In a world where the way we project ourselves matter, your website’s design can affect the success of your business. Your website may be the first thing that a web visitors see and this could influence their purchasing decision.
People are turning more than ever to the internet to find products and services. Even if it’s just preliminary research, we will typically fire up our laptop and go visit someone’s site before taking the next step.
Now, put yourself in your visitor’s shoes. How does your web site appear to them? Does your site invite people to come and explore things further, or does it make them confused and unsure about where to go next?
What your visitors see “above the fold” (i.e. what you first see on your screen) is just the tip of the iceberg. There is so much more than can affect your web visitors’ experience and their decision to ultimately engage and do business with you.
Can WordPress Fix A Poorly-Built Website?
Let’s review some of the more important design issues that can affect your website:
Web Site Design Issues
Common web design issues that can influence a visitor’s perception about your website include some following:
- Color – Clashing color schemes affect your results. This also applies to text and background color. There are ways to select web colors correctly and even safe web color tools to help make sure that the palettes you select will display predictably across various mediums. If in doubt, consult a web design professional.
- Design Elements – Web pages that contain aesthetically uninteresting, outdated and just plain ugly graphic elements can easily result in visitors quickly losing interest in away from your website. Visitors can also be affected by overall design inconsistencies and overpowering use of design elements.
- Layout – The way your pages are arranged can affect how visitors interact with your site. Layout considerations also include where your navigation menus, links, and other useful objects.
- Responsiveness – Since digital information is now viewed through a range of devices with different-sized screens and browsers, it’s vitally important that your web design be fully responsive. If your website does not display well on all devices, browsers, and platforms, you may experience loss of customers.
Some of the most common functionality issues can include some following:
- Frequent errors – A huge turn-off for users is arriving on a page where links don’t work, videos don’t play and images are missing. Subpar functionality is no longer acceptable on any website, especially if your goal is to come across as a professional. Your website is a reflection of your business. It’s vitally important to ensure that all your links, videos, and images remain working at all times. Sometimes, these issues are related to external factors like your hosting, or they may even be unbeknownst to you, but it’s important to ensure that remain proactive and that you attend to problems as soon as possible.
- Feature limitations – If your site provides users certain features and functionalities, then make sure that these functionalities are not limited. For example, if you intend to sell goods or services online, make sure that you provide customers with full e-commerce features that allow them to choose and add items to a cart, enter coupons, purchase using credit cards or PayPal, receive purchase notifications, invoices, and confirmations, etc.
Poor Web User Experience
Invariably, the area that suffers the most due to a poorly-built site is the “user experience”.
A disappointing user experience can leave a bad taste in visitors’ mouths and lead to venting their dissatisfaction on social sites, forums, review sites, comments, etc., bringing you negative publicity.
Typical problems that can create a bad user experience can include the following:
- User-Friendly – Your site should be user-friendly. Your service information should not be kept in obscure places. Your web visitors want user-friendly features and they want to find what they are looking for quickly and with no hassle. Make your content searchable and if you plan to add downloadable content to your site (e.g. spreadsheets), make sure that users are given instructions on how to download and access your information.
- Organization – If your web site isn’t organized and user-friendly, you run the risk of losing not only potential clients but current clients also. Having features like search engine-friendly URLs, product and service categories and sections where topic-related content is grouped or linked together provides visitors with an enjoyable experience.
- Compelling Web Site – Customers stay longer on websites that are easy to use, well organized, and that are eye-catching and stimulating. To achieve this you need a balance between attractive, modern web design and compelling website copy that engages your users. For example, draw attention to links that direct visitors to product pages by inserting beautiful photos or illustrations next to well-written product descriptions. This is effective and can help improve not just the user experience on your site, but also grow your sales and conversions.
- User Interactivity – Another thing that helps visitors want to stay longer on your website is to provide interactive features that engage your users, like the ability to comment on, share, like, download and recommend your content, interact with your staff via a responsive help desk, support forum, live chat, schedule appointments, make reservations, etc … You also want users to navigate quickly around your website and access your data without waiting around for content to load, so having your site optimized for page loading speed is important.
(Web site design issues)
As you can see, there are many areas that can lead to a poor user experience and impact your business success online. If your website isn’t designed in a user-friendly way, you run the serious risk of not only losing prospective paying customers but also existing clients as well.
Now … what if you have arrived found this post because you currently have an existing site with design problems that you feel are affecting your business?
First, be aware that getting a website overhaul can take time and can also be somewhat costly depending on the problem and what kind of website you currently operate, especially if it requires a lot of code writing.
If you are currently considering getting a new website developed or redeveloping an existing website, then we suggest that you seriously consider using the WordPress content publishing platform.
(WordPress can help to improve your website results!)
We plan to share a lot more information about the benefits and advantages of using WordPress on this site, but here are just a few things to keep in mind about why you should seriously choose WordPress:
Themes – Unique Web Design Features
WordPress themes are unique website design template systems that enable you to completely customize the look of your entire website without touching the site’s content or changing any core software.
There are thousands of professionally designed WordPress themes available that can be downloaded. Many themes are either freely available, or can be purchased for a relatively inexpensive price, saving you hundreds of dollars on the cost of web design.
Most themes designed for WordPress are fully responsive and provide users with highly customizable options for changing your site’s design like color, template elements like headers and footers, page layouts and more. Themes are just one of the many things that make WordPress such a powerful tool for helping you achieve a design for your website that helps your business.
Learn about themes here:
Plugins – Modular Functionality
Another great reason to choose the WordPress content management platform is that WordPress gives you scalable features through add-on applications called “plugins.”
WP plugins, like WordPress themes, integrate with your website to provide you with virtually unlimited flexibility.
Earlier in this post we discussed areas like subpar functionality and feature limitations as part of the reason why a poorly constructed website could lose you prospective buyers.
Plugins can help you overcome these issues and limitations quite easily. If there is a functionality that you would like integrated into your site, just install a WP plugin that will help you get the job done.
Need a plugin that will notify you immediately about any issues with your website like links not working, videos not streaming, pictures that aren’t showing or even tell you if your whole website has gone down? No problems … there are plugins that can help you fix that, or let you know about problems so you can correct these immediately!
Want a plugin that will transform your website into an online store or provide you with a complete e-commerce system? Again, no problem! There are several inexpensive plugins that will help you sell products online and provide your users with full e-commerce features that allow them to select and add items to a cart, use discount coupons, pay using credit card or PayPal, receive notifications, invoices and email confirmations, etc.
And just like themes, there are tens of thousands of fantastic WP plugins that can be easily downloaded and are freely available, or are extremely well priced, once again, saving you hundreds, even thousands of dollars on the cost of website development.
You can learn more about plugins here:
WordPress – An Engaging User Experience
In addition to being able to address problems caused by a poorly-designed website, WordPress can also help you provide your site users with a great user experience.
WordPress provides beautiful, professional and visually-exciting themes that cover all needs and applications and feature-rich plugins that allow customers to contact, engage and interact online with you. With the right combination of a WordPress website, WP themes and plugins, plus great content, you can create a a highly interactive user experience that will keep your visitors coming back again and again.
As stated earlier, consumers do research online before making a purchasing decision. If your website isn’t designed with a focus on the customer, they will simply move on to another business with a better website.
Hopefully, this article has given you a better understanding of problems that can affect your website and how WordPress can help you build a better online. To learn more about the benefits of using the WP web site management platform please click on links to visit other posts we have published on this site.
"Learning WordPress has been a huge stumbling block for me. I've been looking for something that covers absolutely everything but doesn't cost an arm and a leg. Thank you so much ... you have just provided me with what I have been looking for! Truly appreciated!" - Tanya