Tag: Web Traffic

Welcome to Part Five of our Web Site Traffic Blueprint article series, where we explain how to create an automated web traffic generation machine using the WordPress CMS platform.

So far, we have covered the following in this article series:

In Part One of this article series, we explained why using an expertly configured WordPress website or blog is the key to automating traffic to your site …

(With an expertly configured WordPress website, all you have to do is publish fresh content on a regular basis to automatically begin bringing new traffic!)

In Part 2, we focused on the setup phase of the traffic automation system. We helped you understand the best way to get started if you don’t have a web presence yet, how to set things up if you already have a site, and what to do if your site was built using WordPress.

(In Part 2 we show you where to set up a WordPress website or blog on your domain)

In Part Three, we focus on the configuration phase of the blueprint. We explained how to configure all the settings (hosting, internal and external) that can affect your website’s ability to generate traffic automatically …

(In Part Three you learn how to configure all the settings that can affect your site’s ability to generate traffic automatically)

In Part Four, we discussed ways to automate the traffic-getting process using a number of WordPress plugins.

(Publish once to WordPress and automate your content distribution to all other channels!)

In Part 5 of the WordPress web traffic automation blueprint article series, we discuss ways to optimize your traffic with a number of different tools and strategies.

WordPress Traffic Automation System – Traffic Optimization Systems

In addition to getting your WordPress site expertly configured, the key to generating quality traffic consistently is having a clear business vision, sound digital planning, and great systems and process in place.

(Optimizing traffic is the result of having a clear business vision, planning, and systems)

Let’s briefly review the systems that will help you grow and manage all traffic.

These systems include:

• Marketing Systems – How you create traffic for your business.
• Technical Systems – How you ensure that your digital presence remains up and running for receiving new traffic.
• Business Systems – The systems and processes used to manage and respond to traffic.

(Systems help you grow and manage your traffic)

Let’s briefly review the importance of the above systems:

Marketing Systems

Your marketing systems consist of the processes and strategies used to drive traffic to your business. You can test your marketing systems by asking questions such as:

• What is your content marketing strategy?
• What resources and portion of your budget will you apply to these marketing channels?
• How will you create your content and run your marketing campaigns?
• How will you measure the results of your marketing campaigns?

During the setup and configuration phase, you would have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising to help you generate some actionable data, such as the keyword phrases people are searching online to find your site, which you can use to create web content targeted specifically to your audience.

Technical Systems

Your technical systems and processes keep your online presence optimized for receiving new traffic. There’s no point driving traffic to your site if your site is constantly experiencing problems or your web pages are taking too long to load.

Your systems include handling areas like webhosting, website maintenance and support, installing, configuring, and updating software (e.g. plugins), integration, customization, troubleshooting, etc.

Your technical systems can be tested by asking questions such as:

• Who is looking after my server?
• Who looks after my website and keeps my site maintained and up-to-date?
• Who will fix errors, troubleshoot problems, provide technical support and advice, etc. if any issues occur?

Many potential issues can be minimized if your website planning and setup and configuration phases have been completed correctly. Like all technology, however, you can expect problems. You will need the right technical systems in place to handle these.

Business Systems

You need good operational systems in place to help you manage and respond to the influx of new traffic. These include:

• Communication systems
• Resources management – human, financial
• Handling leads and sales inquiries
• Order fulfillment
• Customer training/service
• etc.

If you plan to outsource areas of your digital marketing and technical services, then make sure you also implement good systems to manage all outsourcing processes.

WordPress Web Traffic Blueprint – Traffic Optimization

With clear business objectives and great systems in place, all you need to focus on are ways to develop, optimize, and further automate your “traffic loop”.

Let’s walk through an example of implementing, optimizing, and automating a traffic loop. Take a look at the processes illustrated below …

(An effective traffic loop)

Increase Reach & Visibility Online

Step 1 of the process is to expose your business to as many members of your target audience as possible.

Useful Tips

• An expertly configured WordPress site will allow you to automatically publish your content on sites like Facebook, Twitter, Pinterest, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content through your expertly configured WordPress site.
• As mentioned earlier, investing in some paid advertising can help generate actionable data, which you can use to create content targeted specifically to your audience’s needs.
• Repurpose your content to leverage different media formats.
• Continue learning about ways to bring more web traffic using methods like LinkedIn advertising, PPC advertising, forum ads, etc.

Plugins, Tools, And Methods

We’ve covered a number of useful plugins, tools, and strategies in earlier sections of this tutorial series.

Also, if you haven’t already, ask us about WordPress plugins that let you easily add the following to your website:

• Share your comments and posts online with others,
• Run contests, offer discounts/downloads for shares/likes,
• Display user generated content, feeds, etc.
• Publish and distribute content online in other media formats (e.g. videos, PDF guides, audio, etc.)

Build Authority And Credibility

Getting more of your content published is a great first step, but to make this activity more effective, your content needs to build authority and credibility with visitors.

Publishing authoritative content not only helps to establish your credibility, it also improves your chances of getting more views from social sharing and hence more traffic.

Useful Tips

• Create and publish content that will add value to users and showcase your expertise. This includes content that informs and educates readers, training content, user reviews, adding testimonials, etc.
• Consider publishing an e-book that can be sold or distributed online (e.g. sell on Clickbank.

Tools & Methods

We have created an entire course on content creation that you can plug into at no cost here:

Also, learn more about plugins that allow you to easily add the following to your website:

• Legal Pages
• Testimonials
• Customer Support (e.g. Helpdesk, Live Chat, etc.)
• Ratings
• User Reviews
• Badges/Certificates Of Trust

Grow Influence And Engagement

As your business grows, you may want to consider developing “traffic on demand.” You can do this by building a list or starting your own community.

With “Traffic On Tap,” most of your traffic comes from customers or subscribers – people who already know you and trust you. Your influence and reputation can be used to generate traffic with every post you publish or email you send out.

Traffic Tips

• Encourage users to leave comments and start discussions on your site.
• Add an autoresponder newsletter and encourage people to subscribe.
• Add a free or paid membership site.
• Create or join a Facebook/LinkedIn Group.

Tools And Methods

There are many solutions and WordPress plugins that are easy to implement and can help grow your influence and improve user engagement. For example:

• Autoresponders/Email Newsletters (e.g. Aweber, GetResponse, etc.)
• Contact Forms, Live Chat
• Forums & Social Communities (e.g. bbPress, BuddyPress)
• Polls & Surveys
• Webinars (e.g. Webinar JEO)
• Comment sharing
• Add media, image galleries, etc.

Identify Problems & Provide Solutions

By taking advantage of incoming traffic to listen to what problems your visitors are trying to solve, you should have no problem coming up with ideas for new products and services, all of which provide new opportunities to generate new sources of web traffic.

Useful Tips And Ideas

• Consider creating an e-learning course.
• Consider publishing an e-book that you can sell or distribute online (e.g. sell on on the Amazon Kindle store.
• Consider adding an e-commerce store to your site.

Plugins, Tools, And Strategies

If you plan to provide services and products online (as opposed to just providing information), learn more about plugins that allow you to easily add the following to your WordPress site:

• Membership Site plugins (e.g. Wishlist Member, S2 Member, etc.)
• Learning Management Systems (e.g. Courseware)
• Event Registrations (e.g. EventEspresso)

Analyze Data & Feedback

The final step of the process is to collect and analyze data. Learning to gather and interpret data from existing traffic lets you discover new traffic opportunities.

You should already have installed an analytics program (e.g. Google Analytics) on your website. Make sure you also learn how to interpret the data.

WordPress Traffic Automation Blueprint – Summary

Once you implement the above strategies, all you have to do is rinse and repeat, fine-tuning and refining your methods as you go to grow your traffic and improve your results.

In summary:

• Begin with an expertly configured WordPress site backed by good marketing, technical and business systems,
• Implement a content marketing strategy (with some paid advertising to drive traffic and generate useful data) to increase your reach and visibility online,
• Add plugins, list-building strategies, and other solutions if necessary to help build authority, trust, and credibility, and also to improve engagement with visitors,
• Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
• Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, now you have a blueprint that will help you drive more visitors automatically to your WordPress web site and improve your business online.

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