WordPress Traffic Automation Guide

This tutorial is part of a comprehensive series of articles designed to help you learn how to grow your business online with a WordPress-powered website and proven marketing methods that are easy to use and easy to implement.

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WordPress Traffic Automation Blueprint – Overview

Almost every business needs a regular stream of traffic to survive online.

Discovering cost-effective strategies to increase visitors to your website is one of the most important aspects of running a successful web presence. Getting visitors to a web site is also one of the biggest challenges faced by almost every website owner.

Why Do So Many Small Businesses Have Difficulty Getting More Visitors To Their Websites?

Search for any of the key phrases below in Google …

• “increase more traffic to my site for free”
• “drive visitors to my web site”
• “top 50 methods to increase web site visitors”
• “ideas to attract more web visitors using LinkedIn”
• “get more people to my web site”

… and you will be presented with lists of pages providing tips, tricks, and information about different ways to help you increase visitors to your site …

(There are loads of methods to increase your website visitors. In this article series you will learn how to set up a system to benefit from all these traffic generation strategies!)

Clearly, there is no shortage of ways to drive traffic to your site. There are tons of tutorials and free information online that can show you effective methods to increase traffic to your web site.

The problem is often more about businesses not investing enough time into learning how to grow traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The illustration below shows how most small businesses typically approach the process of generating traffic to their sites …

(This is how many website owners approach the challenge of generating traffic to their sites)

Essentially, the typical approach most businesses take is this: first, you build your website, and then you figure out ways of driving traffic to your website.

As you will see in just a moment, there is a better approach.

Don’t make the mistake of believing that “outsourcing” your traffic generation will address the problem.

Outsourcing is useful if you have great systems in place to manage and process information about your traffic generation activities already. If not, all you will probably do is end up wasting a lot of valuable time and money looking for a profitable traffic strategy.

(Without a solid foundation and systems in place, web traffic generation can become very costly!)

Driving more web traffic sustainably involves laying a solid foundation online, putting proper systems in place, testing campaign elements, experimenting with different advertising and promotional strategies, analyzing results, measuring ROI across different traffic generation solutions, etc.

Is There A Way To Automate The Process Of Driving More Traffic?

Imagine if you owned a web site where the only thing you had to do to drive targeted visitors to your website was to publish content on a regular basis.

This is not science fiction … it’s a fact! Many website owners already have some or all of the elements in place for this to happen … and you can too!

In our Web Traffic Blueprint article series, we explain what is required to set up an automated traffic generation machine that can drive web traffic to your site, simply by publishing regular content to your site.

How To Set Up A System That Will Automatically Bring Traffic To Your Website

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:

1. Set up systems to lay down a solid foundation for creating sustainable traffic
2. Add content on a regular basis to start bringing visitors and generating data
3. Add new traffic methods

(Sustainable traffic generation requires laying a solid foundation online and implementing proper systems)

Right now, we’re mostly concerned with Step One. The purpose of this article series is to explain the process of setting up a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money by starting with a simple setup and scaling up cost-effectively
• Automatically get your website content indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress website, you just add content and your website does the rest!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress web site is different than a professionally-configured WordPress web site.

An ”expertly configured” WordPress blog is a website or blog that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and its integration with other services, specifically in areas like SEO, 3rd-party site notification, and analytics.

Why Do I Need An Expertly Configured WordPress Web Site?

We write extensively on this site about the benefits of using the WordPress CMS to grow your business online.

Understanding how an “expertly configured” WordPress site can instantly begin attracting an ongoing stream of web traffic to your business requires several articles, which is why we recommend that you spend some time reading our content and subscribe to this site (this way, we can let you know whenever we publish a new article).

Let’s start by addressing a couple of basic questions:

Why use WordPress to set up an automated traffic generation system? Why can’t you use another platform?

Take a look at the diagram below …

(Static Website vs Expertly Configured WordPress Website)

Many sites are traditionally built using platforms that create “static” websites. Essentially, what this means is that the website pages simply sit inside the server waiting to be found. A static website doesn’t communicate with anything else outside its application; it doesn’t ’ping’ anybody in the cybersphere or notify any other website that new content has been added to your site.

Think about it … if with a traditional website, all of the content just sits there passively waiting to be found, then the business owner has to continually promote their website and its content to continue bringing in web traffic.

WordPress is different!

The WordPress CMS software provides a number of features that allow users to set up, configure and build an automated “online traffic generation” machine, where all you then have to do is post new content and your site will do the rest, immediately notifying search engines, social media and other online properties about your new content to start driving you more website traffic …

(With an expertly configured WordPress site, you just publish new content and WordPress then does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Website Traffic Blueprint overview, we go over the components of your automated traffic machine:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
• Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also the integration of your WordPress site with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your site settings have been configured and integrated with various external tools, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to more web visitors.
• Optimize – We recommend starting with a content-focused strategy to build sustainable traffic. With the right systems in place, you can also start measuring and analyzing the traffic generated as a result and start gathering valuable information that will allow you to make intelligent and cost-effective decisions as you expand to new traffic generation methods.

This is the end of Section One

To read more, click here:

Web Site Traffic Blueprint Part 2 – How To Create A Traffic-Getting Machine With WordPress

This tutorial is part of an tutorial series aimed at helping website owners learn how to grow their business online with a WordPress-powered website and proven online marketing methods.

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