WordPress Traffic Automation Guide
This article is part of a series of tutorials designed to help website owners learn how to grow their business online and drive traffic organically with a WordPress website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Knowing how to generate traffic to your website is vital to growing an online presence successfully. Driving visitors to a website is also one of the biggest challenges faced by almost all web site owners.
Why Do So Many Businesses Have Difficulty Attracting More Visitors To Their Websites?
Search for any of the key phrases below in Google …
- “bring more traffic to your web site”
- “bring more web traffic to my web site for free”
- “best 100 places to attract more web visitors”
- “learn how to increase more web site visitors using ads”
- “need more web visitors”
… and you will find an overwhelming number of sites providing tips, tricks, and information about ways to help you increase traffic to your web site …
(There are many strategies to drive more website visitors. This article series will show you how to set up a system to take advantage of many of these traffic generation methods!)
There is clearly no shortage of ways to drive more visitors to your website. There are tons of tutorials and free resources that can show you cost-effective methods to increase visitors to your website.
The problem often has more to do with businesses not investing enough time into learning how to drive traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are many ways to leverage and automate your web traffic generation.
The picture below shows how many small businesses typically approach the process of generating website traffic …
(This is how most site owners approach traffic generation)
Essentially, the typical approach many small businesses take is this: first, you get your website, and then you figure out ways of driving traffic to your site.
As you will discover in a moment, there is a better approach.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will eliminate this problem.
There is nothing wrong with outsourcing if you have great systems in place to manage and analyze the results of your traffic generation campaigns already. If not, all you will probably do is end up investing a lot of your time and money searching for a winning traffic strategy.
(Without laying down a solid foundation and putting proper systems in place, website traffic generation can become a very costly activity!)
Getting a continuous stream of web traffic sustainably involves setting up a solid foundation online, implementing the right systems, continually testing campaign variables, experimenting with different services, analyzing results, measuring ROI across different traffic generation solutions, etc.
Is There A Simpler, Automated Way To Get More Web Visitors?
Imagine owning a web site where all you had to do to deliver web traffic to your business was to regularly publish content to your website.
This is not fiction or fantasy … it’s a fact! In fact, many website owners are currently already profiting with this automated traffic system … and you can too!
In this article series, we will show you the process of setting up an automated traffic generation machine that will help attract targeted visitors to your website, simply by publishing regular content to your site.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for getting sustainable traffic
- Add web content on a regular basis to drive traffic and generate data organically
- Start adding other traffic strategies and test
(To generate sustainable traffic, you first need to put in the right systems)
Right now, we’ll mostly be focusing on Step 1. The purpose of this article is to explain how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in many different ways
- Automatically get your web content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress website, you just post content and WordPress then does the rest, informing the world about your new content and bringing you back traffic!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress site is different than a professionally-configured WordPress web site.
An ”expertly configured” WordPress web site is a blog that is not only built using the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and how it integrates with various services, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Powered Web Site?
We provide a number of excellent articles on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding how and why an “expertly configured” WordPress site can help create an automated traffic system requires a number of article installments, which is why we recommend that you spend some time reading our content and consider subscribing to our site (this way, you will be informed when we publish a new article).
Let’s start by addressing a couple of basic questions:
Why WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are traditionally built with platforms that create websites with “static” web pages. Essentially, this means that the website pages mostly sit inside your server waiting to be discovered. On its own, the static website doesn’t communicate with anyone else outside its platform; it doesn’t broadcast to anyone in the cybersphere or inform any other site that new content has been published on the site.
Think about it … if in a traditional website, your content just sits in a server passively waiting to be found, then you have to actively continue promoting your web presence and your content to maintain new web visitors coming.
WordPress is different!
The WordPress platform comes with powerful built-in functionality that lets site owners set up, configure and build an automated “online traffic generation” machine, where all you then need to do is publish new content and your website does the rest, immediately notifying various online properties about your new content to start driving your business more website traffic …
(With an expertly configured WordPress web site, you simply publish content and WordPress will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we break down the components of your automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also expert integration of your built-in WordPress features with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your website with various third-party sites, you simply begin to publish new content consistently and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to potential new visitors.
- Optimize – We recommend starting with a content publishing strategy to build traffic sustainably. With the right systems in place, you can then start measuring and analyzing your results and start gathering valuable data that will allow you to make smarter decisions as you expand to other traffic generation strategies.
This is the end of Part One
To read more, click here:
This tutorial is part of a comprehensive series of articles aimed at helping you learn how to grow your business online using a WordPress-driven website or blog and proven online marketing strategies.
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