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Grow Your Medical Or Healthcare Business Online With WordPress – 2

In Part 1 of this comprehensive guide on ways to improve your health-related web presence, we provided in-depth information on the following areas:

In Parts 2 & 3, we continue exploring more ways to grow your health or medical services online.

Areas covered in this (and the following section) include:

For more information about WordPress plugins and themes, see the articles below:

Note: Plugins are listed in this section. WordPress themes for medical businesses are listed in Part 3.

Online Business Tips For Health Practitioners – Improving Your Business Online Using WordPress Plugins and Themes

Web traffic is an important part of your business growth. In this section we explore ways to help you improve your web traffic using WordPress.

Optimizing Your Website For SEO

There are so many ways WordPress can help to improve SEO:

How To Improve Search Engine Optimization, Increase User Engagement And Drive More Traffic Using Plugins

As well as the built-in features of WordPress, the WordPress community makes available a number of plugins that will improve SEO, increase engagement and drive more visitors to your site.

For example, here are some plugins you can use to improve your SEO:

(Use a plugin like Yoast SEO to improve your website’s SEO)

Other things you can do to improve your medical-related site’s SEO, increase user engagement and drive more visitors to your website are to add a forum, newsletters, comments, and social sharing. Here are a few more powerful plugins that can help:

(You can easily add social sharing buttons to your website with free or inexpensive WordPress plugins)

Generate Leads & Enquiries

In this section we will show you ways to improve your sales and generate leads and enquiries for your health-related business.

Provide A Newsletter

Providing an email newsletter is an excellent way to build a subscriber list. It provides many benefits and advantages including:

An effective way to entice visitors to become subscribers is to provide users with valuable content and offer them something valuable for free in exchange for their personal details. This could be a handy guide, tips for improving health, fitness and diet, access to health tools, discount vouchers, access to courses, podcasts, etc.

Adding Contact Forms

A contact form makes it easy and simple for readers to contact you. A contact form also lets users send feedback, ask questions to specific departments, request quotes, give suggestions for improvements and more.

A contact form provides many benefits and advantages, like:

A popular WordPress contact form plugin is Contact Form 7.

Contact Form 7

(Contact Form 7)

Contact Form 7 allows you to insert and manage multiple contact forms into any post or page, customize the forms and the mail contents, add fields, and more.

International languages, Ajax-powered submissions, CAPTCHA, and spam filtering is also supported.

Something to consider if you are setting up a website for a clinic or medical center is adding sections to your contact form so prospective clients can select which practitioner they want to contact. This ensures that contact form enquiries reach the right department.

Adding Maps

Adding a map to your site helps your visitors and customers find you.

A map is a great tool for several reasons:

(Adding maps to your website helps your visitors and customers find you)

Below are some popular plugins that let you embed, customize and display Google maps on your website:

WordPress Plugins For Improving SEO, Increasing User Engagement And Web Traffic Generation

WordPress Plugins

WordPress lets you add a number of plugins to your medical or health website that will immediately make available a range of functional tools for visitors. Here are some of the plugins you can choose from:

Booking Calendar

(Booking Calendar WordPress Plugin)

Booking Calendar lets you add online booking services to your site. This plugin is well supported, provides an intuitive and user-friendly interface and flexible functionality. It is highly suitable for a range medical and health consulting businesses, e.g. dental practitioners, specialists, chiropractors, booking patient appointments, etc.

(Booking Calendar – WordPress Plugin – Overview)

This plugin works out of the box. Website visitors can check the availability of services and book appointments online quickly and easily. Administrators and visitors receive booking confirmations. Booking Calendar is also widget-ready, and supports multiple languages. A premium version with extra features is also available.

For more details, go here}:

Event Espresso

(Manage Your Events Online With Event Espresso WP Plugin)

If you plan to run medical or health seminars, then you need a plugin like Event Espresso.

The Event Espresso online event registration plugin allows you to easily schedule multiple events and begin accepting registrations literally in a few minutes

(Event Espresso – WordPress Event Registration And Ticketing Manager System)

Event Espresso is a flexible and feature-packed software that gives you complete control over the event registration management process.

We have written a detailed article on the benefits and features of using Event Espresso. Go here to learn more:

Calculator Pro Calculators

(Calculator Pro Calculators WP Plugin)

This is a free collection of 400+ calculators. You can embed these into your pages, posts, or sidebars using shortcodes. Internationalization is supported.

Note: Most of them aren’t designed for health or medical-related applications, but there are a number you can use, including the following:

For more details, go here}:

Calculated Fields Form

(Calculated Fields Form Plugin)

This free plugin is useful for creating forms that perform single and complex calculations, including:

A premium plugin version with extra features is also available.

For more details, go here}:

Weight Loss Tracker

(Weight Loss Tracker Plugin For WordPress)

Weight Loss Tracker lets logged-in users record their weight on given dates. The data is then shown in a graph and table.

(Weight Loss Tracker Plugin – Graph)

The plugin allows users to input target weights and supports the following weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple BMI Calculator Widget

(Simple Body Mass Index Calculator Widget Plugin For WordPress)

Simple BMI Calculator lets you add a widget to your website that can be configured and customized to match your theme.

In addition to Simple Body Mass Index Calculator, there are a number of plugins you can look at to perform similar functions:

For more details, go here}:

Drug Interaction Data Plugin

(Drug Interaction Data WP Plugin)

This plugin can be used to display information about drugs, including what the drug is used to treat and what other medications the drug is known to interact with.

(Drug Interaction Data Plugin – Data Results)

Drug information can be displayed inside your web content, or as a widget on your blog sidebar. The data is provided by the U.S. National Library of Medicine and the U.S. National Institutes of Health.

For more details, go here}:

PubMed Posts

(PubMed Posts Plugin For WordPress)

This plugin adds a dashboard widget that lets you add content from PubMed articles, as well as a search widget that lets visitors search posts with specific article data. A simple content editor is also included.

PubMed includes over 25 million citations for biomedical literature from MEDLINE, life science journals, and online books.

For more details, go here}:

MJM Clinic

(MJM Clinic – WordPress Plugin)

The MJM Clinic Plugin can be used to add functionality to clinic and health care related websites, such as adding service pages with booking forms, organising your services into hierarchical categories, service locations, patient feedback entries and more.

For more details, go here}:


(Treato Plugin)

This plugin lets you embed the Treato healthcare search engine into your WordPress sidebar so your site visitors can search a vast drug database and see what patients are saying about different drugs.

Treato gathers and analyzes experiences sourced directly from patients from online forums and blog posts, then aggregates the posts to generate useful insights about users’ medications, diseases and symptoms. Users gain valuable insight about side effects, drug comparisons, which drugs people feel work, and more from over 2 billion collected posts.

For more details, go here}:


(HealthTap Concierge Plugin)

HealthTap Concierge allows visitors to locate and book a virtual consult with real doctors via HD video or text chat from any mobile device, computer, or smartwatch.

With With the HealthTap Concierge plugin for WordPress installed, your site visitors can type in a health question and based upon their location and type of question, they will receive a list of doctors in their geographic area who specialize in that particular topic. They can then choose a doctor, connect in real time using video or text chat, or send questions.

For more details, go here}:

Trend MD


This plugin adds the TrendMD recommendations widget to your site. The TrendMD recommendations widget is used by scholarly publishers to grow their readership and revenue by allowing people to discover, read or cite scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

(WP Nutrition Facts Plugin For WordPress)

WP Nutrition Facts lets you add a nutrition facts table into your posts and pages, allowing your visitors to learn about the nutrient content of food and make informed food choices towards healthy eating goals.

(WP Nutrition Facts Plugin – Create Custom Post Type Labels)

WP Nutrition Facts uses the Canadian Food Inspection (CFIA) nutrition labelling regulations.

For more details, go here}:

WP Ultimate Recipe

(WP Ultimate Recipe Plugin For WordPress)

If you own a health-related website that provides nutritional or healthy eating suggestions, a great way to add engaging content to your site is to add great recipes.

A plugin like WP Ultimate Recipe lets you add delicious and healthy on your site.

Other WordPress recipe plugins include:

For more details, go here}:

Awesome Fitness Testimonials

(Awesome Fitness Testimonials – WordPress Plugin)

The Awesome Fitness Testimonials plugin allows you to display fitness and wellness testimonials, case studies and reviews on your site.

For more details, go here}:

Exercise Images

(Exercise Images by Everkinetic WordPress Plugin)

Exercise Images by Everkinetic lets you display a database of exercise illustrations on your website.

(Exercise Images by Everkinetic – Database)

For more details, go here}:

In the next section, we discuss themes for medical and health businesses.


This is the end of part 2 of this step-by-step guide on ways to improve your medical or health business presence online.

To continue, click here:



"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)