Tag: Increase Web Traffic

Welcome to Part 5 of our Website Traffic Blueprint article series, where we explain how to grow your business online automatically using the WordPress CMS.

So far, we have covered the following in this series:

In Part One, we provide an overview of the traffic automation process, and explain why using an expertly configured WordPress website or blog is the key to generating automated traffic …

(With an expertly configured WordPress site, all you have to do is publish new content on a regular basis to start driving web traffic!)

In Part Two, we looked at the setup phase. We explained the best way to get started if you don’t have a web presence yet, how to set things up if you already have a website, and what to do if your site was built using WordPress.

(In Part two we show you where to set up WordPress on your domain)

In Part Three, we discuss the configuration phase of the traffic automation process. We configured all the settings that can affect your website’s traffic-getting ability …

(In Part 3 you learn how to configure all the settings that can affect your website’s traffic-getting ability)

In Part 4, we looked at ways to automate the traffic-getting process with plugins.

(Publish once to WordPress and automate the distribution of your content to all other services!)

In Part Five of the WordPress web traffic automation blueprint article series, we discuss ways to optimize the traffic generation process with different tools and methods.

WordPress Web Traffic Automation System – Traffic Optimization Systems

In addition to getting your WordPress website or blog expertly configured, the key to generating targeted traffic on a consistent basis is having a clear business vision, careful digital planning, and good systems in place.

(Consistent traffic is the product of having a clear business vision, planning, and systems)

Let’s review the systems that will help you grow and manage your traffic.

These include:

• Marketing Systems – How you drive new traffic to your website.
• Technical Systems – How you ensure that your online presence remains optimized for receiving traffic.
• Business Systems – The systems and processes used to manage and respond to new traffic.

(Systems help you grow and manage your web traffic)

Let’s review the above systems briefly:

Marketing Systems

Your marketing systems consist of the processes and strategies used to create traffic for your website. Your marketing systems can be tested by asking questions such as:

• What is your content marketing strategy?
• How will you allocate your budget and resources to these channels?
• How will you create your content, sales funnels, and run your marketing campaigns?
• How will you test and measure the cost-effectiveness of your marketing campaigns?

During the setup and configuration phase, you would have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising (e.g. Facebook ads) to help generate some data, such as the keywords people are searching online to find your website, which you can use to create content targeted specifically to your audience’s needs.

Technical Systems

Your technical systems ensure that your online presence remains up and running for receiving traffic. There’s no point sending traffic to your site if your site is constantly down or your web pages are taking a very long time to load.

Your systems need to be able to adequately handle areas like webhosting, website maintenance and support, installing and updating software (e.g. plugins), integration, customization, troubleshooting, etc.

You can test your technical systems by questions such as:

• Who is looking after my server?
• Who is looking after my website and keeping my site maintained and up-to-date?
• Who will fix errors, troubleshoot problems, provide technical support and advice, etc. if you experience difficulties?

Many potential issues can be minimized if your website planning process and setup and configuration phases have been completed correctly. Like all technology, however, you should expect new problems. You will need the right technical systems in place to handle these.

Business Systems

You need good operational systems to help you manage new traffic. This includes:

• Communication systems
• Resources management – human, financial
• Handling sales inquiries
• Order fulfillment
• Customer service/training
• etc.

If you intend to outsource key aspects of your digital marketing and technical support, then make sure you also implement great systems to manage all outsourcing processes.

WordPress Traffic Blueprint – Optimizing Traffic Generation

If your business objectives are clear and your systems and processes are in place, all you need to do is focus on developing and optimizing a “traffic loop”.

Let’s go through an example of how to implement, optimize, and automate a traffic loop. Take a look at the processes illustrated below …

(WordPress can help you implement and optimize your traffic loop)

Increase Reach And Visibility

Step 1 of the process is to increase visibility for your website.

Tips

• Your expertly configured WordPress site will allow you to instantly share your content on social media accounts like Facebook, Twitter, GooglePlus, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content.
• As mentioned earlier, investing in some paid advertising can help generate actionable and intelligent data such as the keywords people are searching online to find your website, which you can use to create web content targeted specifically to your audience’s needs.
• Repurpose your content to leverage different media formats.
• Continue learning about ways to drive more web traffic using methods like paid ads, solo ads, email ads, etc.

Tools And Strategies

See previous sections of this article series for a number of useful tools and strategies we’ve already covered to help you reach more potential users.

Also, contact us to learn more about plugins that let you easily add the following to your website:

• Share your comments and posts online with others,
• Run contests, offer discounts/downloads for likes/shares,
• Add user generated content, feeds, etc.
• Distribute content online in other media formats (e.g. videos, PDF guides, audio, etc.)

Build Authority And Credibility

Getting more of your content published is good, but for this activity to be really effective, your content also needs to be building authority and credibility with users.

Publishing better quality content improves your chances of getting more views from social sharing and hence more traffic.

Tips

• Create and publish content that adds value to users and that showcases your expertise. This includes content that informs and educates readers, training content, user reviews, adding testimonials, etc.
• Consider publishing a special report that can be sold or distributed online.

Plugins, Tools, And Strategies

We have created a complete email training series designed to help you come up with endless content for your website:

Also, learn more about WordPress plugins that let you easily add the following to your website:

• Legal Pages
• Testimonials
• Customer Support (e.g. Helpdesk, Live Chat, etc.)
• Ratings
• User Reviews
• Badges/Certificates Of Trust

Grow Influence And Engagement

At some point, you may want to consider developing “traffic on tap.” You can do this by building a list or starting an online community or even your own social network.

With “Traffic On Tap,” all of your traffic comes from customers or subscribers – people who already know you and trust you. Your influence and reputation can be used to generate new traffic with every post you publish or email broadcast you send out.

Traffic Ideas

• Encourage users to leave comments and start discussions on your site.
• Add an email training course and encourage people to subscribe.
• Add a paid or free membership site, online forum, or social community.
• Create or join a Facebook/LinkedIn Group.

Tools And Methods

There are many solutions and WordPress plugins that can help grow your online influence and improve user engagement. For example:

• List-Building Software (e.g. Aweber, GetResponse, etc.)
• Contact Forms, Live Chat
• Forums and Discussion Groups (e.g. bbPress, BuddyPress)
• Polls & Surveys
• Webinars (e.g. Webinar JEO)
• Comment sharing
• Add media, video galleries, etc.

Identify Needs And Provide Solutions To These

By taking advantage of incoming traffic to listen to what your visitors are looking for, you should have no problem developing new services, products, and solutions, all of which provide new opportunities to generate additional traffic.

Tips

• Create a free or paid online training course.
• Publish educational guides or special reports that you can sell or distribute online (e.g. sell on on the Amazon Kindle store.
• Add e-commerce to your business.

Tools, Plugins, And Strategies

If you plan to provide products, services, and solutions online (as opposed to just providing information), ask us about WordPress plugins that allow you to easily add the following to your site:

• Membership Sites (e.g. Wishlist Member, S2 Member, etc.)
• e-Courses (e.g. Courseware)
• Event Registrations (e.g. EventEspresso)

Analyze Data & Feedback

The final step of the process is the collection and analysis of data. Gathering and interpreting data from existing traffic gives you the opportunity to discover new traffic opportunities.

Hopefully, by now you already have installed an analytics tool like Google Analytics on your website. Make sure you can also understand the data.

WordPress Traffic Automation Blueprint – Summary

All you have to do once you implement the above strategies is repeat the same process, fine-tuning and refining your methods as you go to grow your traffic and improve your results.

In summary:

• Begin with an expertly configured WordPress site backed by good marketing, technical and business systems,
• Implement a content marketing strategy (consider adding some paid advertising to drive traffic and generate useful data) to increase your reach and visibility online,
• Add plugins, list-building strategies, and other methods if required to help build authority and credibility, and also to increase engagement with users,
• Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
• Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, now you have a blueprint that will help you drive more visitors automatically to your WordPress web site and get better results online.

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