WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles aimed at helping you learn how to grow your business using a WordPress website and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs a constant stream of new web traffic to survive online.
Learning how to increase traffic to your website is vital to growing an online presence successfully. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Have Difficulty Driving More Traffic To Their Websites?
If you type any of the commonly-searched phrases below into Google …
- “how to drive more web traffic to your web site for free”
- “bring web traffic to my web site”
- “ideas to attract traffic”
- “fastest way to drive traffic using Twitter”
- “drive web traffic to your website”
… and you will be immediately presented with an overwhelming number of sites that contain tips, tricks, and information on different ways to help increase traffic to your site …
(There are many methods to get more website visitors. In this article series you will learn how to set up a simple system to benefit from all these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your website. There are tons of tutorials and free information that can teach you methods to drive more visitors to your website.
The problem often has more to do with business owners not investing sufficient time into learning how to drive web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to leverage and automate your web traffic generation.
The illustration below shows how many businesses approach the process of generating web traffic …
(This is how many businesses approach traffic generation)
Essentially, the typical approach many businesses take is this: first, you build a website, and then you figure out how to drive traffic to the site.
As we will show you in just a moment, there is a better approach.
Don’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.
There is nothing wrong with outsourcing if you have systems in place to manage and process information about your traffic generation activities already. If not, you will probably end up wasting a lot of your time and money looking for a winning traffic-getting strategy.
(Without a proper foundation and the right systems in place, web traffic generation can become a costly waste of time and money!)
Sustainable traffic generation requires setting up a solid foundation online, putting the right systems in place, testing campaign elements, experimenting with different marketing and promotional services, analyzing results, measuring ROI across different traffic generation strategies, etc.
Is There A Way To Automate The Process Of Generating More Traffic?
Imagine if you owned a website where all you had to do to automatically deliver an ongoing stream of targeted visitors to your business was to publish great content consistently.
This is not fantasy … it’s a fact! Many website owners already have some or all of the prerequisites in place to profit from the automated traffic system described above … and so can you!
In our Website Traffic Blueprint article series, we will show you what it takes to set up an automated traffic generation machine that can begin to attract web traffic to your website, simply by adding regular content to your site.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for getting sustainable traffic
- Add content on a regular basis to start driving traffic and generating data
- Start adding other traffic strategies and test
(To generate sustainable traffic, you first need to set up the right systems)
At this stage, we’re mostly concerned with Step 1. The purpose of this article is to show you how to set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically get your web content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you just publish new content and your site does the rest!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress web site is not the same as a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress blog is a website or blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and the way it integrates with other sites, specifically in areas like SEO, third-party site syndication, and reporting.
Why Use An Expertly Configured WordPress-Driven Website?
We have published many great articles on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding why and how an “expertly configured” WordPress web site can create an automated traffic system requires several articles, which is why we strongly recommend that you spend some time reading our posts and consider subscribing to our site (this way, you will be informed whenever a new article is published).
Let’s begin by answering some basic questions:
What makes WordPress so special? What does WordPress provide that other web platforms don’t?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many websites are traditionally built on platforms that create websites with “static” web pages. Essentially, what this means is that the web pages just sit inside your server waiting to be discovered. A static website doesn’t communicate with anyone outside its platform; it doesn’t ’ping’ anyone in cyberspace or inform any other site that new content has been published.
Think about it … if in a traditional website, the content just sits there passively waiting to be found, then the website owner has to keep promoting their web presence and its content to continue driving new visitors.
WordPress is different!
The WordPress CMS application comes with default functionality that gives users the ability to set up, configure and build an automated “traffic generation” machine, where all you then need to do is add content and WordPress will then do the rest, immediately notifying search engines, social media and other online properties about your new content to automatically start generating you more website traffic …
(With an expertly configured WordPress site, you simply publish new content and WordPress does the rest, informing other sites about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we go over the components of your automated traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for best results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also integrating your site’s built-in functionality with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your website with various third-party sites, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to more web visitors.
- Optimize – We recommend beginning with a content-focused strategy to build traffic sustainably. With the right systems in place, you can also begin to measure and understand your incoming traffic and gather valuable data that will allow you to make better decisions when using new traffic generation strategies.
This is the end of Part One
To continue reading, click on the link below:
This article is part of a comprehensive tutorial series designed to help you learn how to grow your business using a WordPress website or blog and proven web marketing methods.
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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)