WordPress Traffic Automation Guide

This tutorial is part of a series of articles and tutorials designed to help you learn how to grow your business online cost-effectively using a WordPress-driven website and proven web marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Most businesses need a regular stream of new traffic to prosper online.

Learning how to drive visitors to your website is one of the most important aspects of building a successful web presence. Lack of online traffic is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Having Difficulty Attracting Visitors To Their Web Sites?

If you type any of the commonly-searched phrases below into Google …

• “increase web traffic to my web site for free”
• “drive more visitors to my website for free”
• “best 25 places to increase visitors”
• “learn how to increase traffic using banner ads”
• “I need more website traffic”

… and you will immediately find loads of tips, tricks, and information on ways to increase traffic to your site …

(There are many strategies to get more web traffic to your web site. In this article series you will learn how to set up a system to benefit from many of these traffic generation strategies!)

Clearly, there is no shortage of ways to drive more visitors to your web site. There are loads of tutorials and free resources that can teach you cost-effective strategies to drive more traffic to your web site.

The problem often has more to do with business owners not investing enough time into learning how to generate web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are a number ways to automate and leverage your web traffic generation.

The diagram below shows the typical approach most small businesses take when it comes to generating traffic to their sites …

(This is how most web site owners approach the challenge of generating traffic to their sites)

Essentially, the approach many small businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to your site.

As we will show you in a moment, there is a smarter way.

You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will address this problem.

Outsourcing is fine if you have great systems set up to manage and process information about your traffic generation campaigns. If not, you will probably end up spending a lot of valuable time and money looking for a profitable method that can deliver you a positive ROI.

(Without a solid foundation and proper systems in place, website traffic generation can be very costly!)

Getting a continuous stream of web traffic sustainably requires setting up a solid foundation online, putting proper systems in place, continually testing campaign elements, experimenting with different services, analyzing results, comparing ROI across different traffic generation opportunities, and so on.

Is There A Simpler, Automated Way To Get Web Visitors?

Imagine owning a web site where the only thing you had to do to automatically deliver targeted visitors to your website was to regularly add great content to your website.

This is not fantasy or science fiction … it’s a fact! As a matter of fact, many website owners are already doing what we’ve just described … and you can too!

In our Web Site Traffic Blueprint article series, we explain how to create an automated traffic generation machine that will help drive web traffic to your web site, simply by publishing regular content to your website.

How To Set Up A System That Will Automatically Help Bring Traffic To Your Website

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 fundamental steps:

1. Set up specific systems to lay down a solid foundation for generating sustainable traffic
2. Add web content on a regular basis to drive traffic and generate web traffic data organically
3. Test new traffic methods

(Increasing web traffic sustainably involves setting up a solid foundation online and putting proper systems in place)

Right now, we’ll mostly be focusing on Step 1. The aim of this article is to help you lay the foundations for a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money by starting with a simple setup and scaling things sensibly
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation methods, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress web site, you just post new content and your site will do the rest, informing other sites about your new content and bringing you back web traffic!)

An Expertly Configured WordPress Site – What Is It?

An expertly configured WordPress website is not the same thing as a professionally-configured WordPress site.

An expertly configured WordPress web site is a website that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, third-party site notification, and analytics.

Why Use An Expertly Configured WordPress Site?

We write extensively on this site about the benefits of using WordPress-powered web sites to grow your business online.

Understanding how an “expertly configured” WordPress web site can create an automated traffic system requires several article installments, which is why we recommend that you spend some time reading our content and consider subscribing to our site (this way, we can let you know when we publish new content on this topic).

Let’s start by addressing these basic questions:

Why WordPress? What does WordPress do that other web platforms don’t?

Take a look at the picture below …

(Static vs Expertly Configured WordPress Website)

Many sites are traditionally built using applications that create “static” websites. Essentially, this means that your web files mostly sit inside a server waiting to be discovered. A static website doesn’t communicate with anything else outside its platform; it doesn’t send out ’pings’ to anyone in cyberspace or inform any other site when new content has been published.

Think about it … if in a traditional website, your content just sits there passively waiting to be found, then you have to continually promote your web presence and your content to maintain web traffic coming.

WordPress is different!

The WordPress application comes with powerful built-in functionality that allows users to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is add new content and your site then does the rest, immediately notifying various online properties about your site to start driving you more web traffic …

(With an expertly configured WordPress site, you just add new content and WordPress then does the rest, informing the world about your content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Traffic Blueprint overview, we go over the components of this automated online traffic machine:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
• Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also the expert integration of your WordPress site with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your site settings have been configured and integrated with various external sites, you then begin publishing new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to potential new visitors.
• Optimize – We recommend starting with a content strategy to build traffic sustainably. With the right systems in place, you can start to track and understand your results and start gathering valuable information that will allow you to make intelligent and cost-effective decisions when using new traffic generation methods.

This is the end of Section One

To read more, click on the link below:

Web Site Traffic Blueprint Part 2 – How To Get More Web Visitors For Your Business Using WordPress

This article is part of an tutorial series designed to help website owners learn how to grow their business online inexpensively using a WordPress website or blog and proven web marketing strategies.

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