WordPress Traffic Automation Guide

This article is part of a series of tutorials designed to help you learn how to grow your business online using a WordPress-driven website and proven online marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of just about every business online.

Finding new methods of attracting more visitors to your website is vital to growing a successful digital presence. Increasing visitors to a web site is also one of the biggest challenges faced by almost every business owner.

Why Do So Many Businesses Have Difficulty Bringing Traffic To Their Websites?

If you search for any of the information below in Google …

• “how to attract visitors to your web site”
• “how can I bring web traffic to my website”
• “fastest way to attract more web traffic”
• “ideas to drive traffic using Pinterest”
• “bring more people to your web site”

… and you will find loads of tips, tricks, and information on strategies to help you drive more website visitors …

(There are loads of strategies to increase web traffic to your website. This article series will show you how to set up a system to benefit from all these traffic generation strategies!)

There is clearly no shortage of ways to drive traffic to your website. There are thousands of tutorials and free sites online that can teach you ways to drive more visitors to your web site.

The problem is often more to do with business owners not investing enough time into learning how to generate traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.

The illustration below shows the typical approach many businesses take when it comes to generating traffic to their sites …

(This is how many small businesses approach the challenge of generating traffic to their sites)

Essentially, the typical approach many businesses take is this: first, you build your website, and then you figure out how to drive traffic to the site.

As we will show you in a moment, there is a better approach.

You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate the problem.

There is nothing wrong with outsourcing if you already have systems in place to manage your traffic generation activities. If not, all you will probably do is end up investing a lot of time and money searching for a positive ROI method.

(Without a solid foundation and the right systems in place, online traffic generation can become a costly waste of time and money!)

Driving continuous web traffic sustainably requires laying a solid foundation online, putting the right systems in place, testing campaign elements, experimenting with different advertising and promotional methods, tracking results, comparing ROI across different traffic generation strategies, and so on.

Is There A Simple, Automated Way To Drive More Web Traffic?

Imagine if all you had to do to deliver web traffic to your website was to publish great content consistently.

This is not fantasy or fiction … it’s a fact! In fact, many website owners are currently doing what we have described above … and so can you!

In our article series, we explain the process of setting up an automated traffic machine that will attract new visitors to your website, simply by publishing regular content to your web site.

How To Set Up A System That Will Automatically Drive Traffic To Your Website

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:

1. Set up specific systems to lay down a solid foundation for driving sustainable traffic
2. Add web content on a regular basis to start bringing visitors and generating data
3. Test other traffic strategies

(Sustainable traffic generation involves laying a solid foundation online and implementing proper systems)

Right now, we’ll mostly be focusing on Step One. The aim of this article series is to provide an overview of a traffic generation system that will ultimately help your business:

• Save time using leverage and automation
• Save money by starting simple and scaling things only when it makes sense to do so
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation methods, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress site, you simply post content and your website does the rest, informing the world about your content and bringing you back traffic!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress website or blog is different than a professionally-configured WordPress web site.

An ”expertly configured” WordPress website or blog is a web site that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and how it can be integrated with various sites, specifically in areas like search engine optimization, 3rd-party site syndication, and analytics.

Why Use An Expertly Configured WordPress Website?

We provide a number of great blog posts on this site about using the WordPress CMS to grow your business online.

Understanding how and why an “expertly configured” WordPress blog can help create an automated traffic system requires a number of article installments, which is why we recommend that you spend some time reading our posts and subscribe to our site (this way, we can let you know whenever we publish a new article).

Let’s start by answering these basic questions:

Why does it have to be WordPress? Why can’t you use some other web platform?

Take a look at the illustration below …

(Static vs Expertly Configured WordPress Site)

Many websites are built on platforms that create “static” websites. Essentially, what this means is that your web content just sits inside the server waiting to be discovered. The static website doesn’t communicate with anything else outside the application; it doesn’t send out signals to anybody in the cybersphere or announce to any other website that new content has recently been added.

Think about it … if in a traditional website, all of your content just sits there passively waiting to be found, then you have to continually be promoting your website and your content to maintain web visitors coming.

WordPress is different!

The WordPress platform comes with powerful built-in functionality that lets you set up, configure and build an automated “web traffic generation” machine, where all you then need to do is publish content and WordPress then does the rest, immediately notifying various online properties about your site to automatically bring your business more web site visitors …

(With an expertly configured WordPress web site, you just post content and your website does the rest, notifying the world about your content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Website Traffic Blueprint overview, we break down the components of this automated online traffic system:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for best results.
• Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also integrating your site with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your WordPress site settings have been configured and integrated with various third-party sites, you simply begin to publish new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to potential new visitors.
• Optimize – We recommend starting with a content-focused strategy to build sustainable traffic. With the right systems in place, you can also begin to track and understand incoming traffic and gather valuable data that will allow you to make better decisions when expanding to other traffic generation strategies.

This is the end of Section One

To read more, click on the link below:

WordPress Website Traffic Blueprint Part Two – How To Drive More Web Traffic For Your Business

This article is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online cost-effectively with a WordPress-powered website or blog and proven online marketing strategies.

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