WordPress Traffic Automation Guide
This article is part of a comprehensive article series designed to help you learn how to grow your business using a WordPress website or blog and proven marketing strategies that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of just about every business online.
Finding sustainable ways of getting visitors to your website is essential to building a successful business online. Lack of web traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Bringing Visitors To Their Websites?
Search for any of the information below in Google …
- “how to bring web traffic to my website for free”
- “attract traffic to my website”
- “learn to attract traffic”
- “how to bring more traffic using Pinterest”
- “bring more prospects to my website”
… and you will find loads of information on different strategies to increase your website visitors …
(There are many methods to drive more website visitors. This article series will show you how to set up a simple system to take advantage of most of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more visitors to your website. There are tons of courses and free sites online that can show you strategies to increase traffic to your web site.
The problem is often more to do with businesses not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are several ways to automate and leverage your web traffic generation.
The illustration below shows the approach many small businesses take when it comes to generating website traffic …
(This is how many site owners approach the challenge of generating website traffic)
Essentially, the approach many businesses typically take is this: first, you get your website, and then you figure out how to drive traffic to your website.
As you will discover in a moment, there is a smarter approach.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will eliminate the problem.
There is nothing wrong with outsourcing if you have great systems in place to manage and analyze the results of your traffic generation activities. If not, all you will probably do is end up wasting a lot of valuable time and money searching for a positive ROI method.
(Without a solid foundation and the right systems in place, online traffic generation can be very costly!)
Getting web traffic sustainably involves laying a solid foundation online, putting systems in place, continually testing campaign elements, experimenting with different marketing and promotional services, tracking results, comparing ROI across different traffic generation strategies, etc.
Is There A Simple, Automated Way To Drive Web Visitors?
Imagine owning a website where the only thing you had to do to instantly drive web traffic to your business was to publish content consistently.
This is not fantasy … it’s a fact! As a matter of fact, many website owners already have some or all of the prerequisites set up for this to happen … and so can you!
In our Web Traffic Blueprint article series, you will learn how to create an automated traffic generation system that will help begin to attract new targeted traffic to your web site, simply by adding new content on a consistent basis to your website.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for creating sustainable web traffic
- Add web content on a regular basis to drive visitors and generate web traffic data organically
- Add other traffic methods and test
(To get sustainable traffic, you first need to put in the right systems)
Right now, we’ll mostly be focusing on Step One. The purpose of our article series is to help you lay the foundations for a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting simple and scaling things only when it makes sense to do this
- Automatically get your website content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress site, you just post new content and WordPress then does the rest, informing other sites about your content and bringing you back web traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website is different than a professionally-configured WordPress website or blog.
An expertly configured WordPress website is a blog that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and the way it can be integrated with various services, specifically in areas like search engine optimization, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Driven Web Site?
We have published many great blog posts on this site about the benefits and advantages of choosing WordPress to grow your business online.
Understanding how and why an “expertly configured” WordPress blog can help deliver web traffic to your business requires a number of article installments, which is why we recommend that you spend some time reading our content and subscribe to our site (this way, we can let you know when new content about this topic is published).
Let’s start by addressing some basic questions:
Why use WordPress to set up an automated traffic generation system? What does WordPress offer that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many websites are built with platforms that create websites with “static” web pages. Essentially, what this means is that the web site pages mostly sit inside your server waiting to be found. A static website doesn’t communicate with anyone outside its platform; it doesn’t ’ping’ anybody in the cybersphere or inform any other website that new content has been published.
Think about it … if with a static website, all of your content just sits in a server passively waiting to be found, then you have to keep promoting your website and your content to continue driving web traffic.
WordPress is different!
WordPress comes with powerful built-in functionality that lets you set up, configure and build an automated “online traffic generation” machine, where all you then need to do is post new content and your website will do the rest, instantly notifying search engines, social media and other online properties about your new content to start bringing your business new website visitors …
(With an expertly configured WordPress website, you simply publish content and WordPress will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we go over the components of your automated website traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for best results.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also integrating your WordPress functionality with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your website with various external services, you then begin to publish new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to more visitors.
- Optimize – We recommend starting with a content-based strategy to build traffic sustainably. With the right systems in place, you can also begin to measure and understand your results and gather valuable information that will allow you to make intelligent and cost-effective decisions as you expand to different traffic generation methods.
This is the end of Section One
To continue reading, click on the link below:
This article is part of an tutorial series aimed at helping you learn how to grow your business online and drive traffic sustainably with a WordPress-driven website or blog and proven web marketing methods.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum