Welcome to Part 4 of our Web Site Traffic Blueprint article series, where we explain how to grow your business online automatically using the WordPress CMS platform.
So far, we have covered the following in this series:
In Part One of this article series, we explain why using an expertly configured WordPress site is the key to generating automated traffic …
(With an expertly configured WordPress web site, all you have to do is add great content on a consistent basis to begin bringing new web traffic!)
In Part 2, we focused on the setup phase of the automation system. We helped you understand the best way to start if you don’t have a website yet, how to set everything up if you already have a website, and what to do if your existing site was built with WordPress.
(In Part two we show you how to set up WordPress on your domain)
In Part 3, we focused on configuring the system.
Here, we configure all the settings that affect your website’s ability to generate traffic automatically …
(In Part 3 we show you how to configure hosting settings, internal settings, and external settings that can affect your site’s ability to generate traffic automatically)
In Part Four, we will look at ways to automate traffic generation with different plugins.
Why Automating The Traffic Generation Makes Sense
Depending on who you listen to, you could find yourself trying to spend a couple of hours or more every day promoting your business on social media.
Most small businesses simply lack the time, human resources and budget to engage in the kind of content marketing that many marketing experts are advising. If you spent half a day checking LinkedIn, Facebook, or Twitter in addition to researching and writing articles for your blog or website, how would you get anything in your business done?
(Keeping a business running is how most small business owners spend their working hours. Infographic: National Federation Of Independent Businesses)
Small business owners spend most of their working hours just keeping their businesses up and running. In addition to running a business, there’s also sales and marketing. After all, businesses need to stay competitive and grow in order to survive.
A study of small businesses conducted by email and social media marketing company Vertical Response found that:
- 43% of all small businesses surveyed spent at least 6 hours each week on social media (the other half spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same survey was conducted today, the numbers would most likely be even higher.
- More than half of all small businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media consumed the most time online.
(Small businesses spend more time every year marketing and promoting themselves online. Source: VerticalResponse)
As small businesses spend increasingly larger amounts of time on online marketing in order to compete and survive, this puts more and more of a squeeze on businesses to prioritize their time on other equally important areas …
(Businesses with limited time, budgets, and resources and many business areas to focus on require careful planning of their marketing strategy.)
Another important thing to keep in mind is that, in addition to spending time social sites, you are investing all of your efforts into virtual real estate that you don’t control. You don’t own Twitter, Facebook, or LinkedIn. These companies can and will make decisions that can dramatically impact your business without first consulting you. Why invest so much effort and time building content on rented real estate? With a self-hosted WordPress site, you can control your own real estate and post your content automatically to other online accounts.
Automating business processes to save time is nothing new. Businesses have been doing it ever since the Industrial Age. In the Digital Age, however, the increasing availability of many new channels for marketing and promoting a business online creates a number of dilemmas for business owners and business managers, especially for those with limited resources, time, and budget. For example:
- Which channels do you focus more budget, efforts, and your time on?
- Should you invest so much time and effort building assets on sites that belong to other people (e.g. Facebook, LinkedIn, Tumblr, etc.) while neglecting your own domain?
- Do you create new content for every channel you plan to include in your marketing strategy?
The Benefits Of Automating Your Traffic Generation With WordPress
What I’d like to share with you now, is a free, simple, and effective formula that allows you to automate your traffic generation process with WordPress.
With this formula, you will be able to:
- Save time creating content for your website and other marketing channels (e.g. social media),
- Save money on content creation and unnecessary web marketing channels,
- Determine which marketing channels you should invest more time, efforts, and your budget on,
- Invest most of your efforts building your own asset and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly urge you to avoid using black hat sites, solutions, methods, and anything that violates the terms of service and policies of companies like Facebook, Twitter, Google, etc..
(Web traffic automation doesn’t require using black hat methods!)
The purpose of this article series is not to manipulate web services or flaunt their terms of service, but to show you how to be smart with your limited resources and automate your content distribution in order to leverage your time and marketing efforts, and increase your exposure online to websites used by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
As we’ve just seen in the previous section, many business owners lack the time, human resources and budget to engage in the kind of content marketing that many online experts advise doing. What you want to do, then, is be strategic with your limited resources, time, and budget.
