Tag: Drive More Traffic To Website

Welcome to Part Five of our Website Traffic Blueprint article series, where we show you how to automate traffic to your site using WordPress.

So far, we have covered the following in this article series:

In Part 1 of this series, we provide an overview of the traffic automation process, and explain why using an expertly configured WordPress website is the key to automating traffic to your site …

(With an expertly configured WordPress website or blog, all you have to do to automatically begin bringing more web traffic is post new content consistently!)

In Part 2, we focus on the setup phase. We explain the best way to start if you don’t have a web presence yet, how to set things up if you already have a site, and what to do if your existing site is built using WordPress.

(In Part 2 we show you how to set up a WordPress website or blog on your domain)

In Part 3, we look at the configuration phase. We explained how to configure web hosting settings, WordPress settings, and external settings that affect your website’s traffic-getting ability …

(In Part Three you will configure all the settings that can affect your site’s ability to generate traffic automatically)

In Part 4, we looked at ways to automate your traffic using WordPress plugins.

(Publish once to WordPress and automate the distribution of your content to all other channels!)

In Part 5 of the WordPress web traffic automation blueprint article series, we look at ways to optimize your traffic with different tools and strategies.

WordPress Traffic Automation Blueprint – Traffic Optimization Systems

In addition to getting your WordPress site expertly configured, generating quality traffic on a consistent basis is the product of a clear business vision, sound digital planning, and excellent systems in place.

(Consistent traffic is the product of a business vision, planning, and excellent systems)

Let’s review briefly the systems that will help you grow and manage your new traffic.

These systems include:

• Marketing Systems – The processes and methods used to drive new traffic to your website.
• Technical Systems – How you keep your web presence up and running for receiving new traffic.
• Business Systems – How you manage and respond to traffic.

(Use systems to grow, automate, optimize, and manage your web traffic)

Let’s briefly review the above systems:

Marketing Systems

Your marketing systems consist of the processes and methods used to create traffic for your business. Your marketing systems can be tested by asking questions such as:

• What is your content marketing strategy?
• How will you apply your budget and resources to these channels?
• Who will create your content, sales funnels, and marketing campaigns?
• How will you measure the results of your marketing campaigns?

During the setup and configuration phase, you should have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising to help you generate some intelligence. If you’re tracking your marketing campaigns correctly, this should yield some actionable data, such as the keyword phrases people are searching online to find your website, which you can use to create web content targeted specifically to your audience.

Technical Systems

Your technical systems and processes keep your web presence up and running for receiving traffic. There’s no point sending traffic to your website if your site is experiencing problems or your web pages take a long time to load.

Your systems need to handle technical areas like webhosting, website maintenance and support, installing and updating new applications (e.g. plugins), integration, customization, troubleshooting, etc.

You can test your technical systems by questions such as:

• Who looks after my webhosting?
• Who looks after my website and keeps my site, plugins, themes, etc. maintained and up-to-date?
• Who will fix errors, troubleshoot problems, provide technical support and advice, etc. if you experience difficulties?

Many potential problems can be minimized if your website planning and setup and configuration phases have been completed correctly. Like all technology, however, you should expect new problems to arise. You will need the right technical systems in place to handle these.

Business Systems

You need good business systems and processes in place to help you manage new traffic. These include:

• Communication systems
• Managing human and financial resources
• Handling sales inquiries
• Order fulfillment
• Customer service/training
• etc.

If you intend to outsource your digital marketing and technical maintenance, then make sure you also implement excellent systems for managing all outsourcing processes.

WordPress Web Traffic Automation Blueprint – Traffic Optimization Tools & Strategies

If your business objectives are clear and your systems and processes are in place, all you need to focus on are ways to develop a “traffic loop”.

Let’s walk through an example of implementing, optimizing, and further automating a traffic loop. Take a look at the chart below …

(Traffic loop)

Increase Reach & Visibility Online

Step 1 of the process is to get your business exposed to as many traffic generation sites and channels as you can.

Tips

• An expertly configured WordPress site allows you to automatically publish your content on sites like Facebook, Twitter, Pinterest, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content online.
• As mentioned earlier, investing in some paid advertising (e.g. Facebook ads) can help generate some initial data, which you can use to create web content better targeted to your audience’s needs.
• Repurpose your content to leverage the power, appeal, and reach of different media formats.
• Continue learning about ways to get web visitors using methods like LinkedIn ads, videos, StumbleUpon, etc.

Tools, Plugins, & Methods

See earlier sections of this article series for many useful plugins, tools, and methods we’ve already covered to help you reach more members of your target audience.

Also, see other posts and tutorials on this site to learn more about plugins that let you easily add the following to your website:

• Share your posts online,
• Run contests, offer downloads or discounts for likes/shares,
• Add user generated content, feeds, etc.
• Distribute content online in various media formats (e.g. videos, PDF guides, slides, etc.)

Build Authority & Credibility

Getting more content published is a great first step, but for this activity to be really effective, your content needs to build authority and credibility with your audience.

Publishing higher quality content not only helps to establish your credibility, it also improves your chances of getting more views from social sharing and hence more visitors.

Useful Tips And Ideas

• Create and publish content that will add value to your audience and showcase your expertise. This includes content that informs and educates readers, training content, case studies, adding testimonials, etc.
• Consider publishing a special report that you can sell or distribute online.

Plugins, Tools, And Strategies

We have created a detailed course on content creation that you can plug into at no cost here:

Also, if you haven’t already, see other posts on this site to learn more about plugins that allow you to easily add the following to your site:

• Legal Pages
• Testimonials
• Customer Support (e.g. Helpdesk, Live Chat, etc.)
• Ratings
• User Reviews
• Badges/Certificates Of Recognition

Grow Influence & Engagement

As your business grows, you may want to consider developing “traffic on tap.” You can do this by growing a list or starting a network.

With “Traffic On Tap,” all of your traffic comes from customers or subscribers – people who already know you and trust you. Your influence and reputation can be used to generate new traffic with every post you publish, forum post you add, or email you send out.

Traffic Tips

• Encourage users to leave comments and start discussions on your site.
• Add an autoresponder training course and encourage people to subscribe.
• Add a free or paid membership site.
• Create or join an online group on Facebook.

Plugins, Tools, And Strategies

Many solutions and plugins are available that can help grow your online influence and improve engagement. For example:

• Autoresponders/Email Newsletters (e.g. Aweber, GetResponse, etc.)
• Contact Forms, Live Chat
• Forums & Social Communities (e.g. bbPress, BuddyPress)
• Polls and Surveys
• Webinars (e.g. Webinar JEO)
• Comment sharing
• Add media, image galleries, etc.

Identify Problems And Provide Solutions

If you take advantage of incoming traffic to find out what users are looking for, you should have no problem developing new services, products, and solutions, all of which provide new opportunities for generating additional traffic.

Traffic Ideas

• Create an e-learning course.
• Publish expert guides that can be sold or distributed online (e.g. sell on Amazon.
• Consider adding an e-commerce store to your business.

Plugins, Tools, & Methods

If you plan to provide solutions online (as opposed to just providing information), then some of the more useful plugins you may want to add to your website or blog include:

• Membership Sites (e.g. Wishlist Member, S2 Member, etc.)
• e-Learning Courses (e.g. Courseware)
• Event Registrations (e.g. EventEspresso)

Analyze Data & Feedback

The final step of the process is the collection and analysis of data. By interpreting data gathered from existing traffic, you can discover new traffic opportunities.

Hopefully, by now you have already installed an analytics program (e.g. Google Analytics) on your website. Make sure you can also understand the data.

WordPress Traffic Automation System – Summary

Once you implement the above strategies, all you have to do is rinse and repeat, fine-tuning and refining your methods as you go to grow your traffic and get better your results.

In summary:

• Start with an expertly configured WordPress site backed by good marketing, technical and business systems,
• Implement a content marketing strategy (with some paid advertising to drive initial traffic and generate useful data) to increase your reach and visibility online,
• Add plugins, list-building strategies, and other solutions if needed to help build authority, trust, and credibility, and also to increase engagement with visitors,
• Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
• Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, now you have a blueprint that will help you automate and optimize the process of driving visitors to your WordPress website and build a more successful business online.

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