Welcome to Part Four of our Web Traffic Blueprint article series, where we explain how to create an automated traffic machine using the WordPress CMS.
So far, we have covered the following in this series:
In Part 1, we described the traffic automation process, and explained why using an expertly configured WordPress site is the key to generating automated web traffic …
(With an expertly configured WordPress web site, all you have to do to begin bringing web traffic is add fresh content on a regular basis!)
In Part Two, we focus on the setup phase of the blueprint. We explain the best way to start if you don’t have a web presence yet, how to set things up if you already have a website, and what to do if your existing site was built with WordPress.
(In Part 2 we show you how to set up a WordPress website or blog on your domain)
In Part Three, we discussed the configuration phase.
In this step, we configure hosting settings, WordPress settings, and external settings that affect your website’s traffic-getting ability …
(In Part Three you will configure all the settings that affect your site’s traffic-getting ability)
In this section of the article series, we will show you how to set up various WordPress plugins that can help drive traffic automatically to your website.
Why It Makes Sense To Automate Your Traffic Generation
Depending on which marketing expert you listen to, you could find yourself spending a couple of hours every day (or more) promoting your business on social media.
Many small business owners simply lack the time, human resources and financial means to run a full-time marketing department and engage in the kind of content marketing that many online marketing experts are recommending. If you were to spend half a day checking Twitter, LinkedIn, or Facebook in addition to researching and writing content for your website or blog, how would anything else in your business get done?
(Small business owners spend most of their working hours keeping their businesses up and running. Infographic source: National Federation Of Independent Businesses)
Small business owners spend most of their time simply keeping their businesses up and running. On top of this, there’s sales and marketing. After all, businesses need to stay competitive and make sales in order to survive.
Research conducted by VerticalResponse – an email and social media marketing company, found that:
- Almost half of all businesses surveyed spent 6 or more hours per week on social media (most of the other businesses surveyed using social media spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same research was conducted today, the numbers would most likely be higher.
- More than half of all businesses surveyed spent 1-3 hours or more creating a blog post.
- Finding and posting content for social media consumed the most time online.
(Businesses are spending more time marketing and promoting themselves online. Infographic source: VerticalResponse)
As small businesses spend increasingly larger amounts of time marketing and promoting themselves online in order to compete and survive, this puts more and more of a squeeze on businesses to focus their time on other equally important areas …
(Businesses with limited budgets, time, and resources and many different business areas to focus on require careful planning of their marketing strategy.)
Another important thing to keep in mind is that, in addition to spending time marketing and promoting your business on various social websites, you are investing all of your efforts into virtual real estate that you have no control over. You don’t own Facebook, Twitter, or LinkedIn. These companies can make decisions that impact your business without prior warning. Why invest so much time and effort building a business on someone else’s real estate? With WordPress (self-hosted), you can control your own real estate and distribute your content automatically to other websites.
Investing in automation to leverage time is nothing new. Businesses of all sizes have been doing it since the Industrial Age. In the Information Age, however, the exponential growth online marketing channels creates a number of dilemmas for business owners and marketing managers, especially for those with limited marketing budgets, resources, and time. For example:
- Which of these channels should you focus more of your time, budget, and your efforts on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. YouTube, LinkedIn, Pinterest, etc.) while neglecting the benefits of building content on your own website?
- Do you create new content for every channel you plan to market and promote your business on?
The Benefits Of Automating Your Traffic-Getting Process With WordPress
What we’d like to show you now, is a free, simple, and effective strategy for automating your web traffic generation process with WordPress.
With this formula, you will be able to:
- Save time creating content for your website and social media,
- Save money on content creation and unnecessary online marketing costs,
- Determine which channels you should invest more of your efforts, budget, and time on,
- Invest most of your efforts building your own asset and still benefit from other people’s marketing channels.
Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we urge you to avoid using black hat solutions, sites, techniques, and anything designed to manipulate or violate the policies and terms of service of sites like LinkedIn, Google, Facebook, etc..
(Automating your web traffic does not have to involve the use of black hat techniques!)
What we are focusing here is to show you how to automate your content distribution so you can leverage your time and marketing efforts, and increase your exposure online to sites that your target audience frequents.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
As we’ve just seen in the previous section, most business owners lack the time, resources and financial means to engage in the kind of content marketing that many experts advise doing. What you want to do, then, is to be strategic and work smart within your limitations.
So, instead of choosing this approach, which is very time-consuming …
(Posting content to different marketing channels can be extremely time-consuming!)
Why not choose this time-saving method instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content once, and automate your content distribution to all other marketing channels.
- Automatically distribute content to social media sites and bookmarking sites,
- Automatically distribute content (and comments) to other blogs and web properties using RSS
- Import content automatically (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all of this done?
Simple … first, set up your site as explained in Part Two. Then, configure it as explained in Part Three. Once all of this is in place, you can then connect all of the dots using plugins such as the ones shown in the following section.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Web Traffic Automation Blueprint – Traffic Generation Plugins
Let’s take a look now at a number of traffic-generation WordPress plugins that can be used to:
- Syndicate content to social sites and social bookmarking sites
- Syndicate comments automatically to other blogs
- Post content to other web properties via RSS feeds
You can get your posts automatically distributed to sites like Facebook, Twitter, Tumblr, GooglePlus, LinkedIn and more as soon as you publish new content using a WordPress plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many useful features.
(Connect Jetpack to your WordPress.com account)
Next, activate the Publicize feature …
(Jetpack – Publicize feature)
Once this section is configured, you will be able to automatically share your posts on Facebook, Twitter, Tumblr, GooglePlus, LinkedIn, and more …
(Distribute your posts automatically to several social media accounts.)
After configuring all of the plugin and account settings, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize details appear in the Publish section.)
Now, as soon as you publish a new post, it will automatically get shared on all of the accounts you have set up …
(As soon as you publish, your new posts are automatically syndicated online.)
Jetpack provides an automated and hands-free way to get more exposure online for your content on social websites.
The built-in WordPress commenting feature allows your site users to interact with your website, post new comments, reply to other users and participate in discussions as part of a social community.
You can enhance the WordPress native commenting feature with 3rd-party plugins like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrate with social media, helping to share and spread them around.
For example, with a WordPress plugin like CommentLuv (Premium version), you can improve user engagement on your website. The plugin encourages readers to comment using SEO and social reward features like social enticements for content sharing, SEO backlinks, ability to use keywords in the username, and the ability to add twitter names to comments. This plugin will visit the site of the comment author while they are entering their comment and retrieve their last blog posts, which can be included with their comment when they click submit.
(CommentLuv can encourage a greater level of commenting and create more user engagement on your site.)
Visit this website to learn more about this plugin:
(Social LinkMachine – Content distribution plugin for WordPress)
Social LinkMachine is a WordPress plugin that lets you automatically drip-feed your content, build diverse anchor text backlinks, include relevant YouTube videos and images, and social signals on auto-pilot …
(SocialLinkMachine – drip-feed your content automatically to dozens of traffic-generating websites)
With SocialLinkMachine installed, you can automatically syndicate content to over 30 authority websites, like:
- Bookmarking Platforms: e.g. Delicious, Linkagogo, Instapaper, Reddit, etc.
- Web 2.0 Blogs: e.g. Blogger, Rebel Mouse, Tribe, etc.
- Social Platforms: Facebook, Twitter, etc.
- Image Sharing Platforms: e.g. Pinterest, etc.
- PDF Sharing Platforms: e.g. Docdroid, Sendspace, etc.
Visit this site to learn more about the benefits of this plugin: Social Link Machine
Also, if you would like to know more about setting up social media tracking (in order to get useful information about your content marketing efforts), we have created a detailed article where we explore over 30 social media measurement tools that you may want to check out. For more details, visit this page:
The above are just a few examples of the many content distribution plugins that WordPress makes available.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Blueprint: Content Sharing Phase – Summary
Once you have your website or blog and plugins configured and set up, all you then need to do to begin attracting traffic is post fresh content on a consistent basis.
We have created an entire email email-based training course designed to help you come up with endless content ideas for your website:
Once you have configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is covered in the next section of our series.
This is the end of Section 4
To read more, click on the link below:
- WordPress Website Traffic Blueprint Part Five – How To Automatically Drive More Website Traffic For Your Business Using WordPress
"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)