WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles and tutorials aimed at helping business owners learn how to grow their business online and drive traffic automatically using a WordPress-powered website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of just about every business online.
Discovering sustainable ways of getting visitors to your website is one of the fundamental skills of growing a successful business presence online. Increasing traffic to a web site is also one of the biggest challenges faced by most website owners.
Why Are So Many Businesses Having Difficulty Attracting Visitors To Their Web Sites?
Search for any of the key phrases below in Google …
- “how to get more web traffic to your web site for free”
- “get more visitors to my web site for free”
- “top 25 places to bring more web traffic”
- “learn how to get web site traffic using banner ads”
- “I need more free web visitors”
… and you will be immediately presented with tons of sites that contain tips, tricks, and information about strategies to help get more website visitors …
(There are lots of ways to get more website visitors. In this article series you will learn how to set up a simple system to take advantage of many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more traffic to your site. There are loads of courses and free sites that can teach you methods to increase visitors to your site.
The problem is often more to do with businesses not investing enough time into learning how to generate new traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.
The picture below shows how many small businesses approach the challenge of generating web traffic …
(This is how most small businesses approach the challenge of generating traffic to their sites)
Essentially, the approach many small businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to your website.
As you will see in a moment, there is a better approach.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will take care of the problem.
There is nothing wrong with outsourcing if you already have the systems set up to manage and analyze the results of your traffic generation activities. If not, all you will probably do is end up wasting a lot of your valuable time and money searching for a profitable strategy for driving more traffic.
(Without laying down a solid foundation and putting the right systems, online traffic generation can be very costly!)
Sustainable traffic generation requires setting up a solid foundation online, implementing the right systems, testing variables in your campaigns, experimenting with different advertising and promotional strategies, analyzing results, measuring ROI across different traffic generation methods, etc.
Is There A Simple, Automated Way To Grow Web Visitors?
Imagine if you owned a website where the only thing you had to do to instantly deliver targeted traffic to your business was to regularly publish quality content to your website.
This is not science fiction … it’s a fact! As a matter of fact, many website owners are already enjoying the benefits of what we’ve just described … and so can you!
In this article series, we explain what is required to set up an automated traffic generation system that can instantly begin to drive new visitors to your site, simply by publishing regular content to your web site.
How To Set Up A System That Will Automatically Drive Traffic To Your Site
As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for driving sustainable web traffic
- Add web content on a regular basis to start driving traffic and generating traffic data
- Add new traffic methods and test
(Increasing web traffic sustainably involves setting up a solid foundation online and putting the right systems in place)
Right now, we’ll mostly be focusing on Step 1. The aim of our article is to explain the process of setting up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a simple setup and scaling up to suit your budget
- Automatically get your web pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress web site, you simply add new content and your site does the rest, notifying the world about your new content and bringing you back web traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website is different than a professionally-configured WordPress website.
An ”expertly configured” WordPress website is a website that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and the way it integrates with various sites, specifically in areas like SEO, external site syndication, and analytics.
Why Use An Expertly Configured WordPress-Driven Website?
We write extensively on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding how and why an “expertly configured” WordPress site can be used to set up an automated traffic system requires several article installments, which is why we strongly recommend that you spend some time reading our content and consider subscribing to our site (this way, you will be informed when we publish a new article).
Let’s start by addressing a couple of basic questions:
What makes WordPress so special? Why can’t you just use another platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are built with applications that create websites with “static” web pages. Essentially, what this means is that your web content just sits inside your server waiting to be found. The static website doesn’t communicate with anything else outside its platform; it doesn’t ’ping’ anyone in the cybersphere or inform any other site when new content has recently been published to the website.
Think about it … if with a static website, all of the content just sits in a server passively waiting to be found, then the business owner has to keep promoting their web presence and its content to maintain new web visitors coming.
WordPress is different!
The WordPress platform provides a number of features that allow site owners to set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is post content and your website does the rest, instantly notifying various online properties about your new content to drive your business more website visitors …
(With an expertly configured WordPress website, you simply post new content and your website does the rest, notifying the world about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we break down the components of your automated traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also integrating your site with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your website with various external tools, you then begin to publish new content regularly and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to potential new visitors.
- Optimize – We recommend starting with a content-focused strategy to build traffic sustainably. With the right systems in place, you can then start measuring and analyzing the traffic generated as a result and gather valuable information that will allow you to make more intelligent and cost-effective decisions when using different traffic generation methods.
This is the end of Part 1
To keep reading this article, click here:
Website Traffic Blueprint Part Two – Learn How To Create A Web Traffic Generation Machine
This article is part of a comprehensive article series aimed at helping small business owners learn how to grow their business using a WordPress website or blog and proven marketing methods that are easy and quick to implement.
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