WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles aimed at helping you learn how to grow your business online with a WordPress-powered website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Just about every business needs traffic to prosper online.
Knowing how to generate more traffic to your website is a requirement of running a business online successfully. Driving visitors to a website is also one of the biggest challenges faced by almost all website owners.
Why Do So Many Small Businesses Struggle To Drive Traffic To Their Web Sites?
Search for any of the following information in Google …
- “get more traffic to my site”
- “get more web traffic to my website for free”
- “learn to get web site traffic”
- “learn how to bring more website visitors using LinkedIn”
- “drive buyers to your website”
… and you will be immediately presented with an overwhelming number of sites that provide tips, tricks, and information on different ways to increase visitors to your website …
(There are many ways to get more web traffic to your site. This article series will help you set up a system to benefit from all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your website. There are loads of tutorials and free information online that can show you effective strategies to bring more traffic to your web site.
The problem often has more to do with businesses not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are a number ways to leverage and automate your web traffic generation.
The picture below shows how most small businesses typically approach the challenge of generating website traffic …
(This is how most small businesses approach the challenge of generating website traffic)
Essentially, the approach most businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to your site.
As you will discover in just a moment, there is a smarter approach.
Don’t make the mistake of believing that “outsourcing” your traffic generation will eliminate this problem.
There is nothing wrong with outsourcing if you have great systems in place to manage and process information about your traffic generation activities already. If not, all you will probably do is end up wasting a lot of valuable time and money looking for a positive ROI strategy to attract targeted web traffic.
(Without a solid foundation and proper systems in place, traffic generation can end up being a costly waste of time and money!)
Sustainable traffic generation involves laying a solid foundation online, implementing the right systems, continually testing campaign variables, experimenting with different methods, analyzing results, comparing ROI across different traffic generation methods, and so on.
Is There A Simpler, Automated Way To Increase Web Visitors?
Imagine if you owned a web site where all you had to do to deliver web traffic to your website was to publish content on a regular basis.
This is not fiction or fantasy … it’s a fact! As a matter of fact, many website owners are already profiting with this automated traffic system … and you can too!
In our Web Traffic Blueprint article series, you will learn what is required to set up an automated traffic system that can begin driving a stream of web traffic to your business, simply by publishing content to your website on a regular basis.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for driving sustainable traffic
- Add web content on a regular basis to drive visitors and generate data organically
- Start adding other traffic methods and test
(Sustainable traffic generation requires setting up a solid foundation online and implementing systems)
Right now, we’ll mostly be focusing on Step 1. The aim of this article series is to help you understand how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress web site, you just post content and WordPress will do the rest, informing other sites about your content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress site.
An expertly configured WordPress blog is a website or blog that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and the way it integrates with other sites, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Driven Site?
We write extensively on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding how and why an “expertly configured” WordPress website or blog can be used to create an automated traffic system requires several articles, which is why we highly recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know when new content about this topic is published).
Let’s begin by answering some basic questions:
What makes WordPress so special? What does WordPress do that other web platforms don’t?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Site)
Many sites are built with applications that create “static” websites. Essentially, this means that your content just sits inside a server waiting to be found. The static website doesn’t communicate with anything outside its platform; it doesn’t ’ping’ anyone in cyberspace or notify any other website when new content has been added.
Think about it … if with a traditional website, the content just sits in a server passively waiting to be found, then the website owner has to constantly promote their site and its content to maintain new web traffic coming.
WordPress is different!
The WordPress CMS application provides many features that let you set up, configure and build an automated “online traffic generation” machine, where all you then have to do is add content and WordPress will then do the rest, instantly notifying various online properties about your site to automatically start driving your business new website visitors …
(With an expertly configured WordPress site, you simply add content and WordPress will then do the rest, notifying the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we break down the components of this automated online traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also integrating your site’s built-in functionality with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your website with various external services, you then begin publishing new content regularly and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to more visitors.
- Optimize – We recommend starting with a content-based strategy to build traffic organically. With the right systems in place, you can also start tracking and understanding your incoming traffic and start gathering valuable data that will allow you to make better decisions when expanding to new traffic generation strategies.
This is the end of Part 1
To read the rest of this article, click on the link below:
This tutorial is part of a comprehensive article series aimed at helping you learn how to grow your business online and drive traffic automatically with a WordPress website or blog and proven marketing methods that are easy and quick to implement.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)