Savvy marketers know that building a mailing list is one of the best ways to grow a business online.
This is because a mailing list gives you on-demand traffic and access to repeat customers.
It’s a well-known fact that, on average, 50%-80% of web visitors who leave will never return. That’s a lot of money you’re leaving behind. Testing also shows that it takes an average of seven interactions with your business before prospects will make a purchase decision. It’s vitally important, therefore, to explore a strategy that will help you interact repeatedly with visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to get visitors to give you their details while they’re visiting your website or blog, so you can build a relationship with them after they have exited your web site.
Building a list is an essential aspect of building a successful online business. A great list of targeted contacts has the potential to become your most profitable business leverage point.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to accessing repeat visitors and building a relationship.
There are many different ways and strategies to build an email list, but until recently, it was very hard to find one affordable solution that gives users access to almost, if not all of the most effective methods available to capture email addresses on your website.
Thrive Leads – Mailing List Builder For Conversion-Focused WordPress Sites
Plugin Description
Thrive Leads list builder for WordPress could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a range of different opt-in forms, split-test different offers, boost your conversions, and get traffic on demand, all from within your WordPress dashboard …
As stated earlier, there are many different ways and effective strategies to build a targeted list of subscribers, and almost all of these methods and strategies require using lead capture forms.
What makes Thrive Leads different than all other list-building software is that Thrive Leads comes with a range of powerful conversion boosting technologies and list-building strategies built into their plugin.
The Thrive Leads WP list builder is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help users not just build a mailing list, but build it faster.
More info:
Benefits Of Using Thrive Leads
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your website:
It’s WordPress
Thrive Leads list builder for WordPress eliminates the need to install multiple plugins on your website. This not only reduces the possibility of plugin conflicts, but also keeps your site’s loading speed down.
Be Up And Running In Minutes
Thrive Leads installs like any regular WordPress plugin. Simply upload it to your Plugins folder via your dashboard and activate.
Really Simple To Use
The Thrive Leads plugin has made it very simple to set up one or more opt-in forms, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required at any point of the process.
In order to get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 20-45 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive training content, webinars and a dedicated support team that is available to help you sort out any problems you have.
Every Kind Of Form You Will Ever Need
With the Thrive Leads plugin, you can begin to capture subscriber details using pre-designed templates, and every kind of opt-in form your business will ever need.
For example, you can use it to display unblockable “pop-up” forms …
Display forms that slide in from the corner of your web page …
You can use it to insert great-looking in-line opt-in forms anywhere inside your content, or the bottom of your posts …
Insert a subscription form into your sidebar navigation menu …
You can add 2-step opt-in links that open a lightbox form when a link is clicked on …
And even add ”sticky” ribbon forms to your site that display at the top of the screen and remain “sticky” even while the visitor scrolls down your page …
As you can see, Thrive Leads integrates every kind of opt-in form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Features
Thrive Leads offers many unique features to website owners. Here are just some of these features:
Quick And Easy To Install And Implement
Be up and running in very little time. As already mentioned, the plugin developer provides extensive training content and tutorials, case studies, webinars, plus a dedicated support team.
This software not only combines every type of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns directly from within your dashboard.
All-In-One List Building Strategies
Thrive Leads integrates all of the list-building strategies you need to maximize your conversions into one easy-to-use software:
Design And Deploy
Thrive Leads comes with dozens of built-in professionally-designed and web optimized form templates that you can fully customize to suit your needs, with no coding skills required.
Simple “point and click” technology and a visual editor lets you easily create, modify and customize your forms …
A/B Testing Engine
Split testing is the quickest way to double or even triple your conversion rates and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including the following:
A/B Test Designs And Content
Thrive Leads lets you test different designs and content, and provides a “set and forget” feature that allows you to set the plugin to automatically eliminate the losing variations, and display only the campaigns that are converting well after enough data has been gathered.
You simply begin your test and the plugin takes care of the rest, automatically helping you increase conversion rates over time.
Test Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to show a link on your screen after 3 minutes
- Scroll-depth triggers where a message appears once your visitors scroll down at least 50% of the web page
- Exit-intent triggers that detect when someone is about to exit your page and presents them with a pop-up form.
Additionally, you can test if forms perform better when displayed instantly, or when the form animates into view (e.g. slide in). You can test multiple triggers against one another to further optimize conversion rates.
Split-Test Form Types
Thrive Leads also lets you perform A/B tests against different form types. For example, you can test a lightbox pop-up vs a ribbon form and see which form type performs better for your business.
Test Offers
The plugin even lets you split-test entirely different offers.
For example, you can assign different forms to different email sequences to help you determine which offer yields the best conversion rates.

(Split-test different offers)
Not only does the Thrive Leads plugin give you enormous flexibility when it comes to split-testing your opt-in forms, but you can also easily duplicate any existing form – even make multiple copies of a form, then edit the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a slide-in form on your 404 error page), including which post types, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most traffic over time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
Thrive Leads is also compatible will all popular web browsers.
Reports For Actionable Insights
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns for getting the most highly qualified traffic from the best converting sources.
Seamless Integration With Major Autoresponders & Leading Email Marketing Services
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Also, you can use different lists and different services for different forms, so you’re not dependent on any one system.
As you can see, Thrive Leads gives you many opt-in testing capabilities that go far beyond what other list-building software provide.
User Feedback
Here are some of the testimonials plugin users have published about Thrive Leads:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Product Support
As mentioned earlier, ThriveThemes provides extensive tutorials, case studies and a dedicated support team that is available to provide you with assistance.
Video tutorials explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year upgrades with their purchase, backed by a no-risk, 30 day, 100% refund guarantee.
Product License Cost
The Thrive Leads plugin is available in the following editions:
- Single Site License – This option lets you install & activate the plugin on one single site. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites License – This option allows you to install & activate the plugin on unlimited sites that you own and operate. All features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – The Agency edition lets you install & activate the plugin on all domains that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: Current pricing for the product can vary, depending on whether there are any promotions or limited-time special offers. Currently, the plugin is selling for the prices shown above. This may or may not be the actual pricing charged by the plugin seller when you visit the website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price here:
Additional Plugin Information
Even on an existing site with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms all across your website.
For ”how-to” videos showing plugin usage, including installation instructions and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted email list, the only way to increase the speed your list grows is to continually run A/B tests and find out what really works best on your site. Thrive Leads makes a very powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have 100% control over exactly where and how your forms display to visitors, and intelligent reporting that helps you improve your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as enable the user to create and insert popups into their website. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
To learn more, visit the plugin website here: Thrive Leads – WordPress Split-Testing List Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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