WordPress Traffic Automation Blueprint – Part 1 (Overview)

This is part 1 of a 5-part series of tutorials that show you how to automatically increase web traffic using WordPress and proven web marketing methods …

WordPress Traffic Automation Guide

WordPress Traffic Automation GuideThis article is part of a series of comprehensive tutorials aimed at helping site owners learn how to grow their business online with a WordPress-driven website or blog and proven online marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Web Site Traffic Blueprint Part 1 - A Complete Guide To Generating More Traffic For Your Business AutomaticallyTraffic is the lifeblood of just about every single business online.

Learning how to drive visitors to your website is vital to building a successful web presence. Driving traffic to a web site is also one of the greatest challenges faced by almost every business owner.

Why Are So Many Businesses Having Difficulty Getting Traffic To Their Web Sites?

Search for any of the phrases below in Google …

  • “how to attract traffic to your web site”
  • “drive traffic to my web site”
  • “top 50 ways to bring more web site visitors”
  • “ways to attract web traffic using videos”
  • “get more traffic to my web site for free”

… and you will be presented with thousands of pages with information about strategies to help you drive more website visitors …

There are many strategies to drive more web traffic to your web site. This article series will help you set up a system to take advantage of all these traffic generation strategies!

(There are many ways to get more website visitors. In this article series you will learn how to set up a simple system to take advantage of all these traffic generation strategies!)

There is clearly no shortage of ways to drive traffic to your site. There are tons of courses and free information that can teach you ways to bring more visitors to your website.

The problem is often more about business owners not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.

The diagram below shows the typical approach most businesses take when it comes to generating traffic to their sites …

This is how most small businesses approach traffic generation

(This is how most businesses approach the challenge of generating traffic to their sites)

Essentially, the typical approach many small businesses take is this: first, you get your website, and then you figure out how to drive traffic to your website.

As you will see in just a moment, there is a better way.

Important Info

You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will eliminate this problem.

Outsourcing is fine if you have great systems in place to manage and analyze the results of your traffic generation activities. If not, you will probably end up investing a lot of valuable time and money searching for a profitable strategy to attract targeted web visitors.

Without a proper foundation and the right systems in place, online traffic generation can be a costly waste of time and money!

(Without a solid foundation and proper systems, web traffic generation can end up being a costly activity!)

Sustainable traffic generation requires setting up a solid foundation online, implementing systems, testing campaign variables, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation methods, etc.

Is There A Simpler, Automated Way To Drive Website Traffic?

Imagine owning a website where all you had to do to instantly deliver an ongoing stream of web traffic to your business was to regularly publish quality content to your website or blog.

This is not fiction or fantasy … it’s a fact! As a matter of fact, many website owners are currently already profiting with what we have described above … and so can you!

In our article series, you will learn how to create an automated traffic generation machine that can instantly begin attracting new targeted traffic to your web site, simply by publishing regular content to your website.

How To Set Up A System That Will Automatically Help Increase Traffic To Your Website

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:

  1. Set up specific systems to lay down a solid foundation for driving sustainable traffic
  2. Add web content on a regular basis to start driving traffic and generating data
  3. Start testing other traffic methods

To generate sustainable traffic, you first need to set up the right systems

(To generate sustainable traffic, you first need to set up the right systems)

At this point, we’ll mostly be focusing on Step One. The purpose of this article is to help you understand how to set up a traffic generation system that will ultimately help your business:

  • Save time using leverage and automation
  • Save money by starting with a simple setup and scaling things when required
  • Automatically get your web pages indexed faster in search engines
  • Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
  • Access valuable data about your traffic generation campaigns, track results, measure ROI, etc.
  • Outsource traffic generation while maintaining full control of the process
  • Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site

With an expertly configured WordPress web site, you just add content and your site will then do the rest, notifying the world about your new content and bringing you back web traffic!

(With an expertly configured WordPress web site, you just add content and your website then does the rest!)

What Is An Expertly Configured WordPress Web Site?

An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress site.

An expertly configured WordPress web site is a website that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and how it can be integrated with various services, specifically in areas like SEO, third-party site syndication, and reporting.

Why Do I Need An Expertly Configured WordPress-Driven Web Site?

We write extensively on this site about the benefits and advantages of using the WordPress platform to grow your business online.

Understanding how and why an “expertly configured” WordPress site can begin attracting a stream of targeted traffic to your business requires a number of article installments, which is why we really recommend that you spend some time reading our posts and subscribe to this site (this way, you will be informed whenever we publish a new article).

Let’s start by addressing some basic questions:

Why WordPress? What does WordPress provide that other web platforms don’t?

Take a look at the illustration below …

Static vs Expertly Configured WordPress Website

(Static vs Expertly Configured WordPress Website)

Many websites are traditionally built using platforms that create “static” websites. Essentially, this means that the content typically sits inside a server waiting to be found. The static website doesn’t communicate with anyone outside its platform; it doesn’t send out ’pings’ to anyone in cyberspace or notify any other website when new content has been published on your site.

Think about it … if in a traditional website, all of the content simply sits in a server passively waiting to be found, then the site owner has to keep promoting their website and its content to maintain web visitors coming.

WordPress is different!

WordPress provides a number of features that allow users to set up, configure and build an automated “online traffic generation” machine, where all you then need to do is post content and your site will then do the rest, immediately notifying search engines, social media and other online properties about your site to start bringing your business new website visitors …

Web Traffic Blueprint Part 1 - How To Create An Automated Traffic Generation Machine With WordPress

(With an expertly configured WordPress website, you just post content and your website then does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The WordPress Website Traffic Blueprint overview, we break down the components of your automated web traffic system:

  • Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
  • Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
  • Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also integrating your WordPress functionality with external services and other sites (e.g. webmaster, analytics, and social media accounts).
  • Publicize – After your WordPress site has been configured and integrated with various third-party services, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to more web visitors.
  • Optimize – We recommend beginning with a content-based strategy to build traffic organically. With the right systems in place, you can then start tracking and analyzing the traffic generated as a result and gather valuable data that will allow you to make intelligent and cost-effective decisions as you expand to different traffic generation strategies.

WordPress Web Site Traffic Blueprint Part 1 - How To Turn Your Website Into A Traffic Machine

This is the end of Section One

To keep reading about this topic, click on the link below:

Website Traffic Blueprint Part 2 – Discover How To Turn Your Website Into A Traffic Generation Machine

Important

This article is part of a comprehensive series of articles designed to help site owners learn how to grow their business online cost-effectively using a WordPress-driven website or blog and proven online marketing methods.

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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)

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Author: Martin Aranovitch

Martin Aranovitch is the owner of WPCompendium.org and the author of The WordPress User Manual. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as WordPress Traffic Automation Blueprint – Part 1 (Overview).