WordPress Traffic Automation Guide
This tutorial is part of an article series designed to help website owners learn how to grow their business online with a WordPress-powered website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Knowing how to generate new traffic to your website is vital to running an online presence successfully. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Bringing Traffic To Their Websites?
If you type any of the following phrases into Google …
- “how to increase visitors to your web site”
- “bring more traffic to my web site”
- “learn to get more visitors”
- “need to get web visitors using StumbleUpon”
- “get traffic to my website”
… and you will find an overwhelming number of sites containing information about strategies to increase your website visitors …
(There are lots of strategies to get more website visitors. In this article series you will learn how to set up a simple system to take advantage of most of these traffic generation strategies!)
There is clearly no shortage of ways to drive more visitors to your site. There are loads of courses and free information online that can show you cost-effective ways to drive more visitors to your site.
The problem often has more to do with businesses not investing sufficient time into learning how to grow traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are a number ways to automate and leverage your web traffic generation.
The picture below shows the approach most businesses take when it comes to generating website traffic …
(This is how many website owners approach traffic generation)
Essentially, the approach most small businesses typically take is this: first, you build a website, and then you figure out how to drive traffic to it.
As you will discover in a moment, there is a better approach.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will eliminate the problem.
There is nothing wrong with outsourcing if you already have great systems set up to manage your traffic generation activities. If not, you will probably end up investing a lot of your valuable time and money looking for a winning method.
(Without a solid foundation and systems in place, online traffic generation can be a costly waste of time and money!)
Sustainable traffic generation involves setting up a solid foundation online, implementing proper systems, testing elements in your campaigns, experimenting with different methods, analyzing results, comparing ROI across different traffic generation strategies, etc.
Is There A Simpler, Automated Way To Get More Web Visitors?
Imagine owning a web site where all you had to do to deliver an ongoing stream of targeted traffic to your business was to regularly add content to your site.
This is not fantasy or science fiction … it’s a fact! As a matter of fact, many website owners are already doing what we’ve described above … and so can you!
In the Web Site Traffic Blueprint article series, you will discover how to create an automated traffic generation system that will help attract a stream of targeted traffic to your business, simply by publishing regular content to your website.
How To Set Up A System That Will Automatically Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic method we present in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for generating sustainable traffic
- Add content on a regular basis to start bringing visitors and generating data
- Test new traffic methods
(To generate sustainable web traffic, you first need to put in the right systems)
At this stage, we’ll mostly be focusing on Step 1. The aim of this article is to help you understand how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a simple setup and scaling up sensibly
- Automatically get your website pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress web site, you just add content and your site will then do the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress site is different than a professionally-configured WordPress site.
An ”expertly configured” WordPress site is a blog that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with other sites, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Web Site?
We have published many comprehensive articles on this site about the benefits of choosing the WordPress platform to grow your business online.
Understanding how an “expertly configured” WordPress website can instantly begin delivering new visitors to your business requires a number of articles, which is why we strongly recommend that you spend some time reading our posts and consider subscribing to this site (this way, you will be informed when new information about this topic gets published).
Let’s start by answering some basic questions:
Why use WordPress to set up an automated traffic generation system? Why can’t you use some other platform?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Site)
Many sites are traditionally built on platforms that create “static” websites. Essentially, this means that your website content simply sits inside a server waiting to be discovered. The static website doesn’t communicate with anyone else outside the application; it doesn’t ’ping’ anyone in the cybersphere or notify any other website that new content has been added to your site.
Think about it … if in a traditional website, the content just sits in a server passively waiting to be found, then the website owner has to constantly be promoting their website and its content to continue driving new visitors.
WordPress is different!
WordPress provides a number of features that let users set up, configure and build an automated “web traffic generation” machine, where all you then need to do is post new content and your website then does the rest, immediately notifying various online properties about your new content to automatically bring you more website visitors …
(With an expertly configured WordPress site, you simply add content and WordPress then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we explain the components of this automated website traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also integrating your site with third-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your website with various third-party services, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to more web visitors.
- Optimize – We recommend starting with a content strategy to build traffic organically. With the right systems in place, you can begin tracking and understanding your incoming traffic and start gathering valuable data that will allow you to make smarter decisions when using different traffic generation methods.
This is the end of Part One
To keep reading, click here:
This article is part of an article series aimed at helping website owners learn how to grow their business online cost-effectively and drive traffic automatically with a WordPress website and proven marketing strategies that are easy to implement.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum