WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles and tutorials designed to help site owners learn how to grow their business online inexpensively using a WordPress-driven website and proven marketing strategies that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Learning how to bring new visitors to your website is a requirement of building a business online successfully. Getting traffic to a website is also one of the greatest challenges faced by almost every website owner.
Why Are So Many Businesses Having Difficulty Attracting Visitors To Their Websites?
If you type any of the commonly-searched key phrases below into Google …
- “attract more traffic to my website for free”
- “how can I get more visitors to my website for free”
- “best 25 methods to drive more website traffic”
- “cheapest way to drive more visitors using LinkedIn”
- “need web site traffic”
… and you will be presented with loads of tips, tricks, and information on ways to increase visitors to your web site …
(There are loads of ways to get more web traffic to your web site. This article series will show you how to set up a system to take advantage of all these traffic generation strategies!)
There is clearly no shortage of ways to drive more visitors to your site. There are tons of products and free information that can show you methods to get more traffic to your site.
The problem is often more about business owners not investing enough time into learning how to generate web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.
The diagram below shows how most small businesses typically approach the process of generating website traffic …
(This is how many site owners approach the challenge of generating web traffic)
Essentially, the approach most small businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to your site.
As you will see in just a moment, there is a smarter way.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will take care of the problem.
There is nothing wrong with outsourcing if you have systems set up to manage your traffic generation activities already. If not, you will probably end up investing a lot of your time and money looking for a winning traffic strategy.
(Without a proper foundation and systems in place, online traffic generation can end up becoming a costly activity!)
Getting more web traffic sustainably involves laying a solid foundation online, putting the right systems in place, testing campaign variables, experimenting with different marketing and promotional methods, tracking results, measuring ROI across different traffic generation methods, and so on.
Is There A Way To Automate The Process Of Getting Website Visitors?
Imagine if all you had to do to automatically deliver targeted visitors to your website was to publish content consistently.
This is not fantasy or fiction … it’s a fact! In fact, many website owners already have some or all of the requirements set up to benefit from the automated traffic system described above … and you can too!
In our article series, you will discover the process of setting up an automated traffic generation machine that will help deliver a stream of new targeted traffic to your business, simply by publishing content to your website on a consistent basis.
How To Set Up A System That Will Automatically Help Drive More Traffic To Your Site
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for driving sustainable traffic
- Add web content on a regular basis to start driving traffic and generating traffic data
- Start testing other traffic strategies
(To get sustainable web traffic, you need to first put in the right systems)
At this stage, we’re mostly concerned with Step One. The aim of our article is to lay the foundations of a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically get your web pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress site, you simply post content and WordPress does the rest, informing other sites about your new content and bringing you back traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website is not the same as a professionally-configured WordPress website.
An ”expertly configured” WordPress site is a site that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and the way it integrates with various services, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress Site?
We write extensively on this site about using the WordPress platform to grow your business online.
Understanding how an “expertly configured” WordPress website will help begin delivering an ongoing stream of new targeted traffic to your business requires several article installments, which is why we really recommend that you spend some time reading our other articles and subscribe to our site (this way, you will be informed whenever we publish new content about this topic).
Let’s begin by answering these basic questions:
Why does it have to be WordPress? Why can’t you use another web platform?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many sites are built on platforms that create websites with “static” web pages. Essentially, this means that your website content mostly sits inside your server waiting to be found. A static website doesn’t communicate with anyone outside the application; it doesn’t ’ping’ anyone in the cybersphere or announce to any other website that new content has been added to the site.
Think about it … if with a traditional website, the content simply sits in a server passively waiting to be found, then the website owner has to actively keep promoting their website and its content to continue bringing in new visitors.
WordPress is different!
The WordPress CMS software comes with powerful built-in functionality that gives site owners the ability to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is publish new content and your website then does the rest, immediately notifying search engines, social media and other online properties about your site to automatically generate you more website traffic …
(With an expertly configured WordPress web site, you just post content and your site does the rest, informing the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Traffic Blueprint overview, we go over the components of this automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also the integration of your site with 3rd-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your website with various external services, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to potential visitors.
- Optimize – We recommend starting with a content-based strategy to build sustainable traffic. With the right systems in place, you can start to monitor and analyze the traffic generated as a result and start gathering valuable data that will allow you to make more intelligent and cost-effective decisions when expanding to additional traffic generation methods.
This is the end of Section 1
To continue reading this article, click here:
This tutorial is part of a comprehensive article series aimed at helping you learn how to grow your business online inexpensively with a WordPress-powered website and proven marketing strategies that are easy and quick to implement.
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