WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive tutorials designed to help website owners learn how to grow their business online cost-effectively using a WordPress-driven website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs a regular stream of web visitors to stay in business online.
Finding cost-effective ways of getting visitors to your website is a requirement of building a business online successfully. Getting traffic to a web site is also one of the most difficult challenges faced by almost every web site owner.
Why Do So Many Businesses Struggle To Attract Traffic To Their Web Sites?
If you type any of the commonly-searched phrases below into Google …
- “how to get visitors to my site for free”
- “bring traffic to my web site for free”
- “ideas to get web site visitors”
- “need to get more website visitors using social media”
- “get prospects to my website”
… and you will find thousands of pages offering you tips, tricks, and information on different ways to get more traffic to your web site …
(There are lots of ways to increase web traffic to your web site. In this article series you will learn how to set up a system to benefit from most of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive visitors to your site. There are loads of products and free resources that can show you cost-effective strategies to get more traffic to your web site.
The problem is often more to do with business owners not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your site to automate and leverage your web traffic generation.
The diagram below shows how many businesses approach the challenge of generating web traffic …
(This is how most web site owners approach the challenge of generating web traffic)
Essentially, the approach most businesses typically take is this: first, you build a website, and then you figure out how to drive traffic to your website.
As we will show you in a moment, there is a better way.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will take care of this problem.
There is nothing wrong with outsourcing if you have systems set up to manage your traffic generation campaigns already. If not, all you will probably do is end up wasting a lot of your time and money looking for a profitable method that can consistently deliver you a positive ROI.
(Without a solid foundation and systems in place, website traffic generation can end up becoming very costly!)
Increasing web traffic sustainably involves setting up a solid foundation online, implementing systems, continually testing elements in your campaigns, experimenting with different methods, tracking results, comparing ROI across different traffic generation strategies, etc.
Is There A Simpler, Automated Way To Increase Website Traffic?
Imagine if all you had to do to deliver a stream of new visitors to your website was to publish great content consistently.
This is not fiction or fantasy … it’s a fact! Many website owners are already doing what we have just described … and you can too!
In our WordPress Traffic Blueprint article series, we explain how to create an automated traffic generation system that can instantly begin delivering an ongoing stream of targeted traffic to your web site, simply by adding content to your website on a regular basis.
How To Set Up A System That Will Automatically Bring Traffic To Your Website
As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for driving sustainable traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Start testing other traffic methods
(To generate sustainable web traffic, you first need to set up the right systems)
At this point, we’ll mostly be focusing on Step 1. The purpose of our article series is to give you an overview of a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in many different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress site, you just publish content and WordPress does the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress website is not the same thing as a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress blog is a site that is not only built with WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and the way it integrates with other sites, specifically in areas like search engine optimization, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Driven Web Site?
We have published many comprehensive blog posts on this site about why you should choose the WordPress platform to grow your business online.
Understanding how an “expertly configured” WordPress website or blog can help create an automated traffic generation system requires a number of articles, which is why we really recommend that you spend some time reading our content and subscribe to this site (this way, we can let you know whenever a new article gets published).
Let’s start by addressing some basic questions:
What makes WordPress so special? Why can’t you just use some other web platform?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are traditionally built with applications that create “static” websites. Essentially, this means that the content pages mostly sit inside your server waiting to be found. The static website doesn’t communicate with anyone outside its platform; it doesn’t ’ping’ anyone in cyberspace or announce to any other website when new content has recently been added.
Think about it … if with a static website, your content simply sits there passively waiting to be found, then you have to keep promoting your website and your content to maintain new web traffic coming.
WordPress is different!
The WordPress CMS application provides several features that allow users to set up, configure and build an automated “traffic generation” machine, where all you then need to do is publish content and your website will then do the rest, immediately notifying search engines, social media and other online properties about your new content to bring you more traffic …
(With an expertly configured WordPress website, you simply publish new content and your website does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Website Traffic Blueprint overview, we explain the components of this automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also the integration of your WordPress functionality with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site has been configured and integrated with various external services, you then begin to publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to potential visitors.
- Optimize – We recommend starting with a content-focused strategy to build organic traffic. With the right systems in place, you can then start monitoring and understanding your incoming traffic and start gathering valuable data that will allow you to make more intelligent and cost-effective decisions when using different traffic generation strategies.
This is the end of Part 1
To read more, click on the link below:
This tutorial is part of an tutorial series aimed at helping small business owners learn how to grow their business online inexpensively using a WordPress website or blog and proven online marketing methods.
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