WordPress Traffic Automation Guide
This article is part of a comprehensive series of tutorials aimed at helping business owners learn how to grow their business online cost-effectively and drive traffic sustainably with a WordPress-powered website or blog and proven web marketing methods.
***
WordPress Traffic Automation Blueprint – Overview
Just about every business needs traffic to grow online.
Knowing how to attract visitors to your website is vital to running a successful business online. Increasing traffic to a web site is also one of the greatest challenges faced by almost every website owner.
Why Do So Many Small Businesses Struggle To Bring More Traffic To Their Web Sites?
If you type any of the commonly-searched phrases below into Google …
- “how to attract more visitors to my web site”
- “how can I get traffic to my website”
- “top 25 resources to attract more visitors”
- “ideas to bring more web site traffic using YouTube”
- “I need more free web site visitors”
… and you will immediately find loads of tips, tricks, and information about strategies to drive more website visitors …
(There are lots of ways to increase web traffic to your site. This article series is designed to help you set up a system to take advantage of many of these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your website. There are thousands of courses and free information that can teach you strategies to bring more traffic to your website.
The problem is often more about business owners not investing enough time into learning how to drive traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The picture below shows how many businesses approach the process of generating web traffic …
(This is how most small businesses approach traffic generation)
Essentially, the typical approach most businesses take is this: first, you build a website, and then you figure out ways of driving traffic to the site.
As we will show you in just a moment, there is a smarter approach.
Don’t make the mistake of believing that “outsourcing” your traffic generation will address the problem.
There is nothing wrong with outsourcing if you have systems set up to manage your traffic generation campaigns. If not, all you will probably do is end up wasting a lot of your time and money searching for a profitable traffic method.
(Without a solid foundation and proper systems in place, website traffic generation can be very costly!)
Getting a continuous stream of web traffic sustainably involves setting up a solid foundation online, putting systems in place, continually testing campaign variables, experimenting with different methods, analyzing results, measuring ROI across different traffic generation methods, etc.
Is There A Simple, Automated Way To Drive Web Traffic?
Imagine owning a web site where all you had to do to instantly attract targeted visitors to your site was to regularly add valuable content to your website or blog.
This is not fantasy or fiction … it’s a fact! In fact, many website owners are already doing this … and so can you!
In our Web Traffic Blueprint article series, you will discover what you need to do to set up an automated traffic machine that will help attract targeted visitors to your website, simply by adding new content on a consistent basis to your website.
How To Set Up A System That Will Automatically Help Drive More Traffic To Your Website
As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for getting sustainable traffic
- Add content on a regular basis to start driving traffic and generating data
- Add other traffic methods
(To get sustainable web traffic, you first need to set up the right systems)
Right now, we’ll mostly be focusing on Step 1. The purpose of our article series is to explain the process of setting up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling things when required
- Automatically get your website pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress site, you simply post new content and WordPress does the rest, notifying other sites about your new content and bringing you back traffic!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress website or blog is different than a professionally-configured WordPress website or blog.
An expertly configured WordPress website or blog is a blog that is not only built using the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and its integration with other services, specifically in areas like SEO, 3rd-party site notification, and reporting.
Why Do I Need An Expertly Configured WordPress Site?
We write extensively on this site about the benefits of using WordPress-driven websites to grow your business online.
Understanding how an “expertly configured” WordPress web site can help drive web traffic to your business requires a number of article installments, which is why we strongly recommend that you spend some time reading our content and consider subscribing to our site (this way, we can let you know whenever we publish new content on this topic).
Let’s begin by answering these basic questions:
What makes WordPress so special? Why not use some other web platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many websites are built with applications that create websites with “static” web pages. Essentially, what this means is that your web content mostly sits inside your server waiting to be found. A static website doesn’t communicate with anyone outside its application; it doesn’t ’ping’ anyone in cyberspace or announce to any other website that new content has recently been published.
Think about it … if in a traditional website, the content just sits there passively waiting to be found, then the business owner has to actively keep promoting their site and its content to continue driving web traffic.
WordPress is different!
The WordPress CMS software provides many features that let users set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is publish content and WordPress will do the rest, instantly notifying various online properties about your site to start bringing your business more web traffic …
(With an expertly configured WordPress website, you simply publish new content and your site does the rest, notifying the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we break down the components of this automated traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also integrating your WordPress site with 3rd-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your site with various external sites, you then begin publishing new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to new targeted visitors.
- Optimize – We recommend beginning with a content-based strategy to build traffic sustainably. With the right systems in place, you can begin to monitor and analyze your incoming traffic and start gathering valuable data that will allow you to make better decisions when expanding to additional traffic generation strategies.
This is the end of Section 1
To read the rest of this article, click on the link below:
Website Traffic Blueprint Part 2 – A Complete Guide To Driving More Website Visitors Automatically
This article is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online cost-effectively and drive traffic automatically with a WordPress-powered website and proven online marketing strategies.
Subscribe To WPCompendium.org And Get Notified When New Tutorials Get Published!
***
"I love the way your email series "Infinite Web Content Creation Training Series" is documented and presented. It is very absorbing and captivating. The links and tutorials are interesting and educational. This has motivated me to rewrite my content following the concepts I am learning from the email series." - Mani Raju, www.fortuneinewaste.com