Tag: Traffic Generation

Welcome to Part 5 of our WordPress Web Site Traffic Blueprint article series, where we show you how to drive new visitors automatically to your site using WordPress.

So far, we have covered the following in this article series:

In Part One of this series, we explained why using an expertly configured WordPress website is the key to generating automated web traffic …

(With an expertly configured WordPress web site, all you have to do is add new content regularly to begin attracting more traffic!)

In Part Two, we look at the setup phase of the blueprint. We explain the best way to start if you don’t have a web presence yet, how to set things up if you already have a website, and what to do if your site was built using WordPress.

(In Part 2 we show you where to set up WordPress on your domain)

In Part 3, we discuss the configuration phase of the blueprint. We configured web hosting settings, WordPress settings, and external settings that can affect your website’s traffic-getting ability …

(In Part Three you learn how to configure all the settings (hosting, internal and external) that can affect your website’s traffic-getting ability)

In Part Four, we explained how to set up various WordPress plugins that can help drive new visitors automatically to your website whenever you begin to post content.

(Publish once to WordPress and automate the distribution of your content to all other services!)

In Part 5 of the WordPress web traffic automation blueprint series, we discuss ways to optimize traffic to your website with a number of different tools and methods.

WordPress Web Traffic Blueprint – Systems

In addition to getting your WordPress site expertly configured, the key to generating targeted traffic consistently is having a well-defined business vision, careful digital planning, and excellent systems in place.

(Generating consistent traffic is the product of a business vision, planning, and great systems)

Let’s review the systems that will help you grow and manage your new traffic.

These include:

• Marketing Systems – The processes and methods used to create traffic for your website.
• Technical Systems – The systems and processes used to keep your online presence up and running for receiving traffic.
• Business Systems – How you manage and respond to traffic.

(Systems help you grow and manage your web traffic)

Let’s review the importance of the above systems briefly:

Marketing Systems

Your marketing systems consist of the processes and strategies used to create traffic for your business. You can test your online marketing systems by asking questions such as:

• What channels will you use to generate traffic (e.g. blogging, facebook advertising, video marketing, etc)?
• What resources and portion of your budget will you allocate to these channels?
• How will you create and optimize your content and run your marketing campaigns?
• How will you measure the results of your marketing campaigns?

During the setup and configuration phase, you should have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising (e.g. pay-per-click ads) to help generate some initial data, such as the keywords people are searching online to find your website, which you can use to create web content better targeted to your audience’s needs.

Technical Systems

Your technical systems and processes keep your digital presence optimized for receiving new traffic. There’s no point driving traffic to your site if your site is experiencing problems or your web pages are taking a very long time to load.

Your systems need to adequately handle technical areas like webhosting, site maintenance and support, installing and updating software (e.g. plugins), integration, customization, troubleshooting, etc.

You can test your technical systems by questions such as:

• Who will look after my server?
• Who is looking after my website and keeping my site, plugins, themes, etc. maintained and up-to-date?
• Who will fix errors, troubleshoot problems, provide technical support and advice, etc. when problems arise?

Many potential issues can be minimized if your website planning and setup and configuration phases have been completed correctly. Like all technology, however, new problems will always arise. You will need the right technical systems in place to handle these.

Business Systems

Your business systems and processes help you manage new traffic. This includes:

• Communication systems
• Resources management – human, financial
• Handling leads and sales enquiries
• Order fulfillment
• Customer service/training
• etc.

If you intend to outsource your digital marketing and technical maintenance, then make sure you also implement excellent systems for managing all outsourcing processes.

WordPress Traffic Blueprint – Traffic Optimization Tools & Strategies

With clear business objectives and great systems in place, all you need to do is focus on how to implement, optimize, and automate a “traffic loop”.

Let’s go through an example of how to implement, optimize, and automate a traffic loop. Take a look at the illustration below …

(WordPress can help implement and optimize your traffic loop)

Increase Reach & Visibility Online

The first step of the process is to increase visibility for your business and website.

Useful Tips

• An expertly configured WordPress site will allow you to instantly notify and publicize your content to traffic-getting sources like Facebook, Twitter, LinkedIn, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content on your site.
• As mentioned earlier, investing in some paid advertising (e.g. Facebook ads) can help generate actionable data, which you can use to create web content targeted specifically to your audience’s needs.
• Repurpose your content to leverage the power, appeal, and reach of different media formats.
• Continue learning about ways to bring more web traffic using methods like Pinterest ads, solo ads, email, etc.

Tools & Strategies

See previous sections of this tutorial series for a number of useful plugins, tools, and strategies we’ve already covered to help you reach more members of your target audience.

Also, contact us to learn more about plugins that allow you to easily add the following to your WordPress website:

• Share your comments and posts online with others,
• Run contests, offer downloads or discounts for likes/shares,
• Add user generated content, feeds, etc.
• Distribute content online in different media formats (e.g. videos, PDF guides, infographics, etc.)

Build Authority And Credibility

Getting more content published is good, but to make this activity more effective, your content also needs to build authority and credibility with visitors.

Publishing higher quality content improves your chances of getting it shared around and viewed by more people and hence more visitors.

Useful Tips & Ideas

• Focus on creating content that adds value to potential visitors and that showcases your expertise. This includes content that informs and educates readers, training content, user reviews, adding testimonials, etc.
• Consider publishing educational guides or special reports that you can sell or distribute online (e.g. sell on Clickbank.

Plugins, Tools, And Strategies

If you need endless content ideas for your website, we recommend subscribing to our FREE email training series here:

Also, if you haven’t already, see other posts on this site to learn more about plugins that allow you to easily add the following to your site:

• Legal Pages
• Testimonials
• Customer Support (e.g. Helpdesk, Live Chat, etc.)
• Ratings
• User Reviews
• Badges/Certificates Of Recognition

Grow Influence & Engagement

As your business grows, you may want to consider developing “traffic on tap.” You can achieve this by building a list or starting a network.

With “Traffic On Tap,” most of your traffic comes from customers or subscribers – people who already know you and trust you. Your influence and credibility can be used to generate new traffic with a single post or broadcast.

Useful Tips

• Encourage commenting and discussions on your site.
• Add an email training course and encourage people to subscribe.
• Add a free or paid membership site, online forum, or social community.
• Start or join a Facebook/LinkedIn Group.

Plugins, Tools, & Methods

Many solutions and WordPress plugins are available that are easy to implement and can help grow your online influence and improve user engagement. For example:

• Autoresponders/Email Newsletters (e.g. Aweber, MailChimp, etc.)
• Contact Forms, Live Chat
• Forums & Social Communities (e.g. bbPress, BuddyPress)
• Polls and Surveys
• Webinars (e.g. Webinar JEO)
• Comment sharing
• Add media, image galleries, etc.

Identify Needs And Provide Solutions To These

By taking advantage of incoming traffic to listen to what your visitors are looking for, you can develop new services and products, all of which provide new opportunities to generate new streams of traffic.

Useful Tips

• Create a free or paid online training program.
• Publish special reports that you can sell or distribute online.
• Consider adding e-commerce to your business.

Tools And Strategies

If you plan to provide products and services online (as opposed to just providing information), then some of the more useful WordPress plugins you may want to add to your website include:

• Membership Sites (e.g. Wishlist Member, S2 Member, etc.)
• e-Courses (e.g. Courseware)
• Event Registrations (e.g. EventEspresso)

Analyze Data & Feedback

The final step of the process is to collect and analyze data. Gathering and interpreting data from existing traffic lets you discover new ways to generate additional traffic.

You should already have installed an analytics program (e.g. Google Analytics) on your site. Make sure you can also understand the data.

WordPress Traffic Automation System – Summary

Once you implement the above strategies, all you have to do is rinse and repeat, fine-tuning and refining your methods as you go to grow your traffic and improve your results.

In summary:

• Begin with an expertly configured WordPress site backed by solid marketing, technical and business systems,
• Implement a content marketing strategy (with some paid advertising to drive traffic and generate useful data) to increase your reach and visibility online,
• Add plugins, list-building strategies, and other methods if needed to build authority and credibility, and also to improve engagement with users,
• Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
• Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, this post has given you a blueprint that will help you automate and optimize the process of driving visitors to your WordPress web site and get better results online.

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