WordPress Traffic Automation Guide
This article is part of a series of comprehensive tutorials aimed at helping small business owners learn how to grow their business online and drive traffic sustainably with a WordPress-powered website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Knowing how to generate traffic to your website is one of the fundamental skills of growing a successful web presence. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Struggle To Drive More Traffic To Their Web Sites?
If you type any of the commonly-searched key phrases below into Google …
- “get traffic to your web site”
- “drive more visitors to my website for free”
- “best 5 ways to attract more traffic”
- “ideas to get traffic using paid ads”
- “need more web visitors”
… and you will immediately find thousands of pages containing tips, tricks, and information about ways to help increase your website visitors …
(There are lots of ways to get more web traffic to your web site. In this article series you will learn how to set up a simple system to benefit from all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your website. There are loads of products and free resources that can teach you cost-effective methods to bring more traffic to your website.
The problem is often more to do with business owners not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.
The picture below shows the typical approach many businesses take when it comes to generating traffic to their sites …
(This is how most website owners approach traffic generation)
Essentially, the approach most businesses typically take is this: first, you build a website, and then you figure out how to drive traffic to your website.
As you will see in just a moment, there is a smarter way.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will take care of the problem.
There is nothing wrong with outsourcing if you have systems in place to manage your traffic generation activities. If not, you will probably end up investing a lot of your time and money looking for a positive ROI traffic strategy.
(Without a solid foundation and proper systems, traffic generation can end up becoming very costly!)
Increasing web traffic sustainably involves setting up a solid foundation online, putting proper systems in place, testing campaign elements, experimenting with different services, tracking results, measuring ROI across different traffic generation methods, and so on.
Is There A Simple, Automated Way To Generate Web Visitors?
Imagine if you owned a web site where all you had to do to deliver an ongoing stream of targeted traffic to your web site was to regularly publish quality content to your web site.
This is not fantasy … it’s a fact! Many website owners are already doing this … and you can too!
In our Web Traffic Blueprint article series, you will learn what is required to set up an automated traffic machine that can deliver new targeted traffic to your website, simply by adding regular content to your web site.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for getting sustainable web traffic
- Add web content on a regular basis to drive traffic and generate data organically
- Start adding other traffic methods and test
(Sustainable traffic generation involves setting up a solid foundation online and putting the right systems in place)
Right now, we’re mostly concerned with Step 1. The purpose of this article is to help you lay the foundations for a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling up as you grow
- Automatically get your website pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress site, you just add new content and WordPress will do the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress web site is different than a professionally-configured WordPress site.
An ”expertly configured” WordPress web site is a website that is not only built with the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with other sites, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Website?
We write extensively on this site about the benefits of using the WordPress platform to grow your business online.
Understanding how and why an “expertly configured” WordPress web site will drive new visitors to your business requires a number of article installments, which is why we strongly recommend that you spend some time reading our posts and consider subscribing to this site (this way, you will be informed when we publish new content on this topic).
Let’s begin by addressing these basic questions:
Why use WordPress to set up an automated traffic generation system? Why not use some other platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many websites are built on platforms that create “static” websites. Essentially, what this means is that the digital content just sits inside the server waiting to be discovered. The static website doesn’t communicate with anyone else outside its platform; it doesn’t send out signals to anybody in cyberspace or notify any other site when new content has recently been published.
Think about it … if with a traditional website, your content simply sits in a server passively waiting to be found, then you have to continually be promoting your website and your content to maintain new web traffic coming.
WordPress is different!
The WordPress CMS application provides several features that allow site owners to set up, configure and build an automated “traffic generation” machine, where all you then need to do is publish content and your site will then do the rest, immediately notifying various online properties about your site to start generating you more web traffic …
(With an expertly configured WordPress web site, you just post new content and your site will do the rest, informing other sites about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Traffic Blueprint overview, we break down the components of this automated web traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also integrating your site’s built-in functionality with external services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various external services, you then begin publishing new content consistently and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to more visitors.
- Optimize – We recommend starting with a content publishing strategy to build traffic organically. With the right systems in place, you can then start to monitor and analyze incoming traffic and start gathering valuable information that will allow you to make more intelligent and cost-effective decisions when expanding to different traffic generation methods.
This is the end of Part One
To read the rest of this article, click here:
This article is part of a comprehensive tutorial series aimed at helping you learn how to grow your business online inexpensively using a WordPress website and proven marketing strategies that are easy to implement.
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