WordPress Traffic Automation Guide
This article is part of a series of tutorials designed to help site owners learn how to grow their business online inexpensively with a WordPress-powered website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Finding effective ways to attract more traffic to your website is one of the fundamental skills of growing a successful business online. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Getting More Visitors To Their Web Sites?
Search for any of the phrases below in Google …
- “how to attract more web traffic to my site”
- “get traffic to my web site”
- “learn to attract more web site traffic”
- “cheapest ways to drive web traffic using free methods”
- “drive web traffic to your website”
… and you will find lists of pages that provide information on methods to help increase traffic to your website …
(There are many methods to increase web traffic to your web site. This article series will show you how to set up a simple system to benefit from all these traffic generation methods!)
There is clearly no shortage of ways to drive more traffic to your website. There are thousands of products and free information that can show you cost-effective methods to bring more visitors to your web site.
The problem is often more to do with business owners not investing enough time into learning how to generate web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are several ways to leverage and automate your web traffic generation.
The picture below shows how most small businesses typically approach the challenge of generating web traffic …
(This is how many small businesses approach the challenge of generating website traffic)
Essentially, the approach most small businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to your website.
As you will discover in a moment, there is a smarter approach.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will address the problem.
There is nothing wrong with outsourcing if you have great systems in place to manage your traffic generation campaigns. If not, all you will probably do is end up wasting a lot of valuable time and money looking for a positive ROI traffic strategy.
(Without a solid foundation and the right systems in place, traffic generation can end up being a costly activity!)
Sustainable traffic generation requires setting up a solid foundation online, implementing systems, continually testing variables in your campaigns, experimenting with different marketing and promotional methods, tracking results, comparing ROI across different traffic generation opportunities, etc.
Is There A Way To Automate The Process Of Growing Web Visitors?
Imagine if you owned a web site where the only thing you had to do to deliver targeted traffic to your web site was to regularly publish quality content to your website.
This is not science fiction … it’s a fact! As a matter of fact, many website owners are already profiting with what we have described above … and so can you!
In this article series, you will discover how to create an automated traffic generation machine that can instantly attract new visitors to your business, simply by adding regular content to your web site.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for creating sustainable web traffic
- Add web content on a regular basis to start driving traffic and generating data
- Start testing other traffic methods
(Increasing web traffic sustainably involves laying a solid foundation online and putting systems in place)
At this stage, we’re mostly concerned with Step One. The purpose of our article series is to show you how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a simple setup and scaling things to suit your budget
- Automatically get your web pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress website, you just publish new content and WordPress does the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website is different than a professionally-configured WordPress website or blog.
An expertly configured WordPress website is a website that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and its integration with other sites, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Website?
We write extensively on this site about using WordPress to grow your business online.
Understanding how an “expertly configured” WordPress website or blog can create an automated traffic system requires several articles, which is why we highly recommend that you spend some time reading our other articles and subscribe to our site (this way, we can let you know whenever new information on this topic is published).
Let’s begin by answering a couple of basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? Why can’t you just use another web platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many websites are built with applications that create “static” websites. Essentially, this means that your digital content typically sits inside a server waiting to be found. The static website doesn’t communicate with anyone outside its platform; it doesn’t send out signals to anybody in cyberspace or notify any other website when new content has been published.
Think about it … if with a static website, the content just sits there passively waiting to be found, then the website owner has to constantly promote their website and its content to maintain new web traffic coming.
WordPress is different!
WordPress provides special features that let site owners set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is publish new content and your website will do the rest, instantly notifying search engines, social media and other online properties about your site to automatically generate your business new website traffic …
(With an expertly configured WordPress site, you simply publish content and your site will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we explain the components of your automated online traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for best results.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also an integration of your built-in WordPress features with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various third-party services, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to new targeted visitors.
- Optimize – We recommend starting with a content-focused strategy to build organic traffic. With the right systems in place, you can start to monitor and analyze the traffic generated as a result and start gathering valuable information that will allow you to make smarter decisions as you expand to new traffic generation strategies.
This is the end of Section One
To read the rest of this article, click here:
This tutorial is part of a comprehensive article series aimed at helping business owners learn how to grow their business and drive traffic sustainably with a WordPress-powered website or blog and proven web marketing strategies.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now