WordPress Traffic Automation Guide
This tutorial is part of a series of tutorials designed to help you learn how to grow your business online with a WordPress-driven website or blog and proven marketing methods that are easy to use and easy to implement.
***
WordPress Traffic Automation Blueprint – Overview
Most businesses need a regular stream of traffic to survive online.
Knowing how to drive visitors to your website is essential to building a successful business online. Lack of web traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Get More Visitors To Their Websites?
If you type any of the commonly-searched key phrases below into Google …
- “get more visitors to your web site”
- “how do I attract web traffic to my web site”
- “best 25 methods to get visitors”
- “fastest ways to get web site traffic using videos”
- “I need web traffic”
… and you will be immediately presented with thousands of pages containing tips, tricks, and information about strategies to help drive more traffic to your web site …
(There are lots of ways to drive more website visitors. In this article series you will learn how to set up a system to take advantage of most of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more visitors to your web site. There are tons of tutorials and free sites that can teach you effective how to drive more traffic to your site.
The problem often has more to do with businesses not investing sufficient time into learning how to drive traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The picture below shows how many small businesses typically approach the challenge of generating web traffic …
(This is how most site owners approach traffic generation)
Essentially, the approach most businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to it.
As we will show you in a moment, there is a smarter way.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate the problem.
There is nothing wrong with outsourcing if you have great systems in place to manage your traffic generation activities already. If not, all you will probably do is end up wasting a lot of your time and money searching for a positive ROI strategy to bring targeted traffic.
(Without a solid foundation and the right systems in place, online traffic generation can be a costly activity!)
Getting continuous web traffic sustainably involves laying a solid foundation online, putting proper systems in place, testing variables in your campaigns, experimenting with different methods, tracking results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Simple, Automated Way To Generate Web Traffic?
Imagine if all you had to do to drive targeted visitors to your site was to regularly add content to your site.
This is not science fiction … it’s a fact! Many website owners are currently doing what we’ve just described … and you can too!
In this article series, you will discover the process of setting up an automated traffic generation machine that can help deliver web traffic to your website, simply by adding regular content to your web site.
How To Set Up A System That Will Automatically Drive More Traffic To Your Site
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for generating sustainable traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Add new traffic methods and test
(To get sustainable web traffic, you need to first put in the right systems)
Right now, we’ll mostly be focusing on Step 1. The purpose of this article series is to explain how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically get your website content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress website, you simply publish new content and WordPress will then do the rest, informing other sites about your content and bringing you back traffic!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress website.
An expertly configured WordPress website or blog is a website or blog that is not only built on the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and how it integrates with various services, specifically in areas like SEO, third-party site syndication, and reporting.
Why Use An Expertly Configured WordPress Site?
We have published many excellent blog posts on this site about the benefits of using WordPress-driven websites to grow your business online.
Understanding how an “expertly configured” WordPress web site can be used to set up an automated traffic generation system requires a number of articles, which is why we recommend that you spend some time reading our content and consider subscribing to this site (this way, you will be informed whenever we publish new information on this topic).
Let’s begin by addressing some basic questions:
Why does it have to be WordPress? Why can’t you just use another web platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many sites are built with applications that create websites with “static” web pages. Essentially, this means that your web pages just sit inside the server waiting to be discovered. By itself, a static website doesn’t communicate with anyone else outside the application; it doesn’t send out signals to anybody in cyberspace or inform any other website that new content has been added.
Think about it … if with a traditional website, all of your content just sits there passively waiting to be found, then you have to continually find ways of promoting your site and your content to maintain web visitors coming.
WordPress is different!
The WordPress CMS application provides a number of features that let site owners set up, configure and build an automated “web traffic generation” machine, where all you then need to do is publish new content and your site will then do the rest, instantly notifying search engines, social media and other online properties about your new content to automatically generate your business more traffic …
(With an expertly configured WordPress website, you simply publish new content and your site will do the rest, notifying other sites about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we explain the components of this automated website traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also integrating your WordPress functionality with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your website with various external tools, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to new targeted visitors.
- Optimize – We recommend beginning with a content-based strategy to build organic traffic. With the right systems in place, you can then begin to track and analyze your incoming traffic and start gathering valuable data that will allow you to make smarter decisions when using new traffic generation strategies.
This is the end of Section 1
To continue reading this article, click on the link below:
Web Traffic Blueprint Part Two – How To Automatically Grow Your Web Visitors For Your Business
This tutorial is part of a comprehensive article series aimed at helping you learn how to grow your business with a WordPress-powered website and proven marketing methods that are easy to implement.
Get Notified When New WordPress Tutorials Get Published – Subscribe Using The Form Below!
***
"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)