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Building Reputation With Testimonials And User Reviews

Building Your Reputation With Testimonials And User Reviews

Are you stuck doing what you’ve always done to attract and retain new customers, only to get the exact same results? Most business owners don’t need to be told that finding effective ways of generating new business can be very hard and frustrating. Just trying to keep your business afloat takes a lot of your time, money and energy, and sometimes this can feel like it’s just not worth the effort.

In today’s digital economy, you just can’t ignore the effect of what potential customers are doing online, especially if they are posting negative comments about your business.

Ignoring what users may be saying online about your business could be a costly mistake!

You may also be doing your business a great disservice if you don’t spread the positive things your clients say about your services and products. Testimonials, user reviews, and case studies are powerful ways of helping you market your products and services online and should be used in your content marketing strategy.

In this article, we’ll show you ways to improve your conversions using awesome user testimonials.

Testimonials And Consumer Reviews

Legendary American businessman and showman Phineas Taylor P.T. Barnum once said that “Nothing draws a crowd quite like a crowd.”

P.T. Barnum obviously understood the power of “social proof”. Social proof-based content is a powerful way of getting your business promoted effectively. Genuine testimonials and reviews quoted directly from existing users are far more persuasive for drawing new clients, customers or users than anything you say about your own products or services.

There is clearly an untapped source of opportunities for generating new business that most small businesses simply do not utilize, or utilize correctly … reviews and testimonials from their happy clients!

Customer reviews and customer testimonials are a terrific way to build credibility for your services or products.

Studies conducted by many leading marketing research firms all lead to the same conclusion: adding testimonials and reviews to your sales information pages helps reduce doubts potential customers may have about a particular product or service, helps users select products and increases sales.

Below are just some of the findings available to support this:

(Above figures sourced from eConsultancy.com)

Adding Consumer Testimonials And Reviews – Online Reputation Management

Adding great reviews and testimonials to your site from very satisfied customers is important for growing your business online and creating a solid online reputation.

Reviews and testimonials, however, can work both ways and impact your business both positively and negatively.

You see, people may not be saying bad things about your business, products or services directly to you, but they could post negative comments on Facebook or a discussion thread about an unpleasant experience they’ve just had using your products and this could be doing far more damage to your business than all the good work you’ve been putting into building it.

This is where online reputation management becomes vitally important to your online business success.

Misconceptions about online reputation management, such as being too complicated or too time-consuming (or the belief that you really don’t need to worry about it) may be causing damage to your business without you even being aware of it.

See this article to learn more about a simple WordPress plugin that can help to avoid the escalation of problem reviews about your products through effective user review management:

Tips On Improving Your Conversions With Testimonials

Testimonials, user reviews, and case studies are persuasive when it comes to helping you market your products and services online and should be included as part of your content marketing strategy. When you quote responses from clients in your content, you:

Here are some practical tips on how to create testimonials:

How To Get Testimonials From Your Customers

Just Ask

If you have just completed performing a service, or a customer says they are really happy with your product or service, ask them for a testimonial.

Follow these useful tips for requesting testimonials from customers:

Offer To Post A Link Back To The Source

Offer to post a link back to their website in exchange for their testimonial. This is often enough of an incentive for clients to provide a testimonial. It also makes the implicit statement to visitors that your testimonials are not fake and can be verified.

Add Testimonial Requests To Your Auto Responder/Newsletter Messages

If you have a list of subscribers, include requests for a testimonial in one of your autoresponder broadcasts. This should be timed to reach subscribers just after your clients have had a chance to experience your products or services. Use words like “I need a quick favor” in the subject of your email and make the point of your email or message specifically about asking them to provide honest feedback, a testimonial, or a review.

Use LinkedIn

The LinkedIn “Recommendations” feature allows you to obtain testimonials from other members that become part of your account. With LinkedIn, the process for requesting and providing recommendations is user-friendly and the person who provides the recommendation gets a link to their profile. If you get a recommendation on LinkedIn, ask for permission to reprint it on your site (you can offer to publish a link back to their profile in exchange).

Create A Testimonials Section

Create a “Testimonials” page and add a “read more testimonials …” link to your main testimonials section wherever you have added new testimonials on your content sections.

Tip: You can measure how effective user testimonials are by how long visitors remain on the section of your pages or posts where you have added your testimonial content. A great tool for measuring visitor behaviour on your site are “heatmaps”.

We have written an article about a heatmap technology you can add to your site to understand visitor behavior here:

WordPress Testimonial Plugins

If your website or blog is powered by WordPress, you can use a plugin to add and display testimonials. Some plugins also allow you to add a form to your pages inviting users to submit reviews and testimonials.

Once your plugin is installed and set up (with instructions for using the testimonials submission form – if available), all you have to do is refer users to your “Testimonials” section.

Check out the testimonial plugins below:

Easy Testimonials

Easy Testimonials is a free WP plugin that lets you add client testimonials to the sidebar as a widget, or embed them into a Page or Post using a shortcode. The plugin also lets you insert a list of all testimonials or output a random testimonial, and include images with testimonials, which is great for adding a photo of the testimonial author, a company logo, etc.

The plugin also comes with a “pro” version that has additional features and plugin support.

To download this plugin, go here:

Testimonials Widget

Testimonials Widget is a free plugin that lets you add random or selected portfolios, quotes, reviews, or text with videos or images on your posts and pages. You can insert testimonials using a shortcode, theme functions, or widgets with category and tag selections and specify different display options such as random or specific ordering.

Testimonials Widget has plenty of additional features available via a premium version, including built-in functions SEO functionality and plugin support.

To download and use the plugin, visit this site:

Testimonials WordPress Plugin

This premium WP plugin provides many great features right out of the box, including:

Visit this site to download and use the plugin:

To learn how to add testimonials in WordPress, see the tutorial below:

In Summary …

Testimonials and user reviews are powerful sources of content that can help your business add credibility, build authority, improve online reputation, and grow your sales funnel. Always ask for feedback, reviews, and testimonials from your clients or customers, and start publishing these on your web site.

Additional Info

The articles below are a great source of information about creating effective testimonials and were helpful in providing research and information for sections of this article:

We also recommend subscribing to our Free Content Marketing Email Training Series. You will receive regular training emails with easy-to-digest information and practical tips that will show exactly how to drive more traffic to your website, save money creating high-quality content for your site visitors and grow your business online using content marketing. It’s not only a great course with loads of useful information, it’s also 100% FREE!



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