WordPress Traffic Automation Guide
This article is part of a comprehensive tutorial series designed to help you learn how to grow your business online using a WordPress website and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of almost every business online.
Learning how to attract new traffic to your website is vital to growing an online presence successfully. Driving visitors to a web site is also one of the most difficult challenges faced by almost every website owner.
Why Are So Many Businesses Struggling To Get More Visitors To Their Web Sites?
If you search for any of the key phrases below in Google …
- “drive traffic to my web site for free”
- “how can I get more visitors to my web site”
- “how to attract more web traffic”
- “ways to increase more visitors using Reddit”
- “I need website traffic”
… and you will immediately find an overwhelming number of sites with information on different strategies to help you increase your website visitors …
(There are lots of strategies to get more website visitors. In this article series you will learn how to set up a simple system to benefit from all these traffic generation strategies!)
There is clearly no shortage of ways to drive more visitors to your web site. There are thousands of courses and free sites that can show you effective ways to get more traffic to your site.
The problem is often more about businesses not investing enough time into learning how to generate web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to leverage and automate your web traffic generation.
The diagram below shows the approach many small businesses take when it comes to generating website traffic …
(This is how most website owners approach the challenge of generating traffic to their sites)
Essentially, the approach most businesses typically take is this: first, you get your website, and then you figure out how to drive traffic to the site.
As you will discover in just a moment, there is a smarter way.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will take care of the problem.
Outsourcing is fine if you have great systems in place to manage your traffic generation activities already. If not, all you will probably do is end up spending a lot of your time and money looking for a profitable method for attracting more website traffic.
(Without a solid foundation and the right systems, website traffic generation can end up being a very costly activity!)
Getting continuous web traffic sustainably involves setting up a solid foundation online, putting proper systems in place, testing variables in your campaigns, experimenting with different marketing and promotional services, analyzing results, comparing ROI across different traffic generation strategies, etc.
Is There A Way To Automate The Process Of Generating Web Visitors?
Imagine if all you had to do to automatically deliver new visitors to your site was to publish great content on a regular basis.
This is not fantasy or science fiction … it’s a fact! In fact, many website owners are currently profiting with what we have just described … and you can too!
In our Web Traffic Blueprint article series, we explain how to create an automated traffic system that can help deliver a stream of web traffic to your site, simply by adding regular content to your website.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for creating sustainable traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Add new traffic strategies and test
(To get sustainable traffic, you first need to put in the right systems)
At this stage, we’re mostly concerned with Step One. The aim of this article series is to explain how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you just add content and your site will then do the rest, notifying the world about your new content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress web site is different than a professionally-configured WordPress site.
An expertly configured WordPress web site is a blog that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and the way it can be integrated with various services, specifically in areas like SEO, external site notification, and reporting.
Why Do I Need An Expertly Configured WordPress-Driven Web Site?
We have published many excellent blog posts on this site about the benefits and advantages of choosing the WordPress CMS to grow your business online.
Understanding how and why an “expertly configured” WordPress website or blog will attract web traffic to your business requires several article installments, which is why we highly recommend that you spend some time reading our other articles and consider subscribing to this site (this way, we can let you know whenever a new article is published).
Let’s begin by addressing a couple of basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? Why not use another web platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are built with applications that create websites with “static” web pages. Essentially, what this means is that your website pages just sit inside a server waiting to be discovered. The static website doesn’t communicate with anything outside its platform; it doesn’t ’ping’ anyone in the cybersphere or announce to any other website when new content has recently been added to the site.
Think about it … if with a traditional website, all of the content just sits there passively waiting to be found, then the site owner has to actively keep promoting their website and its content to keep driving web traffic.
WordPress is different!
The WordPress application provides a number of features that let you set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is add new content and WordPress will do the rest, immediately notifying search engines, social media and other online properties about your new content to automatically generate you more web traffic …
(With an expertly configured WordPress site, you just post new content and WordPress then does the rest, notifying other sites about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we explain the components of your automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for maximum benefit.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also an integration of your WordPress site with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your site with various external sites, you then begin publishing new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to potential new visitors.
- Optimize – We recommend beginning with a content marketing strategy to build traffic sustainably. With the right systems in place, you can then start measuring and analyzing incoming traffic and start gathering valuable data that will allow you to make intelligent and cost-effective decisions when expanding to other traffic generation strategies.
This is the end of Part One
To continue reading about this topic, click on the link below:
This tutorial is part of a comprehensive series of tutorials designed to help website owners learn how to grow their business and drive traffic organically using a WordPress-powered website and proven online marketing strategies.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)