Welcome to Part 4 of our Website Traffic Blueprint article series, where we show you how to grow your business online automatically using the WordPress CMS platform.
So far, here is what we have covered in this article series:
In Part One, we provide an overview of the traffic automation process, and explain why using an expertly configured WordPress website or blog is the key to generating automated web traffic …
(With an expertly configured WordPress blog, all you have to do to automatically start driving web traffic is add fresh content consistently!)
In Part Two, we discuss the setup phase of this blueprint. We help you understand the best way to get started if you don’t have a web presence yet, how to set everything up if you already have a site, and what to do if your existing website is built with WordPress.
(In Part two we show you how to set up WordPress on your domain)
In Part Three, we discussed important configuration decisions.
Here, we configure hosting settings, internal settings, and external settings that can affect your website’s ability to generate traffic automatically …
(In Part 3 you will configure hosting settings, internal settings, and external settings that affect your site’s traffic-getting ability)
In Part Four, you will learn how to set up various plugins that can bring visitors automatically to your website or blog.
Why Automating Your Traffic Generation Makes Sense
Depending on which marketing gurus you get your advice from, you could end up trying to spend an hour or two per day (or more) posting content on social media.
Most business owners lack the time, human resources and financial means to engage in the kind of content marketing that many marketing experts advise. If you spent half a day checking Facebook, LinkedIn, or Twitter in addition to researching and writing articles for your website or blog, how could you get anything in your business done?
(Keeping their business running is how most small businesses spend their working hours. Infographic source: NFIB)
Small business owners spend most of their time keeping their businesses up and running. In addition to running a business, there’s sales and marketing. After all, businesses need to stay competitive and grow in order to survive.
A study of small businesses conducted by email and social media marketing company Vertical Response found that:
- Almost half of all small businesses surveyed spent at least 6 hours each week on social media (the rest spent even more time – between 6 and 21+ hours per week). This usage of social media was a 66% increase from the previous year, so if the same research was done today, the figures would most likely be even higher.
- More than half of all businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media consumed the most time online.
(Businesses are spending more time every year marketing and promoting themselves online. Image source: VerticalResponse)
As small businesses spend increasingly larger amounts of time on online marketing as a matter of business survival and competition, this leaves less time for under-resourced businesses to focus on other equally vital areas …
(Businesses with limited time, resources, and marketing budget and many business areas to focus on need to plan their marketing strategy very carefully.)
Another important thing to consider is that, in addition to spending time marketing and promoting your business on various social websites, you are investing all of your efforts into virtual real estate that you have no control over. You don’t own Facebook, Twitter, or Pinterest. These companies can make decisions that can significantly impact your business without consulting you. Why invest so much time and effort building a business on someone else’s asset? With WordPress (self-hosted), you can control your own real estate and distribute your content automatically to other websites.
Automating processes to leverage time and increase productivity is not new. Businesses have been doing it since the Industrial Age. In the Information Age, however, the exponential growth marketing channels creates a number of dilemmas for small business owners, especially for those with limited time, resources, and marketing budgets. For example:
- Which channels should you focus more of your time, efforts, and your budget on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. YouTube, LinkedIn, Pinterest, etc.) while neglecting your own website?
- Do you create new content for every channel you plan to market and promote your business on?
The Benefits Of Automating Your Traffic-Getting Process With WordPress
What I’d like to show you now, is a free, simple, and effective method that lets you automate your traffic-getting process with WordPress.
With this method, you will be able to:
- Save time creating web content and social media,
- Save money on content creation and unnecessary web marketing channels,
- Determine which marketing channels you should invest more of your time, efforts, and budget on,
- Invest most of your time and efforts building your own asset and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly recommend avoiding black hat solutions, websites, strategies, and anything designed to “game” or violate the terms of service and policies of sites like Google, Facebook, Pinterest, etc..
(Automating your web traffic doesn’t need to involve the use of black hat techniques!)
What we are focusing in this article series is not to manipulate online services or flaunt their terms of service, but to show you how to automate your content distribution so you can leverage your time and efforts, and increase your exposure online to websites that your target audience frequents.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
As we’ve just seen in the previous section, most business owners lack the time, resources and budget to engage in the kind of content marketing that most experts advise doing. What you want to do, then, is be strategic with your limited resources, time, and budget.
So, instead of posting content to different services one by one, which is extremely time-consuming …
(Posting content to different marketing channels one by one can be very time-consuming!)
Why not opt for this method instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content one-time, and automate the distribution of your content to all other marketing channels.
- Automatically distribute content to social media services and bookmarking sites,
- Distribute comments and content automatically to other blogs and online properties using RSS
- Import content automatically (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you do all of this?
Simple … first, set up your WordPress website or blog as explained in Part 2. Then, get it all configured as explained in Part Three. After all this is in place, you then connect all of the dots using plugins such as the ones discussed in the section below.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic System – Plugins
Let’s take a quick look at some examples of plugins that can help:
- Distribute content automatically to social media sites and social bookmarking accounts
- Distribute comments automatically to other blogs
- Post content via RSS to other sites
You can get your posts automatically distributed to sites like Tumblr, Facebook, Twitter, LinkedIn, Google+ and more as soon as you publish new content using a plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many great functions.
After installing Jetpack, you will need to connect the plugin to your WordPress.com account …
(Make sure that Jetpack is connected to your WordPress.com account)
Next, activate the Publicize feature …
(Jetpack plugin – Publicize)
Configure this section to share your posts on Twitter, Facebook, Tumblr, Google+, LinkedIn, and more …
(Distribute your posts automatically to various social accounts.)
After all plugin and account settings have been configured, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize options displays in the Publish box.)
Now, as soon as you publish new content, it will automatically get shared on all of the accounts you have set up …
(As soon as you publish, your new posts are automatically distributed online.)
Jetpack provides you with a hands-free, automated way to get more exposure for your content online on social media websites.
The native WordPress commenting feature lets your blog readers interact with your website or blog, post new comments, reply to existing comments and engage with your content.
You can enhance the WordPress built-in commenting feature using 3rd-party plugins that integrate with social media, helping to spread and share your content around.
For example, a plugin like CommentLuv (Premium version) can help attract more comments and improve user engagement on your site. The plugin encourages readers to comment using SEO and social rewards like adding twitter names to comments, backlinks, social enticements for content sharing, and using keywords in the user name. This plugin will visit the site of the comment author while they type their comment and retrieve their last blog posts, which they can include at the bottom of their comment when they click the submit button.
(CommentLuv Premium version can attract more comments and web traffic and create more user engagement on your site.)
Visit the plugin website to learn more about this powerful plugin:
(SocialLinkMachine – WordPress content distribution plugin)
SocialLinkMachine is a plugin that allows you to automatically drip-feed content, build backlinks, include relevant images and videos, and second-tier links and social signals on auto-pilot …
(Social Link Machine – syndicate and drip-feed your content to many traffic-generating websites)
With Social Link Machine installed, you can automatically syndicate content to dozens of online sites, such as:
- Social Bookmarking Sites: e.g. Deviantart, Folkd, Kippt, Zotero, etc.
- Blogs: e.g. Livejournal, Overblog, Tumblr, etc.
- Social Platforms: Google Plus, YouTube, etc.
- Image Sharing Platforms: e.g. Flickr, etc.
- Document Sharing: e.g. Docdroid, Scribd, etc.
Go here to learn more about using this plugin: Social Link Machine
Also, if you would like to know more about setting up social media tracking (so you can get useful information about your content distribution efforts), we have written a comprehensive article on social media tracking tools and technologies that will help you keep track of online trends, monitor competitor activity, see what online conversations are taking place that affect your business, etc, see what conversations are taking place online that could affect your business,etc. Go here to learn more:
The above are just some examples of the many content distribution plugins that WordPress makes available.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic System: Content Syndication Process – Summary
Once your WordPress site and plugins have been expertly configured and fully set up, all you need to do is publish web content on a regular basis to automatically begin attracting new web traffic organically.
If you need endless content ideas for your web site, we recommend subscribing to our FREE email training series on growing your business online with content marketing here:
Once you have configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is addressed in the next section of the WordPress Traffic Blueprint series.
This is the end of Part Four
To read more, click on the link below:
"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)