WordPress Traffic Automation Guide
This tutorial is part of a series of articles and tutorials aimed at helping website owners learn how to grow their business online and drive traffic organically using a WordPress-powered website and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of just about every single business online.
Knowing how to attract traffic to your website is a requirement of running a successful business online. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Struggle To Get Traffic To Their Web Sites?
If you type any of the commonly-searched key phrases below into Google …
- “get traffic to your site for free”
- “get web traffic to my website”
- “top 10 places to attract traffic”
- “ideas to bring traffic using Twitter”
- “need more web site visitors”
… and you will find tons of pages that contain tips, tricks, and information about ways to get more traffic to your website …
(There are many methods to increase web traffic to your web site. This article series will help you set up a system to benefit from most of these traffic generation methods!)
There is clearly no shortage of ways to drive more visitors to your website. There are loads of products and free resources that can show you effective strategies to increase visitors to your website.
The problem is often more about business owners not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are a number ways to leverage and automate your web traffic generation.
The diagram below shows how most businesses approach the process of generating web traffic …
(This is how many web site owners approach the challenge of generating website traffic)
Essentially, the approach most small businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to the site.
As we will show you in a moment, there is a smarter way.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will take care of the problem.
There is nothing wrong with outsourcing if you have systems set up to manage your traffic generation activities already. If not, you will probably end up spending a lot of valuable time and money searching for a positive ROI traffic-getting method.
(Without a proper foundation and systems in place, website traffic generation can end up becoming a very costly activity!)
Sustainable traffic generation involves laying a solid foundation online, implementing proper systems, testing elements in your campaigns, experimenting with different marketing and promotional services, analyzing results, comparing ROI across different traffic generation methods, etc.
Is There A Simpler, Automated Way To Get Traffic?
Imagine owning a web site where the only thing you had to do to deliver targeted visitors to your site was to publish content consistently.
This is not fantasy … it’s a fact! Many website owners are already doing what we’ve just described … and you can too!
In our Website Traffic Blueprint article series, we explain what you need to do to set up an automated traffic generation system that will begin driving an ongoing stream of new visitors to your business, simply by publishing content to your website on a consistent basis.
How To Set Up A System That Will Automatically Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for generating sustainable web traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Add new traffic strategies and test
(To generate sustainable web traffic, you need to first put in the right systems)
Right now, we’re mostly concerned with Step 1. The aim of our article series is to explain the process of setting up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you just post content and your website will do the rest, notifying other sites about your new content and bringing you back web traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress web site.
An ”expertly configured” WordPress website is a blog that is not only built with WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and built-in functionality of WordPress and the way it can be integrated with various services, specifically in areas like search engine optimization, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Powered Site?
We provide a number of great articles on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding how and why an “expertly configured” WordPress website can help create an automated traffic system requires a number of articles, which is why we strongly recommend that you spend some time reading our posts and consider subscribing to our site (this way, you will be informed whenever new information about this topic is published).
Let’s start by answering a couple of basic questions:
What makes WordPress so special? Why can’t you just use another platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are built on applications that create “static” websites. Essentially, what this means is that the web site pages simply sit inside your server waiting to be found. A static website doesn’t communicate with anything outside the platform; it doesn’t ’ping’ anyone in cyberspace or announce to any other site when new content has recently been added.
Think about it … if with a traditional website, all of your content just sits there passively waiting to be found, then you have to constantly be promoting your web presence and your content to keep driving new visitors.
WordPress is different!
The WordPress platform provides several features that allow you to set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is add content and WordPress does the rest, instantly notifying various online properties about your new content to automatically bring you new web site visitors …
(With an expertly configured WordPress web site, you just publish content and WordPress will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we go over the components of your automated traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also integrating your WordPress site with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site has been configured and integrated with various external services, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to potential new visitors.
- Optimize – We recommend beginning with a content-focused strategy to build organic traffic. With the right systems in place, you can then begin to monitor and understand the traffic generated as a result and start gathering valuable information that will allow you to make intelligent and cost-effective decisions when using additional traffic generation strategies.
This is the end of Section One
To continue reading about this topic, click on the link below:
This tutorial is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business using a WordPress website and proven marketing methods that are easy and quick to implement.
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