WordPress Traffic Automation Guide

This article is part of a comprehensive article series aimed at helping you learn how to grow your business online using a WordPress-driven website and proven online marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Just about every business needs traffic to grow online.

Finding sustainable ways of getting more traffic to your website is essential to building a business online successfully. Lack of web visitors is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Struggling To Bring Traffic To Their Websites?

Type in any of the following key phrases into Google …

• “attract more traffic to my web site”
• “how can I bring visitors to my web site for free”
• “need to attract more visitors”
• “best way to drive web traffic using LinkedIn”
• “bring customers to your web site for free”

… and you will find loads of information on strategies to increase traffic to your website …

(There are many ways to increase web traffic to your web site. This article series will help you set up a simple system to take advantage of all these traffic generation strategies!)

Clearly, there is no shortage of ways to drive more visitors to your web site. There are thousands of tutorials and free sites online that can teach you ways to bring more traffic to your website.

The problem is often more to do with businesses not investing enough time into learning how to generate new web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are many ways to automate and leverage your web traffic generation.

The picture below shows how most businesses typically approach the process of generating traffic to their sites …

(This is how many small businesses approach traffic generation)

Essentially, the typical approach many businesses take is this: first, you get a website, and then you figure out how to drive traffic to your website.

As we will show you in just a moment, there is a better approach.

You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will eliminate this problem.

There is nothing wrong with outsourcing if you already have systems in place to manage and analyze the results of your traffic generation campaigns. If not, all you will probably do is end up investing a lot of your valuable time and money looking for a profitable traffic strategy.

(Without a solid foundation and the right systems in place, traffic generation can end up becoming a costly waste of time and money!)

Sustainable traffic generation involves setting up a solid foundation online, putting proper systems in place, testing campaign elements, experimenting with different advertising and promotional services, tracking results, measuring ROI across different traffic generation solutions, and so on.

Is There A Simple, Automated Way To Generate More Web Traffic?

Imagine owning a website where all you had to do to attract targeted visitors to your business was to publish valuable content consistently.

This is not fantasy or fiction … it’s a fact! As a matter of fact, many website owners are already doing this … and so can you!

In our Web Site Traffic Blueprint article series, you will learn how to create an automated traffic system that will help deliver an ongoing stream of web traffic to your site, simply by adding content on a consistent basis to your website.

How To Set Up A System That Will Automatically Increase Traffic To Your Website

As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:

1. Set up specific systems to lay down a solid foundation for getting sustainable traffic
2. Add web content on a regular basis to start driving traffic and generating traffic data
3. Add other traffic strategies and test

(To get sustainable traffic, you first need to set up the right systems)

At this point, we’ll mostly be focusing on Step 1. The aim of this article series is to provide an overview of a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money in many different ways
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress site, you just post content and your website will do the rest!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress web site is not the same as a professionally-configured WordPress site.

An expertly configured WordPress site is a website that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and its integration with various services, specifically in areas like SEO, external site syndication, and analytics.

Why Use An Expertly Configured WordPress-Driven Website?

We provide a number of excellent articles on this site about the benefits of using WordPress-powered web sites to grow your business online.

Understanding how an “expertly configured” WordPress site can drive targeted traffic to your business requires several article installments, which is why we really recommend that you spend some time reading our other articles and subscribe to our site (this way, we can let you know when a new article gets published).

Let’s begin by addressing a couple of basic questions:

Why do you need to use WordPress to set up an automated traffic generation system? What does WordPress offer that other web platforms don’t?

Take a look at the diagram below …

(Static vs Expertly Configured WordPress Website)

Many sites are built with platforms that create websites with “static” web pages. Essentially, this means that the web site pages mostly sit inside a server waiting to be found. The static website doesn’t communicate with anyone else outside the application; it doesn’t send out ’pings’ to anyone in the cybersphere or notify any other website when new content has been added.

Think about it … if in a static website, all of your content simply sits in a server passively waiting to be found, then you have to continually keep promoting your website and your content to keep driving web traffic.

WordPress is different!

The WordPress platform provides special features that let users set up, configure and build an automated “web traffic generation” machine, where all you then have to do is add new content and your website will do the rest, immediately notifying various online properties about your site to automatically generate you more web site visitors …

(With an expertly configured WordPress web site, you simply add content and your site will do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Website Traffic Blueprint overview, we break down the components of your automated traffic machine:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for best results.
• Automate – Your traffic system requires not only internal WordPress settings to be configured but also the integration of your WordPress functionality with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your site settings and integrating your website with various external tools, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to potential new visitors.
• Optimize – We recommend beginning with a content-based strategy to build traffic sustainably. With the right systems in place, you can start to track and understand the traffic generated as a result and start gathering valuable information that will allow you to make smarter decisions as you expand to new traffic generation methods.

This is the end of Part 1

To read more, click on the link below:

Web Site Traffic Blueprint Part Two – How To Create An Automated Web Traffic-Getting Machine

This tutorial is part of a comprehensive series of articles aimed at helping website owners learn how to grow their business online cost-effectively and drive traffic sustainably with a WordPress-powered website or blog and proven web marketing strategies.

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