WordPress Traffic Automation Guide
This article is part of a comprehensive article series designed to help you learn how to grow your business online inexpensively using a WordPress-driven website or blog and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs traffic to survive online.
Knowing how to attract visitors to your website is vital to growing a successful web presence. Getting traffic to a web site is also one of the most difficult challenges faced by almost every business owner.
Why Are So Many Businesses Having Difficulty Getting Visitors To Their Web Sites?
If you search for any of the following information in Google …
- “get more traffic to my site”
- “attract traffic to my web site”
- “best 50 resources to get visitors”
- “best way to bring traffic using StumbleUpon”
- “I need free website traffic”
… and you will find an overwhelming number of sites that contain information on strategies to help drive more website visitors …
(There are many ways to get more web traffic to your web site. This article series will show you how to set up a simple system to take advantage of many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive visitors to your website. There are thousands of courses and free information that can teach you cost-effective how to drive more visitors to your website.
The problem often has more to do with business owners not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to leverage and automate your web traffic generation.
The diagram below shows how most small businesses typically approach the challenge of generating traffic to their sites …
(This is how most website owners approach traffic generation)
Essentially, the approach most businesses typically take is this: first, you build a website, and then you figure out how to drive traffic to your site.
As we will show you in a moment, there is a better way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will address this problem.
There is nothing wrong with outsourcing if you have systems in place to manage your traffic generation activities already. If not, all you will probably do is end up spending a lot of your time and money searching for a profitable strategy.
(Without a solid foundation and proper systems, web traffic generation can end up becoming a costly waste of time and money!)
Driving web traffic sustainably requires setting up a solid foundation online, implementing proper systems, continually testing elements in your campaigns, experimenting with different services, analyzing results, measuring ROI across different traffic generation strategies, and so on.
Is There A Simpler, Automated Way To Generate Website Visitors?
Imagine owning a web site where the only thing you had to do to drive targeted traffic to your website was to publish quality content consistently.
This is not science fiction … it’s a fact! Many website owners are already doing this … and so can you!
In our article series, we explain how to create an automated traffic generation system that will begin delivering new visitors to your website, simply by adding new content to your website on a regular basis.
How To Set Up A System That Will Automatically Help Increase Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to start bringing visitors and generating data
- Start adding other traffic methods and test
(Getting a consistent stream of web traffic sustainably involves laying a solid foundation online and implementing proper systems)
Right now, we’ll mostly be focusing on Step 1. The purpose of this article is to show you how to set up a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money by starting simple and scaling things cost-effectively
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress site, you just post content and your site then does the rest!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress blog is a blog that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and the way it integrates with various services, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Driven Web Site?
We have published many great articles on this site about the benefits and advantages of using WordPress to grow your business online.
Understanding how an “expertly configured” WordPress website can create an automated traffic generation system requires a number of articles, which is why we strongly recommend that you spend some time reading our content and subscribe to this site (this way, we can let you know when we publish new content about this topic).
Let’s begin by answering a couple of basic questions:
Why does it need to be WordPress? Why can’t you use some other platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Website)
Many web sites are traditionally built on applications that create websites with “static” web pages. Essentially, what this means is that the content mostly sits inside a server waiting to be found. The static website doesn’t communicate with anything outside the platform; it doesn’t ’ping’ anybody in the cybersphere or notify any other site when new content has recently been added to the site.
Think about it … if with a traditional website, all of the content simply sits in a server passively waiting to be found, then the business owner has to constantly promote their website and its content to maintain web traffic coming.
WordPress is different!
WordPress comes with default functionality that gives site owners the ability to set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is post content and your site does the rest, instantly notifying various online properties about your new content to automatically drive your business more website visitors …
(With an expertly configured WordPress website, you simply publish new content and your website will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Website Traffic Blueprint overview, we go over the components of this automated online traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for maximum benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also the expert integration of your site with 3rd-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various external services, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to potential visitors.
- Optimize – We recommend beginning with a content marketing strategy to build sustainable traffic. With the right systems in place, you can then begin measuring and understanding your results and start gathering valuable data that will allow you to make smarter decisions when expanding to additional traffic generation strategies.
This is the end of Section 1
To read the rest of this article, click here:
WordPress Web Traffic Blueprint Part Two – Discover How To Create A Traffic-Getting Machine
This tutorial is part of a comprehensive tutorial series aimed at helping website owners learn how to grow their business online cost-effectively with a WordPress-driven website or blog and proven marketing methods that are easy to implement.
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