WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

Website Traffic Blueprint Part 4 - How To Create An Automated Web Traffic Generating Machine With WordPressWelcome to Part 4 of our Web Traffic Blueprint article series, where we explain how to automate traffic to your site using WordPress.

So far, here is what we have covered in this series:

In Part One, we explained why using an expertly configured WordPress website is the key to generating automated traffic …

With an expertly configured WordPress website or blog, all you have to do is post fresh content on a consistent basis to bring more traffic!

(With an expertly configured WordPress website or blog, all you have to do is publish web content consistently to generate more web traffic!)

In Part 2, we discuss critical setup decisions. We help you understand the best way to start if you don’t have a website yet, how to set everything up if you already have a website, and what to do if your existing site was built with WordPress.

How to set up WordPress on your domain

(In Part two we show you where to set up a WordPress website on your domain)

In Part 3, we discuss configuring WordPress.

In this step, we configure all the settings (hosting, internal and external) that affect your site’s traffic-getting ability …

How to set up WordPress on your domain

(In Part Three we show you how to configure hosting settings, internal settings, and external settings that affect your site’s traffic-getting ability)

In Part Four, we explain how to set up various WordPress plugins that can bring new visitors automatically to your site.

Why Automating Your Traffic-Getting Process Makes Sense

Depending on which experts you get your advice from, you could end up investing an hour or two (or more) per day posting content on social media in addition to trying to run your business, creating content and managing your web presence.

Most businesses lack the time, human resources and budget to employ the services of a full-time marketing department and engage in the kind of content marketing that many online marketing experts prescribe. If you were to spend most of your time posting updates on LinkedIn, Twitter, and Facebook in addition to researching and writing content for your website or blog, how would you get anything in your business done?

Keeping their business running is how most small business owners spend their time.

(Keeping a business running is how most small business owners spend their working hours. Infographic: NFIB)

Many business owners spend most of their working hours just keeping their businesses up and running. On top of this, there’s also sales and marketing. After all, businesses need to remain competitive and make sales in order to survive.

Research conducted in 2012 by VerticalResponse – an email and social media marketing company, found that:

  • 43% of all businesses surveyed spent around six hours per week on social media (most of the other businesses surveyed using social media spent even more time – between 6 and 21+ hours per week). This usage of social media was a 66% increase from the previous year, so if the same survey was done today, the numbers would most likely be higher.
  • More than half of all businesses surveyed spent 1-3 hours or more creating a blog post.
  • Finding and posting content for social media was their most time-consuming online activity.

Businesses spend more time each year marketing and promoting themselves online.

(Small businesses are spending more time every year marketing and promoting themselves online. Image source: VerticalResponse)

As businesses spend increasingly larger amounts of time on online marketing as a matter of business survival and competition, this puts more and more pressure on businesses to prioritize their time on other areas …

Businesses with limited marketing budgets, time, and resources and many different business areas to focus on need to plan their marketing strategy very carefully.

(Businesses with limited resources, budget, and time and many different areas to focus on have to plan their marketing strategy very carefully.)

Another important thing to consider is that, in addition to spending time promoting and marketing your business on a number of social media websites, you are investing all of your efforts into virtual real estate that you have no control over. You don’t own Facebook, Twitter, or StumbleUpon. These sites often will make decisions that can significantly affect your business without prior notification. Why invest so much time and effort building content on someone else’s real estate? With WordPress, you can control your own virtual real estate and distribute your content automatically to other websites.

Automating systems and process to leverage time is not new. Businesses have been doing it since the dawn of the Industrial Age. In the Information Age, however, the exponential growth channels for promoting and marketing a business online creates a number of dilemmas for business owners, especially for those with limited time, marketing budget, and resources. For example:

  • Which marketing channels should you focus more of your budget, efforts, and your time on?
  • Should you invest so much time and effort building assets on sites that you ultimately have little to no control over (e.g. Facebook, LinkedIn, Tumblr, etc.) while ignoring the benefits of building content on your own domain?
  • Do you create new content for every channel you plan to market and promote your business on?

The Benefits Of Automating The Traffic Generation Process With WordPress

What I’d like to show you now, is a free, simple, and effective strategy for automating your web traffic generation with WordPress.

With this strategy, you will be able to:

  • Save time creating content for your website and social media,
  • Save money on content creation and unnecessary web marketing costs,
  • Determine which channels you should invest more time, efforts, and budget on,
  • Invest most of your efforts building your own asset instead of someone else’s and still benefit from other people’s marketing channels.

Note

Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we urge you to avoid using black hat strategies, websites, solutions, and anything that violates the terms of service and policies of sites like Google, Pinterest, Facebook, etc..

Automating your web traffic doesn't need to involve the use of black hat techniques!

(Automating your web traffic doesn’t have to involve the use of black hat techniques!)

The focus of this article series is to show you how to be smart with your limited resources and automate your content distribution so you can leverage your time and efforts, and increase your exposure online to sites that your target audience frequents.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

As we’ve just seen in the previous section, many businesses lack the time, resources and budget to engage in the kind of content marketing that most experts prescribe. What you want to do, then, is be strategic with your limited budget, resources, and time.

So, instead of doing this …

Posting content to different marketing channels can be very time-consuming!

(Posting content to marketing channels individually is extremely time-consuming!)

Why not opt for a smarter, time-saving approach like the one shown below instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish content one-time, and automate the distribution of your content to all other channels.

You can:

  • Automatically distribute content to social services and social bookmarking sites,
  • Automatically distribute comments and content to other blogs and online properties using RSS
  • Import content automatically (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you get all this done?

Simple … first, set up your WordPress site as described in Part Two. Then, get it all configured as explained in Part Three. Once all of this is in place, you then automate the process using plugins.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Traffic Automation Blueprint – Traffic Plugins

Let’s take a look now at a number of plugins that can be used to:

  • Syndicate content to social sites and social bookmarking websites
  • Syndicate comments automatically to other blogs
  • Distribute content automatically via RSS to other web properties

Jetpack

You can get your posts automatically distributed to sites like Tumblr, Facebook, Twitter, GooglePlus, LinkedIn and more as soon as you publish your content using a plugin like JetPack.

Jetpack

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with many useful functions.

After installing Jetpack, connect the plugin to the WordPress.com account you set up in Part Three

Connect Jetpack to your WordPress.com account

(Make sure the Jetpack plugin is connected to your WordPress.com account)

Next, activate the Publicize feature …

Jetpack - Publicize

(Activate the Publicize feature on Jetpack)

Configure this section to share your posts on Tumblr, Twitter, Facebook, Google+, LinkedIn, and more …

Share your content automatically on various social media networks.

(Publicize your posts automatically to various social sites.)

After configuring all of the account and plugin settings, your content is ready for distribution.

Publicize adds a new section to your Publish box …

Publicize account options displayed in your post publishing area.

(Publicize settings displays in the post publishing box.)

Now, as soon as you publish new content, it will automatically get shared on every account you have set up …

As soon as posts are published, they will be automatically shared online.

(As soon as posts are published, they are automatically shared online.)

Go here for more information about this powerful plugin: Jetpack WordPress Plugin

CommentLuv

CommentLuv

(CommentLuv)

WordPress has a native commenting function that lets your site users interact with your web site, post new comments, reply to existing comments and participate in discussions.

You can expand the WordPress built-in commenting feature using a 3rd-party plugin that integrates your comments with social media, helping to spread and share them online.

For example, using a WordPress plugin like CommentLuv (Premium version) can help make your blog more attractive to commenters by offering them a wider choice of backlinks if they like, tweet, or +1 your post. This plugin will visit the comment author’s website or blog while they are typing their comment and retrieve their last blog posts, which they can choose to include with their comment after clicking the submit button.

CommentLuv Pro version can help attract more comments and create more user engagement on your website.

(CommentLuv can help attract more comments and improve user engagement on your web site.)

To learn more about this handy plugin, visit this site:

Social Link Machine

SocialLinkMachine - Content distribution plugin

(SocialLinkMachine – Set-and-forget content distribution plugin for WordPress)

Social LinkMachine is a set-and-forget plugin that lets you syndicate and drip-feed content, build backlinks, include relevant images and videos, and social signals on auto-pilot …

SocialLinkMachine - syndicate and drip-feed your content automatically to dozens of authority sites

(Social Link Machine – syndicate and drip-feed your content automatically to many traffic-generating platforms)

With Social Link Machine installed, you can automatically drip-feed your content to many traffic-generating platforms, such as:

  • Social Bookmarking Sites: e.g. Bitly, Linkagogo, Plurk, Stumbleupon, etc.
  • Blogs: e.g. Blog.com, Overblog, Tribe, etc.
  • Social Platforms: Facebook, Twitter, etc.
  • Image Sharing Platforms: e.g. Pinterest, etc.
  • PDF Sharing Platforms: e.g. Docdroid, Sendspace, etc.

Visit the plugin website to learn more about this plugin: SocialLinkMachine

Also, if you would like to know more about setting up social media monitoring (so you can get useful information about your content distribution campaigns), we have created a detailed article listing many social media tracking tools that will help you manage, measure, and analyze your social media marketing initiatives. More info:

Info

The above are just a few examples of the many plugins that WordPress makes available for automating and syndicating the distribution of your content online.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic System: Automated Content Sharing Process – Summary

Once your website and plugins have been expertly configured and set up, all you then need to do to automatically generate more traffic is publish great content consistently.

Useful Tip

If you need endless content ideas for your web site, we recommend subscribing to our email training course on growing your business online with content marketing here:

Once you have expertly configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is covered in the next section of the WordPress Traffic Automation System series.

This is the end of Section 4

To read more, click here:

WordPress Website Traffic Blueprint Part Five - Learn How To Turn Your WordPress Website Into A Traffic Generation Machine

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"I love the way your email series "Infinite Web Content Creation Training Series" is documented and presented. It is very absorbing and captivating. The links and tutorials are interesting and educational. This has motivated me to rewrite my content following the concepts I am learning from the email series." - Mani Raju, www.fortuneinewaste.com

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Originally published as WordPress Traffic Automation Blueprint – Part 4 (Automation).