Welcome to Part Four of our Website Traffic Blueprint article series, where we show you how to turn a site into an automated web traffic generating machine using the WordPress CMS platform.
So far, here is what we have covered in this series:
In Part One, we explain why using an expertly configured WordPress website is the key to automating traffic to your site …
(With an expertly configured WordPress web site, all you have to do to automatically begin attracting more web traffic is add fresh content on a regular basis!)
In Part Two, we looked at the setup phase. We helped you understand the best way to start if you don’t have a website yet, how to set everything up if you already have a website, and what to do if your site has been built with WordPress.
(In Part 2 we show you where to set up WordPress on your domain)
In Part 3, we discussed the configuration phase of the traffic automation system.
Here, we configure all the settings (hosting, internal and external) that affect your website’s traffic-getting ability …
(In Part Three you learn how to configure all the settings that can affect your website’s ability to generate traffic automatically)
In Part 4, we look at ways to automate your traffic with WordPress plugins.
Why Automate Your Traffic-Getting Process?
Depending on which online marketing guru you get your advice from, you could end up trying to spend a couple of hours or more per day posting content on social media.
Most small businesses simply lack the time, human resources and budget to employ the services of a full-time marketing department and engage in the kind of content marketing that many marketing experts recommend doing. If you spend half your day posting updates on LinkedIn, Facebook, and Twitter in addition to planning and writing articles for your website or blog, how does anything in your business get done?
(Keeping their business up and running is how most small businesses spend their working hours. Source: NFIB)
Many businesses spend most of their time keeping their businesses up and running. On top of this, there’s also sales and marketing. After all, businesses need to remain competitive and grow in order to survive.
Marketing research conducted by VerticalResponse – an email and social media marketing company, found that:
- 43% of all small businesses surveyed spent 6 or more hours each week on social media (the rest spent even more time – between 6 and 21+ hours per week). This use of social media was a 66% increase from the previous year, so if the same research was done today, the figures would most likely be even higher.
- More than half of all businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media consumed the most time online.
(Small businesses are spending more time every year marketing and promoting themselves online. Infographic: VerticalResponse.com)
As small businesses spend increasingly larger amounts of time marketing and promoting themselves online as a matter of business survival and competition, this leaves even less time for under-resourced businesses to focus on other important areas …
(Businesses with limited resources, time, and budgets and many areas to focus on need to plan their marketing strategy very carefully.)
Another important thing to consider is that, in addition to spending time social media sites, all of your efforts are going into virtual real estate that you don’t control. You don’t own Facebook, Twitter, or YouTube. These companies often will make decisions that can dramatically impact your business without consulting you. Why invest so much effort and time building content on rented real estate? With WordPress, you can have complete control of your own virtual real estate and post your content automatically to other online accounts.
Automating systems and process to save time and increase productivity is not new. Businesses have been doing it ever since the Industrial Age. In the Information Age, however, the increased availability of so many new channels for marketing and promoting a business creates a number of dilemmas for small business owners, especially for those with limited resources, time, and budgets. For example:
- Which of these channels do you invest more efforts, budget, and time on?
- Should you invest so much time and effort building assets on sites that you do not control (e.g. YouTube, LinkedIn, Tumblr, etc.) while ignoring your own website?
- Do you create new content for every channel you plan to market and promote your business on?
The Benefits Of Automating The Traffic Generation With WordPress
What we’d like to share with you now, is a free, simple, and effective strategy for automating the traffic-getting process with WordPress.
With this formula, you will be able to:
- Save time creating web content and other marketing channels (e.g. social media),
- Save money on content creation and unnecessary online marketing channels,
- Determine which channels you should focus more efforts, budget, and your time on,
- Invest most of your time building your own asset and still benefit from other people’s marketing channels.
Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we urge you to avoid using black hat methods, solutions, websites, and anything that violates the terms of service and policies of services like YouTube, Google, Facebook, etc..
(Web traffic automation does not require the use of black hat techniques!)
The purpose of this series of articles is not to manipulate web services or bypass their terms of service, but to show you how to automate your content distribution in order to leverage your time and efforts, and increase your exposure online to sites that your target audience frequents.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
As we’ve just seen in the previous section, many small business owners lack the time, human resources and budget to engage in the kind of content marketing that most experts prescribe. What you want to do, then, is to be strategic and work smart within your limited resources.
So, instead of choosing this approach, which is very time-consuming …
(Posting content to marketing channels one at a time is very time-consuming!)
Why not use this time-saving approach instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content once, and automate your content distribution to all other channels.
- Automatically distribute content to social channels and social bookmarking sites,
- Distribute content (and comments) automatically to other blogs and web properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you do all of this?
Simple … first, set up your WordPress website or blog as described in Part 2. Then, get it configured as described in Part Three. After all this is in place, you then automate these processes with plugins.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Web Traffic System – Traffic Plugins
Let’s take a look now at a few traffic-generating WordPress plugins that can help to:
- Distribute content to social sites and social bookmarking accounts
- Syndicate comments automatically to other blogs
- Distribute content to other online properties via RSS feeds
You can get your posts automatically distributed to sites like Tumblr, Twitter, Facebook, Google+, LinkedIn and more as soon as you publish your content using a plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many useful features.
After installing Jetpack, you will need to connect the plugin to your WordPress.com account …
(Connect Jetpack to your WordPress.com account)
Next, activate the Publicize feature …
(Activate the Publicize feature)
Configure this section to share your posts on Facebook, Twitter, Tumblr, Google+, LinkedIn, and more …
(Distribute your content automatically to various social media networks.)
After configuring all of the plugin and account settings, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize account options displays in the publishing area.)
Now, whenever you publish a new post, it will automatically get shared online to all of the accounts you have set up …
(As soon as new content is published, it is automatically distributed online.)
Go here to learn more about this great plugin: Jetpack WordPress Plugin
WordPress has a built-in commenting system that allows your site users to interact with your website or blog, post comments, reply to existing comments and participate in discussions.
You can expand the WordPress default commenting feature using third-party commenting plugins like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrate your comments with social media, helping to share and spread your content around.
For example, with a plugin like CommentLuv (Premium version), you can create more user engagement on your website or blog. The plugin encourages readers to comment using SEO and social rewards like social enticements for sharing content, search-indexable backlinks, the ability to add twitter names to comments, and using keywords in the user name. This plugin will visit the comment author’s website or blog while they enter their comment and retrieve their last blog posts, which they can include at the bottom of their comment when they click the submit button.
(CommentLuv Pro version can help attract more comments and create more user engagement on your website or blog.)
For more details about this WordPress plugin, visit the plugin site:
(SocialLinkMachine – Content distribution plugin)
SocialLinkMachine is a WordPress plugin that lets you automatically drip-feed your content to over 30 traffic-generating platforms, build diverse anchor text backlinks, include relevant images and videos, and create 2nd-tier links and social signals on auto-pilot …
(SocialLinkMachine – syndicate and drip-feed your content to many social platforms)
With Social Link Machine installed, you can automatically drip-feed content to many online websites, such as:
- Social Bookmarking Sites: e.g. Bitly, Linkagogo, Kippt, Scoop.it, etc.
- Blogging Platforms: e.g. Livejournal, Overblog, WordPress.com, etc.
- Social Media Platforms: Google Plus, Xing, etc.
- Image Sharing Platforms: e.g. Pinterest, etc.
- Document Sharing: e.g. Docdroid, Sendspace, etc.
Go here to learn more about using this handy plugin: SocialLinkMachine
Also, if you would like to know more about setting up social media monitoring (so you can get useful information about your content marketing efforts), we have written a detailed article on social media tracking tools that will help you identify new trends and opportunities, track competitor activity, see what conversations are taking place online that could affect your business,etc. Go here to learn more:
The above are just some examples of the many plugins that WordPress makes available for automating the distribution of your content online.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic System: Content Distribution Phase – Summary
Once you have your website and plugins configured and fully set up, all you need to do is add great content consistently to automatically begin bringing more traffic organically.
If you need help coming up with endless topics for content that you can post on your web site, then subscribe to our email training course on growing your business with content marketing here:
Once you have configured your WordPress site, the next step is to optimize the process. This step is addressed in the next article in the WordPress Traffic Automation System series.
This is the end of Part Four
To read more, click on the link below:
"I am beyond impressed with what you have put together. I can tell that you put a ton of hard work into building what you have. You have the absolute best content on WordPress I have ever seen!" - Robert T. Jillie