Tag: WordPress Traffic Blueprint

Welcome to Part Five of our Website Traffic Blueprint article series, where we explain how to turn a website into an automated traffic machine using WordPress.

So far, here is what we have covered in this series:

In Part One, we describe the traffic automation process, and explain why using an expertly configured WordPress site is the key to generating automated web traffic …

(With an expertly configured WordPress website, all you have to do to start generating more web traffic is add fresh content on a regular basis!)

In Part Two, we looked at the setup phase. We helped you understand the best way to get started if you don’t have a web presence yet, how to set everything up if you already have a website, and what to do if your site has been built using WordPress.

(In Part two we show you where to set up WordPress on your domain)

In Part Three, we looked at the configuration phase of the automation process. We explained how to configure all the settings that can affect your site’s ability to generate traffic automatically …

(In Part 3 you learn how to configure all the settings that affect your website’s ability to generate traffic automatically)

In Part Four, we explained how to set up various plugins that can drive new traffic automatically to your site.

(Publish once to WordPress and automate your content distribution to all other marketing channels!)

In this section of the WordPress web traffic automation blueprint series, we look at ways to optimize your traffic with different tools and strategies.

WordPress Web Traffic System – Systems

In addition to having an expertly configured WordPress site, generating consistent traffic of high quality is the outcome of a clear business vision, great digital planning, and great systems in place.

(Optimized traffic is the result of having a clear business vision, planning, and excellent systems)

Let’s review the systems that will help you grow and manage your traffic.

These systems include:

• Marketing Systems – The processes and strategies used to create new traffic for your business.
• Technical Systems – The systems used to ensure that your online presence remains optimized for receiving new traffic.
• Business Systems – How you manage and respond to traffic.

(Systems help you grow, automate, and manage your traffic)

Let’s briefly review the above systems:

Marketing Systems

Your marketing systems consist of the processes and methods used to drive traffic to your website. Your online marketing systems can be tested by asking questions such as:

• What is your online marketing strategy?
• What resources and portion of your budget will you allocate to these channels?
• Who will create and optimize your content, sales funnels, and marketing campaigns?
• How will you test and measure the cost-effectiveness of your online marketing campaigns?

During the setup and configuration phase, you should have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising to help generate some intelligence. If you’re tracking your marketing campaigns correctly, this should yield some actionable data, such as the keywords people are searching online to find your website, which you can use to create web content targeted specifically to your audience.

Technical Systems

Your technical systems ensure that your online presence remains operating efficiently for receiving new traffic. There’s no point driving traffic to your website if your site is experiencing problems or your pages are taking too long to load.

Your systems need to be able to adequately handle technical areas like webhosting, site maintenance and support, installing and updating software (e.g. plugins), customization, integration, troubleshooting, etc.

You can test your technical systems by questions such as:

• Who is looking after my server?
• Who is looking after my website and keeping my site maintained and up-to-date?
• Who will fix errors, troubleshoot problems, provide technical support and advice, etc. should any problems arise?

Many potential problems can be minimized if your website planning and setup and configuration phases have been completed correctly. Like all technology, however, you can expect to face problems. You will need the right technical systems in place to handle these.

Business Systems

Your business systems and processes help you manage traffic. This includes:

• Communication systems
• Managing human and financial resources
• Handling sales inquiries
• Order fulfillment
• Customer training/service
• etc.

If you intend to outsource your digital marketing and technical maintenance, then make sure you also implement great systems to manage all outsourcing.

WordPress Web Traffic Automation System – Optimizing Traffic Generation

If your business objectives are clear and your systems and processes are in place, all you need to focus on is growing and optimizing a “traffic loop”.

Let’s walk through an example of implementing, optimizing, and automating a traffic loop. Take a look at the flowchart below …

(Traffic loop)

Increase Reach And Visibility Online

The first step of the process is to increase visibility for your website or blog.

Useful Tips & Ideas

• An expertly configured WordPress site allows you to automatically syndicate your content to sites like Facebook, Twitter, Pinterest, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content.
• As mentioned earlier, investing in some paid advertising can help generate some initial actionable data, which you can use to create content better targeted to your audience.
• Repurpose your content to leverage the power and reach of different media formats.
• Continue learning about ways to increase visitors using methods like paid advertising, solo ads, StumbleUpon, etc.

Tools, Plugins, & Methods

We’ve covered a number of excellent tools and methods in earlier sections of this article series.

Also, contact us to learn more about plugins that let you easily add the following to your website or blog:

• Share your posts online,
• Run contests, offer discounts or downloads for shares/likes,
• Add user generated content, feeds, etc.
• Distribute content online in various media formats (e.g. videos, PDF guides, slides, etc.)

Build Authority And Credibility

Getting more of your content published is a great first step, but for this activity to be really effective, your content also needs to be building authority and credibility with visitors.

Publishing better quality content improves your chances of getting it shared around and hence more traffic.

Useful Tips & Ideas

• Focus on content that adds value to potential users and that showcases your expertise. This includes content that educates and informs readers, training content, user reviews, adding testimonials, etc.
• Consider publishing expert reports that you can sell or distribute online.

Tools, Plugins, & Methods

We have created an entire email course on content creation that you can plug into at no cost here:

Also, if you haven’t already, contact us to learn more about plugins that allow you to easily add the following to your WordPress website:

• Legal Pages
• Testimonials
• Customer Support (e.g. Helpdesk, Live Chat, etc.)
• Ratings
• User Reviews
• Badges/Certificates Of Recognition

Grow Influence And Engagement

As your business grows, you may want to consider developing “traffic on demand.” You can achieve this by growing a list or starting your own online community or social network.

With “Traffic On Demand,” your traffic will come from customers or subscribers – people who already like you and trust you. Your influence and reputation can be used to generate new traffic with every post you publish, forum post you add, or email you send out.

Useful Tips

• Encourage commenting and discussions on your site.
• Add an autoresponder newsletter and encourage people to subscribe.
• Add a free, paid, or ‘freemium’ membership site.
• Create or join an online group on Facebook.

Tools & Strategies

Many solutions and plugins are available that can help grow your influence and improve user engagement. For example:

• Autoresponders (e.g. Aweber, MailChimp, etc.)
• Contact Forms, Live Chat
• Forums and Discussion Groups (e.g. bbPress, BuddyPress)
• Polls & Surveys
• Webinars (e.g. Webinar JEO)
• Comment sharing
• Add media, video galleries, etc.

Identify Problems & Provide Solutions

By taking advantage of incoming traffic to find out what problems your users are trying to solve, you can develop new solutions, all of which provide new opportunities to generate new sources of traffic.

Tips

• Consider creating an e-learning program.
• Consider publishing a PDF guide that you can sell or distribute online (e.g. sell on on the Amazon Kindle store.
• Add an e-commerce store to your site.

Plugins, Tools, & Strategies

If you plan to provide products and services online (as opposed to just providing information), contact us to learn more about plugins that allow you to easily add the following to your website:

• Membership Sites (e.g. Wishlist Member, S2 Member, etc.)
• e-Learning Courses (e.g. Courseware)
• Event Registrations (e.g. EventEspresso)

Analyze Data & Feedback

The final step of the process is the collection and analysis of data. Learning to gather and interpret data from existing traffic gives you the opportunity to discover new ways to generate content that can bring you additional traffic.

You should already have installed an analytics tool (e.g. Google Analytics) on your site. Make sure you also learn how to interpret the data.

WordPress Traffic Automation System – Summary

All you have to do once you implement the above strategies is rinse and repeat, fine-tuning and refining your methods as you go to grow your traffic and get better your results.

In summary:

• Begin with an expertly configured WordPress site backed by good marketing, technical and business systems,
• Implement a content marketing strategy (consider also investing in some paid advertising to drive initial traffic and generate useful data) to increase your reach and visibility online,
• Add plugins, list-building strategies, and other solutions if required to build authority, trust, and credibility, and also to increase engagement with users,
• Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
• Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, now you have a blueprint that will help you drive more visitors automatically to your WordPress website and build a better business online.

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