Tag: Drive More Traffic To Website

Welcome to Part Five of our Web Traffic Blueprint article series, where we show you how to drive new visitors automatically to your website using WordPress.

So far, here is what we have covered in this series:

In Part One, we explained why using an expertly configured WordPress website is the key to generating automated web traffic …

(With an expertly configured WordPress website or blog, all you have to do to start attracting web traffic is post fresh content on a consistent basis!)

In Part Two, we looked at the setup phase of this system. We explained the best way to get started if you don’t have a web presence yet, how to set everything up if you already have a website, and what to do if your existing website was built with WordPress.

(In Part 2 we show you how to set up a WordPress website on your domain)

In Part 3, we look at configuring the system. We configured all the settings that affect your site’s ability to generate traffic automatically …

(In Part 3 you learn how to configure all the settings (hosting, internal and external) that affect your site’s ability to generate traffic automatically)

In Part 4, you learned how to set up various plugins that can get new visitors automatically to your site simply by posting new content.

(Publish once to WordPress and automate the distribution of your content to all other marketing channels!)

In this section of the WordPress web traffic automation blueprint article series, we discuss ways to optimize the traffic-getting process using different tools and strategies.

WordPress Web Traffic Automation Blueprint – Traffic Optimization Systems

In addition to getting your WordPress website or blog expertly configured, generating quality traffic consistently is the product of a clear business vision, careful digital planning, and excellent systems and process in place.

(Generating automated traffic is the result of having a clear business vision, planning, and systems)

Let’s briefly review the systems that will help you grow and manage your traffic.

These systems include:

• Marketing Systems – How you create traffic for your business.
• Technical Systems – How you ensure that your digital presence remains up and running for receiving new traffic.
• Business Systems – The systems used to manage and respond to traffic.

(Systems help you grow, automate, and manage your web traffic)

Let’s briefly review the above systems:

Marketing Systems

Your marketing systems consist of the processes and methods used to create new traffic for your website. Your online marketing systems can be tested by asking questions such as:

• What is your content marketing strategy/online marketing strategy?
• How will you allocate your budget and resources to your marketing channels?
• Who will create your content, sales funnels, and marketing campaigns?
• How will you track conversions and measure the ROI of your online campaigns?

During the setup and configuration phase, you would have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising to help generate some initial data, such as the keyword phrases people are searching online to find your site, which you can use to create web content better targeted to your audience’s needs.

Technical Systems

Your technical systems and processes ensure that your digital presence remains optimized for receiving new traffic. There’s no point driving traffic to your site if your site is constantly experiencing problems or your pages take a long time to load.

Your technical systems need to be able to adequately handle technical areas like webhosting, website maintenance and support, installing and updating software (e.g. plugins), integration, customization, troubleshooting, etc.

You can test your technical systems by questions such as:

• Who looks after my server?
• Who is looking after my website and keeping my site, plugins, themes, etc. maintained and up-to-date?
• Who will fix errors, troubleshoot problems, provide technical support and advice, etc. should anything go wrong?

Many potential issues can be minimized if your website planning and setup and configuration phases have been completed correctly. Like all technology, however, you should expect problems. Your technical systems need to be robust enough to handle these.

Business Systems

Your business systems and processes help you manage the influx of traffic. This includes:

• Communication systems
• Resources management – human, financial
• Handling leads and sales inquiries
• Order fulfillment
• Customer training/service
• etc.

If you plan to outsource your digital marketing and technical support, then you will need to put systems in place to manage all outsourcing processes.

WordPress Web Traffic Blueprint – Optimizing Traffic Generation

With clear business objectives and great systems in place, all you need to do is to grow, optimize, and automate a “traffic loop”.

Let’s walk through an example of how to implement, optimize, and further automate a traffic loop. Take a look at the illustration below …

(Implement, optimize, and automate a traffic loop)

Increase Reach & Visibility

Step 1 of the process is to increase visibility for your business.

Tips

• An expertly configured WordPress site will allow you to automatically distribute your content to places like Facebook, Twitter, Pinterest, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content online.
• As mentioned earlier, investing in some paid advertising (e.g. Facebook ads) can help generate data, which you can use to create content better targeted to your audience.
• Repurpose your content to leverage the power, appeal, and reach of different media formats.
• Continue learning about ways to drive web traffic using methods like Facebook, solo ads, email, etc.

Plugins, Tools, & Strategies

See previous sections of this tutorial series for a number of excellent tools, plugins, and strategies we’ve already covered to help you reach more members of your target audience.

Also, see other posts on this site to learn more about plugins that allow you to easily add the following to your website:

• Share your posts online,
• Run contests, offer discounts or downloads for likes/shares,
• Display user generated content, feeds, etc.
• Distribute content online in other media formats (e.g. videos, PDF guides, audio, etc.)

Build Authority & Credibility

Getting more content out there is a great first step, but to make this more effective, your content needs to build authority and credibility with visitors.

Publishing higher quality content improves your chances of getting more people to share it with others and hence more traffic.

Tips

• Focus on content that will add value to users and showcase your expertise. This includes content that informs and educates readers, training content, user reviews, adding testimonials, etc.
• Consider publishing instructional PDF guides or special reports that can be sold or distributed online.

Plugins, Tools, & Strategies

We have created a complete email series aimed at helping you come up with endless content for posting to your website or blog:

Also, ask us about WordPress plugins that let you easily add the following to your website:

• Legal Pages
• Testimonials
• Customer Support (e.g. Helpdesk, Live Chat, etc.)
• Ratings
• User Reviews
• Badges/Certificates Of Trust

Grow Influence & Engagement

At some point, you may want to consider developing “traffic on tap.” You can achieve this by growing a list or starting a group.

With “Traffic On Demand,” most of your traffic will come from customers or subscribers – people who already know you and trust you. Your influence and reputation can be used to generate traffic with every post you publish or email broadcast you send out.

Tips

• Encourage visitors to leave comments and start discussions on your site.
• Add an email training course and encourage people to subscribe.
• Add a paid or free membership site, online forum, or social community.
• Create or join an online group on Facebook.

Tools & Strategies

There are many solutions and WordPress plugins that are easy to implement and can help grow your influence and improve user engagement. For example:

• Autoresponders (e.g. Aweber, MailChimp, etc.)
• Contact Forms, Live Chat
• Forums & Social Communities (e.g. bbPress, BuddyPress)
• Polls and Surveys
• Webinars (e.g. Webinar JEO)
• Comment sharing
• Add media, video galleries, etc.

Identify Needs/Problems And Provide Solutions To These

If you take advantage of incoming traffic to find out what your visitors need, you can develop new solutions, all of which provide new opportunities to generate new streams of traffic.

Traffic Optimization Tips

• Consider creating an online training program.
• Consider publishing a special report or PDF guide that you can sell or distribute online (e.g. sell on Clickbank.
• Add an e-commerce store to your site.

Tools & Strategies

If you plan to provide services, products, and solutions online (as opposed to just providing information), learn more about plugins that allow you to easily add the following to your website:

• Membership Site plugins (e.g. Wishlist Member, S2 Member, etc.)
• e-Learning Courses (e.g. Courseware)
• Event Registrations (e.g. EventEspresso)

Analyze Data & Feedback

The final step of the process is the collection and analysis of data. By interpreting data gathered from existing traffic, you can discover new ways to generate content that can bring you additional traffic.

Hopefully, by now you already have installed an analytics tool like Google Analytics on your site. Make sure you understand the metrics and features and can interpret the data.

WordPress Web Traffic Blueprint – Summary

Once you implement the above strategies, all you have to do is repeat the same process, fine-tuning and refining your methods as you go to grow your traffic and improve your results.

In summary:

• Start with an expertly configured WordPress site backed by good marketing, technical and business systems,
• Implement a content marketing strategy (consider adding some paid advertising to drive initial traffic and generate useful data) to increase your reach and visibility online,
• Add plugins, list-building strategies, and other solutions if required to build authority, trust, and credibility, and also to improve engagement with users,
• Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
• Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, now you have a blueprint that will help you drive more visitors automatically to your web site and get better results online.

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