In this section, we examine a number of monitoring tools that let you:
- Search, find, segment, filter and organize users according to demographics, psychographics, etc.
- Listen to social conversations online
- Identify consumer buying signals.
With this information, you can start meaningful conversations with a targeted audience and pitch them information about your products or services.
Let’s move on now to some of the actual tools you can use to monitor social media content. If you’ve been looking for better ways to improve your business results with social media, then check out this list of the top social media management tools for businesses and WordPress users.
WordPress And Social Media Monitoring
(Discover what people are saying about you, your business, or your competitors on social media)
Is there a free, simple and easy way to know what is happening in your industry or niche that will save you time doing research? Yes, there is. It’s called …
(You can monitor the web for new content with Google Alerts)
Google Alerts is simple, useful and free tool from Google that lets you keep up with the latest news and information about all kinds of topics, stay informed about people and companies, and monitor what other people are publishing about you and your business online.
Google Alerts is not only great for helping you manage your reputation online, but also for receiving the latest news about people, companies, and any topic you are interested in.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots crawl a new web site, blog post, press release, news update, a video, tweet, or any other indexable content related to that topic, it will automatically send you an email or RSS update.
We’ve created a simple tutorial on how to create a Google alert here: How To Set Up Google Alerts
Hootsuite is a social management application that lets you manage all of your social media profiles from a single dashboard.
Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with team members.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
For more details, go here: Hootsuite
Buffer lets you schedule your social content. Add updates to your Buffer queue and it will be posted for you.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a browser extension and as a mobile app.
Go here to learn more: Buffer
(SocialMetricsPro Social Media Analytics Plugin For WordPress)
SocialMetricsPro is a WordPress plugin that lets you monitor Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.
If you want to learn more about SocialMetricsPro, refer to this article: Social Metrics
Sociocaster is easy to use and works in any marketing campaign. You can easily engage with audiences, schedule post messages, manage your social media networks, and measure ROI from one easy-to-use dashboard.
Sociocaster includes powerful social and marketing features: image-sharing design templates, Facebook fanpage search tool, opt-in marketing tool, agency license to manage unlimited social media accounts, and much more.
Go here for more information: Sociocaster
SproutSocial is a premium tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and custom reports, mobile apps, RSS feed integration, etc.
Visit this website to learn more: SproutSocial
SocialReport is a social intelligence platform that lets you track and manage all of your social network accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can organize data by customers or business, and track your own social profiles as well as competitor profiles.
Go here for more information: SocialReport
Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
Go here for more info: Followerwonk Twitter Analytics
ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.
For more details, go here: ManageFlitter
Beevolve.com is a social monitoring tool for SMBs, content marketers, community managers, analysts, and online marketers. It allows you to monitor your social media mentions, schedule and launch social media posts, and measure resulting engagement, conversion, and sales metrics, social buzz, sentiment, and more of all your posts from a single platform.
To learn more, visit this site: Beevolve
HowSociable is a simple social monitoring tool that lets you see brand mentions on the social web.
HowSociable displays brand viability metrics and gives you a “social magnitude” score that lets you know how well you are doing on those social sites, and what areas can be improved.
Visit this website to learn more: HowSociable
Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.
Mention uses algorithms that take billions of data points into account, so when someone mentions your business online, you have real time actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.
Go here for more details: Mention
With so many great social media monitoring tools available, it’s easy to forget that powerful software applications like Google Analytics can also help you monitor posts made to your social campaigns.
Hootsuite has published a tutorial on tracking your social media links with Google Analytics on their blog.
Facebook not only lets you add like, follow, and share social media plugins and commenting features to your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your campaigns are performing on Facebook.
(Facebook.com – Insights)
The Facebook Page Insights dashboard helps you better understand metrics about page performance to help you improve your business marketing efforts.
You can use Page Insights to see which of your posts are attracting the most comments, likes, and shares and to learn about your about your audience. You can then use this information to publish relevant posts when your audience is on Facebook.
Go here for more info: Facebook Insights
Twitter Analytics let you see how your content is performing and provides a breakdown of your followers, profile visits, tweet impressions, top tweets, and top tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for marketing Twitter.
(Twitter.com – Tweet activity)
For more details, go here: Twitter Analytics
YouTube Analytics provides analytic reports to publishers.
You can see views, demographics, sources of traffic, how long users watch videos, estimated revenue from playbacks, and more.
More info: YouTube Analytics
Pinterest Analytics lets you see what Pins and boards people like most, and what they save from your website. With Pin insights, you can use the data to improve the way you pin.
For more details, go here: Pinterest Analytics
Other Social Media Applications
Many new tools and technologies are being developed each year to help businesses take advantage of social media.
The list below contains a number of other social media-related tools. Keep in mind that web technologies are continually evolving. If any of the tools below change, please contact us.
Wunderlist is a task management tool with a social twist. Create professional and personal task lists and share your lists with colleagues, family and friends.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.
Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and receive quality answers.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ deep data science patent protected technology enables customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like “what should we write about?”, “where should we publish?”, etc.
Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can publish and schedule updates, follow conversations, access metrics and KPI, and deliver presentation-ready reports.
Broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with your viewers. Share via your smartphone and stream to your blog.
BlogDash connects and brings brands and bloggers together. Bloggers choose the kinds of opportunities they would like to be contacted about.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct action.
CircleCount is a GooglePlus education resource. CircleCount lets you discover all of the GooglePlus circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on influencers and customers, schedule posts and manage multiple profiles, and view Twitter analytics data.
Contaxio is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail that helps you decide when to follow back.
Conversocial provides cloud-based social customer service solutions that help brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels like Facebook, Twitter, Instagram and YouTube.
Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your customer service, marketing, and sales organizations..
Disqus is a social tool that aims to help improve conversations online. Millions of websites covering just about every topic imaginable use Disqus.
Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos and videos.
Everytime is a creative social media tool. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online with social collaboration.
Icerocket is a social media search engine which lets you search the blogosphere, Twitter, Facebook, or all at once for any keywords you like.
GroupHigh is a blogger outreach software that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, content, topics, and more.
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Instagram, and Facebook content from fans into an interactive display.
Tailwind is a social media monitoring application designed specifically for Pinterest. Tailwind lets you schedule pins, monitor analytics, analyze industry trends and measure results and performance across the Pinterest network.
ViralWoot helps you gain Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing boards and pins, connect with influencers, and more.
TweetReach lets you measure how well your tweets, keywords, hashtags, and search queries are performing on Twitter. TweetReach estimates the potential reach of your tweets for your given query.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytics are presented to users using easy to understand visual reports.
Riffle integrates with every Twitter platform (Hootsuite, Spredfast, Spinklr, etc) and provides you with Twitter analytics, engagement, interest, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links bloggers, online merchants, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Users can earn money from every purchase made.
MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and route the insights back to the enterprise instantly.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
Find out how influential are you on Twitter.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured lets you analyze and understand conversations, competitors, and audiences that matter to you across every social channel.
SocialBakers delivers powerful social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.
Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through social noise, listen into the conversations that matter, measure online reputation, manage their consumer relationships and boost the ROI of their social activities.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social channels. Discover influencers, find new and related topics, and gain valuable insights into communities that matter most to you.
ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through various channels across the Enterprise.
Trackur provides fast, simple, and affordable social media monitoring of all social media and mainstream news, including Twitter, Facebook, Google Plus and many more.
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their customers, prospects, and social networks.
Tweepi provides multiple ways to search for users that might have an interest in your brand. After finding your targeted group of users, you can then easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile notifications and email, and if they are interested, they may check your profile and follow you back.
Followadder provides automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search dozens of business categories, or your geographical area for Twitter followers.
TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts and any other service you use. You can quickly know which of your posts, tweets, photos, or videos get the most engagement.
Twitterfall allows users on Twitter to view upcoming trends and patterns posted by users.
Wajam gives you search results based on what your friends share above your normal search results.
Addictomatic lets you instantly create a page that displays the latest buzz on any topic.
Bitly lets you share, track and analyze your links.
MyTopTweet is a simple social monitoring tool that displays your top 10 performing tweets.
SocialMention is a real-time social media search engine and analysis platform.
Twazzup provides real-time Twitter analytics and monitoring.
TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.
We hope you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see our related posts section below.
"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now