In a world where first impressions matter, your website’s design can contribute significantly to the success of your business. Your website is probably the first thing that your web visitors see and this could affect their purchasing decision.
Think about how you do research about businesses nowadays. Even if it’s only doing preliminary research, we may jump online and go browse someone’s site first before buying something in-store or online.
Now, put yourself in your prospect’s shoes. How does your website appear to online users? Does your site invite people to enter and explore things further, or does it make people hesitant and unsure about what to do next?
What prospective buyers see “above the fold” (i.e. what you first see in your screen) is only the tip of the iceberg. There are so many other things than can affect your web visitors’ experience and their decision to ultimately purchase from you.
Can WordPress Fix Bad Web Design?
Let’s take a look at some of the key design problems that can affect your web site:
Site Design Problems
Common web design issues that can impact your potential customer’s perception about your site include:
- Color – Unattractive color schemes affect your results. This also applies to text and background color. There are ways to choose web colors correctly and even safe web color palettes to help make sure that the colors you decide on will display correctly across different web formats. If in doubt, consult a web design professional.
- Design Elements – Pages that contain visually unexciting, outdated and just plain ugly graphics can easily result in visitors quickly losing interest in off your site. Visitors can also be affected by overall design inconsistencies or overpowering use of design elements.
- Layout – The way you lay out your content can have an impact impact on the way users navigate around your site. Layout considerations also include where your navigation items, links, and other guiding features such as search boxes are placed, where menus are positioned on your site, content columns, etc ….
- Responsiveness – Since business information is now viewed through various devices with different-sized screens and browsers, it’s important that your web design be responsive. If your website does not resize automatically to work on all devices, browsers, and platforms, you will lose business opportunities.
Typical website functionality problems include the following:
- Subpar functionality – A huge turn-off for users is arriving on a page where hyperlinks don’t work, videos can’t play and graphics aren’t displaying. Frequent errors are no longer acceptable in a website, especially if your aim is to come across as a professional and reliable company. Your website reflects your company. It’s vitally important therefore, to ensure that all your links, videos, and images are working all the time. In some cases, problems are related to external factors such as your web hosting, or you may not even be aware of it, but it’s important to ensure that remain proactive and that you attend to problems as soon as possible.
- Feature limitations – If your website offers users specific functionality, then make sure that these are not limited. For example, if you plan to sell products on your site, make sure that you provide visitors with full e-commerce features that allow them to choose and add items to a shopping cart, use discount coupons, complete purchases using credit cards or PayPal, receive notifications, invoices, and email confirmations, etc.
Poor User Experience
Normally, the area that is most affected due to a poorly-designed website is in the realm of the “user experience”.
Anything less than a great user experience can leave a bad taste in users mouths and lead to sharing their disappointment across social sites, forums, review sites, commenting sections, etc ….
Common issues that can lead to a disappointing user experience include:
- User-Friendly – Your site should be easy to use and easy to navigate. Your service information should not be hard to find. Your prospective clients want user-friendly features and they want to find things quickly and without disappointment. Make your content searchable and if you plan to add downloadable content to your site (e.g. PDF price lists), make sure that users are given instructions on how to download and access your files.
- Organized – If your site content isn’t well organized and user-friendly, you run the risk of losing not only potential clients but existing customers as well. Having features such as descriptive URLs, product and service categories and sections where related content can be easily found will help provide visitors with an enjoyable experience.
- Compelling Web Site – Visitors stay longer on websites that are user friendly, well organized, and that are eye-catching. To achieve this you need to find a balance between attractive, modern web design and compelling content that engages your visitors. For example, highlight hyperlinks pointing to product pages by inserting professionally-taken photos or illustrations with well-written descriptions. This can be very effective and can help you improve not just the user experience on your site, but can also help you generate more sales and conversions.
- User Interactivity – Another thing that helps to improve user experience on your website is providing interactive features that engage users, such as allowing them to comment on, share, like, download and recommend your content, interact with your staff via a responsive help desk, support forum, live chat, schedule appointments, make reservations, etc … You also want visitors to be able to navigate quickly around your website and access your information without waiting around for content to load, so having your site optimized for page loading speed is important.
(Website design problems)
As you can see, there are many areas that can lead to a poor user experience and negatively impact your business results online. If your site isn’t designed in a user-friendly way, you run the risk of not only losing potential customers but also existing clients as well.
Now … what if you have arrived on our site because you currently have an existing site with design issues that could be affecting your business?
First, understand that getting a website overhaul can take time and can also end up being fairly costly depending on the problem and what kind of website you operate, especially if it requires a lot of code editing.
If you are considering having a new website developed or upgrading an existing website, then we recommend that you consider choosing the WordPress website management platform.
(WordPress can improve your website results!)
We currently share a lot more articles about WordPress on this site, but here are just a few things to keep in mind about why you should consider WordPress:
WP Themes – Unique Web Design Features
WordPress themes are unique website design template systems that let you completely change the look and feel of your site in minutes.
There are literally thousands of professional looking WP themes available that can be downloaded. Many of these are either freely available, or they can be purchased for a relatively reasonable cost, saving you hundreds, even thousands of dollars on the cost of website design.
Most themes for WordPress nowadays are fully responsive and provide site owners with highly customizable features for changing your website’s design settings such as color, template elements like headers, footers, menus and styles, layouts and more. Themes are just one of the many things that make WordPress an ideal tool for helping you achieve a design for your website that ultimately works for your business.
Learn about themes here:
Plugins – Virtually Unlimited Expansion
Another compelling reason to build your site using WordPress is that WordPress gives users expandable features through add-on applications called “plugins.”
WP plugins, like WP themes, integrate easily with your site to provide you with virtually unlimited expansion.
Earlier in this article we talked about areas like subpar functionality and feature limitations as part of the reason why a poorly built web site could end up losing you customers.
Plugins can help you overcome these issues and limitations quite easily. If there is a functionality that needs to be added to your site, just install a plugin that will do what you want your site to do.
Need a plugin that will notify you immediately about any issues on your site like links not working, videos not streaming, pictures that aren’t showing or even tell you if your whole site has gone down? No problems … there are plugins that can help you fix that, or notify you about problems so you can correct these immediately!
Need a plugin that will turn your site into an online store or provide you with a complete e-commerce business solution? Again, no problem! There are several WordPress plugins that will help you sell goods or services on your site and provide your users with full e-commerce functionality that allow them to easily choose and add products to a cart, apply discounts, order using credit card or PayPal, receive purchase notifications, receipts and confirmations, etc.
And just like themes, there are tens of thousands of useful WP plugins that you can download and easily install on your website free of charge, or are relatively inexpensive, once again, saving you thousands of dollars on the cost of web development.
You can learn more about WP plugins here:
WordPress – An Enhanced User Experience
In addition to being able to correct issues caused by a poorly-designed web site, WordPress can also help you create a great user experience for customers.
WordPress provides beautiful and visually-exciting themes that cover all types of uses and functional plugins that allow visitors to connect, engage and interact online with you. With the right combination of a WordPress-driven site, WP themes and plugins, plus great content, you can create a very rich user experience that will keep your visitors returning again and again.
As we’ve previously stated, consumers do extensive research online before they make purchasing decisions. If your website isn’t designed with a focus on the customer, they will simply move on to another business that does provide them with a better website.
Hopefully, this article has given you a better understanding of issues that can affect your website and how WordPress can help you build a better online. To learn more about the benefits of using WordPress for a business website please see other posts we have published on this site.
"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum