WordPress Traffic Automation Guide
This tutorial is part of a series of articles aimed at helping site owners learn how to grow their business online cost-effectively with a WordPress-driven website or blog and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Finding sustainable methods of attracting more traffic to your website is one of the fundamental skills of running a successful web presence. Lack of web traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Getting Traffic To Their Web Sites?
If you search for any of the key phrases below in Google …
- “drive web traffic to your site”
- “how can I drive traffic to my website”
- “top 100 resources to increase visitors”
- “need to bring more web traffic using social media”
- “bring more people to my web site for free”
… and you will be presented with lists of pages containing information about different strategies to help get more website visitors …
(There are loads of ways to get more website visitors. This article series will help you set up a system to take advantage of most of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your web site. There are thousands of courses and free resources online that can teach you strategies to bring more traffic to your web site.
The problem often has more to do with business owners not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to automate and leverage your web traffic generation.
The illustration below shows the approach most businesses take when it comes to generating traffic to their sites …
(This is how many small businesses approach the challenge of generating traffic to their sites)
Essentially, the typical approach most businesses take is this: first, you get a website, and then you figure out ways of driving traffic to your site.
As you will discover in a moment, there is a smarter way.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will address this problem.
Outsourcing is great if you have systems in place to manage and process information about your traffic generation campaigns already. If not, all you will probably do is end up investing a lot of time and money looking for a profitable traffic-getting strategy.
(Without laying down a solid foundation and putting proper systems, website traffic generation can be a very costly activity!)
Getting web traffic sustainably involves laying a solid foundation online, putting systems in place, continually testing elements in your campaigns, experimenting with different marketing and promotional strategies, analyzing results, measuring ROI across different traffic generation strategies, and so on.
Is There A Simple, Automated Way To Grow Website Traffic?
Imagine if all you had to do to deliver an ongoing stream of targeted visitors to your site was to regularly add content to your web site.
This is not science fiction or fantasy … it’s a fact! Many website owners already have some or all of the requirements in place for this to happen … and you can too!
In our WordPress Traffic Blueprint article series, you will learn the process of setting up an automated traffic machine that will begin to drive targeted traffic to your website, simply by adding regular content to your site.
How To Set Up A System That Will Automatically Help Increase Traffic To Your Website
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for driving sustainable traffic
- Add web content on a regular basis to drive traffic and generate web traffic data organically
- Start testing other traffic strategies
(Getting regular web traffic sustainably involves laying a solid foundation online and putting the right systems in place)
At this stage, we’ll mostly be focusing on Step One. The purpose of this article series is to help you understand how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a simple setup and scaling up in a sensible way
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress site, you just post content and WordPress does the rest!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website or blog is different than a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress website or blog is a site that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and the way it integrates with various sites, specifically in areas like search engine optimization, external site syndication, and reporting.
Why Use An Expertly Configured WordPress-Driven Website?
We write extensively on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding how and why an “expertly configured” WordPress website or blog can create an automated traffic system requires several articles, which is why we recommend that you spend some time reading our content and subscribe to our site (this way, we can let you know when we publish a new article).
Let’s start by answering some basic questions:
Why does it need to be WordPress? Why can’t you use another web platform?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Website)
Many websites are traditionally built using applications that create websites with “static” web pages. Essentially, what this means is that your content files typically sit inside a server waiting to be discovered. By itself, a static website doesn’t communicate with anything else outside the application; it doesn’t ’ping’ anyone in the cybersphere or announce to any other site that new content has been published.
Think about it … if with a traditional website, all of your content just sits in a server passively waiting to be found, then you have to continually keep on promoting your website and your content to keep bringing in new visitors.
WordPress is different!
WordPress comes with default functionality that lets site owners set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is add content and your website then does the rest, instantly notifying various online properties about your site to automatically generate your business more web traffic …
(With an expertly configured WordPress site, you simply add new content and your site then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we explain the components of this automated traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for maximum benefit.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also integrating your WordPress functionality with 3rd-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various third-party sites, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to more visitors.
- Optimize – We recommend starting with a content strategy to build traffic organically. With the right systems in place, you can then start measuring and analyzing your incoming traffic and gather valuable data that will allow you to make better decisions when using additional traffic generation strategies.
This is the end of Part 1
To keep reading about this topic, click on the link below:
This tutorial is part of a comprehensive series of articles aimed at helping website owners learn how to grow their business with a WordPress-driven website and proven marketing methods that are easy to implement.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum