WordPress Traffic Automation Guide
This article is part of a comprehensive series of articles and tutorials designed to help site owners learn how to grow their business using a WordPress-powered website and proven marketing methods that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of almost every business online.
Learning how to drive visitors to your website is a requirement of running a successful digital presence. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Attracting More Traffic To Their Websites?
Type any of the searches below into Google …
- “attract more web traffic to my site”
- “how can I bring more web traffic to my website for free”
- “top 5 resources to bring traffic”
- “need to get web visitors using SEO”
- “I need web visitors”
… and you will immediately find an overwhelming number of sites that contain tips, tricks, and information about different methods to drive more website visitors …
(There are lots of methods to drive more web traffic to your web site. This article series will show you how to set up a simple system to benefit from most of these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your web site. There are thousands of tutorials and free resources online that can teach you cost-effective strategies to bring more traffic to your web site.
The problem often has more to do with business owners not investing enough time into learning how to generate web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.
The illustration below shows the typical approach most businesses take when it comes to generating traffic to their sites …
(This is how most businesses approach traffic generation)
Essentially, the approach most businesses typically take is this: first, you build a website, and then you figure out how to drive traffic to the site.
As we will show you in just a moment, there is a smarter way.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will take care of this problem.
There is nothing wrong with outsourcing if you have systems set up to manage your traffic generation activities. If not, all you will probably do is end up investing a lot of time and money searching for a positive ROI strategy that can consistently deliver you a positive ROI.
(Without a solid foundation and proper systems, traffic generation can end up becoming a costly activity!)
Sustainable traffic generation requires setting up a solid foundation online, implementing proper systems, testing elements in your campaigns, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation methods, etc.
Is There A Simpler, Automated Way To Generate Traffic?
Imagine if all you had to do to attract new targeted traffic to your site was to publish valuable content on a regular basis.
This is not fantasy … it’s a fact! As a matter of fact, many website owners are already doing this … and so can you!
In the Web Site Traffic Blueprint article series, we will show you how to create an automated traffic generation machine that will help begin delivering an ongoing stream of targeted traffic to your business, simply by publishing regular content to your web site.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for creating sustainable traffic
- Add web content on a regular basis to drive traffic and generate data organically
- Test other traffic strategies
(Sustainable traffic generation involves laying a solid foundation online and putting systems in place)
Right now, we’re mostly concerned with Step One. The aim of this article series is to explain how to set up a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically get your web pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress website, you simply add content and WordPress does the rest, notifying other sites about your new content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress web site is not the same as a professionally-configured WordPress website or blog.
An expertly configured WordPress blog is a site that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and how it integrates with various services, specifically in areas like search engine optimization, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Driven Site?
We provide a number of excellent articles on this site about the benefits of using WordPress-powered web sites to grow your business online.
Understanding why and how an “expertly configured” WordPress website can begin attracting an ongoing stream of targeted visitors to your business requires a number of article installments, which is why we recommend that you spend some time reading our other articles and subscribe to our site (this way, you will be informed whenever we publish new information on this topic).
Let’s start by answering these basic questions:
Why does it need to be WordPress? Why can’t you use another web platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many sites are built on platforms that create websites with “static” web pages. Essentially, what this means is that your website pages mostly sit inside the server waiting to be discovered. The static website doesn’t communicate with anyone outside the application; it doesn’t send out ’pings’ to anybody in cyberspace or notify any other site that new content has recently been published.
Think about it … if in a traditional website, the content simply sits in a server passively waiting to be found, then the business owner has to actively promote their website and its content to keep driving new visitors.
WordPress is different!
WordPress provides several features that allow site owners to set up, configure and build an automated “web traffic generation” machine, where all you then have to do is post content and your website then does the rest, instantly notifying various online properties about your site to generate your business new traffic …
(With an expertly configured WordPress website, you simply add new content and WordPress does the rest, notifying other sites about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we explain the components of your automated traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also the integration of your WordPress site with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site has been configured and integrated with various external sites, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to more visitors.
- Optimize – We recommend starting with a content strategy to build traffic sustainably. With the right systems in place, you can also start to track and analyze your results and gather valuable information that will allow you to make smarter decisions when using new traffic generation methods.
This is the end of Section 1
To read the rest of this article, click here:
This tutorial is part of a comprehensive series of articles aimed at helping you learn how to grow your business using a WordPress-powered website or blog and proven marketing methods that are easy to implement.
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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)