WordPress Traffic Automation Guide
This article is part of a comprehensive tutorial series designed to help you learn how to grow your business using a WordPress-driven website and proven marketing strategies that are easy to use and quick to implement.
***
WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of just about every single business online.
Learning how to increase traffic to your website is one of the fundamental skills of running an online presence successfully. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Drive More Traffic To Their Websites?
Type in any of the commonly-searched phrases below into Google …
- “get more visitors to my web site for free”
- “how do I bring more traffic to my website”
- “best 5 methods to increase web site visitors”
- “ways to drive more web traffic using social media”
- “attract traffic to my web site”
… and you will find loads of tips, tricks, and information about different ways to increase your website visitors …
(There are many ways to increase your website visitors. This article series will help you set up a simple system to benefit from many of these traffic generation strategies!)
There is clearly no shortage of ways to drive visitors to your web site. There are thousands of courses and free information that can teach you cost-effective strategies to bring more visitors to your website.
The problem often has more to do with businesses not investing sufficient time into learning how to drive traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The diagram below shows the approach many businesses take when it comes to generating web traffic …
(This is how many businesses approach the challenge of generating web traffic)
Essentially, the typical approach most small businesses take is this: first, you get your website, and then you figure out how to drive traffic to your website.
As you will discover in a moment, there is a smarter way.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will address the problem.
There is nothing wrong with outsourcing if you have great systems in place to manage your traffic generation campaigns. If not, you will probably end up spending a lot of time and money looking for a winning strategy that can deliver you a positive ROI.
(Without laying down a solid foundation and putting the right systems in place, online traffic generation can be a very costly activity!)
Getting web traffic sustainably requires setting up a solid foundation online, putting the right systems in place, continually testing campaign elements, experimenting with different strategies, analyzing results, measuring ROI across different traffic generation solutions, and so on.
Is There A Simple, Automated Way To Generate Website Visitors?
Imagine owning a website where the only thing you had to do to deliver web traffic to your business was to regularly add content to your site.
This is not fiction or fantasy … it’s a fact! Many website owners already have some or all of the elements in place for this to happen … and so can you!
In our article series, we will show you how to create an automated traffic system that can help begin to drive targeted traffic to your website, simply by adding regular content to your site.
How To Set Up A System That Will Automatically Bring Traffic To Your Website
As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for getting sustainable traffic
- Add web content on a regular basis to drive visitors and generate data organically
- Add other traffic methods and test
(Driving web traffic sustainably requires setting up a solid foundation online and putting the right systems in place)
At this point, we’re mostly concerned with Step 1. The purpose of this article series is to show you how to set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money by starting with a simple setup and scaling up sensibly
- Automatically get your website pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress site, you simply add new content and WordPress does the rest, notifying other sites about your content and bringing you back web traffic!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website is not the same as a professionally-configured WordPress web site.
An ”expertly configured” WordPress blog is a web site that is not only built with the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and its integration with various services, specifically in areas like SEO, external site syndication, and reporting.
Why Use An Expertly Configured WordPress-Driven Web Site?
We write extensively on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding how an “expertly configured” WordPress website can begin delivering new targeted traffic to your business requires a number of article installments, which is why we recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know when we publish a new article).
Let’s begin by answering these basic questions:
Why WordPress? Why not use some other web platform?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many sites are traditionally built with platforms that create websites with “static” web pages. Essentially, what this means is that your digital content simply sits inside a server waiting to be discovered. The static website doesn’t communicate with anyone else outside the application; it doesn’t broadcast to anyone in the cybersphere or inform any other website when new content has recently been published in the website.
Think about it … if in a traditional website, the content just sits in a server passively waiting to be found, then the website owner has to actively continue promoting their site and its content to maintain web visitors coming.
WordPress is different!
WordPress provides a number of features that allow users to set up, configure and build an automated “online traffic generation” machine, where all you then have to do is add content and WordPress does the rest, immediately notifying various online properties about your site to automatically generate your business new website traffic …
(With an expertly configured WordPress site, you just publish content and WordPress will then do the rest, informing other sites about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we explain the components of this automated web traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also an expert integration of your built-in WordPress features with external services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site has been configured and integrated with various third-party services, all you have to do is publish new content on a regular basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to new targeted visitors.
- Optimize – We recommend starting with a content marketing strategy to build traffic organically. With the right systems in place, you can then begin to monitor and analyze incoming traffic and start gathering valuable information that will allow you to make more intelligent and cost-effective decisions as you expand to different traffic generation methods.
This is the end of Section 1
To continue reading this article, click here:
This tutorial is part of a comprehensive series of tutorials aimed at helping small business owners learn how to grow their business with a WordPress website or blog and proven marketing methods that are easy to implement.
Get Notified When New WordPress Tutorials Get Published – Subscribe To Our Site!
***
"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum