WordPress Traffic Automation Guide
This article is part of an article series designed to help you learn how to grow your business online inexpensively and drive traffic automatically using a WordPress-powered website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Learning how to generate visitors to your website is one of the most important skills of building a business online successfully. Getting visitors to a web site is also one of the greatest challenges faced by almost every business owner.
Why Are So Many Businesses Struggling To Get More Visitors To Their Websites?
If you search for any of the phrases below in Google …
- “how to bring more web traffic to my web site”
- “get web traffic to my web site”
- “need to attract more web site visitors”
- “learn how to get web traffic using podcasts”
- “I need free web visitors”
… and you will be presented with loads of information on different ways to help you get more website visitors …
(There are loads of strategies to get more web traffic to your site. In this article series you will learn how to set up a simple system to take advantage of all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive visitors to your site. There are loads of tutorials and free resources that can teach you how to increase traffic to your site.
The problem is often more about business owners not investing enough time into learning how to drive traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.
The diagram below shows how most businesses typically approach the challenge of generating web traffic …
(This is how most businesses approach the challenge of generating website traffic)
Essentially, the approach many businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to the site.
As we will show you in a moment, there is a smarter way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will address the problem.
There is nothing wrong with outsourcing if you have systems in place to manage and process information about your traffic generation activities already. If not, all you will probably do is end up spending a lot of time and money searching for a profitable traffic strategy.
(Without a solid foundation and the right systems in place, online traffic generation can end up being a costly waste of time and money!)
Driving web traffic sustainably involves laying a solid foundation online, putting the right systems in place, testing elements in your campaigns, experimenting with different methods, tracking results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Way To Automate The Process Of Driving More Website Visitors?
Imagine owning a website where all you had to do to attract targeted visitors to your business was to regularly publish quality content to your website or blog.
This is not science fiction … it’s a fact! Many website owners are currently doing this … and you can too!
In our article series, we explain what you need to do to set up an automated traffic machine that can help begin to drive targeted traffic to your web site, simply by adding content on a consistent basis to your website.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for generating sustainable traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Start adding other traffic methods and test
(To generate sustainable traffic, you first need to set up the right systems)
Right now, we’ll mostly be focusing on Step 1. The purpose of this article series is to explain how to set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress website, you simply publish content and your website will do the rest, notifying the world about your new content and bringing you back traffic!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website is different than a professionally-configured WordPress website.
An ”expertly configured” WordPress website is a website that is not only built with WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and how it can be integrated with other services, specifically in areas like search engine optimization, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress Web Site?
We have published many comprehensive blog posts on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding how and why an “expertly configured” WordPress site will begin driving a stream of new visitors to your business requires several articles, which is why we recommend that you spend some time reading our other articles and consider subscribing to our site (this way, we can let you know when we publish new information about this topic).
Let’s start by addressing some basic questions:
Why WordPress? Why not use some other web platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Site)
Many sites are traditionally built using applications that create websites with “static” web pages. Essentially, what this means is that your content files typically sit inside your server waiting to be discovered. A static website doesn’t communicate with anyone outside its application; it doesn’t ’ping’ anyone in cyberspace or notify any other site that new content has been published.
Think about it … if with a traditional website, the content just sits in a server passively waiting to be found, then the web site owner has to continually find ways of promoting their website and its content to continue driving web traffic.
WordPress is different!
WordPress comes with default functionality that gives site owners the ability to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is add content and WordPress then does the rest, instantly notifying various online properties about your site to drive you new web site visitors …
(With an expertly configured WordPress web site, you just publish content and your site will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we explain the components of your automated website traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also an expert integration of your site with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various third-party sites, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to more visitors.
- Optimize – We recommend starting with a content marketing strategy to build organic traffic. With the right systems in place, you can then start to monitor and analyze your results and gather valuable data that will allow you to make better decisions as you expand to additional traffic generation methods.
This is the end of Section One
To read more, click on the link below:
This tutorial is part of a comprehensive series of articles designed to help small business owners learn how to grow their business online inexpensively and drive traffic automatically with a WordPress-powered website or blog and proven marketing methods that are easy to implement.
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