WordPress Traffic Automation Guide

This tutorial is part of a comprehensive series of articles aimed at helping you learn how to grow your business using a WordPress-powered website and proven marketing strategies that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of just about every single business online.

Knowing how to attract visitors to your website is vital to building an online presence successfully. Driving traffic to a web site is also one of the most difficult challenges faced by almost all website owners.

Why Do So Many Businesses Have Difficulty Getting Traffic To Their Web Sites?

Type any of the following key phrases into Google …

• “bring more traffic to my site”
• “how can I increase visitors to my web site”
• “how to get visitors”
• “how to get web visitors using Reddit”
• “bring more people to my website”

… and you will find loads of information on methods to help you get more traffic to your website …

(There are loads of strategies to drive more web traffic to your website. In this article series you will learn how to set up a simple system to benefit from all these traffic generation methods!)

There is clearly no shortage of ways to drive more visitors to your site. There are tons of tutorials and free information that can teach you cost-effective how to get more visitors to your site.

The problem is often more about businesses not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are several ways to automate and leverage your web traffic generation.

The illustration below shows how most small businesses approach the challenge of generating web traffic …

(This is how many businesses approach the challenge of generating web traffic)

Essentially, the typical approach many businesses take is this: first, you build a website, and then you figure out ways of driving traffic to your site.

As you will see in a moment, there is a better way.

You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will take care of this problem.

Outsourcing is great if you have systems in place to manage and process information about your traffic generation activities already. If not, you will probably end up spending a lot of your valuable time and money looking for a profitable traffic strategy.

(Without laying down a solid foundation and putting proper systems, web traffic generation can end up becoming a costly waste of time and money!)

Sustainable traffic generation requires setting up a solid foundation online, putting the right systems in place, continually testing campaign variables, experimenting with different advertising and promotional strategies, tracking results, measuring ROI across different traffic generation strategies, etc.

Is There A Way To Automate The Process Of Getting Web Visitors?

Imagine if you owned a web site where all you had to do to attract new visitors to your business was to regularly publish valuable content to your website.

This is not science fiction or fantasy … it’s a fact! As a matter of fact, many website owners are already doing what we’ve just described … and you can too!

In the Web Site Traffic Blueprint article series, you will discover what is required to set up an automated traffic machine that can help begin delivering a stream of web traffic to your website, simply by publishing new content on a consistent basis to your website.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:

1. Set up systems to lay down a solid foundation for creating sustainable traffic
2. Add content on a regular basis to drive visitors and generate data organically
3. Add other traffic strategies

(Sustainable traffic generation involves laying a solid foundation online and implementing systems)

Right now, we’re mostly concerned with Step One. The purpose of this article is to lay the foundations of a traffic generation system that will ultimately help you:

• Save time using automation and leverage
• Save money in many different ways
• Automatically get your website pages indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation strategies, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress blog …

(With an expertly configured WordPress site, you just publish new content and your site does the rest, informing the world about your content and bringing you back web traffic!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress website is not the same as a professionally-configured WordPress site.

An expertly configured WordPress website or blog is a site that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with various sites, specifically in areas like SEO, third-party site notification, and reporting.

Why Use An Expertly Configured WordPress-Driven Web Site?

We provide a number of excellent articles on this site about the benefits of using WordPress-powered web sites to grow your business online.

Understanding how and why an “expertly configured” WordPress blog can help deliver targeted visitors to your business requires several article installments, which is why we recommend that you spend some time reading our other articles and subscribe to this site (this way, you will be informed whenever we publish a new article).

Let’s start by answering some basic questions:

Why does it have to be WordPress? What does WordPress offer that other web platforms don’t?

Take a look at the illustration below …

(Static Website vs Expertly Configured WordPress Website)

Many websites are built using platforms that create websites with “static” web pages. Essentially, this means that your web files mostly sit inside a server waiting to be found. A static website doesn’t communicate with anyone else outside its application; it doesn’t ’ping’ anybody in cyberspace or inform any other website that new content has recently been added.

Think about it … if in a static website, the content simply sits in a server passively waiting to be found, then the business owner has to continually be promoting their website and its content to maintain web traffic coming.

WordPress is different!

The WordPress CMS application provides many features that let users set up, configure and build an automated “web traffic generation” machine, where all you then need to do is publish content and your website will then do the rest, instantly notifying search engines, social media and other online properties about your site to automatically bring your business more website visitors …

(With an expertly configured WordPress website, you just publish new content and your website then does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Website Traffic Blueprint overview, we explain the components of this automated traffic machine:

• Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
• Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also an expert integration of your built-in WordPress features with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your site settings and integrating your website with various third-party tools, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to potential new visitors.
• Optimize – We recommend starting with a content-based strategy to build sustainable traffic. With the right systems in place, you can then start tracking and analyzing your results and gather valuable data that will allow you to make more intelligent and cost-effective decisions when using new traffic generation methods.

This is the end of Section 1

To read more, click here:

Web Site Traffic Blueprint Part Two – How To Get More Web Visitors For Your Business

This tutorial is part of a comprehensive series of articles aimed at helping site owners learn how to grow their business online using a WordPress-powered website or blog and proven online marketing methods.

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