WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles aimed at helping you learn how to grow your business using a WordPress-driven website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of almost every business online.
Finding effective strategies of getting visitors to your website is a requirement of running a successful web presence. Getting visitors to a web site is also one of the most difficult challenges faced by almost every web site owner.
Why Are So Many Businesses Having Difficulty Getting Traffic To Their Websites?
Search for any of the following information in Google …
- “how to attract web traffic to your web site”
- “get visitors to my website for free”
- “ideas to attract web site visitors”
- “ways to attract web site traffic using free methods”
- “I need free web site traffic”
… and you will find lists of sites that contain information about methods to increase your website visitors …
(There are lots of ways to increase your website visitors. This article series will help you set up a simple system to benefit from all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive visitors to your website. There are thousands of courses and free sites online that can teach you methods to bring more visitors to your website.
The problem is often more to do with businesses not investing sufficient time into learning how to drive web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are a number ways to automate and leverage your web traffic generation.
The picture below shows the typical approach many small businesses take when it comes to generating traffic to their sites …
(This is how many web site owners approach the challenge of generating website traffic)
Essentially, the typical approach many businesses take is this: first, you get your website, and then you figure out how to drive traffic to your website.
As you will see in a moment, there is a smarter way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will eliminate the problem.
There is nothing wrong with outsourcing if you have great systems set up to manage your traffic generation activities. If not, all you will probably do is end up spending a lot of time and money looking for a winning method that can deliver you a positive ROI.
(Without a proper foundation and the right systems in place, web traffic generation can become a costly waste of time and money!)
Driving continuous web traffic sustainably involves setting up a solid foundation online, implementing proper systems, continually testing campaign elements, experimenting with different marketing and promotional methods, analyzing results, comparing ROI across different traffic generation opportunities, and so on.
Is There A Simpler, Automated Way To Get Traffic?
Imagine if you owned a web site where all you had to do to drive targeted visitors to your web site was to regularly add content to your site.
This is not science fiction … it’s a fact! In fact, many website owners already have some or all of the prerequisites in place to profit from the automated traffic system we’ve just described … and so can you!
In our article series, we explain the process of setting up an automated traffic generation machine that can help begin driving new targeted traffic to your web site, simply by adding content to your website on a consistent basis.
How To Set Up A System That Will Automatically Bring Traffic To Your Website
As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for generating sustainable traffic
- Add web content on a regular basis to start bringing visitors and generating traffic data
- Add new traffic strategies and test
(To get sustainable web traffic, you first need to put in the right systems)
Right now, we’re mostly concerned with Step 1. The aim of our article series is to lay the foundations of a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money by starting with a simple setup and scaling things only when it makes sense to do this
- Automatically get your website pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you just publish new content and WordPress then does the rest, informing the world about your new content and bringing you back traffic!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website is different than a professionally-configured WordPress site.
An expertly configured WordPress site is a website that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Powered Web Site?
We write extensively on this site about the benefits of using the WordPress CMS to grow your business online.
Understanding how and why an “expertly configured” WordPress site can begin attracting an ongoing stream of new visitors to your business requires several articles, which is why we recommend that you spend some time reading our other articles and consider subscribing to this site (this way, we can let you know whenever we publish a new article).
Let’s start by answering these basic questions:
Why does it need to be WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many sites are built on platforms that create “static” websites. Essentially, this means that the web pages simply sit inside the server waiting to be found. The static website doesn’t communicate with anyone else outside the platform; it doesn’t broadcast to anyone in cyberspace or inform any other site when new content has been added.
Think about it … if with a static website, your content simply sits in a server passively waiting to be found, then you have to continually promote your web presence and your content to maintain new web traffic coming.
WordPress is different!
The WordPress platform comes with default functionality that gives you the ability to set up, configure and build an automated “online traffic generation” machine, where all you then need to do is post content and WordPress will do the rest, instantly notifying search engines, social media and other online properties about your site to automatically drive you more web site visitors …
(With an expertly configured WordPress site, you just publish content and your site then does the rest, notifying the world about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we break down the components of your automated website traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also integrating your built-in WordPress features with third-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various third-party services, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to more web visitors.
- Optimize – We recommend beginning with a content-based strategy to build organic traffic. With the right systems in place, you can also begin to monitor and analyze incoming traffic and gather valuable information that will allow you to make more intelligent and cost-effective decisions when using different traffic generation methods.
This is the end of Part 1
To read more, click here:
This tutorial is part of a comprehensive article series designed to help website owners learn how to grow their business online with a WordPress-driven website or blog and proven web marketing methods.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum