WordPress Traffic Automation Blueprint – Part 5 (Optimization)

This is part 5 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial explains how to optimize your WordPress traffic system once your WordPress site has been expertly configured and setup.

Web Traffic Blueprint Part Five - Discover How To Create An Automated Traffic-Getting Machine With WordPressWelcome to Part 5 of our Website Traffic Blueprint article series, where we show you how to turn a website into an automated traffic machine using the WordPress CMS.

So far, here is what we have covered in this article series:

In Part 1, we explain why using an expertly configured WordPress website is the key to generating automated traffic …

With an expertly configured WordPress web site, all you have to do to generate more traffic is publish content on a regular basis!

(With an expertly configured WordPress website, all you have to do to automatically start generating more traffic is publish content consistently!)

In Part Two, we discussed the setup phase. We explained the best way to get started if you don’t have a website yet, how to set everything up if you already have a site, and what to do if your existing website has been built using WordPress.

How to set up a WordPress website or blog on your domain

(In Part two we show you where to set up WordPress on your domain)

In Part Three, we discuss the configuration phase. We configured all the settings that can affect your website’s ability to generate traffic automatically …

Where to set up WordPress on your domain

(In Part 3 you learn how to configure all the settings (hosting, internal and external) that can affect your website’s ability to generate traffic automatically)

In Part Four, we showed you how to set up various WordPress plugins that can drive web traffic automatically to your website whenever you begin to publish new content.

Publish once to WordPress and automate your content distribution to all other services!

(Publish once to WordPress and automate your content distribution to all other services!)

In this section of the WordPress web traffic automation blueprint article series, we discuss ways to optimize the traffic-getting process using a number of tools and methods.

WordPress Traffic System – Traffic Optimization Systems

In addition to getting your WordPress website or blog expertly configured, generating traffic successfully on a consistent basis is the result of having a clearly-defined business vision, sound digital planning, and great systems and process in place.

Generating consistent traffic is the result of business vision, planning, and excellent systems

(Automated traffic is the result of a business vision, sound planning, and excellent systems)

Let’s briefly review the systems that will help you grow and manage your new traffic.

These include:

  • Marketing Systems – How you create new traffic for your business.
  • Technical Systems – How you ensure that your digital presence remains up and running for receiving traffic.
  • Business Systems – How you manage and respond to traffic.

Systems help you grow, automate, optimize, and manage your web traffic

(Systems help you grow and manage your web traffic)

Let’s briefly review the above systems:

Marketing Systems

Your marketing systems consist of the processes and strategies used to create new traffic for your website. You can test your online marketing systems by asking questions such as:

  • What is your content marketing strategy?
  • How will you allocate your budget and resources to these channels?
  • How will you create and optimize your content, sales funnels, and marketing campaigns?
  • How will you test and measure the cost-effectiveness of your online marketing campaigns?

During the setup and configuration phase, you should have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising to help you generate some initial actionable data, such as the keywords people are searching online to find your site, which you can use to create web content better targeted to your audience.

Technical Systems

Your technical systems ensure that your online presence remains operating efficiently for receiving traffic. There’s no point sending traffic to your website if your site is constantly experiencing problems or your web pages are taking a long time to load.

Your technical systems include handling areas like webhosting, website maintenance and support, installing, configuring, and updating software (e.g. plugins), integration, customization, troubleshooting, etc.

You can test your technical systems by questions such as:

  • Who will look after my server?
  • Who will look after my website and keep my site maintained and up-to-date?
  • Who will fix errors, troubleshoot problems, provide technical support and advice, etc. if you experience difficulties?

Many potential problems can be minimized if your website planning and setup and configuration phases have been done correctly. Like all technology, however, you should expect to face new problems. You will need the right technical systems in place to handle these.

Business Systems

You need good business systems and processes in place to help you manage and respond to new traffic. This includes:

  • Communication systems
  • Managing human and financial resources
  • Handling sales enquiries
  • Order fulfillment
  • Customer service/training
  • etc.

If you intend to outsource key aspects of your digital marketing and technical support, then make sure you also implement good systems for managing all outsourcing processes.

WordPress Web Traffic Automation System – Traffic Loops

If your business objectives are clear and your systems and processes are in place, all you need to do is to grow a “traffic loop”.

Let’s walk through an example of how to implement, optimize, and automate a traffic loop. Take a look at the diagram below …

Implement, optimize, and automate your traffic loop

(WordPress can help you implement, automate, and optimize your traffic loop)

Increase Reach & Visibility

The first step of the process is to get your business exposed to as many members of your target audience as you can.

Useful Tips And Ideas
  • Your expertly configured WordPress site allows you to automatically publish your content on places like Facebook, Twitter, Pinterest, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content through your expertly configured WordPress site.
  • As mentioned earlier, investing in some paid advertising (e.g. Facebook ads) can help generate some initial actionable and intelligent data such as the keywords people are searching online to find your website, which you can use to create content better targeted to your audience.
  • Repurpose your content to leverage the power, appeal, and reach of different media formats.
  • Continue learning about ways to increase more traffic using methods like Pinterest ads, banner ads, joint ventures, etc.
Plugins, Tools, & Methods

See earlier sections of this tutorial series for a number of useful plugins, tools, and methods we’ve already covered to help you reach more members of your target audience.

Also, ask us about plugins that let you easily add the following to your WordPress site:

  • Share your posts online,
  • Run contests, offer discounts or downloads for shares/likes,
  • Accept user generated content, feeds, etc.
  • Publish and distribute content online in various media formats (e.g. videos, PDF guides, slides, etc.)

Build Authority And Credibility

Getting more of your content published is good, but for this activity to be really effective, your content needs to build authority and credibility with your audience.

Publishing authoritative content improves your chances of getting it shared around and viewed by more people and hence more traffic.

Useful Tips & Ideas
  • Focus on creating and publishing content that adds value to potential users and that showcases your expertise. This includes content that educates and informs readers, training content, case studies, adding testimonials, etc.
  • Consider publishing special reports that you can sell or distribute online.
Tools & Methods

We have created a complete email course designed to help you come up with endless content for your website or blog:

Also, ask us about WordPress plugins that let you easily add the following to your site:

Grow Influence And Engagement

At some point, you may want to consider developing “traffic on demand.” You can do this by building a list or starting your own online community or social network.

With “Traffic On Demand,” most of your traffic will come from customers or subscribers – people who already like you and trust you. Your influence and credibility can be used to generate new traffic with every blog post you publish or email broadcast you send out.

Traffic Optimization Tips
  • Encourage users to leave comments and start discussions on your site.
  • Add an email newsletter and encourage people to subscribe.
  • Add a free, paid, or ‘freemium’ membership site, online forum, or social community.
  • Start or join an online group on Facebook.
Tools And Strategies

Many solutions and WordPress plugins are available that are easy to implement and can help increase your online influence and improve engagement. For example:

  • Autoresponders (e.g. Aweber, MailChimp, etc.)
  • Contact Forms, Live Chat
  • Forums and Social Communities (e.g. bbPress, BuddyPress)
  • Polls and Surveys
  • Webinars (e.g. Webinar JEO)
  • Comment sharing
  • Add media, image galleries, etc.

Identify Needs/Problems & Provide Solutions To These

By taking advantage of incoming traffic to discover what problems your visitors are trying to solve, you can have an endless funnel of ideas for new services and products, all of which provide new opportunities to generate new streams of web traffic.

Useful Tips
  • Create an online training course.
  • Consider publishing an instructional e-book that can be sold or distributed online (e.g. sell on Amazon.
  • Add e-commerce to your site.
Tools And Strategies

If you plan to provide products and services online (as opposed to just providing information), then some of the more useful plugins you may want to add to your website or blog include:

Analyze Data & Feedback

The final step of the process is the collection and analysis of data. By interpreting data gathered from existing traffic, you can discover new traffic opportunities.

You should already have installed an analytics tool (e.g. Google Analytics) on your site. Make sure you understand the metrics and features and can interpret the data.

WordPress Web Traffic Automation System – Summary

Once you implement the above strategies, all you have to do is rinse and repeat, fine-tuning and refining your methods as you go to grow your traffic and improve your results.

In summary:

  • Begin with an expertly configured WordPress site backed by good marketing, technical and business systems,
  • Implement a content marketing strategy (with some paid advertising to drive initial traffic and generate useful data) to increase your reach and visibility online,
  • Add plugins, list-building strategies, and other solutions as needed to build authority, trust, and credibility, and also to improve engagement with users,
  • Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
  • Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, this article has given you a blueprint that will help you drive more traffic automatically to your web site and get better results online.

Website Traffic Blueprint Part Five - Learn How To Create An Automated Web Traffic-Getting Machine With WordPress

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