WordPress Traffic Automation Guide
This article is part of an article series aimed at helping website owners learn how to grow their business using a WordPress-powered website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Finding effective ways of increasing visitors to your website is essential to growing a successful web presence. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Have Difficulty Attracting Visitors To Their Websites?
Type any of the phrases below into Google …
- “how to bring more traffic to my site”
- “how do I increase web traffic to my web site for free”
- “best 25 methods to bring visitors”
- “need to drive more web visitors using forum ads”
- “bring clients to your web site for free”
… and you will find loads of information on different ways to increase visitors to your website …
(There are lots of methods to drive more website visitors. This article series will help you set up a system to benefit from most of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more traffic to your web site. There are tons of courses and free sites online that can teach you methods to increase traffic to your web site.
The problem is often more about business owners not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.
The diagram below shows how most small businesses typically approach the process of generating traffic to their sites …
(This is how many site owners approach traffic generation)
Essentially, the typical approach most businesses take is this: first, you build a website, and then you figure out ways of driving traffic to it.
As you will discover in just a moment, there is a better way.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will address the problem.
Outsourcing is great if you have systems in place to manage your traffic generation campaigns already. If not, all you will probably do is end up wasting a lot of your time and money looking for a winning traffic strategy.
(Without a solid foundation and the right systems in place, online traffic generation can become a costly activity!)
Sustainable traffic generation requires laying a solid foundation online, putting the right systems in place, continually testing campaign elements, experimenting with different strategies, tracking results, measuring ROI across different traffic generation methods, etc.
Is There A Way To Automate The Process Of Generating More Web Traffic?
Imagine if all you had to do to deliver new targeted traffic to your website was to publish content consistently.
This is not science fiction … it’s a fact! Many website owners are already enjoying the benefits of this automated traffic system … and so can you!
In our article series, you will discover what is required to set up an automated traffic generation machine that can instantly begin attracting targeted visitors to your website, simply by adding new content to your website on a consistent basis.
How To Set Up A System That Will Automatically Drive More Traffic To Your Site
As you can see in the diagram below, the web traffic method we present in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for creating sustainable traffic
- Add content on a regular basis to drive traffic and generate data organically
- Test other traffic methods
(Driving more web traffic sustainably involves setting up a solid foundation online and implementing proper systems)
At this point, we’ll mostly be focusing on Step One. The purpose of our article series is to explain how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling things to suit your budget
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress site, you just add content and your site will do the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress website.
An expertly configured WordPress blog is a site that is not only built using the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and how it integrates with other sites, specifically in areas like search engine optimization, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Driven Web Site?
We write extensively on this site about the benefits of using the WordPress CMS to grow your business online.
Understanding how and why an “expertly configured” WordPress website can create an automated traffic system requires a number of articles, which is why we really recommend that you spend some time reading our posts and subscribe to this site (this way, we can let you know when we publish new content on this topic).
Let’s begin by answering these basic questions:
Why use WordPress to set up an automated traffic generation system? What does WordPress provide that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many websites are traditionally built with applications that create “static” websites. Essentially, this means that the web files typically sit inside the server waiting to be found. The static website doesn’t communicate with anything outside the platform; it doesn’t ’ping’ anyone in cyberspace or inform any other website that new content has been published.
Think about it … if with a traditional website, all of the content simply sits in a server passively waiting to be found, then the website owner has to continually promote their web presence and its content to continue driving new visitors.
WordPress is different!
WordPress provides various features that allow you to set up, configure and build an automated “traffic generation” machine, where all you then have to do is add new content and WordPress will then do the rest, instantly notifying search engines, social media and other online properties about your new content to automatically start bringing your business new web site visitors …
(With an expertly configured WordPress site, you simply add new content and your website then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Traffic Blueprint overview, we explain the components of this automated online traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also the integration of your built-in WordPress features with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various third-party tools, you simply begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to potential visitors.
- Optimize – We recommend beginning with a content-focused strategy to build traffic organically. With the right systems in place, you can start measuring and understanding the traffic generated as a result and start gathering valuable information that will allow you to make better decisions when expanding to additional traffic generation strategies.
This is the end of Part 1
To read more, click on the link below:
This tutorial is part of an article series aimed at helping you learn how to grow your business online with a WordPress-driven website or blog and proven web marketing strategies.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now