WordPress Traffic Automation Guide
This article is part of a comprehensive series of tutorials aimed at helping site owners learn how to grow their business online inexpensively and drive traffic sustainably using a WordPress-powered website and proven marketing methods that are easy to use and quick to implement.
***
WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Learning effective strategies to increase visitors to your website is one of the fundamental skills of running a successful presence online. Driving visitors to a web site is also one of the most difficult challenges faced by many web site owners.
Why Do So Many Small Businesses Have Difficulty Bringing More Traffic To Their Websites?
If you search for any of the following information in Google …
- “get more traffic to my site for free”
- “attract more web traffic to my website for free”
- “best 25 places to increase visitors”
- “how to bring more web traffic using LinkedIn”
- “drive visitors to your website”
… and you will immediately find tons of pages providing information about ways to help drive more visitors to your website …
(There are loads of ways to increase your website visitors. This article series will show you how to set up a simple system to take advantage of all these traffic generation methods!)
There is clearly no shortage of ways to drive traffic to your site. There are loads of products and free information online that can show you how to increase traffic to your site.
The problem is often more about businesses not investing enough time into learning how to drive web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The illustration below shows how most small businesses typically approach the process of generating website traffic …
(This is how most small businesses approach the challenge of generating web traffic)
Essentially, the typical approach most small businesses take is this: first, you build a website, and then you figure out how to drive traffic to your website.
As you will see in just a moment, there is a smarter approach.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will address this problem.
There is nothing wrong with outsourcing if you have great systems set up to manage your traffic generation campaigns. If not, you will probably end up spending a lot of valuable time and money looking for a positive ROI traffic method.
(Without a solid foundation and systems in place, online traffic generation can become very costly!)
Getting continuous web traffic sustainably involves laying a solid foundation online, putting the right systems in place, testing campaign elements, experimenting with different advertising and promotional services, analyzing results, measuring ROI across different traffic generation methods, etc.
Is There A Simple, Automated Way To Grow Traffic?
Imagine if all you had to do to instantly drive new visitors to your website was to regularly add quality content to your web site.
This is not fantasy … it’s a fact! In fact, many website owners are already doing this … and so can you!
In this article series, you will discover how to create an automated traffic system that can help begin attracting targeted traffic to your web site, simply by publishing regular content to your site.
How To Set Up A System That Will Automatically Bring More Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for creating sustainable traffic
- Add web content on a regular basis to drive visitors and generate data organically
- Add new traffic strategies
(Sustainable traffic generation requires setting up a solid foundation online and implementing the right systems)
At this point, we’re mostly concerned with Step 1. The purpose of this article series is to show you how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in many different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress site, you simply post new content and your site will do the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress site is different than a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress website or blog is a blog that is not only built with the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Website?
We provide a number of detailed articles on this site about the benefits of using the WordPress platform to grow your business online.
Understanding how and why an “expertly configured” WordPress blog can be used to set up an automated traffic system requires a number of articles, which is why we highly recommend that you spend some time reading our posts and consider subscribing to our site (this way, you will be informed whenever we publish new information on this topic).
Let’s begin by addressing some basic questions:
Why does it need to be WordPress? Why can’t you just use some other platform?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Site)
Many websites are traditionally built on applications that create websites with “static” web pages. Essentially, what this means is that the content mostly sits inside the server waiting to be found. By itself, a static website doesn’t communicate with anyone else outside the application; it doesn’t ’ping’ anybody in cyberspace or announce to any other site when new content has been published to your website.
Think about it … if in a traditional website, all of the content simply sits in a server passively waiting to be found, then the business owner has to continually find ways of promoting their web presence and its content to maintain web visitors coming.
WordPress is different!
WordPress comes with default functionality that gives users the ability to set up, configure and build an automated “traffic generation” machine, where all you then need to do is add content and WordPress does the rest, immediately notifying search engines, social media and other online properties about your new content to drive your business new website traffic …
(With an expertly configured WordPress website, you simply post content and WordPress then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we explain the components of this automated web traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also the expert integration of your site with external services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site has been configured and integrated with various third-party tools, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to more web visitors.
- Optimize – We recommend beginning with a content marketing strategy to build traffic organically. With the right systems in place, you can then begin tracking and understanding your results and start gathering valuable data that will allow you to make better decisions when expanding to new traffic generation methods.
This is the end of Section One
To continue reading about this topic, click on the link below:
This article is part of a comprehensive series of articles designed to help website owners learn how to grow their business online using a WordPress-driven website and proven web marketing methods.
Subscribe Using The Form Below And Get Notified Of New Tutorials!
***
"Learning WordPress has been a huge stumbling block for me. I've been looking for something that covers absolutely everything but doesn't cost an arm and a leg. Thank you so much ... you have just provided me with what I have been looking for! Truly appreciated!" - Tanya