WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles designed to help you learn how to grow your business and drive traffic automatically with a WordPress website and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need a regular stream of new visitors to survive online.
Learning new ways to generate more traffic to your website is essential to growing an online presence successfully. Lack of web traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Attracting Traffic To Their Websites?
If you search for any of the phrases below in Google …
- “how to attract more visitors to your site for free”
- “bring more web traffic to my web site”
- “how to increase web visitors”
- “learn how to get visitors using StumbleUpon”
- “need web traffic”
… and you will find loads of information on different strategies to drive more visitors to your website …
(There are loads of strategies to drive more website visitors. This article series will show you how to set up a simple system to benefit from most of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more visitors to your web site. There are tons of courses and free sites that can teach you cost-effective strategies to get more traffic to your web site.
The problem is often more to do with businesses not investing enough time into learning how to drive web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The illustration below shows how most businesses typically approach the process of generating website traffic …
(This is how most website owners approach traffic generation)
Essentially, the approach most businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to the site.
As you will see in just a moment, there is a better way.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will address this problem.
Outsourcing is fine if you already have systems set up to manage and process information about your traffic generation campaigns. If not, all you will probably do is end up investing a lot of your time and money searching for a positive ROI traffic-getting strategy.
(Without a solid foundation and systems in place, website traffic generation can become very costly!)
Sustainable traffic generation requires laying a solid foundation online, putting systems in place, continually testing campaign elements, experimenting with different strategies, tracking results, comparing ROI across different traffic generation solutions, etc.
Is There A Simpler, Automated Way To Increase Website Traffic?
Imagine if all you had to do to deliver targeted visitors to your business was to regularly add quality content to your web site.
This is not science fiction … it’s a fact! In fact, many website owners are currently already profiting with what we’ve described above … and so can you!
In our Website Traffic Blueprint article series, we explain how to create an automated traffic generation machine that can help begin driving web traffic to your site, simply by publishing new content to your website on a regular basis.
How To Set Up A System That Will Automatically Bring Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for driving sustainable web traffic
- Add web content on a regular basis to start bringing visitors and generating traffic data
- Add other traffic strategies
(To generate sustainable web traffic, you first need to set up the right systems)
Right now, we’ll mostly be focusing on Step One. The purpose of our article is to help you understand how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress site, you simply post new content and your website will do the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress site is not the same thing as a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress website is a website that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and built-in functionality of WordPress and the way it can be integrated with various services, specifically in areas like search engine optimization, external site syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Web Site?
We write extensively on this site about the benefits of using WordPress-driven websites to grow your business online.
Understanding why and how an “expertly configured” WordPress site can create an automated traffic generation system requires several articles, which is why we really recommend that you spend some time reading our other articles and subscribe to our site (this way, we can let you know when we publish a new article).
Let’s start by addressing a couple of basic questions:
Why WordPress? What does WordPress provide that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are built on platforms that create “static” websites. Essentially, this means that the digital content simply sits inside the server waiting to be found. The static website doesn’t communicate with anyone outside the platform; it doesn’t send out ’pings’ to anybody in the cybersphere or inform any other website that new content has recently been published to the site.
Think about it … if in a traditional website, your content just sits in a server passively waiting to be found, then you have to actively continue promoting your site and your content to maintain web traffic coming.
WordPress is different!
The WordPress application provides several features that allow users to set up, configure and build an automated “online traffic generation” machine, where all you then need to do is add new content and your website then does the rest, instantly notifying various online properties about your new content to automatically drive your business more website visitors …
(With an expertly configured WordPress website, you just add content and WordPress will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Website Traffic Blueprint overview, we break down the components of this automated traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also integrating your site with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your website with various third-party sites, all you have to do is publish new content on a regular basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to potential new visitors.
- Optimize – We recommend starting with a content marketing strategy to build traffic organically. With the right systems in place, you can also start to monitor and understand your incoming traffic and start gathering valuable data that will allow you to make better decisions when using additional traffic generation strategies.
This is the end of Section One
To read the rest of this article, click here:
This article is part of a comprehensive tutorial series aimed at helping small business owners learn how to grow their business online cost-effectively and drive traffic automatically using a WordPress website and proven online marketing strategies.
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