WordPress Traffic Automation Guide

This tutorial is part of a series of comprehensive articles and tutorials aimed at helping business owners learn how to grow their business online inexpensively and drive traffic sustainably with a WordPress website or blog and proven marketing strategies that are easy to use and easy to implement.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of most businesses online.

Knowing how to drive new traffic to your website is essential to running an online presence successfully. Getting traffic to a website is also one of the greatest challenges faced by almost every business owner.

Why Do So Many Businesses Struggle To Attract More Traffic To Their Web Sites?

Search for any of the phrases below in Google …

• “bring more traffic to my web site”
• “how do I get more web traffic to my web site”
• “ways to get web traffic”
• “best way to bring more traffic using LinkedIn”
• “drive more buyers to your web site for free”

… and you will be immediately presented with an overwhelming number of sites that provide information on different ways to help get more website visitors …

(There are many strategies to drive more website visitors. This article series will help you set up a simple system to benefit from all these traffic generation strategies!)

Clearly, there is no shortage of ways to drive visitors to your web site. There are tons of tutorials and free sites online that can teach you effective strategies to bring more visitors to your website.

The problem is often more about business owners not investing enough time into learning how to generate traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.

The picture below shows how many businesses approach the challenge of generating website traffic …

(This is how many website owners approach the challenge of generating web traffic)

Essentially, the typical approach many businesses take is this: first, you get a website, and then you figure out ways of driving traffic to it.

As you will see in a moment, there is a smarter approach.

You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will address this problem.

There is nothing wrong with outsourcing if you have great systems set up to manage and analyze the results of your traffic generation campaigns already. If not, you will probably end up investing a lot of your valuable time and money searching for a positive ROI traffic-getting method.

(Without a solid foundation and the right systems in place, website traffic generation can become a costly waste of time and money!)

Sustainable traffic generation requires setting up a solid foundation online, putting proper systems in place, continually testing variables in your campaigns, experimenting with different strategies, analyzing results, measuring ROI across different traffic generation strategies, and so on.

Is There A Simpler, Automated Way To Increase Website Traffic?

Imagine if all you had to do to automatically drive targeted traffic to your web site was to publish quality content on a regular basis.

This is not science fiction or fantasy … it’s a fact! Many website owners are already doing what we have described above … and you can too!

In this article series, you will learn the process of setting up an automated traffic generation system that will help begin to deliver targeted traffic to your web site, simply by publishing regular content to your web site.

How To Set Up An Automated Traffic System

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:

1. Set up systems to lay down a solid foundation for creating sustainable web traffic
2. Add content on a regular basis to drive traffic and generate data organically
3. Start adding other traffic methods and test

(Driving continuous web traffic sustainably involves laying a solid foundation online and putting the right systems in place)

At this stage, we’ll mostly be focusing on Step 1. The purpose of this article is to lay the foundations of a traffic generation system that will ultimately help your business:

• Save time using automation and leverage
• Save money in many different ways
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog …

(With an expertly configured WordPress web site, you just add new content and WordPress will then do the rest!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress website is different than a professionally-configured WordPress website or blog.

An expertly configured WordPress website is a web site that is not only built on the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and built-in functionality of WordPress and its integration with various sites, specifically in areas like SEO, content syndication, and analytics.

Why Do I Need An Expertly Configured WordPress-Driven Website?

We write extensively on this site about the benefits of using WordPress-driven websites to grow your business online.

Understanding how and why an “expertly configured” WordPress blog can create an automated traffic system requires several articles, which is why we recommend that you spend some time reading our content and subscribe to this site (this way, you will be informed when we publish new content about this topic).

Let’s begin by addressing some basic questions:

Why does it need to be WordPress? What does WordPress do that other web platforms don’t?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Site)

Many websites are traditionally built using platforms that create “static” websites. Essentially, this means that your website content mostly sits inside your server waiting to be found. On its own, the static website doesn’t communicate with anything outside its application; it doesn’t ’ping’ anyone in cyberspace or inform any other site when new content has been published.

Think about it … if with a traditional website, your content just sits there passively waiting to be found, then you have to continually find ways of promoting your web presence and your content to continue driving web traffic.

WordPress is different!

The WordPress application provides a number of features that give you the ability to set up, configure and build an automated “web traffic generation” machine, where all you then have to do is publish new content and WordPress then does the rest, instantly notifying search engines, social media and other online properties about your site to generate your business new traffic …

(With an expertly configured WordPress website, you just add new content and your site does the rest, informing the world about your new content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Site Traffic Blueprint overview, we break down the components of your automated online traffic machine:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for maximum benefit.
• Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also integrating your WordPress site with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your site settings have been configured and integrated with various external tools, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to potential visitors.
• Optimize – We recommend beginning with a content-based strategy to build traffic organically. With the right systems in place, you can start to monitor and analyze the traffic generated as a result and gather valuable data that will allow you to make better decisions when using additional traffic generation strategies.

This is the end of Section One

To keep reading about this topic, click on the link below:

Web Traffic Blueprint Part Two – How To Create A Web Traffic-Getting Machine With WordPress

This article is part of a comprehensive series of tutorials designed to help business owners learn how to grow their business online cost-effectively and drive traffic organically with a WordPress website and proven online marketing methods.

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