WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles and tutorials aimed at helping small business owners learn how to grow their business online inexpensively and drive traffic automatically with a WordPress-powered website and proven marketing strategies that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Finding sustainable ways of getting more visitors to your website is one of the most important skills of building a successful business presence online. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Have Difficulty Attracting Traffic To Their Websites?
Type any of the following phrases into Google …
- “get traffic to my web site for free”
- “attract traffic to my website”
- “best 5 methods to get more traffic”
- “how to bring more web traffic using Facebook”
- “I need more website visitors”
… and you will immediately find an overwhelming number of sites that contain tips, tricks, and information about different ways to get more website visitors …
(There are loads of methods to increase your website visitors. In this article series you will learn how to set up a simple system to take advantage of all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive visitors to your website. There are thousands of tutorials and free information online that can teach you effective ways to increase visitors to your site.
The problem is often more to do with businesses not investing sufficient time into learning how to generate traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.
The illustration below shows how many small businesses typically approach the challenge of generating traffic to their sites …
(This is how most website owners approach the challenge of generating traffic to their sites)
Essentially, the typical approach many small businesses take is this: first, you get your website, and then you figure out how to drive traffic to the site.
As we will show you in just a moment, there is a better way.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will address the problem.
Outsourcing is useful if you have systems set up to manage your traffic generation activities. If not, you will probably end up wasting a lot of time and money looking for a profitable strategy that can deliver you a positive ROI.
(Without a solid foundation and the right systems, web traffic generation can end up becoming very costly!)
Sustainable traffic generation requires setting up a solid foundation online, implementing the right systems, continually testing elements in your campaigns, experimenting with different advertising and promotional services, tracking results, comparing ROI across different traffic generation opportunities, and so on.
Is There A Way To Automate The Process Of Increasing Traffic?
Imagine if all you had to do to deliver a stream of web traffic to your site was to publish content consistently.
This is not fantasy … it’s a fact! Many website owners are enjoying the benefits of what we’ve described above … and you can too!
In our article series, we will show you how to create an automated traffic machine that will help begin attracting web traffic to your web site, simply by adding content to your website on a regular basis.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to start bringing visitors and generating traffic data
- Add other traffic strategies
(Driving continuous web traffic sustainably involves laying a solid foundation online and implementing the right systems)
At this stage, we’ll mostly be focusing on Step 1. The aim of this article series is to help you set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you just post content and your site then does the rest, notifying other sites about your new content and bringing you back traffic!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress website is not the same as a professionally-configured WordPress website.
An ”expertly configured” WordPress site is a blog that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and built-in functionality of WordPress and how it integrates with other services, specifically in areas like SEO, external site syndication, and analytics.
Why Use An Expertly Configured WordPress Site?
We write extensively on this site about why you should choose WordPress to grow your business online.
Understanding how and why an “expertly configured” WordPress blog can be used to create an automated traffic system requires several articles, which is why we highly recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know whenever a new article gets published).
Let’s start by addressing these basic questions:
Why WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many sites are traditionally built with applications that create websites with “static” web pages. Essentially, what this means is that your web content just sits inside your server waiting to be found. On its own, a static website doesn’t communicate with anything outside its platform; it doesn’t send out ’pings’ to anyone in the cybersphere or notify any other site when new content has recently been added to the site.
Think about it … if with a static website, all of your content simply sits in a server passively waiting to be found, then you have to constantly promote your website and your content to maintain new web traffic coming.
WordPress is different!
WordPress comes with powerful built-in functionality that lets site owners set up, configure and build an automated “online traffic generation” machine, where all you then need to do is add new content and WordPress will do the rest, immediately notifying search engines, social media and other online properties about your new content to automatically start driving you new web site traffic …
(With an expertly configured WordPress website, you just publish new content and WordPress does the rest, informing other sites about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we explain the components of this automated online traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also the expert integration of your site’s built-in functionality with 3rd-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various external sites, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to potential visitors.
- Optimize – We recommend starting with a content publishing strategy to build traffic organically. With the right systems in place, you can then start to monitor and understand your incoming traffic and gather valuable information that will allow you to make more intelligent and cost-effective decisions as you expand to new traffic generation methods.
This is the end of Section One
To keep reading about this topic, click on the link below:
This article is part of a comprehensive series of articles aimed at helping small business owners learn how to grow their business online inexpensively with a WordPress website and proven online marketing methods.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum