Tag: Traffic Generation

Welcome to Part Five of our Website Traffic Blueprint article series, where we show you how to drive new traffic automatically to your site using the WordPress CMS platform.

So far, we have covered the following in this article series:

In Part 1, we explain why using an expertly configured WordPress website or blog is the key to generating automated traffic …

(With an expertly configured WordPress blog, all you have to do to start generating more web traffic is publish web content on a regular basis!)

In Part Two, we discuss the setup phase. We help you understand the best way to start if you don’t have a web presence yet, how to set things up if you already have a site, and what to do if your site is built using WordPress.

(In Part two we show you where to set up WordPress on your domain)

In Part 3, we focused on important configuration decisions. We explained how to configure webhosting settings, WordPress settings, and external settings that affect your site’s traffic-getting ability …

(In Part 3 you learn how to configure all the settings that can affect your site’s ability to generate traffic automatically)

In Part Four, we showed you how to set up various WordPress plugins that can help get new traffic automatically to your website or blog as you begin to publish fresh content on a regular basis.

(Publish once, automate the rest!)

In Part Five of the WordPress web traffic automation blueprint series, we discuss ways to optimize the traffic generation process with a number of different tools and strategies.

WordPress Traffic Blueprint – Traffic Optimization Systems

In addition to getting your WordPress website or blog expertly configured, generating traffic successfully on a consistent basis comes comes from the combined outcome of having a clear business vision, sound digital planning, and good systems and process in place.

(Consistent traffic is the product of having a clear business vision, sound planning, and excellent systems)

Let’s review the systems that will help you grow and manage all traffic.

These systems include:

• Marketing Systems – How you create new traffic for your website.
• Technical Systems – How you ensure that your web presence remains optimized for receiving traffic.
• Business Systems – How you manage and respond to traffic.

(Systems help you grow, automate, optimize, and manage your traffic)

Let’s review the importance of the above systems briefly:

Marketing Systems

Your marketing systems consist of the processes and strategies used to drive traffic to your website. You can test your online marketing systems by asking questions such as:

• What is your online marketing strategy?
• What resources and portion of your budget will you allocate to these marketing channels?
• Who will create your content, sales funnels, and marketing campaigns?
• How will you track conversions and measure the cost-effectiveness of your online marketing campaigns?

During the setup and configuration phase, you should have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising to help you generate some initial intelligence. If you’re tracking your marketing campaigns correctly, this should yield some actionable data, such as the keyword phrases people are searching online to find your site, which you can use to create content targeted specifically to your audience.

Technical Systems

Your technical systems keep your online presence optimized for receiving traffic. There’s no point sending traffic to your site if your site is constantly down or your pages take a very long time to load.

Your systems include handling technical areas like webhosting, website maintenance and support, installing and updating software (e.g. plugins), customization, integration, troubleshooting, etc.

Your technical systems can be tested by asking questions such as:

• Who will look after my server?
• Who is looking after my website and keeping my site maintained and up-to-date?
• Who will fix errors, troubleshoot problems, provide technical support and advice, etc. if you experience difficulties?

Many potential problems can be minimized if your planning and setup and configuration phases have been done correctly. Like all technology, however, you should expect new problems to arise. Your technical systems need to be robust enough to handle these.

Business Systems

Your business systems and processes help you manage and respond to the influx of new traffic. These include:

• Communication systems
• Resources management – human, financial
• Handling sales inquiries
• Order fulfillment
• Customer service/training
• etc.

If you plan to outsource your digital marketing and technical maintenance, then you will need good systems in place to manage all outsourcing.

WordPress Web Traffic System – Traffic Optimization Tools And Strategies

If your business objectives are clear and your systems and processes are in place, all you need to do is focus on how to grow and optimize your “traffic loop”.

Let’s go through an example of how to implement, optimize, and further automate a traffic loop. Take a look at the chart below …

(WordPress can help implement, automate, and optimize your traffic loop)

Increase Reach And Visibility Online

The first step of the process is to increase visibility for your business.

Tips

• Your expertly configured WordPress site will allow you to automatically publish your content on sites like Facebook, Twitter, Pinterest, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content through your expertly configured WordPress site.
• As mentioned earlier, investing in some paid advertising can help you generate actionable and intelligent data, which you can use to create web content targeted specifically to your audience.
• Repurpose your content to leverage different media formats.
• Continue learning about ways to get traffic using methods like LinkedIn advertising, videos, StumbleUpon, etc.

Plugins, Tools, And Methods

See earlier sections of this tutorial series for a number of excellent tools and strategies we’ve already covered to help you reach more members of your target audience.

Also, if you haven’t already, contact us to learn more about plugins that allow you to easily add the following to your WordPress website:

• Share your comments and posts online,
• Run contests, offer discounts/downloads for likes/shares,
• Display user generated content, feeds, etc.
• Publish and distribute content online in other media formats (e.g. videos, PDF guides, infographics, etc.)

Build Authority And Credibility

Getting more of your content published is good, but for this activity to be really effective, your content also needs to build authority and credibility with users.

Publishing authoritative content improves your chances of getting more people to share it with others and hence more visitors.

Tips

• Focus on creating content that will add value to potential visitors and showcase your expertise. This includes content that educates and informs readers, training content, user reviews, adding testimonials, etc.
• Consider publishing a training guide that can be sold or distributed online (e.g. sell on Clickbank.

Tools, Plugins, And Strategies

If you need help coming up with endless topics for posting content on your website, then subscribe to our FREE email training series on content marketing here:

Also, if you haven’t already, look for plugins that let you easily add the following to your website or blog:

• Legal Pages
• Testimonials
• Customer Support (e.g. Helpdesk, Live Chat, etc.)
• Ratings
• User Reviews
• Badges/Certificates Of Trust

Grow Influence And Engagement

At some point, you may want to consider developing “traffic on tap.” You can achieve this by building a list or starting an online forum or network.

With “Traffic On Tap,” most of your traffic will come from an audience of customers or subscribers – people who already like you and trust you. Your influence and reputation can be used to generate new traffic with every post you publish, forum post you add, or email you send out.

Useful Tips & Ideas

• Encourage commenting and discussions on your site.
• Add an autoresponder newsletter and encourage people to subscribe.
• Add a paid or free membership site.
• Start or join a Facebook/LinkedIn Group.

Tools, Plugins, & Strategies

There are many solutions and WordPress plugins that can help increase your influence and improve user engagement. For example:

• Autoresponders/Email Newsletters (e.g. Aweber, GetResponse, etc.)
• Contact Forms, Live Chat
• Forums and Social Communities (e.g. bbPress, BuddyPress)
• Polls & Surveys
• Webinars (e.g. Webinar JEO)
• Comment sharing
• Add media, video galleries, etc.

Identify Needs & Provide Solutions To These

By taking advantage of incoming traffic to listen to what your visitors are looking for, you can develop new services, products, and solutions, all of which can provide you with new opportunities to generate additional traffic.

Useful Tips & Ideas

• Consider creating a free or paid e-learning program.
• Publish an instructional e-book that can be sold or distributed online (e.g. sell on on the Amazon Kindle book store.
• Add an e-commerce store to your business.

Tools, Plugins, And Methods

If you plan to provide services, products, and solutions online (as opposed to just providing information), then some of the more useful WordPress plugins you may want to consider adding to your website or blog include:

• Membership Site plugins (e.g. Wishlist Member, S2 Member, etc.)
• e-Learning Courses (e.g. Courseware)
• Event Registrations (e.g. EventEspresso)

Analyze Data & Feedback

The final step of the process is to collect and analyze data. By interpreting data gathered from existing traffic, you can discover new opportunities to create content that can generate you additional traffic.

You should already have installed an analytics tool like Google Analytics on your website. Make sure you understand the metrics and can interpret the data.

WordPress Web Traffic Automation System – Summary

Once you implement the above strategies, all you have to do is rinse and repeat, fine-tuning and refining your methods as you go to grow your traffic and get better your results.

In summary:

• Begin with an expertly configured WordPress site backed by good marketing, technical and business systems,
• Implement a content marketing strategy (consider adding some paid advertising to drive traffic and generate useful data) to increase your reach and visibility online,
• Add plugins, list-building strategies, and other solutions if needed to help build authority and credibility, and also to improve engagement with visitors,
• Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
• Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, now you have a blueprint that will help you drive more visitors automatically to your web site and grow your business online.

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