WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive tutorials designed to help small business owners learn how to grow their business with a WordPress-driven website or blog and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Learning how to attract traffic to your website is essential to building a successful digital presence. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Have Difficulty Bringing Traffic To Their Web Sites?
Type in any of the commonly-searched phrases below into Google …
- “how to get traffic to your web site”
- “how can I get more web traffic to my web site for free”
- “how to attract website traffic”
- “ideas to increase more web visitors using PPC advertising”
- “get more web traffic to your web site for free”
… and you will find loads of information on different ways to get more website visitors …
(There are loads of ways to increase your website visitors. This article series is designed to help you set up a simple system to benefit from all these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your site. There are loads of tutorials and free sites online that can show you effective ways to increase visitors to your site.
The problem is often more to do with businesses not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.
The picture below shows how most businesses approach the process of generating website traffic …
(This is how many small businesses approach the challenge of generating web traffic)
Essentially, the approach most small businesses typically take is this: first, you get your website, and then you figure out how to drive traffic to your site.
As you will discover in just a moment, there is a smarter approach.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will address this problem.
Outsourcing is great if you have great systems in place to manage and process information about your traffic generation campaigns. If not, you will probably end up investing a lot of your time and money looking for a profitable traffic method.
(Without a solid foundation and the right systems, website traffic generation can end up being very costly!)
Sustainable traffic generation requires laying a solid foundation online, implementing proper systems, continually testing elements in your campaigns, experimenting with different advertising and promotional services, tracking results, comparing ROI across different traffic generation methods, etc.
Is There A Simpler, Automated Way To Increase Web Traffic?
Imagine if you owned a website where the only thing you had to do to attract new targeted traffic to your business was to publish quality content on a regular basis.
This is not science fiction … it’s a fact! As a matter of fact, many website owners already have some or all of the elements in place for this to happen … and you can too!
In our article series, you will learn how to create an automated traffic system that will help begin to deliver new visitors to your site, simply by adding new content on a consistent basis to your website.
How To Set Up A System That Will Automatically Help Drive More Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for generating sustainable traffic
- Add web content on a regular basis to start driving traffic and generating traffic data
- Test new traffic strategies
(To get sustainable traffic, you need to first put in the right systems)
At this stage, we’re mostly concerned with Step One. The purpose of this article series is to help you lay the foundations for a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money by starting simple and scaling things in an economically sensible way
- Automatically get your website content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress web site, you simply add content and WordPress will do the rest, informing other sites about your content and bringing you back traffic!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress website is different than a professionally-configured WordPress web site.
An ”expertly configured” WordPress site is a blog that is not only built on the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Driven Web Site?
We provide a number of detailed articles on this site about the benefits and advantages of using the WordPress platform to grow your business online.
Understanding how an “expertly configured” WordPress blog can create an automated traffic generation system requires several article installments, which is why we highly recommend that you spend some time reading our other articles and consider subscribing to our site (this way, we can let you know when new information on this topic is published).
Let’s begin by answering some basic questions:
Why use WordPress to set up an automated traffic generation system? Why not use some other platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Site)
Many web sites are traditionally built using applications that create “static” websites. Essentially, this means that your website pages just sit inside your server waiting to be found. By itself, a static website doesn’t communicate with anything outside its application; it doesn’t ’ping’ anybody in cyberspace or inform any other site that new content has recently been published to the website.
Think about it … if in a traditional website, the content just sits in a server passively waiting to be found, then the website owner has to continually promote their website and its content to continue bringing in new visitors.
WordPress is different!
WordPress comes with default functionality that gives you the ability to set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is add content and WordPress will do the rest, immediately notifying search engines, social media and other online properties about your new content to drive you more website visitors …
(With an expertly configured WordPress site, you just post new content and your website will then do the rest, notifying other sites about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we go over the components of your automated traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also an integration of your WordPress site with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site has been configured and integrated with various external sites, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to more web visitors.
- Optimize – We recommend starting with a content strategy to build sustainable traffic. With the right systems in place, you can then start measuring and analyzing your results and gather valuable information that will allow you to make smarter decisions when expanding to other traffic generation strategies.
This is the end of Section 1
To read the rest of this article, click on the link below:
This article is part of an tutorial series designed to help you learn how to grow your business online and drive traffic sustainably with a WordPress-powered website or blog and proven marketing strategies that are easy to implement.
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