WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles designed to help site owners learn how to grow their business online cost-effectively and drive traffic organically using a WordPress-powered website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Learning how to attract traffic to your website is essential to running an online presence successfully. Increasing traffic to a web site is also one of the greatest challenges faced by almost every website owner.
Why Do So Many Businesses Have Difficulty Driving More Traffic To Their Websites?
If you search for any of the key phrases below in Google …
- “get traffic to my web site for free”
- “how can I bring more traffic to my web site”
- “top 10 ways to increase more website traffic”
- “easiest way to attract more web site traffic using SEO”
- “I need website visitors”
… and you will find loads of information on methods to help you get more visitors to your site …
(There are lots of strategies to get more web traffic to your site. In this article series you will learn how to set up a simple system to take advantage of all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive visitors to your web site. There are loads of courses and free resources that can teach you strategies to bring more visitors to your website.
The problem often has more to do with businesses not investing sufficient time into learning how to drive traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to leverage and automate your web traffic generation.
The illustration below shows how many businesses approach the challenge of generating website traffic …
(This is how many small businesses approach traffic generation)
Essentially, the typical approach most small businesses take is this: first, you get your website, and then you figure out ways of driving traffic to your website.
As you will discover in a moment, there is a better approach.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will address this problem.
Outsourcing is fine if you have great systems set up to manage your traffic generation activities. If not, you will probably end up investing a lot of your valuable time and money searching for a winning traffic strategy.
(Without a solid foundation and the right systems, web traffic generation can be a costly waste of time and money!)
Sustainable traffic generation involves setting up a solid foundation online, putting the right systems in place, testing variables in your campaigns, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation methods, etc.
Is There A Way To Automate The Process Of Getting Web Traffic?
Imagine if you owned a website where the only thing you had to do to drive web traffic to your web site was to regularly publish content to your web site.
This is not fantasy or fiction … it’s a fact! Many website owners are already doing this … and you can too!
In the Website Traffic Blueprint article series, you will learn how to create an automated traffic machine that can help begin to drive new visitors to your website, simply by adding content to your website on a regular basis.
How To Set Up A System That Will Automatically Increase Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for getting sustainable web traffic
- Add content on a regular basis to start bringing visitors and generating data
- Start adding other traffic methods and test
(Getting a regular stream of web traffic sustainably involves laying a solid foundation online and putting the right systems in place)
At this stage, we’re mostly concerned with Step 1. The aim of our article series is to help you set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling up in a sensible way
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress web site, you just add new content and your site does the rest!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress web site is not the same as a professionally-configured WordPress site.
An expertly configured WordPress site is a website that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and functionality of WordPress and how it can be integrated with other services, specifically in areas like search engine optimization, third-party site syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Driven Website?
We write extensively on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding how an “expertly configured” WordPress website can be used to set up an automated traffic generation system requires a number of article installments, which is why we strongly recommend that you spend some time reading our content and consider subscribing to this site (this way, you will be informed whenever new information about this topic gets published).
Let’s begin by answering a couple of basic questions:
What makes WordPress so special? What does WordPress do that other web platforms don’t?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Website)
Many web sites are built with platforms that create “static” websites. Essentially, this means that the web content just sits inside the server waiting to be discovered. The static website doesn’t communicate with anything outside its application; it doesn’t broadcast to anyone in cyberspace or notify any other site that new content has recently been published in your site.
Think about it … if with a static website, all of your content just sits there passively waiting to be found, then you have to continually find ways of promoting your website and your content to maintain web traffic coming.
WordPress is different!
The WordPress CMS application provides special features that allow users to set up, configure and build an automated “online traffic generation” machine, where all you then need to do is publish content and WordPress then does the rest, immediately notifying search engines, social media and other online properties about your new content to automatically start bringing your business new web site visitors …
(With an expertly configured WordPress website, you simply add content and WordPress does the rest, informing other sites about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we go over the components of your automated online traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also an integration of your WordPress functionality with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your site with various third-party tools, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to more web visitors.
- Optimize – We recommend beginning with a content marketing strategy to build traffic organically. With the right systems in place, you can begin measuring and analyzing your results and start gathering valuable data that will allow you to make better decisions when using other traffic generation methods.
This is the end of Section One
To read the rest of this article, click on the link below:
This tutorial is part of a comprehensive series of tutorials designed to help website owners learn how to grow their business online cost-effectively and drive traffic organically with a WordPress-driven website or blog and proven marketing strategies that are easy to implement.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)