WordPress Traffic Automation Guide
This article is part of a comprehensive article series designed to help you learn how to grow your business online using a WordPress-powered website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Finding effective strategies of getting more visitors to your website is essential to running a business online successfully. Driving visitors to a website is also one of the most difficult challenges faced by almost every business owner.
Why Are So Many Businesses Having Difficulty Getting More Traffic To Their Websites?
Search for any of the key phrases below in Google …
- “how to increase more web traffic to my site for free”
- “how do I increase more traffic to my web site for free”
- “top 50 resources to bring more web traffic”
- “learn how to bring visitors using paid advertising”
- “I need more free web site visitors”
… and you will be presented with tons of sites with tips, tricks, and information about ways to help you increase your website visitors …
(There are loads of strategies to increase your website visitors. In this article series you will learn how to set up a simple system to benefit from many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more traffic to your website. There are thousands of courses and free information that can teach you effective methods to drive more traffic to your website.
The problem often has more to do with businesses not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The diagram below shows how many small businesses approach the process of generating web traffic …
(This is how many website owners approach the challenge of generating website traffic)
Essentially, the approach most businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to it.
As you will discover in just a moment, there is a better approach.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.
Outsourcing is useful if you have systems set up to manage your traffic generation activities already. If not, you will probably end up investing a lot of valuable time and money searching for a profitable traffic-getting strategy.
(Without laying down a solid foundation and putting proper systems in place, website traffic generation can be a costly activity!)
Getting more web traffic sustainably involves laying a solid foundation online, putting proper systems in place, continually testing campaign variables, experimenting with different marketing and promotional methods, analyzing results, comparing ROI across different traffic generation methods, and so on.
Is There A Way To Automate The Process Of Getting More Web Visitors?
Imagine if you owned a web site where the only thing you had to do to instantly drive new visitors to your web site was to regularly publish content to your site.
This is not science fiction or fantasy … it’s a fact! Many website owners are currently enjoying the benefits of what we’ve just described … and you can too!
In our Web Traffic Blueprint article series, we will show you how to create an automated traffic generation system that can instantly begin delivering an ongoing stream of web traffic to your website, simply by publishing regular content to your website.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for creating sustainable web traffic
- Add content on a regular basis to start bringing visitors and generating data
- Add other traffic methods and test
(To generate sustainable web traffic, you need to first put in the right systems)
Right now, we’re mostly concerned with Step One. The aim of our article series is to show you how to set up a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress site, you simply publish new content and your website does the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website is different than a professionally-configured WordPress website.
An ”expertly configured” WordPress blog is a website or blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and the way it integrates with various sites, specifically in areas like search engine optimization, third-party site notification, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Web Site?
We write extensively on this site about why you should choose WordPress-driven sites WordPress to grow your business online.
Understanding how an “expertly configured” WordPress website can create an automated traffic system requires several articles, which is why we recommend that you spend some time reading our content and consider subscribing to this site (this way, we can let you know whenever we publish new content on this topic).
Let’s begin by answering some basic questions:
Why use WordPress to set up an automated traffic generation system? What does WordPress offer that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are traditionally built with applications that create “static” websites. Essentially, what this means is that the content typically sits inside a server waiting to be discovered. On its own, the static website doesn’t communicate with anyone outside its platform; it doesn’t send out ’pings’ to anybody in the cybersphere or announce to any other site when new content has been added to your site.
Think about it … if in a static website, all of the content simply sits in a server passively waiting to be found, then the site owner has to constantly be promoting their web presence and its content to maintain new web visitors coming.
WordPress is different!
The WordPress CMS software provides several features that give site owners the ability to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is post content and your site then does the rest, instantly notifying search engines, social media and other online properties about your new content to generate you new web site visitors …
(With an expertly configured WordPress website, you just add content and WordPress does the rest, informing the world about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Website Traffic Blueprint overview, we go over the components of this automated web traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also an integration of your site’s built-in functionality with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site settings have been configured and integrated with various third-party tools, you simply begin to publish new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to new visitors.
- Optimize – We recommend starting with a content-based strategy to build sustainable traffic. With the right systems in place, you can also start tracking and understanding incoming traffic and gather valuable information that will allow you to make smarter decisions as you expand to additional traffic generation methods.
This is the end of Section One
To read more, click here:
This tutorial is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online and drive traffic automatically using a WordPress-powered website or blog and proven online marketing methods.
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