WordPress Traffic Automation Guide
This article is part of a comprehensive series of articles aimed at helping you learn how to grow your business online using a WordPress website and proven marketing strategies that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Discovering effective methods to drive more traffic to your website is one of the fundamental skills of building a successful web presence. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Getting More Traffic To Their Web Sites?
If you search for any of the following information in Google …
- “how to drive more web traffic to your site for free”
- “how do I attract more visitors to my website”
- “best 50 resources to increase visitors”
- “best ways to get web visitors using SEO”
- “I need more free web site visitors”
… and you will immediately find an overwhelming number of sites with information on different strategies to help you increase your website visitors …
(There are many ways to increase web traffic to your website. This article series will help you set up a simple system to benefit from many of these traffic generation methods!)
There is clearly no shortage of ways to drive traffic to your website. There are tons of tutorials and free sites that can teach you effective methods to drive more visitors to your website.
The problem is often more to do with businesses not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The illustration below shows the approach most small businesses take when it comes to generating website traffic …
(This is how most businesses approach traffic generation)
Essentially, the approach most small businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to your website.
As we will show you in just a moment, there is a better way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will take care of the problem.
Outsourcing is fine if you have the systems in place to manage your traffic generation campaigns already. If not, all you will probably do is end up spending a lot of your time and money looking for a winning strategy.
(Without a solid foundation and proper systems in place, web traffic generation can end up becoming a costly activity!)
Sustainable traffic generation involves setting up a solid foundation online, implementing systems, testing variables in your campaigns, experimenting with different advertising and promotional strategies, tracking results, measuring ROI across different traffic generation methods, etc.
Is There A Way To Automate The Process Of Getting Traffic?
Imagine if you owned a website where the only thing you had to do to instantly attract targeted visitors to your web site was to regularly add quality content to your site.
This is not fantasy or science fiction … it’s a fact! In fact, many website owners are already profiting with this automated traffic system … and you can too!
In our article series, we will show you the process of setting up an automated traffic generation system that will begin delivering a stream of targeted visitors to your site, simply by publishing regular content to your site.
How To Set Up A System That Will Automatically Help Drive Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for getting sustainable web traffic
- Add web content on a regular basis to drive traffic and generate data organically
- Start adding other traffic strategies and test
(Sustainable traffic generation requires setting up a solid foundation online and implementing systems)
At this stage, we’re mostly concerned with Step 1. The aim of our article is to explain how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress website, you just post new content and your website then does the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress site is different than a professionally-configured WordPress website or blog.
An expertly configured WordPress website is a blog that is not only built on the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and the way it can be integrated with other services, specifically in areas like SEO, external site notification, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Website?
We write extensively on this site about why you should use WordPress-powered websites the WordPress platform to grow your business online.
Understanding how an “expertly configured” WordPress blog can create an automated traffic system requires a number of articles, which is why we strongly recommend that you spend some time reading our other articles and subscribe to this site (this way, you will be informed when we publish new content on this topic).
Let’s begin by answering some basic questions:
Why does it have to be WordPress? Why can’t you just use some other web platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Website)
Many websites are traditionally built using platforms that create websites with “static” web pages. Essentially, what this means is that the digital content just sits inside your server waiting to be found. The static website doesn’t communicate with anything else outside the application; it doesn’t ’ping’ anybody in cyberspace or inform any other website that new content has been published in your website.
Think about it … if in a static website, all of the content simply sits in a server passively waiting to be found, then the site owner has to actively promote their website and its content to maintain new web visitors coming.
WordPress is different!
The WordPress platform comes with default functionality that allows users to set up, configure and build an automated “online traffic generation” machine, where all you then need to do is post new content and your website will then do the rest, instantly notifying search engines, social media and other online properties about your new content to generate your business more web site visitors …
(With an expertly configured WordPress website, you just add new content and WordPress will do the rest, informing other sites about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we break down the components of this automated traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for maximum benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also the integration of your built-in WordPress features with external tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your site with various external sites, you then begin to publish new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to new targeted visitors.
- Optimize – We recommend starting with a content publishing strategy to build traffic organically. With the right systems in place, you can then start monitoring and analyzing the traffic generated as a result and start gathering valuable data that will allow you to make better decisions as you expand to additional traffic generation strategies.
This is the end of Section 1
To read the rest of this article, click here:
This article is part of a comprehensive series of articles aimed at helping you learn how to grow your business online with a WordPress website and proven web marketing methods.
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