WordPress Traffic Automation Guide

This tutorial is part of a series of articles and tutorials aimed at helping you learn how to grow your business online cost-effectively with a WordPress-driven website and proven web marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Most businesses need a constant stream of new traffic to stay in business online.

Learning cost-effective methods of driving more visitors to your website is a requirement of growing a successful web presence. Getting visitors to a website is also one of the greatest challenges faced by almost every website owner.

Why Are So Many Businesses Struggling To Get More Visitors To Their Websites?

If you type any of the commonly-searched key phrases below into Google …

• “how to increase visitors to my site”
• “attract visitors to my website for free”
• “best 10 ways to attract more traffic”
• “cheapest ways to drive more traffic using ads”
• “attract clients to your web site for free”

… and you will be presented with loads of tips, tricks, and information on different ways to help get more website visitors …

(There are many strategies to get more website visitors. In this article series you will learn how to set up a simple system to benefit from many of these traffic generation methods!)

Clearly, there is no shortage of ways to drive traffic to your site. There are loads of products and free resources that can teach you strategies to drive more visitors to your site.

The problem is often more to do with business owners not investing enough time into learning how to generate new web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to automate and leverage your web traffic generation.

The illustration below shows how most businesses typically approach the challenge of generating traffic to their sites …

(This is how most businesses approach traffic generation)

Essentially, the approach most small businesses typically take is this: first, you get your website, and then you figure out how to drive traffic to your website.

As you will discover in just a moment, there is a smarter way.

You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will address the problem.

There is nothing wrong with outsourcing if you have systems in place to manage your traffic generation campaigns. If not, you will probably end up spending a lot of your valuable time and money looking for a positive ROI method that can deliver you a positive ROI.

(Without a solid foundation and the right systems, traffic generation can end up being very costly!)

Sustainable traffic generation requires setting up a solid foundation online, putting proper systems in place, continually testing variables in your campaigns, experimenting with different methods, tracking results, comparing ROI across different traffic generation opportunities, etc.

Is There A Way To Automate The Process Of Growing Website Visitors?

Imagine if all you had to do to automatically drive web traffic to your business was to regularly add content to your website or blog.

This is not science fiction … it’s a fact! In fact, many website owners already have some or all of the elements in place for this to happen … and so can you!

In the Web Site Traffic Blueprint article series, we will show you what is required to set up an automated traffic generation system that can instantly begin to attract targeted visitors to your website, simply by adding new content to your website on a consistent basis.

How To Set Up An Automated Web Traffic System

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:

1. Set up systems to lay down a solid foundation for driving sustainable traffic
2. Add web content on a regular basis to start driving traffic and generating traffic data
3. Start testing other traffic strategies

(Getting more web traffic sustainably requires laying a solid foundation online and implementing the right systems)

At this point, we’re mostly concerned with Step One. The aim of our article is to help you set up a traffic generation system that will ultimately help you:

• Save time using leverage and automation
• Save money in many different ways
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation methods, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …

(With an expertly configured WordPress site, you just publish new content and WordPress will then do the rest!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress site is not the same thing as a professionally-configured WordPress website.

An expertly configured WordPress web site is a web site that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with other services, specifically in areas like SEO, content syndication, and reporting.

Why Use An Expertly Configured WordPress Website?

We write extensively on this site about why you should use WordPress-powered web sites WordPress to grow your business online.

Understanding how an “expertly configured” WordPress site can help create an automated traffic generation system requires several articles, which is why we really recommend that you spend some time reading our other articles and subscribe to this site (this way, you will be informed whenever we publish a new article).

Let’s begin by addressing some basic questions:

Why does it need to be WordPress? Why can’t you just use some other platform?

Take a look at the diagram below …

(Static Website vs Expertly Configured WordPress Website)

Many sites are built using applications that create “static” websites. Essentially, this means that your content simply sits inside a server waiting to be discovered. The static website doesn’t communicate with anyone else outside its platform; it doesn’t ’ping’ anyone in the cybersphere or announce to any other website that new content has been added to your site.

Think about it … if in a static website, the content simply sits in a server passively waiting to be found, then the site owner has to constantly promote their site and its content to continue bringing in new visitors.

WordPress is different!

WordPress provides a number of features that let users set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is publish content and your site will then do the rest, immediately notifying various online properties about your site to automatically start driving you new web traffic …

(With an expertly configured WordPress site, you simply add content and WordPress will then do the rest, notifying the world about your content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The WordPress Website Traffic Blueprint overview, we break down the components of this automated web traffic machine:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for maximum benefit.
• Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also the expert integration of your built-in WordPress features with external services and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your WordPress site settings have been configured and integrated with various external services, you then begin publishing new content consistently and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to potential visitors.
• Optimize – We recommend starting with a content strategy to build sustainable traffic. With the right systems in place, you can also begin monitoring and understanding incoming traffic and start gathering valuable information that will allow you to make intelligent and cost-effective decisions when expanding to new traffic generation methods.

This is the end of Section 1

To keep reading this article, click here:

Web Site Traffic Blueprint Part Two – Learn How To Create A Traffic-Getting Machine With WordPress

This article is part of a comprehensive series of tutorials designed to help website owners learn how to grow their business online and drive traffic automatically using a WordPress-driven website or blog and proven web marketing methods.

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