WordPress Traffic Automation Guide
This article is part of a comprehensive article series aimed at helping business owners learn how to grow their business using a WordPress website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to grow online.
Discovering sustainable ways of increasing visitors to your website is one of the fundamental skills of running an online presence successfully. Driving traffic to a web site is also one of the biggest challenges faced by almost every business owner.
Why Do So Many Small Businesses Have Difficulty Getting More Visitors To Their Web Sites?
If you search for any of the key phrases below in Google …
- “drive more traffic to my website”
- “how do I attract more traffic to my website”
- “best 100 methods to attract more visitors”
- “need to drive more visitors using YouTube”
- “I need web site visitors”
… and you will immediately find loads of tips, tricks, and information on different methods to help you drive more website visitors …
(There are many methods to drive more website visitors. This article series will help you set up a simple system to benefit from most of these traffic generation methods!)
There is clearly no shortage of ways to drive more visitors to your website. There are tons of courses and free resources online that can teach you effective strategies to drive more visitors to your website.
The problem is often more to do with businesses not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.
The picture below shows how most small businesses approach the challenge of generating web traffic …
(This is how most site owners approach traffic generation)
Essentially, the typical approach many small businesses take is this: first, you build a website, and then you figure out ways of driving traffic to your site.
As you will discover in just a moment, there is a smarter way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate the problem.
Outsourcing is great if you have great systems set up to manage and process information about your traffic generation campaigns already. If not, all you will probably do is end up investing a lot of your valuable time and money looking for a profitable method.
(Without a proper foundation and the right systems in place, web traffic generation can end up becoming a very costly activity!)
Driving web traffic sustainably requires setting up a solid foundation online, implementing the right systems, continually testing campaign variables, experimenting with different methods, analyzing results, comparing ROI across different traffic generation opportunities, and so on.
Is There A Way To Automate The Process Of Growing Web Visitors?
Imagine if all you had to do to instantly deliver an ongoing stream of targeted visitors to your site was to publish content consistently.
This is not fantasy … it’s a fact! In fact, many website owners are already doing this … and so can you!
In our Web Traffic Blueprint article series, you will learn how to set up an automated traffic generation system that can instantly begin driving new visitors to your web site, simply by adding new content to your website on a regular basis.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for driving sustainable web traffic
- Add web content on a regular basis to drive traffic and generate data organically
- Test other traffic methods
(To generate sustainable web traffic, you first need to put in the right systems)
Right now, we’ll mostly be focusing on Step 1. The purpose of this article series is to help you set up a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling up to suit your budget
- Automatically get your website pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress website, you just publish content and your site does the rest, informing other sites about your new content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website is not the same as a professionally-configured WordPress site.
An ”expertly configured” WordPress site is a blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Driven Web Site?
We have published many detailed articles on this site about why you should choose WordPress-driven websites the WordPress platform to grow your business online.
Understanding how an “expertly configured” WordPress site can be used to create an automated traffic generation system requires a number of article installments, which is why we strongly recommend that you spend some time reading our content and consider subscribing to this site (this way, we can let you know when we publish a new article).
Let’s begin by answering some basic questions:
Why WordPress? What does WordPress do that other web platforms don’t?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Site)
Many websites are built using applications that create websites with “static” web pages. Essentially, this means that your website content mostly sits inside your server waiting to be found. On its own, a static website doesn’t communicate with anything outside the platform; it doesn’t send out signals to anyone in cyberspace or notify any other site when new content has recently been added to the site.
Think about it … if with a traditional website, all of your content simply sits there passively waiting to be found, then you have to keep promoting your site and your content to continue bringing in new visitors.
WordPress is different!
The WordPress CMS software provides many features that let you set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is publish content and your site will then do the rest, immediately notifying various online properties about your new content to drive your business more web traffic …
(With an expertly configured WordPress website, you simply add content and your site does the rest, informing the world about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Site Traffic Blueprint overview, we explain the components of this automated web traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for best results.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also the expert integration of your WordPress site with third-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your site with various external sites, you simply begin to publish new content on a regular basis and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to new visitors.
- Optimize – We recommend starting with a content publishing strategy to build sustainable traffic. With the right systems in place, you can start to monitor and analyze your results and gather valuable information that will allow you to make better decisions as you expand to new traffic generation strategies.
This is the end of Section One
To read more, click here:
This article is part of a comprehensive tutorial series aimed at helping website owners learn how to grow their business online inexpensively and drive traffic automatically with a WordPress-powered website or blog and proven web marketing strategies.
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