WordPress Traffic Automation Guide
This tutorial is part of an article series aimed at helping you learn how to grow your business online and drive traffic automatically with a WordPress-driven website or blog and proven web marketing methods.
***
WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of just about every single business online.
Finding new methods to get visitors to your website is one of the fundamental skills of building a business online successfully. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Bring More Traffic To Their Web Sites?
Type in any of the commonly-searched phrases below into Google …
- “how to get web traffic to my web site”
- “how can I increase web traffic to my web site for free”
- “top 50 places to get website visitors”
- “learn how to bring traffic using YouTube”
- “free website visitors”
… and you will be presented with thousands of pages offering you information about strategies to help get more visitors to your web site …
(There are many ways to get more website visitors. In this article series you will learn how to set up a simple system to take advantage of many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more traffic to your web site. There are loads of courses and free sites online that can show you cost-effective strategies to increase visitors to your web site.
The problem is often more to do with businesses not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are several ways to automate and leverage your web traffic generation.
The diagram below shows the typical approach most businesses take when it comes to generating website traffic …
(This is how many businesses approach traffic generation)
Essentially, the typical approach most small businesses take is this: first, you get your website, and then you figure out ways of driving traffic to your site.
As you will see in just a moment, there is a smarter way.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.
Outsourcing is fine if you have the systems set up to manage and analyze the results of your traffic generation activities already. If not, you will probably end up wasting a lot of time and money searching for a profitable strategy.
(Without a solid foundation and the right systems in place, website traffic generation can end up being a costly activity!)
Sustainable traffic generation involves laying a solid foundation online, putting systems in place, testing campaign elements, experimenting with different advertising and promotional strategies, analyzing results, comparing ROI across different traffic generation solutions, etc.
Is There A Way To Automate The Process Of Driving More Web Traffic?
Imagine if all you had to do to deliver targeted traffic to your web site was to regularly add valuable content to your website or blog.
This is not fantasy or science fiction … it’s a fact! As a matter of fact, many website owners are currently doing what we have described above … and so can you!
In the Web Traffic Blueprint article series, we will show you the process of setting up an automated traffic machine that can help begin attracting web traffic to your business, simply by adding new content to your website on a consistent basis.
How To Set Up A System That Will Automatically Help Drive Traffic To Your Site
As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for generating sustainable traffic
- Add content on a regular basis to drive visitors and generate web traffic data organically
- Add new traffic strategies
(Driving more web traffic sustainably requires laying a solid foundation online and putting systems in place)
At this stage, we’ll mostly be focusing on Step One. The aim of this article series is to explain how to set up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress site, you just post new content and WordPress will do the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website is different than a professionally-configured WordPress web site.
An ”expertly configured” WordPress website or blog is a website or blog that is not only built with the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and built-in functionality of WordPress and the way it integrates with various sites, specifically in areas like search engine optimization, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Web Site?
We have published many excellent blog posts on this site about the benefits of using WordPress to grow your business online.
Understanding how and why an “expertly configured” WordPress site can create an automated traffic generation system requires a number of articles, which is why we recommend that you spend some time reading our posts and consider subscribing to our site (this way, we can let you know when we publish new information about this topic).
Let’s begin by addressing these basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? Why can’t you use some other platform?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are traditionally built with applications that create websites with “static” web pages. Essentially, this means that your website pages just sit inside a server waiting to be discovered. A static website doesn’t communicate with anything outside the platform; it doesn’t broadcast to anyone in cyberspace or inform any other website that new content has been published on your website.
Think about it … if in a static website, all of your content just sits in a server passively waiting to be found, then you have to continually promote your website and your content to continue bringing in web traffic.
WordPress is different!
The WordPress application comes with powerful built-in functionality that lets site owners set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is add content and WordPress will then do the rest, instantly notifying search engines, social media and other online properties about your new content to start driving you new web site visitors …
(With an expertly configured WordPress web site, you just add new content and your site then does the rest, informing other sites about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we break down the components of this automated website traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal results.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also an integration of your WordPress functionality with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various third-party services, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to new targeted visitors.
- Optimize – We recommend beginning with a content strategy to build traffic organically. With the right systems in place, you can then begin to track and understand your results and start gathering valuable information that will allow you to make intelligent and cost-effective decisions as you expand to different traffic generation strategies.
This is the end of Part 1
To read more, click here:
This article is part of a comprehensive series of tutorials designed to help site owners learn how to grow their business online cost-effectively and drive traffic automatically with a WordPress-driven website and proven marketing methods that are easy to implement.
Subscribe Using The Form Below And Get Notified Of New Tutorials!
***
"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)