WordPress Traffic Automation Guide
This article is part of a series of comprehensive tutorials designed to help you learn how to grow your business online inexpensively and drive traffic sustainably with a WordPress website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Knowing how to generate more visitors to your website is essential to building a successful business presence online. Lack of online traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Drive Visitors To Their Websites?
Type any of the commonly-searched key phrases below into Google …
- “how to drive more traffic to my web site for free”
- “bring more traffic to my website”
- “how to get more traffic”
- “ideas to bring visitors using Twitter”
- “I need free web site visitors”
… and you will be immediately presented with tons of sites providing information on ways to drive more traffic to your website …
(There are loads of methods to drive more website visitors. In this article series you will learn how to set up a simple system to take advantage of all these traffic generation methods!)
There is clearly no shortage of ways to drive traffic to your site. There are tons of products and free information online that can teach you effective ways to drive more traffic to your web site.
The problem often has more to do with businesses not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your site to automate and leverage your web traffic generation.
The picture below shows the approach most businesses take when it comes to generating website traffic …
(This is how many website owners approach traffic generation)
Essentially, the approach most small businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to the site.
As we will show you in just a moment, there is a smarter approach.
Don’t make the mistake of believing that “outsourcing” your traffic generation will eliminate this problem.
There is nothing wrong with outsourcing if you have great systems in place to manage and analyze the results of your traffic generation activities. If not, all you will probably do is end up spending a lot of your time and money searching for a positive ROI traffic strategy.
(Without laying down a solid foundation and putting proper systems, online traffic generation can end up becoming a costly waste of time and money!)
Sustainable traffic generation involves laying a solid foundation online, putting the right systems in place, continually testing variables in your campaigns, experimenting with different strategies, tracking results, comparing ROI across different traffic generation strategies, and so on.
Is There A Simple, Automated Way To Generate Web Visitors?
Imagine if all you had to do to automatically drive web traffic to your web site was to publish content consistently.
This is not science fiction … it’s a fact! In fact, many website owners are currently doing what we’ve just described … and so can you!
In this article series, we explain the process of setting up an automated traffic system that can help drive a stream of targeted traffic to your business, simply by adding regular content to your website.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for getting sustainable traffic
- Add content on a regular basis to start driving traffic and generating data
- Add new traffic methods and test
(To generate sustainable traffic, you need to first put in the right systems)
At this stage, we’ll mostly be focusing on Step 1. The purpose of this article is to explain how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress site, you just add new content and WordPress then does the rest!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress site.
An expertly configured WordPress web site is a website that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and how it integrates with other services, specifically in areas like search engine optimization, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Driven Web Site?
We provide a number of comprehensive blog posts on this site about the benefits of using the WordPress CMS to grow your business online.
Understanding how an “expertly configured” WordPress web site can drive a stream of new visitors to your business requires a number of articles, which is why we strongly recommend that you spend some time reading our content and consider subscribing to this site (this way, we can let you know whenever we publish a new article).
Let’s start by answering a couple of basic questions:
Why WordPress? Why can’t you just use another web platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many web sites are built with applications that create “static” websites. Essentially, what this means is that the website pages typically sit inside a server waiting to be found. The static website doesn’t communicate with anything else outside its application; it doesn’t send out ’pings’ to anyone in cyberspace or inform any other site that new content has been published.
Think about it … if in a traditional website, all of the content simply sits there passively waiting to be found, then the business owner has to constantly promote their site and its content to continue driving web traffic.
WordPress is different!
The WordPress CMS software comes with powerful built-in functionality that allows site owners to set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is publish new content and WordPress does the rest, instantly notifying search engines, social media and other online properties about your new content to automatically start driving your business new web traffic …
(With an expertly configured WordPress site, you just publish content and your site will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we go over the components of your automated traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal results.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also the integration of your built-in WordPress features with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your site with various external sites, you simply begin to publish new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to potential new visitors.
- Optimize – We recommend starting with a content-based strategy to build sustainable traffic. With the right systems in place, you can start to measure and analyze your results and start gathering valuable information that will allow you to make smarter decisions as you expand to other traffic generation strategies.
This is the end of Section One
To read the rest of this article, click on the link below:
This article is part of a comprehensive series of articles aimed at helping you learn how to grow your business and drive traffic sustainably with a WordPress-powered website or blog and proven web marketing methods.
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