WordPress Traffic Automation Guide
This tutorial is part of an article series designed to help website owners learn how to grow their business online cost-effectively using a WordPress-powered website or blog and proven marketing methods that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of just about every business online.
Knowing how to bring more visitors to your website is essential to growing a successful presence online. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Bringing More Traffic To Their Web Sites?
Search for any of the key phrases below in Google …
- “how to bring web traffic to my web site for free”
- “get more visitors to my web site for free”
- “need to attract visitors”
- “ways to attract more visitors using LinkedIn”
- “drive visitors to my website”
… and you will be presented with an overwhelming number of sites containing tips, tricks, and information on different methods to help increase your website visitors …
(There are lots of strategies to drive more web traffic to your web site. This article series is designed to help you set up a system to benefit from most of these traffic generation strategies!)
There is clearly no shortage of ways to drive more visitors to your site. There are thousands of tutorials and free sites that can teach you cost-effective methods to get more visitors to your website.
The problem often has more to do with businesses not investing enough time into learning how to grow web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to automate and leverage your web traffic generation.
The picture below shows the typical approach most businesses take when it comes to generating website traffic …
(This is how many web site owners approach the challenge of generating web traffic)
Essentially, the approach many small businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to it.
As we will show you in a moment, there is a better way.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will address this problem.
Outsourcing is great if you have systems in place to manage and analyze the results of your traffic generation campaigns already. If not, all you will probably do is end up investing a lot of your valuable time and money looking for a positive ROI strategy.
(Without laying down a solid foundation and putting proper systems in place, web traffic generation can become a costly activity!)
Getting regular web traffic sustainably involves laying a solid foundation online, putting systems in place, continually testing variables in your campaigns, experimenting with different marketing and promotional methods, analyzing results, measuring ROI across different traffic generation solutions, and so on.
Is There A Way To Automate The Process Of Increasing Website Traffic?
Imagine if you owned a web site where all you had to do to automatically deliver a stream of web traffic to your web site was to regularly add valuable content to your website.
This is not fiction or fantasy … it’s a fact! As a matter of fact, many website owners are currently profiting with this automated traffic system … and you can too!
In the Web Traffic Blueprint article series, we will show you how to set up an automated traffic machine that can begin delivering a stream of targeted traffic to your website, simply by publishing regular content to your site.
How To Set Up A System That Will Automatically Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for generating sustainable traffic
- Add web content on a regular basis to drive visitors and generate data organically
- Add new traffic strategies and test
(Getting consistent web traffic sustainably involves laying a solid foundation online and putting proper systems in place)
Right now, we’ll mostly be focusing on Step One. The aim of our article is to show you how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting simple and scaling things in an economically sensible way
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress website, you just publish content and WordPress will then do the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress site is not the same thing as a professionally-configured WordPress web site.
An expertly configured WordPress site is a website that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, external site notification, and reporting.
Why Use An Expertly Configured WordPress-Driven Web Site?
We provide a number of great articles on this site about using the WordPress CMS to grow your business online.
Understanding why and how an “expertly configured” WordPress site can be used to create an automated traffic system requires several articles, which is why we really recommend that you spend some time reading our other articles and consider subscribing to this site (this way, we can let you know when a new article is published).
Let’s start by answering a couple of basic questions:
What makes WordPress so special? Why can’t you use another platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Site)
Many sites are traditionally built on applications that create “static” websites. Essentially, this means that the website content just sits inside the server waiting to be discovered. A static website doesn’t communicate with anyone else outside its application; it doesn’t ’ping’ anybody in cyberspace or announce to any other website when new content has recently been added to the site.
Think about it … if with a static website, your content just sits in a server passively waiting to be found, then you have to actively keep promoting your web presence and your content to continue bringing in web traffic.
WordPress is different!
The WordPress CMS application provides many features that allow you to set up, configure and build an automated “online traffic generation” machine, where all you then have to do is post content and your site does the rest, immediately notifying various online properties about your site to generate you more web traffic …
(With an expertly configured WordPress website, you just post content and your site then does the rest, notifying other sites about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Site Traffic Blueprint overview, we break down the components of this automated traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for best results.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also an integration of your site with 3rd-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your site with various third-party services, you then begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to more visitors.
- Optimize – We recommend starting with a content-focused strategy to build organic traffic. With the right systems in place, you can begin to monitor and analyze your incoming traffic and start gathering valuable data that will allow you to make smarter decisions as you expand to different traffic generation strategies.
This is the end of Section 1
To keep reading this article, click here:
Web Traffic Blueprint Part Two – How To Create A Web Traffic-Getting Machine With WordPress
This article is part of a comprehensive tutorial series designed to help you learn how to grow your business online cost-effectively with a WordPress website or blog and proven marketing strategies that are easy to implement.
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