WordPress Traffic Automation Guide
This article is part of a comprehensive tutorial series designed to help you learn how to grow your business online inexpensively using a WordPress-driven website and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs a regular stream of new traffic to stay in business online.
Finding new ways of generating more traffic to your website is one of the most important aspects of building a successful business online. Lack of web traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Getting More Visitors To Their Websites?
Search for any of the phrases below in Google …
- “how to increase more traffic to my website for free”
- “how can I attract web traffic to my web site for free”
- “easiest ways to increase visitors”
- “learn how to bring more web visitors using banner ads”
- “drive more web traffic to your web site”
… and you will immediately find loads of information about strategies to help you increase traffic to your web site …
(There are many strategies to increase web traffic to your website. This article series is designed to help you set up a simple system to take advantage of many of these traffic generation methods!)
There is clearly no shortage of ways to drive more visitors to your web site. There are thousands of tutorials and free information online that can show you effective how to drive more traffic to your website.
The problem often has more to do with businesses not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are many ways to automate and leverage your web traffic generation.
The picture below shows how most small businesses approach the process of generating website traffic …
(This is how many businesses approach traffic generation)
Essentially, the approach many businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to your website.
As we will show you in just a moment, there is a smarter way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.
There is nothing wrong with outsourcing if you already have great systems in place to manage your traffic generation campaigns. If not, all you will probably do is end up wasting a lot of valuable time and money searching for a positive ROI traffic method.
(Without a proper foundation and systems in place, online traffic generation can become very costly!)
Increasing web traffic sustainably requires laying a solid foundation online, implementing systems, testing campaign variables, experimenting with different methods, analyzing results, comparing ROI across different traffic generation strategies, etc.
Is There A Simple, Automated Way To Grow Web Traffic?
Imagine owning a web site where the only thing you had to do to deliver an ongoing stream of new visitors to your business was to publish content on a regular basis.
This is not fantasy or science fiction … it’s a fact! In fact, many website owners are currently doing what we’ve just described … and so can you!
In this article series, we will show you what it takes to set up an automated traffic machine that can instantly begin driving a stream of new targeted traffic to your website, simply by publishing new content to your website on a regular basis.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for driving sustainable traffic
- Add web content on a regular basis to start driving traffic and generating data
- Add new traffic methods and test
(Sustainable traffic generation requires setting up a solid foundation online and putting systems in place)
Right now, we’re mostly concerned with Step 1. The purpose of our article series is to help you set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money by starting with a simple setup and scaling up to suit your budget
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress web site, you just publish content and WordPress will do the rest, notifying the world about your content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress blog is a site that is not only built on WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with other services, specifically in areas like SEO, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Driven Website?
We have published many comprehensive blog posts on this site about the benefits of using WordPress-driven websites to grow your business online.
Understanding how an “expertly configured” WordPress site can be used to set up an automated traffic system requires a number of article installments, which is why we really recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know whenever we publish a new article).
Let’s begin by answering these basic questions:
Why does it need to be WordPress? Why can’t you use some other platform?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many web sites are built using applications that create websites with “static” web pages. Essentially, this means that your content files just sit inside the server waiting to be found. On its own, the static website doesn’t communicate with anything else outside its application; it doesn’t send out ’pings’ to anybody in the cybersphere or announce to any other site that new content has been published in your website.
Think about it … if in a traditional website, all of the content just sits there passively waiting to be found, then the web site owner has to keep promoting their website and its content to continue driving web traffic.
WordPress is different!
The WordPress CMS software provides various features that give site owners the ability to set up, configure and build an automated “online traffic generation” machine, where all you then have to do is add new content and your site does the rest, immediately notifying various online properties about your new content to start driving your business more website visitors …
(With an expertly configured WordPress web site, you simply add new content and your site will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Website Traffic Blueprint overview, we explain the components of this automated online traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also an expert integration of your WordPress site with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site settings have been configured and integrated with various third-party sites, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to more web visitors.
- Optimize – We recommend beginning with a content-based strategy to build sustainable traffic. With the right systems in place, you can then start monitoring and understanding incoming traffic and start gathering valuable information that will allow you to make smarter decisions as you expand to additional traffic generation strategies.
This is the end of Part One
To read the rest of this article, click on the link below:
This tutorial is part of a comprehensive article series aimed at helping you learn how to grow your business online and drive traffic sustainably using a WordPress-powered website or blog and proven marketing strategies that are easy and quick to implement.
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