WordPress Traffic Automation Guide
This tutorial is part of a comprehensive article series designed to help you learn how to grow your business online using a WordPress-driven website and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to prosper online.
Learning how to drive new visitors to your website is essential to growing a successful digital presence. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Attracting Visitors To Their Web Sites?
Type any of the following phrases into Google …
- “how to get traffic to my website for free”
- “drive traffic to my website for free”
- “best 25 methods to bring visitors”
- “best ways to drive more web traffic using Twitter”
- “bring people to my web site for free”
… and you will be immediately presented with loads of information on different strategies to drive more visitors to your web site …
(There are loads of methods to drive more web traffic to your website. In this article series you will learn how to set up a simple system to benefit from many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive visitors to your website. There are tons of courses and free resources that can teach you effective ways to get more traffic to your site.
The problem is often more to do with business owners not investing enough time into learning how to grow web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The illustration below shows how many small businesses typically approach the challenge of generating traffic to their sites …
(This is how most site owners approach the challenge of generating web traffic)
Essentially, the approach most small businesses typically take is this: first, you build a website, and then you figure out how to drive traffic to your site.
As you will discover in just a moment, there is a better approach.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will address the problem.
Outsourcing is great if you have great systems in place to manage your traffic generation campaigns. If not, you will probably end up investing a lot of your valuable time and money looking for a positive ROI traffic strategy.
(Without laying down a solid foundation and putting proper systems in place, online traffic generation can be very costly!)
Increasing web traffic sustainably requires setting up a solid foundation online, putting proper systems in place, continually testing campaign variables, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation methods, and so on.
Is There A Way To Automate The Process Of Growing Traffic?
Imagine if all you had to do to attract new visitors to your web site was to regularly publish content to your site.
This is not science fiction … it’s a fact! As a matter of fact, many website owners are currently already enjoying the benefits of what we have just described … and so can you!
In the Web Traffic Blueprint article series, we will show you what you need to do to set up an automated traffic generation system that will begin to drive web traffic to your business, simply by publishing content on a regular basis to your website.
How To Set Up A System That Will Automatically Drive More Traffic To Your Website
As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for getting sustainable traffic
- Add web content on a regular basis to drive visitors and generate web traffic data organically
- Add new traffic methods and test
(To get sustainable traffic, you need to first set up the right systems)
At this stage, we’re mostly concerned with Step 1. The purpose of our article series is to explain the process of setting up a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money by starting simple and scaling up to suit your budget
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress site, you simply add content and WordPress will then do the rest!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress web site is different than a professionally-configured WordPress site.
An ”expertly configured” WordPress website or blog is a website that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and built-in functionality of WordPress and the way it can be integrated with various services, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Driven Website?
We provide a number of excellent blog posts on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding why and how an “expertly configured” WordPress website can help create an automated traffic system requires several articles, which is why we strongly recommend that you spend some time reading our content and subscribe to this site (this way, we can let you know whenever we publish new content about this topic).
Let’s begin by addressing a couple of basic questions:
Why does it need to be WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Site)
Many sites are traditionally built on platforms that create websites with “static” web pages. Essentially, what this means is that your web pages typically sit inside the server waiting to be discovered. On its own, a static website doesn’t communicate with anyone else outside its platform; it doesn’t ’ping’ anybody in the cybersphere or notify any other site that new content has been added.
Think about it … if in a traditional website, all of your content simply sits there passively waiting to be found, then you have to keep promoting your site and your content to maintain web traffic coming.
WordPress is different!
The WordPress application provides various features that let site owners set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is publish content and your website then does the rest, immediately notifying search engines, social media and other online properties about your new content to start generating you new traffic …
(With an expertly configured WordPress site, you just post content and your website will do the rest, notifying the world about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we go over the components of this automated online traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also the integration of your built-in WordPress features with external tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site has been configured and integrated with various third-party tools, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to new targeted visitors.
- Optimize – We recommend beginning with a content-based strategy to build sustainable traffic. With the right systems in place, you can also begin tracking and understanding your incoming traffic and start gathering valuable data that will allow you to make smarter decisions when using additional traffic generation methods.
This is the end of Part One
To keep reading about this topic, click on the link below:
This article is part of a comprehensive article series designed to help website owners learn how to grow their business online cost-effectively using a WordPress-powered website and proven marketing strategies that are easy and quick to implement.
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