WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles and tutorials aimed at helping you learn how to grow your business and drive traffic sustainably using a WordPress-driven website or blog and proven marketing methods that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need traffic to grow online.
Discovering cost-effective ways to increase traffic to your website is one of the fundamental skills of building a business online successfully. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Bringing Visitors To Their Web Sites?
Search for any of the phrases below in Google …
- “how to drive web traffic to your web site”
- “bring visitors to my web site”
- “learn to drive more web visitors”
- “need to attract visitors using banner ads”
- “I need more web site traffic”
… and you will immediately find an overwhelming number of sites offering you information about different ways to help you drive more website visitors …
(There are loads of ways to increase your website visitors. This article series is designed to help you set up a simple system to benefit from many of these traffic generation methods!)
There is clearly no shortage of ways to drive traffic to your site. There are thousands of courses and free information online that can teach you effective how to drive more traffic to your site.
The problem is often more about businesses not investing enough time into learning how to generate new traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to automate and leverage your web traffic generation.
The diagram below shows how most businesses typically approach the challenge of generating traffic to their sites …
(This is how many web site owners approach the challenge of generating website traffic)
Essentially, the typical approach many businesses take is this: first, you build your website, and then you figure out ways of driving traffic to your site.
As you will see in just a moment, there is a better way.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will take care of this problem.
There is nothing wrong with outsourcing if you have systems in place to manage your traffic generation activities. If not, you will probably end up spending a lot of your valuable time and money searching for a positive ROI traffic-getting strategy.
(Without laying down a solid foundation and putting the right systems in place, website traffic generation can end up becoming a costly activity!)
Driving web traffic sustainably requires laying a solid foundation online, implementing proper systems, testing variables in your campaigns, experimenting with different services, analyzing results, measuring ROI across different traffic generation solutions, etc.
Is There A Way To Automate The Process Of Driving Website Visitors?
Imagine if all you had to do to automatically attract targeted visitors to your business was to publish content consistently.
This is not science fiction or fantasy … it’s a fact! As a matter of fact, many website owners are already enjoying the benefits of what we’ve just described … and you can too!
In the Website Traffic Blueprint article series, we will show you how to create an automated traffic system that will begin to deliver new targeted traffic to your web site, simply by publishing regular content to your web site.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for creating sustainable web traffic
- Add content on a regular basis to start bringing visitors and generating traffic data
- Add new traffic methods
(To get sustainable traffic, you need to first put in the right systems)
At this stage, we’ll mostly be focusing on Step One. The purpose of our article series is to explain the process of setting up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling up cost-effectively
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress web site, you simply add content and WordPress does the rest, informing other sites about your content and bringing you back web traffic!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website is different than a professionally-configured WordPress website.
An ”expertly configured” WordPress site is a site that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and its integration with other services, specifically in areas like SEO, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress Website?
We have published many comprehensive blog posts on this site about the benefits of choosing the WordPress CMS to grow your business online.
Understanding why and how an “expertly configured” WordPress website or blog can create an automated traffic system requires a number of articles, which is why we highly recommend that you spend some time reading our posts and subscribe to our site (this way, you will be informed when we publish new content about this topic).
Let’s begin by addressing some basic questions:
Why use WordPress to set up an automated traffic generation system? Why not use some other platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many websites are built with platforms that create “static” websites. Essentially, what this means is that the content files mostly sit inside the server waiting to be discovered. A static website doesn’t communicate with anyone outside the platform; it doesn’t ’ping’ anybody in cyberspace or announce to any other site that new content has been added to your site.
Think about it … if with a traditional website, your content simply sits there passively waiting to be found, then you have to constantly keep on promoting your site and your content to maintain web traffic coming.
WordPress is different!
WordPress comes with powerful built-in functionality that lets you set up, configure and build an automated “online traffic generation” machine, where all you then need to do is post new content and your site will then do the rest, instantly notifying various online properties about your new content to automatically start generating you new website visitors …
(With an expertly configured WordPress web site, you just publish content and WordPress does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we explain the components of this automated online traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for maximum benefit.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also an integration of your site’s built-in functionality with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your site with various external sites, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to potential visitors.
- Optimize – We recommend starting with a content-based strategy to build organic traffic. With the right systems in place, you can also start to track and analyze incoming traffic and gather valuable information that will allow you to make intelligent and cost-effective decisions when expanding to other traffic generation strategies.
This is the end of Part 1
To read more, click here:
This article is part of an article series designed to help you learn how to grow your business online inexpensively and drive traffic sustainably using a WordPress-driven website or blog and proven web marketing methods.
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