WordPress Traffic Automation Guide
This article is part of an article series aimed at helping you learn how to grow your business online cost-effectively using a WordPress-driven website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Just about every business needs traffic to stay in business online.
Learning how to generate traffic to your website is essential to growing an online presence successfully. Driving traffic to a web site is also one of the biggest challenges faced by almost every web site owner.
Why Are So Many Businesses Having Difficulty Driving Visitors To Their Websites?
If you search for any of the following information in Google …
- “how to attract visitors to your site for free”
- “how can I bring more visitors to my web site”
- “best 50 ways to attract more traffic”
- “ideas to drive visitors using social media”
- “free website traffic”
… and you will immediately find tons of sites that provide information on ways to help drive more visitors to your web site …
(There are many ways to get more website visitors. This article series will help you set up a system to benefit from many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more traffic to your web site. There are tons of courses and free sites that can teach you cost-effective how to get more visitors to your website.
The problem is often more to do with businesses not investing enough time into learning how to drive traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The picture below shows the approach most businesses take when it comes to generating traffic to their sites …
(This is how most site owners approach the challenge of generating website traffic)
Essentially, the approach many small businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to your site.
As we will show you in a moment, there is a smarter way.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will take care of the problem.
Outsourcing is fine if you have great systems set up to manage your traffic generation activities already. If not, all you will probably do is end up spending a lot of time and money searching for a profitable method for generating targeted traffic.
(Without laying down a solid foundation and putting the right systems in place, traffic generation can become a costly waste of time and money!)
Sustainable traffic generation involves laying a solid foundation online, putting the right systems in place, testing variables in your campaigns, experimenting with different advertising and promotional services, tracking results, comparing ROI across different traffic generation opportunities, etc.
Is There A Simple, Automated Way To Generate More Traffic?
Imagine if you owned a web site where all you had to do to deliver web traffic to your site was to regularly publish valuable content to your web site.
This is not fantasy … it’s a fact! In fact, many website owners are profiting with what we’ve just described … and you can too!
In our Web Traffic Blueprint article series, we explain how to create an automated traffic machine that will help begin delivering an ongoing stream of web traffic to your website, simply by publishing new content to your website on a regular basis.
How To Set Up A System That Will Automatically Drive More Traffic To Your Site
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for driving sustainable traffic
- Add web content on a regular basis to drive visitors and generate data organically
- Test other traffic strategies
(To get sustainable traffic, you need to first set up the right systems)
At this stage, we’ll mostly be focusing on Step 1. The purpose of our article is to lay the foundations of a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress website, you simply post content and WordPress does the rest!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress site is different than a professionally-configured WordPress website.
An ”expertly configured” WordPress website or blog is a website or blog that is not only built on the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and its integration with other sites, specifically in areas like search engine optimization, third-party site notification, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Web Site?
We have published many excellent blog posts on this site about the benefits of using WordPress-powered web sites to grow your business online.
Understanding how an “expertly configured” WordPress site will begin delivering an ongoing stream of new visitors to your business requires several articles, which is why we recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know whenever we publish new content on this topic).
Let’s start by answering these basic questions:
What makes WordPress so special? What does WordPress provide that other web platforms don’t?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Site)
Many websites are built with platforms that create websites with “static” web pages. Essentially, this means that your content mostly sits inside a server waiting to be found. On its own, a static website doesn’t communicate with anything else outside its platform; it doesn’t broadcast to anyone in cyberspace or announce to any other website that new content has been added.
Think about it … if with a static website, your content simply sits there passively waiting to be found, then you have to continually find ways of promoting your site and your content to maintain web traffic coming.
WordPress is different!
The WordPress CMS application provides special features that allow you to set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is publish content and your website does the rest, instantly notifying search engines, social media and other online properties about your site to automatically start bringing your business new website visitors …
(With an expertly configured WordPress site, you simply add new content and your website does the rest, notifying other sites about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Website Traffic Blueprint overview, we go over the components of this automated website traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for best results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also integrating your WordPress functionality with external tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site settings have been configured and integrated with various external sites, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to new targeted visitors.
- Optimize – We recommend beginning with a content strategy to build organic traffic. With the right systems in place, you can also begin to monitor and analyze the traffic generated as a result and gather valuable data that will allow you to make more intelligent and cost-effective decisions as you expand to new traffic generation methods.
This is the end of Section 1
To read more, click on the link below:
This article is part of a comprehensive series of articles aimed at helping you learn how to grow your business online inexpensively using a WordPress-driven website or blog and proven marketing strategies that are easy and quick to implement.
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