WordPress Traffic Automation Guide

This article is part of a comprehensive series of articles aimed at helping you learn how to grow your business online using a WordPress-powered website or blog and proven marketing methods that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Almost every business needs a constant stream of web visitors to prosper online.

Discovering effective methods to increase traffic to your website is a requirement of building a business online successfully. Lack of website traffic is also one of the most common complaints made by website owners everywhere.

Why Do So Many Small Businesses Have Difficulty Driving Traffic To Their Websites?

If you type any of the searches below into Google …

• “how to bring more traffic to your web site for free”
• “drive traffic to my web site for free”
• “top 5 ways to increase web traffic”
• “need to bring visitors using email”
• “free web traffic”

… and you will find loads of information on different strategies to help drive more website visitors …

(There are loads of ways to drive more web traffic to your website. This article series is designed to help you set up a simple system to benefit from many of these traffic generation methods!)

There is clearly no shortage of ways to drive more visitors to your web site. There are thousands of courses and free resources that can teach you effective methods to get more visitors to your website.

The problem is often more about businesses not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The picture below shows how most small businesses approach the process of generating website traffic …

(This is how most small businesses approach the challenge of generating traffic to their sites)

Essentially, the approach many small businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to it.

As you will see in a moment, there is a smarter way.

You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will take care of this problem.

Outsourcing is great if you have the systems in place to manage your traffic generation activities already. If not, you will probably end up investing a lot of your time and money searching for a positive ROI method.

(Without a proper foundation and the right systems in place, online traffic generation can end up being a very costly activity!)

Increasing web traffic sustainably involves laying a solid foundation online, putting systems in place, continually testing variables in your campaigns, experimenting with different services, tracking results, comparing ROI across different traffic generation methods, and so on.

Is There A Simple, Automated Way To Get Traffic?

Imagine owning a website where all you had to do to attract targeted traffic to your site was to regularly publish quality content to your site.

This is not fantasy or fiction … it’s a fact! Many website owners are currently doing this … and so can you!

In the WordPress Traffic Blueprint article series, we will show you how to create an automated traffic system that can begin driving web traffic to your website, simply by publishing regular content to your web site.

How To Set Up A System That Will Automatically Increase Traffic To Your Site

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:

1. Set up systems to lay down a solid foundation for creating sustainable traffic
2. Add web content on a regular basis to start bringing visitors and generating traffic data
3. Add new traffic methods and test

(To generate sustainable traffic, you first need to put in the right systems)

Right now, we’re mostly concerned with Step One. The purpose of our article series is to help you set up a traffic generation system that will ultimately help you:

• Save time using leverage and automation
• Save money in lots of different ways
• Automatically get your web content indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress site …

(With an expertly configured WordPress web site, you simply post new content and your website will then do the rest, notifying other sites about your new content and bringing you back traffic!)

What Is An Expertly Configured WordPress Site?

An expertly configured WordPress site is not the same as a professionally-configured WordPress website or blog.

An expertly configured WordPress blog is a web site that is not only built using the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and the way it can be integrated with various sites, specifically in areas like SEO, content syndication, and analytics.

Why Do I Need An Expertly Configured WordPress-Powered Web Site?

We provide a number of detailed articles on this site about the benefits of using WordPress-driven websites to grow your business online.

Understanding why and how an “expertly configured” WordPress web site can help attract web traffic to your business requires several articles, which is why we recommend that you spend some time reading our content and subscribe to this site (this way, we can let you know whenever we publish new content about this topic).

Let’s begin by answering some basic questions:

What makes WordPress so special? Why not use another web platform?

Take a look at the diagram below …

(Static vs Expertly Configured WordPress Website)

Many websites are traditionally built using platforms that create websites with “static” web pages. Essentially, this means that your web files mostly sit inside the server waiting to be discovered. On its own, a static website doesn’t communicate with anyone outside the application; it doesn’t ’ping’ anyone in the cybersphere or announce to any other website when new content has been added.

Think about it … if with a static website, your content simply sits there passively waiting to be found, then you have to continually keep on promoting your site and your content to maintain new web visitors coming.

WordPress is different!

The WordPress application provides several features that let you set up, configure and build an automated “online traffic generation” machine, where all you then have to do is add new content and WordPress then does the rest, immediately notifying search engines, social media and other online properties about your site to bring your business new web traffic …

(With an expertly configured WordPress web site, you simply publish new content and your site will do the rest, notifying the world about your new content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Site Traffic Blueprint overview, we explain the components of your automated online traffic system:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
• Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also integrating your WordPress functionality with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your WordPress site settings have been configured and integrated with various external tools, all you have to do is publish new content on a regular basis and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to potential new visitors.
• Optimize – We recommend starting with a content strategy to build organic traffic. With the right systems in place, you can start to track and understand incoming traffic and start gathering valuable information that will allow you to make smarter decisions as you expand to new traffic generation strategies.

This is the end of Section 1

To continue reading about this topic, click on the link below:

Web Site Traffic Blueprint Part 2 – A Complete Guide To Driving More Web Traffic Automatically

This article is part of an article series aimed at helping you learn how to grow your business online cost-effectively with a WordPress-powered website or blog and proven online marketing strategies.

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