WordPress Traffic Automation Guide
This article is part of an article series designed to help site owners learn how to grow their business online inexpensively and drive traffic automatically using a WordPress-powered website and proven marketing methods that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of almost every business online.
Learning sustainable methods of driving more visitors to your website is one of the most important skills of building a successful web presence. Increasing traffic to a web site is also one of the greatest challenges faced by almost every web site owner.
Why Do So Many Businesses Struggle To Drive Visitors To Their Websites?
Type in any of the following key phrases into Google …
- “get more traffic to your web site for free”
- “drive traffic to my web site”
- “learn to get visitors”
- “ways to increase more traffic using podcasts”
- “I need more free web site visitors”
… and you will be immediately presented with loads of tips, tricks, and information on different strategies to help increase visitors to your website …
(There are many methods to increase your website visitors. This article series is designed to help you set up a system to benefit from all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your site. There are thousands of courses and free information online that can show you cost-effective how to drive more visitors to your site.
The problem is often more about business owners not investing enough time into learning how to drive traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.
The illustration below shows the typical approach many small businesses take when it comes to generating website traffic …
(This is how many small businesses approach traffic generation)
Essentially, the typical approach many businesses take is this: first, you get a website, and then you figure out ways of driving traffic to the site.
As we will show you in just a moment, there is a smarter way.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will take care of this problem.
There is nothing wrong with outsourcing if you already have the systems in place to manage your traffic generation campaigns. If not, all you will probably do is end up spending a lot of your time and money looking for a profitable method that can deliver you a positive ROI.
(Without laying down a solid foundation and putting the right systems in place, website traffic generation can become a very costly activity!)
Sustainable traffic generation involves laying a solid foundation online, implementing proper systems, testing variables in your campaigns, experimenting with different marketing and promotional methods, analyzing results, comparing ROI across different traffic generation strategies, and so on.
Is There A Simpler, Automated Way To Get More Website Traffic?
Imagine if all you had to do to deliver targeted visitors to your site was to regularly add content to your site.
This is not fantasy … it’s a fact! In fact, many website owners are already doing what we have described above … and so can you!
In this article series, we explain how to set up an automated traffic machine that can instantly begin driving new targeted traffic to your site, simply by publishing new content on a consistent basis to your website.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to drive visitors and generate data organically
- Add new traffic strategies and test
(Getting consistent web traffic sustainably involves laying a solid foundation online and putting the right systems in place)
Right now, we’ll mostly be focusing on Step 1. The purpose of our article series is to help you understand how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling up to suit your budget
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you just publish new content and your site will do the rest, informing the world about your new content and bringing you back web traffic!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress site is not the same as a professionally-configured WordPress site.
An expertly configured WordPress website or blog is a site that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and the way it can be integrated with various sites, specifically in areas like search engine optimization, external site notification, and reporting.
Why Do I Need An Expertly Configured WordPress-Driven Website?
We write extensively on this site about the benefits of using the WordPress platform to grow your business online.
Understanding how an “expertly configured” WordPress website can be used to create an automated traffic system requires several articles, which is why we recommend that you spend some time reading our other articles and consider subscribing to this site (this way, we can let you know whenever a new article gets published).
Let’s start by answering these basic questions:
What makes WordPress so special? What does WordPress do that other web platforms don’t?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Site)
Many sites are traditionally built on applications that create websites with “static” web pages. Essentially, what this means is that the web content typically sits inside your server waiting to be found. By itself, the static website doesn’t communicate with anything outside the application; it doesn’t send out signals to anyone in the cybersphere or announce to any other site that new content has recently been published in your site.
Think about it … if with a static website, all of the content just sits in a server passively waiting to be found, then the business owner has to continually keep promoting their website and its content to maintain new web visitors coming.
WordPress is different!
WordPress provides special features that give you the ability to set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is post content and WordPress will do the rest, instantly notifying various online properties about your new content to start generating your business new web traffic …
(With an expertly configured WordPress web site, you simply post content and your website does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we explain the components of this automated web traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also integrating your WordPress functionality with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various third-party tools, you simply begin to publish new content on a regular basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to potential new visitors.
- Optimize – We recommend beginning with a content strategy to build traffic organically. With the right systems in place, you can also begin tracking and understanding incoming traffic and start gathering valuable data that will allow you to make smarter decisions when using other traffic generation strategies.
This is the end of Part 1
To read more, click here:
This article is part of a comprehensive tutorial series aimed at helping business owners learn how to grow their business using a WordPress-powered website and proven marketing methods that are easy and quick to implement.
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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)