publish a new article).

Let’s start by addressing some basic questions:

What makes WordPress so special? What does WordPress do that other web platforms don’t?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Website)

Many web sites are traditionally built on applications that create websites with “static” web pages. Essentially, this means that your digital content typically sits inside the server waiting to be discovered. On its own, a static website doesn’t communicate with anything outside its platform; it doesn’t ’ping’ anybody in cyberspace or notify any other site when new content has been published on your site.

Think about it … if in a static website, your content just sits in a server passively waiting to be found, then you have to keep promoting your web presence and your content to keep bringing in web traffic.

WordPress is different!

WordPress provides various features that give you the ability to set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is add new content and WordPress then does the rest, instantly notifying search engines, social media and other online properties about your site to drive you new website traffic …

(With an expertly configured WordPress web site, you just publish new content and your website does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Site Traffic Blueprint overview, we explain the components of your automated online traffic system:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for best results.
• Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also integrating your WordPress functionality with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your site has been configured and integrated with various external services, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to potential visitors.
• Optimize – We recommend starting with a content marketing strategy to build organic traffic. With the right systems in place, you can then start measuring and understanding the traffic generated as a result and gather valuable information that will allow you to make smarter decisions when expanding to different traffic generation methods.

This is the end of Part One

To keep reading, click on the link below:

Website Traffic Blueprint Part Two – A Complete Guide To Growing Your Traffic Automatically

This tutorial is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online and drive traffic organically with a WordPress website and proven web marketing methods.

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