WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles and tutorials designed to help small business owners learn how to grow their business and drive traffic automatically using a WordPress-powered website or blog and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs a regular stream of visitors to stay in business online.
Discovering effective strategies of driving more traffic to your website is one of the fundamental skills of running a business online successfully. Increasing traffic to a web site is also one of the greatest challenges faced by most business owners.
Why Do So Many Businesses Have Difficulty Getting More Visitors To Their Web Sites?
Type in any of the searches below into Google …
- “how to increase more web traffic to my site for free”
- “how can I drive visitors to my website for free”
- “top 5 places to get web traffic”
- “need to attract more web visitors using SEO”
- “drive more prospects to your web site”
… and you will be presented with loads of information on different strategies to help get more traffic to your web site …
(There are many methods to drive more web traffic to your site. This article series will show you how to set up a simple system to take advantage of all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more visitors to your web site. There are thousands of tutorials and free sites that can teach you effective methods to drive more traffic to your web site.
The problem is often more to do with business owners not investing enough time into learning how to generate new traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The illustration below shows how many small businesses typically approach the process of generating web traffic …
(This is how most businesses approach the challenge of generating website traffic)
Essentially, the typical approach most small businesses take is this: first, you get a website, and then you figure out ways of driving traffic to the site.
As we will show you in a moment, there is a smarter way.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will eliminate this problem.
Outsourcing is useful if you already have systems in place to manage and process information about your traffic generation campaigns. If not, all you will probably do is end up wasting a lot of your time and money looking for a profitable traffic strategy.
(Without laying down a solid foundation and putting the right systems, online traffic generation can end up becoming a very costly activity!)
Getting regular web traffic sustainably involves laying a solid foundation online, implementing systems, continually testing variables in your campaigns, experimenting with different advertising and promotional strategies, analyzing results, measuring ROI across different traffic generation opportunities, etc.
Is There A Simple, Automated Way To Drive More Web Visitors?
Imagine if all you had to do to instantly attract targeted traffic to your web site was to regularly add content to your website or blog.
This is not fiction or fantasy … it’s a fact! In fact, many website owners are currently doing what we’ve described above … and so can you!
In our article series, we explain what you need to do to set up an automated traffic generation system that will begin to deliver web traffic to your business, simply by publishing regular content to your web site.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for getting sustainable traffic
- Add web content on a regular basis to start driving traffic and generating data
- Add other traffic methods and test
(To generate sustainable web traffic, you need to first set up the right systems)
At this stage, we’ll mostly be focusing on Step One. The aim of this article is to explain how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a simple setup and scaling up in an economic and sensible way
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress site, you just publish new content and your site then does the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress site.
An ”expertly configured” WordPress website is a website or blog that is not only built on the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with various sites, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Website?
We write extensively on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding why and how an “expertly configured” WordPress web site can instantly attract an ongoing stream of new visitors to your business requires several articles, which is why we recommend that you spend some time reading our posts and subscribe to this site (this way, we can let you know when we publish a new article).
Let’s begin by answering these basic questions:
Why does it have to be WordPress? Why can’t you just use some other web platform?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are built using applications that create websites with “static” web pages. Essentially, this means that your web site pages typically sit inside a server waiting to be discovered. A static website doesn’t communicate with anyone outside the platform; it doesn’t send out ’pings’ to anyone in the cybersphere or announce to any other website when new content has recently been published to your website.
Think about it … if in a traditional website, all of your content simply sits there passively waiting to be found, then you have to constantly promote your site and your content to continue bringing in web traffic.
WordPress is different!
The WordPress CMS application comes with default functionality that lets users set up, configure and build an automated “online traffic generation” machine, where all you then need to do is publish content and WordPress will then do the rest, immediately notifying various online properties about your site to automatically generate you new website visitors …
(With an expertly configured WordPress web site, you just publish new content and your website will do the rest, notifying other sites about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we go over the components of your automated traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for maximum benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also an expert integration of your site’s built-in functionality with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your site with various external services, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to more web visitors.
- Optimize – We recommend beginning with a content strategy to build traffic sustainably. With the right systems in place, you can begin tracking and understanding your incoming traffic and start gathering valuable information that will allow you to make better decisions when expanding to new traffic generation methods.
This is the end of Section 1
To read the rest of this article, click on the link below:
This article is part of a comprehensive article series aimed at helping site owners learn how to grow their business and drive traffic automatically with a WordPress-driven website or blog and proven web marketing methods.
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