WordPress Traffic Automation Guide
This tutorial is part of an article series designed to help site owners learn how to grow their business online cost-effectively with a WordPress-driven website or blog and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs a regular stream of web traffic to survive online.
Learning cost-effective strategies to get traffic to your website is one of the fundamental skills of running an online presence successfully. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Getting Visitors To Their Websites?
If you type any of the phrases below into Google …
- “increase visitors to your site for free”
- “drive more web traffic to my web site for free”
- “top 50 places to attract traffic”
- “easiest ways to attract more visitors using free methods”
- “drive traffic to my website”
… and you will find an overwhelming number of sites offering you information about strategies to help you increase visitors to your web site …
(There are many methods to drive more website visitors. This article series will show you how to set up a simple system to benefit from most of these traffic generation methods!)
Clearly, there is no shortage of ways to drive visitors to your site. There are loads of products and free resources online that can teach you strategies to increase visitors to your site.
The problem often has more to do with businesses not investing sufficient time into learning how to generate traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are many ways to leverage and automate your web traffic generation.
The illustration below shows how many small businesses typically approach the challenge of generating website traffic …
(This is how most web site owners approach the challenge of generating traffic to their sites)
Essentially, the typical approach most businesses take is this: first, you build a website, and then you figure out how to drive traffic to it.
As we will show you in just a moment, there is a smarter approach.
Don’t make the mistake of believing that “outsourcing” your traffic generation will address the problem.
Outsourcing is fine if you have systems in place to manage your traffic generation campaigns already. If not, you will probably end up wasting a lot of your valuable time and money looking for a positive ROI traffic strategy.
(Without laying down a solid foundation and putting proper systems in place, web traffic generation can end up becoming very costly!)
Sustainable traffic generation requires setting up a solid foundation online, putting systems in place, continually testing campaign elements, experimenting with different methods, tracking results, comparing ROI across different traffic generation methods, and so on.
Is There A Way To Automate The Process Of Growing Website Traffic?
Imagine if all you had to do to drive new visitors to your site was to regularly add great content to your web site.
This is not science fiction … it’s a fact! As a matter of fact, many website owners are already doing what we’ve described above … and so can you!
In this article series, you will learn how to create an automated traffic system that can begin to drive targeted visitors to your business, simply by publishing regular content to your website.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for creating sustainable web traffic
- Add content on a regular basis to start driving traffic and generating traffic data
- Add other traffic strategies and test
(To get sustainable traffic, you need to first set up the right systems)
At this stage, we’re mostly concerned with Step One. The aim of our article series is to help you set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting simple and scaling things in a cost-effective way
- Automatically get your website pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you simply add content and WordPress will then do the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress website.
An ”expertly configured” WordPress website is a website or blog that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, external site syndication, and analytics.
Why Use An Expertly Configured WordPress-Powered Web Site?
We write extensively on this site about the benefits of using the WordPress CMS to grow your business online.
Understanding why and how an “expertly configured” WordPress site can be used to set up an automated traffic generation system requires a number of articles, which is why we highly recommend that you spend some time reading our other articles and consider subscribing to our site (this way, you will be informed when we publish new content about this topic).
Let’s begin by addressing these basic questions:
Why does it need to be WordPress? What does WordPress provide that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many web sites are traditionally built on platforms that create “static” websites. Essentially, what this means is that your content mostly sits inside your server waiting to be discovered. The static website doesn’t communicate with anyone outside the platform; it doesn’t ’ping’ anybody in the cybersphere or notify any other site that new content has been added to your site.
Think about it … if in a traditional website, all of your content simply sits there passively waiting to be found, then you have to constantly be promoting your web presence and your content to keep driving new visitors.
WordPress is different!
The WordPress CMS application provides special features that let site owners set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is publish content and your website does the rest, immediately notifying search engines, social media and other online properties about your new content to start bringing you more web site traffic …
(With an expertly configured WordPress site, you just add new content and WordPress will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we break down the components of this automated online traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for maximum benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also expert integration of your WordPress site with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your site with various third-party tools, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to potential new visitors.
- Optimize – We recommend starting with a content strategy to build traffic sustainably. With the right systems in place, you can then start measuring and analyzing your results and gather valuable information that will allow you to make better decisions as you expand to new traffic generation strategies.
This is the end of Part 1
To keep reading this article, click on the link below:
This article is part of a comprehensive series of tutorials designed to help you learn how to grow your business online inexpensively and drive traffic organically using a WordPress-driven website or blog and proven online marketing strategies.
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