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Building Reputation With Testimonials And User Reviews

Build Your Reputation With User Testimonials And Reviews

Are you stuck doing what you’ve always done to attract and retain customers, and getting the exact same disappointing results? Most small business owners don’t need to be told that generating new customers can be hard. Just trying to remain in business takes up a lot of your time, money and energy, and sometimes this can feel like it’s just not worth the effort.

In today’s online and social media-driven economy, ignoring what consumers may be saying online about your business could be a costly mistake!

Don’t ignore what your customers may be saying online about your business!

You could be doing your business a great disservice if you are not promoting the positive things your clients say about your products, services, user support, etc. User reviews, testimonials, and case studies are effective when it comes to marketing your products and services online and should be added to your content marketing.

In this article, you’ll learn tips for turning more visitors into prospects with powerful user testimonials.

User Reviews

Legendary showman and businessman Phineas Taylor (Aka “P.T.”) Barnum is often quoted as having stated that “Nothing draws a crowd quite like a crowd.”

P.T. Barnum obviously understood the power of “social proof”. Social proof-based content is a powerful way of getting your business promoted effectively. Reviews from your existing customers are far more persuasive for attracting new clients than anything you can say about your own products or services.

There is a source of untapped opportunities for generating new business that most small businesses just aren’t utilizing, or utilizing correctly … testimonials and reviews from your users!

Customer reviews and testimonials are terrific for building credibility for your services and products.

Studies conducted by many leading marketing firms all seem to point to the same conclusion: user reviews and testimonials help reduce doubts potential customers may have about a particular product or service, help with product selection and increases sales.

Below are just some of the stats available to support this:

(The figures above were sourced from eConsultancy.com)

Adding User Reviews – Online Reputation Management

Adding positive testimonials and reviews to your site from delighted clients is essential for growing your business online.

User reviews and customer testimonials, however, can work both ways and affect your business both positively and negatively.

You see, people may not be saying bad things about your business directly to your face, but they could be posting negative comments on a forum about a bad experience they’ve just had with your services and this could be costing you business.

This is where online reputation management becomes a vitally important aspect of your business success.

Misconceptions about managing your reputation online, such as the process being too complicated or too time-consuming (or the belief that you really don’t need to worry about it) could be seriously harming your business without you even being aware of it.

See this article to learn more about a WordPress plugin that lets you legally and ethically manage customer reviews:

Improving Your Sales With Awesome Customer Testimonials – Useful Tips

Testimonials, user reviews, and case studies are powerful when it comes to helping you market and promote your products and services online and should be added to your content marketing. When you include your own customer responses in your content, you:

Below are some practical tips on creating powerful user testimonials:

How To Get Customer Testimonials


Getting a testimonial from a happy customer can be as simple as just asking for it.

Follow these useful tips for soliciting testimonials from clients:

Offer To Publish A Link Back To The Source Wherever You Publish Their Testimonial

Offer to post a link back to their website in exchange for their testimonial. This is a great incentive for clients to provide a testimonial. It also makes the implicit statement to visitors that your testimonials are real and can be verified.

Include A Testimonial Request In Your Auto Responder/Newsletter Messages

If you have a subscriber list, include a request for a testimonial in one of your autoresponder broadcasts. Preferably, this should be timed to reach subscribers just after your clients have had a chance to measure the effect of using your products. Use words like “I need a quick favor” in the subject of your message and make the point of your email or message specifically about asking them for feedback, a testimonial, or a review of your services.

Use LinkedIn

The LinkedIn “Recommendations” feature helps you solicit testimonials from other members that become part of your account. With LinkedIn, the process for requesting and providing recommendations is quite user-friendly and the person who provides the recommendation gets a link to their profile. If you get a recommendation on LinkedIn, ask their permission to reprint it on your website (once again, you can offer to add a link back to their profile in exchange).

Create A Client Testimonials Page

Create a “Testimonials” page and add a “more testimonials …” link pointing to this section throughout your content sections.

Tip: You can measure how useful customer testimonials are by how long visitors stay on the section of your pages or posts where you have added your testimonial content. A great tool for observing what visitors are doing on your pages are “heatmaps”.

We have written an article about adding heatmap analytics to your site to monitor visitor behavior here:

Useful Testimonial Plugins

If you use WordPress, you can use a plugin to display testimonials. Some plugins also let you add forms to your pages inviting users to submit testimonials.

Once your testimonial plugin is installed and set up (with instructions for using the testimonials submission form – if available), you then send users to your “Testimonials” page.

Here are some great WordPress testimonial plugins you can check out:

Easy Testimonials

Easy Testimonials is a free plugin that lets you add customer testimonials to the sidebar as a widget, or embed them into your pages and posts using a shortcode. The plugin also lets you publish a list of all testimonials or output a random testimonial, and include an image with each testimonial, which is great for adding a photo of the testimonial author, a business logo, etc.

Easy Testimonials also comes with a “pro” version that has additional features and plugin support.

To download and use the plugin, go here:

Testimonials Widget

Testimonials Widget is a free plugin that lets you add random or selected portfolios, reviews, quotes, or text with videos or images on your blog. You can insert testimonials using a shortcode, theme functions, or widgets with category and tag selections and specify different display options such as random or specific ordering.

The Testimonials Widget plugin has loads of additional features available via a premium version, including built-in functions for improved search engine results and technical support.

Go here to learn more about using the plugin:

Testimonials WordPress Plugin

This premium WordPress plugin offers many great features right out of the box, including:

To download and use this plugin, go here:

To learn how to add testimonials in WordPress, see the tutorial below:

In Summary …

Customer reviews and testimonials are great sources of content that help your business add credibility, build authority, improve online reputation, and grow your sales funnel. Always ask for feedback, reviews, and testimonials from existing clients, and start publishing these on your web site.


The articles below are a great source of information on creating effective users testimonials and were also used when researching information for sections of this article:

We also recommend subscribing to our Free Content Marketing Email Training Series. You will receive regular training emails with actionable information that will teach you how to drive more traffic to your website or blog, save money creating high-quality content for your site visitors and grow your business online using content. It’s not only a great course with loads of useful information, it’s also 100% FREE!



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