WordPress Traffic Automation Guide
This article is part of an article series aimed at helping you learn how to grow your business online cost-effectively and drive traffic organically using a WordPress-powered website or blog and proven marketing strategies that are easy to use and easy to implement.
***
WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Knowing how to generate more visitors to your website is a requirement of building a successful web presence. Driving visitors to a website is also one of the greatest challenges faced by almost every business owner.
Why Do So Many Businesses Struggle To Bring More Traffic To Their Websites?
Type any of the commonly-searched phrases below into Google …
- “how to drive more visitors to your site”
- “get traffic to my web site for free”
- “ideas to increase more traffic”
- “ideas to attract web site traffic using videos”
- “need web site visitors”
… and you will be immediately presented with thousands of pages that contain tips, tricks, and information on different methods to help you get more traffic to your website …
(There are lots of ways to increase web traffic to your site. In this article series you will learn how to set up a system to take advantage of all these traffic generation methods!)
There is clearly no shortage of ways to drive more traffic to your web site. There are loads of courses and free sites that can show you strategies to get more traffic to your web site.
The problem is often more to do with businesses not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to leverage and automate your web traffic generation.
The picture below shows how most small businesses typically approach the process of generating traffic to their sites …
(This is how many website owners approach the challenge of generating traffic to their sites)
Essentially, the typical approach most businesses take is this: first, you get a website, and then you figure out how to drive traffic to your site.
As we will show you in a moment, there is a better way.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will take care of the problem.
Outsourcing is useful if you have great systems in place to manage and analyze the results of your traffic generation campaigns already. If not, you will probably end up spending a lot of time and money searching for a positive ROI strategy.
(Without a solid foundation and the right systems in place, website traffic generation can be very costly!)
Getting web traffic sustainably involves setting up a solid foundation online, putting the right systems in place, testing campaign variables, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation methods, and so on.
Is There A Way To Automate The Process Of Getting Website Traffic?
Imagine if you owned a website where the only thing you had to do to instantly drive targeted traffic to your business was to regularly publish content to your website.
This is not fantasy … it’s a fact! As a matter of fact, many website owners are already doing what we have described above … and you can too!
In our article series, you will discover the process of setting up an automated traffic system that will help deliver an ongoing stream of web traffic to your site, simply by publishing new content to your website on a consistent basis.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for driving sustainable traffic
- Add web content on a regular basis to drive visitors and generate web traffic data organically
- Start testing other traffic methods
(Sustainable traffic generation requires setting up a solid foundation online and putting proper systems in place)
Right now, we’ll mostly be focusing on Step One. The aim of our article series is to lay the foundations of a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting simple and scaling up in a cost-effective way
- Automatically get your website pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress site, you just publish new content and your website will then do the rest!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website is different than a professionally-configured WordPress website or blog.
An expertly configured WordPress site is a web site that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and the way it can be integrated with other services, specifically in areas like search engine optimization, content syndication, and analytics.
Why Use An Expertly Configured WordPress Site?
We write extensively on this site about why you should use WordPress to grow your business online.
Understanding why and how an “expertly configured” WordPress website will begin attracting new visitors to your business requires several article installments, which is why we highly recommend that you spend some time reading our content and subscribe to our site (this way, we can let you know whenever new content about this topic gets published).
Let’s begin by answering some basic questions:
What makes WordPress so special? Why can’t you use some other web platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Website)
Many web sites are built on applications that create “static” websites. Essentially, what this means is that your website content simply sits inside the server waiting to be discovered. By itself, the static website doesn’t communicate with anything else outside its platform; it doesn’t broadcast to anybody in the cybersphere or inform any other website that new content has been added.
Think about it … if in a traditional website, all of your content just sits there passively waiting to be found, then you have to continually promote your web presence and your content to maintain new web visitors coming.
WordPress is different!
The WordPress CMS application provides a number of features that give you the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is add new content and WordPress does the rest, immediately notifying search engines, social media and other online properties about your new content to automatically start generating your business more web site visitors …
(With an expertly configured WordPress site, you just publish new content and your site will do the rest, informing other sites about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Site Traffic Blueprint overview, we explain the components of this automated traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also the expert integration of your site with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your website with various external services, you then begin publishing new content consistently and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to more visitors.
- Optimize – We recommend beginning with a content-based strategy to build organic traffic. With the right systems in place, you can start to measure and analyze your results and gather valuable information that will allow you to make better decisions as you expand to additional traffic generation methods.
This is the end of Section 1
To read more, click here:
This tutorial is part of an article series designed to help you learn how to grow your business online inexpensively and drive traffic organically with a WordPress website or blog and proven web marketing methods.
Subscribe Using The Form Below And Get Notified When New Tutorials Get Published!
***
"I was absolutely amazed at the scope and breadth of these tutorials! The most in-depth training I have ever received on any subject!" - Myke O'Neill, DailyGreenPost.com