WordPress Traffic Automation Guide
This article is part of a comprehensive article series designed to help you learn how to grow your business online inexpensively with a WordPress-powered website or blog and proven marketing methods that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Learning effective strategies to increase visitors to your website is essential to growing an online presence successfully. Increasing traffic to a website is also one of the greatest challenges faced by almost every web site owner.
Why Do So Many Small Businesses Struggle To Get Traffic To Their Web Sites?
If you search for any of the phrases below in Google …
- “increase traffic to my web site”
- “attract more visitors to my web site for free”
- “top 5 methods to attract web visitors”
- “fastest way to get more web visitors using paid ads”
- “bring buyers to your web site for free”
… and you will find loads of information on ways to help you drive more traffic to your website …
(There are many ways to drive more website visitors. This article series is designed to help you set up a simple system to benefit from most of these traffic generation methods!)
Clearly, there is no shortage of ways to drive traffic to your website. There are tons of courses and free resources online that can teach you effective strategies to bring more visitors to your site.
The problem is often more to do with businesses not investing enough time into learning how to generate traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The illustration below shows how many businesses approach the process of generating website traffic …
(This is how many site owners approach the challenge of generating traffic to their sites)
Essentially, the typical approach many small businesses take is this: first, you build a website, and then you figure out how to drive traffic to your website.
As you will discover in a moment, there is a smarter approach.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will take care of this problem.
There is nothing wrong with outsourcing if you have the systems in place to manage your traffic generation campaigns already. If not, you will probably end up wasting a lot of time and money looking for a winning method.
(Without laying down a solid foundation and putting the right systems, online traffic generation can be a very costly activity!)
Getting web traffic sustainably involves setting up a solid foundation online, implementing the right systems, testing elements in your campaigns, experimenting with different strategies, analyzing results, measuring ROI across different traffic generation opportunities, etc.
Is There A Way To Automate The Process Of Increasing Website Traffic?
Imagine if you owned a website where all you had to do to deliver targeted visitors to your web site was to publish quality content on a regular basis.
This is not fantasy … it’s a fact! Many website owners are already doing this … and you can too!
In the WordPress Traffic Blueprint article series, we will show you the process of setting up an automated traffic machine that can help begin to drive targeted visitors to your business, simply by publishing regular content to your web site.
How To Set Up A System That Will Automatically Help Increase Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for getting sustainable traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Add new traffic strategies and test
(To generate sustainable web traffic, you first need to set up the right systems)
Right now, we’ll mostly be focusing on Step One. The purpose of our article is to explain the process of setting up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money by starting with a simple setup and scaling up when required
- Automatically get your website pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress web site, you just publish content and your site does the rest!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress web site is not the same as a professionally-configured WordPress web site.
An ”expertly configured” WordPress web site is a web site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and built-in functionality of WordPress and how it integrates with various services, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Powered Website?
We write extensively on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding how an “expertly configured” WordPress site can instantly begin delivering a stream of targeted visitors to your business requires several articles, which is why we recommend that you spend some time reading our other articles and subscribe to our site (this way, we can let you know when new information about this topic gets published).
Let’s start by answering these basic questions:
Why does it need to be WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many websites are built with applications that create websites with “static” web pages. Essentially, this means that the web files typically sit inside a server waiting to be discovered. The static website doesn’t communicate with anything else outside the application; it doesn’t ’ping’ anyone in cyberspace or announce to any other site that new content has recently been added.
Think about it … if in a static website, all of the content just sits in a server passively waiting to be found, then the site owner has to continually promote their web presence and its content to keep bringing in new visitors.
WordPress is different!
The WordPress platform comes with powerful built-in functionality that lets users set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is post new content and WordPress will then do the rest, instantly notifying various online properties about your site to generate you new website traffic …
(With an expertly configured WordPress web site, you just add new content and your site does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Traffic Blueprint overview, we break down the components of your automated online traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also integrating your site with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site has been configured and integrated with various third-party services, all you have to do is publish new content on a regular basis and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to more visitors.
- Optimize – We recommend starting with a content-based strategy to build sustainable traffic. With the right systems in place, you can then start to monitor and analyze your incoming traffic and gather valuable data that will allow you to make better decisions when using other traffic generation methods.
This is the end of Part One
To continue reading, click on the link below:
This tutorial is part of a comprehensive series of articles aimed at helping you learn how to grow your business online cost-effectively and drive traffic organically with a WordPress website and proven online marketing strategies.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum