WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles aimed at helping you learn how to grow your business online inexpensively and drive traffic organically using a WordPress website and proven marketing methods that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Learning effective strategies to generate more visitors to your website is vital to growing a successful business presence online. Lack of online traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Getting Traffic To Their Websites?
Type in any of the commonly-searched phrases below into Google …
- “how to get more web traffic to my web site for free”
- “increase web traffic to my web site”
- “top 25 methods to bring more website visitors”
- “ideas to get more website traffic using LinkedIn”
- “I need more free web visitors”
… and you will be immediately presented with loads of information about different strategies to help you drive more visitors to your site …
(There are loads of ways to drive more web traffic to your website. In this article series you will learn how to set up a system to take advantage of many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more traffic to your site. There are loads of courses and free resources online that can teach you effective strategies to drive more traffic to your web site.
The problem is often more to do with businesses not investing enough time into learning how to grow traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are many ways to automate and leverage your web traffic generation.
The picture below shows the typical approach most businesses take when it comes to generating traffic to their sites …
(This is how many site owners approach traffic generation)
Essentially, the approach many businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to the site.
As we will show you in just a moment, there is a smarter way.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate the problem.
Outsourcing is great if you already have the systems set up to manage your traffic generation activities. If not, you will probably end up spending a lot of time and money looking for a positive ROI traffic-getting strategy.
(Without a proper foundation and the right systems in place, online traffic generation can end up becoming a costly waste of time and money!)
Driving continuous web traffic sustainably involves laying a solid foundation online, implementing proper systems, continually testing campaign elements, experimenting with different marketing and promotional methods, tracking results, comparing ROI across different traffic generation solutions, and so on.
Is There A Simple, Automated Way To Drive Traffic?
Imagine if you owned a web site where the only thing you had to do to instantly deliver an ongoing stream of targeted traffic to your website was to publish content consistently.
This is not fantasy … it’s a fact! As a matter of fact, many website owners already have some or all of the basic components set up for this to happen … and you can too!
In our article series, we will show you the process of setting up an automated traffic machine that will drive targeted traffic to your site, simply by adding regular content to your website.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for creating sustainable traffic
- Add web content on a regular basis to drive traffic and generate web traffic data organically
- Add other traffic methods
(To generate sustainable traffic, you first need to set up the right systems)
At this stage, we’ll mostly be focusing on Step One. The aim of our article series is to help you understand how to set up a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money by starting with a simple setup and scaling things as you grow
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress web site, you just post content and your site will do the rest, informing the world about your new content and bringing you back traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website or blog is different than a professionally-configured WordPress site.
An ”expertly configured” WordPress website or blog is a website or blog that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and its integration with various sites, specifically in areas like SEO, external site syndication, and reporting.
Why Use An Expertly Configured WordPress Web Site?
We write extensively on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding why and how an “expertly configured” WordPress website can be used to set up an automated traffic system requires several articles, which is why we strongly recommend that you spend some time reading our content and subscribe to this site (this way, you will be informed whenever a new article gets published).
Let’s start by addressing these basic questions:
What makes WordPress so special? Why not use some other web platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are traditionally built with platforms that create “static” websites. Essentially, this means that your website content mostly sits inside the server waiting to be found. The static website doesn’t communicate with anything outside the platform; it doesn’t ’ping’ anyone in the cybersphere or notify any other website when new content has been added to your site.
Think about it … if with a static website, the content simply sits there passively waiting to be found, then the business owner has to keep promoting their web presence and its content to maintain web traffic coming.
WordPress is different!
WordPress provides several features that let site owners set up, configure and build an automated “online traffic generation” machine, where all you then have to do is publish content and your website does the rest, immediately notifying various online properties about your new content to drive you new web site traffic …
(With an expertly configured WordPress site, you just add content and your site will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Website Traffic Blueprint overview, we break down the components of this automated online traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for maximum benefit.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also the expert integration of your site’s built-in functionality with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site has been configured and integrated with various external services, you then begin publishing new content on a regular basis and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to potential new visitors.
- Optimize – We recommend beginning with a content marketing strategy to build sustainable traffic. With the right systems in place, you can begin to measure and analyze your incoming traffic and start gathering valuable data that will allow you to make better decisions as you expand to other traffic generation strategies.
This is the end of Section 1
To read more, click here:
This article is part of an article series aimed at helping website owners learn how to grow their business online inexpensively using a WordPress-powered website or blog and proven online marketing strategies.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)