WordPress Traffic Automation Guide

This tutorial is part of a series of comprehensive tutorials designed to help small business owners learn how to grow their business online inexpensively with a WordPress website and proven online marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Almost every business needs a regular stream of new web traffic to survive online.

Learning how to generate more traffic to your website is a requirement of growing a successful business presence online. Driving visitors to a web site is also one of the most difficult challenges faced by most web site owners.

Why Do So Many Businesses Struggle To Get More Visitors To Their Web Sites?

If you search for any of the information below in Google …

• “how to attract web traffic to my web site for free”
• “increase more visitors to my web site”
• “need to get visitors”
• “ideas to increase web site traffic using podcasts”
• “bring more visitors to my web site for free”

… and you will find loads of information about strategies to help you drive more visitors to your website …

(There are many methods to drive more website visitors. In this article series you will learn how to set up a simple system to benefit from most of these traffic generation methods!)

There is clearly no shortage of ways to drive more traffic to your site. There are loads of courses and free resources online that can teach you strategies to get more visitors to your site.

The problem often has more to do with business owners not investing enough time into learning how to drive traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.

The illustration below shows the approach many small businesses take when it comes to generating traffic to their sites …

(This is how most site owners approach the challenge of generating traffic to their sites)

Essentially, the approach many small businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to your site.

As we will show you in just a moment, there is a better way.

Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will take care of this problem.

There is nothing wrong with outsourcing if you have systems in place to manage your traffic generation activities. If not, all you will probably do is end up wasting a lot of your valuable time and money searching for a profitable traffic strategy.

(Without laying down a solid foundation and putting the right systems, traffic generation can be a costly waste of time and money!)

Sustainable traffic generation requires laying a solid foundation online, implementing the right systems, continually testing elements in your campaigns, experimenting with different marketing and promotional services, tracking results, comparing ROI across different traffic generation opportunities, and so on.

Is There A Way To Automate The Process Of Driving Traffic?

Imagine if all you had to do to deliver a stream of targeted visitors to your website was to publish content consistently.

This is not science fiction … it’s a fact! As a matter of fact, many website owners are currently doing this … and you can too!

In this article series, we explain what is required to set up an automated traffic generation system that can instantly begin attracting an ongoing stream of web traffic to your website, simply by publishing regular content to your website.

How To Set Up A System That Will Automatically Help Bring Traffic To Your Site

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 fundamental steps:

1. Set up specific systems to lay down a solid foundation for driving sustainable web traffic
2. Add content on a regular basis to start driving traffic and generating data
3. Start testing other traffic methods

(To get sustainable traffic, you first need to set up the right systems)

Right now, we’ll mostly be focusing on Step 1. The aim of this article series is to explain the process of setting up a traffic generation system that will ultimately help you:

• Save time using automation and leverage
• Save money in many different ways
• Automatically get your web content indexed faster in search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation strategies, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress website, you simply publish content and WordPress will do the rest!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress site is different than a professionally-configured WordPress website or blog.

An expertly configured WordPress website is a blog that is not only built with the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and the way it can be integrated with various sites, specifically in areas like SEO, 3rd-party site syndication, and reporting.

Why Do I Need An Expertly Configured WordPress-Powered Site?

We provide a number of excellent blog posts on this site about the benefits of using WordPress-driven websites to grow your business online.

Understanding how and why an “expertly configured” WordPress website can create an automated traffic system requires a number of article installments, which is why we strongly recommend that you spend some time reading our content and consider subscribing to this site (this way, we can let you know when we publish a new article).

Let’s begin by answering a couple of basic questions:

Why do you need to use WordPress to set up an automated traffic generation system? Why can’t you just use another web platform?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Website)

Many web sites are traditionally built using platforms that create “static” websites. Essentially, this means that your digital content just sits inside your server waiting to be found. By itself, a static website doesn’t communicate with anyone else outside the application; it doesn’t send out ’pings’ to anyone in cyberspace or inform any other site that new content has recently been published.

Think about it … if in a static website, all of your content simply sits there passively waiting to be found, then you have to keep promoting your site and your content to continue bringing in web traffic.

WordPress is different!

WordPress provides many features that give users the ability to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is publish content and your site will do the rest, immediately notifying search engines, social media and other online properties about your new content to drive you new web site traffic …

(With an expertly configured WordPress site, you just add new content and WordPress will do the rest, notifying the world about your new content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Traffic Blueprint overview, we go over the components of this automated web traffic system:

• Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal results.
• Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also the expert integration of your site’s built-in functionality with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your WordPress settings and integrating your site with various external sites, you simply begin publishing new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to more web visitors.
• Optimize – We recommend starting with a content-based strategy to build traffic sustainably. With the right systems in place, you can then start to monitor and understand incoming traffic and start gathering valuable data that will allow you to make intelligent and cost-effective decisions as you expand to different traffic generation strategies.

This is the end of Part One

To read the rest of this article, click on the link below:

Web Site Traffic Blueprint Part Two – How To Create An Automated Traffic-Getting Machine

This tutorial is part of a comprehensive series of articles aimed at helping you learn how to grow your business online inexpensively with a WordPress website and proven online marketing strategies.

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