WordPress Traffic Automation Guide
This tutorial is part of a series of articles designed to help you learn how to grow your business online cost-effectively and drive traffic sustainably using a WordPress website or blog and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of just about every single business online.
Discovering cost-effective ways of increasing traffic to your website is essential to building an online presence successfully. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Driving More Traffic To Their Websites?
If you search for any of the phrases below in Google …
- “how to increase more web traffic to my web site for free”
- “bring more web traffic to my website for free”
- “learn to attract more web site visitors”
- “ideas to drive web site traffic using paid ads”
- “attract buyers to your website for free”
… and you will be immediately presented with an overwhelming number of sites that provide tips, tricks, and information on different methods to get more visitors to your website …
(There are many ways to drive more website visitors. This article series is designed to help you set up a simple system to benefit from most of these traffic generation strategies!)
There is clearly no shortage of ways to drive traffic to your website. There are loads of tutorials and free resources online that can teach you effective ways to bring more visitors to your web site.
The problem is often more about businesses not investing sufficient time into learning how to generate traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to leverage and automate your web traffic generation.
The illustration below shows how most businesses approach the challenge of generating web traffic …
(This is how many businesses approach the challenge of generating traffic to their sites)
Essentially, the approach many businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to your site.
As you will discover in a moment, there is a smarter way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will address the problem.
Outsourcing is useful if you have systems in place to manage and process information about your traffic generation activities already. If not, all you will probably do is end up investing a lot of your valuable time and money looking for a winning strategy for attracting more visitors.
(Without laying down a solid foundation and putting proper systems in place, web traffic generation can be a costly waste of time and money!)
Getting a regular stream of web traffic sustainably involves laying a solid foundation online, putting the right systems in place, testing campaign elements, experimenting with different marketing and promotional strategies, tracking results, measuring ROI across different traffic generation solutions, and so on.
Is There A Simple, Automated Way To Generate Website Traffic?
Imagine owning a web site where all you had to do to drive targeted traffic to your site was to regularly publish quality content to your web site.
This is not science fiction or fantasy … it’s a fact! Many website owners already have some or all of the prerequisites set up to profit from the automated traffic system described above … and so can you!
In the Website Traffic Blueprint article series, you will discover the process of setting up an automated traffic generation system that can begin to drive new visitors to your business, simply by publishing new content on a consistent basis to your website.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for generating sustainable traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Add new traffic strategies and test
(Sustainable traffic generation involves setting up a solid foundation online and putting the right systems in place)
Right now, we’re mostly concerned with Step One. The purpose of our article is to explain the process of setting up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in many different ways
- Automatically get your web content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress web site, you simply publish content and your website does the rest, notifying the world about your new content and bringing you back traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress web site is not the same as a professionally-configured WordPress site.
An ”expertly configured” WordPress website is a website or blog that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and the way it integrates with other sites, specifically in areas like SEO, 3rd-party site syndication, and reporting.
Why Use An Expertly Configured WordPress-Driven Site?
We have published many great blog posts on this site about why you should choose WordPress-powered sites WordPress to grow your business online.
Understanding how and why an “expertly configured” WordPress website or blog can help attract targeted visitors to your business requires several article installments, which is why we really recommend that you spend some time reading our content and subscribe to this site (this way, you will be informed when we publish a new article).
Let’s begin by addressing some basic questions:
Why does it need to be WordPress? Why can’t you just use another web platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many web sites are traditionally built using applications that create “static” websites. Essentially, what this means is that the web pages simply sit inside the server waiting to be discovered. A static website doesn’t communicate with anyone else outside its application; it doesn’t send out ’pings’ to anyone in cyberspace or notify any other website when new content has recently been published in your website.
Think about it … if in a traditional website, the content just sits there passively waiting to be found, then the business owner has to keep promoting their web presence and its content to maintain new web traffic coming.
WordPress is different!
The WordPress CMS software provides several features that allow you to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is post content and WordPress then does the rest, instantly notifying various online properties about your site to automatically start generating your business new web site visitors …
(With an expertly configured WordPress website, you just post new content and your website does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Site Traffic Blueprint overview, we go over the components of your automated online traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also the integration of your site’s built-in functionality with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your website with various third-party sites, you simply begin to publish new content on a regular basis and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to more web visitors.
- Optimize – We recommend starting with a content strategy to build traffic organically. With the right systems in place, you can begin to track and understand your incoming traffic and gather valuable information that will allow you to make smarter decisions when using additional traffic generation strategies.
This is the end of Section One
To read the rest of this article, click here:
This tutorial is part of an article series aimed at helping business owners learn how to grow their business online cost-effectively and drive traffic sustainably using a WordPress-powered website or blog and proven marketing strategies that are easy and quick to implement.
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