WordPress Traffic Automation Guide
This tutorial is part of a comprehensive series of articles and tutorials designed to help small business owners learn how to grow their business online cost-effectively with a WordPress website or blog and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs traffic to survive online.
Finding sustainable ways to get traffic to your website is a requirement of growing a successful business presence online. Driving visitors to a website is also one of the most difficult challenges faced by most web site owners.
Why Do So Many Small Businesses Have Difficulty Driving Visitors To Their Web Sites?
If you search for any of the following information in Google …
- “how to drive more visitors to your web site”
- “attract more traffic to my website for free”
- “ideas to get more visitors”
- “ways to drive traffic using Twitter”
- “need web traffic”
… and you will immediately find loads of information about different strategies to help get more website visitors …
(There are loads of ways to increase web traffic to your site. This article series will help you set up a simple system to benefit from most of these traffic generation strategies!)
There is clearly no shortage of ways to drive more traffic to your web site. There are tons of products and free information that can show you how to increase traffic to your web site.
The problem often has more to do with business owners not investing enough time into learning how to generate web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The diagram below shows the typical approach many small businesses take when it comes to generating traffic to their sites …
(This is how many site owners approach the challenge of generating website traffic)
Essentially, the approach many small businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to it.
As you will see in a moment, there is a smarter approach.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.
Outsourcing is fine if you have great systems set up to manage your traffic generation activities already. If not, you will probably end up spending a lot of time and money searching for a winning traffic-getting method.
(Without a solid foundation and the right systems in place, traffic generation can be very costly!)
Driving more web traffic sustainably requires laying a solid foundation online, putting proper systems in place, continually testing campaign variables, experimenting with different marketing and promotional strategies, tracking results, measuring ROI across different traffic generation opportunities, etc.
Is There A Simple, Automated Way To Generate More Website Traffic?
Imagine if all you had to do to instantly attract new targeted traffic to your site was to regularly publish quality content to your web site.
This is not science fiction … it’s a fact! Many website owners are already doing what we have described above … and you can too!
In our WordPress Traffic Blueprint article series, we will show you what it takes to set up an automated traffic system that can instantly begin to attract new targeted traffic to your web site, simply by publishing content to your website on a consistent basis.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for driving sustainable traffic
- Add content on a regular basis to start driving traffic and generating traffic data
- Test new traffic strategies
(To generate sustainable traffic, you need to first set up the right systems)
At this stage, we’re mostly concerned with Step 1. The purpose of our article series is to lay the foundations of a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a simple setup and scaling things sensibly
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress web site, you simply add content and your website does the rest, informing other sites about your content and bringing you back traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website is different than a professionally-configured WordPress web site.
An ”expertly configured” WordPress website is a website that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and how it integrates with various services, specifically in areas like search engine optimization, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress Website?
We provide a number of comprehensive blog posts on this site about the benefits and advantages of using WordPress to grow your business online.
Understanding why and how an “expertly configured” WordPress blog will begin attracting targeted visitors to your business requires several article installments, which is why we really recommend that you spend some time reading our other articles and consider subscribing to this site (this way, we can let you know when new content about this topic gets published).
Let’s begin by addressing some basic questions:
What makes WordPress so special? Why not use another web platform?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Website)
Many sites are traditionally built on applications that create “static” websites. Essentially, what this means is that your digital content typically sits inside your server waiting to be discovered. The static website doesn’t communicate with anything else outside its platform; it doesn’t broadcast to anyone in the cybersphere or inform any other website when new content has been published in your website.
Think about it … if with a traditional website, the content just sits in a server passively waiting to be found, then the business owner has to continually keep promoting their site and its content to keep driving web traffic.
WordPress is different!
The WordPress CMS application comes with powerful built-in functionality that lets site owners set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is post content and your site will then do the rest, immediately notifying search engines, social media and other online properties about your site to automatically drive your business new web site visitors …
(With an expertly configured WordPress website, you simply publish new content and WordPress does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we break down the components of this automated traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also an expert integration of your site’s built-in functionality with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various external services, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to potential visitors.
- Optimize – We recommend starting with a content strategy to build organic traffic. With the right systems in place, you can also begin monitoring and understanding your incoming traffic and gather valuable information that will allow you to make better decisions when expanding to additional traffic generation strategies.
This is the end of Part 1
To continue reading, click here:
This article is part of a comprehensive article series designed to help you learn how to grow your business and drive traffic sustainably with a WordPress website and proven marketing methods that are easy and quick to implement.
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