WordPress Traffic Automation Guide

This article is part of a comprehensive tutorial series aimed at helping you learn how to grow your business with a WordPress-powered website or blog and proven web marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of just about every single business online.

Learning sustainable ways to increase visitors to your website is one of the fundamental skills of building a business online successfully. Getting traffic to a web site is also one of the most difficult challenges faced by almost every business owner.

Why Are So Many Businesses Having Difficulty Getting More Visitors To Their Web Sites?

If you type any of the commonly-searched key phrases below into Google …

• “get visitors to your web site for free”
• “how can I bring more web traffic to my website”
• “ways to increase more web traffic”
• “cheapest way to bring web site traffic using YouTube”
• “need web visitors”

… and you will immediately find loads of information about ways to help increase your website visitors …

(There are many ways to get more web traffic to your site. This article series is designed to help you set up a simple system to benefit from most of these traffic generation methods!)

There is clearly no shortage of ways to drive visitors to your site. There are tons of products and free resources that can show you effective methods to drive more traffic to your web site.

The problem is often more about businesses not investing sufficient time into learning how to drive traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The picture below shows the typical approach many businesses take when it comes to generating traffic to their sites …

(This is how most website owners approach the challenge of generating website traffic)

Essentially, the approach many small businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to it.

As you will discover in a moment, there is a smarter approach.

Don’t make the mistake of believing that “outsourcing” your traffic generation will eliminate this problem.

Outsourcing is great if you have systems in place to manage your traffic generation activities. If not, you will probably end up investing a lot of valuable time and money searching for a winning method.

(Without laying down a solid foundation and putting proper systems in place, web traffic generation can be a very costly activity!)

Getting regular web traffic sustainably requires laying a solid foundation online, putting the right systems in place, testing campaign elements, experimenting with different methods, analyzing results, comparing ROI across different traffic generation strategies, etc.

Is There A Way To Automate The Process Of Growing Traffic?

Imagine owning a website where all you had to do to automatically attract targeted visitors to your website was to regularly publish content to your website.

This is not fantasy or fiction … it’s a fact! As a matter of fact, many website owners are already doing this … and you can too!

In this article series, you will learn the process of setting up an automated traffic generation system that can instantly begin delivering targeted traffic to your business, simply by adding regular content to your website.

How To Set Up An Automated Traffic System

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:

1. Set up systems to lay down a solid foundation for getting sustainable traffic
2. Add content on a regular basis to drive visitors and generate data organically
3. Start adding other traffic methods and test

(Getting a consistent stream of web traffic sustainably involves laying a solid foundation online and implementing the right systems)

Right now, we’re mostly concerned with Step One. The purpose of our article series is to help you set up a traffic generation system that will ultimately help your business:

• Save time using automation and leverage
• Save money in lots of different ways
• Automatically get your website content indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog …

(With an expertly configured WordPress website, you just add content and WordPress then does the rest, informing the world about your new content and bringing you back web traffic!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress website or blog is different than a professionally-configured WordPress website or blog.

An expertly configured WordPress site is a blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and how it integrates with other services, specifically in areas like search engine optimization, third-party site syndication, and analytics.

Why Use An Expertly Configured WordPress-Driven Website?

We have published many detailed articles on this site about using the WordPress CMS to grow your business online.

Understanding why and how an “expertly configured” WordPress blog can create an automated traffic generation system requires several article installments, which is why we really recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know whenever we publish a new article).

Let’s start by answering some basic questions:

Why do you need to use WordPress to set up an automated traffic generation system? What does WordPress provide that other web platforms don’t?

Take a look at the diagram below …

(Static Website vs Expertly Configured WordPress Site)

Many sites are traditionally built using platforms that create websites with “static” web pages. Essentially, this means that the content pages typically sit inside a server waiting to be discovered. The static website doesn’t communicate with anyone else outside its platform; it doesn’t ’ping’ anybody in cyberspace or inform any other site when new content has recently been added.

Think about it … if in a traditional website, all of your content simply sits in a server passively waiting to be found, then you have to continually promote your web presence and your content to keep bringing in new visitors.

WordPress is different!

The WordPress platform provides various features that allow site owners to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is post new content and WordPress does the rest, immediately notifying various online properties about your site to start bringing you new web site visitors …

(With an expertly configured WordPress site, you just publish content and your site does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Site Traffic Blueprint overview, we explain the components of your automated web traffic machine:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for best results.
• Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also integrating your built-in WordPress features with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your site settings have been configured and integrated with various external sites, you then begin publishing new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to more visitors.
• Optimize – We recommend starting with a content marketing strategy to build sustainable traffic. With the right systems in place, you can also begin to track and analyze incoming traffic and start gathering valuable data that will allow you to make more intelligent and cost-effective decisions as you expand to other traffic generation methods.

This is the end of Part One

To keep reading, click here:

Web Site Traffic Blueprint Part Two – Learn How To Create An Automated Web Traffic-Getting Machine

This tutorial is part of a comprehensive series of articles designed to help business owners learn how to grow their business with a WordPress-powered website or blog and proven online marketing strategies.

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