Tag: Increase Web Traffic

Welcome to Part Five of our Web Traffic Blueprint article series, where we show you how to create an automated traffic generation machine using the WordPress CMS.

So far, we have covered the following in this article series:

In Part 1 of this article series, we explain why using an expertly configured WordPress site is the key to generating automated web traffic …

(With an expertly configured WordPress blog, all you have to do to attract new web traffic is publish great content on a regular basis!)

In Part Two, we looked at the setup phase of the automation blueprint. We explained the best way to start if you don’t have a website yet, how to set everything up if you already have a site, and what to do if your website was built using WordPress.

(In Part two we show you how to set up WordPress on your domain)

In Part 3, we look at the configuration phase of the automation system. We explained how to configure all the settings (hosting, internal and external) that can affect your website’s ability to generate traffic automatically …

(In Part 3 we explain how to configure all the settings that can affect your website’s ability to generate traffic automatically)

In Part Four, we looked at ways to automate traffic to your website using a number of WordPress plugins.

(Publish once to WordPress and automate the distribution of your content to all other services!)

In Part 5 of the WordPress web traffic automation blueprint series, we look at ways to optimize the traffic system using various tools and strategies.

WordPress Web Traffic Automation Blueprint – Systems

In addition to having an expertly configured WordPress website, the key to generating consistent traffic of high quality is having a well-defined business vision, careful digital planning, and great systems in place.

(Automated traffic is the product of having a clear business vision, sound planning, and systems)

Let’s review the systems that will help you grow and manage new traffic.

These include:

• Marketing Systems – The processes and strategies used to create new traffic for your business.
• Technical Systems – How you keep your digital presence up and running for receiving new traffic.
• Business Systems – The systems used to manage and respond to traffic.

(Use systems to grow, automate, and manage your web traffic)

Let’s review the importance of the above systems briefly:

Marketing Systems

Your marketing systems consist of the processes and strategies used to create traffic for your business. Your online marketing systems can be tested by asking questions such as:

• What channels do you plan to use to drive new traffic (e.g. blogging, PPC advertising, video marketing, etc)?
• What resources and portion of your budget will you allocate to these channels?
• Who will create and optimize your content, sales funnels, and run your marketing campaigns?
• How will you test and measure the results of your online campaigns?

During the setup and configuration phase, you would have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising to help generate some results. If you’re tracking your marketing campaigns correctly, this should yield some actionable data, such as the keywords people are searching online to find your site, which you can use to create content targeted specifically to your audience.

Technical Systems

Your technical systems and processes ensure that your web presence remains up and running for receiving traffic. There’s no point driving traffic to your site if your site is constantly down or your pages are taking a long time to load.

Your technical systems include handling areas like webhosting, site maintenance and support, installing, configuring, and updating new software (e.g. plugins), customization, integration, troubleshooting, etc.

Your technical systems can be tested by asking questions such as:

• Who will look after my webhosting?
• Who is looking after my website and keeping my site maintained and up-to-date?
• Who will fix errors, troubleshoot problems, provide technical support and advice, etc. if you experience difficulties?

Many potential issues can be minimized if your planning and setup and configuration phases have been done correctly. As with all technology, however, you can expect new problems. Your technical systems need to be robust enough to handle these.

Business Systems

You need good operational systems to help you manage and respond to traffic. This includes:

• Communication systems
• Managing human and financial resources
• Handling leads and sales inquiries
• Order fulfillment
• Customer service/training
• etc.

If you intend to outsource your digital marketing and technical support, then make sure you have implemented great systems to manage all outsourcing processes.

WordPress Web Traffic Automation Blueprint – Optimizing Traffic Generation

If your business objectives are clear and your systems and processes are in place, all you need to focus on is implementing, optimizing and automating your “traffic loop”.

Let’s go through an example of how to implement, optimize, and automate a traffic loop. Take a look at the processes illustrated below …

(Traffic loop)

Increase Reach And Visibility Online

Step 1 of the process is to increase visibility for your business.

Useful Tips

• Your expertly configured WordPress site will allow you to instantly notify and publicize your content to social media accounts like Facebook, Twitter, Pinterest, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content online.
• As mentioned earlier, investing in some paid advertising (e.g. Google AdWords) can help generate data, which you can use to create content better targeted to your audience.
• Repurpose your content to leverage different media formats.
• Continue learning about ways to attract more visitors using methods like paid ads, solo ads, cross promotions, etc.

Tools & Strategies

We’ve covered a number of excellent plugins, tools, and strategies in earlier sections of this article series.

Also, contact us to learn more about WordPress plugins that allow you to easily add the following to your website or blog:

• Share your comments and posts online,
• Run contests, offer discounts/downloads for shares/likes,
• Display user generated content, feeds, etc.
• Publish and distribute content online in other media formats (e.g. videos, PDF guides, infographics, etc.)

Build Authority & Credibility

Getting more content published is great, but to make this activity more effective, your content also needs to be building authority and credibility with users.

Publishing authoritative content not only helps to establish your credibility, it also improves your chances of getting it shared on other sites and hence more visitors.

Tips

• Create and publish content that will add value to potential users and showcase your expertise. This includes content that informs and educates readers, training content, user reviews, adding testimonials, etc.
• Consider publishing an instructional PDF guide that you can sell or distribute online.

Tools, Plugins, & Methods

We have created a comprehensive course on content creation that you can plug into for free here:

Also, ask us about plugins that let you easily add the following to your site:

• Legal Pages
• Testimonials
• Customer Support (e.g. Helpdesk, Live Chat, etc.)
• Ratings
• User Reviews
• Badges/Certificates Of Trust

Grow Influence & Engagement

At some point, you may want to consider developing “traffic on tap.” You can achieve this by growing a list or starting your own online community or social network.

With “Traffic On Tap,” most of your traffic will come from customers or subscribers – people who already know you and trust you. Your influence and credibility can be used to generate new traffic with every post you publish or email you send out.

Tips

• Encourage visitors to leave comments and start discussions on your site.
• Add an autoresponder training course and encourage people to subscribe.
• Add a free, paid, or ‘freemium’ membership site.
• Start or join a Facebook/LinkedIn Group.

Tools And Strategies

Many solutions and plugins are available that can help grow your influence and improve engagement. For example:

• List-Building Solutions (e.g. Aweber, GetResponse, etc.)
• Contact Forms, Live Chat
• Forums and Discussion Groups (e.g. bbPress, BuddyPress)
• Polls and Surveys
• Webinars (e.g. Webinar JEO)
• Comment sharing
• Add media, image galleries, etc.

Identify Needs & Provide Solutions

If you take advantage of incoming traffic to discover what users need, you can develop new solutions, all of which provide new opportunities to generate additional traffic.

Useful Tips

• Create an e-learning program.
• Consider publishing expert reports that can be sold or distributed online (e.g. sell on Amazon.
• Consider adding e-commerce to your business.

Tools And Strategies

If you plan to provide solutions online (as opposed to just providing information), see other posts on this site to learn more about WordPress plugins that let you easily add the following to your website or blog:

• Membership Site plugins (e.g. Wishlist Member, S2 Member, etc.)
• e-Courses (e.g. Courseware)
• Event Registrations (e.g. EventEspresso)

Analyze Data & Feedback

The final step of the process is the collection and analysis of data. Gathering and interpreting data from existing traffic gives you the opportunity to discover new traffic opportunities.

You should already have installed an analytics tool like Google Analytics on your website. Make sure you can also understand the data.

WordPress Traffic Blueprint – Summary

Once you implement the above strategies, all you have to do is repeat the same process, fine-tuning and refining your methods as you go to grow your traffic and get better your results.

In summary:

• Start with an expertly configured WordPress site backed by good marketing, technical and business systems,
• Implement a content marketing strategy (consider also investing in some paid advertising to drive traffic and generate useful data) to increase your reach and visibility online,
• Add plugins, list-building strategies, and other solutions as needed to help build authority and credibility, and also to increase engagement with visitors,
• Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
• Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, now you have a blueprint that will help you drive more traffic automatically to your web site and build a better business online.

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