WordPress Traffic Automation Guide

This tutorial is part of a comprehensive tutorial series designed to help website owners learn how to grow their business online and drive traffic sustainably using a WordPress website and proven marketing methods that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Just about every single business needs a constant stream of traffic to prosper online.

Knowing how to drive traffic to your website is a requirement of growing a successful web presence. Getting visitors to a web site is also one of the most difficult challenges faced by most business owners.

Why Are So Many Businesses Having Difficulty Bringing Traffic To Their Web Sites?

If you type any of the commonly-searched key phrases below into Google …

• “bring more traffic to my web site”
• “bring more web traffic to my website for free”
• “ways to drive traffic”
• “how to bring website visitors using paid ads”
• “attract more clients to your web site”

… and you will be immediately presented with tons of pages that provide information on strategies to help you get more visitors to your website …

(There are lots of ways to increase your website visitors. This article series will help you set up a simple system to take advantage of many of these traffic generation strategies!)

There is clearly no shortage of ways to drive visitors to your site. There are thousands of products and free information that can teach you cost-effective how to increase traffic to your website.

The problem is often more about businesses not investing sufficient time into learning how to grow traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.

The picture below shows the typical approach many small businesses take when it comes to generating traffic to their sites …

(This is how most small businesses approach the challenge of generating traffic to their sites)

Essentially, the approach most small businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to the site.

As we will show you in a moment, there is a smarter approach.

Don’t make the mistake of thinking that “outsourcing” your traffic generation will take care of this problem.

Outsourcing is fine if you have systems in place to manage and analyze the results of your traffic generation activities already. If not, all you will probably do is end up wasting a lot of time and money searching for a positive ROI traffic-getting strategy.

(Without a solid foundation and proper systems, website traffic generation can become very costly!)

Sustainable traffic generation requires setting up a solid foundation online, putting the right systems in place, continually testing variables in your campaigns, experimenting with different marketing and promotional strategies, tracking results, measuring ROI across different traffic generation opportunities, and so on.

Is There A Way To Automate The Process Of Getting More Website Visitors?

Imagine if you owned a web site where all you had to do to automatically deliver targeted traffic to your web site was to publish great content on a regular basis.

This is not fantasy … it’s a fact! Many website owners are currently profiting with this automated traffic system … and so can you!

In this article series, we will show you how to create an automated traffic generation machine that will drive web traffic to your website, simply by publishing regular content to your website.

How To Set Up An Automated Traffic System

As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:

1. Set up specific systems to lay down a solid foundation for generating sustainable web traffic
2. Add content on a regular basis to start bringing visitors and generating traffic data
3. Start adding other traffic methods and test

(Getting a consistent stream of web traffic sustainably requires laying a solid foundation online and putting the right systems in place)

At this point, we’re mostly concerned with Step One. The aim of our article is to help you set up a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money in lots of different ways
• Automatically notify search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation methods, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress web site, you just post content and your site will do the rest, informing the world about your new content and bringing you back web traffic!)

What Is An Expertly Configured WordPress Website?

An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress website or blog.

An ”expertly configured” WordPress web site is a web site that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and how it integrates with various services, specifically in areas like SEO, content syndication, and reporting.

Why Do I Need An Expertly Configured WordPress-Powered Site?

We write extensively on this site about the benefits of using WordPress-powered websites to grow your business online.

Understanding how an “expertly configured” WordPress web site can be used to create an automated traffic generation system requires several article installments, which is why we recommend that you spend some time reading our content and subscribe to our site (this way, we can let you know when new information on this topic gets published).

Let’s start by addressing a couple of basic questions:

What makes WordPress so special? Why can’t you use some other web platform?

Take a look at the illustration below …

(Static vs Expertly Configured WordPress Site)

Many websites are traditionally built using platforms that create “static” websites. Essentially, what this means is that your website pages simply sit inside your server waiting to be discovered. The static website doesn’t communicate with anyone else outside its platform; it doesn’t ’ping’ anyone in cyberspace or notify any other site when new content has been published on the site.

Think about it … if in a static website, all of the content just sits in a server passively waiting to be found, then the business owner has to continually be promoting their web presence and its content to maintain new web visitors coming.

WordPress is different!

The WordPress application comes with powerful built-in functionality that allows you to set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is publish content and your website will then do the rest, immediately notifying search engines, social media and other online properties about your site to automatically drive you new traffic …

(With an expertly configured WordPress website, you simply post new content and WordPress does the rest, informing other sites about your new content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The WordPress Web Site Traffic Blueprint overview, we go over the components of your automated web traffic machine:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
• Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also integrating your WordPress site with external services and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your site settings have been configured and integrated with various external tools, you simply begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to new visitors.
• Optimize – We recommend beginning with a content-focused strategy to build organic traffic. With the right systems in place, you can also start to monitor and analyze your results and start gathering valuable information that will allow you to make more intelligent and cost-effective decisions as you expand to additional traffic generation strategies.

This is the end of Section One

To read more, click here:

Web Traffic Blueprint Part 2 – Learn How To Turn Your Website Into An Automated Web Traffic Machine

This article is part of an article series aimed at helping you learn how to grow your business online inexpensively with a WordPress website or blog and proven marketing strategies that are easy to implement.

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