Tag: Increase Web Traffic

Welcome to Part Five of our Web Site Traffic Blueprint article series, where we explain how to grow your business online automatically using WordPress.

So far, we have covered the following in this article series:

In Part One, we explained why using an expertly configured WordPress site is the key to automating traffic to your website …

(With an expertly configured WordPress blog, all you have to do is post web content on a consistent basis to automatically bring more web traffic!)

In Part 2, we focused on critical setup decisions. We helped you understand the best way to get started if you don’t have a website yet, how to set everything up if you already have a website, and what to do if your website was built using WordPress.

(In Part two we show you where to set up a WordPress web site on your domain)

In Part Three, we discuss important configuration decisions. We configured webhosting settings, WordPress settings, and external settings that can affect your website’s traffic-getting ability …

(In Part 3 we show you how to configure all the settings that affect your website’s ability to generate traffic automatically)

In Part Four, we discussed ways to automate the traffic-generation process with plugins.

(Publish once, automate the rest!)

In this article, we discuss ways to optimize traffic generation using a number of tools and methods.

WordPress Traffic Automation System – Traffic Optimization Systems

In addition to having an expertly configured WordPress website, the key to generating consistent traffic of high quality is having a clearly-defined business vision, sound digital planning, and good systems in place.

(Generating regular traffic is the product of having a clear business vision, sound planning, and excellent systems)

Let’s review the systems that will help you grow and manage this traffic.

These systems include:

• Marketing Systems – How you drive traffic to your business.
• Technical Systems – The systems used to ensure that your digital presence remains up and running for receiving new traffic.
• Business Systems – The systems used to manage and respond to traffic.

(Use systems to grow, automate, and manage your traffic)

Let’s review the importance of the above systems briefly:

Marketing Systems

Your marketing systems consist of the processes and strategies used to drive traffic to your business. You can test your marketing systems by asking questions such as:

• What is your content marketing strategy/online marketing strategy?
• What resources and portion of your budget will you assign to your marketing channels?
• Who will create and optimize your content and run your marketing campaigns?
• How will you track conversions and measure the ROI of your online campaigns?

During the setup and configuration phase, you would have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising to help generate some actionable data, such as the keywords people are searching online to find your site, which you can use to create web content better targeted to your audience’s needs.

Technical Systems

Your technical systems keep your digital presence up and running for receiving traffic. There’s no point driving traffic to your site if your site is down or your pages take a very long time to load.

Your systems include handling areas like webhosting, site maintenance and support, installing, configuring, and updating new applications (e.g. plugins), integration, customization, troubleshooting, etc.

You can test your technical systems by questions such as:

• Who will look after my webhosting?
• Who will look after my website and keep my site maintained and up-to-date?
• Who will fix errors, troubleshoot problems, provide technical support and advice, etc. should things go wrong?

Many potential problems can be minimized if your website planning process and setup and configuration phases have been done correctly. As with all technology, however, you should expect to face problems. You will need the right technical systems in place to handle these.

Business Systems

You need good business systems in place to help you manage and respond to the influx of traffic. These include:

• Communication systems
• Managing human and financial resources
• Handling sales enquiries
• Order fulfillment
• Customer training/service
• etc.

If you intend to outsource your digital marketing and technical maintenance, then make sure you also implement excellent systems for managing all outsourcing processes.

WordPress Web Traffic Automation System – Traffic Loops

With clear business objectives and great systems in place, all you need to focus on is how to develop and optimize your “traffic loop”.

Let’s walk through an example of how to implement, optimize, and automate a traffic loop. Take a look at the processes illustrated below …

(Implementing, optimizing and automating your traffic loop)

Increase Reach And Visibility Online

The first step of the process is to get your business exposed to as many potential users as your resources allow.

Tips

• Your expertly configured WordPress site allows you to instantly share your content on traffic-getting sources like Facebook, Twitter, LinkedIn, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content through your expertly configured WordPress site.
• As mentioned earlier, investing in some paid advertising can help generate actionable and intelligent data such as the keywords people are searching online to find your site, which you can use to create web content targeted specifically to your audience’s needs.
• Repurpose your content to leverage the power, appeal, and reach of different media formats.
• Continue learning about ways to get more web site traffic using methods like LinkedIn, solo ads, joint ventures, etc.

Plugins, Tools, And Methods

We’ve covered a number of useful tools, plugins, and methods in previous sections of this tutorial series.

Also, if you haven’t already, see other posts on this site to learn more about plugins that let you easily add the following to your site:

• Share your posts online with others,
• Run contests, offer discounts/downloads for likes/shares,
• Accept user generated content, feeds, etc.
• Distribute content online in different media formats (e.g. videos, PDF guides, slides, etc.)

Build Authority & Credibility

Getting more of your content out there is a great first step, but to make this activity more effective, your content also needs to be building authority and credibility with visitors.

Publishing better quality content improves your chances of getting more people to link to it and share it around and hence more traffic.

Useful Tips

• Create and publish content that will add value to your audience and showcase your expertise. This includes content that educates and informs readers, training content, case studies, adding testimonials, etc.
• Consider publishing special guides that can be sold or distributed online (e.g. sell on Amazon.

Tools And Strategies

We have created a detailed email course on content creation that you can plug into for free here:

Also, look for plugins that allow you to easily add the following to your site:

• Legal Pages
• Testimonials
• Customer Support (e.g. Helpdesk, Live Chat, etc.)
• Ratings
• User Reviews
• Badges/Certificates Of Trust

Grow Influence & Engagement

As your business grows, you may want to consider developing “traffic on demand.” You can do this by building a list or starting a forum or network.

With “Traffic On Demand,” all of your traffic will come from an audience of existing customers or subscribers – people who already know you and trust you. Your influence and reputation can be used to generate new traffic with a single post or email.

Traffic Optimization Tips

• Encourage users to leave comments and start discussions on your site.
• Add an email newsletter and encourage people to subscribe.
• Add a paid, free, or ‘freemium’ membership site, online forum, or social community.
• Start or join a Facebook/LinkedIn Group.

Plugins, Tools, And Methods

Many solutions and plugins are available that are easy to implement and can help increase your online influence and improve user engagement. For example:

• Autoresponders/Email Newsletters (e.g. Aweber, GetResponse, etc.)
• Contact Forms, Live Chat
• Forums & Discussion Groups (e.g. bbPress, BuddyPress)
• Polls and Surveys
• Webinars (e.g. Webinar JEO)
• Comment sharing
• Add media, image galleries, etc.

Identify Problems And Provide Solutions To These

By taking advantage of incoming traffic to find out what problems your visitors are trying to solve, you can have an endless funnel of ideas for new solutions, all of which provide new opportunities to generate additional traffic.

Tips

• Consider creating an e-learning program.
• Consider publishing a special report or even an e-book that you can sell or distribute online (e.g. sell on Clickbank.
• Consider adding e-commerce to your site.

Plugins, Tools, And Methods

If you plan to provide services, products, and solutions online (as opposed to just providing information), then some of the more useful WordPress plugins you may want to consider adding to your website include:

• Membership Sites (e.g. Wishlist Member, S2 Member, etc.)
• e-Courses (e.g. Courseware)
• Event Registrations (e.g. EventEspresso)

Analyze Data & Feedback

The final step of the process is the collection and analysis of data. Learning to gather and interpret data from existing traffic gives you the opportunity to discover new traffic opportunities.

Hopefully, by now you already have installed an analytics tool (e.g. Google Analytics) on your website. Make sure you also learn how to interpret the data.

WordPress Web Traffic Automation Blueprint – Summary

Once you implement the above strategies, all you have to do is rinse and repeat, fine-tuning and refining your methods as you go to grow your traffic and get better your results.

In summary:

• Start with an expertly configured WordPress site backed by solid marketing, technical and business systems,
• Implement a content marketing strategy (consider adding some paid advertising to drive traffic and generate useful data) to increase your reach and visibility online,
• Add plugins, list-building strategies, and other solutions if necessary to help build authority and credibility, and also to improve engagement with users,
• Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
• Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, this post has given you a blueprint that will help you drive more visitors automatically to your WordPress website and build a better business online.

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