WordPress Traffic Automation Guide

This tutorial is part of a series of comprehensive articles aimed at helping site owners learn how to grow their business online cost-effectively with a WordPress website and proven marketing methods that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Almost every business needs a constant stream of new visitors to grow online.

Learning how to generate more traffic to your website is a requirement of running a successful presence online. Getting visitors to a website is also one of the most difficult challenges faced by almost all website owners.

Why Do So Many Businesses Have Difficulty Bringing Traffic To Their Websites?

Type in any of the following phrases into Google …

• “bring web traffic to your web site”
• “how can I get visitors to my web site for free”
• “best 5 places to increase more visitors”
• “cheapest way to increase more visitors using videos”
• “attract web traffic to your web site”

… and you will be immediately presented with tons of sites containing information about different ways to help you get more visitors to your web site …

(There are many ways to increase your website visitors. This article series is designed to help you set up a system to take advantage of all these traffic generation methods!)

There is clearly no shortage of ways to drive traffic to your web site. There are loads of products and free resources online that can show you how to get more traffic to your site.

The problem often has more to do with businesses not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.

The picture below shows the typical approach most businesses take when it comes to generating traffic to their sites …

(This is how most web site owners approach traffic generation)

Essentially, the typical approach most businesses take is this: first, you build your website, and then you figure out ways of driving traffic to the site.

As we will show you in just a moment, there is a better approach.

You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will eliminate this problem.

Outsourcing is useful if you have systems in place to manage and analyze the results of your traffic generation activities. If not, you will probably end up wasting a lot of your time and money looking for a winning strategy that can deliver you a positive ROI.

(Without a proper foundation and the right systems in place, web traffic generation can end up becoming a costly waste of time and money!)

Sustainable traffic generation involves laying a solid foundation online, implementing systems, continually testing variables in your campaigns, experimenting with different marketing and promotional services, analyzing results, measuring ROI across different traffic generation methods, and so on.

Is There A Way To Automate The Process Of Getting Traffic?

Imagine owning a website where all you had to do to automatically deliver new visitors to your site was to regularly add valuable content to your website or blog.

This is not science fiction … it’s a fact! As a matter of fact, many website owners are currently doing what we’ve just described … and so can you!

In our article series, we explain how to create an automated traffic system that can begin attracting a stream of web traffic to your website, simply by adding content on a consistent basis to your website.

How To Set Up A System That Will Automatically Increase Traffic To Your Site

As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:

1. Set up systems to lay down a solid foundation for getting sustainable traffic
2. Add web content on a regular basis to start bringing visitors and generating data
3. Add other traffic methods and test

(Sustainable traffic generation requires laying a solid foundation online and putting systems in place)

At this point, we’re mostly concerned with Step One. The aim of this article series is to help you understand how to set up a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money in many different ways
• Automatically get your web pages indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation campaigns, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …

(With an expertly configured WordPress site, you simply add content and WordPress then does the rest!)

What Is An Expertly Configured WordPress Site?

An expertly configured WordPress site is different than a professionally-configured WordPress web site.

An expertly configured WordPress web site is a web site that is not only built on WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and how it can be integrated with other services, specifically in areas like SEO, content syndication, and analytics.

Why Use An Expertly Configured WordPress Site?

We write extensively on this site about why you should choose WordPress-powered sites WordPress to grow your business online.

Understanding why and how an “expertly configured” WordPress blog can help create an automated traffic system requires a number of articles, which is why we really recommend that you spend some time reading our posts and consider subscribing to our site (this way, we can let you know when a new article is published).

Let’s start by answering some basic questions:

Why WordPress? What does WordPress offer that other web platforms don’t?

Take a look at the picture below …

(Static vs Expertly Configured WordPress Site)

Many web sites are traditionally built using platforms that create “static” websites. Essentially, this means that your website content typically sits inside the server waiting to be discovered. The static website doesn’t communicate with anything outside the platform; it doesn’t broadcast to anyone in cyberspace or notify any other site that new content has recently been published.

Think about it … if in a static website, all of your content just sits there passively waiting to be found, then you have to constantly promote your site and your content to keep driving web traffic.

WordPress is different!

The WordPress application provides special features that give users the ability to set up, configure and build an automated “online traffic generation” machine, where all you then need to do is publish content and WordPress then does the rest, instantly notifying various online properties about your site to start generating your business more web traffic …

(With an expertly configured WordPress website, you just publish new content and WordPress then does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Website Traffic Blueprint overview, we break down the components of this automated online traffic system:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for maximum benefit.
• Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also the integration of your WordPress site with 3rd-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your WordPress site has been configured and integrated with various third-party sites, you then begin publishing new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to new targeted visitors.
• Optimize – We recommend beginning with a content-based strategy to build organic traffic. With the right systems in place, you can also start tracking and analyzing incoming traffic and start gathering valuable information that will allow you to make smarter decisions as you expand to additional traffic generation strategies.

This is the end of Part 1

To read the rest of this article, click on the link below:

Web Site Traffic Blueprint Part 2 – How To Create A Web Traffic-Getting Machine With WordPress

This tutorial is part of an tutorial series aimed at helping small business owners learn how to grow their business online inexpensively using a WordPress website or blog and proven online marketing strategies.

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