WordPress Traffic Automation Guide
This tutorial is part of an article series designed to help small business owners learn how to grow their business online inexpensively and drive traffic organically using a WordPress-driven website or blog and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of just about every business online.
Learning how to attract visitors to your website is one of the most important skills of growing a successful web presence. Lack of web traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Struggle To Drive More Visitors To Their Websites?
Type in any of the searches below into Google …
- “bring more visitors to your website for free”
- “how can I get more web traffic to my website”
- “need to increase visitors”
- “ways to attract more web visitors using LinkedIn”
- “I need web visitors”
… and you will be immediately presented with an overwhelming number of sites with tips, tricks, and information on different methods to help you drive more website visitors …
(There are loads of strategies to drive more web traffic to your web site. This article series will show you how to set up a system to benefit from all these traffic generation methods!)
Clearly, there is no shortage of ways to drive more traffic to your web site. There are thousands of tutorials and free resources online that can show you how to increase traffic to your web site.
The problem often has more to do with businesses not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to leverage and automate your web traffic generation.
The picture below shows how many businesses typically approach the process of generating website traffic …
(This is how many small businesses approach the challenge of generating website traffic)
Essentially, the approach many small businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to it.
As we will show you in just a moment, there is a better way.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will take care of the problem.
Outsourcing is fine if you have systems in place to manage your traffic generation activities. If not, you will probably end up investing a lot of your time and money searching for a positive ROI strategy.
(Without a solid foundation and systems in place, web traffic generation can end up being very costly!)
Getting consistent web traffic sustainably involves setting up a solid foundation online, putting proper systems in place, continually testing campaign variables, experimenting with different methods, tracking results, comparing ROI across different traffic generation methods, etc.
Is There A Way To Automate The Process Of Growing Website Visitors?
Imagine if all you had to do to deliver an ongoing stream of new visitors to your website was to regularly add quality content to your website.
This is not science fiction … it’s a fact! As a matter of fact, many website owners are currently doing this … and you can too!
In the Web Traffic Blueprint article series, you will learn what is required to set up an automated traffic generation system that can instantly begin driving an ongoing stream of web traffic to your site, simply by publishing regular content to your site.
How To Set Up A System That Will Automatically Increase Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for getting sustainable web traffic
- Add content on a regular basis to start bringing visitors and generating data
- Add new traffic strategies and test
(To get sustainable web traffic, you first need to put in the right systems)
Right now, we’ll mostly be focusing on Step One. The purpose of this article series is to show you how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting simple and scaling things sensibly
- Automatically get your website content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress site, you just add content and your site does the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website is different than a professionally-configured WordPress website or blog.
An expertly configured WordPress blog is a website or blog that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and how it integrates with various services, specifically in areas like search engine optimization, external site syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Web Site?
We provide a number of detailed blog posts on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding why and how an “expertly configured” WordPress site can be used to create an automated traffic system requires a number of articles, which is why we strongly recommend that you spend some time reading our content and consider subscribing to our site (this way, we can let you know when we publish new content on this topic).
Let’s begin by answering these basic questions:
What makes WordPress so special? Why can’t you just use another platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Website)
Many web sites are traditionally built on applications that create “static” websites. Essentially, what this means is that your website content mostly sits inside a server waiting to be discovered. The static website doesn’t communicate with anyone outside its platform; it doesn’t send out signals to anybody in the cybersphere or inform any other site when new content has recently been published in the website.
Think about it … if with a traditional website, your content simply sits there passively waiting to be found, then you have to actively continue promoting your web presence and your content to continue bringing in new visitors.
WordPress is different!
The WordPress application provides various features that give site owners the ability to set up, configure and build an automated “online traffic generation” machine, where all you then need to do is add content and WordPress will do the rest, instantly notifying search engines, social media and other online properties about your site to start generating your business more web site visitors …
(With an expertly configured WordPress web site, you just publish new content and your website does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we break down the components of your automated web traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for maximum benefit.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also an integration of your built-in WordPress features with 3rd-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your site with various third-party services, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to more web visitors.
- Optimize – We recommend beginning with a content-based strategy to build traffic sustainably. With the right systems in place, you can also start tracking and understanding your incoming traffic and start gathering valuable data that will allow you to make intelligent and cost-effective decisions as you expand to different traffic generation strategies.
This is the end of Section 1
To continue reading about this topic, click on the link below:
This tutorial is part of a comprehensive article series aimed at helping site owners learn how to grow their business online inexpensively and drive traffic organically using a WordPress-powered website or blog and proven online marketing methods.
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