WordPress Traffic Automation Guide
This tutorial is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online cost-effectively and drive traffic automatically with a WordPress-powered website or blog and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of just about every business online.
Finding effective strategies of getting visitors to your website is a requirement of growing a business online successfully. Driving visitors to a web site is also one of the greatest challenges faced by most website owners.
Why Are So Many Businesses Having Difficulty Getting Traffic To Their Websites?
If you type any of the commonly-searched key phrases below into Google …
- “how to get more web traffic to your web site for free”
- “how do I bring web traffic to my website”
- “easiest ways to increase more website traffic”
- “ways to drive visitors using social media”
- “I need web visitors”
… and you will be presented with thousands of pages that contain information about different methods to help increase your website visitors …
(There are loads of ways to increase web traffic to your web site. In this article series you will learn how to set up a system to benefit from many of these traffic generation strategies!)
There is clearly no shortage of ways to drive more visitors to your site. There are tons of courses and free sites that can teach you effective strategies to bring more traffic to your website.
The problem is often more to do with business owners not investing enough time into learning how to drive traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to automate and leverage your web traffic generation.
The illustration below shows how many businesses approach the challenge of generating traffic to their sites …
(This is how many website owners approach the challenge of generating traffic to their sites)
Essentially, the typical approach many businesses take is this: first, you get your website, and then you figure out ways of driving traffic to it.
As you will discover in a moment, there is a better way.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will address this problem.
Outsourcing is great if you have great systems in place to manage your traffic generation activities. If not, you will probably end up spending a lot of your time and money searching for a positive ROI method.
(Without a solid foundation and the right systems in place, traffic generation can end up becoming very costly!)
Sustainable traffic generation requires setting up a solid foundation online, implementing systems, continually testing elements in your campaigns, experimenting with different advertising and promotional services, tracking results, comparing ROI across different traffic generation opportunities, etc.
Is There A Simpler, Automated Way To Increase Traffic?
Imagine if you owned a web site where all you had to do to deliver targeted visitors to your web site was to regularly add content to your website or blog.
This is not science fiction or fantasy … it’s a fact! As a matter of fact, many website owners are profiting with this automated traffic system … and so can you!
In the Web Traffic Blueprint article series, you will discover how to create an automated traffic generation system that can help begin attracting a stream of new targeted traffic to your site, simply by adding regular content to your website.
How To Set Up A System That Will Automatically Drive Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for getting sustainable traffic
- Add content on a regular basis to start bringing visitors and generating traffic data
- Add new traffic strategies and test
(Driving web traffic sustainably involves laying a solid foundation online and implementing systems)
Right now, we’re mostly concerned with Step 1. The purpose of this article is to help you lay the foundations for a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in many different ways
- Automatically get your web pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you just post new content and WordPress will do the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress website.
An ”expertly configured” WordPress website is a blog that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and the way it can be integrated with various sites, specifically in areas like SEO, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress Website?
We have published many comprehensive articles on this site about the benefits and advantages of using the WordPress platform to grow your business online.
Understanding how and why an “expertly configured” WordPress website or blog can be used to create an automated traffic generation system requires a number of article installments, which is why we really recommend that you spend some time reading our content and consider subscribing to our site (this way, we can let you know when we publish a new article).
Let’s begin by addressing these basic questions:
Why does it need to be WordPress? What does WordPress provide that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many websites are traditionally built with platforms that create websites with “static” web pages. Essentially, what this means is that the website pages mostly sit inside your server waiting to be found. On its own, a static website doesn’t communicate with anyone outside its application; it doesn’t ’ping’ anybody in cyberspace or announce to any other site that new content has been added.
Think about it … if in a traditional website, the content simply sits there passively waiting to be found, then the site owner has to continually find ways of promoting their website and its content to continue driving web traffic.
WordPress is different!
WordPress comes with powerful built-in functionality that gives you the ability to set up, configure and build an automated “web traffic generation” machine, where all you then have to do is publish content and your website will do the rest, instantly notifying search engines, social media and other online properties about your new content to start driving your business more traffic …
(With an expertly configured WordPress website, you just publish new content and WordPress will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we go over the components of this automated website traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also the expert integration of your site’s built-in functionality with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various third-party services, you then begin publishing new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to potential new visitors.
- Optimize – We recommend starting with a content-focused strategy to build traffic organically. With the right systems in place, you can also begin measuring and analyzing your results and gather valuable data that will allow you to make smarter decisions when expanding to new traffic generation methods.
This is the end of Part One
To read more, click on the link below:
Web Traffic Blueprint Part Two – How To Turn Your Website Into A Traffic Machine
This article is part of a comprehensive series of tutorials aimed at helping small business owners learn how to grow their business online inexpensively with a WordPress-powered website or blog and proven online marketing methods.
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