Welcome to Part Four of our Web Site Traffic Blueprint article series, where we explain how to drive visitors automatically to your website using WordPress.
So far, we have covered the following in this series:
In Part 1 of this series, we described the traffic automation process, and explained why using an expertly configured WordPress site is the key to generating automated web traffic …
(With an expertly configured WordPress blog, all you have to do to automatically generate web traffic is publish fresh content consistently!)
In Part Two, we focused on critical setup decisions. We helped you understand the best way to start if you don’t have a web presence yet, how to set things up if you already have a site, and what to do if your site has been built using WordPress.
(In Part 2 we show you how to set up a WordPress site on your domain)
In Part Three, we discussed the configuration phase.
Here, we configure all the settings (hosting, internal and external) that can affect your website’s traffic-getting ability …
(In Part 3 you learn how to configure hosting settings, WordPress settings, and external settings that affect your site’s traffic-getting ability)
In Part Four, we will show you how to set up various WordPress plugins that can help drive visitors automatically to your website just by publishing new content on a regular basis.
Why It Makes Sense To Automate The Traffic Generation
Depending on which business marketing experts you listen to, you could end up investing an hour every day (or more) posting content on social media.
Most businesses lack the time, resources and budget to engage in the kind of content marketing that many online marketing experts are recommending. If you were to spend all of your time posting updates on Twitter, Facebook, and LinkedIn in addition to researching and writing content for your website or blog, how would anything in your business get done?
(Small business owners spend most of their time simply keeping their businesses up and running. Source: National Federation Of Independent Businesses)
Small businesses spend most of their working hours trying to keep their businesses up and running. In addition to running a business, there’s also sales and marketing. After all, businesses need to remain competitive and grow in order to survive.
A study of small businesses done in 2012 by VerticalResponse – an email and social media marketing company, found that:
- Almost half of all small businesses surveyed spent around six hours per week on social media (most of the other businesses surveyed using social media spent even more time – between 6 and 21+ hours per week). This use of social media was a 66% increase from the previous year, so if the same survey was conducted today, the figures would most likely be significantly higher.
- More than half of all businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media was their most time-consuming online activity.
(Small businesses are spending more time every year marketing and promoting themselves online. Image source: VerticalResponse.com)
As small businesses spend more time marketing and promoting themselves online in order to compete and survive, this puts more and more of a squeeze on businesses to prioritize their time on other areas …
(Businesses with limited time, resources, and marketing budgets and many different areas to focus on require careful planning of their marketing strategy.)
Another thing to keep in mind is that, in addition to spending time social sites, all of your efforts are going into virtual real estate that you have no control over. You don’t own Facebook, Twitter, or LinkedIn. These companies often will make decisions that affect your business without first consulting you. Why invest so much effort and time building content on someone else’s asset? With WordPress, you can control your own virtual real estate and post your content automatically to other sites.
Automating business systems and processes to save time and increase productivity is nothing new. Businesses of all sizes have been doing it ever since the Industrial Age. In the Digital Age, however, the increased availability of many new online marketing channels creates a number of dilemmas for small business owners and marketing managers, especially for those with limited budgets, resources, and time. For example:
- Which of these marketing channels do you focus more of your time, budget, and efforts on?
- Should you invest so much time and effort building assets on sites that you do not control (e.g. YouTube, LinkedIn, Pinterest, etc.) while ignoring your own website?
- Do you create new content for every channel you plan to include in your marketing strategy?
The Benefits Of Automating The Traffic Generation Process With WordPress
What I’d like to share with you now, is a free, simple, and effective formula that lets you automate the traffic generation with WordPress.
With this method, you will be able to:
- Save time creating web content and other marketing channels (e.g. social media),
- Save money on content creation and unnecessary online marketing channels,
- Determine which marketing channels you should invest more of your efforts, budget, and time on,
- Invest most of your efforts building your own asset and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we urge you to avoid using black hat websites, software, techniques, and anything that violates the terms of service and policies of sites like Google, YouTube, Facebook, etc..
(Automating your web traffic doesn’t need to involve using black hat methods!)
The focus of this article series is to show you how to automate your content distribution in order to leverage your time and marketing efforts, and increase your exposure online to sites that your target audience frequents.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
As we’ve just seen in the previous section, many small business owners lack the time, resources and financial means to engage in the kind of content marketing that many experts prescribe. What you want to do, then, is to be strategic and work smart within your limited time, budget, and resources.
So, instead of posting content to different services individually, which can be extremely time-consuming …
(Posting content to individual channels is extremely time-consuming!)
Why not choose this one instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content one-time, and automate your content distribution to all other marketing channels.
You can:
- Distribute content automatically to social media services and social bookmarking sites,
- Distribute content (and comments) automatically to other blogs and web properties using RSS
- Import content automatically (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all of this done?
Simple … first, set up your website or blog as shown in Part 2. Then, expertly configure it as shown in Part 3. Once all of this is in place, you then automate your content distribution with plugins such as the ones shown in the section below.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Web Traffic Automation System – Traffic Generation Plugins
Let’s take a quick look at some examples of traffic-generation plugins that can help to:
- Post content automatically to social media sites and social bookmarking accounts
- Syndicate comments automatically to other blogs
- Syndicate content automatically via RSS feeds to other blogs
Jetpack by WordPress.com
You can get your posts automatically distributed to sites like Tumblr, Facebook, Twitter, LinkedIn, Google+ and more as soon as you publish new content using a WordPress plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with loads of great functions.
After Jetpack has been installed, connect the plugin to your WordPress.com account (as described in Part Three.) …
(Make sure the Jetpack plugin is connected to your WordPress.com account)
Next, activate the Publicize feature …
(Activate the Publicize feature on Jetpack)
Once this section is configured, you will be able to automatically share your posts on Facebook, Twitter, Tumblr, GooglePlus, LinkedIn, and more …
(Share your posts automatically on several social accounts.)
After all account and plugin settings have been configured, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize account options show in your Publish section.)
Now, as soon as you publish new content, it will automatically get shared online to all of the accounts you have set up …
(As soon as new posts are published, they will be automatically shared online.)
To learn more about this powerful plugin, go here: Jetpack
CommentLuv
(CommentLuv)
The built-in WordPress commenting system allows your blog readers to interact with your site, post comments, reply to existing comments and participate in discussions.
You can expand the WordPress native commenting feature using a 3rd-party plugin like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrates your comments with social media, helping to spread and share them online.
For example, with a plugin like CommentLuv (Premium version), you can make your site more attractive to commenters by offering them a choice of backlinks if they like, tweet, or +1 your post. This plugin will visit the comment author’s site while they are entering their comment and retrieve their latest blog posts, which they can include at the bottom of their comment when they click submit.
(CommentLuv Premium version can encourage a greater level of commenting and create more user engagement on your website or blog.)
Go here to learn more about the benefits of this plugin:
SocialLinkMachine
(SocialLinkMachine – Content distribution plugin)
Social Link Machine is a set-and-forget plugin for WordPress that allows you to syndicate and drip-feed your content to over 30 social platforms, build diverse anchor text backlinks, include relevant images and videos, and social signals on auto-pilot …
(Social LinkMachine – drip-feed your content automatically to many authority sites)
With Social LinkMachine installed, you can automatically syndicate your content to over 30 authority websites, like:
- Social Bookmarking Sites: e.g. Delicious, Linkagogo, Instapaper, Reddit, etc.
- Blogs: e.g. Blog.com, Overblog, Tumblr, etc.
- Social Media Platforms: Facebook, Twitter, etc.
- Image Sharing Platforms: e.g. Pinterest, etc.
- Document Sharing Platforms: e.g. Docdroid, Sendspace, etc.
Visit this website to learn more about the benefits of this powerful plugin: Social Link Machine
Also, if you would like to know more about setting up social media tracking (so you can get actionable information about your content distribution campaigns), go here for a detailed article on social media measurement tools and technologies that are worth knowing about:
The above are just a few examples of the many plugins that WordPress makes available for automating and syndicating the distribution of your content online.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Automation Blueprint: Content Syndication Stage – Summary
Once your WordPress site and plugins have been fully set up and configured, all you have to do is add content on a regular basis to automatically begin attracting more web traffic.
We have created a complete email email-based training course designed to help you come up with unlimited content ideas for posting to your website or blog:
Once you have expertly configured your WordPress site, the next step is to optimize as much of the process as you can. This step is covered in the next section of our WordPress Traffic System series.
This is the end of Part Four
To read more, click on the link below:
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"I love the way your email series "Infinite Web Content Creation Training Series" is documented and presented. It is very absorbing and captivating. The links and tutorials are interesting and educational. This has motivated me to rewrite my content following the concepts I am learning from the email series." - Mani Raju, www.fortuneinewaste.com
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