WordPress Traffic Automation Guide

This tutorial is part of a series of articles designed to help you learn how to grow your business with a WordPress-powered website and proven web marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of most businesses online.

Learning how to bring new traffic to your website is one of the most important skills of growing a successful presence online. Getting traffic to a website is also one of the biggest challenges faced by almost every website owner.

Why Do So Many Small Businesses Struggle To Attract More Visitors To Their Websites?

Type in any of the phrases below into Google …

• “bring web traffic to your web site for free”
• “how do I attract more traffic to my website for free”
• “how to increase more web traffic”
• “best ways to increase traffic using Facebook”
• “free web traffic”

… and you will immediately find thousands of pages providing tips, tricks, and information about methods to help you drive more website visitors …

(There are loads of strategies to drive more website visitors. This article series will show you how to set up a simple system to benefit from most of these traffic generation methods!)

Clearly, there is no shortage of ways to drive traffic to your web site. There are thousands of products and free resources online that can show you effective methods to increase visitors to your website.

The problem is often more to do with business owners not investing sufficient time into learning how to generate traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are several ways to leverage and automate your web traffic generation.

The picture below shows how many small businesses approach the challenge of generating traffic to their sites …

(This is how many web site owners approach the challenge of generating traffic to their sites)

Essentially, the approach many small businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to the site.

As we will show you in just a moment, there is a better approach.

You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will address the problem.

Outsourcing is great if you have systems set up to manage and process information about your traffic generation campaigns already. If not, all you will probably do is end up investing a lot of valuable time and money looking for a winning traffic method.

(Without a proper foundation and systems in place, traffic generation can end up becoming a very costly activity!)

Driving web traffic sustainably involves laying a solid foundation online, putting proper systems in place, continually testing campaign elements, experimenting with different advertising and promotional methods, tracking results, measuring ROI across different traffic generation methods, and so on.

Is There A Simpler, Automated Way To Generate Web Traffic?

Imagine if all you had to do to automatically drive targeted traffic to your business was to publish great content consistently.

This is not fiction or fantasy … it’s a fact! In fact, many website owners already have some or all of the basic components in place to profit from the automated traffic system we have just described … and so can you!

In this article series, you will learn the process of setting up an automated traffic machine that can begin driving a stream of web traffic to your web site, simply by publishing regular content to your site.

How To Set Up A System That Will Automatically Help Drive More Traffic To Your Site

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:

1. Set up systems to lay down a solid foundation for getting sustainable web traffic
2. Add content on a regular basis to drive visitors and generate data organically
3. Test new traffic methods

(To get sustainable traffic, you need to first put in the right systems)

At this point, we’re mostly concerned with Step 1. The aim of this article is to show you how to set up a traffic generation system that will ultimately help you:

• Save time using automation and leverage
• Save money by starting simple and scaling up only when it made sense to do this
• Automatically get your web pages indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation strategies, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress website, you just post content and WordPress will do the rest!)

An Expertly Configured WordPress Site – What Is It?

An expertly configured WordPress site is different than a professionally-configured WordPress website.

An expertly configured WordPress blog is a website or blog that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and the way it can be integrated with various services, specifically in areas like search engine optimization, content syndication, and reporting.

Why Do I Need An Expertly Configured WordPress-Powered Site?

We have published many excellent blog posts on this site about why you should use WordPress-powered sites the WordPress CMS to grow your business online.

Understanding how and why an “expertly configured” WordPress blog will help begin driving targeted traffic to your business requires a number of article installments, which is why we highly recommend that you spend some time reading our posts and consider subscribing to this site (this way, you will be informed whenever a new article gets published).

Let’s begin by answering a couple of basic questions:

Why use WordPress to set up an automated traffic generation system? What does WordPress do that other web platforms don’t?

Take a look at the diagram below …

(Static vs Expertly Configured WordPress Website)

Many web sites are traditionally built using applications that create websites with “static” web pages. Essentially, this means that the digital content simply sits inside the server waiting to be discovered. A static website doesn’t communicate with anyone else outside its platform; it doesn’t ’ping’ anyone in the cybersphere or notify any other website when new content has been published.

Think about it … if in a traditional website, your content simply sits in a server passively waiting to be found, then you have to actively promote your web presence and your content to maintain new web visitors coming.

WordPress is different!

The WordPress application provides many features that give site owners the ability to set up, configure and build an automated “traffic generation” machine, where all you then need to do is post content and WordPress will do the rest, immediately notifying search engines, social media and other online properties about your site to automatically drive you more web traffic …

(With an expertly configured WordPress website, you simply add new content and your site will then do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Website Traffic Blueprint overview, we explain the components of this automated website traffic system:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for maximum benefit.
• Automate – Your traffic system requires not only internal WordPress settings to be configured but also integrating your site with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your WordPress site settings have been configured and integrated with various external tools, you then begin to publish new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to potential new visitors.
• Optimize – We recommend beginning with a content marketing strategy to build sustainable traffic. With the right systems in place, you can also begin measuring and analyzing the traffic generated as a result and start gathering valuable data that will allow you to make better decisions when expanding to new traffic generation strategies.

This is the end of Section 1

To read the rest of this article, click on the link below:

Web Traffic Blueprint Part Two – Learn How To Drive More Website Traffic For Your Business

This tutorial is part of an tutorial series designed to help business owners learn how to grow their business online inexpensively using a WordPress-driven website or blog and proven online marketing strategies.

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