In this section, we look at a number of monitoring tools that let you:
- Search, find, sort, filter and organize users according to demographic criteria, psychographics, etc.
- Monitor and listen in on social conversations online
- Identify consumer buying signals.
With this information, you can engage in meaningful conversations with your audience and pitch them your message.
Let’s move on now to some of the actual tools you can use to monitor social media activity. If you are looking for ways to increase sales with social media, then here are more than 27 social monitoring tools and resources for engaging with your target customers.
WordPress And Social Media – Useful Tools For Monitoring Social Metrics
(Discover what people are saying about you, your business, or your competition on social media)
Is there a simple and easy way to access information about what is new in your niche or industry so that you are not wasting a huge amount of time doing research? Yes, there is, and it’s called …
(You can monitor the web for new content with Google Alerts)
Google Alerts is one of the easiest and most useful online tools available for keeping up-to-date with the latest news about all kinds of topics, staying informed about people, brands and companies, and tracking what other people are saying about you and your business online. It’s also free.
Google Alerts is not only great for helping you manage your reputation online, but also for gathering news about people, companies, or any other subject you are following.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots (Googlebot) crawl a new web page, news update, blog post, press release, a video, tweet, or any other indexable content related to that topic, it will automatically send you an email or RSS update.
If you would like to learn how to set up alerts with Google, see this simple tutorial: Setting Up Google Alerts – A Quick Step-By-Step Guide
Hootsuite is a social media management application that lets you manage all of your social media profiles from an easy to use dashboard.
Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Go here for more details: Hootsuite
Buffer lets you schedule social content. Add updates to your Buffer queue and Buffer will then post it for you at spaced out intervals over the day.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps and a web browser extension.
Go here for more info: Buffer
(SocialMetrics WordPress Social Analytics Plugin)
Social Metrics is a WordPress plugin that tracks social activity from many leading social networks like Facebook, Google+, Twitter, LinkedIn, Digg, StumbleUpon, and Pinterest.
Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.
We have written a detailed article about SocialMetricsPro here: Social Metrics Social Analytics Plugin For WordPress
Sociocaster is easy to use and works for any marketing campaign. You can easily engage your audiences, schedule post messages, manage your social networks, and measure ROI from one easy to use dashboard.
Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful social and marketing features: image-sharing templates, social stream, built-in bookmarklet, agency license to manage unlimited social accounts, and much more.
More info: Sociocaster
SproutSocial is a premium tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and custom reports, mobile apps, RSS feed integration, etc.
Visit this website to learn more: SproutSocial
SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns data from your social channels using a simple and intuitive dashboard. You can quickly and easily organize your data by business or customers, and track competitor profiles in addition to your own.
Go here for more details: SocialReport
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter on any profile data: bio, location, name, who they follow, etc., breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..
To learn more, visit this site: Followerwonk
ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, understand who you follow, and more.
Go here for more information: ManageFlitter
Beevolve is a social monitoring platform designed for small and medium sized businesses, online marketers, community managers, analysts, and content marketers. It lets you monitor your brand mentions, schedule and launch social media posts, and measure resulting engagement, sales, and conversion metrics, buzz, sentiment, etc. of posts.
More info: Beevolve
HowSociable is a simple social monitoring service that lets you monitor brand mentions across various social media platforms.
HowSociable displays brand viability metrics. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and what aspects of your social marketing campaigns can be improved.
Visit this site to learn more: HowSociable
Mention allows anyone to know what’s being said about them online and on social media.
Mention’s algorithms take billions of data points into account, so when someone mentions your business online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.
Go here to learn more: Mention
Google Analytics is not only a web analytics application, it can also help you monitor links from your website to your social sites.
Hootsuite has published a 6-step guide on how to track social media links with Google Analytics on their blog.
Facebook not only lets you integrate share, follow, and like social media buttons and commenting features with your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. This tool lets you analyze how your content is performing on Facebook.
Facebook Page Insights tracks displays data about your target audience on Facebook to help you with your marketing efforts.
You can use Page Insights to learn about your posts — which are attracting the most shares, comments, and likes and to learn about your about your audience. You can then use this data to publish targeted content when your ideal audience is on Facebook.
To learn more, go here: Facebook Insights
Twitter Analytics let you see how your tweets are performing and provides a break down of your followers, tweets, profile views, tweet impressions, and top tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for marketing Twitter.
(Twitter – Tweet activity)
Go here for more details: Twitter Analytics
YouTube Analytics lets you see how your channel is performing on the YouTube platform.
You can track demographics, views, traffic sources, total estimated earning from playbacks, video viewing duration, and more.
Go here to learn more: YouTube Analytics
Pinterest Analytics lets you explore metrics about the people who engage with your business, what Pins and boards people like most, and what they save from your website. With Pin insights, you can get information that helps you learn who your audience is and what your customers want.
Go here to learn more: Pinterest Analytics
Additional Social Media Tools
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media worth knowing about. Keep in mind that web technologies change. If any of the tools below change, please let us know.
A task management tool with a social twist. It lets you create professional and personal lists and share your lists with family, colleagues and friends.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.
Create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and receive quality answers.
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content. Appinions’ deep data science patent protected technology enables customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make content discoverable?”, etc.
Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can publish and schedule updates, access metrics and KPI, monitor conversations, and deliver presentation-ready reports.
Broadcast live using your mobile device or webcam, share to your blog or favorite social network and interact with your viewers. Share via your smart device and stream to your blog.
BlogDash connects brands looking for ways to promote their services and products with bloggers who are willing to write content aimed at bringing brands the positive media attention they are looking for.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash is an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct social action.
CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google Plus circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, manage multiple profiles and schedule posts, and analyze Twitter data.
Contax.io can be used to track your friends and followers on Twitter and other social networks and manage relevant, real-time relationship data.
Never miss another comment related to your brand. Conversocial lets you manage customer service flow and social media discussions on channels like Twitter, Facebook, YouTube and Instagram.
Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus is a social tool that aims to help improve conversations online. Millions of websites covering just about every topic imaginable use Disqus.
Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos or photos.
Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online via social collaboration.
Meltwater IceRocket is a social media search engine which lets you search Facebook, the blogosphere, Twitter, or all at once for any keywords you like.
GroupHigh is a blogger outreach tool that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, location, topics, and more.
Klout is a social media monitoring and performance analysis tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Facebook, and Instagram content from fans into an interactive display.
Tailwind is a social media monitoring application designed specifically for Pinterest users. It lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results across the entire Pinterest network.
Viralwoot is a social media marketing platform for small and medium sized businesses using Pinterest. ViralWoot lets you view the performance of your boards and pins with built-in analytics reports.
TweetReach allows you to measure the reach of your tweets for keywords, hashtags, and search queries. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytic metrics are displayed using easy to understand visual reports.
Riffle by CrowdRiff integrates with 16 Twitter platforms (Twitter.com, Spredfast, MarketMeSuite, etc) and provides you with insight into the current and potential value of Twitter users, engagement, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link bloggers, consumers, and online merchants by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Users can earn money from every purchase made.
MutualMind is a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in social data and route the insights back to the enterprise instantly.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers delivers powerful social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the world. Users can cut through social noise, find conversations that matter, measure digital reputation, manage their consumer relationships and boost their social activities’ ROI.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social channels. Find new and related topics, discover influencers, and gain valuable insights into the communities that matter most to you.
ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through various channels across the Enterprise.
Trackur provides simple, fast, and affordable social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, teams can share content with their prospects, social networks, and customers.
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.
Followadder provides users with automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search hundreds of relevant business categories, or your geographical area for Twitter followers.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts and any other social service you use. Know which of your tweets, posts, photos, or videos get the most engagement in seconds.
Twitterfall is based in the UK and allows Twitter users to view upcoming trends and patterns posted by users in the form of tweets.
Wajam is a tool that displays search results based on what your friends share on top of your normal search results.
Instantly create a page that displays the latest buzz on any topic.
Bitly can help you analyze social media engagement, optimize content, and measure how you’re spending your budget.
MyTopTweet is a simple social monitoring tool that shows your top performing tweets.
SocialMention is a real-time social search and analysis platform.
Twazzup provides real-time Twitter analytics and monitoring.
TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.
We hope you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see our related posts section below.
"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now