WordPress Traffic Automation Guide
This article is part of an article series designed to help business owners learn how to grow their business online cost-effectively using a WordPress-driven website or blog and proven marketing methods that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need a constant stream of new web traffic to grow online.
Finding sustainable strategies of attracting more visitors to your website is a requirement of growing a successful presence online. Driving traffic to a web site is also one of the greatest challenges faced by almost every web site owner.
Why Are So Many Businesses Struggling To Get Traffic To Their Websites?
Search for any of the following information in Google …
- “how to bring more web traffic to your site”
- “attract traffic to my web site for free”
- “top 50 resources to get more traffic”
- “how to get more web site traffic using free methods”
- “I need website traffic”
… and you will find loads of tips, tricks, and information about different ways to help drive more website visitors …
(There are loads of strategies to get more website visitors. This article series will show you how to set up a simple system to benefit from many of these traffic generation strategies!)
There is clearly no shortage of ways to drive more traffic to your website. There are loads of products and free sites online that can teach you strategies to get more visitors to your site.
The problem often has more to do with business owners not investing enough time into learning how to grow web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The picture below shows the approach many businesses take when it comes to generating web traffic …
(This is how many website owners approach the challenge of generating website traffic)
Essentially, the approach many businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to it.
As you will discover in just a moment, there is a smarter approach.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will take care of this problem.
There is nothing wrong with outsourcing if you have great systems set up to manage and analyze the results of your traffic generation activities. If not, you will probably end up investing a lot of valuable time and money searching for a winning method that can consistently deliver you a positive ROI.
(Without a solid foundation and the right systems in place, online traffic generation can end up becoming a very costly activity!)
Increasing web traffic sustainably involves laying a solid foundation online, putting the right systems in place, testing campaign elements, experimenting with different methods, tracking results, comparing ROI across different traffic generation solutions, and so on.
Is There A Way To Automate The Process Of Generating More Web Visitors?
Imagine if you owned a website where the only thing you had to do to attract web traffic to your web site was to regularly publish content to your site.
This is not fantasy or science fiction … it’s a fact! Many website owners already have some or all of the requirements set up for this to happen … and so can you!
In this article series, we will show you the process of setting up an automated traffic generation system that can instantly begin driving web traffic to your site, simply by publishing regular content to your site.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for generating sustainable traffic
- Add content on a regular basis to start bringing visitors and generating traffic data
- Start adding other traffic strategies and test
(To get sustainable traffic, you first need to put in the right systems)
At this point, we’re mostly concerned with Step One. The purpose of our article is to help you understand how to set up a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money in many different ways
- Automatically get your website content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress site, you just add content and your website then does the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress web site is different than a professionally-configured WordPress website.
An ”expertly configured” WordPress website is a website that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with other sites, specifically in areas like search engine optimization, third-party site notification, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Site?
We provide a number of comprehensive articles on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding how and why an “expertly configured” WordPress website can create an automated traffic system requires several article installments, which is why we highly recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know whenever a new article gets published).
Let’s begin by addressing some basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? Why not use another web platform?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are traditionally built on platforms that create websites with “static” web pages. Essentially, what this means is that your website pages simply sit inside a server waiting to be found. A static website doesn’t communicate with anything else outside its application; it doesn’t ’ping’ anybody in the cybersphere or notify any other site that new content has recently been added.
Think about it … if in a traditional website, your content simply sits there passively waiting to be found, then you have to actively keep promoting your web presence and your content to continue bringing in web traffic.
WordPress is different!
The WordPress CMS software comes with default functionality that allows you to set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is publish content and WordPress does the rest, immediately notifying various online properties about your new content to bring you more website visitors …
(With an expertly configured WordPress web site, you simply add content and WordPress does the rest, informing the world about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we explain the components of your automated traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also an expert integration of your built-in WordPress features with external services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your site with various external services, you simply begin to publish new content on a regular basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to new visitors.
- Optimize – We recommend beginning with a content strategy to build traffic organically. With the right systems in place, you can also start to track and understand your incoming traffic and gather valuable information that will allow you to make smarter decisions when using additional traffic generation strategies.
This is the end of Part 1
To keep reading this article, click here:
Web Traffic Blueprint Part 2 – How To Turn Your WordPress Web Site Into An Automated Traffic Machine
This tutorial is part of an article series aimed at helping you learn how to grow your business and drive traffic automatically with a WordPress-driven website or blog and proven online marketing methods.
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