WordPress Traffic Automation Guide
This article is part of an article series aimed at helping website owners learn how to grow their business online inexpensively using a WordPress-powered website or blog and proven marketing strategies that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs traffic to survive online.
Knowing how to bring visitors to your website is essential to building an online presence successfully. Driving traffic to a web site is also one of the biggest challenges faced by almost every web site owner.
Why Are So Many Businesses Having Difficulty Attracting Traffic To Their Web Sites?
If you type any of the searches below into Google …
- “drive visitors to your web site”
- “how do I bring web traffic to my website for free”
- “top 5 methods to bring web site traffic”
- “ideas to drive website traffic using Reddit”
- “I need web site traffic”
… and you will be presented with lists of sites that contain tips, tricks, and information on methods to get more website visitors …
(There are loads of methods to drive more web traffic to your website. This article series will help you set up a system to take advantage of most of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more visitors to your site. There are thousands of products and free sites online that can teach you cost-effective ways to bring more visitors to your web site.
The problem often has more to do with businesses not investing sufficient time into learning how to drive web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are several ways to automate and leverage your web traffic generation.
The diagram below shows the approach most small businesses take when it comes to generating traffic to their sites …
(This is how many website owners approach traffic generation)
Essentially, the approach most businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to the site.
As you will discover in just a moment, there is a better approach.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will take care of the problem.
There is nothing wrong with outsourcing if you have great systems in place to manage and analyze the results of your traffic generation activities already. If not, you will probably end up investing a lot of time and money looking for a profitable traffic-getting strategy.
(Without a proper foundation and the right systems in place, online traffic generation can be a very costly activity!)
Driving more web traffic sustainably involves setting up a solid foundation online, putting the right systems in place, continually testing variables in your campaigns, experimenting with different marketing and promotional methods, analyzing results, comparing ROI across different traffic generation methods, etc.
Is There A Simpler, Automated Way To Generate Website Visitors?
Imagine owning a website where all you had to do to deliver a stream of targeted traffic to your site was to regularly publish content to your web site.
This is not science fiction … it’s a fact! Many website owners are currently already enjoying the benefits of this automated traffic system … and so can you!
In our Web Site Traffic Blueprint article series, you will learn the process of setting up an automated traffic generation system that will help attract targeted visitors to your business, simply by adding regular content to your web site.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for getting sustainable traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Add other traffic strategies and test
(To get sustainable web traffic, you first need to set up the right systems)
At this point, we’re mostly concerned with Step One. The purpose of this article series is to explain how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling up when required
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you just post content and WordPress does the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress site.
An expertly configured WordPress web site is a site that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with other sites, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress Site?
We provide a number of excellent blog posts on this site about the benefits of using WordPress-powered web sites to grow your business online.
Understanding how an “expertly configured” WordPress website can help create an automated traffic system requires several article installments, which is why we really recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know when a new article is published).
Let’s start by answering some basic questions:
Why WordPress? Why can’t you just use another platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are built on applications that create websites with “static” web pages. Essentially, this means that the web site pages just sit inside the server waiting to be discovered. On its own, a static website doesn’t communicate with anything else outside its platform; it doesn’t ’ping’ anyone in the cybersphere or notify any other site that new content has recently been added to the site.
Think about it … if in a static website, the content simply sits there passively waiting to be found, then the web site owner has to continually keep promoting their website and its content to continue driving web traffic.
WordPress is different!
The WordPress CMS software provides special features that allow users to set up, configure and build an automated “traffic generation” machine, where all you then have to do is publish content and your site then does the rest, instantly notifying search engines, social media and other online properties about your new content to bring your business more website traffic …
(With an expertly configured WordPress web site, you simply publish new content and your site will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Website Traffic Blueprint overview, we go over the components of this automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for optimal benefit.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also an integration of your site’s built-in functionality with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various third-party tools, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to potential visitors.
- Optimize – We recommend beginning with a content-based strategy to build organic traffic. With the right systems in place, you can start measuring and understanding incoming traffic and start gathering valuable data that will allow you to make better decisions as you expand to different traffic generation methods.
This is the end of Part One
To read more, click here:
This article is part of a comprehensive series of articles aimed at helping site owners learn how to grow their business online inexpensively with a WordPress-driven website or blog and proven web marketing methods.
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