So, instead of using this time-consuming approach …
(Posting content to marketing channels one at a time can be very time-consuming!)
Why not choose this time-saving strategy instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content once, and automate the distribution of your content to all other channels.
- Automatically distribute content to social media services and social bookmarking sites,
- Distribute comments and content automatically to other blogs and web properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all this done?
Simple … first, set up your WordPress website or blog as shown in Part Two. Then, get it all configured as described in Part 3. Once all of this is in place, you can then automate your content distribution using plugins.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic Automation Blueprint – Plugins
Let’s take a quick look at a number of WordPress plugins that can:
- Syndicate content to social sites and social bookmarking websites
- Distribute comments automatically to other blogs
- Post content via RSS to other web properties
You can get your posts automatically distributed to sites like Facebook, Tumblr, Twitter, Google+, LinkedIn and more as soon as you publish your content using a WordPress plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many useful features.
(Make sure the Jetpack plugin is connected to your WordPress.com account)
Next, activate a feature called Publicize …
(Activate the Publicize feature)
Configure this section to automatically share your posts on Facebook, Tumblr, Twitter, GooglePlus, LinkedIn, and more …
(Publicize your posts to various social accounts.)
After all plugin and account settings have been configured, your content is ready for distribution.
Publicize adds a new section to your Publish box …
(Publicize details appear in the post publishing section.)
Now, as soon as you publish new content, it will automatically get shared online to every account you have set up …
(As soon as content is published, it is automatically syndicated online.)
Visit this site to learn more about this plugin: Jetpack
WordPress has a built-in commenting system that lets your site users interact with your website, post comments, reply to other users and engage with your content as part of an online community.
You can expand the WordPress default commenting feature with 3rd-party commenting plugins like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrate your comments with social media, helping to share and spread your content around.
For example, with a WordPress plugin like CommentLuv (Pro version), you can improve user engagement on your website or blog. The plugin encourages readers to comment using SEO and social rewards like ability to use keywords in the username, adding twitter handles to comments, search-indexable backlinks, and social enticements for content-sharing. This plugin will visit the comment author’s website or blog while they are typing their comment and retrieve their last blog posts, which they can include below their comment when they click the submit button.
(CommentLuv Pro version can encourage a greater level of commenting and create more user engagement on your site.)
Visit the plugin site to learn more about the benefits of using this plugin:
(Social Link Machine – Content distribution plugin)
SocialLinkMachine is a plugin for WordPress that allows you to automatically syndicate and drip-feed content to many online platforms, build backlinks, include relevant images and videos, and social signals on auto-pilot …
(Social LinkMachine – syndicate your content to dozens of online platforms)
With SocialLinkMachine installed, you can automatically syndicate and drip-feed content to dozens of traffic-generating websites, including:
- Social Bookmarking Platforms: e.g. Deviantart, Folkd, Instapaper, Reddit, etc.
- Blogs: e.g. Blogger, Overblog, Tribe, etc.
- Social Platforms: Google Plus, Twitter, etc.
- Image Sharing: e.g. Pinterest, etc.
- PDF Sharing Platforms: e.g. Issuu, Gett, etc.
Visit this site to learn more about the benefits of using this powerful plugin: SocialLinkMachine
Also, if you would like to know more about setting up social media tracking (in order to get useful information about your content marketing efforts), we have created a comprehensive article listing many social media measurement tools that will help you manage, measure, and analyze your social media marketing campaigns. See this page to learn more:
The above are just a few examples of the many plugins that WordPress makes available for automating and sharing the distribution of your content online.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Automation System: Automated Content Distribution Phase – Summary
Once your WordPress site and plugins have been expertly configured and fully set up, all you need to do then to begin bringing traffic is add web content on a consistent basis.
If you need endless content ideas for your site, then subscribe to our email training series on growing your business with content marketing here:
Once you have configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is covered in the next section of our WordPress Traffic Blueprint series.
This is the end of Section 4
To read more, click on the link below:
- WordPress Web Traffic Blueprint Part Five – A Complete Guide To Attracting More Web Visitors For Your Business Automatically With WordPress
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