WordPress Traffic Automation Guide
This article is part of a series of comprehensive tutorials aimed at helping you learn how to grow your business with a WordPress-powered website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Just about every business needs a regular stream of new visitors to stay in business online.
Knowing how to attract new visitors to your website is one of the most important aspects of growing a successful business presence online. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Drive Visitors To Their Websites?
If you search for any of the information below in Google …
- “increase web traffic to your site for free”
- “drive visitors to my website for free”
- “best 100 resources to increase visitors”
- “how to bring more web site visitors using free methods”
- “get traffic to my website”
… and you will be presented with lists of pages providing tips, tricks, and information about ways to help you get more visitors to your web site …
(There are many ways to drive more website visitors. In this article series you will learn how to set up a system to take advantage of all these traffic generation strategies!)
There is clearly no shortage of ways to drive traffic to your website. There are loads of courses and free information that can show you cost-effective methods to increase traffic to your web site.
The problem is often more to do with business owners not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.
The picture below shows the approach most small businesses take when it comes to generating traffic to their sites …
(This is how most web site owners approach the challenge of generating traffic to their sites)
Essentially, the typical approach many small businesses take is this: first, you build your website, and then you figure out how to drive traffic to it.
As we will show you in a moment, there is a smarter way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate the problem.
Outsourcing is fine if you have systems set up to manage your traffic generation activities. If not, all you will probably do is end up wasting a lot of your valuable time and money searching for a profitable method for getting more traffic.
(Without laying down a solid foundation and putting the right systems, online traffic generation can end up being a costly waste of time and money!)
Sustainable traffic generation involves setting up a solid foundation online, putting proper systems in place, testing campaign elements, experimenting with different advertising and promotional methods, tracking results, measuring ROI across different traffic generation strategies, and so on.
Is There A Simpler, Automated Way To Get More Traffic?
Imagine if all you had to do to automatically deliver an ongoing stream of targeted visitors to your site was to regularly add great content to your site.
This is not fantasy or science fiction … it’s a fact! In fact, many website owners already have some or all of the basic components in place for this to happen … and so can you!
In our article series, you will learn how to set up an automated traffic generation machine that will begin delivering web traffic to your web site, simply by adding new content on a consistent basis to your website.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for creating sustainable traffic
- Add content on a regular basis to start driving traffic and generating data
- Start testing other traffic methods
(Sustainable traffic generation involves laying a solid foundation online and implementing systems)
Right now, we’ll mostly be focusing on Step 1. The purpose of this article is to show you how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress site, you just post content and your website does the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress site is not the same as a professionally-configured WordPress website.
An expertly configured WordPress web site is a website or blog that is not only built with the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and its integration with other sites, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress Site?
We have published many excellent blog posts on this site about the benefits of using the WordPress platform to grow your business online.
Understanding why and how an “expertly configured” WordPress site can create an automated traffic system requires a number of articles, which is why we really recommend that you spend some time reading our posts and consider subscribing to our site (this way, we can let you know when a new article gets published).
Let’s begin by answering these basic questions:
Why does it have to be WordPress? Why not use some other web platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are built with platforms that create websites with “static” web pages. Essentially, what this means is that your web content just sits inside your server waiting to be discovered. The static website doesn’t communicate with anything outside the application; it doesn’t broadcast to anyone in the cybersphere or inform any other site that new content has recently been added.
Think about it … if in a traditional website, the content simply sits in a server passively waiting to be found, then the site owner has to continually keep on promoting their web presence and its content to maintain web traffic coming.
WordPress is different!
The WordPress CMS software comes with default functionality that gives users the ability to set up, configure and build an automated “online traffic generation” machine, where all you then need to do is add new content and WordPress will do the rest, instantly notifying search engines, social media and other online properties about your site to automatically start driving you new website traffic …
(With an expertly configured WordPress web site, you simply post new content and WordPress will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we break down the components of your automated traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for best results.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also integrating your site with external tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your website with various third-party sites, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to potential visitors.
- Optimize – We recommend beginning with a content-based strategy to build traffic organically. With the right systems in place, you can also start measuring and analyzing your incoming traffic and start gathering valuable data that will allow you to make more intelligent and cost-effective decisions as you expand to new traffic generation strategies.
This is the end of Part 1
To read more, click on the link below:
Web Site Traffic Blueprint Part 2 – How To Automatically Attract More Web Visitors For Your Business
This tutorial is part of a comprehensive tutorial series aimed at helping business owners learn how to grow their business online inexpensively and drive traffic automatically with a WordPress-driven website or blog and proven web marketing strategies.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum