WordPress Traffic Automation Guide
This tutorial is part of a series of articles aimed at helping business owners learn how to grow their business online inexpensively and drive traffic sustainably using a WordPress website or blog and proven marketing strategies that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Knowing how to drive new visitors to your website is essential to running a successful digital presence. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Bring More Traffic To Their Websites?
If you type any of the commonly-searched key phrases below into Google …
- “how to increase more visitors to your web site”
- “how can I drive more web traffic to my website”
- “ways to get traffic”
- “ways to drive traffic using StumbleUpon”
- “attract visitors to my web site for free”
… and you will be presented with loads of information about strategies to help get more website visitors …
(There are loads of strategies to drive more website visitors. This article series is designed to help you set up a simple system to take advantage of most of these traffic generation methods!)
There is clearly no shortage of ways to drive traffic to your website. There are loads of products and free resources online that can show you cost-effective ways to get more visitors to your web site.
The problem is often more about business owners not investing enough time into learning how to drive traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.
The picture below shows how many businesses typically approach the process of generating web traffic …
(This is how many web site owners approach traffic generation)
Essentially, the approach many businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to your site.
As you will see in a moment, there is a smarter way.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will address this problem.
There is nothing wrong with outsourcing if you already have great systems in place to manage your traffic generation activities. If not, you will probably end up spending a lot of your valuable time and money searching for a positive ROI strategy of getting more traffic.
(Without a solid foundation and the right systems in place, website traffic generation can end up being a very costly activity!)
Driving continuous web traffic sustainably involves laying a solid foundation online, implementing proper systems, testing variables in your campaigns, experimenting with different services, analyzing results, measuring ROI across different traffic generation opportunities, etc.
Is There A Way To Automate The Process Of Generating More Website Traffic?
Imagine if all you had to do to automatically deliver a stream of targeted traffic to your website was to regularly publish content to your web site.
This is not science fiction … it’s a fact! Many website owners already have some or all of the basic components set up for this to happen … and so can you!
In this article series, we explain the process of setting up an automated traffic machine that can help begin attracting new visitors to your website, simply by adding regular content to your web site.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for driving sustainable web traffic
- Add web content on a regular basis to start driving traffic and generating traffic data
- Add new traffic strategies and test
(Sustainable traffic generation involves laying a solid foundation online and putting systems in place)
At this point, we’re mostly concerned with Step One. The aim of our article is to explain the process of setting up a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you simply add content and your website then does the rest, notifying the world about your content and bringing you back traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress site is different than a professionally-configured WordPress website or blog.
An expertly configured WordPress website or blog is a site that is not only built using the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with various sites, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Driven Web Site?
We provide a number of detailed articles on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding why and how an “expertly configured” WordPress blog will help drive web traffic to your business requires a number of article installments, which is why we really recommend that you spend some time reading our content and subscribe to our site (this way, we can let you know whenever new information about this topic is published).
Let’s start by addressing a couple of basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? What does WordPress offer that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many websites are built on applications that create “static” websites. Essentially, what this means is that the content just sits inside your server waiting to be found. The static website doesn’t communicate with anyone outside its platform; it doesn’t ’ping’ anyone in cyberspace or announce to any other website when new content has been added to the site.
Think about it … if in a static website, all of the content just sits there passively waiting to be found, then the business owner has to continually promote their site and its content to maintain web traffic coming.
WordPress is different!
The WordPress CMS application provides a number of features that give you the ability to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is post new content and your website does the rest, immediately notifying search engines, social media and other online properties about your new content to automatically bring your business more website visitors …
(With an expertly configured WordPress site, you simply add new content and WordPress does the rest, notifying the world about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we break down the components of your automated online traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for best results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also the integration of your site with 3rd-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your site with various external services, you simply begin to publish new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to new targeted visitors.
- Optimize – We recommend beginning with a content strategy to build sustainable traffic. With the right systems in place, you can begin tracking and understanding the traffic generated as a result and start gathering valuable information that will allow you to make intelligent and cost-effective decisions as you expand to other traffic generation strategies.
This is the end of Part One
To keep reading about this topic, click here:
Web Site Traffic Blueprint Part 2 – Discover How To Create A Web Traffic-Getting Machine
This article is part of a comprehensive tutorial series designed to help you learn how to grow your business online cost-effectively with a WordPress-driven website and proven online marketing strategies.
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