In this section, we examine a number of tracking tools that allow you to:
- Search, find, segment, filter and organize users according to demographics, their interests, etc.
- Monitor and listen in on social conversations online
- Identify buying signals.
With this information, you can start a meaningful conversation with a targeted audience and pitch them information about your products or services.
Let’s move on now to some of the actual tools you can use to monitor social media activity. If you’ve been searching for better ways to improve your business results using social media, then check out this list of 30 great social media analytics tools for measuring, tracking and improving your social ROI.
Media Tools For Business Owners
(Discover what people are saying about you, your brand, and your competitors on social media)
Wouldn’t it be great if there was a free and simple way to find out what is going on in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is. It’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is simple, useful and free tool from Google that lets you keep up with the latest news and information about all kinds of topics, stay informed about people, brands and companies, and monitor what other people are saying online about you and your business.
Google Alerts is not only useful for helping you manage your reputation online, but also for gathering information about people, companies, and any other subject you want to know about.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web site, blog post, news update, press release, a tweet, video, or any other indexable content related to that topic, it will automatically send you an email or RSS update.
We’ve created a simple tutorial on how to set up Google alerts here: How To Set Up A Google Alert - 3 Easy Steps
Hootsuite is a social management platform that lets you manage all of your social media activities from an intuitive dashboard.
Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with teams.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
For more details, go here: Hootsuite
Buffer lets you schedule social content. You add updates to your Buffer queue and Buffer will then automatically post it for you.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps for iOS and Android devices and a web browser extension.
Go here for more info: Buffer
(SocialMetrics Social Analytics Plugin For WordPress)
SocialMetricsPro is a WordPress plugin that tracks social signals across leading social media networks like Facebook, Twitter, Google+, Digg, Pinterest, LinkedIn, and StumbleUpon.
Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.
We have written a comprehensive article on SocialMetricsPro. Go here to learn more: SocialMetrics
(Sociocaster – Social media management for entrepreneurial marketers)
Sociocaster is easy to use and works in any marketing campaign. You can easily schedule messages, engage with your audiences, manage your social media networks, and measure ROI from one easy-to-use dashboard.
Sociocaster includes lots of powerful marketing and social features: a powerful visual designer, social stream, built-in retweets, comments, favorites, and likes tool, unlimited social account management (agency license), and more.
Go here for more information: Sociocaster
SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, custom reports and analytics, mobile apps, RSS feed integration, etc.
For more details, go here: SproutSocial
SocialReport is an all-in-one social media management solution that lets you track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can quickly and easily organize your data by business or customers, and track competitor profiles in addition to your own.
Go here for more details: SocialReport
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze their tweeting habits, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
For more information, go here: Followerwonk Twitter Analytics
ManageFlitter provides a set of easy to use tools to empower you to work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.
For more information, visit this website: ManageFlitter
Beevolve is a social monitoring tool for SMBs, analysts, online marketers, content marketers, and community managers. It lets you monitor your brand mentions, schedule and launch social media posts, and measure engagement and sales, sentiment, buzz, etc. of posts.
Go here for more information: Beevolve
HowSociable is a simple social monitoring service that allows you to monitor how your brand or business is mentioned across different social media platforms.
HowSociable.com displays brand viability metrics. It gives you a “social magnitude” score that lets you know how well you are doing on those social media sites.
Go here for more details: HowSociable
Mention provides media monitoring for all kinds of businesses, marketers, agencies, CEOs, etc..
Mention’s algorithms monitor billions of data points, so when someone mentions your brand online, you have real time actionable data that can help you with your business goals. Mention also allows for collaborative monitoring.
To learn more, go here: Mention
With so many great social media monitoring tools available, it’s easy to forget that software applications like Google Analytics can help you track your social activities.
Visit the Hootsuite blog to view a six-step tutorial on how to track social media links with Google Analytics.
Facebook not only lets you add social media plugins to your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your campaigns are performing on the Facebook social platform.
The Facebook Insights dashboard can help you track when users are on Facebook. This can help you improve your business marketing efforts.
You can use Facebook’s Page Insights to see which of your posts have the most shares, likes, and comments and to learn about the demographics of your audience. You can then use this information to create more of the types of posts that your audience is interested in reading.
More info: Facebook Insights
Twitter Analytics let you see how your tweets are performing and gives you a break down of your tweet impressions, followers, profile visits, top tweets, and top tweets linking back to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.
(Twitter – Tweet activity)
More information: Twitter Analytics
YouTube Analytics provides analytic reports to publishers.
You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, real time, engagement, revenue, and watch-time reports.
More information: YouTube Analytics
Pinterest Analytics helps you see what people like from your profile, and what they save from your website. You can get information that helps you learn what your audiences want.
For more details, go here: Pinterest Analytics
Other Social Media-Related Tools And Services
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
Here are some other social media tools and services. Keep in mind that web technologies continually evolve. If any of the tools below change, please let us know.
A task management tool with a social twist. It lets you create professional and personal task lists and share these lists with colleagues, friends and family.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.
Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and receive quality answers.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology was acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Appinions’ technology enables customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like “what should we write about?”, “where should we publish?”, etc.
Viralheat is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can monitor conversations, access metrics and KPI, schedule and publish updates, and deliver presentation-ready reports.
Broadcast live using your mobile device or webcam, share to your favorite social network or blog and interact with viewers. Share via your smart device and stream to your blog.
BlogDash brings brands and bloggers together. Bloggers choose the types of opportunities they would like to be contacted about.
BrandWatch allows you to tap into the power of social listening about your brand, your products or your market with pinpoint accuracy.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct action.
CircleCount is a Google+ education resource. CircleCount lets you discover all of the Google+ circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on influencers and customers, schedule posts and manage multiple profiles, and view Twitter analytics data.
Contax.io monitors your friends and followers on Twitter and provides detail that can help you decide when to follow back.
Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing customer service flow and discussions on social media channels like Facebook, Twitter, YouTube and Instagram.
Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your sales organizations, marketing, and customer service..
Disqus is a free service that connects people online through blog discussions. Disqus is used by millions of websites covering pretty much any topic imaginable.
Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos and videos.
Everytime is a collaboration app for creatives. If you work with audio, images, or videos, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.
Icerocket is a social media search engine which allows you to search Twitter, Facebook, the blogosphere, or all of these for any keywords you like.
With GroupHigh you can promote your products, company, or clients using a blogger outreach software that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, topics, location, and more.
Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Facebook, and Instagram content from fans into an interactive display.
Tailwind is a Pinterest analytics, marketing, and management tool. It lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results and performance.
ViralWoot (formerly Pinwoot) is a Pinterest-based social media marketing platform for small and medium-sized businesses. Viralwoot lets you view the performance of your pins using built-in analytics reports.
TweetReach allows you to measure the reach of your tweets for hashtags, search queries, and chosen keywords. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring social performance.
Keyhole is a real-time social media search tracking tool that lets users track hashtags, URLs, and keywords on Twitter and Instagram. Users can assess their performance metrics using easy to understand visual reports.
Riffle by CrowdRiff integrates with over a dozen Twitter platforms and provides you with insight into the current and potential value of Twitter users, engagement, interest, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links online merchants, consumers, and bloggers by tagging images on the web. Approved users can earn money from every purchase made.
MutualMind provides a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and route the insights back to the enterprise instantly.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured provides easy social media analytics for your data in one place.
SocialBakers delivers deep, competitive social media analytics that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.
Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through the social noise, find the conversations that matter, measure online reputation, manage consumer relationships and boost their social activities’ ROI.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social channels. Find new and related topics, discover influencers, and gain valuable insights into the communities that matter most to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides fast, simple, and affordable social media monitoring of all social media and mainstream news, including Twitter, Google+, Facebook and many more.
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their customers, social networks, and prospects.
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.
Followadder provides users with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.
Twellow is like the Yellow Pages for Twitter. Twellow lets you search dozens of relevant business categories, or your geographical area for Twitter followers.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts along with any other service you use. You can quickly learn which of your tweets, posts, photos, or videos get the most engagement.
Twitterfall is a UK-based website that allows Twitter users to access upcoming trends and patterns posted by other Twitter users.
Wajam is a tool that gives you search results based on what your friends share on top of your normal search results.
Instantly create a page that displays the latest buzz on any topic.
Bitly can help you analyze social media engagement, optimize content, and measure exactly how you’re spending your budget.
My Top Tweet is a simple social monitoring tool that shows your best performing tweets.
SocialMention is a real-time social media search and analysis platform.
Twazzup provides real-time Twitter analytics and monitoring.
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
We hope you have found this information useful. To learn more about using WordPress to grow your business online, please see other tutorials and articles we have published on this site.
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