WordPress Traffic Automation Guide

This tutorial is part of a comprehensive tutorial series designed to help you learn how to grow your business online and drive traffic automatically using a WordPress website or blog and proven web marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of most businesses online.

Learning effective methods of driving more traffic to your website is a requirement of building an online presence successfully. Lack of online visitors is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Having Difficulty Driving Visitors To Their Websites?

If you type any of the following searches into Google …

• “how to get traffic to my web site”
• “get visitors to my website”
• “top 100 places to increase web traffic”
• “easiest way to bring traffic using LinkedIn”
• “get clients to my website”

… and you will be immediately presented with thousands of pages that contain information about methods to help drive more traffic to your website …

(There are lots of ways to drive more web traffic to your site. This article series will show you how to set up a simple system to benefit from most of these traffic generation strategies!)

Clearly, there is no shortage of ways to drive traffic to your site. There are thousands of products and free resources that can show you effective how to drive more visitors to your site.

The problem is often more to do with businesses not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The illustration below shows the approach most small businesses take when it comes to generating web traffic …

(This is how many small businesses approach traffic generation)

Essentially, the typical approach many small businesses take is this: first, you get a website, and then you figure out ways of driving traffic to the site.

As you will discover in a moment, there is a smarter way.

Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will take care of the problem.

There is nothing wrong with outsourcing if you have systems set up to manage and analyze the results of your traffic generation campaigns already. If not, all you will probably do is end up investing a lot of your time and money looking for a positive ROI method that can deliver you a positive ROI.

(Without laying down a solid foundation and putting proper systems, website traffic generation can become a very costly activity!)

Getting more web traffic sustainably requires setting up a solid foundation online, putting systems in place, testing campaign variables, experimenting with different advertising and promotional services, tracking results, measuring ROI across different traffic generation solutions, and so on.

Is There A Way To Automate The Process Of Driving Website Visitors?

Imagine if you owned a web site where all you had to do to instantly drive new targeted traffic to your web site was to regularly publish content to your website.

This is not fantasy or fiction … it’s a fact! In fact, many website owners already have some or all of the basic components set up to benefit from the automated traffic system described above … and you can too!

In the Web Traffic Blueprint article series, we explain what you need to do to set up an automated traffic system that can instantly attract new targeted traffic to your website, simply by adding regular content to your web site.

How To Set Up An Automated Web Traffic System

As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:

1. Set up systems to lay down a solid foundation for driving sustainable web traffic
2. Add content on a regular basis to start bringing visitors and generating data
3. Start adding other traffic methods and test

(Driving web traffic sustainably involves laying a solid foundation online and putting the right systems in place)

Right now, we’ll mostly be focusing on Step One. The purpose of our article is to lay the foundations of a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money in lots of different ways
• Automatically get your website content indexed faster in search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation methods, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress blog …

(With an expertly configured WordPress website, you just publish new content and WordPress then does the rest, notifying other sites about your content and bringing you back web traffic!)

What Is An Expertly Configured WordPress Website?

An expertly configured WordPress site is not the same as a professionally-configured WordPress website or blog.

An expertly configured WordPress website or blog is a website or blog that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with various services, specifically in areas like SEO, external site syndication, and reporting.

Why Use An Expertly Configured WordPress-Powered Website?

We write extensively on this site about the benefits and advantages of choosing the WordPress platform to grow your business online.

Understanding how and why an “expertly configured” WordPress website can create an automated traffic generation system requires a number of articles, which is why we strongly recommend that you spend some time reading our other articles and consider subscribing to this site (this way, we can let you know whenever new content on this topic gets published).

Let’s start by addressing these basic questions:

Why do you need to use WordPress to set up an automated traffic generation system? Why can’t you just use another platform?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Website)

Many web sites are traditionally built on applications that create websites with “static” web pages. Essentially, what this means is that your website pages simply sit inside your server waiting to be found. A static website doesn’t communicate with anything else outside its platform; it doesn’t ’ping’ anybody in the cybersphere or announce to any other site that new content has recently been added to your site.

Think about it … if in a traditional website, all of your content simply sits there passively waiting to be found, then you have to actively promote your website and your content to continue bringing in new visitors.

WordPress is different!

The WordPress CMS software comes with powerful built-in functionality that gives site owners the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is post new content and your site does the rest, instantly notifying various online properties about your site to start generating you more web site traffic …

(With an expertly configured WordPress site, you simply publish content and WordPress then does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Traffic Blueprint overview, we explain the components of this automated web traffic machine:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for best results.
• Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also an integration of your WordPress functionality with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your WordPress site has been configured and integrated with various third-party services, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to potential visitors.
• Optimize – We recommend beginning with a content-focused strategy to build traffic sustainably. With the right systems in place, you can also begin to monitor and analyze your results and start gathering valuable information that will allow you to make smarter decisions when using different traffic generation strategies.

This is the end of Part One

To read more, click here:

WordPress Website Traffic Blueprint Part 2 – Learn How To Get More Traffic For Your Business

This article is part of a comprehensive series of articles aimed at helping you learn how to grow your business online and drive traffic sustainably with a WordPress-driven website and proven online marketing methods.

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