WordPress Traffic Automation Guide

This article is part of an article series aimed at helping you learn how to grow your business online with a WordPress-driven website or blog and proven marketing methods that are easy to use and easy to implement.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of just about every business online.

Discovering cost-effective strategies of increasing visitors to your website is essential to running a successful web presence. Lack of online traffic is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Having Difficulty Bringing More Traffic To Their Web Sites?

If you search for any of the following information in Google …

• “drive more visitors to your website”
• “how do I increase traffic to my website”
• “best 50 ways to attract traffic”
• “how to drive more visitors using SEO”
• “need more web visitors”

… and you will immediately find an overwhelming number of sites that provide tips, tricks, and information about methods to increase your website visitors …

(There are many strategies to increase your website visitors. In this article series you will learn how to set up a simple system to take advantage of many of these traffic generation strategies!)

Clearly, there is no shortage of ways to drive more traffic to your web site. There are thousands of tutorials and free resources online that can teach you effective ways to increase traffic to your site.

The problem often has more to do with businesses not investing enough time into learning how to generate traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are a number ways to leverage and automate your web traffic generation.

The illustration below shows the typical approach most businesses take when it comes to generating web traffic …

(This is how most small businesses approach the challenge of generating web traffic)

Essentially, the typical approach many businesses take is this: first, you build your website, and then you figure out how to drive traffic to your site.

As you will see in a moment, there is a smarter way.

Don’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will take care of the problem.

There is nothing wrong with outsourcing if you have great systems in place to manage and process information about your traffic generation campaigns. If not, all you will probably do is end up spending a lot of valuable time and money looking for a profitable strategy that can deliver you a positive ROI.

(Without a solid foundation and proper systems in place, website traffic generation can be a very costly activity!)

Sustainable traffic generation involves laying a solid foundation online, putting systems in place, testing campaign variables, experimenting with different methods, analyzing results, measuring ROI across different traffic generation methods, etc.

Is There A Simple, Automated Way To Drive Website Traffic?

Imagine if all you had to do to attract targeted visitors to your site was to publish content consistently.

This is not fantasy or science fiction … it’s a fact! In fact, many website owners already have some or all of the requirements in place to benefit from the automated traffic system we’ve just described … and you can too!

In our WordPress Traffic Blueprint article series, we will show you the process of setting up an automated traffic machine that can deliver targeted visitors to your site, simply by adding regular content to your website.

How To Set Up A System That Will Automatically Help Bring Traffic To Your Website

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:

1. Set up specific systems to lay down a solid foundation for creating sustainable traffic
2. Add content on a regular basis to start bringing visitors and generating data
3. Test new traffic strategies

(Getting continuous web traffic sustainably requires laying a solid foundation online and putting the right systems in place)

Right now, we’re mostly concerned with Step 1. The aim of this article series is to show you how to set up a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money in many different ways
• Automatically notify search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation campaigns, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog …

(With an expertly configured WordPress web site, you just publish new content and your website will do the rest, informing the world about your content and bringing you back traffic!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress website is different than a professionally-configured WordPress site.

An expertly configured WordPress web site is a website or blog that is not only built with the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, content syndication, and analytics.

Why Use An Expertly Configured WordPress-Driven Website?

We write extensively on this site about why you should use WordPress-driven websites WordPress to grow your business online.

Understanding how and why an “expertly configured” WordPress site can be used to create an automated traffic system requires a number of articles, which is why we strongly recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know whenever new content on this topic gets published).

Let’s begin by addressing these basic questions:

Why WordPress? What does WordPress do that other web platforms don’t?

Take a look at the illustration below …

(Static Website vs Expertly Configured WordPress Website)

Many sites are built using platforms that create “static” websites. Essentially, what this means is that the website pages typically sit inside your server waiting to be found. A static website doesn’t communicate with anything outside its application; it doesn’t send out ’pings’ to anyone in cyberspace or announce to any other website when new content has been published in the site.

Think about it … if with a static website, all of the content simply sits there passively waiting to be found, then the site owner has to actively promote their web presence and its content to maintain new web visitors coming.

WordPress is different!

The WordPress platform provides various features that give site owners the ability to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is publish content and your site will then do the rest, immediately notifying search engines, social media and other online properties about your site to start driving you more website visitors …

(With an expertly configured WordPress site, you just post content and WordPress does the rest, notifying other sites about your content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Website Traffic Blueprint overview, we go over the components of this automated website traffic machine:

• Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal results.
• Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also an integration of your WordPress functionality with third-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your WordPress site settings have been configured and integrated with various third-party services, you then begin to publish new content consistently and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to new targeted visitors.
• Optimize – We recommend beginning with a content publishing strategy to build traffic sustainably. With the right systems in place, you can also begin to measure and analyze incoming traffic and start gathering valuable data that will allow you to make intelligent and cost-effective decisions when expanding to new traffic generation strategies.

This is the end of Section 1

To read more, click here:

Web Traffic Blueprint Part 2 – Discover How To Increase Your Website Traffic For Your Business

This article is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online cost-effectively and drive traffic sustainably with a WordPress-powered website or blog and proven web marketing methods.

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