WordPress Traffic Automation Guide
This article is part of a series of comprehensive tutorials aimed at helping you learn how to grow your business and drive traffic automatically with a WordPress website and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Learning how to drive traffic to your website is vital to building a business online successfully. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Struggle To Bring Visitors To Their Websites?
If you type any of the commonly-searched key phrases below into Google …
- “how to bring traffic to my web site for free”
- “bring more traffic to my website”
- “best 100 places to increase website visitors”
- “ways to attract visitors using PPC advertising”
- “free web visitors”
… and you will immediately find loads of tips, tricks, and information about ways to help you drive more website visitors …
(There are loads of ways to increase your website visitors. In this article series you will learn how to set up a simple system to take advantage of many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more traffic to your site. There are tons of products and free sites that can teach you effective strategies to bring more traffic to your website.
The problem is often more to do with businesses not investing sufficient time into learning how to drive traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are a number ways to automate and leverage your web traffic generation.
The diagram below shows how most businesses typically approach the challenge of generating web traffic …
(This is how many website owners approach traffic generation)
Essentially, the approach many businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to it.
As we will show you in just a moment, there is a better way.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will address the problem.
Outsourcing is fine if you have great systems set up to manage your traffic generation activities already. If not, you will probably end up spending a lot of time and money looking for a positive ROI strategy that can consistently deliver you a positive ROI.
(Without a solid foundation and the right systems in place, traffic generation can become a very costly activity!)
Sustainable traffic generation requires laying a solid foundation online, implementing systems, testing elements in your campaigns, experimenting with different services, tracking results, measuring ROI across different traffic generation solutions, and so on.
Is There A Simpler, Automated Way To Increase Website Visitors?
Imagine if you owned a web site where all you had to do to instantly drive targeted traffic to your website was to regularly publish content to your site.
This is not fantasy or science fiction … it’s a fact! As a matter of fact, many website owners are currently doing what we’ve described above … and so can you!
In the WordPress Traffic Blueprint article series, we explain what is required to set up an automated traffic system that can help attract targeted visitors to your business, simply by adding content on a consistent basis to your website.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to drive visitors and generate web traffic data organically
- Start testing other traffic methods
(Increasing web traffic sustainably involves laying a solid foundation online and implementing proper systems)
Right now, we’re mostly concerned with Step 1. The aim of this article is to help you understand how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting simple and scaling things in a sensible way
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress site, you simply add content and your website will do the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress site is different than a professionally-configured WordPress website.
An ”expertly configured” WordPress site is a website that is not only built on WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and how it can be integrated with various services, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Driven Web Site?
We write extensively on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding why and how an “expertly configured” WordPress website can begin driving web traffic to your business requires a number of articles, which is why we really recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know when a new article is published).
Let’s begin by addressing some basic questions:
Why WordPress? Why can’t you use another web platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Site)
Many sites are built with platforms that create websites with “static” web pages. Essentially, this means that the web site pages simply sit inside the server waiting to be found. A static website doesn’t communicate with anyone else outside the application; it doesn’t ’ping’ anybody in cyberspace or inform any other site that new content has been published in your website.
Think about it … if with a static website, all of your content simply sits in a server passively waiting to be found, then you have to continually keep promoting your site and your content to maintain new web visitors coming.
WordPress is different!
The WordPress CMS application provides special features that allow site owners to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is add new content and your website will do the rest, instantly notifying search engines, social media and other online properties about your site to bring you more website traffic …
(With an expertly configured WordPress web site, you simply post new content and WordPress will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we explain the components of this automated online traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also expert integration of your site’s built-in functionality with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site settings have been configured and integrated with various third-party sites, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to more web visitors.
- Optimize – We recommend beginning with a content marketing strategy to build traffic organically. With the right systems in place, you can begin monitoring and analyzing the traffic generated as a result and gather valuable data that will allow you to make smarter decisions when using additional traffic generation strategies.
This is the end of Part One
To continue reading about this topic, click here:
This article is part of an tutorial series designed to help website owners learn how to grow their business with a WordPress website and proven marketing methods that are easy to implement.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum