WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles and tutorials designed to help site owners learn how to grow their business online and drive traffic sustainably with a WordPress-powered website or blog and proven marketing strategies that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Just about every business needs traffic to prosper online.
Learning how to bring more visitors to your website is vital to growing a successful web presence. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Getting Visitors To Their Web Sites?
If you search for any of the following information in Google …
- “how to drive more web traffic to your web site for free”
- “how can I drive web traffic to my website”
- “need to attract more web site traffic”
- “ways to get more visitors using Pinterest”
- “I need free website visitors”
… and you will be immediately presented with thousands of pages that contain tips, tricks, and information on different methods to help get more visitors to your site …
(There are many methods to increase your website visitors. In this article series you will learn how to set up a simple system to benefit from many of these traffic generation methods!)
There is clearly no shortage of ways to drive more visitors to your web site. There are loads of courses and free information that can show you effective strategies to drive more traffic to your web site.
The problem is often more about business owners not investing enough time into learning how to grow web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are several ways to leverage and automate your web traffic generation.
The picture below shows how most businesses approach the process of generating traffic to their sites …
(This is how most site owners approach traffic generation)
Essentially, the approach most small businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to your site.
As we will show you in just a moment, there is a smarter way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will address this problem.
Outsourcing is great if you already have great systems set up to manage and analyze the results of your traffic generation activities. If not, all you will probably do is end up investing a lot of time and money looking for a profitable traffic-getting strategy.
(Without a solid foundation and systems in place, website traffic generation can be very costly!)
Sustainable traffic generation requires laying a solid foundation online, putting the right systems in place, testing variables in your campaigns, experimenting with different methods, tracking results, measuring ROI across different traffic generation strategies, etc.
Is There A Way To Automate The Process Of Increasing Website Traffic?
Imagine owning a website where all you had to do to instantly deliver an ongoing stream of targeted traffic to your business was to regularly add great content to your site.
This is not science fiction … it’s a fact! As a matter of fact, many website owners already have some or all of the basic components set up to benefit from the automated traffic system we’ve just described … and you can too!
In our WordPress Traffic Blueprint article series, we explain what you need to do to set up an automated traffic machine that will help begin driving an ongoing stream of web traffic to your website, simply by publishing regular content to your site.
How To Set Up A System That Will Automatically Drive Traffic To Your Website
As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for creating sustainable traffic
- Add content on a regular basis to drive visitors and generate web traffic data organically
- Add new traffic strategies
(To generate sustainable web traffic, you first need to put in the right systems)
Right now, we’ll mostly be focusing on Step One. The aim of our article series is to explain the process of setting up a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money in many different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress web site, you simply publish new content and WordPress then does the rest, informing other sites about your new content and bringing you back traffic!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress web site is different than a professionally-configured WordPress website.
An ”expertly configured” WordPress site is a blog that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and the way it can be integrated with various sites, specifically in areas like search engine optimization, 3rd-party site syndication, and reporting.
Why Use An Expertly Configured WordPress-Powered Site?
We have published many great articles on this site about the benefits of using the WordPress CMS to grow your business online.
Understanding how an “expertly configured” WordPress blog can help create an automated traffic system requires several articles, which is why we highly recommend that you spend some time reading our posts and subscribe to this site (this way, you will be informed whenever new information on this topic is published).
Let’s start by addressing a couple of basic questions:
Why does it have to be WordPress? What does WordPress provide that other web platforms don’t?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are traditionally built on platforms that create websites with “static” web pages. Essentially, this means that the web site pages typically sit inside your server waiting to be found. The static website doesn’t communicate with anyone outside the platform; it doesn’t send out signals to anybody in the cybersphere or announce to any other website that new content has been published.
Think about it … if in a traditional website, your content just sits in a server passively waiting to be found, then you have to actively promote your web presence and your content to continue bringing in web traffic.
WordPress is different!
WordPress provides many features that let users set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is post content and WordPress then does the rest, immediately notifying search engines, social media and other online properties about your new content to automatically start bringing you new website traffic …
(With an expertly configured WordPress web site, you just post content and your site will do the rest, notifying the world about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we go over the components of this automated traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for best results.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also an integration of your built-in WordPress features with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your website with various third-party sites, all you have to do is publish new content on a regular basis and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to new targeted visitors.
- Optimize – We recommend starting with a content-focused strategy to build traffic sustainably. With the right systems in place, you can start to measure and analyze your incoming traffic and start gathering valuable information that will allow you to make intelligent and cost-effective decisions as you expand to additional traffic generation strategies.
This is the end of Section One
To keep reading this article, click on the link below:
This article is part of a comprehensive series of articles designed to help website owners learn how to grow their business online inexpensively and drive traffic sustainably using a WordPress website and proven online marketing strategies.
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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group