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Social Metrics Pro – Social Analytics Plugin For WordPress

Social interactions like Twitter mentions and retweets, Facebook likes, comments, and shares, etc. are called social signals.

Social signals impact search engine rankings and Google has been tracking social signals as part of its ranking algorithm for several years now.

Note: Google encourages website owners to build their brand on social media as a long-term investment to drive qualified traffic, rather than aiming for short-term benefits like search ranking placement. Google’s own head of the web spam team Matt Cutts has stated that Google takes a cautious approach when it comes to assessing social media signals, as social trends and relationships can change at a moment’s notice. Without a reliable ‘map,’ Google is understandably reticent to assign too much importance to the social sphere over other aspects of their search algorithm. In summary,  Google’s strategy is to “wait and see” how things develop over time, as sites that provide value develop longevity, trust and authority, and these are the sites that Google naturally wants to rank higher in its search engine results.

Social Signals – Which Social Media Sites Matter?

Social media sites that search engines like Google look to when measuring social signals include:

Facebook

With almost 2 billion monthly active users, Facebook is the most influential social media community on the planet. Research shows that an average post on Facebook can reach over 100,000 users, so even if it seems like Facebook is not driving droves of customers to your website, don’t be quick to dismiss the importance of Facebook in your online business strategy, as Google uses social data and information from Facebook when determining your search rankings. In fact, Facebook seems to have the most influence on search rankings of all social media sites, like Google+ or Twitter.

(Number of monthly active Facebook users. Source: Statista.com)

Twitter

After Facebook, Twitter is the second biggest social media site in the world, with over half a billion tweets sent out every day. Twitter plays a significant role as a global influencer online and places great emphasis on the authority of tweets posted to followers over the volume of tweets sent …

(Over half a billion tweets are sent each day. Source: Internet Live Stats)

Google+

Google’s own social media site naturally carries a significant degree of authority online, even if it is still a fledgling online community compared to sites like Facebook and Twitter.

(More people are interacting on Google+ every year. Source: Internet Live Stats)

In addition to the big three social sites listed above, there are a number of other social sites that provide important social signals, such as Pinterest, LinkedIn, Reddit, StumbleUpon, and Digg.

(A number of social sites provide important signals to search engines that can affect your rankings)

Which Social Signals Should You Be Paying Attention To?

Search engines like Bing and Google track a number of social signals, including the following:

As a website owner, it’s important to not only grow your social media presence, but also to be able to monitor and analyze social signals in order to improve your business results.

(Using social media marketing can help improve your results online)

Monitoring social media activity allows you to find insights into what people are saying about your company, services, or brand on social media, measure the impact of your marketing campaigns, identify potential market opportunities, avert impending crises, and spy on your competition. It can also provide you with valuable data about emerging trends and what consumers and clients are thinking about specific topics, products, brands, or businesses.

As a business intelligence tool, social signal monitoring is invaluable. Using social media monitoring as a form of business intelligence, however, is a complex undertaking, often carried out by a cross-section of people including marketing professionals, market research, digital reputation management companies, social media marketing agencies, professional sales reps, and social engagement and community personnel. Typically, small businesses don’t have the budget to pay social media monitoring professionals to track their coverage in the and actively monitor their digital reputation.

Fortunately various technology companies have developed a range of affordable and even free tools that facilitate the tracking of a variety of social media channels, enabling you to identify what is being said online about your brand so you can respond proactively to conversations and interact with online users in various social media platforms.

We have written a detailed article listing several social media monitoring tools that will help you identify new business opportunities, track competitor activity, see what conversations are taking place online that could affect your business,etc. Visit this page to learn more:

(Are you searching for an effective tool to help you measure social signals?)

In this article, we review a simple, yet effective social media tracking plugin for WordPress and growing your social media influence online.

Our Featured WordPress Product Is …

Social Metrics Pro – Social Media Analytics Plugin

Description

Social Metrics Pro is an easy-to-install social media analytics plugin for WordPress that is designed to help you grow your social media influence in an uncomplicated way. It is built on a simple concept – Social Metrics Pro measures how each signal is performing and displays either a red or green indicator. The user’s objective is simple … turn more reds into greens.

(Social Metrics Pro provides a standard operating procedure that any user can follow … turn reds into greens!)

Colors indicate relative popularity. This simplifies your social analytics. Posts with the highest number of shares display green. Posts with low social media activity display amber or red.

The developers of Social Metrics Pro tested their plugin on a network of 2,000+ websites over a period of three months. During this period, all they focused on was turning the “reds” to “greens” and then keeping their metrics on “green”. From these tests, they were able to notice a 360% improvement in traffic for their top 10 performing sites, 410% more keywords ranked in the first page of Google and their revenue increased by 310%.

(According to SocialMetricsPro developers, focusing on improving your social marketing can positively can have a dramatic impact on your search rankings, traffic and revenue!)

For more details, visit the plugin site here:

Benefits Of Using SocialMetricsPro

Here we have listed just a few of the benefits of using SocialMetricsPro to track Tweets, Likes, Pins, +1s and more right from your WP Dashboard on your website:

Really Easy To Install

SocialMetricsPro installs just like any WordPress plugin. Simply upload it to your Plugin folder via your dashboard and activate.

Simple To Use

As mentioned earlier, your task is to change reds into greens. SocialMetricsPro tracks and measures social media signals so you know which social marketing campaigns require more effort and which ones need to be better optimized.

Choose Only Signals You Care About

Social Metrics Pro provides a powerful dashboard to centrally monitor social media activity across leading social networks like Twitter, GooglePlus, Facebook, Digg, LinkedIn, Pinterest, and StumbleUpon.

Social Metrics Pro lets you easily answer questions like:

With Social Metrics Pro, all this information can be accessed with just one click.

(SocialMetricsPro actively tracks social signals from the sites that you care most about!)

Features

Social Metrics Pro offers WP users with many great features. Below we have listed some of those features:

Additional plugin features include:

(SocialMetricsPro is simple to use … just turn all red squares into greens!)

User Feedback

Here are a couple of the testimonials and feedback plugin customers have provided for SocialMetricsPro:

“Social Metrics Pro is the essential plugin we use to monitor how our content performs on social networks such as Twitter and Facebook. It’s simple, neat and works precisely as you would expect it. When we work with our clients such as T-Mobile, the .Me domain name registry and others, Social Metrics Pro is the plugin we use to create reports as well as keep track on each bit of content to optimize it for future performance.” Ivan Brezak Brkan, Editor of Netokracija.com, TechCrunch EU Contributor

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“Social Metrics Takes WordPress Stats to the Next Level.” Lorraine Ball, Creative Director, Roundpeg

Social Metrics Pro – Useful Tips

A step-by-step guide on how to optimize your site for social media success (i.e. how to turn reds into greens) is also included.

Support

The plugin is well-supported, and comes with free support and free lifetime updates, backed by a no-risk, 60-day, full money-back guarantee.

Product Licensing Cost

SocialMetricsPro plugin is available in two editions:

Please Note: Current pricing for the product depends on whether there are any promotions or limited-time specials being offered. The price shown above was current at the time this article was written. This may not be the actual price set by the product author when you visit the product site and you may be shown additional upsells or one-time offers after you’ve purchased.

Check the plugin’s website for current pricing details:

Additional Product Info

Social Metrics Pro requires a self-hosted installation of WordPress and can be instantly downloaded after purchase.

Download The Product

As mentioned earlier, with the increased importance of social sites like Facebook and Twitter, search engines like Google and Bing have started taking into account social signals when determining a site’s ranking.

No website owner can afford to ignore the importance of social media. Social Metrics Pro solves the problem of how to find a simple, time-saving solution that gives you immediate feedback on the success of your social marketing strategy and guides you how to improve your results.

SocialMetricsPro is ideal for beginners and advanced WordPress users alike. It tracks Tweets, Likes, Pins, +1s and more directly from your WP dashboard.

Get SocialMetricsPro if you own or manage WordPress sites and want to track your social signals automatically.

For more information, check out the plugin here: SocialMetricsPro – Social Media Analytics For WordPress

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