WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles and tutorials designed to help you learn how to grow your business online cost-effectively with a WordPress-powered website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Discovering new methods of getting traffic to your website is vital to running a business online successfully. Getting visitors to a website is also one of the most difficult challenges faced by almost every business owner.
Why Are So Many Businesses Struggling To Drive More Traffic To Their Web Sites?
Type any of the following searches into Google …
- “how to increase web traffic to your web site”
- “bring visitors to my website”
- “best ways to bring more web traffic”
- “fastest ways to bring more visitors using PPC advertising”
- “drive prospects to your web site”
… and you will be presented with loads of tips, tricks, and information on methods to help you increase your website visitors …
(There are loads of strategies to get more website visitors. This article series will help you set up a system to benefit from many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more traffic to your website. There are thousands of tutorials and free resources that can show you effective how to increase visitors to your web site.
The problem is often more to do with businesses not investing enough time into learning how to grow traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are several ways to automate and leverage your web traffic generation.
The picture below shows how many businesses approach the challenge of generating website traffic …
(This is how many website owners approach traffic generation)
Essentially, the typical approach many businesses take is this: first, you build your website, and then you figure out how to drive traffic to your website.
As you will discover in a moment, there is a smarter approach.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.
Outsourcing is useful if you have systems in place to manage and process information about your traffic generation campaigns already. If not, all you will probably do is end up spending a lot of valuable time and money looking for a positive ROI traffic-getting method.
(Without a proper foundation and systems in place, web traffic generation can end up becoming very costly!)
Driving more web traffic sustainably involves setting up a solid foundation online, putting proper systems in place, testing elements in your campaigns, experimenting with different advertising and promotional methods, tracking results, comparing ROI across different traffic generation opportunities, and so on.
Is There A Way To Automate The Process Of Driving More Traffic?
Imagine owning a web site where the only thing you had to do to attract web traffic to your website was to regularly add content to your website.
This is not fantasy … it’s a fact! In fact, many website owners are already enjoying the benefits of what we have described above … and you can too!
In our article series, you will learn how to create an automated traffic system that can instantly begin to attract targeted traffic to your website, simply by publishing new content to your website on a regular basis.
How To Set Up A System That Will Automatically Help Bring Traffic To Your Site
As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for getting sustainable web traffic
- Add content on a regular basis to start driving traffic and generating data
- Add other traffic strategies
(To get sustainable web traffic, you first need to put in the right systems)
At this point, we’re mostly concerned with Step One. The purpose of our article is to help you lay the foundations for a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money in many different ways
- Automatically get your website pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress site, you simply post content and WordPress will then do the rest, notifying the world about your content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress web site is different than a professionally-configured WordPress website.
An ”expertly configured” WordPress website or blog is a blog that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress Web Site?
We write extensively on this site about why you should use WordPress-driven sites the WordPress CMS to grow your business online.
Understanding how and why an “expertly configured” WordPress blog can be used to create an automated traffic system requires several article installments, which is why we recommend that you spend some time reading our other articles and subscribe to this site (this way, you will be informed whenever we publish new information on this topic).
Let’s begin by addressing these basic questions:
What makes WordPress so special? What does WordPress do that other web platforms don’t?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are traditionally built on platforms that create websites with “static” web pages. Essentially, this means that your web content just sits inside a server waiting to be discovered. By itself, a static website doesn’t communicate with anyone else outside its application; it doesn’t ’ping’ anybody in cyberspace or announce to any other site that new content has been published on the website.
Think about it … if with a static website, your content simply sits there passively waiting to be found, then you have to keep promoting your website and your content to maintain new web visitors coming.
WordPress is different!
The WordPress platform provides various features that give you the ability to set up, configure and build an automated “traffic generation” machine, where all you then need to do is post content and your site will then do the rest, immediately notifying search engines, social media and other online properties about your site to automatically start generating your business new web site visitors …
(With an expertly configured WordPress site, you just add content and your site does the rest, notifying other sites about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Site Traffic Blueprint overview, we go over the components of this automated website traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for best results.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also integrating your site’s built-in functionality with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your site with various third-party tools, all you have to do is publish new content on a regular basis and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to potential new visitors.
- Optimize – We recommend beginning with a content-based strategy to build organic traffic. With the right systems in place, you can begin measuring and analyzing your results and gather valuable data that will allow you to make smarter decisions when expanding to other traffic generation strategies.
This is the end of Part 1
To keep reading, click on the link below:
This article is part of a comprehensive series of articles designed to help you learn how to grow your business online cost-effectively and drive traffic automatically using a WordPress-powered website and proven web marketing methods.
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