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Thrive Leads: List-Building Plugin For WordPress

Experienced marketers know the power of mailing lists.

This is because a list gives you traffic on demand and access to repeat buyers.

It’s a well-known fact that, on average, 50%-80% of your web visitors who leave will never return. That’s a lot of money and opportunities that you’re almost certainly missing out on. Research also shows that it takes an average of seven interactions with your business before prospects will make a purchase decision. It’s vitally important, therefore, to interact repeatedly with your site visitors.

How can you do this, however, if most visitors never come back?

The answer, of course, is to get visitors to give you their email address while they’re still on your site, so you can continue communicating with them after they have exited your website.

Building a list is absolutely essential when it comes to building a successful online business. A great list of responsive subscribers has the potential to become your most profitable business leverage point.

If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to having access to repeat visitors and building a relationship.

There are many ways and effective strategies to build a list of email subscribers, but until now, it was very difficult to find an affordable solution that gives users access to just about all of the most effective methods available to capture visitors’ email addresses on a website.

Thrive Leads – List Builder For Conversion-Focused WordPress Users

Plugin Description

The Thrive Leads list builder for WP lets you build a list of subscribers quickly using a number of different opt-in forms, split-test different offers, improve your conversions, and get traffic on tap, without leaving your WordPress dashboard …

As stated earlier, there are many different ways and effective strategies to build an opt-in list, and almost all of these methods and strategies involve opt-in forms.

What makes Thrive Leads different from all other solutions for capturing leads and email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.

Thrive Leads WordPress list-building plugin is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help users not just build a mailing list, but to build a mailing list faster.

To learn more about this plugin go here:

Plugin Benefits

Here are just a few of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on demand on your website:

It’s WordPress

The Thrive Leads mailing list-building plugin for WordPress eliminates the need to have multiple plugins installed on your WP website. This not only reduces the possibility of plugin conflicts, but also keeps your website’s loading speed down.

Ready To Start Using In Minutes

Thrive Leads installs just like every other WP plugin. Just upload it to your Plugin folder via your admin section and activate.

Really Simple To Use

With Thrive Leads, you can easily set up one or more opt-ins, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required.

In order to get the most out of Thrive Leads, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 20-45 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive tutorials, webinars as well as a support team that is available to help you and answer any questions you have.

Every Kind Of Opt-In Form You Need

With Thrive Leads, you can begin to capture subscriber details using pre-designed templates, and every kind of opt-in form your business needs.

For example, you can use it to build stylish “pop-up” subscriber forms …

Insert forms that slide in from the corner of your web page …

You can use it to add your opt-in forms anywhere within your content, or the top of your posts …

Insert a form into any widget area of your website …

You can add two-step opt-in links that open a lightbox form when visitors click on a content link …

And even add ribbon forms to your site that shows at the top of the screen and remain “sticky” as visitors scroll down your page …

As you can see, Thrive Leads combines every kind of subscription form you need in one single WP plugin …

Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.

And it gets even better …

Plugin Features

Thrive Leads provides many great features to site owners. Here are just a few:

Fast And Simple To Install And Use

Be up and running in very little time. As already mentioned, the plugin developer provides extensive training and tutorials, case studies, webinars, and a dedicated support team.

This software not only integrates every type of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run your list-building campaigns via your admin user login.

Integrated List Building Strategies

Thrive Leads integrates the following list-building strategies into one easy-to-use plugin:

Design & Deploy

The Thrive Leads plugin comes with an extensive library of professionally-designed and web optimized form templates that can be fully customized to suit your needs, without technical skills required.

Simple “point and click” technology and a drag-and-drop editor allows you to create, modify and customize your forms …

Powerful A/B Testing Engine

Split testing is the quickest way to improve your conversion rate and speed up your list growth.

Thrive Leads comes with a powerful A/B testing engine that makes it easy to test a whole range of variables, including the following:

Split-Test Designs And Content

Thrive Leads lets you test different opt-in form designs and content, and provides an “automatic winner” feature that automatically eliminates the non-converting variations, and keep showing only the forms that are converting well after sufficient data has been gathered.

You simply begin your test and the plugin takes care of everything else, automatically helping you increase your conversion rates over time.

Test Multiple Form Triggers

Thrive Leads lets you easily customize when and how your forms should display to visitors.

For example, you can set up:

Additionally, you can test if forms perform better when displayed instantly to visitors, or when a form animates into view (e.g. slide in). You can test many triggers against one another to further increase conversion rates.

A/B Test Different Opt-In Form Types

Thrive Leads also lets you test different form types. For example, you can test a lightbox pop-up vs a ribbon form and see which type of form creates better results for your business.

Test Offers

The plugin even lets you see how different offers compare against one another.

For example, you can connect different forms to different follow-up sequences to help you determine which campaign offers deliver the best conversion results.

(Split-test different offers)

Not only does the Thrive Leads plugin give you tremendous flexibility when it comes to split-testing your forms, but you can also easily clone an existing form – even make multiple copies of a form, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this in just a few minutes.

Additional features of the Thrive Leads plugin include:

Advanced Targeting Features

You can create hyper-targeted offers for your visitors with 3 advanced targeting options (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers more relevant.

For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display in your site based on certain rules you set (e.g. a ribbon form on the Front Page only), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.

You can even create highly relevant offers to show to the right segments of your audience at precisely the right moment. Use this feature to create hyper-targeted and extremely profitable lists.

You can even use different lists with different services and different forms.

Advanced Lead Generation Form Features Supported

Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.

Fully Mobile Responsive

Your forms and list marketing campaigns will show up correctly on any device or screen size.

The plugin has also been tested for compatibility will all major browsers.

Get Higher Value Traffic

this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.

Plus, you have access to a “lead sources” report that shows you exactly where your most valuable traffic is coming from, allowing you to plan your campaigns to get highly qualified traffic from your best sources.

Integrates Seamlessly With Major Autoresponders And Popular Email Marketing Solutions

If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your service.

Additionally, you can use different lists and different services for different forms, so you’re never dependent on any one solution.

As you can see, Thrive Leads gives you a range opt-in testing capabilities that extend well beyond any other list-building software.

User Feedback

Below are a few of the testimonials and comments that plugin customers have published about Thrive Leads:

”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman


“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau


As mentioned previously, ThriveThemes provides extensive training content, case studies as well as a dedicated support team that is available to help you sort out any issues you have.

Tutorial videos that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.

The software is well-supported, and users get one-year upgrades with their purchase, backed by a risk-free, thirty day, full money-back guarantee.

Software Cost

Thrive Leads is available in the following editions:

Note: The price of the product depends on whether there are any promotions or limited-time specials being offered. The pricing shown above was correct at the time this review was published. This may not be the actual price set by the plugin author when you visit the product site and you may be shown additional upsells or one-time offers after you’ve purchased.

Check the plugin’s website for the latest pricing information here:

Additional Information

Even on an existing site with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms across your entire website.

For a demo video showing plugin usage, including help documentation and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.

We Recommend

Building a list is absolutely essential for building a successful online business. When it comes to growing a email list, the only way to improve your results is by running split-tests and then analyze your performance to find out what works best for your business. Thrive Leads makes a powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.

With Thrive Leads, you have 100% control over exactly where and how your opt-in forms show to visitors, and the tools to increase your subscription rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as allowing the user to create and insert pop-up forms into their web pages. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.

As Thrive Themes state on their website …

“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”

For full details, visit the plugin website here: Thrive Leads – Mailing Builder For Conversion-Focused WP Sites

By the way …

We use Thrive Leads here on WPCompendium.org. Check it out for yourself …