WordPress Traffic Automation Guide
This tutorial is part of a comprehensive article series aimed at helping you learn how to grow your business online inexpensively and drive traffic automatically using a WordPress-powered website or blog and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of just about every business online.
Knowing how to drive visitors to your website is one of the most important aspects of running a business online successfully. Increasing visitors to a web site is also one of the most difficult challenges faced by most business owners.
Why Do So Many Businesses Struggle To Drive More Visitors To Their Websites?
Search for any of the key phrases below in Google …
- “how to increase traffic to your website”
- “drive visitors to my web site”
- “best 5 methods to get web site visitors”
- “need to get web site visitors using solo ads”
- “attract more prospects to your web site for free”
… and you will be immediately presented with thousands of pages offering you information on methods to drive more website visitors …
(There are loads of methods to drive more web traffic to your website. This article series will show you how to set up a simple system to benefit from many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive visitors to your site. There are loads of tutorials and free resources online that can teach you cost-effective ways to bring more visitors to your site.
The problem is often more about business owners not investing sufficient time into learning how to drive web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The illustration below shows the typical approach most small businesses take when it comes to generating web traffic …
(This is how most businesses approach traffic generation)
Essentially, the typical approach most small businesses take is this: first, you get your website, and then you figure out ways of driving traffic to your site.
As you will see in a moment, there is a better way.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will take care of the problem.
There is nothing wrong with outsourcing if you have great systems in place to manage your traffic generation activities already. If not, you will probably end up wasting a lot of time and money searching for a profitable traffic-getting method.
(Without a solid foundation and systems in place, website traffic generation can be a costly waste of time and money!)
Sustainable traffic generation involves setting up a solid foundation online, putting the right systems in place, continually testing campaign variables, experimenting with different services, tracking results, comparing ROI across different traffic generation methods, etc.
Is There A Simple, Automated Way To Drive Web Visitors?
Imagine owning a web site where the only thing you had to do to automatically drive web traffic to your web site was to regularly publish content to your website.
This is not fantasy … it’s a fact! Many website owners already have some or all of the requirements in place for this to happen … and you can too!
In our WordPress Traffic Blueprint article series, you will learn how to create an automated traffic generation system that will help begin delivering targeted visitors to your web site, simply by publishing content on a consistent basis to your website.
How To Set Up A System That Will Automatically Help Bring Traffic To Your Site
As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for driving sustainable traffic
- Add web content on a regular basis to drive visitors and generate web traffic data organically
- Start adding other traffic strategies and test
(Sustainable traffic generation requires setting up a solid foundation online and implementing proper systems)
Right now, we’ll mostly be focusing on Step 1. The purpose of this article is to show you how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a simple setup and scaling things in a sensible way
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress web site, you simply publish new content and WordPress will then do the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress web site is different than a professionally-configured WordPress site.
An ”expertly configured” WordPress site is a site that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with various sites, specifically in areas like SEO, 3rd-party site notification, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Site?
We have published many detailed blog posts on this site about the benefits of using WordPress to grow your business online.
Understanding how and why an “expertly configured” WordPress blog will attract an ongoing stream of new visitors to your business requires a number of articles, which is why we recommend that you spend some time reading our posts and consider subscribing to our site (this way, you will be informed when a new article is published).
Let’s begin by answering a couple of basic questions:
What makes WordPress so special? What does WordPress provide that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many websites are traditionally built using applications that create “static” websites. Essentially, this means that your content files mostly sit inside your server waiting to be found. By itself, the static website doesn’t communicate with anyone else outside the application; it doesn’t broadcast to anyone in the cybersphere or notify any other site that new content has recently been published.
Think about it … if with a traditional website, the content just sits there passively waiting to be found, then the web site owner has to constantly promote their website and its content to maintain web visitors coming.
WordPress is different!
The WordPress application comes with powerful built-in functionality that gives users the ability to set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is post content and your site will do the rest, instantly notifying search engines, social media and other online properties about your new content to bring you new website traffic …
(With an expertly configured WordPress web site, you simply post new content and WordPress will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Website Traffic Blueprint overview, we break down the components of your automated traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal results.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also integrating your WordPress functionality with external tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your site with various external sites, you then begin to publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to new targeted visitors.
- Optimize – We recommend beginning with a content-based strategy to build traffic organically. With the right systems in place, you can also start tracking and understanding the traffic generated as a result and gather valuable information that will allow you to make better decisions as you expand to new traffic generation strategies.
This is the end of Part 1
To read more, click here:
This article is part of an tutorial series designed to help you learn how to grow your business online cost-effectively and drive traffic sustainably with a WordPress-driven website and proven online marketing strategies.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now