WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles and tutorials aimed at helping you learn how to grow your business online cost-effectively and drive traffic automatically using a WordPress-driven website or blog and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Discovering cost-effective ways to get visitors to your website is one of the fundamental skills of running an online presence successfully. Increasing visitors to a website is also one of the most difficult challenges faced by almost all business owners.
Why Are So Many Businesses Having Difficulty Getting Traffic To Their Websites?
Search for any of the key phrases below in Google …
- “how to get web traffic to your site”
- “drive web traffic to my website”
- “top 10 places to increase more web site traffic”
- “ideas to get web traffic using Reddit”
- “free web traffic”
… and you will be immediately presented with loads of tips, tricks, and information on different methods to help get more website visitors …
(There are many methods to drive more web traffic to your site. This article series is designed to help you set up a simple system to take advantage of many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive visitors to your web site. There are thousands of products and free information online that can teach you cost-effective ways to increase traffic to your web site.
The problem is often more to do with businesses not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The diagram below shows how many small businesses typically approach the challenge of generating web traffic …
(This is how most businesses approach the challenge of generating website traffic)
Essentially, the typical approach most businesses take is this: first, you get your website, and then you figure out how to drive traffic to the site.
As you will discover in just a moment, there is a better approach.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will address this problem.
There is nothing wrong with outsourcing if you already have great systems in place to manage your traffic generation campaigns. If not, all you will probably do is end up wasting a lot of valuable time and money looking for a profitable method.
(Without a solid foundation and proper systems in place, online traffic generation can end up becoming a very costly activity!)
Getting web traffic sustainably involves laying a solid foundation online, implementing proper systems, testing variables in your campaigns, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation strategies, etc.
Is There A Way To Automate The Process Of Generating Website Traffic?
Imagine if all you had to do to automatically drive targeted visitors to your site was to publish content consistently.
This is not fantasy or science fiction … it’s a fact! In fact, many website owners are already doing what we’ve described above … and you can too!
In our article series, you will discover how to create an automated traffic generation machine that will begin to drive targeted visitors to your website, simply by publishing regular content to your site.
How To Set Up A System That Will Automatically Drive More Traffic To Your Website
As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for generating sustainable traffic
- Add content on a regular basis to drive traffic and generate data organically
- Add other traffic strategies and test
(Getting web traffic sustainably involves laying a solid foundation online and putting systems in place)
Right now, we’re mostly concerned with Step One. The purpose of our article series is to explain how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a simple setup and scaling things cost-effectively
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you just add new content and WordPress will do the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress blog is a website or blog that is not only built on the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and functionality of WordPress and its integration with other services, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Driven Web Site?
We write extensively on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding why and how an “expertly configured” WordPress website can attract targeted visitors to your business requires a number of article installments, which is why we strongly recommend that you spend some time reading our other articles and subscribe to our site (this way, we can let you know whenever we publish new content on this topic).
Let’s start by answering these basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? What does WordPress offer that other web platforms don’t?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many websites are built using applications that create “static” websites. Essentially, what this means is that your content just sits inside the server waiting to be discovered. A static website doesn’t communicate with anyone else outside the platform; it doesn’t send out signals to anybody in the cybersphere or announce to any other website that new content has recently been added to the site.
Think about it … if in a static website, your content simply sits in a server passively waiting to be found, then you have to constantly promote your website and your content to continue bringing in web traffic.
WordPress is different!
The WordPress CMS software provides a number of features that let users set up, configure and build an automated “web traffic generation” machine, where all you then have to do is add content and your website then does the rest, instantly notifying search engines, social media and other online properties about your site to automatically start generating your business new web site traffic …
(With an expertly configured WordPress site, you simply publish new content and WordPress does the rest, informing the world about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we go over the components of this automated online traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal benefit.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also an expert integration of your WordPress site with external tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your website with various external sites, you then begin to publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to potential visitors.
- Optimize – We recommend beginning with a content publishing strategy to build traffic organically. With the right systems in place, you can also start to monitor and understand your incoming traffic and gather valuable information that will allow you to make intelligent and cost-effective decisions when using different traffic generation strategies.
This is the end of Section 1
To read more, click on the link below:
This tutorial is part of a comprehensive series of tutorials designed to help business owners learn how to grow their business online inexpensively using a WordPress-powered website and proven online marketing strategies.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum