WordPress Traffic Automation Guide
This tutorial is part of a comprehensive tutorial series designed to help you learn how to grow your business online cost-effectively with a WordPress website and proven marketing methods that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of almost every business online.
Learning how to generate visitors to your website is one of the fundamental skills of building an online presence successfully. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Attracting More Traffic To Their Websites?
Type any of the searches below into Google …
- “how to increase visitors to my web site”
- “get traffic to my website”
- “best 50 methods to get more website visitors”
- “how to increase web visitors using SEO”
- “need website traffic”
… and you will be presented with an overwhelming number of sites that provide information about different ways to help you drive more website visitors …
(There are lots of methods to increase your website visitors. This article series is designed to help you set up a simple system to take advantage of most of these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your website. There are tons of courses and free resources online that can show you methods to drive more visitors to your web site.
The problem is often more to do with business owners not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The picture below shows the approach many businesses take when it comes to generating traffic to their sites …
(This is how most businesses approach the challenge of generating website traffic)
Essentially, the typical approach most small businesses take is this: first, you build your website, and then you figure out how to drive traffic to your website.
As we will show you in just a moment, there is a better approach.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will take care of this problem.
There is nothing wrong with outsourcing if you have systems in place to manage your traffic generation activities. If not, all you will probably do is end up wasting a lot of time and money searching for a profitable method that can deliver you a positive ROI.
(Without a solid foundation and the right systems, web traffic generation can end up becoming a costly waste of time and money!)
Getting more web traffic sustainably requires laying a solid foundation online, putting proper systems in place, continually testing elements in your campaigns, experimenting with different strategies, tracking results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Way To Automate The Process Of Generating Traffic?
Imagine owning a web site where the only thing you had to do to automatically deliver web traffic to your website was to regularly add quality content to your website.
This is not fantasy or science fiction … it’s a fact! As a matter of fact, many website owners already have some or all of the elements in place for this to happen … and you can too!
In our article series, you will discover what it takes to set up an automated traffic generation machine that can instantly deliver web traffic to your business, simply by adding content on a consistent basis to your website.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for driving sustainable web traffic
- Add web content on a regular basis to start bringing visitors and generating data
- Add new traffic strategies and test
(Sustainable traffic generation requires laying a solid foundation online and implementing the right systems)
Right now, we’re mostly concerned with Step 1. The aim of our article series is to help you set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in many different ways
- Automatically get your web content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress site, you just publish new content and your website will then do the rest!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress site is not the same as a professionally-configured WordPress website or blog.
An expertly configured WordPress website or blog is a site that is not only built using the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and its integration with other sites, specifically in areas like search engine optimization, 3rd-party site syndication, and reporting.
Why Do I Need An Expertly Configured WordPress Website?
We have published many excellent articles on this site about why you should choose the WordPress CMS to grow your business online.
Understanding how and why an “expertly configured” WordPress site will attract new targeted traffic to your business requires several article installments, which is why we recommend that you spend some time reading our posts and subscribe to this site (this way, we can let you know whenever new information on this topic gets published).
Let’s start by addressing these basic questions:
Why WordPress? Why can’t you use another web platform?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many websites are traditionally built using platforms that create websites with “static” web pages. Essentially, this means that the content files just sit inside a server waiting to be found. A static website doesn’t communicate with anyone else outside the platform; it doesn’t ’ping’ anyone in cyberspace or notify any other site when new content has recently been added.
Think about it … if in a static website, the content just sits in a server passively waiting to be found, then the web site owner has to constantly promote their site and its content to maintain new web traffic coming.
WordPress is different!
WordPress comes with powerful built-in functionality that allows you to set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is add new content and your site will then do the rest, immediately notifying various online properties about your site to automatically bring you more web traffic …
(With an expertly configured WordPress web site, you simply add new content and your website will do the rest, notifying other sites about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we break down the components of your automated website traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also an integration of your built-in WordPress features with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your website with various external tools, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to potential visitors.
- Optimize – We recommend beginning with a content-based strategy to build organic traffic. With the right systems in place, you can start to track and analyze your incoming traffic and start gathering valuable data that will allow you to make intelligent and cost-effective decisions as you expand to new traffic generation strategies.
This is the end of Part One
To read more, click on the link below:
This tutorial is part of a comprehensive series of tutorials designed to help website owners learn how to grow their business with a WordPress-driven website or blog and proven marketing strategies that are easy and quick to implement.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)