WordPress Traffic Automation Guide
This article is part of a series of articles aimed at helping business owners learn how to grow their business and drive traffic organically with a WordPress-powered website or blog and proven marketing strategies that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need traffic to grow online.
Knowing how to generate new traffic to your website is one of the most important skills of building an online presence successfully. Driving traffic to a website is also one of the greatest challenges faced by almost every web site owner.
Why Are So Many Businesses Having Difficulty Driving More Traffic To Their Web Sites?
If you search for any of the following information in Google …
- “increase more traffic to my website for free”
- “attract traffic to my web site”
- “learn to get web visitors”
- “easiest way to attract website traffic using email”
- “attract customers to your website for free”
… and you will be immediately presented with loads of information on strategies to increase your website visitors …
(There are many methods to increase web traffic to your website. This article series will show you how to set up a simple system to benefit from most of these traffic generation strategies!)
There is clearly no shortage of ways to drive more visitors to your web site. There are tons of products and free information that can show you cost-effective how to increase traffic to your site.
The problem is often more to do with businesses not investing enough time into learning how to generate web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.
The picture below shows the approach most businesses take when it comes to generating website traffic …
(This is how many businesses approach the challenge of generating web traffic)
Essentially, the approach many small businesses typically take is this: first, you get your website, and then you figure out how to drive traffic to the site.
As you will discover in a moment, there is a better way.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will address this problem.
There is nothing wrong with outsourcing if you have systems in place to manage your traffic generation campaigns. If not, all you will probably do is end up spending a lot of valuable time and money looking for a profitable traffic-getting strategy.
(Without a solid foundation and proper systems in place, online traffic generation can become a very costly activity!)
Getting a continuous stream of web traffic sustainably requires setting up a solid foundation online, implementing proper systems, testing campaign variables, experimenting with different marketing and promotional strategies, tracking results, comparing ROI across different traffic generation solutions, etc.
Is There A Way To Automate The Process Of Getting Web Visitors?
Imagine if you owned a website where the only thing you had to do to automatically deliver targeted visitors to your website was to regularly publish valuable content to your website or blog.
This is not science fiction … it’s a fact! In fact, many website owners already have some or all of the prerequisites in place to profit from the automated traffic system described above … and you can too!
In this article series, you will learn the process of setting up an automated traffic generation machine that will help begin attracting targeted traffic to your business, simply by publishing new content to your website on a regular basis.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for driving sustainable traffic
- Add content on a regular basis to start bringing visitors and generating traffic data
- Add new traffic strategies
(Sustainable traffic generation involves laying a solid foundation online and putting the right systems in place)
Right now, we’re mostly concerned with Step One. The aim of this article series is to show you how to set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in many different ways
- Automatically get your website content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress web site, you simply post new content and your website will do the rest, informing other sites about your new content and bringing you back web traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website or blog is different than a professionally-configured WordPress site.
An expertly configured WordPress web site is a site that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with other sites, specifically in areas like search engine optimization, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Website?
We write extensively on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding why and how an “expertly configured” WordPress web site can help create an automated traffic generation system requires a number of article installments, which is why we really recommend that you spend some time reading our posts and subscribe to our site (this way, you will be informed when we publish a new article).
Let’s begin by addressing a couple of basic questions:
What makes WordPress so special? Why can’t you use some other web platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many websites are built on applications that create “static” websites. Essentially, what this means is that your website pages mostly sit inside a server waiting to be discovered. A static website doesn’t communicate with anything outside its platform; it doesn’t ’ping’ anyone in the cybersphere or notify any other website that new content has recently been added to the site.
Think about it … if in a traditional website, the content simply sits there passively waiting to be found, then the site owner has to actively promote their website and its content to maintain web traffic coming.
WordPress is different!
The WordPress CMS software comes with default functionality that lets site owners set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is publish new content and WordPress does the rest, instantly notifying search engines, social media and other online properties about your site to automatically generate you more web traffic …
(With an expertly configured WordPress website, you just add content and WordPress does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Site Traffic Blueprint overview, we go over the components of this automated website traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for best results.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also integrating your built-in WordPress features with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your website with various third-party sites, all you have to do is publish new content on a regular basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to new targeted visitors.
- Optimize – We recommend starting with a content-based strategy to build traffic organically. With the right systems in place, you can then begin tracking and understanding incoming traffic and gather valuable data that will allow you to make intelligent and cost-effective decisions when expanding to other traffic generation methods.
This is the end of Part 1
To read more, click here:
This tutorial is part of a comprehensive series of articles designed to help you learn how to grow your business online using a WordPress website and proven web marketing methods.
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