WordPress Traffic Automation Guide
This tutorial is part of a comprehensive article series designed to help website owners learn how to grow their business with a WordPress website and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need traffic to survive online.
Discovering new ways of getting more traffic to your website is one of the most important skills of growing a business online successfully. Lack of web traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Struggle To Drive More Traffic To Their Web Sites?
Search for any of the key phrases below in Google …
- “increase visitors to my site for free”
- “drive web traffic to my web site for free”
- “need to get more visitors”
- “ways to increase more traffic using podcasts”
- “drive traffic to your website”
… and you will be immediately presented with loads of information on different ways to help increase visitors to your website …
(There are loads of ways to get more web traffic to your web site. This article series is designed to help you set up a system to benefit from most of these traffic generation strategies!)
There is clearly no shortage of ways to drive more traffic to your site. There are thousands of products and free information that can show you effective methods to drive more visitors to your web site.
The problem often has more to do with business owners not investing enough time into learning how to generate new web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to automate and leverage your web traffic generation.
The picture below shows how many small businesses typically approach the process of generating traffic to their sites …
(This is how most web site owners approach the challenge of generating web traffic)
Essentially, the approach many businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to your site.
As you will discover in just a moment, there is a better way.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will take care of this problem.
There is nothing wrong with outsourcing if you have systems in place to manage your traffic generation activities already. If not, all you will probably do is end up wasting a lot of time and money searching for a winning traffic method.
(Without a solid foundation and proper systems, website traffic generation can become very costly!)
Driving more web traffic sustainably involves laying a solid foundation online, putting proper systems in place, continually testing campaign variables, experimenting with different methods, analyzing results, comparing ROI across different traffic generation strategies, etc.
Is There A Simple, Automated Way To Generate Website Traffic?
Imagine if all you had to do to drive new targeted traffic to your web site was to regularly add content to your web site.
This is not fantasy or science fiction … it’s a fact! In fact, many website owners are currently doing this … and so can you!
In the Web Site Traffic Blueprint article series, you will discover what is required to set up an automated traffic machine that can attract an ongoing stream of web traffic to your business, simply by adding content on a regular basis to your website.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for getting sustainable traffic
- Add web content on a regular basis to start bringing visitors and generating data
- Test new traffic methods
(To generate sustainable web traffic, you need to first set up the right systems)
Right now, we’ll mostly be focusing on Step 1. The purpose of this article is to explain how to set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically get your web pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress website, you just publish new content and your site will do the rest, informing the world about your content and bringing you back traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress web site.
An ”expertly configured” WordPress website or blog is a website or blog that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with other sites, specifically in areas like search engine optimization, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Web Site?
We have published many comprehensive articles on this site about the benefits of using WordPress-driven websites to grow your business online.
Understanding how and why an “expertly configured” WordPress blog can attract a stream of targeted visitors to your business requires several article installments, which is why we recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know whenever a new article is published).
Let’s begin by addressing some basic questions:
What makes WordPress so special? Why can’t you use some other web platform?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Website)
Many web sites are built with platforms that create websites with “static” web pages. Essentially, this means that your web files typically sit inside a server waiting to be found. A static website doesn’t communicate with anything outside the application; it doesn’t ’ping’ anybody in cyberspace or announce to any other site that new content has recently been added.
Think about it … if in a traditional website, the content simply sits in a server passively waiting to be found, then the business owner has to constantly promote their web presence and its content to keep bringing in new visitors.
WordPress is different!
The WordPress platform comes with default functionality that lets users set up, configure and build an automated “web traffic generation” machine, where all you then have to do is post new content and your website then does the rest, instantly notifying various online properties about your site to automatically bring your business new web site visitors …
(With an expertly configured WordPress web site, you simply add content and your website will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Traffic Blueprint overview, we explain the components of your automated online traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for maximum benefit.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also the integration of your WordPress site with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your site with various third-party services, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to new visitors.
- Optimize – We recommend starting with a content publishing strategy to build traffic sustainably. With the right systems in place, you can begin tracking and analyzing your incoming traffic and start gathering valuable data that will allow you to make more intelligent and cost-effective decisions as you expand to different traffic generation methods.
This is the end of Section One
To keep reading this article, click here:
This article is part of a comprehensive series of articles aimed at helping small business owners learn how to grow their business online cost-effectively using a WordPress-driven website or blog and proven online marketing methods.
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