WordPress Traffic Automation Guide

This tutorial is part of a series of articles designed to help small business owners learn how to grow their business online inexpensively with a WordPress-driven website or blog and proven online marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of just about every business online.

Discovering effective strategies of attracting more visitors to your website is vital to growing a successful digital presence. Getting visitors to a web site is also one of the biggest challenges faced by almost all website owners.

Why Do So Many Businesses Struggle To Attract Visitors To Their Websites?

If you type any of the following key phrases into Google …

• “how to increase more traffic to your website”
• “bring more traffic to my website”
• “how to get visitors”
• “ideas to increase more traffic using social media”
• “free web site visitors”

… and you will immediately find an overwhelming number of sites that provide tips, tricks, and information about different methods to help you get more website visitors …

(There are lots of ways to increase your website visitors. This article series is designed to help you set up a simple system to benefit from many of these traffic generation methods!)

There is clearly no shortage of ways to drive traffic to your site. There are tons of courses and free resources online that can teach you ways to get more visitors to your website.

The problem often has more to do with business owners not investing enough time into learning how to grow web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are many ways to automate and leverage your web traffic generation.

The picture below shows the typical approach most businesses take when it comes to generating web traffic …

(This is how most site owners approach the challenge of generating traffic to their sites)

Essentially, the approach many businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to your site.

As we will show you in just a moment, there is a smarter approach.

You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will eliminate this problem.

There is nothing wrong with outsourcing if you have the systems set up to manage your traffic generation activities already. If not, all you will probably do is end up spending a lot of your valuable time and money looking for a profitable strategy to attract more website traffic.

(Without a proper foundation and the right systems in place, traffic generation can be very costly!)

Driving more web traffic sustainably involves setting up a solid foundation online, putting the right systems in place, testing elements in your campaigns, experimenting with different services, tracking results, measuring ROI across different traffic generation strategies, and so on.

Is There A Simple, Automated Way To Drive Website Visitors?

Imagine if all you had to do to automatically deliver targeted traffic to your web site was to publish content consistently.

This is not fantasy or science fiction … it’s a fact! Many website owners are currently doing this … and so can you!

In this article series, we explain the process of setting up an automated traffic generation system that can drive an ongoing stream of targeted visitors to your web site, simply by adding regular content to your web site.

How To Set Up A System That Will Automatically Help Drive Traffic To Your Website

As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:

1. Set up specific systems to lay down a solid foundation for generating sustainable traffic
2. Add web content on a regular basis to start driving traffic and generating traffic data
3. Start testing other traffic methods

(Sustainable traffic generation involves laying a solid foundation online and implementing proper systems)

At this point, we’re mostly concerned with Step 1. The purpose of our article is to explain how to set up a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money by starting simple and scaling up to suit your budget
• Automatically get your website pages indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation methods, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog …

(With an expertly configured WordPress web site, you simply publish new content and WordPress will do the rest, notifying other sites about your content and bringing you back traffic!)

What Is An Expertly Configured WordPress Site?

An expertly configured WordPress site is different than a professionally-configured WordPress site.

An expertly configured WordPress site is a website that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and the way it can be integrated with various services, specifically in areas like SEO, content syndication, and analytics.

Why Do I Need An Expertly Configured WordPress-Powered Website?

We write extensively on this site about the benefits of using WordPress-driven web sites to grow your business online.

Understanding how and why an “expertly configured” WordPress blog can create an automated traffic system requires several articles, which is why we strongly recommend that you spend some time reading our content and consider subscribing to this site (this way, we can let you know whenever a new article is published).

Let’s begin by addressing these basic questions:

Why WordPress? Why can’t you just use some other web platform?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Site)

Many websites are built on platforms that create websites with “static” web pages. Essentially, what this means is that your digital content simply sits inside the server waiting to be found. On its own, a static website doesn’t communicate with anyone outside its platform; it doesn’t broadcast to anyone in cyberspace or notify any other website that new content has been added.

Think about it … if in a traditional website, the content just sits there passively waiting to be found, then the business owner has to continually keep promoting their site and its content to keep bringing in web traffic.

WordPress is different!

The WordPress CMS application comes with powerful built-in functionality that gives users the ability to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is add content and WordPress then does the rest, instantly notifying various online properties about your new content to drive your business new web traffic …

(With an expertly configured WordPress web site, you simply add new content and your site will then do the rest, notifying the world about your content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Traffic Blueprint overview, we break down the components of this automated web traffic system:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for best results.
• Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also an integration of your WordPress site with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your WordPress site settings have been configured and integrated with various third-party sites, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to new visitors.
• Optimize – We recommend beginning with a content publishing strategy to build organic traffic. With the right systems in place, you can start to track and understand incoming traffic and gather valuable information that will allow you to make smarter decisions as you expand to new traffic generation methods.

This is the end of Section One

To read the rest of this article, click here:

Web Traffic Blueprint Part Two – How To Create A Web Traffic Generation Machine

This article is part of an tutorial series aimed at helping business owners learn how to grow their business online cost-effectively using a WordPress-driven website or blog and proven online marketing methods.

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