Welcome to Part 4 of our Web Site Traffic Blueprint article series, where we explain how to grow your business online automatically using the WordPress CMS.
So far, we have covered the following in this series:
In Part One of this article series, we provide an overview of the traffic automation process, and explain why using an expertly configured WordPress website or blog is the key to automating traffic to your site …
(With an expertly configured WordPress website or blog, all you have to do is add content regularly to start attracting traffic!)
In Part Two, we discussed critical setup decisions. We helped you understand the best way to get started if you don’t have a website yet, how to set everything up if you already have a site, and what to do if your existing website has been built with WordPress.
(In Part 2 we show you where to set up a WordPress site on your domain)
In Part 3, we looked at the configuration phase of the blueprint.
Here, we configure all the settings (hosting, WordPress and external) that affect your site’s ability to generate traffic automatically …
(In Part 3 you learn how to configure all the settings (hosting, WordPress and external) that can affect your website’s traffic-getting ability)
In Part 4, you will learn how to set up various WordPress plugins that can help drive web traffic automatically to your website just by adding new content.
Why You Should Automate Your Traffic-Getting Process
Depending on which online marketing guru you talk to, you could find yourself investing 1-2 hours or more per day posting content on social media.
Most businesses simply lack the time, human resources and financial means to engage in the kind of content marketing that many online marketing experts prescribe. If you spend hours checking LinkedIn, Twitter, or Facebook in addition to planning and writing content for your website or blog, how can anything in your business get done?
(Keeping their business running is how most small business owners spend their working hours. Image source: National Federation Of Independent Businesses)
Small business owners spend most of their working hours keeping their businesses up and running. On top of this, there’s also sales and marketing. After all, businesses need to stay competitive and make sales in order to survive.
A study of small businesses conducted by email and social media marketing company Vertical Response found that:
- Almost half of all small businesses surveyed spent around six hours each week on social media (the other half spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same survey was conducted today, the numbers would probably be higher.
- More than half of all small businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media consumed the most time online.
(Small businesses are spending more time each year marketing and promoting themselves online. Infographic: VerticalResponse.com)
As small businesses spend more time marketing and promoting themselves online as a matter of business survival and competition, this leaves less time for under-resourced businesses to focus on other equally vital areas …
(Businesses with limited marketing budget, time, and resources and many business areas to focus on require careful planning of their marketing strategy.)
Another thing to consider is that, in addition to spending time marketing and promoting your business on various social media websites, all of your efforts are going into virtual real estate that you don’t control. You don’t own Facebook, Twitter, or YouTube. These sites can make decisions that impact your business without first consulting you. Why invest so much time and effort building a business on rented real estate? With WordPress (self-hosted), you can control your own real estate and publish your content automatically to other sites.
Automating processes to save time and increase productivity is not new. Businesses of all sizes have been doing it ever since the dawn of the Industrial Age. In the Information Age, however, the exponential growth channels for promoting and marketing a business creates a number of dilemmas for business owners and marketing managers, especially for those with limited resources, budget, and time. For example:
- Which channels do you invest more of your budget, efforts, and time on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. Facebook, LinkedIn, Pinterest, etc.) while neglecting the benefits of building content on your own website?
- Do you create new content for every channel you plan to include in your marketing strategy?
The Benefits Of Automating The Traffic-Getting Process With WordPress
What I’d like to show you now, is a free, simple, and effective method that allows you to automate the traffic generation with WordPress.
With this strategy, you will be able to:
- Save time creating web content and social media,
- Save money on content creation and unnecessary online marketing channels,
- Determine which channels you should invest more efforts, time, and budget on,
- Invest most of your time and efforts building your own asset and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we recommend avoiding black hat websites, methods, tools, and anything designed to flaunt or violate the policies and terms of service of companies like Google, Facebook, Twitter, etc..
(Automating your web traffic does not need to involve using black hat methods!)
What we are focusing in this article series is not to game web services or flaunt their terms of service, but to show you how to automate your content distribution in order to leverage your time and efforts, and get additional exposure online from sites used by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen in the previous section that most businesses lack the time, human resources and financial means to engage in the kind of content marketing that many online experts recommend. What you want to do, then, is be strategic with your limited time, budget, and resources.
So, instead of doing this …
(Posting content to services individually is extremely time-consuming!)
Why not choose this strategy instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content one-time, and automate your content distribution to all other services.
- Automatically distribute content to social media channels and bookmarking sites,
- Automatically distribute content (and comments) to other blogs and online properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you do all of this?
Simple … first, set up your site as explained in Part Two. Then, configure things as described in Part 3. Once all of this is in place, you then automate your content distribution with plugins like the ones listed in the section below.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic Automation System – Traffic-Getting Plugins
Let’s take a look now at some examples of traffic-generation plugins that can help to:
- Syndicate content automatically to social media sites and social bookmarking accounts
- Distribute comments automatically to other blogs
- Syndicate content automatically via RSS feeds to other web properties
You can get your posts automatically distributed to sites like Facebook, Tumblr, Twitter, GooglePlus, LinkedIn and more as soon as you publish new content using a plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many great features.
(Connect Jetpack to your WordPress.com account)
Next, activate the Publicize feature …
(Activate the Publicize feature on Jetpack)
Configure this section to automatically share your posts on Twitter, Facebook, Tumblr, Google+, LinkedIn, and more …
(Distribute your posts to various social media accounts.)
After all of the settings have been configured, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize account settings in your publishing box.)
Now, whenever you publish new content, it will automatically get shared online to every account you have set up …
(As soon as new posts are published, they are automatically shared online.)
The Jetpack plugin provides you with an automated and hands-free way to get more exposure online for your content on social websites.
The native WordPress commenting feature lets your site users interact with your site, post new comments, reply to other users and participate in discussions.
You can enhance the WordPress default commenting feature using a number of 3rd-party plugins like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrate your comments with social media, helping to spread and share them around.
For example, a plugin like CommentLuv (Pro version) can help attract more comments and create more user engagement on your website. The plugin encourages readers to comment using SEO and social reward features like ability to use keywords in the user name, adding twitter handles to comments, social enticements for content sharing, and SEO backlinks. This plugin will visit the comment author’s website while they enter their comment and retrieve their last blog posts, which can be included with their comment when they click submit.
(CommentLuv Premium version can encourage a greater level of commenting and create more user engagement on your website or blog.)
Visit this site to learn more about this powerful plugin:
(Social Link Machine – Content distribution plugin)
SocialLinkMachine is a plugin that lets you automatically drip-feed content to over 30 authority platforms, build backlinks, include relevant images and videos, and 2nd-tier links and social signals on auto-pilot …
(SocialLinkMachine – syndicate your content to many online sites)
With Social LinkMachine installed, you can automatically drip-feed your content to dozens of social sites, including:
- Bookmarking Platforms: e.g. Bitly, Diigo, Kippt, Zotero, etc.
- Web 2.0 Blogs: e.g. Livejournal, Sett, WordPress.com, etc.
- Social Platforms: Google Plus, Twitter, etc.
- Image Sharing Platforms: e.g. Flickr, etc.
- Document Sharing: e.g. Issuu, Gett, etc.
For more details about the benefits of this WordPress plugin, visit this website: Social LinkMachine
Also, if you would like to know more about setting up social media monitoring (so you can get actionable information about your content marketing campaigns), we have written a comprehensive article where we explore over 30 social media monitoring tools and technologies that are worth checking out and knowing about. Go here for more info:
The above are just a few examples of the many content distribution plugins that are available to WordPress users.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Blueprint: Content Distribution Phase – Summary
Once you have your site and plugins configured and fully set up, all you then have to do to automatically attract web traffic is publish new content on a consistent basis.
If you need endless ideas for posting content on your web site, then subscribe to our FREE email training series on content marketing here:
Once you have configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is covered in the next article in the series.
This is the end of Section Four
To read the rest of this article series, click here:
- Website Traffic Blueprint Part Five – A Complete Guide To Attracting More Web Traffic For Your Business Automatically
"I was absolutely amazed at the scope and breadth of these tutorials! The most in-depth training I have ever received on any subject!" - Myke O'Neill, DailyGreenPost.com