In a world where attractive design sells, the look of your website can play a significant part in the success of your business. Your website is the first thing that your web visitor sees and this could affect their purchasing decision.
We typically do it online. Even if we’re only doing preliminary research, we will jump online and go browse somebody’s website before deciding what to do next.
Now, try to see things from your customer’s point of view. How does your website appear to them? Does it invite people to draw closer and explore things further, or does it make people confused and cautious about where to go next?
How your site looks is just the tip of the iceberg. There is so much more than can affect your web visitors’ experience and their decision to ultimately purchase from you.
Can WordPress Help You Fix Poor Web Design?
Here are just some key design problems that can affect your web site:
Site Design Issues
Typical design problems that can influence a potential customer’s perception of your site include some or all of the following:
- Color – Poor color schemes affect your site’s results. This also applies to the use of text and background color. There are methods to select web colors correctly and even safe web color palettes to ensure that the color combinations you choose will display correctly across various devices. If in doubt, consult a professional web designer.
- Design Elements – Pages that contain unexciting, outdated or just plain ugly images can turn visitors off your site. Visitors can also be affected by inconsistent graphic elements or excessive use of design elements.
- Layout – How your site is laid out can significantly impact how users interact with your site. Layout considerations also include where your navigation items, links, and other useful objects.
- Responsiveness – Since online information is now viewed by a range of devices with different-sized browsers, it’s important that your web design be responsive. If your web pages do not resize automatically to fit your content on all devices, browsers, and platforms, you will incur business losses.
Web Site Functionality Problems
Some of the most common functionality problems can include some following:
- Too many site errors – A huge turn-off for users is landing on a website where some hyperlinks don’t work, videos don’t play and graphics aren’t displaying. Subpar functionality is not acceptable on a website, especially if you are trying to come across professionally. Your digital presence reflects your business. It’s important therefore, to make sure that all your links, videos, and graphics are up and running all the time. In some cases, these problems are caused by external factors like your web hosting, or you may not even be aware of it, but it’s important to ensure that remain proactive and that all issues are fixed as soon as possible.
- Feature limitations – If your web site offers users specific functionalities, then make sure that these are not limited. For example, if you intend to sell goods or services online, make sure that you provide visitors with full e-commerce functionality that allow them to easily choose and add items to a cart, enter discount coupons, order using credit cards or PayPal, receive notifications, invoices, and email confirmations, etc.
Poor Web User Experience
Invariably, where your business suffers most noticeably because of a poorly-constructed web site is in the realm of the “user experience”.
A disappointing user experience can leave a bad taste in users mouths and lead them to share their disappointment across social media, user forums, review sites, comments, etc ….
Here are some of the more common problems that can create a poor user experience:
- User-Friendly – Your website needs to be easy to use and intuitive to navigate around in. Information about your products and services should not be kept in obscure corners. Your customers want user-friendly features and they want to find things quickly and with minimal hassle. Make your content searchable and if you plan to add downloadable files to your site (e.g. presentation slides), make sure that visitors are given instructions on how to download and access your files.
- Organization – If your web site isn’t well organized and user-friendly, you run the risk of losing not only prospective customers but current customers too. Providing features such as search engine-friendly links, product and service categories and clearly-defined areas where related content is grouped or linked together provides visitors with an enjoyable user experience.
- Eye-Catching Website – Customers want websites that are user friendly, well organized, and that provide them with eye-catching options. This requires achieving a balance between attractive, modern web design and compelling content that engages your website users. For example, draw attention to hyperlinks pointing to your product pages by inserting professionally-taken photos or illustrations beside well-crafted product descriptions. This is very effective and can help you improve not just the user experience on your site, but also improve your sales and conversions.
- Engaging Website – Another area that helps to improve user experience on your site is providing interactive features that engage customers, such as features that let them\visitors leave comments, share, like, download and recommend your content, interact with your staff via a responsive help desk, support forum, live chat, schedule appointments, make reservations, etc … Additionally, you want users to browse quickly through your site and access your data without waiting around for content to load, so having your site optimized for page loading speed is important.
- Compliance – One of the most important and often most neglected aspects of creating a great user experience is to ensure that users feel confident interacting with you online. To reassure your visitors that your business is credible, trustworthy, secure and professional to deal with, make sure that your site includes legal pages like a contact page, privacy statement, terms and conditions of use, security information, FTC disclaimers, etc.
(Site design problems)
As you can see, there are many areas that can lead to a poor user experience and impact your business success online. If your site is poorly designed, you run the serious risk of not only losing potential clients but also your current customers as well.
Now … what if you have arrived here because you have an existing site with design issues that could be affecting your business?
First, keep in mind that getting a website overhaul can take some time and can be fairly costly depending on the problem and what kind of site you have, especially if what needs doing requires a lot of web code editing.
If you are currently considering having a new website built or redesigning an existing web site, then we suggest that you seriously consider using the WordPress website management platform.
(WordPress can help improve your website results!)
We plan to publish more in-depth posts about the benefits and advantages of WordPress on this site, but here are just some things to keep in mind about why you should seriously choose WordPress:
WordPress – Customizable Web Site Design
WP themes are unique web design template systems that let you completely customize the look and feel of your entire website without touching the website’s content or modifying the core site functionality.
There are thousands of professionally designed themes available that can be downloaded. Many themes are either free of charge, or are relatively cheap to purchase, saving you hundreds of dollars on the cost of website design.
Most themes are responsive and provide site owners with customizable features for changing your site’s design settings like color, template elements like menus and headers, page layouts and more. This is just one of the many things that make WordPress an ideal tool for helping you create a design for your website that ultimately helps your business.
You can learn about themes here:
Plugins – Virtually Unlimited Functionality
Another compelling reason to choose the WordPress CMS is that WordPress gives you modular features through add-on applications called “plugins.”
Plugins, like WP themes, integrate with your site to provide you with almost unlimited flexibility.
Earlier we discussed issues in areas like subpar functionality and feature limitations as part of the reason why a poorly constructed web site could lose you customers.
Plugins can help you overcome these problems quite easily and inexpensively. If there is a functionality that you need to integrate with your site, just install a plugin that does exactly what you want your site to do.
Need a plugin that will let you know about any problems with your website such as hyperlinks not working, videos not streaming, images that aren’t displaying or even tell you if your entire site has gone down? No problems … there are WordPress plugins that can help you fix that, or notify you about issues so you can take immediate corrective action!
Want a plugin that will transform your website into an online store or provide you with a complete e-commerce business solution? Again, no problem! There are several plugins that will help you sell goods or services online and provide your visitors with full e-commerce functionality that allow them to easily choose and add products to a shopping cart, enter coupons, complete their orders with credit card or PayPal, receive purchase notifications, receipts and email confirmations, etc.
And just like WP themes, there are thousands of fantastic WP plugins that you can download and install on your site at no cost, or are relatively inexpensive, once again, saving you hundreds of dollars on the cost of website development.
You can learn more about plugins here:
WordPress – An Immediate User Experience
In addition to being able to address issues caused by a poorly-built web site, WordPress can also help you create a great user experience for visitors.
WordPress provides beautifully-designed and exciting themes that cover all types of uses and plugins that allow site visitors to connect, engage and interact with you. With the right combination of a WordPress website, WordPress themes, plugins and great content, you can create a rich and engaging user experience that will keep them coming back for more.
As we’ve previously stated, consumers do extensive research online before they make purchasing decisions. If your website isn’t designed to provide your visitors with a rich user experience, consumers will not return and simply move on to another business with a better website or better user experience.
Hopefully, this post has given you a better understanding of issues that can affect your website and how WordPress can help you build a better online. To learn more about using WordPress for a business website or blog please see our related posts section.
"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now