WordPress Traffic Automation Guide
This article is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online and drive traffic sustainably with a WordPress-driven website or blog and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of almost every business online.
Knowing how to bring visitors to your website is essential to building a successful web presence. Increasing visitors to a website is also one of the biggest challenges faced by most website owners.
Why Do So Many Small Businesses Have Difficulty Attracting Visitors To Their Web Sites?
Type any of the phrases below into Google …
- “drive more traffic to your web site for free”
- “how can I get more visitors to my web site for free”
- “ways to attract traffic”
- “how to get visitors using Facebook”
- “get people to my website”
… and you will be immediately presented with loads of information about different ways to increase visitors to your web site …
(There are lots of ways to get more web traffic to your web site. In this article series you will learn how to set up a system to take advantage of many of these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your site. There are loads of products and free sites that can teach you cost-effective strategies to bring more traffic to your website.
The problem is often more to do with businesses not investing enough time into learning how to generate new web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are many ways to leverage and automate your web traffic generation.
The illustration below shows how most small businesses typically approach the challenge of generating traffic to their sites …
(This is how most small businesses approach traffic generation)
Essentially, the typical approach most businesses take is this: first, you build a website, and then you figure out how to drive traffic to your site.
As we will show you in a moment, there is a better way.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will take care of the problem.
There is nothing wrong with outsourcing if you have systems in place to manage and process information about your traffic generation campaigns. If not, all you will probably do is end up investing a lot of time and money searching for a profitable method.
(Without a solid foundation and the right systems, website traffic generation can become very costly!)
Driving more web traffic sustainably requires setting up a solid foundation online, putting proper systems in place, continually testing campaign variables, experimenting with different services, analyzing results, measuring ROI across different traffic generation solutions, etc.
Is There A Way To Automate The Process Of Getting Traffic?
Imagine if all you had to do to attract targeted traffic to your site was to publish content on a regular basis.
This is not science fiction … it’s a fact! As a matter of fact, many website owners are currently doing this … and you can too!
In this article series, you will learn how to create an automated traffic system that can begin attracting targeted visitors to your business, simply by publishing content to your website on a regular basis.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for generating sustainable traffic
- Add content on a regular basis to drive visitors and generate web traffic data organically
- Test new traffic strategies
(To get sustainable web traffic, you need to first put in the right systems)
Right now, we’ll mostly be focusing on Step One. The aim of our article is to help you lay the foundations for a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress website, you simply post new content and your site does the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress site is not the same thing as a professionally-configured WordPress site.
An expertly configured WordPress blog is a site that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and the way it can be integrated with other services, specifically in areas like search engine optimization, external site syndication, and reporting.
Why Use An Expertly Configured WordPress Website?
We have published many detailed articles on this site about why you should use WordPress-powered websites WordPress to grow your business online.
Understanding how and why an “expertly configured” WordPress web site can instantly deliver new targeted traffic to your business requires several articles, which is why we really recommend that you spend some time reading our content and consider subscribing to this site (this way, you will be informed whenever we publish a new article).
Let’s begin by answering these basic questions:
Why WordPress? Why can’t you use another platform?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are built on platforms that create “static” websites. Essentially, what this means is that the digital content simply sits inside a server waiting to be discovered. The static website doesn’t communicate with anything else outside the platform; it doesn’t broadcast to anybody in the cybersphere or inform any other website when new content has been added.
Think about it … if in a traditional website, the content simply sits there passively waiting to be found, then the business owner has to actively promote their site and its content to maintain new web visitors coming.
WordPress is different!
The WordPress CMS application comes with default functionality that gives you the ability to set up, configure and build an automated “traffic generation” machine, where all you then need to do is add content and WordPress does the rest, instantly notifying various online properties about your site to automatically start bringing you new web site visitors …
(With an expertly configured WordPress website, you simply add new content and WordPress does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Website Traffic Blueprint overview, we go over the components of this automated web traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also the integration of your site with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site settings have been configured and integrated with various third-party tools, you simply begin to publish new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to more visitors.
- Optimize – We recommend starting with a content-based strategy to build traffic organically. With the right systems in place, you can then start to track and analyze your incoming traffic and start gathering valuable information that will allow you to make smarter decisions when expanding to different traffic generation methods.
This is the end of Part One
To read the rest of this article, click here:
Web Traffic Blueprint Part 2 – How To Generate More Web Visitors For Your Business
This article is part of a comprehensive series of articles aimed at helping you learn how to grow your business online inexpensively with a WordPress-powered website and proven marketing methods that are easy to implement.
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