WordPress Traffic Automation Guide
This article is part of a comprehensive series of articles aimed at helping small business owners learn how to grow their business with a WordPress website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Discovering cost-effective strategies of attracting more visitors to your website is a requirement of growing a successful digital presence. Increasing visitors to a web site is also one of the most difficult challenges faced by many business owners.
Why Do So Many Businesses Struggle To Drive Visitors To Their Web Sites?
If you search for any of the key phrases below in Google …
- “how to bring more traffic to my web site for free”
- “how can I get more visitors to my web site”
- “ways to bring visitors”
- “ideas to bring traffic using free methods”
- “attract traffic to your web site”
… and you will be immediately presented with loads of information on different ways to get more website visitors …
(There are loads of ways to increase your website visitors. In this article series you will learn how to set up a system to take advantage of all these traffic generation strategies!)
There is clearly no shortage of ways to drive visitors to your website. There are thousands of courses and free resources online that can show you cost-effective how to drive more visitors to your website.
The problem often has more to do with businesses not investing enough time into learning how to drive traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to leverage and automate your web traffic generation.
The illustration below shows how many businesses approach the process of generating traffic to their sites …
(This is how most small businesses approach traffic generation)
Essentially, the typical approach most small businesses take is this: first, you get your website, and then you figure out ways of driving traffic to it.
As we will show you in just a moment, there is a better approach.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will take care of this problem.
Outsourcing is useful if you already have great systems set up to manage and process information about your traffic generation activities. If not, all you will probably do is end up spending a lot of your valuable time and money searching for a winning traffic-getting strategy.
(Without laying down a solid foundation and putting the right systems, web traffic generation can end up being very costly!)
Sustainable traffic generation requires laying a solid foundation online, putting the right systems in place, testing elements in your campaigns, experimenting with different marketing and promotional strategies, analyzing results, measuring ROI across different traffic generation solutions, etc.
Is There A Simpler, Automated Way To Get More Traffic?
Imagine if you owned a website where the only thing you had to do to deliver an ongoing stream of targeted visitors to your website was to regularly publish valuable content to your website or blog.
This is not science fiction … it’s a fact! Many website owners are already doing this … and so can you!
In this article series, we explain the process of setting up an automated traffic system that can begin delivering an ongoing stream of targeted visitors to your website, simply by adding new content to your website on a consistent basis.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for generating sustainable traffic
- Add web content on a regular basis to drive traffic and generate web traffic data organically
- Test other traffic strategies
(To generate sustainable traffic, you first need to set up the right systems)
Right now, we’ll mostly be focusing on Step 1. The aim of this article is to help you set up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling things intelligently
- Automatically get your web pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress website, you just post new content and WordPress will do the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress site is not the same thing as a professionally-configured WordPress website or blog.
An expertly configured WordPress blog is a blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with various services, specifically in areas like SEO, external site notification, and analytics.
Why Do I Need An Expertly Configured WordPress Web Site?
We write extensively on this site about the benefits of using WordPress-powered web sites to grow your business online.
Understanding how and why an “expertly configured” WordPress web site can help begin delivering a stream of web traffic to your business requires several articles, which is why we recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know whenever new information about this topic gets published).
Let’s begin by answering a couple of basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? Why can’t you use some other web platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Website)
Many web sites are built on applications that create websites with “static” web pages. Essentially, what this means is that the website content mostly sits inside your server waiting to be discovered. A static website doesn’t communicate with anything outside the application; it doesn’t send out signals to anybody in cyberspace or announce to any other website that new content has been published to your website.
Think about it … if with a static website, your content simply sits in a server passively waiting to be found, then you have to continually promote your website and your content to maintain web traffic coming.
WordPress is different!
WordPress comes with default functionality that allows site owners to set up, configure and build an automated “traffic generation” machine, where all you then need to do is publish content and WordPress does the rest, instantly notifying search engines, social media and other online properties about your site to automatically start driving you new web site visitors …
(With an expertly configured WordPress web site, you simply publish new content and WordPress will do the rest, informing the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Website Traffic Blueprint overview, we break down the components of your automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also an expert integration of your site’s built-in functionality with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your site with various third-party tools, you then begin to publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to new visitors.
- Optimize – We recommend beginning with a content-focused strategy to build sustainable traffic. With the right systems in place, you can then begin monitoring and understanding incoming traffic and start gathering valuable information that will allow you to make intelligent and cost-effective decisions when expanding to new traffic generation strategies.
This is the end of Section 1
To continue reading, click on the link below:
This tutorial is part of a comprehensive tutorial series designed to help you learn how to grow your business online cost-effectively and drive traffic automatically using a WordPress-powered website or blog and proven online marketing methods.
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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)