So far, here is what we have covered in this article series:
In Part 1 of this article series, we explained why using an expertly configured WordPress site is the key to generating automated traffic …
(With an expertly configured WordPress website or blog, all you have to do to bring traffic is add content consistently!)
In Part Two, we looked at critical setup decisions. We helped you understand the best way to start if you don’t have a web presence yet, how to set everything up if you already have a site, and what to do if your website was built using WordPress.
(In Part 2 we show you where to set up WordPress on your domain)
In Part Three, we focus on the configuration phase.
Here, we configure hosting settings, internal settings, and external settings that affect your website’s ability to generate traffic automatically …
(In Part 3 we explain how to configure all the settings that can affect your website’s ability to generate traffic automatically)
In Part 4, you will learn how to set up various plugins that can get traffic automatically to your website or blog.
Why Automating The Traffic Generation Makes Sense
Depending on which marketing guru you listen to, you could end up spending an hour or two (or more) per day promoting your business on social media while also managing your business, your content and your online presence.
Many small business owners simply lack the time, human resources and budget to run a full-time marketing department and engage in the kind of content marketing that many marketing experts are prescribing. If you are spending hours checking LinkedIn, Facebook, and Twitter in addition to planning and writing articles for your website or blog, how does anything else in your business get done?
(Small businesses spend most of their time keeping their businesses up and running. Image source: National Federation Of Independent Businesses)
Small businesses spend most of their time simply keeping their businesses up and running. On top of this, there’s sales and marketing. After all, businesses need to remain competitive and grow in order to survive.
Research conducted by VerticalResponse – an email and social media marketing company, found that:
- 43% of all small businesses surveyed spent six or more hours each week on social media (the other half of businesses surveyed using social media spent even more time – between 6 and 21+ hours per week). This usage of social media was a 66% increase from the previous year, so if the same survey was done today, the numbers would most likely be higher.
- More than half of all businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.
(Businesses spend more time each year marketing and promoting themselves online. Image source: VerticalResponse)
As businesses spend increasingly larger amounts of time promoting and marketing themselves online as a matter of business survival and competition, this leaves less time for under-resourced businesses to focus on other equally important areas …
(Businesses with limited resources, time, and budget and many different business areas to focus on require careful planning of their marketing strategy.)
One other thing to consider is that, in addition to spending time marketing and promoting your business on a number of social websites, you are investing all of your efforts into virtual real estate that you don’t control. You don’t own Twitter, Facebook, or YouTube. These companies can and will make decisions that can significantly affect your business without prior notification. Why invest so much effort and time building a business on someone else’s real estate? With a self-hosted WordPress website, you can have complete control of your own virtual real estate and publish your content automatically to other sites.
Automating systems and process to leverage time and increase productivity is not new. Businesses have been doing it ever since the Industrial Age. In the Information Age, however, the exponential growth channels for marketing and promoting a business creates a number of dilemmas for business owners and marketing managers, especially for those with limited budget, resources, and time. For example:
- Which marketing channels should you invest more of your efforts, time, and budget on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. YouTube, Twitter, Tumblr, etc.) while ignoring your own website?
- Do you create new content for every channel you plan to include in your marketing strategy?
The Benefits Of Automating The Traffic-Getting Process With WordPress
What I’d like to share with you now, is a free, simple, and effective strategy that allows you to automate the traffic-getting process with WordPress.
With this strategy, you will be able to:
- Save time creating web content and social media,
- Save money on content creation and unnecessary online marketing channels,
- Determine which marketing channels you should focus more of your time, budget, and efforts on,
- Invest most of your time building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we urge you to avoid using black hat sites, methods, software, and anything that violates the policies and terms of service of sites like Google, LinkedIn, Facebook, etc..
(Web traffic automation does not require using black hat techniques!)
The purpose of this article series is to show you how to automate your content distribution so you can leverage your time and efforts, and increase your exposure online to sites frequented by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen in the previous section that many small business owners lack the time, resources and budget to engage in the kind of content marketing that many experts recommend. What you want to do, then, is be strategic with your limited budget, resources, and time.
So, instead of choosing this approach, which is very time-consuming …
(Posting content to services one by one can be very time-consuming!)
Why not opt for a smarter, time-saving strategy like this instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content one-time, and automate the distribution of your content to all other services.
- Distribute content automatically to social channels and social bookmarking sites,
- Distribute content (and comments) automatically to other blogs and online properties using RSS
- Import content automatically (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all this done?
Simple … first, set up your WordPress site as explained in Part Two. Then, get it all configured as explained in Part 3. After all this is in place, you can then automate the content distribution with plugins like the ones listed in the section below.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic Automation System – Traffic Plugins
Let’s take a brief look at a number of traffic-generating plugins that can:
- Post content automatically to social media sites and social bookmarking accounts
- Syndicate comments automatically to other blogs
- Distribute content automatically to other sites via RSS feeds
You can get your posts automatically distributed to sites like Facebook, Twitter, Tumblr, Google+, LinkedIn and more as soon as you publish new content using a plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with loads of great features.
(Make sure that Jetpack is connected to your WordPress.com account)
Next, activate the Publicize feature …
(Activate the Publicize feature)
Configure this section to automatically share your posts on Twitter, Tumblr, Facebook, LinkedIn, Google+, and more …
(Distribute your posts to several social media accounts.)
After configuring all of the plugin and account settings, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize account details appear in the publishing box.)
Now, whenever you publish new content, it will automatically get shared online to all of the accounts you have set up …
(As soon as new content is published, it is automatically syndicated online.)
Jetpack provides you with an automated and hands-free way to create more exposure for your content online on social media sites.
The built-in WordPress commenting feature allows your blog readers to interact with your site, post comments, reply to existing comments and engage with your content.
You can expand the WordPress built-in commenting feature using third-party plugins that integrate your comments with social media, helping to share and spread your content around.
For example, with a WordPress plugin like CommentLuv (Pro version), you can improve user engagement on your website. The plugin encourages readers to comment using SEO and social reward features like SEO backlinks, using keywords in the username, adding twitter usernames to comments, and social enticements for content sharing. This plugin will visit the comment author’s site while they are entering their comment and retrieve their last blog posts, which they can include below their comment after clicking submit.
(CommentLuv Pro version can attract more comments and improve user engagement on your website.)
For more details about the benefits of this plugin, visit this website:
(SocialLinkMachine – WordPress content distribution plugin)
SocialLinkMachine is a plugin for WordPress that allows you to automatically syndicate and drip-feed your content, build backlinks, include relevant images and videos, and 2nd-tier links and social signals on auto-pilot …
(Social LinkMachine – syndicate content automatically to many online websites)
With Social Link Machine installed, you can automatically syndicate content to many online websites, like:
- Bookmarking Platforms: e.g. Bitly, Linkagogo, Instapaper, Zotero, etc.
- Blogs: e.g. Blogger, Overblog, WordPress.com, etc.
- Social Platforms: Google Plus, YouTube, etc.
- Image Sharing: e.g. Pinterest, etc.
- Document Sharing Platforms: e.g. Issuu, Sendspace, etc.
Visit the plugin website to learn more about using this plugin: SocialLinkMachine
Also, if you would like to know more about setting up social media tracking (so you can get actionable information about your content distribution campaigns), we have created a detailed article where we explore several social media measurement tools that will help you manage, measure, and analyze your social media marketing campaigns. More information:
The above are just a few examples of the many plugins that WordPress makes available for automating the distribution of your content online.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Automation System: Content Sharing Stage – Summary
Once you have your website or blog and plugins expertly configured and set up, all you need to do is publish new content consistently to start generating traffic organically.
If you need endless content ideas for your web site, then subscribe to our email training series on content marketing here:
Once you have expertly configured your WordPress site, the next step is to optimize the process. This step is covered in the next section of the WordPress Traffic Automation Blueprint series.
This is the end of Part 4
To read the rest of this article, click on the link below:
- Web Site Traffic Blueprint Part Five – Learn How To Turn Your Website Into An Automated Traffic Generation Machine
"I am beyond impressed with what you have put together. I can tell that you put a ton of hard work into building what you have. You have the absolute best content on WordPress I have ever seen!" - Robert T. Jillie