WordPress Traffic Automation Guide

This tutorial is part of a series of comprehensive articles designed to help you learn how to grow your business online inexpensively and drive traffic sustainably with a WordPress-driven website or blog and proven online marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Almost every business needs a regular stream of web visitors to stay in business online.

Knowing how to generate more visitors to your website is one of the fundamental skills of growing an online presence successfully. Lack of web traffic is also one of the most common complaints made by website owners everywhere.

Why Do So Many Businesses Have Difficulty Bringing More Traffic To Their Web Sites?

If you type any of the key phrases below into Google …

• “how to increase more web traffic to my site”
• “how can I bring web traffic to my website”
• “need to get more traffic”
• “easiest way to attract more traffic using Facebook”
• “need more web visitors”

… and you will immediately find thousands of pages offering you information on strategies to help drive more website visitors …

(There are many ways to drive more website visitors. This article series will show you how to set up a simple system to take advantage of most of these traffic generation methods!)

Clearly, there is no shortage of ways to drive traffic to your site. There are tons of tutorials and free information online that can show you cost-effective strategies to get more traffic to your website.

The problem often has more to do with businesses not investing sufficient time into learning how to drive traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.

The picture below shows the approach most small businesses take when it comes to generating traffic to their sites …

(This is how many site owners approach the challenge of generating traffic to their sites)

Essentially, the approach most small businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to your site.

As we will show you in just a moment, there is a smarter approach.

Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will take care of this problem.

Outsourcing is fine if you already have systems in place to manage your traffic generation activities. If not, you will probably end up wasting a lot of your time and money looking for a winning method.

(Without a proper foundation and the right systems in place, website traffic generation can end up being very costly!)

Driving web traffic sustainably involves laying a solid foundation online, implementing the right systems, continually testing elements in your campaigns, experimenting with different advertising and promotional services, analyzing results, comparing ROI across different traffic generation solutions, etc.

Is There A Simpler, Automated Way To Increase Website Visitors?

Imagine if all you had to do to drive web traffic to your web site was to publish content on a regular basis.

This is not fantasy or science fiction … it’s a fact! In fact, many website owners are currently doing what we have just described … and so can you!

In the WordPress Traffic Blueprint article series, you will discover what you need to do to set up an automated traffic machine that can help begin delivering a stream of web traffic to your website, simply by adding regular content to your website.

How To Set Up A System That Will Automatically Help Bring Traffic To Your Website

As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:

1. Set up specific systems to lay down a solid foundation for generating sustainable traffic
2. Add web content on a regular basis to drive traffic and generate data organically
3. Add new traffic strategies and test

(Getting web traffic sustainably requires laying a solid foundation online and putting proper systems in place)

Right now, we’re mostly concerned with Step One. The aim of our article series is to help you lay the foundations for a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money in lots of different ways
• Automatically get your web pages indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress site, you just add content and your site will then do the rest, informing other sites about your content and bringing you back web traffic!)

What Is An Expertly Configured WordPress Web Site?

An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress web site.

An expertly configured WordPress blog is a website that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, content syndication, and reporting.

Why Do I Need An Expertly Configured WordPress-Driven Site?

We have published many excellent articles on this site about the benefits of using WordPress-powered sites to grow your business online.

Understanding how and why an “expertly configured” WordPress web site can help begin delivering a stream of targeted visitors to your business requires several articles, which is why we really recommend that you spend some time reading our content and subscribe to this site (this way, you will be informed when new information on this topic gets published).

Let’s begin by answering some basic questions:

What makes WordPress so special? What does WordPress provide that other web platforms don’t?

Take a look at the illustration below …

(Static Website vs Expertly Configured WordPress Website)

Many sites are built on applications that create “static” websites. Essentially, this means that the web site pages just sit inside the server waiting to be discovered. A static website doesn’t communicate with anyone else outside the application; it doesn’t broadcast to anyone in the cybersphere or notify any other site that new content has been published on the site.

Think about it … if with a traditional website, all of the content simply sits there passively waiting to be found, then the business owner has to keep promoting their web presence and its content to maintain new web visitors coming.

WordPress is different!

WordPress comes with powerful built-in functionality that lets site owners set up, configure and build an automated “online traffic generation” machine, where all you then need to do is add new content and your site does the rest, immediately notifying search engines, social media and other online properties about your site to automatically generate you new website traffic …

(With an expertly configured WordPress website, you simply publish content and WordPress will then do the rest, informing other sites about your new content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The WordPress Website Traffic Blueprint overview, we explain the components of this automated traffic system:

• Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal results.
• Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also an integration of your built-in WordPress features with 3rd-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your WordPress site settings have been configured and integrated with various external tools, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to more visitors.
• Optimize – We recommend starting with a content marketing strategy to build traffic sustainably. With the right systems in place, you can also begin measuring and understanding your results and start gathering valuable data that will allow you to make smarter decisions when using different traffic generation strategies.

This is the end of Section 1

To read the rest of this article, click here:

Website Traffic Blueprint Part Two – How To Create A Traffic-Getting Machine

This article is part of an tutorial series aimed at helping you learn how to grow your business online cost-effectively with a WordPress-powered website or blog and proven marketing methods that are easy and quick to implement.

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