WordPress Traffic Automation Guide
This article is part of a comprehensive article series designed to help you learn how to grow your business online inexpensively with a WordPress-driven website or blog and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Finding effective strategies to increase visitors to your website is one of the fundamental skills of building a business online successfully. Lack of online traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Bringing Visitors To Their Web Sites?
If you type any of the following key phrases into Google …
- “how to bring traffic to your web site”
- “how can I increase traffic to my web site for free”
- “ways to get web traffic”
- “how to bring more traffic using Twitter”
- “attract more prospects to your web site for free”
… and you will immediately find loads of tips, tricks, and information on ways to help you increase your website visitors …
(There are many ways to get more web traffic to your web site. In this article series you will learn how to set up a simple system to take advantage of most of these traffic generation methods!)
There is clearly no shortage of ways to drive more traffic to your website. There are thousands of products and free sites online that can show you effective methods to drive more visitors to your site.
The problem is often more about business owners not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to automate and leverage your web traffic generation.
The illustration below shows the approach many businesses take when it comes to generating web traffic …
(This is how most businesses approach the challenge of generating web traffic)
Essentially, the typical approach most small businesses take is this: first, you build your website, and then you figure out ways of driving traffic to your website.
As we will show you in just a moment, there is a better approach.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will eliminate the problem.
Outsourcing is great if you have the systems in place to manage your traffic generation campaigns already. If not, all you will probably do is end up spending a lot of time and money searching for a positive ROI traffic-getting strategy.
(Without a solid foundation and the right systems in place, traffic generation can end up becoming a costly activity!)
Getting a regular stream of web traffic sustainably involves setting up a solid foundation online, implementing systems, continually testing elements in your campaigns, experimenting with different strategies, tracking results, measuring ROI across different traffic generation strategies, and so on.
Is There A Simpler, Automated Way To Get More Website Visitors?
Imagine if all you had to do to attract targeted traffic to your business was to regularly add content to your web site.
This is not fantasy or science fiction … it’s a fact! In fact, many website owners are currently doing this … and so can you!
In our article series, you will learn how to create an automated traffic generation system that will help begin to attract targeted traffic to your business, simply by adding regular content to your site.
How To Set Up A System That Will Automatically Help Drive Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for getting sustainable web traffic
- Add content on a regular basis to start bringing visitors and generating traffic data
- Start testing other traffic strategies
(To generate sustainable web traffic, you need to first put in the right systems)
At this point, we’re mostly concerned with Step One. The purpose of our article is to help you lay the foundations for a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in many different ways
- Automatically get your web pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress site, you just add content and WordPress then does the rest, informing the world about your new content and bringing you back traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website is different than a professionally-configured WordPress site.
An ”expertly configured” WordPress web site is a web site that is not only built on the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and its integration with various sites, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Driven Site?
We write extensively on this site about the benefits of using WordPress-driven websites to grow your business online.
Understanding how an “expertly configured” WordPress website or blog can create an automated traffic generation system requires several article installments, which is why we recommend that you spend some time reading our content and subscribe to our site (this way, you will be informed when we publish new information on this topic).
Let’s begin by addressing some basic questions:
What makes WordPress so special? What does WordPress offer that other web platforms don’t?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Site)
Many web sites are traditionally built on platforms that create “static” websites. Essentially, this means that the web pages mostly sit inside the server waiting to be found. The static website doesn’t communicate with anyone else outside its platform; it doesn’t ’ping’ anybody in cyberspace or inform any other site when new content has recently been added.
Think about it … if with a static website, all of the content just sits in a server passively waiting to be found, then the website owner has to continually keep promoting their website and its content to keep driving new visitors.
WordPress is different!
The WordPress application provides special features that give users the ability to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is add content and WordPress then does the rest, instantly notifying various online properties about your new content to drive you more website traffic …
(With an expertly configured WordPress site, you just add new content and your website will then do the rest, informing other sites about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we break down the components of this automated traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also an expert integration of your built-in WordPress features with external tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your website with various third-party tools, you then begin publishing new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to potential new visitors.
- Optimize – We recommend starting with a content publishing strategy to build organic traffic. With the right systems in place, you can begin monitoring and understanding your incoming traffic and gather valuable information that will allow you to make intelligent and cost-effective decisions as you expand to other traffic generation methods.
This is the end of Section One
To read the rest of this article, click here:
This article is part of a comprehensive article series designed to help website owners learn how to grow their business and drive traffic sustainably using a WordPress-driven website and proven web marketing strategies.
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