WordPress Traffic Automation Guide
This article is part of a comprehensive article series designed to help you learn how to grow your business online cost-effectively using a WordPress website or blog and proven web marketing methods.
***
WordPress Traffic Automation Blueprint – Overview
Almost every business needs a regular stream of traffic to grow online.
Finding new ways to get more traffic to your website is essential to growing a successful web presence. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Driving More Traffic To Their Web Sites?
Type in any of the phrases below into Google …
- “increase more visitors to your web site”
- “get web traffic to my web site for free”
- “best 25 methods to drive more website traffic”
- “how to drive more visitors using PPC advertising”
- “I need website traffic”
… and you will be immediately presented with tons of pages that provide tips, tricks, and information on different strategies to help you get more traffic to your web site …
(There are lots of ways to drive more website visitors. This article series will help you set up a system to take advantage of most of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more traffic to your web site. There are tons of courses and free resources that can show you ways to increase visitors to your site.
The problem is often more about business owners not investing enough time into learning how to grow web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to configure your site to automate and leverage your web traffic generation.
The diagram below shows the typical approach most businesses take when it comes to generating website traffic …
(This is how many website owners approach the challenge of generating web traffic)
Essentially, the approach many businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to your website.
As we will show you in a moment, there is a smarter way.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will take care of the problem.
Outsourcing is fine if you have systems in place to manage and analyze the results of your traffic generation campaigns already. If not, you will probably end up spending a lot of time and money looking for a winning strategy.
(Without a proper foundation and systems in place, traffic generation can be very costly!)
Sustainable traffic generation requires laying a solid foundation online, implementing proper systems, testing campaign elements, experimenting with different strategies, tracking results, comparing ROI across different traffic generation strategies, etc.
Is There A Way To Automate The Process Of Getting Traffic?
Imagine owning a web site where all you had to do to instantly deliver an ongoing stream of new visitors to your website was to regularly publish content to your website or blog.
This is not science fiction or fantasy … it’s a fact! As a matter of fact, many website owners are currently doing what we have described above … and so can you!
In our WordPress Traffic Blueprint article series, you will discover what you need to do to set up an automated traffic system that can begin attracting web traffic to your website, simply by adding regular content to your web site.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for generating sustainable traffic
- Add content on a regular basis to drive visitors and generate data organically
- Test other traffic strategies
(To generate sustainable web traffic, you need to first put in the right systems)
Right now, we’re mostly concerned with Step 1. The aim of our article is to explain the process of setting up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress website, you simply publish content and WordPress does the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress web site is different than a professionally-configured WordPress site.
An ”expertly configured” WordPress website or blog is a website or blog that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Driven Website?
We write extensively on this site about the benefits of using WordPress-powered web sites to grow your business online.
Understanding why and how an “expertly configured” WordPress blog can help begin delivering a stream of new visitors to your business requires several articles, which is why we highly recommend that you spend some time reading our content and consider subscribing to this site (this way, we can let you know whenever new information on this topic is published).
Let’s begin by addressing some basic questions:
Why WordPress? What does WordPress do that other web platforms don’t?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Website)
Many websites are built on platforms that create websites with “static” web pages. Essentially, what this means is that the website content simply sits inside the server waiting to be discovered. On its own, a static website doesn’t communicate with anything else outside its platform; it doesn’t ’ping’ anyone in cyberspace or notify any other site when new content has recently been published.
Think about it … if in a static website, the content simply sits there passively waiting to be found, then the web site owner has to constantly promote their web presence and its content to continue bringing in web traffic.
WordPress is different!
WordPress provides various features that give users the ability to set up, configure and build an automated “web traffic generation” machine, where all you then have to do is publish content and WordPress then does the rest, immediately notifying search engines, social media and other online properties about your site to automatically start bringing your business new web site traffic …
(With an expertly configured WordPress website, you just add new content and your website will do the rest, notifying the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Traffic Blueprint overview, we go over the components of this automated web traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also integrating your built-in WordPress features with external tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various third-party services, you then begin publishing new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to potential new visitors.
- Optimize – We recommend starting with a content publishing strategy to build traffic sustainably. With the right systems in place, you can also start to track and understand the traffic generated as a result and start gathering valuable information that will allow you to make intelligent and cost-effective decisions when using additional traffic generation methods.
This is the end of Part One
To read more, click here:
This tutorial is part of a comprehensive series of tutorials designed to help you learn how to grow your business online cost-effectively using a WordPress website and proven web marketing strategies.
Subscribe To WPCompendium.org And Get Notified When New WordPress Tutorials Get Published!
***
"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum