WordPress Traffic Automation Guide
This article is part of a series of articles designed to help business owners learn how to grow their business online using a WordPress-powered website and proven web marketing methods.
***
WordPress Traffic Automation Blueprint – Overview
Almost every business needs a constant stream of traffic to survive online.
Learning how to bring more visitors to your website is vital to running a business online successfully. Getting visitors to a website is also one of the most difficult challenges faced by almost every web site owner.
Why Are So Many Businesses Struggling To Get More Visitors To Their Websites?
Search for any of the information below in Google …
- “how to drive more traffic to my site”
- “increase more web traffic to my web site for free”
- “fastest ways to bring visitors”
- “ways to drive website visitors using LinkedIn”
- “I need more free web traffic”
… and you will find loads of tips, tricks, and information about different methods to help increase traffic to your web site …
(There are many ways to get more website visitors. In this article series you will learn how to set up a simple system to benefit from many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your website. There are tons of products and free resources that can show you strategies to get more visitors to your website.
The problem is often more to do with businesses not investing enough time into learning how to generate new traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The picture below shows the approach most small businesses take when it comes to generating web traffic …
(This is how many web site owners approach the challenge of generating website traffic)
Essentially, the approach most small businesses typically take is this: first, you build a website, and then you figure out how to drive traffic to your website.
As you will discover in a moment, there is a better way.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate this problem.
There is nothing wrong with outsourcing if you have great systems in place to manage your traffic generation activities already. If not, you will probably end up investing a lot of time and money looking for a profitable traffic strategy.
(Without a solid foundation and the right systems in place, web traffic generation can become a costly waste of time and money!)
Driving continuous web traffic sustainably involves setting up a solid foundation online, putting the right systems in place, continually testing variables in your campaigns, experimenting with different marketing and promotional strategies, tracking results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Simple, Automated Way To Drive More Web Visitors?
Imagine if all you had to do to deliver an ongoing stream of targeted visitors to your web site was to publish great content consistently.
This is not fiction or fantasy … it’s a fact! Many website owners are currently already enjoying the benefits of what we have just described … and so can you!
In our article series, we explain how to create an automated traffic generation system that can begin delivering targeted traffic to your web site, simply by publishing regular content to your website.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to drive visitors and generate data organically
- Add new traffic strategies and test
(Driving web traffic sustainably involves laying a solid foundation online and putting the right systems in place)
At this stage, we’ll mostly be focusing on Step 1. The aim of our article series is to explain the process of setting up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically get your web content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress site, you simply post new content and WordPress will do the rest, informing the world about your new content and bringing you back traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website is different than a professionally-configured WordPress site.
An expertly configured WordPress website or blog is a site that is not only built with the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with various sites, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress Web Site?
We write extensively on this site about the benefits of using the WordPress CMS to grow your business online.
Understanding how an “expertly configured” WordPress blog can help create an automated traffic system requires several article installments, which is why we recommend that you spend some time reading our posts and subscribe to this site (this way, you will be informed when a new article gets published).
Let’s start by answering a couple of basic questions:
Why WordPress? What does WordPress do that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many sites are built using applications that create websites with “static” web pages. Essentially, what this means is that your website pages just sit inside the server waiting to be discovered. A static website doesn’t communicate with anyone outside its platform; it doesn’t broadcast to anyone in cyberspace or notify any other website when new content has been published.
Think about it … if in a traditional website, your content simply sits in a server passively waiting to be found, then you have to continually promote your website and your content to maintain new web traffic coming.
WordPress is different!
The WordPress application comes with default functionality that allows you to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is add new content and WordPress will do the rest, immediately notifying various online properties about your site to bring you new website visitors …
(With an expertly configured WordPress website, you simply post new content and your website will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we explain the components of your automated online traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also the integration of your site’s built-in functionality with 3rd-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your site with various external tools, you simply begin publishing new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to new visitors.
- Optimize – We recommend starting with a content marketing strategy to build sustainable traffic. With the right systems in place, you can begin to measure and analyze your incoming traffic and start gathering valuable data that will allow you to make smarter decisions when using other traffic generation methods.
This is the end of Part 1
To continue reading this article, click here:
This article is part of an article series designed to help small business owners learn how to grow their business online cost-effectively and drive traffic automatically using a WordPress website or blog and proven web marketing strategies.
Want To Get Automatically Notified When New Tutorials Get Published? Then Subscribe To This Site!
***
"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)