WordPress Traffic Automation Guide
This article is part of a comprehensive article series designed to help business owners learn how to grow their business online with a WordPress-powered website or blog and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Learning how to bring new visitors to your website is one of the fundamental skills of building a successful business online. Increasing traffic to a web site is also one of the greatest challenges faced by almost every web site owner.
Why Do So Many Businesses Have Difficulty Attracting Visitors To Their Web Sites?
Search for any of the following information in Google …
- “attract more visitors to my site”
- “how do I get traffic to my website”
- “how to drive visitors”
- “cheapest ways to get visitors using podcasts”
- “drive traffic to my website”
… and you will immediately find lists of pages that provide tips, tricks, and information on strategies to help you drive more website visitors …
(There are lots of methods to drive more web traffic to your website. In this article series you will learn how to set up a simple system to benefit from all these traffic generation methods!)
Clearly, there is no shortage of ways to drive more traffic to your site. There are tons of products and free resources that can teach you cost-effective ways to bring more traffic to your web site.
The problem often has more to do with business owners not investing enough time into learning how to generate traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are a number ways to leverage and automate your web traffic generation.
The illustration below shows the typical approach most businesses take when it comes to generating web traffic …
(This is how most businesses approach traffic generation)
Essentially, the approach many small businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to your website.
As we will show you in a moment, there is a smarter way.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will eliminate the problem.
Outsourcing is fine if you have systems set up to manage and analyze the results of your traffic generation campaigns already. If not, all you will probably do is end up spending a lot of your time and money looking for a winning traffic-getting strategy.
(Without a solid foundation and proper systems, traffic generation can end up becoming very costly!)
Increasing web traffic sustainably requires setting up a solid foundation online, implementing systems, continually testing campaign elements, experimenting with different methods, analyzing results, measuring ROI across different traffic generation solutions, etc.
Is There A Way To Automate The Process Of Growing Web Traffic?
Imagine if all you had to do to drive new targeted traffic to your website was to regularly add valuable content to your web site.
This is not fantasy or fiction … it’s a fact! In fact, many website owners are currently doing this … and so can you!
In the WordPress Traffic Blueprint article series, you will discover what it takes to set up an automated traffic system that can begin attracting web traffic to your site, simply by adding content on a regular basis to your website.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for creating sustainable traffic
- Add content on a regular basis to start bringing visitors and generating data
- Add new traffic methods
(Sustainable traffic generation involves setting up a solid foundation online and putting proper systems in place)
Right now, we’re mostly concerned with Step 1. The aim of our article series is to lay the foundations of a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a simple setup and scaling things in a sensible way
- Automatically get your website content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress web site, you simply post content and your website then does the rest, notifying other sites about your new content and bringing you back web traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website is not the same as a professionally-configured WordPress website or blog.
An expertly configured WordPress web site is a blog that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Web Site?
We provide a number of detailed blog posts on this site about using the WordPress CMS to grow your business online.
Understanding why and how an “expertly configured” WordPress website will deliver targeted traffic to your business requires several articles, which is why we strongly recommend that you spend some time reading our other articles and subscribe to our site (this way, we can let you know when we publish new information on this topic).
Let’s start by addressing a couple of basic questions:
Why does it need to be WordPress? Why not use some other web platform?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Website)
Many web sites are built on applications that create “static” websites. Essentially, this means that the web files mostly sit inside the server waiting to be discovered. On its own, the static website doesn’t communicate with anyone else outside the platform; it doesn’t send out ’pings’ to anybody in cyberspace or inform any other site when new content has recently been added to the site.
Think about it … if in a static website, all of your content simply sits in a server passively waiting to be found, then you have to continually keep on promoting your web presence and your content to maintain new web traffic coming.
WordPress is different!
The WordPress platform provides special features that give users the ability to set up, configure and build an automated “web traffic generation” machine, where all you then have to do is add content and your website will do the rest, instantly notifying search engines, social media and other online properties about your site to drive you new web traffic …
(With an expertly configured WordPress website, you simply add content and WordPress then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we go over the components of this automated web traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for maximum benefit.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also integrating your built-in WordPress features with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site settings have been configured and integrated with various third-party sites, you simply begin publishing new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to more visitors.
- Optimize – We recommend starting with a content publishing strategy to build organic traffic. With the right systems in place, you can begin measuring and understanding your incoming traffic and gather valuable data that will allow you to make smarter decisions as you expand to other traffic generation methods.
This is the end of Part One
To read more, click here:
This article is part of a comprehensive series of articles designed to help business owners learn how to grow their business online inexpensively with a WordPress-driven website or blog and proven web marketing strategies.
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