WordPress Traffic Automation Guide
This article is part of a series of articles aimed at helping you learn how to grow your business and drive traffic organically using a WordPress-driven website or blog and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need traffic to grow online.
Knowing how to attract new traffic to your website is one of the most important skills of building a business online successfully. Getting visitors to a website is also one of the greatest challenges faced by almost every business owner.
Why Do So Many Small Businesses Have Difficulty Getting Traffic To Their Websites?
Search for any of the following information in Google …
- “drive visitors to your web site for free”
- “get traffic to my website”
- “best 5 methods to get web traffic”
- “how to increase more traffic using social media”
- “attract prospects to your web site”
… and you will find tons of sites with tips, tricks, and information about different methods to help you get more visitors to your site …
(There are many strategies to drive more website visitors. In this article series you will learn how to set up a system to benefit from most of these traffic generation methods!)
There is clearly no shortage of ways to drive more visitors to your website. There are thousands of products and free information online that can show you cost-effective strategies to increase traffic to your site.
The problem often has more to do with business owners not investing enough time into learning how to grow traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to leverage and automate your web traffic generation.
The illustration below shows the typical approach many small businesses take when it comes to generating traffic to their sites …
(This is how most businesses approach the challenge of generating website traffic)
Essentially, the approach most businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to the site.
As we will show you in a moment, there is a better approach.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will take care of this problem.
There is nothing wrong with outsourcing if you already have great systems in place to manage and analyze the results of your traffic generation activities. If not, you will probably end up investing a lot of your time and money searching for a winning traffic-getting method.
(Without a solid foundation and proper systems, website traffic generation can be very costly!)
Sustainable traffic generation involves laying a solid foundation online, implementing systems, continually testing elements in your campaigns, experimenting with different advertising and promotional strategies, tracking results, measuring ROI across different traffic generation methods, and so on.
Is There A Simpler, Automated Way To Drive Web Visitors?
Imagine if you owned a website where the only thing you had to do to instantly deliver targeted traffic to your website was to regularly add content to your web site.
This is not fiction or fantasy … it’s a fact! Many website owners are enjoying the benefits of this automated traffic system … and you can too!
In this article series, you will learn how to create an automated traffic machine that can instantly begin attracting web traffic to your website, simply by publishing regular content to your web site.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for driving sustainable traffic
- Add web content on a regular basis to start driving traffic and generating data
- Test other traffic strategies
(To generate sustainable traffic, you first need to set up the right systems)
At this stage, we’ll mostly be focusing on Step One. The aim of our article is to provide an overview of how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling up to suit your budget
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress web site, you simply add new content and your site will then do the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website is different than a professionally-configured WordPress website.
An ”expertly configured” WordPress website is a web site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with other services, specifically in areas like SEO, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Powered Site?
We write extensively on this site about the benefits of using the WordPress CMS to grow your business online.
Understanding how an “expertly configured” WordPress website or blog can help create an automated traffic generation system requires several articles, which is why we strongly recommend that you spend some time reading our posts and subscribe to this site (this way, we can let you know when we publish a new article).
Let’s start by answering a couple of basic questions:
What makes WordPress so special? What does WordPress offer that other web platforms don’t?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are traditionally built with applications that create websites with “static” web pages. Essentially, this means that your content pages typically sit inside a server waiting to be discovered. The static website doesn’t communicate with anything outside its platform; it doesn’t ’ping’ anybody in the cybersphere or inform any other site that new content has been added.
Think about it … if with a static website, all of the content simply sits there passively waiting to be found, then the web site owner has to actively promote their web presence and its content to maintain web traffic coming.
WordPress is different!
The WordPress platform provides a number of features that give site owners the ability to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is publish new content and WordPress does the rest, immediately notifying search engines, social media and other online properties about your site to automatically start bringing you more traffic …
(With an expertly configured WordPress website, you simply add new content and your site does the rest, notifying the world about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we break down the components of this automated online traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for best results.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also an integration of your WordPress site with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various third-party services, all you have to do is publish new content on a regular basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to new visitors.
- Optimize – We recommend starting with a content publishing strategy to build traffic organically. With the right systems in place, you can start to monitor and analyze your incoming traffic and gather valuable information that will allow you to make better decisions as you expand to different traffic generation strategies.
This is the end of Part One
To read more, click here:
This tutorial is part of an tutorial series designed to help small business owners learn how to grow their business online cost-effectively with a WordPress-driven website or blog and proven online marketing strategies.
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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group