WordPress Traffic Automation Guide
This tutorial is part of a comprehensive tutorial series aimed at helping you learn how to grow your business with a WordPress-powered website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs a regular stream of web traffic to survive online.
Learning how to generate more visitors to your website is vital to running a successful digital presence. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Struggle To Drive More Traffic To Their Websites?
Search for any of the key phrases below in Google …
- “increase more traffic to my web site”
- “how can I drive visitors to my web site”
- “best 10 resources to increase visitors”
- “learn how to attract more web visitors using Reddit”
- “need more website visitors”
… and you will be immediately presented with lists of sites providing tips, tricks, and information about different methods to drive more visitors to your web site …
(There are many ways to get more website visitors. This article series will show you how to set up a system to benefit from many of these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your website. There are tons of products and free information that can teach you cost-effective methods to bring more traffic to your website.
The problem often has more to do with businesses not investing enough time into learning how to grow web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are a number ways to automate and leverage your web traffic generation.
The diagram below shows the approach many small businesses take when it comes to generating traffic to their sites …
(This is how most website owners approach the challenge of generating traffic to their sites)
Essentially, the approach many small businesses typically take is this: first, you get your website, and then you figure out how to drive traffic to your site.
As you will see in a moment, there is a smarter way.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will eliminate the problem.
Outsourcing is great if you have great systems set up to manage and process information about your traffic generation activities already. If not, you will probably end up wasting a lot of valuable time and money looking for a profitable strategy to attract targeted web traffic.
(Without a solid foundation and proper systems, website traffic generation can end up being very costly!)
Sustainable traffic generation involves laying a solid foundation online, implementing proper systems, continually testing campaign elements, experimenting with different advertising and promotional methods, analyzing results, comparing ROI across different traffic generation methods, and so on.
Is There A Simpler, Automated Way To Generate More Website Traffic?
Imagine if all you had to do to automatically deliver new visitors to your web site was to regularly publish content to your website.
This is not science fiction … it’s a fact! As a matter of fact, many website owners already have some or all of the elements set up to profit from the automated traffic system we’ve just described … and so can you!
In our article series, we explain the process of setting up an automated traffic generation system that can begin delivering web traffic to your business, simply by publishing content to your website on a consistent basis.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for driving sustainable web traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Add other traffic strategies
(To get sustainable traffic, you first need to put in the right systems)
At this stage, we’re mostly concerned with Step 1. The aim of our article is to show you how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in many different ways
- Automatically get your web content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress web site, you simply add content and your site will do the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress web site is a web site that is not only built on the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with other services, specifically in areas like SEO, external site syndication, and reporting.
Why Do I Need An Expertly Configured WordPress Site?
We write extensively on this site about why you should choose WordPress-driven sites the WordPress CMS to grow your business online.
Understanding how an “expertly configured” WordPress website or blog will help drive web traffic to your business requires several article installments, which is why we really recommend that you spend some time reading our posts and subscribe to this site (this way, you will be informed whenever new content about this topic gets published).
Let’s start by answering a couple of basic questions:
Why does it need to be WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many websites are built on applications that create websites with “static” web pages. Essentially, what this means is that the website content just sits inside your server waiting to be discovered. A static website doesn’t communicate with anyone outside the platform; it doesn’t ’ping’ anybody in the cybersphere or notify any other website that new content has recently been added.
Think about it … if with a traditional website, the content simply sits in a server passively waiting to be found, then the business owner has to continually find ways of promoting their web presence and its content to maintain web visitors coming.
WordPress is different!
WordPress comes with default functionality that allows site owners to set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is post new content and your site then does the rest, immediately notifying various online properties about your site to bring your business more web traffic …
(With an expertly configured WordPress site, you just publish new content and your site will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we explain the components of this automated website traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for best results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also integrating your WordPress functionality with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your website with various external tools, you simply begin publishing new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to new visitors.
- Optimize – We recommend starting with a content marketing strategy to build traffic sustainably. With the right systems in place, you can also start to track and understand the traffic generated as a result and gather valuable data that will allow you to make more intelligent and cost-effective decisions as you expand to different traffic generation methods.
This is the end of Section 1
To read more, click on the link below:
This article is part of a comprehensive series of articles designed to help you learn how to grow your business and drive traffic organically using a WordPress-powered website or blog and proven online marketing strategies.
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