WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles and tutorials aimed at helping you learn how to grow your business online using a WordPress-powered website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of almost every business online.
Finding new strategies to increase traffic to your website is essential to building a successful web presence. Driving visitors to a web site is also one of the greatest challenges faced by almost all website owners.
Why Are So Many Businesses Struggling To Bring Traffic To Their Websites?
Type any of the commonly-searched phrases below into Google …
- “how to get more web traffic to my site”
- “bring more web traffic to my website for free”
- “ideas to attract web site traffic”
- “ideas to get more visitors using PPC advertising”
- “need more website traffic”
… and you will be immediately presented with thousands of pages that provide information about different strategies to get more visitors to your site …
(There are many strategies to drive more website visitors. This article series will show you how to set up a system to benefit from most of these traffic generation methods!)
Clearly, there is no shortage of ways to drive traffic to your web site. There are loads of tutorials and free sites that can show you cost-effective ways to bring more visitors to your web site.
The problem often has more to do with business owners not investing enough time into learning how to drive traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to leverage and automate your web traffic generation.
The illustration below shows the approach many businesses take when it comes to generating traffic to their sites …
(This is how most businesses approach the challenge of generating web traffic)
Essentially, the approach most businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to your website.
As you will see in just a moment, there is a better way.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will address this problem.
Outsourcing is fine if you already have the systems set up to manage your traffic generation activities. If not, you will probably end up wasting a lot of valuable time and money searching for a positive ROI strategy.
(Without a solid foundation and proper systems, web traffic generation can become a costly waste of time and money!)
Sustainable traffic generation involves setting up a solid foundation online, implementing the right systems, testing campaign variables, experimenting with different advertising and promotional services, analyzing results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Simpler, Automated Way To Get More Website Visitors?
Imagine if you owned a web site where the only thing you had to do to instantly attract targeted visitors to your site was to publish valuable content on a regular basis.
This is not fantasy or science fiction … it’s a fact! As a matter of fact, many website owners are already doing what we have just described … and you can too!
In this article series, we explain what it takes to set up an automated traffic system that will help begin delivering an ongoing stream of targeted traffic to your business, simply by publishing regular content to your web site.
How To Set Up A System That Will Automatically Bring Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for driving sustainable traffic
- Add web content on a regular basis to start driving traffic and generating traffic data
- Start adding other traffic strategies and test
(To get sustainable traffic, you need to first set up the right systems)
Right now, we’ll mostly be focusing on Step One. The purpose of this article series is to help you understand how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling up to suit your budget
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress website, you simply post new content and your site then does the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress site is different than a professionally-configured WordPress website.
An ”expertly configured” WordPress site is a site that is not only built with WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and how it can be integrated with other sites, specifically in areas like SEO, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Website?
We have published many detailed articles on this site about the benefits of using WordPress-powered web sites to grow your business online.
Understanding why and how an “expertly configured” WordPress web site will help begin delivering an ongoing stream of new visitors to your business requires a number of article installments, which is why we recommend that you spend some time reading our content and consider subscribing to our site (this way, you will be informed when we publish a new article).
Let’s start by answering a couple of basic questions:
Why does it need to be WordPress? Why can’t you use another platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are built using platforms that create “static” websites. Essentially, what this means is that the website content just sits inside the server waiting to be discovered. By itself, the static website doesn’t communicate with anyone else outside its platform; it doesn’t broadcast to anybody in the cybersphere or inform any other website that new content has been added to the site.
Think about it … if with a traditional website, the content just sits there passively waiting to be found, then the site owner has to actively keep promoting their site and its content to keep driving new visitors.
WordPress is different!
The WordPress platform comes with powerful built-in functionality that gives users the ability to set up, configure and build an automated “traffic generation” machine, where all you then need to do is add content and your site then does the rest, instantly notifying search engines, social media and other online properties about your new content to bring you more web site visitors …
(With an expertly configured WordPress site, you just post new content and your website will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Site Traffic Blueprint overview, we go over the components of this automated online traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also an expert integration of your site’s built-in functionality with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site has been configured and integrated with various third-party services, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to potential visitors.
- Optimize – We recommend beginning with a content marketing strategy to build organic traffic. With the right systems in place, you can then begin tracking and understanding incoming traffic and gather valuable information that will allow you to make smarter decisions as you expand to different traffic generation methods.
This is the end of Part One
To keep reading this article, click on the link below:
This article is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online inexpensively using a WordPress website or blog and proven online marketing strategies.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum