In a world where first impressions matter, your website’s design can be important to the success of your business. Your website may be the first thing that a potential clients see and this could affect their decision to use your services.
People are now turning more and more to the internet to find products and services. Even if it’s only preliminary research, we still switch to our smart device and go visit somebody’s website before deciding what to do next.
Now, try to see things from your visitor’s viewpoint. How does your website appear to them? Does your site invite them to enter and explore things further, or does it make them confused and unsure about what to do next?
What your customers see “above the fold” (i.e. what you first see on your screen) is only the tip of the iceberg. There is so much more than can affect your web visitors’ thoughts and their decision to ultimately purchase from you.
Can WordPress Help Fix Poor Web Design?
Here are just some of the main design issues that can affect your site:
Website Design Problems
Some common design problems that can impact a potential customer’s perception about your website include the following:
- Color – Clashing color combinations affect your results. This also applies to using text and background color. There are ways to pick web colors correctly and even safe web color tools to help ensure that the color schemes you use will display predictably across various systems. If in doubt, consult a web design professional.
- Design Elements – Pages that contain aesthetically boring, outdated and just plain hard to read fonts can turn visitors off your website. Visitors can also be affected by design inconsistencies or overpowering use of design elements.
- Layout – The way you lay out your content can have an impact impact in the way users navigate around your site. Layout considerations also include how your navigation items, links, and other useful objects.
- Responsiveness – As websites are now accessed by various devices with different-sized screens and browsers, it’s vitally important that your web design be responsive. If your web pages do not resize automatically to fit your content on all devices, browsers, and platforms, you may lose customers.
Web Site Functionality Issues
Some of the most common functionality issues include the following:
- Persistent errors – A huge turn-off for visitors is arriving on a site where hyperlinks don’t work, videos don’t play and images aren’t showing. Persistent site errors are no longer acceptable, especially when your goal is to come across as a professional. Your website reflects your company. It’s important therefore, to make sure that all your links, videos, and images are running smoothly all the time. Sometimes, problems could be related to factors such as your hosting, or you may not even be aware of it, but it’s important to ensure that you’re consistently proactive and that you get issues corrected as soon as possible.
- Feature limitations – If your website offers users specific features and functionalities, then make sure that these features are not limited. For example, if you plan to sell goods or services on your site, make sure that you provide customers with full e-commerce features that allow them to select and add products to a cart, apply discounts, order using credit cards or PayPal, receive notifications, invoices, and email confirmations, etc.
Poor User Experience
Normally, where your business suffers most noticeably due to a poorly-constructed site is in the realm of the “user experience”.
A bad user experience can leave a bad taste in people’s mouths and lead them to vent their dissatisfaction in social media, user forums, review sites, comments, etc ….
Here are just some of the more common issues that can lead to a poor user experience:
- User-Friendly – Your website needs to be user-friendly. Information about your products and services should be easy to locate. Your site visitors want user-friendly features and they want to find things quickly and with no hassle. Make your content searchable and if you plan to add downloadable information to your site (e.g. spreadsheets), make sure that users are given instructions on how to download and access your information.
- Organized – If your web site isn’t cleanly organized and user-friendly, you run the risk of losing not only potential buyers but existing clients as well. Features such as descriptive links, product and service categories and clearly-defined areas where related content can be easily found provides visitors with an enjoyable user experience.
- Stimulating Site – Visitors stay longer on websites that are user friendly, easy to navigate, and that provide them with stimulating options. This requires achieving a balance between attractive, modern web design and compelling website copy that engages your website users. For example, highlight hyperlinks pointing to product pages with beautiful product pictures alongside well-written product descriptions. This can be very effective and can help improve not just the user experience on your website, but can also lead to more sales and conversions.
- Interactive Features – Another thing that helps customers decide to stay longer on your website is providing interactive features that engage your users, such as allowing them to comment on, share, like, download and recommend your content, interact with your staff via a responsive helpdesk, support forum, live chat, schedule appointments, make reservations, etc … Additionally, you want visitors to navigate quickly within your website and access your information without waiting around for content to load, so having your site optimized for page loading speed is important.
(Web design problems)
As you can see, there are many areas that can contribute to a poor user experience and negatively impact your business success online. If your website is poorly built, you run the serious risk of not only losing potential customers but also your existing clients too.
Now … what if you have arrived here because you have an existing site with design problems that could be affecting your business?
First, understand that getting a website overhaul can take time and can also end up being fairly costly depending on the problem and what kind of site you currently have, especially if it requires a lot of code writing.
If you are in the process of getting a new website built or upgrading an existing website, then we suggest that you seriously consider using the WordPress web content publishing platform.
(WordPress can help improve your website results!)
We plan to share a lot more articles about the benefits and advantages of using WordPress on this site, but here are just some of the things to keep in mind about why you should consider WordPress:
WP Themes – Inexpensive Web Site Design
WP themes are unique web design templates that enable you to completely change the look and feel of your entire website in minutes.
There are thousands of professionally designed WP themes available that you can download and easily install on your website. Many themes are either free of charge, or are extremely well priced, saving you thousands of dollars on the cost of website design.
Most themes are fully responsive and provide site owners with highly customizable options for changing design settings of your website like color, template elements like menus and headers, layouts and more. This is just part of what makes WordPress an ideal tool for helping you create a design for your website that ultimately works for your business.
You can learn about WP themes here:
WordPress – Powerful Features
Another compelling reason to build your site using the WordPress CMS is that WordPress gives you almost unlimited functionality through add-on applications called “plugins.”
Plugins, like WordPress themes, integrate with your website to provide you with almost unlimited expansion.
Earlier we looked at issues like subpar functionality and feature limitations as part of the reason why a poorly designed web site can end up losing you money.
Plugins can help you overcome these issues and limitations quite easily and inexpensively. If there is a functionality that you need integrated into your website, just install a WordPress plugin that will do what you want to get things done.
Need a plugin that will let you know about any problems detected with your website such as hyperlinks not working, videos not streaming, images that are missing or even alert you if your whole site is down? No problems … there are WP plugins that can help you fix that, or notify you about issues so you can correct these immediately!
Want a plugin that will let you turn your website into an online store or provide you with a complete e-commerce business solution? Again, no problem! There are several WordPress plugins that will help you sell goods or services on your site and provide your customers with full e-commerce features that allow them to easily choose and add items to a shopping cart, enter discount coupons, complete purchases with credit card or PayPal, receive notifications, invoices and email confirmations, etc.
And just like WordPress themes, there are literally thousands of great WP plugins that you can install on your site and are freely available, or that you can purchase for a relatively small cost and will save you hundreds, even thousands of dollars on the cost of web development.
Learn more about plugins here:
WordPress – An Interactive Website User Experience
In addition to being able to correct issues caused by a poorly-built web site, WordPress can also help you create a great user experience for visitors.
WordPress provides beautifully-designed and visually-exciting themes that cover all kinds of uses and applications and functional plugins that allow visitors to connect, engage and interact online with you. With the right combination of a WordPress-driven website, WP themes, plugins and great content, you can create a very a highly interactive and engaging user experience that will keep visitors returning for more.
As we’ve previously stated, consumers do research online before making a purchasing decision. If your website isn’t designed with customers in mind, these consumers will simply move on to another business with a better website.
Hopefully, this article has given you a better understanding of problems that can affect your website and how WordPress can help you build a better online. To learn more about the benefits of using WordPress please see our related posts section.
"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)