WordPress Traffic Automation Guide
This article is part of a comprehensive article series aimed at helping website owners learn how to grow their business online and drive traffic automatically using a WordPress-driven website or blog and proven marketing methods that are easy to use and easy to implement.
***
WordPress Traffic Automation Blueprint – Overview
Almost every business needs a regular stream of visitors to survive online.
Finding new methods to get more traffic to your website is vital to building a successful web presence. Lack of online traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Get Traffic To Their Web Sites?
Type in any of the commonly-searched phrases below into Google …
- “increase web traffic to your website”
- “bring traffic to my web site”
- “top 10 ways to increase more traffic”
- “how to bring more web visitors using social media”
- “bring more visitors to your web site for free”
… and you will be immediately presented with loads of information about different strategies to help you get more website visitors …
(There are loads of ways to increase web traffic to your site. In this article series you will learn how to set up a system to benefit from many of these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your website. There are tons of courses and free sites online that can show you cost-effective strategies to drive more visitors to your website.
The problem often has more to do with businesses not investing sufficient time into learning how to drive traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to leverage and automate your web traffic generation.
The diagram below shows the typical approach many businesses take when it comes to generating web traffic …
(This is how many website owners approach traffic generation)
Essentially, the typical approach many small businesses take is this: first, you get a website, and then you figure out how to drive traffic to it.
As we will show you in a moment, there is a better approach.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate the problem.
There is nothing wrong with outsourcing if you have great systems set up to manage and process information about your traffic generation activities already. If not, all you will probably do is end up spending a lot of your time and money searching for a positive ROI strategy.
(Without a proper foundation and systems in place, web traffic generation can end up being a costly waste of time and money!)
Getting more web traffic sustainably involves laying a solid foundation online, putting systems in place, continually testing elements in your campaigns, experimenting with different methods, tracking results, measuring ROI across different traffic generation opportunities, etc.
Is There A Simple, Automated Way To Get Traffic?
Imagine if all you had to do to drive new targeted traffic to your site was to regularly add content to your web site.
This is not science fiction … it’s a fact! As a matter of fact, many website owners already have some or all of the requirements in place to benefit from the automated traffic system we have just described … and so can you!
In this article series, we will show you how to create an automated traffic system that will begin to deliver targeted traffic to your business, simply by adding regular content to your site.
How To Set Up A System That Will Automatically Increase Traffic To Your Website
As you can see in the diagram below, the web traffic method we present in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for getting sustainable traffic
- Add web content on a regular basis to start driving traffic and generating traffic data
- Add other traffic methods and test
(To get sustainable traffic, you first need to put in the right systems)
Right now, we’re mostly concerned with Step 1. The aim of this article series is to help you lay the foundations for a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in many different ways
- Automatically get your web content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation campaigns, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress site, you simply publish new content and WordPress will do the rest, notifying the world about your new content and bringing you back web traffic!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress website is different than a professionally-configured WordPress website.
An ”expertly configured” WordPress site is a web site that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and the way it integrates with other sites, specifically in areas like search engine optimization, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Site?
We write extensively on this site about why you should use WordPress-driven sites the WordPress CMS to grow your business online.
Understanding how and why an “expertly configured” WordPress web site can drive an ongoing stream of new visitors to your business requires a number of articles, which is why we strongly recommend that you spend some time reading our content and subscribe to our site (this way, we can let you know when we publish new content on this topic).
Let’s start by answering a couple of basic questions:
What makes WordPress so special? What does WordPress offer that other web platforms don’t?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Site)
Many sites are built with platforms that create “static” websites. Essentially, this means that the web content just sits inside the server waiting to be found. By itself, the static website doesn’t communicate with anything outside its platform; it doesn’t ’ping’ anybody in cyberspace or announce to any other site when new content has been added to the site.
Think about it … if in a traditional website, all of your content just sits there passively waiting to be found, then you have to continually find ways of promoting your web presence and your content to keep bringing in new visitors.
WordPress is different!
WordPress comes with default functionality that allows site owners to set up, configure and build an automated “traffic generation” machine, where all you then have to do is add new content and WordPress does the rest, instantly notifying various online properties about your new content to automatically start generating your business more web site visitors …
(With an expertly configured WordPress website, you simply add new content and WordPress will then do the rest, informing other sites about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we break down the components of this automated online traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also the integration of your WordPress functionality with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various external sites, you simply begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to potential new visitors.
- Optimize – We recommend starting with a content-based strategy to build sustainable traffic. With the right systems in place, you can then start to measure and understand the traffic generated as a result and start gathering valuable information that will allow you to make better decisions when using new traffic generation strategies.
This is the end of Section One
To read the rest of this article, click on the link below:
This article is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online and drive traffic organically using a WordPress website or blog and proven web marketing strategies.
Want To Get Automatically Notified When New WordPress Tutorials Are Published? Then Subscribe To Our Site!
***
"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum