WordPress Traffic Automation Guide
This article is part of a comprehensive tutorial series designed to help website owners learn how to grow their business online and drive traffic automatically with a WordPress-driven website and proven marketing strategies that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Learning how to increase traffic to your website is a requirement of growing a successful web presence. Getting traffic to a website is also one of the biggest challenges faced by most website owners.
Why Are So Many Businesses Having Difficulty Attracting More Traffic To Their Web Sites?
Type in any of the commonly-searched key phrases below into Google …
- “increase visitors to your web site for free”
- “drive more web traffic to my website”
- “ideas to get web traffic”
- “ways to increase visitors using free methods”
- “I need more web site traffic”
… and you will immediately find loads of tips, tricks, and information about different strategies to help you drive more website visitors …
(There are many methods to get more website visitors. In this article series you will learn how to set up a simple system to take advantage of most of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your website. There are tons of products and free sites online that can show you strategies to increase traffic to your website.
The problem is often more to do with businesses not investing sufficient time into learning how to grow traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your site to automate and leverage your web traffic generation.
The picture below shows the typical approach many small businesses take when it comes to generating web traffic …
(This is how most site owners approach the challenge of generating website traffic)
Essentially, the approach many small businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to your site.
As you will see in just a moment, there is a smarter way.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will eliminate this problem.
Outsourcing is great if you already have systems in place to manage and analyze the results of your traffic generation activities. If not, you will probably end up spending a lot of time and money searching for a profitable traffic-getting method.
(Without a solid foundation and the right systems in place, traffic generation can end up becoming a costly waste of time and money!)
Sustainable traffic generation involves laying a solid foundation online, putting systems in place, testing variables in your campaigns, experimenting with different advertising and promotional strategies, tracking results, measuring ROI across different traffic generation opportunities, etc.
Is There A Way To Automate The Process Of Driving Traffic?
Imagine if all you had to do to attract targeted visitors to your web site was to publish content consistently.
This is not fantasy or fiction … it’s a fact! As a matter of fact, many website owners are currently doing what we have described above … and you can too!
In the Web Site Traffic Blueprint article series, you will learn what is required to set up an automated traffic generation system that can help begin to drive targeted visitors to your site, simply by publishing content on a regular basis to your website.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for getting sustainable web traffic
- Add content on a regular basis to drive visitors and generate data organically
- Start adding other traffic methods and test
(To generate sustainable traffic, you first need to put in the right systems)
At this point, we’ll mostly be focusing on Step One. The aim of our article series is to lay the foundations of a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money by starting with a simple setup and scaling up when required
- Automatically get your website pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress website, you simply post new content and WordPress will then do the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress site is not the same thing as a professionally-configured WordPress site.
An expertly configured WordPress web site is a website or blog that is not only built with the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, content syndication, and analytics.
Why Use An Expertly Configured WordPress Site?
We write extensively on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding how an “expertly configured” WordPress blog can help create an automated traffic system requires several articles, which is why we really recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know whenever a new article gets published).
Let’s begin by addressing these basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? Why not use some other platform?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Website)
Many web sites are built with applications that create “static” websites. Essentially, what this means is that the digital content mostly sits inside your server waiting to be discovered. A static website doesn’t communicate with anything outside its platform; it doesn’t ’ping’ anybody in cyberspace or notify any other website when new content has recently been added.
Think about it … if in a traditional website, all of your content simply sits in a server passively waiting to be found, then you have to keep promoting your website and your content to maintain web traffic coming.
WordPress is different!
The WordPress application provides special features that let you set up, configure and build an automated “web traffic generation” machine, where all you then have to do is publish content and your website then does the rest, immediately notifying search engines, social media and other online properties about your new content to start generating your business more web site traffic …
(With an expertly configured WordPress website, you just add content and WordPress then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we break down the components of this automated web traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also the integration of your site’s built-in functionality with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various third-party services, you then begin to publish new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to more web visitors.
- Optimize – We recommend beginning with a content marketing strategy to build organic traffic. With the right systems in place, you can start monitoring and understanding incoming traffic and start gathering valuable data that will allow you to make better decisions when using new traffic generation strategies.
This is the end of Section One
To read more, click on the link below:
This article is part of a comprehensive series of articles designed to help you learn how to grow your business online using a WordPress-driven website and proven online marketing strategies.
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