Welcome to Part 4 of our Web Traffic Blueprint article series, where we explain how to automate traffic to your site using the WordPress CMS platform.
So far, here is what we have covered in this series:
In Part One of this article series, we explain why using an expertly configured WordPress website is the key to generating automated web traffic …
(With an expertly configured WordPress blog, all you have to do to automatically begin bringing traffic is publish great content on a consistent basis!)
In Part 2, we focused on the setup phase. We helped you understand the best way to start if you don’t have a web presence yet, how to set things up if you already have a website, and what to do if your site has been built with WordPress.
(In Part 2 we show you where to set up WordPress on your domain)
In Part Three, we focused on the configuration phase of this process.
Here, we configure all the settings (hosting, internal and external) that can affect your website’s ability to generate traffic automatically …
(In Part 3 we explain how to configure all the settings (hosting, WordPress and external) that affect your website’s traffic-getting ability)
In this step, we explain how to set up various WordPress plugins that can bring visitors automatically to your website as you begin publishing fresh content regularly.
Why Automate Your Traffic-Getting Process?
Depending on who you listen to, you could find yourself trying to spend an hour or two (or more) every day posting content on social media.
Most small businesses simply lack the time, human resources and financial means to run a full-time marketing department and engage in the kind of content marketing that many online marketing experts recommend. If you spend half your day checking Twitter, Facebook, or LinkedIn in addition to writing content for your blog or website, how will you get anything in your business done?
(Keeping a business running is how most small businesses spend their time. Infographic source: National Federation Of Independent Businesses)
Small business owners spend most of their working hours just keeping their businesses up and running. In addition to running a business, there’s also sales and marketing. After all, businesses need to remain competitive and make sales in order to survive.
A study of small businesses done in 2012 by VerticalResponse – an email and social media marketing company, found that:
- Almost half of all small businesses surveyed spent around six hours each week on social media (the other half of businesses surveyed using social media spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same research was conducted today, the numbers would probably be higher.
- More than half of all businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media consumed the most time online.
(Businesses spend more time each year marketing and promoting themselves online. Image source: VerticalResponse)
As small businesses spend increasingly larger amounts of time on online marketing as a matter of business survival and competition, this leaves less time for under-resourced businesses to focus on other equally important areas …
(Businesses with limited time, budget, and resources and many areas to focus on need to plan their marketing strategy very carefully.)
One other important thing to keep in mind is that, in addition to spending time social media websites, all of your efforts are going into virtual real estate that you have no control over. You don’t own Facebook, Twitter, or LinkedIn. These companies often will make decisions that impact your business without requiring your input. Why invest so much effort and time building content on someone else’s asset? With WordPress (self-hosted), you can control your own virtual real estate and distribute your content automatically to other online properties.
Automating processes to leverage time is not new. Businesses of all sizes have been doing it ever since the dawn of the Industrial Age. In the Information Age, however, the increasing availability of many new channels for marketing and promoting a business online creates a number of dilemmas for business owners and marketing managers, especially for those with limited resources, time, and marketing budgets. For example:
- Which of these marketing channels do you invest more budget, efforts, and your time on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. Facebook, LinkedIn, Tumblr, etc.) while ignoring your own domain?
- Do you create new content for every channel you plan to include in your marketing strategy?
The Benefits Of Automating The Traffic-Getting Process With WordPress
What we’d like to share with you now, is a free, simple, and effective formula that lets you automate the web traffic generation with WordPress.
With this strategy, you will be able to:
- Save time creating content for your website and other marketing channels (e.g. social media),
- Save money on content creation and unnecessary web marketing channels,
- Determine which marketing channels you should focus more time, budget, and your efforts on,
- Invest most of your time and efforts building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly urge you to avoid using black hat techniques, websites, solutions, and anything that violates the policies and terms of service of sites like Google, Facebook, YouTube, etc..
(Automating your web traffic doesn’t require the use of black hat techniques!)
The purpose of this article series is to show you how to automate your content distribution in order to leverage your time and efforts, and get additional exposure online from sites that your target audience frequents.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen in the previous section that most business owners lack the time, resources and budget to engage in the kind of content marketing that many online experts advise doing. What you want to do, then, is be strategic with your limited resources, budget, and time.
So, instead of doing this …
(Posting content to different channels can be very time-consuming!)
Why not choose this time-saving approach instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content one-time, and automate the distribution of your content to all other channels.
- Distribute content automatically to social media channels and bookmarking sites,
- Distribute comments and content automatically to other blogs and web properties using RSS
- Import content automatically (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you do all of this?
Simple … first, set up your website or blog as explained in Part Two. Then, expertly configure it as explained in Part Three. Once all of this is in place, you then automate the content distribution with plugins.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Web Traffic Blueprint – Traffic Plugins
Let’s take a brief look at some examples of WordPress plugins that can be used to:
- Distribute content automatically to social media sites and social bookmarking websites
- Distribute comments automatically to other blogs
- Distribute content automatically to other websites via RSS
You can get your posts automatically distributed to sites like Tumblr, Facebook, Twitter, LinkedIn, Google+ and more as soon as you publish your content using a plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with loads of great features.
(Make sure that Jetpack is connected to your WordPress.com account)
Next, activate a feature called Publicize …
(Jetpack plugin – Publicize feature)
You can share your posts on Twitter, Facebook, Tumblr, LinkedIn, GooglePlus, and more …
(Publicize your content to various social networks.)
After all account and plugin settings have been configured, your content is ready for distribution.
Publicize adds a new section to your Publish box …
(Publicize account options show in the Publish section.)
Now, whenever you publish new content, it will automatically get shared on every account you have set up …
(As soon as new content is published, it will be automatically distributed online.)
Jetpack provides you with a hands-free, automated way to get more exposure for your content online on social websites.
WordPress has a native commenting feature that allows your visitors to interact with your web site, post comments, reply to other users and participate in discussions as part of a community.
You can enhance the WordPress built-in commenting feature with third-party commenting plugins that integrate with social media, helping to spread and share your content around.
For example, using a WordPress plugin like CommentLuv (Premium version) can help make your blog more attractive to commenters by offering them a choice of backlinks if they tweet, plus1, or like your post. This plugin will visit the comment author’s website while they enter their comment and retrieve their most recent blog posts, which they can include with their comment after clicking submit.
(CommentLuv Pro version can encourage a greater level of commenting and improve user engagement on your website.)
To learn more about this WordPress plugin, visit the plugin website:
(Social LinkMachine – WordPress content distribution plugin)
Social LinkMachine is a set-and-forget plugin for WordPress that allows you to automatically drip-feed your content, build backlinks, include relevant YouTube videos and images, and 2nd-tier links and social signals on auto-pilot …
(Social LinkMachine – syndicate and drip-feed content automatically to dozens of traffic-generating platforms)
With SocialLinkMachine installed, you can automatically drip-feed your content to many traffic-generating platforms, such as:
- Bookmarking Platforms: e.g. Bitly, Folkd, Kippt, Scoop.it, etc.
- Blogging Platforms: e.g. Blog.com, Rebel Mouse, WordPress.com, etc.
- Social Media Platforms: Facebook, Twitter, etc.
- Image Sharing Platforms: e.g. Pinterest, etc.
- PDF Sharing: e.g. Issuu, Scribd, etc.
Go here to learn more about this handy plugin: Social Link Machine
Also, if you would like to know more about setting up social media monitoring (in order to get useful information about your content marketing efforts), we have created a comprehensive article listing many social media monitoring tools that will help you manage, measure, and analyze your social media marketing campaigns. Go here for more information:
The above are just some examples of the many content distribution plugins that WordPress makes available.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Blueprint: Content Syndication Phase – Summary
Once your website and plugins have been expertly configured and set up, all you need to do then to automatically generate web traffic is post new content consistently.
If you need help coming up with endless ideas for content that you can post on your web site, then subscribe to our FREE email training course on content marketing here:
Once you have expertly configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is explained in the next article in the series.
This is the end of Section 4
To read more, click here:
- Website Traffic Blueprint Part 5 – Discover How To Create An Automated Web Traffic Generation Machine With WordPress
"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum