WordPress Traffic Automation Guide

This article is part of a series of articles aimed at helping business owners learn how to grow their business online inexpensively and drive traffic organically with a WordPress-driven website and proven online marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of almost every business online.

Knowing how to drive new visitors to your website is vital to building an online presence successfully. Lack of web traffic is also one of the most common complaints made by website owners everywhere.

Why Do So Many Small Businesses Struggle To Bring More Traffic To Their Web Sites?

Search for any of the phrases below in Google …

• “how to drive more visitors to my site”
• “bring traffic to my web site”
• “how to get traffic”
• “learn how to bring visitors using social media”
• “free web traffic”

… and you will find tons of sites that contain information about different ways to help get more visitors to your website …

(There are lots of ways to get more website visitors. In this article series you will learn how to set up a simple system to benefit from most of these traffic generation methods!)

There is clearly no shortage of ways to drive more traffic to your site. There are loads of products and free resources online that can teach you effective how to bring more traffic to your website.

The problem is often more to do with businesses not investing sufficient time into learning how to drive traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are several ways to automate and leverage your web traffic generation.

The diagram below shows the approach most small businesses take when it comes to generating traffic to their sites …

(This is how many website owners approach the challenge of generating website traffic)

Essentially, the typical approach most small businesses take is this: first, you get a website, and then you figure out ways of driving traffic to the site.

As you will see in just a moment, there is a smarter way.

You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate this problem.

There is nothing wrong with outsourcing if you have systems set up to manage and process information about your traffic generation activities already. If not, all you will probably do is end up investing a lot of your time and money searching for a profitable strategy.

(Without a proper foundation and the right systems in place, website traffic generation can end up becoming a costly waste of time and money!)

Getting continuous web traffic sustainably involves laying a solid foundation online, implementing the right systems, testing campaign elements, experimenting with different advertising and promotional methods, analyzing results, comparing ROI across different traffic generation methods, etc.

Is There A Way To Automate The Process Of Generating More Website Visitors?

Imagine if you owned a website where all you had to do to drive targeted traffic to your web site was to regularly add valuable content to your web site.

This is not fantasy … it’s a fact! As a matter of fact, many website owners are already doing this … and so can you!

In our article series, we explain what you need to do to set up an automated traffic generation machine that will attract new targeted traffic to your business, simply by publishing new content on a regular basis to your website.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:

1. Set up systems to lay down a solid foundation for generating sustainable traffic
2. Add content on a regular basis to drive traffic and generate web traffic data organically
3. Add new traffic methods and test

(To get sustainable traffic, you need to first put in the right systems)

At this point, we’ll mostly be focusing on Step One. The aim of our article is to show you how to set up a traffic generation system that will ultimately help you:

• Save time using automation and leverage
• Save money in many different ways
• Automatically get your website content indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress blog …

(With an expertly configured WordPress website, you just add new content and your site then does the rest, informing other sites about your content and bringing you back traffic!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress web site is not the same as a professionally-configured WordPress website or blog.

An expertly configured WordPress website or blog is a site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and its integration with other services, specifically in areas like SEO, content syndication, and reporting.

Why Use An Expertly Configured WordPress-Powered Web Site?

We write extensively on this site about the benefits of using WordPress-powered web sites to grow your business online.

Understanding how an “expertly configured” WordPress website or blog can help create an automated traffic generation system requires a number of article installments, which is why we really recommend that you spend some time reading our other articles and consider subscribing to this site (this way, we can let you know whenever a new article is published).

Let’s start by answering some basic questions:

What makes WordPress so special? Why can’t you use some other web platform?

Take a look at the diagram below …

(Static vs Expertly Configured WordPress Website)

Many web sites are traditionally built with platforms that create “static” websites. Essentially, this means that the website pages typically sit inside a server waiting to be found. A static website doesn’t communicate with anything outside its platform; it doesn’t ’ping’ anybody in cyberspace or notify any other website that new content has recently been added.

Think about it … if with a static website, your content just sits in a server passively waiting to be found, then you have to keep promoting your website and your content to maintain web traffic coming.

WordPress is different!

The WordPress platform comes with default functionality that lets users set up, configure and build an automated “online traffic generation” machine, where all you then need to do is publish content and WordPress will then do the rest, instantly notifying search engines, social media and other online properties about your new content to start bringing you more traffic …

(With an expertly configured WordPress site, you just publish new content and your site will then do the rest, informing the world about your new content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The WordPress Web Site Traffic Blueprint overview, we go over the components of your automated web traffic machine:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal results.
• Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also the integration of your site with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your site settings have been configured and integrated with various third-party sites, you then begin publishing new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to more visitors.
• Optimize – We recommend starting with a content-focused strategy to build traffic organically. With the right systems in place, you can start monitoring and analyzing the traffic generated as a result and start gathering valuable information that will allow you to make smarter decisions when using other traffic generation methods.

This is the end of Part One

To keep reading, click on the link below:

Web Traffic Blueprint Part Two – How To Turn Your WordPress Web Site Into A Web Traffic Machine

This tutorial is part of a comprehensive series of tutorials designed to help you learn how to grow your business online cost-effectively with a WordPress-powered website and proven marketing strategies that are easy to implement.

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