WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles and tutorials aimed at helping you learn how to grow your business online inexpensively using a WordPress-driven website or blog and proven marketing strategies that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Learning how to increase visitors to your website is vital to running an online presence successfully. Increasing traffic to a web site is also one of the greatest challenges faced by almost every business owner.
Why Are So Many Businesses Struggling To Drive More Traffic To Their Websites?
Type any of the commonly-searched phrases below into Google …
- “how to bring web traffic to your web site for free”
- “how can I bring traffic to my website for free”
- “ideas to drive web traffic”
- “ideas to drive web traffic using Twitter”
- “get visitors to my web site for free”
… and you will find tons of sites with information on different strategies to help drive more traffic to your web site …
(There are lots of methods to get more web traffic to your site. In this article series you will learn how to set up a simple system to take advantage of many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your web site. There are tons of courses and free information online that can teach you cost-effective ways to increase traffic to your site.
The problem is often more about businesses not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.
The picture below shows the typical approach most businesses take when it comes to generating traffic to their sites …
(This is how many website owners approach traffic generation)
Essentially, the typical approach many businesses take is this: first, you build your website, and then you figure out how to drive traffic to the site.
As we will show you in a moment, there is a better way.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will take care of the problem.
There is nothing wrong with outsourcing if you have the systems in place to manage your traffic generation campaigns already. If not, all you will probably do is end up spending a lot of your time and money looking for a winning strategy of generating targeted visitors.
(Without a solid foundation and the right systems, website traffic generation can be a costly waste of time and money!)
Driving more web traffic sustainably involves setting up a solid foundation online, implementing proper systems, continually testing elements in your campaigns, experimenting with different advertising and promotional services, analyzing results, measuring ROI across different traffic generation strategies, etc.
Is There A Way To Automate The Process Of Increasing Website Traffic?
Imagine if you owned a web site where the only thing you had to do to automatically drive new visitors to your business was to publish valuable content on a regular basis.
This is not science fiction or fantasy … it’s a fact! As a matter of fact, many website owners are already doing what we’ve just described … and you can too!
In our article series, we explain what you need to do to set up an automated traffic machine that will begin driving a stream of targeted visitors to your site, simply by adding content to your website on a regular basis.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for getting sustainable web traffic
- Add web content on a regular basis to start bringing visitors and generating data
- Add new traffic methods
(Getting regular web traffic sustainably requires laying a solid foundation online and implementing systems)
Right now, we’re mostly concerned with Step 1. The aim of our article series is to lay the foundations of a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress web site, you just add new content and your website will do the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress website is not the same as a professionally-configured WordPress web site.
An ”expertly configured” WordPress blog is a web site that is not only built with WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and its integration with various sites, specifically in areas like SEO, 3rd-party site syndication, and analytics.
Why Use An Expertly Configured WordPress-Powered Web Site?
We write extensively on this site about the benefits of using WordPress-driven websites to grow your business online.
Understanding why and how an “expertly configured” WordPress website or blog can instantly begin attracting web traffic to your business requires a number of article installments, which is why we recommend that you spend some time reading our posts and consider subscribing to this site (this way, you will be informed whenever we publish a new article).
Let’s begin by addressing a couple of basic questions:
What makes WordPress so special? What does WordPress do that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many websites are traditionally built using platforms that create “static” websites. Essentially, this means that the web pages typically sit inside your server waiting to be discovered. On its own, the static website doesn’t communicate with anything else outside its platform; it doesn’t send out signals to anyone in the cybersphere or inform any other website when new content has been added to the site.
Think about it … if in a traditional website, all of the content just sits in a server passively waiting to be found, then the site owner has to actively keep promoting their web presence and its content to maintain web visitors coming.
WordPress is different!
WordPress provides many features that allow you to set up, configure and build an automated “traffic generation” machine, where all you then need to do is post new content and your site will do the rest, instantly notifying various online properties about your new content to start generating your business more website visitors …
(With an expertly configured WordPress site, you simply publish new content and your site does the rest, notifying the world about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we break down the components of your automated traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for maximum benefit.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also integrating your WordPress functionality with external tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your website with various third-party services, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to new visitors.
- Optimize – We recommend beginning with a content marketing strategy to build organic traffic. With the right systems in place, you can then start to monitor and understand incoming traffic and start gathering valuable information that will allow you to make smarter decisions as you expand to other traffic generation strategies.
This is the end of Part One
To continue reading about this topic, click here:
This tutorial is part of an article series aimed at helping site owners learn how to grow their business online cost-effectively and drive traffic automatically with a WordPress-powered website or blog and proven marketing methods that are easy to implement.
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