WordPress Traffic Automation Guide

This article is part of a series of articles aimed at helping you learn how to grow your business online inexpensively with a WordPress-driven website and proven web marketing strategies.

***

WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of most businesses online.

Knowing how to attract more visitors to your website is a requirement of building a business online successfully. Lack of online traffic is also one of the most common complaints made by website owners everywhere.

Why Do So Many Small Businesses Struggle To Get Traffic To Their Websites?

Type any of the key phrases below into Google …

• “increase traffic to your site”
• “how can I drive more web traffic to my web site for free”
• “ideas to attract more web traffic”
• “need to attract visitors using banner ads”
• “get prospects to my website for free”

… and you will find an overwhelming number of sites with tips, tricks, and information on different ways to help you drive more website visitors …

(There are lots of strategies to drive more website visitors. This article series will show you how to set up a simple system to benefit from all these traffic generation strategies!)

There is clearly no shortage of ways to drive visitors to your web site. There are loads of courses and free sites that can show you cost-effective methods to drive more visitors to your website.

The problem often has more to do with business owners not investing enough time into learning how to generate new traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to leverage and automate your web traffic generation.

The illustration below shows the typical approach most businesses take when it comes to generating traffic to their sites …

(This is how many website owners approach the challenge of generating web traffic)

Essentially, the typical approach most small businesses take is this: first, you get a website, and then you figure out how to drive traffic to it.

As you will discover in a moment, there is a smarter approach.

Don’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will address this problem.

Outsourcing is great if you have systems in place to manage your traffic generation campaigns already. If not, you will probably end up spending a lot of time and money looking for a profitable method.

(Without a solid foundation and the right systems, web traffic generation can become very costly!)

Increasing web traffic sustainably requires setting up a solid foundation online, putting proper systems in place, testing campaign variables, experimenting with different advertising and promotional methods, analyzing results, comparing ROI across different traffic generation strategies, and so on.

Is There A Simple, Automated Way To Drive Web Visitors?

Imagine if you owned a website where all you had to do to instantly deliver a stream of new visitors to your business was to regularly add content to your web site.

This is not fantasy … it’s a fact! Many website owners are already doing what we have described above … and you can too!

In our WordPress Traffic Blueprint article series, you will learn what it takes to set up an automated traffic machine that will help attract targeted traffic to your business, simply by adding regular content to your website.

How To Set Up An Automated Web Traffic System

As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:

1. Set up systems to lay down a solid foundation for getting sustainable traffic
2. Add content on a regular basis to drive visitors and generate web traffic data organically
3. Test other traffic methods

(To generate sustainable web traffic, you first need to set up the right systems)

Right now, we’re mostly concerned with Step 1. The aim of our article series is to help you set up a traffic generation system that will ultimately help you:

• Save time using automation and leverage
• Save money in lots of different ways
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation methods, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress web site, you just add content and WordPress will then do the rest, notifying the world about your new content and bringing you back traffic!)

An Expertly Configured WordPress Site – What Is It?

An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress web site.

An ”expertly configured” WordPress web site is a website that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and the way it can be integrated with other services, specifically in areas like search engine optimization, content syndication, and analytics.

Why Use An Expertly Configured WordPress Site?

We write extensively on this site about the benefits of using WordPress-powered sites to grow your business online.

Understanding why and how an “expertly configured” WordPress website or blog can instantly drive new targeted traffic to your business requires a number of article installments, which is why we recommend that you spend some time reading our content and consider subscribing to our site (this way, you will be informed whenever a new article is published).

Let’s start by addressing a couple of basic questions:

Why WordPress? What does WordPress do that other web platforms don’t?

Take a look at the illustration below …

(Static vs Expertly Configured WordPress Website)

Many sites are built with applications that create websites with “static” web pages. Essentially, what this means is that your web files simply sit inside a server waiting to be found. On its own, the static website doesn’t communicate with anything outside the application; it doesn’t ’ping’ anybody in the cybersphere or inform any other website that new content has recently been published to the website.

Think about it … if with a traditional website, the content just sits there passively waiting to be found, then the site owner has to continually keep on promoting their site and its content to keep driving new visitors.

WordPress is different!

The WordPress CMS application provides special features that let you set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is post content and your site does the rest, instantly notifying search engines, social media and other online properties about your new content to automatically drive your business more website traffic …

(With an expertly configured WordPress web site, you simply post new content and your site then does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Site Traffic Blueprint overview, we break down the components of this automated web traffic system:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal results.
• Automate – Your traffic machine requires not only internal WordPress settings to be configured but also expert integration of your site with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your WordPress settings and integrating your website with various external services, you then begin publishing new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to more visitors.
• Optimize – We recommend beginning with a content strategy to build sustainable traffic. With the right systems in place, you can begin to measure and understand your results and gather valuable information that will allow you to make better decisions as you expand to different traffic generation strategies.

This is the end of Section 1

To keep reading about this topic, click on the link below:

Web Site Traffic Blueprint Part Two – How To Create An Automated Web Traffic Generation Machine

This article is part of an article series aimed at helping business owners learn how to grow their business online cost-effectively and drive traffic organically with a WordPress-driven website and proven web marketing methods.

Get Notified When New Tutorials Get Published – Subscribe Using The Form Below!

***