WordPress Traffic Automation Guide
This article is part of an article series designed to help website owners learn how to grow their business online with a WordPress-driven website and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Discovering cost-effective methods to get more traffic to your website is one of the fundamental skills of growing an online presence successfully. Increasing traffic to a website is also one of the greatest challenges faced by almost every website owner.
Why Are So Many Businesses Struggling To Attract More Traffic To Their Websites?
Type in any of the commonly-searched phrases below into Google …
- “drive more web traffic to your web site for free”
- “bring more web traffic to my web site for free”
- “how to increase more website traffic”
- “fastest ways to bring visitors using videos”
- “I need more free website visitors”
… and you will be immediately presented with loads of information about ways to get more visitors to your website …
(There are many strategies to drive more web traffic to your website. This article series will show you how to set up a system to take advantage of all these traffic generation methods!)
There is clearly no shortage of ways to drive more visitors to your site. There are tons of tutorials and free resources online that can teach you cost-effective methods to bring more visitors to your website.
The problem is often more to do with business owners not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.
The illustration below shows how most businesses approach the challenge of generating traffic to their sites …
(This is how many businesses approach traffic generation)
Essentially, the typical approach most small businesses take is this: first, you get a website, and then you figure out how to drive traffic to it.
As you will discover in just a moment, there is a smarter way.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.
Outsourcing is useful if you already have the systems set up to manage and analyze the results of your traffic generation activities. If not, you will probably end up spending a lot of your valuable time and money searching for a positive ROI method.
(Without a solid foundation and the right systems, traffic generation can become a costly activity!)
Getting consistent web traffic sustainably requires setting up a solid foundation online, implementing proper systems, testing variables in your campaigns, experimenting with different marketing and promotional strategies, tracking results, comparing ROI across different traffic generation solutions, etc.
Is There A Way To Automate The Process Of Generating Traffic?
Imagine if you owned a website where all you had to do to automatically deliver an ongoing stream of web traffic to your business was to publish content on a regular basis.
This is not fantasy … it’s a fact! In fact, many website owners already have some or all of the prerequisites set up to profit from the automated traffic system we’ve just described … and so can you!
In our article series, we will show you what is required to set up an automated traffic generation system that will drive web traffic to your business, simply by adding regular content to your site.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for driving sustainable web traffic
- Add content on a regular basis to start driving traffic and generating traffic data
- Add new traffic strategies and test
(Getting more web traffic sustainably requires laying a solid foundation online and implementing the right systems)
At this point, we’re mostly concerned with Step 1. The purpose of our article is to lay the foundations of a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically get your web pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress website, you just add content and your website does the rest, informing other sites about your new content and bringing you back traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress web site is not the same as a professionally-configured WordPress site.
An ”expertly configured” WordPress web site is a website that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and its integration with other sites, specifically in areas like search engine optimization, 3rd-party site syndication, and reporting.
Why Do I Need An Expertly Configured WordPress Web Site?
We write extensively on this site about the benefits of using WordPress-powered web sites to grow your business online.
Understanding why and how an “expertly configured” WordPress web site can create an automated traffic system requires a number of article installments, which is why we recommend that you spend some time reading our other articles and consider subscribing to our site (this way, you will be informed whenever a new article is published).
Let’s start by addressing these basic questions:
Why WordPress? What does WordPress provide that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are built using applications that create “static” websites. Essentially, what this means is that your website pages typically sit inside your server waiting to be discovered. By itself, a static website doesn’t communicate with anyone outside its application; it doesn’t send out signals to anybody in the cybersphere or inform any other website when new content has recently been added to your site.
Think about it … if in a traditional website, your content simply sits there passively waiting to be found, then you have to continually keep promoting your web presence and your content to maintain new web traffic coming.
WordPress is different!
WordPress comes with powerful built-in functionality that allows you to set up, configure and build an automated “web traffic generation” machine, where all you then have to do is publish content and WordPress will then do the rest, instantly notifying search engines, social media and other online properties about your site to generate your business new web site visitors …
(With an expertly configured WordPress website, you simply add new content and your website will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we explain the components of this automated website traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also integrating your built-in WordPress features with third-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your site with various third-party tools, you then begin to publish new content consistently and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to more visitors.
- Optimize – We recommend starting with a content-focused strategy to build sustainable traffic. With the right systems in place, you can then begin measuring and understanding your results and gather valuable data that will allow you to make better decisions as you expand to new traffic generation methods.
This is the end of Part One
To read more, click on the link below:
This article is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online cost-effectively and drive traffic automatically using a WordPress website or blog and proven web marketing strategies.
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