WordPress Traffic Automation Guide
This article is part of a comprehensive series of articles designed to help small business owners learn how to grow their business online inexpensively and drive traffic automatically with a WordPress-powered website and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Finding cost-effective ways to get traffic to your website is one of the fundamental skills of running an online presence successfully. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Bring More Traffic To Their Web Sites?
Search for any of the information below in Google …
- “drive more visitors to my site for free”
- “how do I drive visitors to my website for free”
- “top 100 ways to get web site traffic”
- “best way to increase website visitors using paid ads”
- “get more targeted buyers to my web site for free”
… and you will be presented with loads of tips, tricks, and information on different ways to help increase visitors to your site …
(There are lots of ways to get more web traffic to your site. In this article series you will learn how to set up a simple system to take advantage of many of these traffic generation strategies!)
There is clearly no shortage of ways to drive more traffic to your website. There are loads of products and free information that can teach you effective strategies to drive more visitors to your site.
The problem often has more to do with business owners not investing enough time into learning how to grow web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.
The illustration below shows how many businesses approach the challenge of generating website traffic …
(This is how many site owners approach traffic generation)
Essentially, the typical approach most small businesses take is this: first, you get a website, and then you figure out how to drive traffic to your website.
As you will discover in just a moment, there is a smarter approach.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will address this problem.
Outsourcing is fine if you have the systems set up to manage and analyze the results of your traffic generation activities already. If not, you will probably end up wasting a lot of valuable time and money searching for a profitable traffic-getting strategy.
(Without laying down a solid foundation and putting the right systems, website traffic generation can be very costly!)
Sustainable traffic generation requires laying a solid foundation online, implementing the right systems, continually testing campaign elements, experimenting with different methods, tracking results, measuring ROI across different traffic generation strategies, etc.
Is There A Simple, Automated Way To Generate Traffic?
Imagine if you owned a web site where the only thing you had to do to deliver targeted traffic to your business was to publish content consistently.
This is not fantasy … it’s a fact! As a matter of fact, many website owners are profiting with this automated traffic system … and so can you!
In this article series, we will show you what it takes to set up an automated traffic generation machine that can instantly begin to deliver targeted visitors to your business, simply by adding new content on a consistent basis to your website.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for getting sustainable traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Start adding other traffic methods and test
(To get sustainable traffic, you need to first set up the right systems)
Right now, we’re mostly concerned with Step 1. The aim of this article series is to explain how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress web site, you just post new content and WordPress does the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress site is different than a professionally-configured WordPress website.
An expertly configured WordPress website or blog is a site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with various sites, specifically in areas like SEO, external site syndication, and analytics.
Why Use An Expertly Configured WordPress Website?
We provide a number of comprehensive articles on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding why and how an “expertly configured” WordPress web site can create an automated traffic system requires several articles, which is why we strongly recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know when new content on this topic gets published).
Let’s begin by answering some basic questions:
Why does it need to be WordPress? Why not use some other platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Site)
Many websites are traditionally built using applications that create websites with “static” web pages. Essentially, this means that the web site pages typically sit inside the server waiting to be found. The static website doesn’t communicate with anything outside its application; it doesn’t send out signals to anyone in the cybersphere or announce to any other website that new content has been added to your site.
Think about it … if in a static website, your content just sits in a server passively waiting to be found, then you have to keep promoting your web presence and your content to maintain new web traffic coming.
WordPress is different!
WordPress comes with default functionality that gives site owners the ability to set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is publish content and your website will do the rest, immediately notifying search engines, social media and other online properties about your new content to automatically start driving your business new web traffic …
(With an expertly configured WordPress site, you just publish new content and WordPress will do the rest, informing other sites about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we go over the components of this automated online traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also integrating your site with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various third-party services, you then begin publishing new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to potential visitors.
- Optimize – We recommend starting with a content publishing strategy to build sustainable traffic. With the right systems in place, you can begin measuring and analyzing incoming traffic and start gathering valuable information that will allow you to make better decisions when expanding to other traffic generation strategies.
This is the end of Part One
To read the rest of this article, click here:
Web Site Traffic Blueprint Part 2 – Learn How To Create An Automated Traffic-Getting Machine
This tutorial is part of a comprehensive series of tutorials aimed at helping site owners learn how to grow their business online using a WordPress-powered website or blog and proven marketing strategies that are easy to implement.
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