WordPress Traffic Automation Guide

This tutorial is part of a series of comprehensive articles designed to help website owners learn how to grow their business online and drive traffic organically with a WordPress-powered website and proven web marketing methods.

***

WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of most businesses online.

Learning how to attract new visitors to your website is one of the fundamental skills of building a business online successfully. Increasing visitors to a website is also one of the greatest challenges faced by almost all business owners.

Why Do So Many Businesses Struggle To Bring More Traffic To Their Web Sites?

If you search for any of the following information in Google …

• “attract visitors to your web site”
• “drive more web traffic to my website for free”
• “ideas to get more web visitors”
• “ideas to drive traffic using SEO”
• “drive visitors to your website for free”

… and you will immediately find thousands of pages providing tips, tricks, and information about ways to drive more website visitors …

(There are many strategies to increase your website visitors. This article series will show you how to set up a system to take advantage of most of these traffic generation strategies!)

There is clearly no shortage of ways to drive more visitors to your web site. There are loads of products and free resources that can teach you cost-effective ways to get more traffic to your website.

The problem often has more to do with businesses not investing enough time into learning how to drive traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.

The illustration below shows how many small businesses typically approach the process of generating traffic to their sites …

(This is how many site owners approach traffic generation)

Essentially, the approach many businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to your website.

As you will discover in just a moment, there is a smarter approach.

Don’t make the mistake of believing that “outsourcing” your traffic generation will take care of the problem.

There is nothing wrong with outsourcing if you already have great systems set up to manage and analyze the results of your traffic generation activities. If not, you will probably end up investing a lot of your valuable time and money searching for a winning strategy for getting targeted traffic.

(Without laying down a solid foundation and putting proper systems, website traffic generation can become very costly!)

Sustainable traffic generation involves setting up a solid foundation online, implementing proper systems, testing variables in your campaigns, experimenting with different advertising and promotional services, analyzing results, comparing ROI across different traffic generation opportunities, etc.

Is There A Way To Automate The Process Of Generating Web Traffic?

Imagine if all you had to do to automatically deliver targeted visitors to your business was to regularly publish content to your site.

This is not fantasy or fiction … it’s a fact! Many website owners already have some or all of the prerequisites in place for this to happen … and so can you!

In our article series, you will discover how to create an automated traffic machine that can instantly begin driving a stream of web traffic to your business, simply by adding regular content to your site.

How To Set Up A System That Will Automatically Bring Traffic To Your Site

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:

1. Set up specific systems to lay down a solid foundation for creating sustainable web traffic
2. Add content on a regular basis to drive traffic and generate web traffic data organically
3. Test other traffic strategies

(To get sustainable web traffic, you need to first put in the right systems)

At this stage, we’re mostly concerned with Step One. The purpose of our article series is to help you lay the foundations for a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money by starting with a simple setup and scaling things cost-effectively
• Automatically get your website content indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation campaigns, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress web site, you simply post content and your website will do the rest!)

What Is An Expertly Configured WordPress Website?

An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress web site.

An expertly configured WordPress site is a website or blog that is not only built using the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and its integration with other sites, specifically in areas like SEO, external site syndication, and reporting.

Why Do I Need An Expertly Configured WordPress Site?

We provide a number of comprehensive articles on this site about using WordPress to grow your business online.

Understanding how an “expertly configured” WordPress web site will help deliver web traffic to your business requires several article installments, which is why we strongly recommend that you spend some time reading our posts and subscribe to this site (this way, we can let you know when a new article gets published).

Let’s begin by answering some basic questions:

Why use WordPress to set up an automated traffic generation system? Why not use some other platform?

Take a look at the picture below …

(Static vs Expertly Configured WordPress Site)

Many websites are traditionally built using platforms that create “static” websites. Essentially, this means that the digital content simply sits inside a server waiting to be found. The static website doesn’t communicate with anything else outside the platform; it doesn’t broadcast to anybody in the cybersphere or notify any other website when new content has been added.

Think about it … if in a static website, all of the content just sits in a server passively waiting to be found, then the website owner has to actively promote their website and its content to continue driving new visitors.

WordPress is different!

The WordPress CMS application provides many features that give users the ability to set up, configure and build an automated “web traffic generation” machine, where all you then have to do is post content and WordPress then does the rest, instantly notifying various online properties about your new content to automatically bring your business more website visitors …

(With an expertly configured WordPress site, you simply add content and WordPress does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Site Traffic Blueprint overview, we go over the components of this automated web traffic system:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
• Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also the integration of your built-in WordPress features with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your site settings and integrating your site with various external sites, you simply begin to publish new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to potential new visitors.
• Optimize – We recommend beginning with a content-focused strategy to build organic traffic. With the right systems in place, you can then start to track and analyze your incoming traffic and gather valuable information that will allow you to make smarter decisions as you expand to other traffic generation strategies.

This is the end of Part 1

To continue reading this article, click on the link below:

Web Traffic Blueprint Part 2 – Learn How To Create An Automated Traffic Generation Machine

This tutorial is part of a comprehensive series of tutorials designed to help you learn how to grow your business using a WordPress-powered website or blog and proven online marketing methods.

Would You Like To Get Notified When New WordPress Tutorials Are Published? Then Subscribe To WPCompendium.org!

***