WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles and tutorials aimed at helping you learn how to grow your business online cost-effectively using a WordPress-driven website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of just about every business online.
Knowing how to increase traffic to your website is essential to building a business online successfully. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Attract More Traffic To Their Web Sites?
If you search for any of the phrases below in Google …
- “how to get more visitors to your website”
- “how do I increase traffic to my website”
- “need to increase more web visitors”
- “how to attract more traffic using Twitter”
- “attract more web traffic to your website for free”
… and you will find loads of tips, tricks, and information on methods to help increase traffic to your site …
(There are lots of ways to increase web traffic to your website. This article series is designed to help you set up a simple system to take advantage of all these traffic generation strategies!)
There is clearly no shortage of ways to drive more visitors to your web site. There are thousands of products and free sites online that can show you cost-effective strategies to increase traffic to your website.
The problem is often more to do with businesses not investing enough time into learning how to grow web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The picture below shows how most small businesses approach the process of generating traffic to their sites …
(This is how most businesses approach traffic generation)
Essentially, the approach many small businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to the site.
As we will show you in a moment, there is a better way.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will eliminate this problem.
Outsourcing is fine if you have great systems set up to manage and process information about your traffic generation campaigns already. If not, you will probably end up spending a lot of your time and money looking for a positive ROI traffic strategy.
(Without a solid foundation and the right systems in place, online traffic generation can end up becoming a costly waste of time and money!)
Sustainable traffic generation requires laying a solid foundation online, putting proper systems in place, continually testing elements in your campaigns, experimenting with different advertising and promotional methods, analyzing results, measuring ROI across different traffic generation methods, and so on.
Is There A Way To Automate The Process Of Driving More Web Traffic?
Imagine if all you had to do to instantly attract targeted visitors to your business was to regularly add quality content to your site.
This is not science fiction … it’s a fact! Many website owners already have some or all of the prerequisites set up for this to happen … and you can too!
In our Website Traffic Blueprint article series, we will show you how to create an automated traffic machine that can instantly begin delivering an ongoing stream of targeted traffic to your website, simply by adding content on a consistent basis to your website.
How To Set Up A System That Will Automatically Bring Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for getting sustainable traffic
- Add web content on a regular basis to drive visitors and generate web traffic data organically
- Add new traffic strategies and test
(Sustainable traffic generation requires laying a solid foundation online and implementing the right systems)
At this point, we’ll mostly be focusing on Step 1. The aim of this article series is to lay the foundations of a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress website, you simply post content and your website does the rest!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website is not the same as a professionally-configured WordPress website.
An ”expertly configured” WordPress web site is a website that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and built-in functionality of WordPress and how it can be integrated with other services, specifically in areas like SEO, third-party site syndication, and reporting.
Why Use An Expertly Configured WordPress Website?
We write extensively on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding why and how an “expertly configured” WordPress web site can be used to create an automated traffic system requires a number of article installments, which is why we recommend that you spend some time reading our other articles and consider subscribing to our site (this way, we can let you know whenever we publish new content on this topic).
Let’s begin by addressing a couple of basic questions:
What makes WordPress so special? Why can’t you just use another web platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many web sites are traditionally built using platforms that create websites with “static” web pages. Essentially, what this means is that the web content mostly sits inside a server waiting to be found. The static website doesn’t communicate with anything outside its application; it doesn’t broadcast to anybody in cyberspace or notify any other site that new content has recently been published.
Think about it … if in a traditional website, all of the content just sits there passively waiting to be found, then the website owner has to continually be promoting their site and its content to continue driving new visitors.
WordPress is different!
The WordPress CMS application comes with default functionality that lets users set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is publish new content and your site will do the rest, instantly notifying search engines, social media and other online properties about your site to drive your business more traffic …
(With an expertly configured WordPress site, you simply post content and WordPress does the rest, notifying other sites about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Website Traffic Blueprint overview, we explain the components of your automated traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also integrating your WordPress site with 3rd-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site has been configured and integrated with various third-party tools, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to potential visitors.
- Optimize – We recommend starting with a content marketing strategy to build traffic organically. With the right systems in place, you can start to monitor and understand the traffic generated as a result and gather valuable information that will allow you to make smarter decisions as you expand to other traffic generation strategies.
This is the end of Part One
To read more, click here:
This tutorial is part of an tutorial series designed to help you learn how to grow your business and drive traffic organically using a WordPress-powered website and proven marketing methods that are easy to implement.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum