WordPress Traffic Automation Guide

This tutorial is part of a series of comprehensive tutorials aimed at helping business owners learn how to grow their business online and drive traffic automatically with a WordPress website or blog and proven marketing strategies that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Most businesses need a regular stream of web visitors to stay in business online.

Discovering new ways of getting visitors to your website is a requirement of growing a business online successfully. Lack of online visitors is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Having Difficulty Bringing More Traffic To Their Web Sites?

Type any of the following key phrases into Google …

• “bring traffic to your site for free”
• “how can I get visitors to my web site for free”
• “best 50 places to get more web visitors”
• “ideas to get visitors using forum ads”
• “get traffic to your web site”

… and you will be presented with loads of information on methods to get more traffic to your website …

(There are loads of strategies to drive more website visitors. In this article series you will learn how to set up a system to take advantage of all these traffic generation strategies!)

Clearly, there is no shortage of ways to drive visitors to your website. There are tons of courses and free information online that can show you effective methods to get more visitors to your site.

The problem is often more about business owners not investing sufficient time into learning how to drive web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The picture below shows how many businesses approach the challenge of generating traffic to their sites …

(This is how most businesses approach traffic generation)

Essentially, the approach most small businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to your site.

As you will see in a moment, there is a smarter approach.

You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will eliminate this problem.

There is nothing wrong with outsourcing if you have the systems set up to manage your traffic generation activities already. If not, all you will probably do is end up investing a lot of your valuable time and money looking for a profitable method of generating more web traffic.

(Without laying down a solid foundation and putting proper systems in place, website traffic generation can end up becoming very costly!)

Increasing web traffic sustainably involves laying a solid foundation online, putting the right systems in place, testing variables in your campaigns, experimenting with different services, analyzing results, measuring ROI across different traffic generation strategies, etc.

Is There A Simple, Automated Way To Get Traffic?

Imagine if you owned a website where the only thing you had to do to deliver new targeted traffic to your site was to regularly add content to your web site.

This is not science fiction … it’s a fact! Many website owners are already enjoying the benefits of what we have described above … and you can too!

In this article series, you will learn the process of setting up an automated traffic system that will help begin driving targeted traffic to your site, simply by adding content to your website on a consistent basis.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:

1. Set up specific systems to lay down a solid foundation for driving sustainable traffic
2. Add web content on a regular basis to drive traffic and generate data organically
3. Add other traffic strategies and test

(Driving continuous web traffic sustainably requires setting up a solid foundation online and implementing systems)

At this point, we’ll mostly be focusing on Step 1. The aim of this article is to explain the process of setting up a traffic generation system that will ultimately help your business:

• Save time using automation and leverage
• Save money by starting with a simple setup and scaling things in an economically sensible way
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation methods, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog …

(With an expertly configured WordPress site, you simply post new content and WordPress then does the rest, notifying the world about your content and bringing you back web traffic!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress web site is different than a professionally-configured WordPress website or blog.

An expertly configured WordPress blog is a website or blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and how it integrates with various sites, specifically in areas like search engine optimization, external site notification, and reporting.

Why Use An Expertly Configured WordPress-Driven Site?

We write extensively on this site about using the WordPress platform to grow your business online.

Understanding how an “expertly configured” WordPress web site can be used to create an automated traffic generation system requires several article installments, which is why we really recommend that you spend some time reading our content and subscribe to our site (this way, you will be informed when new information on this topic is published).

Let’s start by addressing some basic questions:

Why does it have to be WordPress? What does WordPress provide that other web platforms don’t?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Website)

Many web sites are traditionally built with platforms that create websites with “static” web pages. Essentially, what this means is that the web content typically sits inside your server waiting to be found. On its own, the static website doesn’t communicate with anyone outside its application; it doesn’t ’ping’ anybody in cyberspace or announce to any other website when new content has been published.

Think about it … if in a traditional website, your content just sits there passively waiting to be found, then you have to keep promoting your web presence and your content to maintain web visitors coming.

WordPress is different!

The WordPress CMS software comes with powerful built-in functionality that allows users to set up, configure and build an automated “traffic generation” machine, where all you then have to do is post new content and WordPress will then do the rest, immediately notifying various online properties about your site to generate you more traffic …

(With an expertly configured WordPress site, you simply add new content and your site will then do the rest, notifying the world about your content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Traffic Blueprint overview, we explain the components of your automated traffic machine:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal benefit.
• Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also the integration of your WordPress site with third-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your site settings and integrating your site with various third-party services, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to new targeted visitors.
• Optimize – We recommend starting with a content strategy to build sustainable traffic. With the right systems in place, you can also begin to track and understand the traffic generated as a result and start gathering valuable information that will allow you to make intelligent and cost-effective decisions when expanding to different traffic generation strategies.

This is the end of Part One

To continue reading this article, click here:

Web Site Traffic Blueprint Part 2 – How To Create An Automated Traffic-Getting Machine

This tutorial is part of a comprehensive series of articles aimed at helping you learn how to grow your business and drive traffic organically using a WordPress-driven website or blog and proven marketing methods that are easy and quick to implement.

Subscribe To Our Site And Get Notified When New Tutorials Get Published!

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