WordPress Traffic Automation Guide

This tutorial is part of an article series aimed at helping small business owners learn how to grow their business online inexpensively and drive traffic organically with a WordPress website or blog and proven online marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Almost every business needs traffic to prosper online.

Discovering sustainable ways of increasing visitors to your website is one of the fundamental skills of building a business online successfully. Lack of website visitors is also one of the most common complaints made by website owners everywhere.

Why Do So Many Small Businesses Have Difficulty Getting More Visitors To Their Websites?

If you search for any of the information below in Google …

• “how to bring more visitors to my web site”
• “get web traffic to my website for free”
• “ways to drive website traffic”
• “how to get more traffic using SEO”
• “need website traffic”

… and you will be presented with thousands of pages offering you information on different ways to increase visitors to your website …

(There are many methods to increase your website visitors. This article series will show you how to set up a system to benefit from many of these traffic generation strategies!)

There is clearly no shortage of ways to drive more traffic to your website. There are loads of courses and free information online that can teach you effective methods to get more traffic to your web site.

The problem is often more about business owners not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to leverage and automate your web traffic generation.

The diagram below shows how many small businesses typically approach the process of generating traffic to their sites …

(This is how most site owners approach the challenge of generating traffic to their sites)

Essentially, the typical approach most businesses take is this: first, you build your website, and then you figure out ways of driving traffic to it.

As you will discover in a moment, there is a better approach.

Don’t make the mistake of believing that “outsourcing” your traffic generation will address the problem.

There is nothing wrong with outsourcing if you have great systems set up to manage and analyze the results of your traffic generation campaigns already. If not, all you will probably do is end up wasting a lot of your valuable time and money looking for a winning strategy to bring more website traffic.

(Without a proper foundation and the right systems in place, website traffic generation can become a costly activity!)

Sustainable traffic generation requires setting up a solid foundation online, implementing the right systems, testing variables in your campaigns, experimenting with different marketing and promotional strategies, analyzing results, measuring ROI across different traffic generation opportunities, etc.

Is There A Way To Automate The Process Of Driving Website Visitors?

Imagine owning a website where the only thing you had to do to deliver targeted traffic to your web site was to regularly add content to your site.

This is not science fiction or fantasy … it’s a fact! Many website owners are profiting with this automated traffic system … and so can you!

In the WordPress Traffic Blueprint article series, we explain how to create an automated traffic system that will help drive a stream of targeted traffic to your site, simply by adding regular content to your website.

How To Set Up An Automated Web Traffic System

As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:

1. Set up specific systems to lay down a solid foundation for generating sustainable web traffic
2. Add content on a regular basis to start driving traffic and generating traffic data
3. Start testing other traffic strategies

(Sustainable traffic generation involves laying a solid foundation online and putting systems in place)

At this point, we’ll mostly be focusing on Step One. The purpose of this article is to lay the foundations of a traffic generation system that will ultimately help your business:

• Save time using leverage and automation
• Save money in many different ways
• Automatically get your website content indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog …

(With an expertly configured WordPress web site, you just post content and WordPress does the rest, notifying the world about your content and bringing you back traffic!)

What Is An Expertly Configured WordPress Website?

An expertly configured WordPress web site is not the same as a professionally-configured WordPress site.

An ”expertly configured” WordPress site is a site that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with various services, specifically in areas like SEO, content syndication, and analytics.

Why Use An Expertly Configured WordPress Website?

We write extensively on this site about why you should choose WordPress to grow your business online.

Understanding why and how an “expertly configured” WordPress website can create an automated traffic generation system requires several articles, which is why we strongly recommend that you spend some time reading our posts and subscribe to this site (this way, we can let you know when we publish a new article).

Let’s begin by answering some basic questions:

Why does it have to be WordPress? Why can’t you just use another platform?

Take a look at the picture below …

(Static vs Expertly Configured WordPress Website)

Many websites are built using applications that create websites with “static” web pages. Essentially, this means that your content typically sits inside the server waiting to be found. On its own, the static website doesn’t communicate with anything else outside the platform; it doesn’t send out ’pings’ to anybody in cyberspace or announce to any other site when new content has been added to your site.

Think about it … if in a static website, all of your content simply sits there passively waiting to be found, then you have to continually find ways of promoting your website and your content to continue driving new visitors.

WordPress is different!

WordPress provides several features that let you set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is publish new content and your site will then do the rest, immediately notifying search engines, social media and other online properties about your site to start generating your business more web site traffic …

(With an expertly configured WordPress web site, you just add content and WordPress will then do the rest, informing other sites about your new content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Traffic Blueprint overview, we break down the components of your automated web traffic system:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal benefit.
• Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also integrating your built-in WordPress features with 3rd-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your WordPress settings and integrating your website with various third-party tools, you then begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to potential visitors.
• Optimize – We recommend starting with a content marketing strategy to build organic traffic. With the right systems in place, you can also start tracking and understanding your results and start gathering valuable data that will allow you to make better decisions when expanding to other traffic generation methods.

This is the end of Part 1

To keep reading this article, click here:

Web Traffic Blueprint Part 2 – How To Turn Your WordPress Site Into An Automated Traffic Machine

This tutorial is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online cost-effectively with a WordPress-powered website or blog and proven marketing strategies that are easy to implement.

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