WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles aimed at helping you learn how to grow your business online cost-effectively and drive traffic sustainably with a WordPress website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs traffic to prosper online.
Knowing how to bring more visitors to your website is vital to growing a successful business online. Increasing traffic to a website is also one of the most difficult challenges faced by almost every web site owner.
Why Do So Many Businesses Struggle To Attract More Visitors To Their Web Sites?
If you type any of the searches below into Google …
- “drive web traffic to my web site”
- “how can I attract visitors to my web site”
- “best 25 resources to increase more website traffic”
- “ideas to bring web site visitors using PPC advertising”
- “I need website traffic”
… and you will be immediately presented with thousands of pages providing information on different ways to help drive more visitors to your web site …
(There are lots of strategies to drive more website visitors. In this article series you will learn how to set up a simple system to take advantage of many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more traffic to your website. There are tons of courses and free resources online that can show you strategies to bring more visitors to your site.
The problem often has more to do with businesses not investing sufficient time into learning how to drive traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.
The illustration below shows how many small businesses typically approach the challenge of generating traffic to their sites …
(This is how most businesses approach the challenge of generating website traffic)
Essentially, the typical approach most small businesses take is this: first, you get a website, and then you figure out how to drive traffic to it.
As you will see in just a moment, there is a better approach.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.
There is nothing wrong with outsourcing if you already have great systems set up to manage and process information about your traffic generation activities. If not, you will probably end up wasting a lot of your time and money looking for a profitable traffic-getting strategy.
(Without a proper foundation and the right systems in place, online traffic generation can become very costly!)
Driving continuous web traffic sustainably requires laying a solid foundation online, implementing proper systems, continually testing campaign elements, experimenting with different services, tracking results, comparing ROI across different traffic generation methods, and so on.
Is There A Way To Automate The Process Of Getting More Web Visitors?
Imagine if all you had to do to instantly attract web traffic to your site was to publish valuable content consistently.
This is not fiction or fantasy … it’s a fact! As a matter of fact, many website owners are currently doing what we have just described … and so can you!
In our article series, you will learn how to set up an automated traffic generation machine that will help deliver new visitors to your website, simply by adding regular content to your site.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for getting sustainable web traffic
- Add content on a regular basis to start bringing visitors and generating data
- Test new traffic methods
(To get sustainable web traffic, you need to first set up the right systems)
At this stage, we’re mostly concerned with Step 1. The purpose of our article is to give you an overview of a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress site, you just publish new content and your site will then do the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website is different than a professionally-configured WordPress web site.
An expertly configured WordPress website is a blog that is not only built on the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and its integration with other sites, specifically in areas like search engine optimization, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Driven Web Site?
We have published many excellent blog posts on this site about why you should use WordPress-powered sites the WordPress CMS to grow your business online.
Understanding how and why an “expertly configured” WordPress website can instantly begin delivering targeted visitors to your business requires several article installments, which is why we really recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know whenever new content about this topic is published).
Let’s start by addressing these basic questions:
Why WordPress? Why not use another web platform?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many web sites are traditionally built with applications that create “static” websites. Essentially, this means that your web files just sit inside the server waiting to be found. The static website doesn’t communicate with anything else outside the application; it doesn’t ’ping’ anybody in cyberspace or notify any other website when new content has recently been published in your website.
Think about it … if with a traditional website, all of your content simply sits in a server passively waiting to be found, then you have to actively promote your site and your content to continue bringing in new visitors.
WordPress is different!
The WordPress platform provides many features that give users the ability to set up, configure and build an automated “online traffic generation” machine, where all you then have to do is add new content and WordPress will do the rest, instantly notifying search engines, social media and other online properties about your new content to generate you new website traffic …
(With an expertly configured WordPress site, you just add content and your site then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we break down the components of your automated online traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for best results.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also integrating your WordPress site with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site has been configured and integrated with various external services, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to new visitors.
- Optimize – We recommend starting with a content publishing strategy to build traffic organically. With the right systems in place, you can then start to track and understand your incoming traffic and start gathering valuable data that will allow you to make intelligent and cost-effective decisions when expanding to new traffic generation strategies.
This is the end of Section One
To read the rest of this article, click on the link below:
This article is part of a comprehensive tutorial series designed to help you learn how to grow your business online inexpensively with a WordPress-powered website or blog and proven marketing strategies that are easy and quick to implement.
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