WordPress Traffic Automation Guide

This article is part of a series of comprehensive tutorials aimed at helping small business owners learn how to grow their business online cost-effectively and drive traffic sustainably with a WordPress-driven website or blog and proven marketing strategies that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of almost every business online.

Learning how to attract more visitors to your website is vital to growing a successful digital presence. Lack of website visitors is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Struggling To Bring Visitors To Their Web Sites?

If you type any of the commonly-searched key phrases below into Google …

• “how to bring visitors to your website”
• “drive web traffic to my website for free”
• “best way to increase web site visitors”
• “ideas to drive traffic using ads”
• “I need web traffic”

… and you will immediately find thousands of pages that provide tips, tricks, and information on different strategies to get more website visitors …

(There are many strategies to drive more web traffic to your site. This article series is designed to help you set up a system to take advantage of most of these traffic generation strategies!)

Clearly, there is no shortage of ways to drive more traffic to your web site. There are loads of courses and free resources online that can teach you how to get more traffic to your site.

The problem is often more about businesses not investing enough time into learning how to generate new web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are many ways to leverage and automate your web traffic generation.

The diagram below shows how most small businesses typically approach the challenge of generating web traffic …

(This is how most small businesses approach the challenge of generating web traffic)

Essentially, the approach many small businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to the site.

As you will see in a moment, there is a smarter approach.

Don’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.

There is nothing wrong with outsourcing if you have systems set up to manage your traffic generation activities. If not, all you will probably do is end up wasting a lot of your time and money looking for a positive ROI strategy that can deliver you a positive ROI.

(Without a solid foundation and the right systems in place, traffic generation can be very costly!)

Getting web traffic sustainably involves laying a solid foundation online, putting proper systems in place, continually testing elements in your campaigns, experimenting with different advertising and promotional strategies, tracking results, comparing ROI across different traffic generation solutions, and so on.

Is There A Simple, Automated Way To Generate Web Visitors?

Imagine if you owned a web site where the only thing you had to do to automatically drive web traffic to your business was to publish quality content consistently.

This is not fantasy or science fiction … it’s a fact! As a matter of fact, many website owners are currently already enjoying the benefits of this automated traffic system … and so can you!

In our Website Traffic Blueprint article series, you will learn the process of setting up an automated traffic generation system that will help begin delivering web traffic to your business, simply by publishing content to your website on a consistent basis.

How To Set Up A System That Will Automatically Help Drive Traffic To Your Website

As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:

1. Set up systems to lay down a solid foundation for generating sustainable traffic
2. Add content on a regular basis to drive visitors and generate data organically
3. Add other traffic methods and test

(To get sustainable web traffic, you need to first set up the right systems)

Right now, we’re mostly concerned with Step 1. The aim of our article is to help you lay the foundations for a traffic generation system that will ultimately help you:

• Save time using leverage and automation
• Save money by starting with a very simple setup and scaling up sensibly
• Automatically get your website content indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress site …

(With an expertly configured WordPress site, you simply publish content and your website will do the rest, informing other sites about your content and bringing you back traffic!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress website or blog is different than a professionally-configured WordPress web site.

An ”expertly configured” WordPress site is a blog that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, content syndication, and reporting.

Why Use An Expertly Configured WordPress-Driven Web Site?

We write extensively on this site about the benefits of using WordPress-powered web sites to grow your business online.

Understanding how an “expertly configured” WordPress site can create an automated traffic system requires several articles, which is why we highly recommend that you spend some time reading our content and subscribe to our site (this way, we can let you know when we publish a new article).

Let’s start by answering some basic questions:

Why WordPress? What does WordPress provide that other web platforms don’t?

Take a look at the diagram below …

(Static Website vs Expertly Configured WordPress Site)

Many websites are built using applications that create “static” websites. Essentially, this means that your content pages mostly sit inside your server waiting to be found. A static website doesn’t communicate with anything outside its application; it doesn’t send out ’pings’ to anybody in the cybersphere or notify any other website that new content has recently been published to your website.

Think about it … if in a traditional website, your content simply sits there passively waiting to be found, then you have to actively promote your site and your content to maintain web traffic coming.

WordPress is different!

The WordPress CMS software provides various features that allow users to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is add new content and WordPress does the rest, instantly notifying search engines, social media and other online properties about your new content to generate you new website traffic …

(With an expertly configured WordPress web site, you just post new content and WordPress then does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Site Traffic Blueprint overview, we break down the components of this automated online traffic system:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal benefit.
• Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also an integration of your site with 3rd-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your site has been configured and integrated with various third-party tools, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to more visitors.
• Optimize – We recommend beginning with a content publishing strategy to build organic traffic. With the right systems in place, you can then begin tracking and understanding incoming traffic and gather valuable data that will allow you to make smarter decisions as you expand to new traffic generation strategies.

This is the end of Section 1

To continue reading this article, click here:

Website Traffic Blueprint Part Two – How To Automatically Drive More Website Visitors For Your Business With WordPress

This tutorial is part of a comprehensive series of articles designed to help site owners learn how to grow their business online cost-effectively and drive traffic sustainably with a WordPress website or blog and proven web marketing strategies.

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