Tag: Traffic Generation

Welcome to Part Five of our WordPress Website Traffic Blueprint article series, where we show you how to automate traffic to your site using WordPress.

So far, we have covered the following in this series:

In Part One of this series, we explained why using an expertly configured WordPress website is the key to automating traffic to your website …

(With an expertly configured WordPress web site, all you have to do to automatically start generating traffic is publish web content consistently!)

In Part 2, we focus on the setup phase of this process. We help you understand the best way to get started if you don’t have a web presence yet, how to set everything up if you already have a site, and what to do if your site has been built with WordPress.

(In Part 2 we show you how to set up WordPress on your domain)

In Part Three, we focus on the configuration phase. We explained how to configure all the settings (hosting, WordPress and external) that can affect your website’s ability to generate traffic automatically …

(In Part Three we explain how to configure hosting settings, internal settings, and external settings that affect your site’s traffic-getting ability)

In Part Four, we looked at ways to automate traffic generation with plugins.

(Publish once and automate your content distribution to all other marketing channels!)

In Part Five of the WordPress web traffic automation blueprint article series, we discuss ways to optimize traffic generation with different tools and strategies.

WordPress Traffic System – Systems

In addition to getting your WordPress website or blog expertly configured, the key to generating successfully on a consistent basis is having a clear business vision, careful digital planning, and excellent systems and process in place.

(Generating consistent traffic is the product of having a clear business vision, planning, and excellent systems)

Let’s review briefly the systems that will help you grow and manage all traffic.

These include:

• Marketing Systems – How you drive traffic to your website.
• Technical Systems – How you ensure that your web presence remains up and running for receiving new traffic.
• Business Systems – How you manage and respond to new traffic.

(Systems help you grow, automate, and manage your traffic)

Let’s review the importance of the above systems briefly:

Marketing Systems

Your marketing systems consist of the processes and strategies used to drive new traffic to your website. Your online marketing systems can be tested by asking questions such as:

• What is your online marketing strategy?
• How will you apportion your budget and resources to these channels?
• Who will create and optimize your content, sales funnels, and run your marketing campaigns?
• How will you measure the results of your online marketing campaigns?

During the setup and configuration phase, you should have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising (e.g. Google AdWords) to help you generate some intelligence. If you’re tracking your marketing campaigns correctly, this should yield some actionable data, such as the keywords people are searching online to find your site, which you can use to create web content better targeted to your audience’s needs.

Technical Systems

Your technical systems keep your web presence up and running for receiving new traffic. There’s no point driving traffic to your website if your site is constantly experiencing problems or your pages take a long time to load.

Your systems need to be able to adequately handle areas like webhosting, site maintenance and support, installing and updating new software (e.g. plugins), customization, integration, troubleshooting, etc.

Your technical systems can be tested by asking questions such as:

• Who will look after my webhosting?
• Who will look after my website and keep my site maintained and up-to-date?
• Who will fix errors, troubleshoot problems, provide technical support and advice, etc. should anything go wrong?

Many potential problems can be minimized if your website planning and setup and configuration phases have been completed correctly. Like all technology, however, you can expect new problems. You will need the right technical systems in place to handle these.

Business Systems

You need good operational systems and processes in place to help you manage and respond to new traffic. This includes:

• Communication systems
• Resources management – human, financial
• Handling leads and sales enquiries
• Order fulfillment
• Customer service/training
• etc.

If you plan to outsource your digital marketing and technical support, then make sure you have implemented great systems for managing all outsourcing.

WordPress Web Traffic Automation Blueprint – Traffic Optimization Tools & Methods

If your business objectives are clear and your systems and processes are in place, all you need to focus your efforts on is implementing your “traffic loop”.

Let’s walk through an example of implementing, optimizing, and automating a traffic loop. Take a look at the chart below …

(WordPress can help implement, optimize, and automate your traffic loop)

Increase Reach And Visibility

The first step of the process is to increase visibility for your business.

Tips

• Your expertly configured WordPress site allows you to automatically publish your content on places like Facebook, Twitter, Pinterest, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content through your expertly configured WordPress site.
• As mentioned earlier, investing in some paid advertising can help you generate actionable data such as the keywords people are searching online to find your site, which you can use to create content better targeted to your audience.
• Repurpose your content to leverage the power, appeal, and reach of different media formats.
• Continue learning about ways to bring more visitors using methods like Facebook ads, YouTube, email ads, etc.

Tools, Plugins, & Methods

See earlier sections of this article series for many excellent tools, plugins, and methods we’ve already covered to help you reach more potential users.

Also, if you haven’t already, learn more about plugins that let you easily add the following to your website:

• Share your posts online,
• Run contests, offer downloads or discounts for shares/likes,
• Add user generated content, feeds, etc.
• Publish and distribute content online in other media formats (e.g. videos, PDF guides, infographics, etc.)

Build Authority And Credibility

Getting more content out there is good, but for this activity to be really effective, your content also needs to be building authority and credibility with visitors.

Publishing higher quality content improves your chances of getting it shared around and hence more traffic.

Traffic Ideas

• Create and publish content that adds value to potential visitors and that showcases your expertise. This includes content that educates and informs readers, training content, user reviews, adding testimonials, etc.
• Consider publishing an instructional e-book that you can sell or distribute online (e.g. sell on Amazon.

Tools & Strategies

We have created an entire course on content creation that you can plug into at no cost here:

Also, if you haven’t already, see other posts on this site to learn more about plugins that allow you to easily add the following to your website:

• Legal Pages
• Testimonials
• Customer Support (e.g. Helpdesk, Live Chat, etc.)
• Ratings
• User Reviews
• Badges/Certificates Of Recognition

Grow Influence And Engagement

At some point, you may want to consider developing “traffic on demand.” You can do this by growing a list or starting a community.

With “Traffic On Tap,” most of your traffic will come from an audience of customers or subscribers – people who already like you and trust you. Your influence and reputation can be used to generate traffic with every blog post you publish, forum post you add, or broadcast you send out.

Useful Tips

• Encourage commenting and discussions on your site.
• Add an email newsletter and encourage people to subscribe.
• Add a free or paid membership site, online forum, or social community.
• Start or join an online group on Facebook.

Plugins, Tools, & Methods

There are many solutions and plugins that are easy to implement and can help increase your online influence and improve engagement. For example:

• List-Building Solutions (e.g. Aweber, MailChimp, etc.)
• Contact Forms, Live Chat
• Forums and Social Communities (e.g. bbPress, BuddyPress)
• Polls and Surveys
• Webinars (e.g. Webinar JEO)
• Comment sharing
• Add media, image galleries, etc.

Identify Problems & Provide Solutions

If you take advantage of incoming traffic to listen to what users are searching for, you should have no problem developing new services, products, and solutions, all of which provide new opportunities for generating new streams of web traffic.

Traffic Optimization Tips

• Consider creating a free or paid e-learning program.
• Consider publishing expert guides that can be sold or distributed online (e.g. sell on Clickbank.
• Consider adding e-commerce to your business.

Tools And Methods

If you plan to provide services and products online (as opposed to just providing information), then some of the more useful plugins you may want to consider adding to your site include:

• Membership Sites (e.g. Wishlist Member, S2 Member, etc.)
• Learning Management Systems (e.g. Courseware)
• Event Registrations (e.g. EventEspresso)

Analyze Data & Feedback

The final step of the process is to collect and analyze data. By learning to interpret data gathered from existing traffic, you can discover new traffic opportunities.

You should have already installed an analytics tool (e.g. Google Analytics) on your website. Make sure you can also understand the data.

WordPress Traffic Automation System – Summary

All you have to do once you implement the above strategies is repeat the process over and over again, fine-tuning and refining your methods as you go to grow your traffic and improve your results.

In summary:

• Begin with an expertly configured WordPress site backed by good marketing, technical and business systems,
• Implement a content marketing strategy (with some paid advertising to drive traffic and generate useful data) to increase your reach and visibility online,
• Add plugins, list-building strategies, and other methods if necessary to help build authority and credibility, and also to improve engagement with visitors,
• Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
• Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, this information has given you a blueprint that will help you automate and optimize the process of driving traffic to your web site and get better results online.

***

***