WordPress Traffic Automation Guide

This article is part of a series of articles designed to help you learn how to grow your business online cost-effectively and drive traffic sustainably using a WordPress-driven website or blog and proven online marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Most businesses need a constant stream of new visitors to survive online.

Knowing how to drive visitors to your website is one of the fundamental skills of growing a successful web presence. Getting traffic to a web site is also one of the most difficult challenges faced by many web site owners.

Why Do So Many Businesses Have Difficulty Driving More Visitors To Their Web Sites?

Search for any of the key phrases below in Google …

• “get web traffic to your web site”
• “increase more web traffic to my website”
• “need to attract more website traffic”
• “learn how to attract website visitors using YouTube”
• “I need web traffic”

… and you will be immediately presented with tons of sites offering you tips, tricks, and information about methods to increase your website visitors …

(There are lots of methods to increase your website visitors. This article series will show you how to set up a simple system to take advantage of all these traffic generation strategies!)

Clearly, there is no shortage of ways to drive more visitors to your site. There are thousands of tutorials and free information that can teach you strategies to drive more visitors to your website.

The problem is often more to do with businesses not investing enough time into learning how to generate web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to automate and leverage your web traffic generation.

The illustration below shows how most small businesses typically approach the process of generating website traffic …

(This is how most site owners approach the challenge of generating traffic to their sites)

Essentially, the typical approach many small businesses take is this: first, you get a website, and then you figure out ways of driving traffic to your site.

As you will discover in just a moment, there is a smarter approach.

You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will eliminate the problem.

There is nothing wrong with outsourcing if you have systems set up to manage and analyze the results of your traffic generation campaigns already. If not, all you will probably do is end up investing a lot of time and money searching for a winning strategy to get more web visitors.

(Without a proper foundation and the right systems in place, website traffic generation can end up becoming a costly waste of time and money!)

Sustainable traffic generation requires laying a solid foundation online, putting the right systems in place, continually testing elements in your campaigns, experimenting with different advertising and promotional services, analyzing results, measuring ROI across different traffic generation opportunities, and so on.

Is There A Way To Automate The Process Of Getting More Web Visitors?

Imagine if you owned a website where the only thing you had to do to instantly deliver targeted traffic to your business was to publish great content consistently.

This is not fantasy or science fiction … it’s a fact! As a matter of fact, many website owners are already doing this … and you can too!

In our article series, we will show you how to set up an automated traffic system that can instantly begin attracting new targeted traffic to your business, simply by adding new content on a consistent basis to your website.

How To Set Up A System That Will Automatically Help Drive Traffic To Your Website

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:

1. Set up specific systems to lay down a solid foundation for creating sustainable web traffic
2. Add content on a regular basis to drive traffic and generate web traffic data organically
3. Start testing other traffic methods

(To get sustainable traffic, you first need to put in the right systems)

Right now, we’re mostly concerned with Step 1. The purpose of our article is to lay the foundations of a traffic generation system that will ultimately help your business:

• Save time using leverage and automation
• Save money by starting with a very simple setup and scaling up intelligently
• Automatically get your web content indexed faster in search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation methods, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …

(With an expertly configured WordPress site, you simply add new content and your site will then do the rest!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress site is not the same thing as a professionally-configured WordPress web site.

An expertly configured WordPress website is a website or blog that is not only built using the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with other sites, specifically in areas like SEO, content syndication, and analytics.

Why Use An Expertly Configured WordPress-Powered Site?

We provide a number of great blog posts on this site about the benefits of using WordPress-driven websites to grow your business online.

Understanding why and how an “expertly configured” WordPress site will help drive targeted traffic to your business requires a number of articles, which is why we really recommend that you spend some time reading our content and subscribe to this site (this way, we can let you know when we publish new content on this topic).

Let’s start by answering some basic questions:

Why does it have to be WordPress? Why can’t you just use another platform?

Take a look at the picture below …

(Static vs Expertly Configured WordPress Site)

Many websites are built on platforms that create websites with “static” web pages. Essentially, this means that the web content typically sits inside the server waiting to be found. By itself, a static website doesn’t communicate with anyone outside its platform; it doesn’t ’ping’ anyone in cyberspace or announce to any other site when new content has been added.

Think about it … if with a traditional website, all of your content just sits there passively waiting to be found, then you have to actively promote your web presence and your content to keep driving new visitors.

WordPress is different!

WordPress comes with default functionality that lets users set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is post new content and WordPress does the rest, instantly notifying search engines, social media and other online properties about your site to start generating your business new web site visitors …

(With an expertly configured WordPress web site, you simply post content and WordPress does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Site Traffic Blueprint overview, we break down the components of this automated traffic machine:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for maximum benefit.
• Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also an integration of your site with external tools and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your site settings and integrating your website with various third-party tools, you simply begin publishing new content consistently and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to new visitors.
• Optimize – We recommend beginning with a content-focused strategy to build organic traffic. With the right systems in place, you can also start monitoring and understanding incoming traffic and gather valuable data that will allow you to make more intelligent and cost-effective decisions when expanding to different traffic generation methods.

This is the end of Part 1

To read the rest of this article, click on the link below:

Web Traffic Blueprint Part 2 – Discover How To Create A Traffic Generation Machine

This tutorial is part of a comprehensive series of tutorials aimed at helping website owners learn how to grow their business online inexpensively and drive traffic sustainably with a WordPress-powered website or blog and proven web marketing methods.

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