WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles designed to help you learn how to grow your business online using a WordPress-driven website and proven marketing strategies that are easy to use and easy to implement.
***
WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Discovering effective strategies to get visitors to your website is a requirement of growing a successful web presence. Increasing visitors to a web site is also one of the greatest challenges faced by almost every website owner.
Why Are So Many Businesses Having Difficulty Attracting Traffic To Their Web Sites?
If you type any of the commonly-searched phrases below into Google …
- “drive more visitors to your web site for free”
- “how can I get more visitors to my web site”
- “best 100 ways to increase traffic”
- “need to attract more visitors using email”
- “I need more free web traffic”
… and you will find an overwhelming number of sites with tips, tricks, and information about different ways to help increase traffic to your web site …
(There are lots of methods to get more website visitors. This article series will show you how to set up a system to take advantage of all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more traffic to your site. There are loads of tutorials and free resources that can show you cost-effective strategies to drive more visitors to your website.
The problem is often more to do with business owners not investing enough time into learning how to grow traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are several ways to automate and leverage your web traffic generation.
The diagram below shows the typical approach many small businesses take when it comes to generating web traffic …
(This is how many small businesses approach the challenge of generating traffic to their sites)
Essentially, the approach most businesses typically take is this: first, you build a website, and then you figure out how to drive traffic to your site.
As you will see in a moment, there is a better way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will eliminate this problem.
There is nothing wrong with outsourcing if you have systems in place to manage your traffic generation activities. If not, all you will probably do is end up spending a lot of valuable time and money looking for a winning traffic method.
(Without a solid foundation and the right systems in place, web traffic generation can become a very costly activity!)
Sustainable traffic generation requires laying a solid foundation online, implementing the right systems, testing campaign variables, experimenting with different marketing and promotional services, analyzing results, comparing ROI across different traffic generation opportunities, and so on.
Is There A Way To Automate The Process Of Getting More Web Traffic?
Imagine if you owned a website where all you had to do to instantly attract new targeted traffic to your business was to regularly publish great content to your website or blog.
This is not fantasy … it’s a fact! In fact, many website owners already have some or all of the prerequisites in place to profit from the automated traffic system we have just described … and you can too!
In the Web Site Traffic Blueprint article series, you will learn what is required to set up an automated traffic generation machine that will drive targeted visitors to your web site, simply by publishing regular content to your site.
How To Set Up A System That Will Automatically Help Increase Traffic To Your Website
As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for driving sustainable web traffic
- Add web content on a regular basis to start driving traffic and generating traffic data
- Add other traffic strategies
(To generate sustainable traffic, you need to first put in the right systems)
Right now, we’re mostly concerned with Step One. The aim of our article is to lay the foundations of a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling up only when it made sense to do so
- Automatically get your web content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress website, you just publish content and WordPress will then do the rest, notifying the world about your new content and bringing you back traffic!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress web site is not the same as a professionally-configured WordPress website or blog.
An expertly configured WordPress site is a website that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and the way it can be integrated with other sites, specifically in areas like search engine optimization, 3rd-party site syndication, and analytics.
Why Use An Expertly Configured WordPress Site?
We write extensively on this site about the benefits of using WordPress-powered web sites to grow your business online.
Understanding why and how an “expertly configured” WordPress website or blog can help begin delivering an ongoing stream of new visitors to your business requires a number of article installments, which is why we recommend that you spend some time reading our posts and consider subscribing to our site (this way, we can let you know whenever we publish a new article).
Let’s begin by answering these basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? Why not use some other web platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Website)
Many web sites are built on applications that create “static” websites. Essentially, what this means is that your digital content mostly sits inside the server waiting to be discovered. By itself, a static website doesn’t communicate with anything else outside the application; it doesn’t send out signals to anybody in cyberspace or announce to any other site that new content has recently been added to your site.
Think about it … if with a traditional website, all of your content just sits in a server passively waiting to be found, then you have to keep promoting your web presence and your content to continue bringing in web traffic.
WordPress is different!
The WordPress CMS software provides several features that let you set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is post new content and your site will do the rest, instantly notifying search engines, social media and other online properties about your site to automatically start driving you new web site visitors …
(With an expertly configured WordPress site, you just add new content and WordPress does the rest, informing the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we go over the components of this automated traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for maximum benefit.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also an integration of your built-in WordPress features with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your website with various third-party tools, you then begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to potential visitors.
- Optimize – We recommend beginning with a content publishing strategy to build organic traffic. With the right systems in place, you can begin measuring and analyzing your results and gather valuable information that will allow you to make better decisions when expanding to new traffic generation methods.
This is the end of Section 1
To read the rest of this article, click here:
This tutorial is part of a comprehensive series of articles aimed at helping business owners learn how to grow their business online inexpensively using a WordPress-driven website or blog and proven marketing strategies that are easy and quick to implement.
Subscribe To WPCompendium.org And Get Notified Of New Tutorials!
***
"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)