WordPress Traffic Automation Guide
This article is part of an article series designed to help you learn how to grow your business using a WordPress-driven website or blog and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Just about every business needs a constant stream of new visitors to grow online.
Learning how to bring more traffic to your website is one of the most important skills of growing a successful digital presence. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Attract Visitors To Their Websites?
Search for any of the phrases below in Google …
- “drive traffic to my site for free”
- “bring web traffic to my website”
- “best 5 ways to get more website traffic”
- “ways to increase visitors using YouTube”
- “free website traffic”
… and you will be presented with loads of information on different strategies to increase your website visitors …
(There are many ways to increase your website visitors. In this article series you will learn how to set up a simple system to take advantage of most of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more traffic to your web site. There are loads of courses and free sites online that can teach you effective ways to increase visitors to your web site.
The problem is often more about businesses not investing enough time into learning how to grow web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The illustration below shows the typical approach many small businesses take when it comes to generating website traffic …
(This is how many web site owners approach the challenge of generating traffic to their sites)
Essentially, the approach most businesses typically take is this: first, you get your website, and then you figure out how to drive traffic to the site.
As you will discover in just a moment, there is a smarter approach.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.
Outsourcing is fine if you already have great systems set up to manage and analyze the results of your traffic generation campaigns. If not, you will probably end up investing a lot of valuable time and money looking for a positive ROI traffic strategy.
(Without a solid foundation and systems in place, traffic generation can end up being very costly!)
Sustainable traffic generation requires setting up a solid foundation online, putting proper systems in place, testing variables in your campaigns, experimenting with different strategies, tracking results, comparing ROI across different traffic generation strategies, and so on.
Is There A Way To Automate The Process Of Generating Website Traffic?
Imagine if all you had to do to instantly drive targeted visitors to your web site was to publish content consistently.
This is not fantasy … it’s a fact! As a matter of fact, many website owners already have some or all of the basic components in place for this to happen … and you can too!
In the Web Traffic Blueprint article series, we will show you what it takes to set up an automated traffic generation machine that will help begin driving new targeted traffic to your business, simply by publishing regular content to your site.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for getting sustainable traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Test other traffic strategies
(Sustainable traffic generation involves setting up a solid foundation online and putting proper systems in place)
Right now, we’re mostly concerned with Step 1. The aim of our article is to help you set up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically get your website pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation campaigns, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress web site, you simply add content and WordPress will then do the rest, informing other sites about your new content and bringing you back web traffic!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress web site is not the same as a professionally-configured WordPress website.
An expertly configured WordPress site is a blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and its integration with other sites, specifically in areas like search engine optimization, external site notification, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Website?
We provide a number of great articles on this site about the benefits of using the WordPress CMS to grow your business online.
Understanding why and how an “expertly configured” WordPress site can attract new visitors to your business requires a number of articles, which is why we recommend that you spend some time reading our content and subscribe to our site (this way, you will be informed when we publish a new article).
Let’s start by addressing some basic questions:
Why does it have to be WordPress? What does WordPress provide that other web platforms don’t?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Website)
Many sites are traditionally built with applications that create “static” websites. Essentially, this means that your digital content mostly sits inside your server waiting to be discovered. The static website doesn’t communicate with anything else outside its platform; it doesn’t ’ping’ anybody in the cybersphere or announce to any other site that new content has recently been added.
Think about it … if in a static website, your content simply sits in a server passively waiting to be found, then you have to keep promoting your site and your content to keep bringing in web traffic.
WordPress is different!
The WordPress platform comes with default functionality that lets users set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is post content and WordPress does the rest, immediately notifying search engines, social media and other online properties about your site to bring your business new website traffic …
(With an expertly configured WordPress site, you simply publish content and your website will then do the rest, informing other sites about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we go over the components of this automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for best results.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also the integration of your WordPress site with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site has been configured and integrated with various external sites, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to new visitors.
- Optimize – We recommend beginning with a content strategy to build traffic sustainably. With the right systems in place, you can start monitoring and analyzing your results and gather valuable information that will allow you to make intelligent and cost-effective decisions as you expand to additional traffic generation methods.
This is the end of Section 1
To keep reading this article, click on the link below:
This article is part of an article series aimed at helping you learn how to grow your business online and drive traffic sustainably with a WordPress-powered website and proven web marketing methods.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now