WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive tutorials designed to help you learn how to grow your business and drive traffic automatically using a WordPress-driven website or blog and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of almost every business online.
Learning how to attract more traffic to your website is one of the fundamental skills of building an online presence successfully. Lack of online traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Bringing Traffic To Their Websites?
Type in any of the commonly-searched key phrases below into Google …
- “get visitors to my site for free”
- “how do I attract web traffic to my web site”
- “best 25 places to drive visitors”
- “how to drive traffic using StumbleUpon”
- “I need web traffic”
… and you will find lists of sites containing information on methods to help drive more website visitors …
(There are many strategies to get more website visitors. In this article series you will learn how to set up a simple system to take advantage of many of these traffic generation strategies!)
There is clearly no shortage of ways to drive more visitors to your website. There are thousands of tutorials and free resources online that can teach you cost-effective strategies to increase visitors to your website.
The problem is often more about businesses not investing enough time into learning how to drive web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to leverage and automate your web traffic generation.
The illustration below shows how most small businesses approach the challenge of generating website traffic …
(This is how many small businesses approach traffic generation)
Essentially, the approach most businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to your site.
As you will see in a moment, there is a smarter approach.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will eliminate this problem.
There is nothing wrong with outsourcing if you have systems set up to manage your traffic generation campaigns. If not, you will probably end up wasting a lot of valuable time and money looking for a winning method.
(Without laying down a solid foundation and putting the right systems, website traffic generation can end up being a costly waste of time and money!)
Sustainable traffic generation requires laying a solid foundation online, implementing the right systems, continually testing campaign elements, experimenting with different marketing and promotional services, analyzing results, measuring ROI across different traffic generation strategies, etc.
Is There A Way To Automate The Process Of Growing Web Visitors?
Imagine owning a website where the only thing you had to do to deliver an ongoing stream of new targeted traffic to your site was to publish great content consistently.
This is not fantasy … it’s a fact! Many website owners are currently doing what we’ve described above … and so can you!
In this article series, we explain how to create an automated traffic system that will help begin to attract targeted visitors to your website, simply by adding regular content to your site.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for driving sustainable traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Add new traffic strategies
(To generate sustainable traffic, you need to first put in the right systems)
At this point, we’re mostly concerned with Step One. The aim of this article is to help you understand how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress web site, you just post content and WordPress then does the rest, informing other sites about your content and bringing you back traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress site is not the same as a professionally-configured WordPress site.
An ”expertly configured” WordPress web site is a blog that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with various services, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Driven Website?
We provide a number of comprehensive articles on this site about the benefits of using WordPress to grow your business online.
Understanding how an “expertly configured” WordPress website can help create an automated traffic generation system requires a number of articles, which is why we really recommend that you spend some time reading our other articles and subscribe to this site (this way, you will be informed whenever new information on this topic is published).
Let’s start by addressing these basic questions:
Why WordPress? Why not use another web platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are built with platforms that create “static” websites. Essentially, this means that the website content mostly sits inside a server waiting to be found. By itself, a static website doesn’t communicate with anyone else outside its application; it doesn’t send out ’pings’ to anybody in cyberspace or announce to any other website when new content has recently been published in the site.
Think about it … if in a traditional website, your content just sits in a server passively waiting to be found, then you have to continually keep on promoting your web presence and your content to maintain new web visitors coming.
WordPress is different!
The WordPress platform provides several features that allow users to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is add content and your site does the rest, immediately notifying search engines, social media and other online properties about your site to start generating your business more web site traffic …
(With an expertly configured WordPress site, you just add new content and your site does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Site Traffic Blueprint overview, we explain the components of this automated traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also the expert integration of your site with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your website with various third-party sites, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to potential visitors.
- Optimize – We recommend beginning with a content marketing strategy to build organic traffic. With the right systems in place, you can then start to measure and analyze the traffic generated as a result and start gathering valuable data that will allow you to make more intelligent and cost-effective decisions as you expand to different traffic generation methods.
This is the end of Part 1
To read more, click here:
This tutorial is part of a comprehensive tutorial series designed to help you learn how to grow your business with a WordPress-powered website and proven marketing strategies that are easy to implement.
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