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How To Set Up Google Alerts

As you read this, millions of social exchanges are happening online. New content is continually being published on social media networks, news media, and websites, and some of that information is related to topics you are interested in.

Is there a free, easy and simple way to know what is going on in your niche or industry so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is a free intelligence tool that delivers Google search queries directly to your inbox.

Google Alerts is not only great for managing your reputation online, but also for automatically receiving the latest news about people, companies, or any other subject you are following.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots crawl a new web site, press release, news update, blog post, a video, tweet, or any other indexable content related to that topic, it will automatically send you an email or RSS update.

A Quick And Easy Step-By-Step Tutorial On Setting Up A Google Alert

Let’s go over the simple steps required to start using Google Alerts:

Step 1 – Log Into Your Google Account

If you don’t have a Google account, create one. A Google account lets you access many free services with just one username and password. If you use Gmail, post videos to YouTube, run a pay-per-click advertising campaign with Adwords or own a GooglePlus page, then you should already have a Google account set up.

(Log into your Google Account to set up your Google alerts)

You can still set up Google Alerts without accessing your Google Account, but this gives you fewer configuration options (e.g. you can only receive email alerts, not alerts via RSS).

After logging into into your Google Account, access the Google Alerts tool by entering the following URL into your web browser:

https://www.google.com/alerts

Step 2 – Set Up Your Alerts

You can set up an alert for every topic, business name, person, brand or website address you would like to receive updates about. This service lets you track product brands, employees, influencers, celebrities, investors, competitors, etc. There are no limits to the number of alerts you can set up.

(Google Alerts lets you set up as many alerts as you like)

Step 3 – Set Your Preferences & Save

Google Alerts lets you specify the keyword or keywords you want alerts sent for, how often alerts should be sent (as it happens, once a day, once a week), sources (e.g. automatic, news, blogs, web, videos, discussions, etc.), language, region, how many (all results, only the best results), and how to receive alerts (via email or RSS feed) …

(Google alert preferences)

To narrow the source of your alerts, just select an option from the drop-down menu …

(Google Alerts – sources)

You can also specify alert delivery times in your settings, and if you want to receive all alerts as a single email …

(Google alert settings)

All of these settings can be changed anytime you want.

You should begin receiving alerts as specified in your preferences …

(Google alerts – email alert)

Note that at the bottom of your email notification, you are given various options, including:

How To Set Up Google Alerts While Browsing Google News

You can easily set up Google Alerts while browsing the web. Here’s how:

Go to Google News and type in your search term …

(Enter a search term in Google News)

Scroll down to the bottom of the page and click on ‘Create Alert’ …

(Google News – Create Alert)

Enter your email address and click on ‘Create Alert’ …

(Google Alerts screen)

If you elect to receive alerts via email, you will be asked to verify your Google Alert request …

(Verify your Google Alert request)

After confirming your request, your Google Alert will be set up and you will begin to receive alert notifications via email.

(Your Google Alert has been successfully verified)

You can return to the Google Alerts home page and create as many alerts as you want.

Deleting Google Alerts

You can delete any alerts you no longer want to receive …

(Google alert settings)

You can also stop receiving alerts by clicking on the ‘Unsubscribe’ link at the bottom of your emails …

(Click the Unsubscribe link at the bottom of the email)

Confirm that you want to unsubscribe from your Google Alert …

(Click unsubscribe to stop receiving Google Alerts)

Your Google Alert will be cancelled …

(Google Alert cancelled)

You will stop receiving alert emails on the topic after unsubscribing.

If you want Google to send our alerts to your inbox via email, you can configure rules in your email program to redirect alerts automatically to one or more email folders. This helps to keep your alerts organized and easier to sort through.

If your alerts are sent out via RSS feed, you can use a feed reader to access the information on your smartphone or mobile device.

Once your alerts are set up, you can track information about keywords, your business, competitors, etc., or start creating content for your business blog in your niche/industry.

How To Publish News Items From Google Alerts On Your WordPress Site

You can display news items directly from Google Alerts on your WordPress your WordPress blog as blog posts or as a ‘widgetized’ item on your sidebar.

Let’s take a look at both methods:

Publish Google Alerts News Items As A Blog Post

To repost news items from Google Alerts as a blog post, do the following:

Configure your site to post by email …

(Post to WordPress by email)

If you need help with this step, see this tutorial:

Next, create an Alert to send to the email address you have set up …

(Create Alert and send to email)

Alerts will now be posted to your site, or come in as ‘drafts’ that you can review and publish.

Publish Google Alerts News Items On Your Sidebar

To display news items from Google Alerts as a as a ‘widgetized’ item on your sidebar, all you need to do is set up to receive your alerts as an RSS feed as described earlier …

(Receive alerts as an RSS feed)

Next, copy the RSS feed link to your clipboard …

(Copy RSS link address)

And add the RSS feed to an RSS widget as described in this tutorial:

Your alert will display as a ‘widgetized’ item on your sidebar and the feed will update regularly as Google sources new items …

(RSS Widget with Google Alert feed)

Hopefully, you have found this tutorial useful. If you would like to know more about integrating social media with WordPress, see this article: WordPress And Social Media Monitoring

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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum

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