WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles designed to help business owners learn how to grow their business online inexpensively using a WordPress-powered website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need a regular stream of web traffic to survive online.
Knowing how to attract new visitors to your website is a requirement of building an online presence successfully. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Getting Traffic To Their Websites?
Type any of the commonly-searched phrases below into Google …
- “how to get more web traffic to your website for free”
- “how can I bring more visitors to my web site”
- “top 5 ways to attract more visitors”
- “ideas to attract traffic using Reddit”
- “get more clients to my website for free”
… and you will be presented with loads of tips, tricks, and information on different methods to help you drive more visitors to your web site …
(There are loads of strategies to drive more web traffic to your site. This article series is designed to help you set up a system to benefit from all these traffic generation methods!)
Clearly, there is no shortage of ways to drive visitors to your site. There are loads of products and free information online that can teach you strategies to get more traffic to your web site.
The problem often has more to do with businesses not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are several ways to automate and leverage your web traffic generation.
The illustration below shows how most small businesses typically approach the process of generating website traffic …
(This is how many small businesses approach traffic generation)
Essentially, the approach most businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to it.
As we will show you in a moment, there is a better way.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will take care of this problem.
There is nothing wrong with outsourcing if you have systems in place to manage and analyze the results of your traffic generation campaigns already. If not, all you will probably do is end up spending a lot of time and money searching for a winning strategy.
(Without a solid foundation and proper systems, online traffic generation can end up becoming a very costly activity!)
Sustainable traffic generation requires laying a solid foundation online, implementing the right systems, testing elements in your campaigns, experimenting with different strategies, tracking results, measuring ROI across different traffic generation solutions, and so on.
Is There A Way To Automate The Process Of Getting Web Visitors?
Imagine if all you had to do to drive web traffic to your business was to regularly add valuable content to your website.
This is not science fiction … it’s a fact! Many website owners are already doing this … and you can too!
In this article series, you will learn what you need to do to set up an automated traffic generation system that can instantly begin attracting an ongoing stream of new targeted traffic to your business, simply by adding regular content to your web site.
How To Set Up A System That Will Automatically Drive More Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for getting sustainable web traffic
- Add web content on a regular basis to drive traffic and generate data organically
- Start testing other traffic strategies
(Increasing web traffic sustainably requires laying a solid foundation online and putting proper systems in place)
At this point, we’re mostly concerned with Step 1. The aim of our article is to help you lay the foundations for a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting simple and scaling up intelligently
- Automatically get your website pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress website, you just add content and your site does the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress web site.
An ”expertly configured” WordPress site is a site that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress Website?
We provide a number of detailed blog posts on this site about why you should use WordPress-powered web sites the WordPress CMS to grow your business online.
Understanding how and why an “expertly configured” WordPress blog can create an automated traffic system requires several articles, which is why we highly recommend that you spend some time reading our content and consider subscribing to this site (this way, we can let you know whenever we publish new information about this topic).
Let’s start by answering these basic questions:
Why does it have to be WordPress? What does WordPress provide that other web platforms don’t?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Site)
Many websites are traditionally built using applications that create websites with “static” web pages. Essentially, what this means is that your website pages typically sit inside your server waiting to be found. On its own, a static website doesn’t communicate with anyone outside the platform; it doesn’t ’ping’ anybody in cyberspace or announce to any other site that new content has been published.
Think about it … if in a traditional website, all of the content just sits in a server passively waiting to be found, then the site owner has to constantly keep on promoting their web presence and its content to keep driving new visitors.
WordPress is different!
The WordPress CMS software provides several features that give site owners the ability to set up, configure and build an automated “traffic generation” machine, where all you then have to do is add content and your website will then do the rest, instantly notifying search engines, social media and other online properties about your new content to generate your business new web site visitors …
(With an expertly configured WordPress web site, you just add new content and WordPress will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Website Traffic Blueprint overview, we break down the components of your automated traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also an integration of your site with external tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site has been configured and integrated with various external tools, you then begin publishing new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to new targeted visitors.
- Optimize – We recommend starting with a content strategy to build traffic organically. With the right systems in place, you can also start to monitor and understand your incoming traffic and gather valuable information that will allow you to make more intelligent and cost-effective decisions when expanding to new traffic generation strategies.
This is the end of Part 1
To read more, click here:
This article is part of an tutorial series aimed at helping you learn how to grow your business online inexpensively with a WordPress website or blog and proven web marketing methods.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now