WordPress Traffic Automation Guide
This article is part of a comprehensive series of tutorials aimed at helping website owners learn how to grow their business online and drive traffic automatically with a WordPress website or blog and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of almost every business online.
Knowing how to attract more visitors to your website is a requirement of growing an online presence successfully. Lack of online traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Getting More Visitors To Their Web Sites?
Search for any of the information below in Google …
- “how to increase more traffic to my web site”
- “bring web traffic to my website”
- “cheapest ways to increase visitors”
- “ideas to drive more website visitors using Pinterest”
- “bring more prospects to my web site for free”
… and you will be immediately presented with loads of information on different ways to help you drive more website visitors …
(There are loads of methods to increase your website visitors. This article series will help you set up a system to take advantage of many of these traffic generation strategies!)
There is clearly no shortage of ways to drive more visitors to your site. There are thousands of courses and free information that can show you effective how to bring more visitors to your website.
The problem is often more to do with business owners not investing enough time into learning how to generate new traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The diagram below shows how many businesses approach the process of generating website traffic …
(This is how many small businesses approach the challenge of generating web traffic)
Essentially, the approach many small businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to your website.
As we will show you in just a moment, there is a smarter way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.
Outsourcing is great if you have systems set up to manage and process information about your traffic generation activities already. If not, you will probably end up spending a lot of time and money looking for a winning strategy that can deliver you a positive ROI.
(Without a solid foundation and systems in place, web traffic generation can end up becoming a costly waste of time and money!)
Driving web traffic sustainably requires laying a solid foundation online, putting the right systems in place, testing campaign variables, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation methods, etc.
Is There A Simpler, Automated Way To Generate Web Visitors?
Imagine if all you had to do to drive web traffic to your web site was to publish great content on a regular basis.
This is not science fiction … it’s a fact! In fact, many website owners are already profiting with this automated traffic system … and so can you!
In our article series, we explain how to create an automated traffic machine that can begin delivering an ongoing stream of targeted traffic to your website, simply by publishing new content on a consistent basis to your website.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for driving sustainable traffic
- Add web content on a regular basis to start driving traffic and generating traffic data
- Test other traffic strategies
(Driving more web traffic sustainably involves laying a solid foundation online and implementing proper systems)
Right now, we’ll mostly be focusing on Step One. The aim of our article is to help you lay the foundations for a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling things intelligently
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress website, you simply post new content and your site will then do the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website is not the same thing as a professionally-configured WordPress site.
An expertly configured WordPress web site is a web site that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and the way it can be integrated with other sites, specifically in areas like SEO, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Driven Website?
We write extensively on this site about why you should use WordPress-powered websites WordPress to grow your business online.
Understanding why and how an “expertly configured” WordPress website can help begin driving web traffic to your business requires a number of articles, which is why we strongly recommend that you spend some time reading our content and consider subscribing to this site (this way, we can let you know whenever we publish new information on this topic).
Let’s start by addressing some basic questions:
Why WordPress? Why not use another platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are traditionally built with platforms that create “static” websites. Essentially, this means that the content pages typically sit inside the server waiting to be found. The static website doesn’t communicate with anything else outside its platform; it doesn’t ’ping’ anybody in the cybersphere or inform any other website when new content has been published.
Think about it … if with a traditional website, all of your content just sits there passively waiting to be found, then you have to actively promote your web presence and your content to maintain web traffic coming.
WordPress is different!
The WordPress platform provides many features that give you the ability to set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is publish content and your site then does the rest, instantly notifying search engines, social media and other online properties about your site to start bringing your business more website traffic …
(With an expertly configured WordPress site, you just publish content and your site will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we explain the components of this automated traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for maximum benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also an integration of your WordPress functionality with external services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your site with various third-party tools, all you have to do is publish new content on a regular basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to potential new visitors.
- Optimize – We recommend beginning with a content-focused strategy to build sustainable traffic. With the right systems in place, you can also start to monitor and analyze the traffic generated as a result and gather valuable data that will allow you to make smarter decisions as you expand to additional traffic generation methods.
This is the end of Part 1
To read the rest of this article, click on the link below:
This article is part of a comprehensive tutorial series aimed at helping you learn how to grow your business using a WordPress website or blog and proven web marketing methods.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now