WordPress Traffic Automation Guide
This article is part of a series of comprehensive tutorials aimed at helping you learn how to grow your business online inexpensively with a WordPress website and proven marketing strategies that are easy to use and quick to implement.
***
WordPress Traffic Automation Blueprint – Overview
Just about every business needs traffic to grow online.
Learning sustainable methods of generating more visitors to your website is essential to building an online presence successfully. Driving traffic to a web site is also one of the biggest challenges faced by almost all web site owners.
Why Do So Many Small Businesses Have Difficulty Driving More Traffic To Their Websites?
Search for any of the key phrases below in Google …
- “drive traffic to your web site for free”
- “increase web traffic to my website for free”
- “ways to increase traffic”
- “need to increase more website visitors using LinkedIn”
- “need web visitors”
… and you will find thousands of pages providing tips, tricks, and information about different methods to help drive more traffic to your site …
(There are loads of methods to increase web traffic to your site. This article series will show you how to set up a system to benefit from many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more visitors to your website. There are tons of courses and free sites that can show you cost-effective methods to increase traffic to your website.
The problem is often more to do with business owners not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.
The illustration below shows the typical approach many businesses take when it comes to generating website traffic …
(This is how most website owners approach the challenge of generating web traffic)
Essentially, the typical approach many businesses take is this: first, you get your website, and then you figure out ways of driving traffic to it.
As we will show you in a moment, there is a better approach.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will eliminate this problem.
Outsourcing is fine if you have systems in place to manage and analyze the results of your traffic generation activities already. If not, all you will probably do is end up spending a lot of your valuable time and money looking for a positive ROI strategy that can deliver you a positive ROI.
(Without a solid foundation and systems in place, web traffic generation can be a costly waste of time and money!)
Sustainable traffic generation involves laying a solid foundation online, implementing proper systems, continually testing campaign elements, experimenting with different services, tracking results, comparing ROI across different traffic generation methods, and so on.
Is There A Way To Automate The Process Of Getting More Website Visitors?
Imagine owning a web site where all you had to do to automatically attract new targeted traffic to your site was to regularly add content to your website.
This is not fantasy … it’s a fact! As a matter of fact, many website owners already have some or all of the elements in place for this to happen … and so can you!
In this article series, you will discover the process of setting up an automated traffic machine that can help deliver new targeted traffic to your business, simply by adding content on a regular basis to your website.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to start bringing visitors and generating data
- Start testing other traffic strategies
(Sustainable traffic generation requires setting up a solid foundation online and putting proper systems in place)
Right now, we’ll mostly be focusing on Step 1. The aim of this article series is to help you understand how to set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money by starting with a simple setup and scaling things in an economically sensible way
- Automatically get your web pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress website, you just post content and your site will do the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress web site is different than a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress blog is a website or blog that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with various services, specifically in areas like SEO, external site notification, and reporting.
Why Do I Need An Expertly Configured WordPress Website?
We write extensively on this site about why you should choose WordPress-powered web sites WordPress to grow your business online.
Understanding how an “expertly configured” WordPress blog can instantly drive targeted visitors to your business requires a number of article installments, which is why we recommend that you spend some time reading our posts and subscribe to this site (this way, you will be informed when a new article gets published).
Let’s start by answering these basic questions:
Why WordPress? Why not use some other web platform?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Site)
Many websites are traditionally built using platforms that create websites with “static” web pages. Essentially, this means that your web site pages mostly sit inside a server waiting to be found. The static website doesn’t communicate with anyone else outside the application; it doesn’t ’ping’ anybody in cyberspace or inform any other site when new content has been added to your site.
Think about it … if with a traditional website, all of your content simply sits in a server passively waiting to be found, then you have to constantly promote your site and your content to maintain web visitors coming.
WordPress is different!
The WordPress application comes with default functionality that gives you the ability to set up, configure and build an automated “traffic generation” machine, where all you then have to do is publish content and your site then does the rest, immediately notifying various online properties about your site to start bringing your business more website traffic …
(With an expertly configured WordPress website, you just publish content and WordPress will then do the rest, notifying other sites about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we explain the components of your automated traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also an integration of your site’s built-in functionality with 3rd-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various external services, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to more visitors.
- Optimize – We recommend beginning with a content-based strategy to build sustainable traffic. With the right systems in place, you can begin to track and analyze the traffic generated as a result and gather valuable data that will allow you to make smarter decisions as you expand to other traffic generation methods.
This is the end of Section 1
To read the rest of this article, click on the link below:
This tutorial is part of a comprehensive series of articles designed to help business owners learn how to grow their business online inexpensively using a WordPress-driven website and proven web marketing strategies.
Get Notified When New WordPress Tutorials Get Published – Subscribe To WPCompendium.org!
***
"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum