WordPress Traffic Automation Guide

This tutorial is part of a series of articles and tutorials aimed at helping site owners learn how to grow their business with a WordPress-powered website or blog and proven web marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of almost every business online.

Knowing how to attract visitors to your website is one of the most important aspects of building an online presence successfully. Lack of online traffic is also one of the most common complaints made by website owners everywhere.

Why Do So Many Small Businesses Struggle To Bring Visitors To Their Websites?

Type any of the phrases below into Google …

• “how to increase web traffic to your web site”
• “how can I drive visitors to my website”
• “learn to drive web site visitors”
• “best ways to get more visitors using Twitter”
• “I need more website visitors”

… and you will be presented with tons of pages that contain tips, tricks, and information on different ways to help you increase visitors to your web site …

(There are loads of methods to drive more web traffic to your website. This article series will show you how to set up a simple system to take advantage of most of these traffic generation strategies!)

There is clearly no shortage of ways to drive visitors to your web site. There are tons of courses and free resources online that can show you cost-effective strategies to drive more visitors to your website.

The problem often has more to do with business owners not investing sufficient time into learning how to drive traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.

The illustration below shows the typical approach most small businesses take when it comes to generating web traffic …

(This is how many businesses approach the challenge of generating web traffic)

Essentially, the typical approach many small businesses take is this: first, you build a website, and then you figure out ways of driving traffic to it.

As you will see in a moment, there is a smarter way.

You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will address the problem.

Outsourcing is useful if you have great systems set up to manage your traffic generation campaigns already. If not, you will probably end up wasting a lot of your valuable time and money searching for a positive ROI method of driving more visitors.

(Without laying down a solid foundation and putting proper systems in place, web traffic generation can end up becoming a costly waste of time and money!)

Sustainable traffic generation involves laying a solid foundation online, implementing proper systems, continually testing campaign variables, experimenting with different marketing and promotional services, analyzing results, comparing ROI across different traffic generation solutions, and so on.

Is There A Simple, Automated Way To Generate Website Visitors?

Imagine if you owned a web site where all you had to do to automatically attract targeted visitors to your business was to publish valuable content consistently.

This is not science fiction or fantasy … it’s a fact! As a matter of fact, many website owners are profiting with this automated traffic system … and you can too!

In our article series, we explain what is required to set up an automated traffic generation system that can help drive targeted traffic to your website, simply by adding regular content to your site.

How To Set Up A System That Will Automatically Help Bring More Traffic To Your Website

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:

1. Set up specific systems to lay down a solid foundation for getting sustainable traffic
2. Add web content on a regular basis to start driving traffic and generating traffic data
3. Add new traffic strategies

(To generate sustainable traffic, you need to first set up the right systems)

At this point, we’re mostly concerned with Step 1. The aim of our article is to help you set up a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money by starting with a simple setup and scaling things cost-effectively
• Automatically get your website pages indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …

(With an expertly configured WordPress site, you just post new content and WordPress then does the rest, notifying other sites about your new content and bringing you back traffic!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress website is different than a professionally-configured WordPress website or blog.

An expertly configured WordPress blog is a blog that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, external site syndication, and analytics.

Why Use An Expertly Configured WordPress Site?

We write extensively on this site about the benefits of using WordPress-powered web sites to grow your business online.

Understanding why and how an “expertly configured” WordPress site can help create an automated traffic system requires several articles, which is why we really recommend that you spend some time reading our other articles and consider subscribing to this site (this way, you will be informed whenever we publish new information about this topic).

Let’s begin by answering a couple of basic questions:

Why does it have to be WordPress? Why not use some other platform?

Take a look at the illustration below …

(Static Website vs Expertly Configured WordPress Site)

Many websites are built with applications that create websites with “static” web pages. Essentially, what this means is that your web files mostly sit inside the server waiting to be discovered. The static website doesn’t communicate with anything else outside the application; it doesn’t ’ping’ anybody in cyberspace or announce to any other site when new content has been added.

Think about it … if in a static website, the content simply sits in a server passively waiting to be found, then the business owner has to continually keep on promoting their site and its content to keep driving new visitors.

WordPress is different!

WordPress provides special features that let users set up, configure and build an automated “online traffic generation” machine, where all you then need to do is publish new content and your site does the rest, immediately notifying various online properties about your site to automatically start bringing you more website visitors …

(With an expertly configured WordPress website, you just add new content and your site does the rest, informing the world about your new content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The WordPress Web Traffic Blueprint overview, we go over the components of this automated website traffic system:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
• Automate – Your traffic machine requires not only internal WordPress settings to be configured but also integrating your WordPress functionality with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your site settings and integrating your website with various third-party services, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to new targeted visitors.
• Optimize – We recommend starting with a content marketing strategy to build traffic sustainably. With the right systems in place, you can also begin to monitor and understand your results and start gathering valuable data that will allow you to make better decisions as you expand to additional traffic generation strategies.

This is the end of Part 1

To read more, click on the link below:

Website Traffic Blueprint Part 2 – Learn How To Turn Your Website Into A Traffic Machine

This tutorial is part of a comprehensive series of tutorials designed to help site owners learn how to grow their business and drive traffic sustainably with a WordPress-powered website or blog and proven web marketing strategies.

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