WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles designed to help you learn how to grow your business online inexpensively using a WordPress-powered website or blog and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of just about every business online.
Discovering cost-effective methods of getting more traffic to your website is vital to growing a business online successfully. Driving traffic to a web site is also one of the greatest challenges faced by almost every website owner.
Why Do So Many Small Businesses Struggle To Bring More Traffic To Their Web Sites?
If you search for any of the key phrases below in Google …
- “how to bring more web traffic to your website for free”
- “how can I increase more visitors to my web site for free”
- “top 50 methods to attract more web traffic”
- “ways to get visitors using Facebook”
- “get prospects to my website for free”
… and you will immediately find loads of tips, tricks, and information on methods to get more website visitors …
(There are many methods to drive more website visitors. In this article series you will learn how to set up a system to take advantage of all these traffic generation methods!)
Clearly, there is no shortage of ways to drive traffic to your website. There are loads of tutorials and free information that can teach you methods to bring more traffic to your website.
The problem often has more to do with businesses not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.
The picture below shows the typical approach most businesses take when it comes to generating website traffic …
(This is how many site owners approach traffic generation)
Essentially, the typical approach most small businesses take is this: first, you build a website, and then you figure out ways of driving traffic to your website.
As we will show you in a moment, there is a better approach.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will take care of this problem.
There is nothing wrong with outsourcing if you have the systems in place to manage and analyze the results of your traffic generation activities already. If not, you will probably end up wasting a lot of your valuable time and money looking for a positive ROI method.
(Without a proper foundation and systems in place, traffic generation can be a costly waste of time and money!)
Sustainable traffic generation involves laying a solid foundation online, implementing systems, testing campaign elements, experimenting with different marketing and promotional methods, analyzing results, measuring ROI across different traffic generation methods, and so on.
Is There A Simple, Automated Way To Generate Web Visitors?
Imagine if you owned a website where the only thing you had to do to deliver an ongoing stream of targeted visitors to your website was to publish content consistently.
This is not fantasy or fiction … it’s a fact! In fact, many website owners already have some or all of the requirements set up for this to happen … and you can too!
In our Web Site Traffic Blueprint article series, we will show you how to create an automated traffic system that can begin driving a stream of web traffic to your web site, simply by publishing regular content to your website.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for driving sustainable web traffic
- Add web content on a regular basis to drive visitors and generate data organically
- Start testing other traffic strategies
(Sustainable traffic generation involves setting up a solid foundation online and putting proper systems in place)
At this stage, we’ll mostly be focusing on Step 1. The aim of our article is to help you lay the foundations for a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you just add new content and your site does the rest!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress web site is different than a professionally-configured WordPress website.
An ”expertly configured” WordPress site is a blog that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and its integration with other sites, specifically in areas like search engine optimization, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Web Site?
We write extensively on this site about the benefits of using WordPress-powered web sites to grow your business online.
Understanding how and why an “expertly configured” WordPress site can create an automated traffic generation system requires a number of article installments, which is why we recommend that you spend some time reading our other articles and consider subscribing to this site (this way, you will be informed whenever we publish a new article).
Let’s start by addressing some basic questions:
Why does it have to be WordPress? Why not use some other platform?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Site)
Many sites are built with applications that create “static” websites. Essentially, what this means is that your content just sits inside the server waiting to be found. A static website doesn’t communicate with anything else outside its platform; it doesn’t broadcast to anybody in the cybersphere or inform any other website that new content has been added to your site.
Think about it … if in a traditional website, all of the content just sits there passively waiting to be found, then the site owner has to actively promote their web presence and its content to maintain web traffic coming.
WordPress is different!
WordPress comes with default functionality that allows users to set up, configure and build an automated “traffic generation” machine, where all you then need to do is post content and your website then does the rest, immediately notifying various online properties about your new content to automatically bring you more traffic …
(With an expertly configured WordPress website, you just post content and your website does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we break down the components of this automated web traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also the integration of your WordPress site with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various external tools, you then begin publishing new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to potential visitors.
- Optimize – We recommend beginning with a content-based strategy to build traffic organically. With the right systems in place, you can then start to track and understand your results and gather valuable information that will allow you to make intelligent and cost-effective decisions as you expand to other traffic generation methods.
This is the end of Part 1
To read more, click here:
This tutorial is part of a comprehensive series of articles designed to help business owners learn how to grow their business online inexpensively and drive traffic organically with a WordPress-powered website and proven marketing strategies that are easy to implement.
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