WordPress Traffic Automation Guide
This article is part of a comprehensive series of articles designed to help you learn how to grow your business online and drive traffic automatically with a WordPress-driven website or blog and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Learning new ways to get visitors to your website is one of the most important skills of growing a successful business presence online. Lack of web traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Getting Visitors To Their Websites?
Search for any of the information below in Google …
- “how to attract web traffic to my web site”
- “attract traffic to my web site for free”
- “top 100 places to get more traffic”
- “need to drive website traffic using paid ads”
- “bring more visitors to my website for free”
… and you will immediately find loads of tips, tricks, and information on different strategies to increase your website visitors …
(There are many ways to drive more web traffic to your website. This article series is designed to help you set up a system to take advantage of many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive visitors to your web site. There are loads of courses and free sites online that can teach you methods to bring more traffic to your web site.
The problem is often more to do with businesses not investing enough time into learning how to grow web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to automate and leverage your web traffic generation.
The illustration below shows how many businesses approach the process of generating website traffic …
(This is how many small businesses approach the challenge of generating website traffic)
Essentially, the typical approach many small businesses take is this: first, you get a website, and then you figure out ways of driving traffic to your site.
As you will discover in a moment, there is a better approach.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate this problem.
Outsourcing is great if you have the systems in place to manage your traffic generation campaigns already. If not, all you will probably do is end up spending a lot of your time and money searching for a profitable traffic-getting method.
(Without a proper foundation and systems in place, web traffic generation can end up becoming a costly activity!)
Sustainable traffic generation involves laying a solid foundation online, putting systems in place, testing variables in your campaigns, experimenting with different services, analyzing results, measuring ROI across different traffic generation methods, etc.
Is There A Simpler, Automated Way To Drive Website Traffic?
Imagine if you owned a website where all you had to do to automatically deliver web traffic to your web site was to regularly publish great content to your website.
This is not fantasy … it’s a fact! Many website owners are already profiting with this automated traffic system … and you can too!
In this article series, you will discover how to create an automated traffic generation system that can instantly attract targeted visitors to your site, simply by adding content to your website on a consistent basis.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for driving sustainable web traffic
- Add web content on a regular basis to start bringing visitors and generating data
- Add other traffic methods and test
(To get sustainable web traffic, you first need to set up the right systems)
At this stage, we’ll mostly be focusing on Step 1. The purpose of our article series is to explain the process of setting up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in many different ways
- Automatically get your web content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress website, you just post content and WordPress then does the rest, informing other sites about your new content and bringing you back web traffic!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website is not the same as a professionally-configured WordPress website or blog.
An expertly configured WordPress site is a blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and the way it integrates with other services, specifically in areas like search engine optimization, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Website?
We have published many excellent articles on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding why and how an “expertly configured” WordPress blog can instantly begin delivering a stream of web traffic to your business requires several article installments, which is why we strongly recommend that you spend some time reading our content and consider subscribing to our site (this way, we can let you know when a new article gets published).
Let’s begin by answering these basic questions:
Why WordPress? Why can’t you use another web platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many websites are traditionally built on platforms that create “static” websites. Essentially, what this means is that the website pages mostly sit inside a server waiting to be found. A static website doesn’t communicate with anything outside the application; it doesn’t ’ping’ anybody in the cybersphere or announce to any other site that new content has been published.
Think about it … if with a static website, your content just sits there passively waiting to be found, then you have to continually keep promoting your site and your content to maintain web traffic coming.
WordPress is different!
The WordPress application comes with default functionality that lets you set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is add content and WordPress then does the rest, instantly notifying search engines, social media and other online properties about your new content to bring your business more traffic …
(With an expertly configured WordPress web site, you just publish new content and WordPress then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we explain the components of this automated online traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for best results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also expert integration of your WordPress site with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various external services, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to more visitors.
- Optimize – We recommend starting with a content-focused strategy to build organic traffic. With the right systems in place, you can also start tracking and analyzing incoming traffic and gather valuable information that will allow you to make better decisions when expanding to new traffic generation methods.
This is the end of Section One
To read the rest of this article, click here:
This tutorial is part of an article series designed to help you learn how to grow your business online inexpensively and drive traffic organically using a WordPress website and proven web marketing strategies.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum