WordPress Traffic Automation Guide

This article is part of an article series designed to help business owners learn how to grow their business online and drive traffic sustainably with a WordPress website or blog and proven marketing strategies that are easy to use and easy to implement.

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WordPress Traffic Automation Blueprint – Overview

Just about every business needs traffic to survive online.

Knowing how to generate more visitors to your website is a requirement of growing a successful business presence online. Increasing traffic to a website is also one of the greatest challenges faced by almost every business owner.

Why Do So Many Small Businesses Struggle To Bring More Visitors To Their Web Sites?

If you search for any of the phrases below in Google …

• “how to drive more visitors to your site”
• “get traffic to my web site for free”
• “best way to bring more web visitors”
• “fastest ways to increase visitors using email”
• “I need free web traffic”

… and you will immediately find tons of sites with information about different strategies to help you drive more traffic to your website …

(There are many strategies to drive more web traffic to your website. This article series will show you how to set up a system to benefit from all these traffic generation methods!)

There is clearly no shortage of ways to drive more traffic to your web site. There are tons of courses and free sites that can teach you ways to drive more visitors to your web site.

The problem is often more to do with business owners not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are many ways to leverage and automate your web traffic generation.

The illustration below shows how most businesses typically approach the process of generating traffic to their sites …

(This is how many site owners approach the challenge of generating traffic to their sites)

Essentially, the typical approach many small businesses take is this: first, you get your website, and then you figure out ways of driving traffic to your website.

As we will show you in just a moment, there is a smarter way.

You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.

Outsourcing is fine if you have systems set up to manage and analyze the results of your traffic generation campaigns already. If not, all you will probably do is end up investing a lot of valuable time and money searching for a positive ROI traffic method.

(Without laying down a solid foundation and putting proper systems in place, online traffic generation can end up being a costly activity!)

Sustainable traffic generation requires laying a solid foundation online, implementing proper systems, continually testing variables in your campaigns, experimenting with different marketing and promotional methods, analyzing results, comparing ROI across different traffic generation opportunities, and so on.

Is There A Way To Automate The Process Of Growing Web Visitors?

Imagine if all you had to do to instantly drive web traffic to your business was to regularly add content to your website.

This is not fantasy … it’s a fact! In fact, many website owners are already profiting with this automated traffic system … and you can too!

In this article series, you will discover how to create an automated traffic generation machine that will help begin to deliver targeted visitors to your site, simply by publishing regular content to your web site.

How To Set Up An Automated Web Traffic System

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:

1. Set up systems to lay down a solid foundation for driving sustainable web traffic
2. Add content on a regular basis to start bringing visitors and generating data
3. Add other traffic methods and test

(Getting regular web traffic sustainably involves laying a solid foundation online and putting systems in place)

At this point, we’ll mostly be focusing on Step One. The aim of this article series is to give you an overview of how to set up a traffic generation system that will ultimately help your business:

• Save time using automation and leverage
• Save money by starting with a very simple setup and scaling things intelligently
• Automatically get your web pages indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress website, you just add content and WordPress will then do the rest, notifying other sites about your content and bringing you back traffic!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress site.

An expertly configured WordPress site is a site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and functionality of WordPress and its integration with various services, specifically in areas like SEO, external site syndication, and analytics.

Why Use An Expertly Configured WordPress-Powered Web Site?

We have published many great articles on this site about the benefits of using WordPress-powered sites to grow your business online.

Understanding how and why an “expertly configured” WordPress blog can help create an automated traffic system requires a number of article installments, which is why we really recommend that you spend some time reading our content and subscribe to this site (this way, we can let you know whenever we publish a new article).

Let’s begin by addressing a couple of basic questions:

Why WordPress? Why can’t you just use some other platform?

Take a look at the picture below …

(Static vs Expertly Configured WordPress Website)

Many websites are built on platforms that create “static” websites. Essentially, this means that the web content typically sits inside the server waiting to be discovered. By itself, the static website doesn’t communicate with anything else outside its platform; it doesn’t ’ping’ anyone in the cybersphere or inform any other site when new content has recently been published.

Think about it … if with a static website, your content just sits there passively waiting to be found, then you have to continually keep promoting your website and your content to keep bringing in web traffic.

WordPress is different!

The WordPress application comes with powerful built-in functionality that allows users to set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is add new content and your site does the rest, immediately notifying search engines, social media and other online properties about your new content to bring your business more web site visitors …

(With an expertly configured WordPress web site, you simply add content and WordPress does the rest, informing the world about your content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Website Traffic Blueprint overview, we go over the components of this automated traffic system:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for best results.
• Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also integrating your built-in WordPress features with third-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your WordPress settings and integrating your website with various third-party sites, you simply begin to publish new content consistently and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to more web visitors.
• Optimize – We recommend starting with a content strategy to build traffic sustainably. With the right systems in place, you can then begin monitoring and understanding your results and start gathering valuable data that will allow you to make better decisions when using other traffic generation methods.

This is the end of Part One

To read more, click on the link below:

Web Traffic Blueprint Part 2 – Learn How To Automatically Grow Your Web Traffic For Your Business

This article is part of an article series designed to help business owners learn how to grow their business online using a WordPress website or blog and proven online marketing methods.

Subscribe To Our Site And Get Notified When New Tutorials Get Published!

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