WordPress Traffic Automation Guide
This article is part of a series of comprehensive tutorials designed to help you learn how to grow your business online using a WordPress-driven website and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Just about every business needs a constant stream of visitors to stay in business online.
Knowing how to drive more traffic to your website is a requirement of running an online presence successfully. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Struggle To Attract Traffic To Their Websites?
If you type any of the searches below into Google …
- “how to drive more web traffic to my web site”
- “how can I get more visitors to my website for free”
- “ideas to increase more visitors”
- “learn how to get web site traffic using paid advertising”
- “bring more people to my web site”
… and you will immediately find loads of tips, tricks, and information on different methods to help get more visitors to your web site …
(There are many methods to drive more website visitors. This article series will help you set up a simple system to benefit from all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your website. There are loads of tutorials and free information online that can teach you methods to drive more visitors to your web site.
The problem is often more to do with businesses not investing enough time into learning how to generate traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The diagram below shows the typical approach many businesses take when it comes to generating website traffic …
(This is how most site owners approach traffic generation)
Essentially, the typical approach many businesses take is this: first, you build a website, and then you figure out how to drive traffic to the site.
As you will discover in a moment, there is a better approach.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.
Outsourcing is useful if you already have the systems set up to manage your traffic generation activities. If not, all you will probably do is end up spending a lot of your valuable time and money searching for a positive ROI traffic-getting method.
(Without a solid foundation and systems in place, traffic generation can end up being a costly waste of time and money!)
Sustainable traffic generation involves setting up a solid foundation online, putting systems in place, testing variables in your campaigns, experimenting with different advertising and promotional strategies, analyzing results, comparing ROI across different traffic generation solutions, etc.
Is There A Way To Automate The Process Of Increasing Traffic?
Imagine owning a web site where the only thing you had to do to instantly deliver an ongoing stream of targeted traffic to your web site was to publish content on a regular basis.
This is not fantasy or fiction … it’s a fact! In fact, many website owners are already doing what we have described above … and so can you!
In our Web Traffic Blueprint article series, you will discover what you need to do to set up an automated traffic machine that will help begin driving a stream of web traffic to your site, simply by publishing new content on a regular basis to your website.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to start driving traffic and generating traffic data
- Start adding other traffic methods and test
(To get sustainable traffic, you first need to set up the right systems)
At this point, we’re mostly concerned with Step 1. The purpose of our article series is to lay the foundations of a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in many different ways
- Automatically get your web content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress website, you simply publish content and your website will do the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website is not the same thing as a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress website or blog is a website or blog that is not only built with WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and the way it integrates with various services, specifically in areas like SEO, external site syndication, and analytics.
Why Use An Expertly Configured WordPress-Driven Site?
We provide a number of excellent blog posts on this site about the benefits of using the WordPress platform to grow your business online.
Understanding how an “expertly configured” WordPress website will help deliver web traffic to your business requires a number of article installments, which is why we strongly recommend that you spend some time reading our content and subscribe to our site (this way, we can let you know when new content about this topic is published).
Let’s begin by addressing these basic questions:
Why WordPress? What does WordPress do that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many web sites are built with applications that create websites with “static” web pages. Essentially, what this means is that the content files mostly sit inside the server waiting to be found. By itself, a static website doesn’t communicate with anyone outside the application; it doesn’t ’ping’ anybody in cyberspace or notify any other site when new content has been published.
Think about it … if in a traditional website, the content simply sits in a server passively waiting to be found, then the business owner has to actively keep promoting their site and its content to maintain new web traffic coming.
WordPress is different!
The WordPress platform comes with default functionality that gives users the ability to set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is publish content and WordPress does the rest, immediately notifying various online properties about your new content to automatically start generating your business new traffic …
(With an expertly configured WordPress website, you just post content and WordPress then does the rest, notifying the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we break down the components of this automated web traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also the expert integration of your WordPress site with external tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your site with various third-party tools, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to potential new visitors.
- Optimize – We recommend starting with a content-based strategy to build organic traffic. With the right systems in place, you can start to track and understand your results and start gathering valuable data that will allow you to make more intelligent and cost-effective decisions as you expand to additional traffic generation methods.
This is the end of Section 1
To read the rest of this article, click on the link below:
This article is part of a comprehensive series of tutorials designed to help site owners learn how to grow their business online and drive traffic automatically with a WordPress website or blog and proven online marketing strategies.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum