WordPress Traffic Automation Blueprint – Part 5 (Optimization)

This is part 5 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial explains how to optimize your WordPress traffic system once your WordPress site has been expertly configured and setup.

WordPress Web Traffic Blueprint Part Five - How To Create An Automated Web Traffic-Getting MachineWelcome to Part Five of our Web Traffic Blueprint article series, where we show you how to grow your business online automatically using the WordPress CMS.

So far, here is what we have covered in this series:

In Part 1 of this article series, we explained why using an expertly configured WordPress website or blog is the key to automating traffic to your website …

With an expertly configured WordPress site, all you have to do to automatically generate more traffic is add great content consistently!

(With an expertly configured WordPress site, all you have to do is post new content consistently to drive more web traffic!)

In Part Two, we focused on the setup phase of the automation system. We explained the best way to start if you don’t have a website yet, how to set everything up if you already have a site, and what to do if your site has been built with WordPress.

How to set up a WordPress web site on your domain

(In Part 2 we show you how to set up a WordPress website on your domain)

In Part 3, we looked at important configuration decisions. We configured webhosting settings, WordPress settings, and external settings that can affect your site’s ability to generate traffic automatically …

How to set up a WordPress website or blog on your domain

(In Part 3 we explain how to configure all the settings (hosting, WordPress and external) that can affect your site’s traffic-getting ability)

In Part Four, we looked at ways to automate the traffic-generation process using various plugins.

Publish content one-time and automate your content distribution to all other channels!

(Publish once to WordPress and automate the distribution of your content to all other channels!)

In this article, we discuss ways to optimize your traffic using a number of tools and strategies.

WordPress Traffic Automation System – Traffic Optimization Systems

In addition to having an expertly configured WordPress site, the key to generating consistent traffic of high quality is having a clear business vision, great digital planning, and good systems in place.

Consistent traffic is the product of business vision, sound planning, and great systems

(Generating automated traffic is the result of having a clear business vision, planning, and excellent systems)

Let’s review briefly the systems that will help you grow and manage all traffic.

These systems include:

  • Marketing Systems – How you create new traffic for your business.
  • Technical Systems – How you ensure that your online presence remains optimized for receiving traffic.
  • Business Systems – The systems and processes used to manage and respond to new traffic.

Use systems to grow, automate, and manage your traffic

(Use systems to grow, automate, optimize, and manage your traffic)

Let’s briefly review how important the above systems are:

Marketing Systems

Your marketing systems consist of the processes and methods used to create traffic for your business. Your online marketing systems can be tested by asking questions such as:

  • What channels do you plan to use to drive new traffic (e.g. blogging, PPC advertising, video marketing, etc)?
  • What resources and portion of your budget will you apportion to these channels?
  • Who will create your content and marketing campaigns?
  • How will you track conversions and measure the cost-effectiveness of your online marketing campaigns?

During the setup and configuration phase, you would have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising (e.g. Facebook ads) to help you generate some data, such as the keyword phrases people are searching online to find your site, which you can use to create content targeted specifically to your audience.

Technical Systems

Your technical systems keep your digital presence up and running for receiving traffic. There’s no point sending traffic to your website if your site is constantly down or your web pages are taking a very long time to load.

Your technical systems need to handle areas like webhosting, site maintenance and support, installing and updating software (e.g. plugins), customization, integration, troubleshooting, etc.

You can test your technical systems by questions such as:

  • Who will look after my server?
  • Who will look after my website and keep my site, plugins, themes, etc. maintained and up-to-date?
  • Who will fix errors, troubleshoot problems, provide technical support and advice, etc. should issues occur?

Many potential issues can be minimized if your website planning and setup and configuration phases have been done correctly. As with all technology, however, you can expect new problems to arise. You will need the right technical systems in place to handle these.

Business Systems

You need good business systems to help you manage and respond to the influx of new traffic. This includes:

  • Communication systems
  • Managing human and financial resources
  • Handling sales enquiries
  • Order fulfillment
  • Customer training/service
  • etc.

If you intend to outsource key aspects of your digital marketing and technical services, then make sure you also implement good systems for managing all outsourcing.

WordPress Traffic Automation System – Optimizing Traffic Generation

If your business objectives are clear and your systems and processes are in place, all you need to focus on is how to grow and optimize your “traffic loop”.

Let’s go through an example of implementing, optimizing, and further automating a traffic loop. Take a look at the processes illustrated below …

WordPress can help you implement, automate, and optimize your traffic loop

(Traffic loop)

Increase Reach And Visibility Online

The first step of the process is to get your business exposed to as many members of your target audience as you can.

