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Thrive Leads: List-Building Plugin For WordPress

Experienced marketers understand the power of mailing lists.

This is because a list gives you traffic on tap and access to repeat sales.

Research shows that, on average, 50%-80% of web visitors generally leave and never return. That’s a lot of money you’re leaving behind. Marketing research also shows that it takes an average of 7 interactions with your business before prospects will make a purchase decision. It’s vitally important, therefore, to find options that will help you interact repeatedly with visitors.

How can you do this, however, if most visitors leave and never come back?

The answer, of course, is to get visitors to give you their contact details while they’re still on your site, so you can build a relationship with them after they have exited your website.

Building a list is absolutely essential when it comes to building a successful online business. A great list of contacts has the potential to become the most valuable asset of your entire online business.

If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to having access to repeat visitors and relationship-building.

Now … there are many ways and different strategies to build a list of email subscribers, but until recently, it was very difficult to find an affordable solution that takes advantage of most of the most effective methods available to capture visitors’ email addresses on a website.

Thrive Leads – WP List-Building Plugin

Plugin Description

The Thrive Leads WordPress list builder lets you build a list of subscribers fast using a number of different opt-in forms, split-test different offers, boost your conversions, and get traffic on tap, working directly inside your WordPress dashboard …

As mentioned earlier, there are many different ways and effective strategies to build an email list, and almost all of these methods and strategies involve the use of lead capture forms.

What makes Thrive Leads different from all other list-building software is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.

Thrive Leads mailing list-building plugin for WordPress is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help users not just build a mailing list, but build it faster.

Learn more here:

Benefits Of Using Thrive Leads

Here are just some of the many benefits of using Thrive Leads to build a list of subscribers fast and get traffic on demand on your site:

It’s A WordPress Plugin

Thrive Leads WP list builder eliminates the need to have multiple plugins . This not only reduces the possibility of plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.

Be Up And Running In Minutes

Thrive Leads is quite easy to install. Simply upload the plugin file to your Plugins folder via your WP admin account and activate.

Very Simple To Use

Thrive Leads makes it very easy to set up one or more opt-ins, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required.

In order to get the most out of the Thrive Leads plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 25-40 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive tutorials, case studies as well as a dedicated support team that is available to help you and answer any questions you have.

Every Kind Of Form You Will Ever Need

With the Thrive Leads plugin, you can begin to capture email addresses using pre-designed templates, and every kind of opt-in form your business needs.

For example, you can use the Thrive Leads plugin to display “pop-up” forms …

Display slide-in forms …

You can use Thrive Leads to add great-looking forms anywhere within your content, or the middle of your blog posts …

Insert an opt-in form into the sidebar widget section …

You can add two-step opt-in links that open a lightbox when visitors click on a link …

And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while the visitor scrolls down the page …

As you can see, Thrive Leads integrates every type of subscription form you need in one single WordPress plugin …

Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.

And it gets better …


Thrive Leads provides many great features to web site owners. Here are just some of these features:

Fast And Easy To Install

Be up and running in very little time. As already mentioned, ThriveThemes provides extensive training content and tutorials, case studies, webinars, plus a dedicated support team.

This list-building software not only integrates every kind of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run your list-building campaigns directly from within your admin area.

Built-In List Building Strategies To Boost Conversions

Thrive Leads integrates the following list-building strategies into one easy-to-use plugin:

Design And Deploy

Thrive Leads provides an extensive library of built-in professionally-designed and web optimized form templates that can be fully customized to suit your needs, with no coding skills required.

Simple “point and click” technology and a drag-and-drop editor lets you create, modify and customize your forms …

Powerful A/B Testing Engine

Split testing is the fastest way to double or even triple your conversion rate and speed up the growth of your list.

Thrive Leads comes with a powerful A/B testing engine that allows you to easily test a whole range of variables, including:

A/B Test Multiple Form Designs And Content

Thrive Leads lets you test different opt-in form designs and content, and provides an “automatic winner” feature that automatically eliminates the losing variations, and continue showing only those that convert well after sufficient data has been collected.

You simply begin your test and the plugin handles the rest, automatically helping you increase conversion rates over time.

Test Form Triggers

Thrive Leads lets you customize when and how your forms should display to visitors.

For example, you can set up:

Additionally, you can test if the form performs better when displayed instantly to visitors, or when the form animates into view (e.g. slide in). You can test all of these triggers against one another to further boost conversion rates.

Test Opt-In Form Types

The Thrive Leads plugin also lets you run split-tests on different form types. For example, you can test a lightbox pop-up vs an in-line form and see which type of form creates better results for your business.

Split-Test Offers

Thrive Leads even lets you split-test completely different offers.

For example, you can assign different forms to different email campaigns to help you determine which delivers the best conversion rates for your business.

(Split-test different offers)

Not only does Thrive Leads give you tremendous flexibility when it comes to split-testing your forms, but you can also easily duplicate an existing form – even make multiple copies, then change the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.

Additional features of this plugin include:

Advanced Targeting Features

You can create hyper-targeted offers for your visitors with three advanced targeting levels (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers more relevant.

For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a widget form on your sidebar on all Pages), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.

You can even create highly relevant offers to display to specific segments of your audience at precisely the right time. Use this feature to create hyper-targeted and extremely profitable lists.

You can even use different lists with different services and different forms.

Supports Advanced Lead Generation Forms

Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.

100% Mobile Responsive

Your forms and list marketing campaigns will work on any device or screen size.

The plugin is also compatible will all major web browsers.

Get Higher Value Traffic

this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.

Additionally, the software provides a “lead sources” report that shows you exactly where your most valuable traffic is coming from, allowing you to plan your campaigns to get highly qualified traffic from the best sources.

Seamless Integration With Major Autoresponders And Leading Email Marketing Services

If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.

Plus, you can use different lists and different services with different forms, so you’re never tied to just one system.

As you can see, Thrive Leads gives you opt-in testing capabilities that go far beyond any other list-building tools.

User Testimonials

Below are a couple of the testimonials and comments customers have submitted regarding Thrive Leads:

”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller


”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino


As mentioned previously, ThriveThemes provides extensive tutorials, case studies as well as a dedicated support team that is available to help answer any questions you have.

The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.

The software is well-supported, and users get 1-year upgrades with their purchase, backed by a no-risk, thirty day, complete money-back guarantee.

Software Pricing

Thrive Leads is available in the following editions:

Note: Pricing details of Thrive Leads depends on whether there are any promotions or limited-time special offers. The pricing shown above was current at the time this article was published. This may not be the actual price set by the product author when you visit the product website and you may be shown additional upsells or one-time offers after your purchase.

Check the plugin’s website for the latest pricing:

Additional Plugin Tips

Even on an existing website with hundreds of posts, you can install the plugin and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms across your entire site.

For a demo video showing plugin usage, including installation instructions and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.

Our Recommendation

Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted mailing list, the only way to improve your results is to continually run tests and then analyze your performance to find out what works best for your business. Thrive Leads makes a powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.

With Thrive Leads, you have 100% control over exactly where and how your forms show to visitors, and the tools to improve your opt-in rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing users to create and add popups to their site. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.

As the plugin developers state on their website …

“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”

For more information, visit the plugin website here: Thrive Leads – WP List Builder

By the way …

We use Thrive Leads here on WPCompendium.org. Check it out for yourself …