WordPress For Non-Techies: Free WordPress Tutorials – WPCompendium.org

Building Reputation With Testimonials And User Reviews

Building Your Reputation With User Testimonials And Reviews

Are you stuck in a cycle of doing what you’ve always done to attract customers, only to get the exact same disappointing results? Most business owners don’t need to be told that finding new ways of generating new customers can be hard. Just trying to keep your business afloat takes up a lot of time, money and energy, and sometimes this can feel like it’s just not worth the effort.

In today’s digital, mobile and social media-driven economy, ignoring what your clients may be saying online about your business could be a costly mistake!

Ignoring what your clients may be saying online about your business could be a costly mistake!

You may also be doing your business a great disservice if you don’t publish the positive things your clients are saying about your products or services. User reviews, testimonials, and case studies are persuasive ways of helping you promote and market your products and services online and should be an integral part of your content.

In this article, we’ll show you tips for turning more visitors into qualified prospects with effective customer testimonials.

Consumer Reviews And Testimonials

P.T. Barnum, legendary American showman and businessman, is often quoted as having stated that “Nothing draws a crowd quite like a crowd.”

P.T. Barnum obviously understood the power of “social proof”. Social proof-based content is a powerful way of getting your business promoted effectively. Testimonials and reviews quoted directly from existing clients are far more persuasive when it comes to drawing new customers, clients or users than anything you say about your own products or services.

There is clearly an untapped source of opportunities for generating new business that most businesses just aren’t utilizing, or utilizing correctly … reviews from users!

Customer testimonials and customer reviews are great for building credibility for your business.

Tests conducted by many leading research firms all lead to the same conclusion: adding user reviews and testimonials to your site helps to eliminate doubts potential customers may have about buying products and services, helps with product selection and helps increase sales.

Below are just some of the statistics available to support this:

(The figures above were sourced from eConsultancy.com)

Adding Consumer Reviews And Testimonials – Online Reputation Management

Clearly, you should be adding testimonials and reviews from happy clients to your site.

Reviews and testimonials, however, are like double-edged swords; they can affect your business both negative and positive ways.

You see, people may not be saying bad things about your business directly to your face, but they could be posting negative comments on Facebook about a bad experience they’ve just had with your services and this could be doing far more damage to your business than all the good work you’ve been putting into building it.

This is where online reputation management becomes a vital aspect of your online success.

Misconceptions about managing your reputation online, such as the process being too complicated or too time-consuming (or the belief that you really don’t need it) could be seriously harming your business without you even being aware of this.

See this article to learn more about a simple yet effective tool for WordPress users that lets you legally and ethically manage user feedback:

How To Create Effective User Testimonials – Useful Tips

User reviews, testimonials, and case studies are powerful when it comes to helping you market and promote your products and services online and should be included as part of your content marketing. When you quote responses from users in your content, you:

Here are some tips on creating testimonials:

How To Get Customer Testimonials

Ask For Testimonials

When you complete performing a service, or a customer says they are really happy with your product or service, ask them for a testimonial.

Follow these useful tips for soliciting testimonials:

Offer To Post A Link To The Source

Offer to add a link to their site in exchange for their testimonial. This is a great incentive to get clients to provide you with a testimonial. It also makes an implicit statement to visitors that your testimonials are not fake and can be verified.

Include Testimonial Requests In Your Auto Responder/Newsletter Messages

If you have a list of subscribers, include a request for a testimonial in one of your autoresponder mailouts. This should be done after your clients have had a chance to measure the impact of using your services. Use words like “I need a quick favor” in your email subject and make the point of your email or message specifically about asking clients for feedback, a testimonial, or a review of your services.

Use LinkedIn

The LinkedIn “Recommendations” feature helps you solicit testimonials from other members that become part of your profile. With LinkedIn, the process for requesting and providing recommendations is quite user-friendly and the person providing the recommendation receives a link to their profile. If you get a positive recommendation on LinkedIn, ask their permission to reprint it on your website (you can offer to add a link back to their website in exchange).

Create A Client Testimonials Page

Create a “Testimonials” page and add a “read more client testimonials …” link to this section throughout your content sections.

Practical Tip: You can measure how useful user testimonials are by how long visitors stay on the section of your pages or posts where you have added your testimonial content. A great tool for monitoring visitor behavior on your site are “heatmaps”.

We have written an article about adding heatmaps to your sites to predict visitor behaviour here:

WordPress Plugins

If you use WordPress, you can use a plugin to add and display testimonials. Some plugins also let you add forms to your pages inviting users to submit testimonials.

Once your plugin is installed and set up (make sure to provide simple instructions for using the testimonials submission form – if available), you then refer customers to your “Testimonials” section.

Here are a few useful testimonial plugins you can check out:

Easy Testimonials

Easy Testimonials is a free plugin that lets you add testimonials to your sidebar as a widget, or embed testimonials into your pages and posts using a shortcode. The Easy Testimonials plugin also lets you insert a list of all testimonials or output a random testimonial, and include images with testimonials, which you can use to add a photo of the testimonial author, their company logo, etc.

Easy Testimonials also provides a “pro” version with additional features and developer support.

Go here to download the plugin:

Testimonials Widget

Testimonials Widget is a free WP plugin that lets you randomly slide or list selected portfolios, reviews, quotes, or text with images or videos on your posts and pages. You can insert testimonials via a shortcode, theme functions, or widgets with category and tag selections and have multiple display options such as random or specific ordering.

The Testimonials Widget plugin comes with added features via a premium version, including built-in options for improved search engine results and developer support.

Go here to download this plugin:

Testimonials WordPress Plugin

This is a premium plugin that provides plenty of great features right out of the box, including:

Visit this site to download this plugin:

To learn how to add testimonials in WordPress, see the tutorial below:

In Conclusion …

User reviews and client testimonials are great sources of content that help your business add credibility, build authority, improve online reputation, and grow your sales funnel. Always ask for feedback, reviews, and testimonials from existing customers, and start publishing these on your website or blog.


The articles below are a great source of information about creating effective testimonials and were also used when researching information for sections of this article:

We also recommend subscribing to our Free Content Marketing Email Training Series. You will receive a comprehensive series of training emails with actionable information and practical tips that will show you how to drive more traffic to your site, save money creating high-quality content for your site visitors and grow your business online using content marketing. It’s not only a great course with loads of useful information, it’s also 100% FREE!



"Learning WordPress has been a huge stumbling block for me. I've been looking for something that covers absolutely everything but doesn't cost an arm and a leg. Thank you so much ... you have just provided me with what I have been looking for! Truly appreciated!" - Tanya