Welcome to Part Four of our Website Traffic Blueprint article series, where we show you how to automate traffic to your website using the WordPress CMS platform.
So far, we have covered the following in this series:
In Part 1, we described the traffic automation process, and explained why using an expertly configured WordPress website or blog is the key to generating automated web traffic …
(With an expertly configured WordPress site, all you have to do is add new content consistently to drive more traffic!)
In Part 2, we looked at the setup phase. We explained the best way to get started if you don’t have a web presence yet, how to set everything up if you already have a site, and what to do if your site has been built with WordPress.
(In Part 2 we show you how to set up a WordPress website or blog on your domain)
In Part 3, we look at configuring the system.
Here, we configure hosting settings, WordPress settings, and external settings that can affect your site’s ability to generate traffic automatically …
(In Part 3 you learn how to configure hosting settings, WordPress settings, and external settings that affect your website’s ability to generate traffic automatically)
In Part Four, you will learn how to set up various plugins that can bring new traffic automatically to your site.
Why You Should Consider Automating The Traffic-Getting Process
Depending on which marketing expert you talk to, you could end up trying to spend 1-2 hours per day (or more) promoting your business on social media, as well as trying to run your business, creating content and managing your web presence.
Many small businesses simply lack the time, human resources and financial means to engage in the kind of content marketing that many online marketing experts recommend. If you are spending hours checking LinkedIn, Facebook, or Twitter in addition to researching and writing articles for your website or blog, how can anything else in your business get done?
(Keeping a business running is how most small businesses spend their time. Infographic source: NFIB)
Small business owners spend most of their working hours simply keeping their businesses up and running. In addition to running a business, there’s also sales and marketing. After all, businesses need to stay competitive and grow in order to survive.
Marketing research done by VerticalResponse – an email and social media marketing company, found that:
- Almost half of all businesses surveyed spent at least six hours each week on social media (the other half of businesses surveyed that used social media spent even more time – between 6 and 21+ hours per week). This usage of social media was a 66% increase from the previous year, so if the same research was conducted today, the figures would most likely be higher.
- More than half of all small businesses surveyed spent 1-3 hours or more creating a blog post.
- Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.
(Small businesses are spending more time every year marketing and promoting themselves online. Infographic source: VerticalResponse.com)
As businesses spend more time promoting and marketing themselves online in order to compete and survive, this puts more and more of a squeeze on businesses to prioritize their time on other areas …
(Businesses with limited time, marketing budget, and resources and many areas to focus on require careful planning of their marketing strategy.)
Another important thing to keep in mind is that, in addition to spending time social media websites, all of your efforts are going into virtual real estate that you have no control over. You don’t own Facebook, Twitter, or Pinterest. These sites can make decisions that impact your business without consulting you. Why invest so much time and effort building content on rented real estate? With WordPress (self-hosted), you can have complete control of your own virtual real estate and distribute your content automatically to other websites.
Automating systems and process to leverage time is nothing new. Businesses of all sizes have been doing it since the dawn of the Industrial Age. In the Digital Age, however, the exponential growth channels for marketing and promoting a business creates a number of dilemmas for business owners, especially for those with limited resources, budgets, and time. For example:
- Which channels do you invest more of your budget, time, and your efforts on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. YouTube, Twitter, Tumblr, etc.) while neglecting the benefits of building content on your own domain?
- Do you create new content for every channel you plan to include in your marketing strategy?
The Benefits Of Automating Your Traffic-Getting Process With WordPress
What we’d like to show you now, is a free, simple, and effective strategy that lets you automate your web traffic generation with WordPress.
With this method, you will be able to:
- Save time creating content for your website or blog and other marketing channels (e.g. social media),
- Save money on content creation and unnecessary web marketing costs,
- Determine which marketing channels you should focus more of your time, efforts, and your budget on,
- Invest most of your efforts building your own asset and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly urge that you stay away from all black hat techniques, websites, tools, and anything designed to flaunt or violate the policies and terms of service of sites like Pinterest, Google, Facebook, etc..
(Web traffic automation doesn’t require using black hat methods!)
