WordPress Traffic Automation Guide
This article is part of a series of articles and tutorials designed to help you learn how to grow your business online cost-effectively using a WordPress-driven website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Discovering new strategies to drive more traffic to your website is one of the fundamental skills of building an online presence successfully. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Get Visitors To Their Websites?
Type in any of the commonly-searched key phrases below into Google …
- “how to attract visitors to your site”
- “how can I increase web traffic to my web site”
- “best 50 ways to attract more traffic”
- “how to increase more website traffic using videos”
- “I need free web traffic”
… and you will be presented with loads of tips, tricks, and information about ways to help get more website visitors …
(There are loads of strategies to increase your website visitors. This article series will show you how to set up a simple system to take advantage of all these traffic generation methods!)
There is clearly no shortage of ways to drive more visitors to your website. There are tons of products and free sites online that can show you effective strategies to get more traffic to your web site.
The problem is often more about business owners not investing enough time into learning how to drive traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.
The illustration below shows how many small businesses approach the challenge of generating website traffic …
(This is how most small businesses approach traffic generation)
Essentially, the approach many businesses typically take is this: first, you build a website, and then you figure out how to drive traffic to your site.
As we will show you in a moment, there is a smarter way.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will address this problem.
There is nothing wrong with outsourcing if you have systems set up to manage and process information about your traffic generation activities already. If not, all you will probably do is end up wasting a lot of your time and money searching for a winning strategy that can consistently deliver you a positive ROI.
(Without a proper foundation and systems in place, website traffic generation can be very costly!)
Getting continuous web traffic sustainably involves laying a solid foundation online, putting systems in place, testing campaign elements, experimenting with different services, analyzing results, measuring ROI across different traffic generation methods, etc.
Is There A Simpler, Automated Way To Increase Website Traffic?
Imagine owning a web site where the only thing you had to do to attract targeted traffic to your web site was to regularly publish content to your site.
This is not science fiction or fantasy … it’s a fact! In fact, many website owners already have some or all of the prerequisites in place to benefit from the automated traffic system described above … and you can too!
In the WordPress Traffic Blueprint article series, you will discover the process of setting up an automated traffic generation machine that will help begin to drive web traffic to your web site, simply by adding new content on a consistent basis to your website.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for creating sustainable web traffic
- Add web content on a regular basis to start driving traffic and generating data
- Add new traffic strategies and test
(To get sustainable web traffic, you first need to put in the right systems)
At this stage, we’re mostly concerned with Step One. The aim of our article is to show you how to set up a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling things in a cost-effective way
- Automatically get your web content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress web site, you just post new content and your website will do the rest, notifying the world about your content and bringing you back web traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website is not the same thing as a professionally-configured WordPress website.
An expertly configured WordPress site is a web site that is not only built on the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and its integration with various sites, specifically in areas like SEO, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Powered Website?
We provide a number of excellent articles on this site about the benefits of using the WordPress platform to grow your business online.
Understanding how and why an “expertly configured” WordPress blog can create an automated traffic generation system requires a number of articles, which is why we strongly recommend that you spend some time reading our content and consider subscribing to this site (this way, you will be informed when we publish a new article).
Let’s start by answering these basic questions:
Why does it have to be WordPress? Why not use some other web platform?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many sites are traditionally built with platforms that create websites with “static” web pages. Essentially, this means that your digital content typically sits inside a server waiting to be found. By itself, a static website doesn’t communicate with anything else outside its platform; it doesn’t ’ping’ anyone in the cybersphere or notify any other website when new content has been published to the website.
Think about it … if with a traditional website, your content just sits in a server passively waiting to be found, then you have to continually keep promoting your website and your content to keep driving web traffic.
WordPress is different!
The WordPress platform comes with default functionality that allows site owners to set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is post content and WordPress does the rest, instantly notifying search engines, social media and other online properties about your site to automatically start bringing you more website traffic …
(With an expertly configured WordPress web site, you just post content and WordPress will do the rest, notifying other sites about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we explain the components of this automated web traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also the integration of your WordPress functionality with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your site with various third-party sites, you then begin to publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to more visitors.
- Optimize – We recommend starting with a content-focused strategy to build organic traffic. With the right systems in place, you can then begin to monitor and understand your incoming traffic and gather valuable data that will allow you to make smarter decisions when using additional traffic generation methods.
This is the end of Part 1
To continue reading this article, click on the link below:
This article is part of a comprehensive tutorial series aimed at helping you learn how to grow your business online inexpensively with a WordPress-driven website and proven marketing strategies that are easy to implement.
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