WordPress Traffic Automation Guide
This article is part of a comprehensive series of articles designed to help site owners learn how to grow their business online cost-effectively and drive traffic automatically using a WordPress-powered website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs traffic to stay in business online.
Learning sustainable ways of getting more traffic to your website is essential to running a business online successfully. Getting visitors to a website is also one of the most difficult challenges faced by most website owners.
Why Are So Many Businesses Struggling To Bring More Traffic To Their Web Sites?
Search for any of the following information in Google …
- “how to get more web traffic to my site”
- “get more web traffic to my website”
- “how to bring more traffic”
- “learn how to get more web site traffic using StumbleUpon”
- “free web traffic”
… and you will be presented with thousands of pages that provide tips, tricks, and information on strategies to help you drive more traffic to your web site …
(There are many ways to increase your website visitors. This article series will show you how to set up a system to take advantage of all these traffic generation strategies!)
There is clearly no shortage of ways to drive more visitors to your website. There are thousands of courses and free resources online that can show you cost-effective strategies to get more traffic to your website.
The problem is often more about business owners not investing enough time into learning how to grow traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The illustration below shows the typical approach many small businesses take when it comes to generating traffic to their sites …
(This is how many site owners approach traffic generation)
Essentially, the approach most small businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to your website.
As you will discover in a moment, there is a smarter way.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will eliminate the problem.
There is nothing wrong with outsourcing if you have great systems set up to manage your traffic generation campaigns. If not, you will probably end up wasting a lot of your valuable time and money looking for a profitable strategy.
(Without a proper foundation and the right systems in place, web traffic generation can be a very costly activity!)
Increasing web traffic sustainably involves setting up a solid foundation online, implementing the right systems, testing campaign variables, experimenting with different strategies, tracking results, comparing ROI across different traffic generation methods, etc.
Is There A Way To Automate The Process Of Generating More Web Traffic?
Imagine if all you had to do to instantly attract web traffic to your website was to regularly add content to your site.
This is not science fiction or fantasy … it’s a fact! Many website owners already have some or all of the prerequisites set up for this to happen … and so can you!
In our Website Traffic Blueprint article series, you will discover how to create an automated traffic system that will begin driving web traffic to your web site, simply by publishing content to your website on a consistent basis.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for generating sustainable traffic
- Add web content on a regular basis to drive visitors and generate web traffic data organically
- Add other traffic methods and test
(Getting web traffic sustainably involves laying a solid foundation online and implementing systems)
At this stage, we’re mostly concerned with Step 1. The purpose of this article series is to give you an overview of how to set up a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress site, you just add content and WordPress does the rest, notifying the world about your new content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website is different than a professionally-configured WordPress web site.
An ”expertly configured” WordPress site is a website or blog that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and how it can be integrated with various sites, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Driven Website?
We write extensively on this site about using the WordPress platform to grow your business online.
Understanding how and why an “expertly configured” WordPress website can be used to create an automated traffic generation system requires several articles, which is why we really recommend that you spend some time reading our content and subscribe to this site (this way, you will be informed whenever a new article gets published).
Let’s start by addressing some basic questions:
Why use WordPress to set up an automated traffic generation system? What does WordPress do that other web platforms don’t?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many sites are traditionally built using applications that create “static” websites. Essentially, what this means is that your content just sits inside your server waiting to be discovered. A static website doesn’t communicate with anything else outside its application; it doesn’t ’ping’ anybody in cyberspace or inform any other site that new content has recently been published on your site.
Think about it … if in a static website, all of your content simply sits there passively waiting to be found, then you have to keep promoting your website and your content to continue bringing in new visitors.
WordPress is different!
The WordPress CMS application comes with default functionality that allows you to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is add new content and WordPress will then do the rest, immediately notifying search engines, social media and other online properties about your new content to drive your business more website traffic …
(With an expertly configured WordPress website, you just add new content and your website will do the rest, notifying other sites about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Site Traffic Blueprint overview, we go over the components of this automated online traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for best results.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also expert integration of your WordPress functionality with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your website with various third-party services, you then begin to publish new content on a regular basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to new targeted visitors.
- Optimize – We recommend beginning with a content publishing strategy to build traffic sustainably. With the right systems in place, you can also start to monitor and analyze your incoming traffic and start gathering valuable data that will allow you to make better decisions as you expand to different traffic generation methods.
This is the end of Part 1
To continue reading about this topic, click here:
Web Site Traffic Blueprint Part Two – How To Automatically Increase Your Traffic For Your Business
This article is part of an article series aimed at helping you learn how to grow your business and drive traffic automatically using a WordPress-driven website and proven online marketing strategies.
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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)