Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses …

How To Improve Your Health Or Medical Website With These 17+ WordPress PluginsIn Part 1 of this article on ways to grow your medical-related web presence, we provided many practical tips and suggestions on the following areas:

  • Challenges Medical And Health Services Providers Face Online
  • Online Opportunities For Health Services Practitioners
  • Your Web Pages
  • Improve The Content On Your Website

In this section, we will continue looking at more ways to grow your health-related services online.

Topics covered in this (and the next section) include:

  • Tips For Improving Traffic With WordPress
  • Generating New Leads & Enquiries Using WordPress-Based Tools
  • WordPress Plugins And Themes For Improving Search Engine Optimization, Creating Better User Engagement And Driving More Web Traffic

Important Info

For more information about WordPress plugins and themes, see these articles:

Note: WordPress health and medical plugins are covered in this section. Medical and health-related themes are listed in Part 3.

Improving Website Traffic Using WordPress

Your web traffic is an integral part of your business growth. In this section, we explore WordPress plugins that can help to improve SEO, increase user engagement and drive more visitors to your medical or health-related website.

Optimize Your Site For SEO

There are loads of ways WordPress can help to optimize your website for search engines:

  • SEO-Friendly – Set the permalinks to create search engine-optimized web addresses for your posts.
  • Post Tags – WordPress lets you specify the keywords that you want your article pages to be indexed for in the search engines.
  • Categories – Add search engine-friendly categories for archiving and organizing your content.
  • Excerpts – Create the description for your posts that search engines will display in their search result pages.
  • Images – title images used in your content with keywords for improved search engine results.
  • Internal Content Linking – WordPress has a built-in feature that lets you easily create internal links
  • Pinging – Configure your site to automatically notify (ping) other search directories whenever a new post is published on your website.

WordPress Plugins That Can Help To Improve SEO, Improve User Engagement And Increase Web Traffic Generation

As well as the built-in features of WordPress, the WordPress community makes available also a number of plugins that improve your website’s SEO, increase user engagement and drive more web traffic to your site.

Here are some plugins you can use to improve your SEO:

A plugin like Yoast SEO can improve your site's SEO

(Use a plugin like Yoast SEO (previously known as WordPress SEO by Yoast) to improve your website’s SEO)

Other things you can do to improve SEO, increase engagement and drive more visitors to your business are to add a forum, newsletters, comments, and social sharing features. Here are some powerful plugins that can help:

  • BuddyPress – BuddyPress helps you run a social network on your website, with member profiles, activity streams, messaging, user groups, and more.
  • bbPress – Run your own online community forum on WordPress.
  • E-Newsletter – This plugin lets you send professional email newsletters, track results and manage subscribers from your WP dashboard, without 3rd-party subscriptions.
  • Disqus – Power discussions and increases user engagement on your website or blog.
  • Floating Social – Use this WordPress plugin to add social sharing features on your posts and pages.

WordPress users can easily add social sharing features to their website with WordPress plugins

(WordPress users can easily add social sharing buttons to their website using free or inexpensive WordPress plugins)

Tips For Generating New Leads & Enquiries With WordPress

Let’s now take a look at how to improve your sales and generate leads and enquiries.

Adding A Newsletter

Adding an email newsletter is a great way to build a list of subscribers. It provides many benefits and advantages, like:

  • Drives targeted traffic to your site
  • Keeps readers from forgetting about you
  • Keeps readers updated
  • Provides you with a highly targeted marketing channel
  • Allows you to offer special products or services to a select audience
  • Provides new opportunities for increasing interaction
  • Provides other ways for your content to be shared around with others

An effective strategy for attracting newsletter subscribers is to provide high value content and offer users something for free in exchange for their details. This could be an exclusive guide, checklists for improving diet and nutrition, access to health calculators, free trials, access to courses, contests, etc.

Provide Contact Forms

Contact forms make it easy and simple for readers to contact you. A contact form also allows visitors to report concerns, ask questions to specific departments, request quotes, and more.

A contact form provides a number of benefits including:

  • Reducing spam
  • Set up automated responses
  • Gives you control over what is sent to you
  • Allows you to keep your email address private
  • Can be added to any page or post
  • Looks professional
  • More convenient for users

A popular WordPress contact form plugin is Contact Form 7.

Contact Form 7

Contact Form 7 WordPress Plugin

(Contact Form 7 – WordPress Plugin)

This free plugin allows you to insert and manage multiple contact forms into any post or page, customize your form and the email contents, add fields, and more.

International languages, Ajax-powered submissions, CAPTCHA, and spam filtering is also supported.

Something else to consider if you plan to set up a website for a health center or medical clinic is to add sections to your contact form so users can choose the section of the practice they want to reach. This ensures that contact form requests reach the correct area.

Maps

A map helps your visitors and clients find you.

Integrating maps, such as Google Maps, with your site also provides a number of benefits, such as:

  • A map improves local SEO
  • Customers can better plan their visits and appointments
  • Shows location of events

A map helps your visitors and clients find you

(Adding maps to your website helps your visitors and customers find you)

Below are some popular plugins that let you embed, customize and display maps on your site:

Improving Search Engine Optimization, Improve User Engagement And Increase Web Traffic Generation Using WordPress Plugins

Health And Medical Services WordPress Plugins

WordPress lets you add a number of plugins to your site to immediately add a range of practical tools for site visitors. Here are some of these:

Booking Calendar

Booking Calendar WordPress Plugin

(Booking Calendar Plugin)

The Booking Calendar plugin lets you add appointment booking services to your site. This flexible plugin provides users with an intuitive interface. It is highly suitable for a range of health or medical-related uses, e.g. medical practitioners, surgeons, alternative therapists, booking patient appointments, etc.

Booking Calendar Plugin For WordPress - Overview

(Booking Calendar Plugin – Overview)

The plugin works right out of the box. Your website visitors can check the availability of services you offer and make online bookings quickly and easily. Administrators and visitors receive booking confirmations. The plugin is also widget-ready, and supports multiple languages. A premium version of this plugin is also available with many additional features and functionalities.

For more details, go here}:

Event Espresso

Manage Event Registrations Automatically Using Event Espresso WP Plugin

(Manage Event Bookings Automatically With Event Espresso Plugin For WordPress)

If your business involves running medical or health events like seminars or workshops, then you need a plugin like Event Espresso.

The Event Espresso online event registration plugin for WP allows you to easily schedule an event and begin processing bookings in just a few minutes

Event Espresso

(Event Espresso – Event Registration And Ticketing Management)

Event Espresso is a versatile and feature-packed plugin that gives you full control of the event registration management process.

We have written a comprehensive article on the benefits and features of using Event Espresso. For more details:

Calculator Pro Calculators

Calculator Pro Calculators Plugin For WordPress

(Calculator Pro Calculators)

Calculator Pro Calculators is a free collection of over 400 calculators that you can provide to users on your website and embed into your pages, posts, or sidebars using shortcodes. Internationalization is supported.

Note: Most of the calculators aren’t designed for health or medical-related applications, but there are a few you can use, including:

  • Body Statistics – e.g. BAI (Body Adiposity Index) Calculator, FENa Calculator, Katch-Mcardle BMR Calculator, Max Heart Rate Calculator, VO2 Max Calculator, etc.
  • Calorie – e.g. Alcohol Calorie Calculator, Daily Energy Expenditure Calculator, Calories Burned Swimming Calculator, etc.
  • Fitness Tests – e.g. Coopers 12 Minute Run Test Calculator, Treadmill Test Calculator, etc.
  • Miscellaneous – e.g. One Rep Max Weight Lifting Calculator, Blood Sugar Converter Calculator, Pace Calculator, Smoking Cost Calculator, etc.
  • Nutrition – e.g. BMR Calorie Calculator, Creatine Calculator, etc.
  • Weight – e.g. BAI (Body Adiposity Index) Calculator, Weight Loss Percentage Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form - WordPress Plugin

(Calculated Fields Form)

With Calculated Fields Form you can create dynamically calculated field forms, including:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculators
  • And lots more

A premium plugin version with additional features is also available.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker Plugin For WordPress

(Weight Loss Tracker WordPress Plugin)

This simple plugin lets users record their weight periodically. The results are then displayed in a graph and table.

Weight Loss Tracker WP Plugin - User Graph

(Weight Loss Tracker Plugin For WordPress – User Graph)

The plugin allows users to input target weights and supports various weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple BMI Calculator Widget

Simple BMI Calculator

(Simple BMI Calculator Plugin)

This simple WordPress plugin lets you add a widget to your website that can be configured and customized to match your theme.

As well as Simple Body Mass Index Calculator, there are additional plugins you can check out that perform similar functions:

  • BMI BMR Calculator  A BMI and Basal Metabolic Rate (BMR) calculator that saves calculation data for logged-in users and gives an overview to the administrator.
  • BMI / IMC Calculator  A simple calculator that displays BMI
  • Calotor Calorie Counter – Lets visitors calculate their basal metabolic rate, based on their age, sex and weight.
  • And many more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data WP Plugin

(Drug Interaction Data – WordPress Plugin)

Drug Interaction Data Plugin for WordPress can be used to display drug information, including what the drug is used to treat and what other medications the drug is known to interact with.

Drug Interaction Data WordPress Plugin - Database Results

(Drug Interaction Data WordPress Plugin – Data Results)

Information about drugs can be displayed inside your posts and pages, or as a widget on your blog sidebar. The data is provided by the U.S. National Library of Medicine and the U.S. National Institutes of Health.

For more details, go here}:

PubMed Posts

PubMed Posts - WordPress Plugin

(PubMed Posts WP Plugin)

PubMed Posts adds a dashboard widget that creates posts from PubMed articles, plus a search function that helps visitors find posts with specific data. A basic content editor is also included with the plugin.

PubMed comprises more than 25 million citations for biomedical literature from MEDLINE, life science journals, and online books.

For more details, go here}:

MJM Clinic

MJM Clinic Plugin For WordPress

(MJM Clinic WordPress Plugin)

The MJM Clinic Plugin was designed to add functionality to clinic and health care related websites, such as inserting service pages with booking forms, organising your services into hierarchical categories, multiple clinic locations, create service/therapy listings and more.

For more details, go here}:

Treato

Treato - WordPress Plugin

(Treato Plugin For WordPress)

This plugin lets you display information about drugs on your site and see what see what patients are saying about different drugs.

Treato collects and analyzes experiences sourced directly from patients from related forums and blog posts, then aggregates the content to generate useful insights about users’ medications, diseases and symptoms. Users receive insight about side effects, drug comparisons, which drugs people feel work, and more from over 2.2 billion collected posts.

For more details, go here}:

HealthTap

HealthTap Plugin For WordPress

(HealthTap – WordPress Plugin)

HealthTap Concierge allows users to consult with real doctors, clinical psychologists, etc. via HD video or text chat from any mobile device, computer, even smartwatch.

With HealthTap Concierge installed on your website or blog, your site visitors can type in a health question and receive a list of doctors in their geographic area who specialize in that health topic. They can then choose a doctor, connect in real time using video or text chat, or send the doctor their question.

For more details, go here}:

Trend MD

Trend MD Plugin For WordPress

(Trend MD Plugin For WordPress)

TrendMD lets you add the TrendMD recommendations widget to your site. The TrendMD recommendations widget is used by scholarly publishers to increase their readership and revenue by allowing people to discover, cite or read interesting scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts Plugin For WordPress

(WP Nutrition Facts Plugin For WordPress)

WP Nutrition Facts lets you add a nutrition facts table into your posts and pages, allowing your visitors to learn about the nutrient content of food in a standardized format and make informed food choices.

WP Nutrition Facts WordPress Plugin - Label Creation

(WP Nutrition Facts Plugin For WordPress – Creating Labels)

WP Nutrition Facts uses the Canadian Food Inspection (CFIA) nutrition labeling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe - WordPress Plugin

(WP Ultimate Recipe – WordPress Plugin)

If you run a health or fitness website that provides nutrition or healthy eating advice, a great source of content that will engage your readers is to add great recipes.

Plugins like WP Ultimate Recipe let you easily add recipes on your site.

Other WordPress recipe plugins include:

  • Recipe Card – Publish recipes that readers can print, save and review.
  • EasyRecipe – EasyRecipe makes entering recipes on your site easy with features like cut & paste, auto conversion of your plain text recipe posts, live custom formatting, Google Recipe View formatting, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – Easily format recipe text and add images. Includes additional SEO and Google Recipe View formatting features.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials WP Plugin

(Awesome Fitness Testimonials – WordPress Plugin)

This plugin allows you to add fitness & wellness testimonials, case studies and reviews to your site.

For more details, go here}:

Exercise Images

Exercise Images by Everkinetic WordPress Plugin

(Exercise Images – WordPress Plugin)

This plugin lets you insert a database of exercise illustrations into your web content.

Exercise Images by Everkinetic WordPress Plugin - Image Catalog

(Exercise Images Plugin – Catalog)

For more details, go here}:

In part three, we discuss themes that are suitable for medical businesses.

The Step-By-Step Guide On How To Successfully Grow Your Medical Services And Health Clinic Presence Online With WordPress

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This is the end of section two.

Click here to access the rest of this article:

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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now

Originally published as Grow Your Medical Or Healthcare Business Online With WordPress – 2.