WordPress Traffic Automation Guide
This tutorial is part of a series of articles and tutorials aimed at helping business owners learn how to grow their business online cost-effectively using a WordPress-driven website and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Discovering cost-effective methods to attract more traffic to your website is vital to building a successful presence online. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Struggle To Bring More Traffic To Their Websites?
If you search for any of the following information in Google …
- “drive traffic to my site”
- “increase visitors to my web site for free”
- “how to attract web traffic”
- “learn how to bring visitors using StumbleUpon”
- “I need web site traffic”
… and you will find loads of information on methods to help drive more traffic to your website …
(There are loads of methods to drive more website visitors. This article series will show you how to set up a system to benefit from most of these traffic generation strategies!)
There is clearly no shortage of ways to drive more traffic to your web site. There are loads of products and free information online that can teach you cost-effective methods to bring more visitors to your website.
The problem is often more to do with business owners not investing enough time into learning how to generate web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are a number ways to leverage and automate your web traffic generation.
The picture below shows how most businesses typically approach the challenge of generating web traffic …
(This is how many small businesses approach traffic generation)
Essentially, the typical approach most small businesses take is this: first, you get your website, and then you figure out how to drive traffic to your site.
As you will see in a moment, there is a smarter approach.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will address the problem.
Outsourcing is great if you have great systems in place to manage your traffic generation campaigns already. If not, all you will probably do is end up wasting a lot of valuable time and money looking for a winning strategy.
(Without a solid foundation and the right systems in place, online traffic generation can become very costly!)
Sustainable traffic generation involves laying a solid foundation online, putting proper systems in place, continually testing variables in your campaigns, experimenting with different advertising and promotional services, tracking results, measuring ROI across different traffic generation methods, and so on.
Is There A Way To Automate The Process Of Driving More Website Traffic?
Imagine if all you had to do to deliver new visitors to your business was to regularly add valuable content to your web site.
This is not fantasy … it’s a fact! As a matter of fact, many website owners are currently doing what we’ve described above … and so can you!
In our article series, you will learn how to set up an automated traffic machine that will drive targeted visitors to your site, simply by publishing regular content to your site.
How To Set Up A System That Will Automatically Bring Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for getting sustainable web traffic
- Add content on a regular basis to drive visitors and generate web traffic data organically
- Add new traffic strategies and test
(Driving web traffic sustainably requires setting up a solid foundation online and implementing proper systems)
At this stage, we’ll mostly be focusing on Step 1. The aim of this article series is to provide an overview of a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money by starting simple and scaling things cost-effectively
- Automatically get your web content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress site, you just publish new content and WordPress then does the rest, notifying other sites about your content and bringing you back traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website is not the same as a professionally-configured WordPress website.
An expertly configured WordPress web site is a website or blog that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and its integration with various sites, specifically in areas like SEO, external site syndication, and analytics.
Why Do I Need An Expertly Configured WordPress Web Site?
We write extensively on this site about the benefits and advantages of choosing the WordPress platform to grow your business online.
Understanding why and how an “expertly configured” WordPress blog will attract targeted visitors to your business requires a number of articles, which is why we really recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know when we publish a new article).
Let’s start by addressing some basic questions:
What makes WordPress so special? What does WordPress do that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are traditionally built with platforms that create websites with “static” web pages. Essentially, this means that the web content typically sits inside the server waiting to be found. A static website doesn’t communicate with anyone else outside the platform; it doesn’t broadcast to anyone in cyberspace or inform any other site that new content has recently been published to the website.
Think about it … if in a traditional website, all of your content simply sits there passively waiting to be found, then you have to constantly promote your website and your content to continue driving web traffic.
WordPress is different!
WordPress provides a number of features that give users the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is publish content and your website does the rest, instantly notifying search engines, social media and other online properties about your site to automatically generate you more website traffic …
(With an expertly configured WordPress website, you just add new content and WordPress does the rest, notifying the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we go over the components of this automated website traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for maximum benefit.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also integrating your WordPress functionality with external tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site has been configured and integrated with various third-party services, all you have to do is publish new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to new visitors.
- Optimize – We recommend beginning with a content strategy to build organic traffic. With the right systems in place, you can also begin to monitor and analyze your incoming traffic and start gathering valuable information that will allow you to make smarter decisions as you expand to additional traffic generation methods.
This is the end of Section 1
To continue reading this article, click on the link below:
This tutorial is part of an tutorial series aimed at helping you learn how to grow your business online with a WordPress-driven website and proven web marketing methods.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum