WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive tutorials aimed at helping you learn how to grow your business with a WordPress-driven website or blog and proven marketing strategies that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Knowing how to drive visitors to your website is vital to growing a successful business presence online. Lack of web traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Drive More Traffic To Their Websites?
Search for any of the following information in Google …
- “drive more web traffic to your web site for free”
- “how do I bring web traffic to my web site for free”
- “top 100 ways to drive more web site traffic”
- “ways to get traffic using email”
- “free web visitors”
… and you will be presented with thousands of pages providing tips, tricks, and information on strategies to help you drive more traffic to your web site …
(There are loads of methods to get more web traffic to your site. In this article series you will learn how to set up a system to take advantage of most of these traffic generation strategies!)
There is clearly no shortage of ways to drive visitors to your site. There are tons of courses and free resources that can teach you cost-effective strategies to bring more visitors to your web site.
The problem is often more to do with businesses not investing enough time into learning how to grow web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to leverage and automate your web traffic generation.
The diagram below shows the typical approach most small businesses take when it comes to generating traffic to their sites …
(This is how many businesses approach traffic generation)
Essentially, the typical approach most small businesses take is this: first, you build your website, and then you figure out ways of driving traffic to your website.
As you will see in a moment, there is a better approach.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will eliminate this problem.
Outsourcing is fine if you have great systems in place to manage and process information about your traffic generation activities already. If not, you will probably end up spending a lot of valuable time and money looking for a positive ROI method for generating targeted website traffic.
(Without laying down a solid foundation and putting the right systems, web traffic generation can end up being a costly activity!)
Driving web traffic sustainably requires laying a solid foundation online, putting the right systems in place, testing elements in your campaigns, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation methods, etc.
Is There A Way To Automate The Process Of Getting Traffic?
Imagine if all you had to do to attract targeted visitors to your website was to publish valuable content on a regular basis.
This is not science fiction or fantasy … it’s a fact! As a matter of fact, many website owners are already doing what we have described above … and you can too!
In this article series, we explain how to create an automated traffic system that can help begin to attract web traffic to your business, simply by adding new content on a consistent basis to your website.
How To Set Up A System That Will Automatically Increase Traffic To Your Site
As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for generating sustainable traffic
- Add web content on a regular basis to drive traffic and generate data organically
- Start testing other traffic strategies
(To generate sustainable web traffic, you first need to put in the right systems)
Right now, we’ll mostly be focusing on Step 1. The purpose of this article is to explain the process of setting up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling things only when it made sense to do so
- Automatically get your web pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress web site, you just publish content and WordPress will then do the rest, informing other sites about your new content and bringing you back traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress web site is different than a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress website or blog is a site that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and the way it integrates with various services, specifically in areas like SEO, 3rd-party site syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Driven Site?
We provide a number of great blog posts on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding how an “expertly configured” WordPress site can instantly begin driving a stream of targeted traffic to your business requires a number of article installments, which is why we strongly recommend that you spend some time reading our content and consider subscribing to our site (this way, we can let you know when a new article gets published).
Let’s begin by addressing some basic questions:
Why use WordPress to set up an automated traffic generation system? Why can’t you just use another platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many websites are built with applications that create websites with “static” web pages. Essentially, what this means is that the web site pages just sit inside a server waiting to be discovered. A static website doesn’t communicate with anyone else outside its platform; it doesn’t send out signals to anyone in cyberspace or inform any other website that new content has recently been added to the site.
Think about it … if with a static website, the content just sits there passively waiting to be found, then the business owner has to actively keep promoting their web presence and its content to maintain new web traffic coming.
WordPress is different!
The WordPress CMS application provides a number of features that allow site owners to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is add content and WordPress will then do the rest, instantly notifying various online properties about your site to bring you new web site traffic …
(With an expertly configured WordPress website, you just add content and WordPress does the rest, notifying other sites about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Traffic Blueprint overview, we go over the components of your automated online traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for maximum benefit.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also the integration of your built-in WordPress features with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your website with various external sites, you then begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to potential visitors.
- Optimize – We recommend starting with a content publishing strategy to build traffic sustainably. With the right systems in place, you can then start monitoring and understanding incoming traffic and gather valuable data that will allow you to make better decisions when expanding to new traffic generation methods.
This is the end of Section One
To read the rest of this article, click here:
This tutorial is part of an article series aimed at helping business owners learn how to grow their business online with a WordPress-driven website or blog and proven marketing strategies that are easy to implement.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum