WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles and tutorials aimed at helping you learn how to grow your business and drive traffic organically with a WordPress-powered website and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Learning sustainable methods to increase traffic to your website is a requirement of running a business online successfully. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Have Difficulty Attracting More Visitors To Their Web Sites?
If you type any of the phrases below into Google …
- “drive more visitors to your web site”
- “drive more traffic to my website for free”
- “best 25 resources to attract website visitors”
- “learn how to bring more traffic using podcasts”
- “bring people to your web site for free”
… and you will be immediately presented with an overwhelming number of sites that provide tips, tricks, and information on different strategies to increase your website visitors …
(There are lots of ways to increase web traffic to your site. This article series will show you how to set up a simple system to benefit from many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more visitors to your website. There are loads of tutorials and free resources that can teach you effective how to bring more visitors to your site.
The problem is often more about business owners not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to automate and leverage your web traffic generation.
The picture below shows the approach many small businesses take when it comes to generating website traffic …
(This is how most website owners approach traffic generation)
Essentially, the typical approach most businesses take is this: first, you build your website, and then you figure out how to drive traffic to it.
As we will show you in just a moment, there is a better approach.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will eliminate this problem.
There is nothing wrong with outsourcing if you have systems set up to manage and analyze the results of your traffic generation campaigns. If not, you will probably end up investing a lot of time and money looking for a profitable strategy that can deliver you a positive ROI.
(Without a proper foundation and the right systems in place, website traffic generation can end up becoming very costly!)
Getting consistent web traffic sustainably involves setting up a solid foundation online, implementing systems, testing variables in your campaigns, experimenting with different advertising and promotional strategies, tracking results, measuring ROI across different traffic generation methods, etc.
Is There A Way To Automate The Process Of Generating More Traffic?
Imagine if all you had to do to automatically attract web traffic to your web site was to publish great content on a regular basis.
This is not science fiction … it’s a fact! As a matter of fact, many website owners already have some or all of the elements in place to benefit from the automated traffic system described above … and you can too!
In the Website Traffic Blueprint article series, you will discover what is required to set up an automated traffic system that can help deliver targeted traffic to your web site, simply by adding content on a regular basis to your website.
How To Set Up A System That Will Automatically Help Increase Traffic To Your Site
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for generating sustainable web traffic
- Add content on a regular basis to start driving traffic and generating data
- Start testing other traffic methods
(Sustainable traffic generation requires laying a solid foundation online and implementing systems)
Right now, we’ll mostly be focusing on Step 1. The aim of this article series is to explain the process of setting up a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling things in a cost-effective way
- Automatically get your web pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress web site, you just add new content and WordPress then does the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress site is different than a professionally-configured WordPress web site.
An ”expertly configured” WordPress website or blog is a website that is not only built with the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and its integration with various sites, specifically in areas like SEO, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress Web Site?
We have published many detailed articles on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding how an “expertly configured” WordPress site will drive targeted traffic to your business requires a number of articles, which is why we strongly recommend that you spend some time reading our other articles and subscribe to our site (this way, you will be informed when we publish a new article).
Let’s start by addressing some basic questions:
Why use WordPress to set up an automated traffic generation system? Why can’t you just use some other web platform?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many websites are traditionally built with applications that create websites with “static” web pages. Essentially, this means that the content pages just sit inside a server waiting to be discovered. A static website doesn’t communicate with anyone else outside the application; it doesn’t ’ping’ anybody in cyberspace or announce to any other site that new content has recently been added to the site.
Think about it … if with a static website, your content just sits there passively waiting to be found, then you have to actively promote your website and your content to keep bringing in web traffic.
WordPress is different!
The WordPress application provides a number of features that allow you to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is post new content and WordPress then does the rest, immediately notifying various online properties about your new content to drive your business more website traffic …
(With an expertly configured WordPress web site, you just publish new content and your site then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we go over the components of your automated website traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal benefit.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also an integration of your site’s built-in functionality with external tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your website with various third-party sites, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to more visitors.
- Optimize – We recommend beginning with a content marketing strategy to build traffic organically. With the right systems in place, you can then begin measuring and understanding the traffic generated as a result and gather valuable data that will allow you to make smarter decisions when using additional traffic generation strategies.
This is the end of Section 1
To keep reading this article, click here:
This article is part of a comprehensive series of tutorials designed to help business owners learn how to grow their business with a WordPress-driven website and proven marketing methods that are easy to implement.
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