WordPress Traffic Automation Guide
This tutorial is part of a series of tutorials designed to help you learn how to grow your business using a WordPress-powered website or blog and proven marketing strategies that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of almost every business online.
Finding new methods of increasing visitors to your website is a requirement of building a successful web presence. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Struggle To Attract More Visitors To Their Web Sites?
Type any of the commonly-searched phrases below into Google …
- “how to get more web traffic to your web site for free”
- “drive visitors to my web site for free”
- “top 10 places to bring web visitors”
- “need to bring traffic using social media”
- “I need web traffic”
… and you will immediately find loads of information about different strategies to drive more visitors to your site …
(There are lots of ways to get more web traffic to your web site. In this article series you will learn how to set up a system to take advantage of many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more traffic to your website. There are loads of tutorials and free resources online that can show you cost-effective ways to bring more traffic to your site.
The problem is often more to do with businesses not investing enough time into learning how to drive web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to leverage and automate your web traffic generation.
The illustration below shows the approach most businesses take when it comes to generating website traffic …
(This is how most businesses approach traffic generation)
Essentially, the typical approach many small businesses take is this: first, you get a website, and then you figure out how to drive traffic to your website.
As you will discover in a moment, there is a better approach.
Don’t make the mistake of believing that “outsourcing” your traffic generation will eliminate this problem.
There is nothing wrong with outsourcing if you have great systems set up to manage and process information about your traffic generation activities already. If not, all you will probably do is end up spending a lot of valuable time and money searching for a winning method.
(Without a proper foundation and the right systems in place, web traffic generation can end up being very costly!)
Sustainable traffic generation requires laying a solid foundation online, putting proper systems in place, continually testing variables in your campaigns, experimenting with different services, analyzing results, measuring ROI across different traffic generation methods, etc.
Is There A Simpler, Automated Way To Get More Website Visitors?
Imagine if you owned a website where all you had to do to automatically deliver an ongoing stream of targeted traffic to your business was to regularly add great content to your site.
This is not fantasy … it’s a fact! As a matter of fact, many website owners are currently doing this … and so can you!
In the Website Traffic Blueprint article series, you will discover what you need to do to set up an automated traffic machine that can help begin to attract web traffic to your website, simply by publishing new content on a regular basis to your website.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to start driving traffic and generating traffic data
- Start adding other traffic strategies and test
(Driving more web traffic sustainably involves setting up a solid foundation online and putting the right systems in place)
Right now, we’re mostly concerned with Step One. The aim of our article is to help you set up a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress site, you just add content and WordPress will do the rest!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress website is not the same as a professionally-configured WordPress website or blog.
An expertly configured WordPress website or blog is a website or blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and built-in functionality of WordPress and its integration with other sites, specifically in areas like search engine optimization, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Website?
We provide a number of detailed articles on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding how an “expertly configured” WordPress site can create an automated traffic system requires several article installments, which is why we highly recommend that you spend some time reading our other articles and subscribe to our site (this way, we can let you know whenever we publish a new article).
Let’s begin by answering a couple of basic questions:
Why WordPress? Why can’t you just use some other web platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many websites are traditionally built on applications that create websites with “static” web pages. Essentially, this means that your website content simply sits inside the server waiting to be discovered. The static website doesn’t communicate with anything outside the platform; it doesn’t ’ping’ anybody in cyberspace or announce to any other website that new content has been added to your site.
Think about it … if in a static website, all of the content simply sits in a server passively waiting to be found, then the site owner has to constantly promote their site and its content to keep driving web traffic.
WordPress is different!
The WordPress application comes with powerful built-in functionality that allows site owners to set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is add content and WordPress then does the rest, instantly notifying various online properties about your site to start generating you new website visitors …
(With an expertly configured WordPress site, you simply post new content and WordPress does the rest, informing the world about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we explain the components of this automated website traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also an integration of your site with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site has been configured and integrated with various external sites, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to new targeted visitors.
- Optimize – We recommend starting with a content strategy to build organic traffic. With the right systems in place, you can then start tracking and understanding your results and gather valuable data that will allow you to make more intelligent and cost-effective decisions as you expand to other traffic generation methods.
This is the end of Part 1
To continue reading this article, click on the link below:
This tutorial is part of a comprehensive tutorial series designed to help website owners learn how to grow their business online cost-effectively with a WordPress-driven website and proven marketing strategies that are easy and quick to implement.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)