WordPress Traffic Automation Guide

This tutorial is part of a comprehensive article series aimed at helping website owners learn how to grow their business online inexpensively using a WordPress-driven website or blog and proven web marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of almost every business online.

Learning sustainable strategies of driving more traffic to your website is essential to growing a successful digital presence. Increasing visitors to a website is also one of the biggest challenges faced by most web site owners.

Why Do So Many Small Businesses Struggle To Attract More Visitors To Their Websites?

If you search for any of the phrases below in Google …

• “how to bring traffic to my site”
• “how can I drive traffic to my web site for free”
• “top 50 places to bring web site traffic”
• “learn how to get visitors using solo ads”
• “need web traffic”

… and you will immediately find loads of tips, tricks, and information on different strategies to help you increase traffic to your site …

(There are many methods to drive more web traffic to your website. This article series is designed to help you set up a simple system to take advantage of most of these traffic generation methods!)

There is clearly no shortage of ways to drive traffic to your web site. There are thousands of courses and free sites that can show you how to bring more traffic to your web site.

The problem often has more to do with business owners not investing enough time into learning how to generate new web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.

The diagram below shows the typical approach most small businesses take when it comes to generating website traffic …

(This is how most small businesses approach traffic generation)

Essentially, the approach many businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to it.

As you will discover in just a moment, there is a better approach.

You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will eliminate this problem.

Outsourcing is useful if you have systems in place to manage your traffic generation campaigns already. If not, all you will probably do is end up spending a lot of valuable time and money searching for a positive ROI strategy.

(Without a solid foundation and the right systems in place, web traffic generation can end up being a costly waste of time and money!)

Increasing web traffic sustainably requires setting up a solid foundation online, putting the right systems in place, testing campaign elements, experimenting with different advertising and promotional strategies, tracking results, comparing ROI across different traffic generation methods, etc.

Is There A Way To Automate The Process Of Driving Website Traffic?

Imagine if you owned a web site where the only thing you had to do to automatically attract targeted traffic to your site was to publish content on a regular basis.

This is not fiction or fantasy … it’s a fact! Many website owners already have some or all of the elements in place for this to happen … and so can you!

In our Web Site Traffic Blueprint article series, you will learn the process of setting up an automated traffic machine that will begin to attract web traffic to your site, simply by adding content to your website on a regular basis.

How To Set Up A System That Will Automatically Help Bring More Traffic To Your Website

As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:

1. Set up systems to lay down a solid foundation for generating sustainable traffic
2. Add web content on a regular basis to drive traffic and generate web traffic data organically
3. Add new traffic strategies and test

(Sustainable traffic generation requires laying a solid foundation online and putting systems in place)

At this point, we’re mostly concerned with Step 1. The aim of our article series is to lay the foundations of a traffic generation system that will ultimately help your business:

• Save time using leverage and automation
• Save money in lots of different ways
• Automatically notify search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation strategies, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress web site, you just add new content and WordPress will do the rest!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress website.

An ”expertly configured” WordPress blog is a blog that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and built-in functionality of WordPress and its integration with other sites, specifically in areas like search engine optimization, content syndication, and reporting.

Why Use An Expertly Configured WordPress-Driven Website?

We write extensively on this site about the benefits of using WordPress-powered websites to grow your business online.

Understanding why and how an “expertly configured” WordPress blog can help begin driving an ongoing stream of targeted traffic to your business requires several articles, which is why we strongly recommend that you spend some time reading our other articles and consider subscribing to this site (this way, we can let you know when a new article gets published).

Let’s begin by answering some basic questions:

What makes WordPress so special? Why can’t you use some other platform?

Take a look at the diagram below …

(Static vs Expertly Configured WordPress Website)

Many sites are built on applications that create “static” websites. Essentially, this means that the content simply sits inside a server waiting to be discovered. The static website doesn’t communicate with anything outside the platform; it doesn’t send out ’pings’ to anybody in cyberspace or announce to any other site when new content has recently been published.

Think about it … if with a traditional website, the content just sits in a server passively waiting to be found, then the website owner has to keep promoting their website and its content to maintain new web traffic coming.

WordPress is different!

The WordPress application provides special features that allow users to set up, configure and build an automated “traffic generation” machine, where all you then have to do is add content and WordPress will do the rest, instantly notifying search engines, social media and other online properties about your site to automatically bring you new website traffic …

(With an expertly configured WordPress site, you just add content and your site does the rest, notifying other sites about your new content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The WordPress Web Site Traffic Blueprint overview, we explain the components of your automated traffic machine:

• Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
• Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also integrating your built-in WordPress features with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your site settings have been configured and integrated with various external services, you then begin publishing new content consistently and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to more visitors.
• Optimize – We recommend starting with a content marketing strategy to build sustainable traffic. With the right systems in place, you can begin tracking and analyzing incoming traffic and start gathering valuable information that will allow you to make smarter decisions when using new traffic generation methods.

This is the end of Section 1

To keep reading this article, click on the link below:

Website Traffic Blueprint Part Two – How To Drive More Traffic For Your Business Using WordPress

This tutorial is part of a comprehensive series of tutorials designed to help you learn how to grow your business and drive traffic organically using a WordPress-driven website or blog and proven online marketing methods.

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