Make Money With WordPress – The Complete WordPress Money-Making Guide

Are you looking for ways to make money with WordPress? Here are dozens of ways to make money with WordPress …

How To Make Money With WordPress - A Complete GuideAre you looking to start a business working with WordPress or searching for ways to make money with WordPress?

In this comprehensive guide, we explore dozens of ways to make money with WordPress, including WordPress money-making business ideas for non-technical users.

The Complete Guide On How To Make Money With WordPress

{How To Make|Make|Making} Money With WordPress

(How To Make Money With WordPress – click to enlarge image)

Many people naturally assume they need to be technically inclined (e.g. a web developer, coder, programmer, etc.) to make money working with technical applications.

Many aspects of WordPress such as building and setting up a website or blog, and using, managing, and growing a digital presence, however, are becoming increasingly non-technical and user-friendly.

This creates many great opportunities not only for technical service providers people like developers, coders, and designers to profit from WordPress but also for people with no web development or coding skills, like writers, teachers, trainers, instructors, marketers, consultants, salespeople, and entrepreneurs.

Making Money With WordPress – The Market

Making Money With WordPress - The Market

Let’s take a brief look at the market potential for WordPress-related products and services:

  • WordPress is the most widely used CMS platform in the world, currently powering over one-fifth (almost 28%) of all websites around the world and over 60% of all CMS-driven websites.
  • The fully-featured self-hosted version of WordPress is 100% free to download, use, and customize, and premium WordPress plugins and themes are relatively inexpensive. WordPress software, plugins, and themes are also easy to install and configure. This all adds up to fast turnaround times and excellent profit margins for businesses that sell WordPress services and products.
  • According to a user survey of members of the WordPress community, around 25% of all WordPress users make a full-time living from WordPress-related services and earn an average of U$50 per hour.
  • The global WordPress community involves so many people working in so many different areas, that it is often referred to as the WordPress economy.
  • For more reasons why WordPress is the world’s leading web platform, see our WordPress Overview modules or read this article: 50+ Reasons To Choose WordPress

As WordPress continues to evolve and the uptake of the WordPress platform grows in popularity, the need to provide services to millions of WordPress users worldwide is only going to increase over time. It only makes sense, therefore, to explore different ways technical and non-technical-minded people can profit from WordPress.

Here, then, are dozens of ways you can profit with WordPress. Keep in mind that you can combine many of the methods presented in this guide as part of your services and innovate on these (If you are not technical, skip to the ‘Non-Technical WordPress Services’ section below):

Technical WordPress Services

Make Money With WordPress

If you’re a technically inclined person, you can take advantage of the free, open-source nature of WordPress to develop products for other WordPress users and provide services to businesses, bloggers, internet marketers, etc.

There is no shortage of opportunities to make money in the WordPress ecosystem, as the development of new services, technologies, and platforms to support WordPress leads to the creation of next-tier services, technologies, and platforms to support and enhance these.

For example, WooCommerce, an e-commerce platform for WordPress, has created new opportunities for developing plugins and services that facilitate and enhance WordPress e-commerce. WooCommerce, then, also needs to be supported by people who understand it and can service the needs of WooCommerce users.

Similarly, many WordPress themes are now being built using frameworks, which provide theme developers with a set of standards they can use to create their own themes and these require specialists to service the needs of specific framework users.

So, keeping this in mind, let’s explore {ways|how|some of the ways} to profit from WordPress as a technical-minded person:

WordPress Web Development

{Making|Make} Money With WordPress - WordPress Web Development

WordPress web developers need to understand the WordPress framework and have skills in languages like PHP, HTML, JavaScript, CSS, etc. There are many opportunities for WordPress developers to earn money. You can work for large or small web development agencies as part of a team or as a freelancer or contractor developing front-end or back-end sites, coding applications, customizing templates, etc.

Additionally, WordPress is evolving to meet the evolution of the web itself. Matt Mullenweg, the co-founder of WordPress, has urged web developers to learn JavaScript ‘deeply’ in preparation for a future where apps powered by JavaScript and API-driven interfaces will become integrated with the platform, as WordPress evolves from being a document-based CMS platform to a true application that will also integrate with other web platforms.

There is a lot of future potential for WordPress developers. If you’re interested in making money as a WordPress developer, here are some great places to start:

WordPress Plugin Development

Make Money With WordPress Developing WordPress Plugins

WordPress plugins expand and add new functionality to WordPress sites. To learn about many useful plugins, see our WordPress Plugin Tutorials.

WordPress developers can build a profitable business by developing or customizing plugins for the WordPress community. Here are some ways you can profit from WordPress plugin development:

  • Learn how to develop useful WordPress plugins by taking an online course on WordPress plugin development.
  • Develop plugins and extensions for WordPress-related services, such as WooCommerce, and plugins that help integrate 3rd-party services with WordPress.
  • Customize existing plugins (note: search online to learn how to avoid potential issues when customizing existing plugins).

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If you plan to build a successful plugin development business, it’s important to research the market first, as there are already thousands of excellent free and premium WordPress plugins available, covering almost every need and functionality imaginable.

Here are some useful suggestions:

  • To get an idea of what kind of plugins you can develop, check out the WordPress Free Plugin Repository (currently over 58,000+ plugins).
  • To get an idea of the types of problems you can help WordPress users solve, join online discussion groups about WordPress on social media sites like Facebook and LinkedIn, forums, etc.
  • Read the official WordPress documentation on creating plugins and the WordPress Plugin Handbook.
  • Take an online course on WordPress plugin development.
  • After your plugin has been developed, you can promote and sell it on your own website and/or through various plugin/software marketplaces (e.g. CodeCanyon, WooCommerce).
  • Develop a Freemium version of the plugin, then upload the FREE version to the WordPress plugin repository and let users know that they can upgrade to get additional features and functionality.
  • Note: You don’t need to code your own plugins to profit from WordPress plugin development. You can outsource the plugin creation process, technical plugin support, plugin customizations, upgrades, etc. to experienced plugin developers (non-technical users can also profit from this method).

WordPress Theme Development

Make Money With WordPress Developing WordPress Themes

If you have an interest or passion for web design, you can build a profitable business developing and customizing WordPress Themes.

WordPress theme development requires skills in languages like PHP, HTML, and CSS, and becoming familiar with WordPress theme frameworks.

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Making money from selling WordPress themes requires more than just great web design skills. Like plugins, there are many excellent free and premium WordPress themes available, so you will need to do your research and put a sound business, sales, and marketing strategy together to successfully make money selling WordPress themes.

WordPress Web Services

Make Money With WordPress Selling WordPress Services

If you have experience, knowledge, and skills with WordPress but don’t want to code plugins or themes, you can provide a number of WordPress web services to businesses and WordPress website owners.

These services include but are not limited to the following:

WordPress Installation

All businesses need a digital presence. Most small businesses, however, don’t need custom web development. As per our WordPress Business Digital Blueprint, most businesses can start with a simple WordPress site and grow from there.

Installing WordPress is easy. You can offer to install WordPress for clients and upsell additional services (see below).

If you don’t know how to start, we recommend going through our step-by-step WordPress Installation Tutorials to learn how to install WordPress and joining online groups for WordPress and business-related discussions.

WordPress Setup & Configuration

In addition to installing WordPress, you can also set up WordPress sites for clients. Setting up a WordPress site involves configuring internal WordPress settings, configuring WordPress plugins and themes, and configuring/automating processes for backups, search engine indexing, traffic generation, etc. using a combination of internal WordPress settings, plugins, themes, and third-party services (e.g. Google Analytics).

If you don’t know where to start, we recommend going through our step-by-step WordPress Configuration Tutorials to learn how to expertly configure a WordPress site.

WordPress Web Design

WordPress Themes have revolutionized many aspects of traditional web design. If clients want to create a certain ‘look and feel’ for their sites, there’s no need to design and code page layouts from scratch with WordPress. Just help your clients pick a suitable theme from the many great WordPress themes that are already available, install the theme on their site, and adjust, edit, fine-tune, or customize theme settings.

Additional opportunities for web designers to earn money with WordPress include:

  • Design services for WordPress developers: Web and plugin developers need to provide their users with great UI (User Interface) and UX  (User Experience). If you find plugins or themes that could do with an improved design, why not approach developers and offer your services?
  • Design services for WordPress users: If you have graphic design and image editing skills (e.g.  Photoshop), you can also provide general design services to WordPress users creating, editing, or improving their logos, images, banners, theme headers, footers, social media pages, etc.

WordPress Website Development

WordPress makes the process of building websites easy, fast, and inexpensive. If you know how WordPress features work (e.g. the CMS platform, themes, plugins, widgetsposts and pages, etc.) and how to plan, install, and configure a WordPress site, you can build professional and affordable websites that will help your clients establish their brand and grow their business online.

For help with the above, see our training modules below:

WordPress Support Services

Make Money With WordPress Providing Technical Support Services

Many businesses lack the time and skills to manage and look after their websites. No business, however, wants to see that its site is down, hacked, or affected by errors and problems.

This means opportunities for providing WordPress support services.

WordPress Maintenance Services

All websites need maintenance. This includes performing regular tasks that ensure sites are kept up-to-date, backed up, protected, and secure.

For more information, see our WordPress Maintenance Tutorials.

WordPress Management Services

In addition to maintenance, WordPress sites also need management. This includes managing domains, web hosting, emails, passwords, users, content, etc.

Your services can range from performing basic WordPress maintenance tasks like updating the WordPress core software, plugins, and themes and backing up site files and data, to offering a complete website management service, where you look after clients’ web hosting, website, and web content management.

For more information and help in this area, go here:

WordPress Technical Support

Businesses will occasionally experience errors and problems with their websites that require technical support. Technical support services can include anything from troubleshooting errors and problems to providing ongoing technical support in areas like WordPress management, optimization, and security.

To learn what’s involved in providing support services to WordPress users, see our training modules and tutorials below:

WordPress Webhosting

Make Money With WordPress Providing WordPress Hosting

Self-hosted WordPress sites need webhosting. If you plan to run a WordPress-based agency for small business clients, you may want to consider offering to host your client sites too.

You don’t need to start your own web hosting company. Many hosting companies offer reseller hosting. This allows you to purchase hard drive space and bandwidth or a dedicated server and resell hosting packages to clients.

To learn more about WordPress hosting, go here.

WordPress Consulting Services

Make Money With WordPress Providing WordPress Consulting Services

Businesses need help with all aspects of their digital presence, from building websites to planning, managing, growing, and promoting their business online.

WordPress consulting services can include the following:

  • Providing advice on how to set up a self-hosted WordPress site or blog on a domain, choosing hosting services, plugins, themes, etc.
  • Helping clients plan out their digital business presence, including developing plans for digital management, digital marketing, blogging content, SEO, etc.
  • Documenting technical, management, or marketing processes for clients, so they can maintain control of outsourced digital processes.

If you need help in this area, we recommend starting with this resource: The Small Business Digital Manager.

WordPress Education

Make Money With WordPress Providing WordPress Education

Most businesses need to be educated about the benefits and advantages of using WordPress and new WordPress users need training to get better results from their WordPress sites.

This creates opportunities in areas like:

WordPress Teaching & Training Services

New WordPress users need to be shown how to use their websites. Teaching businesses about WordPress and training new website owners how to use WordPress can take place online using video conferencing, 1-on-1 or group meetings, online or face-to-face workshops, computer labs, etc.

WordPress Training Tools

New WordPress users need training materials.  You can make money creating WordPress training courses and materials like WordPress training videos, tutorials, guides, etc.

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As WordPress educators and trainers, we have found that there are significant challenges when it comes to educating businesses about WordPress and training new WordPress users.

To address these challenges, we have developed a WordPress User Training Manual for non-technical clients and WordPress end-users.

Non-Technical WordPress Services

Make Money With WordPress

As stated earlier, you don’t need to be technically minded to make money with WordPress. In fact, you can provide services to businesses and other WordPress users without any knowledge of coding or web development just by following our step-by-step tutorials.

These services include:

  • WordPress Consulting
  • Website Planning
  • WordPress Installation
  • WordPress Configuration
  • WordPress Website Building
  • WordPress Maintenance
  • etc.

Once you know how to install and configure a WordPress site and how to use WordPress features like plugins, themes, widgets, etc. (which you can learn by following our step-by-step tutorials), you can find lots of ways to profit with WordPress that don’t depend on having technical skills.

In fact, your services don’t even need to be WordPress related, as WordPress users experience the same problems and challenges all website owners and businesses face, especially in areas like content creation, online marketing, traffic generation, lead generation, etc.

Let’s explore, then, ways to make money with WordPress as a non-technical user:

Virtual Assistant

Many busy WordPress site owners need help with the online aspects of their business. Although many tasks performed by virtual assistants aren’t specific to WordPress (e.g. processing emails), having knowledge of WordPress can be very useful in areas like uploading and managing content, moderating blog comments and comment spam, running tasks inside the WordPress administration area, retrieving reports from plugins, etc.

Content Services

Make money with WordPress

Content is the currency of the Digital Age. Millions of websites are powered by WordPress and every website needs content. Most website owners, however, are too busy to create content for their sites.

WordPress is used for building websites in every conceivable niche. This means loads of opportunities exist for knowledgeable and experienced writers and for people with a diverse range of passions and interests (e.g. travel, fashion, health, fitness, finance, etc.) to make money creating content to help busy WordPress site owners grow their presence online.

The methods described below follow the same basic process for making money creating content for WordPress sites:

  • Pick a niche to specialize in. Unless you plan to compete against thousands of general freelance article writers bidding for cheap article-writing projects, you will do better by specializing in an area where businesses will pay you for your expertise.
  • Target businesses in your niche. How you choose to structure your content service is completely up to you. For example, you can create content to meet individual client specifications or create content that you can sell repeatedly to different clients (e.g. with Private Label Rights).

Article Writing

When it comes to article writing, making money with WordPress isn’t just restricted to writing content about WordPress. Article writers who know how to use WordPress have a distinct advantage when it comes to creating content for other WordPress users.

Many article writers pitch the ‘time-saving’ benefits of using their article writing services to clients, then deliver content in MS Word, requiring clients to spend time cutting, pasting, and reformatting content before publishing.

You can increase the value of your content writing services to WordPress users by providing a time-saving “done for you” service where you provide expertly written publish-ready content clients can easily import into their WordPress sites using the WordPress import and export feature and quickly schedule for publishing (or you can offer to do this for them).

For more information, see these tutorials:

Newsletters & Autoresponders

Another variant of writing articles and blog posts for businesses with WordPress sites is to provide businesses with content for newsletters and autoresponders.

As newsletters are normally distributed privately to subscribers, you can turn newsletter writing into a profitable business by creating a master product that can then be sold repeatedly to different clients.

Create Lead Magnets & Reports

In addition to writing articles, blog posts, and newsletter content. You can create lead magnets and special reports that clients can add to their WordPress sites to grow their subscriber list. These can be written from scratch, or compiled from existing site content using plugins (e.g. Designrr).

For more information, see these tutorials:

Graphic Design

Graphic services for WordPress users include branding elements and icons, logos, ad banners, featured post images, infographics, memes, etc.

For more information, see these tutorials:

Video Creation

WordPress website owners, like all website owners, cannot ignore the power of using videos to grow their business online and need videos for:

  • Promoting Their Business
  • Educating Prospects About Their Products & Services
  • Training Customers
  • etc.

Most businesses, however, lack the time and skills to create videos themselves. As we discuss here, there are many great and inexpensive video tools and services that allow you to start a video services business.

For more information, see these tutorials:

WordPress Marketing Services

Make Money With WordPress Providing Marketing Services To Other WordPress Users

Are you more interested in providing digital marketing services and building a revenue base that can pay you a monthly recurring income?

If so, then the methods described below offer you many exciting possibilities for {making money|profiting} with WordPress.

Traffic Generation

Businesses with an online presence need traffic. As we explain in our WordPress Configuration Tutorials, a WordPress site can be configured to drive traffic automatically from search engines, social media, and other online directories and sites when new content is added.

This provides you with at least 3 ways to help businesses generate more traffic to their website:

Generate Traffic To WordPress Sites Using External Services

You can help WordPress site owners generate traffic to their websites using methods and tools such as online advertising (e.g. banner ads and pay-per-click), press releases, etc.

Generate Traffic From The Client’s Own WordPress Site

You can help WordPress site owners generate traffic to their websites by configuring their site’s internal settings, installing and configuring SEO, social media syndication, and traffic-getting plugins, and integrating these with various external services, social media, and bookmarking accounts, etc.

Once their WordPress site has been expertly configured, you can provide a complete traffic generation service by planning, advising, or managing their content marketing strategy and content creation process.

All this is covered here:

Generate Traffic From Your WordPress Site To Their Site

If you know how to generate traffic for a client’s WordPress site, then you can also generate traffic for your own WordPress site, or provide consulting and training services for generating traffic with WordPress.

In the next section, we cover money-making opportunities for driving traffic from your WordPress site to other businesses, such as building directories and leasing traffic from rental sites.

Lead Generation

Businesses generally want to drive more traffic to their websites because they want more leads.

Similarly to the traffic generation methods described above, you can apply your knowledge of WordPress and your online marketing skills to help WordPress site owners generate more leads in different ways, including:

Generate Leads To WordPress Sites Using External Services

You can provide ‘straight up’ lead generation services to WordPress site owners using various methods and tools such as social media marketing, email marketing, mobile marketing, press releases, lead capture services, cold-calling, etc.

Configuring Lead Generation Systems For WordPress Sites

Many lead generation, email marketing, and autoresponder services integrate directly with WordPress. You can help WordPress site owners configure lead generation systems and processes on their site using lead generation and list-building plugins, connecting these with autoresponder services, etc., and even provide a complete lead generation service by also helping them plan, advise, or manage their traffic generation and email marketing strategy.

Generate Leads To Your WordPress Site And Sell These To Businesses

Just like traffic generation, if you know how to generate leads for a client’s WordPress site, then you can also generate leads for your own WordPress site, or provide consulting and training services for generating leads with WordPress.

In the next section, we cover money-making opportunities for generating traffic from your WordPress site to other businesses, such as building directories, selling leads, and renting or flipping lead generation sites.

Sales Conversion

You can make money helping WordPress site owners convert traffic into more leads, more newsletter subscribers, more sales, and more customers.

This can take the form of:

Consultative Services

This is where you help clients understand, plan, design, and implement an effective sales process on their sites.

Installation & Setup Services

You can take a more ‘hands-on’ approach where you actually set up and manage their sales funnels and client conversion systems using various methods, plugins, themes, etc.

‘Done For You’ Services

There are many ‘done for you’ services you can offer to WordPress users. You can offer everything from website installation, site management, technical support, content writing, online business automation, and online marketing services, to a fully managed digital service for clients.

This can also extend to setting up and managing an affiliate program for clients, recruiting affiliates, and creating affiliate training materials.

Build Money-Making WordPress Sites

Make Money With WordPress Building Money-Making Websites

Do you want to capitalize on the worldwide growth of WordPress but don’t want to build, manage, or promote other people’s WordPress sites? Then why not profit from your WordPress knowledge by building your own sites and starting your own business(es) online?

You can start a profitable business online and create additional streams of revenue with just a WordPress site, a theme, and a few plugins.

Here are some of the types of money-making sites you can build with WordPress and some of the various monetization methods you can incorporate into your site:

Money-Making Blog

You can make money with WordPress by starting a blog in a profitable niche and building a growing and loyal online readership based on providing visitors with valuable content.

You can blog about anything you like and have a passion for or expertise in (e.g. travel, fashion, health, fitness, finance, etc.) and incorporate various money-making strategies to generate multiple revenue streams from your blog.

You can build money-making blogs to:

  • Promote Your Own Products Or Services – If you have physical or digital products or services, you can set up a blog to educate the market and promote or sell your products or services online.
  • Promote Or Review Affiliate Products – You can make money promoting other people’s products or services on your blog and receive sales commissions when people purchase through your affiliate links (Learn more about affiliate marketing with WordPress).
  • Become A Niche Expert Or Industry Authority – You can become an expert in your niche by blogging about new developments in your industry, reviewing the latest products, interviewing experts, providing your opinions on events, etc. If you already have expertise in a niche or industry, developing an authority site can lead to many profitable opportunities, such as getting paid to endorse products (become a brand ambassador or social influencer), selling podcasts, reports, books, seminars, workshops, webinars, subscriptions, etc.

To make money with blogging, you will need more than just a WordPress site and a commitment to work hard to build up a loyal readership. You will also need to do things like:

  • Market Research – Plan and research the market to find a profitable niche with a sizeable target audience of consumers,
  • WordPress Monetization Plan – You should have a clear idea of how you plan to monetize your WordPress site or blog, e.g. advertising, affiliate products, AdSense, e-commerce, opt-in lists, etc.
  • Content Marketing Plan – Your content needs to attract and engage your readers, especially if you plan to attract advertisers, promote affiliate products, or build a responsive subscriber list.

In addition to a monetized blog, here are some money-making websites powered by WordPress that you can build (and link to your blog or run as a standalone site):

e-Commerce Store

Do you have physical goods or digital info products to sell online? WordPress e-commerce themes and plugins let you easily set up full-featured e-commerce stores to sell your products or services online with automated shopping cart ordering and secure payment processing, coupons and discount offers, customer registration and updates, product delivery, invoicing and receipts, and more.

Additionally, you can use WordPress and e-commerce to build and run dropshipping stores. Dropshipping is where you sell products online and the product manufacturer then fulfills your orders (you then pay the manufacturer and keep the profit from the sale).

View our tutorials on how to set up an e-commerce store and sell products online with WordPress here:

Membership Site

If your content is too valuable to share with others online for free, you can set up a private membership site and charge users to access your information.

Types of products and services that suit membership sites include:

  • Training and ‘How To’ Information
  • ‘Expert’ Information
  • Business Tools & Marketing Services
  • Videos & Podcasts
  • Customizable Graphics & Templates
  • etc.

With WordPress, you can easily build and automate membership sites. Depending on the type of membership site you plan to build and the plugins you use, you can offer users access to different membership levels, automate member registrations and automatically send login details, schedule and deliver users level-specific content (e.g. drip-feed content), process subscriptions and upgrades, add member details to different subscriber lists, and so much more!

View our tutorials on setting up a membership site with WordPress here:

e-Learning Site

An e-Learning or e-Course site incorporates features found in e-commerce and membership sites with a Learning Management System (LMS).

You can build WordPress sites to promote and deliver one or many e-courses with course grading, quizzes, sequential modules, etc. WordPress makes available dedicated LMS themes like the LMS WordPress Theme or plugins like WPCourseware, which lets you build e-courses using any WordPress theme you like.

Run e-Learning Courses With WordPress LMS Theme

(LMS WordPress Theme)

For more information, see these tutorials:

Directory Site

With WordPress, you can easily build all kinds of directory sites in all types of niches using relatively inexpensive directory themes and/or plugins and charge one-off or recurring fees to promote business listings, events, items for sale, etc. You can also earn revenue with advertising, affiliate marketing, etc. on your directory site

Here are some types of directory sites you can easily set up with WordPress and start making money:

Business Directory Website

You can build a business directory site for different industry sectors, niches, local communities, organizations, etc. using WordPress themes like Vantage or Geocraft, or plugins like the Business Directory Plugin.

Event Listing Website

You can easily build an event listing website with WordPress to promote events, seminars, workshops, festivals, conferences, meetups, exhibitions, conventions, etc. using an event registration plugin like EventEspresso or WP EventManager.

For more information, see these tutorials:

Classified Ads Website

You can easily run classified ads on your WordPress site and make money by letting users list items for sale on your site using a theme like ClassiPress or a plugin like Another WordPress Classifieds Plugin.

Jobs Board Site

Do you want to make money online connecting job seekers, freelancers, contractors, etc. with employers? Then build a ‘jobs board’ or recruitment website using WordPress with a theme like JobRoller or a plugin like WP Job Board.

Hybrid Directory Sites

With WordPress, you can incorporate the above and other types of directory sites into your existing digital presence, even if your existing website was not built with WordPress.

For example, depending on your hosting setup, you can add multiple WordPress installations into subfolders of your domain and use different WordPress themes and plugins in each of these installations to set up a blog and/or directories for selling bookings and reservations, rentals, auctions, etc.


You can make money with forums in various ways, such as charging fees for premium access, or running a free forum with advertising, etc.

You can easily set up a discussion forum inside WordPress and build a community online using a plugin like BBPress.

Build Affiliate Stores

Some WordPress plugins and themes allow you to import data feeds into your site and populate your pages and posts with hundreds or even thousands of affiliate products.

For example, you can use plugins to build an Amazon affiliate store or use a plugin like Datafeedr to build affiliate stores that combine products from hundreds of different stores, or various other plugins that use feeds and APIs from different companies to build affiliate stores for all kinds of industries and niches.

StreamStore - {Amazon affiliate store builder for WordPress|WordPress Amazon affiliate store builder}(StreamStore – Amazon affiliate store builder for WordPress)

Lease Your WordPress Site

Lease Your WordPress Website

Here is an ‘out of the box’ idea for making money with WordPress.

Think about how many businesses pay money to list or advertise in directories, hoping to attract more customers.

With most industries (e.g. legal, financial, travel, health, etc.), the same content will work for different individual businesses. For example, if your site has 100 articles about ‘caring for pets’ (or ‘dental hygiene,’ or ‘travel destinations’) and all articles on your site end with a general call to action (e.g. ‘click here to book an appointment’), then all of your site’s content would work for almost all businesses providing pet care services (or dental hygiene, or travel services).

You could build sites filled with original content targeting different niches and geographical locations, drive traffic and improve search rankings for these sites, and then either lease these sites to local businesses for lead generation or sell them exclusive branding or advertising rights for recurring fees.

Leasing virtual real estate is not dissimilar to leasing physical real estate. With a high-trafficked, high-ranking website, you can lease digital ‘real estate’ while maintaining control and ownership of the underlying asset (i.e. the domain), sell ‘signage’ advertising by letting your tenants brand your site with their logo and company details, and even let them do internal ‘fitouts’ by adding their information to the home page, ‘about’ page, contact page, etc.

How you structure the terms of the lease is completely up to you (ask a lawyer to help you structure your agreements). For example, you can:

Build A Lead Generation Website

You manage everything, keep the site updated with fresh content, and point links in the content to your client’s website (tip: use a link redirection tool to manage your site’s destination links),

Lease Managed Virtual Real Estate

Your clients can pay you to manage the site and add content, change the theme, add plugins, etc.

Rent To Buy

This can work for a high-value website. Your client leases the site for an indefinite or agreed period of time, after which they have the option to buy it from you and apply their ‘rent’ installments towards the full purchase price. In the meantime, they can run the site however they like (tip: keep a full backup of your site so if things don’t work out with a tenant, you can delete your WordPress site, reinstall your backup, change the password, and lease it to someone else).

This brings us to the next opportunity to make money with WordPress…

Build & Sell Or Buy & Flip Websites

If leasing your website seems too complicated, you can just sell it.

You can make money with WordPress building and selling, or buying and flipping websites on online marketplaces like Flippa

Build and sell and buy and flip websites on Flippa

(Build and sell and buy and flip websites on Flippa)

Sites like Flippa also allow you to buy and sell domains. Unless you have a truly valuable domain name, however, domains alone typically have far less resale value than domains with an established website that is already bringing in traffic and/or revenue.

This creates another opportunity for making money with WordPress…

Monetize Parked Domains

Do you own a great domain name that you’re just holding onto as a future project or a domain that you eventually plan to sell but don’t want to spend too much time developing?

Instead of just letting your domain sit there, you can monetize it using a theme like CovertVideoPress, which lets you create a video website that automatically imports content from video sites like YouTube, creating pages around the keywords you specify, which you can then monetize with AdSense, links to the affiliate product, etc.

Monetize your parked domains with CovertVideoPress

(Monetize your parked domains with CovertVideoPress)

Don’t expect to make much money with monetized parked domains, but at the very least, it could earn you enough to cover the costs of renewing the domain until you are ready to sell it and put a few extra dollars in your pocket.

Making Money With WordPress – Useful Tips

Here are some useful tips if you are thinking about making money with WordPress:

  • Be the product of the product. If you want to help clients build a successful digital presence with WordPress, then build your website and your success with WordPress too! Everything you do to build your business using WordPress will add to your knowledge and experience and can be turned into a sellable service.
  • Focus on solutions, not services. When thinking about the services you can provide, focus on the problems you will help businesses or clients solve with your services. You can find out what problems businesses are experiencing by joining a business network and online discussion groups.
  • Educate and empower others about WordPress. The more you educate and empower people, businesses, and new WordPress users about the benefits and advantages of using WordPress, the more WordPress products and services they will want to use. This benefits you, your clients, and the global WordPress community. It’s a win-win-win!

If you specifically plan to focus on the WordPress niche (e.g. blogging about WordPress, reviewing WordPress solutions, developing WordPress applications, etc.), here are some additional tips:

  • If you need to build up your technical knowledge of WordPress, consider starting out by contributing to the WordPress developer community as a volunteer. There are many ways to get involved and contribute to improving WordPress, like helping with development and design, providing user support, adding to the WordPress documentation, helping to translate WordPress into other languages, improving accessibility, improving mobile apps, reviewing themes, etc.
  • If you are interested in connecting with other WordPress users and developers in your local community, check your WordPress dashboard for details of local WordPress meetups and WordPress-related events.
  • When your WordPress-related business is up and running, consider listing it in our WordPress Services Directory.   We refer visitors who need additional help with WordPress to this directory in many of our tutorials.

Making Money With WordPress – Summary

Hopefully, this guide has provided you with a number of money-making ideas and helped you see just how much opportunity there is to profit with WordPress.

In summary:

  • Businesses need a digital presence and WordPress is the leading platform for building a business web presence. WordPress powers almost 28% of all websites around the world and dominates the market for CMS-driven sites.
  • The continued growth of WordPress worldwide provides many new opportunities to earn money and generate new revenue streams servicing the WordPress user community.
  • You can make money providing a range of services to businesses that do not yet have a digital presence, from developing websites to teaching businesses about the benefits and advantages of using WordPress.
  • Businesses in all niches use WordPress to power their sites and need help with digital marketing and digital management. You can make money by providing a range of services to help businesses get better results online, e.g. consulting, virtual assistance,  content creation, traffic and lead generation, management, security, optimization, automating marketing processes, etc.
  • Once you know how to use WordPress, you can make money providing services to clients, build your own money-making sites, or do both, even if you lack technical skills like web coding.

With WordPress, there is no limit to what you can do, where you can go, and how much you can earn. We hope that you have found this guide to making money with WordPress useful, and we wish you great success with your business!

{Make|How To Make} Money With WordPress

Images used in this post were sourced from Pixabay, Shutterstock, and iStockPhotos.


"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now