WordPress Traffic Automation Guide
This tutorial is part of a comprehensive series of articles and tutorials aimed at helping you learn how to grow your business online cost-effectively using a WordPress-driven website and proven marketing strategies that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs a regular stream of new web traffic to prosper online.
Learning sustainable strategies of increasing visitors to your website is a requirement of running an online presence successfully. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Attracting More Traffic To Their Websites?
Search for any of the phrases below in Google …
- “how to bring more visitors to your site for free”
- “how do I bring more visitors to my web site for free”
- “top 10 methods to attract more visitors”
- “need to drive web visitors using social media”
- “bring targeted buyers to your website for free”
… and you will find thousands of pages providing information on different methods to get more website visitors …
(There are lots of strategies to drive more web traffic to your website. This article series will show you how to set up a simple system to take advantage of many of these traffic generation strategies!)
There is clearly no shortage of ways to drive visitors to your website. There are tons of tutorials and free resources that can show you methods to bring more traffic to your website.
The problem often has more to do with businesses not investing enough time into learning how to generate traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to leverage and automate your web traffic generation.
The picture below shows how most businesses approach the challenge of generating website traffic …
(This is how many small businesses approach the challenge of generating website traffic)
Essentially, the approach many businesses typically take is this: first, you get your website, and then you figure out how to drive traffic to your site.
As we will show you in a moment, there is a smarter way.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will eliminate the problem.
Outsourcing is useful if you have great systems set up to manage your traffic generation activities already. If not, all you will probably do is end up investing a lot of your time and money searching for a positive ROI strategy that can deliver you a positive ROI.
(Without a solid foundation and the right systems in place, website traffic generation can end up becoming a costly waste of time and money!)
Driving web traffic sustainably requires laying a solid foundation online, implementing proper systems, continually testing campaign variables, experimenting with different services, analyzing results, comparing ROI across different traffic generation opportunities, etc.
Is There A Simple, Automated Way To Generate More Website Visitors?
Imagine if you owned a web site where the only thing you had to do to drive new targeted traffic to your business was to publish great content on a regular basis.
This is not fantasy … it’s a fact! In fact, many website owners are currently doing this … and so can you!
In the WordPress Traffic Blueprint article series, you will discover how to create an automated traffic machine that will begin driving an ongoing stream of new visitors to your website, simply by publishing content to your website on a consistent basis.
How To Set Up A System That Will Automatically Drive Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for driving sustainable web traffic
- Add content on a regular basis to drive visitors and generate web traffic data organically
- Test other traffic methods
(Getting continuous web traffic sustainably involves laying a solid foundation online and implementing systems)
Right now, we’re mostly concerned with Step One. The purpose of our article series is to help you lay the foundations for a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling up to suit your budget
- Automatically get your website content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress web site, you simply post new content and your site will do the rest, notifying other sites about your new content and bringing you back traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress web site.
An ”expertly configured” WordPress site is a web site that is not only built on WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and built-in functionality of WordPress and the way it integrates with other sites, specifically in areas like search engine optimization, content syndication, and analytics.
Why Use An Expertly Configured WordPress Website?
We have published many great articles on this site about using the WordPress platform to grow your business online.
Understanding how an “expertly configured” WordPress web site can be used to create an automated traffic system requires a number of articles, which is why we recommend that you spend some time reading our posts and consider subscribing to our site (this way, we can let you know whenever new content on this topic gets published).
Let’s begin by addressing these basic questions:
Why does it need to be WordPress? What does WordPress provide that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many websites are traditionally built with applications that create websites with “static” web pages. Essentially, what this means is that the web site pages mostly sit inside the server waiting to be discovered. A static website doesn’t communicate with anything else outside the application; it doesn’t send out signals to anyone in cyberspace or notify any other website that new content has been added to your site.
Think about it … if in a static website, all of your content just sits in a server passively waiting to be found, then you have to keep promoting your web presence and your content to maintain new web traffic coming.
WordPress is different!
The WordPress CMS software comes with default functionality that lets you set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is publish new content and your site does the rest, immediately notifying search engines, social media and other online properties about your site to automatically start bringing your business more web site visitors …
(With an expertly configured WordPress site, you simply post new content and your website does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Traffic Blueprint overview, we break down the components of this automated web traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also the integration of your WordPress site with external services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your site with various external services, you then begin publishing new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to potential visitors.
- Optimize – We recommend starting with a content publishing strategy to build sustainable traffic. With the right systems in place, you can then begin monitoring and understanding incoming traffic and start gathering valuable data that will allow you to make more intelligent and cost-effective decisions when expanding to new traffic generation strategies.
This is the end of Part 1
To read more, click here:
This article is part of an article series aimed at helping website owners learn how to grow their business online using a WordPress website or blog and proven marketing strategies that are easy and quick to implement.
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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)