WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles designed to help you learn how to grow your business using a WordPress-driven website or blog and proven marketing strategies that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need traffic to stay in business online.
Knowing how to bring more traffic to your website is a requirement of running a successful business presence online. Lack of online traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Struggle To Attract More Visitors To Their Web Sites?
If you type any of the commonly-searched phrases below into Google …
- “how to get more traffic to my site”
- “how can I attract more visitors to my website for free”
- “top 25 ways to increase more web traffic”
- “need to increase visitors using paid advertising”
- “get customers to my web site”
… and you will be presented with tons of sites that contain information on strategies to increase your website visitors …
(There are many strategies to drive more website visitors. In this article series you will learn how to set up a simple system to take advantage of many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more traffic to your website. There are tons of products and free sites online that can show you cost-effective ways to increase visitors to your website.
The problem is often more about business owners not investing enough time into learning how to generate new web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The picture below shows the typical approach most small businesses take when it comes to generating website traffic …
(This is how many small businesses approach the challenge of generating web traffic)
Essentially, the approach many businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to your site.
As you will see in a moment, there is a better way.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will address this problem.
Outsourcing is great if you have great systems in place to manage your traffic generation activities already. If not, you will probably end up spending a lot of valuable time and money looking for a profitable traffic method.
(Without a solid foundation and the right systems, online traffic generation can end up being very costly!)
Driving continuous web traffic sustainably requires setting up a solid foundation online, putting systems in place, continually testing campaign variables, experimenting with different marketing and promotional strategies, analyzing results, comparing ROI across different traffic generation strategies, etc.
Is There A Simple, Automated Way To Generate More Traffic?
Imagine if all you had to do to attract targeted visitors to your website was to publish quality content consistently.
This is not science fiction or fantasy … it’s a fact! As a matter of fact, many website owners are currently doing what we have described above … and you can too!
In our Web Site Traffic Blueprint article series, you will discover how to create an automated traffic machine that can help begin attracting targeted traffic to your website, simply by publishing regular content to your web site.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for getting sustainable traffic
- Add web content on a regular basis to start bringing visitors and generating traffic data
- Add new traffic strategies and test
(Sustainable traffic generation involves setting up a solid foundation online and putting the right systems in place)
At this stage, we’re mostly concerned with Step 1. The aim of this article series is to help you set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress site, you just publish new content and your website then does the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress web site is not the same as a professionally-configured WordPress web site.
An expertly configured WordPress website or blog is a web site that is not only built with the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Driven Web Site?
We provide a number of detailed blog posts on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding how an “expertly configured” WordPress blog will attract new targeted traffic to your business requires several articles, which is why we strongly recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know whenever new information on this topic gets published).
Let’s begin by answering some basic questions:
Why does it need to be WordPress? What does WordPress do that other web platforms don’t?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many web sites are traditionally built on platforms that create “static” websites. Essentially, what this means is that the website content mostly sits inside the server waiting to be discovered. The static website doesn’t communicate with anything outside the application; it doesn’t ’ping’ anybody in cyberspace or notify any other website that new content has been added.
Think about it … if with a static website, the content just sits there passively waiting to be found, then the business owner has to actively continue promoting their web presence and its content to maintain web visitors coming.
WordPress is different!
The WordPress platform comes with default functionality that allows users to set up, configure and build an automated “traffic generation” machine, where all you then have to do is add content and WordPress will then do the rest, immediately notifying search engines, social media and other online properties about your new content to start driving you more web traffic …
(With an expertly configured WordPress web site, you just post new content and your website will then do the rest, notifying other sites about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we go over the components of your automated traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for maximum benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also the integration of your WordPress functionality with external services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various third-party services, you then begin to publish new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to more web visitors.
- Optimize – We recommend starting with a content strategy to build organic traffic. With the right systems in place, you can then begin monitoring and analyzing your results and start gathering valuable information that will allow you to make more intelligent and cost-effective decisions when using different traffic generation strategies.
This is the end of Part One
To continue reading about this topic, click on the link below:
This tutorial is part of a comprehensive tutorial series aimed at helping website owners learn how to grow their business online using a WordPress-driven website or blog and proven web marketing strategies.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)