WordPress Traffic Automation Guide
This article is part of a comprehensive series of tutorials aimed at helping small business owners learn how to grow their business online inexpensively with a WordPress website or blog and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of almost every business online.
Learning cost-effective strategies to get visitors to your website is vital to building an online presence successfully. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Bring More Visitors To Their Websites?
Search for any of the information below in Google …
- “get more visitors to your site for free”
- “attract more web traffic to my web site for free”
- “best 10 places to drive more web traffic”
- “learn how to attract more visitors using social media”
- “free website traffic”
… and you will immediately find tons of pages containing tips, tricks, and information on different methods to increase visitors to your website …
(There are many strategies to increase web traffic to your web site. This article series will show you how to set up a system to benefit from most of these traffic generation strategies!)
There is clearly no shortage of ways to drive more traffic to your web site. There are thousands of products and free sites online that can show you ways to drive more traffic to your website.
The problem often has more to do with businesses not investing enough time into learning how to grow traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.
The diagram below shows the approach most small businesses take when it comes to generating traffic to their sites …
(This is how most site owners approach the challenge of generating web traffic)
Essentially, the approach most businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to the site.
As you will discover in just a moment, there is a smarter approach.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will address this problem.
Outsourcing is useful if you already have the systems in place to manage your traffic generation campaigns. If not, you will probably end up investing a lot of valuable time and money searching for a winning traffic-getting strategy.
(Without a solid foundation and proper systems, online traffic generation can be a costly waste of time and money!)
Driving continuous web traffic sustainably involves setting up a solid foundation online, putting the right systems in place, continually testing campaign elements, experimenting with different methods, tracking results, measuring ROI across different traffic generation solutions, etc.
Is There A Simpler, Automated Way To Generate Traffic?
Imagine if all you had to do to instantly deliver targeted visitors to your business was to publish content consistently.
This is not science fiction … it’s a fact! In fact, many website owners already have some or all of the requirements set up for this to happen … and so can you!
In this article series, we will show you what you need to do to set up an automated traffic machine that can deliver new visitors to your web site, simply by publishing regular content to your website.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for getting sustainable web traffic
- Add content on a regular basis to start driving traffic and generating traffic data
- Add other traffic methods
(To get sustainable traffic, you first need to set up the right systems)
At this point, we’re mostly concerned with Step One. The aim of our article is to explain the process of setting up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you simply post new content and WordPress then does the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress website or blog.
An expertly configured WordPress website is a website or blog that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and the way it integrates with various sites, specifically in areas like search engine optimization, external site notification, and reporting.
Why Do I Need An Expertly Configured WordPress Website?
We write extensively on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding how an “expertly configured” WordPress website or blog can begin driving an ongoing stream of targeted visitors to your business requires several article installments, which is why we strongly recommend that you spend some time reading our other articles and consider subscribing to our site (this way, we can let you know whenever new content on this topic gets published).
Let’s begin by answering a couple of basic questions:
Why use WordPress to set up an automated traffic generation system? Why not use some other platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many web sites are built using platforms that create websites with “static” web pages. Essentially, this means that the content typically sits inside your server waiting to be discovered. By itself, a static website doesn’t communicate with anyone else outside the application; it doesn’t send out ’pings’ to anyone in the cybersphere or announce to any other site that new content has recently been published.
Think about it … if in a static website, all of your content just sits there passively waiting to be found, then you have to actively promote your website and your content to keep driving new visitors.
WordPress is different!
The WordPress platform comes with powerful built-in functionality that lets users set up, configure and build an automated “web traffic generation” machine, where all you then need to do is add new content and WordPress does the rest, immediately notifying search engines, social media and other online properties about your site to bring you new web traffic …
(With an expertly configured WordPress site, you simply add new content and your website will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Traffic Blueprint overview, we go over the components of your automated website traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also integrating your WordPress functionality with third-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various external tools, you then begin to publish new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to new targeted visitors.
- Optimize – We recommend starting with a content-focused strategy to build traffic organically. With the right systems in place, you can begin to track and understand your incoming traffic and gather valuable data that will allow you to make smarter decisions as you expand to additional traffic generation methods.
This is the end of Section 1
To read more, click on the link below:
Web Traffic Blueprint Part 2 – Learn How To Create A Traffic-Getting Machine
This tutorial is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online cost-effectively using a WordPress website or blog and proven marketing strategies that are easy to implement.
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