WordPress Traffic Automation Guide
This tutorial is part of a comprehensive series of articles and tutorials aimed at helping site owners learn how to grow their business online cost-effectively with a WordPress-driven website and proven marketing strategies that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of just about every business online.
Discovering new ways of increasing traffic to your website is a requirement of growing a business online successfully. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Struggle To Get More Traffic To Their Websites?
Search for any of the following information in Google …
- “how to bring traffic to your site”
- “drive visitors to my website”
- “top 100 methods to bring more traffic”
- “how to attract web visitors using Reddit”
- “need web traffic”
… and you will find lists of pages containing information on different strategies to help you get more visitors to your web site …
(There are loads of methods to get more website visitors. This article series will show you how to set up a system to benefit from all these traffic generation methods!)
There is clearly no shortage of ways to drive more traffic to your site. There are tons of products and free information that can teach you cost-effective how to get more traffic to your website.
The problem often has more to do with businesses not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.
The diagram below shows how many small businesses typically approach the process of generating web traffic …
(This is how most web site owners approach traffic generation)
Essentially, the typical approach many small businesses take is this: first, you get a website, and then you figure out how to drive traffic to your site.
As we will show you in a moment, there is a smarter approach.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will eliminate the problem.
There is nothing wrong with outsourcing if you have systems set up to manage your traffic generation activities. If not, you will probably end up wasting a lot of your time and money looking for a winning method.
(Without laying down a solid foundation and putting proper systems, web traffic generation can end up being very costly!)
Getting more web traffic sustainably involves setting up a solid foundation online, putting systems in place, continually testing campaign variables, experimenting with different strategies, tracking results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Simpler, Automated Way To Generate More Traffic?
Imagine if all you had to do to automatically deliver web traffic to your business was to publish content consistently.
This is not fantasy … it’s a fact! Many website owners already have some or all of the elements set up for this to happen … and you can too!
In this article series, you will learn how to create an automated traffic machine that can instantly begin to deliver web traffic to your web site, simply by adding regular content to your site.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for getting sustainable web traffic
- Add web content on a regular basis to drive traffic and generate web traffic data organically
- Test new traffic methods
(Getting continuous web traffic sustainably involves setting up a solid foundation online and putting the right systems in place)
Right now, we’re mostly concerned with Step 1. The aim of this article is to help you lay the foundations for a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in many different ways
- Automatically get your website content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress site, you just publish new content and WordPress will do the rest, informing other sites about your content and bringing you back web traffic!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress site is different than a professionally-configured WordPress web site.
An ”expertly configured” WordPress site is a website or blog that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, external site syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Driven Web Site?
We provide a number of great articles on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding how and why an “expertly configured” WordPress blog can help deliver a stream of new visitors to your business requires a number of article installments, which is why we really recommend that you spend some time reading our content and consider subscribing to this site (this way, you will be informed when new information on this topic is published).
Let’s begin by answering some basic questions:
Why WordPress? What does WordPress do that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are traditionally built using applications that create websites with “static” web pages. Essentially, this means that the web files just sit inside your server waiting to be discovered. A static website doesn’t communicate with anyone else outside its application; it doesn’t broadcast to anybody in the cybersphere or announce to any other website that new content has recently been published.
Think about it … if in a traditional website, the content just sits in a server passively waiting to be found, then the website owner has to keep promoting their website and its content to maintain new web visitors coming.
WordPress is different!
The WordPress platform provides special features that let you set up, configure and build an automated “online traffic generation” machine, where all you then have to do is post new content and WordPress does the rest, instantly notifying various online properties about your site to generate you new web site visitors …
(With an expertly configured WordPress website, you simply post new content and WordPress will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we break down the components of your automated online traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also an integration of your WordPress functionality with external tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your site with various third-party tools, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to potential new visitors.
- Optimize – We recommend beginning with a content publishing strategy to build organic traffic. With the right systems in place, you can then begin to track and analyze your incoming traffic and start gathering valuable data that will allow you to make more intelligent and cost-effective decisions as you expand to other traffic generation methods.
This is the end of Part 1
To read more, click on the link below:
Web Site Traffic Blueprint Part 2 – Learn How To Create A Traffic Generation Machine
This tutorial is part of a comprehensive tutorial series designed to help business owners learn how to grow their business online and drive traffic automatically using a WordPress-driven website or blog and proven online marketing strategies.
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