WordPress Traffic Automation Guide
This article is part of a series of comprehensive tutorials aimed at helping small business owners learn how to grow their business online inexpensively using a WordPress-driven website and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need a constant stream of web visitors to prosper online.
Learning how to generate traffic to your website is vital to running an online presence successfully. Increasing visitors to a website is also one of the greatest challenges faced by almost all web site owners.
Why Do So Many Businesses Struggle To Drive More Visitors To Their Web Sites?
Search for any of the key phrases below in Google …
- “how to drive more visitors to my web site for free”
- “bring visitors to my web site”
- “ideas to increase traffic”
- “learn how to get more traffic using paid advertising”
- “I need free web site visitors”
… and you will be presented with lists of pages with tips, tricks, and information on ways to help increase visitors to your site …
(There are loads of strategies to get more web traffic to your website. This article series will show you how to set up a simple system to take advantage of all these traffic generation strategies!)
There is clearly no shortage of ways to drive visitors to your site. There are tons of products and free sites online that can show you cost-effective how to increase visitors to your website.
The problem is often more to do with business owners not investing sufficient time into learning how to drive web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.
The picture below shows how many businesses typically approach the process of generating traffic to their sites …
(This is how most site owners approach the challenge of generating traffic to their sites)
Essentially, the approach most businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to your site.
As you will see in a moment, there is a smarter approach.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will address the problem.
Outsourcing is useful if you have great systems set up to manage and process information about your traffic generation campaigns. If not, all you will probably do is end up spending a lot of time and money looking for a positive ROI strategy.
(Without a solid foundation and systems in place, website traffic generation can end up becoming a costly waste of time and money!)
Getting web traffic sustainably requires setting up a solid foundation online, implementing systems, continually testing elements in your campaigns, experimenting with different advertising and promotional services, analyzing results, measuring ROI across different traffic generation methods, etc.
Is There A Way To Automate The Process Of Driving More Traffic?
Imagine if you owned a website where the only thing you had to do to deliver web traffic to your business was to publish quality content consistently.
This is not fantasy or fiction … it’s a fact! Many website owners are currently enjoying the benefits of what we’ve just described … and you can too!
In this article series, we will show you what you need to do to set up an automated traffic generation machine that can help begin delivering web traffic to your business, simply by adding new content on a consistent basis to your website.
How To Set Up A System That Will Automatically Increase Traffic To Your Site
As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for getting sustainable traffic
- Add content on a regular basis to drive visitors and generate data organically
- Start testing other traffic methods
(To generate sustainable traffic, you first need to put in the right systems)
At this stage, we’ll mostly be focusing on Step 1. The purpose of our article is to help you set up a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling up only when it made sense to do so
- Automatically get your website pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress site, you just publish new content and WordPress will do the rest, notifying the world about your new content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress web site is different than a professionally-configured WordPress website or blog.
An expertly configured WordPress web site is a site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, 3rd-party site notification, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Website?
We have published many detailed blog posts on this site about why you should use WordPress to grow your business online.
Understanding how and why an “expertly configured” WordPress website can be used to create an automated traffic system requires a number of article installments, which is why we strongly recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know when a new article gets published).
Let’s start by addressing these basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? What does WordPress provide that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many web sites are traditionally built on applications that create “static” websites. Essentially, what this means is that the website content mostly sits inside a server waiting to be discovered. On its own, a static website doesn’t communicate with anyone outside its application; it doesn’t send out ’pings’ to anybody in the cybersphere or notify any other website that new content has recently been added.
Think about it … if in a traditional website, all of your content simply sits in a server passively waiting to be found, then you have to keep promoting your website and your content to continue driving new visitors.
WordPress is different!
The WordPress CMS application comes with default functionality that lets site owners set up, configure and build an automated “traffic generation” machine, where all you then have to do is post new content and WordPress will do the rest, immediately notifying various online properties about your new content to start generating you more website visitors …
(With an expertly configured WordPress web site, you just add new content and WordPress will do the rest, notifying the world about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we break down the components of your automated web traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also an expert integration of your site’s built-in functionality with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various external sites, you then begin publishing new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to more web visitors.
- Optimize – We recommend beginning with a content publishing strategy to build organic traffic. With the right systems in place, you can start to monitor and analyze your incoming traffic and gather valuable data that will allow you to make more intelligent and cost-effective decisions as you expand to new traffic generation methods.
This is the end of Part 1
To read the rest of this article, click on the link below:
This article is part of a comprehensive series of articles designed to help you learn how to grow your business online cost-effectively with a WordPress website or blog and proven online marketing strategies.
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