WordPress Traffic Automation Guide
This article is part of a comprehensive tutorial series designed to help site owners learn how to grow their business and drive traffic organically with a WordPress-driven website and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Finding effective ways of getting traffic to your website is one of the fundamental skills of building a successful digital presence. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Getting More Traffic To Their Websites?
If you type any of the commonly-searched phrases below into Google …
- “how to drive more visitors to my site”
- “how can I bring web traffic to my website for free”
- “best 5 methods to increase web traffic”
- “learn how to get more traffic using paid ads”
- “attract more prospects to my website”
… and you will be presented with tons of pages with information about different strategies to help you increase visitors to your web site …
(There are lots of strategies to increase your website visitors. This article series will help you set up a simple system to benefit from many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more traffic to your site. There are tons of courses and free sites online that can teach you cost-effective ways to get more traffic to your website.
The problem often has more to do with business owners not investing enough time into learning how to drive traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are a number ways to leverage and automate your web traffic generation.
The illustration below shows how many small businesses approach the challenge of generating traffic to their sites …
(This is how most small businesses approach traffic generation)
Essentially, the typical approach most small businesses take is this: first, you get a website, and then you figure out ways of driving traffic to your site.
As you will see in just a moment, there is a better approach.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate the problem.
Outsourcing is useful if you have great systems set up to manage and process information about your traffic generation campaigns. If not, you will probably end up spending a lot of your valuable time and money looking for a winning traffic-getting method.
(Without a solid foundation and proper systems in place, online traffic generation can end up being very costly!)
Sustainable traffic generation involves laying a solid foundation online, putting the right systems in place, testing campaign variables, experimenting with different advertising and promotional methods, tracking results, comparing ROI across different traffic generation solutions, etc.
Is There A Simpler, Automated Way To Drive More Web Traffic?
Imagine if all you had to do to drive new visitors to your site was to publish valuable content consistently.
This is not science fiction or fantasy … it’s a fact! Many website owners already have some or all of the elements in place to benefit from the automated traffic system described above … and so can you!
In our article series, you will discover how to create an automated traffic system that will help begin attracting targeted traffic to your site, simply by publishing regular content to your website.
How To Set Up A System That Will Automatically Increase Traffic To Your Website
As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for driving sustainable traffic
- Add content on a regular basis to start driving traffic and generating data
- Start testing other traffic methods
(To get sustainable traffic, you first need to put in the right systems)
At this point, we’ll mostly be focusing on Step 1. The aim of this article series is to help you lay the foundations for a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money by starting simple and scaling things to suit your budget
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress website, you simply add content and your site does the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress site is not the same thing as a professionally-configured WordPress web site.
An expertly configured WordPress website or blog is a website or blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with various services, specifically in areas like SEO, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress Web Site?
We write extensively on this site about using WordPress to grow your business online.
Understanding how an “expertly configured” WordPress website can help create an automated traffic generation system requires several articles, which is why we strongly recommend that you spend some time reading our posts and subscribe to this site (this way, you will be informed when new information about this topic gets published).
Let’s begin by answering some basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? Why can’t you just use another platform?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many web sites are built with applications that create “static” websites. Essentially, what this means is that your website content simply sits inside your server waiting to be discovered. A static website doesn’t communicate with anyone outside its platform; it doesn’t broadcast to anybody in cyberspace or inform any other website when new content has been published.
Think about it … if with a traditional website, all of the content just sits in a server passively waiting to be found, then the business owner has to keep promoting their website and its content to maintain new web visitors coming.
WordPress is different!
WordPress comes with default functionality that lets you set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is post new content and WordPress then does the rest, instantly notifying various online properties about your new content to start generating you more website traffic …
(With an expertly configured WordPress website, you just publish new content and your website will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we go over the components of this automated web traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also integrating your WordPress site with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your website with various third-party tools, all you have to do is publish new content on a regular basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to new targeted visitors.
- Optimize – We recommend beginning with a content-focused strategy to build traffic organically. With the right systems in place, you can begin measuring and understanding your results and gather valuable information that will allow you to make smarter decisions when expanding to other traffic generation methods.
This is the end of Part 1
To read the rest of this article, click on the link below:
This tutorial is part of an tutorial series designed to help you learn how to grow your business online inexpensively using a WordPress-driven website or blog and proven marketing methods that are easy and quick to implement.
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