WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive tutorials aimed at helping you learn how to grow your business online inexpensively with a WordPress-powered website and proven marketing methods that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need a constant stream of new web traffic to survive online.
Knowing how to drive more visitors to your website is one of the fundamental skills of growing a business online successfully. Increasing visitors to a web site is also one of the greatest challenges faced by almost every website owner.
Why Are So Many Businesses Struggling To Drive Visitors To Their Websites?
Search for any of the phrases below in Google …
- “how to drive visitors to your web site”
- “how do I drive web traffic to my web site”
- “ideas to bring visitors”
- “learn how to attract more visitors using social media”
- “attract clients to my web site”
… and you will be immediately presented with loads of tips, tricks, and information about ways to help drive more website visitors …
(There are loads of methods to increase your website visitors. In this article series you will learn how to set up a simple system to take advantage of all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive visitors to your site. There are tons of courses and free sites online that can teach you cost-effective ways to increase visitors to your website.
The problem is often more about businesses not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are several ways to leverage and automate your web traffic generation.
The illustration below shows the approach most small businesses take when it comes to generating traffic to their sites …
(This is how many businesses approach the challenge of generating website traffic)
Essentially, the typical approach many businesses take is this: first, you get your website, and then you figure out ways of driving traffic to your website.
As you will discover in just a moment, there is a better way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will address this problem.
Outsourcing is useful if you have great systems in place to manage your traffic generation campaigns. If not, all you will probably do is end up spending a lot of your valuable time and money looking for a positive ROI method to get targeted web traffic.
(Without a proper foundation and the right systems in place, web traffic generation can end up becoming a costly activity!)
Getting more web traffic sustainably requires setting up a solid foundation online, implementing the right systems, continually testing campaign variables, experimenting with different marketing and promotional methods, tracking results, comparing ROI across different traffic generation methods, and so on.
Is There A Way To Automate The Process Of Driving Web Visitors?
Imagine if you owned a web site where all you had to do to instantly drive web traffic to your site was to regularly add quality content to your website.
This is not fantasy … it’s a fact! As a matter of fact, many website owners are already doing what we have just described … and so can you!
In this article series, we explain how to create an automated traffic generation machine that can instantly drive an ongoing stream of web traffic to your site, simply by adding regular content to your web site.
How To Set Up A System That Will Automatically Help Drive Traffic To Your Website
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to start driving traffic and generating traffic data
- Start testing other traffic strategies
(Sustainable traffic generation involves setting up a solid foundation online and implementing proper systems)
Right now, we’re mostly concerned with Step 1. The purpose of this article is to show you how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting simple and scaling things to suit your budget
- Automatically get your web content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress site, you simply add new content and WordPress then does the rest, informing other sites about your content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress web site is not the same as a professionally-configured WordPress web site.
An ”expertly configured” WordPress website is a web site that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and its integration with various services, specifically in areas like SEO, external site syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Website?
We write extensively on this site about using the WordPress platform to grow your business online.
Understanding why and how an “expertly configured” WordPress site can help create an automated traffic generation system requires several article installments, which is why we highly recommend that you spend some time reading our other articles and consider subscribing to our site (this way, you will be informed whenever new content about this topic gets published).
Let’s start by answering some basic questions:
Why does it need to be WordPress? Why not use some other web platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many web sites are built on platforms that create websites with “static” web pages. Essentially, what this means is that your web site pages just sit inside your server waiting to be discovered. By itself, a static website doesn’t communicate with anything else outside its platform; it doesn’t broadcast to anybody in the cybersphere or inform any other site that new content has recently been published in your website.
Think about it … if with a static website, all of your content just sits there passively waiting to be found, then you have to continually promote your web presence and your content to keep driving new visitors.
WordPress is different!
WordPress comes with powerful built-in functionality that lets site owners set up, configure and build an automated “traffic generation” machine, where all you then have to do is publish new content and WordPress does the rest, immediately notifying search engines, social media and other online properties about your site to automatically generate your business more website traffic …
(With an expertly configured WordPress site, you just add content and your site will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Website Traffic Blueprint overview, we break down the components of this automated website traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also an integration of your WordPress site with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your site with various third-party tools, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to new targeted visitors.
- Optimize – We recommend starting with a content publishing strategy to build organic traffic. With the right systems in place, you can begin to monitor and analyze the traffic generated as a result and gather valuable information that will allow you to make intelligent and cost-effective decisions when using other traffic generation methods.
This is the end of Section One
To read the rest of this article, click on the link below:
This article is part of an article series aimed at helping website owners learn how to grow their business online inexpensively using a WordPress-driven website and proven marketing methods that are easy to implement.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum