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Thrive Leads: List-Building Plugin For WordPress

Successful marketers know that building a mailing list is one of the most profitable activities you can engage in to build your business online.

This is because a mailing list gives you on-demand traffic and access to repeat buyers.

It’s a well-known fact that, on average, 50%-80% of everyone who visits your site generally will leave and never return. That’s a lot of money and opportunities that you’re missing out on. Marketing research also shows that it takes an average of 7 exposures to your business before prospects will make a purchase decision. It’s of the utmost importance, therefore, to explore ways that will help you get repeat interactions with your site visitors.

How can you do this, however, if most visitors never return?

The answer, of course, is to get your visitors’ contact details while they’re still on your website, so you can continue communicating after they exit your web site.

Building a list is absolutely essential when it comes to building a successful online business. A great list of responsive subscribers has the potential to become your most valuable asset.

If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to repeat visitors and relationship-building.

Now … there are many different ways and strategies to build a subscriber list, but until now, it was very hard to find one cost-effective and simple solution that integrates many of the most effective methods available for capturing email addresses on a website.

Thrive Leads – List Builder For WordPress Users

Plugin Description

The Thrive Leads WP mail list-building plugin could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a number of different opt-in forms, test different offers, boost your conversions, and get traffic on call, working directly from your WordPress dashboard …

As stated earlier, there are many different ways and effective strategies to build a list of email subscribers, and almost all of these methods and strategies use lead capture forms.

One of the key differences between Thrive Leads and other email marketing solutions is that Thrive Leads comes with a range of conversion boosting technologies and list-building strategies built into their plugin.

The Thrive Leads list builder for WordPress is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon see, the plugin was developed to help WordPress users not just build a mailing list, but to build their mailing list faster.

For more details, visit the plugin site here:

Plugin Benefits

Here are just a few of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on demand on your site:

It’s WordPress

The Thrive Leads mailing builder for WP eliminates the need to install multiple plugins on your site. This not only reduces potential plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.

Fast And Easy Installation

Thrive Leads installs like every other WordPress plugin. Just upload a zip file that contains the plugin to your Plugins folder via your dashboard and activate.

Simple To Use

Once you have installed and activated the Thrive Leads plugin, you can very easily set up one or more opt-in forms, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required at any point of the process.

In order to get the most out of the plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 25-40 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive tutorials, webinars and a support team that is available to help you out.

Every Type Of Form Your Business Needs

With the Thrive Leads plugin, you can begin to capture subscriber details using pre-designed templates, and every type of opt-in form you need.

For example, you can use the plugin to display unblockable “pop-up” forms …

Insert forms that slide in from the edge of your page …

You can use Thrive Leads to add opt-in forms anywhere within your content, or the top of your posts and pages …

Insert a form into your sidebar navigation menu …

You can insert two-step opt-in links that open a lightbox form when visitors click on a content link …

And even add ribbon forms to your site that display at the top of the screen and remain “sticky” as the visitor scrolls down your page …

As you can see, Thrive Leads integrates every type of opt-in form you need in one single plugin …

Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.

And it gets better …


Thrive Leads offers many features to WordPress users. Here are just some of these features:

Quick And Easy To Install

Be up and running in no time. As already mentioned, the plugin developer provides extensive training content and tutorials, webinars, case studies, and a support team.

This list-building software not only combines every kind of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run your list-building campaigns from your own dashboard.

Integrated List Building Strategies To Boost Conversions

Thrive Leads integrates the following list-building strategies into one easy-to-use solution:

Design And Deploy

The plugin comes with an extensive library of built-in professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, without coding skills required.

Simple “point and click” technology and a drag-and-drop editor allows you to create, modify and customize your forms …

Powerful Split Testing Engine

A/B testing is the quickest way to boost your conversion rates and accelerate the growth of your list.

Thrive Leads comes with a powerful A/B testing engine that allows you to easily test a whole range of variables, including the following:

Split-Test Multiple Form Designs And Content

The plugin lets you test different designs and content, and provides an “automatic winner” feature that allows you to set the plugin to automatically eliminate the losing variations, and display only those that convert well after sufficient data has been gathered.

You simply start your test and the plugin will handle everything else, automatically helping you increase your conversion rates over time.

Split-Test Different Opt-In Form Triggers

Thrive Leads lets you easily customize when and how your forms should appear to visitors.

For example, you can set up:

Furthermore, you can also test if a form should display instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further boost conversion rates.

Test Different Form Types

Thrive Leads also lets you test different opt-in form types. For example, you can test a widget form on your sidebar vs a slide-in form to see which kind of form creates better results for your business.

Split-Test Offers

Thrive Leads even lets you see how different offers perform against one another.

For example, you can assign different forms to different email marketing lists to help you determine which yields the best conversion rates.

(Split-test different offers)

Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your forms, but you can easily clone an existing form – even make multiple copies, then change the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done with just a few mouse clicks.

Additional features of this plugin include:

Advanced Targeting Features

You can create hyper-targeted offers for your visitors with 3 advanced targeting options (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers highly relevant.

For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display in your website based on certain rules you set (e.g. a widget form on your sidebar on all Pages), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.

You can even create highly relevant offers to show to particular segments of your audience at a precise moment. Use this feature to create hyper-targeted and extremely profitable lists.

You can even use different lists with different services and different forms.

Supports Advanced Lead Generation Form Features

Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.

Fully Responsive

Your forms and list marketing campaigns will show up correctly on any device or screen size.

The plugin is also compatible will all popular web browsers.

Get Higher Value Traffic

this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.

Plus, you have access to a “lead sources” report that shows you exactly where your most valuable traffic is coming from, allowing you to plan your campaigns strategically to get highly qualified traffic from your best sources.

Integrates Seamlessly With Major Autoresponders And Popular Email Marketing Services

If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your system.

Additionally, you can use different lists and different services for different forms, so you’re never tied to just one system.

As you can see, Thrive Leads gives you many opt-in testing capabilities that extend well beyond any other list-building software.

Feedback From Customers

Here are just some testimonials and feedback that plugin customers have published about Thrive Leads:

“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman


“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau


As mentioned earlier, ThriveThemes provides extensive tutorials, case studies as well as a dedicated support team that is available to answer any questions users have.

The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.

The software is well-supported, and users get one-year upgrades with their purchase, backed by a risk-free, thirty day, full money-back guarantee.

Software Price

The Thrive Leads plugin is available in the following editions:

Note: Current pricing for this product depends on whether there are any promotions or limited-time special offers. The above reflects the current price when this article was written. This may or may not be the actual pricing set by the plugin author when you visit the website and you may be shown additional upsells or one-time offers after your purchase.

Check the plugin’s website for current pricing details:

Additional Plugin Tips

Even on an existing website with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms across your site.

For a demo video of the plugin in action, including installation instructions and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.

Our Recommendation

Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a email list, the only way to increase the speed your list grows is by continually running A/B tests and find out what really works best on your site. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing professionals had access to, and at great expense.

With Thrive Leads, you have complete control over exactly where and how your opt-in forms are shown to visitors, and the tools to increase your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as enable the user to create and insert pop-up forms into their site. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.

As the plugin developers state on their website …

“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”

For more information, visit the plugin website here: Thrive Leads – WP Mailing List-Building Plugin

By the way …

We use Thrive Leads here on WPCompendium.org. Check it out for yourself …