WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles designed to help you learn how to grow your business and drive traffic sustainably using a WordPress-powered website or blog and proven marketing strategies that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of just about every business online.
Learning how to attract visitors to your website is vital to running a business online successfully. Lack of web traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Getting More Visitors To Their Web Sites?
Type in any of the phrases below into Google …
- “attract more traffic to my website for free”
- “get visitors to my website”
- “top 100 places to attract web traffic”
- “ideas to attract web traffic using social media”
- “I need more web visitors”
… and you will be presented with loads of information about methods to increase visitors to your website …
(There are lots of strategies to get more website visitors. This article series will show you how to set up a system to take advantage of many of these traffic generation strategies!)
There is clearly no shortage of ways to drive more traffic to your website. There are thousands of courses and free resources that can teach you how to increase visitors to your website.
The problem often has more to do with business owners not investing enough time into learning how to grow web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The diagram below shows the approach many businesses take when it comes to generating traffic to their sites …
(This is how many site owners approach the challenge of generating web traffic)
Essentially, the typical approach most businesses take is this: first, you build a website, and then you figure out ways of driving traffic to it.
As you will discover in just a moment, there is a smarter way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate the problem.
There is nothing wrong with outsourcing if you have great systems set up to manage your traffic generation campaigns already. If not, all you will probably do is end up investing a lot of valuable time and money searching for a positive ROI traffic-getting strategy.
(Without a solid foundation and proper systems in place, website traffic generation can end up being a costly waste of time and money!)
Getting consistent web traffic sustainably requires setting up a solid foundation online, implementing proper systems, testing campaign variables, experimenting with different services, tracking results, measuring ROI across different traffic generation strategies, and so on.
Is There A Way To Automate The Process Of Generating More Website Visitors?
Imagine owning a web site where the only thing you had to do to instantly drive targeted traffic to your web site was to publish valuable content consistently.
This is not science fiction … it’s a fact! Many website owners are currently doing what we’ve just described … and you can too!
In the Web Traffic Blueprint article series, you will learn how to create an automated traffic generation machine that can help begin attracting targeted visitors to your site, simply by adding regular content to your website.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for generating sustainable traffic
- Add content on a regular basis to drive traffic and generate data organically
- Test other traffic strategies
(To generate sustainable web traffic, you need to first set up the right systems)
At this stage, we’ll mostly be focusing on Step One. The purpose of this article series is to explain the process of setting up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress web site, you simply add new content and your website will do the rest, informing the world about your new content and bringing you back web traffic!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress website.
An expertly configured WordPress website or blog is a website that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, 3rd-party site syndication, and analytics.
Why Use An Expertly Configured WordPress Site?
We write extensively on this site about using the WordPress platform to grow your business online.
Understanding how and why an “expertly configured” WordPress site can be used to create an automated traffic system requires several articles, which is why we recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know when a new article is published).
Let’s start by answering these basic questions:
Why does it need to be WordPress? What does WordPress provide that other web platforms don’t?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are traditionally built with applications that create “static” websites. Essentially, what this means is that the content just sits inside your server waiting to be discovered. On its own, a static website doesn’t communicate with anyone else outside the application; it doesn’t ’ping’ anyone in the cybersphere or inform any other site that new content has been published on the website.
Think about it … if with a static website, all of the content just sits in a server passively waiting to be found, then the site owner has to continually promote their website and its content to keep driving new visitors.
WordPress is different!
The WordPress application comes with default functionality that gives users the ability to set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is add content and your site does the rest, immediately notifying various online properties about your new content to automatically drive your business new web traffic …
(With an expertly configured WordPress web site, you simply post content and WordPress does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we break down the components of this automated web traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for best results.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also an integration of your WordPress functionality with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various third-party sites, you then begin to publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to potential visitors.
- Optimize – We recommend beginning with a content publishing strategy to build traffic organically. With the right systems in place, you can also begin measuring and understanding your results and start gathering valuable data that will allow you to make more intelligent and cost-effective decisions as you expand to different traffic generation strategies.
This is the end of Part One
To keep reading, click here:
Web Traffic Blueprint Part 2 – Discover How To Create An Automated Web Traffic Generation Machine
This article is part of a comprehensive tutorial series aimed at helping you learn how to grow your business and drive traffic automatically with a WordPress website and proven online marketing methods.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum