Tag: WordPress Traffic Blueprint

Welcome to Part 5 of our Web Traffic Blueprint article series, where we explain how to grow your business online automatically using the WordPress CMS.

So far, we have covered the following in this series:

In Part 1, we described the traffic automation process, and explained why using an expertly configured WordPress website is the key to generating automated traffic …

(With an expertly configured WordPress web site, all you have to do to generate more web traffic is add fresh content on a regular basis!)

In Part 2, we discussed critical setup decisions. We helped you understand the best way to get started if you don’t have a website yet, how to set everything up if you already have a site, and what to do if your site was built with WordPress.

(In Part two we show you how to set up WordPress on your domain)

In Part Three, we discuss the configuration phase of the traffic automation blueprint. We configured web hosting settings, WordPress settings, and external settings that can affect your website’s traffic-getting ability …

(In Part 3 we show you how to configure all the settings (hosting, WordPress and external) that can affect your website’s ability to generate traffic automatically)

In Part 4, we looked at ways to automate the traffic system using various plugins.

(Publish once and automate your content distribution to all other channels!)

In Part 5 of the WordPress web traffic automation blueprint series, we look at ways to optimize traffic generation using a number of tools and strategies.

WordPress Traffic Automation System – Traffic Optimization Systems

In addition to getting your WordPress website expertly configured, generating traffic successfully on a consistent basis comes comes from the combined outcome of having a well-defined business vision, great digital planning, and great systems and process in place.

(Consistent traffic is the result of having a clear business vision, sound planning, and great systems)

Let’s briefly review the systems that will help you grow and manage your traffic.

These include:

• Marketing Systems – How you drive traffic to your website.
• Technical Systems – How you ensure that your digital presence remains optimized for receiving new traffic.
• Business Systems – The systems used to manage and respond to traffic.

(Use systems to grow, automate, optimize, and manage your web traffic)

Let’s briefly review how important these systems are:

Marketing Systems

Your marketing systems consist of the processes and methods used to create traffic for your business. Your online marketing systems can be tested by asking questions such as:

• What is your content marketing strategy/online marketing strategy?
• How will you assign your marketing budget and resources to these channels?
• Who will create and optimize your content, sales funnels, and marketing campaigns?
• How will you measure the ROI of your online campaigns?

During the setup and configuration phase, you would have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising (e.g. pay-per-click ads) to help generate some initial data, such as the keyword phrases people are searching online to find your site, which you can use to create content targeted specifically to your audience’s needs.

Technical Systems

Your technical systems keep your digital presence operating efficiently for receiving traffic. There’s no point driving traffic to your site if your site is constantly down or your web pages take a long time to load.

Your technical systems need to be able to adequately handle technical areas like webhosting, site maintenance and support, installing and updating new software (e.g. plugins), customization, integration, troubleshooting, etc.

You can test your technical systems by questions such as:

• Who is looking after my webhosting?
• Who looks after my website and keeps my site maintained and up-to-date?
• Who will fix errors, troubleshoot problems, provide technical support and advice, etc. if you experience difficulties?

Many potential issues can be minimized if your website planning and setup and configuration phases have been done correctly. As with all technology, however, you can expect to face new problems. You will need the right technical systems in place to handle these.

Business Systems

Your business systems and processes help you manage and respond to new traffic. This includes:

• Communication systems
• Managing human and financial resources
• Handling sales inquiries
• Order fulfillment
• Customer training/service
• etc.

If you plan to outsource your digital marketing and technical support, then make sure you have excellent systems in place to manage all outsourcing.

WordPress Web Traffic Automation System – Optimizing Traffic Generation

If your business objectives are clear and your systems and processes are in place, all you need to focus on is growing a “traffic loop”.

Let’s go through an example of how to implement, optimize, and automate a traffic loop. Take a look at the processes illustrated below …

(Implementing an effective traffic loop)

Increase Reach And Visibility

The first step of the process is to increase visibility for your website.

Useful Tips & Ideas

• An expertly configured WordPress site will allow you to automatically distribute your content to sites like Facebook, Twitter, Pinterest, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content.
• As mentioned earlier, investing in some paid advertising can help generate actionable data, which you can use to create web content targeted specifically to your audience’s needs.
• Repurpose your content to leverage different media formats.
• Continue learning about ways to attract more traffic using methods like Facebook, videos, joint ventures, etc.

Tools And Strategies

We’ve covered a number of excellent tools, plugins, and strategies in earlier sections of this article series.

Also, contact us to learn more about plugins that let you easily add the following to your website or blog:

• Share your posts online with others,
• Run contests, offer discounts or downloads for shares/likes,
• Display user generated content, feeds, etc.
• Distribute content online in other media formats (e.g. videos, PDF guides, slides, etc.)

Build Authority And Credibility

Getting more content published is good, but to make this more effective, your content also needs to build authority and credibility with users.

Publishing authoritative content not only helps to establish your credibility, it also improves your chances of getting it shared around and viewed by more people and hence more traffic.

Useful Tips

• Focus on creating content that adds value to users and that showcases your expertise. This includes content that informs and educates readers, training content, user reviews, adding testimonials, etc.
• Consider publishing special guides that can be sold or distributed online.

Tools & Strategies

If you need topics for content that you can post on your web site, we recommend subscribing to our FREE email training series here:

Also, learn more about plugins that allow you to easily add the following to your WordPress site:

• Legal Pages
• Testimonials
• Customer Support (e.g. Helpdesk, Live Chat, etc.)
• Ratings
• User Reviews
• Badges/Certificates Of Trust

Grow Influence & Engagement

As your business grows, you may want to consider developing “traffic on demand.” You can do this by growing a list or starting an online group.

With “Traffic On Tap,” all of your traffic comes from customers or subscribers – people who already know you and trust you. Your influence and credibility can be used to generate traffic with every blog post you publish, forum post you add, or email you send out.

Traffic Tips

• Encourage visitors to leave comments and start discussions on your site.
• Add an email newsletter and encourage people to subscribe.
• Add a paid or free membership site, online forum, or social community.
• Create or join a Facebook/LinkedIn Group.

Tools & Methods

Many solutions and WordPress plugins are available that are easy to implement and can help increase your influence and improve engagement. For example:

• Autoresponders (e.g. Aweber, MailChimp, etc.)
• Contact Forms, Live Chat
• Forums and Discussion Groups (e.g. bbPress, BuddyPress)
• Polls & Surveys
• Webinars (e.g. Webinar JEO)
• Comment sharing
• Add media, video galleries, etc.

Identify Needs & Provide Solutions To These

By taking advantage of incoming traffic to listen to what users are searching for, you should have no problem coming up with ideas for new services and products, all of which can provide you with new opportunities to generate additional traffic.

Useful Tips & Ideas

• Create an e-learning program.
• Consider publishing a special report that you can sell or distribute online.
• Consider adding an e-commerce store to your site.

Tools, Plugins, And Strategies

If you plan to provide products, services, and solutions online (as opposed to just providing information), see other posts and tutorials on this site to learn more about plugins that allow you to easily add the following to your website or blog:

• Membership Sites (e.g. Wishlist Member, S2 Member, etc.)
• Learning Management Systems (e.g. Courseware)
• Event Registrations (e.g. EventEspresso)

Analyze Data & Feedback

The final step of the process is the collection and analysis of data. By interpreting data gathered from existing traffic, you can discover new opportunities to generate additional traffic.

You should already have installed an analytics tool like Google Analytics on your website. Make sure you understand the metrics and features and can interpret the data.

WordPress Traffic Blueprint – Summary

All you have to do once you implement the above strategies is rinse and repeat, fine-tuning and refining your methods as you go to grow your traffic and get better your results.

In summary:

• Begin with an expertly configured WordPress site backed by good marketing, technical and business systems,
• Implement a content marketing strategy (consider also investing in some paid advertising to drive initial traffic and generate useful data) to increase your reach and visibility online,
• Add plugins, list-building strategies, and other solutions as necessary to help build authority, trust, and credibility, and also to increase engagement with visitors,
• Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
• Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, now you have a blueprint that will help you drive more visitors automatically to your WordPress website and improve your business online.

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