WordPress Traffic Automation Blueprint – Part 5 (Optimization)

This is part 5 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial explains how to optimize your WordPress traffic system once your WordPress site has been expertly configured and setup.

Website Traffic Blueprint Part 5 - A Complete Guide To Growing Your Web Visitors Automatically Using WordPressWelcome to Part Five of our WordPress Website Traffic Blueprint article series, where we show you how to automate traffic to your website using WordPress.

So far, here is what we have covered in this series:

In Part One, we explained why using an expertly configured WordPress website or blog is the key to generating automated traffic …

With an expertly configured WordPress blog, all you have to do to automatically drive traffic is add content on a consistent basis!

(With an expertly configured WordPress website or blog, all you have to do to automatically start generating new web traffic is publish fresh content regularly!)

In Part Two, we discussed the setup phase of this blueprint. We helped you understand the best way to start if you don’t have a web presence yet, how to set things up if you already have a website, and what to do if your website was built using WordPress.

Where to set up a WordPress website or blog on your domain

(In Part 2 we show you where to set up WordPress on your domain)

In Part 3, we looked at the configuration phase. We configured all the settings that can affect your site’s ability to generate traffic automatically …

How to set up WordPress on your domain

(In Part Three you will configure all the settings (hosting, internal and external) that affect your website’s traffic-getting ability)

In Part 4, we explained how to set up various WordPress plugins that can get new visitors automatically to your site simply by adding web content on a regular basis.

Publish once to WordPress and automate the distribution of your content to all other channels!

(Publish once to WordPress and automate the distribution of your content to all other services!)

In Part 5 of the WordPress web traffic automation blueprint article series, we discuss ways to optimize traffic generation using different tools and methods.

WordPress Traffic Automation System – Traffic Optimization Systems

In addition to having an expertly configured WordPress website, the key to generating targeted traffic on a consistent basis is having a clear business vision, careful digital planning, and great systems and process in place.

Automated traffic is the product of business vision, planning, and excellent systems

(Automated traffic is the result of having a clear business vision, planning, and excellent systems)

Let’s review briefly the systems that will help you grow and manage all traffic.

These systems include:

  • Marketing Systems – The processes and strategies used to drive traffic to your website.
  • Technical Systems – How you ensure that your web presence remains up and running for receiving new traffic.
  • Business Systems – How you manage and respond to traffic.

Systems help you grow, automate, optimize, and manage your web traffic

(Systems help you grow and manage your traffic)

Let’s review the importance of the above systems briefly:

Marketing Systems

Your marketing systems consist of the processes and methods used to drive new traffic to your website. You can test your online marketing systems by asking questions such as:

  • What is your content marketing strategy?
  • What resources and portion of your budget will you assign to these channels?
  • Who will create and optimize your content and run your marketing campaigns?
  • How will you test and measure the results of your online campaigns?

During the setup and configuration phase, you would have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising to help you generate some data, such as the keyword phrases people are searching online to find your site, which you can use to create web content targeted specifically to your audience.

Technical Systems

Your technical systems ensure that your web presence remains operating efficiently for receiving new traffic. There’s no point driving traffic to your site if your site is down or your web pages take a long time to load.

Your technical systems need to be able to adequately handle areas like webhosting, website maintenance and support, installing and updating new applications (e.g. plugins), customization, integration, troubleshooting, etc.

Your technical systems can be tested by asking questions such as:

  • Who will look after my webhosting?
  • Who looks after my website and keeps my site maintained and up-to-date?
  • Who will fix errors, troubleshoot problems, provide technical support and advice, etc. if problems arise?

Many potential problems can be minimized if your website planning process and setup and configuration phases have been completed correctly. As with all technology, however, new problems will arise. Your technical systems need to be robust enough to handle these.

Business Systems

You need good operational systems and processes to help you manage and respond to new traffic. This includes:

  • Communication systems
  • Managing human and financial resources
  • Handling leads and sales inquiries
  • Order fulfillment
  • Customer service/training
  • etc.

If you plan to outsource your digital marketing and technical services, then make sure you also implement great systems to manage all outsourcing.

WordPress Web Traffic Blueprint – Traffic Loops

With clear business objectives and great systems in place, all you need to focus on is how to grow your “traffic loop”.

Let’s go through an example of how to implement, optimize, and further automate a traffic loop. Take a look at the processes illustrated below …

An effective traffic loop

(Traffic loop)

Increase Reach & Visibility

The first step of the process is to get your business exposed to as many potential users as you can.

Tips
  • Your expertly configured WordPress site will allow you to instantly notify and publicize your content to traffic-getting sources like Facebook, Twitter, LinkedIn, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content through your expertly configured WordPress site.
  • As mentioned earlier, investing in some paid advertising can help you generate actionable and intelligent data such as the keyword phrases people are searching online to find your site, which you can use to create content better targeted to your audience’s needs.
  • Repurpose your content to leverage the power, appeal, and reach of different media formats.
  • Continue learning about ways to attract traffic using methods like paid advertising, solo ads, Reddit, etc.
Tools & Methods

We’ve covered a number of useful tools, plugins, and strategies in earlier sections of this article series.

Also, if you haven’t already, ask us about plugins that let you easily add the following to your website or blog:

  • Share your comments and posts online,
  • Run contests, offer discounts or downloads for likes/shares,
  • Add user generated content, feeds, etc.
  • Publish and distribute content online in other media formats (e.g. videos, PDF guides, audio, etc.)

Build Authority & Credibility

Getting more of your content published is a great first step, but for this activity to be really effective, your content also needs to be building authority and credibility with your audience.

Publishing higher quality content improves your chances of getting more people to share it with others and hence more traffic.

Useful Tips And Ideas
  • Create and publish content that will add value to your audience and showcase your expertise. This includes content that informs and educates readers, training content, case studies, adding testimonials, etc.
  • Consider publishing PDF guides or special reports that can be sold or distributed online.
Plugins, Tools, & Methods

We have created a complete email course aimed at helping you never run out of content ideas for your website or blog:

Also, look for plugins that allow you to easily add the following to your site:

Grow Influence & Engagement

As your business grows, you may want to consider developing “traffic on tap.” You can achieve this by building a list or starting your own online community or social network.

With “Traffic On Demand,” all of your traffic will come from customers or subscribers – people who already like you and trust you. Your influence and reputation can be used to generate traffic with every blog post you publish or email you send out.

Traffic Optimization Tips
  • Encourage users to leave comments and start discussions on your site.
  • Add an autoresponder training course and encourage people to subscribe.
  • Add a paid or free membership site.
  • Create or join an online group on LinkedIn.
Tools & Strategies

Many solutions and WordPress plugins are available that are easy to implement and can help increase your online influence and improve user engagement. For example:

  • List-Building Tools (e.g. Aweber, GetResponse, etc.)
  • Contact Forms, Live Chat
  • Forums and Social Communities (e.g. bbPress, BuddyPress)
  • Polls & Surveys
  • Webinars (e.g. Webinar JEO)
  • Comment sharing
  • Add media, video galleries, etc.

Identify Needs/Problems & Provide Solutions

If you take advantage of incoming traffic to find out what problems your visitors are trying to solve, you can have an endless funnel of ideas for developing new solutions, all of which provide new opportunities to generate additional traffic.

Tips
  • Consider creating a free or paid online training program.
  • Consider publishing instructional PDF guides that you can sell or distribute online (e.g. sell on Clickbank.
  • Add e-commerce to your site.
Tools, Plugins, & Methods

If you plan to provide products and services online (as opposed to just providing information), then some of the more useful plugins you may want to add to your website or blog include:

Analyze Data & Feedback

The final step of the process is to collect and analyze data. Gathering and interpreting data from existing traffic allows you to discover new opportunities to generate content that can bring you additional traffic.

Hopefully, by now you already have installed an analytics tool like Google Analytics on your site. Make sure you can also understand the data.

WordPress Traffic Blueprint – Summary

Once you implement the above strategies, all you have to do is repeat the cycle, fine-tuning and refining your methods as you go to grow your traffic and get better your results.

In summary:

  • Begin with an expertly configured WordPress site backed by good marketing, technical and business systems,
  • Implement a content marketing strategy (consider adding some paid advertising to drive initial traffic and generate useful data) to increase your reach and visibility online,
  • Add plugins, list-building strategies, and other methods as needed to help build authority and credibility, and also to improve engagement with visitors,
  • Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
  • Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, now you have a blueprint that will help you automate and optimize the process of driving visitors to your WordPress web site and get better results online.

Web Traffic Blueprint Part Five - Learn How To Create A Web Traffic-Getting Machine

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"I love the way your email series "Infinite Web Content Creation Training Series" is documented and presented. It is very absorbing and captivating. The links and tutorials are interesting and educational. This has motivated me to rewrite my content following the concepts I am learning from the email series." - Mani Raju, www.fortuneinewaste.com

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Originally published as WordPress Traffic Automation Blueprint – Part 5 (Optimization).