WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles designed to help you learn how to grow your business online inexpensively with a WordPress-powered website or blog and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Discovering effective strategies to get traffic to your website is one of the most important skills of building a successful business presence online. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Driving More Visitors To Their Web Sites?
Type any of the commonly-searched key phrases below into Google …
- “drive more traffic to my site”
- “how can I increase more visitors to my web site”
- “ways to increase more website visitors”
- “ideas to increase more web traffic using YouTube”
- “bring more visitors to my website”
… and you will immediately find loads of information on methods to help you drive more visitors to your website …
(There are lots of ways to drive more web traffic to your web site. This article series will show you how to set up a simple system to take advantage of most of these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your website. There are thousands of courses and free resources that can show you how to drive more visitors to your website.
The problem often has more to do with business owners not investing enough time into learning how to generate new traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.
The diagram below shows how most businesses approach the process of generating website traffic …
(This is how many businesses approach traffic generation)
Essentially, the typical approach many small businesses take is this: first, you build a website, and then you figure out ways of driving traffic to your site.
As you will discover in just a moment, there is a better way.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will address the problem.
There is nothing wrong with outsourcing if you already have great systems in place to manage your traffic generation activities. If not, you will probably end up investing a lot of your valuable time and money searching for a positive ROI method that can consistently deliver you a positive ROI.
(Without a solid foundation and proper systems, traffic generation can become a costly waste of time and money!)
Sustainable traffic generation involves laying a solid foundation online, putting the right systems in place, continually testing campaign variables, experimenting with different marketing and promotional strategies, analyzing results, measuring ROI across different traffic generation strategies, etc.
Is There A Simpler, Automated Way To Get Web Visitors?
Imagine owning a website where the only thing you had to do to automatically deliver targeted visitors to your business was to publish content consistently.
This is not fiction or fantasy … it’s a fact! Many website owners already have some or all of the elements set up to benefit from the automated traffic system described above … and so can you!
In our Website Traffic Blueprint article series, we explain the process of setting up an automated traffic generation machine that can begin to attract targeted visitors to your website, simply by adding regular content to your site.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for creating sustainable web traffic
- Add content on a regular basis to drive visitors and generate data organically
- Test new traffic methods
(Driving more web traffic sustainably requires laying a solid foundation online and implementing the right systems)
Right now, we’re mostly concerned with Step One. The purpose of our article is to provide an overview of how to set up a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling up cost-effectively
- Automatically get your website pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress web site, you just post content and your site will then do the rest!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress web site is a website that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and the way it can be integrated with other services, specifically in areas like SEO, external site notification, and reporting.
Why Do I Need An Expertly Configured WordPress Site?
We write extensively on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding how an “expertly configured” WordPress website or blog can instantly deliver web traffic to your business requires several articles, which is why we highly recommend that you spend some time reading our other articles and consider subscribing to our site (this way, you will be informed whenever we publish a new article).
Let’s start by addressing these basic questions:
What makes WordPress so special? Why not use another web platform?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Site)
Many web sites are traditionally built using platforms that create websites with “static” web pages. Essentially, this means that your web pages simply sit inside your server waiting to be discovered. The static website doesn’t communicate with anyone else outside the platform; it doesn’t ’ping’ anybody in the cybersphere or announce to any other site that new content has recently been published.
Think about it … if in a traditional website, the content simply sits there passively waiting to be found, then the web site owner has to actively keep promoting their website and its content to keep driving web traffic.
WordPress is different!
The WordPress CMS application provides a number of features that give you the ability to set up, configure and build an automated “web traffic generation” machine, where all you then have to do is post content and your website will then do the rest, instantly notifying various online properties about your site to automatically bring your business more web site traffic …
(With an expertly configured WordPress website, you simply post content and WordPress then does the rest, informing other sites about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we break down the components of this automated web traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for best results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also an integration of your built-in WordPress features with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various third-party sites, you then begin publishing new content on a regular basis and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to more visitors.
- Optimize – We recommend starting with a content marketing strategy to build organic traffic. With the right systems in place, you can begin to track and understand your incoming traffic and gather valuable information that will allow you to make better decisions when using new traffic generation methods.
This is the end of Section One
To read the rest of this article, click here:
This tutorial is part of a comprehensive series of articles aimed at helping site owners learn how to grow their business online cost-effectively and drive traffic organically with a WordPress-driven website or blog and proven marketing strategies that are easy and quick to implement.
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