WordPress Traffic Automation Guide
This tutorial is part of a comprehensive series of articles and tutorials aimed at helping you learn how to grow your business with a WordPress-driven website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Just about every business needs a constant stream of traffic to grow online.
Learning how to attract new traffic to your website is a requirement of growing a successful digital presence. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Getting More Visitors To Their Web Sites?
If you search for any of the information below in Google …
- “how to drive more web traffic to your site for free”
- “how do I attract more web traffic to my website”
- “top 5 ways to drive web site visitors”
- “need to get web visitors using paid advertising”
- “attract visitors to my website”
… and you will be presented with tons of pages containing information about methods to drive more website visitors …
(There are loads of strategies to increase your website visitors. This article series will show you how to set up a system to benefit from all these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your web site. There are loads of products and free information that can teach you cost-effective strategies to bring more visitors to your web site.
The problem is often more to do with business owners not investing enough time into learning how to generate traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are a number ways to automate and leverage your web traffic generation.
The diagram below shows the typical approach most businesses take when it comes to generating web traffic …
(This is how many businesses approach traffic generation)
Essentially, the typical approach many businesses take is this: first, you build a website, and then you figure out ways of driving traffic to it.
As we will show you in just a moment, there is a smarter way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will eliminate the problem.
Outsourcing is great if you already have great systems set up to manage your traffic generation activities. If not, all you will probably do is end up spending a lot of valuable time and money searching for a profitable traffic-getting strategy.
(Without a solid foundation and proper systems in place, website traffic generation can end up being very costly!)
Increasing web traffic sustainably requires laying a solid foundation online, putting the right systems in place, continually testing variables in your campaigns, experimenting with different marketing and promotional methods, analyzing results, measuring ROI across different traffic generation methods, and so on.
Is There A Simpler, Automated Way To Generate More Website Visitors?
Imagine if you owned a web site where all you had to do to automatically drive web traffic to your site was to publish great content consistently.
This is not fantasy or science fiction … it’s a fact! As a matter of fact, many website owners already have some or all of the elements in place for this to happen … and so can you!
In this article series, you will discover the process of setting up an automated traffic machine that can begin delivering new visitors to your website, simply by publishing new content to your website on a consistent basis.
How To Set Up A System That Will Automatically Help Bring Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for getting sustainable traffic
- Add web content on a regular basis to start driving traffic and generating data
- Add other traffic strategies
(Sustainable traffic generation involves laying a solid foundation online and implementing the right systems)
At this point, we’re mostly concerned with Step 1. The purpose of our article series is to help you lay the foundations for a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress web site, you just add content and your website then does the rest, informing the world about your new content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website is not the same thing as a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress website is a website or blog that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and the way it can be integrated with other sites, specifically in areas like search engine optimization, third-party site syndication, and reporting.
Why Use An Expertly Configured WordPress-Powered Website?
We write extensively on this site about why you should use WordPress-powered websites the WordPress CMS to grow your business online.
Understanding how and why an “expertly configured” WordPress blog can be used to set up an automated traffic system requires several articles, which is why we really recommend that you spend some time reading our other articles and consider subscribing to this site (this way, you will be informed whenever a new article gets published).
Let’s start by answering some basic questions:
Why does it need to be WordPress? Why not use some other web platform?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Website)
Many web sites are traditionally built on applications that create “static” websites. Essentially, this means that the web content just sits inside your server waiting to be found. A static website doesn’t communicate with anything outside the application; it doesn’t ’ping’ anybody in the cybersphere or announce to any other site when new content has recently been published.
Think about it … if in a traditional website, all of your content just sits in a server passively waiting to be found, then you have to continually keep promoting your web presence and your content to maintain web traffic coming.
WordPress is different!
The WordPress CMS application provides various features that let you set up, configure and build an automated “traffic generation” machine, where all you then have to do is post content and WordPress will then do the rest, instantly notifying various online properties about your site to start generating your business new web traffic …
(With an expertly configured WordPress site, you simply add new content and your website will then do the rest, notifying the world about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we break down the components of your automated traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for best results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also an integration of your site’s built-in functionality with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your site with various external services, you then begin publishing new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to potential new visitors.
- Optimize – We recommend beginning with a content-based strategy to build sustainable traffic. With the right systems in place, you can then start measuring and understanding your results and gather valuable information that will allow you to make better decisions when expanding to additional traffic generation strategies.
This is the end of Part One
To read more, click on the link below:
This article is part of a comprehensive series of tutorials designed to help you learn how to grow your business online and drive traffic organically with a WordPress-powered website and proven web marketing strategies.
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