WordPress Traffic Automation Guide

This tutorial is part of an article series aimed at helping you learn how to grow your business online inexpensively and drive traffic sustainably using a WordPress-powered website and proven marketing methods that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Most businesses need traffic to prosper online.

Learning how to bring visitors to your website is essential to growing a business online successfully. Driving traffic to a website is also one of the most difficult challenges faced by almost all website owners.

Why Do So Many Businesses Have Difficulty Bringing Visitors To Their Web Sites?

Search for any of the following information in Google …

• “get more visitors to my web site for free”
• “how do I increase more traffic to my web site”
• “best 10 resources to increase more web traffic”
• “fastest ways to get more website visitors using PPC advertising”
• “drive more web traffic to your website for free”

… and you will be presented with loads of information on ways to help increase your website visitors …

(There are lots of strategies to increase web traffic to your website. This article series will show you how to set up a simple system to benefit from many of these traffic generation strategies!)

There is clearly no shortage of ways to drive visitors to your web site. There are tons of products and free sites online that can show you cost-effective how to drive more traffic to your web site.

The problem is often more to do with businesses not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are many ways to automate and leverage your web traffic generation.

The diagram below shows the approach many businesses take when it comes to generating traffic to their sites …

(This is how many website owners approach traffic generation)

Essentially, the approach many businesses typically take is this: first, you get your website, and then you figure out how to drive traffic to it.

As you will discover in just a moment, there is a better way.

You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will address this problem.

There is nothing wrong with outsourcing if you have systems in place to manage your traffic generation activities. If not, all you will probably do is end up spending a lot of your time and money looking for a profitable traffic method.

(Without laying down a solid foundation and putting proper systems, traffic generation can become a costly activity!)

Getting consistent web traffic sustainably requires setting up a solid foundation online, implementing systems, testing campaign elements, experimenting with different services, analyzing results, measuring ROI across different traffic generation strategies, and so on.

Is There A Simple, Automated Way To Generate More Website Visitors?

Imagine owning a web site where the only thing you had to do to automatically deliver web traffic to your business was to regularly publish content to your site.

This is not science fiction or fantasy … it’s a fact! Many website owners are currently already profiting with what we have described above … and so can you!

In our Website Traffic Blueprint article series, we will show you what is required to set up an automated traffic generation system that can help begin to deliver web traffic to your website, simply by publishing new content on a regular basis to your website.

How To Set Up A System That Will Automatically Drive More Traffic To Your Website

As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:

1. Set up systems to lay down a solid foundation for generating sustainable web traffic
2. Add content on a regular basis to drive traffic and generate data organically
3. Add other traffic methods

(To get sustainable web traffic, you first need to put in the right systems)

Right now, we’re mostly concerned with Step One. The aim of our article is to explain the process of setting up a traffic generation system that will ultimately help your business:

• Save time using leverage and automation
• Save money in lots of different ways
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress website, you just add new content and your site then does the rest!)

What Is An Expertly Configured WordPress Web Site?

An expertly configured WordPress web site is different than a professionally-configured WordPress web site.

An expertly configured WordPress blog is a website that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and the way it can be integrated with other services, specifically in areas like search engine optimization, third-party site syndication, and reporting.

Why Do I Need An Expertly Configured WordPress-Powered Web Site?

We write extensively on this site about the benefits of using the WordPress platform to grow your business online.

Understanding why and how an “expertly configured” WordPress website or blog can create an automated traffic system requires a number of articles, which is why we really recommend that you spend some time reading our posts and consider subscribing to our site (this way, you will be informed when we publish a new article).

Let’s begin by answering some basic questions:

Why does it need to be WordPress? What does WordPress offer that other web platforms don’t?

Take a look at the picture below …

(Static vs Expertly Configured WordPress Site)

Many web sites are traditionally built with platforms that create “static” websites. Essentially, this means that your content pages simply sit inside your server waiting to be found. By itself, a static website doesn’t communicate with anything outside the application; it doesn’t ’ping’ anybody in the cybersphere or notify any other website that new content has recently been published.

Think about it … if in a static website, your content simply sits in a server passively waiting to be found, then you have to actively promote your web presence and your content to maintain web visitors coming.

WordPress is different!

The WordPress CMS software comes with default functionality that lets site owners set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is post content and WordPress then does the rest, immediately notifying various online properties about your site to drive you new website traffic …

(With an expertly configured WordPress web site, you just add new content and your website will do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The WordPress Website Traffic Blueprint overview, we go over the components of this automated website traffic system:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for best results.
• Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also the integration of your WordPress functionality with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your site settings and integrating your website with various external sites, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to more web visitors.
• Optimize – We recommend starting with a content-focused strategy to build traffic organically. With the right systems in place, you can start monitoring and analyzing your incoming traffic and start gathering valuable information that will allow you to make smarter decisions when using new traffic generation strategies.

This is the end of Part One

To read more, click here:

Web Site Traffic Blueprint Part Two – Discover How To Increase Your Web Visitors For Your Business

This tutorial is part of a comprehensive tutorial series designed to help site owners learn how to grow their business online cost-effectively and drive traffic automatically with a WordPress-powered website or blog and proven marketing strategies that are easy to implement.

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