WordPress Traffic Automation Guide
This tutorial is part of a series of articles designed to help you learn how to grow your business with a WordPress website or blog and proven marketing strategies that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Discovering sustainable ways of getting more visitors to your website is one of the fundamental skills of building a business online successfully. Increasing visitors to a website is also one of the greatest challenges faced by almost every web site owner.
Why Are So Many Businesses Having Difficulty Attracting More Traffic To Their Websites?
If you type any of the searches below into Google …
- “how to bring more visitors to my web site”
- “drive more web traffic to my web site for free”
- “learn to get web site traffic”
- “ideas to get more website traffic using free methods”
- “need website traffic”
… and you will be presented with loads of tips, tricks, and information about ways to help get more website visitors …
(There are loads of strategies to increase your website visitors. This article series is designed to help you set up a simple system to take advantage of most of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more visitors to your web site. There are thousands of products and free information online that can show you cost-effective ways to get more visitors to your web site.
The problem often has more to do with businesses not investing enough time into learning how to grow web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are a number ways to leverage and automate your web traffic generation.
The diagram below shows the approach most small businesses take when it comes to generating traffic to their sites …
(This is how most small businesses approach the challenge of generating traffic to their sites)
Essentially, the typical approach most businesses take is this: first, you build a website, and then you figure out how to drive traffic to the site.
As you will discover in just a moment, there is a better approach.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will take care of this problem.
There is nothing wrong with outsourcing if you already have systems set up to manage your traffic generation activities. If not, you will probably end up spending a lot of your time and money searching for a winning method that can consistently deliver you a positive ROI.
(Without a solid foundation and the right systems, website traffic generation can be a costly waste of time and money!)
Getting a continuous stream of web traffic sustainably involves laying a solid foundation online, putting systems in place, continually testing elements in your campaigns, experimenting with different marketing and promotional strategies, analyzing results, measuring ROI across different traffic generation methods, and so on.
Is There A Way To Automate The Process Of Getting Web Visitors?
Imagine if all you had to do to deliver a stream of new visitors to your website was to publish content consistently.
This is not fantasy … it’s a fact! Many website owners are currently already enjoying the benefits of this automated traffic system … and so can you!
In our Web Site Traffic Blueprint article series, we will show you how to create an automated traffic system that will help attract a stream of new visitors to your site, simply by publishing new content to your website on a consistent basis.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for creating sustainable web traffic
- Add web content on a regular basis to start bringing visitors and generating data
- Start testing other traffic methods
(Getting web traffic sustainably requires setting up a solid foundation online and implementing proper systems)
At this stage, we’re mostly concerned with Step One. The purpose of our article is to give you an overview of a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a simple setup and scaling things cost-effectively
- Automatically get your web pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress site, you just add content and your website will do the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress web site is different than a professionally-configured WordPress web site.
An expertly configured WordPress site is a website or blog that is not only built using the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with various services, specifically in areas like SEO, content syndication, and analytics.
Why Use An Expertly Configured WordPress Site?
We write extensively on this site about using the WordPress platform to grow your business online.
Understanding how an “expertly configured” WordPress blog can begin driving targeted visitors to your business requires a number of article installments, which is why we really recommend that you spend some time reading our content and consider subscribing to this site (this way, you will be informed whenever a new article gets published).
Let’s begin by answering a couple of basic questions:
What makes WordPress so special? What does WordPress do that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many websites are traditionally built using applications that create “static” websites. Essentially, this means that your web content typically sits inside your server waiting to be discovered. The static website doesn’t communicate with anything else outside the application; it doesn’t ’ping’ anyone in the cybersphere or notify any other website when new content has been added.
Think about it … if with a static website, all of your content just sits there passively waiting to be found, then you have to constantly promote your site and your content to maintain web traffic coming.
WordPress is different!
WordPress comes with powerful built-in functionality that gives you the ability to set up, configure and build an automated “web traffic generation” machine, where all you then have to do is publish new content and your website does the rest, immediately notifying search engines, social media and other online properties about your site to automatically generate you new website visitors …
(With an expertly configured WordPress website, you just post content and your website does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we break down the components of your automated website traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also expert integration of your WordPress site with external services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your website with various third-party services, you then begin publishing new content consistently and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to more web visitors.
- Optimize – We recommend starting with a content strategy to build sustainable traffic. With the right systems in place, you can then begin to monitor and analyze the traffic generated as a result and start gathering valuable data that will allow you to make better decisions as you expand to different traffic generation strategies.
This is the end of Part One
To read the rest of this article, click here:
This article is part of an article series aimed at helping website owners learn how to grow their business online cost-effectively and drive traffic organically with a WordPress-driven website or blog and proven online marketing strategies.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum