WordPress Traffic Automation Guide
This tutorial is part of a comprehensive article series aimed at helping you learn how to grow your business online and drive traffic sustainably with a WordPress-powered website and proven marketing strategies that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs traffic to survive online.
Learning how to generate visitors to your website is one of the fundamental skills of running an online presence successfully. Increasing visitors to a web site is also one of the greatest challenges faced by almost every website owner.
Why Are So Many Businesses Having Difficulty Driving More Visitors To Their Websites?
If you type any of the following key phrases into Google …
- “increase web traffic to my website for free”
- “how can I increase more visitors to my website”
- “ways to increase more web traffic”
- “need to increase visitors using paid ads”
- “I need web site visitors”
… and you will be immediately presented with thousands of pages providing information about methods to help get more website visitors …
(There are many ways to get more website visitors. This article series is designed to help you set up a system to benefit from most of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your site. There are loads of courses and free resources online that can teach you cost-effective methods to increase visitors to your web site.
The problem often has more to do with business owners not investing enough time into learning how to drive web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.
The illustration below shows the approach most businesses take when it comes to generating traffic to their sites …
(This is how many businesses approach traffic generation)
Essentially, the typical approach many small businesses take is this: first, you get a website, and then you figure out how to drive traffic to it.
As you will discover in a moment, there is a better way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will address this problem.
There is nothing wrong with outsourcing if you have great systems set up to manage and process information about your traffic generation campaigns. If not, you will probably end up spending a lot of your time and money searching for a positive ROI traffic strategy.
(Without a solid foundation and the right systems in place, online traffic generation can be a costly waste of time and money!)
Sustainable traffic generation involves laying a solid foundation online, putting proper systems in place, testing elements in your campaigns, experimenting with different advertising and promotional services, tracking results, comparing ROI across different traffic generation strategies, etc.
Is There A Simpler, Automated Way To Get More Website Visitors?
Imagine if all you had to do to drive targeted traffic to your site was to publish valuable content on a regular basis.
This is not fantasy or fiction … it’s a fact! As a matter of fact, many website owners are currently doing this … and you can too!
In our WordPress Traffic Blueprint article series, you will discover what is required to set up an automated traffic generation system that can begin delivering an ongoing stream of new visitors to your website, simply by adding content on a regular basis to your website.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to start driving traffic and generating data
- Add other traffic methods and test
(To generate sustainable web traffic, you first need to set up the right systems)
At this stage, we’ll mostly be focusing on Step One. The aim of our article series is to show you how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress site, you just post content and your website will then do the rest, informing the world about your new content and bringing you back traffic!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress site is not the same as a professionally-configured WordPress website.
An expertly configured WordPress website is a blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and how it integrates with various services, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Powered Site?
We write extensively on this site about using WordPress to grow your business online.
Understanding why and how an “expertly configured” WordPress website can create an automated traffic generation system requires several articles, which is why we recommend that you spend some time reading our content and subscribe to this site (this way, we can let you know when new content on this topic is published).
Let’s begin by addressing a couple of basic questions:
Why WordPress? Why can’t you use another web platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many websites are traditionally built with platforms that create “static” websites. Essentially, this means that your digital content simply sits inside your server waiting to be discovered. A static website doesn’t communicate with anyone else outside its application; it doesn’t ’ping’ anyone in cyberspace or announce to any other site that new content has recently been published on the website.
Think about it … if with a static website, all of the content just sits there passively waiting to be found, then the business owner has to keep promoting their website and its content to continue driving new visitors.
WordPress is different!
The WordPress platform provides several features that allow users to set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is post new content and WordPress then does the rest, immediately notifying various online properties about your new content to start driving you new website traffic …
(With an expertly configured WordPress website, you simply add new content and WordPress will do the rest, notifying the world about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we explain the components of this automated website traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also the integration of your site with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your site with various third-party services, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to more visitors.
- Optimize – We recommend beginning with a content-focused strategy to build organic traffic. With the right systems in place, you can then begin monitoring and understanding incoming traffic and start gathering valuable information that will allow you to make smarter decisions as you expand to other traffic generation methods.
This is the end of Section 1
To keep reading about this topic, click on the link below:
This article is part of a comprehensive series of articles aimed at helping you learn how to grow your business and drive traffic automatically using a WordPress-powered website or blog and proven online marketing strategies.
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