WordPress Traffic Automation Guide

This article is part of an article series aimed at helping website owners learn how to grow their business online inexpensively with a WordPress website or blog and proven marketing methods that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of almost every business online.

Learning how to generate more visitors to your website is essential to building an online presence successfully. Lack of online traffic is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Having Difficulty Bringing Visitors To Their Websites?

If you search for any of the phrases below in Google …

• “how to get traffic to your site for free”
• “how do I get web traffic to my web site”
• “ways to drive web traffic”
• “ways to increase traffic using YouTube”
• “get buyers to your web site”

… and you will be immediately presented with loads of information on different strategies to help you drive more visitors to your site …

(There are lots of methods to get more website visitors. This article series will help you set up a simple system to benefit from all these traffic generation strategies!)

There is clearly no shortage of ways to drive traffic to your web site. There are thousands of courses and free information online that can show you effective strategies to get more visitors to your site.

The problem is often more about businesses not investing enough time into learning how to generate web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are many ways to leverage and automate your web traffic generation.

The diagram below shows the approach many businesses take when it comes to generating website traffic …

(This is how many web site owners approach the challenge of generating web traffic)

Essentially, the approach many small businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to the site.

As you will see in just a moment, there is a better approach.

You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will eliminate this problem.

Outsourcing is great if you have systems set up to manage and analyze the results of your traffic generation campaigns already. If not, you will probably end up wasting a lot of your valuable time and money looking for a profitable traffic-getting strategy.

(Without a proper foundation and systems in place, traffic generation can end up being a very costly activity!)

Sustainable traffic generation requires setting up a solid foundation online, implementing proper systems, testing variables in your campaigns, experimenting with different services, analyzing results, measuring ROI across different traffic generation opportunities, etc.

Is There A Way To Automate The Process Of Driving More Website Traffic?

Imagine if all you had to do to instantly drive targeted visitors to your business was to regularly publish content to your website or blog.

This is not fiction or fantasy … it’s a fact! Many website owners are currently doing this … and so can you!

In our article series, we explain how to create an automated traffic machine that can instantly begin delivering a stream of targeted traffic to your web site, simply by publishing new content to your website on a consistent basis.

How To Set Up A System That Will Automatically Bring Traffic To Your Website

As you can see in the diagram below, the web traffic blueprint we present in this article series involves three fundamental steps:

1. Set up systems to lay down a solid foundation for getting sustainable web traffic
2. Add content on a regular basis to drive traffic and generate web traffic data organically
3. Add new traffic methods

(Sustainable traffic generation requires setting up a solid foundation online and putting systems in place)

At this stage, we’ll mostly be focusing on Step One. The purpose of our article series is to explain the process of setting up a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money in lots of different ways
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress site …

(With an expertly configured WordPress website, you simply post new content and WordPress will then do the rest!)

What Is An Expertly Configured WordPress Web Site?

An expertly configured WordPress website or blog is different than a professionally-configured WordPress web site.

An expertly configured WordPress website is a site that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and built-in functionality of WordPress and how it can be integrated with various sites, specifically in areas like search engine optimization, content syndication, and analytics.

Why Use An Expertly Configured WordPress Web Site?

We provide a number of comprehensive articles on this site about using the WordPress platform to grow your business online.

Understanding why and how an “expertly configured” WordPress web site can be used to create an automated traffic system requires a number of article installments, which is why we recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know when we publish a new article).

Let’s start by answering these basic questions:

What makes WordPress so special? Why can’t you use another platform?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Site)

Many web sites are built on platforms that create “static” websites. Essentially, what this means is that your digital content typically sits inside your server waiting to be discovered. By itself, a static website doesn’t communicate with anything outside the platform; it doesn’t broadcast to anyone in cyberspace or notify any other website when new content has recently been published on the site.

Think about it … if with a static website, your content just sits there passively waiting to be found, then you have to actively promote your web presence and your content to continue bringing in new visitors.

WordPress is different!

WordPress comes with powerful built-in functionality that lets site owners set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is add new content and WordPress will then do the rest, instantly notifying various online properties about your site to bring you new website traffic …

(With an expertly configured WordPress site, you simply publish new content and your website then does the rest, notifying the world about your new content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Website Traffic Blueprint overview, we go over the components of this automated traffic system:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for best results.
• Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also integrating your site’s built-in functionality with external services and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your site settings and integrating your website with various third-party sites, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to more web visitors.
• Optimize – We recommend beginning with a content strategy to build traffic sustainably. With the right systems in place, you can start to track and understand your results and gather valuable data that will allow you to make intelligent and cost-effective decisions as you expand to other traffic generation methods.

This is the end of Section 1

To keep reading about this topic, click on the link below:

Web Traffic Blueprint Part 2 – How To Automatically Drive More Web Traffic For Your Business

This tutorial is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business with a WordPress-driven website or blog and proven marketing strategies that are easy to implement.

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