WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles designed to help you learn how to grow your business with a WordPress-driven website and proven marketing strategies that are easy to use and easy to implement.
***
WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of just about every business online.
Knowing how to generate traffic to your website is one of the most important aspects of running a business online successfully. Lack of web traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Struggle To Get Traffic To Their Websites?
Type in any of the commonly-searched phrases below into Google …
- “how to attract visitors to your web site”
- “how can I attract visitors to my website for free”
- “best 5 places to get more web visitors”
- “ideas to drive more web visitors using email”
- “drive more buyers to your website for free”
… and you will be presented with loads of information about different methods to help drive more traffic to your website …
(There are loads of ways to drive more web traffic to your web site. This article series is designed to help you set up a system to take advantage of most of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more traffic to your site. There are loads of tutorials and free sites online that can teach you cost-effective how to increase visitors to your website.
The problem often has more to do with businesses not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The picture below shows the typical approach many small businesses take when it comes to generating traffic to their sites …
(This is how most website owners approach the challenge of generating website traffic)
Essentially, the approach most small businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to the site.
As we will show you in a moment, there is a smarter way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will eliminate the problem.
There is nothing wrong with outsourcing if you have great systems in place to manage your traffic generation campaigns already. If not, all you will probably do is end up investing a lot of time and money searching for a winning strategy.
(Without laying down a solid foundation and putting the right systems in place, web traffic generation can be a costly waste of time and money!)
Increasing web traffic sustainably involves setting up a solid foundation online, putting systems in place, continually testing elements in your campaigns, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation methods, and so on.
Is There A Way To Automate The Process Of Driving Web Traffic?
Imagine if all you had to do to automatically deliver targeted visitors to your site was to publish content on a regular basis.
This is not science fiction … it’s a fact! In fact, many website owners already have some or all of the elements set up to profit from the automated traffic system we’ve just described … and you can too!
In our Website Traffic Blueprint article series, you will discover how to create an automated traffic system that will begin to deliver targeted visitors to your web site, simply by publishing regular content to your web site.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for driving sustainable web traffic
- Add web content on a regular basis to drive traffic and generate data organically
- Add other traffic strategies
(To get sustainable web traffic, you first need to put in the right systems)
Right now, we’re mostly concerned with Step 1. The purpose of our article is to help you lay the foundations for a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting simple and scaling up cost-effectively
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress site, you just add new content and WordPress will then do the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress site.
An ”expertly configured” WordPress site is a website or blog that is not only built with the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with various services, specifically in areas like SEO, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Site?
We write extensively on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding how an “expertly configured” WordPress blog can be used to create an automated traffic generation system requires several article installments, which is why we really recommend that you spend some time reading our content and consider subscribing to this site (this way, you will be informed when new content about this topic gets published).
Let’s start by answering a couple of basic questions:
Why WordPress? Why can’t you just use some other platform?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are built with applications that create “static” websites. Essentially, what this means is that the website content just sits inside the server waiting to be discovered. A static website doesn’t communicate with anything outside its platform; it doesn’t broadcast to anybody in the cybersphere or notify any other site when new content has recently been published on your site.
Think about it … if in a static website, all of your content just sits in a server passively waiting to be found, then you have to continually keep promoting your website and your content to maintain web traffic coming.
WordPress is different!
The WordPress CMS application comes with default functionality that gives you the ability to set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is add content and your site then does the rest, immediately notifying various online properties about your new content to start bringing you more web traffic …
(With an expertly configured WordPress web site, you simply post content and your site does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Traffic Blueprint overview, we break down the components of your automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for maximum benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also an integration of your built-in WordPress features with 3rd-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your site with various third-party tools, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to potential visitors.
- Optimize – We recommend starting with a content-focused strategy to build sustainable traffic. With the right systems in place, you can also start tracking and understanding your incoming traffic and gather valuable information that will allow you to make smarter decisions when expanding to new traffic generation methods.
This is the end of Part 1
To read the rest of this article, click here:
This tutorial is part of a comprehensive series of tutorials aimed at helping small business owners learn how to grow their business online with a WordPress-driven website and proven web marketing methods.
Would You Like To Get Automatically Notified When New WordPress Tutorials Are Published? Then Subscribe To This Site!
***
"Your training is the best in the world! It is simple, yet detailed, direct, understandable, memorable, and complete." Andrea Adams, FinancialJourney.org