WordPress Traffic Automation Guide

This article is part of a series of articles and tutorials aimed at helping business owners learn how to grow their business online cost-effectively with a WordPress-powered website and proven marketing strategies that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Almost every business needs a constant stream of new visitors to grow online.

Finding effective strategies of getting traffic to your website is vital to building a business online successfully. Increasing visitors to a web site is also one of the biggest challenges faced by almost every business owner.

Why Are So Many Businesses Having Difficulty Bringing More Traffic To Their Web Sites?

If you type any of the following searches into Google …

• “how to drive visitors to my site for free”
• “drive more visitors to my website for free”
• “top 50 methods to attract more web site traffic”
• “how to get traffic using Pinterest”
• “I need more free web visitors”

… and you will be immediately presented with lists of sites that provide tips, tricks, and information about strategies to help you drive more traffic to your website …

(There are lots of methods to drive more website visitors. In this article series you will learn how to set up a system to take advantage of many of these traffic generation strategies!)

There is clearly no shortage of ways to drive traffic to your web site. There are loads of products and free sites that can teach you strategies to bring more visitors to your website.

The problem often has more to do with business owners not investing sufficient time into learning how to generate traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are a number ways to leverage and automate your web traffic generation.

The picture below shows the approach many businesses take when it comes to generating website traffic …

(This is how most small businesses approach traffic generation)

Essentially, the typical approach many businesses take is this: first, you build a website, and then you figure out ways of driving traffic to your site.

As you will discover in a moment, there is a smarter way.

Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will take care of the problem.

Outsourcing is useful if you have great systems set up to manage your traffic generation campaigns. If not, all you will probably do is end up investing a lot of your time and money searching for a profitable traffic-getting method.

(Without a solid foundation and proper systems, online traffic generation can end up becoming very costly!)

Getting regular web traffic sustainably requires laying a solid foundation online, putting proper systems in place, testing campaign variables, experimenting with different marketing and promotional methods, tracking results, comparing ROI across different traffic generation solutions, and so on.

Is There A Way To Automate The Process Of Getting Traffic?

Imagine owning a web site where all you had to do to deliver web traffic to your business was to publish great content consistently.

This is not fantasy … it’s a fact! Many website owners are currently profiting with this automated traffic system … and so can you!

In our Website Traffic Blueprint article series, you will discover how to create an automated traffic generation system that can begin to drive web traffic to your website, simply by publishing content to your website on a consistent basis.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic method we present in this article series involves three basic steps:

1. Set up systems to lay down a solid foundation for getting sustainable traffic
2. Add content on a regular basis to drive traffic and generate web traffic data organically
3. Start adding other traffic methods and test

(To get sustainable traffic, you first need to set up the right systems)

Right now, we’ll mostly be focusing on Step One. The aim of our article is to help you set up a traffic generation system that will ultimately help your business:

• Save time using leverage and automation
• Save money by starting with a very simple setup and scaling up sensibly
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress website, you simply publish content and WordPress will then do the rest!)

An Expertly Configured WordPress Site – What Is It?

An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress site.

An ”expertly configured” WordPress website or blog is a web site that is not only built on the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with various sites, specifically in areas like SEO, third-party site syndication, and reporting.

Why Do I Need An Expertly Configured WordPress Site?

We provide a number of excellent blog posts on this site about the benefits of using WordPress-powered web sites to grow your business online.

Understanding how and why an “expertly configured” WordPress web site can create an automated traffic system requires a number of articles, which is why we really recommend that you spend some time reading our posts and subscribe to our site (this way, you will be informed when we publish new information on this topic).

Let’s start by addressing some basic questions:

Why use WordPress to set up an automated traffic generation system? What does WordPress provide that other web platforms don’t?

Take a look at the picture below …

(Static vs Expertly Configured WordPress Website)

Many web sites are built using platforms that create “static” websites. Essentially, what this means is that the web site pages simply sit inside the server waiting to be discovered. By itself, a static website doesn’t communicate with anything else outside its platform; it doesn’t broadcast to anyone in cyberspace or inform any other website when new content has been added.

Think about it … if in a traditional website, all of the content simply sits there passively waiting to be found, then the site owner has to continually promote their site and its content to maintain web visitors coming.

WordPress is different!

The WordPress platform comes with default functionality that allows site owners to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is publish content and WordPress does the rest, instantly notifying search engines, social media and other online properties about your new content to bring you new website traffic …

(With an expertly configured WordPress site, you just add content and your website will do the rest, informing other sites about your new content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Traffic Blueprint overview, we explain the components of your automated online traffic machine:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for maximum benefit.
• Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also expert integration of your site with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your site settings have been configured and integrated with various external services, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to new visitors.
• Optimize – We recommend beginning with a content-focused strategy to build traffic sustainably. With the right systems in place, you can then begin measuring and analyzing incoming traffic and gather valuable data that will allow you to make intelligent and cost-effective decisions as you expand to additional traffic generation strategies.

This is the end of Section 1

To read more, click on the link below:

Website Traffic Blueprint Part Two – How To Create An Automated Web Traffic-Getting Machine

This tutorial is part of a comprehensive tutorial series aimed at helping you learn how to grow your business and drive traffic automatically using a WordPress website or blog and proven web marketing strategies.

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