WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles and tutorials aimed at helping you learn how to grow your business online inexpensively and drive traffic sustainably with a WordPress-powered website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to survive online.
Discovering sustainable strategies of generating more traffic to your website is a requirement of building a successful business online. Increasing traffic to a website is also one of the most difficult challenges faced by almost every web site owner.
Why Are So Many Businesses Struggling To Get More Visitors To Their Web Sites?
If you type any of the commonly-searched key phrases below into Google …
- “bring visitors to your web site for free”
- “how do I get web traffic to my website for free”
- “top 5 methods to bring more website visitors”
- “ideas to attract visitors using Pinterest”
- “bring people to my web site”
… and you will be presented with loads of tips, tricks, and information about ways to increase traffic to your website …
(There are many ways to increase web traffic to your site. In this article series you will learn how to set up a simple system to benefit from many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more traffic to your website. There are thousands of courses and free sites online that can show you strategies to get more traffic to your website.
The problem often has more to do with business owners not investing sufficient time into learning how to drive web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are a number ways to leverage and automate your web traffic generation.
The diagram below shows the typical approach most small businesses take when it comes to generating website traffic …
(This is how most website owners approach traffic generation)
Essentially, the typical approach most businesses take is this: first, you build a website, and then you figure out ways of driving traffic to your site.
As we will show you in a moment, there is a better approach.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will address the problem.
Outsourcing is useful if you have systems in place to manage your traffic generation activities. If not, all you will probably do is end up investing a lot of valuable time and money looking for a positive ROI method that can consistently deliver you a positive ROI.
(Without a solid foundation and proper systems, traffic generation can become a costly waste of time and money!)
Sustainable traffic generation involves setting up a solid foundation online, implementing systems, continually testing elements in your campaigns, experimenting with different advertising and promotional services, analyzing results, measuring ROI across different traffic generation methods, etc.
Is There A Simpler, Automated Way To Get Web Traffic?
Imagine if you owned a website where all you had to do to automatically attract targeted visitors to your business was to publish quality content consistently.
This is not science fiction or fantasy … it’s a fact! In fact, many website owners are currently profiting with this automated traffic system … and so can you!
In our Website Traffic Blueprint article series, we will show you what is required to set up an automated traffic generation system that will help begin driving web traffic to your site, simply by publishing new content to your website on a consistent basis.
How To Set Up A System That Will Automatically Drive More Traffic To Your Site
As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for getting sustainable traffic
- Add content on a regular basis to start bringing visitors and generating data
- Start adding other traffic strategies and test
(Getting more web traffic sustainably requires laying a solid foundation online and implementing proper systems)
At this stage, we’re mostly concerned with Step 1. The purpose of our article is to help you understand how to set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money by starting simple and scaling up sensibly
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress website, you simply publish new content and WordPress will then do the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website or blog is different than a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress site is a website or blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and its integration with various sites, specifically in areas like SEO, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Powered Site?
We provide a number of excellent articles on this site about the benefits of using WordPress-driven websites to grow your business online.
Understanding how and why an “expertly configured” WordPress blog can be used to set up an automated traffic system requires a number of article installments, which is why we really recommend that you spend some time reading our content and subscribe to our site (this way, we can let you know when new content on this topic gets published).
Let’s start by answering some basic questions:
Why WordPress? Why can’t you use another web platform?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many websites are built on applications that create “static” websites. Essentially, this means that your web content mostly sits inside your server waiting to be discovered. The static website doesn’t communicate with anything else outside the platform; it doesn’t ’ping’ anybody in the cybersphere or notify any other site that new content has recently been added.
Think about it … if with a traditional website, all of your content simply sits there passively waiting to be found, then you have to continually promote your website and your content to keep driving web traffic.
WordPress is different!
WordPress comes with powerful built-in functionality that allows users to set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is post content and WordPress does the rest, instantly notifying search engines, social media and other online properties about your site to drive you more web site traffic …
(With an expertly configured WordPress website, you simply publish new content and WordPress will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we go over the components of your automated online traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also an integration of your site with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your website with various third-party tools, you simply begin to publish new content on a regular basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to new visitors.
- Optimize – We recommend starting with a content-focused strategy to build traffic organically. With the right systems in place, you can then begin to monitor and analyze incoming traffic and gather valuable data that will allow you to make more intelligent and cost-effective decisions when using new traffic generation strategies.
This is the end of Section 1
To read the rest of this article, click on the link below:
Website Traffic Blueprint Part 2 – How To Grow Your Website Visitors For Your Business
This article is part of a comprehensive series of articles designed to help you learn how to grow your business using a WordPress-driven website or blog and proven marketing methods that are easy to implement.
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