WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles designed to help you learn how to grow your business online cost-effectively and drive traffic sustainably with a WordPress website or blog and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Learning how to drive more visitors to your website is a requirement of building a successful digital presence. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Get More Visitors To Their Websites?
Type in any of the following phrases into Google …
- “get more visitors to your web site”
- “how do I bring visitors to my web site”
- “ways to bring web visitors”
- “ways to attract website traffic using SEO”
- “need more website traffic”
… and you will find loads of information on strategies to help get more website visitors …
(There are loads of ways to get more web traffic to your website. In this article series you will learn how to set up a simple system to take advantage of most of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more traffic to your web site. There are thousands of tutorials and free resources that can teach you effective how to bring more traffic to your site.
The problem is often more to do with business owners not investing enough time into learning how to generate new web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The picture below shows the approach most businesses take when it comes to generating website traffic …
(This is how many website owners approach traffic generation)
Essentially, the typical approach many businesses take is this: first, you build a website, and then you figure out how to drive traffic to it.
As you will see in just a moment, there is a smarter way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will address this problem.
There is nothing wrong with outsourcing if you already have systems set up to manage your traffic generation activities. If not, you will probably end up wasting a lot of your time and money searching for a winning traffic method.
(Without a solid foundation and proper systems, online traffic generation can end up becoming very costly!)
Sustainable traffic generation requires laying a solid foundation online, implementing proper systems, continually testing campaign elements, experimenting with different advertising and promotional strategies, analyzing results, measuring ROI across different traffic generation methods, etc.
Is There A Simpler, Automated Way To Get Website Traffic?
Imagine if you owned a web site where all you had to do to automatically drive web traffic to your website was to publish content on a regular basis.
This is not fantasy … it’s a fact! As a matter of fact, many website owners are already doing what we have described above … and so can you!
In our article series, you will learn what you need to do to set up an automated traffic generation machine that can help begin attracting an ongoing stream of web traffic to your website, simply by adding regular content to your web site.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for getting sustainable traffic
- Add web content on a regular basis to drive visitors and generate web traffic data organically
- Start testing other traffic methods
(To get sustainable web traffic, you first need to set up the right systems)
Right now, we’re mostly concerned with Step 1. The aim of our article is to show you how to set up a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money in many different ways
- Automatically get your website content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress web site, you simply post content and WordPress does the rest!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress website is different than a professionally-configured WordPress site.
An expertly configured WordPress web site is a blog that is not only built on the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and its integration with other sites, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Site?
We write extensively on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding why and how an “expertly configured” WordPress website can create an automated traffic generation system requires a number of articles, which is why we highly recommend that you spend some time reading our posts and subscribe to our site (this way, you will be informed whenever we publish new information about this topic).
Let’s start by addressing a couple of basic questions:
Why does it have to be WordPress? What does WordPress do that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many sites are built on applications that create websites with “static” web pages. Essentially, this means that your content pages simply sit inside your server waiting to be found. The static website doesn’t communicate with anything outside the platform; it doesn’t ’ping’ anyone in the cybersphere or inform any other website that new content has recently been added to your site.
Think about it … if with a traditional website, all of your content just sits there passively waiting to be found, then you have to continually keep promoting your web presence and your content to continue driving web traffic.
WordPress is different!
WordPress provides several features that give site owners the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is post new content and WordPress does the rest, immediately notifying search engines, social media and other online properties about your new content to start bringing you new web site visitors …
(With an expertly configured WordPress web site, you just add new content and your website will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we break down the components of your automated online traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also the expert integration of your WordPress functionality with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your website with various external tools, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to new targeted visitors.
- Optimize – We recommend beginning with a content-focused strategy to build organic traffic. With the right systems in place, you can then start to measure and understand incoming traffic and start gathering valuable information that will allow you to make intelligent and cost-effective decisions as you expand to other traffic generation strategies.
This is the end of Section One
To read the rest of this article, click on the link below:
This article is part of a comprehensive tutorial series designed to help you learn how to grow your business online cost-effectively and drive traffic automatically using a WordPress website and proven marketing strategies that are easy and quick to implement.
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