WordPress Traffic Automation Guide
This tutorial is part of a comprehensive tutorial series aimed at helping you learn how to grow your business online inexpensively and drive traffic automatically using a WordPress-powered website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need a regular stream of web visitors to survive online.
Finding sustainable methods of getting more traffic to your website is vital to building a successful presence online. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Attracting Visitors To Their Web Sites?
If you type any of the following key phrases into Google …
- “drive web traffic to your web site”
- “increase more visitors to my website for free”
- “ways to get traffic”
- “ways to drive web site traffic using free methods”
- “bring buyers to my website”
… and you will be immediately presented with loads of tips, tricks, and information on strategies to increase your website visitors …
(There are lots of methods to drive more web traffic to your website. In this article series you will learn how to set up a system to take advantage of many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more visitors to your website. There are thousands of products and free resources that can teach you strategies to get more visitors to your site.
The problem often has more to do with businesses not investing enough time into learning how to generate traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are many ways to automate and leverage your web traffic generation.
The picture below shows the typical approach many businesses take when it comes to generating website traffic …
(This is how most site owners approach traffic generation)
Essentially, the approach most small businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to your site.
As we will show you in a moment, there is a better approach.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will eliminate this problem.
There is nothing wrong with outsourcing if you have great systems set up to manage your traffic generation activities. If not, all you will probably do is end up wasting a lot of your valuable time and money looking for a profitable traffic-getting method.
(Without laying down a solid foundation and putting the right systems, traffic generation can end up becoming a costly activity!)
Sustainable traffic generation involves setting up a solid foundation online, putting the right systems in place, testing campaign variables, experimenting with different marketing and promotional services, analyzing results, comparing ROI across different traffic generation methods, etc.
Is There A Simpler, Automated Way To Drive More Traffic?
Imagine if all you had to do to instantly deliver web traffic to your business was to regularly publish content to your web site.
This is not science fiction … it’s a fact! As a matter of fact, many website owners are already doing what we have described above … and so can you!
In our Web Traffic Blueprint article series, we will show you what it takes to set up an automated traffic generation system that can instantly begin to drive new targeted traffic to your website, simply by publishing regular content to your website.
How To Set Up A System That Will Automatically Drive More Traffic To Your Site
As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for creating sustainable web traffic
- Add content on a regular basis to drive traffic and generate data organically
- Add other traffic methods
(To get sustainable traffic, you need to first put in the right systems)
Right now, we’re mostly concerned with Step One. The purpose of our article is to help you understand how to set up a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money by starting simple and scaling up in a sensible way
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress web site, you just add content and your site then does the rest, notifying other sites about your new content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress website is not the same as a professionally-configured WordPress site.
An expertly configured WordPress blog is a site that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, third-party site syndication, and analytics.
Why Use An Expertly Configured WordPress-Powered Site?
We have published many great articles on this site about the benefits of using WordPress-powered web sites to grow your business online.
Understanding why and how an “expertly configured” WordPress blog can instantly attract a stream of new visitors to your business requires several article installments, which is why we recommend that you spend some time reading our other articles and consider subscribing to this site (this way, we can let you know when we publish a new article).
Let’s begin by addressing these basic questions:
What makes WordPress so special? Why can’t you just use another platform?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Website)
Many sites are traditionally built using platforms that create “static” websites. Essentially, what this means is that the website pages mostly sit inside the server waiting to be discovered. The static website doesn’t communicate with anyone outside its application; it doesn’t broadcast to anyone in cyberspace or announce to any other website that new content has been added to the site.
Think about it … if in a static website, your content simply sits in a server passively waiting to be found, then you have to continually promote your site and your content to keep driving web traffic.
WordPress is different!
WordPress provides several features that allow site owners to set up, configure and build an automated “traffic generation” machine, where all you then need to do is publish new content and your website will then do the rest, instantly notifying search engines, social media and other online properties about your new content to automatically drive your business more web site traffic …
(With an expertly configured WordPress website, you simply publish new content and your website then does the rest, notifying the world about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we go over the components of your automated online traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for maximum benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also integrating your site with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various external services, you then begin publishing new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to more visitors.
- Optimize – We recommend starting with a content marketing strategy to build traffic sustainably. With the right systems in place, you can begin to monitor and understand your results and start gathering valuable information that will allow you to make smarter decisions when expanding to other traffic generation methods.
This is the end of Section One
To continue reading about this topic, click here:
This tutorial is part of a comprehensive series of articles aimed at helping you learn how to grow your business using a WordPress-powered website or blog and proven web marketing methods.
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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group