WordPress Traffic Automation Guide

This article is part of a comprehensive tutorial series designed to help you learn how to grow your business online using a WordPress website or blog and proven online marketing methods.

***

WordPress Traffic Automation Blueprint – Overview

Almost every business needs traffic to survive online.

Finding new strategies of getting more visitors to your website is one of the fundamental skills of growing a successful web presence. Increasing visitors to a website is also one of the greatest challenges faced by almost every web site owner.

Why Are So Many Businesses Struggling To Get Visitors To Their Web Sites?

Type any of the searches below into Google …

• “drive more traffic to my site for free”
• “attract more traffic to my web site for free”
• “ways to get web visitors”
• “ways to increase web visitors using Twitter”
• “I need more free website visitors”

… and you will be immediately presented with thousands of pages that provide information about ways to help you drive more website visitors …

(There are loads of strategies to get more web traffic to your website. This article series will show you how to set up a simple system to take advantage of most of these traffic generation strategies!)

There is clearly no shortage of ways to drive more traffic to your website. There are loads of products and free sites online that can teach you strategies to get more traffic to your web site.

The problem often has more to do with businesses not investing enough time into learning how to grow web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.

The illustration below shows how many businesses approach the challenge of generating traffic to their sites …

(This is how many website owners approach the challenge of generating traffic to their sites)

Essentially, the typical approach many businesses take is this: first, you build a website, and then you figure out how to drive traffic to the site.

As you will discover in a moment, there is a better approach.

You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will take care of this problem.

Outsourcing is great if you have systems set up to manage your traffic generation activities. If not, all you will probably do is end up wasting a lot of your valuable time and money searching for a positive ROI traffic-getting method.

(Without laying down a solid foundation and putting the right systems in place, web traffic generation can end up becoming a very costly activity!)

Driving more web traffic sustainably requires laying a solid foundation online, implementing proper systems, continually testing elements in your campaigns, experimenting with different advertising and promotional services, tracking results, comparing ROI across different traffic generation opportunities, etc.

Is There A Way To Automate The Process Of Getting Website Traffic?

Imagine if you owned a web site where the only thing you had to do to automatically attract targeted visitors to your site was to publish quality content consistently.

This is not fantasy or science fiction … it’s a fact! As a matter of fact, many website owners are already enjoying the benefits of what we’ve just described … and you can too!

In this article series, you will learn the process of setting up an automated traffic system that can begin attracting an ongoing stream of new visitors to your business, simply by adding content on a consistent basis to your website.

How To Set Up A System That Will Automatically Help Bring Traffic To Your Website

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:

1. Set up systems to lay down a solid foundation for generating sustainable web traffic
2. Add content on a regular basis to drive traffic and generate data organically
3. Add new traffic strategies and test

(Sustainable traffic generation involves laying a solid foundation online and putting the right systems in place)

At this point, we’re mostly concerned with Step 1. The purpose of our article series is to show you how to set up a traffic generation system that will ultimately help your business:

• Save time using leverage and automation
• Save money in lots of different ways
• Automatically get your website content indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation strategies, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog …

(With an expertly configured WordPress site, you just post new content and WordPress will then do the rest!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress website is not the same as a professionally-configured WordPress web site.

An expertly configured WordPress blog is a website or blog that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and how it can be integrated with other sites, specifically in areas like SEO, content syndication, and reporting.

Why Use An Expertly Configured WordPress-Driven Website?

We have published many excellent blog posts on this site about the benefits of using WordPress-powered web sites to grow your business online.

Understanding how and why an “expertly configured” WordPress web site can begin delivering a stream of new targeted traffic to your business requires several articles, which is why we strongly recommend that you spend some time reading our posts and subscribe to our site (this way, we can let you know whenever we publish a new article).

Let’s begin by answering these basic questions:

Why WordPress? Why can’t you use another web platform?

Take a look at the illustration below …

(Static vs Expertly Configured WordPress Website)

Many websites are built with platforms that create websites with “static” web pages. Essentially, this means that your web content typically sits inside a server waiting to be found. The static website doesn’t communicate with anyone else outside the platform; it doesn’t ’ping’ anyone in the cybersphere or notify any other site that new content has been added to the site.

Think about it … if in a static website, all of your content just sits there passively waiting to be found, then you have to continually promote your site and your content to maintain new web visitors coming.

WordPress is different!

The WordPress platform provides various features that let you set up, configure and build an automated “traffic generation” machine, where all you then have to do is publish new content and WordPress then does the rest, instantly notifying search engines, social media and other online properties about your site to start generating your business more traffic …

(With an expertly configured WordPress website, you simply post new content and your site then does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Traffic Blueprint overview, we explain the components of this automated online traffic system:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for maximum benefit.
• Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also an integration of your site with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your site settings and integrating your site with various external sites, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to more visitors.
• Optimize – We recommend starting with a content-focused strategy to build traffic sustainably. With the right systems in place, you can then start monitoring and analyzing your results and gather valuable data that will allow you to make more intelligent and cost-effective decisions as you expand to new traffic generation methods.

This is the end of Section 1

To continue reading this article, click on the link below:

Web Traffic Blueprint Part 2 – A Complete Guide To Driving More Website Visitors Automatically

This article is part of an tutorial series designed to help business owners learn how to grow their business with a WordPress-driven website and proven marketing strategies that are easy to implement.

Subscribe To This Site And Get Notified Of New Tutorials!

***