WordPress Traffic Automation Guide

This tutorial is part of a series of comprehensive articles aimed at helping you learn how to grow your business online cost-effectively using a WordPress-powered website and proven marketing strategies that are easy to use and easy to implement.

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WordPress Traffic Automation Blueprint – Overview

Most businesses need a constant stream of new web traffic to stay in business online.

Discovering effective methods to get more traffic to your website is vital to building a successful business presence online. Getting traffic to a web site is also one of the biggest challenges faced by almost every web site owner.

Why Do So Many Small Businesses Have Difficulty Attracting Traffic To Their Websites?

Type any of the following phrases into Google …

• “bring more web traffic to my web site”
• “get more visitors to my website for free”
• “best 5 places to increase more traffic”
• “how to bring traffic using videos”
• “attract more buyers to my website for free”

… and you will be presented with lists of sites containing tips, tricks, and information on strategies to help increase traffic to your web site …

(There are lots of strategies to drive more website visitors. In this article series you will learn how to set up a simple system to take advantage of most of these traffic generation strategies!)

There is clearly no shortage of ways to drive visitors to your website. There are tons of products and free information online that can teach you cost-effective ways to get more visitors to your website.

The problem often has more to do with businesses not investing enough time into learning how to grow web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The diagram below shows the approach many businesses take when it comes to generating traffic to their sites …

(This is how many small businesses approach traffic generation)

Essentially, the approach many businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to the site.

As we will show you in just a moment, there is a better way.

You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.

There is nothing wrong with outsourcing if you already have great systems in place to manage your traffic generation activities. If not, all you will probably do is end up investing a lot of your time and money looking for a positive ROI strategy.

(Without a solid foundation and the right systems in place, web traffic generation can be very costly!)

Sustainable traffic generation requires laying a solid foundation online, putting systems in place, continually testing elements in your campaigns, experimenting with different marketing and promotional services, analyzing results, measuring ROI across different traffic generation methods, and so on.

Is There A Simple, Automated Way To Increase Web Visitors?

Imagine owning a website where all you had to do to drive web traffic to your web site was to regularly publish content to your site.

This is not fantasy or science fiction … it’s a fact! In fact, many website owners are currently doing this … and you can too!

In our article series, we will show you how to create an automated traffic generation system that can help begin delivering an ongoing stream of new visitors to your site, simply by adding regular content to your site.

How To Set Up An Automated Traffic System

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:

1. Set up systems to lay down a solid foundation for generating sustainable traffic
2. Add content on a regular basis to drive traffic and generate web traffic data organically
3. Add other traffic strategies

(To generate sustainable web traffic, you first need to put in the right systems)

At this point, we’re mostly concerned with Step One. The purpose of our article is to lay the foundations of a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money by starting simple and scaling up as you grow
• Automatically notify search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …

(With an expertly configured WordPress site, you just add content and WordPress will then do the rest!)

What Is An Expertly Configured WordPress Web Site?

An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress website or blog.

An expertly configured WordPress site is a site that is not only built on the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and functionality of WordPress and the way it integrates with various sites, specifically in areas like search engine optimization, external site notification, and analytics.

Why Do I Need An Expertly Configured WordPress Web Site?

We write extensively on this site about the benefits of using WordPress to grow your business online.

Understanding why and how an “expertly configured” WordPress web site can attract targeted visitors to your business requires several article installments, which is why we really recommend that you spend some time reading our posts and consider subscribing to this site (this way, you will be informed whenever we publish a new article).

Let’s start by answering some basic questions:

Why WordPress? Why can’t you just use another platform?

Take a look at the illustration below …

(Static vs Expertly Configured WordPress Website)

Many web sites are built using applications that create “static” websites. Essentially, what this means is that the website pages just sit inside the server waiting to be found. A static website doesn’t communicate with anything outside the application; it doesn’t ’ping’ anybody in the cybersphere or notify any other website when new content has been added to the site.

Think about it … if with a traditional website, all of the content just sits there passively waiting to be found, then the business owner has to keep promoting their site and its content to maintain web visitors coming.

WordPress is different!

WordPress provides various features that allow you to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is post new content and WordPress does the rest, instantly notifying various online properties about your new content to automatically start bringing you more website visitors …

(With an expertly configured WordPress web site, you simply add new content and your site then does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Site Traffic Blueprint overview, we break down the components of your automated traffic system:

• Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
• Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also an integration of your site with external tools and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your site settings and integrating your website with various external tools, you simply begin to publish new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to potential visitors.
• Optimize – We recommend starting with a content publishing strategy to build traffic sustainably. With the right systems in place, you can then start to track and analyze your results and gather valuable information that will allow you to make intelligent and cost-effective decisions when using new traffic generation strategies.

This is the end of Section One

To continue reading this article, click here:

WordPress Web Traffic Blueprint Part 2 – How To Grow Your Traffic For Your Business With WordPress

This article is part of an tutorial series aimed at helping you learn how to grow your business with a WordPress website or blog and proven web marketing strategies.

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