Welcome to Part 4 of our Web Traffic Blueprint article series, where we show you how to grow your business online automatically using WordPress.
So far, here is what we have covered in this series:
In Part One of this article series, we describe the traffic automation process, and explain why using an expertly configured WordPress site is the key to generating automated traffic …
(With an expertly configured WordPress website, all you have to do is post great content consistently to attract more traffic!)
In Part Two, we looked at the setup phase. We helped you understand the best way to start if you don’t have a web presence yet, how to set everything up if you already have a website, and what to do if your existing website was built with WordPress.
(In Part 2 we show you how to set up WordPress on your domain)
In Part Three, we discuss configuring the system.
In this step, we configure all the settings (hosting, WordPress and external) that can affect your site’s ability to generate traffic automatically …
(In Part 3 we show you how to configure hosting settings, internal settings, and external settings that affect your website’s ability to generate traffic automatically)
In Part 4, we look at ways to automate the traffic system with different plugins.
Why It Makes Sense To Automate Your Traffic-Getting Process
Depending on which business marketing guru you get your advice from, you could find yourself spending 1-2 hours or more every day promoting your business on social media.
Most small businesses simply lack the time, resources and financial means to engage in the kind of content marketing that many online marketing experts advise doing. If you were to spend half a day checking LinkedIn, Twitter, or Facebook in addition to writing articles for your blog or website, how could you get anything else in your business done?
(Small businesses spend most of their working hours keeping their businesses up and running. Infographic: National Federation Of Independent Businesses)
Many business owners spend most of their time keeping their businesses up and running. On top of this, there’s also sales and marketing. After all, businesses need to remain competitive and make sales in order to survive.
A study of small businesses conducted in 2012 by email and social media marketing company Vertical Response found that:
- 43% of all small businesses surveyed spent around six hours each week on social media (the rest spent even more time – between 6 and 21+ hours per week). This use of social media was a 66% increase from the previous year, so if the same research was done today, the figures would probably be even higher.
- More than half of all small businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.
(Businesses are spending more time marketing and promoting themselves online. Image source: VerticalResponse.com)
As businesses spend more time marketing and promoting themselves online as a matter of business survival and competition, this leaves even less time for under-resourced businesses to focus on other areas …
(Businesses with limited budgets, time, and resources and many areas to focus on require careful planning of their marketing strategy.)
Another important thing to consider is that, in addition to spending time marketing and promoting your business on various social websites, all of your efforts are going into virtual real estate that you have no control over. You don’t own Twitter, Facebook, or YouTube. These companies can make decisions that can significantly impact your business without requiring your input. Why invest so much effort and time building a business on rented real estate? With a self-hosted WordPress site, you can have complete control of your own virtual real estate and distribute your content automatically to other sites.
Automating processes to leverage time is nothing new. Businesses have been doing it ever since the Industrial Age. In the Information Age, however, the exponential growth marketing channels creates a number of dilemmas for business owners, especially for those with limited time, resources, and marketing budgets. For example:
- Which of these channels should you invest more of your time, efforts, and budget on?
- Should you invest so much time and effort building assets on sites that belong to other businesses (e.g. YouTube, Twitter, Pinterest, etc.) while neglecting your own domain?
- Do you create new content for every channel you plan to promote and market your business on?
The Benefits Of Automating Your Traffic-Getting Process With WordPress
What I’d like to show you now, is a free, simple, and effective strategy that lets you automate the traffic-getting process with WordPress.
With this formula, you will be able to:
- Save time creating web content and social media,
- Save money on content creation and unnecessary online marketing costs,
- Determine which channels you should focus more of your budget, efforts, and your time on,
- Invest most of your time building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we recommend avoiding black hat solutions, strategies, sites, and anything designed to flaunt or violate the policies and terms of service of companies like Pinterest, Facebook, Google.
(Web traffic automation does not require the use of black hat techniques!)
The focus of this series of articles is not to game online services or flaunt their terms of service, but to show you how to be smart with your limited resources and automate your content distribution so you can leverage your time and efforts, and get additional exposure online from sites visited by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen that most small businesses lack the time, human resources and budget to engage in the kind of content marketing that many experts recommend. What you want to do, then, is be strategic with your limited budget, resources, and time.
So, instead of choosing this approach, which is very time-consuming …
(Posting content to different marketing channels can be very time-consuming!)
Why not use this strategy instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish once, and automate your content distribution to all other services.
- Automatically distribute content to social media sites and bookmarking sites,
- Automatically distribute content (and comments) to other blogs and online properties using RSS
- Import content automatically (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all of this done?
Simple … first, set up your WordPress website or blog as explained in Part 2. Then, get it configured as shown in Part Three. Once all of this is in place, you can then automate your content distribution with plugins such as the ones listed in the section below.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Web Traffic System – Plugins
Let’s take a quick look at a number of traffic-generation WordPress plugins that can help:
- Distribute content to social media sites and social bookmarking accounts
- Distribute comments automatically to other blogs
- Syndicate content automatically to other web properties via RSS feeds
You can get your posts automatically distributed to sites like Facebook, Twitter, Tumblr, Google+, LinkedIn and more as soon as you publish new content using a WordPress plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many useful features.
(Connect Jetpack to your WordPress.com account)
Next, activate the Publicize feature …
(Jetpack – Publicize)
You can share your posts on Tumblr, Facebook, Twitter, LinkedIn, GooglePlus, and more …
(Publicize your posts automatically to several social media accounts.)
After all settings have been configured, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize settings displays in the Publish area.)
Now, as soon as you publish a new post, it will automatically be shared online to every account you have set up …
(As soon as new content is published, it is automatically shared online.)
To learn more about the benefits of this powerful plugin, go here: Jetpack
The WordPress built-in commenting feature lets your visitors engage with your web site, post comments, reply to other users and participate in discussions as part of an online community.
You can enhance the WordPress built-in commenting feature with 3rd-party plugins like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrate your comments with social media, helping to spread and share them around.
For example, with a WordPress plugin like CommentLuv (Premium version), you can improve user engagement on your web site. The plugin encourages readers to comment using SEO and social rewards like ability to use keywords in the user name, social enticements for sharing your content, backlinks, and the ability to add twitter handles to comments. This plugin will visit the comment author’s site while they are entering their comment and retrieve their latest blog posts, which can be included at the bottom of their comment after clicking the submit button.
(CommentLuv Pro version can encourage a greater level of commenting and improve user engagement on your website or blog.)
Go here for more details about this plugin:
(SocialLinkMachine – Content distribution plugin for WordPress)
Social Link Machine is a set-and-forget WordPress plugin that allows you to automatically syndicate your content to many authority sites, build anchor text backlinks, include relevant YouTube videos and images, and social signals on auto-pilot …
(Social LinkMachine – syndicate and drip-feed content automatically to many authority platforms)
With SocialLinkMachine installed, you can automatically syndicate and drip-feed content to dozens of online sites, such as:
- Social Bookmarking Sites: e.g. Delicious, Diigo, Plurk, Scoop.it, etc.
- Web 2.0 Blogging Platforms: e.g. Blog.com, Rebel Mouse, Tribe, etc.
- Social Media Platforms: Google Plus, Xing, etc.
- Image Sharing: e.g. Flickr, etc.
- Document Sharing Platforms: e.g. Docdroid, Scribd, etc.
For more details about the benefits of using this plugin, visit this site: Social LinkMachine
Also, if you would like to know more about setting up social media tracking (so you can get useful information about your content marketing efforts), we have written a comprehensive article about social media tracking tools that will help you manage, measure, and analyze your social media marketing campaigns here:
The above are just a few examples of the many plugins that WordPress makes available for automating and syndicating the distribution of your content online.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Automation Blueprint: Automated Content Sharing Process – Summary
Once your website or blog and plugins have been fully set up and expertly configured, all you need to do to generate more traffic is publish great content consistently.
If you need help coming up with endless ideas for posting content on your site, then subscribe to our email training series here:
Once you have configured your WordPress site, the next step is to optimize as much of the process as can be improved. This step is addressed in the next article in our WordPress Traffic Automation System series.
This is the end of Section 4
To read more, click here:
- Web Traffic Blueprint Part 5 – A Complete Guide To Getting More Web Traffic Automatically With WordPress
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