WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles designed to help you learn how to grow your business online cost-effectively and drive traffic automatically with a WordPress-driven website and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to survive online.
Finding cost-effective strategies of attracting more traffic to your website is a requirement of growing a business online successfully. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Getting More Visitors To Their Web Sites?
If you search for any of the following information in Google …
- “increase traffic to my web site”
- “get more traffic to my website”
- “ideas to drive web traffic”
- “ways to get more web traffic using Twitter”
- “I need free website visitors”
… and you will be immediately presented with an overwhelming number of sites with tips, tricks, and information on different ways to help get more traffic to your website …
(There are many strategies to drive more website visitors. In this article series you will learn how to set up a simple system to benefit from most of these traffic generation strategies!)
There is clearly no shortage of ways to drive more traffic to your website. There are thousands of tutorials and free resources online that can teach you effective ways to increase visitors to your website.
The problem often has more to do with businesses not investing enough time into learning how to generate traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to automate and leverage your web traffic generation.
The picture below shows how many businesses typically approach the process of generating website traffic …
(This is how most web site owners approach traffic generation)
Essentially, the typical approach many small businesses take is this: first, you build your website, and then you figure out ways of driving traffic to your website.
As we will show you in a moment, there is a smarter approach.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will eliminate this problem.
Outsourcing is fine if you have great systems set up to manage and process information about your traffic generation activities already. If not, all you will probably do is end up spending a lot of your valuable time and money looking for a profitable traffic strategy.
(Without a solid foundation and the right systems, website traffic generation can become very costly!)
Sustainable traffic generation involves laying a solid foundation online, implementing proper systems, testing campaign elements, experimenting with different services, analyzing results, comparing ROI across different traffic generation solutions, and so on.
Is There A Way To Automate The Process Of Getting Web Visitors?
Imagine owning a website where all you had to do to deliver an ongoing stream of new visitors to your website was to regularly publish content to your website or blog.
This is not science fiction … it’s a fact! Many website owners are currently doing this … and you can too!
In this article series, you will discover how to set up an automated traffic generation machine that can drive web traffic to your web site, simply by publishing regular content to your site.
How To Set Up A System That Will Automatically Help Increase Traffic To Your Site
As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for driving sustainable web traffic
- Add content on a regular basis to start bringing visitors and generating traffic data
- Start testing other traffic methods
(To generate sustainable traffic, you need to first set up the right systems)
At this point, we’ll mostly be focusing on Step 1. The aim of our article series is to explain how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress web site, you simply add new content and WordPress will do the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress site is different than a professionally-configured WordPress web site.
An expertly configured WordPress blog is a website or blog that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, third-party site notification, and analytics.
Why Do I Need An Expertly Configured WordPress-Driven Site?
We provide a number of great articles on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding how an “expertly configured” WordPress website can be used to set up an automated traffic generation system requires a number of article installments, which is why we strongly recommend that you spend some time reading our other articles and consider subscribing to this site (this way, you will be informed when a new article is published).
Let’s start by answering these basic questions:
Why use WordPress to set up an automated traffic generation system? What does WordPress do that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are built on platforms that create websites with “static” web pages. Essentially, what this means is that your website pages mostly sit inside your server waiting to be discovered. The static website doesn’t communicate with anyone else outside its application; it doesn’t ’ping’ anybody in cyberspace or notify any other site when new content has been published to your website.
Think about it … if in a traditional website, all of the content just sits there passively waiting to be found, then the business owner has to continually promote their website and its content to maintain new web traffic coming.
WordPress is different!
The WordPress CMS software comes with default functionality that allows site owners to set up, configure and build an automated “traffic generation” machine, where all you then have to do is publish content and your website will then do the rest, instantly notifying search engines, social media and other online properties about your new content to automatically start generating your business new website traffic …
(With an expertly configured WordPress website, you just publish content and your website does the rest, informing other sites about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we explain the components of this automated online traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for best results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also integrating your site’s built-in functionality with third-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various external sites, you simply begin to publish new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to new visitors.
- Optimize – We recommend starting with a content marketing strategy to build organic traffic. With the right systems in place, you can then begin to monitor and understand your incoming traffic and start gathering valuable information that will allow you to make better decisions when expanding to new traffic generation methods.
This is the end of Part 1
To read more, click here:
This tutorial is part of a comprehensive series of articles designed to help you learn how to grow your business online using a WordPress website or blog and proven marketing strategies that are easy and quick to implement.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum