WordPress Traffic Automation Guide

This article is part of a series of articles designed to help you learn how to grow your business using a WordPress-powered website or blog and proven online marketing methods.

***

WordPress Traffic Automation Blueprint – Overview

Most businesses need traffic to grow online.

Learning cost-effective ways of getting more traffic to your website is a requirement of building a successful business presence online. Lack of web visitors is also one of the most common complaints made by website owners everywhere.

Why Do So Many Businesses Struggle To Attract Visitors To Their Web Sites?

Type any of the commonly-searched phrases below into Google …

• “how to drive traffic to my website”
• “drive web traffic to my web site”
• “ways to increase traffic”
• “ways to get web visitors using paid advertising”
• “I need more website traffic”

… and you will be presented with loads of tips, tricks, and information about different strategies to help you drive more traffic to your site …

(There are many ways to increase web traffic to your web site. In this article series you will learn how to set up a simple system to take advantage of most of these traffic generation methods!)

Clearly, there is no shortage of ways to drive traffic to your website. There are tons of courses and free resources that can teach you effective how to bring more traffic to your site.

The problem often has more to do with business owners not investing sufficient time into learning how to generate traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The picture below shows how most businesses typically approach the challenge of generating web traffic …

(This is how most website owners approach the challenge of generating traffic to their sites)

Essentially, the approach most businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to your website.

As you will see in a moment, there is a smarter way.

You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will take care of the problem.

There is nothing wrong with outsourcing if you have the systems in place to manage your traffic generation activities already. If not, all you will probably do is end up investing a lot of time and money looking for a winning traffic strategy.

(Without laying down a solid foundation and putting proper systems in place, online traffic generation can end up being a costly waste of time and money!)

Sustainable traffic generation involves laying a solid foundation online, putting systems in place, continually testing campaign variables, experimenting with different advertising and promotional methods, tracking results, comparing ROI across different traffic generation methods, and so on.

Is There A Way To Automate The Process Of Growing Website Visitors?

Imagine if all you had to do to automatically deliver targeted traffic to your web site was to regularly publish quality content to your website or blog.

This is not science fiction … it’s a fact! As a matter of fact, many website owners already have some or all of the prerequisites in place for this to happen … and you can too!

In the Website Traffic Blueprint article series, you will discover the process of setting up an automated traffic generation machine that will help begin to drive targeted visitors to your web site, simply by publishing regular content to your web site.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic blueprint we present in this article series involves three fundamental steps:

1. Set up systems to lay down a solid foundation for driving sustainable traffic
2. Add content on a regular basis to drive visitors and generate data organically
3. Add new traffic methods and test

(Sustainable traffic generation requires laying a solid foundation online and putting systems in place)

At this point, we’ll mostly be focusing on Step One. The purpose of our article is to help you understand how to set up a traffic generation system that will ultimately help your business:

• Save time using leverage and automation
• Save money by starting with a simple setup and scaling things as you grow
• Automatically get your web content indexed faster in search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation methods, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress site, you simply post content and your site does the rest!)

What Is An Expertly Configured WordPress Website?

An expertly configured WordPress website is different than a professionally-configured WordPress web site.

An ”expertly configured” WordPress website is a site that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, 3rd-party site syndication, and reporting.

Why Use An Expertly Configured WordPress-Powered Web Site?

We write extensively on this site about the benefits of using WordPress to grow your business online.

Understanding how an “expertly configured” WordPress website can be used to create an automated traffic generation system requires a number of article installments, which is why we highly recommend that you spend some time reading our content and subscribe to this site (this way, we can let you know when a new article gets published).

Let’s start by addressing some basic questions:

Why do you need to use WordPress to set up an automated traffic generation system? Why can’t you just use some other web platform?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Website)

Many websites are built on platforms that create websites with “static” web pages. Essentially, this means that your content files mostly sit inside a server waiting to be found. The static website doesn’t communicate with anyone else outside the application; it doesn’t broadcast to anyone in cyberspace or inform any other website when new content has been added.

Think about it … if in a static website, all of your content simply sits in a server passively waiting to be found, then you have to actively promote your web presence and your content to continue driving web traffic.

WordPress is different!

The WordPress CMS software provides several features that give users the ability to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is publish content and WordPress does the rest, instantly notifying various online properties about your site to drive your business new web site traffic …

(With an expertly configured WordPress web site, you just publish new content and your site does the rest, informing other sites about your content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The WordPress Website Traffic Blueprint overview, we break down the components of your automated online traffic machine:

• Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal results.
• Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also integrating your site’s built-in functionality with external services and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your WordPress site has been configured and integrated with various external sites, you then begin publishing new content on a regular basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to new targeted visitors.
• Optimize – We recommend beginning with a content publishing strategy to build sustainable traffic. With the right systems in place, you can begin to monitor and understand your results and gather valuable data that will allow you to make smarter decisions as you expand to new traffic generation strategies.

This is the end of Part 1

To read the rest of this article, click on the link below:

Website Traffic Blueprint Part 2 – Discover How To Turn Your WordPress Site Into A Traffic Machine

This tutorial is part of a comprehensive article series designed to help website owners learn how to grow their business using a WordPress-driven website and proven marketing strategies that are easy to implement.

Subscribe To Our Site And Get Notified Of New WordPress Tutorials!

***