So far, we have covered the following in this series:
In Part 1 of this series, we explain why using an expertly configured WordPress website or blog is the key to generating automated web traffic …
(With an expertly configured WordPress web site, all you have to do to automatically drive more traffic is add fresh content consistently!)
In Part 2, we focused on critical setup decisions. We explained the best way to start if you don’t have a website yet, how to set everything up if you already have a site, and what to do if your site has been built using WordPress.
(In Part two we show you how to set up WordPress on your domain)
In Part 3, we looked at important configuration decisions.
In this step, we configure all the settings that affect your site’s ability to generate traffic automatically …
(In Part 3 you will configure all the settings (hosting, internal and external) that affect your website’s traffic-getting ability)
In Part Four, we will show you how to set up various plugins that can help bring new visitors automatically to your site.
Why It Makes Sense To Automate Your Traffic-Getting Process
Depending on which online marketing expert you get your advice from, you could end up spending a couple of hours or more per day posting content on social media.
Most small business owners lack the time, resources and budget to run a full-time marketing department and engage in the kind of content marketing that many online marketing experts prescribe. If you are spending most of your time posting updates on Twitter, Facebook, or LinkedIn in addition to writing content for your blog or website, how can anything else in your business get done?
(Small business owners spend most of their working hours just keeping their businesses up and running. Infographic source: NFIB)
Small businesses spend most of their working hours trying to keep their businesses up and running. On top of this, there’s sales and marketing. After all, businesses need to stay competitive and grow in order to survive.
A study of small businesses done in 2012 by VerticalResponse – an email and social media marketing company, found that:
- 43% of all businesses surveyed spent around 6 hours per week on social media (the other half spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same research was done today, the figures would most likely be higher.
- More than half of all small businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media was their most time-consuming online activity.
(Small businesses are spending more time each year marketing and promoting themselves online. Infographic source: VerticalResponse)
As small businesses spend increasingly larger amounts of time on online marketing in order to compete and survive, this leaves less time for under-resourced businesses to focus on other important areas …
(Businesses with limited time, budget, and resources and many areas to focus on require careful planning of their marketing strategy.)
Another important thing to keep in mind is that, in addition to spending time promoting and marketing your business on various social sites, you are investing all of your efforts into virtual real estate that you have no control over. You don’t own Twitter, Facebook, or StumbleUpon. These companies often will make decisions that can dramatically affect your business without consulting you. Why invest so much effort and time building content on rented real estate? With WordPress, you can have complete control of your own real estate and post your content automatically to other online properties.
Automating processes to save time is nothing new. Businesses of all sizes have been doing it ever since the Industrial Age. In the Information Age, however, the exponential growth marketing channels creates a number of dilemmas for small business owners and business managers, especially for those with limited resources, marketing budget, and time. For example:
- Which of these channels do you focus more budget, efforts, and your time on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. YouTube, Twitter, Pinterest, etc.) while ignoring the benefits of building content on your own domain?
- Do you create new content for every channel you plan to include in your marketing strategy?
The Benefits Of Automating Your Web Traffic Generation With WordPress
What we’d like to show you now, is a free, simple, and effective formula that allows you to automate the traffic-getting process with WordPress.
With this strategy, you will be able to:
- Save time creating content for your website and social media,
- Save money on content creation and unnecessary web marketing costs,
- Determine which marketing channels you should invest more of your time, efforts, and your budget on,
- Invest most of your efforts building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we urge you to avoid using black hat websites, strategies, software, and anything designed to manipulate or violate the policies and terms of service of sites like Twitter, Facebook, Google.
(Automating your web traffic doesn’t need to involve the use of black hat techniques!)
What we are focusing in this series of articles is not to game web services or bypass their terms of service, but to show you how to automate your content distribution in order to leverage your time and marketing efforts, and get additional exposure online from sites that your target audience frequents.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen that many businesses lack the time, resources and financial means to engage in the kind of content marketing that many online experts prescribe. What you want to do, then, is work smart within your limitations.
So, instead of choosing this approach, which is very time-consuming …
(Posting content to services one at a time is extremely time-consuming!)
Why not choose this approach instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content once, and automate your content distribution to all other marketing channels.
- Automatically distribute content to social sites and social bookmarking sites,
- Distribute comments and content automatically to other blogs and online properties using RSS
- Import content automatically (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you do all of this?
Simple … first, set up your website or blog as shown in Part 2. Then, expertly configure your site settings as described in Part Three. After all this is in place, you then connect all of the dots with plugins.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Web Traffic Blueprint – Traffic Plugins
Let’s take a look now at some traffic-generation plugins that can help:
- Distribute content to social media sites and social bookmarking sites
- Distribute comments automatically to other blogs
- Post content via RSS to other blogs
You can get your posts automatically distributed to sites like Twitter, Facebook, Tumblr, Google+, LinkedIn and more as soon as you publish new content using a plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with loads of useful features.
(Make sure the Jetpack plugin is connected to your WordPress.com account)
Next, activate the Publicize feature …
(Activate the Publicize feature on Jetpack)
You can share your posts on Facebook, Twitter, Tumblr, LinkedIn, Google+, and more …
(Share your content on several social media networks.)
After configuring all plugin and account settings, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize account settings displayed in your post publishing box.)
Now, whenever you publish a new post, it will automatically get shared on all of the accounts you have set up …
(As soon as you publish, your posts are automatically distributed online.)
Jetpack provides you with a hands-free, automated way to get more exposure online for your content on social media websites.
WordPress has a built-in commenting system that lets your site users engage with your website, post new comments, reply to existing comments and participate in discussions as part of an online community.
You can enhance the WordPress built-in commenting feature with third-party commenting plugins like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrate with social media, helping to share and spread them around.
For example, with a WordPress plugin like CommentLuv (Premium version), you can improve user engagement on your website or blog. The plugin encourages readers to comment using SEO and social rewards like adding twitter usernames to comments, SEO backlinks, ability to use keywords in the username, and social enticements for sharing your content. This plugin will visit the comment author’s site while they type their comment and retrieve their last blog posts, which can be included below their comment when they click submit.
(CommentLuv Premium version can encourage a greater level of commenting and improve user engagement on your website or blog.)
For more details about this handy plugin, visit this website:
(Social LinkMachine – WordPress content distribution plugin)
Social Link Machine is a plugin that lets you drip-feed content to over 30 traffic-generating websites, build diverse anchor text backlinks, include relevant YouTube videos and images, and create social signals on auto-pilot …
(Social Link Machine – syndicate content automatically to dozens of traffic-generating websites)
With SocialLinkMachine installed, you can automatically drip-feed your content to dozens of online websites, such as:
- Social Bookmarking Platforms: e.g. Deviantart, Linkagogo, Instapaper, Stumbleupon, etc.
- Web 2.0 Blogs: e.g. Blogger, Overblog, Tribe, etc.
- Social Media Platforms: Google Plus, YouTube, etc.
- Image Sharing Platforms: e.g. Pinterest, etc.
- PDF Sharing: e.g. Issuu, Sendspace, etc.
Go here to learn more about the benefits of using this handy plugin: SocialLinkMachine
Also, if you would like to know more about setting up social media monitoring (so you can get useful information about your content marketing efforts), go here to learn about social media tracking tools and technologies that you may want to check out:
The above are just a few examples of the many content distribution plugins that are available to WordPress users.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Automation Blueprint: Automated Content Syndication Process – Summary
Once you have your website and plugins set up and configured, all you then need to do to automatically start generating web traffic is add great content on a consistent basis.
We have created a complete email course designed to help you never run out of great content for posting to your website:
Once you have expertly configured your WordPress site, the next step is to optimize as much of the process as can be improved. This step is addressed in the next section of the series.
This is the end of Part Four
To read the rest of this article, click on the link below:
- Website Traffic Blueprint Part Five – Discover How To Turn Your WordPress Site Into A Web Traffic Machine
"I love the way your email series "Infinite Web Content Creation Training Series" is documented and presented. It is very absorbing and captivating. The links and tutorials are interesting and educational. This has motivated me to rewrite my content following the concepts I am learning from the email series." - Mani Raju, www.fortuneinewaste.com