WordPress Traffic Automation Guide
This article is part of an article series aimed at helping site owners learn how to grow their business online using a WordPress-driven website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to stay in business online.
Knowing how to bring new traffic to your website is a requirement of running a successful digital presence. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Struggle To Bring More Traffic To Their Websites?
Type any of the commonly-searched key phrases below into Google …
- “get more web traffic to your site for free”
- “how can I bring more web traffic to my web site”
- “cheapest way to bring more web site traffic”
- “learn how to bring website traffic using Reddit”
- “I need website visitors”
… and you will find loads of tips, tricks, and information about methods to help you increase your website visitors …
(There are loads of methods to drive more website visitors. In this article series you will learn how to set up a system to take advantage of most of these traffic generation methods!)
Clearly, there is no shortage of ways to drive visitors to your web site. There are tons of courses and free sites online that can show you cost-effective ways to bring more traffic to your web site.
The problem often has more to do with businesses not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to leverage and automate your web traffic generation.
The illustration below shows the approach most businesses take when it comes to generating website traffic …
(This is how most website owners approach the challenge of generating website traffic)
Essentially, the typical approach most small businesses take is this: first, you get your website, and then you figure out how to drive traffic to the site.
As you will discover in just a moment, there is a better approach.
Don’t make the mistake of believing that “outsourcing” your traffic generation will eliminate the problem.
There is nothing wrong with outsourcing if you have the systems in place to manage your traffic generation activities already. If not, you will probably end up wasting a lot of your valuable time and money looking for a winning method to attract targeted website traffic.
(Without laying down a solid foundation and putting the right systems in place, online traffic generation can become a costly waste of time and money!)
Sustainable traffic generation requires laying a solid foundation online, implementing proper systems, testing campaign elements, experimenting with different services, tracking results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Simple, Automated Way To Increase Web Traffic?
Imagine owning a web site where the only thing you had to do to automatically drive targeted visitors to your web site was to publish content consistently.
This is not science fiction or fantasy … it’s a fact! As a matter of fact, many website owners are already profiting with what we’ve described above … and so can you!
In our Website Traffic Blueprint article series, we explain how to create an automated traffic machine that will deliver targeted traffic to your website, simply by adding regular content to your website.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for driving sustainable traffic
- Add web content on a regular basis to start bringing visitors and generating data
- Start adding other traffic methods and test
(Sustainable traffic generation requires laying a solid foundation online and putting proper systems in place)
At this stage, we’ll mostly be focusing on Step 1. The aim of this article series is to show you how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a simple setup and scaling up as you grow
- Automatically get your web content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress web site, you just post new content and your website will then do the rest, notifying the world about your content and bringing you back web traffic!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress site is different than a professionally-configured WordPress site.
An expertly configured WordPress website or blog is a blog that is not only built on WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with various services, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress Web Site?
We provide a number of detailed blog posts on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding how and why an “expertly configured” WordPress website or blog can be used to create an automated traffic system requires a number of article installments, which is why we recommend that you spend some time reading our other articles and subscribe to our site (this way, we can let you know when we publish a new article).
Let’s begin by addressing some basic questions:
Why does it need to be WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are built on applications that create “static” websites. Essentially, what this means is that your web content just sits inside a server waiting to be discovered. The static website doesn’t communicate with anything outside the platform; it doesn’t broadcast to anybody in the cybersphere or notify any other site that new content has been added.
Think about it … if with a traditional website, the content just sits in a server passively waiting to be found, then the site owner has to actively keep promoting their web presence and its content to maintain new web visitors coming.
WordPress is different!
The WordPress CMS software comes with default functionality that allows users to set up, configure and build an automated “traffic generation” machine, where all you then need to do is add new content and your website will do the rest, immediately notifying various online properties about your new content to start generating your business new website traffic …
(With an expertly configured WordPress website, you simply publish content and your website will do the rest, notifying other sites about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we go over the components of your automated website traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also expert integration of your built-in WordPress features with external tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your site with various third-party services, you simply begin to publish new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to potential visitors.
- Optimize – We recommend starting with a content-based strategy to build organic traffic. With the right systems in place, you can begin to track and understand incoming traffic and start gathering valuable data that will allow you to make more intelligent and cost-effective decisions as you expand to additional traffic generation strategies.
This is the end of Section One
To keep reading about this topic, click on the link below:
This tutorial is part of a comprehensive series of articles designed to help you learn how to grow your business online cost-effectively and drive traffic organically using a WordPress-powered website or blog and proven web marketing strategies.
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