WordPress Traffic Automation Guide
This tutorial is part of an article series aimed at helping you learn how to grow your business online and drive traffic automatically with a WordPress-powered website or blog and proven marketing methods that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Just about every business needs traffic to stay in business online.
Learning how to generate traffic to your website is vital to running a business online successfully. Driving visitors to a web site is also one of the most difficult challenges faced by almost every website owner.
Why Do So Many Small Businesses Have Difficulty Bringing More Visitors To Their Websites?
Search for any of the information below in Google …
- “drive traffic to my web site for free”
- “bring traffic to my web site”
- “best 50 ways to bring traffic”
- “learn how to bring traffic using ads”
- “need more web visitors”
… and you will immediately find loads of information about different methods to drive more website visitors …
(There are many strategies to increase your website visitors. This article series is designed to help you set up a system to benefit from all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more traffic to your web site. There are thousands of courses and free resources online that can show you effective methods to bring more traffic to your web site.
The problem is often more about businesses not investing enough time into learning how to grow web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The diagram below shows how most businesses approach the process of generating web traffic …
(This is how most businesses approach the challenge of generating traffic to their sites)
Essentially, the typical approach most businesses take is this: first, you get a website, and then you figure out ways of driving traffic to it.
As we will show you in a moment, there is a smarter way.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will eliminate the problem.
There is nothing wrong with outsourcing if you have great systems set up to manage and analyze the results of your traffic generation activities. If not, all you will probably do is end up spending a lot of your time and money searching for a profitable strategy to attract more website visitors.
(Without a solid foundation and proper systems in place, web traffic generation can become a costly waste of time and money!)
Getting regular web traffic sustainably requires laying a solid foundation online, putting systems in place, testing campaign elements, experimenting with different advertising and promotional methods, tracking results, comparing ROI across different traffic generation methods, and so on.
Is There A Way To Automate The Process Of Driving Web Visitors?
Imagine if all you had to do to attract new targeted traffic to your business was to publish great content consistently.
This is not science fiction … it’s a fact! In fact, many website owners are currently doing what we have just described … and so can you!
In our WordPress Traffic Blueprint article series, we explain how to set up an automated traffic machine that can help begin driving an ongoing stream of new targeted traffic to your business, simply by adding regular content to your website.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for generating sustainable web traffic
- Add content on a regular basis to start bringing visitors and generating data
- Add other traffic strategies and test
(Increasing web traffic sustainably requires laying a solid foundation online and putting proper systems in place)
At this stage, we’re mostly concerned with Step 1. The aim of this article series is to give you an overview of how to set up a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money by starting with a simple setup and scaling up only when it made sense to do so
- Automatically get your website content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress web site, you simply add content and WordPress will then do the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress website.
An expertly configured WordPress website or blog is a website or blog that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and the way it integrates with other services, specifically in areas like SEO, external site syndication, and analytics.
Why Use An Expertly Configured WordPress-Powered Website?
We write extensively on this site about using the WordPress CMS to grow your business online.
Understanding how and why an “expertly configured” WordPress site will help drive targeted visitors to your business requires several article installments, which is why we highly recommend that you spend some time reading our content and consider subscribing to our site (this way, we can let you know whenever new information about this topic is published).
Let’s start by answering these basic questions:
What makes WordPress so special? What does WordPress do that other web platforms don’t?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are built using applications that create websites with “static” web pages. Essentially, what this means is that your website content typically sits inside your server waiting to be discovered. The static website doesn’t communicate with anyone else outside the application; it doesn’t ’ping’ anybody in the cybersphere or announce to any other website that new content has recently been added.
Think about it … if with a static website, all of your content just sits there passively waiting to be found, then you have to continually keep promoting your site and your content to maintain web visitors coming.
WordPress is different!
WordPress comes with default functionality that lets users set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is publish content and WordPress then does the rest, immediately notifying various online properties about your site to bring you more website traffic …
(With an expertly configured WordPress website, you simply post content and your website does the rest, notifying the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we go over the components of this automated web traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also integrating your WordPress functionality with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site settings have been configured and integrated with various external services, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to more web visitors.
- Optimize – We recommend starting with a content-based strategy to build traffic organically. With the right systems in place, you can also start to monitor and understand incoming traffic and gather valuable data that will allow you to make more intelligent and cost-effective decisions as you expand to additional traffic generation methods.
This is the end of Part 1
To read more, click on the link below:
This tutorial is part of a comprehensive series of tutorials aimed at helping site owners learn how to grow their business online inexpensively and drive traffic automatically using a WordPress website and proven online marketing methods.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now