Being able to track and see the behavior of visitors on your website is absolutely vital to the success of your business online.
The adage “if you can’t measure it, you can’t manage it” is as true today as ever. If you don’t know what is happening on your web site, how can you know what needs to be improved?
Businesses have looked for ways to track and analyze visitor behavior since websites were first created. From basic counters that track visitor numbers, to very powerful and sophisticated analytical software like Google Analytics and other applications that can record an incredible level of metrics.
Tracking user behaviour is very important for the success of your digital presence, not just because it allows you to understand what visitors are doing so you can improve your results, but it’s also been proven over and over that past visitor behaviour is the best indicator of future behaviour. More reliable, in fact, than knowing demographics.
While being able to monitor key details like how many visitors are arriving on your site, what pages they are landing on and leaving from, how long they are staying on your site for, what keywords are being searched for, page views, referring pages, and so on, is extremely essential, wouldn’t it be fantastic to track exactly what users are doing, where on your site they are visiting the longest for, what links they are clicking on, what parts of your site they are reading, and so on?
Fortunately, heatmap technology makes this possible. Web heat maps are used for displaying areas in a web page that online visitors scan most frequently. Web heatmaps can also be integrated with other forms of web analytic software and session replay software technologies.
If you own a WordPress website or blog, then it’s easy to add heatmap tracking and session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
HeatMapTracker is not technically a WordPress plugin, but a software that works with WordPress (and other web applications) and that lets you record your website users’ movements and generates live heat maps that show precisely where users click and where they scroll throughout your site content.
The HeatMapTracker application lets you look over the shoulders of every person who comes to your web site.
To learn more about the script go here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The better you know how your readers interact with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your prospects from fully accessing your website, like confusing navigation elements, or disruptive banner ads. As a website owner, you can help your users to perform certain actions, such as opt into a newsletter or click on certain links.
Although Google Analytics has an overlay feature that can show you which links on your web page visitors are clicking, a heat map can display any clicks that users are making on your page, regardless of whether they are actual links or not. This is an important benefit because if a heatmap report helps you discover that visitors are clicking on a graphic element that they think is a link, but happens to not be a hyperlinked image, you can quickly change this by linking the image to the page your readers are trying to get to, or let your users know that the image is just a visual element.
Heatmaps, therefore, can be one of the most useful ways to test your site design, see how navigatable your site is and help to improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to track user behaviour on your website:
Capture Everything Visitors Are Doing On Your Web Site
HeatMap Tracker captures every browsing session on your site, enabling you to see all which buttons and links are being clicked, eye-tracking and page scrolls.
Complete Control Without Limitations
The application allows you to self-host the technology, giving you no restrictions on session recordings and playbacks.
Free Upgrades And Enhancements
There is a one-time investment to own the HeatMapTracker script, after which you are then entitled to receive lifetime updates and future enhancements.
Additional script benefits include:
- Improve Site Usability: By seeing how visitors use your web site, you can discover problem areas that prevent visitors from taking desired actions and improve your sales process.
- No More Guessing User Behavior: The video playbacks of your visitors’ browser sessions allow you to understand precisely what takes place on your site. Click overlays let you know exactly which elements visitors click on, which areas they are drawn to most on your site, how long they browse on a specific section, how far and quickly they scroll down your content and more! No more guesses or assuming wrongly … just factual intel of what goes on when visitors visit your web pages.
- Increase User Engagement: HeatMapTracker lets you improve visitor engagement with your site, which increases your sales and conversion rates. There are many ways to do this and we discuss several of these in the “Tips” section further below.
Heat Map Tracker offers many features for website owners. Here are just some of these:
- Quick and easy to install and set up. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your pages visitors spend more time view and measure how far down the page your visitors scroll down to as a measure of how long your site can keep them interested. HeatMap Tracker lets you study every single visitor experience to see how they interact with your website or particular pages on your site.
- Unlimited session screen captures and browser session playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can record users on your site for one day, a couple of weeks, a month, or more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and total recorded user sessions the heat map analytics software has recorded for each project. You can easily see which pages your users are moving towards and how they are interacting with each page’s content, allowing you to invest more time on pages that your visitors are more interested in. You can also view regional demographic data of your visitors and see which part of the world they are visiting from.
The chart below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Here are some of the testimonials that customers have submitted regarding HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your results:
- Discover what works (i.e. where users click) and what doesn’t work (where people aren’t going to). For example, are people watching your videos? Are they clicking on images believing that they may link to somewhere else?
- Get insights on how to improve your landing pages, signup forms, memberships, navigation, etc.
- Get actionable information on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Create “above the fold” experiments to improve your landing page’s “first impression”, or optimize the impact of the landing page’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify whether any new content could be inserted, edited, or removed.
- Produce “before” and “after” comparison reports for digital services.
- Test if visitors tend to click images versus buttons versus text links, and how specific user segments engage with your site.
- Confirm suspected site security issues and vulnerabilities.
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for providing great product quality and product support. The member download area contains video tutorials for installing and setting up the software.
Product License Price
Heat Map Tracker comes in three separate editions:
- Basic (Single) License – Single use only. Price = $197.00 Single Payment.
- Professional License – Installs on up to ten domains. Cost = $297.00 One-time.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser session recording, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for digital marketing service providers. Price = $497.00 Single Payment.
Please Note: The cost to purchase HeatMap Tracker can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the current pricing when this review was written. This may or may not be the actual pricing set by the plugin seller when you visit the product website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.
Services such as Google Analytics can give you some useful metrics on things such as how many people are landing on your site, how they found it and what they do whilst visiting your web pages. However, if you want to really gain deeper insights into how your site and its content is helping your visitors to connect with your digital presence, then a heat map analytics tool can be extremely useful.
We recommend that you consider getting a license of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to make more sales of your products or services.
For complete details, visit the software website here: Heat Map Tracker – Live Click-Tracking And HeatMap Tracking Plugin