WordPress Traffic Automation Guide
This article is part of a comprehensive article series designed to help small business owners learn how to grow their business online cost-effectively with a WordPress-driven website and proven marketing methods that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to survive online.
Learning sustainable strategies of attracting more visitors to your website is one of the most important skills of growing an online presence successfully. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Driving Visitors To Their Websites?
Search for any of the key phrases below in Google …
- “drive visitors to my website for free”
- “how do I drive web traffic to my web site for free”
- “best 10 methods to drive more visitors”
- “best way to get more website traffic using Pinterest”
- “I need more free web traffic”
… and you will be presented with loads of tips, tricks, and information on ways to help you drive more website visitors …
(There are lots of methods to increase web traffic to your web site. In this article series you will learn how to set up a system to take advantage of all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your website. There are thousands of tutorials and free resources that can show you effective ways to bring more visitors to your web site.
The problem is often more to do with business owners not investing enough time into learning how to grow traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.
The illustration below shows how most businesses typically approach the challenge of generating website traffic …
(This is how many site owners approach the challenge of generating traffic to their sites)
Essentially, the typical approach many small businesses take is this: first, you build your website, and then you figure out ways of driving traffic to your website.
As you will discover in just a moment, there is a better way.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.
Outsourcing is fine if you already have great systems set up to manage your traffic generation activities. If not, you will probably end up investing a lot of valuable time and money searching for a profitable traffic method.
(Without a solid foundation and the right systems, online traffic generation can become very costly!)
Sustainable traffic generation involves setting up a solid foundation online, putting proper systems in place, continually testing elements in your campaigns, experimenting with different marketing and promotional methods, analyzing results, comparing ROI across different traffic generation solutions, etc.
Is There A Simple, Automated Way To Generate More Website Visitors?
Imagine owning a web site where all you had to do to attract targeted traffic to your web site was to publish valuable content on a regular basis.
This is not fantasy or science fiction … it’s a fact! As a matter of fact, many website owners are currently doing what we have just described … and so can you!
In this article series, we explain the process of setting up an automated traffic generation system that will begin attracting web traffic to your site, simply by adding new content to your website on a consistent basis.
How To Set Up A System That Will Automatically Drive Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for generating sustainable traffic
- Add content on a regular basis to drive visitors and generate web traffic data organically
- Add other traffic strategies and test
(Sustainable traffic generation involves laying a solid foundation online and putting the right systems in place)
Right now, we’re mostly concerned with Step One. The purpose of this article series is to explain the process of setting up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling things only when it makes sense to do this
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress web site, you simply post new content and your site will do the rest, informing other sites about your new content and bringing you back traffic!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress website is not the same thing as a professionally-configured WordPress website or blog.
An expertly configured WordPress web site is a website or blog that is not only built using the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and the way it can be integrated with other services, specifically in areas like search engine optimization, 3rd-party site syndication, and analytics.
Why Use An Expertly Configured WordPress-Driven Web Site?
We write extensively on this site about the benefits and advantages of choosing the WordPress CMS to grow your business online.
Understanding how and why an “expertly configured” WordPress website or blog can be used to set up an automated traffic system requires several article installments, which is why we strongly recommend that you spend some time reading our other articles and consider subscribing to our site (this way, you will be informed whenever a new article gets published).
Let’s start by answering some basic questions:
What makes WordPress so special? What does WordPress provide that other web platforms don’t?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are traditionally built with platforms that create websites with “static” web pages. Essentially, this means that the web content mostly sits inside the server waiting to be found. A static website doesn’t communicate with anyone else outside its application; it doesn’t broadcast to anyone in the cybersphere or announce to any other website when new content has been added to the site.
Think about it … if with a static website, the content just sits there passively waiting to be found, then the site owner has to constantly be promoting their website and its content to maintain web traffic coming.
WordPress is different!
The WordPress CMS application comes with powerful built-in functionality that allows site owners to set up, configure and build an automated “online traffic generation” machine, where all you then have to do is add new content and WordPress does the rest, immediately notifying search engines, social media and other online properties about your site to automatically generate your business new website traffic …
(With an expertly configured WordPress site, you just post new content and WordPress does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we explain the components of your automated web traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also the integration of your site with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your website with various external sites, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to new targeted visitors.
- Optimize – We recommend starting with a content-based strategy to build traffic sustainably. With the right systems in place, you can begin measuring and understanding incoming traffic and start gathering valuable data that will allow you to make more intelligent and cost-effective decisions when expanding to additional traffic generation strategies.
This is the end of Section 1
To read the rest of this article, click on the link below:
This tutorial is part of a comprehensive series of tutorials aimed at helping business owners learn how to grow their business online and drive traffic organically using a WordPress-driven website and proven web marketing methods.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum