WordPress Traffic Automation Guide
This article is part of a series of comprehensive tutorials aimed at helping site owners learn how to grow their business online cost-effectively with a WordPress website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Finding new ways of increasing traffic to your website is one of the fundamental skills of building an online presence successfully. Getting traffic to a website is also one of the greatest challenges faced by most web site owners.
Why Are So Many Businesses Struggling To Attract More Traffic To Their Websites?
Search for any of the following information in Google …
- “how to get web traffic to your web site for free”
- “get web traffic to my website for free”
- “top 100 methods to increase more visitors”
- “need to increase more web traffic using Facebook”
- “I need more free web visitors”
… and you will be immediately presented with lists of sites containing tips, tricks, and information on different strategies to drive more website visitors …
(There are loads of strategies to drive more website visitors. This article series is designed to help you set up a simple system to benefit from most of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive visitors to your web site. There are tons of courses and free sites online that can show you cost-effective ways to bring more traffic to your website.
The problem often has more to do with businesses not investing enough time into learning how to generate new traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are a number ways to automate and leverage your web traffic generation.
The picture below shows the typical approach many small businesses take when it comes to generating traffic to their sites …
(This is how most web site owners approach traffic generation)
Essentially, the typical approach many businesses take is this: first, you build your website, and then you figure out ways of driving traffic to it.
As you will see in just a moment, there is a better approach.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will address this problem.
There is nothing wrong with outsourcing if you have systems set up to manage your traffic generation campaigns already. If not, you will probably end up investing a lot of your valuable time and money searching for a winning traffic strategy.
(Without laying down a solid foundation and putting the right systems in place, website traffic generation can become a costly waste of time and money!)
Sustainable traffic generation requires laying a solid foundation online, putting proper systems in place, continually testing campaign variables, experimenting with different methods, tracking results, measuring ROI across different traffic generation methods, etc.
Is There A Simple, Automated Way To Grow Web Visitors?
Imagine if all you had to do to instantly deliver a stream of web traffic to your website was to publish valuable content consistently.
This is not fantasy … it’s a fact! Many website owners are currently doing what we’ve described above … and you can too!
In our WordPress Traffic Blueprint article series, we will show you how to create an automated traffic system that can instantly begin delivering a stream of targeted visitors to your website, simply by adding new content to your website on a regular basis.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for driving sustainable traffic
- Add content on a regular basis to start bringing visitors and generating traffic data
- Start adding other traffic strategies and test
(To generate sustainable web traffic, you first need to put in the right systems)
Right now, we’re mostly concerned with Step 1. The purpose of this article is to provide an overview of how to set up a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money by starting simple and scaling up cost-effectively
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress site, you simply add new content and WordPress then does the rest, informing the world about your content and bringing you back traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress website or blog.
An expertly configured WordPress blog is a website that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and the way it integrates with various services, specifically in areas like SEO, third-party site syndication, and reporting.
Why Do I Need An Expertly Configured WordPress Site?
We write extensively on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding how and why an “expertly configured” WordPress website can deliver an ongoing stream of web traffic to your business requires a number of articles, which is why we strongly recommend that you spend some time reading our content and subscribe to this site (this way, you will be informed whenever we publish new content about this topic).
Let’s start by addressing these basic questions:
Why does it have to be WordPress? What does WordPress do that other web platforms don’t?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Site)
Many websites are traditionally built with applications that create “static” websites. Essentially, what this means is that your web content simply sits inside your server waiting to be found. A static website doesn’t communicate with anyone else outside its application; it doesn’t send out signals to anyone in the cybersphere or announce to any other website that new content has been published.
Think about it … if in a traditional website, the content simply sits in a server passively waiting to be found, then the web site owner has to keep promoting their website and its content to continue driving web traffic.
WordPress is different!
The WordPress CMS application provides a number of features that let users set up, configure and build an automated “web traffic generation” machine, where all you then need to do is publish content and WordPress will do the rest, instantly notifying search engines, social media and other online properties about your new content to automatically generate your business new website visitors …
(With an expertly configured WordPress web site, you simply post new content and WordPress will then do the rest, informing the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we break down the components of your automated online traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also the expert integration of your site with external services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your website with various external sites, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to new targeted visitors.
- Optimize – We recommend beginning with a content marketing strategy to build sustainable traffic. With the right systems in place, you can then begin tracking and understanding incoming traffic and start gathering valuable information that will allow you to make better decisions when using other traffic generation strategies.
This is the end of Part One
To read the rest of this article, click here:
This tutorial is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online inexpensively and drive traffic automatically using a WordPress-driven website or blog and proven marketing strategies that are easy to implement.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum