WordPress Traffic Automation Guide
This tutorial is part of a comprehensive series of articles aimed at helping website owners learn how to grow their business online inexpensively and drive traffic automatically using a WordPress website or blog and proven online marketing methods.
***
WordPress Traffic Automation Blueprint – Overview
Most businesses need a regular stream of web traffic to stay in business online.
Discovering cost-effective methods to generate more traffic to your website is a requirement of growing a successful digital presence. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Driving Visitors To Their Web Sites?
Type in any of the following key phrases into Google …
- “how to increase more traffic to my web site”
- “attract visitors to my web site for free”
- “top 100 resources to increase visitors”
- “how to get more visitors using paid advertising”
- “bring clients to your website for free”
… and you will find loads of information about strategies to help drive more website visitors …
(There are many methods to increase web traffic to your website. In this article series you will learn how to set up a system to take advantage of all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your web site. There are loads of courses and free resources online that can show you effective ways to bring more traffic to your site.
The problem is often more to do with business owners not investing enough time into learning how to generate new web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are several ways to leverage and automate your web traffic generation.
The picture below shows the approach many small businesses take when it comes to generating website traffic …
(This is how most small businesses approach the challenge of generating website traffic)
Essentially, the approach most small businesses typically take is this: first, you build a website, and then you figure out how to drive traffic to your website.
As you will discover in just a moment, there is a better approach.
Don’t make the mistake of believing that “outsourcing” your traffic generation will take care of the problem.
There is nothing wrong with outsourcing if you have great systems set up to manage and analyze the results of your traffic generation campaigns already. If not, all you will probably do is end up spending a lot of your time and money looking for a positive ROI strategy.
(Without a solid foundation and the right systems in place, web traffic generation can become a costly waste of time and money!)
Driving more web traffic sustainably requires setting up a solid foundation online, putting the right systems in place, continually testing campaign elements, experimenting with different marketing and promotional methods, tracking results, comparing ROI across different traffic generation solutions, and so on.
Is There A Simpler, Automated Way To Get More Website Visitors?
Imagine if all you had to do to drive web traffic to your business was to regularly publish content to your website.
This is not science fiction … it’s a fact! Many website owners are already enjoying the benefits of this automated traffic system … and you can too!
In this article series, we explain how to create an automated traffic generation machine that can instantly begin delivering an ongoing stream of new targeted traffic to your business, simply by publishing regular content to your web site.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for creating sustainable web traffic
- Add web content on a regular basis to drive visitors and generate data organically
- Test new traffic strategies
(Sustainable traffic generation involves setting up a solid foundation online and putting proper systems in place)
At this point, we’ll mostly be focusing on Step 1. The purpose of this article is to help you lay the foundations for a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress site, you just publish content and your site does the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website is different than a professionally-configured WordPress web site.
An expertly configured WordPress site is a web site that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and how it integrates with other services, specifically in areas like search engine optimization, 3rd-party site notification, and analytics.
Why Use An Expertly Configured WordPress-Driven Site?
We write extensively on this site about the benefits of using the WordPress platform to grow your business online.
Understanding how an “expertly configured” WordPress website can be used to create an automated traffic generation system requires a number of article installments, which is why we strongly recommend that you spend some time reading our other articles and consider subscribing to this site (this way, you will be informed when a new article is published).
Let’s start by addressing these basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? What does WordPress offer that other web platforms don’t?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Site)
Many sites are traditionally built with platforms that create “static” websites. Essentially, what this means is that your website pages simply sit inside a server waiting to be discovered. The static website doesn’t communicate with anything else outside its application; it doesn’t ’ping’ anybody in the cybersphere or notify any other site when new content has recently been published.
Think about it … if in a static website, all of the content simply sits in a server passively waiting to be found, then the web site owner has to continually keep promoting their web presence and its content to continue bringing in new visitors.
WordPress is different!
The WordPress application comes with default functionality that lets you set up, configure and build an automated “web traffic generation” machine, where all you then have to do is post new content and WordPress then does the rest, instantly notifying various online properties about your new content to automatically drive you new web site traffic …
(With an expertly configured WordPress site, you just add new content and your site will do the rest, informing the world about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we explain the components of your automated online traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also integrating your site’s built-in functionality with third-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various third-party sites, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to more visitors.
- Optimize – We recommend starting with a content-based strategy to build organic traffic. With the right systems in place, you can then start measuring and analyzing your results and start gathering valuable data that will allow you to make smarter decisions when using other traffic generation methods.
This is the end of Part One
To read more, click on the link below:
This tutorial is part of a comprehensive article series aimed at helping you learn how to grow your business online and drive traffic sustainably with a WordPress-powered website and proven marketing strategies that are easy to implement.
Subscribe Using The Form Below And Get Notified Of New WordPress Tutorials!
***
"Your training is the best in the world! It is simple, yet detailed, direct, understandable, memorable, and complete." Andrea Adams, FinancialJourney.org