Experienced marketers know that building a mailing list is one of the most profitable activities you can engage in to grow your business online.
This is because a a list of email subscribers gives you immediate traffic and access to repeat sales.
It’s a well-known fact that, on average, 50%-80% of everyone who visits your website who leave will never return. That’s a lot of money and opportunities that you’re almost certainly missing out on. Marketing research also shows that it takes an average of seven interactions with your business before prospects will make a purchase decision. It’s vitally important, therefore, to find a way that will help you interact repeatedly with your site visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to capture your visitors’ email address while they’re still on your site, so you can build a relationship after they exit your website.
Building a list is absolutely essential when it comes to building a successful online business. A great list of contacts has the potential to become your most profitable business leverage point.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to having access to repeat visitors and building a relationship.
Now … there are many ways and different strategies to build a list of email subscribers, but until recently, it was very hard to find one cost-effective and easy-to-use solution that takes advantage of all of the most effective methods available for capturing email addresses on your website.
Thrive Leads – WP Split-Testing Mail List-Building Plugin
Plugin Description
The Thrive Leads mailing list-building plugin for WordPress lets you build a list of subscribers quickly using a wide range of opt-in forms, test different offers, improve your conversions, and get traffic on demand, directly from your WordPress dashboard …
As stated earlier, there are many different ways and strategies to build a list of email subscribers, and almost all of these methods and strategies involve the use of opt-in forms.
One of the key differences between Thrive Leads and all other email marketing software is that Thrive Leads comes with a range of unique conversion boosting technologies and list-building strategies built all into one plugin.
Thrive Leads WordPress list builder is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WordPress users not just build a mailing list, but to build their mailing list faster.
Learn more here:
Plugin Benefits
Here are just some of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on demand on your site:
It’s A Plugin For WordPress Users
Thrive Leads mailing list-building plugin for WordPress eliminates the need to have multiple plugins installed on your website. This not only reduces the possibility of problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Ready To Go To Work In Minutes
Thrive Leads installs like any WordPress plugin. Simply upload it to your Plugin folder via your WP admin login and activate.
Really Simple To Use
Thrive Leads has made it very easy to set up one or more opt-ins, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required at any point.
To get the most out of the Thrive Leads plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-40 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive training content, webinars as well as a support team that is available to answer any questions you have.
Every Type Of Form Your Business Will Ever Need
With Thrive Leads, you can begin to capture email addresses using pre-designed templates, and every type of form your business will ever need.
For example, you can use Thrive Leads to build “pop-up” opt-in forms …
Add forms that slide in from the edge of your web page …
You can use Thrive Leads to add great-looking in-line forms anywhere within your content, or the bottom of your blog posts …
Insert a form into the sidebar widget menu …
You can add 2-step opt-in links that open a lightbox when a content link is clicked on …
And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while visitors scroll down the page …
As you can see, Thrive Leads integrates every type of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Plugin Features
Thrive Leads provides many features to site owners. Here are just some:
Fast And Easy To Install
Be up and running in very little time. As already mentioned, the developer provides extensive training content and tutorials, case studies, webinars, and a responsive support team.
This list-building tool not only combines every type of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns without ever leaving your own WordPress admin area.
All-In-1 List Building Strategies For Maximum Conversions
Thrive Leads integrates all of the list-building strategies you need to optimise your conversions into one easy-to-use tool:
Design & Deploy
The Thrive Leads plugin provides dozens of built-in professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, without technical skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to create, modify and customize your forms …
A/B Testing
Split testing is the quickest way to increase your conversion rates and speed up your list growth.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including:
Split-Test Different Opt-In Form Designs And Content
The Thrive Leads plugin lets you test different form designs and content, and provides a “set and forget” feature that allows you to set the plugin to automatically eliminate the non-converting variations, and display only the highest converting campaigns after sufficient data has been gathered.
You just begin your test and the plugin will handle the rest, automatically picking the winners and hiding the losing variations over time.
A/B Test Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display an offer on your screen after 15 seconds
- Scroll-depth triggers where a message appears only when your site visitors scroll down at least 50% of the page
- Exit-intent triggers that can detect when someone is about to leave the page and presents them with a pop-up form.
Furthermore, you can also test if a form should appear instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further optimize your conversion rate.
A/B Test Different Opt-In Form Types
Thrive Leads also lets you test different form types. For example, you can test a lightbox pop-up vs a ribbon form to see which form type creates better results for your business.
Test Offers
Thrive Leads even lets you test different offers against one another.
For example, you can assign different forms to different autoresponder lists to help you determine which offers deliver the best conversion results.
(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your forms, but you can also easily duplicate any existing form – even make multiple copies, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all in just a few minutes.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting levels (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a ribbon form on all Pages), including which post categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most long-term traffic. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
Thrive Leads has also been tested for compatibility will all major web browsers.
Get Higher Value Traffic
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from your best sources.
Seamless Integration With Major Autoresponders & Popular Email Marketing Solutions
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your solution.
Additionally, you can use different lists and different services for different forms, so you’re not dependent on any one service.
As you can see, Thrive Leads gives users opt-in testing capabilities that go far beyond what most other list-building tools provide.
Testimonials
Below are a few of the testimonials and comments users have published about Thrive Leads:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Thrive Leads Support
As mentioned previously, ThriveThemes provides extensive training content, case studies as well as a dedicated support team that is available to help you sort out any issues you might experience.
Video tutorials that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year updates with their purchase, backed by a no-risk, 30 day, complete refund guarantee.
Plugin Price
The plugin is available in the following editions:
- Single Site License – This edition lets you install & activate the plugin on 1 single domain. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites Edition – The Unlimited Sites option allows you to install & activate the plugin on unlimited domains that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency License – This license lets you install & activate the plugin on unlimited websites that you own and operate, and on all of your client sites. All features are included, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: The cost to purchase this product depends on whether there are any promotions or limited-time special offers. The above reflects the price when this content was published. This may not be the actual price charged by the software seller when you visit the plugin site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing:
Additional Info
Even on an existing site with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms across your website.
For a demo video of the plugin in action, including help documentation and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential for building a successful online business. When it comes to growing a list, the only way to improve your results is to run split-tests and then analyze your performance to find out what works best on your site. Thrive Leads makes a powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms show to visitors, and the tools to increase your opt-in rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as enable the user to create and insert popups into their web pages. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, check out the plugin here: Thrive Leads – List Builder For WordPress
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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