WordPress Traffic Automation Guide

This article is part of a comprehensive article series designed to help business owners learn how to grow their business with a WordPress website or blog and proven online marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of just about every business online.

Finding sustainable strategies of getting traffic to your website is vital to growing a successful digital presence. Getting visitors to a web site is also one of the greatest challenges faced by most business owners.

Why Do So Many Businesses Struggle To Get Visitors To Their Web Sites?

If you search for any of the information below in Google …

• “attract traffic to your web site for free”
• “how can I attract traffic to my web site for free”
• “top 10 methods to bring traffic”
• “ways to attract more visitors using YouTube”
• “I need free web visitors”

… and you will be presented with tons of sites that contain information on different strategies to drive more website visitors …

(There are loads of ways to increase your website visitors. In this article series you will learn how to set up a simple system to take advantage of most of these traffic generation methods!)

Clearly, there is no shortage of ways to drive more visitors to your web site. There are thousands of courses and free resources that can show you effective how to drive more visitors to your site.

The problem is often more about business owners not investing enough time into learning how to generate web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to leverage and automate your web traffic generation.

The illustration below shows how many businesses typically approach the challenge of generating website traffic …

(This is how many website owners approach traffic generation)

Essentially, the typical approach many businesses take is this: first, you get your website, and then you figure out how to drive traffic to the site.

As you will see in a moment, there is a smarter way.

Don’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will address this problem.

There is nothing wrong with outsourcing if you have systems in place to manage your traffic generation activities already. If not, you will probably end up spending a lot of valuable time and money looking for a positive ROI traffic-getting strategy.

(Without a solid foundation and systems in place, web traffic generation can become a costly waste of time and money!)

Getting a regular stream of web traffic sustainably involves setting up a solid foundation online, implementing the right systems, continually testing elements in your campaigns, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation solutions, and so on.

Is There A Way To Automate The Process Of Driving More Website Traffic?

Imagine if all you had to do to attract new visitors to your site was to regularly add great content to your website or blog.

This is not fiction or fantasy … it’s a fact! Many website owners already have some or all of the basic components set up for this to happen … and so can you!

In the Web Site Traffic Blueprint article series, you will learn the process of setting up an automated traffic system that can instantly begin to attract targeted visitors to your web site, simply by adding content on a regular basis to your website.

How To Set Up An Automated Web Traffic System

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 fundamental steps:

1. Set up specific systems to lay down a solid foundation for generating sustainable web traffic
2. Add content on a regular basis to drive traffic and generate web traffic data organically
3. Start testing other traffic strategies

(To get sustainable web traffic, you first need to set up the right systems)

Right now, we’ll mostly be focusing on Step 1. The aim of our article series is to lay the foundations of a traffic generation system that will ultimately help your business:

• Save time using leverage and automation
• Save money by starting simple and scaling things sensibly
• Automatically get your website pages indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation methods, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress site, you just publish content and your website does the rest!)

An Expertly Configured WordPress Site – What Is It?

An expertly configured WordPress site is not the same as a professionally-configured WordPress web site.

An ”expertly configured” WordPress website or blog is a web site that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and how it integrates with other services, specifically in areas like search engine optimization, 3rd-party site syndication, and analytics.

Why Use An Expertly Configured WordPress-Powered Web Site?

We write extensively on this site about the benefits of using WordPress-driven websites to grow your business online.

Understanding how and why an “expertly configured” WordPress blog can be used to set up an automated traffic generation system requires a number of article installments, which is why we recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know when we publish new content about this topic).

Let’s begin by answering these basic questions:

Why WordPress? Why can’t you use some other web platform?

Take a look at the illustration below …

(Static Website vs Expertly Configured WordPress Site)

Many websites are built using applications that create “static” websites. Essentially, what this means is that the content pages typically sit inside a server waiting to be discovered. A static website doesn’t communicate with anyone else outside its application; it doesn’t ’ping’ anyone in the cybersphere or announce to any other website that new content has been published.

Think about it … if in a traditional website, all of your content just sits there passively waiting to be found, then you have to actively continue promoting your web presence and your content to continue driving new visitors.

WordPress is different!

The WordPress CMS application provides several features that allow users to set up, configure and build an automated “traffic generation” machine, where all you then need to do is publish new content and your website will then do the rest, instantly notifying various online properties about your new content to automatically drive you more traffic …

(With an expertly configured WordPress web site, you simply post new content and your website does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Website Traffic Blueprint overview, we break down the components of this automated online traffic system:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for best results.
• Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also an integration of your site’s built-in functionality with external tools and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your WordPress settings and integrating your site with various external tools, you simply begin to publish new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to more web visitors.
• Optimize – We recommend beginning with a content publishing strategy to build traffic sustainably. With the right systems in place, you can then begin to measure and analyze your incoming traffic and gather valuable information that will allow you to make more intelligent and cost-effective decisions when using other traffic generation methods.

This is the end of Section 1

To read the rest of this article, click on the link below:

WordPress Web Site Traffic Blueprint Part 2 – How To Create A Traffic Generation Machine

This tutorial is part of a comprehensive series of articles designed to help you learn how to grow your business online and drive traffic sustainably using a WordPress-powered website and proven marketing methods that are easy to implement.

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