WordPress Traffic Automation Guide

This article is part of a series of comprehensive tutorials aimed at helping you learn how to grow your business online inexpensively and drive traffic automatically with a WordPress-powered website or blog and proven web marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of almost every business online.

Discovering effective ways to drive more traffic to your website is a requirement of growing a successful business presence online. Getting visitors to a website is also one of the biggest challenges faced by almost all web site owners.

Why Do So Many Small Businesses Have Difficulty Getting More Visitors To Their Websites?

Search for any of the information below in Google …

• “how to drive more visitors to my web site”
• “how do I attract more web traffic to my website for free”
• “how to drive visitors”
• “ideas to bring traffic using forum ads”
• “I need more web traffic”

… and you will be immediately presented with loads of information on methods to help you drive more website visitors …

(There are many methods to get more web traffic to your web site. This article series will show you how to set up a simple system to benefit from many of these traffic generation strategies!)

Clearly, there is no shortage of ways to drive visitors to your website. There are loads of tutorials and free information online that can teach you cost-effective how to bring more visitors to your website.

The problem is often more to do with businesses not investing enough time into learning how to generate traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.

The picture below shows how most businesses typically approach the process of generating web traffic …

(This is how many businesses approach the challenge of generating traffic to their sites)

Essentially, the approach many small businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to the site.

As we will show you in just a moment, there is a better way.

Don’t make the mistake of thinking that “outsourcing” your traffic generation will address this problem.

Outsourcing is useful if you have great systems set up to manage and process information about your traffic generation activities already. If not, all you will probably do is end up spending a lot of time and money searching for a profitable method.

(Without laying down a solid foundation and putting proper systems, website traffic generation can end up becoming a very costly activity!)

Sustainable traffic generation requires laying a solid foundation online, putting proper systems in place, continually testing campaign elements, experimenting with different advertising and promotional services, analyzing results, measuring ROI across different traffic generation methods, etc.

Is There A Way To Automate The Process Of Driving More Traffic?

Imagine if all you had to do to drive web traffic to your website was to publish content on a regular basis.

This is not fiction or fantasy … it’s a fact! As a matter of fact, many website owners already have some or all of the basic components set up for this to happen … and so can you!

In our article series, we explain the process of setting up an automated traffic system that can instantly drive a stream of targeted visitors to your site, simply by adding content to your website on a consistent basis.

How To Set Up A System That Will Automatically Help Bring Traffic To Your Website

As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:

1. Set up systems to lay down a solid foundation for driving sustainable web traffic
2. Add web content on a regular basis to start driving traffic and generating data
3. Test new traffic strategies

(Sustainable traffic generation involves setting up a solid foundation online and implementing proper systems)

At this point, we’ll mostly be focusing on Step One. The purpose of our article is to explain how to set up a traffic generation system that will ultimately help you:

• Save time using leverage and automation
• Save money in many different ways
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation methods, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog …

(With an expertly configured WordPress site, you just post new content and WordPress will then do the rest, informing other sites about your new content and bringing you back web traffic!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress web site is not the same as a professionally-configured WordPress website.

An expertly configured WordPress website is a site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and how it integrates with various sites, specifically in areas like SEO, third-party site syndication, and analytics.

Why Use An Expertly Configured WordPress-Powered Site?

We have published many great articles on this site about the benefits of using WordPress-powered websites to grow your business online.

Understanding why and how an “expertly configured” WordPress blog can drive a stream of targeted visitors to your business requires a number of articles, which is why we really recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know whenever we publish a new article).

Let’s begin by addressing some basic questions:

What makes WordPress so special? Why can’t you use another platform?

Take a look at the illustration below …

(Static Website vs Expertly Configured WordPress Site)

Many web sites are traditionally built using applications that create “static” websites. Essentially, what this means is that your web pages typically sit inside your server waiting to be discovered. A static website doesn’t communicate with anyone outside the platform; it doesn’t broadcast to anyone in cyberspace or announce to any other website when new content has recently been published in the website.

Think about it … if with a traditional website, your content just sits there passively waiting to be found, then you have to constantly promote your web presence and your content to continue driving web traffic.

WordPress is different!

The WordPress CMS software comes with default functionality that lets site owners set up, configure and build an automated “web traffic generation” machine, where all you then have to do is add content and your website does the rest, immediately notifying various online properties about your site to bring you new traffic …

(With an expertly configured WordPress web site, you simply post new content and WordPress will then do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Traffic Blueprint overview, we explain the components of this automated online traffic machine:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for best results.
• Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also integrating your WordPress functionality with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your WordPress site settings have been configured and integrated with various external services, you simply begin to publish new content regularly and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to potential visitors.
• Optimize – We recommend beginning with a content-based strategy to build organic traffic. With the right systems in place, you can start to track and understand the traffic generated as a result and start gathering valuable data that will allow you to make intelligent and cost-effective decisions as you expand to other traffic generation methods.

This is the end of Section One

To read more, click on the link below:

WordPress Web Site Traffic Blueprint Part 2 – Discover How To Drive More Traffic For Your Business

This tutorial is part of a comprehensive series of tutorials designed to help website owners learn how to grow their business online inexpensively and drive traffic automatically using a WordPress website and proven marketing strategies that are easy to implement.

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