Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses …

16+ WordPress Plugins That Can Help Grow Your Health Or Medical WebsiteIn Part 1 of this guide on ways to grow your health-related web presence, we provided practical tips and suggestions on the following topics:

  • Challenges Health And Medical Services Face Online
  • Opportunities For Medical Services Practitioners In The Digital Economy
  • Basic Web Pages
  • Tips On How To Improve Your Web Content

In this section, we explore more ways to grow your medical or health business online.

Topics covered include:

  • Tips For Improving Web Traffic With WordPress
  • Generate More Leads & Enquiries With WordPress
  • Improve SEO, Increase User Engagement And Drive More Visitors To Your Site Using WordPress Plugins And Themes

Important Info

For more information about WordPress plugins and themes, see the articles below:

Note: Plugins are described in this section. Themes for medical businesses are covered in Part Three.

Grow Your Health Center Website – WordPress Plugins For Improving Search Engine Optimization, Better User Engagement And Driving More Visitors To Your Website

Your web traffic is a vital part of your online business growth. In this section, we explore WordPress plugins for improving search engine optimization, better user engagement and web traffic generation.

Optimizing Your Site For Search Engines (SEO) Using WordPress

There are lots of ways WordPress can help to improve SEO:

  • Search Engine-Friendly URLs – Set the permalinks to create search engine-optimized web addresses for your article pages (called posts).
  • Post Tags – WordPress lets you select the keywords that you want search engines to index your article pages (posts) for.
  • Categories – Add categories for your posts and products.
  • Post Excerpts – Set descriptions for your posts that will appear in search results.
  • Images – title your images with keywords for better search engine results.
  • Internal Content Linking – WordPress has a built-in feature that allows you to easily create internal links
  • Post Notification – Set up your site to automatically notify (ping) other search directories immediately upon publishing new content on your website.

Improving Search Engine Optimization (SEO), Improve User Engagement And Increase Web Traffic Generation With WordPress Plugins

As well as the built-in features of WordPress, there are many plugins for WordPress that improve SEO, increase user engagement and drive more web traffic to your site.

For example, you can install the plugins below to improve your website’s search engine optimization:

Use a plugin like Yoast SEO to improve your website's search engine optimization

(Use a plugin like Yoast SEO (previously known as WordPress SEO by Yoast) to improve your website’s search engine optimization)

Other things you can do to improve your website’s SEO, increase engagement and drive more visitors to your site are to add a forum, newsletters, commenting, and social sharing features. Here are a few powerful WordPress plugins that can help (many of the plugins listed below can be downloaded at no cost):

  • BuddyPress – This plugin allows you to set up your own social network on WordPress.
  • bbPress – bbPress allows you to set up a discussion forum on your site.
  • E-Newsletter – Send professional email newsletters, track results and manage subscribers from your WP dashboard.
  • Disqus – use this plugin to power discussions and increases engagement on your website.
  • Floating Social – Use this plugin to add powerful social sharing features on your posts and pages.

WordPress users can easily add social sharing buttons to their site with WordPress plugins

(WordPress users can easily add social sharing buttons to their site using WordPress plugins)

Ways To Generate More Leads & Enquiries With WordPress-Based Tools

Let’s now take a look at ways to improve sales and generate leads and enquiries.

Add An Email Newsletter

Providing a newsletter is a great way to build a list of subscribers. Adding an email newsletter provides many benefits and advantages, like:

  • Sends targeted traffic to your website
  • Keeps readers from forgetting about you
  • Provides useful information and advice
  • Provides a highly targeted marketing channel
  • It’s a way to provide special products or services to a select audience
  • Increases user engagement
  • Provides other ways for your content to be shared with others

An effective way to attract newsletter subscribers is to provide high value content and offer users free gifts or bonus items in exchange for their personal details. This can be a time-saving guide, checklists for improving general health and nutrition, access to medical tools, coupons, access to subscriber-only content, contests, etc.

Contact Forms

Contact forms provide an easy and simple way for prospective clients to get in touch with you. Contact forms also let readers report issues, contact specific departments, request a quote, and more.

Contact forms provide a number of benefits and advantages including:

  • Reducing spam
  • Set up automated responses
  • Giving you control over what gets sent to you
  • Allows you to keep your email address private
  • Can be added to any page or post
  • Looks professional
  • Is convenient for users

A very popular contact form plugin is Contact Form 7.

Contact Form 7

Contact Form 7 Plugin For WordPress

(Contact Form 7)

Contact Form 7 allows you to create multiple contact forms, customize the forms and the mail contents, add fields, and more.

Supports international languages, Ajax-powered submissions, CAPTCHA, spam filtering and so on.

Something to consider if you plan to set up a website for a clinic or medical center is to segment your contact form so prospects can choose the section of the clinic they want to reach. This will help make sure that visitors get their comment to the correct department.


Adding a map to your website helps your visitors and customers find you.

Maps are useful tools for several reasons:

  • A map improves local SEO
  • Helps visitors find you easily
  • Displays location of events

Adding maps to your website helps your visitors and customers find you

(Adding a map helps your visitors and customers find you)

Popular map plugins include:

WordPress Plugins And Themes For Improving Search Engine Optimization, Better User Engagement And Traffic Generation

WordPress Plugins

WordPress makes available a number of plugins you can add to your health-related website that will immediately make available a range of functional tools for visitors. Here are just some of these plugins:

Booking Calendar

Booking Calendar Plugin For WordPress

(Booking Calendar)

Booking Calendar allows you to add online booking services to your site. Booking Calendar is well supported, has an intuitive interface with flexible functionality. It is suitable for a wide range medical and health consulting businesses, e.g. medical practices, surgeons, health spas, booking yoga classes, etc.

Booking Calendar Plugin - Overview

(Booking Calendar Plugin For WordPress – Overview)

Booking Calendar works right out of the box. Website visitors can check availability of services and make online bookings quickly and easily. Administrators and visitors receive booking confirmations. Booking Calendar is also widget-ready, and supports multiple languages. A premium plugin version with extra features is also available.

For more details, go here}:

Event Espresso – WordPress Event Registration And Ticketing Manager System

Manage Your Events Via The Web With Event Espresso Plugin For WP

(Manage Event Bookings Automatically Using Event Espresso For WordPress)

If your business involves running health or medical events like seminars or workshops, then you need a plugin like Event Espresso.

The Event Espresso online event registration plugin enables you to easily set up multiple events and begin receiving online registrations in just minutes

Event Espresso - WordPress Event Manager & Ticket Registration Plugin

(Event Espresso – WordPress Event Registration And Ticket Manager Plugin)

Event Espresso is a feature-packed application that gives you full control over the event registration management process.

We have written a detailed article about Event Espresso. Go here to learn more:

Calculator Pro Calculators

Calculator Pro Calculators - WordPress Plugin

(Calculator Pro Calculators – WordPress Plugin)

This plugin provides a free collection of over 400 calculators. You can embed these into your pages, posts, or sidebars using shortcodes. Internationalization is supported.

Most of the calculators aren’t designed for health usage, but there are a few you can include in your website, including the following:

  • Body Statistics – e.g. Body Composition Calculator, FENa Calculator, Katch-Mcardle BMR Calculator, Max Heart Rate Calculator, Skinfold Body Fat Calculator, etc.
  • Calorie – e.g. Daily Calorie Calculator, RMR Calculator, Calories Burned Walking Calculator, etc.
  • Fitness Tests – e.g. Coopers 12 Minute Run Test Calculator, Rockport Walk Test Calculator, etc.
  • Miscellaneous – e.g. One Rep Max Weight Lifting Calculator, Cigarette Savings Calculator, Pregnancy Calculator, Smoking Cost Calculator, etc.
  • Nutrition – e.g. Calcium Calculator, Creatine Calculator, etc.
  • Weight – e.g. BMI Calculator, Weight Loss Percentage Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form

(Calculated Fields Form Plugin For WordPress)

Calculated Fields Form is useful for creating forms with dynamically calculated fields to display the calculated values, including:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculators
  • And many more

A premium plugin version with many extra features and functionalities is also available.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker - WordPress Plugin

(Weight Loss Tracker)

Weight Loss Tracker lets logged-in users record their weight on given dates. The data is then displayed in a graph and table.

Weight Loss Tracker Plugin For WordPress - Graph

(Weight Loss Tracker Plugin For WordPress – Graph)

The plugin allows users to input target weights and provides support for the following weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple BMI Calculator

Simple BMI Calculator

(Simple Body Mass Index Calculator WordPress Plugin)

Simple Body Mass Index Calculator is a free plugin that installs a widget on your website that can be configured and customized to match your theme.

In addition to Simple BMI Calculator, there are other plugins you can look at to perform similar functions:

  • BMI BMR Calculator  A mobile-friendly Body Mass Index and Basal Metabolic Rate calculator that saves calculation data for logged-in users and gives an overview to the site administrator.
  • BMI / IMC Calculator  A simple calculator that shows users their BMI
  • Calotor Calorie Counter – Lets visitors calculate their basal metabolic rate, by entering their age, sex and weight.
  • And more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data WordPress Plugin

(Drug Interaction Data Plugin For WordPress)

Drug Interaction Data Plugin for WordPress can be used to display information about drugs, including what the drug is used to treat and what other medications the drug is known to interact with.

Drug Interaction Data Plugin - Results

(Drug Interaction Data WordPress Plugin – Results)

Information about drugs can be displayed on your site. The plugin loads the drug and pharmaceutical data from the U.S. National Library of Medicine and the U.S. National Institutes of Health and drug names are converted to the standardized RxNorm name.

For more details, go here}:

PubMed Posts

PubMed Posts - WordPress Plugin

(PubMed Posts – WordPress Plugin)

This plugin adds a dashboard widget that lets you add posts from PubMed articles, as well as a search function that helps visitors find posts with specific data. The plugin also includes a basic editor that changes the layout of data in your post content.

PubMed contains over 25 million citations for biomedical literature from MEDLINE, online books and life science journals.

For more details, go here}:

MJM Clinic

MJM Clinic Plugin

(MJM Clinic Plugin)

The MJM Clinic Plugin can be used to add functionality to clinic and health care related websites, such as service pages with booking forms, related health conditions, locations, create service/therapy listings and more.

For more details, go here}:

Treato WordPress Plugin

Treato WP Plugin

(Treato – WordPress Plugin)

Treato WordPress plugin lets you add a sidebar widget that allows your site visitors to search a vast drug database and see what patients are saying about different drugs.

Treato collects and analyzes experiences sourced directly from patients written in related forums and blog posts, then aggregates the content to generate useful insights about users’ medications, diseases and symptoms. Users receive valuable insight about the side effects of over 26,000 medications, drug comparisons across 14,500+ medical conditions, which drugs people feel are working, and more, from over 2 billion collected posts.

For more details, go here}:

HealthTap Concierge

HealthTap Concierge WP Plugin

(HealthTap Plugin For WordPress)

HealthTap Concierge allows visitors to consult with doctors, clinical psychologists, etc. via text chat or HD video from any mobile device, personal computer, or smartwatch.

With the widget installed, users can type in a health question and based upon their location and type of question, they will receive a list of doctors in their geographic area who specialize in that particular topic. They can then choose a doctor, chat over video or text, or send the doctor a question and get answers with the HealthTap service, which has a database of over 73,000 doctors.

For more details, go here}:


TrendMD WordPress Plugin

(TrendMD Plugin For WordPress)

This plugin adds the TrendMD recommendations widget to your site. The TrendMD recommendations widget is used by scholarly publishers to increase their readership and revenue by allowing people to discover, cite or read interesting scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts Plugin For WordPress

(WP Nutrition Facts)

This simple WordPress plugin lets you add a nutrition facts table into your pages and posts, allowing your visitors to learn about the nutrient content of food in a standardized format and make more informed decisions about the food they eat.

WP Nutrition Facts WordPress Plugin - Label Creation

(WP Nutrition Facts Plugin – Creating Labels)

WP Nutrition Facts uses the Canadian Food Inspection (CFIA) nutrition labeling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe Plugin For WordPress

(WP Ultimate Recipe)

If you own a health-related website that provides nutrition or healthy eating suggestions, a great way to add engaging content to your site is to add recipes.

Plugins like WP Ultimate Recipe let you add healthy recipes on your site.

Other WordPress recipe plugins include:

  • Recipe Card – Create and publish search engine optimized recipes with nutrition facts that your readers can print, save and review.
  • EasyRecipe – EasyRecipe lets you easily publish recipes on your site with features like cut and paste, auto conversion of your plain text recipe posts, live custom formatting, Google Recipe View formatting and preview button, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – Easily format recipe text and add images. Includes additional Google Recipe View formatting and SEO features.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials

(Awesome Fitness Testimonials WP Plugin)

Awesome Fitness Testimonials lets you add fitness & wellness testimonials, reviews and case studies to your website.

For more details, go here}:

Exercise Images by Everkinetic

Exercise Images by Everkinetic Plugin

(Exercise Images by Everkinetic – WordPress Plugin)

Exercise Images lets you add exercise illustrations to your website.

Exercise Images - WordPress Plugin - Image Database

(Exercise Images Plugin – Image Catalog)

For more details, go here}:

In the next section, we take a look at WordPress themes that are suitable for medical and health businesses.

How To Build And Grow Your Medical Services And Health-Related Website


This is the end of section two of this comprehensive guide on ways to grow your medical-related business web presence.

To view Part 3, click this link:



"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now

Originally published as Grow Your Medical Or Healthcare Business Online With WordPress – 2.