WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles aimed at helping you learn how to grow your business online inexpensively using a WordPress-powered website or blog and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of just about every business online.
Learning how to bring new traffic to your website is essential to growing a business online successfully. Increasing traffic to a web site is also one of the greatest challenges faced by almost all web site owners.
Why Are So Many Businesses Having Difficulty Bringing More Visitors To Their Web Sites?
Search for any of the phrases below in Google …
- “how to drive visitors to my web site”
- “increase traffic to my website for free”
- “top 10 places to attract web visitors”
- “how to bring traffic using paid advertising”
- “free website visitors”
… and you will be presented with loads of information about different methods to help drive more website visitors …
(There are loads of strategies to get more website visitors. In this article series you will learn how to set up a simple system to benefit from all these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your web site. There are loads of products and free information that can teach you cost-effective methods to drive more visitors to your web site.
The problem is often more about businesses not investing enough time into learning how to drive web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to leverage and automate your web traffic generation.
The illustration below shows the approach most businesses take when it comes to generating website traffic …
(This is how most website owners approach traffic generation)
Essentially, the typical approach most businesses take is this: first, you build your website, and then you figure out ways of driving traffic to your website.
As we will show you in just a moment, there is a better way.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate the problem.
There is nothing wrong with outsourcing if you have great systems set up to manage your traffic generation campaigns. If not, all you will probably do is end up wasting a lot of time and money looking for a winning traffic-getting strategy.
(Without a proper foundation and systems in place, website traffic generation can end up becoming very costly!)
Sustainable traffic generation involves setting up a solid foundation online, putting the right systems in place, testing campaign elements, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation opportunities, and so on.
Is There A Simpler, Automated Way To Increase Web Visitors?
Imagine if all you had to do to deliver an ongoing stream of new targeted traffic to your website was to publish great content on a regular basis.
This is not fantasy … it’s a fact! As a matter of fact, many website owners are profiting with this automated traffic system … and you can too!
In our Website Traffic Blueprint article series, you will learn the process of setting up an automated traffic system that can instantly deliver web traffic to your site, simply by adding regular content to your website.
How To Set Up A System That Will Automatically Bring Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for creating sustainable web traffic
- Add web content on a regular basis to drive traffic and generate data organically
- Test other traffic strategies
(Driving continuous web traffic sustainably involves setting up a solid foundation online and implementing proper systems)
Right now, we’re mostly concerned with Step One. The purpose of our article series is to provide an overview of a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically get your web content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress web site, you just add content and WordPress then does the rest, notifying other sites about your new content and bringing you back traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress website.
An ”expertly configured” WordPress web site is a website that is not only built with the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress Site?
We have published many detailed articles on this site about the benefits of using WordPress-driven websites to grow your business online.
Understanding how and why an “expertly configured” WordPress website can help create an automated traffic generation system requires a number of articles, which is why we highly recommend that you spend some time reading our other articles and subscribe to our site (this way, we can let you know when we publish new information about this topic).
Let’s start by addressing these basic questions:
What makes WordPress so special? Why not use another platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are traditionally built on applications that create websites with “static” web pages. Essentially, what this means is that your website pages typically sit inside a server waiting to be found. On its own, the static website doesn’t communicate with anything else outside the platform; it doesn’t broadcast to anybody in cyberspace or notify any other site that new content has recently been added.
Think about it … if with a static website, your content just sits there passively waiting to be found, then you have to continually promote your web presence and your content to maintain web traffic coming.
WordPress is different!
The WordPress platform provides many features that give site owners the ability to set up, configure and build an automated “online traffic generation” machine, where all you then need to do is add new content and your site does the rest, immediately notifying various online properties about your new content to automatically bring you new traffic …
(With an expertly configured WordPress web site, you simply post new content and your site will do the rest, informing the world about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we explain the components of your automated website traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for optimal benefit.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also an expert integration of your site’s built-in functionality with external services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various external sites, you simply begin publishing new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to new targeted visitors.
- Optimize – We recommend starting with a content-based strategy to build traffic organically. With the right systems in place, you can begin to measure and analyze the traffic generated as a result and start gathering valuable data that will allow you to make intelligent and cost-effective decisions as you expand to new traffic generation methods.
This is the end of Section 1
To read more, click here:
This tutorial is part of a comprehensive tutorial series designed to help site owners learn how to grow their business online inexpensively using a WordPress-driven website and proven marketing strategies that are easy and quick to implement.
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