WordPress Traffic Automation Guide
This tutorial is part of a series of tutorials aimed at helping business owners learn how to grow their business online inexpensively and drive traffic automatically with a WordPress website and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs a constant stream of new web traffic to grow online.
Finding new ways to generate more traffic to your website is a requirement of building an online presence successfully. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Bring More Visitors To Their Websites?
Type in any of the phrases below into Google …
- “increase web traffic to your web site”
- “increase more web traffic to my website for free”
- “top 25 resources to bring traffic”
- “best way to drive more web site visitors using YouTube”
- “free web site visitors”
… and you will find tons of sites containing tips, tricks, and information about ways to help increase your website visitors …
(There are many methods to get more web traffic to your site. In this article series you will learn how to set up a system to take advantage of many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more traffic to your web site. There are thousands of tutorials and free information online that can show you methods to increase traffic to your website.
The problem is often more to do with business owners not investing enough time into learning how to grow traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are a number ways to leverage and automate your web traffic generation.
The diagram below shows the typical approach most businesses take when it comes to generating web traffic …
(This is how most web site owners approach traffic generation)
Essentially, the typical approach most businesses take is this: first, you get your website, and then you figure out how to drive traffic to the site.
As you will discover in just a moment, there is a smarter way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.
Outsourcing is useful if you already have systems set up to manage your traffic generation activities. If not, all you will probably do is end up spending a lot of your valuable time and money searching for a winning strategy.
(Without a solid foundation and systems in place, traffic generation can end up being very costly!)
Sustainable traffic generation involves laying a solid foundation online, putting the right systems in place, continually testing campaign elements, experimenting with different marketing and promotional services, tracking results, measuring ROI across different traffic generation opportunities, etc.
Is There A Simpler, Automated Way To Generate More Traffic?
Imagine if all you had to do to automatically drive web traffic to your website was to regularly add quality content to your website.
This is not fantasy or fiction … it’s a fact! Many website owners are currently doing this … and you can too!
In our Web Site Traffic Blueprint article series, we will show you the process of setting up an automated traffic generation system that will begin driving targeted visitors to your web site, simply by adding new content to your website on a consistent basis.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for driving sustainable traffic
- Add content on a regular basis to drive traffic and generate data organically
- Add new traffic strategies and test
(Sustainable traffic generation involves setting up a solid foundation online and putting the right systems in place)
At this point, we’ll mostly be focusing on Step One. The purpose of our article is to help you understand how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting simple and scaling up only when it makes sense to do this
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress website, you simply publish new content and your website does the rest, notifying other sites about your new content and bringing you back traffic!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress website is not the same thing as a professionally-configured WordPress web site.
An ”expertly configured” WordPress website is a website or blog that is not only built using the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with various services, specifically in areas like SEO, third-party site syndication, and reporting.
Why Use An Expertly Configured WordPress-Driven Web Site?
We write extensively on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding how and why an “expertly configured” WordPress website or blog can help begin driving a stream of web traffic to your business requires a number of articles, which is why we really recommend that you spend some time reading our content and consider subscribing to this site (this way, we can let you know when we publish new information about this topic).
Let’s start by answering some basic questions:
Why WordPress? What does WordPress provide that other web platforms don’t?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many web sites are traditionally built with platforms that create “static” websites. Essentially, what this means is that your website pages mostly sit inside a server waiting to be discovered. The static website doesn’t communicate with anyone else outside its application; it doesn’t send out signals to anybody in the cybersphere or notify any other website when new content has recently been added.
Think about it … if with a traditional website, your content just sits in a server passively waiting to be found, then you have to constantly promote your web presence and your content to maintain new web visitors coming.
WordPress is different!
The WordPress application comes with powerful built-in functionality that gives site owners the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is add content and WordPress will then do the rest, immediately notifying search engines, social media and other online properties about your new content to start driving your business more web traffic …
(With an expertly configured WordPress web site, you simply publish content and WordPress does the rest, notifying the world about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we go over the components of your automated web traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also an expert integration of your built-in WordPress features with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various third-party sites, you simply begin publishing new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to new visitors.
- Optimize – We recommend beginning with a content strategy to build organic traffic. With the right systems in place, you can then start tracking and understanding the traffic generated as a result and start gathering valuable information that will allow you to make smarter decisions when using additional traffic generation methods.
This is the end of Part One
To read more, click here:
This tutorial is part of a comprehensive series of articles aimed at helping site owners learn how to grow their business online and drive traffic organically with a WordPress website and proven marketing methods that are easy to implement.
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