Tag: Medical Business

In Part One of this article on ways to build your medical-related business web presence, we provided in-depth information on the following topics:

• Online Challenges For Medical Providers
• Opportunities For Medical And Health Services
• Your Web Pages
• Improve The Content On Your Website

In this section, we discuss more ways to grow your health-related services online.

Topics covered in this (and the following section) include:

• How To Improve Traffic
• Ways To Generate Leads & Enquiries With WordPress
• WordPress Plugins That Can Improve SEO, Create Better User Engagement And Drive More Web Traffic

For more information about WordPress plugins and themes, go here:

• Using WordPress Plugins To Extend Your Site’s Features
• A Basic Guide To Understanding WordPress Themes

Note: Health and medical plugins are described in this section. Medical and health-related themes are covered in Part 3.

Ways Of Improving Web Traffic

Web traffic is a vital part of your business growth. In this section we explore ways to help you improve your web traffic.

Optimizing Your Website For Search Engines

There are loads of ways that WordPress helps optimize your health or medical-related website for search engines:

• SEO-Friendly – WordPress lets you set the permalinks to create search engine-optimized URLS for your content posts.
• Post Tags – WordPress lets you choose the keywords that you want your posts to be indexed for in the search engines.
• Categories – Add search engine-friendly categories for your posts and products.
• Excerpts – WordPress lets you compose an excerpt that will display to search engine users.
• Images – add search-optimized titles to your content images for better search results.
• Internal Content Linking – WordPress has a built-in feature that lets you easily link your content to other posts and pages on your site
• Post Notification – Set up your WordPress site to automatically notify (ping) other search directories as soon as a new post is published on your site.

WordPress Plugins That Can Improve Search Engine Optimization, Increase User Engagement And Drive More Traffic

As well as the built-in features of WordPress, there are also a number of WordPress plugins that will improve SEO, increase user engagement and drive more visitors to your site.

Here are some plugins you can use to improve your SEO:

• Yoast SEO – WordPress SEO plugin
• Google XML Sitemaps – WordPress sitemap plugin
• Page-List – WordPress site map plugin (for visitors)

(Use a plugin like Yoast SEO (previously known as WordPress SEO by Yoast) to improve your website’s SEO)

Other things you can do to improve your site’s SEO, increase engagement and drive more web traffic to your website are to add a forum, newsletters, commenting, and social features. Here are some more fantastic WordPress plugins that can help:

• BuddyPress – Use this WordPress plugin to set up your own online social networking community on your site, with member profiles, activity streams, messaging, user groups, and more.
• bbPress – Set up your own online community forum on your WordPress website.
• E-Newsletter – This plugin lets you send professional email newsletters, track results and manage subscribers from your WordPress dashboard.
• Disqus – use this WordPress plugin to power discussions and increases user engagement on your website or blog.
• Social Media Feather – Use this plugin to add social buttons and features that allow visitors to share your content online to your website or blog.

(WordPress users can easily add social sharing buttons to their website using WordPress plugins)

Ways To Generate More Leads & Enquiries

In this section we’ll discuss how to improve sales and generate new leads and enquiries online.

Providing An Email Newsletter

Adding an email newsletter is a great way to build a subscriber list. Adding an email newsletter provides many benefits including:

• Sends targeted traffic
• Keeps your business at the forefront of your reader’s minds
• Provides useful information and advice
• Provides a targeted marketing channel
• It’s a way to provide special services or products to a select audience
• Increases user engagement
• Provides other ways for readers to share your content

One of the best ways to get visitors to subscribe to your newsletter is to provide them with content of high value and give them a free gift in exchange for their details. This can be a time-saving guide, checklists for improving fitness and well-being, access to medical calculators, coupons, access to subscriber-only content, podcasts, etc.

Adding A Contact Form

A contact form makes it easy and simple for readers to contact you. Contact forms also let users report issues, ask questions to specific departments, ask for a quote, give suggestions and more.

Contact forms provide many benefits and advantages including:

• Reduces spam
• Automated response
• Giving you control over what is sent to you
• Allows you to keep your email address private
• Different forms can be added to any page or post
• Looks professional
• More convenient for visitors

A popular WordPress contact form plugin is Contact Form 7.

Contact Form 7

(Contact Form 7 Plugin For WordPress)

This free contact form plugin is easy to install and configure and lets you insert and manage multiple contact forms on your pages and posts, customize the form and the email contents, add fields, and more.

International languages, Ajax-powered submitting, CAPTCHA, and spam filtering is supported.

Something to consider if you are setting up a website for a medical practice is to segment your contact form so prospective clients can choose which section of the practice they want to reach. This helps visitors get their message to the correct department.

