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How To Set Up Google Alerts

At any given moment in time, millions of transactions are taking place online. New information is constantly being published on social media streams, news sites, and blogs, and some of that information is related to subjects you are interested in.

Is there a simple and easy (and free) way to know what is going on in your niche or industry that will save you time doing research? Yes, there is. It’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is one of the simplest and most useful online tools available for keeping up with the latest news and information about all kinds of topics, staying informed about people, brands and companies, and tracking what other people are saying online about you and your business. Google Alerts is also free.

Google Alerts is not only useful for helping you manage your reputation online, but also for gathering news about people, companies, and any other topic you want to know about.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots crawl a new web page, news update, blog post, press release, a video, tweet, or any other content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

A Simple & Easy Step-By-Step Tutorial On How To Set Up Google Alerts

Let’s go over the simple steps required to start using Google Alerts:

Step 1 – Log Into Your Google Account

If you haven’t got a Google account, create one. A Google account lets you access loads of free services with one username and password. If you use Gmail, post videos to YouTube, run a pay-per-click advertising campaign with Adwords or have a GooglePlus page, then you should already have a Google account.

(Use your Google Account to access services like Google Alerts)

You can still set up Google Alerts without accessing your Google Account, but this gives you fewer options (e.g. you can only receive email alerts, not alerts via RSS).

Once you have logged into your Google Account, access the Google Alerts tool by entering the following URL into your web browser:

https://www.google.com/alerts

Step 2 – Set Up An Alert

You can set up alerts for every topic, business name, person or website you would like to receive updates about. You can track product brands, names of employees, celebrities, investors, influencers, competitors, etc. There is no limit to the number of alerts you can set up.

(Google Alerts lets you set up as many alerts as you like)

Step 3 – Set Your Preferences And Save

You can specify the keyword(s) you want alerts for, how often alerts should be sent out (as it happens, once a day, once a week), sources (e.g. automatic, news, blogs, web, videos, discussions, etc.), language, region, how many (all results, only the best results), and how to receive alerts (via email or RSS feed) …

(Google Alerts – preferences)

To narrow the source of your alerts, just select an option from the drop-down menu …

(Google alert sources)

You can also specify alert delivery times in your settings, and if you want to receive all alerts in a single email …

(Google alert settings)

All of these settings can be changed anytime you like.

You will begin receiving alerts as set in your preferences …

(Receive alerts via email or RSS)

Note that at the bottom of your email notification, you are given various options, including:

How To Set Up Google Alerts While Browsing Google News

You can easily set up Google Alerts while browsing the web. Here’s how:

Go to Google News and type in your search term …

(Enter a search term in Google News)

Scroll down to the bottom of the page and click on ‘Create Alert’ …

(Google News – Create Alert)

Enter your email address and click on ‘Create Alert’ …

(Google Alerts screen)

If you elect to receive alerts via email, you will be asked to verify your Google Alert request …

(Verify your Google Alert request)

After confirming your request, your Google Alert will be set up and you will begin to receive alert notifications via email.

(Your Google Alert has been successfully verified)

You can return to the Google Alerts home page and create as many alerts as you want.

How To Delete Google Alerts

You can delete any alerts you no longer want to receive …

(Google alert settings)

You can also stop receiving alerts by clicking on the ‘Unsubscribe’ link at the bottom of your emails …

(Click the Unsubscribe link at the bottom of the email)

Confirm that you want to unsubscribe from your Google Alert …

(Click unsubscribe to stop receiving Google Alerts)

Your Google Alert will be cancelled …

(Google Alert cancelled)

You will stop receiving alert emails on the topic after unsubscribing.

If you choose to receive alerts via email, you can configure rules in your email application to send alerts automatically to one or more folders. This helps to keep your alerts organized and easier to track and sort through.

If you choose to receive alerts via RSS feed, you can use a feed reader to view the information on your smartphone or mobile device.

Once your alerts are set up, you can monitor information about topics, businesses, the competition, etc., or start creating content in your niche/industry.

How To Publish News Items From Google Alerts On Your WordPress Blog

You can publish news items directly from Google Alerts on your WordPress your WordPress site as blog posts or as a ‘widgetized’ item on your sidebar.

Let’s take a look at both methods:

Publish Google Alerts News Items As A Blog Post

To republish news items from Google Alerts as a blog post, do the following:

Set up your site to post by email …

(Post to WordPress by email)

If you need help with this step, see this tutorial:

Next, set up your Google Alert to send to the email address you have set up …

(Create Alert and send to email)

Alerts will now be posted to your blog, or come in as ‘drafts’ that you can review and publish.

Publish Google Alerts News Items On Your Sidebar

To display news items from Google Alerts as a as a ‘widgetized’ item on your sidebar, all you need to do is set up to receive your alerts as an RSS feed as described earlier …

(Receive alerts as an RSS feed)

Next, copy the RSS feed link to your clipboard …

(Copy RSS link address)

And add the RSS feed to an RSS widget as described in this tutorial:

Your alert will display as a ‘widgetized’ item on your sidebar and the feed will update regularly as Google sources new items …

(RSS Widget with Google Alert feed)

Hopefully, you have found this tutorial helpful. To learn more about using social monitoring tools, see this article: WordPress And Social Media Tracking

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"I was absolutely amazed at the scope and breadth of these tutorials! The most in-depth training I have ever received on any subject!" - Myke O'Neill, DailyGreenPost.com

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