WordPress Traffic Automation Guide
This article is part of a comprehensive article series designed to help website owners learn how to grow their business online and drive traffic sustainably using a WordPress-powered website or blog and proven marketing strategies that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of just about every business online.
Knowing how to attract visitors to your website is essential to growing a successful digital presence. Driving traffic to a website is also one of the biggest challenges faced by almost every business owner.
Why Are So Many Businesses Struggling To Attract More Visitors To Their Websites?
If you type any of the phrases below into Google …
- “how to get more visitors to your web site”
- “how can I bring visitors to my web site”
- “ideas to bring more web traffic”
- “ideas to increase web traffic using paid ads”
- “need web visitors”
… and you will be immediately presented with loads of tips, tricks, and information on strategies to drive more website visitors …
(There are lots of methods to increase web traffic to your website. This article series will show you how to set up a system to take advantage of most of these traffic generation methods!)
There is clearly no shortage of ways to drive more traffic to your site. There are loads of products and free sites that can teach you effective methods to bring more visitors to your site.
The problem is often more about business owners not investing sufficient time into learning how to grow traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The illustration below shows the approach many businesses take when it comes to generating traffic to their sites …
(This is how many website owners approach traffic generation)
Essentially, the typical approach many businesses take is this: first, you build a website, and then you figure out ways of driving traffic to it.
As you will see in a moment, there is a better approach.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will eliminate this problem.
There is nothing wrong with outsourcing if you have systems in place to manage and process information about your traffic generation activities already. If not, all you will probably do is end up investing a lot of time and money looking for a positive ROI method for getting more visitors.
(Without a proper foundation and the right systems in place, website traffic generation can end up being very costly!)
Sustainable traffic generation requires setting up a solid foundation online, implementing systems, testing campaign elements, experimenting with different advertising and promotional strategies, tracking results, comparing ROI across different traffic generation opportunities, etc.
Is There A Simple, Automated Way To Grow Web Visitors?
Imagine if you owned a web site where all you had to do to automatically drive targeted traffic to your business was to publish content consistently.
This is not fantasy or science fiction … it’s a fact! In fact, many website owners are currently already profiting with what we’ve just described … and so can you!
In this article series, you will discover the process of setting up an automated traffic system that can instantly begin to drive new targeted traffic to your site, simply by adding new content on a regular basis to your website.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic method we present in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for getting sustainable traffic
- Add content on a regular basis to start bringing visitors and generating traffic data
- Start testing other traffic methods
(Driving more web traffic sustainably involves setting up a solid foundation online and implementing systems)
Right now, we’ll mostly be focusing on Step 1. The aim of our article series is to lay the foundations of a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a simple setup and scaling things when required
- Automatically get your website content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you just publish content and WordPress then does the rest!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website is different than a professionally-configured WordPress site.
An ”expertly configured” WordPress website is a website or blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and how it can be integrated with other sites, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Web Site?
We have published many great blog posts on this site about why you should use WordPress-driven web sites the WordPress CMS to grow your business online.
Understanding why and how an “expertly configured” WordPress website or blog can attract web traffic to your business requires several article installments, which is why we highly recommend that you spend some time reading our other articles and consider subscribing to our site (this way, you will be informed whenever we publish a new article).
Let’s begin by addressing some basic questions:
Why WordPress? Why not use another web platform?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are built on platforms that create “static” websites. Essentially, this means that your digital content simply sits inside your server waiting to be discovered. A static website doesn’t communicate with anything outside the platform; it doesn’t ’ping’ anybody in the cybersphere or inform any other website that new content has been added to your site.
Think about it … if with a traditional website, all of the content simply sits in a server passively waiting to be found, then the business owner has to continually promote their site and its content to maintain new web traffic coming.
WordPress is different!
The WordPress platform comes with powerful built-in functionality that allows you to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is add content and WordPress will then do the rest, instantly notifying search engines, social media and other online properties about your site to automatically start generating you new website traffic …
(With an expertly configured WordPress web site, you simply add new content and WordPress does the rest, informing other sites about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we explain the components of your automated traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for maximum benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also an expert integration of your WordPress functionality with third-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your site with various external tools, you then begin publishing new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to new targeted visitors.
- Optimize – We recommend starting with a content publishing strategy to build organic traffic. With the right systems in place, you can start to measure and understand the traffic generated as a result and start gathering valuable data that will allow you to make smarter decisions as you expand to additional traffic generation strategies.
This is the end of Section One
To continue reading, click on the link below:
This tutorial is part of an tutorial series aimed at helping you learn how to grow your business online inexpensively using a WordPress-driven website or blog and proven web marketing methods.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now