WordPress Traffic Automation Guide
This article is part of a comprehensive article series aimed at helping small business owners learn how to grow their business online inexpensively with a WordPress website and proven marketing strategies that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to stay in business online.
Finding effective methods to get traffic to your website is essential to running a business online successfully. Driving visitors to a web site is also one of the most difficult challenges faced by almost all web site owners.
Why Do So Many Businesses Have Difficulty Attracting Traffic To Their Web Sites?
Search for any of the information below in Google …
- “increase more visitors to your website for free”
- “get more web traffic to my web site”
- “how to bring more web visitors”
- “how to get more web visitors using paid advertising”
- “I need more web traffic”
… and you will immediately find loads of tips, tricks, and information on ways to help get more traffic to your web site …
(There are lots of ways to increase your website visitors. In this article series you will learn how to set up a simple system to benefit from many of these traffic generation strategies!)
There is clearly no shortage of ways to drive more visitors to your web site. There are thousands of courses and free information online that can show you effective strategies to bring more visitors to your site.
The problem is often more to do with businesses not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to automate and leverage your web traffic generation.
The picture below shows the approach many businesses take when it comes to generating traffic to their sites …
(This is how most businesses approach traffic generation)
Essentially, the typical approach most small businesses take is this: first, you build a website, and then you figure out ways of driving traffic to your site.
As we will show you in just a moment, there is a smarter way.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will address the problem.
Outsourcing is fine if you already have the systems set up to manage your traffic generation campaigns. If not, you will probably end up spending a lot of time and money looking for a positive ROI traffic strategy.
(Without laying down a solid foundation and putting proper systems, web traffic generation can end up being a very costly activity!)
Getting web traffic sustainably requires setting up a solid foundation online, implementing systems, continually testing campaign elements, experimenting with different strategies, analyzing results, measuring ROI across different traffic generation solutions, and so on.
Is There A Simple, Automated Way To Get Website Visitors?
Imagine if you owned a website where the only thing you had to do to automatically drive targeted traffic to your website was to regularly publish valuable content to your website.
This is not fantasy or fiction … it’s a fact! Many website owners are currently doing this … and you can too!
In the Web Site Traffic Blueprint article series, we explain what it takes to set up an automated traffic system that can help deliver targeted visitors to your site, simply by adding regular content to your website.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for creating sustainable traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Add other traffic strategies
(To get sustainable web traffic, you need to first set up the right systems)
At this stage, we’ll mostly be focusing on Step 1. The purpose of our article is to help you understand how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress website, you simply add content and your site then does the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress site is different than a professionally-configured WordPress website.
An expertly configured WordPress web site is a website that is not only built with WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and its integration with various sites, specifically in areas like SEO, external site notification, and reporting.
Why Use An Expertly Configured WordPress-Driven Web Site?
We provide a number of detailed blog posts on this site about why you should use WordPress-driven sites the WordPress platform to grow your business online.
Understanding why and how an “expertly configured” WordPress blog can help deliver targeted visitors to your business requires a number of articles, which is why we really recommend that you spend some time reading our posts and subscribe to this site (this way, you will be informed when new content on this topic gets published).
Let’s begin by addressing some basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? Why can’t you use some other web platform?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are built using platforms that create websites with “static” web pages. Essentially, what this means is that the content mostly sits inside the server waiting to be discovered. The static website doesn’t communicate with anything outside its application; it doesn’t broadcast to anybody in cyberspace or announce to any other website that new content has recently been published in the website.
Think about it … if in a static website, all of your content just sits there passively waiting to be found, then you have to keep promoting your website and your content to maintain web visitors coming.
WordPress is different!
WordPress comes with powerful built-in functionality that allows you to set up, configure and build an automated “traffic generation” machine, where all you then need to do is post new content and your website will then do the rest, instantly notifying search engines, social media and other online properties about your new content to automatically start driving your business new web traffic …
(With an expertly configured WordPress site, you just publish content and WordPress does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we go over the components of your automated website traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also integrating your WordPress site with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various third-party tools, you then begin publishing new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to new targeted visitors.
- Optimize – We recommend starting with a content marketing strategy to build sustainable traffic. With the right systems in place, you can then begin measuring and analyzing the traffic generated as a result and start gathering valuable information that will allow you to make better decisions when expanding to other traffic generation methods.
This is the end of Part 1
To read the rest of this article, click here:
Website Traffic Blueprint Part Two – How To Create An Automated Traffic Generation Machine
This tutorial is part of a comprehensive tutorial series aimed at helping you learn how to grow your business online inexpensively and drive traffic automatically with a WordPress-driven website or blog and proven marketing methods that are easy and quick to implement.
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