Maps

Adding maps to your site helps your visitors and clients find you.

Integrating maps, such as Google Maps, with your WordPress site also provides visitors with a number of benefits, such as:

• A map increases local SEO
• Helps visitors find your office easily
• Display location of events

(Adding a map to your site helps your visitors and clients find you)

Some of the most popular Google Maps plugins include:

• Google Maps
• Advanced Google Maps Plugin for WordPress
• WP Google Maps
• Comprehensive Google Map Plugin

WordPress Plugins For Improving SEO, Increasing User Engagement And Web Traffic Generation

Plugins For WordPress

WordPress provides a number of plugins you can add to your website to immediately add a range of functional tools for visitors. Here are some of these:

Booking Calendar

(Booking Calendar)

Booking Calendar allows you to add appointment booking services to your site. It provides an intuitive and user-friendly interface and flexible functionality. It is suitable for a range of health-related businesses, such as dental practices, surgical centers, chiropractors, booking sessions with personal trainers, etc.

(Booking Calendar Plugin For WordPress – Overview)

This bookings plugin works right out of the box. Website visitors can check availability of services and book appointments easily. Administrators and visitors receive email notifications. The plugin also lets you add a calendar or booking form to your site’s sidebar, and offers multi-language support. A premium version of this plugin is also available with extra features.

For more details, go here}:

• Booking Calendar

Event Espresso

(Manage Event Bookings Online Using Event Espresso WordPress Plugin)

If your business involves running medical seminars, then you need a plugin like Event Espresso.

The Event Espresso online event registration WP software allows you to easily create an event and start receiving registrations literally in minutes

(Event Espresso)

Event Espresso is a versatile and feature-rich plugin that gives you full control of your event registration management process.

We have written a comprehensive article on the benefits and features of using Event Espresso. Go here to learn more:

• Manage Event Registrations Online With Event Espresso For WP

Calculator Pro Calculators

(Calculator Pro Calculators Plugin)

Calculator Pro Calculators provides a free collection of over 400 calculators that you can provide to users on your website and embed into your pages, posts, or sidebars using shortcodes. Internationalization is supported.

Note: Most of the calculators aren’t designed for health or medical-related uses, but there are several you can include in your site, including the following:

• Body Statistics – e.g. Blood Volume Calculator, Durnin/Womersley Skinfold Body Fat Calculator, GFR (Glomerular Filtration Rate) Calculator, Metric BMR Calculator, Protein Calculator, etc.
• Calorie – e.g. Calorie to kJ Calculator, kJ to Calorie Calculator, Calories Burned Swimming Calculator, etc.
• Fitness Tests – e.g. Push-Up Test Calculator, Rockport Walk Test Calculator, etc.
• Miscellaneous – e.g. Advanced One Rep Max Weight Lifting Calculator, Cigarette Savings Calculator, Pace Calculator, Target Heart Rate Calculator, etc.
• Nutrition – e.g. Carbohydrate Calculator, Macronutrient Calculator, etc.
• Weight – e.g. BMI Calculator, Weight Loss Percentage Calculator, etc.

For more details, go here}:

• Calculators Pro Plugin

Calculated Fields Form

(Calculated Fields Form Plugin For WordPress)

This free plugin is useful for creating dynamically calculated field forms, including:

• Health & Fitness Calculators
• Ideal Weight Calculator
• Pregnancy Calculator
• Calorie Calculators
• And many more

A premium version of this plugin is also available with many more features and functionalities.

For more details, go here}:

• Calculated Fields Form WP Plugin

Weight Loss Tracker

(Weight Loss Tracker Plugin)

Weight Loss Tracker is a free plugin for WordPress that lets logged-in users record their weight periodically. The data is then displayed in a graph and table.

(Weight Loss Tracker Plugin – User Graph)

The plugin allows users to enter target weights and provides support for various weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

• Weight Loss Tracker WordPress Plugin

Simple BMI Calculator

(Simple BMI Calculator Widget)

Simple Body Mass Index Calculator installs a widget on your sidebar that can be configured and customized to match your theme.

In addition to Simple BMI Calculator, there are additional plugins you can check out to perform similar functions:

• BMI BMR Calculator – A BMI and Basal Metabolic Rate (BMR) calculator that saves calculation data for logged-in users and gives an overview to the site administrator.
• BMI / IMC Calculator – A simple calculator that shows users their Body Mass Index
• Calotor Calorie Counter – Lets visitors calculate their basal metabolic rate, by inputting their age, sex and weight.
• And more

For more details, go here}:

• Simple BMI Calculator Widget Plugin For WordPress

Drug Interaction Data Plugin

(Drug Interaction Data Plugin)

Drug Interaction Data can be used to display drug information, including what the drugs are used to treat and what other medications the drugs are known to interact with.

(Drug Interaction Data – Data Results)

Drug information can be displayed as a widget or inside your pages and posts. The plugin loads the drug and pharmaceutical data from the U.S. National Library of Medicine and the U.S. National Institutes of Health and converts common names of drugs to their standardized RxNorm name as defined by the U.S. National Library of Medicine.

For more details, go here}:

• Drug Interaction Data

PubMed Posts

(PubMed Posts Plugin)

PubMed Posts adds a dashboard widget that lets you publish content to your site from PubMed articles, plus a search widget that finds posts with specific article data. A simple editor that changes the layout of data in the post content is also included.

PubMed comprises more than 25 million citations for biomedical literature from MEDLINE, online books and life science journals.

For more details, go here}:

• PubMed Posts Plugin

MJM Clinic

(MJM Clinic – WordPress Plugin)

The MJM Clinic Plugin can be used for medical and health care related websites. You can add service pages with booking forms, service locations, provide information on symptoms and health conditions, assign case studies, link  indication tags to services, etc.

For more details, go here}:

• MJM Clinic

Treato

(Treato)

Treato WordPress plugin lets you embed the Treato healthcare search engine into your WordPress sidebar so your site visitors can search a vast drug database and read what patients are saying about different drugs.

Treato gathers and analyzes patient experiences written in forums and blog posts, then aggregates the posts to generate useful insights about users’ medications, diseases and symptoms. Users receive valuable insight about the side effects of over 26,500 medications, drug comparisons across 14,000+ medical conditions, which drugs people feel work, and more, from over 2 billion collected posts.

For more details, go here}:

• Treato – WordPress Plugin

HealthTap Concierge

(HealthTap Plugin For WordPress)

HealthTap Concierge allows visitors to consult with real doctors, clinical psychologists, etc. via HD video or text chat from any mobile device, computer, even smartwatch.

With HealthTap Concierge installed on your website or blog, users can type in a health question and based upon their location and type of question, they will receive a list of doctors in their geographic area who specialize in that particular topic. They can then choose a doctor, chat using video or text, or send the doctor a question and get answers with the HealthTap service.

For more details, go here}:

• HealthTap Concierge Plugin For WordPress

Trend MD

(Trend MD Plugin For WordPress)

TrendMD will add the TrendMD recommendations widget to your site. The TrendMD recommendations widget is used by scholarly publishers to increase their readership and revenue by allowing people to discover, read or cite scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

• TrendMD Plugin For WordPress

WP Nutrition Facts

(WP Nutrition Facts – WordPress Plugin)

This simple plugin for WordPress lets you add a nutrition facts table into your pages and posts, allowing your visitors to learn about the nutrient content of food in a standardized format.

(WP Nutrition Facts Plugin For WordPress – Creating Custom Post Type Labels)

This plugin uses the Canadian Food Inspection (CFIA) nutrition labelling regulations.

For more details, go here}:

• WP Nutrition Facts WordPress Plugin

WP Ultimate Recipe

(WP Ultimate Recipe – WordPress Plugin)

If you run a health-related business that provides diet and nutrition or healthy eating suggestions, a great source of content that will engage your readers is to add healthy recipes.

Plugins like WP Ultimate Recipe let you publish delicious and healthy on your site.

Other WordPress recipe plugins include:

• Recipe Card – Publish search engine optimized recipes that site visitors can print, save and review.
• EasyRecipe – Lets you easily publish recipes on your site with features like cut & paste, plain text recipe auto conversion, Google Recipe View formatting and preview button, live custom formatting, automatic ratings and conversion from other recipe plugins.
• ZipList Recipes – Lets you easily format recipe text and add images. Includes additional Google Recipe View formatting and SEO features.
• And many more.

For more details, go here}:

• WP Ultimate Recipe – WordPress Plugin

Awesome Fitness Testimonials

(Awesome Fitness Testimonials Plugin For WordPress)

This plugin allows you to add fitness & wellness testimonials, reviews and case studies to your fitness-related website.

For more details, go here}:

• Awesome Fitness Testimonials WP Plugin

Exercise Images

(Exercise Images Plugin For WordPress)

Exercise Images by Everkinetic lets you display a database of exercise drawings in your posts and pages.

(Exercise Images by Everkinetic – WordPress Plugin – Database)

For more details, go here}:

• Exercise Images by Everkinetic

In the next section, we look at health-related and medical themes for WordPress.

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This is the end of part 2 of this comprehensive guide on ways to grow your health or medical business web presence.

To continue, click here:

• The Complete Guide On How To Successfully Grow Your Health And Medical Clinic Services Web Presence – Part Three

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