WordPress Traffic Automation Guide

This article is part of a comprehensive article series designed to help you learn how to grow your business online cost-effectively using a WordPress-driven website and proven web marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of just about every single business online.

Finding effective strategies of getting visitors to your website is essential to building an online presence successfully. Increasing visitors to a website is also one of the greatest challenges faced by many website owners.

Why Do So Many Businesses Have Difficulty Attracting More Traffic To Their Web Sites?

If you search for any of the key phrases below in Google …

• “how to get web traffic to your site for free”
• “increase web traffic to my website for free”
• “best 50 ways to attract more web visitors”
• “need to increase more web traffic using social media”
• “I need more web traffic”

… and you will be presented with lists of pages with tips, tricks, and information on methods to help you drive more traffic to your website …

(There are many methods to get more web traffic to your web site. In this article series you will learn how to set up a system to take advantage of all these traffic generation strategies!)

There is clearly no shortage of ways to drive more visitors to your web site. There are tons of courses and free resources that can show you cost-effective strategies to increase traffic to your website.

The problem is often more about businesses not investing enough time into learning how to grow web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are a number ways to leverage and automate your web traffic generation.

The picture below shows the approach many businesses take when it comes to generating website traffic …

(This is how many small businesses approach the challenge of generating website traffic)

Essentially, the approach many small businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to the site.

As you will discover in just a moment, there is a better approach.

Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate this problem.

Outsourcing is useful if you have systems in place to manage your traffic generation activities. If not, all you will probably do is end up spending a lot of time and money searching for a winning strategy.

(Without a solid foundation and proper systems in place, online traffic generation can become a costly waste of time and money!)

Sustainable traffic generation requires setting up a solid foundation online, putting proper systems in place, continually testing campaign elements, experimenting with different marketing and promotional methods, analyzing results, comparing ROI across different traffic generation solutions, etc.

Is There A Way To Automate The Process Of Driving More Traffic?

Imagine if all you had to do to drive targeted visitors to your site was to publish content on a regular basis.

This is not fantasy … it’s a fact! In fact, many website owners are already doing what we’ve described above … and you can too!

In the Website Traffic Blueprint article series, we explain what is required to set up an automated traffic system that can instantly deliver targeted visitors to your web site, simply by adding regular content to your web site.

How To Set Up A System That Will Automatically Drive Traffic To Your Site

As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:

1. Set up specific systems to lay down a solid foundation for generating sustainable traffic
2. Add web content on a regular basis to start driving traffic and generating data
3. Start testing other traffic strategies

(To get sustainable web traffic, you need to first set up the right systems)

Right now, we’ll mostly be focusing on Step One. The purpose of this article is to explain the process of setting up a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money by starting simple and scaling up in an economically sensible way
• Automatically get your website pages indexed faster in search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation campaigns, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog …

(With an expertly configured WordPress web site, you just publish new content and WordPress will do the rest!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress website is not the same thing as a professionally-configured WordPress website or blog.

An ”expertly configured” WordPress website is a site that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and how it integrates with other services, specifically in areas like SEO, content syndication, and reporting.

Why Do I Need An Expertly Configured WordPress-Driven Website?

We write extensively on this site about why you should use WordPress to grow your business online.

Understanding why and how an “expertly configured” WordPress blog will help attract targeted traffic to your business requires several article installments, which is why we really recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know whenever a new article gets published).

Let’s start by answering a couple of basic questions:

Why WordPress? What does WordPress do that other web platforms don’t?

Take a look at the illustration below …

(Static Website vs Expertly Configured WordPress Site)

Many web sites are built using applications that create “static” websites. Essentially, this means that the web site pages simply sit inside the server waiting to be discovered. The static website doesn’t communicate with anything outside its platform; it doesn’t send out signals to anybody in the cybersphere or announce to any other site when new content has been added to your site.

Think about it … if with a traditional website, the content simply sits in a server passively waiting to be found, then the web site owner has to continually promote their site and its content to maintain new web visitors coming.

WordPress is different!

The WordPress platform provides various features that let site owners set up, configure and build an automated “traffic generation” machine, where all you then have to do is publish content and your site will do the rest, instantly notifying various online properties about your new content to start bringing your business more web traffic …

(With an expertly configured WordPress site, you simply post new content and WordPress will do the rest, informing the world about your new content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Website Traffic Blueprint overview, we break down the components of this automated traffic machine:

• Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
• Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also integrating your WordPress functionality with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your site settings and integrating your website with various third-party services, you simply begin publishing new content regularly and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to more visitors.
• Optimize – We recommend beginning with a content strategy to build traffic sustainably. With the right systems in place, you can start monitoring and understanding the traffic generated as a result and gather valuable data that will allow you to make more intelligent and cost-effective decisions when using different traffic generation methods.

This is the end of Part One

To read more, click here:

Web Site Traffic Blueprint Part Two – Learn How To Create A Web Traffic-Getting Machine

This tutorial is part of a comprehensive series of articles aimed at helping business owners learn how to grow their business online inexpensively with a WordPress-driven website and proven marketing methods that are easy to implement.

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