WordPress Traffic Automation Guide
This article is part of an article series designed to help small business owners learn how to grow their business online and drive traffic sustainably using a WordPress website or blog and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need a constant stream of new web traffic to stay in business online.
Knowing how to generate traffic to your website is a requirement of growing a successful digital presence. Increasing traffic to a website is also one of the biggest challenges faced by many business owners.
Why Do So Many Small Businesses Struggle To Attract Visitors To Their Websites?
If you type any of the searches below into Google …
- “bring more traffic to your site for free”
- “drive traffic to my web site”
- “cheapest way to drive web visitors”
- “ideas to get web traffic using ads”
- “need web traffic”
… and you will immediately find loads of information about methods to help increase your website visitors …
(There are loads of methods to increase your website visitors. This article series will show you how to set up a system to take advantage of most of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more visitors to your web site. There are tons of courses and free sites online that can teach you how to increase visitors to your website.
The problem often has more to do with business owners not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.
The picture below shows how most small businesses typically approach the process of generating web traffic …
(This is how most website owners approach traffic generation)
Essentially, the approach most small businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to your site.
As you will see in just a moment, there is a better way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will take care of the problem.
There is nothing wrong with outsourcing if you have great systems in place to manage your traffic generation activities. If not, you will probably end up investing a lot of your time and money looking for a winning method.
(Without a solid foundation and proper systems, website traffic generation can end up becoming a very costly activity!)
Sustainable traffic generation requires laying a solid foundation online, putting systems in place, testing campaign variables, experimenting with different advertising and promotional services, analyzing results, comparing ROI across different traffic generation strategies, etc.
Is There A Simple, Automated Way To Generate Traffic?
Imagine if all you had to do to instantly attract targeted visitors to your web site was to regularly publish content to your web site.
This is not science fiction … it’s a fact! Many website owners are already doing what we have described above … and so can you!
In our Website Traffic Blueprint article series, you will learn the process of setting up an automated traffic generation machine that can drive targeted visitors to your site, simply by adding regular content to your website.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for generating sustainable traffic
- Add web content on a regular basis to drive visitors and generate web traffic data organically
- Add other traffic methods and test
(To get sustainable web traffic, you first need to set up the right systems)
Right now, we’re mostly concerned with Step 1. The aim of this article is to lay the foundations of a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically get your web pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress web site, you just add content and WordPress will do the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress web site.
An ”expertly configured” WordPress site is a web site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and the way it can be integrated with various sites, specifically in areas like search engine optimization, content syndication, and reporting.
Why Use An Expertly Configured WordPress Web Site?
We write extensively on this site about why you should choose the WordPress CMS to grow your business online.
Understanding why and how an “expertly configured” WordPress blog will help drive new visitors to your business requires a number of articles, which is why we strongly recommend that you spend some time reading our content and consider subscribing to our site (this way, we can let you know whenever we publish new content about this topic).
Let’s start by answering some basic questions:
Why WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are traditionally built with applications that create websites with “static” web pages. Essentially, what this means is that the content pages simply sit inside your server waiting to be discovered. On its own, the static website doesn’t communicate with anyone else outside the application; it doesn’t broadcast to anyone in the cybersphere or announce to any other site that new content has recently been published in your site.
Think about it … if in a traditional website, all of the content just sits in a server passively waiting to be found, then the website owner has to actively promote their website and its content to continue bringing in web traffic.
WordPress is different!
WordPress provides several features that allow site owners to set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is add new content and your site then does the rest, immediately notifying search engines, social media and other online properties about your site to automatically bring you more website visitors …
(With an expertly configured WordPress website, you simply add new content and your website does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we explain the components of your automated traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also integrating your WordPress site with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site has been configured and integrated with various third-party services, you then begin to publish new content on a regular basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to potential new visitors.
- Optimize – We recommend beginning with a content-focused strategy to build organic traffic. With the right systems in place, you can also start to track and analyze incoming traffic and gather valuable data that will allow you to make better decisions when using new traffic generation strategies.
This is the end of Part 1
To read the rest of this article, click on the link below:
This article is part of a comprehensive tutorial series aimed at helping you learn how to grow your business online cost-effectively using a WordPress-driven website or blog and proven online marketing strategies.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum