WordPress Traffic Automation Guide
This article is part of a comprehensive series of articles and tutorials designed to help website owners learn how to grow their business with a WordPress-driven website and proven marketing methods that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of almost every business online.
Discovering effective strategies to get traffic to your website is essential to building a successful business online. Lack of online traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Have Difficulty Driving More Visitors To Their Web Sites?
If you type any of the searches below into Google …
- “how to bring visitors to your site for free”
- “get visitors to my web site for free”
- “how to attract more web site visitors”
- “need to get more website visitors using paid ads”
- “I need more web traffic”
… and you will find loads of information on strategies to drive more traffic to your site …
(There are lots of methods to increase your website visitors. This article series will help you set up a system to take advantage of many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more traffic to your web site. There are tons of courses and free information online that can teach you methods to drive more visitors to your web site.
The problem is often more to do with business owners not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The diagram below shows how most small businesses approach the process of generating website traffic …
(This is how many small businesses approach traffic generation)
Essentially, the typical approach most small businesses take is this: first, you build a website, and then you figure out ways of driving traffic to your website.
As you will discover in just a moment, there is a smarter approach.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will take care of this problem.
There is nothing wrong with outsourcing if you have the systems set up to manage and process information about your traffic generation campaigns already. If not, you will probably end up investing a lot of valuable time and money looking for a positive ROI strategy that can consistently deliver you a positive ROI.
(Without a solid foundation and the right systems in place, web traffic generation can end up being a costly activity!)
Increasing web traffic sustainably requires setting up a solid foundation online, putting the right systems in place, continually testing campaign variables, experimenting with different strategies, tracking results, measuring ROI across different traffic generation solutions, etc.
Is There A Way To Automate The Process Of Increasing Website Visitors?
Imagine if all you had to do to automatically attract targeted traffic to your site was to publish content on a regular basis.
This is not science fiction … it’s a fact! As a matter of fact, many website owners are already doing this … and so can you!
In our article series, you will discover how to set up an automated traffic system that can help begin driving an ongoing stream of targeted traffic to your site, simply by publishing regular content to your website.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic method we present in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for creating sustainable web traffic
- Add web content on a regular basis to start bringing visitors and generating traffic data
- Add new traffic strategies
(Increasing web traffic sustainably involves setting up a solid foundation online and implementing proper systems)
Right now, we’ll mostly be focusing on Step 1. The purpose of our article series is to lay the foundations of a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation campaigns, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress website, you simply post content and your website then does the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website or blog is different than a professionally-configured WordPress website or blog.
An expertly configured WordPress web site is a site that is not only built with the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with various services, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress Website?
We write extensively on this site about the benefits of using the WordPress CMS to grow your business online.
Understanding why and how an “expertly configured” WordPress website or blog can create an automated traffic system requires a number of articles, which is why we really recommend that you spend some time reading our content and subscribe to our site (this way, you will be informed when we publish a new article).
Let’s start by addressing some basic questions:
Why WordPress? Why can’t you just use another web platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are built on applications that create “static” websites. Essentially, what this means is that your website content simply sits inside the server waiting to be discovered. A static website doesn’t communicate with anyone outside its application; it doesn’t send out signals to anyone in the cybersphere or inform any other site when new content has recently been published.
Think about it … if with a traditional website, all of the content simply sits in a server passively waiting to be found, then the website owner has to keep promoting their site and its content to maintain new web traffic coming.
WordPress is different!
WordPress comes with powerful built-in functionality that allows you to set up, configure and build an automated “online traffic generation” machine, where all you then need to do is add content and WordPress does the rest, instantly notifying search engines, social media and other online properties about your new content to automatically start bringing you more website traffic …
(With an expertly configured WordPress site, you just post new content and WordPress will then do the rest, informing other sites about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we go over the components of your automated traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for optimal benefit.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also the expert integration of your built-in WordPress features with external tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site has been configured and integrated with various third-party services, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to new targeted visitors.
- Optimize – We recommend starting with a content-based strategy to build organic traffic. With the right systems in place, you can then start to track and analyze your incoming traffic and start gathering valuable data that will allow you to make better decisions when using different traffic generation strategies.
This is the end of Section 1
To read the rest of this article, click here:
This article is part of a comprehensive article series aimed at helping website owners learn how to grow their business online cost-effectively and drive traffic organically with a WordPress-powered website and proven web marketing methods.
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