WordPress Traffic Automation Guide
This tutorial is part of an article series designed to help small business owners learn how to grow their business and drive traffic organically using a WordPress website or blog and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Learning effective ways to increase visitors to your website is vital to building an online presence successfully. Getting visitors to a website is also one of the biggest challenges faced by almost every business owner.
Why Are So Many Businesses Struggling To Drive More Visitors To Their Websites?
If you type any of the key phrases below into Google …
- “how to drive more visitors to my web site”
- “how can I increase web traffic to my web site”
- “top 25 places to increase more traffic”
- “cheapest ways to bring web site traffic using social media”
- “get more visitors to your web site for free”
… and you will find loads of information about different methods to help you get more website visitors …
(There are lots of methods to increase your website visitors. This article series will help you set up a system to benefit from all these traffic generation methods!)
Clearly, there is no shortage of ways to drive visitors to your site. There are loads of courses and free sites online that can teach you cost-effective how to get more traffic to your website.
The problem often has more to do with business owners not investing enough time into learning how to drive traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are a number ways to leverage and automate your web traffic generation.
The illustration below shows how most small businesses typically approach the process of generating traffic to their sites …
(This is how most businesses approach traffic generation)
Essentially, the typical approach many small businesses take is this: first, you build a website, and then you figure out how to drive traffic to your site.
As you will see in just a moment, there is a smarter way.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will take care of this problem.
There is nothing wrong with outsourcing if you have systems in place to manage your traffic generation campaigns already. If not, all you will probably do is end up investing a lot of your valuable time and money looking for a winning traffic strategy.
(Without a solid foundation and the right systems in place, traffic generation can become very costly!)
Sustainable traffic generation requires setting up a solid foundation online, putting proper systems in place, continually testing campaign variables, experimenting with different services, tracking results, comparing ROI across different traffic generation opportunities, and so on.
Is There A Way To Automate The Process Of Driving More Web Traffic?
Imagine owning a web site where all you had to do to instantly deliver an ongoing stream of web traffic to your site was to publish valuable content consistently.
This is not fantasy or fiction … it’s a fact! In fact, many website owners already have some or all of the requirements set up to benefit from the automated traffic system described above … and so can you!
In this article series, you will discover how to create an automated traffic system that can instantly begin driving web traffic to your website, simply by publishing regular content to your site.
How To Set Up A System That Will Automatically Bring More Traffic To Your Website
As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for creating sustainable web traffic
- Add web content on a regular basis to drive traffic and generate data organically
- Add new traffic strategies and test
(To get sustainable web traffic, you first need to set up the right systems)
At this stage, we’re mostly concerned with Step 1. The purpose of this article series is to lay the foundations of a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically get your website pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress web site, you just add content and WordPress will then do the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress site is different than a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress blog is a website that is not only built on the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and the way it integrates with other sites, specifically in areas like SEO, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Driven Web Site?
We have published many great articles on this site about why you should use WordPress-driven web sites the WordPress CMS to grow your business online.
Understanding how an “expertly configured” WordPress web site can deliver web traffic to your business requires several article installments, which is why we really recommend that you spend some time reading our other articles and consider subscribing to this site (this way, you will be informed when a new article is published).
Let’s begin by addressing these basic questions:
Why does it have to be WordPress? Why can’t you just use another platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Site)
Many sites are built on platforms that create “static” websites. Essentially, this means that your website pages mostly sit inside the server waiting to be discovered. The static website doesn’t communicate with anything outside its application; it doesn’t ’ping’ anyone in the cybersphere or inform any other site that new content has been published in your website.
Think about it … if with a static website, all of your content simply sits there passively waiting to be found, then you have to actively promote your site and your content to maintain web traffic coming.
WordPress is different!
The WordPress CMS application comes with powerful built-in functionality that lets site owners set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is post content and WordPress does the rest, instantly notifying search engines, social media and other online properties about your new content to automatically start driving your business new traffic …
(With an expertly configured WordPress web site, you just add new content and your website will then do the rest, notifying the world about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we break down the components of your automated web traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also integrating your site with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your site with various external services, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to new targeted visitors.
- Optimize – We recommend beginning with a content-focused strategy to build sustainable traffic. With the right systems in place, you can also start measuring and analyzing your results and gather valuable data that will allow you to make intelligent and cost-effective decisions as you expand to new traffic generation strategies.
This is the end of Part One
To read more, click on the link below:
This article is part of a comprehensive series of tutorials aimed at helping website owners learn how to grow their business online cost-effectively and drive traffic organically using a WordPress-driven website and proven marketing methods that are easy and quick to implement.
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