WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

Web Traffic Blueprint Part Four - Learn How To Automatically Generate More Web Traffic For Your BusinessWelcome to Part 4 of our Website Traffic Blueprint article series, where we show you how to create an automated web traffic generation machine using the WordPress CMS platform.

So far, here is what we have covered in this article series:

In Part One of this series, we explained why using an expertly configured WordPress website is the key to automating traffic to your website …

With an expertly configured WordPress blog, all you have to do to generate more traffic is add content consistently!

(With an expertly configured WordPress website or blog, all you have to do is post content consistently to automatically start generating traffic!)

In Part Two, we focused on the setup phase. We explained the best way to start if you don’t have a web presence yet, how to set everything up if you already have a site, and what to do if your existing website has been built with WordPress.

How to set up WordPress on your domain

(In Part two we show you how to set up WordPress on your domain)

In Part Three, we look at configuring WordPress.

Here, we configure all the settings (hosting, internal and external) that affect your site’s ability to generate traffic automatically …

How to set up a WordPress website on your domain

(In Part Three we show you how to configure hosting settings, internal settings, and external settings that affect your site’s traffic-getting ability)

In this section, we will look at ways to automate traffic generation with plugins.

Why You Should Consider Automating The Traffic Generation Process

Depending on which business marketing gurus you listen to, you could find yourself trying to spend an hour or two every day (or more) posting content on social media while also managing your business, your content and your web presence.

Many businesses simply lack the time, human resources and financial means to employ the services of a full-time marketing and content creation department and engage in the kind of content marketing that many online marketing experts advise doing. If you spend most of your time checking LinkedIn, Twitter, or Facebook in addition to writing articles for your blog or website, how can anything in your business get done?

Small businesses spend most of their working hours simply keeping their businesses up and running.

(Keeping a business running is how most small businesses spend their time. Infographic: National Federation Of Independent Businesses)

Small business owners spend most of their time just keeping their businesses up and running. In addition to running a business, there’s also sales and marketing. After all, businesses need to remain competitive and grow in order to survive.

A study of small businesses conducted by VerticalResponse – an email and social media marketing company, found that:

  • Almost half of all businesses surveyed spent at least six hours per week on social media (most of the other businesses surveyed using social media spent even more time – between 6 and 21+ hours per week). This use of social media was a 66% increase from the previous year, so if the same research was conducted today, the figures would most likely be higher.
  • More than half of all businesses surveyed spent 1-3 hours or more creating a blog post.
  • Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.

Businesses are spending more time each year marketing and promoting themselves online.

(Businesses spend more time every year marketing and promoting themselves online. Infographic: VerticalResponse.com)

As small businesses spend increasingly larger amounts of time on online marketing as a matter of business survival and competition, this leaves less time for under-resourced businesses to focus on other areas …

Businesses with limited budgets, time, and resources and many business areas to focus on have to plan their marketing strategy very carefully.

(Businesses with limited marketing budgets, resources, and time and many different areas to focus on require careful planning of their marketing strategy.)

One other important thing to keep in mind is that, in addition to spending time marketing and promoting your business on various social media sites, all of your efforts are going into virtual real estate that you don’t control. You don’t own Facebook, Twitter, or StumbleUpon. These companies can make decisions that impact your business without prior notification. Why invest so much effort and time building a business on rented real estate? With WordPress (self-hosted), you can control your own virtual real estate and distribute your content automatically to other sites.

Automating processes to leverage time and increase productivity is not new. Businesses of all sizes have been doing it since the Industrial Age. In the Information Age, however, the exponential growth channels for marketing and promoting a business online creates a number of dilemmas for small business owners, especially for those with limited time, budgets, and resources. For example:

  • Which of these marketing channels do you invest more efforts, budget, and your time on?
  • Should you invest so much time and effort building a web presence on other people’s sites (e.g. Facebook, LinkedIn, Tumblr, etc.) while ignoring your own website?
  • Do you create new content for every channel you plan to include in your marketing strategy?

The Benefits Of Automating The Traffic-Getting Process With WordPress

What we’d like to show you now, is a free, simple, and effective formula that lets you automate your traffic generation process with WordPress.

With this formula, you will be able to:

  • Save time creating web content and social media,
  • Save money on content creation and unnecessary online marketing costs,
  • Determine which channels you should invest more budget, time, and efforts on,
  • Invest most of your time and efforts building your own asset and still benefit from other people’s marketing channels.

Useful Info

Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly urge you to avoid using black hat websites, strategies, tools, and anything designed to flaunt or violate the terms of service and policies of sites like Pinterest, Facebook, Google.

Automating your web traffic doesn't have to involve using black hat techniques!

(Web traffic automation does not have to involve the use of black hat methods!)

What we are focusing here is not to game online services or flaunt their terms of service, but to show you how to be smart with your resources and automate your content distribution in order to leverage your time and efforts, and increase your exposure online to sites that your target audience frequents.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

We’ve just seen in the previous section that most businesses lack the time, human resources and budget to engage in the kind of content marketing that most experts are prescribing. What you want to do, then, is be strategic with your limited budget, time, and resources.

