WordPress Traffic Automation Guide

This tutorial is part of a series of comprehensive tutorials aimed at helping business owners learn how to grow their business and drive traffic sustainably using a WordPress website and proven marketing methods that are easy to use and easy to implement.

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WordPress Traffic Automation Blueprint – Overview

Just about every business needs traffic to stay in business online.

Learning how to drive visitors to your website is essential to building a business online successfully. Getting traffic to a website is also one of the greatest challenges faced by almost every website owner.

Why Do So Many Businesses Have Difficulty Bringing More Traffic To Their Web Sites?

If you type any of the commonly-searched key phrases below into Google …

• “how to increase more visitors to my site”
• “increase visitors to my website”
• “learn to increase more traffic”
• “best way to increase more web traffic using ads”
• “drive more web traffic to your web site”

… and you will be presented with tons of pages that provide tips, tricks, and information on different ways to help you get more website visitors …

(There are lots of methods to get more website visitors. This article series is designed to help you set up a system to benefit from many of these traffic generation methods!)

Clearly, there is no shortage of ways to drive more traffic to your website. There are tons of courses and free sites online that can teach you cost-effective how to bring more traffic to your web site.

The problem is often more to do with business owners not investing sufficient time into learning how to generate traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.

The diagram below shows how most small businesses typically approach the challenge of generating website traffic …

(This is how many website owners approach traffic generation)

Essentially, the typical approach most small businesses take is this: first, you get your website, and then you figure out ways of driving traffic to your site.

As we will show you in just a moment, there is a better way.

You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will address this problem.

Outsourcing is great if you have great systems set up to manage and analyze the results of your traffic generation activities already. If not, all you will probably do is end up investing a lot of your valuable time and money searching for a profitable traffic-getting strategy.

(Without laying down a solid foundation and putting proper systems, online traffic generation can become a costly activity!)

Sustainable traffic generation involves setting up a solid foundation online, implementing systems, continually testing variables in your campaigns, experimenting with different marketing and promotional strategies, analyzing results, comparing ROI across different traffic generation solutions, etc.

Is There A Simple, Automated Way To Increase Web Visitors?

Imagine if all you had to do to instantly attract targeted visitors to your site was to regularly add great content to your website.

This is not science fiction or fantasy … it’s a fact! Many website owners already have some or all of the prerequisites in place for this to happen … and so can you!

In this article series, we explain how to set up an automated traffic generation machine that will begin delivering targeted visitors to your website, simply by publishing content on a regular basis to your website.

How To Set Up An Automated Web Traffic System

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:

1. Set up systems to lay down a solid foundation for driving sustainable traffic
2. Add content on a regular basis to start bringing visitors and generating traffic data
3. Start adding other traffic methods and test

(To get sustainable web traffic, you first need to set up the right systems)

At this stage, we’re mostly concerned with Step 1. The aim of this article is to help you understand how to set up a traffic generation system that will ultimately help your business:

• Save time using automation and leverage
• Save money by starting with a simple setup and scaling up sensibly
• Automatically get your web content indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress web site, you simply publish content and your website does the rest!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress site is different than a professionally-configured WordPress site.

An ”expertly configured” WordPress website is a website that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, content syndication, and reporting.

Why Do I Need An Expertly Configured WordPress-Powered Site?

We write extensively on this site about why you should use WordPress to grow your business online.

Understanding how an “expertly configured” WordPress website will help attract targeted visitors to your business requires a number of articles, which is why we recommend that you spend some time reading our posts and subscribe to our site (this way, you will be informed when a new article gets published).

Let’s begin by answering some basic questions:

What makes WordPress so special? Why not use some other platform?

Take a look at the diagram below …

(Static Website vs Expertly Configured WordPress Website)

Many websites are traditionally built on platforms that create “static” websites. Essentially, this means that the content simply sits inside your server waiting to be discovered. The static website doesn’t communicate with anything outside its application; it doesn’t send out signals to anybody in the cybersphere or notify any other site that new content has recently been published.

Think about it … if with a traditional website, your content just sits there passively waiting to be found, then you have to continually promote your site and your content to maintain web visitors coming.

WordPress is different!

The WordPress CMS software provides several features that allow users to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is post new content and WordPress will then do the rest, instantly notifying various online properties about your new content to automatically generate you more website visitors …

(With an expertly configured WordPress web site, you simply publish content and WordPress will do the rest, notifying other sites about your new content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Site Traffic Blueprint overview, we break down the components of your automated traffic system:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for best results.
• Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also integrating your WordPress functionality with third-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your WordPress settings and integrating your site with various third-party tools, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to new visitors.
• Optimize – We recommend starting with a content publishing strategy to build sustainable traffic. With the right systems in place, you can start monitoring and understanding incoming traffic and start gathering valuable information that will allow you to make smarter decisions as you expand to different traffic generation methods.

This is the end of Section 1

To read the rest of this article, click here:

Website Traffic Blueprint Part 2 – How To Get More Web Visitors For Your Business

This article is part of an tutorial series designed to help site owners learn how to grow their business online cost-effectively and drive traffic sustainably using a WordPress website or blog and proven online marketing methods.

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