WordPress Traffic Automation Guide

This article is part of a series of comprehensive articles and tutorials aimed at helping website owners learn how to grow their business online and drive traffic automatically using a WordPress-powered website and proven online marketing strategies.

***

WordPress Traffic Automation Blueprint – Overview

Just about every single business needs a constant stream of web traffic to stay in business online.

Discovering sustainable ways to increase traffic to your website is essential to building a successful digital presence. Increasing traffic to a website is also one of the biggest challenges faced by many business owners.

Why Do So Many Businesses Struggle To Get More Traffic To Their Web Sites?

If you search for any of the phrases below in Google …

• “increase web traffic to your web site”
• “how can I increase visitors to my website for free”
• “ideas to drive more web visitors”
• “ways to increase web traffic using paid advertising”
• “bring buyers to my website for free”

… and you will be immediately presented with an overwhelming number of sites that provide tips, tricks, and information on methods to get more website visitors …

(There are loads of ways to increase web traffic to your web site. In this article series you will learn how to set up a system to take advantage of most of these traffic generation strategies!)

There is clearly no shortage of ways to drive traffic to your web site. There are tons of courses and free information online that can teach you ways to bring more traffic to your site.

The problem is often more about businesses not investing sufficient time into learning how to grow traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to automate and leverage your web traffic generation.

The diagram below shows how most small businesses approach the challenge of generating web traffic …

(This is how most website owners approach the challenge of generating website traffic)

Essentially, the approach many small businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to your site.

As we will show you in a moment, there is a smarter way.

You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will eliminate the problem.

Outsourcing is great if you have great systems in place to manage and analyze the results of your traffic generation campaigns already. If not, you will probably end up spending a lot of your time and money looking for a profitable strategy to drive targeted visitors.

(Without laying down a solid foundation and putting the right systems in place, online traffic generation can end up being a costly activity!)

Sustainable traffic generation involves laying a solid foundation online, putting systems in place, testing campaign variables, experimenting with different methods, analyzing results, measuring ROI across different traffic generation opportunities, and so on.

Is There A Simple, Automated Way To Get Web Traffic?

Imagine if you owned a web site where the only thing you had to do to deliver a stream of targeted traffic to your website was to publish content consistently.

This is not fantasy or science fiction … it’s a fact! Many website owners are currently doing what we’ve just described … and you can too!

In our WordPress Traffic Blueprint article series, you will learn what it takes to set up an automated traffic generation system that can instantly drive targeted traffic to your website, simply by publishing content on a regular basis to your website.

How To Set Up A System That Will Automatically Bring More Traffic To Your Site

As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:

1. Set up specific systems to lay down a solid foundation for driving sustainable traffic
2. Add content on a regular basis to start bringing visitors and generating data
3. Start testing other traffic strategies

(To get sustainable web traffic, you first need to put in the right systems)

At this stage, we’ll mostly be focusing on Step 1. The purpose of our article is to explain how to set up a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money by starting with a very simple setup and scaling things in a sensible way
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation methods, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress website, you simply add new content and your website does the rest!)

What Is An Expertly Configured WordPress Website?

An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress website or blog.

An expertly configured WordPress blog is a website or blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, external site notification, and reporting.

Why Do I Need An Expertly Configured WordPress-Powered Web Site?

We have published many comprehensive articles on this site about the benefits of using the WordPress CMS to grow your business online.

Understanding why and how an “expertly configured” WordPress blog will begin driving an ongoing stream of new visitors to your business requires several articles, which is why we really recommend that you spend some time reading our content and consider subscribing to our site (this way, you will be informed when we publish new information about this topic).

Let’s start by addressing a couple of basic questions:

Why does it have to be WordPress? Why can’t you use some other web platform?

Take a look at the picture below …

(Static vs Expertly Configured WordPress Site)

Many websites are traditionally built on applications that create “static” websites. Essentially, this means that your digital content mostly sits inside the server waiting to be discovered. A static website doesn’t communicate with anyone else outside its application; it doesn’t ’ping’ anybody in the cybersphere or notify any other website that new content has been published in the site.

Think about it … if with a static website, all of the content simply sits in a server passively waiting to be found, then the business owner has to continually be promoting their site and its content to continue driving new visitors.

WordPress is different!

The WordPress CMS application provides special features that let users set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is add new content and your website then does the rest, immediately notifying various online properties about your new content to start bringing your business more web traffic …

(With an expertly configured WordPress site, you simply post new content and WordPress then does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Website Traffic Blueprint overview, we go over the components of this automated website traffic machine:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for best results.
• Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also integrating your built-in WordPress features with 3rd-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your site settings have been configured and integrated with various external tools, you then begin publishing new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to potential new visitors.
• Optimize – We recommend beginning with a content-focused strategy to build sustainable traffic. With the right systems in place, you can then start monitoring and analyzing your incoming traffic and gather valuable data that will allow you to make more intelligent and cost-effective decisions when expanding to new traffic generation strategies.

This is the end of Part One

To keep reading this article, click here:

Web Traffic Blueprint Part Two – How To Automatically Generate More Traffic For Your Business

This article is part of a comprehensive tutorial series designed to help small business owners learn how to grow their business online and drive traffic organically using a WordPress website and proven online marketing strategies.

Subscribe Using The Form Below And Get Notified When New WordPress Tutorials Get Published!

***