WordPress Traffic Automation Guide
This tutorial is part of a series of articles designed to help you learn how to grow your business online and drive traffic organically using a WordPress-powered website or blog and proven web marketing strategies.
***
WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to survive online.
Learning new methods of getting traffic to your website is a requirement of growing an online presence successfully. Getting traffic to a web site is also one of the biggest challenges faced by most business owners.
Why Do So Many Small Businesses Struggle To Drive Traffic To Their Websites?
Type in any of the commonly-searched phrases below into Google …
- “how to bring more traffic to your web site for free”
- “get more traffic to my web site for free”
- “best 100 places to increase web traffic”
- “need to get more traffic using free methods”
- “need more web visitors”
… and you will be presented with thousands of pages providing tips, tricks, and information on strategies to help you drive more visitors to your web site …
(There are lots of strategies to drive more web traffic to your web site. This article series will help you set up a system to benefit from many of these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your web site. There are tons of courses and free information that can teach you effective methods to bring more traffic to your site.
The problem is often more about business owners not investing enough time into learning how to drive web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The diagram below shows how many small businesses approach the challenge of generating traffic to their sites …
(This is how most website owners approach the challenge of generating website traffic)
Essentially, the typical approach most businesses take is this: first, you get a website, and then you figure out ways of driving traffic to your website.
As you will see in just a moment, there is a smarter approach.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will take care of the problem.
Outsourcing is fine if you have great systems in place to manage and analyze the results of your traffic generation activities already. If not, all you will probably do is end up spending a lot of valuable time and money looking for a positive ROI traffic strategy.
(Without a proper foundation and the right systems in place, traffic generation can be a very costly activity!)
Driving more web traffic sustainably requires laying a solid foundation online, implementing proper systems, testing elements in your campaigns, experimenting with different methods, analyzing results, comparing ROI across different traffic generation methods, and so on.
Is There A Simple, Automated Way To Drive More Website Traffic?
Imagine if all you had to do to automatically attract web traffic to your web site was to regularly publish great content to your site.
This is not science fiction or fantasy … it’s a fact! As a matter of fact, many website owners are already profiting with this automated traffic system … and so can you!
In the Web Site Traffic Blueprint article series, you will discover how to create an automated traffic system that will deliver an ongoing stream of targeted traffic to your web site, simply by publishing regular content to your website.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for generating sustainable web traffic
- Add content on a regular basis to drive traffic and generate data organically
- Test new traffic strategies
(Sustainable traffic generation involves laying a solid foundation online and putting systems in place)
Right now, we’ll mostly be focusing on Step One. The purpose of this article is to explain how to set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling up in an economically sensible way
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress site, you just publish content and WordPress does the rest, notifying other sites about your new content and bringing you back traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress web site.
An expertly configured WordPress blog is a web site that is not only built with WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and the way it integrates with various sites, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress Website?
We have published many detailed blog posts on this site about the benefits of using WordPress-driven websites to grow your business online.
Understanding how and why an “expertly configured” WordPress website or blog can create an automated traffic generation system requires a number of article installments, which is why we highly recommend that you spend some time reading our other articles and subscribe to our site (this way, you will be informed when new information on this topic gets published).
Let’s start by answering these basic questions:
What makes WordPress so special? Why can’t you just use some other web platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are built using platforms that create websites with “static” web pages. Essentially, this means that your web site pages just sit inside the server waiting to be found. A static website doesn’t communicate with anything outside its application; it doesn’t broadcast to anyone in the cybersphere or notify any other website that new content has recently been published.
Think about it … if with a traditional website, your content simply sits there passively waiting to be found, then you have to actively keep promoting your website and your content to continue driving new visitors.
WordPress is different!
WordPress provides a number of features that allow site owners to set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is publish new content and your site does the rest, instantly notifying various online properties about your new content to automatically bring your business more web site visitors …
(With an expertly configured WordPress web site, you just post content and WordPress then does the rest, notifying other sites about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we explain the components of your automated traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for best results.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also the expert integration of your site’s built-in functionality with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site has been configured and integrated with various third-party sites, you simply begin publishing new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to potential new visitors.
- Optimize – We recommend starting with a content-focused strategy to build organic traffic. With the right systems in place, you can start to track and understand incoming traffic and start gathering valuable information that will allow you to make better decisions when expanding to different traffic generation strategies.
This is the end of Section One
To read more, click on the link below:
This tutorial is part of an tutorial series designed to help business owners learn how to grow their business online cost-effectively using a WordPress-powered website or blog and proven online marketing methods.
Get Notified When New WordPress Tutorials Get Published – Subscribe To Our Site!
***
"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group