WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles and tutorials aimed at helping website owners learn how to grow their business online using a WordPress-driven website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Learning new ways of attracting more traffic to your website is one of the fundamental skills of growing an online presence successfully. Lack of web traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Have Difficulty Driving More Visitors To Their Web Sites?
Search for any of the phrases below in Google …
- “get traffic to my web site for free”
- “bring traffic to my website for free”
- “learn to increase more visitors”
- “easiest way to increase more traffic using Twitter”
- “bring traffic to my website for free”
… and you will immediately find tons of pages providing information about strategies to drive more visitors to your website …
(There are lots of strategies to get more web traffic to your site. This article series is designed to help you set up a system to benefit from many of these traffic generation strategies!)
There is clearly no shortage of ways to drive traffic to your web site. There are thousands of products and free sites that can show you effective methods to bring more traffic to your website.
The problem often has more to do with businesses not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The picture below shows the approach many small businesses take when it comes to generating website traffic …
(This is how most businesses approach the challenge of generating web traffic)
Essentially, the approach many small businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to it.
As we will show you in a moment, there is a better way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will address the problem.
Outsourcing is great if you have systems set up to manage your traffic generation activities already. If not, all you will probably do is end up wasting a lot of time and money looking for a winning method of driving targeted web site visitors.
(Without a proper foundation and the right systems in place, online traffic generation can end up becoming a costly waste of time and money!)
Sustainable traffic generation involves laying a solid foundation online, implementing systems, continually testing variables in your campaigns, experimenting with different marketing and promotional strategies, tracking results, comparing ROI across different traffic generation opportunities, etc.
Is There A Simpler, Automated Way To Get Website Traffic?
Imagine if all you had to do to automatically drive web traffic to your web site was to publish content on a regular basis.
This is not fiction or fantasy … it’s a fact! In fact, many website owners are already doing this … and you can too!
In our article series, we explain how to create an automated traffic generation system that can begin driving an ongoing stream of targeted traffic to your web site, simply by publishing content on a consistent basis to your website.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for generating sustainable web traffic
- Add content on a regular basis to drive traffic and generate data organically
- Add new traffic methods and test
(Getting a regular stream of web traffic sustainably involves setting up a solid foundation online and putting proper systems in place)
Right now, we’ll mostly be focusing on Step One. The purpose of this article series is to show you how to set up a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling up to suit your budget
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress site, you just publish content and your website does the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website is different than a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress website is a website or blog that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and how it can be integrated with various services, specifically in areas like search engine optimization, third-party site notification, and reporting.
Why Do I Need An Expertly Configured WordPress Web Site?
We have published many great articles on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding how and why an “expertly configured” WordPress blog will begin driving new visitors to your business requires several article installments, which is why we really recommend that you spend some time reading our content and subscribe to this site (this way, we can let you know when we publish new content on this topic).
Let’s start by answering some basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? Why can’t you just use some other platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many sites are traditionally built on applications that create websites with “static” web pages. Essentially, this means that the content files typically sit inside a server waiting to be discovered. By itself, a static website doesn’t communicate with anything else outside the application; it doesn’t ’ping’ anybody in cyberspace or inform any other site when new content has recently been published.
Think about it … if in a traditional website, all of the content simply sits in a server passively waiting to be found, then the business owner has to actively promote their website and its content to continue driving new visitors.
WordPress is different!
The WordPress CMS software provides many features that let you set up, configure and build an automated “traffic generation” machine, where all you then have to do is publish content and your site does the rest, immediately notifying various online properties about your new content to generate your business new website visitors …
(With an expertly configured WordPress web site, you simply add new content and WordPress then does the rest, notifying the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we go over the components of this automated website traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal benefit.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also integrating your WordPress functionality with external services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various external sites, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to more web visitors.
- Optimize – We recommend beginning with a content strategy to build sustainable traffic. With the right systems in place, you can then begin to track and analyze your incoming traffic and gather valuable information that will allow you to make better decisions when using different traffic generation strategies.
This is the end of Section One
To read the rest of this article, click on the link below:
This tutorial is part of a comprehensive series of articles designed to help you learn how to grow your business online using a WordPress-powered website and proven online marketing strategies.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum