Tag: WordPress Traffic Blueprint

Welcome to Part 5 of our Web Traffic Blueprint article series, where we show you how to grow your business online automatically using the WordPress CMS.

So far, here is what we have covered in this article series:

In Part 1 of this article series, we described the traffic automation process, and explained why using an expertly configured WordPress site is the key to generating automated traffic …

(With an expertly configured WordPress website or blog, all you have to do to automatically begin attracting traffic is post content consistently!)

In Part 2, we looked at critical setup decisions. We explained the best way to start if you don’t have a website yet, how to set things up if you already have a site, and what to do if your existing website was built with WordPress.

(In Part 2 we show you how to set up WordPress on your domain)

In Part Three, we look at the configuration phase. We configured all the settings that affect your website’s traffic-getting ability …

(In Part Three we explain how to configure all the settings (hosting, internal and external) that affect your site’s ability to generate traffic automatically)

In Part 4, we looked at ways to automate traffic to your website with plugins.

(Publish once, automate the rest!)

In this article, we discuss ways to optimize traffic generation using different tools and methods.

WordPress Traffic Automation System – Traffic Optimization Systems

In addition to having an expertly configured WordPress site, generating consistent traffic of high quality is the product of a clearly-defined business vision, sound digital planning, and excellent systems in place.

(Generating automated traffic is the result of having a clear business vision, planning, and great systems)

Let’s review the systems that will help you grow and manage all traffic.

These systems include:

• Marketing Systems – How you drive new traffic to your website.
• Technical Systems – The systems used to keep your digital presence operating efficiently for receiving traffic.
• Business Systems – The systems and processes used to manage and respond to new traffic.

(Use systems to grow, automate, optimize, and manage your traffic)

Let’s briefly review the above systems:

Marketing Systems

Your marketing systems consist of the processes and methods used to drive traffic to your business. You can test your online marketing systems by asking questions such as:

• What is your content marketing strategy?
• What resources and portion of your budget will you allocate to these channels?
• Who will create your content, sales funnels, and marketing campaigns?
• How will you track conversions and measure the ROI of your online marketing campaigns?

During the setup and configuration phase, you should have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising (e.g. Facebook ads) to help you generate some initial intelligence. If you’re tracking your marketing campaigns correctly, this should yield some actionable data, such as the keyword phrases people are searching online to find your site, which you can use to create web content targeted specifically to your audience’s needs.

Technical Systems

Your technical systems and processes ensure that your online presence remains optimized for receiving traffic. There’s no point sending traffic to your site if your site is experiencing problems or your pages are taking too long to load.

Your technical systems need to be able to adequately handle areas like webhosting, website maintenance and support, installing, configuring, and updating software (e.g. plugins), customization, integration, troubleshooting, etc.

You can test your technical systems by questions such as:

• Who is looking after my server?
• Who looks after my website and keeps my site, plugins, themes, etc. maintained and up-to-date?
• Who will fix errors, troubleshoot problems, provide technical support and advice, etc. should anything go wrong?

Many potential problems can be minimized if your website planning and setup and configuration phases have been done correctly. Like all technology, however, you can expect new problems. Your technical systems need to be able to handle these.

Business Systems

You need good business systems in place to help you manage new traffic. These include:

• Communication systems
• Resources management – human, financial
• Handling sales inquiries
• Order fulfillment
• Customer training/service
• etc.

If you intend to outsource your digital marketing and technical support, then make sure you also implement great systems for managing all outsourcing.

WordPress Web Traffic Automation Blueprint – Traffic Optimization Strategies

If your business objectives are clear and your systems and processes are in place, all you need to focus on is implementing and optimizing a “traffic loop”.

Let’s go through an example of how to implement, optimize, and further automate a traffic loop. Take a look at the flowchart below …

(Traffic loop)

Increase Reach And Visibility

The first step of the process is to increase visibility for your business.

Tips

• Your expertly configured WordPress site allows you to instantly share your content on traffic-getting sources like Facebook, Twitter, GooglePlus, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content on your site.
• As mentioned earlier, investing in some paid advertising can help generate actionable and intelligent data, which you can use to create content better targeted to your audience’s needs.
• Repurpose your content to leverage the power and reach of different media formats.
• Continue learning about ways to bring more visitors using methods like SEO, social media, StumbleUpon, etc.

Tools And Methods

We’ve already covered a number of useful tools and methods in earlier sections of this tutorial series.

Also, ask us about WordPress plugins that allow you to easily add the following to your website or blog:

• Share your comments and posts online,
• Run contests, offer discounts/downloads for shares/likes,
• Add user generated content, feeds, etc.
• Distribute content online in different media formats (e.g. videos, PDF guides, infographics, etc.)

Build Authority & Credibility

Getting more of your content out there is a great first step, but for this activity to be really effective, your content also needs to build authority and credibility with users.

Publishing authoritative content improves your chances of getting more views from social sharing and hence more traffic.

Useful Tips & Ideas

• Focus on content that adds value to your audience and that showcases your expertise. This includes content that informs and educates readers, training content, user reviews, adding testimonials, etc.
• Consider publishing instructional PDF guides that you can sell or distribute online.

Plugins, Tools, & Methods

We have created an entire email course on content creation that you can plug into at no cost here:

Also, if you haven’t already, ask us about WordPress plugins that allow you to easily add the following to your website or blog:

• Legal Pages
• Testimonials
• Customer Support (e.g. Helpdesk, Live Chat, etc.)
• Ratings
• User Reviews
• Badges/Certificates Of Recognition

Grow Influence & Engagement

As your business grows, you may want to consider developing “traffic on tap.” You can do this by building a list or starting your own community.

With “Traffic On Tap,” all of your traffic comes from an audience of customers or subscribers – people who already know you and trust you. Your influence and credibility can be used to generate traffic with a single post or email broadcast.

Traffic Tips

• Encourage visitors to leave comments and start discussions on your site.
• Add an autoresponder training course and encourage people to subscribe.
• Add a free, paid, or ‘freemium’ membership site.
• Create or join a Facebook/LinkedIn Group.

Tools & Strategies

There are many solutions and plugins that can help grow your online influence and improve engagement. For example:

• List-Building Software (e.g. Aweber, GetResponse, etc.)
• Contact Forms, Live Chat
• Forums & Social Communities (e.g. bbPress, BuddyPress)
• Polls & Surveys
• Webinars (e.g. Webinar JEO)
• Comment sharing
• Add media, image galleries, etc.

Identify Needs/Problems And Provide Solutions To These

If you take advantage of incoming traffic to listen to what users want, you should have no problem developing new services and products, all of which can provide you with new opportunities for generating new streams of web traffic.

Useful Tips And Ideas

• Create an e-learning program.
• Consider publishing educational guides or special reports that you can sell or distribute online (e.g. sell on Clickbank.
• Add e-commerce to your site.

Tools & Strategies

If you plan to provide products, services, and solutions online (as opposed to just providing information), look for WordPress plugins that allow you to easily add the following to your site:

• Membership Site plugins (e.g. Wishlist Member, S2 Member, etc.)
• e-Courses (e.g. Courseware)
• Event Registrations (e.g. EventEspresso)

Analyze Data & Feedback

The final step of the process is the collection and analysis of data. Learning to interpret data gathered from existing traffic allows you to discover new opportunities to generate additional traffic.

You should already have installed an analytics tool (e.g. Google Analytics) on your website. Make sure you can also understand the data.

WordPress Web Traffic Automation Blueprint – Summary

Once you implement the above strategies, all you have to do is repeat the process, fine-tuning and refining your methods as you go to grow your traffic and get better your results.

In summary:

• Start with an expertly configured WordPress site backed by good marketing, technical and business systems,
• Implement a content marketing strategy (consider also investing in some paid advertising to drive initial traffic and generate useful data) to increase your reach and visibility online,
• Add plugins, list-building strategies, and other solutions if necessary to build authority, trust, and credibility, and also to improve engagement with users,
• Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
• Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, this information has given you a blueprint that will help you automate and optimize the process of driving visitors to your web site and get better results online.

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