WordPress Traffic Automation Guide
This article is part of a comprehensive series of tutorials designed to help you learn how to grow your business online cost-effectively with a WordPress-driven website or blog and proven marketing methods that are easy to use and easy to implement.
***
WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Learning sustainable methods to get traffic to your website is one of the fundamental skills of building a successful digital presence. Lack of online traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Drive Visitors To Their Websites?
Type any of the commonly-searched key phrases below into Google …
- “how to attract traffic to my site”
- “bring visitors to my website”
- “top 25 methods to bring more traffic”
- “best ways to attract more web visitors using Pinterest”
- “need more web visitors”
… and you will be presented with an overwhelming number of sites offering you information on different ways to help get more visitors to your web site …
(There are lots of strategies to get more website visitors. This article series will help you set up a system to benefit from many of these traffic generation methods!)
There is clearly no shortage of ways to drive traffic to your site. There are loads of courses and free sites online that can show you effective how to increase visitors to your site.
The problem often has more to do with businesses not investing sufficient time into learning how to drive traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The diagram below shows the approach many businesses take when it comes to generating website traffic …
(This is how many website owners approach traffic generation)
Essentially, the typical approach most businesses take is this: first, you build a website, and then you figure out how to drive traffic to your site.
As we will show you in a moment, there is a smarter way.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will take care of the problem.
Outsourcing is fine if you have the systems set up to manage and analyze the results of your traffic generation campaigns already. If not, all you will probably do is end up investing a lot of your valuable time and money searching for a profitable traffic-getting method.
(Without a solid foundation and the right systems in place, web traffic generation can become very costly!)
Getting web traffic sustainably requires setting up a solid foundation online, implementing proper systems, testing campaign elements, experimenting with different advertising and promotional strategies, tracking results, comparing ROI across different traffic generation solutions, and so on.
Is There A Simple, Automated Way To Drive More Traffic?
Imagine if you owned a website where all you had to do to instantly drive web traffic to your website was to regularly add valuable content to your web site.
This is not science fiction … it’s a fact! As a matter of fact, many website owners are profiting with what we’ve described above … and so can you!
In our WordPress Traffic Blueprint article series, we will show you what it takes to set up an automated traffic system that will help deliver new visitors to your business, simply by publishing new content on a regular basis to your website.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for creating sustainable traffic
- Add content on a regular basis to drive visitors and generate web traffic data organically
- Start adding other traffic strategies and test
(Sustainable traffic generation requires laying a solid foundation online and implementing systems)
At this stage, we’ll mostly be focusing on Step 1. The purpose of our article series is to give you an overview of a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in many different ways
- Automatically get your web pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress site, you simply post new content and WordPress will then do the rest, notifying other sites about your new content and bringing you back traffic!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress website is not the same thing as a professionally-configured WordPress website or blog.
An expertly configured WordPress site is a site that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and how it integrates with other services, specifically in areas like SEO, 3rd-party site syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Site?
We write extensively on this site about the benefits and advantages of choosing the WordPress CMS to grow your business online.
Understanding why and how an “expertly configured” WordPress blog will help drive targeted visitors to your business requires a number of articles, which is why we really recommend that you spend some time reading our content and consider subscribing to this site (this way, we can let you know when we publish a new article).
Let’s start by addressing a couple of basic questions:
Why WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Site)
Many sites are built using platforms that create websites with “static” web pages. Essentially, this means that the content pages simply sit inside a server waiting to be discovered. A static website doesn’t communicate with anyone outside its platform; it doesn’t broadcast to anyone in the cybersphere or inform any other website that new content has recently been published.
Think about it … if in a static website, the content just sits there passively waiting to be found, then the website owner has to constantly promote their website and its content to keep bringing in web traffic.
WordPress is different!
WordPress comes with powerful built-in functionality that lets you set up, configure and build an automated “traffic generation” machine, where all you then have to do is publish content and your website does the rest, immediately notifying various online properties about your site to automatically drive you more traffic …
(With an expertly configured WordPress site, you just post new content and your site will do the rest, informing other sites about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we explain the components of your automated website traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also integrating your WordPress functionality with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various external sites, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to more web visitors.
- Optimize – We recommend beginning with a content strategy to build sustainable traffic. With the right systems in place, you can start to track and understand incoming traffic and start gathering valuable information that will allow you to make intelligent and cost-effective decisions as you expand to additional traffic generation strategies.
This is the end of Section One
To read more, click on the link below:
This tutorial is part of a comprehensive tutorial series aimed at helping site owners learn how to grow their business online with a WordPress website and proven online marketing strategies.
Want To Get Notified When New Tutorials Are Published? Then Subscribe Using The Form Below!
***
"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)