WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive tutorials aimed at helping site owners learn how to grow their business online cost-effectively and drive traffic organically using a WordPress website and proven marketing strategies that are easy to use and quick to implement.
***
WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Discovering effective strategies to drive more visitors to your website is a requirement of growing a successful web presence. Getting visitors to a web site is also one of the biggest challenges faced by most business owners.
Why Are So Many Businesses Having Difficulty Getting More Traffic To Their Websites?
Type any of the key phrases below into Google …
- “how to drive more web traffic to my web site for free”
- “bring more web traffic to my website for free”
- “best 50 places to increase visitors”
- “ideas to get web visitors using social media”
- “need web traffic”
… and you will be presented with loads of tips, tricks, and information on different ways to help you increase traffic to your web site …
(There are lots of strategies to get more website visitors. In this article series you will learn how to set up a simple system to take advantage of most of these traffic generation strategies!)
There is clearly no shortage of ways to drive traffic to your web site. There are thousands of tutorials and free sites online that can show you effective ways to drive more visitors to your website.
The problem is often more to do with businesses not investing enough time into learning how to grow web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your site to automate and leverage your web traffic generation.
The illustration below shows how most businesses typically approach the process of generating web traffic …
(This is how most website owners approach the challenge of generating web traffic)
Essentially, the typical approach many businesses take is this: first, you get a website, and then you figure out how to drive traffic to your website.
As we will show you in a moment, there is a better way.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will eliminate this problem.
There is nothing wrong with outsourcing if you have systems set up to manage and process information about your traffic generation campaigns. If not, you will probably end up investing a lot of your valuable time and money searching for a winning strategy that can consistently deliver you a positive ROI.
(Without a solid foundation and systems in place, traffic generation can become a very costly activity!)
Getting continuous web traffic sustainably requires laying a solid foundation online, implementing systems, continually testing campaign elements, experimenting with different services, analyzing results, measuring ROI across different traffic generation methods, etc.
Is There A Simple, Automated Way To Drive Website Traffic?
Imagine owning a website where all you had to do to instantly deliver new targeted traffic to your business was to regularly add valuable content to your website or blog.
This is not fantasy or fiction … it’s a fact! In fact, many website owners are currently doing this … and so can you!
In our article series, you will discover how to create an automated traffic generation system that will help begin delivering targeted traffic to your website, simply by publishing regular content to your web site.
How To Set Up A System That Will Automatically Help Drive More Traffic To Your Site
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for creating sustainable web traffic
- Add web content on a regular basis to start driving traffic and generating traffic data
- Start testing other traffic strategies
(To generate sustainable web traffic, you first need to put in the right systems)
At this point, we’ll mostly be focusing on Step One. The aim of our article is to help you lay the foundations for a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress website, you simply add content and your website will then do the rest!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress website or blog is different than a professionally-configured WordPress website.
An expertly configured WordPress website is a website that is not only built with the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and how it integrates with other services, specifically in areas like SEO, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Driven Website?
We provide a number of comprehensive blog posts on this site about the benefits of using WordPress-powered web sites to grow your business online.
Understanding why and how an “expertly configured” WordPress site can help create an automated traffic generation system requires several article installments, which is why we strongly recommend that you spend some time reading our content and subscribe to our site (this way, you will be informed whenever a new article gets published).
Let’s start by answering these basic questions:
Why WordPress? Why can’t you just use another platform?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Site)
Many websites are built on applications that create “static” websites. Essentially, what this means is that your web content just sits inside your server waiting to be discovered. On its own, a static website doesn’t communicate with anything else outside its application; it doesn’t ’ping’ anybody in the cybersphere or notify any other site that new content has been added to the site.
Think about it … if in a traditional website, your content just sits in a server passively waiting to be found, then you have to constantly promote your website and your content to keep bringing in web traffic.
WordPress is different!
The WordPress CMS application provides a number of features that give users the ability to set up, configure and build an automated “online traffic generation” machine, where all you then need to do is add new content and your site does the rest, immediately notifying search engines, social media and other online properties about your site to drive you more traffic …
(With an expertly configured WordPress site, you simply publish new content and your site will then do the rest, informing the world about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we go over the components of this automated web traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal benefit.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also an expert integration of your site’s built-in functionality with external services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various external services, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to new visitors.
- Optimize – We recommend beginning with a content-focused strategy to build traffic sustainably. With the right systems in place, you can begin to track and understand the traffic generated as a result and gather valuable data that will allow you to make better decisions when using additional traffic generation methods.
This is the end of Part One
To continue reading, click on the link below:
This article is part of a comprehensive article series designed to help small business owners learn how to grow their business with a WordPress-driven website and proven marketing strategies that are easy and quick to implement.
Subscribe To WPCompendium.org And Get Notified Of New Tutorials!
***
"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum