WordPress Traffic Automation Guide

This tutorial is part of a series of comprehensive tutorials aimed at helping site owners learn how to grow their business online inexpensively and drive traffic sustainably with a WordPress-powered website and proven marketing strategies that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of most businesses online.

Knowing how to drive visitors to your website is essential to growing a successful web presence. Lack of online visitors is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Struggling To Bring More Visitors To Their Websites?

Type in any of the commonly-searched phrases below into Google …

• “how to get visitors to my web site”
• “attract more visitors to my web site”
• “best way to drive more traffic”
• “how to attract more traffic using podcasts”
• “I need more web traffic”

… and you will find loads of tips, tricks, and information about different methods to help drive more website visitors …

(There are many ways to drive more website visitors. In this article series you will learn how to set up a system to take advantage of all these traffic generation methods!)

Clearly, there is no shortage of ways to drive more traffic to your web site. There are loads of products and free information that can show you strategies to drive more traffic to your site.

The problem is often more to do with businesses not investing enough time into learning how to grow traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are a number ways to automate and leverage your web traffic generation.

The illustration below shows the approach most small businesses take when it comes to generating traffic to their sites …

(This is how many small businesses approach the challenge of generating traffic to their sites)

Essentially, the typical approach most small businesses take is this: first, you build a website, and then you figure out ways of driving traffic to the site.

As you will discover in just a moment, there is a better way.

You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate this problem.

There is nothing wrong with outsourcing if you have systems set up to manage and analyze the results of your traffic generation activities already. If not, all you will probably do is end up spending a lot of your time and money looking for a profitable strategy that can consistently deliver you a positive ROI.

(Without a solid foundation and proper systems, online traffic generation can become a costly activity!)

Increasing web traffic sustainably involves setting up a solid foundation online, putting the right systems in place, testing campaign variables, experimenting with different marketing and promotional strategies, tracking results, comparing ROI across different traffic generation strategies, etc.

Is There A Way To Automate The Process Of Generating Traffic?

Imagine if all you had to do to deliver a stream of targeted visitors to your site was to regularly add content to your site.

This is not science fiction … it’s a fact! Many website owners already have some or all of the requirements set up for this to happen … and so can you!

In the Web Site Traffic Blueprint article series, we will show you the process of setting up an automated traffic system that can begin to attract new visitors to your web site, simply by publishing regular content to your site.

How To Set Up A System That Will Automatically Help Bring More Traffic To Your Site

As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:

1. Set up systems to lay down a solid foundation for creating sustainable web traffic
2. Add web content on a regular basis to drive visitors and generate data organically
3. Start adding other traffic strategies and test

(To get sustainable traffic, you need to first set up the right systems)

Right now, we’ll mostly be focusing on Step One. The purpose of this article is to help you lay the foundations for a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money by starting simple and scaling up in a cost-effective way
• Automatically get your website pages indexed faster in search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation strategies, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog …

(With an expertly configured WordPress website, you just post new content and WordPress will then do the rest, informing the world about your new content and bringing you back web traffic!)

What Is An Expertly Configured WordPress Web Site?

An expertly configured WordPress site is not the same as a professionally-configured WordPress web site.

An ”expertly configured” WordPress blog is a website or blog that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and how it can be integrated with other services, specifically in areas like SEO, external site syndication, and analytics.

Why Use An Expertly Configured WordPress Site?

We provide a number of comprehensive articles on this site about using the WordPress CMS to grow your business online.

Understanding why and how an “expertly configured” WordPress website or blog will help attract an ongoing stream of targeted traffic to your business requires a number of article installments, which is why we really recommend that you spend some time reading our posts and consider subscribing to our site (this way, you will be informed whenever we publish new information on this topic).

Let’s start by addressing these basic questions:

Why WordPress? Why can’t you just use some other platform?

Take a look at the picture below …

(Static vs Expertly Configured WordPress Website)

Many websites are traditionally built with platforms that create “static” websites. Essentially, what this means is that your website content simply sits inside a server waiting to be found. By itself, a static website doesn’t communicate with anyone outside the platform; it doesn’t broadcast to anybody in the cybersphere or announce to any other website that new content has recently been published.

Think about it … if with a traditional website, all of the content simply sits there passively waiting to be found, then the site owner has to constantly promote their website and its content to continue bringing in web traffic.

WordPress is different!

The WordPress CMS software comes with default functionality that lets users set up, configure and build an automated “traffic generation” machine, where all you then have to do is post new content and WordPress will do the rest, immediately notifying various online properties about your site to automatically bring your business new web site visitors …

(With an expertly configured WordPress site, you just add new content and your website does the rest, informing other sites about your new content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Traffic Blueprint overview, we explain the components of this automated website traffic system:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
• Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also expert integration of your WordPress functionality with external tools and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your site settings have been configured and integrated with various third-party sites, you then begin publishing new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to more visitors.
• Optimize – We recommend starting with a content marketing strategy to build traffic organically. With the right systems in place, you can start monitoring and understanding the traffic generated as a result and start gathering valuable information that will allow you to make better decisions as you expand to other traffic generation methods.

This is the end of Section One

To read the rest of this article, click here:

Web Traffic Blueprint Part 2 – Learn How To Drive More Traffic For Your Business

This tutorial is part of a comprehensive tutorial series aimed at helping website owners learn how to grow their business online and drive traffic automatically with a WordPress website or blog and proven web marketing strategies.

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