WordPress Traffic Automation Guide
This tutorial is part of a comprehensive series of articles and tutorials designed to help small business owners learn how to grow their business online using a WordPress website or blog and proven marketing methods that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Finding cost-effective strategies of generating more visitors to your website is essential to growing a business online successfully. Increasing visitors to a website is also one of the biggest challenges faced by almost all web site owners.
Why Do So Many Small Businesses Struggle To Attract Visitors To Their Websites?
Search for any of the phrases below in Google …
- “bring visitors to your website”
- “how do I drive visitors to my web site”
- “top 50 places to drive traffic”
- “ways to get traffic using ads”
- “drive more targeted buyers to your web site”
… and you will be presented with tons of sites that contain information about ways to help you get more website visitors …
(There are loads of strategies to get more website visitors. This article series will show you how to set up a simple system to benefit from many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more visitors to your web site. There are thousands of tutorials and free resources online that can teach you effective how to bring more visitors to your web site.
The problem is often more to do with businesses not investing enough time into learning how to generate new traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are many ways to leverage and automate your web traffic generation.
The diagram below shows the typical approach many small businesses take when it comes to generating website traffic …
(This is how most small businesses approach the challenge of generating website traffic)
Essentially, the typical approach many small businesses take is this: first, you build your website, and then you figure out ways of driving traffic to it.
As we will show you in just a moment, there is a smarter approach.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.
There is nothing wrong with outsourcing if you already have great systems in place to manage your traffic generation activities. If not, all you will probably do is end up spending a lot of your valuable time and money searching for a positive ROI method.
(Without a proper foundation and the right systems in place, traffic generation can be a costly waste of time and money!)
Sustainable traffic generation requires laying a solid foundation online, implementing the right systems, testing elements in your campaigns, experimenting with different advertising and promotional methods, tracking results, comparing ROI across different traffic generation solutions, etc.
Is There A Way To Automate The Process Of Growing Website Traffic?
Imagine if you owned a web site where all you had to do to deliver targeted visitors to your business was to regularly publish content to your site.
This is not fantasy or science fiction … it’s a fact! Many website owners already have some or all of the basic components set up for this to happen … and so can you!
In our article series, you will learn the process of setting up an automated traffic generation machine that will help begin driving new visitors to your website, simply by publishing regular content to your site.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for driving sustainable traffic
- Add web content on a regular basis to start bringing visitors and generating traffic data
- Start testing other traffic strategies
(To get sustainable web traffic, you first need to set up the right systems)
Right now, we’re mostly concerned with Step 1. The aim of this article is to help you understand how to set up a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling things sensibly
- Automatically get your website content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress web site, you just post content and WordPress will then do the rest, notifying the world about your content and bringing you back web traffic!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress website is not the same thing as a professionally-configured WordPress website.
An ”expertly configured” WordPress website or blog is a blog that is not only built using the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and how it integrates with various sites, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress Web Site?
We have published many great blog posts on this site about the benefits of using WordPress-powered web sites to grow your business online.
Understanding how an “expertly configured” WordPress blog can be used to set up an automated traffic system requires several article installments, which is why we recommend that you spend some time reading our posts and subscribe to our site (this way, you will be informed when new content about this topic is published).
Let’s begin by addressing some basic questions:
What makes WordPress so special? Why not use some other web platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many sites are traditionally built using applications that create “static” websites. Essentially, what this means is that your website pages just sit inside a server waiting to be found. The static website doesn’t communicate with anyone outside its platform; it doesn’t send out ’pings’ to anybody in cyberspace or announce to any other site that new content has been added to your site.
Think about it … if with a static website, your content just sits in a server passively waiting to be found, then you have to continually keep promoting your site and your content to maintain new web traffic coming.
WordPress is different!
WordPress provides special features that allow users to set up, configure and build an automated “online traffic generation” machine, where all you then have to do is publish new content and WordPress will do the rest, immediately notifying search engines, social media and other online properties about your site to bring you more traffic …
(With an expertly configured WordPress website, you just post content and your site then does the rest, notifying other sites about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we break down the components of this automated web traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also the integration of your site’s built-in functionality with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your site with various external sites, you then begin to publish new content consistently and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to new targeted visitors.
- Optimize – We recommend beginning with a content-based strategy to build traffic organically. With the right systems in place, you can begin tracking and understanding the traffic generated as a result and gather valuable data that will allow you to make better decisions as you expand to different traffic generation methods.
This is the end of Part 1
To read the rest of this article, click here:
Web Traffic Blueprint Part Two – A Complete Guide To Growing Your Web Visitors Automatically
This article is part of an article series designed to help you learn how to grow your business with a WordPress-driven website or blog and proven online marketing strategies.
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