WordPress Traffic Automation Guide
This article is part of an article series aimed at helping you learn how to grow your business using a WordPress-driven website or blog and proven marketing methods that are easy to use and quick to implement.
***
WordPress Traffic Automation Blueprint – Overview
Just about every business needs traffic to prosper online.
Learning how to bring new traffic to your website is vital to building an online presence successfully. Lack of web traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Struggle To Bring Traffic To Their Websites?
Search for any of the information below in Google …
- “how to get more web traffic to my web site for free”
- “how do I bring more web traffic to my website”
- “ideas to increase traffic”
- “learn how to bring web site visitors using paid ads”
- “need web traffic”
… and you will immediately find lists of sites with tips, tricks, and information about methods to drive more traffic to your web site …
(There are loads of strategies to increase your website visitors. This article series will show you how to set up a system to benefit from all these traffic generation strategies!)
There is clearly no shortage of ways to drive more visitors to your web site. There are tons of tutorials and free resources that can teach you effective ways to get more traffic to your web site.
The problem is often more about businesses not investing enough time into learning how to grow web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are many ways to leverage and automate your web traffic generation.
The diagram below shows how most businesses typically approach the process of generating traffic to their sites …
(This is how most small businesses approach the challenge of generating traffic to their sites)
Essentially, the typical approach most small businesses take is this: first, you build a website, and then you figure out ways of driving traffic to your website.
As you will see in a moment, there is a better way.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will eliminate the problem.
Outsourcing is great if you have systems set up to manage and analyze the results of your traffic generation campaigns. If not, all you will probably do is end up investing a lot of valuable time and money searching for a profitable strategy.
(Without a solid foundation and the right systems in place, traffic generation can end up becoming a very costly activity!)
Getting more web traffic sustainably requires laying a solid foundation online, putting systems in place, testing elements in your campaigns, experimenting with different methods, analyzing results, measuring ROI across different traffic generation methods, etc.
Is There A Simpler, Automated Way To Grow Traffic?
Imagine if all you had to do to deliver targeted visitors to your web site was to publish content consistently.
This is not fantasy … it’s a fact! Many website owners already have some or all of the basic components in place to profit from the automated traffic system we have just described … and so can you!
In our Web Traffic Blueprint article series, we explain how to create an automated traffic system that can deliver new targeted traffic to your site, simply by publishing new content to your website on a consistent basis.
How To Set Up A System That Will Automatically Help Bring Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for driving sustainable web traffic
- Add web content on a regular basis to drive visitors and generate web traffic data organically
- Test new traffic strategies
(To get sustainable traffic, you first need to put in the right systems)
Right now, we’re mostly concerned with Step 1. The purpose of our article series is to help you set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting simple and scaling up in a sensible way
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress site, you just publish content and WordPress will do the rest, notifying the world about your new content and bringing you back traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website or blog is different than a professionally-configured WordPress website.
An expertly configured WordPress blog is a blog that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and functionality of WordPress and the way it can be integrated with other services, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress Website?
We write extensively on this site about the benefits of using the WordPress platform to grow your business online.
Understanding how and why an “expertly configured” WordPress website can create an automated traffic system requires a number of article installments, which is why we highly recommend that you spend some time reading our posts and subscribe to this site (this way, you will be informed when a new article gets published).
Let’s start by addressing some basic questions:
What makes WordPress so special? Why can’t you just use some other platform?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Website)
Many web sites are traditionally built with applications that create websites with “static” web pages. Essentially, what this means is that your digital content just sits inside the server waiting to be discovered. A static website doesn’t communicate with anything outside the application; it doesn’t ’ping’ anyone in the cybersphere or notify any other website that new content has been added to your site.
Think about it … if in a traditional website, all of your content simply sits in a server passively waiting to be found, then you have to continually keep on promoting your web presence and your content to continue driving new visitors.
WordPress is different!
WordPress provides many features that allow site owners to set up, configure and build an automated “web traffic generation” machine, where all you then have to do is publish new content and WordPress does the rest, instantly notifying search engines, social media and other online properties about your new content to automatically drive your business new web site traffic …
(With an expertly configured WordPress site, you simply add new content and your site will then do the rest, notifying other sites about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we explain the components of your automated online traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also the expert integration of your WordPress site with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various external tools, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to potential visitors.
- Optimize – We recommend starting with a content marketing strategy to build sustainable traffic. With the right systems in place, you can also begin to track and analyze incoming traffic and start gathering valuable information that will allow you to make better decisions as you expand to additional traffic generation methods.
This is the end of Section 1
To read more, click on the link below:
This tutorial is part of a comprehensive series of articles designed to help you learn how to grow your business and drive traffic sustainably with a WordPress-powered website or blog and proven web marketing methods.
Subscribe To WPCompendium.org And Get Notified When New Tutorials Get Published!
***
"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum