WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles aimed at helping you learn how to grow your business online and drive traffic organically with a WordPress website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of just about every business online.
Learning how to bring traffic to your website is vital to running a business online successfully. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Have Difficulty Attracting Traffic To Their Web Sites?
Type in any of the commonly-searched key phrases below into Google …
- “how to get more visitors to my web site for free”
- “how can I bring more web traffic to my web site”
- “top 5 places to attract more web traffic”
- “how to drive more web traffic using paid advertising”
- “I need more free website visitors”
… and you will immediately find tons of sites with tips, tricks, and information about different methods to get more traffic to your website …
(There are many ways to increase web traffic to your web site. This article series will show you how to set up a system to benefit from all these traffic generation strategies!)
There is clearly no shortage of ways to drive traffic to your site. There are loads of courses and free information that can teach you strategies to increase traffic to your website.
The problem is often more about business owners not investing sufficient time into learning how to drive traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are several ways to automate and leverage your web traffic generation.
The diagram below shows how most small businesses approach the challenge of generating website traffic …
(This is how most small businesses approach traffic generation)
Essentially, the typical approach many businesses take is this: first, you get your website, and then you figure out ways of driving traffic to it.
As you will see in just a moment, there is a better approach.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will eliminate this problem.
There is nothing wrong with outsourcing if you already have great systems in place to manage your traffic generation activities. If not, you will probably end up wasting a lot of time and money looking for a positive ROI traffic-getting strategy.
(Without a proper foundation and the right systems in place, web traffic generation can end up being very costly!)
Sustainable traffic generation requires setting up a solid foundation online, putting the right systems in place, testing variables in your campaigns, experimenting with different services, analyzing results, comparing ROI across different traffic generation opportunities, and so on.
Is There A Simple, Automated Way To Generate Traffic?
Imagine if you owned a website where the only thing you had to do to drive new targeted traffic to your business was to regularly publish content to your site.
This is not science fiction … it’s a fact! As a matter of fact, many website owners are already doing what we have just described … and so can you!
In this article series, we will show you how to set up an automated traffic system that will begin driving a stream of new visitors to your website, simply by publishing content to your website on a consistent basis.
How To Set Up A System That Will Automatically Help Increase Traffic To Your Website
As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for driving sustainable traffic
- Add content on a regular basis to drive visitors and generate data organically
- Test new traffic methods
(Getting web traffic sustainably requires setting up a solid foundation online and implementing proper systems)
Right now, we’ll mostly be focusing on Step 1. The aim of our article is to provide an overview of how to set up a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money by starting with a simple setup and scaling up when required
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress site, you just publish new content and WordPress will then do the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress site.
An ”expertly configured” WordPress website is a website or blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and its integration with various sites, specifically in areas like SEO, external site notification, and analytics.
Why Use An Expertly Configured WordPress Website?
We have published many detailed articles on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding how an “expertly configured” WordPress website can help begin delivering targeted visitors to your business requires a number of articles, which is why we really recommend that you spend some time reading our other articles and consider subscribing to our site (this way, we can let you know whenever we publish new content on this topic).
Let’s start by answering some basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? Why not use another platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Site)
Many sites are traditionally built with applications that create websites with “static” web pages. Essentially, what this means is that the website content mostly sits inside a server waiting to be discovered. On its own, a static website doesn’t communicate with anyone outside the application; it doesn’t ’ping’ anybody in cyberspace or notify any other website that new content has recently been added.
Think about it … if in a static website, all of the content simply sits there passively waiting to be found, then the business owner has to constantly promote their website and its content to keep driving web traffic.
WordPress is different!
The WordPress platform provides special features that let site owners set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is publish content and WordPress will then do the rest, instantly notifying various online properties about your site to automatically drive your business new traffic …
(With an expertly configured WordPress website, you just publish content and WordPress will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we explain the components of your automated traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal results.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also the expert integration of your WordPress functionality with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various third-party sites, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to new targeted visitors.
- Optimize – We recommend beginning with a content strategy to build traffic sustainably. With the right systems in place, you can also begin to monitor and analyze your results and gather valuable information that will allow you to make better decisions when expanding to different traffic generation strategies.
This is the end of Part One
To read more, click on the link below:
This article is part of a comprehensive series of articles designed to help small business owners learn how to grow their business using a WordPress-powered website and proven web marketing methods.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum