WordPress Traffic Automation Guide

This tutorial is part of an article series aimed at helping you learn how to grow your business online inexpensively using a WordPress website and proven web marketing strategies.

***

WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of just about every business online.

Knowing how to drive visitors to your website is a requirement of building a business online successfully. Lack of web visitors is also one of the most common complaints made by website owners everywhere.

Why Do So Many Small Businesses Have Difficulty Bringing More Visitors To Their Websites?

Type any of the following searches into Google …

• “attract visitors to my web site for free”
• “how do I get more traffic to my website”
• “how to attract more traffic”
• “ways to bring more web site visitors using forum ads”
• “bring web traffic to your website”

… and you will find loads of tips, tricks, and information on ways to help drive more website visitors …

(There are lots of strategies to drive more web traffic to your website. This article series will show you how to set up a simple system to benefit from many of these traffic generation strategies!)

Clearly, there is no shortage of ways to drive traffic to your website. There are loads of courses and free resources online that can show you methods to bring more visitors to your website.

The problem often has more to do with businesses not investing sufficient time into learning how to drive web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are many ways to leverage and automate your web traffic generation.

The diagram below shows the typical approach many businesses take when it comes to generating web traffic …

(This is how many website owners approach traffic generation)

Essentially, the typical approach many small businesses take is this: first, you build your website, and then you figure out how to drive traffic to your site.

As you will discover in just a moment, there is a better way.

Don’t make the mistake of believing that “outsourcing” your traffic generation will take care of the problem.

Outsourcing is great if you have great systems set up to manage and analyze the results of your traffic generation campaigns already. If not, you will probably end up wasting a lot of your valuable time and money looking for a positive ROI traffic method.

(Without a solid foundation and the right systems in place, traffic generation can end up being very costly!)

Getting consistent web traffic sustainably involves setting up a solid foundation online, implementing the right systems, continually testing campaign variables, experimenting with different advertising and promotional strategies, tracking results, measuring ROI across different traffic generation methods, and so on.

Is There A Way To Automate The Process Of Growing Web Visitors?

Imagine if all you had to do to instantly attract targeted visitors to your website was to regularly add content to your website.

This is not science fiction … it’s a fact! In fact, many website owners already have some or all of the elements in place for this to happen … and you can too!

In the Website Traffic Blueprint article series, we explain how to create an automated traffic system that can instantly drive new visitors to your site, simply by publishing content to your website on a consistent basis.

How To Set Up A System That Will Automatically Increase Traffic To Your Site

As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:

1. Set up systems to lay down a solid foundation for driving sustainable web traffic
2. Add web content on a regular basis to drive traffic and generate web traffic data organically
3. Start testing other traffic strategies

(Sustainable traffic generation requires laying a solid foundation online and implementing proper systems)

Right now, we’re mostly concerned with Step One. The aim of our article series is to show you how to set up a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money by starting with a simple setup and scaling up in a sensible way
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog …

(With an expertly configured WordPress website, you just publish new content and WordPress does the rest!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress site is different than a professionally-configured WordPress website.

An expertly configured WordPress site is a blog that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, external site notification, and analytics.

Why Use An Expertly Configured WordPress-Driven Website?

We provide a number of excellent articles on this site about the benefits of using the WordPress platform to grow your business online.

Understanding how an “expertly configured” WordPress website will help begin driving a stream of targeted visitors to your business requires several articles, which is why we strongly recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know whenever we publish new information on this topic).

Let’s start by addressing some basic questions:

Why use WordPress to set up an automated traffic generation system? Why can’t you just use some other web platform?

Take a look at the diagram below …

(Static vs Expertly Configured WordPress Website)

Many sites are traditionally built on applications that create websites with “static” web pages. Essentially, what this means is that the content pages mostly sit inside a server waiting to be found. A static website doesn’t communicate with anyone outside the application; it doesn’t broadcast to anyone in cyberspace or notify any other website that new content has recently been published on the website.

Think about it … if in a traditional website, all of the content simply sits there passively waiting to be found, then the web site owner has to actively promote their site and its content to continue driving new visitors.

WordPress is different!

The WordPress platform comes with powerful built-in functionality that allows users to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is add new content and WordPress then does the rest, immediately notifying search engines, social media and other online properties about your site to automatically bring your business new website traffic …

(With an expertly configured WordPress website, you simply post new content and your site will then do the rest, notifying the world about your content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Website Traffic Blueprint overview, we go over the components of this automated traffic machine:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
• Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also an integration of your WordPress site with 3rd-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your site settings have been configured and integrated with various external sites, you simply begin to publish new content consistently and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to more web visitors.
• Optimize – We recommend starting with a content-focused strategy to build traffic organically. With the right systems in place, you can begin to track and analyze the traffic generated as a result and gather valuable data that will allow you to make intelligent and cost-effective decisions when using additional traffic generation strategies.

This is the end of Section 1

To read more, click here:

Website Traffic Blueprint Part 2 – How To Turn Your WordPress Web Site Into A Web Traffic Machine

This article is part of a comprehensive article series aimed at helping you learn how to grow your business online inexpensively with a WordPress-driven website and proven marketing methods that are easy and quick to implement.

Want To Get Notified When New Tutorials Are Published? Then Subscribe Using The Form Below!

***