WordPress Traffic Automation Guide
This article is part of an article series aimed at helping small business owners learn how to grow their business online cost-effectively using a WordPress-powered website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs a regular stream of web visitors to stay in business online.
Learning sustainable ways of increasing visitors to your website is a requirement of running a successful web presence. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Attracting More Visitors To Their Websites?
Type any of the commonly-searched key phrases below into Google …
- “how to attract visitors to your web site for free”
- “attract visitors to my website”
- “best 5 methods to attract more traffic”
- “how to attract more visitors using forum ads”
- “drive buyers to your web site”
… and you will find thousands of pages containing information about methods to help you increase your website visitors …
(There are loads of ways to increase web traffic to your website. This article series is designed to help you set up a simple system to take advantage of all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your website. There are tons of courses and free resources that can show you strategies to increase traffic to your website.
The problem often has more to do with businesses not investing enough time into learning how to generate web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.
The picture below shows how many small businesses typically approach the challenge of generating traffic to their sites …
(This is how many businesses approach traffic generation)
Essentially, the typical approach many businesses take is this: first, you get a website, and then you figure out how to drive traffic to the site.
As we will show you in a moment, there is a smarter approach.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will address the problem.
There is nothing wrong with outsourcing if you have systems in place to manage and process information about your traffic generation campaigns. If not, all you will probably do is end up investing a lot of your valuable time and money looking for a positive ROI traffic method.
(Without a solid foundation and the right systems in place, online traffic generation can be a costly waste of time and money!)
Getting web traffic sustainably involves laying a solid foundation online, putting systems in place, continually testing campaign elements, experimenting with different advertising and promotional services, analyzing results, comparing ROI across different traffic generation opportunities, and so on.
Is There A Simple, Automated Way To Increase Web Visitors?
Imagine if you owned a web site where the only thing you had to do to automatically deliver an ongoing stream of targeted traffic to your site was to publish great content on a regular basis.
This is not science fiction … it’s a fact! As a matter of fact, many website owners are currently already enjoying the benefits of this automated traffic system … and you can too!
In this article series, you will discover what you need to do to set up an automated traffic generation system that can instantly begin attracting targeted visitors to your website, simply by publishing new content on a regular basis to your website.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for creating sustainable traffic
- Add content on a regular basis to drive traffic and generate data organically
- Add other traffic strategies and test
(Sustainable traffic generation involves laying a solid foundation online and putting systems in place)
Right now, we’re mostly concerned with Step 1. The purpose of this article is to help you lay the foundations for a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress web site, you just publish content and WordPress will then do the rest, informing other sites about your new content and bringing you back traffic!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress site is not the same thing as a professionally-configured WordPress site.
An ”expertly configured” WordPress blog is a site that is not only built using the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with other services, specifically in areas like SEO, external site notification, and reporting.
Why Use An Expertly Configured WordPress-Driven Site?
We write extensively on this site about the benefits of using WordPress-driven websites to grow your business online.
Understanding how an “expertly configured” WordPress website can be used to set up an automated traffic generation system requires several article installments, which is why we strongly recommend that you spend some time reading our content and subscribe to this site (this way, you will be informed when we publish new information on this topic).
Let’s begin by answering some basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? Why can’t you use another platform?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many websites are traditionally built with applications that create “static” websites. Essentially, this means that the content files mostly sit inside a server waiting to be found. A static website doesn’t communicate with anything else outside its application; it doesn’t ’ping’ anyone in cyberspace or announce to any other site that new content has been published on the website.
Think about it … if with a traditional website, your content simply sits in a server passively waiting to be found, then you have to continually keep promoting your site and your content to maintain new web traffic coming.
WordPress is different!
WordPress provides several features that let users set up, configure and build an automated “traffic generation” machine, where all you then have to do is add content and your website then does the rest, immediately notifying search engines, social media and other online properties about your site to automatically generate you new web site traffic …
(With an expertly configured WordPress website, you just post content and your site will do the rest, notifying other sites about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Site Traffic Blueprint overview, we explain the components of your automated traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for best results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also integrating your built-in WordPress features with third-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various third-party services, you simply begin publishing new content on a regular basis and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to new visitors.
- Optimize – We recommend beginning with a content marketing strategy to build traffic sustainably. With the right systems in place, you can start to track and understand the traffic generated as a result and gather valuable information that will allow you to make smarter decisions when using other traffic generation strategies.
This is the end of Section 1
To continue reading about this topic, click on the link below:
This article is part of a comprehensive series of tutorials designed to help site owners learn how to grow their business using a WordPress-driven website and proven online marketing strategies.
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