WordPress Traffic Automation Guide
This tutorial is part of a comprehensive series of tutorials designed to help site owners learn how to grow their business online inexpensively with a WordPress website and proven marketing methods that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Discovering effective strategies to get visitors to your website is a requirement of running an online presence successfully. Increasing traffic to a web site is also one of the most difficult challenges faced by almost all web site owners.
Why Do So Many Businesses Struggle To Bring More Visitors To Their Websites?
Search for any of the information below in Google …
- “how to attract more traffic to your web site”
- “how do I increase more traffic to my web site”
- “top 50 places to increase web traffic”
- “best way to bring website visitors using videos”
- “I need web visitors”
… and you will be presented with loads of information on methods to help increase your website visitors …
(There are loads of ways to increase web traffic to your web site. This article series will show you how to set up a simple system to benefit from most of these traffic generation strategies!)
There is clearly no shortage of ways to drive visitors to your website. There are tons of courses and free resources that can show you cost-effective strategies to drive more visitors to your site.
The problem is often more about businesses not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The picture below shows the typical approach most businesses take when it comes to generating traffic to their sites …
(This is how many businesses approach traffic generation)
Essentially, the approach most businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to it.
As we will show you in a moment, there is a smarter approach.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate this problem.
There is nothing wrong with outsourcing if you have systems in place to manage your traffic generation activities already. If not, all you will probably do is end up investing a lot of your valuable time and money searching for a profitable traffic-getting strategy.
(Without a solid foundation and proper systems, web traffic generation can become very costly!)
Sustainable traffic generation requires laying a solid foundation online, putting systems in place, testing variables in your campaigns, experimenting with different services, analyzing results, comparing ROI across different traffic generation opportunities, etc.
Is There A Way To Automate The Process Of Driving More Web Visitors?
Imagine if all you had to do to automatically attract new visitors to your website was to publish content on a regular basis.
This is not fiction or fantasy … it’s a fact! Many website owners already have some or all of the elements in place for this to happen … and so can you!
In our Web Site Traffic Blueprint article series, you will learn how to create an automated traffic generation machine that can help begin attracting targeted visitors to your web site, simply by adding regular content to your site.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to drive visitors and generate web traffic data organically
- Start testing other traffic methods
(To get sustainable web traffic, you first need to set up the right systems)
Right now, we’ll mostly be focusing on Step 1. The aim of this article is to show you how to set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically get your web content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress site, you simply add new content and WordPress will then do the rest, informing the world about your content and bringing you back traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website is not the same thing as a professionally-configured WordPress website or blog.
An expertly configured WordPress site is a web site that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and functionality of WordPress and the way it can be integrated with various sites, specifically in areas like search engine optimization, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Powered Site?
We have published many great articles on this site about using the WordPress CMS to grow your business online.
Understanding why and how an “expertly configured” WordPress website can create an automated traffic system requires a number of articles, which is why we recommend that you spend some time reading our other articles and consider subscribing to our site (this way, you will be informed whenever we publish a new article).
Let’s start by addressing some basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? What does WordPress offer that other web platforms don’t?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are built on platforms that create “static” websites. Essentially, this means that your website pages mostly sit inside the server waiting to be found. A static website doesn’t communicate with anything outside the application; it doesn’t ’ping’ anyone in cyberspace or inform any other site when new content has been published.
Think about it … if with a static website, your content just sits in a server passively waiting to be found, then you have to actively continue promoting your website and your content to maintain web traffic coming.
WordPress is different!
The WordPress CMS application provides special features that allow users to set up, configure and build an automated “traffic generation” machine, where all you then need to do is publish content and WordPress will then do the rest, instantly notifying various online properties about your new content to automatically generate you new website traffic …
(With an expertly configured WordPress web site, you just add new content and your site then does the rest, informing the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we explain the components of your automated traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for maximum benefit.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also the expert integration of your WordPress site with third-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various external services, you simply begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to more web visitors.
- Optimize – We recommend starting with a content-focused strategy to build sustainable traffic. With the right systems in place, you can then start monitoring and analyzing incoming traffic and gather valuable data that will allow you to make more intelligent and cost-effective decisions when expanding to new traffic generation strategies.
This is the end of Section 1
To read more, click here:
This article is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online and drive traffic sustainably with a WordPress-powered website and proven marketing strategies that are easy and quick to implement.
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