WordPress Traffic Automation Guide
This article is part of a comprehensive article series designed to help you learn how to grow your business online and drive traffic automatically with a WordPress website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need traffic to survive online.
Finding sustainable methods to increase traffic to your website is essential to growing an online presence successfully. Getting visitors to a website is also one of the most difficult challenges faced by almost every website owner.
Why Are So Many Businesses Struggling To Bring More Traffic To Their Web Sites?
If you type any of the commonly-searched key phrases below into Google …
- “how to get more web traffic to your website”
- “how do I bring more visitors to my website”
- “best 100 ways to attract website visitors”
- “learn how to increase website visitors using StumbleUpon”
- “bring buyers to my website”
… and you will find loads of tips, tricks, and information on methods to help you get more website visitors …
(There are many methods to drive more web traffic to your website. This article series is designed to help you set up a system to benefit from most of these traffic generation strategies!)
There is clearly no shortage of ways to drive traffic to your site. There are thousands of courses and free information online that can teach you effective strategies to get more traffic to your web site.
The problem often has more to do with businesses not investing sufficient time into learning how to grow traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are a number ways to leverage and automate your web traffic generation.
The illustration below shows the typical approach most businesses take when it comes to generating web traffic …
(This is how many site owners approach traffic generation)
Essentially, the approach many businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to your site.
As you will discover in just a moment, there is a smarter approach.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will address the problem.
There is nothing wrong with outsourcing if you have systems in place to manage and analyze the results of your traffic generation activities. If not, you will probably end up wasting a lot of your valuable time and money looking for a profitable traffic strategy.
(Without laying down a solid foundation and putting proper systems, online traffic generation can end up being very costly!)
Sustainable traffic generation involves laying a solid foundation online, putting systems in place, continually testing campaign variables, experimenting with different strategies, analyzing results, measuring ROI across different traffic generation opportunities, etc.
Is There A Way To Automate The Process Of Increasing Web Traffic?
Imagine owning a web site where the only thing you had to do to deliver a stream of web traffic to your site was to regularly publish valuable content to your web site.
This is not fantasy … it’s a fact! In fact, many website owners are currently doing this … and you can too!
In our WordPress Traffic Blueprint article series, we will show you how to set up an automated traffic machine that can drive a stream of targeted visitors to your web site, simply by publishing regular content to your web site.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Website
As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for creating sustainable web traffic
- Add web content on a regular basis to drive visitors and generate web traffic data organically
- Add new traffic strategies and test
(To get sustainable web traffic, you need to first put in the right systems)
Right now, we’re mostly concerned with Step One. The purpose of our article is to help you set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling things when required
- Automatically get your website content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress web site, you simply publish content and WordPress will do the rest, notifying other sites about your content and bringing you back web traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website is not the same as a professionally-configured WordPress site.
An ”expertly configured” WordPress website or blog is a blog that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and the way it can be integrated with various services, specifically in areas like search engine optimization, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Powered Web Site?
We write extensively on this site about the benefits of using WordPress-driven websites to grow your business online.
Understanding how an “expertly configured” WordPress blog can be used to create an automated traffic system requires a number of articles, which is why we recommend that you spend some time reading our content and consider subscribing to this site (this way, you will be informed when we publish new information about this topic).
Let’s start by addressing some basic questions:
Why WordPress? What does WordPress provide that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are built using platforms that create “static” websites. Essentially, this means that your web site pages just sit inside the server waiting to be discovered. A static website doesn’t communicate with anyone else outside the application; it doesn’t broadcast to anyone in the cybersphere or notify any other site that new content has recently been added.
Think about it … if in a traditional website, the content simply sits there passively waiting to be found, then the business owner has to constantly promote their website and its content to keep bringing in new visitors.
WordPress is different!
The WordPress platform comes with default functionality that gives you the ability to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is add content and your site will do the rest, instantly notifying various online properties about your new content to start driving you more traffic …
(With an expertly configured WordPress web site, you simply publish content and your site does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we explain the components of this automated traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also expert integration of your built-in WordPress features with external tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various third-party sites, you simply begin publishing new content on a regular basis and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to potential visitors.
- Optimize – We recommend starting with a content publishing strategy to build traffic organically. With the right systems in place, you can then begin measuring and analyzing incoming traffic and start gathering valuable data that will allow you to make better decisions as you expand to new traffic generation strategies.
This is the end of Part One
To continue reading, click here:
This article is part of a comprehensive tutorial series aimed at helping small business owners learn how to grow their business online cost-effectively using a WordPress-driven website and proven online marketing methods.
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