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WordPress Traffic Automation Blueprint – Part 5 (Optimization)

Welcome to Part 5 of our Web Site Traffic Blueprint article series, where we explain how to drive visitors automatically to your website using the WordPress CMS platform.

So far, we have covered the following in this article series:

In Part 1, we explained why using an expertly configured WordPress website or blog is the key to generating automated web traffic …

(With an expertly configured WordPress web site, all you have to do to automatically attract web traffic is add web content on a regular basis!)

In Part 2, we discussed the setup phase. We explained the best way to start if you don’t have a website yet, how to set everything up if you already have a website, and what to do if your website was built with WordPress.

(In Part 2 we show you where to set up WordPress on your domain)

In Part Three, we focus on important configuration decisions. We explained how to configure all the settings that affect your website’s ability to generate traffic automatically …

(In Part 3 you will configure all the settings that affect your site’s traffic-getting ability)

In Part 4, we showed you how to set up various plugins that can get traffic automatically to your site whenever you begin to post new content on a consistent basis.

(Publish content once, automate the rest!)

In this article, we look at ways to optimize traffic to your website using a number of tools and methods.

WordPress Web Traffic Blueprint – Systems

In addition to having an expertly configured WordPress website, generating consistent traffic of high quality is achieved by having a well-defined business vision, careful digital planning, and great systems in place.

(Optimized traffic is the product of a business vision, sound planning, and great systems)

Let’s review the systems that will help you grow and manage new traffic.

These include:

(Use systems to grow and manage your web traffic)

Let’s briefly review how important these systems are:

Marketing Systems

Your marketing systems consist of the processes and methods used to drive new traffic to your business. Your online marketing systems can be tested by asking questions such as:

During the setup and configuration phase, you should have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising (e.g. Google AdWords) to help you generate some initial actionable data, such as the keyword phrases people are searching online to find your website, which you can use to create content targeted specifically to your audience.

Technical Systems

Your technical systems and processes ensure that your digital presence remains operating efficiently for receiving new traffic. There’s no point driving traffic to your site if your site is constantly down or your pages take a very long time to load.

Your technical systems include handling areas like webhosting, website maintenance and support, installing and updating software (e.g. plugins), integration, customization, troubleshooting, etc.

You can test your technical systems by questions such as:

Many potential problems can be minimized if your website planning and setup and configuration phases have been done correctly. As with all technology, however, you should expect problems. You will need the right technical systems in place to handle these.

Business Systems

Your business systems and processes help you manage and respond to new traffic. This includes:

If you intend to outsource your digital marketing and technical support, then make sure you have good systems in place for managing all outsourcing processes.

WordPress Traffic Automation Blueprint – Traffic Optimization Tools And Strategies

With clear business objectives and great systems in place, all you need to focus on are ways to grow, optimize, and further automate your “traffic loop”.

Let’s go through an example of implementing, optimizing, and further automating a traffic loop. Take a look at the chart below …

(Traffic loop)

Increase Reach & Visibility Online

The first step of the process is to increase visibility for your website or blog.

Traffic Ideas
Plugins, Tools, And Strategies

See earlier sections of this article series for many useful plugins, tools, and methods we’ve already covered to help you reach more potential users.

Also, if you haven’t already, contact us to learn more about plugins that let you easily add the following to your website or blog:

Build Authority & Credibility

Getting more of your content published is good, but to make this activity more effective, your content needs to be building authority and credibility with users.

Publishing higher quality content not only helps to establish your credibility, it also improves your chances of getting more shares and views and hence more visitors.

Tools, Plugins, And Strategies

We have created a complete email course designed to help you never run out of great content ideas for posting to your website:

Also, if you haven’t already, look for plugins that let you easily add the following to your website:

Grow Influence & Engagement

As your business grows, you may want to consider developing “traffic on demand.” You can do this by building a list or starting your own online community or social network.

With “Traffic On Tap,” your traffic comes from customers or subscribers – people who already like you and trust you. Your influence and credibility can be used to generate traffic with every post you publish, forum post you add, or broadcast you send out.

Tools And Strategies

There are many solutions and plugins that are easy to implement and can help increase your influence and improve engagement. For example:

Identify Needs And Provide Solutions

If you take advantage of incoming traffic to find out what problems your visitors are trying to solve, you can have an endless funnel of ideas for developing new products, services, and solutions, all of which provide new opportunities for generating additional traffic.

Tools & Strategies

If you plan to provide solutions online (as opposed to just providing information), see other posts and tutorials on this site to learn more about plugins that let you easily add the following to your site:

Analyze Data & Feedback

The final step of the process is the collection and analysis of data. Gathering and interpreting data from existing traffic gives you the opportunity to discover new opportunities to create content that can generate you additional traffic.

You should have already installed an analytics tool like Google Analytics on your website. Make sure you understand the metrics and can interpret the data.

WordPress Web Traffic System – Summary

All you have to do once you implement the above strategies is repeat the process, fine-tuning and refining your methods as you go to grow your traffic and improve your results.

In summary:

Hopefully, this information has given you a blueprint that will help you drive more traffic automatically to your WordPress web site and improve your business online.


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