Welcome to Part 4 of our Web Traffic Blueprint article series, where we explain how to create an automated web traffic machine using WordPress.
So far, here is what we have covered in this article series:
In Part One of this series, we provide an overview of the traffic automation process, and explain why using an expertly configured WordPress site is the key to automating traffic to your site …
(With an expertly configured WordPress blog, all you have to do to automatically drive more traffic is add great content consistently!)
In Part 2, we focused on critical setup decisions. We explained the best way to get started if you don’t have a website yet, how to set things up if you already have a website, and what to do if your existing website has been built with WordPress.
(In Part two we show you where to set up WordPress on your domain)
In Part 3, we focused on important configuration decisions.
In this step, we configure all the settings (hosting, internal and external) that affect your website’s ability to generate traffic automatically …
(In Part 3 you will configure all the settings that affect your website’s ability to generate traffic automatically)
In Part 4, we will show you how to set up various WordPress plugins that can get new visitors automatically to your website.
Why Automating Your Traffic Generation Makes Sense
Depending on which business marketing expert you listen to, you could end up investing an hour each day (or more) posting content on social media, as well as running your business, creating content and managing your web presence.
Most business owners lack the time, resources and budget to run a full-time marketing department and engage in the kind of content marketing that many marketing experts prescribe. If you spent most of your time posting updates on Facebook, LinkedIn, and Twitter in addition to writing articles for your website or blog, how would anything in your business ever get done?
(Small business owners spend most of their time just keeping their businesses up and running. Infographic: NFIB)
Many businesses spend most of their working hours simply keeping their businesses up and running. In addition to running a business, there’s sales and marketing. After all, businesses need to remain competitive and make sales in order to survive.
A study of small businesses done by email and social media marketing company Vertical Response found that:
- 43% of all businesses surveyed spent at least 6 hours each week on social media (the rest spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same survey was done today, the figures would most likely be significantly higher.
- More than half of all businesses surveyed spent 1-3 hours or more creating a blog post.
- Finding and posting content for social media was their most time-consuming online activity.
(Small businesses are spending more time each year marketing and promoting themselves online. Infographic source: VerticalResponse.com)
As small businesses spend more time marketing and promoting themselves online as a matter of business survival and competition, this puts more and more of a squeeze on businesses to focus their time on other areas …
(Businesses with limited budget, resources, and time and many areas to focus on require careful planning of their marketing strategy.)
Another thing to keep in mind is that, in addition to spending time promoting and marketing your business on a number of social media sites, you are investing all of your efforts into virtual real estate that you don’t control. You don’t own Facebook, Twitter, or LinkedIn. These companies often will make decisions that affect your business without prior notification. Why invest so much effort and time building content on someone else’s real estate? With WordPress, you can control your own real estate and distribute your content automatically to other websites.
Automating processes to leverage time is not new. Businesses have been doing it since the dawn of the Industrial Age. In the Information Age, however, the increased availability of many new channels for promoting and marketing a business online creates a number of dilemmas for business owners, especially for those with limited resources, budget, and time. For example:
- Which of these marketing channels do you invest more budget, time, and efforts on?
- Should you invest so much time and effort building assets on sites that belong to other people (e.g. YouTube, Twitter, Tumblr, etc.) while ignoring the benefits of building content on your own website?
- Do you create new content for every channel you plan to promote and market your business on?
The Benefits Of Automating The Traffic-Getting Process With WordPress
What we’d like to share with you now, is a free, simple, and effective formula for automating the traffic generation with WordPress.
With this formula, you will be able to:
- Save time creating content for your website and other marketing channels (e.g. social media),
- Save money on content creation and unnecessary web marketing channels,
- Determine which marketing channels you should invest more of your budget, efforts, and time on,
- Invest most of your efforts building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we urge that you stay away from all black hat sites, software, methods, and anything designed to manipulate or violate the policies and terms of service of companies like Twitter, Google, Facebook, etc..
(Web traffic automation doesn’t require using black hat techniques!)
