WordPress Traffic Automation Guide
This article is part of a series of articles and tutorials aimed at helping small business owners learn how to grow their business online and drive traffic sustainably using a WordPress-driven website or blog and proven marketing strategies that are easy to use and easy to implement.
***
WordPress Traffic Automation Blueprint – Overview
Most businesses need traffic to survive online.
Learning how to drive visitors to your website is one of the most important aspects of building a successful business online. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Bring More Visitors To Their Websites?
If you type any of the searches below into Google …
- “get more web traffic to your web site”
- “increase traffic to my web site”
- “best 50 resources to bring more web traffic”
- “how to bring website traffic using SEO”
- “get targeted buyers to my web site”
… and you will be immediately presented with loads of tips, tricks, and information about different methods to get more website visitors …
(There are lots of methods to drive more website visitors. This article series will show you how to set up a system to benefit from all these traffic generation methods!)
Clearly, there is no shortage of ways to drive traffic to your site. There are tons of courses and free resources that can teach you methods to increase traffic to your web site.
The problem is often more about businesses not investing sufficient time into learning how to drive traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The picture below shows how most small businesses typically approach the challenge of generating traffic to their sites …
(This is how many web site owners approach the challenge of generating website traffic)
Essentially, the approach most small businesses typically take is this: first, you get your website, and then you figure out how to drive traffic to your website.
As we will show you in a moment, there is a better way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will eliminate the problem.
Outsourcing is useful if you have systems set up to manage and analyze the results of your traffic generation activities already. If not, all you will probably do is end up investing a lot of your time and money looking for a profitable method.
(Without a solid foundation and proper systems, website traffic generation can end up becoming a costly waste of time and money!)
Sustainable traffic generation involves laying a solid foundation online, implementing systems, continually testing campaign variables, experimenting with different services, analyzing results, measuring ROI across different traffic generation opportunities, etc.
Is There A Simpler, Automated Way To Generate Website Visitors?
Imagine if you owned a web site where the only thing you had to do to automatically drive targeted traffic to your business was to regularly publish valuable content to your website.
This is not science fiction … it’s a fact! In fact, many website owners are currently doing this … and so can you!
In this article series, you will learn how to create an automated traffic machine that will help drive new visitors to your website, simply by adding new content on a regular basis to your website.
How To Set Up A System That Will Automatically Help Drive Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for creating sustainable traffic
- Add web content on a regular basis to start bringing visitors and generating traffic data
- Add other traffic methods and test
(To get sustainable web traffic, you first need to put in the right systems)
At this stage, we’re mostly concerned with Step 1. The aim of our article series is to explain how to set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress web site, you simply add content and WordPress then does the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website is different than a professionally-configured WordPress website.
An expertly configured WordPress website or blog is a web site that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and its integration with other services, specifically in areas like SEO, external site syndication, and reporting.
Why Use An Expertly Configured WordPress Site?
We provide a number of excellent blog posts on this site about using the WordPress CMS to grow your business online.
Understanding why and how an “expertly configured” WordPress website will help begin delivering a stream of targeted visitors to your business requires several articles, which is why we highly recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know whenever a new article gets published).
Let’s start by answering some basic questions:
Why WordPress? Why not use another web platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are traditionally built on applications that create websites with “static” web pages. Essentially, what this means is that your website pages typically sit inside a server waiting to be discovered. A static website doesn’t communicate with anyone else outside its platform; it doesn’t send out ’pings’ to anyone in the cybersphere or inform any other site when new content has recently been added to the site.
Think about it … if with a traditional website, your content simply sits there passively waiting to be found, then you have to continually promote your web presence and your content to continue driving new visitors.
WordPress is different!
The WordPress application comes with powerful built-in functionality that gives you the ability to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is publish new content and WordPress then does the rest, instantly notifying search engines, social media and other online properties about your site to automatically drive you more website visitors …
(With an expertly configured WordPress website, you just add content and your website will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we go over the components of this automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also the expert integration of your built-in WordPress features with 3rd-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various third-party sites, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to more visitors.
- Optimize – We recommend starting with a content-based strategy to build sustainable traffic. With the right systems in place, you can also begin to measure and analyze the traffic generated as a result and gather valuable information that will allow you to make smarter decisions when using additional traffic generation methods.
This is the end of Part One
To keep reading about this topic, click here:
This tutorial is part of a comprehensive article series designed to help site owners learn how to grow their business online cost-effectively with a WordPress-powered website and proven online marketing strategies.
Subscribe To Our Site And Get Notified When New WordPress Tutorials Get Published!
***
"Learning WordPress has been a huge stumbling block for me. I've been looking for something that covers absolutely everything but doesn't cost an arm and a leg. Thank you so much ... you have just provided me with what I have been looking for! Truly appreciated!" - Tanya