WordPress Traffic Automation Guide

This article is part of a comprehensive article series designed to help you learn how to grow your business with a WordPress website and proven marketing strategies that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of just about every business online.

Knowing how to generate visitors to your website is vital to building a business online successfully. Lack of website visitors is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Having Difficulty Getting More Visitors To Their Websites?

Search for any of the information below in Google …

• “attract more traffic to my web site for free”
• “get web traffic to my web site”
• “best 50 resources to get more visitors”
• “how to bring more traffic using forum ads”
• “get more visitors to your web site for free”

… and you will immediately find thousands of pages providing information about ways to help increase your website visitors …

(There are loads of ways to drive more web traffic to your website. In this article series you will learn how to set up a simple system to take advantage of many of these traffic generation methods!)

Clearly, there is no shortage of ways to drive more visitors to your web site. There are tons of tutorials and free information that can teach you ways to get more traffic to your website.

The problem is often more to do with businesses not investing enough time into learning how to grow web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are several ways to leverage and automate your web traffic generation.

The diagram below shows how most small businesses approach the challenge of generating web traffic …

(This is how many small businesses approach traffic generation)

Essentially, the approach most businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to your site.

As we will show you in just a moment, there is a smarter approach.

You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will address the problem.

Outsourcing is great if you have systems in place to manage and process information about your traffic generation activities already. If not, all you will probably do is end up spending a lot of time and money searching for a winning strategy that can consistently deliver you a positive ROI.

(Without a solid foundation and systems in place, web traffic generation can end up becoming a costly waste of time and money!)

Driving web traffic sustainably requires laying a solid foundation online, putting the right systems in place, continually testing variables in your campaigns, experimenting with different marketing and promotional methods, tracking results, comparing ROI across different traffic generation strategies, etc.

Is There A Way To Automate The Process Of Generating More Web Visitors?

Imagine if all you had to do to automatically attract targeted traffic to your site was to publish content consistently.

This is not science fiction … it’s a fact! In fact, many website owners are currently doing this … and you can too!

In the Web Site Traffic Blueprint article series, we will show you how to create an automated traffic generation machine that can instantly begin attracting targeted visitors to your website, simply by publishing regular content to your site.

How To Set Up An Automated Traffic System

As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:

1. Set up systems to lay down a solid foundation for creating sustainable web traffic
2. Add content on a regular basis to drive visitors and generate data organically
3. Add other traffic strategies

(To generate sustainable traffic, you first need to set up the right systems)

At this point, we’ll mostly be focusing on Step 1. The aim of this article series is to give you an overview of a traffic generation system that will ultimately help your business:

• Save time using leverage and automation
• Save money by starting with a very simple setup and scaling things to suit your budget
• Automatically get your website pages indexed faster in search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress site, you just post new content and WordPress will do the rest, notifying the world about your new content and bringing you back web traffic!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress web site is different than a professionally-configured WordPress web site.

An expertly configured WordPress website is a website or blog that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and the way it integrates with various sites, specifically in areas like SEO, 3rd-party site notification, and analytics.

Why Do I Need An Expertly Configured WordPress-Driven Website?

We write extensively on this site about the benefits of using WordPress-powered web sites to grow your business online.

Understanding why and how an “expertly configured” WordPress website will help attract targeted visitors to your business requires several articles, which is why we highly recommend that you spend some time reading our content and consider subscribing to this site (this way, we can let you know whenever we publish a new article).

Let’s start by answering these basic questions:

Why use WordPress to set up an automated traffic generation system? Why not use some other platform?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Website)

Many web sites are traditionally built using platforms that create websites with “static” web pages. Essentially, this means that your web site pages simply sit inside the server waiting to be discovered. A static website doesn’t communicate with anyone else outside its application; it doesn’t send out ’pings’ to anyone in cyberspace or announce to any other website that new content has recently been published.

Think about it … if with a traditional website, all of your content simply sits in a server passively waiting to be found, then you have to continually promote your web presence and your content to maintain web traffic coming.

WordPress is different!

The WordPress CMS software comes with default functionality that gives site owners the ability to set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is publish content and your site will do the rest, instantly notifying search engines, social media and other online properties about your new content to automatically start bringing your business new web site traffic …

(With an expertly configured WordPress website, you simply post content and your website does the rest, notifying the world about your content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The WordPress Web Traffic Blueprint overview, we go over the components of your automated traffic machine:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
• Automate – Your traffic machine requires not only internal WordPress settings to be configured but also expert integration of your built-in WordPress features with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your WordPress settings and integrating your site with various external tools, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to more web visitors.
• Optimize – We recommend beginning with a content publishing strategy to build sustainable traffic. With the right systems in place, you can then begin measuring and understanding your results and start gathering valuable data that will allow you to make more intelligent and cost-effective decisions when using other traffic generation methods.

This is the end of Section One

To read more, click here:

Web Traffic Blueprint Part Two – How To Create An Automated Traffic Generation Machine

This tutorial is part of a comprehensive tutorial series aimed at helping small business owners learn how to grow their business with a WordPress-driven website and proven web marketing strategies.

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