WordPress Traffic Automation Guide
This article is part of a series of articles aimed at helping you learn how to grow your business online cost-effectively and drive traffic sustainably using a WordPress-powered website and proven marketing strategies that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need a regular stream of new visitors to stay in business online.
Knowing how to drive new traffic to your website is a requirement of building a business online successfully. Driving visitors to a web site is also one of the greatest challenges faced by almost all business owners.
Why Do So Many Small Businesses Struggle To Bring More Visitors To Their Websites?
If you search for any of the information below in Google …
- “get more visitors to your site for free”
- “drive more visitors to my web site”
- “ways to increase more web visitors”
- “ways to attract more traffic using ads”
- “need more website visitors”
… and you will be presented with loads of tips, tricks, and information on ways to help get more website visitors …
(There are lots of strategies to get more web traffic to your website. This article series is designed to help you set up a system to benefit from most of these traffic generation strategies!)
There is clearly no shortage of ways to drive more traffic to your web site. There are loads of tutorials and free resources online that can show you cost-effective ways to increase traffic to your website.
The problem is often more to do with business owners not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to leverage and automate your web traffic generation.
The picture below shows the typical approach many small businesses take when it comes to generating traffic to their sites …
(This is how most small businesses approach the challenge of generating web traffic)
Essentially, the approach most small businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to the site.
As we will show you in a moment, there is a better way.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will eliminate this problem.
There is nothing wrong with outsourcing if you already have the systems in place to manage your traffic generation campaigns. If not, you will probably end up spending a lot of your time and money searching for a positive ROI strategy.
(Without laying down a solid foundation and putting the right systems, online traffic generation can become a very costly activity!)
Getting regular web traffic sustainably requires laying a solid foundation online, putting systems in place, continually testing campaign elements, experimenting with different services, analyzing results, measuring ROI across different traffic generation methods, and so on.
Is There A Simple, Automated Way To Get Web Traffic?
Imagine if all you had to do to instantly deliver new visitors to your web site was to regularly publish quality content to your site.
This is not fantasy or fiction … it’s a fact! In fact, many website owners already have some or all of the basic components set up to profit from the automated traffic system described above … and you can too!
In this article series, we explain the process of setting up an automated traffic machine that will begin driving targeted traffic to your business, simply by adding new content to your website on a regular basis.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for creating sustainable web traffic
- Add content on a regular basis to drive visitors and generate web traffic data organically
- Start testing other traffic methods
(To get sustainable traffic, you first need to set up the right systems)
Right now, we’ll mostly be focusing on Step One. The aim of this article is to help you lay the foundations for a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically get your website content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress site, you simply add new content and your site then does the rest, notifying the world about your new content and bringing you back traffic!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website or blog is different than a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress web site is a website that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and how it integrates with other sites, specifically in areas like SEO, 3rd-party site syndication, and reporting.
Why Use An Expertly Configured WordPress-Powered Site?
We write extensively on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding how an “expertly configured” WordPress web site can drive targeted traffic to your business requires several article installments, which is why we highly recommend that you spend some time reading our other articles and subscribe to our site (this way, we can let you know whenever we publish a new article).
Let’s start by addressing some basic questions:
Why does it need to be WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Site)
Many sites are traditionally built on platforms that create “static” websites. Essentially, what this means is that your website content typically sits inside a server waiting to be found. The static website doesn’t communicate with anything outside the platform; it doesn’t broadcast to anybody in cyberspace or announce to any other site when new content has been added.
Think about it … if in a traditional website, the content simply sits there passively waiting to be found, then the business owner has to keep promoting their site and its content to keep driving web traffic.
WordPress is different!
The WordPress platform comes with default functionality that lets you set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is post content and WordPress will then do the rest, instantly notifying search engines, social media and other online properties about your new content to automatically start driving you new website traffic …
(With an expertly configured WordPress web site, you just add new content and your site will do the rest, informing the world about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we explain the components of this automated web traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal benefit.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also the expert integration of your site’s built-in functionality with external tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your site with various third-party services, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to more visitors.
- Optimize – We recommend starting with a content publishing strategy to build sustainable traffic. With the right systems in place, you can also begin monitoring and understanding incoming traffic and gather valuable information that will allow you to make better decisions as you expand to additional traffic generation strategies.
This is the end of Part One
To continue reading this article, click on the link below:
This article is part of a comprehensive article series aimed at helping you learn how to grow your business online using a WordPress-powered website or blog and proven web marketing methods.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)