WordPress Traffic Automation Guide
This tutorial is part of an article series aimed at helping you learn how to grow your business online inexpensively and drive traffic automatically using a WordPress website or blog and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to prosper online.
Learning sustainable methods of generating more traffic to your website is one of the fundamental skills of growing a successful business online. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Struggle To Bring More Traffic To Their Web Sites?
Type any of the commonly-searched phrases below into Google …
- “drive traffic to my web site”
- “drive traffic to my website for free”
- “ways to drive more web site traffic”
- “ideas to bring more web traffic using Pinterest”
- “get web traffic to your website for free”
… and you will be presented with loads of information about methods to help you increase your website visitors …
(There are loads of ways to increase your website visitors. This article series is designed to help you set up a simple system to benefit from many of these traffic generation strategies!)
There is clearly no shortage of ways to drive visitors to your site. There are tons of products and free resources online that can show you ways to get more traffic to your web site.
The problem is often more about business owners not investing enough time into learning how to grow web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are many ways to automate and leverage your web traffic generation.
The illustration below shows how most businesses approach the challenge of generating traffic to their sites …
(This is how many website owners approach the challenge of generating web traffic)
Essentially, the approach most businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to it.
As you will see in just a moment, there is a better way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate this problem.
There is nothing wrong with outsourcing if you have great systems set up to manage and process information about your traffic generation campaigns. If not, you will probably end up wasting a lot of your valuable time and money searching for a positive ROI strategy that can deliver you a positive ROI.
(Without a proper foundation and systems in place, website traffic generation can become a costly activity!)
Driving continuous web traffic sustainably requires setting up a solid foundation online, implementing proper systems, testing campaign variables, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation opportunities, and so on.
Is There A Way To Automate The Process Of Getting Website Visitors?
Imagine if all you had to do to instantly deliver targeted visitors to your website was to regularly add content to your site.
This is not fantasy … it’s a fact! In fact, many website owners are already doing what we have described above … and so can you!
In the Web Traffic Blueprint article series, we explain what you need to do to set up an automated traffic system that can begin driving a stream of web traffic to your web site, simply by publishing new content on a consistent basis to your website.
How To Set Up A System That Will Automatically Drive Traffic To Your Site
As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to drive visitors and generate data organically
- Start adding other traffic strategies and test
(To get sustainable traffic, you first need to put in the right systems)
Right now, we’ll mostly be focusing on Step 1. The aim of this article series is to help you lay the foundations for a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money in many different ways
- Automatically get your web pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress web site, you just publish new content and WordPress will do the rest!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress website is different than a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress website is a web site that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and its integration with other sites, specifically in areas like SEO, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress Site?
We have published many excellent articles on this site about why you should use the WordPress CMS to grow your business online.
Understanding how and why an “expertly configured” WordPress website or blog will deliver targeted visitors to your business requires a number of article installments, which is why we highly recommend that you spend some time reading our posts and consider subscribing to our site (this way, you will be informed whenever we publish a new article).
Let’s start by answering a couple of basic questions:
Why WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Site)
Many web sites are built on platforms that create websites with “static” web pages. Essentially, what this means is that the website pages simply sit inside the server waiting to be found. A static website doesn’t communicate with anyone outside its application; it doesn’t broadcast to anybody in the cybersphere or notify any other site when new content has recently been published.
Think about it … if with a static website, all of the content simply sits in a server passively waiting to be found, then the website owner has to constantly promote their web presence and its content to maintain new web visitors coming.
WordPress is different!
The WordPress CMS application provides a number of features that give users the ability to set up, configure and build an automated “online traffic generation” machine, where all you then need to do is add new content and your website does the rest, instantly notifying various online properties about your new content to automatically bring your business more web site traffic …
(With an expertly configured WordPress web site, you just publish new content and WordPress will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we go over the components of this automated online traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also the integration of your built-in WordPress features with external tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your site with various external services, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to potential visitors.
- Optimize – We recommend beginning with a content-based strategy to build organic traffic. With the right systems in place, you can also begin monitoring and analyzing your results and start gathering valuable information that will allow you to make better decisions as you expand to additional traffic generation methods.
This is the end of Section One
To read more, click on the link below:
This article is part of a comprehensive series of articles aimed at helping you learn how to grow your business online inexpensively using a WordPress website and proven online marketing methods.
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