Tag: Traffic Generation

Welcome to Part 5 of our Website Traffic Blueprint article series, where we show you how to create an automated traffic generation machine using the WordPress CMS platform.

So far, here is what we have covered in this article series:

In Part 1 of this series, we described the traffic automation process, and explained why using an expertly configured WordPress website is the key to automating traffic to your website …

(With an expertly configured WordPress website or blog, all you have to do to automatically attract more web traffic is publish great content on a consistent basis!)

In Part Two, we focused on the setup phase. We explained the best way to start if you don’t have a web presence yet, how to set things up if you already have a website, and what to do if your site has been built using WordPress.

(In Part two we show you how to set up WordPress on your domain)

In Part Three, we discussed configuring the system. We configured all the settings that affect your site’s ability to generate traffic automatically …

(In Part Three you will configure hosting settings, internal settings, and external settings that can affect your site’s traffic-getting ability)

In Part 4, we explained how to set up various WordPress plugins that can get visitors automatically to your site.

(Publish once and automate your content distribution to all other services!)

In Part Five of the WordPress web traffic automation blueprint series, we look at ways to optimize traffic generation using different tools and strategies.

WordPress Web Traffic Automation System – Systems

In addition to having an expertly configured WordPress website, the key to generating consistent traffic of high quality is having a clearly-defined business vision, great digital planning, and good systems and process in place.

(Generating automated traffic is the result of having a clear business vision, planning, and great systems)

Let’s briefly review the systems that will help you grow and manage your traffic.

These include:

• Marketing Systems – The processes and strategies used to drive new traffic to your website.
• Technical Systems – How you ensure that your digital presence remains optimized for receiving new traffic.
• Business Systems – How you manage and respond to new traffic.

(Systems help you grow, automate, and manage your traffic)

Let’s briefly review the above systems:

Marketing Systems

Your marketing systems consist of the processes and strategies used to create traffic for your business. Your online marketing systems can be tested by asking questions such as:

• What is your online marketing strategy?
• What resources and portion of your marketing budget will you apply to these channels?
• How will you create and optimize your content and marketing campaigns?
• How will you track conversions and measure the results of your campaigns?

During the setup and configuration phase, you would have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising to help generate some actionable data, such as the keyword phrases people are searching online to find your website, which you can use to create web content targeted specifically to your audience’s needs.

Technical Systems

Your technical systems keep your online presence optimized for receiving new traffic. There’s no point sending traffic to your site if your site is constantly experiencing problems or your web pages take too long to load.

Your systems include handling technical areas like webhosting, site maintenance and support, installing, configuring, and updating new software (e.g. plugins), integration, customization, troubleshooting, etc.

Your technical systems can be tested by asking questions such as:

• Who is looking after my webhosting?
• Who is looking after my website and keeping my site, plugins, themes, etc. maintained and up-to-date?
• Who will fix errors, troubleshoot problems, provide technical support and advice, etc. should things go wrong?

Many potential problems can be minimized if your planning and setup and configuration phases have been done correctly. Like all technology, however, there will always be problems. You will need the right technical systems in place to handle these.

Business Systems

You need good business systems to help you manage and respond to traffic. These include:

• Communication systems
• Resources management – human, financial
• Handling leads and sales inquiries
• Order fulfillment
• Customer service/training
• etc.

If you plan to outsource your digital marketing and technical services, then you will need to put good systems in place to manage all outsourcing.

WordPress Web Traffic System – Traffic Optimization Methods

With clear business objectives and great systems in place, all you need to focus on is implementing your “traffic loop”.

Let’s walk through an example of implementing, optimizing, and automating a traffic loop. Take a look at the diagram below …

(WordPress can help you implement, automate, and optimize your traffic loop)

Increase Reach And Visibility

Step 1 of the process is to expose your business to as many traffic generation sites and channels as you can.

Traffic Optimization Ideas

• Your expertly configured WordPress site allows you to automatically distribute your content to sites like Facebook, Twitter, Pinterest, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content through your expertly configured WordPress site.
• As mentioned earlier, investing in some paid advertising (e.g. Google AdWords) can help you generate actionable data such as the keyword phrases people are searching online to find your site, which you can use to create web content targeted specifically to your audience.
• Repurpose your content to leverage the power and reach of different media formats.
• Continue learning about ways to get more website traffic using methods like paid ads, podcasts, forum signatures, etc.

Plugins, Tools, & Methods

We’ve already covered a number of excellent plugins, tools, and methods in earlier sections of this article series.

Also, if you haven’t already, ask us about plugins that allow you to easily add the following to your website:

• Share your posts online with others,
• Run contests, offer downloads or discounts for shares/likes,
• Display user generated content, feeds, etc.
• Publish and distribute content online in different media formats (e.g. videos, PDF guides, infographics, etc.)

Build Authority & Credibility

Getting more of your content published is a great first step, but to make this activity more effective, your content needs to be building authority and credibility with users.

Publishing higher quality content improves your chances of getting it shared around and hence more traffic.

Useful Tips & Ideas

• Create and publish content that will add value to users and showcase your expertise. This includes content that educates and informs readers, training content, case studies, adding testimonials, etc.
• Consider publishing PDF guides that you can sell or distribute online.

Tools, Plugins, & Methods

If you need topics for posting content on your website, we recommend subscribing to our FREE email training course on content marketing here:

Also, if you haven’t already, look for plugins that let you easily add the following to your WordPress site:

• Legal Pages
• Testimonials
• Customer Support (e.g. Helpdesk, Live Chat, etc.)
• Ratings
• User Reviews
• Badges/Certificates Of Trust

Grow Influence And Engagement

As your business grows, you may want to consider developing “traffic on demand.” You can do this by building a list or starting an online group.

With “Traffic On Tap,” most of your traffic will come from customers or subscribers – people who already like you and trust you. Your influence and credibility can be used to generate traffic with every blog post you publish, forum post you add, or broadcast you send out.

Tips

• Encourage visitors to leave comments and start discussions on your site.
• Add an autoresponder newsletter and encourage people to subscribe.
• Add a free or paid membership site, online forum, or social community.
• Create or join an online group on Facebook.

Tools, Plugins, And Methods

There are many solutions and plugins that are easy to implement and can help grow your online influence and improve engagement. For example:

• Autoresponders/Email Newsletters (e.g. Aweber, MailChimp, etc.)
• Contact Forms, Live Chat
• Forums and Discussion Groups (e.g. bbPress, BuddyPress)
• Polls & Surveys
• Webinars (e.g. Webinar JEO)
• Comment sharing
• Add media, image galleries, etc.

Identify Needs And Provide Solutions To These

By taking advantage of incoming traffic to discover what problems your users are trying to solve, you can develop new products, services, and solutions, all of which can provide you with new opportunities for generating additional traffic.

Useful Tips And Ideas

• Consider creating a free or paid e-learning program.
• Consider publishing a training guide that can be sold or distributed online (e.g. sell on Amazon.
• Consider adding an e-commerce store to your business.

Plugins, Tools, And Methods

If you plan to provide services and products online (as opposed to just providing information), contact us to learn more about plugins that let you easily add the following to your WordPress site:

• Membership Sites (e.g. Wishlist Member, S2 Member, etc.)
• e-Courses (e.g. Courseware)
• Event Registrations (e.g. EventEspresso)

Analyze Data & Feedback

The final step of the process is the collection and analysis of data. By learning to interpret data gathered from existing traffic, you can discover new opportunities to create content that can generate you additional traffic.

Hopefully, by now you have already installed an analytics program (e.g. Google Analytics) on your site. Make sure you can also understand the data.

WordPress Traffic Blueprint – Summary

All you have to do once you implement the above strategies is rinse and repeat, fine-tuning and refining your methods as you go to grow your traffic and get better your results.

In summary:

• Begin with an expertly configured WordPress site backed by solid marketing, technical and business systems,
• Implement a content marketing strategy (consider also investing in some paid advertising to drive initial traffic and generate useful data) to increase your reach and visibility online,
• Add plugins, list-building strategies, and other methods if required to help build authority and credibility, and also to improve engagement with visitors,
• Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
• Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, now you have a blueprint that will help you drive more traffic automatically to your web site and build a more successful business online.

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