WordPress Traffic Automation Guide
This tutorial is part of an article series aimed at helping you learn how to grow your business online cost-effectively using a WordPress-driven website and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Just about every business needs traffic to stay in business online.
Learning how to attract more visitors to your website is a requirement of running a business online successfully. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Getting Visitors To Their Web Sites?
Type any of the following key phrases into Google …
- “increase more web traffic to my site for free”
- “attract traffic to my web site for free”
- “top 5 places to bring more web traffic”
- “ideas to bring more traffic using forum ads”
- “I need more free web site visitors”
… and you will find an overwhelming number of sites providing information about methods to drive more traffic to your site …
(There are many ways to get more web traffic to your site. This article series is designed to help you set up a system to take advantage of many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive visitors to your website. There are tons of tutorials and free resources that can teach you effective ways to drive more visitors to your site.
The problem is often more to do with business owners not investing enough time into learning how to generate new traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The picture below shows how many businesses approach the process of generating traffic to their sites …
(This is how most site owners approach the challenge of generating traffic to their sites)
Essentially, the typical approach many small businesses take is this: first, you build your website, and then you figure out how to drive traffic to your site.
As we will show you in a moment, there is a smarter way.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will take care of this problem.
There is nothing wrong with outsourcing if you have systems in place to manage and analyze the results of your traffic generation activities already. If not, you will probably end up wasting a lot of your time and money searching for a profitable traffic method.
(Without a solid foundation and systems in place, web traffic generation can be very costly!)
Increasing web traffic sustainably involves setting up a solid foundation online, putting systems in place, continually testing elements in your campaigns, experimenting with different strategies, analyzing results, measuring ROI across different traffic generation methods, etc.
Is There A Simpler, Automated Way To Drive Web Traffic?
Imagine if all you had to do to automatically deliver an ongoing stream of web traffic to your web site was to regularly publish content to your website or blog.
This is not fantasy … it’s a fact! In fact, many website owners are currently doing this … and you can too!
In our article series, we explain what it takes to set up an automated traffic machine that can help begin delivering an ongoing stream of web traffic to your business, simply by adding content to your website on a consistent basis.
How To Set Up A System That Will Automatically Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for creating sustainable traffic
- Add content on a regular basis to start bringing visitors and generating traffic data
- Add other traffic methods
(Driving more web traffic sustainably requires laying a solid foundation online and implementing systems)
At this point, we’re mostly concerned with Step One. The purpose of our article is to help you understand how to set up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money by starting with a simple setup and scaling things cost-effectively
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress web site, you simply add content and your site will then do the rest, informing the world about your content and bringing you back web traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website is different than a professionally-configured WordPress web site.
An expertly configured WordPress blog is a website or blog that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and the way it integrates with other sites, specifically in areas like search engine optimization, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Web Site?
We write extensively on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding why and how an “expertly configured” WordPress website or blog will help begin driving web traffic to your business requires several article installments, which is why we recommend that you spend some time reading our content and subscribe to our site (this way, we can let you know when a new article gets published).
Let’s begin by answering some basic questions:
Why does it need to be WordPress? What does WordPress provide that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many websites are traditionally built using applications that create “static” websites. Essentially, what this means is that the content files mostly sit inside a server waiting to be found. On its own, the static website doesn’t communicate with anyone outside its application; it doesn’t send out signals to anybody in the cybersphere or announce to any other website when new content has been published.
Think about it … if with a traditional website, your content just sits in a server passively waiting to be found, then you have to actively promote your web presence and your content to maintain web traffic coming.
WordPress is different!
The WordPress CMS software comes with default functionality that gives users the ability to set up, configure and build an automated “traffic generation” machine, where all you then need to do is add content and WordPress will then do the rest, instantly notifying various online properties about your new content to generate you more web site traffic …
(With an expertly configured WordPress site, you just post content and your site will do the rest, notifying the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we go over the components of this automated website traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also the integration of your site’s built-in functionality with third-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your site with various third-party sites, you simply begin to publish new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to new visitors.
- Optimize – We recommend starting with a content publishing strategy to build sustainable traffic. With the right systems in place, you can then start monitoring and analyzing the traffic generated as a result and gather valuable data that will allow you to make better decisions when using additional traffic generation strategies.
This is the end of Section One
To read more, click here:
This article is part of a comprehensive article series aimed at helping you learn how to grow your business online inexpensively using a WordPress-driven website or blog and proven web marketing methods.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum