WordPress Traffic Automation Guide
This article is part of a series of comprehensive tutorials aimed at helping small business owners learn how to grow their business online and drive traffic organically with a WordPress website and proven online marketing strategies.
***
WordPress Traffic Automation Blueprint – Overview
Just about every business needs traffic to survive online.
Finding sustainable ways to get visitors to your website is essential to growing an online presence successfully. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Getting Visitors To Their Web Sites?
If you type any of the commonly-searched phrases below into Google …
- “how to bring more traffic to your site for free”
- “bring web traffic to my web site for free”
- “learn to bring traffic”
- “need to attract more web visitors using paid advertising”
- “get more targeted buyers to my web site for free”
… and you will be presented with loads of information about different strategies to help you get more website visitors …
(There are lots of methods to drive more web traffic to your website. In this article series you will learn how to set up a simple system to benefit from most of these traffic generation strategies!)
There is clearly no shortage of ways to drive more traffic to your website. There are thousands of products and free resources online that can show you effective how to increase traffic to your site.
The problem is often more about business owners not investing enough time into learning how to grow web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to leverage and automate your web traffic generation.
The picture below shows the typical approach many businesses take when it comes to generating web traffic …
(This is how many small businesses approach traffic generation)
Essentially, the approach many small businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to your website.
As you will discover in just a moment, there is a smarter way.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will address this problem.
There is nothing wrong with outsourcing if you have great systems in place to manage your traffic generation activities. If not, all you will probably do is end up investing a lot of valuable time and money looking for a profitable traffic method.
(Without a solid foundation and the right systems in place, traffic generation can be a costly waste of time and money!)
Sustainable traffic generation requires laying a solid foundation online, implementing proper systems, testing variables in your campaigns, experimenting with different advertising and promotional methods, analyzing results, measuring ROI across different traffic generation solutions, etc.
Is There A Simpler, Automated Way To Generate More Traffic?
Imagine if you owned a website where the only thing you had to do to automatically attract new visitors to your website was to publish valuable content on a regular basis.
This is not fantasy or fiction … it’s a fact! As a matter of fact, many website owners are currently doing this … and so can you!
In our article series, we will show you the process of setting up an automated traffic system that can instantly begin to deliver new visitors to your web site, simply by adding content on a consistent basis to your website.
How To Set Up A System That Will Automatically Help Bring Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for creating sustainable web traffic
- Add web content on a regular basis to drive traffic and generate web traffic data organically
- Start testing other traffic methods
(To get sustainable web traffic, you need to first set up the right systems)
Right now, we’ll mostly be focusing on Step One. The purpose of this article is to lay the foundations of a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in many different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress site, you just publish new content and your site does the rest, informing other sites about your content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress web site is different than a professionally-configured WordPress site.
An ”expertly configured” WordPress website or blog is a blog that is not only built with the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with other services, specifically in areas like SEO, external site notification, and analytics.
Why Do I Need An Expertly Configured WordPress Web Site?
We write extensively on this site about the benefits and advantages of choosing the WordPress CMS to grow your business online.
Understanding why and how an “expertly configured” WordPress web site can help drive targeted visitors to your business requires a number of article installments, which is why we strongly recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know whenever we publish new information on this topic).
Let’s start by addressing some basic questions:
Why WordPress? Why not use some other platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Site)
Many sites are traditionally built with applications that create “static” websites. Essentially, what this means is that your website content simply sits inside your server waiting to be discovered. A static website doesn’t communicate with anyone else outside its platform; it doesn’t ’ping’ anybody in the cybersphere or announce to any other site when new content has recently been published in the website.
Think about it … if in a static website, all of your content simply sits there passively waiting to be found, then you have to continually be promoting your website and your content to keep driving new visitors.
WordPress is different!
WordPress provides many features that allow you to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is publish content and WordPress will do the rest, instantly notifying various online properties about your new content to automatically drive you new website traffic …
(With an expertly configured WordPress website, you simply publish new content and your site will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we go over the components of your automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for maximum benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also an integration of your site’s built-in functionality with external tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your site with various third-party sites, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to new visitors.
- Optimize – We recommend starting with a content-based strategy to build sustainable traffic. With the right systems in place, you can then start to track and analyze the traffic generated as a result and start gathering valuable information that will allow you to make more intelligent and cost-effective decisions as you expand to different traffic generation methods.
This is the end of Section 1
To keep reading this article, click on the link below:
This tutorial is part of a comprehensive series of tutorials designed to help website owners learn how to grow their business online with a WordPress-driven website or blog and proven online marketing strategies.
Would You Like To Get Notified When New WordPress Tutorials Get Published? Then Subscribe To This Site!
***
"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)