WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles and tutorials designed to help you learn how to grow your business online inexpensively with a WordPress website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need a regular stream of new traffic to survive online.
Discovering sustainable methods to get visitors to your website is essential to growing an online presence successfully. Increasing traffic to a web site is also one of the most difficult challenges faced by almost every website owner.
Why Are So Many Businesses Having Difficulty Attracting More Visitors To Their Websites?
Search for any of the key phrases below in Google …
- “increase more traffic to my web site for free”
- “how do I increase more traffic to my web site for free”
- “ways to attract web site traffic”
- “ideas to bring more traffic using Reddit”
- “bring more traffic to my website for free”
… and you will be presented with loads of information on different methods to help drive more website visitors …
(There are loads of ways to increase your website visitors. In this article series you will learn how to set up a system to benefit from most of these traffic generation strategies!)
There is clearly no shortage of ways to drive visitors to your website. There are thousands of courses and free information that can show you strategies to bring more visitors to your web site.
The problem is often more about businesses not investing sufficient time into learning how to drive web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to automate and leverage your web traffic generation.
The diagram below shows how many businesses typically approach the challenge of generating website traffic …
(This is how most website owners approach traffic generation)
Essentially, the typical approach many businesses take is this: first, you build your website, and then you figure out ways of driving traffic to it.
As we will show you in a moment, there is a smarter way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will eliminate this problem.
Outsourcing is great if you already have the systems set up to manage and process information about your traffic generation activities. If not, all you will probably do is end up spending a lot of time and money searching for a profitable strategy that can consistently deliver you a positive ROI.
(Without laying down a solid foundation and putting the right systems in place, online traffic generation can end up being very costly!)
Sustainable traffic generation requires laying a solid foundation online, implementing the right systems, continually testing campaign elements, experimenting with different methods, tracking results, comparing ROI across different traffic generation methods, etc.
Is There A Way To Automate The Process Of Increasing Website Traffic?
Imagine if you owned a website where all you had to do to automatically attract web traffic to your site was to publish content on a regular basis.
This is not fantasy … it’s a fact! As a matter of fact, many website owners are already profiting with this automated traffic system … and you can too!
In the Web Traffic Blueprint article series, we will show you the process of setting up an automated traffic system that can help begin to attract targeted visitors to your website, simply by publishing new content to your website on a consistent basis.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for creating sustainable web traffic
- Add content on a regular basis to drive visitors and generate data organically
- Add other traffic methods
(Getting more web traffic sustainably involves setting up a solid foundation online and implementing the right systems)
At this stage, we’re mostly concerned with Step 1. The aim of this article is to explain the process of setting up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress site, you just post content and your site will then do the rest, notifying the world about your content and bringing you back traffic!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress website or blog.
An expertly configured WordPress site is a blog that is not only built on the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and how it can be integrated with various services, specifically in areas like search engine optimization, content syndication, and analytics.
Why Use An Expertly Configured WordPress Web Site?
We write extensively on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding how an “expertly configured” WordPress web site can drive a stream of web traffic to your business requires several article installments, which is why we recommend that you spend some time reading our content and consider subscribing to our site (this way, we can let you know when we publish a new article).
Let’s start by addressing a couple of basic questions:
Why does it have to be WordPress? Why not use some other web platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are traditionally built using platforms that create websites with “static” web pages. Essentially, what this means is that your content just sits inside a server waiting to be discovered. By itself, a static website doesn’t communicate with anything outside its platform; it doesn’t ’ping’ anyone in the cybersphere or notify any other website when new content has been published.
Think about it … if in a traditional website, your content just sits there passively waiting to be found, then you have to continually keep on promoting your site and your content to maintain new web traffic coming.
WordPress is different!
The WordPress application comes with powerful built-in functionality that gives you the ability to set up, configure and build an automated “traffic generation” machine, where all you then have to do is publish content and your website will do the rest, instantly notifying search engines, social media and other online properties about your site to automatically bring your business new web site traffic …
(With an expertly configured WordPress site, you just post new content and your site will then do the rest, informing the world about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we go over the components of your automated online traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for best results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also an expert integration of your WordPress site with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various external tools, you simply begin to publish new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to potential new visitors.
- Optimize – We recommend starting with a content publishing strategy to build organic traffic. With the right systems in place, you can then start to measure and understand your incoming traffic and start gathering valuable data that will allow you to make better decisions as you expand to other traffic generation methods.
This is the end of Part One
To continue reading about this topic, click on the link below:
This article is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online cost-effectively using a WordPress-driven website or blog and proven marketing strategies that are easy to implement.
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