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Building Reputation With Testimonials And User Reviews

How To Build Your Reputation With User Testimonials And Reviews

Are you stuck in a cycle of doing what you’ve always done to attract new customers, only to get the exact same results? As most small business owners know, that finding new ways of generating new customers can be hard. Just trying to keep your business afloat takes up a lot of your time, money and energy, and sometimes this can feel like it’s just not worth the effort.

In today’s digital, mobile and social-driven economy, it’s foolish to ignore the effect of online consumer behavior, especially if they are talking about your business.

Don’t ignore what clients may be saying online about your business!

By the same token, you may also be doing your business a disservice if you don’t publish the positive things your clients say about your products, services, customer support, etc. User reviews, testimonials, and case studies are effective ways of marketing your products and services online and should be included as part of your content.

In this article, we’ll show you how to achieve better results online with compelling client testimonials.

Testimonials And Customer Reviews

The great, legendary businessman and showman Phineas Taylor (Aka “P.T.”) Barnum is often quoted as having said that “Nothing draws a crowd quite like a crowd.”

P.T. Barnum understood the power of “social proof”. Social proof-driven content is a powerful way of getting your business promoted effectively. Genuine testimonials quoted directly from existing clients are far more persuasive for attracting new clients, customers or users than anything you can say about your own products or services.

There is clearly an untapped source of opportunities for generating new business that most small businesses simply do not utilize, or utilize correctly … client reviews!

Reviews and testimonials are great for building credibility for your business.

Tests conducted by leading research companies all point to the same inevitable conclusion: adding customer testimonials and reviews to your sales information reduces doubts potential customers may have about buying some products, helps users select products and helps increase sales.

Below are just some of the statistics available to support this:

(Above figures sourced from eConsultancy.com)

Adding Client Reviews – Online Reputation Management

You should be adding positive testimonials and reviews from very happy clients who have experienced positive results with your business to your site.

Customer testimonials and reviews, however, are like double-edged swords; they can impact your business both positive and negative ways.

You see, people may not be saying bad things about your services directly to you, but they could have posted negative comments on Facebook or a user thread about an unpleasant encounter they’ve just had with you or your business and this could be costing you business.

This is where online reputation management becomes important to your business success.

Misconceptions about engaging in online reputation management practices, such as being too complicated or too time-consuming (or the belief that you really don’t need it) could be causing damage to your business without you even realizing it.

See this article to learn more about a tool for WordPress users that lets you legally and ethically manage customer feedback:

Tips On Improving Your Sales Conversions With Customer Testimonials

Testimonials, user reviews, and case studies are effective when it comes to helping you market your products and services online and should be used in your content marketing strategy. When you include your own client responses in your content, you:

Here are some useful tips on how to create compelling customer testimonials:

How To Get Customer Testimonials

Just Ask

Getting a testimonial from a satisfied customer can be as simple as just asking for it.

Here are some useful tips for requesting testimonials:

Offer To Post A Link Back To Their Site

Offer to add a link back to their website in exchange for their testimonial. This is a great incentive for clients to provide a testimonial. It also makes an implicit statement to visitors that your testimonials are real and can be verified.

Include A Testimonial Request In Your Auto Responder/Newsletter Messages

If you have a subscriber list, include requests for a testimonial in a regularly-spaced email message. Preferably, this should be timed to reach subscribers just after your customers have had a chance to assess the results of using your product, service or solution. Use words like “I need your help” in the subject of your message and make the point of your email or message specifically about asking customers for honest feedback, a testimonial, or a review of your services.

Use LinkedIn

The LinkedIn “Recommendations” feature lets you obtain testimonials from other members that become part of your profile. The process for requesting and providing recommendations is quite user-friendly and the person providing the recommendation receives a link to their profile. If you get a recommendation on LinkedIn, ask their permission to reprint it on your website (and offer to add a link back to their website or profile in exchange).

Create A Customer Testimonials Section On Your Site

Create a “Testimonials” page and add a “read more testimonials …” link to this section throughout your site.

Practical Tip: You can measure how effective testimonials are by how long visitors stay on the section of your pages or posts where you have added the testimonial content. ”Heatmapping” technology is a great way to understanding what visitors are doing on your site.

We have written an article about adding heatmaps to your site to track visitor behaviour here:

Testimonial Plugins For WordPress

If you use WordPress, you can use a plugin to display testimonials. Some plugins also allow you to add a form to your pages inviting users to submit reviews and testimonials.

Once your plugin is installed and set up (remember to provide simple instructions for using the testimonials submission form – if available), all you have to do is send customers to your “Testimonials” section.

Check out the plugins below:

Easy Testimonials

Easy Testimonials is a free plugin that lets you add user testimonials to the sidebar as a widget, or embed testimonials into your pages and posts using a shortcode. Easy Testimonials also lets you insert a list of all your testimonials or output a random testimonial, and include an image with each testimonial, which is great for adding a photo of the testimonial author, their logo, etc.

Easy Testimonials also can be upgraded to a “pro” version that has additional features and technical support.

To download and use this plugin, visit this site:

Testimonials Widget

Testimonials Widget is a free WordPress plugin that lets you add random or selected portfolios, reviews, quotes, or text with videos or images on your site. You can insert testimonials using a shortcode, theme functions, or widgets with category and tag selections and have multiple display options such as random or specific ordering.

The plugin has loads of additional features available via a premium version, including built-in functions SEO functionality and technical support.

Visit this site for more information about using the plugin:

Testimonials WordPress Plugin

This is a premium plugin that provides plenty of great features right out of the box, including:

Visit this site to download this plugin:

To learn how to add testimonials in WordPress, see the tutorial below:

In Summary …

Testimonials and customer reviews are powerful sources of content that help your business in terms of adding credibility, building authority, improving online reputation, and growing your sales funnel. Always ask for feedback, reviews, and testimonials from your customers or clients, and publish positive content about your business on your website.


The articles below are a great source of information on creating effective clients testimonials and were also used when researching information for sections of this article:

We also recommend subscribing to our Free Content Marketing Email Training Series. You will receive regular training emails with easy-to-digest information and practical tips that will teach exactly how to drive more traffic to your web site, save money creating useful content that will add value to your visitors and grow your business online using content marketing strategies. It’s not only a great course with loads of useful information, it’s also completely FREE!



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