So far, we have covered the following in this article series:
In Part One of this article series, we explain why using an expertly configured WordPress website or blog is the key to automating traffic to your site …
(With an expertly configured WordPress web site, all you have to do is publish web content on a regular basis to automatically begin bringing more traffic!)
In Part Two, we focused on the setup phase of the blueprint. We helped you understand the best way to start if you don’t have a web presence yet, how to set things up if you already have a site, and what to do if your existing site was built with WordPress.
(In Part two we show you where to set up WordPress on your domain)
In Part 3, we looked at the configuration phase of the automation blueprint.
Here, we configure all the settings (hosting, internal and external) that can affect your website’s traffic-getting ability …
(In Part 3 we show you how to configure all the settings that can affect your website’s ability to generate traffic automatically)
In Part 4, we explain how to set up various WordPress plugins that can help drive visitors automatically to your website when you begin to add new content.
Why Automating Your Traffic-Getting Process Makes Sense
Depending on who you talk to, you could find yourself spending an hour or two (or more) per day promoting your business on social media in addition to running your business, creating content and managing your online presence.
Most small businesses simply lack the time, resources and budget to engage in the kind of content marketing that many online marketing experts recommend doing. If you are spending half your day posting updates on LinkedIn, Facebook, and Twitter in addition to writing articles for your website or blog, how does anything else in your business get done?
(Small business owners spend most of their time just keeping their businesses up and running. Source: National Federation Of Independent Businesses)
Many business owners spend most of their working hours keeping their businesses up and running. On top of this, there’s sales and marketing. After all, businesses need to remain competitive and make sales in order to survive.
Marketing research done in 2012 by email and social media marketing company Vertical Response found that:
- Almost half of all small businesses surveyed spent around six hours per week on social media (the other half of businesses surveyed that used social media spent even more time – between 6 and 21+ hours per week). This use of social media was a 66% increase from the previous year, so if the same survey was done today, the numbers would most likely be even higher.
- More than half of all small businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media consumed the most time online.
(Businesses are spending more time every year marketing and promoting themselves online. Source: VerticalResponse.com)
As small businesses spend increasingly larger amounts of time on online marketing in order to compete and survive, this puts more and more of a squeeze on businesses to prioritize their time on other areas …
(Businesses with limited resources, time, and marketing budget and many different areas to focus on have to plan their marketing strategy very carefully.)
One other important thing to keep in mind is that, in addition to spending time promoting and marketing your business on various social media sites, all of your efforts are going into virtual real estate that you have no control over. You don’t own Facebook, Twitter, or LinkedIn. These companies often will make decisions that impact your business without prior notification. Why invest so much effort and time building a business on someone else’s real estate? With WordPress, you can have complete control of your own real estate and distribute your content automatically to other websites.
Investing in business automation to leverage time is nothing new. Businesses of all sizes have been doing it since the Industrial Age. In the Digital Age, however, the availability of hundreds of new channels for promoting and marketing a business online creates a number of dilemmas for business owners, especially for those with limited resources, time, and marketing budget. For example:
- Which of these channels should you invest more of your time, budget, and your efforts on?
- Should you invest so much time and effort building assets on sites that you ultimately have no control over (e.g. Facebook, LinkedIn, Tumblr, etc.) while neglecting your own website?
- Do you create new content for every channel you plan to promote and market your business on?
The Benefits Of Automating Your Traffic Generation With WordPress
What I’d like to share with you now, is a free, simple, and effective formula for automating the traffic-getting process with WordPress.
With this method, you will be able to:
- Save time creating content for your website and other marketing channels (e.g. social media),
- Save money on content creation and unnecessary online marketing channels,
- Determine which marketing channels you should focus more of your budget, time, and your efforts on,
- Invest most of your time building your own asset and still benefit from other people’s marketing channels.
Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we recommend avoiding black hat sites, software, strategies, and anything that violates the policies and terms of service of services like Google, Facebook, Twitter, etc..
(Automating your web traffic does not require using black hat methods!)
What we are focusing in this article series is not to manipulate web services or bypass their terms of service, but to show you how to automate your content distribution in order to leverage your time and marketing efforts, and increase your exposure online to websites used by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
As we’ve just seen in the previous section, many businesses lack the time, resources and budget to engage in the kind of content marketing that most experts advise. What you want to do, then, is be strategic with your limited resources, budget, and time.
So, instead of posting content to individual marketing channels, which is extremely time-consuming …
(Posting content to different marketing channels individually is extremely time-consuming!)
Why not do this instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content one-time, and automate your content distribution to all other channels.
- Automatically distribute content to social media channels and social bookmarking sites,
- Distribute comments and content automatically to other blogs and web properties using RSS
- Import content automatically (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you do all of this?
Simple … first, set up your WordPress website or blog as explained in Part Two. Then, get everything configured as described in Part Three. After all this is in place, you then automate various processes with plugins such as the ones listed in the next section.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Web Traffic Blueprint – Traffic Plugins
Let’s take a brief look at some plugins that can be used to:
- Distribute content automatically to social sites and social bookmarking accounts
- Post comments automatically to other blogs
- Distribute content via RSS feeds to other blogs
You can get your posts automatically distributed to sites like Twitter, Tumblr, Facebook, GooglePlus, LinkedIn and more as soon as you publish new content using a WordPress plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many great features.
After Jetpack has been installed, you will need to connect the plugin to your WordPress.com account …
(Connect Jetpack to your WordPress.com account)
Next, activate a feature called Publicize …
(Jetpack – Publicize feature)
You can share your posts on Tumblr, Facebook, Twitter, Google+, LinkedIn, and more …
(Share your content automatically on several social media accounts.)
After all of the plugin and account settings have been configured, your content is ready for distribution.
Publicize adds a new section to your Publish box …
(Publicize account details show in the Publish section.)
Now, as soon as you publish a new post, it will automatically get shared online to all of the accounts you have set up …
(As soon as content is published, it is automatically syndicated online.)
The Jetpack plugin provides a hands-free way to create more exposure for your content online on social media websites.
The native WordPress commenting function lets your site users interact with your web site, post new comments, reply to other users and participate in discussions as part of a community.
You can enhance the WordPress native commenting feature using a 3rd-party plugin that integrates with social media, helping to share and spread them around.
For example, with a WordPress plugin like CommentLuv (Premium version), you can create more user engagement on your site. The plugin encourages readers to comment using SEO and social rewards like adding twitter names to comments, social enticements for sharing content, using keywords in the user name, and search-indexable backlinks. This plugin will visit the comment author’s website or blog while they enter their comment and retrieve their most recent blog posts, which they can choose to include with their comment when they click submit.
(CommentLuv can attract more comments and traffic and improve user engagement on your site.)
To learn more about this WordPress plugin, go here:
(Social Link Machine – Content distribution plugin)
Social Link Machine is a WordPress plugin that lets you drip-feed your content, build anchor text backlinks, include relevant videos and images, and create second-tier links and social signals on auto-pilot …
(SocialLinkMachine – syndicate and drip-feed content to over 30 social websites)
With Social LinkMachine installed, you can automatically syndicate and drip-feed your content to over 30 authority platforms, like:
- Bookmarking Platforms: e.g. Deviantart, Folkd, Plurk, Zotero, etc.
- Blogging Platforms: e.g. Livejournal, Sett, Tribe, etc.
- Social Platforms: Google Plus, YouTube, etc.
- Image Sharing: e.g. Flickr, etc.
- PDF Sharing Platforms: e.g. Issuu, Gett, etc.
To learn more about the benefits of this powerful plugin, go here: Social LinkMachine
Also, if you would like to know more about setting up social media tracking (in order to get actionable information about your content marketing campaigns), we have written a detailed article about social media monitoring tools and technologies that will help you keep track of online trends, monitor competitor activity, see what online conversations are taking place that affect your business, etc, see what conversations are taking place online that could affect your business,etc. Learn more here:
The above are just some examples of the many content distribution plugins that WordPress makes available.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic System: Automated Content Sharing Process – Summary
Once your WordPress site and plugins have been expertly configured and fully set up, all you need to do to start generating traffic is post content consistently.
We have created a complete email email-based training course aimed at helping you never run out of content for your site:
Once you have expertly configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is covered in the next section of our series.
This is the end of Part 4
To read more, click here:
"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum