WordPress Traffic Automation Guide

This tutorial is part of a series of comprehensive articles designed to help you learn how to grow your business using a WordPress-powered website or blog and proven marketing strategies that are easy to use and quick to implement.

***

WordPress Traffic Automation Blueprint – Overview

Just about every business needs traffic to prosper online.

Knowing how to attract more traffic to your website is essential to building an online presence successfully. Increasing traffic to a website is also one of the most difficult challenges faced by almost every web site owner.

Why Do So Many Businesses Have Difficulty Driving More Visitors To Their Web Sites?

Type any of the following searches into Google …

• “drive visitors to my site for free”
• “how can I drive visitors to my website”
• “top 50 places to drive traffic”
• “learn how to increase more traffic using Twitter”
• “get traffic to your web site for free”

… and you will find loads of tips, tricks, and information on methods to get more visitors to your website …

(There are many methods to get more web traffic to your web site. In this article series you will learn how to set up a simple system to take advantage of most of these traffic generation methods!)

There is clearly no shortage of ways to drive traffic to your site. There are tons of courses and free sites that can teach you ways to drive more traffic to your website.

The problem often has more to do with businesses not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The diagram below shows the approach many small businesses take when it comes to generating traffic to their sites …

(This is how many small businesses approach traffic generation)

Essentially, the typical approach many small businesses take is this: first, you get your website, and then you figure out ways of driving traffic to the site.

As we will show you in just a moment, there is a better approach.

Don’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will take care of this problem.

There is nothing wrong with outsourcing if you already have the systems in place to manage and process information about your traffic generation activities. If not, you will probably end up spending a lot of time and money searching for a winning traffic strategy.

(Without a solid foundation and the right systems in place, traffic generation can end up being a costly waste of time and money!)

Sustainable traffic generation involves setting up a solid foundation online, implementing systems, testing elements in your campaigns, experimenting with different advertising and promotional methods, tracking results, measuring ROI across different traffic generation strategies, etc.

Is There A Way To Automate The Process Of Getting More Traffic?

Imagine if you owned a web site where all you had to do to automatically drive targeted traffic to your business was to publish content consistently.

This is not fantasy … it’s a fact! In fact, many website owners are already doing what we have described above … and so can you!

In our article series, you will discover what it takes to set up an automated traffic system that will help begin attracting an ongoing stream of web traffic to your site, simply by publishing regular content to your site.

How To Set Up A System That Will Automatically Drive Traffic To Your Site

As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:

1. Set up systems to lay down a solid foundation for getting sustainable web traffic
2. Add web content on a regular basis to drive visitors and generate data organically
3. Add new traffic methods

(To generate sustainable traffic, you first need to set up the right systems)

Right now, we’ll mostly be focusing on Step One. The aim of our article series is to explain how to set up a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money in lots of different ways
• Automatically notify search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation methods, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …

(With an expertly configured WordPress site, you simply post content and your site does the rest!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress website is different than a professionally-configured WordPress website.

An expertly configured WordPress site is a web site that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and how it integrates with various services, specifically in areas like SEO, content syndication, and analytics.

Why Do I Need An Expertly Configured WordPress Web Site?

We write extensively on this site about the benefits of using WordPress to grow your business online.

Understanding why and how an “expertly configured” WordPress site can deliver targeted visitors to your business requires several articles, which is why we strongly recommend that you spend some time reading our content and consider subscribing to our site (this way, you will be informed whenever new content about this topic is published).

Let’s start by answering some basic questions:

Why do you need to use WordPress to set up an automated traffic generation system? Why can’t you use some other platform?

Take a look at the illustration below …

(Static vs Expertly Configured WordPress Website)

Many web sites are traditionally built with platforms that create “static” websites. Essentially, this means that your website pages mostly sit inside the server waiting to be found. A static website doesn’t communicate with anyone outside the application; it doesn’t ’ping’ anybody in cyberspace or inform any other site that new content has been published on your site.

Think about it … if with a traditional website, all of the content simply sits there passively waiting to be found, then the web site owner has to continually promote their site and its content to keep driving new visitors.

WordPress is different!

The WordPress CMS software comes with powerful built-in functionality that gives users the ability to set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is publish new content and WordPress does the rest, instantly notifying various online properties about your site to generate your business new traffic …

(With an expertly configured WordPress web site, you just post new content and WordPress does the rest, informing the world about your content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Traffic Blueprint overview, we break down the components of this automated web traffic machine:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for best results.
• Automate – Your traffic machine requires not only internal WordPress settings to be configured but also an integration of your site’s built-in functionality with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your WordPress settings and integrating your site with various third-party tools, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to potential new visitors.
• Optimize – We recommend beginning with a content-focused strategy to build traffic organically. With the right systems in place, you can start to track and understand your results and start gathering valuable data that will allow you to make better decisions as you expand to additional traffic generation strategies.

This is the end of Section 1

To read more, click here:

WordPress Website Traffic Blueprint Part Two – How To Create A Traffic Generation Machine

This tutorial is part of a comprehensive article series aimed at helping site owners learn how to grow their business online and drive traffic sustainably with a WordPress website or blog and proven web marketing strategies.

Subscribe To Our Site And Get Notified Of New WordPress Tutorials!

***