WordPress Traffic Automation Guide
This tutorial is part of a comprehensive article series aimed at helping site owners learn how to grow their business online inexpensively using a WordPress-powered website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Finding sustainable methods of getting visitors to your website is a requirement of growing an online presence successfully. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Attracting Traffic To Their Web Sites?
If you type any of the following key phrases into Google …
- “how to bring web traffic to my site for free”
- “how can I increase more web traffic to my website”
- “top 100 methods to drive more visitors”
- “how to bring traffic using PPC advertising”
- “get more customers to my web site”
… and you will find loads of tips, tricks, and information on methods to help you increase traffic to your website …
(There are lots of strategies to increase your website visitors. In this article series you will learn how to set up a simple system to take advantage of many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more visitors to your website. There are loads of products and free resources online that can show you effective ways to get more visitors to your web site.
The problem is often more about business owners not investing enough time into learning how to grow traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The diagram below shows the typical approach many small businesses take when it comes to generating web traffic …
(This is how many web site owners approach the challenge of generating traffic to their sites)
Essentially, the typical approach many businesses take is this: first, you build your website, and then you figure out how to drive traffic to it.
As we will show you in just a moment, there is a better way.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will take care of the problem.
Outsourcing is great if you already have great systems in place to manage your traffic generation campaigns. If not, you will probably end up investing a lot of your time and money searching for a profitable traffic-getting strategy.
(Without a solid foundation and proper systems, online traffic generation can end up being a very costly activity!)
Sustainable traffic generation involves laying a solid foundation online, implementing the right systems, testing elements in your campaigns, experimenting with different advertising and promotional methods, analyzing results, measuring ROI across different traffic generation solutions, and so on.
Is There A Simple, Automated Way To Get More Web Visitors?
Imagine if all you had to do to instantly attract web traffic to your site was to publish content on a regular basis.
This is not science fiction or fantasy … it’s a fact! As a matter of fact, many website owners are currently doing this … and you can too!
In the Web Traffic Blueprint article series, we will show you the process of setting up an automated traffic generation machine that can help begin to attract targeted visitors to your web site, simply by adding content to your website on a consistent basis.
How To Set Up A System That Will Automatically Drive Traffic To Your Website
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to start bringing visitors and generating data
- Start adding other traffic strategies and test
(Sustainable traffic generation requires setting up a solid foundation online and implementing systems)
At this point, we’re mostly concerned with Step 1. The purpose of this article is to show you how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically get your website pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress site, you just publish content and WordPress then does the rest, informing the world about your content and bringing you back traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress web site is not the same as a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress website is a site that is not only built on the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and the way it can be integrated with various services, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Driven Website?
We provide a number of great articles on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding how and why an “expertly configured” WordPress website can begin delivering an ongoing stream of web traffic to your business requires a number of article installments, which is why we highly recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know when we publish new content on this topic).
Let’s begin by answering these basic questions:
Why does it have to be WordPress? Why can’t you just use another web platform?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Site)
Many web sites are built using applications that create “static” websites. Essentially, this means that your web files mostly sit inside a server waiting to be discovered. The static website doesn’t communicate with anything outside the application; it doesn’t send out ’pings’ to anyone in the cybersphere or announce to any other site when new content has recently been added to your site.
Think about it … if with a traditional website, all of your content just sits there passively waiting to be found, then you have to keep promoting your website and your content to keep driving new visitors.
WordPress is different!
The WordPress CMS application provides many features that allow you to set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is post content and WordPress will do the rest, immediately notifying various online properties about your site to start driving your business more web traffic …
(With an expertly configured WordPress website, you simply post content and your site does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Site Traffic Blueprint overview, we break down the components of your automated traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for maximum benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also integrating your WordPress site with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your site with various external sites, you simply begin publishing new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to more web visitors.
- Optimize – We recommend beginning with a content publishing strategy to build traffic sustainably. With the right systems in place, you can then start to monitor and analyze the traffic generated as a result and start gathering valuable information that will allow you to make better decisions when expanding to other traffic generation strategies.
This is the end of Section One
To continue reading about this topic, click on the link below:
Web Traffic Blueprint Part 2 – How To Increase Your Web Traffic For Your Business
This article is part of an article series designed to help small business owners learn how to grow their business online cost-effectively and drive traffic automatically using a WordPress-powered website and proven marketing strategies that are easy to implement.
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