WordPress Traffic Automation Guide
This article is part of a series of articles and tutorials designed to help you learn how to grow your business online using a WordPress-driven website or blog and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Learning how to increase traffic to your website is one of the fundamental skills of building an online presence successfully. Driving traffic to a web site is also one of the biggest challenges faced by almost every web site owner.
Why Are So Many Businesses Struggling To Drive More Traffic To Their Web Sites?
Type any of the following phrases into Google …
- “how to get traffic to my web site”
- “drive more web traffic to my website”
- “top 25 ways to get more visitors”
- “learn how to bring more web site visitors using Reddit”
- “need more web traffic”
… and you will be immediately presented with loads of information about ways to help you increase your website visitors …
(There are loads of strategies to get more web traffic to your website. This article series will show you how to set up a simple system to take advantage of most of these traffic generation methods!)
There is clearly no shortage of ways to drive more traffic to your site. There are loads of tutorials and free sites online that can teach you cost-effective methods to increase traffic to your website.
The problem is often more about business owners not investing enough time into learning how to generate new web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to leverage and automate your web traffic generation.
The picture below shows how most businesses typically approach the process of generating traffic to their sites …
(This is how most site owners approach the challenge of generating traffic to their sites)
Essentially, the typical approach many businesses take is this: first, you get a website, and then you figure out how to drive traffic to it.
As you will see in just a moment, there is a better approach.
Don’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.
Outsourcing is great if you have great systems set up to manage your traffic generation campaigns. If not, you will probably end up spending a lot of your valuable time and money looking for a winning traffic method.
(Without laying down a solid foundation and putting proper systems, traffic generation can become a costly waste of time and money!)
Sustainable traffic generation involves laying a solid foundation online, implementing proper systems, continually testing campaign variables, experimenting with different advertising and promotional strategies, analyzing results, comparing ROI across different traffic generation opportunities, etc.
Is There A Way To Automate The Process Of Increasing Web Visitors?
Imagine if you owned a website where all you had to do to deliver new visitors to your site was to regularly add content to your site.
This is not science fiction … it’s a fact! Many website owners are enjoying the benefits of what we’ve described above … and you can too!
In this article series, you will learn the process of setting up an automated traffic generation system that can help begin attracting targeted traffic to your site, simply by publishing regular content to your site.
How To Set Up A System That Will Automatically Help Increase Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for driving sustainable web traffic
- Add web content on a regular basis to start bringing visitors and generating traffic data
- Start testing other traffic methods
(To get sustainable web traffic, you first need to put in the right systems)
Right now, we’ll mostly be focusing on Step One. The purpose of this article series is to explain how to set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress website, you just post new content and your site will do the rest, informing the world about your new content and bringing you back traffic!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website is different than a professionally-configured WordPress website.
An expertly configured WordPress website or blog is a website that is not only built using the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and built-in functionality of WordPress and the way it integrates with other sites, specifically in areas like search engine optimization, external site syndication, and analytics.
Why Use An Expertly Configured WordPress-Driven Site?
We provide a number of comprehensive articles on this site about the benefits of using WordPress to grow your business online.
Understanding how an “expertly configured” WordPress web site will begin driving targeted traffic to your business requires a number of articles, which is why we recommend that you spend some time reading our content and subscribe to our site (this way, we can let you know whenever a new article is published).
Let’s start by addressing these basic questions:
What makes WordPress so special? What does WordPress offer that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many web sites are built on platforms that create “static” websites. Essentially, what this means is that the content just sits inside a server waiting to be found. The static website doesn’t communicate with anything else outside its platform; it doesn’t send out signals to anybody in the cybersphere or notify any other website when new content has recently been published.
Think about it … if with a static website, all of the content just sits there passively waiting to be found, then the site owner has to constantly promote their site and its content to maintain new web visitors coming.
WordPress is different!
The WordPress CMS application comes with powerful built-in functionality that gives you the ability to set up, configure and build an automated “traffic generation” machine, where all you then have to do is post content and WordPress will then do the rest, instantly notifying various online properties about your site to start generating you more website traffic …
(With an expertly configured WordPress web site, you just add content and WordPress does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Website Traffic Blueprint overview, we go over the components of your automated traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for optimal benefit.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also integrating your site with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site settings have been configured and integrated with various third-party sites, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to more web visitors.
- Optimize – We recommend starting with a content strategy to build traffic organically. With the right systems in place, you can also begin monitoring and analyzing your results and gather valuable data that will allow you to make smarter decisions when using other traffic generation methods.
This is the end of Section 1
To read more, click here:
Web Traffic Blueprint Part 2 – Learn How To Drive More Traffic For Your Business Using WordPress
This tutorial is part of an tutorial series designed to help you learn how to grow your business online cost-effectively and drive traffic automatically with a WordPress-driven website or blog and proven marketing strategies that are easy to implement.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum