WordPress Traffic Automation Guide
This article is part of a series of articles and tutorials designed to help site owners learn how to grow their business online cost-effectively with a WordPress-powered website and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of just about every business online.
Finding cost-effective ways of generating more traffic to your website is vital to running a successful presence online. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Attracting Traffic To Their Web Sites?
If you type any of the following phrases into Google …
- “get more traffic to my site”
- “get more visitors to my website for free”
- “best 100 ways to increase traffic”
- “fastest way to get visitors using StumbleUpon”
- “I need website traffic”
… and you will find loads of tips, tricks, and information about methods to help drive more visitors to your web site …
(There are loads of ways to get more web traffic to your web site. This article series will show you how to set up a system to take advantage of most of these traffic generation methods!)
Clearly, there is no shortage of ways to drive traffic to your website. There are thousands of products and free sites online that can show you strategies to increase traffic to your website.
The problem often has more to do with businesses not investing enough time into learning how to generate new traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The illustration below shows how most small businesses approach the process of generating web traffic …
(This is how many businesses approach traffic generation)
Essentially, the typical approach most businesses take is this: first, you get a website, and then you figure out ways of driving traffic to your website.
As you will discover in just a moment, there is a smarter way.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.
There is nothing wrong with outsourcing if you have systems in place to manage and analyze the results of your traffic generation campaigns already. If not, you will probably end up spending a lot of time and money looking for a profitable traffic method.
(Without a solid foundation and systems in place, traffic generation can become very costly!)
Getting a continuous stream of web traffic sustainably requires laying a solid foundation online, putting proper systems in place, testing elements in your campaigns, experimenting with different advertising and promotional services, tracking results, comparing ROI across different traffic generation strategies, etc.
Is There A Way To Automate The Process Of Generating More Website Visitors?
Imagine if all you had to do to automatically attract targeted traffic to your web site was to publish content consistently.
This is not science fiction … it’s a fact! In fact, many website owners are enjoying the benefits of what we have described above … and so can you!
In our article series, you will discover how to set up an automated traffic generation system that can help begin driving an ongoing stream of targeted visitors to your website, simply by adding content to your website on a regular basis.
How To Set Up A System That Will Automatically Drive More Traffic To Your Site
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to drive traffic and generate web traffic data organically
- Start adding other traffic strategies and test
(To generate sustainable traffic, you need to first set up the right systems)
At this point, we’ll mostly be focusing on Step 1. The purpose of our article series is to give you an overview of how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a simple setup and scaling up sensibly
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress site, you just add new content and WordPress then does the rest, notifying the world about your new content and bringing you back traffic!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website is not the same as a professionally-configured WordPress web site.
An expertly configured WordPress web site is a website that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with various sites, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress Website?
We provide a number of excellent blog posts on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding how an “expertly configured” WordPress website can be used to set up an automated traffic generation system requires several article installments, which is why we strongly recommend that you spend some time reading our other articles and subscribe to our site (this way, we can let you know whenever we publish a new article).
Let’s start by answering these basic questions:
What makes WordPress so special? What does WordPress provide that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many sites are built using platforms that create websites with “static” web pages. Essentially, this means that the website pages simply sit inside your server waiting to be discovered. A static website doesn’t communicate with anyone outside the platform; it doesn’t broadcast to anyone in cyberspace or notify any other site that new content has recently been added.
Think about it … if in a traditional website, the content simply sits there passively waiting to be found, then the web site owner has to constantly be promoting their website and its content to keep driving web traffic.
WordPress is different!
The WordPress CMS software comes with powerful built-in functionality that allows site owners to set up, configure and build an automated “traffic generation” machine, where all you then need to do is publish new content and your site will then do the rest, immediately notifying various online properties about your site to automatically drive you new web traffic …
(With an expertly configured WordPress site, you simply publish content and your site does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Traffic Blueprint overview, we explain the components of your automated online traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also integrating your WordPress functionality with 3rd-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your site with various external sites, you simply begin publishing new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to more visitors.
- Optimize – We recommend beginning with a content-based strategy to build traffic organically. With the right systems in place, you can also start to track and understand the traffic generated as a result and start gathering valuable data that will allow you to make smarter decisions when expanding to other traffic generation strategies.
This is the end of Section 1
To read the rest of this article, click on the link below:
This tutorial is part of a comprehensive tutorial series aimed at helping site owners learn how to grow their business online using a WordPress website or blog and proven web marketing methods.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum