In a world where attractive things matter, the look of your web site can play a significant role in the success of your business. Your website may be the first thing that a web visitor sees and this could affect their purchasing decision.
People are now turning more than ever to the internet to find products and services. Even if it’s just doing preliminary research, we will jump online and go visit someone’s website before deciding what to do next.
Now, try to see things from your prospect’s perspective. How does your website appear to online users? Does it invite people to enter and explore things further, or does it make them confused and cautious about what to do next?
What web visitors see “above the fold” (i.e. what you first see in your screen) is just the tip of the iceberg. There is so much more than can affect your visitors’ perceptions and their decision to buy from you.
Can WordPress Help You Fix Your Poorly-Constructed Website?
Here are just some of the main design issues that can affect your website’s results and performance:
Web Site Design Problems
Some common design problems that can influence a visitor’s perception of your website include:
- Color – Poor color combinations affect your results. This also applies to text and background color. There are tools to select web colors correctly and even safe web colors you can use to make sure that the palettes you decide on will display consistently across various mediums. If in doubt, consult a web design professional.
- Design Elements – Pages that contain unattractive, outdated and just plain old hard to read typefaces can result in visitors quickly losing interest in off your site. Visitors can also be affected by overall design inconsistencies or overpowering use of design elements.
- Layout – The way your pages are arranged can significantly impact how visitors interact with your site. Layout considerations also include where your navigation menus, links, and other useful objects.
- Responsiveness – As business information is now accessed by various devices with different-sized screens and browsers, it’s vitally important that your web design be responsive. If your web pages do not resize automatically to display your information on all devices, browsers, and platforms, you will lose opportunities.
Web Site Functionality Problems
Common functionality problems include:
- Persistent errors – A huge turn-off for users is landing on a site where some links don’t work, videos can’t play and images aren’t displaying. Persistent site errors are no longer acceptable, especially when your goal is to come across as a professional and reliable business. Your website is a reflection of your business. It’s important to make sure that all your hyperlinks, videos, and images remain running smoothly at all times. In some cases, problems could be related to external factors like your hosting, or you may not even be aware of it, but it’s important to make sure that you’re always proactive and that you attend to problems immediately.
- Feature limitations – If your website offers users certain features, then make sure that these are not limited. For example, if you plan to sell products on your site, make sure that you provide users with full e-commerce features that allow them to easily select and add products to a cart, use coupons, complete purchases with credit cards or PayPal, receive notifications, receipts, and confirmations, etc.
Poor User Experience
Typically, where visitors suffer the most because of a poorly-constructed web site is the “user experience”.
Anything less than a great user experience can leave a bad taste in users mouths and lead to sharing their dissatisfaction in social media, forums, review sites, commenting sections, etc ….
Common issues that can lead to a disappointing user experience include the following:
- Ease Of Use – Your website must be easy to use and effortless to navigate. Your service information should be easy to locate. Your customers want user-friendly features and they want to find things quickly and with no hassle. Make your content searchable and if you plan to add downloadable files to your site (e.g. videos), make sure that users are given instructions on how to download and access your files.
- Organized – If your site content isn’t organized and user-friendly, you run the risk of losing not only potential clients but current customers too. Having features like descriptive links, product and service categories and clearly-defined areas where your content is grouped or linked together can provide users with an enjoyable user experience.
- Eye-Catching Features – Users stay longer on sites that are user friendly, easy to navigate, and that provide them with stimulating options. To achieve this you need a balance between attractive, modern web design and compelling web copy that engages your website users. For example, highlight hyperlinks pointing to product pages by inserting beautiful photos or illustrations and well-crafted product descriptions. This is effective and will help improve not only the user experience on your website, but also grow your sales and conversions.
- Interactive Site – Another thing that helps visitors want to stick around on your website is to provide interactive features that engage visitors, such as the ability to leave comments, share, like, download and recommend your content, interact with your support staff via a responsive help desk, support forum, live chat, schedule appointments, make reservations, etc … Additionally, you want users to be able to navigate quickly through your website and access your data without waiting around for pages to load, so site speed optimization is important.
(Website design issues)
As the above shows, there are many areas that can lead to a poor user experience and negatively impact your business success online. If your web site isn’t designed in a user-friendly way, you run the serious risk of not only losing potential customers but also some of existing clients as well.
Now … what if you have arrived found this post because you have an existing site with design problems that may be affecting your business?
First, keep in mind that getting issues addressed on an existing website can take time and can end up being quite costly depending on the problem and what kind of site you have, especially if the work requires a lot of web coding.
If you are in the process of getting a new website built or redesigning an existing website, then we suggest that you seriously consider using WordPress.
(WordPress can improve your website results!)
We currently share a lot more in-depth articles about WordPress on this site, but here are just some key points to keep in mind about why you should seriously consider using WordPress:
Themes – Unique Web Site Design Features
WordPress themes are unique website design template systems that let you immediately change the look and feel of your entire site without affecting the website’s content or changing any of the underlying software functionality.
There are thousands of professional looking WP themes available that can be downloaded. Many themes are either freely available, or are relatively cheap, saving you hundreds of dollars on the cost of website design.
Most themes for WordPress are responsive and provide users with highly customizable features for changing your site’s design such as the color, elements like menus and headers, layouts and more. This is just part of what makes WordPress an ideal tool for helping you achieve a design for your website that helps your business.
You can learn about WordPress themes here:
Plugins – Virtually Unlimited Expansion
Another great reason to build your site using WordPress is that WordPress provides you with expandable features through add-on applications called “plugins.”
Plugins, like WordPress themes, integrate easily with your site to provide you with almost unlimited functionality.
Earlier we looked at areas like subpar functionality and feature limitations as part of the reason why a poorly designed web site could end up losing you potential buyers.
WordPress plugins can help you overcome these issues quite easily and inexpensively. If there is a functionality that needs to be added to your website, just install a WordPress plugin that will do exactly what you want your site to do.
Want a plugin that will let you know about any problems with your site such as links not working, videos not streaming, graphics that aren’t displaying or even alert you if your entire web site is down? No problems … there are plugins that can help you fix that, or let you know about issues so you can correct these immediately!
Need a plugin that will let you turn your website into an online store or provide you with a complete e-commerce system? Again, no problem! There are several inexpensive WP plugins that will help you sell goods or services online and provide your visitors with full e-commerce features that allow them to choose and add items to a shopping cart, use coupons, complete their purchases using credit card or PayPal, receive notifications, receipts and confirmations, etc.
And just like WP themes, there are literally thousands of useful WP plugins that can be downloaded at no cost, or you can purchase quite inexpensively and will save you hundreds of dollars on the cost of web development.
Learn more about plugins here:
WordPress – A Rich User Experience
In addition to being able to correct issues caused by a poorly-constructed web site, WordPress can also help you provide customers with a great user experience.
WordPress provides beautiful and exciting themes that cover all needs and uses and plugins that allow visitors to connect, engage and interact online with you. With the right combination of a WordPress website, WordPress themes, plugins and great content, you can create a very rich user experience that will keep your visitors coming back for more.
As we’ve previously stated, consumers nowadays will do research online before they make purchasing decisions. If your website isn’t designed with a focus on the customer, these consumers will not return and simply move on to another business with a better website.
Hopefully, now you have a better understanding of problems that can affect your website and how WordPress can help you build a better online. To learn more about using WordPress for a business website please see other posts we have published on this site.
"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum