Tag: WordPress Traffic Blueprint

Welcome to Part Five of our Web Site Traffic Blueprint article series, where we show you how to create an automated web traffic machine using WordPress.

So far, here is what we have covered in this series:

In Part One of this article series, we explained why using an expertly configured WordPress site is the key to generating automated traffic …

(With an expertly configured WordPress blog, all you have to do to automatically drive more traffic is add new content on a regular basis!)

In Part 2, we looked at critical setup decisions. We helped you understand the best way to get started if you don’t have a website yet, how to set things up if you already have a site, and what to do if your site has been built using WordPress.

(In Part two we show you how to set up WordPress on your domain)

In Part Three, we focused on configuring the system. We explained how to configure all the settings (hosting, internal and external) that affect your website’s ability to generate traffic automatically …

(In Part Three you will configure all the settings (hosting, internal and external) that can affect your website’s ability to generate traffic automatically)

In Part 4, we discussed ways to automate your traffic using WordPress plugins.

(Publish once to WordPress and automate your content distribution to all other channels!)

In Part 5 of the WordPress web traffic automation blueprint series, we look at ways to optimize traffic to your website with a number of different tools and methods.

WordPress Web Traffic Automation System – Traffic Optimization Systems

In addition to having an expertly configured WordPress website, generating consistent traffic of high quality is the result of a well-defined business vision, great digital planning, and excellent systems and process in place.

(Generating automated traffic is the product of having a clear business vision, sound planning, and great systems)

Let’s review briefly the systems that will help you grow and manage all traffic.

These systems include:

• Marketing Systems – How you drive new traffic to your website.
• Technical Systems – The systems and processes used to ensure that your online presence remains operating efficiently for receiving new traffic.
• Business Systems – How you manage and respond to new traffic.

(Systems help you grow and manage your traffic)

Let’s briefly review how important the above systems are:

Marketing Systems

Your marketing systems consist of the processes and methods used to create traffic for your business. You can test your marketing systems by asking questions such as:

• What channels will you use to drive new traffic (e.g. blogging, video marketing, etc)?
• How will you apportion your budget and resources to these channels?
• How will you create and optimize your content, sales funnels, and run your marketing campaigns?
• How will you measure the ROI of your marketing campaigns?

During the setup and configuration phase, you would have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising (e.g. Google AdWords) to help you generate some initial data, such as the keyword phrases people are searching online to find your site, which you can use to create web content better targeted to your audience.

Technical Systems

Your technical systems and processes ensure that your digital presence remains optimized for receiving traffic. There’s no point sending traffic to your website if your site is constantly experiencing problems or your pages take too long to load.

Your technical systems need to be able to adequately handle technical areas like webhosting, website maintenance and support, installing and updating new applications (e.g. plugins), integration, customization, troubleshooting, etc.

You can test your technical systems by questions such as:

• Who will look after my server?
• Who is looking after my website and keeping my site maintained and up-to-date?
• Who will fix errors, troubleshoot problems, provide technical support and advice, etc. if you experience difficulties?

Many potential problems can be minimized if your website planning and setup and configuration phases have been completed correctly. Like all technology, however, you can expect new problems to arise. Your technical systems need to be robust enough to handle these.

Business Systems

You need good business systems to help you manage and respond to new traffic. This includes:

• Communication systems
• Resources management – human, financial
• Handling sales inquiries
• Order fulfillment
• Customer service/training
• etc.

If you intend to outsource your digital marketing and technical maintenance, then you will need good systems in place for managing all outsourcing.

WordPress Web Traffic Automation Blueprint – Optimizing Traffic Generation

If your business objectives are clear and your systems and processes are in place, all you need to do is to implement, optimize, and further automate your “traffic loop”.

Let’s go through an example of how to implement, optimize, and automate a traffic loop. Take a look at the illustration below …

(Implementing and optimizing your traffic loop)

Increase Reach And Visibility

Step 1 of the process is to expose your business to as many potential users as possible.

Traffic Optimization Ideas

• An expertly configured WordPress site allows you to instantly share your content on social media accounts like Facebook, Twitter, LinkedIn, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content through your expertly configured WordPress site.
• As mentioned earlier, investing in some paid advertising (e.g. pay-per-click ads) can help you generate actionable data, which you can use to create web content better targeted to your audience’s needs.
• Repurpose your content to leverage different media formats.
• Continue learning about ways to drive traffic using methods like Facebook ads, PPC advertising, forum ads, etc.

Tools, Plugins, And Strategies

See previous sections of this article series for a number of excellent tools, plugins, and methods we’ve already covered to help you reach more potential users.

Also, if you haven’t already, ask us about WordPress plugins that let you easily add the following to your website or blog:

• Share your posts online with others,
• Run contests, offer downloads or discounts for shares/likes,
• Add user generated content, feeds, etc.
• Publish and distribute content online in various media formats (e.g. videos, PDF guides, infographics, etc.)

Build Authority And Credibility

Getting more of your content out there is good, but to make this activity more effective, your content also needs to be building authority and credibility with visitors.

Publishing authoritative content not only helps to establish your credibility, it also improves your chances of getting more people to share it with others and hence more visitors.

Useful Tips

• Create and publish content that adds value to users and that showcases your expertise. This includes content that informs and educates readers, training content, user reviews, adding testimonials, etc.
• Consider publishing a special report that you can sell or distribute online (e.g. sell on on the Amazon Kindle book store.

Tools, Plugins, & Methods

We have created an entire email email-based training course designed to help you come up with unlimited content ideas for your web site:

Also, contact us to learn more about plugins that allow you to easily add the following to your website or blog:

• Legal Pages
• Testimonials
• Customer Support (e.g. Helpdesk, Live Chat, etc.)
• Ratings
• User Reviews
• Badges/Certificates Of Recognition

Grow Influence And Engagement

At some point, you may want to consider developing “traffic on tap.” You can do this by building a list or starting an online group.

With “Traffic On Tap,” your traffic comes from an audience of customers or subscribers – people who already know you and trust you. Your influence and credibility can be used to generate new traffic with every post you publish or email you send out.

Traffic Tips

• Encourage users to leave comments and start discussions on your site.
• Add an email newsletter and encourage people to subscribe.
• Add a free or paid membership site, online forum, or social community.
• Create or join an online group on LinkedIn.

Tools, Plugins, And Strategies

Many solutions and plugins are available that are easy to implement and can help increase your influence and improve user engagement. For example:

• List-Building Software (e.g. Aweber, GetResponse, etc.)
• Contact Forms, Live Chat
• Forums & Discussion Groups (e.g. bbPress, BuddyPress)
• Polls & Surveys
• Webinars (e.g. Webinar JEO)
• Comment sharing
• Add media, video galleries, etc.

Identify Needs & Provide Solutions

By taking advantage of incoming traffic to listen to what users need, you can develop new services and products, all of which provide new opportunities to generate new streams of traffic.

Useful Tips & Ideas

• Consider creating an e-learning course.
• Consider publishing a “how to” guide that you can sell or distribute online.
• Consider adding e-commerce to your site.

Plugins, Tools, And Methods

If you plan to provide solutions online (as opposed to just providing information), learn more about plugins that let you easily add the following to your website:

• Membership Sites (e.g. Wishlist Member, S2 Member, etc.)
• Learning Management Systems (e.g. Courseware)
• Event Registrations (e.g. EventEspresso)

Analyze Data & Feedback

The final step of the process is the collection and analysis of data. Learning to interpret data gathered from existing traffic gives you the opportunity to discover new opportunities to create additional traffic.

You should already have installed an analytics tool (e.g. Google Analytics) on your website. Make sure you can also understand the data.

WordPress Traffic Automation Blueprint – Summary

All you have to do once you implement the above strategies is repeat the same process, fine-tuning and refining your methods as you go to grow your traffic and get better your results.

In summary:

• Start with an expertly configured WordPress site backed by good marketing, technical and business systems,
• Implement a content marketing strategy (consider also investing in some paid advertising to drive traffic and generate useful data) to increase your reach and visibility online,
• Add plugins, list-building strategies, and other solutions if required to build authority and credibility, and also to increase engagement with visitors,
• Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
• Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, now you have a blueprint that will help you drive more traffic automatically to your web site and grow your business online.

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