WordPress Traffic Automation Guide
This article is part of a comprehensive article series aimed at helping site owners learn how to grow their business online inexpensively and drive traffic sustainably using a WordPress website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need traffic to stay in business online.
Learning sustainable strategies to increase visitors to your website is essential to growing a successful business presence online. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Driving Traffic To Their Websites?
If you search for any of the following information in Google …
- “how to drive more traffic to your site”
- “how can I get more traffic to my web site for free”
- “cheapest ways to attract more website visitors”
- “ideas to bring web traffic using LinkedIn”
- “I need more free web traffic”
… and you will find thousands of pages that contain tips, tricks, and information on different strategies to help you increase traffic to your website …
(There are lots of methods to increase web traffic to your site. This article series will show you how to set up a system to take advantage of all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more visitors to your web site. There are loads of courses and free resources that can teach you cost-effective how to drive more visitors to your web site.
The problem often has more to do with businesses not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your site to automate and leverage your web traffic generation.
The picture below shows how many small businesses typically approach the challenge of generating traffic to their sites …
(This is how many businesses approach traffic generation)
Essentially, the approach many businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to the site.
As we will show you in a moment, there is a smarter way.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will eliminate this problem.
There is nothing wrong with outsourcing if you have systems set up to manage your traffic generation activities. If not, all you will probably do is end up wasting a lot of your time and money searching for a positive ROI traffic-getting strategy.
(Without laying down a solid foundation and putting the right systems in place, traffic generation can end up becoming a costly waste of time and money!)
Sustainable traffic generation requires setting up a solid foundation online, putting systems in place, continually testing variables in your campaigns, experimenting with different methods, analyzing results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Simple, Automated Way To Grow Website Traffic?
Imagine if you owned a website where the only thing you had to do to instantly deliver a stream of targeted visitors to your site was to regularly add content to your website.
This is not fantasy … it’s a fact! Many website owners are currently doing what we’ve described above … and so can you!
In the WordPress Traffic Blueprint article series, we explain the process of setting up an automated traffic system that can help begin delivering targeted traffic to your website, simply by adding new content to your website on a regular basis.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for creating sustainable web traffic
- Add web content on a regular basis to drive traffic and generate data organically
- Test other traffic strategies
(To get sustainable traffic, you need to first put in the right systems)
At this point, we’re mostly concerned with Step One. The purpose of this article is to explain how to set up a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money by starting simple and scaling things intelligently
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress web site, you just publish content and WordPress then does the rest, informing the world about your new content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress site is not the same thing as a professionally-configured WordPress website.
An expertly configured WordPress blog is a web site that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Driven Site?
We write extensively on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding how an “expertly configured” WordPress website or blog can be used to create an automated traffic generation system requires a number of articles, which is why we recommend that you spend some time reading our posts and consider subscribing to our site (this way, we can let you know when new content on this topic gets published).
Let’s begin by answering a couple of basic questions:
Why WordPress? What does WordPress do that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many websites are built with platforms that create “static” websites. Essentially, this means that the web site pages just sit inside your server waiting to be discovered. On its own, a static website doesn’t communicate with anyone else outside the application; it doesn’t ’ping’ anyone in cyberspace or inform any other site that new content has recently been published on the website.
Think about it … if with a traditional website, your content just sits in a server passively waiting to be found, then you have to continually promote your web presence and your content to maintain web visitors coming.
WordPress is different!
The WordPress platform comes with powerful built-in functionality that gives you the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is publish new content and WordPress will do the rest, instantly notifying various online properties about your site to start generating your business new web traffic …
(With an expertly configured WordPress website, you just publish new content and your site will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Traffic Blueprint overview, we go over the components of this automated website traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for maximum benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also an integration of your WordPress functionality with external tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various third-party tools, you simply begin publishing new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to new visitors.
- Optimize – We recommend starting with a content marketing strategy to build sustainable traffic. With the right systems in place, you can also begin to measure and analyze your results and start gathering valuable information that will allow you to make smarter decisions when using additional traffic generation methods.
This is the end of Section One
To read the rest of this article, click on the link below:
Website Traffic Blueprint Part Two – How To Create An Automated Traffic-Getting Machine
This article is part of a comprehensive series of tutorials designed to help you learn how to grow your business online inexpensively and drive traffic automatically using a WordPress-driven website and proven online marketing methods.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum