WordPress Traffic Automation Guide
This article is part of a series of articles aimed at helping site owners learn how to grow their business and drive traffic organically using a WordPress-driven website and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Just about every business needs traffic to stay in business online.
Learning new methods to increase visitors to your website is one of the most important aspects of growing a business online successfully. Increasing visitors to a website is also one of the most difficult challenges faced by many business owners.
Why Are So Many Businesses Having Difficulty Getting More Visitors To Their Web Sites?
Type in any of the phrases below into Google …
- “how to get traffic to my web site”
- “get more web traffic to my web site for free”
- “need to get more web traffic”
- “how to drive web traffic using LinkedIn”
- “I need more free web traffic”
… and you will immediately find loads of information on strategies to increase your website visitors …
(There are loads of methods to drive more web traffic to your site. In this article series you will learn how to set up a system to benefit from many of these traffic generation methods!)
There is clearly no shortage of ways to drive more traffic to your website. There are tons of products and free sites online that can show you ways to bring more traffic to your site.
The problem often has more to do with businesses not investing sufficient time into learning how to drive traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are several ways to leverage and automate your web traffic generation.
The picture below shows how many businesses typically approach the process of generating traffic to their sites …
(This is how many businesses approach the challenge of generating website traffic)
Essentially, the approach most businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to your website.
As you will see in a moment, there is a smarter way.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will take care of this problem.
There is nothing wrong with outsourcing if you have great systems in place to manage your traffic generation campaigns already. If not, you will probably end up wasting a lot of your time and money searching for a positive ROI traffic strategy.
(Without a solid foundation and the right systems, website traffic generation can become very costly!)
Sustainable traffic generation involves laying a solid foundation online, implementing proper systems, testing campaign elements, experimenting with different methods, analyzing results, measuring ROI across different traffic generation methods, and so on.
Is There A Way To Automate The Process Of Getting Web Traffic?
Imagine if all you had to do to attract new visitors to your business was to publish great content on a regular basis.
This is not fantasy or science fiction … it’s a fact! As a matter of fact, many website owners are currently doing what we have described above … and so can you!
In our Website Traffic Blueprint article series, you will discover what it takes to set up an automated traffic machine that will help begin driving targeted visitors to your website, simply by adding regular content to your site.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for creating sustainable web traffic
- Add web content on a regular basis to drive visitors and generate web traffic data organically
- Start testing other traffic strategies
(To get sustainable web traffic, you need to first put in the right systems)
At this stage, we’re mostly concerned with Step 1. The purpose of our article is to help you set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a simple setup and scaling up in an economically sensible way
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you just publish content and your site then does the rest, notifying other sites about your new content and bringing you back traffic!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress website is different than a professionally-configured WordPress web site.
An ”expertly configured” WordPress website is a blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and how it integrates with other sites, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress Web Site?
We write extensively on this site about the benefits of using the WordPress platform to grow your business online.
Understanding why and how an “expertly configured” WordPress website can be used to set up an automated traffic generation system requires a number of articles, which is why we highly recommend that you spend some time reading our other articles and subscribe to our site (this way, you will be informed whenever new information about this topic gets published).
Let’s start by answering a couple of basic questions:
Why does it have to be WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many websites are built on applications that create websites with “static” web pages. Essentially, this means that the web files mostly sit inside your server waiting to be discovered. By itself, a static website doesn’t communicate with anyone else outside its application; it doesn’t broadcast to anybody in cyberspace or announce to any other website when new content has recently been added to the site.
Think about it … if with a traditional website, all of the content simply sits in a server passively waiting to be found, then the web site owner has to constantly promote their web presence and its content to maintain web visitors coming.
WordPress is different!
WordPress comes with default functionality that allows users to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is add new content and WordPress does the rest, immediately notifying various online properties about your new content to automatically start generating you new website traffic …
(With an expertly configured WordPress web site, you simply publish new content and WordPress then does the rest, notifying the world about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we break down the components of your automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for best results.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also integrating your site with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site settings have been configured and integrated with various external tools, you simply begin publishing new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to new visitors.
- Optimize – We recommend starting with a content publishing strategy to build organic traffic. With the right systems in place, you can also begin tracking and analyzing the traffic generated as a result and gather valuable data that will allow you to make intelligent and cost-effective decisions as you expand to other traffic generation strategies.
This is the end of Part One
To keep reading about this topic, click here:
This article is part of a comprehensive series of articles designed to help you learn how to grow your business online and drive traffic automatically using a WordPress-driven website or blog and proven web marketing strategies.
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