WordPress Traffic Automation Guide

This tutorial is part of a series of articles aimed at helping you learn how to grow your business online cost-effectively and drive traffic automatically using a WordPress-powered website and proven marketing strategies that are easy to use and easy to implement.

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WordPress Traffic Automation Blueprint – Overview

Just about every single business needs a regular stream of new visitors to stay in business online.

Learning how to attract traffic to your website is a requirement of running an online presence successfully. Driving traffic to a website is also one of the biggest challenges faced by almost every web site owner.

Why Do So Many Small Businesses Struggle To Drive Traffic To Their Websites?

Type in any of the following key phrases into Google …

• “how to bring traffic to your web site for free”
• “how can I get traffic to my web site for free”
• “how to drive more traffic”
• “need to get web visitors using solo ads”
• “I need free website visitors”

… and you will immediately find thousands of pages offering you tips, tricks, and information about different ways to drive more website visitors …

(There are many methods to get more website visitors. This article series will show you how to set up a system to benefit from most of these traffic generation strategies!)

There is clearly no shortage of ways to drive more traffic to your web site. There are loads of products and free sites online that can show you strategies to drive more traffic to your web site.

The problem is often more about businesses not investing enough time into learning how to grow traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.

The diagram below shows how most small businesses approach the challenge of generating web traffic …

(This is how most web site owners approach the challenge of generating web traffic)

Essentially, the approach many businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to the site.

As you will discover in just a moment, there is a smarter approach.

Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate this problem.

There is nothing wrong with outsourcing if you have systems set up to manage and analyze the results of your traffic generation campaigns already. If not, you will probably end up wasting a lot of time and money searching for a winning traffic-getting strategy.

(Without a proper foundation and systems in place, web traffic generation can be a very costly activity!)

Sustainable traffic generation involves laying a solid foundation online, putting systems in place, continually testing campaign variables, experimenting with different marketing and promotional services, tracking results, measuring ROI across different traffic generation strategies, etc.

Is There A Way To Automate The Process Of Driving More Website Traffic?

Imagine if all you had to do to deliver an ongoing stream of targeted traffic to your website was to regularly publish quality content to your website or blog.

This is not fantasy … it’s a fact! In fact, many website owners are already doing what we’ve just described … and you can too!

In the Website Traffic Blueprint article series, you will discover the process of setting up an automated traffic generation machine that can instantly begin delivering targeted visitors to your site, simply by publishing content to your website on a consistent basis.

How To Set Up A System That Will Automatically Help Bring Traffic To Your Site

As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:

1. Set up systems to lay down a solid foundation for driving sustainable traffic
2. Add web content on a regular basis to drive visitors and generate data organically
3. Start testing other traffic strategies

(To get sustainable web traffic, you need to first put in the right systems)

Right now, we’ll mostly be focusing on Step 1. The purpose of this article is to help you set up a traffic generation system that will ultimately help your business:

• Save time using leverage and automation
• Save money by starting with a simple setup and scaling things cost-effectively
• Automatically get your web content indexed faster in search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation campaigns, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …

(With an expertly configured WordPress site, you just post new content and WordPress will then do the rest!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress site is not the same as a professionally-configured WordPress website or blog.

An ”expertly configured” WordPress website or blog is a web site that is not only built using the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and its integration with other sites, specifically in areas like search engine optimization, third-party site notification, and analytics.

Why Use An Expertly Configured WordPress Web Site?

We write extensively on this site about the benefits of using WordPress-driven websites to grow your business online.

Understanding how an “expertly configured” WordPress site can be used to set up an automated traffic system requires several article installments, which is why we strongly recommend that you spend some time reading our posts and subscribe to our site (this way, you will be informed when a new article gets published).

Let’s start by addressing these basic questions:

Why does it need to be WordPress? What does WordPress provide that other web platforms don’t?

Take a look at the diagram below …

(Static vs Expertly Configured WordPress Website)

Many web sites are traditionally built using applications that create “static” websites. Essentially, this means that your content typically sits inside the server waiting to be discovered. The static website doesn’t communicate with anyone outside its platform; it doesn’t ’ping’ anyone in the cybersphere or inform any other website that new content has recently been published.

Think about it … if in a traditional website, all of your content simply sits there passively waiting to be found, then you have to continually find ways of promoting your website and your content to continue driving new visitors.

WordPress is different!

The WordPress application provides various features that give site owners the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is add new content and WordPress does the rest, instantly notifying search engines, social media and other online properties about your site to automatically generate you new web site traffic …

(With an expertly configured WordPress site, you just publish new content and WordPress does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The WordPress Web Traffic Blueprint overview, we explain the components of your automated online traffic system:

• Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal results.
• Automate – Your traffic system requires not only internal WordPress settings to be configured but also expert integration of your site with 3rd-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your site settings have been configured and integrated with various third-party sites, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to more visitors.
• Optimize – We recommend starting with a content publishing strategy to build traffic sustainably. With the right systems in place, you can start tracking and analyzing your incoming traffic and start gathering valuable data that will allow you to make intelligent and cost-effective decisions as you expand to new traffic generation methods.

This is the end of Part 1

To read more, click on the link below:

Web Traffic Blueprint Part Two – How To Create An Automated Web Traffic Generation Machine

This tutorial is part of a comprehensive series of articles aimed at helping site owners learn how to grow their business online inexpensively and drive traffic sustainably with a WordPress-driven website and proven marketing strategies that are easy and quick to implement.

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