Tag: WordPress Traffic Blueprint

Welcome to Part 5 of our Web Traffic Blueprint article series, where we show you how to create an automated web traffic generation machine using WordPress.

So far, we have covered the following in this series:

In Part 1 of this article series, we describe the traffic automation process, and explain why using an expertly configured WordPress website or blog is the key to generating automated web traffic …

(With an expertly configured WordPress site, all you have to do is add fresh content consistently to automatically generate more traffic!)

In Part 2, we discuss the setup phase of the blueprint. We help you understand the best way to get started if you don’t have a website yet, how to set everything up if you already have a website, and what to do if your existing website is built using WordPress.

(In Part two we show you where to set up a WordPress web site on your domain)

In Part Three, we looked at the configuration phase. We explained how to configure all the settings that can affect your website’s ability to generate traffic automatically …

(In Part 3 we explain how to configure hosting settings, WordPress settings, and external settings that can affect your website’s traffic-getting ability)

In Part 4, we showed you how to set up various plugins that can bring web traffic automatically to your site whenever you begin to publish fresh content.

(Publish once to WordPress and automate your content distribution to all other services!)

In Part Five of the WordPress web traffic automation blueprint article series, we discuss ways to optimize the traffic generation process with a number of different tools and methods.

WordPress Web Traffic Blueprint – Systems

In addition to having an expertly configured WordPress website, the key to generating successfully on a consistent basis is having a clear business vision, great digital planning, and excellent systems and process in place.

(Optimizing traffic is the result of having a clear business vision, planning, and great systems)

Let’s review the systems that will help you grow and manage all traffic.

These include:

• Marketing Systems – How you drive new traffic to your website.
• Technical Systems – How you ensure that your web presence remains optimized for receiving traffic.
• Business Systems – The systems and processes used to manage and respond to new traffic.

(Systems help you grow, automate, and manage your traffic)

Let’s review the importance of the above systems briefly:

Marketing Systems

Your marketing systems consist of the processes and strategies used to create traffic for your business. You can test your marketing systems by asking questions such as:

• What is your content marketing strategy/online marketing strategy?
• How will you assign your budget and resources to these marketing channels?
• How will you create your content, sales funnels, and marketing campaigns?
• How will you test and measure the ROI of your marketing campaigns?

During the setup and configuration phase, you would have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising to help you generate some actionable data, such as the keyword phrases people are searching online to find your site, which you can use to create content better targeted to your audience’s needs.

Technical Systems

Your technical systems and processes keep your web presence operating efficiently for receiving new traffic. There’s no point driving traffic to your site if your site is experiencing problems or your pages take too long to load.

Your technical systems include handling technical areas like webhosting, website maintenance and support, installing, configuring, and updating new software (e.g. plugins), integration, customization, troubleshooting, etc.

You can test your technical systems by questions such as:

• Who will look after my webhosting?
• Who looks after my website and keeps my site maintained and up-to-date?
• Who will fix errors, troubleshoot problems, provide technical support and advice, etc. when problems arise?

Many potential problems can be minimized if your website planning and setup and configuration phases have been completed correctly. Like all technology, however, new problems will arise. You will need the right technical systems in place to handle these.

Business Systems

Your business systems and processes help you manage and respond to new traffic. These include:

• Communication systems
• Managing human and financial resources
• Handling sales inquiries
• Order fulfillment
• Customer training/service
• etc.

If you intend to outsource your digital marketing and technical support, then you will need to put good systems in place to manage all outsourcing.

WordPress Traffic Automation Blueprint – Traffic Optimization Methods

If your business objectives are clear and your systems and processes are in place, all you need to do is to focus on implementing your “traffic loop”.

Let’s walk through an example of implementing, optimizing, and further automating a traffic loop. Take a look at the diagram below …

(Traffic loop)

Increase Reach & Visibility

Step 1 of the process is to get your business exposed to as many members of your target audience as possible.

Useful Tips & Ideas

• An expertly configured WordPress site allows you to automatically distribute your content to sites like Facebook, Twitter, LinkedIn, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content.
• As mentioned earlier, investing in some paid advertising can help generate some initial actionable data such as the keyword phrases people are searching online to find your site, which you can use to create web content targeted specifically to your audience.
• Repurpose your content to leverage different media formats.
• Continue learning about ways to get web visitors using methods like paid advertising, videos, joint ventures, etc.

Tools & Methods

We’ve covered a number of useful tools, plugins, and methods in previous sections of this tutorial series.

Also, learn more about plugins that allow you to easily add the following to your website or blog:

• Share your posts online with others,
• Run contests, offer discounts or downloads for shares/likes,
• Accept user generated content, feeds, etc.
• Publish and distribute content online in various media formats (e.g. videos, PDF guides, slides, etc.)

Build Authority & Credibility

Getting more of your content out there is good, but to make this more effective, your content also needs to build authority and credibility with users.

Publishing authoritative content improves your chances of getting more views from social sharing and hence more visitors.

Tips

• Create and publish content that adds value to your audience and that showcases your expertise. This includes content that informs and educates readers, training content, case studies, adding testimonials, etc.
• Consider publishing expert guides that you can sell or distribute online.

Plugins, Tools, And Methods

We have created a complete email email-based training course designed to help you come up with endless content for posting to your web site:

Also, contact us to learn more about plugins that let you easily add the following to your site:

• Legal Pages
• Testimonials
• Customer Support (e.g. Helpdesk, Live Chat, etc.)
• Ratings
• User Reviews
• Badges/Certificates Of Recognition

Grow Influence & Engagement

At some point, you may want to consider developing “traffic on tap.” You can achieve this by growing a list or starting your own online community or social network.

With “Traffic On Demand,” most of your traffic comes from customers or subscribers – people who already know you and trust you. Your influence and credibility can be used to generate traffic with a single post or email broadcast.

Traffic Ideas

• Encourage visitors to leave comments and start discussions on your site.
• Add an autoresponder training course and encourage people to subscribe.
• Add a free, paid, or ‘freemium’ membership site.
• Create or join a Facebook/LinkedIn Group.

Tools, Plugins, And Strategies

Many solutions and plugins are available that can help grow your online influence and improve engagement. For example:

• Autoresponders/Email Newsletters (e.g. Aweber, GetResponse, etc.)
• Contact Forms, Live Chat
• Forums and Discussion Groups (e.g. bbPress, BuddyPress)
• Polls & Surveys
• Webinars (e.g. Webinar JEO)
• Comment sharing
• Add media, image galleries, etc.

Identify Needs & Provide Solutions To These

If you take advantage of incoming traffic to discover what your visitors are looking for, you can develop new solutions, all of which can provide you with new opportunities to generate additional traffic.

Useful Tips

• Create an e-learning course.
• Publish a “how-to” e-book that can be sold or distributed online (e.g. sell on Clickbank.
• Consider adding an e-commerce store to your business.

Plugins, Tools, And Strategies

If you plan to provide services and products online (as opposed to just providing information), look for WordPress plugins that allow you to easily add the following to your website:

• Membership Sites (e.g. Wishlist Member, S2 Member, etc.)
• e-Learning Courses (e.g. Courseware)
• Event Registrations (e.g. EventEspresso)

Analyze Data & Feedback

The final step of the process is to collect and analyze data. Gathering and interpreting data from existing traffic gives you the opportunity to discover new opportunities to generate additional traffic.

You should have already installed an analytics tool like Google Analytics on your site. Make sure you understand the metrics and can interpret the data.

WordPress Web Traffic Automation System – Summary

All you have to do once you implement the above strategies is repeat the process over and over again, fine-tuning and refining your methods as you go to grow your traffic and improve your results.

In summary:

• Start with an expertly configured WordPress site backed by solid marketing, technical and business systems,
• Implement a content marketing strategy (consider also investing in some paid advertising to drive traffic and generate useful data) to increase your reach and visibility online,
• Add plugins, list-building strategies, and other methods if needed to build authority and credibility, and also to improve engagement with visitors,
• Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
• Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, this article has given you a blueprint that will help you automate and optimize the process of driving traffic to your website and get better results online.

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