WordPress Traffic Automation Guide
This tutorial is part of a series of tutorials designed to help small business owners learn how to grow their business online inexpensively and drive traffic organically with a WordPress-driven website or blog and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs a regular stream of new traffic to prosper online.
Discovering effective methods to attract more visitors to your website is one of the most important skills of growing a business online successfully. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Struggle To Get More Traffic To Their Websites?
Type in any of the commonly-searched key phrases below into Google …
- “how to increase traffic to your web site”
- “attract traffic to my web site”
- “fastest ways to get website visitors”
- “learn how to bring more visitors using ads”
- “I need website traffic”
… and you will be immediately presented with loads of information on methods to help drive more traffic to your site …
(There are many strategies to get more website visitors. This article series will help you set up a simple system to take advantage of all these traffic generation strategies!)
There is clearly no shortage of ways to drive traffic to your web site. There are tons of courses and free sites that can show you effective how to drive more traffic to your web site.
The problem often has more to do with businesses not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to leverage and automate your web traffic generation.
The picture below shows how many small businesses approach the process of generating website traffic …
(This is how many website owners approach the challenge of generating website traffic)
Essentially, the approach most small businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to the site.
As you will discover in just a moment, there is a smarter way.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will address the problem.
Outsourcing is great if you have great systems in place to manage and analyze the results of your traffic generation campaigns. If not, all you will probably do is end up wasting a lot of valuable time and money searching for a profitable method that can deliver you a positive ROI.
(Without laying down a solid foundation and putting proper systems in place, online traffic generation can end up being a very costly activity!)
Sustainable traffic generation involves laying a solid foundation online, implementing the right systems, continually testing campaign variables, experimenting with different advertising and promotional methods, analyzing results, comparing ROI across different traffic generation methods, and so on.
Is There A Simple, Automated Way To Grow Traffic?
Imagine if all you had to do to drive targeted traffic to your site was to regularly add great content to your site.
This is not fiction or fantasy … it’s a fact! As a matter of fact, many website owners are already enjoying the benefits of this automated traffic system … and so can you!
In this article series, you will learn what is required to set up an automated traffic machine that can begin driving an ongoing stream of web traffic to your web site, simply by publishing regular content to your website.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to drive visitors and generate data organically
- Test other traffic strategies
(Sustainable traffic generation involves laying a solid foundation online and implementing the right systems)
Right now, we’ll mostly be focusing on Step 1. The purpose of this article is to show you how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress web site, you just publish new content and your site then does the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress site is different than a professionally-configured WordPress web site.
An ”expertly configured” WordPress web site is a website that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and its integration with other services, specifically in areas like SEO, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Web Site?
We write extensively on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding how and why an “expertly configured” WordPress site can help begin delivering targeted traffic to your business requires several article installments, which is why we recommend that you spend some time reading our posts and consider subscribing to our site (this way, you will be informed when a new article is published).
Let’s start by answering these basic questions:
Why does it need to be WordPress? Why can’t you use another web platform?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Site)
Many websites are traditionally built on applications that create “static” websites. Essentially, this means that your digital content typically sits inside your server waiting to be found. By itself, the static website doesn’t communicate with anything else outside its platform; it doesn’t ’ping’ anybody in cyberspace or inform any other website that new content has recently been added to your site.
Think about it … if in a static website, the content simply sits there passively waiting to be found, then the web site owner has to keep promoting their site and its content to keep bringing in new visitors.
WordPress is different!
The WordPress platform comes with default functionality that allows site owners to set up, configure and build an automated “online traffic generation” machine, where all you then need to do is add new content and WordPress does the rest, instantly notifying various online properties about your site to automatically drive your business new traffic …
(With an expertly configured WordPress site, you simply publish new content and your website will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we go over the components of this automated online traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also the integration of your WordPress site with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site has been configured and integrated with various external services, you simply begin to publish new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to new targeted visitors.
- Optimize – We recommend beginning with a content-focused strategy to build organic traffic. With the right systems in place, you can then start to measure and understand your results and start gathering valuable information that will allow you to make smarter decisions as you expand to other traffic generation methods.
This is the end of Section 1
To read more, click here:
Web Traffic Blueprint Part 2 – Learn How To Create A Web Traffic-Getting Machine
This tutorial is part of a comprehensive article series designed to help business owners learn how to grow their business and drive traffic sustainably with a WordPress website or blog and proven web marketing methods.
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