WordPress Traffic Automation Guide
This tutorial is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online cost-effectively and drive traffic organically with a WordPress website or blog and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need a constant stream of new web visitors to stay in business online.
Learning how to attract traffic to your website is one of the most important aspects of running a business online successfully. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Have Difficulty Driving Visitors To Their Web Sites?
If you type any of the searches below into Google …
- “how to increase web traffic to my website”
- “increase traffic to my website for free”
- “top 5 ways to increase visitors”
- “ideas to bring more web traffic using social media”
- “drive more traffic to your web site for free”
… and you will find an overwhelming number of sites that provide tips, tricks, and information about different methods to help you drive more website visitors …
(There are many methods to drive more website visitors. This article series will show you how to set up a simple system to take advantage of many of these traffic generation methods!)
There is clearly no shortage of ways to drive traffic to your website. There are thousands of courses and free sites that can teach you cost-effective ways to drive more visitors to your site.
The problem often has more to do with business owners not investing sufficient time into learning how to generate traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are many ways to leverage and automate your web traffic generation.
The picture below shows the approach most small businesses take when it comes to generating website traffic …
(This is how many businesses approach the challenge of generating website traffic)
Essentially, the typical approach most businesses take is this: first, you build your website, and then you figure out ways of driving traffic to your site.
As you will discover in just a moment, there is a smarter approach.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.
Outsourcing is fine if you have systems set up to manage your traffic generation activities already. If not, all you will probably do is end up wasting a lot of time and money searching for a profitable method that can deliver you a positive ROI.
(Without a proper foundation and the right systems in place, online traffic generation can be a very costly activity!)
Sustainable traffic generation requires laying a solid foundation online, implementing the right systems, continually testing variables in your campaigns, experimenting with different services, tracking results, measuring ROI across different traffic generation strategies, and so on.
Is There A Way To Automate The Process Of Driving Website Visitors?
Imagine if you owned a web site where the only thing you had to do to automatically drive new targeted traffic to your site was to publish great content on a regular basis.
This is not fantasy or science fiction … it’s a fact! Many website owners already have some or all of the basic components set up to benefit from the automated traffic system we’ve just described … and so can you!
In the WordPress Traffic Blueprint article series, you will learn how to create an automated traffic generation machine that will help begin to drive web traffic to your site, simply by adding content on a consistent basis to your website.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for getting sustainable web traffic
- Add web content on a regular basis to drive traffic and generate data organically
- Add new traffic strategies and test
(Sustainable traffic generation requires setting up a solid foundation online and implementing systems)
Right now, we’ll mostly be focusing on Step 1. The purpose of this article series is to explain how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you just add new content and WordPress then does the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress website.
An ”expertly configured” WordPress site is a website or blog that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and how it integrates with various services, specifically in areas like search engine optimization, 3rd-party site notification, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Site?
We write extensively on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding how an “expertly configured” WordPress website or blog can help drive web traffic to your business requires a number of article installments, which is why we highly recommend that you spend some time reading our content and subscribe to this site (this way, you will be informed when new information on this topic is published).
Let’s begin by addressing these basic questions:
What makes WordPress so special? What does WordPress offer that other web platforms don’t?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are built with applications that create websites with “static” web pages. Essentially, this means that the web content just sits inside your server waiting to be found. On its own, the static website doesn’t communicate with anything else outside its application; it doesn’t broadcast to anyone in cyberspace or announce to any other website when new content has recently been added.
Think about it … if with a static website, the content just sits in a server passively waiting to be found, then the website owner has to keep promoting their website and its content to keep bringing in web traffic.
WordPress is different!
The WordPress application provides various features that let you set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is post content and your site then does the rest, immediately notifying search engines, social media and other online properties about your new content to automatically start driving your business more web site visitors …
(With an expertly configured WordPress website, you simply publish content and WordPress does the rest, informing the world about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we explain the components of this automated web traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for best results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also integrating your WordPress site with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your site with various third-party services, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to more visitors.
- Optimize – We recommend beginning with a content marketing strategy to build organic traffic. With the right systems in place, you can begin measuring and understanding incoming traffic and gather valuable data that will allow you to make intelligent and cost-effective decisions when using additional traffic generation strategies.
This is the end of Part One
To read more, click on the link below:
This article is part of an tutorial series aimed at helping you learn how to grow your business with a WordPress-powered website or blog and proven web marketing methods.
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