So far, here is what we have covered in this article series:
In Part One of this article series, we provide an overview of the traffic automation process, and explain why using an expertly configured WordPress site is the key to automating traffic to your website …
(With an expertly configured WordPress website, all you have to do to begin attracting web traffic is post great content on a regular basis!)
In Part 2, we discuss critical setup decisions. We help you understand the best way to get started if you don’t have a website yet, how to set things up if you already have a site, and what to do if your website is built with WordPress.
(In Part 2 we show you how to set up a WordPress website on your domain)
In Part 3, we discuss the configuration phase.
In this step, we configure hosting settings, internal settings, and external settings that affect your website’s traffic-getting ability …
(In Part 3 you will configure all the settings that affect your site’s ability to generate traffic automatically)
In Part 4, we will discuss ways to automate your traffic using a number of WordPress plugins.
Why You Should Consider Automating Your Traffic Generation Process
Depending on which marketing gurus you listen to, you could find yourself trying to spend a couple of hours per day (or more) posting content on social media.
Many small business owners lack the time, human resources and financial means to employ the services of a full-time marketing and content creation department and engage in the kind of content marketing that many marketing experts recommend. If you spent hours checking Facebook, Twitter, or LinkedIn in addition to writing articles for your website or blog, how would anything else in your business get done?
(Small business owners spend most of their working hours keeping their businesses up and running. Image source: National Federation Of Independent Businesses)
Many business owners spend most of their working hours simply keeping their businesses up and running. On top of this, there’s also sales and marketing. After all, businesses need to stay competitive and make sales in order to survive.
A study of small businesses conducted in 2012 by VerticalResponse – an email and social media marketing company, found that:
- 43% of all small businesses surveyed spent at least six hours per week on social media (the other half of businesses surveyed that used social media spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same survey was conducted today, the numbers would most likely be significantly higher.
- More than half of all businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.
(Small businesses spend more time every year marketing and promoting themselves online. Infographic source: VerticalResponse)
As businesses spend increasingly larger amounts of time promoting and marketing themselves online as a matter of business survival and competition, this puts more and more pressure on businesses to focus their time on other important areas …
(Businesses with limited time, marketing budget, and resources and many different business areas to focus on require careful planning of their marketing strategy.)
Another important thing to keep in mind is that, in addition to spending time promoting and marketing your business on various social sites, all of your efforts are going into virtual real estate that you don’t control. You don’t own Facebook, Twitter, or YouTube. These sites often will make decisions that can significantly affect your business without requiring your input. Why invest so much time and effort building a business on someone else’s asset? With WordPress, you can have complete control of your own virtual real estate and distribute your content automatically to other online properties.
Automating business systems and processes to leverage time is not new. Businesses of all sizes have been doing it since the Industrial Age. In the Information Age, however, the increased availability of many new online marketing channels creates a number of dilemmas for business owners and marketing managers, especially for those with limited resources, time, and marketing budgets. For example:
- Which marketing channels do you invest more efforts, budget, and your time on?
- Should you invest so much time and effort building assets on sites that you ultimately have no control over (e.g. YouTube, LinkedIn, Tumblr, etc.) while ignoring your own website?
- Do you create new content for every channel you plan to include in your marketing strategy?
The Benefits Of Automating The Traffic-Getting Process With WordPress
What we’d like to show you now, is a free, simple, and effective formula that allows you to automate your traffic generation with WordPress.
With this formula, you will be able to:
- Save time creating content for your website and social media,
- Save money on content creation and unnecessary online marketing costs,
- Determine which channels you should invest more of your time, budget, and efforts on,
- Invest most of your time building your own asset and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly urge you to avoid using black hat solutions, methods, websites, and anything that violates the terms of service and policies of sites like Pinterest, Google, Facebook, etc..
(Automating your web traffic does not require the use of black hat methods!)
What we are focusing in this article is not to game online services or bypass their terms of service, but to show you how to be smart with your resources and automate your content distribution so you can leverage your time and marketing efforts, and get additional exposure online from websites visited by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
As we’ve just seen in the previous section, most businesses lack the time, resources and budget to engage in the kind of content marketing that most experts advise. What you want to do, then, is be strategic with your limited time, budget, and resources.
So, instead of using this time-consuming approach …
(Posting content to individual marketing channels can be very time-consuming!)
Why not use this method instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content once, and automate your content distribution to all other marketing channels.
- Automatically distribute content to social channels and bookmarking sites,
- Distribute comments and content automatically to other blogs and online properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you do all of this?
Simple … first, set up your WordPress site as shown in Part Two. Then, configure your site settings as shown in Part Three. After all this is in place, you can then automate the content distribution with plugins.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Web Traffic Automation Blueprint – Traffic-Getting Plugins
Let’s take a look now at some traffic-generating WordPress plugins that can be used to:
- Post content to social media sites and social bookmarking sites
- Syndicate comments automatically to other blogs
- Distribute content to other online properties via RSS
You can get your posts automatically distributed to sites like Facebook, Tumblr, Twitter, Google+, LinkedIn and more as soon as you publish your content using a WordPress plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many great functions.
(Connect Jetpack to your WordPress.com account)
Next, activate a feature called Publicize …
(Activate the Publicize feature on Jetpack)
Once this section is configured, you will be able to automatically share your posts on Tumblr, Facebook, Twitter, LinkedIn, GooglePlus, and more …
(Publicize your posts to several social media sites.)
After all plugin and account settings have been configured, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize details show in your publishing area.)
Now, whenever you publish a new post, it will automatically be shared online to all of the accounts you have set up …
(As soon as content is published, it will be automatically distributed online.)
To learn more about this WordPress plugin, visit this site: Jetpack WordPress Plugin
The WordPress commenting feature allows your blog readers to engage with your site, post comments, reply to existing comments and participate in discussions.
You can enhance the WordPress default commenting feature using a third-party plugin that integrates your comments with social media, helping to share and spread your content online.
For example, with a plugin like CommentLuv (Premium version), you can make your site more attractive to commenters by offering them a choice of backlinks if they tweet, plus1, or like your content. This plugin will visit the website or blog of the comment author while they are typing their comment and retrieve their last blog posts, which they can choose to include below their comment after clicking submit.
(CommentLuv Pro version can help attract more comments and improve user engagement on your web site.)
To learn more about using this plugin, go here:
(Social Link Machine – WordPress content distribution plugin)
Social LinkMachine is a set-and-forget plugin that lets you syndicate and drip-feed your content, build backlinks, include relevant images and videos, and social signals on auto-pilot …
(Social Link Machine – syndicate your content automatically to many social websites)
With Social LinkMachine installed, you can automatically syndicate and drip-feed your content to many traffic-generating platforms, including:
- Social Bookmarking Platforms: e.g. Delicious, Folkd, Plurk, Stumbleupon, etc.
- Web 2.0 Blogs: e.g. Blogger, Overblog, Tumblr, etc.
- Social Platforms: Facebook, Twitter, etc.
- Image Sharing Platforms: e.g. Pinterest, etc.
- PDF Sharing Platforms: e.g. Issuu, Sendspace, etc.
To learn more about this WordPress plugin, visit the plugin site: Social LinkMachine
Also, if you would like to know more about setting up social media monitoring (in order to get actionable information about your content marketing campaigns), we have written a detailed article where we explore many social media monitoring tools that are worth checking out and knowing about. For more details, go here:
The above are just a few examples of the many plugins that WordPress makes available for automating the distribution of your content online.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Automation Blueprint: Automated Content Distribution Process – Summary
Once your website and plugins have been configured and fully set up, all you then need to do to attract traffic is add web content regularly.
If you need endless content ideas for your website, then subscribe to our email training series here:
Once you have expertly configured your WordPress site, the next step is to optimize as much of the process as can be improved. This step is covered in the next article in the WordPress Traffic Blueprint series.
This is the end of Part Four
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum