WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles designed to help you learn how to grow your business online inexpensively with a WordPress-driven website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to prosper online.
Learning how to drive more traffic to your website is essential to running a successful presence online. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Attracting More Visitors To Their Web Sites?
Type in any of the commonly-searched key phrases below into Google …
- “attract web traffic to your web site”
- “bring web traffic to my web site”
- “learn to bring more website traffic”
- “how to bring more web traffic using Pinterest”
- “free web site visitors”
… and you will be presented with tons of pages with tips, tricks, and information about different ways to help drive more visitors to your site …
(There are many ways to get more website visitors. This article series will help you set up a system to take advantage of all these traffic generation strategies!)
There is clearly no shortage of ways to drive visitors to your site. There are loads of tutorials and free sites that can show you effective strategies to get more visitors to your website.
The problem often has more to do with business owners not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The picture below shows the typical approach many small businesses take when it comes to generating website traffic …
(This is how many site owners approach traffic generation)
Essentially, the approach many small businesses typically take is this: first, you get your website, and then you figure out how to drive traffic to it.
As we will show you in a moment, there is a smarter way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will address this problem.
There is nothing wrong with outsourcing if you already have the systems set up to manage and process information about your traffic generation campaigns. If not, all you will probably do is end up wasting a lot of valuable time and money looking for a profitable strategy to get targeted web visitors.
(Without laying down a solid foundation and putting proper systems in place, web traffic generation can become a very costly activity!)
Sustainable traffic generation requires setting up a solid foundation online, putting systems in place, testing variables in your campaigns, experimenting with different advertising and promotional methods, analyzing results, measuring ROI across different traffic generation strategies, etc.
Is There A Simple, Automated Way To Get More Website Traffic?
Imagine if all you had to do to instantly attract new visitors to your web site was to regularly publish valuable content to your site.
This is not science fiction … it’s a fact! In fact, many website owners are currently already enjoying the benefits of what we’ve just described … and so can you!
In our Web Site Traffic Blueprint article series, you will learn how to create an automated traffic generation machine that can begin delivering new visitors to your website, simply by adding new content to your website on a regular basis.
How To Set Up A System That Will Automatically Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to drive traffic and generate data organically
- Add other traffic methods
(To get sustainable traffic, you need to first put in the right systems)
At this stage, we’ll mostly be focusing on Step 1. The aim of our article series is to explain how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in many different ways
- Automatically get your website pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress web site, you just add content and WordPress will then do the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress web site.
An ”expertly configured” WordPress website or blog is a site that is not only built with the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and how it integrates with various services, specifically in areas like search engine optimization, 3rd-party site syndication, and reporting.
Why Do I Need An Expertly Configured WordPress Web Site?
We write extensively on this site about the benefits of using the WordPress platform to grow your business online.
Understanding how and why an “expertly configured” WordPress web site can create an automated traffic system requires a number of articles, which is why we strongly recommend that you spend some time reading our content and subscribe to this site (this way, we can let you know whenever we publish new information about this topic).
Let’s begin by answering a couple of basic questions:
What makes WordPress so special? Why can’t you use some other platform?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many sites are traditionally built with applications that create websites with “static” web pages. Essentially, what this means is that the web site pages mostly sit inside your server waiting to be discovered. On its own, the static website doesn’t communicate with anyone else outside its application; it doesn’t ’ping’ anybody in the cybersphere or notify any other site when new content has been published.
Think about it … if in a traditional website, all of the content simply sits in a server passively waiting to be found, then the site owner has to actively promote their site and its content to continue driving web traffic.
WordPress is different!
The WordPress CMS software provides a number of features that let you set up, configure and build an automated “web traffic generation” machine, where all you then have to do is add new content and your website will do the rest, immediately notifying search engines, social media and other online properties about your site to generate your business more web site traffic …
(With an expertly configured WordPress web site, you just publish new content and WordPress will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Site Traffic Blueprint overview, we go over the components of this automated traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for maximum benefit.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also integrating your WordPress functionality with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your site with various external services, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to potential visitors.
- Optimize – We recommend beginning with a content strategy to build organic traffic. With the right systems in place, you can also start to monitor and analyze the traffic generated as a result and gather valuable information that will allow you to make more intelligent and cost-effective decisions when expanding to additional traffic generation methods.
This is the end of Part One
To read more, click here:
This tutorial is part of a comprehensive tutorial series designed to help site owners learn how to grow their business online and drive traffic organically with a WordPress website and proven web marketing strategies.
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