WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

Website Traffic Blueprint Part Four - Discover How To Drive More Traffic For Your Business Using WordPressWelcome to Part 4 of our WordPress Website Traffic Blueprint article series, where we show you how to create an automated web traffic generation machine using WordPress.

So far, here is what we have covered in this series:

In Part One of this series, we explained why using an expertly configured WordPress site is the key to automating traffic to your website …

With an expertly configured WordPress website, all you have to do to automatically drive more traffic is post great content regularly!

(With an expertly configured WordPress website or blog, all you have to do is add new content on a consistent basis to automatically drive traffic!)

In Part Two, we discussed the setup phase. We explained the best way to get started if you don’t have a web presence yet, how to set things up if you already have a site, and what to do if your existing website has been built using WordPress.

Where to set up WordPress on your domain

(In Part 2 we show you how to set up a WordPress website on your domain)

In Part Three, we focused on configuring WordPress.

Here, we configure all the settings that can affect your website’s ability to generate traffic automatically …

Where to set up a WordPress website or blog on your domain

(In Part 3 we explain how to configure hosting settings, internal settings, and external settings that affect your website’s traffic-getting ability)

In this section of the series, we will show you how to set up various plugins that can get new traffic automatically to your website or blog when you begin posting content on a consistent basis.

Why Automating Your Traffic Generation Makes Sense

Depending on which experts you talk to, you could find yourself trying to spend an hour each day (or more) promoting your business on social media, as well as trying to manage your business, your content and your online presence.

Most businesses lack the time, human resources and financial means to employ the services of a full-time marketing department and engage in the kind of content marketing that many online marketing experts are advising. If you spend hours posting updates on Twitter, Facebook, or LinkedIn in addition to writing articles for your blog or website, how will you get anything in your business done?

Keeping their business up and running is how most small businesses spend their working hours.

(Small business owners spend most of their time keeping their businesses up and running. Infographic: NFIB)

Many businesses spend most of their working hours keeping their businesses up and running. On top of this, there’s also sales and marketing. After all, businesses need to remain competitive and grow in order to survive.

Marketing research conducted in 2012 by email and social media marketing company Vertical Response found that:

  • 43% of all small businesses surveyed spent around six hours each week on social media (most of the other businesses surveyed using social media spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same survey was done today, the numbers would most likely be higher.
  • More than half of all businesses surveyed spent 1-3 hours or more creating a blog post.
  • Finding and posting content for social media was their most time-consuming online activity.

Businesses are spending more time every year marketing and promoting themselves online.

(Small businesses are spending more time every year marketing and promoting themselves online. Image source: VerticalResponse.com)

As small businesses spend more time on online marketing as a matter of business survival and competition, this puts more and more of a squeeze on businesses to prioritize their time on other areas …

Businesses with limited marketing budget, time, and resources and many different areas to focus on need to plan their marketing strategy very carefully.

(Businesses with limited budget, time, and resources and many different business areas to focus on require careful planning of their marketing strategy.)

One other important thing to consider is that, in addition to spending time social websites, you are investing all of your efforts into virtual real estate that you have no control over. You don’t own Facebook, Twitter, or StumbleUpon. These sites can make decisions that can dramatically impact your business without requiring your input. Why invest so much effort and time building a business on rented real estate? With WordPress (self-hosted), you can control your own real estate and post your content automatically to other websites.

Automating systems and process to save time and increase productivity is not new. Businesses of all sizes have been doing it since the Industrial Age. In the Information Age, however, the exponential growth marketing channels creates a number of dilemmas for business owners, especially for those with limited resources, budget, and time. For example:

  • Which of these marketing channels do you focus more of your efforts, budget, and time on?
  • Should you invest so much time and effort building assets on sites that do not belong to you (e.g. YouTube, Twitter, Pinterest, etc.) while ignoring the benefits of building content on your own website?
  • Do you create new content for every channel you plan to include in your marketing strategy?

The Benefits Of Automating Your Traffic-Getting Process With WordPress

What I’d like to share with you now, is a free, simple, and effective formula that lets you automate your web traffic generation process with WordPress.

With this strategy, you will be able to:

  • Save time creating content for your website or blog and social media,
  • Save money on content creation and unnecessary web marketing channels,
  • Determine which channels you should invest more of your budget, time, and efforts on,
  • Invest most of your time and efforts building your own asset instead of someone else’s and still benefit from other people’s marketing channels.

Warning

Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we recommend staying away from all black hat techniques, sites, tools, and anything that violates the terms of service and policies of services like Facebook, Google, YouTube, etc..

Web traffic automation does not require the use of black hat methods!

(Web traffic automation doesn’t have to involve the use of black hat methods!)

What we are focusing in this article series is not to manipulate online services or flaunt their terms of service, but to show you how to be smart with your resources and automate your content distribution in order to leverage your time and efforts, and get additional exposure online from sites frequented by your target audience.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

As we’ve just seen in the previous section, many businesses lack the time, human resources and financial means to engage in the kind of content marketing that most experts are prescribing. What you want to do, then, is to be strategic and work smart within your limited resources.

So, instead of choosing this approach, which is very time-consuming …

Posting content to different services one by one can be extremely time-consuming!

(Posting content to different services one at a time can be very time-consuming!)

Why not do this instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish once, and automate your content distribution to all other services.

You can:

  • Distribute content automatically to social sites and social bookmarking sites,
  • Automatically distribute content (and comments) to other blogs and online properties using RSS
  • Import content automatically (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you get all of this done?

Simple … first, set up your website or blog as explained in Part 2. Then, expertly configure it as explained in Part 3. After all this is in place, you then automate your content distribution using plugins.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Web Traffic System – Traffic Generation Plugins

Let’s take a brief look at a few traffic-generation WordPress plugins that can help:

  • Syndicate content automatically to social sites and social bookmarking sites
  • Syndicate comments automatically to other blogs
  • Post content to other blogs via RSS

Jetpack

You can get your posts automatically distributed to sites like Tumblr, Twitter, Facebook, LinkedIn, Google+ and more as soon as you publish new content using a plugin like JetPack.

Jetpack

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with many great functions.

After Jetpack has been installed, connect the plugin to the WordPress.com account set up in Part Three

Make sure the Jetpack plugin is connected to your WordPress.com account

(Make sure the Jetpack plugin is connected to your WordPress.com account)

Next, activate the Publicize feature …

Activate the Publicize feature on Jetpack

(Jetpack plugin – Publicize)

You can share your posts on Twitter, Tumblr, Facebook, LinkedIn, GooglePlus, and more …

Share your posts automatically on several social media accounts.

(Share your content automatically on various social sites.)

After all of the plugin and account settings have been configured, your content is ready for distribution.

The Publicize feature adds a new section to your Publish box …

Publicize account options show in your Publish section.

(Publicize settings appear in the Publish box.)

Now, as soon as you publish new content, it will automatically be shared on all of the accounts you have set up …

As soon as new content is published, it is automatically distributed online.

(As soon as new posts are published, they will be automatically syndicated online.)

This is a hands-free, automated way to create more exposure for your content online on social media websites.

CommentLuv

CommentLuv

(CommentLuv)

The WordPress built-in commenting function allows your visitors to interact with your web site, post new comments, reply to other users and engage with your content as part of an online community.

You can expand the WordPress built-in commenting feature using 3rd-party commenting plugins that integrate your comments with social media, helping to share and spread them around.

For example, with a WordPress plugin like CommentLuv (Pro version), you can create more user engagement on your website. The plugin encourages readers to comment using SEO and social reward features like social enticements for sharing content, adding twitter handles to comments, search-indexable backlinks, ability to use keywords in the user name. This plugin will visit the comment author’s website while they are entering their comment and retrieve their last blog posts, which they can include below their comment when they click submit.

CommentLuv can encourage a greater level of commenting and improve user engagement on your website.

(CommentLuv can help attract more comments and web traffic and create more user engagement on your website or blog.)

To learn more about this great plugin, visit this site:

Social Link Machine

Social LinkMachine - Set-and-forget content distribution plugin for WordPress

(Social LinkMachine – Set-and-forget content distribution plugin)

SocialLinkMachine is a set-and-forget WordPress plugin that lets you automatically syndicate content to dozens of traffic-generating sites, build diverse anchor text backlinks, include relevant videos and images, and create social signals on auto-pilot …

Social Link Machine - drip-feed content automatically to dozens of authority websites

(Social Link Machine – syndicate and drip-feed your content to many traffic-generating platforms)

With Social LinkMachine installed, you can automatically syndicate your content to over 30 authority platforms, including:

  • Social Bookmarking Platforms: e.g. Deviantart, Diigo, Instapaper, Zotero, etc.
  • Blogs: e.g. Blogger, Sett, WordPress.com, etc.
  • Social Platforms: Google Plus, YouTube, etc.
  • Image Sharing: e.g. Flickr, etc.
  • Document Sharing Platforms: e.g. Docdroid, Scribd, etc.

Visit the plugin site for more information about using this great plugin: Social Link Machine

Also, if you would like to know more about setting up social media monitoring (in order to get actionable information about your content distribution efforts), we have written a comprehensive article listing several social media monitoring tools that are worth checking out and knowing about. Go here for more details:

Important Info

The above are just some examples of the many content distribution plugins that are available to WordPress users.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic System: Automated Content Syndication Process – Summary

Once your site and plugins have been fully set up and expertly configured, all you then need to do to automatically generate more web traffic is add content consistently.

Practical Tip

We have created an entire email training series aimed at helping you never run out of great content for posting to your website or blog:

Once you have expertly configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is explained in the next article in our WordPress Traffic Automation System series.

This is the end of Part 4

To read the rest of this article series, click here:

Web Traffic Blueprint Part Five - Learn How To Create A Traffic Generation Machine With WordPress

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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum

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Originally published as WordPress Traffic Automation Blueprint – Part 4 (Automation).