WordPress Traffic Automation Guide
This article is part of a comprehensive tutorial series aimed at helping you learn how to grow your business online cost-effectively and drive traffic automatically using a WordPress-powered website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of almost every business online.
Finding cost-effective ways to increase traffic to your website is essential to building a successful business presence online. Driving traffic to a web site is also one of the biggest challenges faced by many website owners.
Why Are So Many Businesses Having Difficulty Driving More Traffic To Their Web Sites?
If you type any of the commonly-searched phrases below into Google …
- “attract web traffic to your web site for free”
- “increase more web traffic to my website for free”
- “top 25 methods to get traffic”
- “cheapest ways to drive website traffic using ads”
- “I need more free web visitors”
… and you will immediately find loads of information about different strategies to help you get more visitors to your site …
(There are many methods to get more web traffic to your site. This article series will show you how to set up a system to take advantage of most of these traffic generation strategies!)
There is clearly no shortage of ways to drive more visitors to your web site. There are tons of tutorials and free information that can show you effective ways to drive more traffic to your web site.
The problem is often more about businesses not investing enough time into learning how to generate new traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The diagram below shows how most businesses approach the challenge of generating web traffic …
(This is how most web site owners approach traffic generation)
Essentially, the approach most small businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to your website.
As we will show you in a moment, there is a better approach.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will address the problem.
Outsourcing is useful if you have systems set up to manage your traffic generation campaigns. If not, all you will probably do is end up spending a lot of your time and money looking for a positive ROI method.
(Without a solid foundation and the right systems in place, online traffic generation can end up being very costly!)
Getting continuous web traffic sustainably requires laying a solid foundation online, implementing the right systems, continually testing campaign elements, experimenting with different advertising and promotional strategies, tracking results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Simple, Automated Way To Drive More Website Visitors?
Imagine if all you had to do to automatically deliver web traffic to your site was to publish content consistently.
This is not fantasy … it’s a fact! As a matter of fact, many website owners already have some or all of the prerequisites in place for this to happen … and you can too!
In the Web Traffic Blueprint article series, we will show you what is required to set up an automated traffic machine that can begin attracting an ongoing stream of targeted traffic to your website, simply by publishing regular content to your website.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for getting sustainable web traffic
- Add web content on a regular basis to start bringing visitors and generating data
- Add new traffic methods
(Getting more web traffic sustainably involves setting up a solid foundation online and implementing systems)
At this stage, we’re mostly concerned with Step One. The purpose of our article series is to show you how to set up a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you just publish content and WordPress does the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress site is different than a professionally-configured WordPress site.
An expertly configured WordPress site is a web site that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and how it can be integrated with other services, specifically in areas like search engine optimization, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Driven Website?
We write extensively on this site about the benefits of using WordPress to grow your business online.
Understanding why and how an “expertly configured” WordPress site can be used to set up an automated traffic generation system requires several article installments, which is why we recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know when we publish a new article).
Let’s begin by answering these basic questions:
Why does it need to be WordPress? Why can’t you just use another platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many web sites are built with applications that create “static” websites. Essentially, what this means is that the content pages simply sit inside a server waiting to be discovered. The static website doesn’t communicate with anyone outside the application; it doesn’t ’ping’ anyone in the cybersphere or announce to any other site that new content has been added to the site.
Think about it … if with a static website, all of your content just sits in a server passively waiting to be found, then you have to constantly promote your website and your content to continue bringing in new visitors.
WordPress is different!
The WordPress CMS software comes with default functionality that lets you set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is post content and WordPress will do the rest, instantly notifying search engines, social media and other online properties about your new content to start generating you new web traffic …
(With an expertly configured WordPress site, you just publish content and your site will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we break down the components of your automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for best results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also integrating your WordPress site with external tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site settings have been configured and integrated with various third-party tools, you simply begin publishing new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to new targeted visitors.
- Optimize – We recommend starting with a content-based strategy to build organic traffic. With the right systems in place, you can then begin to track and analyze the traffic generated as a result and start gathering valuable information that will allow you to make intelligent and cost-effective decisions when using different traffic generation methods.
This is the end of Part One
To read the rest of this article, click here:
This tutorial is part of a comprehensive series of articles designed to help you learn how to grow your business online inexpensively with a WordPress-driven website and proven marketing methods that are easy and quick to implement.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum