WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles aimed at helping small business owners learn how to grow their business and drive traffic sustainably with a WordPress-powered website or blog and proven marketing strategies that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to survive online.
Finding sustainable strategies of increasing traffic to your website is vital to running a business online successfully. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Driving More Traffic To Their Websites?
Search for any of the phrases below in Google …
- “bring web traffic to your website”
- “how can I increase more web traffic to my web site”
- “need to attract more traffic”
- “learn how to drive website visitors using LinkedIn”
- “drive traffic to my website for free”
… and you will be immediately presented with an overwhelming number of sites providing tips, tricks, and information on ways to help drive more website visitors …
(There are lots of ways to drive more website visitors. In this article series you will learn how to set up a simple system to benefit from many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more visitors to your site. There are thousands of products and free sites online that can teach you cost-effective ways to get more traffic to your site.
The problem is often more to do with business owners not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are a number ways to leverage and automate your web traffic generation.
The illustration below shows how many businesses approach the process of generating web traffic …
(This is how many web site owners approach the challenge of generating traffic to their sites)
Essentially, the typical approach most businesses take is this: first, you get a website, and then you figure out how to drive traffic to your site.
As we will show you in a moment, there is a better way.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will address this problem.
Outsourcing is useful if you have the systems set up to manage your traffic generation campaigns already. If not, you will probably end up wasting a lot of your time and money looking for a profitable traffic-getting strategy.
(Without a solid foundation and the right systems in place, traffic generation can end up becoming a very costly activity!)
Sustainable traffic generation involves setting up a solid foundation online, putting proper systems in place, continually testing variables in your campaigns, experimenting with different strategies, tracking results, measuring ROI across different traffic generation opportunities, etc.
Is There A Simpler, Automated Way To Generate More Traffic?
Imagine if all you had to do to automatically drive web traffic to your business was to publish quality content on a regular basis.
This is not fantasy … it’s a fact! In fact, many website owners already have some or all of the requirements in place to benefit from the automated traffic system described above … and so can you!
In the Web Site Traffic Blueprint article series, you will learn what it takes to set up an automated traffic generation machine that will deliver web traffic to your website, simply by publishing new content on a consistent basis to your website.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for getting sustainable web traffic
- Add content on a regular basis to drive visitors and generate data organically
- Start adding other traffic strategies and test
(To generate sustainable traffic, you first need to set up the right systems)
At this point, we’re mostly concerned with Step 1. The purpose of this article is to give you an overview of a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling up as you grow
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress web site, you simply post new content and WordPress will do the rest, informing the world about your new content and bringing you back traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress web site is different than a professionally-configured WordPress website.
An expertly configured WordPress web site is a web site that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and the way it can be integrated with other sites, specifically in areas like search engine optimization, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Powered Website?
We have published many detailed blog posts on this site about why you should use WordPress to grow your business online.
Understanding why and how an “expertly configured” WordPress website or blog will help begin driving new targeted traffic to your business requires a number of articles, which is why we strongly recommend that you spend some time reading our other articles and consider subscribing to our site (this way, we can let you know whenever we publish new information about this topic).
Let’s start by answering a couple of basic questions:
Why use WordPress to set up an automated traffic generation system? Why not use some other platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are traditionally built on applications that create “static” websites. Essentially, this means that your website pages mostly sit inside your server waiting to be discovered. A static website doesn’t communicate with anyone outside its platform; it doesn’t broadcast to anybody in cyberspace or notify any other website when new content has recently been published to your site.
Think about it … if in a traditional website, all of the content simply sits there passively waiting to be found, then the web site owner has to continually find ways of promoting their site and its content to continue driving web traffic.
WordPress is different!
WordPress comes with default functionality that gives site owners the ability to set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is publish new content and WordPress will do the rest, instantly notifying search engines, social media and other online properties about your site to start generating you more traffic …
(With an expertly configured WordPress website, you simply add content and WordPress then does the rest, notifying the world about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we go over the components of this automated web traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also integrating your site with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site settings have been configured and integrated with various third-party sites, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to potential new visitors.
- Optimize – We recommend beginning with a content-focused strategy to build organic traffic. With the right systems in place, you can start measuring and understanding the traffic generated as a result and gather valuable data that will allow you to make better decisions as you expand to other traffic generation methods.
This is the end of Section 1
To read more, click on the link below:
Web Site Traffic Blueprint Part 2 – A Complete Guide To Increasing Your Web Traffic Automatically
This article is part of an tutorial series aimed at helping you learn how to grow your business online with a WordPress-driven website and proven web marketing strategies.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum