WordPress Traffic Automation Guide

This article is part of a comprehensive series of tutorials aimed at helping website owners learn how to grow their business using a WordPress website and proven online marketing methods.

***

WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of almost every business online.

Learning how to drive more visitors to your website is essential to running a successful presence online. Lack of web visitors is also one of the most common complaints made by website owners everywhere.

Why Do So Many Businesses Have Difficulty Bringing More Visitors To Their Websites?

If you type any of the commonly-searched phrases below into Google …

• “how to bring web traffic to my web site”
• “how do I increase traffic to my website for free”
• “ideas to drive more website traffic”
• “ways to drive more website traffic using free methods”
• “drive more clients to my website for free”

… and you will find thousands of pages providing information about methods to help you get more website visitors …

(There are many methods to drive more website visitors. In this article series you will learn how to set up a simple system to benefit from most of these traffic generation methods!)

Clearly, there is no shortage of ways to drive more traffic to your site. There are thousands of products and free sites that can teach you cost-effective strategies to get more visitors to your web site.

The problem often has more to do with businesses not investing sufficient time into learning how to generate traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The diagram below shows how many small businesses approach the challenge of generating traffic to their sites …

(This is how most small businesses approach traffic generation)

Essentially, the typical approach most small businesses take is this: first, you build a website, and then you figure out ways of driving traffic to it.

As you will discover in a moment, there is a better approach.

Don’t make the mistake of believing that “outsourcing” your traffic generation will address this problem.

Outsourcing is fine if you have the systems set up to manage and process information about your traffic generation activities already. If not, all you will probably do is end up investing a lot of your time and money searching for a profitable traffic strategy.

(Without a solid foundation and systems in place, online traffic generation can become a costly waste of time and money!)

Driving more web traffic sustainably involves laying a solid foundation online, putting systems in place, testing campaign elements, experimenting with different services, analyzing results, measuring ROI across different traffic generation strategies, and so on.

Is There A Way To Automate The Process Of Getting Traffic?

Imagine if all you had to do to instantly attract targeted visitors to your business was to publish great content consistently.

This is not science fiction … it’s a fact! As a matter of fact, many website owners are currently already profiting with this automated traffic system … and so can you!

In our Website Traffic Blueprint article series, we will show you how to create an automated traffic generation system that will help begin delivering targeted traffic to your web site, simply by adding content on a regular basis to your website.

How To Set Up A System That Will Automatically Drive Traffic To Your Website

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:

1. Set up specific systems to lay down a solid foundation for getting sustainable web traffic
2. Add web content on a regular basis to start driving traffic and generating traffic data
3. Start adding other traffic methods and test

(Driving more web traffic sustainably involves setting up a solid foundation online and putting the right systems in place)

Right now, we’ll mostly be focusing on Step 1. The purpose of our article series is to help you set up a traffic generation system that will ultimately help your business:

• Save time using leverage and automation
• Save money by starting simple and scaling things as you grow
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress web site, you simply publish new content and WordPress will do the rest, informing other sites about your content and bringing you back traffic!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress site is different than a professionally-configured WordPress site.

An ”expertly configured” WordPress blog is a site that is not only built with the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and built-in functionality of WordPress and how it can be integrated with other services, specifically in areas like search engine optimization, external site notification, and analytics.

Why Do I Need An Expertly Configured WordPress-Driven Site?

We provide a number of detailed blog posts on this site about the benefits of using WordPress-driven web sites to grow your business online.

Understanding how and why an “expertly configured” WordPress website or blog can be used to set up an automated traffic system requires several articles, which is why we highly recommend that you spend some time reading our posts and subscribe to our site (this way, we can let you know whenever a new article is published).

Let’s start by addressing these basic questions:

What makes WordPress so special? What does WordPress offer that other web platforms don’t?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Website)

Many websites are built using applications that create websites with “static” web pages. Essentially, what this means is that the web content mostly sits inside your server waiting to be discovered. By itself, a static website doesn’t communicate with anything else outside its platform; it doesn’t send out signals to anyone in the cybersphere or inform any other website when new content has recently been added to the site.

Think about it … if with a traditional website, all of your content just sits there passively waiting to be found, then you have to continually promote your web presence and your content to maintain web visitors coming.

WordPress is different!

The WordPress CMS application comes with powerful built-in functionality that allows you to set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is publish new content and WordPress will do the rest, instantly notifying search engines, social media and other online properties about your new content to automatically generate your business more website traffic …

(With an expertly configured WordPress web site, you simply add content and WordPress will then do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Website Traffic Blueprint overview, we break down the components of this automated website traffic machine:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for maximum benefit.
• Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also integrating your built-in WordPress features with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your site settings and integrating your website with various third-party tools, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to potential visitors.
• Optimize – We recommend starting with a content-focused strategy to build organic traffic. With the right systems in place, you can also start to track and understand incoming traffic and gather valuable information that will allow you to make smarter decisions when expanding to different traffic generation methods.

This is the end of Section 1

To read more, click on the link below:

Web Site Traffic Blueprint Part Two – Learn How To Turn Your Website Into A Traffic Machine

This tutorial is part of a comprehensive series of tutorials designed to help business owners learn how to grow their business and drive traffic automatically with a WordPress website and proven web marketing strategies.

Subscribe To Our Site And Get Notified When New WordPress Tutorials Get Published!

***