What we are focusing in this article series is not to manipulate web services or break their terms of service, but to show you how to be smart with your limited resources and automate your content distribution so you can leverage your time and efforts, and get additional exposure online from websites visited by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen that most businesses lack the time, human resources and budget to engage in the kind of content marketing that many experts recommend doing. What you want to do, then, is be strategic with your limited time, budget, and resources.
So, instead of doing this …
(Posting content to individual marketing channels is very time-consuming!)
Why not do this instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content once, and automate the distribution of your content to all other services.
- Distribute content automatically to social services and bookmarking sites,
- Automatically distribute content (and comments) to other blogs and web properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all of this done?
Simple … first, set up your WordPress website as explained in Part Two. Then, get everything configured as explained in Part 3. Once all of this is in place, you can then automate these processes using plugins.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic Blueprint – Traffic Plugins
Let’s take a brief look at a few plugins that can help:
- Syndicate content to social media sites and social bookmarking accounts
- Post comments automatically to other blogs
- Syndicate content via RSS to other websites
You can get your posts automatically distributed to sites like Tumblr, Facebook, Twitter, LinkedIn, GooglePlus and more as soon as you publish your content using a plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many useful functions.
(Make sure that Jetpack is connected to your WordPress.com account)
Next, activate the Publicize feature …
(Activate the Publicize feature)
You can share your posts on Facebook, Twitter, Tumblr, GooglePlus, LinkedIn, and more …
(Share your posts on several social media sites.)
After configuring all of the plugin and account settings, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize account details displays in your Publish area.)
Now, whenever you publish a new post, it will automatically be shared online to every account you have set up …
(As soon as content is published, it will be automatically shared online.)
Visit this website to learn more about this handy plugin: Jetpack Plugin
The built-in WordPress commenting feature lets your visitors interact with your web site, post new comments, reply to other users and engage with your content.
You can enhance the WordPress native commenting feature using third-party plugins that integrate your comments with social media, helping to spread and share your content around.
For example, with a plugin like CommentLuv (Pro version), you can create more user engagement on your site. The plugin encourages readers to comment using SEO and social rewards like social enticements for sharing your content, SEO backlinks, adding twitter handles to comments, and using keywords in the username. This plugin will visit the comment author’s website or blog while they type their comment and retrieve their most recent blog posts, which can be included at the bottom of their comment after clicking submit.
(CommentLuv Premium version can attract more comments and visitors and improve user engagement on your web site.)
To learn more about this WordPress plugin, go here:
(SocialLinkMachine – WordPress content distribution plugin)
Social Link Machine is a set-and-forget plugin for WordPress that lets you syndicate and drip-feed content, build diverse anchor text backlinks, include relevant images and videos, and social signals on auto-pilot …
(SocialLinkMachine – syndicate and drip-feed content to dozens of social sites)
With Social LinkMachine installed, you can automatically syndicate content to dozens of traffic-generating platforms, including:
- Social Bookmarking Sites: e.g. Deviantart, Diigo, Instapaper, Stumbleupon, etc.
- Blogging Platforms: e.g. Livejournal, Sett, WordPress.com, etc.
- Social Platforms: Google Plus, Twitter, etc.
- Image Sharing Platforms: e.g. Flickr, etc.
- Document Sharing Platforms: e.g. Issuu, Sendspace, etc.
Go here to learn more about the benefits of this plugin: Social Link Machine
Also, if you would like to know more about setting up social media tracking (in order to get actionable information about your content distribution campaigns), we have written a comprehensive article where we explore over 30 social media monitoring tools and technologies that will help you manage, measure, and analyze your social media marketing initiatives. More info:
The above are just some examples of the many content distribution plugins that WordPress makes available.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Automation Blueprint: Content Distribution Phase – Summary
Once your website and plugins have been configured and fully set up, all you then have to do is add new content on a regular basis to begin bringing traffic organically.
If you need endless content ideas for your website, then subscribe to our email training series here:
Once you have configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is covered in the next article in the WordPress Traffic Automation Blueprint series.
This is the end of Part 4
To read the rest of this article series, click here:
- WordPress Web Site Traffic Blueprint Part Five – A Complete Guide To Growing Your Web Visitors Automatically With WordPress
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