WordPress Traffic Automation Guide
This tutorial is part of a series of tutorials aimed at helping website owners learn how to grow their business online cost-effectively and drive traffic automatically using a WordPress-driven website or blog and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs traffic to prosper online.
Knowing how to bring visitors to your website is vital to building an online presence successfully. Lack of online traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Bring More Traffic To Their Web Sites?
If you search for any of the phrases below in Google …
- “how to bring visitors to my website”
- “drive traffic to my web site”
- “ways to bring traffic”
- “ideas to attract traffic using solo ads”
- “get more clients to my web site”
… and you will be presented with loads of tips, tricks, and information on different strategies to help you increase your website visitors …
(There are lots of strategies to increase web traffic to your site. This article series will show you how to set up a simple system to take advantage of most of these traffic generation methods!)
There is clearly no shortage of ways to drive more traffic to your web site. There are thousands of tutorials and free sites online that can show you cost-effective ways to get more traffic to your web site.
The problem is often more about businesses not investing sufficient time into learning how to drive web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.
The diagram below shows the approach most small businesses take when it comes to generating web traffic …
(This is how many small businesses approach traffic generation)
Essentially, the approach most businesses typically take is this: first, you get your website, and then you figure out how to drive traffic to your site.
As you will discover in a moment, there is a smarter way.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will eliminate the problem.
Outsourcing is fine if you have systems in place to manage and analyze the results of your traffic generation campaigns already. If not, all you will probably do is end up wasting a lot of time and money looking for a positive ROI traffic-getting method.
(Without a solid foundation and proper systems, web traffic generation can end up being a costly waste of time and money!)
Getting web traffic sustainably involves setting up a solid foundation online, putting proper systems in place, testing campaign variables, experimenting with different advertising and promotional strategies, tracking results, measuring ROI across different traffic generation methods, etc.
Is There A Way To Automate The Process Of Generating More Web Visitors?
Imagine if you owned a web site where the only thing you had to do to automatically drive targeted traffic to your business was to regularly publish valuable content to your site.
This is not science fiction or fantasy … it’s a fact! Many website owners already have some or all of the basic components in place to profit from the automated traffic system we have just described … and you can too!
In the Web Traffic Blueprint article series, you will learn how to create an automated traffic system that can help begin to attract targeted traffic to your business, simply by publishing new content on a consistent basis to your website.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for generating sustainable web traffic
- Add content on a regular basis to start driving traffic and generating traffic data
- Test other traffic methods
(Sustainable traffic generation involves laying a solid foundation online and implementing the right systems)
Right now, we’ll mostly be focusing on Step 1. The purpose of our article series is to explain how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling things as you grow
- Automatically get your website content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress site, you simply publish new content and WordPress then does the rest, informing other sites about your content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress site is not the same thing as a professionally-configured WordPress website.
An expertly configured WordPress website or blog is a blog that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and the way it can be integrated with various services, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Powered Site?
We write extensively on this site about the benefits of using WordPress-driven websites to grow your business online.
Understanding how an “expertly configured” WordPress website or blog will help begin attracting new targeted traffic to your business requires several article installments, which is why we strongly recommend that you spend some time reading our posts and consider subscribing to our site (this way, we can let you know whenever new content on this topic gets published).
Let’s begin by addressing these basic questions:
Why WordPress? Why can’t you use some other platform?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many sites are traditionally built on applications that create websites with “static” web pages. Essentially, this means that your content files mostly sit inside the server waiting to be found. On its own, the static website doesn’t communicate with anyone else outside the platform; it doesn’t send out ’pings’ to anyone in cyberspace or inform any other site that new content has recently been published.
Think about it … if in a traditional website, the content simply sits in a server passively waiting to be found, then the business owner has to continually promote their site and its content to keep driving web traffic.
WordPress is different!
The WordPress application provides several features that give site owners the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is post new content and WordPress does the rest, instantly notifying search engines, social media and other online properties about your site to generate your business new web traffic …
(With an expertly configured WordPress site, you simply post content and WordPress then does the rest, notifying other sites about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we go over the components of your automated website traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also integrating your WordPress functionality with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your site with various third-party sites, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to potential visitors.
- Optimize – We recommend beginning with a content publishing strategy to build sustainable traffic. With the right systems in place, you can also start to track and analyze the traffic generated as a result and gather valuable data that will allow you to make better decisions as you expand to other traffic generation strategies.
This is the end of Section One
To read more, click on the link below:
This article is part of a comprehensive series of articles aimed at helping you learn how to grow your business using a WordPress-powered website or blog and proven marketing methods that are easy to implement.
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