WordPress Traffic Automation Guide

This article is part of a comprehensive article series aimed at helping you learn how to grow your business online cost-effectively with a WordPress-powered website or blog and proven online marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of almost every business online.

Knowing how to bring new visitors to your website is essential to running a successful business online. Driving traffic to a website is also one of the biggest challenges faced by almost every website owner.

Why Are So Many Businesses Having Difficulty Driving More Visitors To Their Web Sites?

If you type any of the phrases below into Google …

• “get traffic to my site for free”
• “drive more web traffic to my web site”
• “best 5 methods to get traffic”
• “ideas to get more visitors using SEO”
• “drive customers to your web site for free”

… and you will be presented with loads of information on different methods to help you increase your website visitors …

(There are many strategies to increase web traffic to your site. In this article series you will learn how to set up a system to take advantage of many of these traffic generation strategies!)

There is clearly no shortage of ways to drive more visitors to your web site. There are tons of products and free information that can show you how to bring more visitors to your web site.

The problem is often more to do with business owners not investing enough time into learning how to generate traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The illustration below shows the approach most businesses take when it comes to generating web traffic …

(This is how many site owners approach the challenge of generating web traffic)

Essentially, the typical approach many small businesses take is this: first, you build a website, and then you figure out how to drive traffic to your website.

As we will show you in just a moment, there is a smarter way.

Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate the problem.

There is nothing wrong with outsourcing if you have great systems in place to manage and process information about your traffic generation activities. If not, you will probably end up investing a lot of valuable time and money searching for a profitable strategy to get more traffic.

(Without laying down a solid foundation and putting the right systems in place, website traffic generation can end up becoming a costly waste of time and money!)

Sustainable traffic generation involves setting up a solid foundation online, implementing systems, continually testing elements in your campaigns, experimenting with different advertising and promotional methods, tracking results, comparing ROI across different traffic generation strategies, and so on.

Is There A Simple, Automated Way To Generate More Website Visitors?

Imagine if you owned a web site where the only thing you had to do to instantly deliver new visitors to your web site was to publish content on a regular basis.

This is not science fiction … it’s a fact! As a matter of fact, many website owners are currently doing this … and you can too!

In our article series, you will discover what you need to do to set up an automated traffic machine that can begin delivering web traffic to your site, simply by adding new content on a regular basis to your website.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 fundamental steps:

1. Set up specific systems to lay down a solid foundation for creating sustainable web traffic
2. Add content on a regular basis to start bringing visitors and generating data
3. Test new traffic methods

(Driving continuous web traffic sustainably requires setting up a solid foundation online and implementing the right systems)

Right now, we’ll mostly be focusing on Step 1. The purpose of this article series is to help you lay the foundations for a traffic generation system that will ultimately help your business:

• Save time using automation and leverage
• Save money by starting simple and scaling up only when it made sense to do so
• Automatically notify search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation methods, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress web site, you simply publish content and WordPress then does the rest!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress website.

An ”expertly configured” WordPress blog is a website that is not only built using the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with other sites, specifically in areas like SEO, content syndication, and analytics.

Why Use An Expertly Configured WordPress-Powered Website?

We write extensively on this site about the benefits of using the WordPress CMS to grow your business online.

Understanding how and why an “expertly configured” WordPress site can help create an automated traffic system requires a number of articles, which is why we recommend that you spend some time reading our content and subscribe to our site (this way, we can let you know when we publish a new article).

Let’s start by answering a couple of basic questions:

Why WordPress? Why can’t you use some other web platform?

Take a look at the diagram below …

(Static vs Expertly Configured WordPress Site)

Many websites are built with applications that create “static” websites. Essentially, what this means is that the content mostly sits inside a server waiting to be discovered. On its own, a static website doesn’t communicate with anything else outside its application; it doesn’t send out ’pings’ to anyone in the cybersphere or notify any other site when new content has been added to the site.

Think about it … if with a static website, all of your content simply sits in a server passively waiting to be found, then you have to actively promote your site and your content to continue driving new visitors.

WordPress is different!

The WordPress application provides many features that let users set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is publish content and WordPress then does the rest, immediately notifying search engines, social media and other online properties about your site to automatically start generating you more website visitors …

(With an expertly configured WordPress web site, you just add new content and WordPress then does the rest, informing the world about your content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Site Traffic Blueprint overview, we break down the components of your automated web traffic system:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for maximum benefit.
• Automate – Your traffic system requires not only internal WordPress settings to be configured but also integrating your built-in WordPress features with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your site settings have been configured and integrated with various third-party services, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to new visitors.
• Optimize – We recommend beginning with a content marketing strategy to build sustainable traffic. With the right systems in place, you can begin measuring and analyzing incoming traffic and gather valuable data that will allow you to make smarter decisions when using different traffic generation strategies.

This is the end of Section 1

To read the rest of this article, click here:

Web Traffic Blueprint Part Two – Discover How To Create An Automated Traffic Generation Machine

This tutorial is part of a comprehensive tutorial series aimed at helping you learn how to grow your business online with a WordPress-driven website and proven web marketing strategies.

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