WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles and tutorials designed to help you learn how to grow your business online inexpensively and drive traffic sustainably with a WordPress website and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Learning how to attract more visitors to your website is essential to building a successful web presence. Lack of online traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Struggle To Bring Traffic To Their Websites?
Type any of the following searches into Google …
- “how to bring visitors to my site”
- “bring more web traffic to my website”
- “top 100 resources to get web site visitors”
- “ways to get more traffic using ads”
- “attract web traffic to my website”
… and you will be presented with an overwhelming number of sites providing tips, tricks, and information about strategies to increase your website visitors …
(There are loads of methods to get more website visitors. This article series will show you how to set up a system to benefit from all these traffic generation methods!)
Clearly, there is no shortage of ways to drive traffic to your website. There are loads of tutorials and free sites that can show you ways to bring more traffic to your website.
The problem is often more about businesses not investing enough time into learning how to generate web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are a number ways to leverage and automate your web traffic generation.
The diagram below shows the typical approach most businesses take when it comes to generating website traffic …
(This is how many website owners approach traffic generation)
Essentially, the typical approach most small businesses take is this: first, you get a website, and then you figure out ways of driving traffic to it.
As you will see in a moment, there is a better way.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will address this problem.
There is nothing wrong with outsourcing if you have systems set up to manage and analyze the results of your traffic generation campaigns already. If not, you will probably end up wasting a lot of valuable time and money looking for a winning traffic method.
(Without a proper foundation and the right systems in place, web traffic generation can be very costly!)
Getting more web traffic sustainably requires laying a solid foundation online, implementing systems, continually testing campaign variables, experimenting with different marketing and promotional methods, analyzing results, comparing ROI across different traffic generation strategies, and so on.
Is There A Way To Automate The Process Of Driving Web Traffic?
Imagine if all you had to do to automatically deliver an ongoing stream of targeted visitors to your site was to regularly publish great content to your website.
This is not science fiction … it’s a fact! As a matter of fact, many website owners are already doing this … and you can too!
In the WordPress Traffic Blueprint article series, we will show you how to create an automated traffic machine that can instantly begin delivering web traffic to your business, simply by adding regular content to your site.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for getting sustainable web traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Test other traffic strategies
(To get sustainable web traffic, you first need to put in the right systems)
Right now, we’re mostly concerned with Step 1. The aim of this article series is to explain how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation campaigns, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress web site, you just post new content and your website will do the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress site is different than a professionally-configured WordPress site.
An expertly configured WordPress blog is a website or blog that is not only built on the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Driven Web Site?
We have published many comprehensive articles on this site about the benefits of using WordPress-powered web sites to grow your business online.
Understanding why and how an “expertly configured” WordPress web site will help deliver new visitors to your business requires a number of articles, which is why we really recommend that you spend some time reading our posts and consider subscribing to this site (this way, you will be informed when a new article gets published).
Let’s begin by answering some basic questions:
What makes WordPress so special? Why not use another platform?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are built on applications that create websites with “static” web pages. Essentially, what this means is that your content typically sits inside a server waiting to be discovered. By itself, the static website doesn’t communicate with anyone outside the application; it doesn’t ’ping’ anyone in cyberspace or notify any other site that new content has recently been published on your site.
Think about it … if in a traditional website, the content simply sits in a server passively waiting to be found, then the business owner has to constantly promote their site and its content to continue driving new visitors.
WordPress is different!
WordPress comes with powerful built-in functionality that lets you set up, configure and build an automated “online traffic generation” machine, where all you then need to do is post content and WordPress will do the rest, immediately notifying various online properties about your new content to automatically drive you new web site traffic …
(With an expertly configured WordPress site, you just post new content and your site will then do the rest, informing the world about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Site Traffic Blueprint overview, we go over the components of your automated online traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for maximum benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also the integration of your WordPress site with 3rd-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your site with various external services, all you have to do is publish new content on a regular basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to potential visitors.
- Optimize – We recommend starting with a content publishing strategy to build sustainable traffic. With the right systems in place, you can also begin tracking and understanding the traffic generated as a result and gather valuable information that will allow you to make more intelligent and cost-effective decisions as you expand to other traffic generation methods.
This is the end of Part One
To read more, click here:
This tutorial is part of a comprehensive article series designed to help small business owners learn how to grow their business online cost-effectively and drive traffic sustainably using a WordPress-powered website or blog and proven online marketing methods.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum