WordPress Traffic Automation Guide

This tutorial is part of a series of articles and tutorials designed to help you learn how to grow your business online and drive traffic sustainably with a WordPress-driven website and proven web marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of almost every business online.

Learning effective ways of getting traffic to your website is one of the fundamental skills of building a successful web presence. Lack of online traffic is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Struggling To Drive More Traffic To Their Websites?

If you search for any of the information below in Google …

• “drive visitors to your web site for free”
• “how can I bring web traffic to my web site”
• “best 25 resources to bring more web traffic”
• “need to attract website visitors using videos”
• “I need web traffic”

… and you will be immediately presented with tons of pages offering you information about methods to get more website visitors …

(There are lots of strategies to get more web traffic to your web site. In this article series you will learn how to set up a system to take advantage of many of these traffic generation strategies!)

There is clearly no shortage of ways to drive visitors to your web site. There are thousands of products and free resources that can show you cost-effective methods to bring more traffic to your site.

The problem is often more about businesses not investing enough time into learning how to generate traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.

The picture below shows the approach many businesses take when it comes to generating website traffic …

(This is how many small businesses approach the challenge of generating web traffic)

Essentially, the approach most businesses typically take is this: first, you build a website, and then you figure out how to drive traffic to the site.

As we will show you in a moment, there is a smarter approach.

You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will address the problem.

There is nothing wrong with outsourcing if you have systems set up to manage and analyze the results of your traffic generation activities already. If not, you will probably end up spending a lot of your valuable time and money searching for a winning method that can consistently deliver you a positive ROI.

(Without a solid foundation and the right systems, online traffic generation can end up becoming a very costly activity!)

Driving web traffic sustainably involves laying a solid foundation online, putting proper systems in place, testing campaign variables, experimenting with different strategies, analyzing results, measuring ROI across different traffic generation methods, and so on.

Is There A Way To Automate The Process Of Generating More Web Traffic?

Imagine if all you had to do to attract targeted visitors to your web site was to publish valuable content on a regular basis.

This is not fantasy … it’s a fact! Many website owners already have some or all of the prerequisites set up for this to happen … and so can you!

In our Web Traffic Blueprint article series, we will show you how to create an automated traffic generation machine that will begin attracting targeted visitors to your business, simply by publishing content on a consistent basis to your website.

How To Set Up A System That Will Automatically Bring More Traffic To Your Website

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:

1. Set up specific systems to lay down a solid foundation for creating sustainable traffic
2. Add web content on a regular basis to start driving traffic and generating data
3. Test new traffic strategies

(Sustainable traffic generation requires setting up a solid foundation online and putting systems in place)

At this stage, we’ll mostly be focusing on Step 1. The aim of this article series is to explain how to set up a traffic generation system that will ultimately help your business:

• Save time using leverage and automation
• Save money by starting with a very simple setup and scaling up cost-effectively
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation strategies, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress site, you simply publish content and WordPress will then do the rest!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress web site is different than a professionally-configured WordPress site.

An expertly configured WordPress website or blog is a web site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and functionality of WordPress and its integration with various services, specifically in areas like SEO, third-party site notification, and reporting.

Why Do I Need An Expertly Configured WordPress Site?

We have published many excellent articles on this site about the benefits of using WordPress-powered web sites to grow your business online.

Understanding how an “expertly configured” WordPress blog will help attract web traffic to your business requires a number of article installments, which is why we recommend that you spend some time reading our content and subscribe to this site (this way, we can let you know when we publish new content on this topic).

Let’s begin by addressing a couple of basic questions:

What makes WordPress so special? Why can’t you just use some other web platform?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Site)

Many websites are traditionally built using platforms that create “static” websites. Essentially, this means that your web site pages mostly sit inside the server waiting to be discovered. The static website doesn’t communicate with anything else outside its application; it doesn’t ’ping’ anyone in the cybersphere or notify any other website that new content has been published in the website.

Think about it … if in a static website, all of the content simply sits in a server passively waiting to be found, then the site owner has to constantly promote their website and its content to continue driving new visitors.

WordPress is different!

The WordPress CMS software provides various features that give site owners the ability to set up, configure and build an automated “online traffic generation” machine, where all you then have to do is publish content and WordPress will then do the rest, instantly notifying search engines, social media and other online properties about your new content to generate your business more website visitors …

(With an expertly configured WordPress website, you simply add content and WordPress does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Site Traffic Blueprint overview, we go over the components of your automated website traffic machine:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for optimal benefit.
• Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also the expert integration of your site’s built-in functionality with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your WordPress site settings have been configured and integrated with various third-party sites, you then begin publishing new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to new visitors.
• Optimize – We recommend beginning with a content marketing strategy to build sustainable traffic. With the right systems in place, you can also begin monitoring and analyzing incoming traffic and start gathering valuable data that will allow you to make smarter decisions when using other traffic generation methods.

This is the end of Section One

To keep reading this article, click on the link below:

Website Traffic Blueprint Part 2 – A Complete Guide To Increasing Your Web Visitors Automatically

This article is part of a comprehensive article series designed to help business owners learn how to grow their business online inexpensively with a WordPress website or blog and proven marketing methods that are easy to implement.

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