Successful marketers understand that building a mailing list is one of the best things you can do for your business online.
This is because a list gives you traffic on call and access to repeat sales.
Research shows that, on average, 50%-80% of everyone who visits a website who leave will never return. That’s a lot of money you’re probably leaving on the table. Testing also shows that it takes an average of seven exposures to your business before prospects will make a purchase decision. It’s essential, therefore, to explore a way that will help you interact repeatedly with your visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to capture your visitors’ contact details while they’re still on your website or blog, so you can build a relationship after they have left your site.
Building a list is an essential aspect of building a successful online business. A great mailing list has the potential to become your most reliable and constant source of profit.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to accessing repeat visitors and building a relationship.
Now … there are many different ways and effective strategies to build a subscriber list, but until recently, it was very hard to find an affordable and easy-to-use solution that takes advantage of many of the most effective methods available for capturing email addresses on your website.
Thrive Leads – WordPress Split-Testing Mailing List-Building Plugin
Plugin Description
The Thrive Leads mailing builder for WP could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using many different types of opt-in forms, test different offers, improve your conversions, and get traffic on call, all from within your WordPress dashboard …
As mentioned earlier, there are many different ways and strategies to build a targeted list of subscribers, and almost all of these methods and strategies require using opt-in forms.
What makes Thrive Leads different than all other email-capturing software is that Thrive Leads comes with a range of flexible and powerful conversion boosting technologies and list-building strategies built all into one plugin.
The Thrive Leads mailing list builder for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon learn, the plugin was developed to help users not just build a mailing list, but to build it faster.
To learn more about this plugin go here:
Benefits
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your website:
It’s A Plugin For WordPress Users
The Thrive Leads mailing builder for WordPress eliminates the need to install multiple plugins on your WP site. This not only reduces any potential problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Ready To Go To Work In No Time
Thrive Leads is really easy to install. Just upload a zip folder that contains the plugin to your Plugin folder via your admin section and activate.
Really Simple To Use
With Thrive Leads, you can easily set up one or more opt-in forms, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required.
To get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-40 minutes to learn how to use all of the functionality in the software. Fortunately, ThriveThemes provides extensive training content, case studies as well as a dedicated support team that is available to help you sort out any issues you have.
Every Type Of Form Your Business Will Ever Need
With the plugin, you can begin to capture email addresses using pre-designed templates, and every type of form your business needs.
For example, you can use the plugin to add unblockable “pop-up” opt-in forms …
Insert forms that slide in from the corner of your web page …
You can use the Thrive Leads plugin to add your opt-in forms anywhere inside your content, or the bottom of your posts using a simple short code …
Insert a subscription form into your sidebar section …
You can insert two-step opt-in links that open a lightbox when a content link is clicked on …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” as visitors scroll down the page …
As you can see, Thrive Leads combines every kind of opt-in form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Plugin Features
Thrive Leads offers many great features to website owners. Here are just some of these:
Quick And Simple To Install And Configure
Be up and running in minutes. As already mentioned, the developer provides extensive tutorials, training content, webinars, case studies, and a support team.
This tool not only integrates every type of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run all your list-building campaigns directly from your admin user account.
Built-In List Building Strategies For Maximum Conversions
Thrive Leads integrates all of the list-building strategies you need to maximize your conversions into one easy-to-use plugin:
Design And Deploy
The plugin provides an extensive library of built-in professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, with no technical skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to create, modify and customize your forms …
Powerful Split Testing
A/B testing is the quickest way to increase your conversion rate and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that makes it easy to test a whole range of variables, including:
A/B Test Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides a “set and forget” feature that allows you to set the plugin to automatically eliminate the test variations that aren’t performing, and keep displaying only the campaigns that are converting well after sufficient data has been gathered.
You just start your test and the plugin will handle the rest, automatically helping you increase conversion rates over time.
Test Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present a buy button on your screen after 3 minutes
- Scroll-depth triggers where a message will appear only when the visitor scrolls down at least 50% of the web page
- Exit-intent triggers that can detect when someone is about to leave the page and presents them with a pop-up form.
Additionally, you can test if the form performs better when displayed instantly, or when a form animates into view (e.g. slide in). You can test multiple triggers against one another to further increase your conversion rate.
Test Multiple Form Types
The Thrive Leads plugin also lets you perform split-tests on different opt-in form types. For example, you can test a sidebar widget form vs a slide-in form to see which kind of form performs better for your business.
A/B Test Different Offers
The Thrive Leads plugin even lets you test different offers against one another.
For example, you can connect different forms to different autoresponder lists to help you determine which offer yields the best conversion rates.

(Split-test different offers)
Not only does the Thrive Leads plugin give you tremendous flexibility when it comes to split-testing your opt-in forms, but you can easily clone an existing form – even make multiple copies, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this in just a few minutes.
Additional features of the Thrive Leads plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting options (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a widget form on your sidebar on all Pages), including which categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most long-term traffic. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Mobile Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
Thrive Leads is also compatible will all popular web browsers.
Gain Actionable Insights
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, the plugin provides a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from the best converting sources.
Seamless Integration With All Major Autoresponders And Leading Email Marketing Solutions
If your email marketing system allows embedding of HTML forms then Thrive Leads with work seamlessly with your solution.
Plus, you can use different lists and different services with different forms, so you’re never dependent on any one service.
As you can see, Thrive Leads gives you opt-in testing capabilities that extend far beyond what other list-building software provide.
Feedback From Users
Here are a few of the testimonials and comments that plugin customers have written about Thrive Leads:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Product Support
As mentioned previously, ThriveThemes provides extensive training content, webinars as well as a dedicated support team that is available to help users out.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year upgrades with their purchase, backed by a no-risk, thirty day, complete refund guarantee.
Product Price
The plugin is available in the following editions:
- Single Site License – This license allows you to install & activate the plugin on a single site. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites Edition – This option allows you to install & activate the plugin on unlimited domains that you own and operate. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – The Agency license lets you install & activate the plugin on all sites that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: The cost of purchasing the product can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the price when this review was published. This may not be the actual price set by the plugin seller when you visit the plugin site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing information:
Additional Plugin Tips
Even on an existing website with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms across your website.
For a demo video showing plugin usage, including help documentation and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted list, the only way to improve your results is by continually running split-tests and then analyze your performance to find out what works best on your site. Thrive Leads makes a powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or expensive subscriptions.
With Thrive Leads, you have complete control over exactly where and how your forms show to visitors, and the tools to increase your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as allowing users to create and insert pop-up forms into their web pages. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, visit the plugin website here: Thrive Leads – Mailing List Builder For WP Sites
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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