WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles and tutorials designed to help business owners learn how to grow their business online cost-effectively and drive traffic organically with a WordPress-powered website or blog and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of almost every business online.
Discovering sustainable strategies of attracting more traffic to your website is essential to building a successful presence online. Getting traffic to a website is also one of the greatest challenges faced by almost all website owners.
Why Do So Many Small Businesses Have Difficulty Getting More Visitors To Their Web Sites?
If you type any of the commonly-searched key phrases below into Google …
- “how to bring more visitors to your web site for free”
- “attract web traffic to my web site for free”
- “top 100 resources to increase more website visitors”
- “fastest ways to attract traffic using banner ads”
- “I need more web site visitors”
… and you will be immediately presented with loads of information about different methods to help get more website visitors …
(There are lots of methods to get more website visitors. This article series will help you set up a simple system to benefit from many of these traffic generation strategies!)
There is clearly no shortage of ways to drive more visitors to your website. There are tons of products and free resources that can teach you how to drive more traffic to your web site.
The problem often has more to do with business owners not investing enough time into learning how to generate traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The illustration below shows the approach many small businesses take when it comes to generating traffic to their sites …
(This is how most web site owners approach the challenge of generating traffic to their sites)
Essentially, the typical approach most businesses take is this: first, you get a website, and then you figure out how to drive traffic to your website.
As we will show you in just a moment, there is a better way.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will address this problem.
Outsourcing is fine if you have great systems set up to manage your traffic generation activities already. If not, all you will probably do is end up wasting a lot of valuable time and money searching for a positive ROI traffic-getting method.
(Without laying down a solid foundation and putting proper systems in place, online traffic generation can become very costly!)
Sustainable traffic generation requires laying a solid foundation online, putting proper systems in place, testing campaign elements, experimenting with different advertising and promotional strategies, tracking results, comparing ROI across different traffic generation opportunities, etc.
Is There A Way To Automate The Process Of Generating More Traffic?
Imagine if all you had to do to instantly deliver an ongoing stream of new targeted traffic to your website was to regularly publish great content to your web site.
This is not science fiction or fantasy … it’s a fact! As a matter of fact, many website owners already have some or all of the prerequisites set up to benefit from the automated traffic system we have just described … and so can you!
In this article series, you will learn how to set up an automated traffic machine that will help begin delivering new visitors to your website, simply by adding regular content to your web site.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for driving sustainable traffic
- Add content on a regular basis to start bringing visitors and generating data
- Test new traffic methods
(Sustainable traffic generation involves setting up a solid foundation online and implementing the right systems)
Right now, we’ll mostly be focusing on Step One. The aim of our article series is to help you lay the foundations for a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress site, you just publish content and WordPress does the rest, informing the world about your new content and bringing you back traffic!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress web site is not the same as a professionally-configured WordPress site.
An ”expertly configured” WordPress website is a site that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and how it can be integrated with various services, specifically in areas like SEO, external site syndication, and analytics.
Why Use An Expertly Configured WordPress Website?
We write extensively on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding how an “expertly configured” WordPress site can help create an automated traffic system requires several article installments, which is why we strongly recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know when we publish new content about this topic).
Let’s begin by addressing these basic questions:
What makes WordPress so special? Why not use another web platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are traditionally built on platforms that create websites with “static” web pages. Essentially, this means that the website content just sits inside the server waiting to be discovered. The static website doesn’t communicate with anyone else outside its application; it doesn’t send out ’pings’ to anybody in cyberspace or notify any other website when new content has recently been published.
Think about it … if with a static website, your content just sits there passively waiting to be found, then you have to keep promoting your website and your content to maintain new web traffic coming.
WordPress is different!
The WordPress application comes with default functionality that lets users set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is add content and WordPress will then do the rest, instantly notifying various online properties about your site to automatically start generating you more traffic …
(With an expertly configured WordPress site, you just post content and WordPress does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Traffic Blueprint overview, we break down the components of your automated web traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also expert integration of your site with external services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your site with various third-party tools, you simply begin publishing new content on a regular basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to new visitors.
- Optimize – We recommend starting with a content-focused strategy to build traffic organically. With the right systems in place, you can start to track and understand your incoming traffic and start gathering valuable data that will allow you to make better decisions as you expand to different traffic generation strategies.
This is the end of Part 1
To read more, click here:
This article is part of a comprehensive series of tutorials designed to help you learn how to grow your business online inexpensively and drive traffic automatically with a WordPress-driven website and proven web marketing strategies.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum