WordPress Traffic Automation Guide
This article is part of an article series aimed at helping you learn how to grow your business online inexpensively and drive traffic automatically using a WordPress-powered website or blog and proven marketing methods that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of just about every business online.
Finding cost-effective strategies of increasing traffic to your website is one of the fundamental skills of growing an online presence successfully. Increasing traffic to a website is also one of the most difficult challenges faced by almost every business owner.
Why Are So Many Businesses Struggling To Bring More Visitors To Their Websites?
Type in any of the phrases below into Google …
- “how to attract more visitors to your web site”
- “how do I get visitors to my web site”
- “need to attract web visitors”
- “how to increase traffic using StumbleUpon”
- “I need more free web traffic”
… and you will find loads of tips, tricks, and information about strategies to help you drive more traffic to your web site …
(There are lots of ways to drive more web traffic to your web site. This article series will help you set up a system to take advantage of all these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your web site. There are tons of courses and free sites online that can show you effective how to drive more traffic to your web site.
The problem is often more about business owners not investing enough time into learning how to drive traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The picture below shows the approach most businesses take when it comes to generating web traffic …
(This is how most website owners approach traffic generation)
Essentially, the approach many small businesses typically take is this: first, you get your website, and then you figure out how to drive traffic to your website.
As you will see in a moment, there is a smarter approach.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will address the problem.
There is nothing wrong with outsourcing if you have great systems set up to manage and analyze the results of your traffic generation campaigns. If not, all you will probably do is end up investing a lot of your time and money looking for a winning strategy.
(Without a solid foundation and proper systems, traffic generation can end up becoming a costly waste of time and money!)
Sustainable traffic generation involves laying a solid foundation online, putting proper systems in place, continually testing campaign variables, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation methods, and so on.
Is There A Way To Automate The Process Of Growing Traffic?
Imagine if you owned a web site where all you had to do to attract new visitors to your business was to regularly publish great content to your website or blog.
This is not fiction or fantasy … it’s a fact! Many website owners already have some or all of the requirements in place to profit from the automated traffic system described above … and you can too!
In our WordPress Traffic Blueprint article series, you will discover the process of setting up an automated traffic machine that can begin to deliver web traffic to your web site, simply by publishing new content to your website on a regular basis.
How To Set Up A System That Will Automatically Help Bring Traffic To Your Website
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for driving sustainable traffic
- Add content on a regular basis to start bringing visitors and generating traffic data
- Add other traffic strategies and test
(Driving more web traffic sustainably requires setting up a solid foundation online and putting proper systems in place)
Right now, we’ll mostly be focusing on Step 1. The aim of this article is to provide an overview of a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you just publish content and your site will do the rest, notifying the world about your content and bringing you back traffic!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website is different than a professionally-configured WordPress website or blog.
An expertly configured WordPress website or blog is a site that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, external site notification, and analytics.
Why Use An Expertly Configured WordPress-Powered Site?
We write extensively on this site about why you should use WordPress-powered websites the WordPress platform to grow your business online.
Understanding how an “expertly configured” WordPress blog can help create an automated traffic system requires several article installments, which is why we recommend that you spend some time reading our other articles and consider subscribing to this site (this way, you will be informed when a new article is published).
Let’s start by answering these basic questions:
Why use WordPress to set up an automated traffic generation system? What does WordPress do that other web platforms don’t?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are built using platforms that create “static” websites. Essentially, this means that the content mostly sits inside a server waiting to be discovered. A static website doesn’t communicate with anything else outside the application; it doesn’t ’ping’ anybody in cyberspace or announce to any other website that new content has recently been published to the website.
Think about it … if in a static website, your content simply sits there passively waiting to be found, then you have to keep promoting your web presence and your content to maintain new web traffic coming.
WordPress is different!
WordPress provides special features that allow site owners to set up, configure and build an automated “traffic generation” machine, where all you then need to do is post content and WordPress then does the rest, immediately notifying various online properties about your new content to start bringing your business more web site visitors …
(With an expertly configured WordPress web site, you simply post new content and your website then does the rest, informing the world about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we break down the components of your automated web traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also expert integration of your site’s built-in functionality with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your website with various third-party sites, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to potential new visitors.
- Optimize – We recommend beginning with a content strategy to build organic traffic. With the right systems in place, you can then start to measure and understand incoming traffic and start gathering valuable data that will allow you to make intelligent and cost-effective decisions as you expand to new traffic generation strategies.
This is the end of Part One
To read more, click here:
This article is part of an article series designed to help site owners learn how to grow their business online using a WordPress-powered website or blog and proven marketing strategies that are easy to implement.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum