WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles and tutorials aimed at helping you learn how to grow your business online cost-effectively and drive traffic organically using a WordPress website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs a regular stream of new traffic to grow online.
Finding new ways of getting traffic to your website is essential to running a successful business online. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Attracting Traffic To Their Web Sites?
If you type any of the following key phrases into Google …
- “attract more traffic to your site for free”
- “increase traffic to my web site”
- “top 50 ways to attract more visitors”
- “easiest way to bring more web site visitors using forum ads”
- “I need more web site visitors”
… and you will find loads of tips, tricks, and information about ways to help drive more website visitors …
(There are loads of methods to increase web traffic to your website. This article series is designed to help you set up a simple system to take advantage of all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more traffic to your web site. There are thousands of tutorials and free resources online that can teach you ways to get more visitors to your web site.
The problem is often more to do with business owners not investing sufficient time into learning how to drive traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The diagram below shows the approach most small businesses take when it comes to generating traffic to their sites …
(This is how most website owners approach the challenge of generating web traffic)
Essentially, the approach most small businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to your website.
As you will see in just a moment, there is a better way.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.
There is nothing wrong with outsourcing if you have systems in place to manage and analyze the results of your traffic generation activities already. If not, you will probably end up wasting a lot of your time and money looking for a profitable traffic strategy.
(Without a proper foundation and the right systems in place, traffic generation can become very costly!)
Increasing web traffic sustainably involves laying a solid foundation online, implementing the right systems, continually testing campaign variables, experimenting with different methods, tracking results, measuring ROI across different traffic generation methods, and so on.
Is There A Way To Automate The Process Of Generating More Web Visitors?
Imagine if you owned a website where the only thing you had to do to automatically deliver targeted visitors to your website was to publish valuable content consistently.
This is not science fiction or fantasy … it’s a fact! As a matter of fact, many website owners are currently doing what we’ve just described … and so can you!
In the Web Site Traffic Blueprint article series, we will show you what you need to do to set up an automated traffic machine that can help attract targeted traffic to your website, simply by adding regular content to your website.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for generating sustainable web traffic
- Add content on a regular basis to drive visitors and generate data organically
- Add new traffic strategies and test
(To generate sustainable traffic, you need to first put in the right systems)
Right now, we’re mostly concerned with Step One. The aim of this article series is to explain the process of setting up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money by starting simple and scaling up as you grow
- Automatically get your web pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress website, you simply post content and your website will then do the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress site.
An expertly configured WordPress website or blog is a website that is not only built using the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and its integration with other services, specifically in areas like SEO, content syndication, and analytics.
Why Use An Expertly Configured WordPress Website?
We have published many detailed blog posts on this site about why you should choose WordPress-driven web sites the WordPress CMS to grow your business online.
Understanding how and why an “expertly configured” WordPress blog can be used to create an automated traffic system requires several article installments, which is why we highly recommend that you spend some time reading our content and subscribe to our site (this way, you will be informed whenever a new article is published).
Let’s start by addressing some basic questions:
What makes WordPress so special? What does WordPress do that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many websites are built with applications that create websites with “static” web pages. Essentially, this means that your content simply sits inside a server waiting to be discovered. On its own, a static website doesn’t communicate with anyone else outside the platform; it doesn’t send out signals to anyone in the cybersphere or inform any other website when new content has recently been added to your site.
Think about it … if in a traditional website, your content just sits in a server passively waiting to be found, then you have to actively promote your web presence and your content to maintain new web visitors coming.
WordPress is different!
WordPress comes with powerful built-in functionality that gives users the ability to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is publish content and your site will then do the rest, immediately notifying search engines, social media and other online properties about your site to start driving you more web site visitors …
(With an expertly configured WordPress site, you simply add new content and WordPress then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Site Traffic Blueprint overview, we explain the components of this automated web traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal results.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also the integration of your WordPress functionality with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your site with various third-party sites, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to new visitors.
- Optimize – We recommend beginning with a content strategy to build traffic organically. With the right systems in place, you can also start tracking and analyzing the traffic generated as a result and gather valuable data that will allow you to make intelligent and cost-effective decisions as you expand to different traffic generation strategies.
This is the end of Section 1
To keep reading about this topic, click on the link below:
This tutorial is part of a comprehensive series of tutorials designed to help you learn how to grow your business online inexpensively with a WordPress-driven website or blog and proven marketing methods that are easy and quick to implement.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum