WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

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Web Traffic Blueprint Part 4 - Learn How To Turn Your WordPress Site Into A Traffic Generation MachineWelcome to Part Four of our Web Site Traffic Blueprint article series, where we show you how to automate traffic to your website using the WordPress CMS.

So far, here is what we have covered in this series:

In Part One of this series, we provided an overview of the traffic automation process, and explained why using an expertly configured WordPress site is the key to automating traffic to your site …

With an expertly configured WordPress website or blog, all you have to do is add great content on a regular basis to automatically generate web traffic!

(With an expertly configured WordPress website, all you have to do to automatically begin bringing new traffic is add content consistently!)

In Part 2, we looked at the setup phase of this system. We explained the best way to start if you don’t have a website yet, how to set things up if you already have a website, and what to do if your existing site has been built using WordPress.

Where to set up WordPress on your domain

(In Part 2 we show you how to set up WordPress on your domain)

In Part Three, we discuss configuring the system.

Here, we configure hosting settings, WordPress settings, and external settings that can affect your website’s ability to generate traffic automatically …

Where to set up WordPress on your domain

(In Part 3 you will configure hosting settings, internal settings, and external settings that affect your site’s traffic-getting ability)

In this article, we will look at ways to automate your traffic using various WordPress plugins.

Why It Makes Sense To Automate The Traffic Generation Process

Depending on which marketing expert you listen to, you could end up trying to spend an hour or two every day (or more) promoting your business on social media.

Most small businesses simply lack the time, resources and financial means to engage in the kind of content marketing that many marketing experts are prescribing. If you were to spend all of your time checking LinkedIn, Twitter, or Facebook in addition to writing articles for your blog or website, how could you get anything else in your business done?

Keeping their business running is how most small business owners spend their time.

(Small businesses spend most of their working hours keeping their businesses up and running. Source: National Federation Of Independent Businesses)

Small businesses spend most of their working hours keeping their businesses up and running. In addition to running a business, there’s sales and marketing. After all, businesses need to stay competitive and grow in order to survive.

Marketing research conducted in 2012 by email and social media marketing company Vertical Response found that:

  • 43% of all businesses surveyed spent around 6 hours per week on social media (most of the other businesses surveyed that used social media spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same research was conducted today, the figures would probably be even higher.
  • More than half of all small businesses surveyed spent 1-3 hours or more creating a blog post.
  • Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.

Small businesses are spending more time every year marketing and promoting themselves online.

(Businesses are spending more time every year marketing and promoting themselves online. Infographic: VerticalResponse.com)

As small businesses spend more time marketing and promoting themselves online as a matter of business survival and competition, this leaves even less time for under-resourced businesses to focus on other areas …

Businesses with limited budgets, time, and resources and many different areas to focus on require careful planning of their marketing strategy.

(Businesses with limited time, budgets, and resources and many different business areas to focus on have to plan their marketing strategy very carefully.)

Another important thing to consider is that, in addition to spending time social media sites, you are investing all of your efforts into virtual real estate that you have no control over. You don’t own Facebook, Twitter, or Pinterest. These companies can make decisions that impact your business without first consulting you. Why invest so much effort and time building a business on someone else’s real estate? With WordPress, you can have complete control of your own virtual real estate and publish your content automatically to other online properties.

Investing in automation to leverage time is not new. Businesses have been doing it ever since the dawn of the Industrial Age. In the Information Age, however, the exponential growth channels for promoting and marketing a business creates a number of dilemmas for business owners and business managers, especially for those with limited budgets, resources, and time. For example:

  • Which marketing channels should you focus more of your time, budget, and efforts on?
  • Should you invest so much time and effort building a web presence on other people’s sites (e.g. Facebook, Twitter, Pinterest, etc.) while ignoring your own domain?
  • Do you create new content for every channel you plan to include in your marketing strategy?

The Benefits Of Automating The Traffic-Getting Process With WordPress

What we’d like to share with you now, is a free, simple, and effective method that lets you automate the traffic-getting process with WordPress.

With this formula, you will be able to:

  • Save time creating content for your website or blog and social media,
  • Save money on content creation and unnecessary online marketing costs,
  • Determine which channels you should invest more budget, efforts, and your time on,
  • Invest most of your time and efforts building your own asset instead of someone else’s and still benefit from other people’s marketing channels.

Note

Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly urge you to avoid using black hat sites, techniques, software, and anything designed to “game” or violate the terms of service and policies of services like Facebook, LinkedIn, Google, etc..

Automating your web traffic does not require using black hat methods!

(Web traffic automation doesn’t require using black hat methods!)

The purpose of this series of articles is to show you how to be smart with your limited resources and automate your content distribution in order to leverage your time and marketing efforts, and get additional exposure online from websites that your target audience frequents.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

As we’ve just seen in the previous section, most business owners lack the time, human resources and financial means to engage in the kind of content marketing that most experts recommend. What you want to do, then, is to be strategic and work smart within your limitations.

So, instead of doing this …

Posting content to marketing channels individually is extremely time-consuming!

(Posting content to different channels is very time-consuming!)

Why not do this instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish once, and automate the distribution of your content to all other channels.

You can:

  • Automatically distribute content to social channels and social bookmarking sites,
  • Automatically distribute comments and content to other blogs and web properties using RSS
  • Import content automatically (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you do all of this?

Simple … first, set up your site as described in Part 2. Then, get it configured as shown in Part Three. After all this is in place, you then connect all of the dots with plugins.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Traffic Blueprint – Plugins

Let’s take a quick look at a few plugins that can help to:

  • Distribute content to social media sites and social bookmarking sites
  • Post comments automatically to other blogs
  • Post content via RSS to other sites

Jetpack

You can get your posts automatically distributed to sites like Facebook, Tumblr, Twitter, GooglePlus, LinkedIn and more as soon as you publish your content using a plugin like JetPack.

Jetpack Plugin

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with many great functions.

After Jetpack has been installed, connect the plugin to your WordPress.com account (as described in Part Three.) …

Make sure that Jetpack is connected to your WordPress.com account

(Make sure the Jetpack plugin is connected to your WordPress.com account)

Next, activate a feature called Publicize

Activate the Publicize feature

(Jetpack plugin – Publicize)

You can share your posts on Tumblr, Facebook, Twitter, GooglePlus, LinkedIn, and more …

Share your content automatically on various social media networks.

(Share your content automatically on various social media sites.)

After all account and plugin settings have been configured, your content is ready for distribution.

Publicize adds a new section to your Publish box …

Publicize details show in your post publishing section.

(Publicize account options displays in the post publishing box.)

Now, as soon as you publish new content, it will automatically be shared on all of the accounts you have set up …

As soon as you publish, your content is automatically shared online.

(As soon as you publish, your new posts will be automatically shared online.)

To learn more about this plugin, visit the plugin site: Jetpack

CommentLuv

CommentLuv

(CommentLuv)

WordPress has a native commenting feature that allows your visitors to engage with your site, post comments, reply to existing comments and engage with your content as part of a community.

You can expand the WordPress built-in commenting feature with a 3rd-party plugin like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrates your comments with social media, helping to share and spread your content online.

For example, a plugin like CommentLuv (Pro version) can help make your blog more attractive to commenters by offering them a wider choice of backlinks if they tweet, like, or +1 your content. This plugin will visit the comment author’s site while they type their comment and retrieve their last blog posts, which they can choose to include at the bottom of their comment when they click submit.

CommentLuv can encourage a greater level of commenting and create more user engagement on your web site.

(CommentLuv can encourage a greater level of commenting and improve user engagement on your website or blog.)

To learn more about the benefits of this powerful plugin, visit this website:

SocialLinkMachine

Social LinkMachine - WordPress content distribution plugin

(Social LinkMachine – Set-and-forget content distribution plugin for WordPress)

SocialLinkMachine is a plugin for WordPress that lets you automatically syndicate your content to many traffic-generating platforms, build backlinks, include relevant images and videos, and 2nd-tier links and social signals on auto-pilot …

Social Link Machine - drip-feed content automatically to over 30 traffic-generating websites

(Social LinkMachine – syndicate content automatically to dozens of authority sites)

With SocialLinkMachine installed, you can automatically drip-feed content to over 30 traffic-generating platforms, such as:

  • Bookmarking Platforms: e.g. Delicious, Folkd, Kippt, Reddit, etc.
  • Web 2.0 Blogs: e.g. Blog.com, Rebel Mouse, Tumblr, etc.
  • Social Media Platforms: Google Plus, Xing, etc.
  • Image Sharing: e.g. Pinterest, etc.
  • Document Sharing Platforms: e.g. Issuu, Scribd, etc.

Go here to learn more about this plugin: Social LinkMachine

Also, if you would like to know more about setting up social media tracking (in order to get actionable information about your content marketing efforts), go here to learn more about social media monitoring tools that are worth checking out and knowing about:

Important

The above are just some examples of the many plugins that WordPress makes available for automating and syndicating the distribution of your content online.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic Blueprint: Automated Content Syndication Phase – Summary

Once your site and plugins have been expertly configured and set up, all you need to do then is post fresh content on a regular basis to begin bringing traffic.

Tip

If you need great content ideas for your website or blog, we recommend subscribing to our email training series on growing your business with content marketing here:

Once you have expertly configured your WordPress site, the next step is to optimize as much of the process as you can. This step is addressed in the next section of our WordPress Traffic Blueprint series.

This is the end of Part 4

To keep reading, click here:

WordPress Web Site Traffic Blueprint Part 5 - Learn How To Turn Your WordPress Website Into A Web Traffic Machine

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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group

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Originally published as WordPress Traffic Automation Blueprint – Part 4 (Automation).