WordPress Traffic Automation Guide

This tutorial is part of a comprehensive series of tutorials aimed at helping website owners learn how to grow their business online inexpensively using a WordPress-powered website or blog and proven web marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Most businesses need a constant stream of new web visitors to stay in business online.

Discovering effective strategies of getting more visitors to your website is essential to running a successful business online. Lack of web traffic is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Having Difficulty Bringing Visitors To Their Web Sites?

Type any of the following phrases into Google …

• “attract more traffic to your site for free”
• “how can I get traffic to my web site”
• “top 25 resources to get more website traffic”
• “learn how to attract web traffic using PPC advertising”
• “I need free web site traffic”

… and you will find loads of tips, tricks, and information about methods to drive more traffic to your website …

(There are many strategies to get more web traffic to your web site. This article series will show you how to set up a system to benefit from most of these traffic generation methods!)

Clearly, there is no shortage of ways to drive visitors to your website. There are tons of courses and free resources online that can teach you ways to drive more visitors to your website.

The problem is often more to do with businesses not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to leverage and automate your web traffic generation.

The illustration below shows the approach many businesses take when it comes to generating website traffic …

(This is how most website owners approach the challenge of generating traffic to their sites)

Essentially, the approach many businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to your website.

As you will discover in a moment, there is a better way.

Don’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.

Outsourcing is useful if you have great systems set up to manage and process information about your traffic generation campaigns. If not, you will probably end up wasting a lot of valuable time and money looking for a winning method that can consistently deliver you a positive ROI.

(Without a solid foundation and the right systems in place, traffic generation can become very costly!)

Driving more web traffic sustainably involves setting up a solid foundation online, implementing the right systems, testing campaign variables, experimenting with different strategies, analyzing results, measuring ROI across different traffic generation methods, etc.

Is There A Way To Automate The Process Of Driving Website Visitors?

Imagine owning a website where all you had to do to automatically deliver targeted traffic to your business was to publish great content consistently.

This is not fantasy … it’s a fact! In fact, many website owners are already doing what we have described above … and so can you!

In our article series, we explain what is required to set up an automated traffic generation machine that can instantly deliver a stream of targeted visitors to your web site, simply by publishing regular content to your website.

How To Set Up A System That Will Automatically Help Bring More Traffic To Your Site

As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:

1. Set up systems to lay down a solid foundation for generating sustainable web traffic
2. Add web content on a regular basis to start bringing visitors and generating data
3. Start testing other traffic methods

(Sustainable traffic generation involves laying a solid foundation online and implementing systems)

Right now, we’ll mostly be focusing on Step One. The purpose of our article series is to explain the process of setting up a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money by starting with a very simple setup and scaling things to suit your budget
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation methods, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …

(With an expertly configured WordPress website, you just publish content and WordPress does the rest, informing the world about your new content and bringing you back traffic!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress website is different than a professionally-configured WordPress website or blog.

An expertly configured WordPress website or blog is a web site that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, 3rd-party site notification, and analytics.

Why Use An Expertly Configured WordPress-Powered Web Site?

We write extensively on this site about the benefits of using WordPress-powered sites to grow your business online.

Understanding how and why an “expertly configured” WordPress blog can instantly deliver web traffic to your business requires several articles, which is why we strongly recommend that you spend some time reading our content and consider subscribing to our site (this way, you will be informed whenever new information on this topic is published).

Let’s start by addressing some basic questions:

Why use WordPress to set up an automated traffic generation system? What does WordPress do that other web platforms don’t?

Take a look at the picture below …

(Static vs Expertly Configured WordPress Site)

Many sites are traditionally built using platforms that create websites with “static” web pages. Essentially, what this means is that your content typically sits inside a server waiting to be found. The static website doesn’t communicate with anything outside its application; it doesn’t ’ping’ anybody in the cybersphere or announce to any other site when new content has recently been added to your site.

Think about it … if with a traditional website, the content just sits in a server passively waiting to be found, then the site owner has to actively keep promoting their website and its content to keep bringing in new visitors.

WordPress is different!

The WordPress CMS software comes with powerful built-in functionality that lets site owners set up, configure and build an automated “traffic generation” machine, where all you then have to do is post content and your website then does the rest, immediately notifying search engines, social media and other online properties about your new content to start bringing you new traffic …

(With an expertly configured WordPress web site, you simply publish content and WordPress does the rest, notifying other sites about your new content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Traffic Blueprint overview, we explain the components of your automated website traffic machine:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
• Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also integrating your WordPress site with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your WordPress settings and integrating your website with various third-party sites, you then begin publishing new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to new targeted visitors.
• Optimize – We recommend starting with a content-based strategy to build traffic organically. With the right systems in place, you can then begin to measure and understand your incoming traffic and start gathering valuable data that will allow you to make intelligent and cost-effective decisions when using new traffic generation methods.

This is the end of Part One

To read more, click here:

Website Traffic Blueprint Part Two – A Complete Guide To Growing Your Web Traffic Automatically

This tutorial is part of a comprehensive tutorial series aimed at helping you learn how to grow your business online cost-effectively with a WordPress-powered website and proven web marketing strategies.

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