WordPress Traffic Automation Guide
This tutorial is part of a comprehensive tutorial series aimed at helping business owners learn how to grow their business online cost-effectively with a WordPress-driven website and proven web marketing methods.
***
WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Knowing how to generate traffic to your website is essential to growing a successful business presence online. Getting traffic to a web site is also one of the most difficult challenges faced by most website owners.
Why Are So Many Businesses Struggling To Drive Visitors To Their Web Sites?
Type in any of the commonly-searched key phrases below into Google …
- “how to bring more web traffic to my web site for free”
- “get visitors to my web site for free”
- “top 10 ways to attract more visitors”
- “need to drive web visitors using YouTube”
- “attract more people to my website for free”
… and you will find an overwhelming number of sites offering you information about different ways to help you increase visitors to your site …
(There are loads of methods to increase web traffic to your web site. In this article series you will learn how to set up a system to take advantage of most of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more traffic to your web site. There are thousands of products and free information that can show you effective ways to get more traffic to your website.
The problem often has more to do with businesses not investing sufficient time into learning how to grow traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are several ways to automate and leverage your web traffic generation.
The picture below shows how many small businesses typically approach the process of generating web traffic …
(This is how most site owners approach the challenge of generating traffic to their sites)
Essentially, the typical approach many small businesses take is this: first, you get a website, and then you figure out how to drive traffic to the site.
As you will discover in just a moment, there is a better way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will take care of this problem.
There is nothing wrong with outsourcing if you have great systems set up to manage and process information about your traffic generation activities. If not, you will probably end up wasting a lot of your time and money searching for a winning strategy that can deliver you a positive ROI.
(Without a solid foundation and the right systems in place, website traffic generation can end up being a costly activity!)
Sustainable traffic generation involves setting up a solid foundation online, putting the right systems in place, continually testing campaign variables, experimenting with different advertising and promotional strategies, analyzing results, measuring ROI across different traffic generation strategies, etc.
Is There A Way To Automate The Process Of Increasing Website Visitors?
Imagine owning a website where all you had to do to automatically drive new visitors to your site was to publish content on a regular basis.
This is not fantasy … it’s a fact! Many website owners are already doing this … and so can you!
In the WordPress Traffic Blueprint article series, you will learn what you need to do to set up an automated traffic generation system that will begin to deliver targeted visitors to your business, simply by adding regular content to your site.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for generating sustainable traffic
- Add content on a regular basis to drive visitors and generate web traffic data organically
- Start testing other traffic strategies
(To get sustainable web traffic, you first need to put in the right systems)
Right now, we’re mostly concerned with Step One. The aim of our article series is to provide an overview of a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress website, you simply add content and WordPress will do the rest!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress site is not the same thing as a professionally-configured WordPress website.
An ”expertly configured” WordPress web site is a web site that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with other services, specifically in areas like SEO, third-party site syndication, and analytics.
Why Do I Need An Expertly Configured WordPress Site?
We provide a number of comprehensive blog posts on this site about using the WordPress platform to grow your business online.
Understanding why and how an “expertly configured” WordPress website can be used to create an automated traffic system requires several articles, which is why we highly recommend that you spend some time reading our content and subscribe to this site (this way, you will be informed when we publish a new article).
Let’s start by answering a couple of basic questions:
What makes WordPress so special? Why can’t you just use some other platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are built using applications that create websites with “static” web pages. Essentially, what this means is that the web content just sits inside the server waiting to be found. On its own, the static website doesn’t communicate with anyone outside its platform; it doesn’t ’ping’ anyone in cyberspace or announce to any other website when new content has been added.
Think about it … if in a static website, all of your content just sits there passively waiting to be found, then you have to continually promote your site and your content to continue driving web traffic.
WordPress is different!
WordPress provides several features that give users the ability to set up, configure and build an automated “traffic generation” machine, where all you then need to do is publish content and WordPress does the rest, immediately notifying search engines, social media and other online properties about your site to automatically start bringing your business new website visitors …
(With an expertly configured WordPress site, you simply post content and WordPress then does the rest, notifying the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Traffic Blueprint overview, we go over the components of your automated website traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal benefit.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also integrating your WordPress site with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site has been configured and integrated with various external sites, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to new visitors.
- Optimize – We recommend beginning with a content-based strategy to build organic traffic. With the right systems in place, you can also start tracking and analyzing your results and gather valuable data that will allow you to make smarter decisions as you expand to different traffic generation strategies.
This is the end of Part One
To read more, click here:
This article is part of a comprehensive series of articles aimed at helping website owners learn how to grow their business using a WordPress-driven website or blog and proven online marketing methods.
Subscribe To This Site And Get Notified Of New WordPress Tutorials!
***
"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum