WordPress Traffic Automation Guide

This tutorial is part of a series of tutorials designed to help website owners learn how to grow their business and drive traffic organically using a WordPress website or blog and proven online marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Just about every business needs a regular stream of new web visitors to stay in business online.

Learning effective methods to increase traffic to your website is a requirement of running a successful web presence. Lack of online visitors is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Having Difficulty Driving Visitors To Their Web Sites?

Search for any of the following information in Google …

• “increase more traffic to my website for free”
• “drive traffic to my web site”
• “easiest way to bring web visitors”
• “how to drive visitors using LinkedIn”
• “I need more free web visitors”

… and you will be presented with lists of sites that provide tips, tricks, and information about strategies to help you drive more traffic to your website …

(There are lots of ways to increase web traffic to your site. This article series will help you set up a system to benefit from all these traffic generation methods!)

There is clearly no shortage of ways to drive traffic to your web site. There are tons of products and free resources that can show you methods to get more traffic to your web site.

The problem is often more to do with businesses not investing enough time into learning how to generate web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.

The diagram below shows the typical approach many businesses take when it comes to generating web traffic …

(This is how many site owners approach the challenge of generating traffic to their sites)

Essentially, the approach most businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to the site.

As you will see in just a moment, there is a better way.

Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will eliminate this problem.

Outsourcing is great if you have systems in place to manage your traffic generation campaigns already. If not, you will probably end up spending a lot of your valuable time and money looking for a winning strategy to bring more website visitors.

(Without a proper foundation and systems in place, website traffic generation can end up being a costly activity!)

Increasing web traffic sustainably requires setting up a solid foundation online, putting proper systems in place, testing variables in your campaigns, experimenting with different services, analyzing results, measuring ROI across different traffic generation solutions, etc.

Is There A Simple, Automated Way To Get Website Traffic?

Imagine if all you had to do to deliver a stream of targeted traffic to your business was to regularly publish content to your website or blog.

This is not fantasy or science fiction … it’s a fact! Many website owners are already doing what we’ve described above … and you can too!

In our WordPress Traffic Blueprint article series, you will learn the process of setting up an automated traffic generation system that can help drive an ongoing stream of targeted visitors to your web site, simply by adding regular content to your web site.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:

1. Set up systems to lay down a solid foundation for generating sustainable web traffic
2. Add content on a regular basis to start bringing visitors and generating data
3. Add other traffic strategies and test

(To get sustainable traffic, you first need to set up the right systems)

Right now, we’re mostly concerned with Step 1. The purpose of our article is to explain the process of setting up a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money by starting with a very simple setup and scaling things in a cost-effective way
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation strategies, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress website, you simply publish content and your site then does the rest, notifying other sites about your content and bringing you back traffic!)

An Expertly Configured WordPress Site – What Is It?

An expertly configured WordPress web site is not the same as a professionally-configured WordPress site.

An ”expertly configured” WordPress web site is a website or blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and its integration with other services, specifically in areas like SEO, 3rd-party site notification, and analytics.

Why Use An Expertly Configured WordPress Site?

We have published many detailed blog posts on this site about using the WordPress CMS to grow your business online.

Understanding how an “expertly configured” WordPress web site can be used to create an automated traffic system requires a number of article installments, which is why we really recommend that you spend some time reading our posts and consider subscribing to our site (this way, we can let you know when we publish new content on this topic).

Let’s begin by answering these basic questions:

Why WordPress? Why not use another web platform?

Take a look at the diagram below …

(Static vs Expertly Configured WordPress Website)

Many websites are traditionally built on platforms that create websites with “static” web pages. Essentially, what this means is that the website content simply sits inside your server waiting to be discovered. A static website doesn’t communicate with anyone outside the application; it doesn’t send out ’pings’ to anybody in the cybersphere or inform any other site when new content has recently been published.

Think about it … if with a static website, all of the content simply sits in a server passively waiting to be found, then the website owner has to continually promote their website and its content to keep driving web traffic.

WordPress is different!

The WordPress application comes with default functionality that lets users set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is add content and your website will then do the rest, immediately notifying various online properties about your site to automatically start generating you more website traffic …

(With an expertly configured WordPress website, you just add content and your site then does the rest, notifying other sites about your content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Website Traffic Blueprint overview, we break down the components of your automated online traffic machine:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
• Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also integrating your site with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your WordPress settings and integrating your site with various external sites, you then begin publishing new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to more visitors.
• Optimize – We recommend starting with a content-focused strategy to build sustainable traffic. With the right systems in place, you can then start to monitor and analyze incoming traffic and start gathering valuable data that will allow you to make better decisions as you expand to other traffic generation strategies.

This is the end of Part 1

To read the rest of this article, click here:

Web Site Traffic Blueprint Part Two – Learn How To Create An Automated Traffic-Getting Machine

This article is part of a comprehensive series of articles designed to help you learn how to grow your business and drive traffic sustainably with a WordPress website or blog and proven marketing strategies that are easy to implement.

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