WordPress Traffic Automation Guide
This tutorial is part of a series of tutorials aimed at helping site owners learn how to grow their business online with a WordPress-powered website and proven marketing methods that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Knowing how to generate traffic to your website is one of the fundamental skills of growing a business online successfully. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Drive More Traffic To Their Web Sites?
If you search for any of the information below in Google …
- “increase more web traffic to your site for free”
- “drive more traffic to my web site”
- “learn to bring more web visitors”
- “how to drive web site traffic using Facebook”
- “get web traffic to my website”
… and you will be presented with an overwhelming number of sites offering you tips, tricks, and information about strategies to help drive more website visitors …
(There are many strategies to drive more web traffic to your website. In this article series you will learn how to set up a simple system to benefit from most of these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your site. There are tons of courses and free resources online that can teach you effective methods to increase visitors to your website.
The problem is often more to do with businesses not investing enough time into learning how to generate web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.
The picture below shows the approach many businesses take when it comes to generating traffic to their sites …
(This is how most website owners approach traffic generation)
Essentially, the approach most small businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to your website.
As we will show you in just a moment, there is a better way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.
Outsourcing is fine if you have great systems set up to manage your traffic generation campaigns already. If not, all you will probably do is end up wasting a lot of your valuable time and money looking for a winning traffic method.
(Without a proper foundation and systems in place, traffic generation can end up being very costly!)
Sustainable traffic generation requires setting up a solid foundation online, implementing the right systems, testing variables in your campaigns, experimenting with different marketing and promotional methods, tracking results, comparing ROI across different traffic generation solutions, and so on.
Is There A Way To Automate The Process Of Getting Website Visitors?
Imagine owning a web site where the only thing you had to do to instantly deliver targeted traffic to your web site was to publish content consistently.
This is not science fiction … it’s a fact! As a matter of fact, many website owners already have some or all of the prerequisites set up to benefit from the automated traffic system described above … and so can you!
In our article series, you will discover how to create an automated traffic system that will help begin attracting an ongoing stream of web traffic to your site, simply by publishing regular content to your web site.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for generating sustainable web traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Test new traffic strategies
(To get sustainable traffic, you need to first put in the right systems)
Right now, we’ll mostly be focusing on Step One. The purpose of this article is to lay the foundations of a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a simple setup and scaling up in an economically sensible way
- Automatically get your website pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress site, you simply publish new content and your site will do the rest, informing the world about your content and bringing you back traffic!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website or blog is different than a professionally-configured WordPress website.
An ”expertly configured” WordPress website is a blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and built-in functionality of WordPress and how it can be integrated with various services, specifically in areas like SEO, external site syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Web Site?
We write extensively on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding why and how an “expertly configured” WordPress website or blog can create an automated traffic generation system requires a number of article installments, which is why we really recommend that you spend some time reading our content and subscribe to this site (this way, we can let you know when new content on this topic is published).
Let’s start by answering some basic questions:
What makes WordPress so special? What does WordPress do that other web platforms don’t?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are traditionally built with applications that create websites with “static” web pages. Essentially, this means that your web site pages typically sit inside the server waiting to be found. The static website doesn’t communicate with anything outside the platform; it doesn’t broadcast to anybody in the cybersphere or notify any other website when new content has recently been published in your website.
Think about it … if in a static website, all of your content simply sits in a server passively waiting to be found, then you have to constantly keep on promoting your web presence and your content to maintain new web traffic coming.
WordPress is different!
The WordPress CMS application comes with powerful built-in functionality that allows you to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is add content and your site then does the rest, instantly notifying search engines, social media and other online properties about your site to start driving you new web site traffic …
(With an expertly configured WordPress site, you simply post new content and WordPress then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we explain the components of your automated web traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also integrating your WordPress functionality with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various third-party tools, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to potential new visitors.
- Optimize – We recommend starting with a content strategy to build sustainable traffic. With the right systems in place, you can start measuring and analyzing incoming traffic and gather valuable information that will allow you to make smarter decisions when using different traffic generation strategies.
This is the end of Section One
To read more, click here:
This tutorial is part of a comprehensive article series designed to help you learn how to grow your business online using a WordPress-powered website and proven online marketing strategies.
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