WordPress Traffic Automation Guide

This tutorial is part of a series of comprehensive articles designed to help you learn how to grow your business online cost-effectively and drive traffic sustainably using a WordPress-powered website or blog and proven online marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Almost every business needs traffic to stay in business online.

Learning how to generate visitors to your website is one of the most important skills of growing a business online successfully. Getting traffic to a website is also one of the greatest challenges faced by many business owners.

Why Do So Many Businesses Have Difficulty Getting More Visitors To Their Web Sites?

Type any of the searches below into Google …

• “get visitors to your site”
• “how do I bring more traffic to my web site”
• “ways to get traffic”
• “how to attract more website traffic using LinkedIn”
• “I need web site visitors”

… and you will immediately find loads of tips, tricks, and information on methods to help increase your website visitors …

(There are lots of strategies to drive more website visitors. This article series will help you set up a simple system to take advantage of many of these traffic generation methods!)

There is clearly no shortage of ways to drive more traffic to your site. There are tons of tutorials and free sites online that can teach you cost-effective ways to get more visitors to your web site.

The problem often has more to do with business owners not investing enough time into learning how to generate traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are many ways to automate and leverage your web traffic generation.

The diagram below shows the typical approach many small businesses take when it comes to generating website traffic …

(This is how most web site owners approach traffic generation)

Essentially, the typical approach most businesses take is this: first, you get a website, and then you figure out how to drive traffic to your website.

As we will show you in a moment, there is a better way.

Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate the problem.

Outsourcing is useful if you have systems in place to manage your traffic generation campaigns. If not, all you will probably do is end up wasting a lot of time and money looking for a profitable traffic-getting method.

(Without a solid foundation and systems in place, website traffic generation can end up becoming a costly waste of time and money!)

Sustainable traffic generation requires laying a solid foundation online, putting proper systems in place, continually testing campaign elements, experimenting with different strategies, tracking results, measuring ROI across different traffic generation strategies, etc.

Is There A Simpler, Automated Way To Generate Traffic?

Imagine if all you had to do to automatically attract targeted traffic to your business was to regularly add quality content to your website.

This is not fantasy or science fiction … it’s a fact! Many website owners already have some or all of the requirements in place for this to happen … and so can you!

In our Web Traffic Blueprint article series, you will learn the process of setting up an automated traffic machine that will help begin attracting targeted traffic to your business, simply by publishing new content to your website on a consistent basis.

How To Set Up An Automated Web Traffic System

As you can see in the diagram below, the web traffic blueprint we present in this article series involves three fundamental steps:

1. Set up specific systems to lay down a solid foundation for driving sustainable traffic
2. Add web content on a regular basis to drive traffic and generate web traffic data organically
3. Start adding other traffic strategies and test

(Sustainable traffic generation involves setting up a solid foundation online and putting proper systems in place)

At this point, we’ll mostly be focusing on Step One. The aim of this article series is to give you an overview of a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money by starting simple and scaling things as you grow
• Automatically get your website content indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation campaigns, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress site, you simply publish new content and WordPress does the rest, informing the world about your content and bringing you back web traffic!)

What Is An Expertly Configured WordPress Web Site?

An expertly configured WordPress site is different than a professionally-configured WordPress website.

An expertly configured WordPress blog is a site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and the way it can be integrated with other services, specifically in areas like SEO, content syndication, and analytics.

Why Use An Expertly Configured WordPress Web Site?

We have published many excellent blog posts on this site about the benefits of using the WordPress CMS to grow your business online.

Understanding why and how an “expertly configured” WordPress website can begin driving targeted visitors to your business requires a number of article installments, which is why we highly recommend that you spend some time reading our posts and consider subscribing to this site (this way, you will be informed whenever a new article gets published).

Let’s start by answering some basic questions:

Why does it need to be WordPress? What does WordPress offer that other web platforms don’t?

Take a look at the diagram below …

(Static vs Expertly Configured WordPress Website)

Many web sites are traditionally built on platforms that create websites with “static” web pages. Essentially, what this means is that the web site pages just sit inside the server waiting to be found. The static website doesn’t communicate with anything outside the application; it doesn’t ’ping’ anybody in the cybersphere or inform any other website that new content has recently been published on the site.

Think about it … if in a traditional website, all of the content simply sits in a server passively waiting to be found, then the web site owner has to continually promote their site and its content to keep bringing in new visitors.

WordPress is different!

The WordPress platform comes with powerful built-in functionality that allows site owners to set up, configure and build an automated “traffic generation” machine, where all you then have to do is add new content and WordPress will then do the rest, instantly notifying various online properties about your new content to bring you new website visitors …

(With an expertly configured WordPress web site, you simply add new content and WordPress will then do the rest, informing other sites about your new content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The WordPress Web Traffic Blueprint overview, we explain the components of this automated traffic system:

• Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
• Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also the integration of your WordPress site with external services and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your site has been configured and integrated with various external tools, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to potential visitors.
• Optimize – We recommend starting with a content marketing strategy to build sustainable traffic. With the right systems in place, you can then begin monitoring and understanding the traffic generated as a result and gather valuable data that will allow you to make smarter decisions when using new traffic generation strategies.

This is the end of Part 1

To read the rest of this article, click on the link below:

Web Site Traffic Blueprint Part Two – Discover How To Create A Traffic Generation Machine

This tutorial is part of a comprehensive series of tutorials designed to help website owners learn how to grow their business online inexpensively using a WordPress-driven website or blog and proven marketing methods that are easy to implement.

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