WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles and tutorials designed to help small business owners learn how to grow their business online inexpensively and drive traffic organically with a WordPress website and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to prosper online.
Learning how to generate traffic to your website is essential to growing a successful web presence. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Attract More Traffic To Their Websites?
If you search for any of the following information in Google …
- “get more visitors to my web site for free”
- “how can I attract more visitors to my website”
- “best 100 places to get traffic”
- “how to attract more web site visitors using videos”
- “get web traffic to your web site”
… and you will be presented with tons of pages with tips, tricks, and information on different methods to drive more visitors to your website …
(There are lots of methods to drive more web traffic to your site. This article series will show you how to set up a simple system to take advantage of most of these traffic generation strategies!)
There is clearly no shortage of ways to drive more traffic to your site. There are tons of products and free sites that can teach you cost-effective ways to drive more visitors to your web site.
The problem often has more to do with business owners not investing enough time into learning how to generate web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The picture below shows the approach many small businesses take when it comes to generating traffic to their sites …
(This is how most website owners approach the challenge of generating traffic to their sites)
Essentially, the typical approach most small businesses take is this: first, you get a website, and then you figure out ways of driving traffic to the site.
As you will discover in just a moment, there is a smarter way.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will take care of this problem.
Outsourcing is great if you have great systems set up to manage and process information about your traffic generation activities. If not, all you will probably do is end up investing a lot of your time and money looking for a profitable traffic-getting method.
(Without a proper foundation and the right systems in place, online traffic generation can end up becoming a costly waste of time and money!)
Sustainable traffic generation requires laying a solid foundation online, implementing the right systems, continually testing elements in your campaigns, experimenting with different marketing and promotional strategies, tracking results, measuring ROI across different traffic generation methods, etc.
Is There A Way To Automate The Process Of Generating More Traffic?
Imagine if all you had to do to deliver new visitors to your website was to publish content consistently.
This is not fantasy … it’s a fact! In fact, many website owners are already profiting with this automated traffic system … and so can you!
In our Web Site Traffic Blueprint article series, we explain how to create an automated traffic generation system that will drive web traffic to your business, simply by publishing regular content to your website.
How To Set Up A System That Will Automatically Bring More Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for generating sustainable traffic
- Add content on a regular basis to start bringing visitors and generating traffic data
- Start testing other traffic strategies
(Sustainable traffic generation involves setting up a solid foundation online and implementing systems)
At this stage, we’re mostly concerned with Step 1. The purpose of this article series is to help you lay the foundations for a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress site, you simply add content and your website then does the rest, notifying other sites about your new content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress site is not the same thing as a professionally-configured WordPress web site.
An ”expertly configured” WordPress website is a website or blog that is not only built using the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and how it can be integrated with various sites, specifically in areas like search engine optimization, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Website?
We write extensively on this site about the benefits of using WordPress-driven websites to grow your business online.
Understanding how an “expertly configured” WordPress website will help begin driving an ongoing stream of new targeted traffic to your business requires a number of article installments, which is why we strongly recommend that you spend some time reading our content and consider subscribing to our site (this way, we can let you know when new information on this topic gets published).
Let’s start by addressing these basic questions:
Why does it need to be WordPress? What does WordPress do that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many websites are built on platforms that create websites with “static” web pages. Essentially, what this means is that the web content simply sits inside your server waiting to be found. The static website doesn’t communicate with anyone outside the platform; it doesn’t send out ’pings’ to anyone in cyberspace or notify any other site when new content has recently been published on the site.
Think about it … if in a traditional website, all of your content just sits in a server passively waiting to be found, then you have to keep promoting your site and your content to maintain web traffic coming.
WordPress is different!
The WordPress CMS application provides several features that allow you to set up, configure and build an automated “online traffic generation” machine, where all you then need to do is publish content and WordPress does the rest, instantly notifying search engines, social media and other online properties about your site to automatically start bringing your business more website traffic …
(With an expertly configured WordPress site, you simply post new content and WordPress then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we explain the components of your automated traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for best results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also the expert integration of your site’s built-in functionality with external tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various third-party sites, all you have to do is publish new content on a regular basis and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to new targeted visitors.
- Optimize – We recommend beginning with a content publishing strategy to build sustainable traffic. With the right systems in place, you can then begin measuring and understanding the traffic generated as a result and start gathering valuable data that will allow you to make smarter decisions as you expand to other traffic generation strategies.
This is the end of Part 1
To keep reading this article, click on the link below:
This tutorial is part of a comprehensive series of articles designed to help site owners learn how to grow their business online cost-effectively and drive traffic sustainably using a WordPress website and proven online marketing methods.
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