So, instead of posting content to different services individually, which can be extremely time-consuming …

Posting content to services one at a time is very time-consuming!

(Posting content to different marketing channels is very time-consuming!)

Why not choose this one instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish content one-time, and automate the distribution of your content to all other services.

You can:

  • Distribute content automatically to social services and social bookmarking sites,
  • Automatically distribute comments and content to other blogs and online properties using RSS
  • Import content automatically (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you do all of this?

Simple … first, set up your site as explained in Part 2. Then, configure things as described in Part 3. After all this is in place, you then connect all of the dots using plugins such as the ones shown below.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Traffic Automation Blueprint – Traffic Plugins

Let’s take a brief look at some examples of plugins that can help to:

  • Syndicate content to social media sites and social bookmarking accounts
  • Post comments automatically to other blogs
  • Syndicate content to other online properties via RSS

Jetpack WordPress Plugin

You can get your posts automatically distributed to sites like Tumblr, Facebook, Twitter, GooglePlus, LinkedIn and more as soon as you publish your content using a plugin like JetPack.

Jetpack by WordPress.com

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with loads of useful features.

After installing Jetpack, connect the plugin to the WordPress.com account set up in Part 3

Make sure the Jetpack plugin is connected to your WordPress.com account

(Connect Jetpack to your WordPress.com account)

Next, activate the Publicize feature …

Activate the Publicize feature on Jetpack

(Jetpack plugin – Publicize)

Once this section is configured, you will be able to automatically share your posts on Facebook, Tumblr, Twitter, LinkedIn, Google+, and more …

Publicize your content to various social networks.

(Distribute your posts to various social networks.)

After all of the settings have been configured, your content is ready for distribution.

Publicize adds a new section to your Publish box …

Publicize settings in your Publish box.

(Publicize account options appear in the Publish section.)

Now, whenever you publish new content, it will automatically be shared on all of the accounts you have set up …

As soon as content is published, it will be automatically shared online.

(As soon as new posts are published, they are automatically syndicated online.)

To learn more about the benefits of this plugin, visit the plugin website: Jetpack by WordPress.com

CommentLuv

CommentLuv

(CommentLuv)

The WordPress commenting feature lets your visitors interact with your website, post comments, reply to existing comments and engage with your content.

You can expand the WordPress default commenting feature using a 3rd-party commenting plugin like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrates your comments with social media, helping to spread and share them online.

For example, a plugin like CommentLuv (Premium version) can help attract more comments and create more user engagement on your site. The plugin encourages readers to comment using SEO and social reward features like using keywords in the username, adding twitter usernames to comments, social enticements for content-sharing, and search-indexable backlinks. This plugin will visit the comment author’s site while they type their comment and retrieve their latest blog posts, which they can include with their comment after clicking submit.

CommentLuv Premium version can encourage a greater level of commenting and create more user engagement on your web site.

(CommentLuv can encourage a greater level of commenting and improve user engagement on your website or blog.)

For more details about this WordPress plugin, visit this website:

Social Link Machine

SocialLinkMachine - WordPress content distribution plugin

(SocialLinkMachine – Set-and-forget content distribution plugin for WordPress)

SocialLinkMachine is a plugin that lets you syndicate content, build backlinks, include relevant videos and images, and create 2nd-tier links and social signals on auto-pilot …

Social LinkMachine - syndicate content automatically to dozens of online sites

(Social Link Machine – syndicate your content automatically to over 30 traffic-generating websites)

With Social Link Machine installed, you can automatically syndicate and drip-feed content to over 30 social sites, such as:

  • Social Bookmarking Platforms: e.g. Bitly, Folkd, Instapaper, Reddit, etc.
  • Blogging Platforms: e.g. Livejournal, Overblog, WordPress.com, etc.
  • Social Platforms: Facebook, Twitter, etc.
  • Image Sharing: e.g. Pinterest, etc.
  • Document Sharing Platforms: e.g. Issuu, Gett, etc.

Go here for more information about the benefits of using this plugin: Social LinkMachine

Also, if you would like to know more about setting up social media tracking (so you can get useful information about your content distribution campaigns), we have written a detailed article where we explore over 30 social media measurement tools and technologies that will help you identify new trends and opportunities, track competitor activity, see what online conversations are taking place that can affect your business,etc. More information:

Important Info

The above are just some examples of the many content distribution plugins that WordPress makes available.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic Blueprint: Automated Content Syndication Phase – Summary

Once your website or blog and plugins have been set up and configured, all you have to do then is publish web content on a consistent basis to automatically begin attracting new web traffic organically.

Practical Tip

We have created a complete email email-based training course designed to help you come up with unlimited content ideas for posting to your website:

Once you have configured your WordPress site, the next step is to optimize the process. This step is explained in the next section of the WordPress Traffic System series.

This is the end of Section Four

To read the rest of this article, click here:

WordPress Website Traffic Blueprint Part Five - A Complete Guide To Growing Your Website Traffic Automatically

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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group

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Originally published as WordPress Traffic Automation Blueprint – Part 4 (Automation).