WordPress Traffic Automation Blueprint – Part 5 (Optimization)

This is part 5 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial explains how to optimize your WordPress traffic system once your WordPress site has been expertly configured and setup.

Website Traffic Blueprint Part Five - Learn How To Turn Your Website Into An Automated Web Traffic MachineWelcome to Part Five of our Web Site Traffic Blueprint article series, where we show you how to create an automated traffic machine using the WordPress CMS.

So far, we have covered the following in this series:

In Part 1, we provided an overview of the traffic automation process, and explained why using an expertly configured WordPress website or blog is the key to automating traffic to your site …

With an expertly configured WordPress site, all you have to do to drive more web traffic is publish content regularly!

(With an expertly configured WordPress blog, all you have to do to generate more traffic is post content consistently!)

In Part Two, we look at critical setup decisions. We explain the best way to start if you don’t have a web presence yet, how to set things up if you already have a site, and what to do if your existing website has been built using WordPress.

Where to set up WordPress on your domain

(In Part 2 we show you how to set up WordPress on your domain)

In Part Three, we focused on important configuration decisions. We explained how to configure all the settings that affect your website’s traffic-getting ability …

How to set up a WordPress website or blog on your domain

(In Part 3 we show you how to configure all the settings that affect your website’s traffic-getting ability)

In Part Four, we discussed ways to automate traffic generation using plugins.

Publish once to WordPress and automate your content distribution to all other services!

(Publish once to WordPress and automate your content distribution to all other marketing channels!)

In this article, we look at ways to optimize your traffic using different tools and methods.

WordPress Web Traffic Automation Blueprint – Traffic Optimization Systems

In addition to getting your WordPress website expertly configured, the key to generating successfully on a consistent basis is having a clear business vision, sound digital planning, and great systems in place.

Generating consistent traffic is the result of business vision, planning, and systems

(Generating regular traffic is the product of having a clear business vision, planning, and excellent systems)

Let’s review briefly the systems that will help you grow and manage all traffic.

These include:

  • Marketing Systems – How you create traffic for your business.
  • Technical Systems – The systems and processes used to ensure that your online presence remains optimized for receiving new traffic.
  • Business Systems – How you manage and respond to traffic.

Systems help you grow and manage your traffic

(Systems help you grow, automate, and manage your web traffic)

Let’s review the above systems briefly:

Marketing Systems

Your marketing systems consist of the processes and methods used to create traffic for your business. You can test your marketing systems by asking questions such as:

  • What is your content marketing strategy/online marketing strategy?
  • What resources and portion of your budget will you apply to your marketing channels?
  • Who will create your content and run your marketing campaigns?
  • How will you measure the results of your campaigns?

During the setup and configuration phase, you should have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising (e.g. pay-per-click ads) to help you generate some data, such as the keywords people are searching online to find your website, which you can use to create web content targeted specifically to your audience’s needs.

Technical Systems

Your technical systems and processes ensure that your online presence remains up and running for receiving new traffic. There’s no point driving traffic to your site if your site is experiencing problems or your web pages take a long time to load.

Your technical systems include handling technical areas like webhosting, website maintenance and support, installing and updating new software (e.g. plugins), customization, integration, troubleshooting, etc.

You can test your technical systems by questions such as:

  • Who is looking after my webhosting?
  • Who is looking after my website and keeping my site, plugins, themes, etc. maintained and up-to-date?
  • Who will fix errors, troubleshoot problems, provide technical support and advice, etc. should anything go wrong?

Many potential problems can be minimized if your planning and setup and configuration phases have been completed correctly. Like all technology, however, you can expect to face problems. Your technical systems need to be robust enough to handle these.

Business Systems

Your business systems help you manage and respond to the influx of new traffic. These include:

  • Communication systems
  • Resources management – human, financial
  • Handling leads and sales inquiries
  • Order fulfillment
  • Customer service/training
  • etc.

If you plan to outsource key aspects of your digital marketing and technical maintenance, then make sure you have implemented excellent systems to manage all outsourcing.

WordPress Traffic Automation System – Traffic Loops

If your business objectives are clear and your systems and processes are in place, all you need to focus on is developing, optimizing and further automating a “traffic loop”.

Let’s walk through an example of how to implement, optimize, and further automate a traffic loop. Take a look at the flowchart below …

An effective traffic loop

(WordPress can help you implement, optimize, and automate your traffic loop)

Increase Reach & Visibility Online

The first step of the process is to expose your business to as many potential users as your time and resources will allow.

Useful Tips
  • Your expertly configured WordPress site will allow you to instantly share your content on social media accounts like Facebook, Twitter, LinkedIn, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content.
  • As mentioned earlier, investing in some paid advertising can help you generate actionable data, which you can use to create content better targeted to your audience.
  • Repurpose your content to leverage the power, appeal, and reach of different media formats.
  • Continue learning about ways to attract traffic using methods like Pinterest ads, social media, email ads, etc.
Tools And Strategies

We’ve already covered many useful tools, plugins, and strategies in earlier sections of this article series.

Also, if you haven’t already, contact us to learn more about plugins that let you easily add the following to your WordPress website or blog:

  • Share your posts online with others,
  • Run contests, offer discounts or downloads for shares/likes,
  • Accept user generated content, feeds, etc.
  • Publish and distribute content online in different media formats (e.g. videos, PDF guides, infographics, etc.)

Build Authority & Credibility

Getting more of your content published is great, but to make this activity more effective, your content also needs to build authority and credibility with users.

Publishing higher quality content not only helps to establish your credibility, it also improves your chances of getting more people to link to it and share it with others and hence more visitors.

Tips
  • Create and publish content that will add value to users and showcase your expertise. This includes content that informs and educates readers, training content, case studies, adding testimonials, etc.
  • Consider publishing expert guides that you can sell or distribute online (e.g. sell on on the Amazon Kindle store.
Plugins, Tools, And Strategies

We have created a detailed course on content creation that you can plug into at no cost here:

Also, contact us to learn more about plugins that let you easily add the following to your WordPress website:

Grow Influence & Engagement

As your business grows, you may want to consider developing “traffic on tap.” You can do this by building a list or starting your own community.

With “Traffic On Tap,” most of your traffic will come from customers or subscribers – people who already know you and trust you. Your influence and credibility can be used to generate new traffic with every post you publish or email broadcast you send out.

Tips
  • Encourage users to leave comments and start discussions on your site.
  • Add an email newsletter and encourage people to subscribe.
  • Add a free or paid membership site, online forum, or social community.
  • Create or join a Facebook/LinkedIn Group.
Tools And Strategies

Many solutions and plugins are available that are easy to implement and can help grow your influence and improve engagement. For example:

  • List-Building Software (e.g. Aweber, MailChimp, etc.)
  • Contact Forms, Live Chat
  • Forums & Social Communities (e.g. bbPress, BuddyPress)
  • Polls & Surveys
  • Webinars (e.g. Webinar JEO)
  • Comment sharing
  • Add media, image galleries, etc.

Identify Needs/Problems & Provide Solutions

If you take advantage of incoming traffic to discover what users want, you can develop new services, products, and solutions, all of which can provide you with new opportunities to generate additional web traffic.

Useful Tips & Ideas
  • Create a free or paid online training program.
  • Publish instructional PDF guides or special reports that can be sold or distributed online.
  • Consider adding an e-commerce store to your business.
Plugins, Tools, And Methods

If you plan to provide services, products, and solutions online (as opposed to just providing information), then some of the more useful WordPress plugins you may want to consider adding to your website or blog include:

Analyze Data & Feedback

The final step of the process is to collect and analyze data. By learning to interpret data gathered from existing traffic, you can discover new ways to create additional traffic.

You should have already installed an analytics tool (e.g. Google Analytics) on your website. Make sure you can also understand the data.

WordPress Traffic System – Summary

All you have to do once you implement the above strategies is repeat the cycle, fine-tuning and refining your methods as you go to grow your traffic and get better your results.

In summary:

  • Start with an expertly configured WordPress site backed by good marketing, technical and business systems,
  • Implement a content marketing strategy (consider also investing in some paid advertising to drive initial traffic and generate useful data) to increase your reach and visibility online,
  • Add plugins, list-building strategies, and other methods as necessary to help build authority and credibility, and also to improve engagement with users,
  • Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
  • Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, now you have a blueprint that will help you drive more traffic automatically to your web site and build a better business online.

WordPress Web Traffic Blueprint Part 5 - Discover How To Automatically Generate More Web Visitors For Your Business With WordPress

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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum

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