WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles and tutorials aimed at helping you learn how to grow your business and drive traffic sustainably with a WordPress-driven website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Finding sustainable methods to increase visitors to your website is vital to growing a successful business presence online. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Driving More Visitors To Their Web Sites?
If you search for any of the phrases below in Google …
- “how to increase more web traffic to my website”
- “how do I increase more traffic to my web site for free”
- “ways to increase more website visitors”
- “how to drive web traffic using LinkedIn”
- “attract more buyers to my website for free”
… and you will immediately find tons of sites providing information on different ways to help increase visitors to your site …
(There are many ways to get more website visitors. This article series will help you set up a simple system to take advantage of all these traffic generation methods!)
There is clearly no shortage of ways to drive more traffic to your site. There are loads of courses and free information online that can teach you effective how to bring more visitors to your site.
The problem often has more to do with businesses not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The illustration below shows the typical approach many businesses take when it comes to generating web traffic …
(This is how many web site owners approach traffic generation)
Essentially, the approach many small businesses typically take is this: first, you build a website, and then you figure out how to drive traffic to your site.
As you will see in a moment, there is a smarter way.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.
Outsourcing is useful if you have great systems set up to manage and analyze the results of your traffic generation activities already. If not, you will probably end up investing a lot of your valuable time and money looking for a profitable strategy that can consistently deliver you a positive ROI.
(Without laying down a solid foundation and putting the right systems in place, traffic generation can be very costly!)
Sustainable traffic generation involves setting up a solid foundation online, implementing proper systems, continually testing campaign elements, experimenting with different strategies, analyzing results, measuring ROI across different traffic generation solutions, and so on.
Is There A Way To Automate The Process Of Getting More Website Traffic?
Imagine if all you had to do to automatically deliver targeted traffic to your business was to regularly publish quality content to your web site.
This is not science fiction or fantasy … it’s a fact! Many website owners are already doing this … and so can you!
In the Website Traffic Blueprint article series, you will learn how to set up an automated traffic system that will help begin driving an ongoing stream of targeted traffic to your business, simply by adding regular content to your site.
How To Set Up A System That Will Automatically Help Increase Traffic To Your Site
As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for getting sustainable traffic
- Add content on a regular basis to start driving traffic and generating data
- Start adding other traffic strategies and test
(To get sustainable web traffic, you need to first put in the right systems)
Right now, we’re mostly concerned with Step 1. The aim of this article is to help you understand how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in many different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress website, you simply post content and WordPress will then do the rest, informing other sites about your new content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website is different than a professionally-configured WordPress web site.
An expertly configured WordPress website is a web site that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and how it integrates with other sites, specifically in areas like search engine optimization, external site syndication, and analytics.
Why Do I Need An Expertly Configured WordPress Site?
We write extensively on this site about using the WordPress platform to grow your business online.
Understanding how an “expertly configured” WordPress site can help create an automated traffic generation system requires several articles, which is why we recommend that you spend some time reading our content and subscribe to this site (this way, you will be informed when a new article is published).
Let’s begin by addressing a couple of basic questions:
Why WordPress? Why can’t you use another platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are built on applications that create websites with “static” web pages. Essentially, this means that your digital content simply sits inside the server waiting to be discovered. By itself, the static website doesn’t communicate with anyone outside its application; it doesn’t ’ping’ anyone in cyberspace or notify any other website that new content has been published.
Think about it … if with a traditional website, all of your content just sits there passively waiting to be found, then you have to continually promote your website and your content to keep bringing in new visitors.
WordPress is different!
The WordPress platform comes with default functionality that gives you the ability to set up, configure and build an automated “traffic generation” machine, where all you then have to do is post new content and WordPress will then do the rest, immediately notifying various online properties about your new content to automatically generate you new website traffic …
(With an expertly configured WordPress site, you just add new content and WordPress will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we break down the components of your automated web traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also expert integration of your built-in WordPress features with external services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various external sites, you then begin publishing new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to potential new visitors.
- Optimize – We recommend beginning with a content strategy to build traffic sustainably. With the right systems in place, you can then start measuring and analyzing your incoming traffic and start gathering valuable data that will allow you to make better decisions as you expand to additional traffic generation methods.
This is the end of Part One
To read more, click on the link below:
Website Traffic Blueprint Part Two – Learn How To Create An Automated Traffic Generation Machine
This tutorial is part of an tutorial series aimed at helping you learn how to grow your business online cost-effectively and drive traffic sustainably using a WordPress website or blog and proven online marketing strategies.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)