Category: Social Media Plugins

Welcome to Part 4 of our Web Site Traffic Blueprint article series, where we show you how to grow your business online automatically using WordPress.

So far, here is what we have covered in this article series:

In Part 1 of this series, we explained why using an expertly configured WordPress site is the key to automating traffic to your site …

(With an expertly configured WordPress blog, all you have to do is publish web content on a regular basis to attract more web traffic!)

In Part 2, we looked at the setup phase of the automation process. We explained the best way to start if you don’t have a web presence yet, how to set everything up if you already have a site, and what to do if your existing site has been built with WordPress.

(In Part 2 we show you where to set up WordPress on your domain)

In Part 3, we looked at the configuration phase of the blueprint.

In this step, we configure all the settings (hosting, internal and external) that affect your website’s traffic-getting ability …

(In Part Three we show you how to configure all the settings that can affect your site’s ability to generate traffic automatically)

In Part 4, we will look at ways to automate traffic generation using various WordPress plugins.

Why It Makes Sense To Automate The Traffic-Getting Process

Depending on who you talk to, you could find yourself spending a couple of hours every day (or more) promoting your business on social media, as well as trying to manage your business, your content and your web presence.

Most businesses simply lack the time, resources and budget to engage in the kind of content marketing that many online marketing experts are prescribing. If you are spending all of your time posting updates on LinkedIn, Twitter, or Facebook in addition to writing content for your website or blog, how can anything in your business get done?

(Keeping their business running is how most small businesses spend their time. Source: National Federation Of Independent Businesses)

Small businesses spend most of their working hours trying to keep their businesses up and running. On top of this, there’s sales and marketing. After all, businesses need to stay competitive and grow in order to survive.

Marketing research conducted by email and social media marketing company Vertical Response found that:

• Almost half of all small businesses surveyed spent around 6 hours per week on social media (the other half of businesses surveyed that used social media spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same research was conducted today, the figures would most likely be even higher.
• More than half of all small businesses surveyed spent 1-3 hours or more to create a blog post.
• Finding and posting content for social media was their most time-consuming online activity.

(Businesses spend more time each year marketing and promoting themselves online. Source: VerticalResponse.com)

As businesses spend more time marketing and promoting themselves online as a matter of business survival and competition, this leaves less time for under-resourced businesses to focus on other areas …

(Businesses with limited budget, time, and resources and many areas to focus on need to plan their marketing strategy very carefully.)

Another important thing to keep in mind is that, in addition to spending time promoting and marketing your business on a number of social media sites, you are investing all of your efforts into virtual real estate that you have no control over. You don’t own Facebook, Twitter, or YouTube. These sites can and will make decisions that can dramatically impact your business without requiring your input. Why invest so much effort and time building a business on someone else’s asset? With WordPress, you can control your own real estate and publish your content automatically to other websites.

Automating processes to leverage time is nothing new. Businesses of all sizes have been doing it since the Industrial Age. In the Information Age, however, the increasing availability of many new marketing channels creates a number of dilemmas for small business owners, especially for those with limited time, resources, and budgets. For example:

• Which of these marketing channels should you focus more of your efforts, time, and budget on?
• Should you invest so much time and effort building assets on sites that do not belong to you (e.g. YouTube, Twitter, Tumblr, etc.) while ignoring your own domain?
• Do you create new content for every channel you plan to include in your marketing strategy?

The Benefits Of Automating Your Traffic Generation With WordPress

What I’d like to share with you now, is a free, simple, and effective formula that lets you automate the web traffic generation with WordPress.

With this strategy, you will be able to:

• Save time creating web content and social media,
• Save money on content creation and unnecessary online marketing costs,
• Determine which marketing channels you should invest more budget, efforts, and time on,
• Invest most of your efforts building your own asset instead of someone else’s and still benefit from other people’s marketing channels.

Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we urge that you stay away from all black hat websites, strategies, software, and anything designed to “game” or violate the policies and terms of service of companies like Twitter, Facebook, Google.

(Web traffic automation doesn’t have to involve using black hat techniques!)

What we are focusing in this series of articles is to show you how to automate your content distribution so you can leverage your time and efforts, and get additional exposure online from sites visited by your target audience.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

As we’ve just seen in the previous section, most small businesses lack the time, human resources and financial means to engage in the kind of content marketing that many experts prescribe. What you want to do, then, is be strategic with your limited budget, time, and resources.

So, instead of choosing this approach, which is very time-consuming …

(Posting content to marketing channels one at a time is very time-consuming!)

Why not choose a smarter, time-saving approach like this instead …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish once, and automate the distribution of your content to all other channels.

You can:

• Automatically distribute content to social media sites and bookmarking sites,
• Automatically distribute content (and comments) to other blogs and web properties using RSS
• Import content automatically (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you get all of this done?

Simple … first, set up your WordPress website as explained in Part 2. Then, configure it as shown in Part 3. Once all of this is in place, you then automate the content distribution with plugins like the ones listed in the section below.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Traffic System – Plugins

Let’s take a brief look at a few traffic-generating WordPress plugins that can help:

• Distribute content automatically to social media sites and social bookmarking sites
• Syndicate comments automatically to other blogs
• Syndicate content to other blogs via RSS feeds

Jetpack

You can get your posts automatically distributed to sites like Twitter, Facebook, Tumblr, GooglePlus, LinkedIn and more as soon as you publish your content using a WordPress plugin like JetPack.

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with many useful features.

After Jetpack has been installed, you will need to connect the plugin to your WordPress.com account …

(Connect Jetpack to your WordPress.com account)

Next, activate a feature called Publicize …

(Activate the Publicize feature)

Once this section is configured, you will be able to automatically share your posts on Facebook, Tumblr, Twitter, LinkedIn, GooglePlus, and more …

(Share your content on various social sites.)

After configuring all account and plugin settings, your content is ready for distribution.

The Publicize feature adds a new section to your Publish box …

(Publicize options in your Publish box.)

Now, whenever you publish new content, it will automatically be shared online to all of the accounts you have set up …

(As soon as you publish, your new posts will be automatically shared online.)

Go here to learn more about this plugin: Jetpack

CommentLuv

(CommentLuv)

WordPress has a built-in commenting feature that lets your visitors engage with your web site, post comments, reply to other users and engage with your content as part of a community.

You can enhance the WordPress default commenting feature using a number of 3rd-party plugins that integrate with social media, helping to spread and share them online.

For example, with a plugin like CommentLuv (Premium version), you can make your site more attractive to commenters by offering them a wider choice of backlinks if they tweet, like, or +1 your content. This plugin will visit the comment author’s website while they are entering their comment and retrieve their latest blog posts, which can be included with their comment when they click submit.

(CommentLuv Pro version can attract more comments and create more user engagement on your website.)

Visit the plugin website to learn more about using this great plugin:

• CommentLuv PRO – WordPress Plugin

Social LinkMachine

(SocialLinkMachine – WordPress content distribution plugin)

Social LinkMachine is a set-and-forget WordPress plugin that allows you to drip-feed your content to dozens of authority websites, build diverse anchor text backlinks, include relevant videos and images, and create 2nd-tier links and social signals on auto-pilot …

(SocialLinkMachine – syndicate content automatically to dozens of authority websites)

With Social LinkMachine installed, you can automatically syndicate and drip-feed your content to over 30 traffic-generating websites, including:

• Bookmarking Platforms: e.g. Bitly, Diigo, Kippt, Zotero, etc.
• Blogging Platforms: e.g. Blog.com, Rebel Mouse, Tumblr, etc.
• Social Media Platforms: Google Plus, YouTube, etc.
• Image Sharing: e.g. Pinterest, etc.
• Document Sharing: e.g. Docdroid, Sendspace, etc.

To learn more about using this WordPress plugin, go here: Social Link Machine

Also, if you would like to know more about setting up social media tracking (in order to get actionable information about your content distribution efforts), go here to learn about social media monitoring tools that will help you manage, measure, and analyze your social media marketing campaigns:

• WordPress And Social Media – Useful Resources For Monitoring Social Performance

The above are just some examples of the many content distribution plugins that are available to WordPress users.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

• How To Kickstart The WordPress Traffic Automation Process To Your Website Or Blog

WordPress Traffic System: Content Sharing Process – Summary

Once your site and plugins have been expertly configured and fully set up, all you need to do then is post new content consistently to automatically begin bringing new web traffic.

If you need great content ideas for your web site, then subscribe to our email training series on content marketing here:

Once you have configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is covered in the next article in the WordPress Traffic Blueprint series.

This is the end of Section 4

To keep reading this article, click here:

• Web Traffic Blueprint Part Five – How To Turn Your WordPress Website Into A Web Traffic Machine

***

***