WordPress Traffic Automation Guide
This article is part of an article series designed to help website owners learn how to grow their business online inexpensively and drive traffic sustainably using a WordPress-driven website and proven marketing strategies that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Finding sustainable ways of increasing visitors to your website is one of the most important aspects of running an online presence successfully. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Drive Traffic To Their Websites?
If you search for any of the following information in Google …
- “bring traffic to your web site”
- “how can I bring more web traffic to my website for free”
- “best 50 ways to attract more web traffic”
- “ways to drive more web site traffic using Facebook”
- “get clients to my website for free”
… and you will be immediately presented with loads of tips, tricks, and information about different ways to help you drive more website visitors …
(There are lots of ways to increase your website visitors. This article series will help you set up a simple system to take advantage of most of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive visitors to your web site. There are tons of products and free resources online that can show you effective methods to bring more traffic to your website.
The problem often has more to do with businesses not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are many ways to leverage and automate your web traffic generation.
The picture below shows the typical approach many businesses take when it comes to generating website traffic …
(This is how most web site owners approach the challenge of generating website traffic)
Essentially, the typical approach most small businesses take is this: first, you build your website, and then you figure out how to drive traffic to the site.
As you will see in just a moment, there is a smarter way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will take care of the problem.
There is nothing wrong with outsourcing if you have great systems in place to manage and analyze the results of your traffic generation campaigns. If not, you will probably end up wasting a lot of valuable time and money looking for a winning traffic-getting strategy.
(Without a solid foundation and systems in place, traffic generation can become a costly waste of time and money!)
Sustainable traffic generation requires laying a solid foundation online, implementing systems, continually testing elements in your campaigns, experimenting with different strategies, analyzing results, measuring ROI across different traffic generation strategies, and so on.
Is There A Simpler, Automated Way To Generate More Website Visitors?
Imagine if all you had to do to attract targeted traffic to your business was to regularly publish content to your website.
This is not fantasy or science fiction … it’s a fact! Many website owners are currently doing what we have described above … and so can you!
In our Web Traffic Blueprint article series, we explain the process of setting up an automated traffic system that can help begin to attract targeted traffic to your website, simply by publishing regular content to your site.
How To Set Up A System That Will Automatically Drive Traffic To Your Website
As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for generating sustainable traffic
- Add web content on a regular basis to start bringing visitors and generating data
- Add new traffic strategies and test
(Getting more web traffic sustainably requires setting up a solid foundation online and putting systems in place)
At this stage, we’re mostly concerned with Step One. The purpose of our article series is to help you set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling things when required
- Automatically get your web pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress web site, you simply publish new content and your site will do the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress web site is different than a professionally-configured WordPress web site.
An expertly configured WordPress web site is a website that is not only built with the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and the way it can be integrated with various sites, specifically in areas like search engine optimization, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress Web Site?
We provide a number of great blog posts on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding how an “expertly configured” WordPress website can help create an automated traffic generation system requires a number of articles, which is why we recommend that you spend some time reading our posts and subscribe to our site (this way, we can let you know when we publish new information about this topic).
Let’s start by answering a couple of basic questions:
What makes WordPress so special? Why can’t you just use another web platform?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Website)
Many web sites are built with platforms that create websites with “static” web pages. Essentially, what this means is that the website pages just sit inside your server waiting to be found. A static website doesn’t communicate with anything else outside the platform; it doesn’t ’ping’ anyone in the cybersphere or inform any other site that new content has recently been added.
Think about it … if with a traditional website, the content simply sits in a server passively waiting to be found, then the web site owner has to constantly be promoting their site and its content to keep bringing in new visitors.
WordPress is different!
WordPress comes with default functionality that allows users to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is post new content and WordPress will then do the rest, instantly notifying search engines, social media and other online properties about your site to drive you more web site traffic …
(With an expertly configured WordPress website, you just post new content and WordPress does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Site Traffic Blueprint overview, we break down the components of your automated online traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for best results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also integrating your site with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site has been configured and integrated with various external services, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to new visitors.
- Optimize – We recommend beginning with a content strategy to build traffic organically. With the right systems in place, you can then start to monitor and understand your incoming traffic and start gathering valuable information that will allow you to make smarter decisions as you expand to new traffic generation methods.
This is the end of Section 1
To read the rest of this article, click on the link below:
This tutorial is part of a comprehensive series of tutorials aimed at helping website owners learn how to grow their business online cost-effectively and drive traffic organically using a WordPress-driven website and proven online marketing methods.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum