WordPress Traffic Automation Guide
This article is part of a comprehensive tutorial series aimed at helping you learn how to grow your business online and drive traffic sustainably with a WordPress-driven website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need traffic to grow online.
Discovering effective strategies of getting traffic to your website is a requirement of growing an online presence successfully. Getting visitors to a website is also one of the biggest challenges faced by almost all website owners.
Why Do So Many Businesses Have Difficulty Attracting More Visitors To Their Web Sites?
Search for any of the following information in Google …
- “attract more web traffic to your web site for free”
- “how do I attract more visitors to my web site”
- “how to bring web traffic”
- “cheapest way to drive more website traffic using PPC advertising”
- “bring more prospects to your web site”
… and you will immediately find loads of information about methods to help drive more visitors to your web site …
(There are loads of ways to get more web traffic to your site. In this article series you will learn how to set up a system to benefit from most of these traffic generation strategies!)
There is clearly no shortage of ways to drive visitors to your site. There are tons of tutorials and free information online that can teach you ways to get more visitors to your website.
The problem often has more to do with businesses not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.
The illustration below shows the typical approach many small businesses take when it comes to generating website traffic …
(This is how most site owners approach the challenge of generating traffic to their sites)
Essentially, the approach many small businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to your website.
As we will show you in a moment, there is a better approach.
Don’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.
Outsourcing is great if you have systems set up to manage your traffic generation campaigns already. If not, you will probably end up spending a lot of valuable time and money looking for a profitable traffic method.
(Without a proper foundation and systems in place, online traffic generation can end up becoming a costly waste of time and money!)
Sustainable traffic generation requires setting up a solid foundation online, putting systems in place, testing campaign variables, experimenting with different strategies, tracking results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Way To Automate The Process Of Driving Website Visitors?
Imagine if you owned a website where all you had to do to deliver an ongoing stream of targeted traffic to your site was to publish quality content consistently.
This is not science fiction … it’s a fact! In fact, many website owners are profiting with this automated traffic system … and you can too!
In this article series, we explain what is required to set up an automated traffic machine that will begin driving a stream of web traffic to your website, simply by publishing regular content to your website.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for getting sustainable web traffic
- Add content on a regular basis to start bringing visitors and generating data
- Add other traffic methods
(To generate sustainable traffic, you first need to set up the right systems)
Right now, we’re mostly concerned with Step One. The aim of our article is to lay the foundations of a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money by starting simple and scaling up in a sensible way
- Automatically get your web content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress site, you just publish new content and WordPress then does the rest!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website or blog is different than a professionally-configured WordPress website or blog.
An expertly configured WordPress blog is a site that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and how it integrates with other sites, specifically in areas like search engine optimization, 3rd-party site syndication, and reporting.
Why Use An Expertly Configured WordPress Site?
We have published many excellent articles on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding how and why an “expertly configured” WordPress website can help create an automated traffic system requires a number of articles, which is why we recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know whenever we publish a new article).
Let’s begin by addressing these basic questions:
Why does it have to be WordPress? What does WordPress provide that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many web sites are traditionally built with platforms that create websites with “static” web pages. Essentially, what this means is that the content typically sits inside a server waiting to be discovered. A static website doesn’t communicate with anything outside its application; it doesn’t ’ping’ anybody in the cybersphere or notify any other site when new content has recently been added.
Think about it … if with a static website, all of your content simply sits in a server passively waiting to be found, then you have to actively continue promoting your web presence and your content to keep bringing in new visitors.
WordPress is different!
WordPress provides many features that give users the ability to set up, configure and build an automated “traffic generation” machine, where all you then need to do is publish new content and your website will then do the rest, immediately notifying various online properties about your site to bring your business new traffic …
(With an expertly configured WordPress site, you simply post new content and your website does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we explain the components of your automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also an integration of your WordPress functionality with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your website with various external services, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to more visitors.
- Optimize – We recommend starting with a content-based strategy to build sustainable traffic. With the right systems in place, you can then begin to monitor and analyze incoming traffic and start gathering valuable data that will allow you to make more intelligent and cost-effective decisions when expanding to additional traffic generation methods.
This is the end of Section 1
To read more, click on the link below:
This article is part of a comprehensive article series aimed at helping you learn how to grow your business online using a WordPress-driven website and proven marketing methods that are easy and quick to implement.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)