WordPress Traffic Automation Guide

This tutorial is part of a comprehensive series of articles and tutorials designed to help you learn how to grow your business online and drive traffic organically with a WordPress-powered website or blog and proven web marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Most businesses need a constant stream of traffic to stay in business online.

Learning effective methods of getting traffic to your website is a requirement of building a successful business online. Lack of website visitors is also one of the most common complaints made by website owners everywhere.

Why Do So Many Small Businesses Struggle To Attract More Traffic To Their Websites?

If you search for any of the following information in Google …

• “drive visitors to my site for free”
• “how can I drive visitors to my web site”
• “learn to attract web site visitors”
• “easiest way to bring more web traffic using email”
• “drive buyers to my web site for free”

… and you will be immediately presented with tons of sites containing information about different methods to help get more visitors to your site …

(There are lots of methods to get more website visitors. In this article series you will learn how to set up a simple system to take advantage of most of these traffic generation strategies!)

There is clearly no shortage of ways to drive more traffic to your website. There are tons of courses and free sites that can show you effective ways to drive more visitors to your site.

The problem often has more to do with business owners not investing enough time into learning how to generate new web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to automate and leverage your web traffic generation.

The diagram below shows the approach many businesses take when it comes to generating web traffic …

(This is how most small businesses approach the challenge of generating web traffic)

Essentially, the approach many small businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to it.

As we will show you in just a moment, there is a better approach.

You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will address the problem.

Outsourcing is great if you have great systems in place to manage your traffic generation campaigns already. If not, all you will probably do is end up spending a lot of time and money searching for a winning traffic strategy.

(Without laying down a solid foundation and putting proper systems in place, web traffic generation can become a costly waste of time and money!)

Getting more web traffic sustainably involves setting up a solid foundation online, putting systems in place, continually testing campaign elements, experimenting with different methods, tracking results, measuring ROI across different traffic generation strategies, etc.

Is There A Simple, Automated Way To Generate More Traffic?

Imagine if all you had to do to instantly attract targeted traffic to your web site was to regularly publish content to your website.

This is not science fiction or fantasy … it’s a fact! In fact, many website owners already have some or all of the prerequisites in place to profit from the automated traffic system we’ve just described … and you can too!

In our Web Traffic Blueprint article series, we explain what it takes to set up an automated traffic generation system that can help begin delivering an ongoing stream of targeted traffic to your site, simply by adding new content on a consistent basis to your website.

How To Set Up A System That Will Automatically Drive Traffic To Your Site

As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:

1. Set up systems to lay down a solid foundation for creating sustainable traffic
2. Add content on a regular basis to drive traffic and generate web traffic data organically
3. Add new traffic methods and test

(To generate sustainable traffic, you first need to set up the right systems)

At this point, we’ll mostly be focusing on Step One. The purpose of this article is to explain how to set up a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money in lots of different ways
• Automatically notify search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation campaigns, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress site …

(With an expertly configured WordPress website, you just add new content and WordPress will do the rest, informing other sites about your content and bringing you back web traffic!)

What Is An Expertly Configured WordPress Website?

An expertly configured WordPress website or blog is different than a professionally-configured WordPress web site.

An ”expertly configured” WordPress blog is a site that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, content syndication, and analytics.

Why Do I Need An Expertly Configured WordPress-Driven Site?

We provide a number of excellent blog posts on this site about the benefits of using WordPress-powered sites to grow your business online.

Understanding why and how an “expertly configured” WordPress blog can help begin attracting web traffic to your business requires a number of article installments, which is why we strongly recommend that you spend some time reading our content and consider subscribing to our site (this way, you will be informed whenever we publish a new article).

Let’s begin by addressing these basic questions:

What makes WordPress so special? What does WordPress do that other web platforms don’t?

Take a look at the picture below …

(Static vs Expertly Configured WordPress Site)

Many websites are traditionally built on applications that create websites with “static” web pages. Essentially, what this means is that your content typically sits inside the server waiting to be found. On its own, the static website doesn’t communicate with anyone outside its platform; it doesn’t ’ping’ anyone in cyberspace or inform any other site when new content has been published on your site.

Think about it … if in a static website, your content simply sits in a server passively waiting to be found, then you have to continually find ways of promoting your web presence and your content to continue bringing in new visitors.

WordPress is different!

The WordPress CMS software comes with powerful built-in functionality that allows site owners to set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is publish new content and WordPress does the rest, immediately notifying search engines, social media and other online properties about your new content to start driving your business new traffic …

(With an expertly configured WordPress website, you simply post content and your site will then do the rest, informing other sites about your new content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Site Traffic Blueprint overview, we explain the components of this automated web traffic system:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for maximum benefit.
• Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also the integration of your WordPress functionality with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your WordPress site settings have been configured and integrated with various external sites, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to more visitors.
• Optimize – We recommend starting with a content marketing strategy to build sustainable traffic. With the right systems in place, you can then begin to track and understand your results and gather valuable information that will allow you to make better decisions as you expand to additional traffic generation strategies.

This is the end of Section 1

To read the rest of this article, click on the link below:

Web Site Traffic Blueprint Part 2 – How To Turn Your Website Into An Automated Web Traffic Machine

This tutorial is part of a comprehensive series of articles designed to help you learn how to grow your business using a WordPress-powered website and proven web marketing methods.

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