Successful marketers know the power of mailing lists.
This is because a a list of email subscribers gives you immediate traffic and access to repeat sales.
Research shows that, on average, 50%-80% of visitors to your site generally leave and never return. That’s a lot of money and opportunities that you could be missing out on. Marketing research also shows that it takes an average of seven interactions with your business before a purchase decision is made. It’s so important, therefore, to look for a way that will help you interact repeatedly with site visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to capture your visitors’ contact details while they’re visiting your site, so you can continue to communicate after they have left your site.
Building a list is an essential aspect of building a successful online business. A great list of responsive subscribers has the potential to become your most valuable asset.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to having access to repeat visitors and relationship-building.
Now … there are many ways and effective strategies to build a targeted list of subscribers, but until very recently, it was very difficult to find one affordable and simple solution that integrates just about all of the most effective methods available to capture email addresses on your website.
Thrive Leads – WP Mailing Builder
Plugin Description
The Thrive Leads WordPress mailing list-building plugin lets you build a list of subscribers fast using a number of different opt-in forms, split-test different offers, improve your conversions, and get traffic on call, working directly from your WordPress dashboard …
As stated earlier, there are many ways and effective strategies to build a list, and almost all of these methods and strategies involve using subscription forms.
One of the key differences between Thrive Leads and all other list-building software is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
Thrive Leads WordPress mailing builder is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help users not just build a mailing list, but build a mailing list faster.
For more details, visit the plugin site here:
Benefits Of Using Thrive Leads
Here are just some of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your web site:
It’s WordPress
Thrive Leads mailing list-building plugin for WordPress eliminates the need to install multiple plugins on your website. This not only reduces the possibility of problems resulting from plugin conflicts, but also keeps your website’s loading speed down.
Be Up And Running In Minutes
Thrive Leads is really easy to install. Just upload the plugin file to your Plugin folder via your WordPress dashboard and activate.
Very Simple To Use
Once you have installed and activated the plugin, you can very easily set up one or more opt-in forms, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required.
To get the most out of Thrive Leads, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 20-60 minutes to learn how to use all of the functionality in the software. Fortunately, ThriveThemes provides extensive training content, webinars and a dedicated support team that is available to answer any questions you have.
Every Type Of Opt-In Form You Will Ever Need
With the Thrive Leads plugin, you can begin to capture subscriber email address using pre-designed templates, and every kind of opt-in form you need.
For example, you can use the plugin to add “pop-up” lightboxes …
Display forms that slide in from the edge of your page …
You can use the plugin to add opt-in forms anywhere inside your content, or the middle of your blog posts using a simple short code …
Insert a form into your sidebar area …
You can insert 2-step opt-in links that open a lightbox when a link is clicked on …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” even while the visitor scrolls down the page …
As you can see, Thrive Leads integrates every kind of subscription form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Features
Thrive Leads offers a number of great features to website owners. Here are just a few of these:
Quick And Easy To Install And Set Up
Ready to start using in minutes. As already mentioned, ThriveThemes provides extensive training and tutorials, case studies, webinars, and a responsive support team.
This software not only combines every type of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies directly from your own dashboard.
Built-In List Building Strategies
Thrive Leads integrates all of the list-building strategies you need to optimise your conversions into one easy-to-use plugin:
Design And Deploy
The plugin provides an extensive library of built-in professionally-designed and web optimized form templates that you can fully customize to suit your needs, with no technical skills required.
Simple “point and click” technology and a visual editor allows you to create, modify and customize your forms …
Split Testing Engine
A/B testing is the fastest way to optimize your conversion rate and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including the following:
Split-Test Form Designs And Content
Thrive Leads lets you test different designs and content, and provides an “automatic winner” feature that lets you set the plugin to automatically eliminate the test variations that aren’t performing, and display only the highest converting campaigns after enough data has been gathered.
You simply begin testing and the plugin will handle the rest, automatically picking the winners and hiding the losing variations over time.
Split-Test Different Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to show a buy button on your screen after 1 minutes
- Scroll-depth triggers where a message appears only when your visitor scrolls down at least 30% of the web page
- Exit-intent triggers that detect when someone is about to exit your page and presents them with a pop-up form.
Additionally, you can test if the form should display instantly, or animate into view (e.g. slide in). You can test multiple triggers against one another to further optimize your conversion rate.
A/B Test Different Form Types
The Thrive Leads plugin also lets you test different opt-in form types. For example, you can test a lightbox pop-up vs an in-line form to see which type of form creates better results for your business.
A/B Test Offers
The Thrive Leads plugin even lets you test different offers against one another.
For example, you can connect different forms to different list-building campaigns to help you determine which campaign offers yield the best conversion results for your business.
(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can also easily clone an existing form – even make multiple copies, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all with just a few mouse clicks.
Additional features of this plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting options (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a lightbox pop-up on the Front Page only), including which page templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most traffic over time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
The plugin is also compatible will all major web browsers.
In-Depth Reporting
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your most valuable traffic is coming from, allowing you to plan your campaigns to get highly qualified traffic from your best converting sources.
Integrates Seamlessly With Major Autoresponders And Email Marketing Solutions
If your email marketing solution allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Plus, you can use different lists and different services with different forms, so you’re not dependent on any one service.
As you can see, Thrive Leads gives users many opt-in testing capabilities that extend far beyond any other list-building tools.
User Feedback
Below are a couple of the testimonials customers have provided for Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Plugin Support
As mentioned previously, ThriveThemes provides extensive training content, webinars as well as a support team that is available to help you sort out any issues you might experience.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year software upgrades with their purchase, backed by a no-risk, 30 day, complete money-back guarantee.
Plugin Cost
Thrive Leads is available in the following editions:
- Single Site License – This edition allows you to install & activate the plugin on 1 single website. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites Edition – This license lets you install & activate the plugin on all sites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – The Agency option allows you to install & activate the plugin on unlimited websites that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Please Note: Pricing details of the product depends on whether there are any promotions or limited-time special offers. The above reflects the price at the time this content was written. This may or may not be the actual pricing charged by the software seller when you visit the site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing details here:
Additional Information
Even on an existing site with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms throughout your website.
For a demo video showing plugin usage, including installation instructions and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a list, the only way to improve your results is to continually run split-tests and then analyze your performance to find out what really works best on your site. Thrive Leads makes a very powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms display to visitors, and the tools to increase your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as enable the user to create and insert pop-up forms into their site. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, check out the plugin here: Thrive Leads – List-Building Plugin For Conversion-Focused WordPress Users
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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