WordPress Traffic Automation Guide
This tutorial is part of a comprehensive series of tutorials designed to help site owners learn how to grow their business and drive traffic sustainably using a WordPress website or blog and proven marketing methods that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Just about every business needs traffic to stay in business online.
Learning how to drive new visitors to your website is a requirement of building a successful business online. Getting visitors to a web site is also one of the most difficult challenges faced by almost all business owners.
Why Are So Many Businesses Having Difficulty Attracting More Traffic To Their Web Sites?
Type in any of the phrases below into Google …
- “how to increase more visitors to my website”
- “attract traffic to my website”
- “best 50 ways to bring more visitors”
- “how to bring more web visitors using paid advertising”
- “need website visitors”
… and you will immediately find loads of tips, tricks, and information on different methods to help you drive more traffic to your web site …
(There are loads of strategies to drive more web traffic to your web site. This article series is designed to help you set up a simple system to benefit from most of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more visitors to your web site. There are thousands of courses and free sites that can show you effective strategies to drive more traffic to your web site.
The problem often has more to do with business owners not investing enough time into learning how to drive web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The illustration below shows the approach most small businesses take when it comes to generating web traffic …
(This is how most small businesses approach traffic generation)
Essentially, the approach most small businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to your site.
As you will see in just a moment, there is a smarter way.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will eliminate this problem.
Outsourcing is great if you already have the systems in place to manage your traffic generation campaigns. If not, you will probably end up spending a lot of your time and money searching for a profitable traffic-getting strategy.
(Without laying down a solid foundation and putting proper systems in place, website traffic generation can become a costly waste of time and money!)
Sustainable traffic generation requires laying a solid foundation online, implementing the right systems, continually testing variables in your campaigns, experimenting with different strategies, tracking results, measuring ROI across different traffic generation solutions, and so on.
Is There A Simpler, Automated Way To Get Website Traffic?
Imagine if all you had to do to drive targeted visitors to your web site was to regularly add content to your site.
This is not fiction or fantasy … it’s a fact! Many website owners already have some or all of the elements set up for this to happen … and so can you!
In the Web Site Traffic Blueprint article series, you will learn what you need to do to set up an automated traffic generation system that will begin driving web traffic to your site, simply by publishing regular content to your website.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to drive visitors and generate data organically
- Add other traffic methods and test
(To get sustainable web traffic, you first need to set up the right systems)
At this stage, we’re mostly concerned with Step One. The aim of this article is to explain how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically get your web content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress website, you just add content and your website does the rest!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress site is different than a professionally-configured WordPress web site.
An ”expertly configured” WordPress site is a site that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and how it integrates with various services, specifically in areas like search engine optimization, third-party site notification, and analytics.
Why Do I Need An Expertly Configured WordPress-Driven Web Site?
We have published many great articles on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding how and why an “expertly configured” WordPress site can be used to create an automated traffic system requires several article installments, which is why we highly recommend that you spend some time reading our other articles and subscribe to our site (this way, you will be informed whenever we publish a new article).
Let’s begin by addressing a couple of basic questions:
Why WordPress? What does WordPress do that other web platforms don’t?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Site)
Many sites are built with applications that create “static” websites. Essentially, this means that the web site pages mostly sit inside a server waiting to be found. A static website doesn’t communicate with anything outside the application; it doesn’t ’ping’ anybody in the cybersphere or inform any other site when new content has recently been published.
Think about it … if with a traditional website, all of the content just sits there passively waiting to be found, then the site owner has to actively continue promoting their web presence and its content to continue bringing in new visitors.
WordPress is different!
WordPress comes with default functionality that lets users set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is publish new content and your website will then do the rest, instantly notifying various online properties about your site to automatically bring you new web site traffic …
(With an expertly configured WordPress web site, you simply add content and your website then does the rest, informing the world about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we break down the components of this automated traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for best results.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also the integration of your WordPress site with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various third-party services, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to potential new visitors.
- Optimize – We recommend starting with a content strategy to build sustainable traffic. With the right systems in place, you can then start to monitor and understand your incoming traffic and gather valuable information that will allow you to make more intelligent and cost-effective decisions as you expand to additional traffic generation strategies.
This is the end of Section 1
To read the rest of this article, click here:
Website Traffic Blueprint Part Two – How To Drive More Website Traffic For Your Business
This article is part of a comprehensive series of tutorials designed to help site owners learn how to grow their business online cost-effectively with a WordPress-powered website and proven online marketing methods.
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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group