WordPress Traffic Automation Guide
This tutorial is part of a comprehensive tutorial series designed to help you learn how to grow your business using a WordPress-powered website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs a regular stream of new web visitors to survive online.
Learning sustainable methods to get traffic to your website is essential to running an online presence successfully. Getting visitors to a web site is also one of the biggest challenges faced by almost all business owners.
Why Do So Many Small Businesses Have Difficulty Driving Traffic To Their Web Sites?
Type in any of the commonly-searched phrases below into Google …
- “how to attract more visitors to my web site for free”
- “how do I get web traffic to my web site for free”
- “ways to bring more web site visitors”
- “how to drive traffic using Twitter”
- “need more website visitors”
… and you will be immediately presented with loads of information on different ways to help you drive more website visitors …
(There are loads of strategies to get more website visitors. This article series is designed to help you set up a system to take advantage of all these traffic generation methods!)
There is clearly no shortage of ways to drive more traffic to your site. There are tons of tutorials and free sites online that can teach you effective ways to bring more visitors to your web site.
The problem is often more about businesses not investing enough time into learning how to grow traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.
The picture below shows how most businesses typically approach the challenge of generating web traffic …
(This is how most site owners approach traffic generation)
Essentially, the approach most small businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to it.
As we will show you in just a moment, there is a smarter way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will take care of the problem.
There is nothing wrong with outsourcing if you already have the systems set up to manage your traffic generation campaigns. If not, all you will probably do is end up investing a lot of valuable time and money looking for a profitable traffic-getting strategy.
(Without a solid foundation and proper systems in place, web traffic generation can become a costly waste of time and money!)
Driving continuous web traffic sustainably requires laying a solid foundation online, implementing the right systems, testing elements in your campaigns, experimenting with different methods, tracking results, comparing ROI across different traffic generation opportunities, etc.
Is There A Way To Automate The Process Of Generating Website Traffic?
Imagine owning a web site where all you had to do to automatically attract web traffic to your site was to regularly publish content to your site.
This is not fantasy or science fiction … it’s a fact! In fact, many website owners are currently already enjoying the benefits of this automated traffic system … and so can you!
In the WordPress Traffic Blueprint article series, we explain how to create an automated traffic machine that will help begin to drive targeted visitors to your web site, simply by adding content on a regular basis to your website.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for generating sustainable web traffic
- Add content on a regular basis to start driving traffic and generating traffic data
- Start testing other traffic strategies
(To generate sustainable traffic, you need to first put in the right systems)
Right now, we’re mostly concerned with Step One. The aim of this article series is to provide an overview of a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money by starting simple and scaling up only when it makes sense to do this
- Automatically get your web content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress site, you just publish new content and WordPress will do the rest!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website or blog is different than a professionally-configured WordPress site.
An expertly configured WordPress website is a site that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and how it integrates with other services, specifically in areas like search engine optimization, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Driven Site?
We provide a number of detailed blog posts on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding how an “expertly configured” WordPress website or blog can help begin attracting an ongoing stream of targeted visitors to your business requires a number of article installments, which is why we strongly recommend that you spend some time reading our content and consider subscribing to this site (this way, you will be informed whenever a new article is published).
Let’s start by answering some basic questions:
Why use WordPress to set up an automated traffic generation system? What does WordPress provide that other web platforms don’t?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Site)
Many sites are built on applications that create “static” websites. Essentially, what this means is that your content pages typically sit inside your server waiting to be found. By itself, the static website doesn’t communicate with anyone outside the platform; it doesn’t send out ’pings’ to anybody in cyberspace or announce to any other site that new content has recently been added to your site.
Think about it … if with a traditional website, your content just sits in a server passively waiting to be found, then you have to keep promoting your website and your content to maintain new web visitors coming.
WordPress is different!
WordPress comes with powerful built-in functionality that lets users set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is add content and WordPress will do the rest, instantly notifying various online properties about your site to automatically drive you new website visitors …
(With an expertly configured WordPress website, you just publish content and your site will then do the rest, notifying the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we go over the components of this automated traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also integrating your site with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your website with various external services, you simply begin to publish new content regularly and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to more web visitors.
- Optimize – We recommend beginning with a content-focused strategy to build traffic organically. With the right systems in place, you can also start monitoring and analyzing your results and start gathering valuable information that will allow you to make smarter decisions as you expand to other traffic generation methods.
This is the end of Section 1
To continue reading, click here:
Web Site Traffic Blueprint Part Two – Learn How To Create An Automated Traffic-Getting Machine
This tutorial is part of a comprehensive series of tutorials aimed at helping small business owners learn how to grow their business online inexpensively using a WordPress-driven website and proven web marketing strategies.
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