Experienced marketers know the power of mailing lists.
This is because a a list of email subscribers gives you traffic on call and access to repeat customers.
It’s a well-known fact that, on average, 50%-80% of visitors to a site generally will leave and never return. That’s a lot of money and opportunities that you could be missing out on. In addition to this, marketing research tests show that it takes an average of 7 exposures to your business before prospects will make a purchase decision. It’s vitally important, therefore, to try and get repeat interactions with site visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get your visitors’ email address while they’re still on your website, so you can build a relationship after they leave your website.
Building a list is absolutely essential when it comes to building a successful online business. A great list of email addresses has the potential to become your most powerful and constant source of profit.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to accessing repeat visitors and relationship-building.
Now … there are many ways and effective strategies to build a subscriber list, but until recently, it was very hard to find a solution that integrates many of the most effective methods available for capturing visitors’ email addresses on a website.
Thrive Leads – WP Mailing Builder
Plugin Description
Thrive Leads mailing list builder for WP lets you build a list of subscribers quickly using a range of different opt-in forms, split-test different offers, boost your conversions, and get traffic on call, without leaving your WordPress dashboard …
As stated earlier, there are many different ways and strategies to build a subscriber list, and almost all of these methods and strategies involve the use of lead capture forms.
One of the key differences between Thrive Leads and other lead capturing solutions is that Thrive Leads comes with a range of powerful conversion boosting technologies and list-building strategies built into their plugin.
The Thrive Leads WP mailing list-building plugin is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WP users not just build a mailing list, but to build their mailing list faster.
Learn more here:
Plugin Benefits
Here are just some of the many benefits of using Thrive Leads to build a list of subscribers fast and get traffic on demand on your site:
It’s A WordPress Plugin
Thrive Leads WordPress list-building plugin eliminates the need to install multiple plugins on your website. This not only reduces potential plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.
Ready To Start Using In Very Little Time
Thrive Leads installs like every plugin. Simply upload a zip folder containing the plugin files to your Plugins folder via your administrator area and activate.
Very Simple To Use
Thrive Leads makes it very easy to set up one or more opt-in forms, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required at any point of the process.
In order to get the most out of the Thrive Leads plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 20-60 minutes to learn how to use all of the software’s functionality. Fortunately, ThriveThemes provides extensive training content, case studies and a responsive support team that is available to help you and answer any questions you have.
Every Kind Of Opt-In Form You Will Ever Need
With the Thrive Leads plugin, you can begin to capture email addresses using pre-designed templates, and every kind of opt-in form you need.
For example, you can use it to display unblockable “pop-up” opt-in forms …
Insert slide-in forms …
You can use the Thrive Leads plugin to insert your opt-in forms anywhere within your content, or the top of your blog posts using a simple shortcode …
Insert a form into any widget area of your website …
You can insert 2-step opt-in links that open a lightbox when a content link is clicked on …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” as visitors scroll down the page …
As you can see, Thrive Leads combines every type of subscription form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Plugin Features
Thrive Leads offers many great features to website owners. Here are just a few:
Fast And Easy To Install
Ready to go to work in minutes. As already mentioned, ThriveThemes provides extensive training content and tutorials, webinars, case studies, plus a dedicated support team.
This tool not only combines every kind of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns via your own WordPress administrator area.
All-In-One List Building Strategies To Optimise Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use software:
Design & Deploy
The plugin comes with dozens of professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, letting you build conversion-boosting opt-in forms without technical skills required.
Simple “point and click” technology and a drag-and-drop editor lets you create, modify and customize your forms …
Split Testing
A/B testing is the fastest way to optimize your conversion rates and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine that allows you to easily test a whole range of variables, including:
Split-Test Different Designs And Content
The plugin lets you test different designs and content, and provides an “automatic winner” feature that automatically eliminates the losing variations, and display only the ones that are converting well after enough data has been gathered.
You just begin your test and the plugin will handle the rest, automatically picking the winners and hiding the losing variations over time.
Test Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display a link on your screen after 30 seconds
- Scroll-depth triggers where a message will appear only after the visitor scrolls down at least 30% of the web page
- Exit-intent triggers that detect when someone is about to exit your page and presents them with a pop-up form.
Additionally, you can test if a form performs better when displayed instantly, or when a form animates into view (e.g. slide in). You can test all of these triggers against one another to further increase your conversion rate.
Test Multiple Opt-In Form Types
The plugin also lets you test different opt-in form types. For example, you can test a lightbox pop-up vs an in-line form and see which type of form creates better results for your business.
Test Offers
The plugin even lets you see how different offers perform against one another.
For example, you can assign different forms to different follow-up sequences to help you determine which offers yield the best conversion results.

(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your opt-in forms, but you can easily clone an existing form – even make multiple copies of a form, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all in just a few minutes.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a ribbon form on all Posts), including which page templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to specific segments of your audience at a precise moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
Thrive Leads is also compatible will all popular browsers.
Smart Analytics
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, the plugin provides a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns for getting the most highly qualified traffic from your best converting sources.
Seamless Integration With Major Autoresponders & Popular Email Marketing Solutions
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Also, you can use different lists and different services for different forms, so you’re not dependent on any one solution.
As you can see, Thrive Leads gives users many opt-in testing capabilities that extend well beyond any other list-building tools.
User Feedback
Below are just some testimonials that plugin users have provided for Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Support
As mentioned previously, ThriveThemes provides extensive tutorials, case studies as well as a dedicated support team that is available to help users sort out any issues they have.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year upgrades with their purchase, backed by a risk-free, 30 day, 100% money-back guarantee.
Product Licensing Price
Thrive Leads is available in the following editions:
- Single Site – This edition allows you to install & activate the plugin on one single site. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites License – The Unlimited Sites license allows you to install & activate the plugin on unlimited sites that you own and operate. All features are included, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency Edition – This license allows you to install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. All features are included, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: The cost of purchasing the product depends on whether there are any promotions or limited-time specials being offered. Currently, the plugin sells for the prices shown above. This may not be the actual pricing charged by the software developer when you visit the plugin website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing here:
Additional Plugin Info
Even on an existing site with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms throughout your entire site.
For ”how-to” videos of the plugin in action, including installation instructions and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted list, the only way to improve your results is by continually running split-tests and then analyze your performance to find out what works best for your business. Thrive Leads makes a powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or expensive subscriptions.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms display to visitors, and the tools to improve your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as enable users to create and add pop-up forms to their web pages. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more details, check out the plugin here: Thrive Leads – WordPress List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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