WordPress Traffic Automation Guide

This tutorial is part of a comprehensive article series aimed at helping business owners learn how to grow their business online cost-effectively and drive traffic automatically using a WordPress-powered website or blog and proven marketing methods that are easy to use and easy to implement.

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WordPress Traffic Automation Blueprint – Overview

Most businesses need traffic to stay in business online.

Learning how to attract traffic to your website is a requirement of running an online presence successfully. Driving traffic to a website is also one of the biggest challenges faced by many business owners.

Why Are So Many Businesses Struggling To Attract More Visitors To Their Websites?

Type any of the following phrases into Google …

• “bring traffic to your website for free”
• “get web traffic to my website”
• “best 25 resources to bring more traffic”
• “ideas to bring traffic using forum ads”
• “attract more visitors to your website”

… and you will find tons of sites that provide information about different ways to increase visitors to your site …

(There are loads of methods to increase web traffic to your site. This article series will help you set up a simple system to take advantage of many of these traffic generation methods!)

Clearly, there is no shortage of ways to drive more traffic to your site. There are thousands of products and free information that can teach you ways to drive more visitors to your website.

The problem is often more about businesses not investing enough time into learning how to generate traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.

The illustration below shows the typical approach most businesses take when it comes to generating web traffic …

(This is how most website owners approach traffic generation)

Essentially, the approach many businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to it.

As we will show you in just a moment, there is a better approach.

You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will eliminate this problem.

There is nothing wrong with outsourcing if you have systems in place to manage your traffic generation campaigns already. If not, all you will probably do is end up spending a lot of your valuable time and money searching for a positive ROI traffic method.

(Without a solid foundation and systems in place, online traffic generation can become a very costly activity!)

Getting continuous web traffic sustainably involves laying a solid foundation online, implementing systems, continually testing elements in your campaigns, experimenting with different services, analyzing results, comparing ROI across different traffic generation opportunities, etc.

Is There A Simpler, Automated Way To Get Website Traffic?

Imagine if you owned a web site where the only thing you had to do to deliver web traffic to your site was to regularly publish great content to your web site.

This is not fantasy or science fiction … it’s a fact! As a matter of fact, many website owners already have some or all of the requirements in place to benefit from the automated traffic system we’ve just described … and you can too!

In this article series, we will show you the process of setting up an automated traffic machine that can begin driving targeted visitors to your web site, simply by adding content on a regular basis to your website.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:

1. Set up systems to lay down a solid foundation for driving sustainable traffic
2. Add web content on a regular basis to start driving traffic and generating data
3. Add new traffic methods

(Sustainable traffic generation requires laying a solid foundation online and implementing proper systems)

Right now, we’re mostly concerned with Step 1. The aim of this article is to lay the foundations of a traffic generation system that will ultimately help your business:

• Save time using automation and leverage
• Save money in lots of different ways
• Automatically get your website pages indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation campaigns, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress site …

(With an expertly configured WordPress website, you simply add content and your website will then do the rest, notifying other sites about your content and bringing you back web traffic!)

An Expertly Configured WordPress Site – What Is It?

An expertly configured WordPress website or blog is different than a professionally-configured WordPress website.

An expertly configured WordPress website is a site that is not only built with WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and how it can be integrated with various sites, specifically in areas like search engine optimization, content syndication, and reporting.

Why Use An Expertly Configured WordPress-Driven Website?

We provide a number of excellent articles on this site about the benefits of using the WordPress platform to grow your business online.

Understanding how an “expertly configured” WordPress website or blog will help begin delivering an ongoing stream of new targeted traffic to your business requires several articles, which is why we really recommend that you spend some time reading our posts and subscribe to this site (this way, you will be informed when we publish a new article).

Let’s start by answering some basic questions:

Why WordPress? What does WordPress provide that other web platforms don’t?

Take a look at the diagram below …

(Static vs Expertly Configured WordPress Site)

Many websites are built with platforms that create websites with “static” web pages. Essentially, what this means is that the content pages typically sit inside your server waiting to be discovered. By itself, the static website doesn’t communicate with anyone outside its application; it doesn’t ’ping’ anyone in the cybersphere or inform any other website when new content has recently been added to the site.

Think about it … if with a traditional website, your content simply sits in a server passively waiting to be found, then you have to constantly promote your site and your content to maintain new web visitors coming.

WordPress is different!

WordPress comes with powerful built-in functionality that gives users the ability to set up, configure and build an automated “online traffic generation” machine, where all you then need to do is add new content and your site will do the rest, instantly notifying search engines, social media and other online properties about your new content to start generating you more website traffic …

(With an expertly configured WordPress website, you simply publish content and your site does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Site Traffic Blueprint overview, we break down the components of your automated traffic machine:

• Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for best results.
• Automate – Your traffic machine requires not only internal WordPress settings to be configured but also the expert integration of your WordPress site with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your site settings and integrating your website with various third-party services, you simply begin publishing new content regularly and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to new targeted visitors.
• Optimize – We recommend beginning with a content-based strategy to build organic traffic. With the right systems in place, you can start measuring and analyzing incoming traffic and start gathering valuable information that will allow you to make better decisions as you expand to additional traffic generation strategies.

This is the end of Section 1

To keep reading about this topic, click here:

Web Traffic Blueprint Part 2 – How To Automatically Grow Your Web Traffic For Your Business With WordPress

This tutorial is part of a comprehensive series of articles designed to help site owners learn how to grow their business online cost-effectively using a WordPress website or blog and proven online marketing methods.

Subscribe To Our Site And Get Notified When New WordPress Tutorials Get Published!

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