WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles and tutorials aimed at helping small business owners learn how to grow their business online and drive traffic sustainably using a WordPress website or blog and proven online marketing methods.
***
WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of just about every single business online.
Learning how to generate more visitors to your website is vital to running a successful presence online. Driving traffic to a web site is also one of the biggest challenges faced by almost all website owners.
Why Are So Many Businesses Having Difficulty Driving Traffic To Their Web Sites?
If you search for any of the information below in Google …
- “get traffic to my website”
- “how can I increase web traffic to my web site for free”
- “learn to bring visitors”
- “best way to bring visitors using podcasts”
- “get more people to my web site for free”
… and you will be presented with loads of tips, tricks, and information about ways to help increase your website visitors …
(There are many ways to increase your website visitors. In this article series you will learn how to set up a simple system to benefit from most of these traffic generation strategies!)
There is clearly no shortage of ways to drive traffic to your site. There are tons of products and free resources online that can show you cost-effective strategies to increase traffic to your web site.
The problem is often more to do with business owners not investing enough time into learning how to generate web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The picture below shows how many small businesses typically approach the process of generating traffic to their sites …
(This is how most small businesses approach the challenge of generating website traffic)
Essentially, the typical approach many small businesses take is this: first, you get your website, and then you figure out ways of driving traffic to your site.
As you will discover in a moment, there is a smarter approach.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will address this problem.
There is nothing wrong with outsourcing if you have systems in place to manage and process information about your traffic generation campaigns already. If not, all you will probably do is end up spending a lot of your time and money searching for a winning traffic strategy.
(Without a solid foundation and systems in place, website traffic generation can end up becoming very costly!)
Sustainable traffic generation involves laying a solid foundation online, putting systems in place, continually testing campaign elements, experimenting with different strategies, tracking results, measuring ROI across different traffic generation methods, etc.
Is There A Way To Automate The Process Of Increasing Website Traffic?
Imagine owning a website where all you had to do to automatically drive new visitors to your web site was to publish content consistently.
This is not fantasy or fiction … it’s a fact! As a matter of fact, many website owners are currently doing what we’ve just described … and you can too!
In the Web Traffic Blueprint article series, you will discover how to create an automated traffic generation system that will help deliver targeted traffic to your website, simply by adding content on a regular basis to your website.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for getting sustainable web traffic
- Add web content on a regular basis to start bringing visitors and generating data
- Test other traffic methods
(To generate sustainable web traffic, you first need to set up the right systems)
At this point, we’ll mostly be focusing on Step One. The aim of our article series is to help you set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting simple and scaling up cost-effectively
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress web site, you simply post new content and your website then does the rest, informing the world about your new content and bringing you back web traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website is not the same as a professionally-configured WordPress website.
An ”expertly configured” WordPress site is a blog that is not only built using the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and how it integrates with other sites, specifically in areas like SEO, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Driven Website?
We write extensively on this site about the benefits of using the WordPress platform to grow your business online.
Understanding why and how an “expertly configured” WordPress website can help create an automated traffic system requires a number of article installments, which is why we highly recommend that you spend some time reading our posts and subscribe to our site (this way, we can let you know whenever new information about this topic is published).
Let’s begin by addressing a couple of basic questions:
Why WordPress? Why can’t you just use some other web platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are built with applications that create “static” websites. Essentially, this means that your website pages simply sit inside the server waiting to be discovered. The static website doesn’t communicate with anyone outside its application; it doesn’t ’ping’ anybody in cyberspace or inform any other website when new content has been added.
Think about it … if in a traditional website, all of the content simply sits in a server passively waiting to be found, then the website owner has to actively promote their site and its content to keep bringing in new visitors.
WordPress is different!
WordPress comes with default functionality that allows users to set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is publish new content and your website will do the rest, immediately notifying various online properties about your new content to automatically start generating you more web site visitors …
(With an expertly configured WordPress website, you just publish content and your website does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Traffic Blueprint overview, we break down the components of this automated online traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for maximum benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also expert integration of your WordPress functionality with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site settings have been configured and integrated with various third-party sites, you then begin to publish new content consistently and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to potential new visitors.
- Optimize – We recommend beginning with a content strategy to build organic traffic. With the right systems in place, you can also begin to measure and understand your incoming traffic and start gathering valuable data that will allow you to make more intelligent and cost-effective decisions as you expand to other traffic generation methods.
This is the end of Part 1
To read the rest of this article, click here:
Web Site Traffic Blueprint Part 2 – Discover How To Turn Your WordPress Blog Into A Traffic Machine
This tutorial is part of a comprehensive article series aimed at helping small business owners learn how to grow their business online cost-effectively using a WordPress-powered website and proven web marketing methods.
Get Notified When New WordPress Tutorials Are Published – Subscribe To Our Site!
***
"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)