Tag: Drive More Traffic To Website

Welcome to Part Five of our Website Traffic Blueprint article series, where we explain how to drive new traffic automatically to your site using the WordPress CMS platform.

So far, we have covered the following in this article series:

In Part One, we describe the traffic automation process, and explain why using an expertly configured WordPress website is the key to automating traffic to your website …

(With an expertly configured WordPress website or blog, all you have to do is publish content consistently to bring web traffic!)

In Part Two, we focus on critical setup decisions. We explain the best way to get started if you don’t have a web presence yet, how to set things up if you already have a site, and what to do if your website was built using WordPress.

(In Part two we show you where to set up WordPress on your domain)

In Part 3, we focus on the configuration phase. We explained how to configure all the settings (hosting, WordPress and external) that can affect your website’s traffic-getting ability …

(In Part Three you learn how to configure all the settings that affect your website’s traffic-getting ability)

In Part 4, we showed you how to set up various WordPress plugins that can help bring visitors automatically to your website whenever you begin to post fresh content consistently.

(Publish once to WordPress and automate the distribution of your content to all other marketing channels!)

In this article, we discuss ways to optimize traffic generation using various tools and strategies.

WordPress Web Traffic Automation System – Systems

In addition to getting your WordPress site expertly configured, generating targeted traffic consistently is the result of having a well-defined business vision, sound digital planning, and great systems in place.

(Consistent traffic is the product of having a clear business vision, sound planning, and systems)

Let’s review the systems that will help you grow and manage new traffic.

These include:

• Marketing Systems – How you drive traffic to your business.
• Technical Systems – The systems used to keep your web presence operating efficiently for receiving traffic.
• Business Systems – The systems and processes used to manage and respond to traffic.

(Use systems to grow and manage your traffic)

Let’s briefly review the above systems:

Marketing Systems

Your marketing systems consist of the processes and strategies used to create new traffic for your business. Your online marketing systems can be tested by asking questions such as:

• What channels do you plan to use to generate new traffic (e.g. blogging, PPC advertising, video marketing, etc)?
• How will you assign your marketing budget and resources to these channels?
• Who will create your content and marketing campaigns?
• How will you track conversions and measure the results of your marketing campaigns?

During the setup and configuration phase, you should have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising (e.g. Google AdWords) to help you generate some actionable data, such as the keywords people are searching online to find your site, which you can use to create web content targeted specifically to your audience.

Technical Systems

Your technical systems and processes ensure that your digital presence remains operating efficiently for receiving new traffic. There’s no point sending traffic to your website if your site is constantly experiencing problems or your pages take too long to load.

Your systems include handling technical areas like webhosting, website maintenance and support, installing, configuring, and updating software (e.g. plugins), customization, integration, troubleshooting, etc.

You can test your technical systems by questions such as:

• Who looks after my webhosting?
• Who is looking after my website and keeping my site maintained and up-to-date?
• Who will fix errors, troubleshoot problems, provide technical support and advice, etc. should anything go wrong?

Many potential issues can be minimized if your planning and setup and configuration phases have been completed correctly. Like all technology, however, you will run into problems. Your technical systems need to be robust enough to handle these.

Business Systems

You need good business systems to help you manage new traffic. This includes:

• Communication systems
• Managing human and financial resources
• Handling leads and sales inquiries
• Order fulfillment
• Customer training/service
• etc.

If you intend to outsource areas of your digital marketing and technical support, then make sure you have implemented excellent systems to manage all outsourcing.

WordPress Web Traffic Automation Blueprint – Traffic Loops

With clear business objectives and great systems in place, all you need to focus on is how to develop, optimize, and automate your “traffic loop”.

Let’s go through an example of how to implement, optimize, and automate a traffic loop. Take a look at the processes illustrated below …

(Implementing an effective traffic loop)

Increase Reach And Visibility

The first step of the process is to increase visibility for your website.

Tips

• Your expertly configured WordPress site will allow you to automatically publish your content on places like Facebook, Twitter, GooglePlus, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content on your site.
• As mentioned earlier, investing in some paid advertising (e.g. pay-per-click ads) can help you generate data, which you can use to create web content better targeted to your audience.
• Repurpose your content to leverage the power and reach of different media formats.
• Continue learning about ways to increase more visitors using methods like Facebook, solo ads, Reddit, etc.

Plugins, Tools, & Methods

See previous sections of this article series for many excellent plugins, tools, and methods we’ve already covered to help you reach more potential users.

Also, if you haven’t already, see other posts and tutorials on this site to learn more about plugins that allow you to easily add the following to your site:

• Share your comments and posts online,
• Run contests, offer downloads or discounts for likes/shares,
• Add user generated content, feeds, etc.
• Distribute content online in various media formats (e.g. videos, PDF guides, audio, etc.)

Build Authority And Credibility

Getting more content published is a great first step, but for this activity to be really effective, your content also needs to be building authority and credibility with users.

Publishing authoritative content improves your chances of getting more views from social sharing and hence more visitors.

Tips

• Create and publish content that adds value to users and that showcases your expertise. This includes content that educates and informs readers, training content, case studies, adding testimonials, etc.
• Consider publishing a training guide that can be sold or distributed online (e.g. sell on Amazon.

Plugins, Tools, And Methods

We have created an entire email course on how to develop a content marketing strategy, how to promote your business with content, content creation tools, and how to never run out of web content ideas that you can plug into at no cost here:

Also, ask us about plugins that allow you to easily add the following to your website:

• Legal Pages
• Testimonials
• Customer Support (e.g. Helpdesk, Live Chat, etc.)
• Ratings
• User Reviews
• Badges/Certificates Of Trust

Grow Influence And Engagement

At some point, you may want to consider developing “traffic on demand.” You can achieve this by growing a list or starting your own online community or social network.

With “Traffic On Demand,” all of your traffic comes from an audience of customers or subscribers – people who already know you and trust you. Your influence and credibility can be used to generate new traffic with a single blog post or email.

Traffic Optimization Ideas

• Encourage commenting and discussions on your site.
• Add an email newsletter and encourage people to subscribe.
• Add a paid, free, or ‘freemium’ membership site, online forum, or social community.
• Start or join a Facebook/LinkedIn Group.

Plugins, Tools, And Methods

Many solutions and WordPress plugins are available that are easy to implement and can help grow your online influence and improve engagement. For example:

• List-Building Software (e.g. Aweber, GetResponse, etc.)
• Contact Forms, Live Chat
• Forums & Social Communities (e.g. bbPress, BuddyPress)
• Polls & Surveys
• Webinars (e.g. Webinar JEO)
• Comment sharing
• Add media, image galleries, etc.

Identify Needs And Provide Solutions To These

By taking advantage of incoming traffic to listen to what your visitors want, you should have no problem coming up with ideas for new services and products, all of which provide new opportunities to generate new sources of traffic.

Tips

• Create an e-learning course.
• Publish a training guide that can be sold or distributed online (e.g. sell on Clickbank.
• Consider adding e-commerce to your business.

Tools & Methods

If you plan to provide services, products, and solutions online (as opposed to just providing information), ask us about plugins that let you easily add the following to your site:

• Membership Site plugins (e.g. Wishlist Member, S2 Member, etc.)
• Learning Management Systems (e.g. Courseware)
• Event Registrations (e.g. EventEspresso)

Analyze Data & Feedback

The final step of the process is to collect and analyze data. By learning to interpret data gathered from existing traffic, you can discover new traffic opportunities.

You should have already installed an analytics tool (e.g. Google Analytics) on your site. Make sure you can also understand the data.

WordPress Traffic Automation System – Summary

All you have to do once you implement the above strategies is repeat the cycle, fine-tuning and refining your methods as you go to grow your traffic and get better your results.

In summary:

• Start with an expertly configured WordPress site backed by solid marketing, technical and business systems,
• Implement a content marketing strategy (with some paid advertising to drive traffic and generate useful data) to increase your reach and visibility online,
• Add plugins, list-building strategies, and other methods as required to build authority and credibility, and also to improve engagement with users,
• Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
• Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, now you have a blueprint that will help you drive more visitors automatically to your web site and build a more successful business online.

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