Useful Tips And Ideas
  • Your expertly configured WordPress site will allow you to instantly notify and publicize your content to social media accounts like Facebook, Twitter, GooglePlus, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content through your expertly configured WordPress site.
  • As mentioned earlier, investing in some paid advertising can help generate data, which you can use to create web content targeted specifically to your audience’s needs.
  • Repurpose your content to leverage different media formats.
  • Continue learning about ways to attract web site visitors using methods like Pinterest advertising, videos, StumbleUpon, etc.
Plugins, Tools, & Strategies

See earlier sections of this tutorial series for many excellent tools and strategies we’ve already covered to help you reach more potential users.

Also, learn more about plugins that let you easily add the following to your website:

  • Share your posts online with others,
  • Run contests, offer discounts/downloads for likes/shares,
  • Display user generated content, feeds, etc.
  • Distribute content online in other media formats (e.g. videos, PDF guides, slides, etc.)

Build Authority & Credibility

Getting more content out there is a great first step, but to make this activity more effective, your content also needs to be building authority and credibility with users.

Publishing authoritative content not only helps to establish your credibility, it also improves your chances of getting more shares and views and hence more visitors.

Tips
  • Create and publish content that will add value to potential users and showcase your expertise. This includes content that informs and educates readers, training content, user reviews, adding testimonials, etc.
  • Consider publishing an educational guide that you can sell or distribute online (e.g. sell on Clickbank.
Plugins, Tools, & Strategies

We have created an entire email email-based training course designed to help you come up with limitless content for your site:

Also, if you haven’t already, see other posts and tutorials on this site to learn more about plugins that let you easily add the following to your site:

Grow Influence And Engagement

At some point, you may want to consider developing “traffic on demand.” You can achieve this by growing a list or starting a group.

With “Traffic On Tap,” all of your traffic comes from customers or subscribers – people who already like you and trust you. Your influence and reputation can be used to generate new traffic with every blog post you publish, forum post you add, or broadcast you send out.

Traffic Tips
  • Encourage visitors to leave comments and start discussions on your site.
  • Add an email training course and encourage people to subscribe.
  • Add a free, paid, or ‘freemium’ membership site.
  • Create or join an online group on LinkedIn/Facebook.
Tools And Methods

Many solutions and plugins are available that can help increase your influence and improve engagement. For example:

  • Autoresponders/Email Newsletters (e.g. Aweber, GetResponse, etc.)
  • Contact Forms, Live Chat
  • Forums and Social Communities (e.g. bbPress, BuddyPress)
  • Polls and Surveys
  • Webinars (e.g. Webinar JEO)
  • Comment sharing
  • Add media, video galleries, etc.

Identify Needs And Provide Solutions

If you take advantage of incoming traffic to listen to what problems your visitors are trying to solve, you should have no problem developing new products, services, and solutions, all of which can provide you with new opportunities to generate additional web traffic.

Tips
  • Create a free or paid e-learning program.
  • Publish special reports that can be sold or distributed online (e.g. sell on Clickbank.
  • Consider adding e-commerce to your business.
Plugins, Tools, And Strategies

If you plan to provide services and products online (as opposed to just providing information), contact us to learn more about plugins that allow you to easily add the following to your site:

Analyze Data & Feedback

The final step of the process is to collect and analyze data. Learning to gather and interpret data from existing traffic gives you the opportunity to discover new traffic opportunities.

Hopefully, by now you have already installed an analytics program like Google Analytics on your site. Make sure you understand the metrics and features and can interpret the data.

WordPress Web Traffic System – Summary

Once you implement the above strategies, all you have to do is rinse and repeat, fine-tuning and refining your methods as you go to grow your traffic and get better your results.

In summary:

  • Begin with an expertly configured WordPress site backed by solid marketing, technical and business systems,
  • Implement a content marketing strategy (with some paid advertising to drive initial traffic and generate useful data) to increase your reach and visibility online,
  • Add plugins, list-building strategies, and other methods if needed to build authority and credibility, and also to improve engagement with users,
  • Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
  • Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, now you have a blueprint that will help you drive more visitors automatically to your web site and build a better business online.

Web Site Traffic Blueprint Part Five - How To Create A Web Traffic-Getting Machine

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"I am beyond impressed with what you have put together. I can tell that you put a ton of hard work into building what you have. You have the absolute best content on WordPress I have ever seen!" - Robert T. Jillie

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Originally published as WordPress Traffic Automation Blueprint – Part 5 (Optimization).