Tag: Increase Web Traffic

Welcome to Part 5 of our WordPress Web Traffic Blueprint article series, where we show you how to create an automated traffic generation machine using the WordPress CMS.

So far, here is what we have covered in this series:

In Part 1 of this article series, we described the traffic automation process, and explained why using an expertly configured WordPress website is the key to generating automated traffic …

(With an expertly configured WordPress site, all you have to do to attract more traffic is publish content regularly!)

In Part 2, we look at critical setup decisions. We help you understand the best way to get started if you don’t have a website yet, how to set things up if you already have a website, and what to do if your existing website has been built using WordPress.

(In Part two we show you how to set up WordPress on your domain)

In Part 3, we look at configuring the system. We configured all the settings that affect your website’s traffic-getting ability …

(In Part 3 you will configure hosting settings, WordPress settings, and external settings that affect your site’s ability to generate traffic automatically)

In Part Four, we looked at ways to automate traffic generation using plugins.

(Publish once to WordPress and automate the distribution of your content to all other services!)

In Part Five of the WordPress web traffic automation blueprint article series, we discuss ways to optimize the traffic-getting process using a number of tools and strategies.

WordPress Traffic Automation System – Traffic Optimization Systems

In addition to getting your WordPress website or blog expertly configured, generating high-quality traffic on a consistent basis comes comes from the combined outcome of having a clear business vision, careful digital planning, and excellent systems in place.

(Automating traffic is the product of having a clear business vision, planning, and great systems)

Let’s review the systems that will help you grow and manage all traffic.

These include:

• Marketing Systems – How you drive new traffic to your website.
• Technical Systems – How you keep your online presence operating efficiently for receiving new traffic.
• Business Systems – The systems and processes used to manage and respond to new traffic.

(Systems help you grow, automate, optimize, and manage your traffic)

Let’s briefly review how important the above systems are for optimizing traffic:

Marketing Systems

Your marketing systems consist of the processes and strategies used to drive traffic to your website. You can test your marketing systems by asking questions such as:

• What is your content marketing strategy/online marketing strategy?
• How will you apportion your marketing budget and resources to these channels?
• Who will create your content and run your marketing campaigns?
• How will you measure the ROI of your online marketing campaigns?

During the setup and configuration phase, you would have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising to help generate some initial data, such as the keywords people are searching online to find your site, which you can use to create web content better targeted to your audience’s needs.

Technical Systems

Your technical systems and processes keep your digital presence operating efficiently for receiving new traffic. There’s no point driving traffic to your site if your site is constantly down or your pages are taking a very long time to load.

Your systems include handling technical areas like webhosting, site maintenance and support, installing, configuring, and updating new applications (e.g. plugins), integration, customization, troubleshooting, etc.

You can test your technical systems by questions such as:

• Who is looking after my webhosting?
• Who is looking after my website and keeping my site, plugins, themes, etc. maintained and up-to-date?
• Who will fix errors, troubleshoot problems, provide technical support and advice, etc. should anything go wrong?

Many potential issues can be minimized if your planning and setup and configuration phases have been completed correctly. Like all technology, however, you can expect problems. You will need the right technical systems in place to handle these.

Business Systems

You need good operational systems and processes in place to help you manage the influx of new traffic. These include:

• Communication systems
• Managing human and financial resources
• Handling sales inquiries
• Order fulfillment
• Customer service/training
• etc.

If you plan to outsource your digital marketing and technical services, then make sure you have systems in place to manage all outsourcing processes.

WordPress Web Traffic Blueprint – Traffic Optimization Tools And Methods

If your business objectives are clear and your systems and processes are in place, all you need to focus your efforts on is implementing and optimizing a “traffic loop”.

Let’s walk through an example of how to implement, optimize, and further automate a traffic loop. Take a look at the diagram below …

(Implement and optimize a traffic loop)

Increase Reach And Visibility Online

The first step of the process is to get your business exposed to as many members of your target audience as possible.

Useful Tips And Ideas

• Your expertly configured WordPress site allows you to instantly notify and publicize your content to traffic-getting sources like Facebook, Twitter, GooglePlus, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content.
• As mentioned earlier, investing in some paid advertising can help you generate actionable data, which you can use to create web content better targeted to your audience’s needs.
• Repurpose your content to leverage the power and reach of different media formats.
• Continue learning about ways to increase more visitors using methods like Pinterest advertising, PPC advertising, updates, etc.

Tools, Plugins, And Methods

We’ve covered a number of excellent plugins, tools, and strategies in earlier sections of this tutorial series.

Also, see other posts on this site to learn more about WordPress plugins that let you easily add the following to your website or blog:

• Share your posts online,
• Run contests, offer discounts/downloads for likes/shares,
• Add user generated content, feeds, etc.
• Distribute content online in various media formats (e.g. videos, PDF guides, audio, etc.)

Build Authority & Credibility

Getting more of your content published is good, but for this activity to be really effective, your content needs to build authority and credibility with users.

Publishing authoritative content improves your chances of getting it shared on other sites and viewed by more people and hence more visitors.

Traffic Optimization Ideas

• Focus on creating content that adds value to users and that showcases your expertise. This includes content that educates and informs readers, training content, user reviews, adding testimonials, etc.
• Consider publishing PDF guides that you can sell or distribute online (e.g. sell on on the Amazon Kindle book store.

Tools And Strategies

We have created a comprehensive email course on content creation that you can plug into at no cost here:

Also, if you haven’t already, ask us about plugins that allow you to easily add the following to your website:

• Legal Pages
• Testimonials
• Customer Support (e.g. Helpdesk, Live Chat, etc.)
• Ratings
• User Reviews
• Badges/Certificates Of Trust

Grow Influence And Engagement

At some point, you may want to consider developing “traffic on tap.” You can do this by building a list or starting a community.

With “Traffic On Demand,” most of your traffic comes from an audience of existing customers or subscribers – people who already like you and trust you. Your influence and credibility can be used to generate new traffic with every post you publish, forum post you add, or email broadcast you send out.

Traffic Optimization Tips

• Encourage visitors to leave comments and start discussions on your site.
• Add an email training course and encourage people to subscribe.
• Add a paid or free membership site.
• Start or join a Facebook/LinkedIn Group.

Tools, Plugins, And Methods

Many solutions and plugins are available that can help increase your influence and improve user engagement. For example:

• Autoresponders (e.g. Aweber, MailChimp, etc.)
• Contact Forms, Live Chat
• Forums and Social Communities (e.g. bbPress, BuddyPress)
• Polls & Surveys
• Webinars (e.g. Webinar JEO)
• Comment sharing
• Add media, video galleries, etc.

Identify Needs And Provide Solutions

By taking advantage of incoming traffic to find out what problems your users are trying to solve, you can develop new products and services, all of which provide new opportunities to generate additional traffic.

Useful Tips And Ideas

• Create an online training course.
• Publish PDF guides that can be sold or distributed online.
• Add an e-commerce store to your business.

Tools, Plugins, & Methods

If you plan to provide services, products, and solutions online (as opposed to just providing information), then some of the more useful WordPress plugins you may want to add to your website include:

• Membership Site plugins (e.g. Wishlist Member, S2 Member, etc.)
• Learning Management Systems (e.g. Courseware)
• Event Registrations (e.g. EventEspresso)

Analyze Data & Feedback

The final step of the process is the collection and analysis of data. By interpreting data gathered from existing traffic, you can discover new traffic opportunities.

Hopefully, by now you have already installed an analytics program (e.g. Google Analytics) on your website. Make sure you understand the metrics and can interpret the data.

WordPress Traffic System – Summary

All you have to do once you implement the above strategies is rinse and repeat, fine-tuning and refining your methods as you go to grow your traffic and improve your results.

In summary:

• Start with an expertly configured WordPress site backed by solid marketing, technical and business systems,
• Implement a content marketing strategy (consider also investing in some paid advertising to drive traffic and generate useful data) to increase your reach and visibility online,
• Add plugins, list-building strategies, and other methods as necessary to help build authority, trust, and credibility, and also to increase engagement with visitors,
• Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
• Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, this article has given you a blueprint that will help you drive more traffic automatically to your web site and improve your business online.

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