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Building Reputation With Testimonials And User Reviews

Building Your Reputation With User Testimonials And Reviews

Are you stuck in a cycle of doing what you’ve always done to attract customers, only to get the exact same disappointing results? As most small business owners know, that finding new ways of generating new customers can be extremely difficult, confusing and frustrating. Just trying to keep your business afloat takes up a lot of your time, money and energy, and sometimes this can feel like it’s just not worth the effort.

In today’s digital, mobile and social-driven economy, ignoring what consumers may be saying online about your business could be a costly mistake!

Ignoring what your customers may be saying online about your business could be a costly mistake!

By the same token, you could be doing your business a great disservice if you are not spreading the positive things your customers are saying about your products and services. User reviews, testimonials, and case studies are powerful ways of helping you market your products and services online and should be used throughout your content.

In this article, you’ll learn how to get better results online using profit-boosting user testimonials.

Testimonials And Customer Reviews

Legendary businessman and showman Phineas Taylor P.T. Barnum is often quoted as having said that “Nothing draws a crowd quite like a crowd.”

P.T. Barnum understood the power of “social proof”. Social proof-based content is a powerful way of getting your business promoted effectively. Quoting genuine reviews directly from existing customers is satisfied clients are far more persuasive when it comes to drawing new clients, customers or users than anything you have to say about your own products or services.

There is a source of untapped opportunities for generating new business that most businesses just aren’t utilizing, or utilizing correctly … testimonials and reviews from customers!

User reviews and testimonials are a fantastic way to build credibility for your products or services.

Tests conducted by leading companies all lead to the same conclusion: adding customer reviews and customer testimonials to your sales information decreases doubts potential customers may have about buying products or services, helps users select products and increases sales.

Below are just some of the findings available to support this:

(Source: eConsultancy.com)

Adding Customer Testimonials And Reviews – Managing Online Reputation

You should be adding reviews and testimonials from really happy clients to your site.

Testimonials and reviews, however, can work both ways and impact your business both positively and negatively.

People may not be saying bad things about your business, products or services directly to you, but they could be posting updates on Facebook or a forum about a bad experience they’ve just had with your business and this could be doing far more damage to your business than all the good work you’ve been putting into building it.

This is where online reputation management becomes vitally important to your success.

Misconceptions about engaging in online reputation management practices, such as the process being too complicated or too time-consuming (or the belief that you really don’t need to worry about it) could be harming your business without you even realizing it.

See this article to learn more about a simple plugin for WordPress users that lets you legally and ethically manage customer reviews:

Improving Your Sales With Client Testimonials – Useful Tips

Testimonials, user reviews, and case studies are effective when it comes to helping you market your products and services online and should be included in your content marketing strategy. When you include your own user responses in your content, you:

Here are some practical tips on improving your conversions with user testimonials:

How To Get Testimonials From Clients


Getting a testimonial from a happy customer can be as simple as just asking for it.

Follow these useful tips for requesting testimonials:

Offer To Publish A Link To Their Site

Offer to add a link back to their site in exchange for their testimonial. This is a great incentive to get clients to provide you with a testimonial. It also makes the implicit statement to visitors that your testimonials are real and can be verified.

Add Testimonial Requests To Your Auto Responder/Newsletter Messages

If you have a subscriber list, include a request for a testimonial in a regularly-spaced email broadcast. This should be done as soon as your customers have had a chance to experience your solution. Use words like “I need your help” in your email subject and make the point of your email or message specifically about asking clients to provide honest feedback, a testimonial, or a review.

Use LinkedIn

The LinkedIn “Recommendations” feature is a great way to obtain testimonials from other members for your account. With LinkedIn, the process for requesting and providing recommendations is quite user-friendly and the person who provides the recommendation receives a link to their profile. If you get a recommendation on LinkedIn, ask for permission to reprint it on your website (tip: offer to publish a link back to their profile in exchange).

Create A Testimonials Page On Your Site

Create a new section for customer testimonials and add a “more testimonials …” link pointing to your main testimonials page whenever you add small blocks of testimonials on your site.

Tip: You can measure the effectiveness of customer testimonials by how long visitors stay on the section of your pages or posts where you have added the testimonial content. A great tool for measuring what visitors are doing on your site are “heatmaps”.

We have written an article about adding heatmaps to your website to understand visitor behaviour here:

Using WordPress Plugins

If your website or blog is powered by WordPress, you can use a plugin to display testimonials. Some plugins also allow you to add forms to your pages where users can submit reviews and testimonials.

Once your testimonial plugin is installed and set up (remember to provide simple instructions for adding testimonials via the submission form – if available), you can then send clients to your “Testimonials” page.

Here are some great testimonial plugins you can check out:

Easy Testimonials

Easy Testimonials is a free WordPress plugin that lets you add customer testimonials to your sidebar as a widget, or embed testimonials into a Page or Post using a shortcode. Easy Testimonials also lets you publish a list of all testimonials or output a random testimonial, and include images with testimonials, which is great to add a photo of the testimonial author, a company logo, etc.

The Easy Testimonials plugin also comes with a “pro” version with additional features and technical support.

Go here for more information about using the plugin:

Testimonials Widget

Testimonials Widget is a free plugin that lets you add random or selected portfolios, quotes, reviews, or text with images or videos on your website. You can insert testimonials via a shortcode, theme functions, or widgets with category and tag selections and have multiple display options such as random or specific ordering.

The plugin makes loads more features available via a premium version, including built-in functions for better search engine results and plugin support.

To download this plugin, visit this site:

Testimonials WordPress Plugin

This is a premium plugin that provides many great features right out of the box, including:

To learn more about this plugin, go here:

To learn how to add testimonials in WordPress, see the tutorial below:

In Conclusion …

Testimonials and user reviews are powerful sources of content that can help your business in terms of adding credibility, building authority, improving online reputation, and growing your sales funnel. Always ask for testimonials, reviews, and feedback from your customers or clients, and start publishing these on your website.

Additional Info

For additional sources of information and resources about creating engaging testimonials read these articles:

We also recommend subscribing to our Free Content Marketing Email Training Series. You will receive a comprehensive series of training emails with actionable information that will teach exactly how to drive more traffic to your website, save money creating high-quality content that will add value to your site visitors and grow your business online using content. It’s not only a great course with loads of useful information, it’s also 100% FREE!



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