WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles and tutorials designed to help you learn how to grow your business and drive traffic organically with a WordPress-powered website and proven marketing methods that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of just about every single business online.
Finding cost-effective ways of attracting more visitors to your website is essential to building a business online successfully. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Driving Visitors To Their Web Sites?
Search for any of the following information in Google …
- “how to get visitors to my web site”
- “how can I bring traffic to my web site”
- “top 50 methods to increase more traffic”
- “easiest ways to get web visitors using ads”
- “free web visitors”
… and you will immediately find thousands of pages that contain tips, tricks, and information on different methods to help increase traffic to your web site …
(There are many ways to get more web traffic to your website. This article series will show you how to set up a simple system to take advantage of many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more visitors to your website. There are thousands of products and free sites that can show you effective strategies to get more visitors to your site.
The problem often has more to do with businesses not investing enough time into learning how to generate web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to leverage and automate your web traffic generation.
The illustration below shows how most businesses approach the process of generating web traffic …
(This is how many small businesses approach the challenge of generating traffic to their sites)
Essentially, the approach many small businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to your website.
As we will show you in a moment, there is a better approach.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will address this problem.
Outsourcing is great if you have systems in place to manage and analyze the results of your traffic generation campaigns already. If not, all you will probably do is end up spending a lot of your valuable time and money looking for a profitable strategy.
(Without laying down a solid foundation and putting proper systems in place, traffic generation can end up being very costly!)
Sustainable traffic generation requires setting up a solid foundation online, putting the right systems in place, continually testing campaign elements, experimenting with different marketing and promotional services, tracking results, measuring ROI across different traffic generation strategies, and so on.
Is There A Simpler, Automated Way To Generate More Web Traffic?
Imagine if you owned a web site where the only thing you had to do to instantly deliver targeted visitors to your web site was to regularly publish quality content to your website or blog.
This is not fantasy … it’s a fact! Many website owners are already doing what we’ve described above … and you can too!
In the WordPress Traffic Blueprint article series, you will discover the process of setting up an automated traffic generation machine that will help drive targeted visitors to your business, simply by publishing regular content to your website.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for generating sustainable traffic
- Add content on a regular basis to drive visitors and generate web traffic data organically
- Add new traffic strategies
(Sustainable traffic generation involves setting up a solid foundation online and putting proper systems in place)
Right now, we’ll mostly be focusing on Step 1. The aim of our article series is to explain the process of setting up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling things in an economic and sensible way
- Automatically get your website content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress site, you simply post new content and WordPress will then do the rest!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website is not the same thing as a professionally-configured WordPress website.
An expertly configured WordPress website is a web site that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, content syndication, and analytics.
Why Use An Expertly Configured WordPress Site?
We have published many great articles on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding how and why an “expertly configured” WordPress website can help create an automated traffic generation system requires several article installments, which is why we really recommend that you spend some time reading our posts and consider subscribing to this site (this way, you will be informed whenever we publish new information about this topic).
Let’s start by answering some basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? What does WordPress provide that other web platforms don’t?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are traditionally built on applications that create websites with “static” web pages. Essentially, what this means is that the content pages just sit inside the server waiting to be discovered. The static website doesn’t communicate with anyone outside the platform; it doesn’t send out signals to anyone in cyberspace or notify any other website that new content has recently been published to your site.
Think about it … if with a static website, all of the content simply sits in a server passively waiting to be found, then the site owner has to continually keep on promoting their web presence and its content to keep driving new visitors.
WordPress is different!
WordPress provides special features that give site owners the ability to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is post new content and WordPress then does the rest, instantly notifying search engines, social media and other online properties about your new content to start bringing your business new web traffic …
(With an expertly configured WordPress website, you just add content and WordPress will do the rest, notifying other sites about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Traffic Blueprint overview, we break down the components of this automated online traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also expert integration of your built-in WordPress features with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various third-party sites, you simply begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to more visitors.
- Optimize – We recommend beginning with a content strategy to build traffic organically. With the right systems in place, you can start measuring and analyzing your results and start gathering valuable data that will allow you to make intelligent and cost-effective decisions as you expand to other traffic generation methods.
This is the end of Part 1
To continue reading about this topic, click on the link below:
This tutorial is part of an tutorial series designed to help small business owners learn how to grow their business using a WordPress-powered website or blog and proven web marketing methods.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now