WordPress Traffic Automation Guide
This article is part of a comprehensive article series designed to help you learn how to grow your business online cost-effectively and drive traffic sustainably with a WordPress-driven website or blog and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Knowing how to drive more visitors to your website is one of the most important aspects of running a successful presence online. Increasing visitors to a web site is also one of the greatest challenges faced by almost every business owner.
Why Do So Many Small Businesses Have Difficulty Attracting Traffic To Their Web Sites?
Type in any of the commonly-searched key phrases below into Google …
- “how to increase more web traffic to my web site”
- “how do I drive more visitors to my website”
- “top 25 ways to bring more web visitors”
- “fastest ways to increase web traffic using Twitter”
- “attract more prospects to my web site for free”
… and you will be presented with lists of sites with tips, tricks, and information about methods to help you get more website visitors …
(There are many methods to get more website visitors. This article series will show you how to set up a system to benefit from all these traffic generation methods!)
There is clearly no shortage of ways to drive more traffic to your site. There are loads of courses and free resources online that can teach you effective ways to increase visitors to your website.
The problem is often more about businesses not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The illustration below shows the typical approach many businesses take when it comes to generating traffic to their sites …
(This is how many small businesses approach traffic generation)
Essentially, the approach most businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to it.
As we will show you in just a moment, there is a better approach.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will eliminate the problem.
There is nothing wrong with outsourcing if you already have great systems set up to manage your traffic generation campaigns. If not, you will probably end up wasting a lot of your valuable time and money searching for a winning traffic-getting method.
(Without laying down a solid foundation and putting proper systems in place, online traffic generation can become a costly waste of time and money!)
Sustainable traffic generation involves laying a solid foundation online, putting the right systems in place, continually testing variables in your campaigns, experimenting with different methods, tracking results, measuring ROI across different traffic generation strategies, etc.
Is There A Way To Automate The Process Of Generating Web Traffic?
Imagine if all you had to do to drive web traffic to your business was to regularly publish content to your website.
This is not science fiction … it’s a fact! Many website owners are currently already profiting with what we have described above … and you can too!
In our article series, you will discover what it takes to set up an automated traffic system that will begin driving an ongoing stream of targeted traffic to your website, simply by adding content on a regular basis to your website.
How To Set Up A System That Will Automatically Drive More Traffic To Your Website
As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for getting sustainable traffic
- Add content on a regular basis to start bringing visitors and generating data
- Add new traffic strategies
(Driving more web traffic sustainably involves laying a solid foundation online and implementing proper systems)
At this stage, we’re mostly concerned with Step 1. The purpose of this article is to show you how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in many different ways
- Automatically get your web content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress website, you simply post content and your site will do the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress site.
An expertly configured WordPress site is a site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and its integration with other sites, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Powered Web Site?
We write extensively on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding why and how an “expertly configured” WordPress blog can be used to create an automated traffic generation system requires several article installments, which is why we highly recommend that you spend some time reading our content and consider subscribing to our site (this way, we can let you know whenever we publish a new article).
Let’s begin by addressing these basic questions:
What makes WordPress so special? What does WordPress do that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many sites are traditionally built using applications that create “static” websites. Essentially, this means that your web site pages typically sit inside a server waiting to be found. A static website doesn’t communicate with anything else outside the application; it doesn’t ’ping’ anyone in cyberspace or announce to any other site when new content has recently been published.
Think about it … if with a traditional website, all of the content simply sits there passively waiting to be found, then the website owner has to continually promote their web presence and its content to keep driving web traffic.
WordPress is different!
The WordPress CMS software comes with powerful built-in functionality that allows site owners to set up, configure and build an automated “online traffic generation” machine, where all you then have to do is post new content and WordPress then does the rest, immediately notifying various online properties about your new content to automatically bring your business more website traffic …
(With an expertly configured WordPress web site, you just publish new content and WordPress then does the rest, notifying the world about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we explain the components of your automated online traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for maximum benefit.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also an expert integration of your WordPress site with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your site with various external sites, you simply begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to more visitors.
- Optimize – We recommend beginning with a content-based strategy to build sustainable traffic. With the right systems in place, you can then begin to monitor and analyze incoming traffic and start gathering valuable data that will allow you to make better decisions as you expand to additional traffic generation methods.
This is the end of Section 1
To read the rest of this article, click here:
Website Traffic Blueprint Part Two – Learn How To Create An Automated Traffic-Getting Machine
This tutorial is part of a comprehensive series of tutorials aimed at helping site owners learn how to grow their business online and drive traffic automatically using a WordPress-powered website and proven online marketing strategies.
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