What we are focusing in this article is not to game online services or bypass their terms of service, but to show you how to be smart with your resources and automate your content distribution in order to leverage your time and efforts, and get additional exposure online from websites used by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen in the previous section that many small business owners lack the time, resources and budget to engage in the kind of content marketing that many online experts recommend doing. What you want to do, then, is to be strategic and work smart within your limited resources.
So, instead of using this time-consuming approach …
(Posting content to marketing channels individually can be extremely time-consuming!)
Why not opt for this time-saving approach instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish once, and automate your content distribution to all other channels.
- Automatically distribute content to social channels and bookmarking sites,
- Distribute comments and content automatically to other blogs and web properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you do all of this?
Simple … first, set up your website or blog as explained in Part Two. Then, get everything configured as described in Part 3. After all this is in place, you can then automate the process using plugins.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic Blueprint – Plugins
Let’s take a brief look at some WordPress plugins that can help:
- Distribute content to social sites and social bookmarking sites
- Distribute comments automatically to other blogs
- Syndicate content to other sites via RSS
You can get your posts automatically distributed to sites like Facebook, Twitter, Tumblr, Google+, LinkedIn and more as soon as you publish your content using a plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many useful features.
(Make sure the Jetpack plugin is connected to your WordPress.com account)
Next, activate the Publicize feature …
(Activate the Publicize feature on Jetpack)
Once this section is configured, you will be able to automatically share your posts on Twitter, Facebook, Tumblr, GooglePlus, LinkedIn, and more …
(Distribute your posts to various social networks.)
After configuring all account and plugin settings, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize settings displayed in your Publish area.)
Now, as soon as you publish a new post, it will automatically be shared on every account you have set up …
(As soon as you publish, your posts are automatically syndicated online.)
Jetpack provides a hands-free way to create more exposure for your content online on social websites.
The WordPress built-in commenting system lets your visitors interact with your website, post new comments, reply to other users and engage with your content as part of an online community.
You can enhance the WordPress native commenting feature using a number of 3rd-party plugins like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrate with social media, helping to share and spread your content online.
For example, with a WordPress plugin like CommentLuv (Pro version), you can create more user engagement on your website. The plugin encourages readers to comment using SEO and social rewards like ability to use keywords in the name, backlinks, social enticements for content sharing, and the ability to add twitter names to comments. This plugin will visit the website or blog of the comment author while they type their comment and retrieve their latest blog posts, which can be included below their comment when they click the submit button.
(CommentLuv Pro version can attract more comments and visitors and improve user engagement on your website.)
Go here to learn more about the benefits of using this powerful plugin:
(Social LinkMachine – Set-and-forget content distribution plugin)
Social Link Machine is a plugin that allows you to automatically syndicate and drip-feed your content to dozens of traffic-generating platforms, build anchor text backlinks, include relevant videos and images, and create second-tier links and social signals on auto-pilot …
(Social Link Machine – drip-feed content automatically to over 30 social websites)
With SocialLinkMachine installed, you can automatically syndicate your content to many traffic-generating websites, such as:
- Social Bookmarking Platforms: e.g. Deviantart, Folkd, Plurk, Reddit, etc.
- Blogs: e.g. Livejournal, Sett, WordPress.com, etc.
- Social Media Platforms: Google Plus, Twitter, etc.
- Image Sharing Platforms: e.g. Flickr, etc.
- PDF Sharing: e.g. Issuu, Gett, etc.
Go here for more details about the benefits of this powerful plugin: SocialLinkMachine
Also, if you would like to know more about setting up social media monitoring (in order to get useful information about your content marketing efforts), go here for a detailed article on social media monitoring tools that are worth checking out and knowing about:
The above are just a few examples of the many content distribution plugins that are available to WordPress users.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Blueprint: Content Distribution Stage – Summary
Once your website or blog and plugins have been set up and configured, all you need to do is add content on a consistent basis to begin bringing more web traffic organically.
We have created an entire email series aimed at helping you never run out of great content for posting to your website or blog:
Once you have configured your WordPress site, the next step is to optimize the process. This step is addressed in the next section of our series.
This is the end of Part Four
To read the rest of this article, click on the link below:
"I am beyond impressed with what you have put together. I can tell that you put a ton of hard work into building what you have. You have the absolute best content on WordPress I have ever seen!" - Robert T. Jillie