WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive tutorials designed to help site owners learn how to grow their business online using a WordPress-driven website and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs traffic to stay in business online.
Finding cost-effective ways to increase traffic to your website is one of the most important skills of building a successful business presence online. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Struggle To Drive Traffic To Their Websites?
If you type any of the following searches into Google …
- “how to bring traffic to your web site for free”
- “how do I attract more visitors to my web site”
- “ideas to get more traffic”
- “best way to bring more web site traffic using YouTube”
- “need more website visitors”
… and you will be presented with lists of pages providing tips, tricks, and information about methods to help increase traffic to your web site …
(There are lots of ways to drive more web traffic to your web site. In this article series you will learn how to set up a simple system to take advantage of most of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more visitors to your site. There are loads of tutorials and free information online that can teach you strategies to get more traffic to your site.
The problem is often more to do with business owners not investing enough time into learning how to generate new web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The illustration below shows the approach most small businesses take when it comes to generating traffic to their sites …
(This is how many site owners approach traffic generation)
Essentially, the typical approach many businesses take is this: first, you get your website, and then you figure out ways of driving traffic to the site.
As we will show you in just a moment, there is a smarter approach.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate this problem.
There is nothing wrong with outsourcing if you have systems in place to manage your traffic generation campaigns already. If not, all you will probably do is end up wasting a lot of time and money looking for a positive ROI traffic method.
(Without laying down a solid foundation and putting proper systems, web traffic generation can become very costly!)
Sustainable traffic generation involves laying a solid foundation online, putting systems in place, continually testing campaign variables, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation solutions, and so on.
Is There A Simple, Automated Way To Get Website Traffic?
Imagine if you owned a web site where all you had to do to deliver an ongoing stream of web traffic to your business was to regularly add content to your web site.
This is not science fiction … it’s a fact! As a matter of fact, many website owners are already doing what we’ve just described … and so can you!
In the Website Traffic Blueprint article series, you will learn how to create an automated traffic machine that will begin attracting a stream of web traffic to your business, simply by adding new content on a consistent basis to your website.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for generating sustainable traffic
- Add content on a regular basis to drive visitors and generate data organically
- Start testing other traffic methods
(Getting web traffic sustainably requires setting up a solid foundation online and putting systems in place)
At this stage, we’re mostly concerned with Step One. The aim of our article series is to help you set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically get your website pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress website, you just publish content and your site does the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website is not the same thing as a professionally-configured WordPress site.
An ”expertly configured” WordPress website is a website or blog that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and how it can be integrated with other services, specifically in areas like SEO, content syndication, and analytics.
Why Use An Expertly Configured WordPress Web Site?
We provide a number of detailed articles on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding how an “expertly configured” WordPress web site can be used to set up an automated traffic generation system requires several article installments, which is why we strongly recommend that you spend some time reading our other articles and subscribe to our site (this way, we can let you know whenever new content on this topic gets published).
Let’s begin by addressing these basic questions:
Why WordPress? What does WordPress do that other web platforms don’t?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many sites are traditionally built with platforms that create “static” websites. Essentially, what this means is that your content files just sit inside a server waiting to be found. A static website doesn’t communicate with anything else outside its platform; it doesn’t broadcast to anyone in cyberspace or inform any other site that new content has recently been added to the site.
Think about it … if with a static website, all of your content just sits in a server passively waiting to be found, then you have to continually keep promoting your site and your content to continue bringing in new visitors.
WordPress is different!
WordPress provides many features that give site owners the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is post content and WordPress does the rest, instantly notifying search engines, social media and other online properties about your site to automatically start generating your business more web traffic …
(With an expertly configured WordPress site, you simply post content and your site then does the rest, informing other sites about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we explain the components of this automated web traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also expert integration of your built-in WordPress features with external tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your site with various third-party tools, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to new targeted visitors.
- Optimize – We recommend beginning with a content-based strategy to build sustainable traffic. With the right systems in place, you can also start tracking and analyzing the traffic generated as a result and start gathering valuable data that will allow you to make smarter decisions when expanding to additional traffic generation strategies.
This is the end of Section One
To read more, click on the link below:
This tutorial is part of an article series designed to help website owners learn how to grow their business online cost-effectively with a WordPress website or blog and proven marketing strategies that are easy to implement.
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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)