WordPress Traffic Automation Guide
This article is part of a series of comprehensive tutorials aimed at helping you learn how to grow your business online using a WordPress-powered website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Finding effective ways of generating more traffic to your website is essential to running a business online successfully. Driving traffic to a web site is also one of the biggest challenges faced by almost every website owner.
Why Are So Many Businesses Having Difficulty Getting More Traffic To Their Websites?
If you type any of the commonly-searched phrases below into Google …
- “how to drive more web traffic to your web site for free”
- “get visitors to my website for free”
- “top 10 ways to bring visitors”
- “learn how to attract more web visitors using Reddit”
- “attract more prospects to your website”
… and you will be immediately presented with loads of tips, tricks, and information about different strategies to help you increase your website visitors …
(There are lots of methods to drive more website visitors. In this article series you will learn how to set up a simple system to take advantage of most of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your site. There are tons of products and free sites online that can teach you effective strategies to get more traffic to your website.
The problem often has more to do with business owners not investing enough time into learning how to drive traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The illustration below shows how many small businesses approach the process of generating website traffic …
(This is how most businesses approach traffic generation)
Essentially, the typical approach most small businesses take is this: first, you get a website, and then you figure out how to drive traffic to your site.
As we will show you in just a moment, there is a better way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate the problem.
There is nothing wrong with outsourcing if you have great systems in place to manage and process information about your traffic generation campaigns already. If not, all you will probably do is end up investing a lot of your valuable time and money looking for a winning traffic strategy.
(Without a proper foundation and systems in place, online traffic generation can become a costly activity!)
Increasing web traffic sustainably involves laying a solid foundation online, putting proper systems in place, testing variables in your campaigns, experimenting with different advertising and promotional strategies, analyzing results, measuring ROI across different traffic generation strategies, and so on.
Is There A Simpler, Automated Way To Grow Traffic?
Imagine if all you had to do to deliver web traffic to your website was to regularly add content to your web site.
This is not science fiction … it’s a fact! In fact, many website owners already have some or all of the basic components in place for this to happen … and so can you!
In the Web Site Traffic Blueprint article series, we explain how to create an automated traffic generation system that will begin driving an ongoing stream of targeted visitors to your website, simply by publishing new content to your website on a consistent basis.
How To Set Up A System That Will Automatically Increase Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for getting sustainable web traffic
- Add web content on a regular basis to start bringing visitors and generating data
- Add new traffic strategies
(Getting a consistent stream of web traffic sustainably requires setting up a solid foundation online and putting systems in place)
At this point, we’ll mostly be focusing on Step One. The aim of this article series is to explain the process of setting up a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money in many different ways
- Automatically get your website content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress site, you just publish new content and your site does the rest, informing the world about your new content and bringing you back web traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website is not the same thing as a professionally-configured WordPress web site.
An ”expertly configured” WordPress site is a web site that is not only built with WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and how it integrates with other services, specifically in areas like search engine optimization, external site notification, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Web Site?
We provide a number of excellent articles on this site about the benefits of using WordPress to grow your business online.
Understanding why and how an “expertly configured” WordPress site can help drive targeted visitors to your business requires a number of article installments, which is why we highly recommend that you spend some time reading our other articles and consider subscribing to our site (this way, you will be informed whenever a new article is published).
Let’s start by answering these basic questions:
Why does it have to be WordPress? Why can’t you just use some other platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Site)
Many web sites are traditionally built on platforms that create “static” websites. Essentially, what this means is that the content pages just sit inside the server waiting to be found. The static website doesn’t communicate with anyone else outside the platform; it doesn’t ’ping’ anybody in the cybersphere or notify any other website when new content has recently been added to the site.
Think about it … if with a static website, all of the content simply sits there passively waiting to be found, then the business owner has to actively keep promoting their website and its content to maintain new web traffic coming.
WordPress is different!
WordPress provides various features that let you set up, configure and build an automated “web traffic generation” machine, where all you then have to do is publish new content and your website will then do the rest, immediately notifying search engines, social media and other online properties about your new content to bring you new traffic …
(With an expertly configured WordPress website, you simply publish content and your site will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we go over the components of this automated website traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also an integration of your site’s built-in functionality with third-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site has been configured and integrated with various external sites, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to more visitors.
- Optimize – We recommend starting with a content strategy to build traffic sustainably. With the right systems in place, you can start to monitor and analyze your incoming traffic and start gathering valuable information that will allow you to make smarter decisions as you expand to other traffic generation methods.
This is the end of Section 1
To read more, click here:
This tutorial is part of an article series designed to help site owners learn how to grow their business online with a WordPress-driven website and proven online marketing methods.
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