Category: Traffic Generation

Welcome to Part Five of our Web Traffic Blueprint article series, where we show you how to drive new visitors automatically to your site using the WordPress CMS.

So far, we have covered the following in this series:

In Part 1, we described the traffic automation process, and explained why using an expertly configured WordPress website is the key to generating automated traffic …

(With an expertly configured WordPress website, all you have to do is publish great content on a consistent basis to automatically begin bringing traffic!)

In Part Two, we discussed the setup phase of the blueprint. We helped you understand the best way to get started if you don’t have a website yet, how to set everything up if you already have a website, and what to do if your website has been built using WordPress.

(In Part 2 we show you where to set up WordPress on your domain)

In Part 3, we discuss the configuration phase of the traffic automation blueprint. We explained how to configure web hosting settings, internal settings, and external settings that affect your site’s ability to generate traffic automatically …

(In Part 3 we explain how to configure all the settings that affect your site’s traffic-getting ability)

In Part Four, we showed you how to set up various WordPress plugins that can get new traffic automatically to your website or blog.

(Publish once, automate the rest!)

In Part Five of the WordPress web traffic automation blueprint article series, we look at ways to optimize traffic to your website using various tools and methods.

WordPress Traffic System – Systems

In addition to getting your WordPress website or blog expertly configured, generating targeted traffic on a consistent basis is the product of a clear business vision, sound digital planning, and good systems and process in place.

(Automating traffic is the result of a business vision, sound planning, and systems)

Let’s review the systems that will help you grow and manage your traffic.

These systems include:

• Marketing Systems – The processes and methods used to drive traffic to your website.
• Technical Systems – The systems and processes used to ensure that your online presence remains optimized for receiving traffic.
• Business Systems – The systems used to manage and respond to traffic.

(Use systems to grow, automate, optimize, and manage your traffic)

Let’s review the importance of the above systems briefly:

Marketing Systems

Your marketing systems consist of the processes and strategies used to create new traffic for your business. Your online marketing systems can be tested by asking questions such as:

• What is your content marketing/online marketing strategy?
• How will you apply your budget and resources to these channels?
• Who will create and optimize your content, sales funnels, and marketing campaigns?
• How will you track conversions and measure the ROI of your marketing campaigns?

During the setup and configuration phase, you should have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising (e.g. Google AdWords) to help generate some data, such as the keywords people are searching online to find your website, which you can use to create web content better targeted to your audience.

Technical Systems

Your technical systems and processes keep your web presence optimized for receiving traffic. There’s no point sending traffic to your site if your site is constantly experiencing problems or your pages are taking too long to load.

Your technical systems include handling technical areas like webhosting, website maintenance and support, installing, configuring, and updating new software (e.g. plugins), integration, customization, troubleshooting, etc.

You can test your technical systems by questions such as:

• Who is looking after my server?
• Who looks after my website and keeps my site, plugins, themes, etc. maintained and up-to-date?
• Who will fix errors, troubleshoot problems, provide technical support and advice, etc. should things go wrong?

Many potential problems can be minimized if your website planning and setup and configuration phases have been completed correctly. Like all technology, however, you should expect new problems to arise. Your technical systems need to be robust enough to handle these.

Business Systems

You need good business systems and processes in place to help you manage and respond to the influx of new traffic. This includes:

• Communication systems
• Resources management – human, financial
• Handling leads and sales inquiries
• Order fulfillment
• Customer training/service
• etc.

If you plan to outsource your digital marketing and technical support, then make sure you have implemented good systems to manage all outsourcing.

WordPress Web Traffic Blueprint – Optimizing Traffic Generation

If your business objectives are clear and your systems and processes are in place, all you need to do is focus on implementing, optimizing and automating a “traffic loop”.

Let’s walk through an example of how to implement, optimize, and further automate a traffic loop. Take a look at the flowchart below …

(Implement and optimize your traffic loop)

Increase Reach & Visibility Online

The first step of the process is to increase visibility for your website.

Traffic Optimization Tips

• An expertly configured WordPress site will allow you to instantly notify and publicize your content to traffic-getting sources like Facebook, Twitter, LinkedIn, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content on your site.
• As mentioned earlier, investing in some paid advertising can help generate some initial actionable and intelligent data, which you can use to create web content better targeted to your audience.
• Repurpose your content to leverage different media formats.
• Continue learning about ways to bring more traffic using methods like Pinterest, videos, forum ads, etc.

Plugins, Tools, & Methods

See previous sections of this tutorial series for a number of useful plugins, tools, and methods we’ve already covered to help you reach more members of your target audience.

Also, learn more about plugins that allow you to easily add the following to your site:

• Share your comments and posts online,
• Run contests, offer discounts/downloads for shares/likes,
• Add user generated content, feeds, etc.
• Distribute content online in various media formats (e.g. videos, PDF guides, infographics, etc.)

Build Authority And Credibility

Getting more content published is good, but for this activity to be really effective, your content needs to build authority and credibility with your audience.

Publishing better quality content improves your chances of getting it shared around and hence more traffic.

Traffic Tips

• Create and publish content that will add value to potential users and showcase your expertise. This includes content that educates and informs readers, training content, user reviews, adding testimonials, etc.
• Consider publishing instructional PDF guides that you can sell or distribute online (e.g. sell on on the Amazon Kindle store.

Plugins, Tools, And Strategies

We have created a complete email email-based training course aimed at helping you come up with unlimited content ideas for your site:

Also, see other posts on this site to learn more about plugins that allow you to easily add the following to your WordPress site:

• Legal Pages
• Testimonials
• Customer Support (e.g. Helpdesk, Live Chat, etc.)
• Ratings
• User Reviews
• Badges/Certificates Of Trust

Grow Influence & Engagement

At some point, you may want to consider developing “traffic on demand.” You can achieve this by growing a list or starting an online group.

With “Traffic On Demand,” your traffic will come from customers or subscribers – people who already like you and trust you. Your influence and reputation can be used to generate new traffic with every blog post you publish, forum post you add, or email broadcast you send out.

Useful Tips And Ideas

• Encourage users to leave comments and start discussions on your site.
• Add an autoresponder training course and encourage people to subscribe.
• Add a paid, free, or ‘freemium’ membership site.
• Create or join an online group on LinkedIn/Facebook.

Plugins, Tools, & Strategies

Many solutions and WordPress plugins are available that can help grow your online influence and improve engagement. For example:

• List-Building Solutions (e.g. Aweber, GetResponse, etc.)
• Contact Forms, Live Chat
• Forums and Social Communities (e.g. bbPress, BuddyPress)
• Polls and Surveys
• Webinars (e.g. Webinar JEO)
• Comment sharing
• Add media, video galleries, etc.

Identify Problems And Provide Solutions

By taking advantage of incoming traffic to discover what problems your visitors are trying to solve, you can have an endless funnel of ideas for new products and services, all of which can provide you with new opportunities for generating additional traffic.

Traffic Ideas

• Consider creating an online training program.
• Publish an instructional PDF guide that can be sold or distributed online (e.g. sell on Amazon.
• Consider adding an e-commerce store to your site.

Tools And Methods

If you plan to provide solutions online (as opposed to just providing information), ask us about WordPress plugins that allow you to easily add the following to your website or blog:

• Membership Site plugins (e.g. Wishlist Member, S2 Member, etc.)
• e-Courses (e.g. Courseware)
• Event Registrations (e.g. EventEspresso)

Analyze Data & Feedback

The final step of the process is to collect and analyze data. Gathering and interpreting data from existing traffic allows you to discover new traffic opportunities.

You should have already installed an analytics tool (e.g. Google Analytics) on your site. Make sure you understand the metrics and features and can interpret the data.

WordPress Traffic System – Summary

All you have to do once you implement the above strategies is rinse and repeat, fine-tuning and refining your methods as you go to grow your traffic and improve your results.

In summary:

• Start with an expertly configured WordPress site backed by good marketing, technical and business systems,
• Implement a content marketing strategy (consider also investing in some paid advertising to drive traffic and generate useful data) to increase your reach and visibility online,
• Add plugins, list-building strategies, and other methods as necessary to build authority, trust, and credibility, and also to improve engagement with users,
• Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
• Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, this article has given you a blueprint that will help you automate and optimize the process of driving traffic to your WordPress website and build a better business online.

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