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Guest Blogging Strategies

This tutorial is part of a series of tutorials we provide on content marketing and web content creation!

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Guest Blogging Strategies

In the previous tutorial of our Guest Blogging series, we looked at Guest Blogging Basics.

Now that you hopefully understand the basics of guest blogging, let’s go over some effective “insider tips” that will help you get your posts accepted more easily on guest blogging sites.

Getting your content published on highly visited sites and blogs can help give your business a tremendous boost. There is, however, a lot of competition to get published as a guest blogger on sites that are very popular. It’s important, therefore, to be prepared in order to give yourself the best chance of having your content accepted by other sites and being published as a guest blogger.

Getting Your Blog Posts Published

Below are some proven methods for improving your chances of getting published as a guest blogger:

Establish Yourself First

Owners of popular blogs that accept guest posts receive hundreds of submissions and requests each day, week or month. They can afford to pick and choose what they will publish on their site and who will benefit them the most. They’re not looking for obscure and unknown writers, they’re looking for:

If you don’t have a social media following (yet) or you’re not an established expert (yet), then you need to establish yourself first before you submitting guest articles to well-trafficked sites.

Here are some things you can do to help get established:

As you start building and establishing your presence in your niche, you will find it easier to get accepted into wider circles offering bigger and better opportunities.

Find Influencers

Every niche and industry has well-known and respected people who publish blogs promoting that industry or niche. Create a list of the “celebrities and influencers” in your niche and, as you start getting to know “who’s who in your zoo” add their names to this list.

An easy way to start is to join a few good lists from popular bloggers, marketers, and writers in your niche. After a while, you will get to know who gets talked about a lot in your niche, who has a large social media, blog, newsletter or forum following, who has written a best-selling book, build a large and loyal readership or sold a record-breaking product in your niche and so on.

Find as many influencers and big players in your game as you can and continually add new names to your list. Go to Google and begin searching the names on your list as well as niche-related keywords. Go through the top search results in the organic listings (not the paid ads). Organically-ranked sites have earned their reputation by publishing great content (as opposed to buying their way to the top using paid advertising). See if these sites have a blog or publish content in any way that you could make a positive contribution to. If they do, start another list for potential sites you can approach as a guest blogger, and add the site to your list. Note who owns the site. These people are also influencers in your niche.

Tip: If you get top search results displaying images of authors, add these to your list as well.

You will want to build relationships with as many influencers in your niche as you can. This will also help make getting published on their blogs easier.

Target The Right Sites

You will want to make a list of the best blogs in your niche or industry that offer guest blogging opportunities.

Once you have a list of influencers, run a search on Google to see where they publish content online. Add these sites to your list, as you will also want to publish your content on these sites. Visit their website to see if they list where their content is being published and search their social media pages to see if they have tweeted or posted links to places where they are publishing content.

To grow your list of potentially suitable blogs to target, create a list containing the main keywords in your niche, and then search Google for sites that accept guest content by adding your niche keywords alongside search phrases like:

Keep adding new sites to your list. Make this list a “work in progress” and continually add new sites to your list as you come across these. Once you have a list of sites that accept content from guest authors, the next step is to eliminate sites that are not worth going after.

You will want to make sure that:

Earlier, we talked about the basic steps you should follow to get your content published on other sites. This includes doing research, understanding and following submission guidelines, observing content formatting styles, publishing high-quality original content, making sure your content is delivered free of errors, observing deadlines, etc.

Ask For The Business

What if you find a great site that you would love to publish your content on but there is no hint of “guest blogging” allowed anywhere on the site?

Simple, just ask.

Don’t send them any content just yet. Just make an inquiry and ask if they would consider publishing unique high-quality content that would add value to their visitors.

State your name and briefly explain the benefits that you can bring to the table (e.g. free content, free traffic, educate their readers about “xyz”), show the site owner that you are familiar with their site and that you have done your research (e.g. mention a recent article they published or discussion that peaked your interest), explain who you are and your area of expertise (see earlier section on getting established) and offer to send them links to samples of unpublished original articles that you have written. Ask them if they would be open to discussing the possibility of allowing you to contribute an original item of expertly written, high-quality content for review and possible publishing on their site for free.

More often than not, with sites that aren’t actively soliciting content, you will be turned down, so expect this. However, if you ask in a professional and courteous manner and, even better, if you ask after developing a relationship or friendship with the owner, you may just get a “yes”.


Guest Blogging on highly visited sites can help give your business a major boost, but these sites are also heavily sought after. Using the right approach can get you published on these sites.

Action Step

Follow the steps above to learn how to target and approach people and sites that will give you the best opportunity of getting your content published as a guest author.

To start finding guest blogs that you can approach with your guest publishing proposal, see the tutorial below:

(Can your website or blog benefit from guest blogging? Source: Pixabay)


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