WordPress Traffic Automation Guide
This article is part of a series of comprehensive tutorials aimed at helping you learn how to grow your business online cost-effectively with a WordPress website or blog and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of just about every business online.
Discovering effective ways to drive more traffic to your website is essential to running a successful digital presence. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Driving Visitors To Their Web Sites?
If you type any of the following phrases into Google …
- “how to increase more traffic to your website for free”
- “how do I get web traffic to my website”
- “ways to drive traffic”
- “ideas to get visitors using Twitter”
- “I need more free web traffic”
… and you will find thousands of pages providing tips, tricks, and information on methods to help increase visitors to your website …
(There are loads of strategies to get more web traffic to your website. In this article series you will learn how to set up a system to benefit from most of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more traffic to your site. There are loads of tutorials and free information that can show you effective ways to get more visitors to your website.
The problem is often more about business owners not investing sufficient time into learning how to drive traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The diagram below shows the typical approach many businesses take when it comes to generating traffic to their sites …
(This is how most web site owners approach the challenge of generating website traffic)
Essentially, the typical approach many small businesses take is this: first, you build your website, and then you figure out how to drive traffic to the site.
As you will discover in a moment, there is a better approach.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will address the problem.
There is nothing wrong with outsourcing if you have systems in place to manage your traffic generation campaigns already. If not, all you will probably do is end up wasting a lot of your time and money looking for a positive ROI traffic strategy.
(Without a proper foundation and the right systems in place, web traffic generation can end up being very costly!)
Sustainable traffic generation requires setting up a solid foundation online, implementing proper systems, testing elements in your campaigns, experimenting with different methods, analyzing results, comparing ROI across different traffic generation methods, and so on.
Is There A Way To Automate The Process Of Driving Web Visitors?
Imagine if you owned a web site where the only thing you had to do to automatically deliver new targeted traffic to your site was to regularly add quality content to your website or blog.
This is not fantasy … it’s a fact! Many website owners are already doing what we’ve just described … and so can you!
In our WordPress Traffic Blueprint article series, you will learn what is required to set up an automated traffic system that will help deliver targeted traffic to your website, simply by adding content on a regular basis to your website.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for getting sustainable traffic
- Add web content on a regular basis to drive traffic and generate data organically
- Add new traffic strategies and test
(Sustainable traffic generation requires laying a solid foundation online and implementing systems)
At this stage, we’re mostly concerned with Step One. The purpose of this article is to lay the foundations of a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting simple and scaling things to suit your budget
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress web site, you simply post content and WordPress will then do the rest, informing other sites about your content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website or blog is different than a professionally-configured WordPress website or blog.
An expertly configured WordPress website or blog is a website that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and how it integrates with other sites, specifically in areas like search engine optimization, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Powered Website?
We have published many great blog posts on this site about the benefits of using the WordPress CMS to grow your business online.
Understanding how and why an “expertly configured” WordPress site will help begin delivering an ongoing stream of web traffic to your business requires several articles, which is why we highly recommend that you spend some time reading our content and consider subscribing to our site (this way, we can let you know when we publish new content on this topic).
Let’s start by answering some basic questions:
What makes WordPress so special? What does WordPress offer that other web platforms don’t?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many websites are built on platforms that create “static” websites. Essentially, this means that your website content typically sits inside your server waiting to be found. The static website doesn’t communicate with anything outside the platform; it doesn’t ’ping’ anybody in cyberspace or announce to any other website when new content has been published in the site.
Think about it … if with a traditional website, your content just sits in a server passively waiting to be found, then you have to keep promoting your web presence and your content to continue driving new visitors.
WordPress is different!
The WordPress application provides a number of features that let site owners set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is add content and WordPress will then do the rest, immediately notifying various online properties about your site to bring you new traffic …
(With an expertly configured WordPress site, you just add content and your site then does the rest, informing other sites about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we go over the components of this automated online traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for best results.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also integrating your site with 3rd-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your site with various third-party services, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to new targeted visitors.
- Optimize – We recommend starting with a content strategy to build traffic sustainably. With the right systems in place, you can start to track and understand your results and start gathering valuable data that will allow you to make smarter decisions as you expand to new traffic generation strategies.
This is the end of Section One
To read more, click on the link below:
Website Traffic Blueprint Part Two – How To Create A Web Traffic Generation Machine With WordPress
This tutorial is part of an article series designed to help site owners learn how to grow their business with a WordPress-powered website and proven web marketing methods.
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