WordPress Traffic Automation Guide
This article is part of an article series aimed at helping site owners learn how to grow their business online with a WordPress website and proven marketing methods that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of just about every single business online.
Finding sustainable methods of generating more traffic to your website is essential to building a successful web presence. Driving visitors to a web site is also one of the greatest challenges faced by almost every web site owner.
Why Do So Many Small Businesses Struggle To Attract More Traffic To Their Websites?
Type in any of the commonly-searched key phrases below into Google …
- “increase traffic to your web site”
- “get traffic to my web site”
- “learn to increase more web site visitors”
- “how to increase web traffic using Pinterest”
- “I need more free web site visitors”
… and you will be immediately presented with loads of information about methods to help you drive more visitors to your site …
(There are lots of ways to drive more website visitors. In this article series you will learn how to set up a system to take advantage of many of these traffic generation methods!)
There is clearly no shortage of ways to drive more visitors to your site. There are thousands of tutorials and free sites online that can teach you how to get more visitors to your website.
The problem is often more to do with business owners not investing enough time into learning how to generate new web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The diagram below shows the approach many small businesses take when it comes to generating website traffic …
(This is how most site owners approach the challenge of generating website traffic)
Essentially, the approach many businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to your site.
As you will see in just a moment, there is a smarter approach.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will address the problem.
There is nothing wrong with outsourcing if you already have the systems in place to manage and process information about your traffic generation activities. If not, all you will probably do is end up spending a lot of valuable time and money looking for a profitable traffic-getting method.
(Without laying down a solid foundation and putting proper systems in place, online traffic generation can end up being a very costly activity!)
Driving continuous web traffic sustainably involves setting up a solid foundation online, putting proper systems in place, testing elements in your campaigns, experimenting with different marketing and promotional strategies, analyzing results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Simpler, Automated Way To Increase Website Traffic?
Imagine owning a web site where the only thing you had to do to instantly deliver targeted traffic to your website was to publish content consistently.
This is not fantasy or fiction … it’s a fact! Many website owners are currently already profiting with what we have just described … and you can too!
In this article series, we explain what is required to set up an automated traffic machine that will begin driving web traffic to your website, simply by publishing regular content to your site.
How To Set Up A System That Will Automatically Drive Traffic To Your Website
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for creating sustainable traffic
- Add web content on a regular basis to drive traffic and generate data organically
- Add other traffic strategies and test
(To get sustainable web traffic, you need to first put in the right systems)
Right now, we’re mostly concerned with Step One. The purpose of our article is to give you an overview of a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting simple and scaling things to suit your budget
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress site, you simply publish new content and your site will then do the rest, informing other sites about your new content and bringing you back web traffic!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress web site is different than a professionally-configured WordPress web site.
An ”expertly configured” WordPress website or blog is a web site that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, 3rd-party site notification, and reporting.
Why Use An Expertly Configured WordPress-Powered Website?
We provide a number of detailed blog posts on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding how and why an “expertly configured” WordPress site can deliver web traffic to your business requires several article installments, which is why we really recommend that you spend some time reading our other articles and subscribe to our site (this way, you will be informed whenever a new article is published).
Let’s start by answering some basic questions:
What makes WordPress so special? Why can’t you use some other web platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are traditionally built with platforms that create “static” websites. Essentially, this means that the digital content just sits inside your server waiting to be discovered. The static website doesn’t communicate with anyone else outside its application; it doesn’t broadcast to anyone in cyberspace or announce to any other website that new content has been published to your site.
Think about it … if with a static website, all of the content simply sits in a server passively waiting to be found, then the website owner has to continually find ways of promoting their site and its content to keep bringing in web traffic.
WordPress is different!
The WordPress CMS application comes with powerful built-in functionality that lets you set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is publish content and WordPress will do the rest, instantly notifying various online properties about your new content to start generating your business more web traffic …
(With an expertly configured WordPress web site, you just publish new content and WordPress will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we explain the components of this automated web traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also expert integration of your WordPress functionality with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various external sites, you simply begin to publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to potential visitors.
- Optimize – We recommend starting with a content publishing strategy to build traffic organically. With the right systems in place, you can begin to monitor and analyze incoming traffic and gather valuable information that will allow you to make smarter decisions as you expand to new traffic generation strategies.
This is the end of Part One
To continue reading, click on the link below:
This article is part of a comprehensive series of articles designed to help business owners learn how to grow their business online with a WordPress website or blog and proven marketing strategies that are easy and quick to implement.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now