In a world where attractive things matter, the design of your web site is becoming more important to your business success. Your website is probably the first thing that a web visitor sees and this can affect their purchasing decision.
Think about how you do research about products nowadays. Even if we’re only doing preliminary research, we will instinctively jump online and go browse someone’s web site before making our next move.
Now, try to see things from your customer’s viewpoint. How does your web site appear to online users? Does your site invite them to approach and explore things further, or does it make them hesitant and cautious about where to go next?
How your website looks is only the tip of the iceberg. There is so much more than can affect your web visitors’ perceptions and their decision to ultimately purchase from you.
Can WordPress Help You Fix Bad Web Design?
Let’s take a look at some of the more important design issues that can affect your website’s results and performance:
Website Design Problems
Common web design problems that can influence a user’s perception of your website include:
- Color – Bad color combinations affect your website’s results. This also applies to using text and background color. There are tools that can help you pick web colors correctly and even safe web colors you can use to ensure that the palettes you decide on will display consistently across different mediums. If in doubt, consult a professional web designer.
- Design Elements – Pages that contain aesthetically uninteresting, outdated or just plain ugly graphics can turn prospects away from your site. Visitors can also be affected by inconsistent graphic element choices and overpowering use of design elements.
- Layout – The way you structure your content can have a significant effect on how users interact with your site. Layout considerations also include how your navigation menus, links, and other useful objects.
- Responsiveness – Since websites are now viewed by various devices with different-sized screens, it’s vitally important that the design of your website be responsive. If your website does not resize automatically to work across all devices, browsers, and platforms, you will experience potential business losses.
Typical website functionality problems include the following:
- Subpar functionality – A huge turn-off for users is arriving on a website where some hyperlinks don’t work, videos can’t play and graphics are missing. Persistent errors are no longer acceptable for a website, especially when your aim is to come across professionally. Your website reflects your business. It’s important to ensure that all your links, videos, and images remain working all the time. In some cases, problems could be related to factors such as your hosting, or you may not even be aware of it, but it’s important to make sure that remain proactive and that you get problems repaired as soon as possible.
- Feature limitations – If your site provides users specific functionality, then make sure that these features are not limited. For example, if you intend to sell products on your site, make sure that you provide visitors with full e-commerce functionality that allow them to select and add items to a cart, apply coupons, purchase with a credit card or PayPal, receive purchase notifications, receipts, and email confirmations, etc.
Poor Web User Experience
Invariably, the area that suffers most because of a poorly-built site is the “user experience”.
A disappointing user experience can leave a bad taste in users mouths and lead them to share their dissatisfaction on social media, user forums, review sites, comments, etc ….
Some of the more common problems that can cause a disappointing user experience include:
- User-Friendly – Your website should be easy to use and intuitive to navigate around in. Information about your products and services should not be hard to find. Your potential buyers want user-friendly features and they want to find things quickly and with minimal hassle. Make your content searchable and if you plan to add downloadable content to your site (e.g. presentation slides), make sure that visitors are given instructions on how to download and access your information.
- Organization – If your website isn’t organized and user-friendly, you run the risk of losing not only potential customers but also current customers. Things like search engine-friendly URLs, product and service categories and well-organized areas where your content can be easily found will help provide users with an enjoyable experience.
- Compelling Site – Visitors want websites that are easy to use, well organized, and that provide them with eye-catching options. To accomplish this you need to find a balance between attractive, modern web design and compelling web copy that engages your users. For example, draw attention to hyperlinks pointing to product pages by inserting great graphics alongside well-written descriptions. This can be very effective and will help improve not just the user experience on your site, but also grow your sales and conversions.
- User Interactivity – Another area that helps to improve user experience on your site is to provide interactive features that engage visitors, such as the ability to leave comments, share, like, download and recommend your content, interact with your staff via a responsive helpdesk, support forum, live chat, schedule appointments, make reservations, etc … Additionally, you want users to move quickly through your website and access your information without waiting around for pages to load, so site speed optimization is important.
(Website design problems)
As the above shows, there are many areas that can lead to a poor user experience and negatively impact your business results online. If your website isn’t designed in a user-friendly way, you run the risk of not only losing potential paying customers but also existing customers as well.
Now … what if you have arrived here because you currently have an existing website with design issues that you feel are affecting your business?
First, be aware that getting issues corrected on an existing website can take time and can also end up being quite costly depending on the problem and what kind of site you currently have, especially if the work requires extensive coding.
If you are in the process of getting a new website developed or redeveloping an existing site, then we recommend that you consider building or redesigning your site with the WordPress web content publishing platform.
(WordPress can help improve your website results!)
We plan to provide more in-depth posts about the benefits and advantages of using WordPress on this site, but here are just a few of the things to keep in mind about why you should consider WordPress:
WordPress – Inexpensive Web Design
WP themes are unique web site design template systems that allow you to easily change the look of your entire site without affecting the website’s content or changing any of the underlying software functionality.
There are literally thousands of professional WP themes available that can be downloaded. Many of these are either freely available, or can be bought for a relatively inexpensive price, saving you hundreds, even thousands of dollars on the cost of web design.
Most WordPress themes are fully responsive and provide site owners with flexible and customizable features for changing your website’s design settings like the color, elements like headers and footers, page layouts and more. This is just part of what makes WordPress an ideal tool for helping you achieve a design for your website that ultimately helps to improve your business.
Learn about themes here:
WordPress – Modular Functionality
Another compelling reason to choose WordPress is that WordPress gives users expandable functionality through add-on applications called “plugins.”
Plugins, like themes, integrate easily with your website to provide you with virtually unlimited features.
Earlier we talked about issues like subpar functionality and feature limitations as part of the reason why a poorly built website can end up costing you business.
WP plugins can help you overcome these issues quite inexpensively. If there is a functionality that needs to be integrated into your site, just install a plugin that does what you need done.
Want a plugin that will notify you about any issues on your site like links not working, videos not streaming, images that are missing or even tell you if your entire web site is down? No problems … there are plugins that can help you fix that, or notify you about issues so you can take immediate corrective action!
Need a plugin that will let you turn your website into an online store or provide you with a complete e-commerce business solution? Again, no problem! There are several inexpensive and easy-to-use WP plugins that will help you sell products online and provide your users with full e-commerce features that allow them to choose and add items to a shopping cart, enter discount codes, buy using credit card or PayPal, receive notifications, receipts and confirmations, etc.
And just like themes, there are literally thousands of fantastic WordPress plugins that you can download and easily install on your site at no cost, or are relatively inexpensive, once again, saving you thousands of dollars on the cost of website development.
You can learn more about plugins here:
WordPress – An Engaging Web User Experience
In addition to being able to correct problems caused by a poorly-built web site, WordPress can also help you create a great user experience for your website users.
WordPress provides beautiful and visually-exciting themes that cover all types of uses and plugins that allow visitors to connect, engage and interact online with you. With the right combination of a WordPress website, WP themes and plugins, plus great content, you can create a a highly interactive and engaging user experience that will keep people returning for more.
As stated earlier, consumers will do extensive research online before making purchasing decisions. If your website isn’t designed with the customer in mind, they will not return and simply move on to another business with a better website or better website experience.
Hopefully, now you have a better understanding of problems that can affect your web site and how WordPress can help you improve your business business online. To learn more about the benefits of using WordPress for a business website please see other posts we have published on this site.
"Learning WordPress has been a huge stumbling block for me. I've been looking for something that covers absolutely everything but doesn't cost an arm and a leg. Thank you so much ... you have just provided me with what I have been looking for! Truly appreciated!" - Tanya