WordPress Traffic Automation Blueprint – Part 1 (Overview)

This is part 1 of a 5-part series of tutorials that show you how to automatically increase web traffic using WordPress and proven web marketing methods.

WordPress Traffic Automation Guide

WordPress Traffic Automation GuideThis article is part of a comprehensive series of articles and tutorials designed to help website owners learn how to grow their business online inexpensively and drive traffic sustainably using a WordPress-driven website or blog and proven web marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Website Traffic Blueprint Part 1 - How To Turn Your WordPress Site Into A Traffic Generation MachineJust about every business needs a constant stream of web traffic to prosper online.

Learning how to generate new visitors to your website is essential to building a successful digital presence. Lack of online traffic is also one of the most common complaints made by website owners everywhere.

Why Do So Many Small Businesses Struggle To Bring Traffic To Their Websites?

Type any of the commonly-searched key phrases below into Google …

  • “attract more visitors to your web site for free”
  • “how can I increase more visitors to my web site for free”
  • “best way to get more visitors”
  • “learn how to bring web site traffic using SEO”
  • “need web site visitors”

… and you will immediately find thousands of pages containing information on different methods to get more website visitors …

There are lots of methods to increase your website visitors. In this article series you will learn how to set up a system to take advantage of all these traffic generation methods!

(There are loads of ways to increase web traffic to your site. This article series is designed to help you set up a system to take advantage of most of these traffic generation strategies!)

There is clearly no shortage of ways to drive visitors to your website. There are thousands of products and free information online that can teach you cost-effective strategies to increase traffic to your website.

The problem often has more to do with businesses not investing sufficient time into learning how to grow traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to automate and leverage your web traffic generation.

The picture below shows how many businesses approach the process of generating traffic to their sites …

This is how many web site owners approach the challenge of generating web traffic

(This is how most website owners approach the challenge of generating traffic to their sites)

Essentially, the approach most small businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to your site.

As you will see in just a moment, there is a better approach.

Info

Don’t make the mistake of believing that “outsourcing” your traffic generation will address this problem.

Outsourcing is useful if you have great systems set up to manage and process information about your traffic generation activities. If not, all you will probably do is end up wasting a lot of valuable time and money searching for a positive ROI method to attract more traffic.

Without a proper foundation and systems in place, web traffic generation can become a costly waste of time and money!

(Without laying down a solid foundation and putting the right systems in place, traffic generation can become a costly waste of time and money!)

Getting web traffic sustainably requires setting up a solid foundation online, putting systems in place, continually testing campaign elements, experimenting with different marketing and promotional methods, tracking results, comparing ROI across different traffic generation methods, and so on.

Is There A Way To Automate The Process Of Increasing Website Visitors?

Imagine owning a website where all you had to do to drive targeted traffic to your site was to regularly add content to your website.

This is not science fiction … it’s a fact! In fact, many website owners already have some or all of the prerequisites in place for this to happen … and you can too!

In this article series, we will show you what is required to set up an automated traffic generation machine that will begin driving targeted traffic to your website, simply by adding regular content to your web site.

How To Set Up A System That Will Automatically Help Bring Traffic To Your Site

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:

  1. Set up systems to lay down a solid foundation for creating sustainable web traffic
  2. Add content on a regular basis to drive visitors and generate web traffic data organically
  3. Start testing other traffic strategies

Sustainable traffic generation involves laying a solid foundation online and implementing systems

(To generate sustainable web traffic, you need to first put in the right systems)

At this point, we’ll mostly be focusing on Step 1. The aim of this article is to explain how to set up a traffic generation system that will ultimately:

  • Save time using leverage and automation
  • Save money by starting simple and scaling up in a cost-effective way
  • Automatically notify search engines
  • Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
  • Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
  • Outsource traffic generation while maintaining full control of the process
  • Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website

With an expertly configured WordPress site, you just publish content and your site will do the rest, informing other sites about your content and bringing you back traffic!

(With an expertly configured WordPress site, you simply publish new content and WordPress will do the rest, informing the world about your new content and bringing you back web traffic!)

What Is An Expertly Configured WordPress Site?

An expertly configured WordPress website is different than a professionally-configured WordPress site.

An ”expertly configured” WordPress site is a site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and how it can be integrated with other sites, specifically in areas like search engine optimization, external site syndication, and analytics.

Why Do I Need An Expertly Configured WordPress Website?

We have published many detailed blog posts on this site about the benefits of using WordPress-driven websites to grow your business online.

Understanding why and how an “expertly configured” WordPress site can help create an automated traffic generation system requires several article installments, which is why we strongly recommend that you spend some time reading our content and subscribe to this site (this way, we can let you know when a new article gets published).

Let’s start by answering a couple of basic questions:

Why WordPress? Why can’t you use another platform?

Take a look at the illustration below …

Static vs Expertly Configured WordPress Website

(Static vs Expertly Configured WordPress Website)

Many websites are built with platforms that create “static” websites. Essentially, what this means is that your content just sits inside the server waiting to be discovered. A static website doesn’t communicate with anyone outside its platform; it doesn’t ’ping’ anybody in cyberspace or announce to any other website that new content has recently been published.

Think about it … if with a traditional website, all of the content just sits in a server passively waiting to be found, then the business owner has to keep promoting their site and its content to maintain new web visitors coming.

WordPress is different!

The WordPress application provides many features that allow site owners to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is add content and WordPress will then do the rest, instantly notifying search engines, social media and other online properties about your new content to start driving you new web traffic …

Website Traffic Blueprint Part 1 - A Complete Guide To Generating More Traffic For Your Business Automatically

(With an expertly configured WordPress site, you simply add content and your website will do the rest, notifying the world about your content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Traffic Blueprint overview, we explain the components of this automated online traffic system:

  • Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
  • Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
  • Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also integrating your WordPress functionality with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
  • Publicize – After configuring your site settings and integrating your website with various third-party services, you then begin publishing new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to potential visitors.
  • Optimize – We recommend starting with a content marketing strategy to build traffic organically. With the right systems in place, you can then start monitoring and understanding the traffic generated as a result and start gathering valuable information that will allow you to make smarter decisions when expanding to different traffic generation strategies.

Website Traffic Blueprint Part 1 - A Complete Guide To Generating More Website Visitors For Your Business Automatically

This is the end of Section One

To read the rest of this article, click here:

Web Site Traffic Blueprint Part 2 – How To Drive More Website Traffic For Your Business

Useful Info

This tutorial is part of a comprehensive article series designed to help you learn how to grow your business and drive traffic automatically with a WordPress website and proven web marketing methods.

Want To Get Notified When New Tutorials Get Published? Then Subscribe Using The Form Below!

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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)

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Author: Martin Aranovitch

Martin Aranovitch is the owner of WPCompendium.org and the author of The WordPress User Manual. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as WordPress Traffic Automation Blueprint – Part 1 (Overview).