WordPress Traffic Automation Guide
This article is part of a comprehensive series of articles designed to help site owners learn how to grow their business and drive traffic organically with a WordPress website and proven marketing methods that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need a regular stream of web traffic to prosper online.
Learning effective methods to get more visitors to your website is vital to running a successful business online. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Attract More Traffic To Their Websites?
Type in any of the following key phrases into Google …
- “bring visitors to my web site”
- “how do I attract more visitors to my web site for free”
- “need to attract more web visitors”
- “ideas to increase web traffic using PPC advertising”
- “drive more clients to my website”
… and you will immediately find an overwhelming number of sites with tips, tricks, and information about methods to get more website visitors …
(There are lots of methods to increase your website visitors. This article series will show you how to set up a system to take advantage of all these traffic generation methods!)
Clearly, there is no shortage of ways to drive visitors to your site. There are thousands of courses and free sites that can teach you cost-effective how to bring more traffic to your site.
The problem is often more to do with business owners not investing enough time into learning how to drive web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The illustration below shows how many small businesses typically approach the process of generating web traffic …
(This is how many site owners approach the challenge of generating traffic to their sites)
Essentially, the typical approach many small businesses take is this: first, you get a website, and then you figure out ways of driving traffic to it.
As you will discover in just a moment, there is a smarter approach.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will take care of this problem.
Outsourcing is useful if you have great systems in place to manage and analyze the results of your traffic generation activities. If not, you will probably end up investing a lot of your time and money looking for a winning method.
(Without laying down a solid foundation and putting the right systems in place, traffic generation can end up being a costly activity!)
Sustainable traffic generation requires laying a solid foundation online, implementing systems, testing variables in your campaigns, experimenting with different advertising and promotional methods, tracking results, comparing ROI across different traffic generation strategies, etc.
Is There A Simpler, Automated Way To Increase Website Traffic?
Imagine if all you had to do to attract new visitors to your website was to publish content consistently.
This is not fantasy … it’s a fact! Many website owners are currently already profiting with this automated traffic system … and you can too!
In our Web Traffic Blueprint article series, you will discover how to set up an automated traffic generation system that will help begin to attract targeted traffic to your website, simply by publishing regular content to your site.
How To Set Up A System That Will Automatically Help Increase Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for driving sustainable web traffic
- Add web content on a regular basis to start bringing visitors and generating traffic data
- Test new traffic methods
(Getting continuous web traffic sustainably involves laying a solid foundation online and putting systems in place)
Right now, we’ll mostly be focusing on Step One. The purpose of this article series is to help you understand how to set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically get your web pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress web site, you just publish new content and your website then does the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress website is not the same as a professionally-configured WordPress site.
An expertly configured WordPress blog is a site that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and functionality of WordPress and the way it can be integrated with other services, specifically in areas like SEO, third-party site notification, and reporting.
Why Use An Expertly Configured WordPress Site?
We write extensively on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding why and how an “expertly configured” WordPress blog can be used to set up an automated traffic system requires several articles, which is why we recommend that you spend some time reading our content and subscribe to this site (this way, you will be informed when we publish new information about this topic).
Let’s begin by addressing some basic questions:
Why WordPress? What does WordPress do that other web platforms don’t?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many sites are built using platforms that create “static” websites. Essentially, this means that the web content typically sits inside a server waiting to be found. By itself, the static website doesn’t communicate with anything else outside its application; it doesn’t ’ping’ anyone in cyberspace or announce to any other website that new content has been published in the site.
Think about it … if in a traditional website, all of the content just sits in a server passively waiting to be found, then the website owner has to constantly be promoting their website and its content to maintain web visitors coming.
WordPress is different!
The WordPress platform provides special features that let site owners set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is post content and your website will then do the rest, immediately notifying various online properties about your new content to start bringing you new website traffic …
(With an expertly configured WordPress website, you simply publish new content and your site will do the rest, informing other sites about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we explain the components of this automated traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for maximum benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also integrating your WordPress functionality with 3rd-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your website with various third-party tools, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to more web visitors.
- Optimize – We recommend starting with a content-focused strategy to build sustainable traffic. With the right systems in place, you can then start to measure and analyze incoming traffic and start gathering valuable information that will allow you to make smarter decisions as you expand to new traffic generation strategies.
This is the end of Section 1
To read more, click here:
Web Site Traffic Blueprint Part Two – Learn How To Create An Automated Traffic Generation Machine
This article is part of a comprehensive article series designed to help you learn how to grow your business using a WordPress-powered website or blog and proven online marketing methods.
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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group