WordPress Traffic Automation Blueprint – Part 1 (Overview)

This is part 1 of a 5-part series of tutorials that show you how to automatically increase web traffic using WordPress and proven web marketing methods.

WordPress Traffic Automation Guide

WordPress Traffic Automation GuideThis tutorial is part of a series of comprehensive articles aimed at helping small business owners learn how to grow their business online and drive traffic automatically using a WordPress-driven website and proven web marketing strategies.


WordPress Traffic Automation Blueprint – Overview

WordPress Website Traffic Blueprint Part 1 - How To Create A Web Traffic Generation MachineTraffic is the lifeblood of almost every business online.

Finding new methods of increasing visitors to your website is essential to running an online presence successfully. Lack of web traffic is also one of the most common complaints made by website owners everywhere.

Why Do So Many Businesses Struggle To Attract More Traffic To Their Websites?

If you search for any of the key phrases below in Google …

  • “drive visitors to my web site”
  • “how can I drive more traffic to my website for free”
  • “best 50 resources to increase more website traffic”
  • “best way to increase traffic using paid ads”
  • “I need web site traffic”

… and you will be immediately presented with loads of tips, tricks, and information about different methods to help you get more website visitors …

There are lots of ways to drive more web traffic to your website. This article series will show you how to set up a system to benefit from most of these traffic generation strategies!

(There are lots of strategies to drive more website visitors. This article series will help you set up a simple system to take advantage of most of these traffic generation methods!)

Clearly, there is no shortage of ways to drive visitors to your website. There are tons of courses and free resources online that can show you effective how to bring more visitors to your site.

The problem is often more to do with businesses not investing sufficient time into learning how to drive web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.

The picture below shows how many small businesses typically approach the challenge of generating website traffic …

This is how many small businesses approach the challenge of generating traffic to their sites

(This is how many businesses approach the challenge of generating website traffic)

Essentially, the typical approach most businesses take is this: first, you build your website, and then you figure out how to drive traffic to your website.

As we will show you in a moment, there is a smarter way.

Important Info

You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will take care of the problem.

Outsourcing is useful if you already have systems in place to manage your traffic generation activities. If not, all you will probably do is end up investing a lot of time and money searching for a positive ROI traffic method.

Without laying down a solid foundation and putting proper systems in place, website traffic generation can be a costly waste of time and money!

(Without a solid foundation and proper systems in place, web traffic generation can be very costly!)

Increasing web traffic sustainably requires setting up a solid foundation online, implementing the right systems, testing elements in your campaigns, experimenting with different marketing and promotional strategies, tracking results, comparing ROI across different traffic generation methods, and so on.

Is There A Way To Automate The Process Of Getting More Traffic?

Imagine if all you had to do to drive targeted visitors to your site was to regularly add content to your site.

This is not fantasy … it’s a fact! In fact, many website owners are currently doing what we’ve just described … and you can too!

In this article series, you will discover the process of setting up an automated traffic machine that can help begin delivering targeted traffic to your business, simply by adding regular content to your website.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:

  1. Set up systems to lay down a solid foundation for driving sustainable traffic
  2. Add content on a regular basis to drive visitors and generate data organically
  3. Start testing other traffic strategies

Getting regular web traffic sustainably requires laying a solid foundation online and implementing systems

(To generate sustainable traffic, you first need to set up the right systems)

At this stage, we’ll mostly be focusing on Step One. The purpose of this article series is to lay the foundations of a traffic generation system that will ultimately:

  • Save time using leverage and automation
  • Save money by starting with a simple setup and scaling things to suit your budget
  • Automatically notify search engines
  • Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
  • Gain valuable insights about your traffic generation methods, monitor results, measure ROI, etc.
  • Outsource traffic generation while maintaining full control of the process
  • Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress web site

With an expertly configured WordPress website, you just publish content and your website does the rest!

(With an expertly configured WordPress web site, you simply add content and your website then does the rest, notifying other sites about your content and bringing you back web traffic!)

What Is An Expertly Configured WordPress Web Site?

An expertly configured WordPress website or blog is different than a professionally-configured WordPress site.

An ”expertly configured” WordPress website or blog is a blog that is not only built with WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and the way it can be integrated with other services, specifically in areas like SEO, 3rd-party site syndication, and analytics.

Why Do I Need An Expertly Configured WordPress-Powered Site?

We write extensively on this site about why you should choose WordPress-powered sites the WordPress CMS to grow your business online.

Understanding how an “expertly configured” WordPress website or blog can be used to create an automated traffic generation system requires a number of articles, which is why we highly recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know when we publish new information about this topic).

Let’s begin by answering some basic questions:

Why does it need to be WordPress? What does WordPress provide that other web platforms don’t?

Take a look at the illustration below …

Static vs Expertly Configured WordPress Website

(Static Website vs Expertly Configured WordPress Website)

Many web sites are traditionally built on platforms that create “static” websites. Essentially, this means that the website content typically sits inside the server waiting to be found. The static website doesn’t communicate with anything else outside its application; it doesn’t ’ping’ anyone in cyberspace or notify any other site when new content has recently been added.

Think about it … if with a static website, all of your content simply sits in a server passively waiting to be found, then you have to continually find ways of promoting your web presence and your content to keep driving new visitors.

WordPress is different!

The WordPress platform comes with powerful built-in functionality that gives users the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is add new content and your site will then do the rest, immediately notifying various online properties about your site to automatically generate your business more web traffic …

WordPress Website Traffic Blueprint Part 1 - A Complete Guide To Generating More Web Visitors Automatically

(With an expertly configured WordPress site, you just post new content and WordPress will do the rest, notifying the world about your new content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Website Traffic Blueprint overview, we explain the components of your automated web traffic system:

  • Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
  • Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for best results.
  • Automate – Your traffic machine requires not only internal WordPress settings to be configured but also integrating your WordPress functionality with external services and other sites (e.g. webmaster, analytics, and social media accounts).
  • Publicize – Once configuring your site settings and integrating your website with various external sites, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to new targeted visitors.
  • Optimize – We recommend beginning with a content-based strategy to build traffic organically. With the right systems in place, you can also begin to track and analyze the traffic generated as a result and start gathering valuable data that will allow you to make better decisions when using new traffic generation strategies.

Web Site Traffic Blueprint Part 1 - A Complete Guide To Driving More Website Visitors Automatically

This is the end of Part 1

To read more, click here:

Website Traffic Blueprint Part Two – How To Automatically Grow Your Web Visitors For Your Business With WordPress

Useful Info

This tutorial is part of a comprehensive tutorial series aimed at helping small business owners learn how to grow their business and drive traffic automatically using a WordPress-powered website or blog and proven web marketing strategies.

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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now


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Author: Martin Aranovitch

Martin Aranovitch is the founder of WPCompendium.org and the author of The Small Business Digital Manager. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as WordPress Traffic Automation Blueprint – Part 1 (Overview).