Successful marketers understand that building a mailing list is one of the best things you can do for your business online.
This is because a list gives you immediate traffic and access to repeat customers.
Research shows that, on average, 50%-80% of all web visitors generally will leave and never return. That’s a lot of money you’re most certainly leaving behind. Testing also shows that it takes an average of 7 exposures to your business before a purchase decision is made. It’s essential, therefore, to look for a way that will help you get repeat interactions with visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get your visitors’ email address while they’re visiting your site, so you can keep in touch after they have left your website.
Building a list is absolutely essential when it comes to building a successful online business. A great list of targeted contacts has the potential to become the most profitable leverage point of your entire online business.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to accessing repeat visitors and building a relationship.
Now … there are many ways and different strategies to build an opt-in list, but until very recently, it was very hard to find an easy-to-use solution that incorporates almost all types of proven list-building methods available for capturing email addresses on a website.
Thrive Leads – Mail List-Building Plugin For WordPress Users
Plugin Description
The Thrive Leads WordPress mailing list-building plugin could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a number of different opt-in forms, split-test different offers, boost your conversions, and get traffic on demand, all from within your WordPress dashboard …
As stated earlier, there are many ways and effective strategies to build a targeted list of subscribers, and almost all of these methods and strategies require using opt-in forms.
What makes Thrive Leads different than other list-building solutions is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
The Thrive Leads WordPress mailing list-building plugin is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon learn, the plugin was developed to help users not just build a mailing list, but build their mailing list faster.
More info:
Benefits
Here are just some of the many benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on demand on your website:
It’s A WordPress Plugin
Thrive Leads mailing list builder for WordPress eliminates the need to install multiple plugins on your WP site. This not only reduces any potential problems resulting from plugin conflicts, but also keeps your website’s loading speed down.
Very Easy To Install
Thrive Leads is very easy to install. Just upload it to your Plugins folder via your WordPress admin login and activate.
Very Simple To Use
With Thrive Leads, you can easily set up one or more opt-ins, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required at any point.
In order to get the most out of Thrive Leads, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 25-45 minutes to learn how to use all of the functionality in the software. Fortunately, ThriveThemes provides extensive tutorials, webinars and a dedicated support team that is available to answer any questions you have.
Every Type Of Opt-In Form Your Business Needs
With Thrive Leads, you can begin to capture subscriber details using pre-designed templates, and every kind of opt-in form your business needs.
For example, you can use Thrive Leads to add stylish “pop-up” lightboxes …
Add forms that slide in from the edge of your page …
You can use the plugin to insert forms anywhere inside your content, or the bottom of your posts and pages …
Insert a form into the sidebar widget area …
You can insert two-step opt-in links that open a lightbox form when a content link is clicked on …
And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while the visitor scrolls down your page …
As you can see, Thrive Leads combines every type of opt-in form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Plugin Features
Thrive Leads offers a number of features to WP users. Here are just some:
Quick And Easy To Install
Be up and running in minutes. As already mentioned, the plugin developer provides extensive training and tutorials, case studies, webinars, plus a responsive support team.
This software not only combines every type of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run all your list-building strategies via your admin area.
All-In-1 List Building Strategies For Boosting Conversions
Thrive Leads integrates all of the list-building strategies you need to boost your conversions into one easy-to-use software:
Design & Deploy
Thrive Leads comes with an extensive library of built-in professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, letting you build conversion-boosting opt-in forms without coding skills required.
Simple “point and click” technology and a visual editor lets you create, modify and customize your forms …
Powerful Split Testing
A/B testing is the quickest way to improve your conversion rates and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that makes it easy to test a whole range of variables, including the following:
Test Multiple Designs And Content
The Thrive Leads plugin lets you test different form designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the test variations that aren’t performing, and display only the forms that convert well after enough data has been collected.
You simply start your test and the plugin handles the rest, automatically helping you increase conversion rates over time.
Test Different Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present an offer on your screen after 25 seconds
- Scroll-depth triggers where a message appears only after the visitor scrolls down at least 50% of the page
- Exit-intent triggers that detect when someone is about to exit your page and presents them with a pop-up form.
Furthermore, you can also test if forms perform better when displayed instantly to visitors, or when a form animates into view (e.g. slide in). You can test all of these triggers against one another to further boost conversion rates.
A/B Test Form Types
The Thrive Leads plugin also lets you A/B test different opt-in form types. For example, you can test a lightbox pop-up vs a ribbon form and see which form type performs better for your business.
Test Entirely Different Offers
The Thrive Leads plugin even lets you A/B test entirely different offers.
For example, you can assign different forms to different email campaigns to help you determine which offers deliver the best conversion results.

(Split-test different offers)
Not only does the Thrive Leads plugin give you tremendous flexibility when it comes to split-testing your opt-ins, but you can easily clone an existing form – even make multiple copies of a form, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this in just a few minutes.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting levels (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display in your site based on certain rules you set (e.g. a slide-in form on all Pages), including which templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
The plugin is also compatible will all popular browsers.
In-Depth Reporting
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, the software provides a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns for getting the most highly qualified traffic from the best sources.
Seamless Integration With All Major Autoresponders & Leading Email Marketing Systems
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your service.
Additionally, you can use different lists and different services with different forms, so you’re never tied to just one solution.
As you can see, Thrive Leads gives you many opt-in testing capabilities that go well beyond what other list-building software provide.
Testimonials From Plugin Customers
Here are some of the testimonials users have published about Thrive Leads:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Thrive Leads Plugin Support
As mentioned previously, ThriveThemes provides extensive training content, case studies as well as a support team that is available to answer any questions users have.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year upgrades with their purchase, backed by a no-risk, thirty day, complete refund guarantee.
Software Price
Thrive Leads is available in the following editions:
- Single Site License – The Single Site option allows you to install & activate the plugin on one single site. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites License – The Unlimited Sites edition lets you install & activate the plugin on all sites that you own and operate. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – This edition allows you to install & activate the plugin on all domains that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: Price details for the Thrive Leads product can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the product sells for the prices shown above. This may not be the actual price set by the plugin developer when you visit the plugin site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Information
Even on an existing website with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms throughout your website.
For a demo video of the plugin in action, including installation instructions and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential for building a successful online business. When it comes to growing a targeted list, the only way to increase the speed your list grows is to run split-tests and then analyze your performance to find out what really works best for your business. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your forms display to visitors, and the tools to increase your subscription rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing the user to create and add popups to their web pages. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, check out the plugin here: Thrive Leads – List Builder For Boosting WordPress Conversions
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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