WordPress Traffic Automation Guide

This article is part of a series of comprehensive tutorials designed to help site owners learn how to grow their business online inexpensively and drive traffic organically using a WordPress-powered website and proven online marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of most businesses online.

Discovering new methods to get more visitors to your website is essential to building a business online successfully. Lack of website traffic is also one of the most common complaints made by website owners everywhere.

Why Do So Many Businesses Have Difficulty Bringing More Traffic To Their Websites?

If you search for any of the information below in Google …

• “attract traffic to your site”
• “how can I bring traffic to my web site for free”
• “best way to drive more web visitors”
• “how to get more traffic using YouTube”
• “bring more targeted buyers to your web site for free”

… and you will be immediately presented with thousands of pages with information about strategies to drive more visitors to your website …

(There are loads of methods to get more website visitors. This article series will show you how to set up a system to take advantage of all these traffic generation strategies!)

Clearly, there is no shortage of ways to drive visitors to your web site. There are tons of tutorials and free sites online that can teach you effective ways to increase traffic to your web site.

The problem is often more to do with business owners not investing sufficient time into learning how to grow traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to leverage and automate your web traffic generation.

The picture below shows the typical approach many businesses take when it comes to generating traffic to their sites …

(This is how most web site owners approach the challenge of generating traffic to their sites)

Essentially, the typical approach most businesses take is this: first, you get a website, and then you figure out how to drive traffic to your site.

As we will show you in just a moment, there is a better way.

You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will take care of this problem.

Outsourcing is great if you have systems set up to manage and process information about your traffic generation activities. If not, you will probably end up wasting a lot of time and money looking for a winning strategy.

(Without a solid foundation and the right systems in place, traffic generation can be a costly activity!)

Getting consistent web traffic sustainably requires laying a solid foundation online, putting proper systems in place, testing elements in your campaigns, experimenting with different strategies, tracking results, measuring ROI across different traffic generation strategies, etc.

Is There A Simpler, Automated Way To Generate More Website Traffic?

Imagine if you owned a web site where all you had to do to deliver web traffic to your website was to publish content on a regular basis.

This is not fantasy … it’s a fact! As a matter of fact, many website owners already have some or all of the basic components set up to profit from the automated traffic system we have just described … and you can too!

In our WordPress Traffic Blueprint article series, you will learn how to create an automated traffic system that will deliver a stream of targeted visitors to your business, simply by publishing regular content to your web site.

How To Set Up A System That Will Automatically Help Drive Traffic To Your Website

As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:

1. Set up specific systems to lay down a solid foundation for creating sustainable traffic
2. Add web content on a regular basis to drive visitors and generate data organically
3. Add other traffic methods

(Sustainable traffic generation involves laying a solid foundation online and implementing proper systems)

At this point, we’re mostly concerned with Step One. The aim of this article series is to provide an overview of a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money in many different ways
• Automatically get your website content indexed faster in search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation campaigns, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress website, you just post content and WordPress will then do the rest, notifying other sites about your content and bringing you back web traffic!)

What Is An Expertly Configured WordPress Web Site?

An expertly configured WordPress website or blog is different than a professionally-configured WordPress site.

An ”expertly configured” WordPress website is a web site that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, external site syndication, and reporting.

Why Do I Need An Expertly Configured WordPress-Powered Site?

We provide a number of excellent articles on this site about the benefits of using WordPress-driven sites to grow your business online.

Understanding how an “expertly configured” WordPress site can be used to create an automated traffic generation system requires several articles, which is why we really recommend that you spend some time reading our posts and consider subscribing to our site (this way, you will be informed whenever new information on this topic gets published).

Let’s start by answering these basic questions:

Why WordPress? Why not use some other platform?

Take a look at the illustration below …

(Static Website vs Expertly Configured WordPress Site)

Many websites are traditionally built on applications that create “static” websites. Essentially, this means that the website content just sits inside a server waiting to be found. The static website doesn’t communicate with anything outside its application; it doesn’t ’ping’ anybody in the cybersphere or notify any other site when new content has been added.

Think about it … if in a traditional website, all of your content just sits in a server passively waiting to be found, then you have to actively promote your web presence and your content to continue driving new visitors.

WordPress is different!

The WordPress CMS software provides many features that allow users to set up, configure and build an automated “traffic generation” machine, where all you then need to do is add content and your website will then do the rest, immediately notifying search engines, social media and other online properties about your site to automatically drive your business new traffic …

(With an expertly configured WordPress web site, you simply publish new content and WordPress does the rest, notifying the world about your new content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Traffic Blueprint overview, we go over the components of this automated website traffic machine:

• Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
• Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also integrating your site’s built-in functionality with 3rd-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your site settings have been configured and integrated with various external sites, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to new visitors.
• Optimize – We recommend beginning with a content-focused strategy to build traffic sustainably. With the right systems in place, you can then start tracking and understanding incoming traffic and gather valuable information that will allow you to make better decisions when using new traffic generation methods.

This is the end of Part One

To keep reading about this topic, click on the link below:

Web Traffic Blueprint Part Two – Learn How To Turn Your WordPress Blog Into A Traffic Machine

This article is part of an article series designed to help you learn how to grow your business online inexpensively with a WordPress website and proven marketing methods that are easy to implement.

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