WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles and tutorials designed to help business owners learn how to grow their business online inexpensively with a WordPress website and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of just about every single business online.
Learning how to bring traffic to your website is one of the fundamental skills of building a business online successfully. Getting traffic to a website is also one of the biggest challenges faced by most web site owners.
Why Are So Many Businesses Struggling To Attract Traffic To Their Websites?
If you type any of the commonly-searched phrases below into Google …
- “drive more web traffic to my site for free”
- “get more web traffic to my web site for free”
- “easiest ways to get traffic”
- “need to attract more traffic using Facebook”
- “free web traffic”
… and you will immediately find an overwhelming number of sites that contain tips, tricks, and information on different ways to help you get more website visitors …
(There are lots of ways to drive more web traffic to your site. This article series is designed to help you set up a simple system to take advantage of many of these traffic generation methods!)
There is clearly no shortage of ways to drive traffic to your web site. There are tons of tutorials and free information online that can show you cost-effective methods to get more traffic to your site.
The problem is often more about business owners not investing sufficient time into learning how to generate traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.
The picture below shows the approach most small businesses take when it comes to generating website traffic …
(This is how many small businesses approach the challenge of generating traffic to their sites)
Essentially, the approach many businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to your website.
As you will see in a moment, there is a smarter way.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will address the problem.
Outsourcing is fine if you have great systems in place to manage your traffic generation activities. If not, you will probably end up wasting a lot of time and money searching for a winning traffic-getting method.
(Without laying down a solid foundation and putting proper systems, traffic generation can end up being a costly activity!)
Driving web traffic sustainably involves laying a solid foundation online, putting the right systems in place, continually testing campaign variables, experimenting with different advertising and promotional strategies, analyzing results, comparing ROI across different traffic generation opportunities, etc.
Is There A Simpler, Automated Way To Drive Traffic?
Imagine owning a web site where all you had to do to drive web traffic to your website was to regularly publish content to your website.
This is not science fiction … it’s a fact! Many website owners are currently doing what we’ve described above … and you can too!
In our article series, you will discover what is required to set up an automated traffic machine that will help begin driving web traffic to your site, simply by publishing content on a consistent basis to your website.
How To Set Up A System That Will Automatically Help Bring Traffic To Your Site
As you can see in the diagram below, the web traffic method we present in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for getting sustainable web traffic
- Add web content on a regular basis to drive traffic and generate data organically
- Test new traffic strategies
(To generate sustainable web traffic, you first need to put in the right systems)
At this point, we’re mostly concerned with Step One. The aim of this article is to give you an overview of how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress website, you just publish content and your site then does the rest, informing the world about your content and bringing you back traffic!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress website.
An expertly configured WordPress website is a website or blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and how it can be integrated with other services, specifically in areas like search engine optimization, 3rd-party site notification, and reporting.
Why Use An Expertly Configured WordPress-Driven Web Site?
We write extensively on this site about using the WordPress CMS to grow your business online.
Understanding why and how an “expertly configured” WordPress web site can be used to create an automated traffic generation system requires a number of articles, which is why we really recommend that you spend some time reading our other articles and consider subscribing to our site (this way, you will be informed whenever a new article is published).
Let’s start by addressing a couple of basic questions:
Why WordPress? Why can’t you use some other web platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many websites are built using applications that create “static” websites. Essentially, this means that the web content mostly sits inside the server waiting to be discovered. The static website doesn’t communicate with anything else outside the platform; it doesn’t ’ping’ anyone in cyberspace or notify any other website that new content has been added.
Think about it … if in a static website, the content simply sits there passively waiting to be found, then the web site owner has to continually find ways of promoting their site and its content to continue driving web traffic.
WordPress is different!
The WordPress application provides special features that allow site owners to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is add new content and your website will do the rest, instantly notifying various online properties about your site to start generating you new web site traffic …
(With an expertly configured WordPress website, you simply publish content and WordPress does the rest, notifying the world about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Traffic Blueprint overview, we explain the components of your automated web traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for maximum benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also integrating your WordPress site with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your site with various third-party sites, you simply begin publishing new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to more web visitors.
- Optimize – We recommend starting with a content strategy to build sustainable traffic. With the right systems in place, you can also begin to monitor and analyze your results and start gathering valuable information that will allow you to make more intelligent and cost-effective decisions as you expand to additional traffic generation strategies.
This is the end of Section One
To keep reading about this topic, click on the link below:
This article is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online and drive traffic automatically using a WordPress website or blog and proven marketing strategies that are easy and quick to implement.
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