WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles and tutorials designed to help you learn how to grow your business and drive traffic organically using a WordPress-driven website or blog and proven web marketing strategies.
***
WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to grow online.
Finding effective strategies to generate more traffic to your website is essential to growing an online presence successfully. Increasing visitors to a web site is also one of the biggest challenges faced by almost all business owners.
Why Do So Many Businesses Have Difficulty Getting Traffic To Their Websites?
Type in any of the searches below into Google …
- “how to get visitors to my web site for free”
- “how do I get more visitors to my web site”
- “best 50 ways to get more web site visitors”
- “cheapest way to attract more web visitors using forum ads”
- “get more web traffic to my web site”
… and you will find thousands of pages providing information about different methods to get more traffic to your web site …
(There are many strategies to drive more website visitors. This article series is designed to help you set up a system to benefit from most of these traffic generation strategies!)
There is clearly no shortage of ways to drive visitors to your website. There are tons of courses and free resources online that can teach you cost-effective how to increase visitors to your web site.
The problem often has more to do with business owners not investing enough time into learning how to grow web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your site to automate and leverage your web traffic generation.
The picture below shows how many small businesses typically approach the process of generating website traffic …
(This is how most small businesses approach traffic generation)
Essentially, the approach many businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to your site.
As you will discover in a moment, there is a better way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate the problem.
There is nothing wrong with outsourcing if you have great systems set up to manage your traffic generation campaigns already. If not, you will probably end up investing a lot of your time and money looking for a positive ROI method to drive targeted visitors.
(Without a proper foundation and systems in place, web traffic generation can end up being a costly waste of time and money!)
Sustainable traffic generation requires setting up a solid foundation online, implementing systems, testing variables in your campaigns, experimenting with different services, analyzing results, measuring ROI across different traffic generation solutions, and so on.
Is There A Simpler, Automated Way To Get More Web Visitors?
Imagine if all you had to do to deliver targeted traffic to your website was to regularly publish quality content to your website.
This is not fantasy … it’s a fact! As a matter of fact, many website owners are already profiting with what we have just described … and so can you!
In our Web Site Traffic Blueprint article series, we will show you how to create an automated traffic generation machine that can instantly begin delivering targeted traffic to your business, simply by publishing new content to your website on a consistent basis.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for generating sustainable web traffic
- Add content on a regular basis to start bringing visitors and generating traffic data
- Start adding other traffic strategies and test
(Sustainable traffic generation requires laying a solid foundation online and implementing systems)
At this point, we’ll mostly be focusing on Step One. The aim of our article series is to lay the foundations of a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a simple setup and scaling up intelligently
- Automatically get your website pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress website, you just post new content and WordPress will then do the rest, informing other sites about your content and bringing you back traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website or blog is different than a professionally-configured WordPress website.
An expertly configured WordPress website is a blog that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and the way it integrates with other services, specifically in areas like search engine optimization, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Web Site?
We write extensively on this site about using WordPress to grow your business online.
Understanding how an “expertly configured” WordPress blog can be used to create an automated traffic generation system requires several articles, which is why we strongly recommend that you spend some time reading our posts and consider subscribing to our site (this way, we can let you know whenever new content about this topic gets published).
Let’s begin by addressing these basic questions:
What makes WordPress so special? What does WordPress do that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many web sites are built with platforms that create “static” websites. Essentially, this means that your digital content typically sits inside your server waiting to be discovered. The static website doesn’t communicate with anyone else outside the application; it doesn’t send out signals to anybody in cyberspace or inform any other website that new content has been published.
Think about it … if in a traditional website, all of the content simply sits in a server passively waiting to be found, then the site owner has to actively keep promoting their website and its content to continue driving new visitors.
WordPress is different!
The WordPress CMS software provides several features that give users the ability to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is publish content and your site will then do the rest, instantly notifying various online properties about your site to drive you more website traffic …
(With an expertly configured WordPress web site, you just add content and WordPress will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we explain the components of your automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for best results.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also expert integration of your site’s built-in functionality with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various external services, you simply begin to publish new content on a regular basis and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to more visitors.
- Optimize – We recommend starting with a content marketing strategy to build sustainable traffic. With the right systems in place, you can also begin measuring and analyzing your incoming traffic and start gathering valuable data that will allow you to make better decisions when expanding to additional traffic generation strategies.
This is the end of Part 1
To keep reading about this topic, click on the link below:
This tutorial is part of a comprehensive series of articles designed to help you learn how to grow your business online cost-effectively and drive traffic automatically with a WordPress-powered website and proven marketing methods that are easy and quick to implement.
Subscribe To WPCompendium.org And Get Notified Of New Tutorials!
***
"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)