WordPress Traffic Automation Guide
This article is part of a series of articles and tutorials aimed at helping you learn how to grow your business and drive traffic organically with a WordPress website and proven marketing methods that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to survive online.
Knowing how to drive new traffic to your website is a requirement of building a business online successfully. Getting traffic to a website is also one of the biggest challenges faced by almost every web site owner.
Why Are So Many Businesses Having Difficulty Driving Visitors To Their Websites?
If you type any of the commonly-searched phrases below into Google …
- “increase more traffic to my web site”
- “get more visitors to my website for free”
- “easiest way to bring web visitors”
- “learn how to drive more visitors using paid ads”
- “free web visitors”
… and you will be immediately presented with lists of sites with information on different ways to drive more visitors to your website …
(There are many strategies to get more website visitors. In this article series you will learn how to set up a simple system to benefit from many of these traffic generation methods!)
There is clearly no shortage of ways to drive more visitors to your site. There are thousands of tutorials and free information that can show you how to drive more visitors to your site.
The problem is often more to do with businesses not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The picture below shows how most small businesses typically approach the challenge of generating traffic to their sites …
(This is how many site owners approach the challenge of generating web traffic)
Essentially, the typical approach many businesses take is this: first, you build a website, and then you figure out how to drive traffic to it.
As we will show you in a moment, there is a smarter approach.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will take care of this problem.
Outsourcing is great if you have great systems in place to manage your traffic generation activities. If not, all you will probably do is end up wasting a lot of time and money looking for a positive ROI strategy for getting targeted web site visitors.
(Without a proper foundation and systems in place, traffic generation can end up being very costly!)
Driving more web traffic sustainably involves laying a solid foundation online, implementing proper systems, testing campaign variables, experimenting with different strategies, tracking results, measuring ROI across different traffic generation methods, etc.
Is There A Simpler, Automated Way To Generate Traffic?
Imagine if all you had to do to deliver web traffic to your site was to regularly publish valuable content to your website or blog.
This is not science fiction or fantasy … it’s a fact! In fact, many website owners are enjoying the benefits of this automated traffic system … and so can you!
In the Web Traffic Blueprint article series, we explain how to create an automated traffic generation machine that will help begin to attract web traffic to your website, simply by publishing regular content to your site.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for getting sustainable web traffic
- Add web content on a regular basis to drive visitors and generate web traffic data organically
- Add other traffic methods and test
(To generate sustainable traffic, you need to first put in the right systems)
Right now, we’re mostly concerned with Step One. The aim of our article is to lay the foundations of a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling things when required
- Automatically get your web pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress website, you just publish new content and WordPress then does the rest!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress web site is different than a professionally-configured WordPress site.
An ”expertly configured” WordPress web site is a blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, external site notification, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Site?
We have published many detailed articles on this site about the benefits and advantages of using the WordPress CMS to grow your business online.
Understanding why and how an “expertly configured” WordPress web site will help attract targeted visitors to your business requires several article installments, which is why we highly recommend that you spend some time reading our posts and consider subscribing to our site (this way, you will be informed when we publish new information about this topic).
Let’s start by addressing these basic questions:
What makes WordPress so special? What does WordPress provide that other web platforms don’t?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many web sites are built using platforms that create “static” websites. Essentially, this means that the web content simply sits inside a server waiting to be discovered. By itself, the static website doesn’t communicate with anyone else outside its application; it doesn’t broadcast to anybody in the cybersphere or inform any other website that new content has recently been added to the site.
Think about it … if in a static website, all of your content just sits in a server passively waiting to be found, then you have to continually find ways of promoting your site and your content to continue driving web traffic.
WordPress is different!
WordPress comes with default functionality that allows users to set up, configure and build an automated “traffic generation” machine, where all you then have to do is add new content and WordPress does the rest, immediately notifying search engines, social media and other online properties about your new content to automatically drive your business more traffic …
(With an expertly configured WordPress web site, you just post content and your website then does the rest, notifying the world about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we break down the components of your automated web traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also an integration of your WordPress functionality with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various external services, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to more web visitors.
- Optimize – We recommend starting with a content-based strategy to build organic traffic. With the right systems in place, you can also begin monitoring and understanding your incoming traffic and gather valuable data that will allow you to make intelligent and cost-effective decisions when expanding to different traffic generation strategies.
This is the end of Part One
To keep reading about this topic, click here:
This article is part of an tutorial series designed to help you learn how to grow your business online inexpensively with a WordPress-driven website and proven marketing strategies that are easy to implement.
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