WordPress Traffic Automation Guide
This article is part of a series of articles designed to help website owners learn how to grow their business with a WordPress-powered website or blog and proven marketing methods that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Learning effective methods of getting more visitors to your website is vital to running a successful presence online. Driving traffic to a web site is also one of the biggest challenges faced by almost all website owners.
Why Do So Many Small Businesses Have Difficulty Bringing More Traffic To Their Web Sites?
Search for any of the information below in Google …
- “how to bring more traffic to your website”
- “get more traffic to my website for free”
- “ways to drive more web traffic”
- “ideas to bring web site visitors using paid advertising”
- “get buyers to your web site for free”
… and you will immediately find thousands of pages offering you tips, tricks, and information about different strategies to help drive more traffic to your web site …
(There are lots of ways to get more website visitors. This article series will show you how to set up a simple system to benefit from many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive visitors to your web site. There are loads of tutorials and free information online that can teach you effective ways to increase visitors to your site.
The problem often has more to do with businesses not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The illustration below shows the typical approach many businesses take when it comes to generating web traffic …
(This is how many site owners approach traffic generation)
Essentially, the approach many small businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to it.
As you will discover in a moment, there is a better way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will address this problem.
There is nothing wrong with outsourcing if you have great systems in place to manage and process information about your traffic generation campaigns. If not, you will probably end up wasting a lot of your time and money searching for a profitable method for generating more web site traffic.
(Without a solid foundation and the right systems, website traffic generation can end up being very costly!)
Sustainable traffic generation requires laying a solid foundation online, implementing systems, continually testing campaign elements, experimenting with different marketing and promotional methods, analyzing results, measuring ROI across different traffic generation strategies, etc.
Is There A Way To Automate The Process Of Getting Website Visitors?
Imagine if all you had to do to instantly attract targeted traffic to your website was to publish quality content on a regular basis.
This is not fantasy or fiction … it’s a fact! Many website owners already have some or all of the prerequisites set up to benefit from the automated traffic system described above … and you can too!
In our article series, we explain the process of setting up an automated traffic generation system that can help begin delivering new visitors to your website, simply by adding regular content to your web site.
How To Set Up A System That Will Automatically Bring Traffic To Your Site
As you can see in the diagram below, the web traffic method we present in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for getting sustainable web traffic
- Add web content on a regular basis to start driving traffic and generating data
- Test other traffic strategies
(Getting web traffic sustainably involves laying a solid foundation online and implementing systems)
Right now, we’re mostly concerned with Step One. The purpose of our article series is to help you understand how to set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress web site, you simply add content and WordPress does the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website or blog is different than a professionally-configured WordPress website.
An ”expertly configured” WordPress web site is a web site that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with other sites, specifically in areas like search engine optimization, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Web Site?
We have published many comprehensive blog posts on this site about using the WordPress platform to grow your business online.
Understanding how and why an “expertly configured” WordPress blog can be used to create an automated traffic generation system requires a number of article installments, which is why we strongly recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know whenever new information about this topic gets published).
Let’s begin by answering a couple of basic questions:
Why use WordPress to set up an automated traffic generation system? What does WordPress provide that other web platforms don’t?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Website)
Many web sites are traditionally built using platforms that create “static” websites. Essentially, this means that the website content just sits inside your server waiting to be found. By itself, a static website doesn’t communicate with anyone outside the application; it doesn’t broadcast to anybody in cyberspace or announce to any other site that new content has been published in the site.
Think about it … if with a traditional website, all of your content simply sits there passively waiting to be found, then you have to keep promoting your site and your content to continue driving new visitors.
WordPress is different!
The WordPress platform comes with default functionality that gives site owners the ability to set up, configure and build an automated “online traffic generation” machine, where all you then need to do is publish new content and your website then does the rest, instantly notifying search engines, social media and other online properties about your new content to automatically start driving your business new traffic …
(With an expertly configured WordPress website, you simply post new content and WordPress will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we break down the components of this automated traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also integrating your WordPress site with external tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your site with various third-party tools, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to more visitors.
- Optimize – We recommend beginning with a content-focused strategy to build traffic organically. With the right systems in place, you can begin to monitor and analyze your incoming traffic and gather valuable information that will allow you to make smarter decisions when using other traffic generation methods.
This is the end of Part 1
To read the rest of this article, click here:
This tutorial is part of a comprehensive series of tutorials designed to help business owners learn how to grow their business online and drive traffic sustainably with a WordPress-powered website or blog and proven web marketing methods.
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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)