WordPress Traffic Automation Guide
This tutorial is part of a series of tutorials designed to help you learn how to grow your business online cost-effectively with a WordPress-driven website or blog and proven marketing methods that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Knowing how to bring more visitors to your website is one of the most important skills of running a successful web presence. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Struggle To Drive Visitors To Their Websites?
If you type any of the following searches into Google …
- “drive visitors to my site”
- “bring more traffic to my web site for free”
- “need to drive traffic”
- “ways to attract web site visitors using Twitter”
- “get traffic to my web site”
… and you will be immediately presented with tons of sites offering you information about different ways to increase your website visitors …
(There are loads of methods to drive more website visitors. In this article series you will learn how to set up a system to take advantage of many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your website. There are thousands of products and free resources that can show you effective strategies to get more traffic to your site.
The problem is often more about businesses not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.
The illustration below shows how most businesses approach the process of generating traffic to their sites …
(This is how most web site owners approach the challenge of generating traffic to their sites)
Essentially, the typical approach most small businesses take is this: first, you get a website, and then you figure out ways of driving traffic to your site.
As you will see in just a moment, there is a better way.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will address the problem.
There is nothing wrong with outsourcing if you have the systems in place to manage your traffic generation campaigns already. If not, all you will probably do is end up wasting a lot of your valuable time and money looking for a winning method.
(Without laying down a solid foundation and putting proper systems, web traffic generation can be a costly waste of time and money!)
Driving more web traffic sustainably involves setting up a solid foundation online, putting proper systems in place, continually testing campaign variables, experimenting with different services, analyzing results, measuring ROI across different traffic generation solutions, etc.
Is There A Way To Automate The Process Of Increasing Website Visitors?
Imagine if all you had to do to instantly deliver new visitors to your site was to regularly add content to your website or blog.
This is not science fiction … it’s a fact! Many website owners are currently already enjoying the benefits of this automated traffic system … and you can too!
In this article series, you will discover how to create an automated traffic system that will begin driving an ongoing stream of web traffic to your business, simply by adding regular content to your web site.
How To Set Up A System That Will Automatically Drive More Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for generating sustainable traffic
- Add content on a regular basis to drive visitors and generate data organically
- Test other traffic strategies
(To get sustainable traffic, you first need to put in the right systems)
At this stage, we’re mostly concerned with Step One. The purpose of this article series is to explain the process of setting up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in many different ways
- Automatically get your website content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress site, you simply add new content and WordPress will then do the rest, notifying other sites about your new content and bringing you back traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website is not the same as a professionally-configured WordPress website or blog.
An expertly configured WordPress website or blog is a blog that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with other sites, specifically in areas like SEO, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Driven Website?
We write extensively on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding why and how an “expertly configured” WordPress web site can help create an automated traffic generation system requires several articles, which is why we strongly recommend that you spend some time reading our posts and subscribe to our site (this way, we can let you know whenever a new article is published).
Let’s begin by answering a couple of basic questions:
Why does it need to be WordPress? What does WordPress do that other web platforms don’t?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Website)
Many websites are built on platforms that create “static” websites. Essentially, what this means is that your content files mostly sit inside your server waiting to be found. On its own, a static website doesn’t communicate with anything outside the platform; it doesn’t broadcast to anyone in the cybersphere or inform any other website that new content has recently been added.
Think about it … if with a traditional website, the content simply sits there passively waiting to be found, then the business owner has to keep promoting their web presence and its content to maintain new web traffic coming.
WordPress is different!
The WordPress CMS application comes with powerful built-in functionality that lets users set up, configure and build an automated “web traffic generation” machine, where all you then need to do is post new content and WordPress will do the rest, immediately notifying various online properties about your site to start driving you more web site visitors …
(With an expertly configured WordPress web site, you just post new content and your website will then do the rest, informing the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we explain the components of your automated traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also integrating your WordPress functionality with external services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various third-party tools, you then begin to publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to potential new visitors.
- Optimize – We recommend beginning with a content-focused strategy to build sustainable traffic. With the right systems in place, you can start measuring and understanding your incoming traffic and start gathering valuable data that will allow you to make intelligent and cost-effective decisions as you expand to different traffic generation methods.
This is the end of Part One
To read more, click on the link below:
This article is part of a comprehensive series of tutorials designed to help you learn how to grow your business online inexpensively with a WordPress-driven website or blog and proven marketing strategies that are easy and quick to implement.
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