WordPress Traffic Automation Guide
This article is part of an article series designed to help you learn how to grow your business online cost-effectively with a WordPress-powered website or blog and proven marketing methods that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to survive online.
Knowing how to attract traffic to your website is one of the most important aspects of running a successful digital presence. Getting traffic to a website is also one of the biggest challenges faced by almost every business owner.
Why Do So Many Businesses Struggle To Get More Visitors To Their Websites?
Type any of the commonly-searched phrases below into Google …
- “how to get more web traffic to your site”
- “drive more web traffic to my web site for free”
- “best way to bring traffic”
- “cheapest ways to increase more web traffic using free methods”
- “need web site traffic”
… and you will be immediately presented with loads of information about different strategies to help increase visitors to your web site …
(There are lots of strategies to get more web traffic to your website. This article series will help you set up a simple system to take advantage of many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more traffic to your web site. There are thousands of products and free information that can show you cost-effective methods to increase traffic to your web site.
The problem is often more about businesses not investing enough time into learning how to drive traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are a number ways to leverage and automate your web traffic generation.
The picture below shows how most businesses approach the challenge of generating traffic to their sites …
(This is how many web site owners approach traffic generation)
Essentially, the typical approach most small businesses take is this: first, you build a website, and then you figure out ways of driving traffic to the site.
As we will show you in a moment, there is a better approach.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will eliminate this problem.
There is nothing wrong with outsourcing if you have the systems set up to manage and analyze the results of your traffic generation activities already. If not, all you will probably do is end up wasting a lot of valuable time and money looking for a profitable traffic method.
(Without laying down a solid foundation and putting proper systems in place, online traffic generation can become very costly!)
Sustainable traffic generation requires laying a solid foundation online, implementing systems, testing campaign variables, experimenting with different strategies, tracking results, comparing ROI across different traffic generation opportunities, and so on.
Is There A Simpler, Automated Way To Grow Website Visitors?
Imagine if you owned a web site where the only thing you had to do to attract targeted traffic to your website was to publish content on a regular basis.
This is not science fiction … it’s a fact! Many website owners are currently doing what we have described above … and you can too!
In our Web Site Traffic Blueprint article series, we explain how to create an automated traffic generation machine that can begin delivering an ongoing stream of web traffic to your website, simply by publishing new content to your website on a consistent basis.
How To Set Up A System That Will Automatically Drive More Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for creating sustainable traffic
- Add web content on a regular basis to drive traffic and generate web traffic data organically
- Start adding other traffic methods and test
(Driving continuous web traffic sustainably requires laying a solid foundation online and putting proper systems in place)
Right now, we’re mostly concerned with Step 1. The purpose of this article series is to show you how to set up a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money in many different ways
- Automatically get your website content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress website, you simply post content and your website then does the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress site is not the same thing as a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress website or blog is a site that is not only built on WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and how it can be integrated with various services, specifically in areas like SEO, external site notification, and reporting.
Why Do I Need An Expertly Configured WordPress-Driven Site?
We write extensively on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding why and how an “expertly configured” WordPress site can be used to create an automated traffic generation system requires several article installments, which is why we strongly recommend that you spend some time reading our posts and consider subscribing to this site (this way, you will be informed whenever new content about this topic gets published).
Let’s begin by addressing some basic questions:
Why does it have to be WordPress? What does WordPress provide that other web platforms don’t?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are built on platforms that create websites with “static” web pages. Essentially, this means that the digital content mostly sits inside your server waiting to be discovered. A static website doesn’t communicate with anything else outside the application; it doesn’t ’ping’ anybody in the cybersphere or announce to any other website that new content has been added to your site.
Think about it … if in a traditional website, your content simply sits there passively waiting to be found, then you have to continually keep promoting your site and your content to keep driving new visitors.
WordPress is different!
The WordPress CMS software comes with powerful built-in functionality that lets site owners set up, configure and build an automated “traffic generation” machine, where all you then have to do is post new content and your website will do the rest, instantly notifying various online properties about your new content to start generating your business more website traffic …
(With an expertly configured WordPress web site, you simply post content and your site will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Website Traffic Blueprint overview, we go over the components of your automated website traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also the integration of your WordPress site with external tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site settings have been configured and integrated with various third-party sites, you then begin publishing new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to more visitors.
- Optimize – We recommend starting with a content-focused strategy to build organic traffic. With the right systems in place, you can also begin tracking and analyzing your incoming traffic and start gathering valuable information that will allow you to make intelligent and cost-effective decisions as you expand to different traffic generation strategies.
This is the end of Section One
To read more, click on the link below:
This tutorial is part of a comprehensive article series aimed at helping site owners learn how to grow their business online and drive traffic organically with a WordPress website and proven web marketing strategies.
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