WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles designed to help you learn how to grow your business online inexpensively and drive traffic organically using a WordPress-driven website and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Knowing how to bring visitors to your website is vital to growing a business online successfully. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Attracting Traffic To Their Web Sites?
Type any of the phrases below into Google …
- “bring visitors to your site”
- “increase more web traffic to my website for free”
- “top 5 places to bring web traffic”
- “need to attract more web traffic using LinkedIn”
- “attract traffic to your web site for free”
… and you will find lists of pages offering you information on ways to help get more traffic to your site …
(There are loads of ways to get more website visitors. This article series will show you how to set up a simple system to take advantage of most of these traffic generation strategies!)
There is clearly no shortage of ways to drive more traffic to your site. There are thousands of courses and free sites that can teach you cost-effective methods to bring more visitors to your web site.
The problem often has more to do with business owners not investing enough time into learning how to grow traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The diagram below shows the approach most businesses take when it comes to generating website traffic …
(This is how most website owners approach traffic generation)
Essentially, the approach many small businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to the site.
As you will discover in just a moment, there is a better way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate this problem.
There is nothing wrong with outsourcing if you have great systems set up to manage your traffic generation campaigns. If not, all you will probably do is end up investing a lot of time and money searching for a positive ROI strategy that can deliver you a positive ROI.
(Without a solid foundation and the right systems in place, traffic generation can end up becoming very costly!)
Driving web traffic sustainably involves laying a solid foundation online, putting the right systems in place, continually testing elements in your campaigns, experimenting with different advertising and promotional methods, analyzing results, comparing ROI across different traffic generation methods, etc.
Is There A Simple, Automated Way To Grow Website Visitors?
Imagine if all you had to do to automatically drive targeted visitors to your website was to regularly add great content to your site.
This is not fiction or fantasy … it’s a fact! Many website owners are currently doing what we’ve just described … and so can you!
In our WordPress Traffic Blueprint article series, you will learn how to set up an automated traffic system that can instantly begin attracting targeted traffic to your web site, simply by publishing new content to your website on a regular basis.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to start driving traffic and generating data
- Test other traffic methods
(To generate sustainable web traffic, you first need to set up the right systems)
At this point, we’ll mostly be focusing on Step One. The purpose of our article is to help you lay the foundations for a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a simple setup and scaling up when required
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress web site, you simply publish content and your site does the rest!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress web site.
An ”expertly configured” WordPress site is a blog that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and how it can be integrated with various sites, specifically in areas like search engine optimization, content syndication, and analytics.
Why Use An Expertly Configured WordPress Website?
We provide a number of excellent articles on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding how an “expertly configured” WordPress blog can help create an automated traffic generation system requires a number of article installments, which is why we really recommend that you spend some time reading our posts and consider subscribing to this site (this way, you will be informed whenever we publish new information on this topic).
Let’s begin by addressing some basic questions:
Why does it have to be WordPress? Why can’t you just use another platform?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are built with applications that create “static” websites. Essentially, this means that your content pages mostly sit inside the server waiting to be found. The static website doesn’t communicate with anything outside its application; it doesn’t send out ’pings’ to anyone in the cybersphere or notify any other website when new content has recently been published.
Think about it … if in a static website, the content just sits there passively waiting to be found, then the web site owner has to continually promote their web presence and its content to maintain new web visitors coming.
WordPress is different!
The WordPress CMS application provides a number of features that let users set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is add content and your website will then do the rest, immediately notifying various online properties about your new content to automatically generate your business new traffic …
(With an expertly configured WordPress site, you just add new content and your site then does the rest, notifying other sites about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we break down the components of your automated web traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for best results.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also an integration of your WordPress functionality with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your site with various third-party sites, all you have to do is publish new content on a regular basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to new visitors.
- Optimize – We recommend beginning with a content marketing strategy to build organic traffic. With the right systems in place, you can then start tracking and analyzing the traffic generated as a result and start gathering valuable information that will allow you to make more intelligent and cost-effective decisions as you expand to additional traffic generation strategies.
This is the end of Part 1
To keep reading about this topic, click here:
This tutorial is part of a comprehensive series of articles aimed at helping you learn how to grow your business online cost-effectively using a WordPress-powered website or blog and proven marketing methods that are easy and quick to implement.
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